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Speaker 1: Welcome to Before Breakfast, a production of iHeartRadio. Good Morning.

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Speaker 1: This is Laura. Welcome to the Before Breakfast podcast.

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Speaker 2: Today's tip is that you should help people see why

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Speaker 2: they need whatever you are offering. If you have the aspirin,

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Speaker 2: what's their headache? Today's tip comes from the work of

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Speaker 2: Dan Meyer, a mathematics teacher educator. Meyer focuses a lot

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Speaker 2: on student motivation and what scholars have called intellectual need.

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Speaker 2: How do you get kids to want and need to

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Speaker 2: learn whatever math, algorithm or method you are teaching, or,

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Speaker 2: as he puts it, if math is the aspirin, then

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Speaker 2: how do you create the headache? Sometimes this is a

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Speaker 2: good question. I am not sure what the average person

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Speaker 2: encounters in his or her daily life that the cosign

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Speaker 2: will solve, but the general point is good. If you

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Speaker 2: are offering a product or service, it behooves you to

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Speaker 2: help your customers figure out what problem they have that

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Speaker 2: you are solving. You want them to see why they

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Speaker 2: need you. In my case, I help people think through

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Speaker 2: time challenges they are facing. Too much to do, not

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Speaker 2: enough time for fun, doing all the urgent stuff and

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Speaker 2: never getting to anything important. Guess what, I've got some

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Speaker 2: ideas that just might solve these problems. You've got a

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Speaker 2: time headache, and listening to before breakfast or reading my.

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Speaker 1: Books might make you feel better. There is probably a

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Speaker 1: similar approach in your line of work. If you are

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Speaker 1: a nutritionist, you want to get your patients to notice

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Speaker 1: when they are lethargic or jittery, or have constant dumay aches.

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Speaker 1: You want them to believe that the changes to their

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Speaker 1: diets you are recommending will relieve these issues. If you

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Speaker 1: are applying for a job, you want to think what

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Speaker 1: problems the organization is facing that you can solve. I

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Speaker 1: have worked with several people who have identified specific problems

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Speaker 1: with my business and then shown what they can do

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Speaker 1: to solve them. We can have certain forms of aspirin

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Speaker 1: in our family lives too. You may believe that your

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Speaker 1: middle schoolers should start studying for tests before the morning

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Speaker 1: of the tests, and you would probably be right in

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Speaker 1: this belief. But until he gets a bad grade and

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Speaker 1: experiences that headache, he may not be particularly interested in

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Speaker 1: the aspirin of your advice to plot out a study

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Speaker 1: calendar for the week before a test. I don't pop

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Speaker 1: aspirin just because I'm guessing you don't either. The pain

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Speaker 1: needs to be noticeable.

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Speaker 2: Now.

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Speaker 1: Of course, I'm not suggesting that you go around persuading

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Speaker 1: people they have make believe problems that you can solve,

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Speaker 1: but most of us have at least some struggles of

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Speaker 1: some sort, even if we don't think about them all

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Speaker 1: the time. Helping people see specific ones can make them

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Speaker 1: more receptive to whatever you can do to help. In

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Speaker 1: the meantime, This is Laura. Thanks for listening, and here's

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Speaker 1: to making the most of our times. Thanks for listening

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Speaker 1: to Before Breakfast. If you've got questions, ideas, or feedback,

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Speaker 1: you can reach me at Laura at Laura vandercam dot com.

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Speaker 1: Before Breakfast is a production of iHeartMedia. For more podcasts

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Speaker 1: from iHeartMedia, please visit the iHeart Radio app, Apple Podcasts,

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Speaker 1: or wherever you listen to your favorite shows.