WEBVTT - Hollywood’s Silicon Valley Obsession - Week in Tech

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<v Speaker 1>Kyle, Julia, welcome. I want to read a quick quote

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<v Speaker 1>from a press release from the Department of Justice. OpenAI

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<v Speaker 1>personnel discovered a surreptitious audio recording device inserted into a

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<v Speaker 1>USB port on the back of a television in an

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<v Speaker 1>executive conference room inside one of their buildings in San Francisco.

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<v Speaker 1>OpenAI determined the device, which had been concealed in toilet paper,

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<v Speaker 1>was installed on or about September 28th and that its

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<v Speaker 1>contents were encrypted. What's going on here?

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<v Speaker 2>Some very bad espionage.

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<v Speaker 3>Well, Aaron Sorkin needed some material for the next movie,

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<v Speaker 3>I think.

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<v Speaker 4>He should probably go to the Wall Street Journal article

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<v Speaker 4>for better material, which is potential spies using dating apps,

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<v Speaker 4>going to the playground with fake kids as props to

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<v Speaker 4>pick up secrets.

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<v Speaker 5>I don't know. Clearly something's in the air in San Francisco.

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<v Speaker 3>Just den of spies out here.

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<v Speaker 1>My favorite detail about this story was the OpenAI spy

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<v Speaker 1>was also caught using OpenAI products to plan his heist

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<v Speaker 1>and ask the internal systems which conference rooms had hiding

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<v Speaker 1>places and stuff like that.

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<v Speaker 5>Yeah, they can still see your wife's chats, dude.

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<v Speaker 3>I love how OpenAI turned this announcement, by the way,

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<v Speaker 3>into an advertisement for their own products. And we used

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<v Speaker 3>our own technology to figure out what this was and

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<v Speaker 3>what it was used for. Yeah.

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<v Speaker 2>Chat, what is this USB stick on my TV? Is

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<v Speaker 2>it listening to me? Yes, you're right to be suspicious.

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<v Speaker 1>Welcome to Tech Stuff. I'm Oz Veloshian, and this is

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<v Speaker 1>The Week in Tech, where I'm joined by the world's

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<v Speaker 1>most plugged-in reporters to break down what's really happening in

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<v Speaker 1>tech right now. Today, we're joined by Reid Arbogati, tech

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<v Speaker 1>editor at Semaphore. And Kyle Chaker, staff writer at The

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<v Speaker 1>New Yorker.

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<v Speaker 3>Welcome. Great to be here.

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<v Speaker 2>Hey, happy to be here.

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<v Speaker 1>And a special first-time welcome to Julia Black, the tech

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<v Speaker 1>and money correspondent at Vanity Fair. Welcome, Julia.

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<v Speaker 5>Excited to be here.

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<v Speaker 1>So, Julia, I'm an avid reader of A Billion to One,

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<v Speaker 1>your newsletter at Vanity Fair. I'm curious, for those who

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<v Speaker 1>don't know the newsletter, how would you describe it and

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<v Speaker 1>what you cover?

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<v Speaker 4>This is a newsletter about how money... moves through the

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<v Speaker 4>world and changes lives. It's also about the individuals and

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<v Speaker 4>their characters. You know, at first it was kind of,

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<v Speaker 4>is this a tech newsletter specifically? And really it's more

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<v Speaker 4>that it almost comes down to money than tech specifically.

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<v Speaker 4>Of course, so much of that money is concentrated in tech.

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<v Speaker 4>I think the kind of title is playing on a

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<v Speaker 4>few things, a lot of billionaires involved and their impact

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<v Speaker 4>is sort of this like billion to one ratio. Unfortunately,

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<v Speaker 4>money is now allowing people to buy that much more

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<v Speaker 4>power and influence than the individual.

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<v Speaker 1>The title of your column, Billion to One, is a

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<v Speaker 1>particularly fitting title for this week's column, which includes some

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<v Speaker 1>movie reviews, including Artificial and The Social Reckoning. Just to

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<v Speaker 1>kind of ground the conversation, can you give the logline

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<v Speaker 1>of both of those movies?

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<v Speaker 3>Sure.

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<v Speaker 4>So Artificial, in an actually very savvy move, I think,

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<v Speaker 4>if you watch the trailer, this is framed as sort

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<v Speaker 4>of a Sam Altman biopic, you know, get to know

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<v Speaker 4>the evil genius behind OpenAI, because that's the household name.

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<v Speaker 5>Currently for that company.

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<v Speaker 4>It's actually a film about Ilya Sitskever, who is, of course,

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<v Speaker 4>OpenAI's former.

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<v Speaker 5>Chief scientific officer.

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<v Speaker 4>And he is framed as sort of a tragic hero

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<v Speaker 4>in this origin story and eventual chaotic mess that becomes

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<v Speaker 4>the world of OpenAI. Sam Altman is certainly a character

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<v Speaker 4>in the film, but by no means the main character.

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<v Speaker 4>It's actually fascinating that Andrew Garfield, who plays Sam Altman,

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<v Speaker 4>will be in the nomination category as supporting actor, whereas Yura,

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<v Speaker 4>who plays Ilya, will be considered for best actor. So

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<v Speaker 4>that's that film, which I loved. On the other side

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<v Speaker 4>of things, we have The Social Reckoning, which is, I guess,

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<v Speaker 4>a sequel to The Social Network, which I think hopefully

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<v Speaker 4>we could all agree is, at the very least, a

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<v Speaker 4>pretty good film. I'm still scratching my head on why

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<v Speaker 4>anyone thought this follow-up needed to exist um it firms.

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<v Speaker 5>Itself sort of around i guess january 6th.

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<v Speaker 4>Becomes the moment it's about the story of francis hogan

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<v Speaker 4>the whistleblower at facebook and yeah it just feels kind

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<v Speaker 4>of like it's rehashing old news at this point.

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<v Speaker 1>Yeah i mean not having seen either of them um

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<v Speaker 1>i mean the kind of drama of like who sam

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<v Speaker 1>is even if he's not the main character but the

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<v Speaker 1>kind of raging debates within open AI about safety versus,

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<v Speaker 1>you know, commercialization and the acquisition of raw power feel

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<v Speaker 1>like that feels like the story of today. Whereas like

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<v Speaker 1>the story of Mark Zuckerberg a few years ago, before

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<v Speaker 1>he became like, hence Julius Caesar, Mark Zuckerberg doesn't feel

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<v Speaker 1>that interesting. In fact, much more captivating for me this

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<v Speaker 1>weekend was the weird, weird, weird Mark Zuckerberg and Alexander

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<v Speaker 1>Wang viral clips on X where Mark Zuckerberg reluctantly drinks

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<v Speaker 1>a pint of Guinness. Anyone see these?

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<v Speaker 2>Yeah, of course.

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<v Speaker 6>I was just thinking about how I'd rather see Mark

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<v Speaker 6>Zuckerberg now, like a movie about the kind of rebranding

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<v Speaker 6>of Mark Zuckerberg and the broification and the like feeding

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<v Speaker 6>his cows in Hawaii particular nuts.

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<v Speaker 2>Or whatever he's doing. Like that's kind of more entertaining.

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<v Speaker 4>I would watch a movie about Mark Zuckerberg's stylist. I

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<v Speaker 4>don't think I would watch a movie about Mark Zuckerberg.

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<v Speaker 4>You know, I mean, what makes art great? What makes artificial,

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<v Speaker 4>for example, feel almost like a Greek tragedy is human stakes.

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<v Speaker 4>And is anyone still feeling like Zuckerberg is human? I mean,

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<v Speaker 4>I think I noted in my column, you know, like

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<v Speaker 4>it's fascinating to watch a soul erode in real time,

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<v Speaker 4>but Once the soul's gone, you're just kind of watching

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<v Speaker 4>a body.

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<v Speaker 1>How do you juxtapose the performances of Jeremy Strong and

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<v Speaker 1>Andrew Garfield?

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<v Speaker 5>Jeremy Strong nails it. It's very accurate and true to life,

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<v Speaker 5>I feel.

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<v Speaker 4>But again, because there's no pathos for this character, because

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<v Speaker 4>there's nothing relatable there. It's someone we see on TV

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<v Speaker 4>all the time. I don't think there's much compelling about it.

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<v Speaker 4>And he really committed to this role. He did his

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<v Speaker 4>usual method acting.

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<v Speaker 5>But... for what?

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<v Speaker 1>If you could have saved some time, it sounds like Julia.

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<v Speaker 5>Yeah.

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<v Speaker 3>I had Alex Stamos on my podcast and he had

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<v Speaker 3>been to the premiere.

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<v Speaker 1>And met- Wait, just say who Alex Stamos is, Reid.

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<v Speaker 3>He's the former chief security officer of Facebook. He gave

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<v Speaker 3>it two thumbs down. And his theory, I liked his theory.

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<v Speaker 3>He's like, I think Aaron Sorkin was projecting- like Hollywood

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<v Speaker 3>film studio execs onto Mark Zuckerberg. He's like, if anybody

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<v Speaker 3>actually acted like that in the tech industry, no one

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<v Speaker 3>would work for them. And I thought that was a great,

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<v Speaker 3>I thought it was a great line.

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<v Speaker 1>Wait, what does that mean?

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<v Speaker 3>I haven't seen the movie, but like essentially he acts

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<v Speaker 3>like a madman around his people. And it's like, that's

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<v Speaker 3>how Hollywood film execs act. And it's not how tech

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<v Speaker 3>execs act. So it's like Hollywood people sort of imagine

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<v Speaker 3>like how would a Mark Zuckerberg act in meetings? you know,

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<v Speaker 3>they just think of the bad men in their lives, essentially.

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<v Speaker 3>That was his point.

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<v Speaker 5>And you really buy that he's so much more human

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<v Speaker 5>than that in meetings. I don't know.

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<v Speaker 3>I mean, I don't know. This is a person who,

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<v Speaker 3>who spent a lot of time with it, right?

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<v Speaker 5>Well, he decided to work for him. So there's that.

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<v Speaker 3>Look, I covered, I actually covered Facebook for the wall

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<v Speaker 3>street journal too, and had a bunch of meetings with Zuckerberg.

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<v Speaker 3>I mean, he's definitely, he has definitely has a little

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<v Speaker 3>stiff personality, but I'll have to see the movie. I mean, Like,

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<v Speaker 3>you know, behind closed doors, like people act differently than

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<v Speaker 3>they do like in congressional hearings. Right. I mean, usually.

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<v Speaker 4>Well, I will know that that's most of the film

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<v Speaker 4>is him preparing for this hearing. And yeah, it's not

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<v Speaker 4>a peak at his more human cattle farmer.

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<v Speaker 3>Exactly. But apparently even his sipping beer is inhuman. I

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<v Speaker 3>loved the Twitter exchange between Jessica Lesson, who's the information

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<v Speaker 3>founder and knows Zuckerberg well. She was lamenting the fact

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<v Speaker 3>that Jason Gay at the Wall Street Journal had written

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<v Speaker 3>about the beer sipping incident over the weekend. And she's like,

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<v Speaker 3>is this really what people at the Wall Street Journal

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<v Speaker 3>should spend their time on? watching and Jason gave responding.

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<v Speaker 3>He's like, well, usually I spend my time watching the

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<v Speaker 3>New York jets. So yes, this is a better use

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<v Speaker 3>of my time.

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<v Speaker 6>It feels like we're analyzing them like politicians more and more.

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<v Speaker 6>Like we would analyze how Obama drank a beer. Like,

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<v Speaker 6>I don't know. And I was also just curious, Julia,

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<v Speaker 6>you've seen them to what degree is realism, the point

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<v Speaker 6>of these or the like accomplishment of these.

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<v Speaker 4>Yeah, that's a good question. I know a bit about

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<v Speaker 4>the backstory of how both films were made. And I

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<v Speaker 4>do believe there were pretty strong attempts to accurately portray events.

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<v Speaker 1>I'm going to flex on your behalf, Julie, because your

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<v Speaker 1>name was on the whiteboard in the background of the

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<v Speaker 1>artificial movie.

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<v Speaker 5>I had to show that off. I mean, I couldn't

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<v Speaker 5>believe it.

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<v Speaker 4>Definitely my claim to fame and my moment in history.

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<v Speaker 4>But I think that the reason that happened is because

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<v Speaker 4>Luca Guadagnino, the director, really consulted with primary sources.

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<v Speaker 5>He worked with people who worked at OpenAI.

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<v Speaker 4>Simon rich who wrote the script uh actually at the

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<v Speaker 4>new yorker there's this great little mini documentary um that

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<v Speaker 4>simon participated in because he went to i believe high

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<v Speaker 4>school with someone pretty high up at open ai so

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<v Speaker 4>i think he came to the script with a certain

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<v Speaker 4>amount of background knowledge and yeah these sources were on

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<v Speaker 4>set they were consulting they were writing on the whiteboards

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<v Speaker 4>you know like the film does get into pretty technical territory,

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<v Speaker 4>which I wonder if that will alienate more mainstream viewers,

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<v Speaker 4>you know, to how much does the average person really

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<v Speaker 4>care about back propagation? I'm not sure, but I loved it.

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<v Speaker 4>And then Roger McNamee is this former Facebook investor who

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<v Speaker 4>became kind of an activist against the company. He is

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<v Speaker 4>represented by a Bill Burr character in the film. I

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<v Speaker 4>know that he consulted quite a lot with Aaron Sorkin.

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<v Speaker 1>Well, there's a lot of interesting insight. I mean, Wendy

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<v Speaker 1>Schmidt is obviously an Alex Gibney partner and financier who's

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<v Speaker 1>doing the Elon doc. I feel like there's all kinds

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<v Speaker 1>of weird like undercurrents of like different people in different,

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<v Speaker 1>you know, financing positions on different cultural artifacts about who's

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<v Speaker 1>up and who's down in the tech world.

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<v Speaker 3>Yes.

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<v Speaker 1>Just before we go to the break, like why, like,

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<v Speaker 1>Why is this happening? Why are all these films coming

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<v Speaker 1>out seemingly all at the same time?

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<v Speaker 4>I mean, on behalf of Luca Guadagnino, kudos to that man.

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<v Speaker 4>He could not have timed this any better. The fact

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<v Speaker 4>that Artificial is coming out as this horror movie about

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<v Speaker 4>something that people are suddenly feeling so deeply in their gut,

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<v Speaker 4>since the Jacob Coxon revelations and all this activism coming

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<v Speaker 4>out of Frontier Lab employees and former employees, that's just

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<v Speaker 4>going to be terrific timing for them. I think that's

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<v Speaker 4>a coincidence. I've heard conspiracy theories about, you know, this

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<v Speaker 4>is all an EA-funded psy-op, but I don't believe that's true.

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<v Speaker 4>I watched the credits to make sure there was no

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<v Speaker 4>funding ties there.

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<v Speaker 3>I think it's a little bit of a disservice. Like,

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<v Speaker 3>I think these movies, like, I mean, Hollywood has to

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<v Speaker 3>be Hollywood, right? And this stuff has to be, like,

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<v Speaker 3>portrayed in a certain way to get people to watch it. But, like,

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<v Speaker 3>reality is not that. And so when you're, like, a

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<v Speaker 3>reporter and you're trying to write, like, reality. It's like,

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<v Speaker 3>no one's like, I think people are like, well, why

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<v Speaker 3>would I pay attention to that? Like, I've got this

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<v Speaker 3>Hollywood version over here. That's like high drama constantly. And like,

0:11:56.530 --> 0:11:59.490
<v Speaker 3>you know, these people acting like maniacs. And it's like,

0:11:59.690 --> 0:12:01.630
<v Speaker 3>when you talk to people, like, it's so funny. Like

0:12:01.650 --> 0:12:04.290
<v Speaker 3>when you talk to people, like the drama that happens

0:12:04.350 --> 0:12:06.349
<v Speaker 3>in these, in these, there'll be like, Oh my God,

0:12:06.390 --> 0:12:09.490
<v Speaker 3>that person is such a sociopath. And you're like, you're

0:12:09.530 --> 0:12:12.210
<v Speaker 3>just digging like, but why like explain to me like

0:12:12.370 --> 0:12:14.739
<v Speaker 3>what happened? And they're like, well, in the first meeting,

0:12:15.070 --> 0:12:18.610
<v Speaker 3>they didn't know my name. And I'm like, well, it's

0:12:18.650 --> 0:12:21.050
<v Speaker 3>like stuff like that. And I'm like, this is just

0:12:21.150 --> 0:12:23.920
<v Speaker 3>normal stuff that happens in life. I feel like it's

0:12:24.000 --> 0:12:27.020
<v Speaker 3>almost like the drama that happens in these, in these

0:12:27.100 --> 0:12:30.980
<v Speaker 3>companies is like, it's not interesting enough for Hollywood. And

0:12:31.040 --> 0:12:32.900
<v Speaker 3>so they have to just like sort of invent it.

0:12:33.000 --> 0:12:37.440
<v Speaker 6>And it's, that's everything though. That's, that's Hollywood. These are entertainment.

0:12:37.559 --> 0:12:40.160
<v Speaker 6>I feel like the problem is this is too fast.

0:12:40.660 --> 0:12:44.990
<v Speaker 6>Like we're, we're transforming the news into, into like full

0:12:45.020 --> 0:12:47.809
<v Speaker 6>budget feature films so quickly now that it just feels

0:12:47.870 --> 0:12:50.870
<v Speaker 6>like there's no, there's no time to like process the

0:12:50.890 --> 0:12:54.650
<v Speaker 6>reality as you're saying, it's just about translating it into this,

0:12:54.850 --> 0:12:57.070
<v Speaker 6>this popular entertainment as quickly as you can.

0:12:57.150 --> 0:12:57.340
<v Speaker 5>Yeah.

0:12:57.530 --> 0:13:00.699
<v Speaker 3>Rip from the headline feature films in the theaters, like

0:13:00.760 --> 0:13:04.459
<v Speaker 3>shouldn't exist. I totally agree. Like this should happen years later.

0:13:04.620 --> 0:13:06.440
<v Speaker 3>Like do the rip from the headlines. I don't know.

0:13:06.480 --> 0:13:08.100
<v Speaker 3>Like after school special.

0:13:08.140 --> 0:13:09.820
<v Speaker 1>Julia, I think there's a strong disagree here.

0:13:10.100 --> 0:13:12.780
<v Speaker 4>Yes, I think I have to politely disagree with both

0:13:12.880 --> 0:13:13.699
<v Speaker 4>of your points.

0:13:13.720 --> 0:13:15.850
<v Speaker 1>Don't be polite.

0:13:16.070 --> 0:13:20.449
<v Speaker 4>First of all, the Facebook, the Social Reckoning film is

0:13:20.710 --> 0:13:24.170
<v Speaker 4>a few years dated and it's totally dull for that reason.

0:13:24.210 --> 0:13:25.830
<v Speaker 5>You know, it feels like old news.

0:13:25.890 --> 0:13:29.470
<v Speaker 4>Like everyone's kind of come to terms with the divisiveness

0:13:29.510 --> 0:13:32.500
<v Speaker 4>of Facebook and everybody shrugged. I mean, society's had plenty

0:13:32.540 --> 0:13:34.940
<v Speaker 4>of chance to do something about it and we've decided

0:13:34.980 --> 0:13:39.170
<v Speaker 4>not to for whatever reason. Whereas the open AI drama

0:13:39.220 --> 0:13:42.300
<v Speaker 4>is unfolding in real time. Again, I think like the

0:13:42.360 --> 0:13:44.720
<v Speaker 4>stakes are hitting people in their gut in this very

0:13:44.760 --> 0:13:48.960
<v Speaker 4>emotional way right now, which to me feels the reality

0:13:49.000 --> 0:13:52.540
<v Speaker 4>feels plenty dramatic. I mean, I remember being at my

0:13:52.620 --> 0:13:56.400
<v Speaker 4>in-laws over Thanksgiving weekend, the week of the open AI poo.

0:13:56.800 --> 0:13:58.059
<v Speaker 5>And that was just straight reporting.

0:13:58.100 --> 0:14:01.330
<v Speaker 4>I was at the information and you know, I'm sitting

0:14:01.370 --> 0:14:03.490
<v Speaker 4>at the Thanksgiving table and I have my laptop under

0:14:03.510 --> 0:14:04.569
<v Speaker 4>the table and everyone's like, Julia, what.

0:14:04.510 --> 0:14:05.030
<v Speaker 5>Are you doing?

0:14:05.410 --> 0:14:08.710
<v Speaker 4>It was so dramatic living through it. And I, I

0:14:08.730 --> 0:14:10.870
<v Speaker 4>think that the film reflects that sense.

0:14:10.929 --> 0:14:11.410
<v Speaker 5>So I don't know.

0:14:11.650 --> 0:14:13.609
<v Speaker 4>That's why I got into this job because it feels

0:14:14.070 --> 0:14:16.220
<v Speaker 4>emotional and dramatic to me and exciting, but.

0:14:16.800 --> 0:14:18.140
<v Speaker 3>I think the stakes are high.

0:14:18.160 --> 0:14:20.340
<v Speaker 1>We're going to go to the break now, but I

0:14:20.360 --> 0:14:22.000
<v Speaker 1>want to give my sort of final thought here, which

0:14:22.140 --> 0:14:24.720
<v Speaker 1>I think we are all now in the open AI

0:14:24.900 --> 0:14:29.730
<v Speaker 1>boardroom saga. Everyone feels like an open AI board member

0:14:29.770 --> 0:14:31.830
<v Speaker 1>trying to ride the reins right now. So I think

0:14:31.850 --> 0:14:34.790
<v Speaker 1>they really seem to really hit the zeitgeist. I agree

0:14:34.810 --> 0:14:37.270
<v Speaker 1>with you, Julia. When we come back, why one of

0:14:37.310 --> 0:14:41.640
<v Speaker 1>the buzziest and most controversial AI startups is filing for bankruptcy.

0:14:42.160 --> 0:14:59.340
<v Speaker 1>Stay with us. Welcome back. Kyle, we've talked about Character.ai

0:14:59.380 --> 0:15:02.460
<v Speaker 1>a few times on this show, mostly due to lawsuits

0:15:02.660 --> 0:15:05.180
<v Speaker 1>around the safety of its chatbots, but now it's filed

0:15:05.200 --> 0:15:08.000
<v Speaker 1>for bankruptcy. Just before we get into that, for those

0:15:08.040 --> 0:15:10.640
<v Speaker 1>who don't know, what is it and what's driven this

0:15:10.990 --> 0:15:11.640
<v Speaker 1>fall from grace?

0:15:12.490 --> 0:15:15.510
<v Speaker 6>So this is a AI startup, like as you were saying,

0:15:15.590 --> 0:15:19.950
<v Speaker 6>one of the busiest kind of emerging non-Google, non-meta, like

0:15:20.090 --> 0:15:24.510
<v Speaker 6>independent products, AI companies. And it was started in 2021

0:15:24.510 --> 0:15:27.850
<v Speaker 6>by some ex-employees of Google who like left their AI

0:15:28.470 --> 0:15:29.610
<v Speaker 6>departments to do this.

0:15:30.350 --> 0:15:33.170
<v Speaker 1>And not just any former Google, like senior Google employees.

0:15:33.200 --> 0:15:36.800
<v Speaker 6>Yes, very senior, very important people. So it's like talent

0:15:36.820 --> 0:15:38.920
<v Speaker 6>that went missing in a way to do this startup,

0:15:39.000 --> 0:15:44.510
<v Speaker 6>which I have Basically, when you go to character.ai or

0:15:44.590 --> 0:15:47.290
<v Speaker 6>went to at the beginning, what you saw was a

0:15:47.350 --> 0:15:49.950
<v Speaker 6>menu of different chatbots that you could just open up

0:15:50.010 --> 0:15:54.390
<v Speaker 6>and start chatting with. And they were mostly fictional characters

0:15:54.630 --> 0:15:57.660
<v Speaker 6>or these kind of like fictional personality archetypes that you

0:15:57.680 --> 0:16:01.480
<v Speaker 6>could chat with. And the whole presentation for character.ai was

0:16:02.020 --> 0:16:05.320
<v Speaker 6>geared toward young users. It was kind of approachable. It

0:16:05.360 --> 0:16:09.280
<v Speaker 6>was friendly. It was, you know, characters from Harry Potter

0:16:09.420 --> 0:16:13.030
<v Speaker 6>or Marvel or whatever. But the problem was that when

0:16:13.070 --> 0:16:15.930
<v Speaker 6>you started chatting with them, they had very few safeguards.

0:16:16.530 --> 0:16:18.600
<v Speaker 6>So there was, you know, very quickly, there were a

0:16:18.620 --> 0:16:23.120
<v Speaker 6>lot of problems with encouraging violence or the chatbots getting

0:16:23.160 --> 0:16:27.960
<v Speaker 6>into erotic roleplay, let's say. And so the company faced

0:16:28.020 --> 0:16:32.900
<v Speaker 6>all of these lawsuits and problems over the years. And now,

0:16:33.260 --> 0:16:37.270
<v Speaker 6>I mean, at this point, their talent from character.ai was

0:16:37.350 --> 0:16:41.320
<v Speaker 6>poached again, by Google in this kind of like acqui-hire

0:16:41.340 --> 0:16:44.200
<v Speaker 6>AI company move that we've seen a lot lately.

0:16:44.220 --> 0:16:45.640
<v Speaker 1>By Google and by Disney, right?

0:16:46.180 --> 0:16:46.420
<v Speaker 2>Yes.

0:16:46.600 --> 0:16:49.620
<v Speaker 6>And then now after Google, that was what, a year

0:16:49.660 --> 0:16:52.500
<v Speaker 6>or two ago, and now by Disney, which wanted to

0:16:52.540 --> 0:16:55.100
<v Speaker 6>license its technology and use it. But now I think

0:16:55.180 --> 0:16:58.100
<v Speaker 6>it might be a little bit too toxic for those

0:16:58.140 --> 0:17:00.460
<v Speaker 6>deals to keep going. And I don't know, I'm not

0:17:00.640 --> 0:17:04.070
<v Speaker 6>particularly surprised. I think the postmortems from the company itself

0:17:04.119 --> 0:17:07.379
<v Speaker 6>kind of said that there was no route toward profitability.

0:17:07.440 --> 0:17:11.250
<v Speaker 6>They were spending much, much more on the compute and,

0:17:11.710 --> 0:17:14.010
<v Speaker 6>you know, backend than they were making from their users

0:17:14.090 --> 0:17:17.770
<v Speaker 6>and advertising that they put in chats. But I don't

0:17:17.790 --> 0:17:20.370
<v Speaker 6>know what I, the kind of take that I wanted

0:17:20.410 --> 0:17:22.810
<v Speaker 6>to get out of talking about this was, this is

0:17:22.869 --> 0:17:28.700
<v Speaker 6>like a terrifying, horrible product that had no reason to exist.

0:17:29.280 --> 0:17:32.500
<v Speaker 6>Like I used it myself to write about it. It

0:17:32.540 --> 0:17:36.330
<v Speaker 6>was not safe. It was like, not good for any

0:17:36.369 --> 0:17:39.130
<v Speaker 6>kind of young user. Like we think Instagram is toxic.

0:17:39.190 --> 0:17:43.440
<v Speaker 6>This was like above and beyond. So I can't say

0:17:43.480 --> 0:17:44.869
<v Speaker 6>I'm particularly sad about it.

0:17:45.260 --> 0:17:45.500
<v Speaker 5>Yeah.

0:17:46.340 --> 0:17:49.359
<v Speaker 3>I mean, I, I'm obviously not surprised that they, that

0:17:49.400 --> 0:17:52.140
<v Speaker 3>they filed for bankruptcy. I mean, the company was basically

0:17:52.180 --> 0:17:54.680
<v Speaker 3>acquired and, you know, the shell of the company gets

0:17:54.720 --> 0:17:56.950
<v Speaker 3>kind of left to, for people to pick over it.

0:17:57.000 --> 0:18:00.480
<v Speaker 3>But I mean, yeah, the lawsuit, they didn't have proper

0:18:00.520 --> 0:18:03.740
<v Speaker 3>safety controls and they were basically getting decimated by these lawsuits.

0:18:04.369 --> 0:18:07.510
<v Speaker 3>Noam Shazier, who was like the person you're talking about

0:18:07.570 --> 0:18:12.209
<v Speaker 3>founded it brilliant engineer at Google. But he was long gone.

0:18:12.390 --> 0:18:14.770
<v Speaker 3>And then I think the big question that was like,

0:18:15.210 --> 0:18:19.189
<v Speaker 3>with all these open weight models, like, they're essentially are

0:18:19.250 --> 0:18:22.129
<v Speaker 3>even fewer controls. Like this is this is the totally

0:18:22.150 --> 0:18:23.910
<v Speaker 3>the Wild West. I mean, you can download this stuff

0:18:24.050 --> 0:18:27.790
<v Speaker 3>on your laptop and run, you know, locally, these models

0:18:27.869 --> 0:18:31.149
<v Speaker 3>and have any kind of chat that you want. So like,

0:18:31.960 --> 0:18:36.090
<v Speaker 3>The problem isn't really solved, right? And I think we're

0:18:36.109 --> 0:18:37.670
<v Speaker 3>going to have to grapple with that at some point

0:18:38.190 --> 0:18:38.890
<v Speaker 3>as a society.

0:18:39.590 --> 0:18:41.729
<v Speaker 1>I guess to me, there's two parts to this. One

0:18:41.790 --> 0:18:44.609
<v Speaker 1>is like, can you afford to burn a lot of

0:18:44.690 --> 0:18:48.109
<v Speaker 1>compute trying to make a consumer product? And the other

0:18:48.210 --> 0:18:50.980
<v Speaker 1>is the lawsuits and safety issue. Or are they kind

0:18:51.020 --> 0:18:54.260
<v Speaker 1>of two sides of the same coin? 404 Media said, quote,

0:18:54.340 --> 0:18:57.340
<v Speaker 1>character AI's bankruptcy is one of the first dominoes to

0:18:57.420 --> 0:19:00.659
<v Speaker 1>fall in the long-foreseen AI bubble. Do you agree with

0:19:00.700 --> 0:19:00.940
<v Speaker 1>the 404 take?

0:19:01.950 --> 0:19:04.890
<v Speaker 3>Yeah, I mean, I actually what you said before was

0:19:04.930 --> 0:19:08.410
<v Speaker 3>really interesting. I think there's not enough compute right now

0:19:08.490 --> 0:19:11.030
<v Speaker 3>for consumer AI. I think this is why like all

0:19:11.070 --> 0:19:15.899
<v Speaker 3>these products are either made for enterprise or pivot toward

0:19:15.960 --> 0:19:19.679
<v Speaker 3>enterprise because consumers don't want to pay for stuff. And

0:19:19.740 --> 0:19:23.280
<v Speaker 3>so and this is a very expensive and so there

0:19:23.320 --> 0:19:25.740
<v Speaker 3>just isn't there's there aren't really going to be a

0:19:25.790 --> 0:19:29.500
<v Speaker 3>lot of consumer products. I mean, you news is, is

0:19:29.720 --> 0:19:32.940
<v Speaker 3>one example. I have doubts about whether that's going to have,

0:19:33.200 --> 0:19:37.380
<v Speaker 3>you know, long, long-term stickiness, uh, drink more Guinness read.

0:19:39.810 --> 0:19:41.530
<v Speaker 3>We should have Guinness on this show. I mean, it

0:19:41.590 --> 0:19:45.290
<v Speaker 3>is 9am my time, but I'll, take one for the team. No,

0:19:45.330 --> 0:19:48.010
<v Speaker 3>I just think it's I think consumers really, it's really

0:19:48.030 --> 0:19:50.889
<v Speaker 3>going to struggle until we have a lot more data centers,

0:19:50.930 --> 0:19:54.560
<v Speaker 3>a lot more tokens to go around and and more infrastructure.

0:19:54.580 --> 0:19:57.720
<v Speaker 3>I think the security infrastructure is like, it just hasn't

0:19:57.760 --> 0:19:58.780
<v Speaker 3>even been built yet.

0:19:59.040 --> 0:20:01.740
<v Speaker 6>But it's like, to your point, it's what product is

0:20:01.800 --> 0:20:05.240
<v Speaker 6>worth the compute, like we're seeing that the B2B stuff

0:20:05.320 --> 0:20:09.000
<v Speaker 6>is worth the compute, like super specialized, powerful stuff. What

0:20:09.040 --> 0:20:13.480
<v Speaker 6>Character AI was saying was our product is teenagers chatting

0:20:13.720 --> 0:20:19.139
<v Speaker 6>with fantasy characters funded by advertising and product tie-ins.

0:20:19.530 --> 0:20:24.590
<v Speaker 1>You've got your maximum harm, minimum monetization.

0:20:24.650 --> 0:20:29.250
<v Speaker 6>Yeah, functional purpose, I don't think so. So yeah, thinking

0:20:29.310 --> 0:20:32.210
<v Speaker 6>about what is actually a functional product I think is

0:20:32.270 --> 0:20:33.109
<v Speaker 6>important right now.

0:20:33.130 --> 0:20:37.949
<v Speaker 1>Do you remember this... everything's a rapper conversation and like

0:20:38.010 --> 0:20:41.050
<v Speaker 1>character AI was like, because probably was a rapper. Like,

0:20:41.090 --> 0:20:43.930
<v Speaker 1>do you think this is like the 404 headline around

0:20:43.990 --> 0:20:46.119
<v Speaker 1>like one of the first dominoes to fall in the

0:20:46.160 --> 0:20:48.700
<v Speaker 1>long foreseen AI bubble? Like, do you think this is

0:20:48.760 --> 0:20:51.520
<v Speaker 1>like a kind of like a signal that like, it's

0:20:51.540 --> 0:20:54.980
<v Speaker 1>gonna be very hard for, especially on the consumer side,

0:20:55.060 --> 0:20:59.169
<v Speaker 1>the non kind of extraordinarily heavily funded frontier labs as

0:20:59.210 --> 0:21:02.150
<v Speaker 1>the product gets better and the funding disparity increases that

0:21:02.190 --> 0:21:05.690
<v Speaker 1>like these kind of, as 404 describes them, second tier

0:21:05.710 --> 0:21:08.129
<v Speaker 1>players are all going to kind of likely go the

0:21:08.170 --> 0:21:08.669
<v Speaker 1>same path.

0:21:09.130 --> 0:21:10.969
<v Speaker 3>It's too early. And it's going to, I think the

0:21:11.010 --> 0:21:13.389
<v Speaker 3>lesson is it's going to take a really long time

0:21:13.830 --> 0:21:17.170
<v Speaker 3>for this to play out. And which is good. I

0:21:17.310 --> 0:21:20.630
<v Speaker 3>think it's good news for society, right? We're all sitting

0:21:20.650 --> 0:21:23.330
<v Speaker 3>here worrying about this stuff, like, you know, moving too

0:21:23.369 --> 0:21:25.810
<v Speaker 3>fast and putting people out of work, et cetera. And like,

0:21:25.850 --> 0:21:27.949
<v Speaker 3>that hasn't happened. And like, part of the reason is

0:21:27.990 --> 0:21:31.429
<v Speaker 3>it just takes time for all the infrastructure to be built,

0:21:31.490 --> 0:21:34.190
<v Speaker 3>all the data centers to be built. And That friction,

0:21:34.210 --> 0:21:36.889
<v Speaker 3>I think, in a way, kind of protects us all.

0:21:36.950 --> 0:21:40.320
<v Speaker 3>So I would just say it's a good thing.

0:21:40.920 --> 0:21:43.219
<v Speaker 1>What's the Disney of it all? I mean, it's kind

0:21:43.240 --> 0:21:46.720
<v Speaker 1>of irony because Disney were very opposed to character AI

0:21:46.780 --> 0:21:49.179
<v Speaker 1>and sort of accusing of it infringement, all this kind

0:21:49.200 --> 0:21:52.020
<v Speaker 1>of stuff. And now the former CEO of character AI

0:21:52.040 --> 0:21:56.180
<v Speaker 1>has recently become the head of tech at Disney or something. Kyle, Julia,

0:21:56.220 --> 0:21:57.209
<v Speaker 1>have either of you followed that?

0:21:58.060 --> 0:22:00.600
<v Speaker 6>Yeah, I mean, the connections with Disney and AI have

0:22:00.640 --> 0:22:06.360
<v Speaker 6>been interesting. There was the OpenAI video feed collaboration deal

0:22:06.840 --> 0:22:10.900
<v Speaker 6>that allowed people to remix Disney characters. That was reflived.

0:22:11.240 --> 0:22:15.140
<v Speaker 6>And now Disney is absorbing some of this capacity or

0:22:15.740 --> 0:22:21.160
<v Speaker 6>talent from character.ai. And I think it's interesting. If I'm Disney,

0:22:21.300 --> 0:22:25.050
<v Speaker 6>I want to think about how young users interact with my.

0:22:25.010 --> 0:22:25.970
<v Speaker 2>IP in the future.

0:22:25.990 --> 0:22:29.810
<v Speaker 6>And chatbots could be a a part of that, but

0:22:29.850 --> 0:22:32.909
<v Speaker 6>for like, like Disney is one of the most conservative,

0:22:32.970 --> 0:22:37.080
<v Speaker 6>like safety minded brands around, at least as far as,

0:22:37.109 --> 0:22:41.850
<v Speaker 6>you know, not encouraging children to kill themselves. So I

0:22:41.930 --> 0:22:44.070
<v Speaker 6>feel like they're going to have to tread a little

0:22:44.109 --> 0:22:46.310
<v Speaker 6>slower than just like a runaway startup.

0:22:46.350 --> 0:22:48.710
<v Speaker 2>That's, that's not really playing by any rules.

0:22:49.810 --> 0:22:50.149
<v Speaker 1>Yeah.

0:22:50.250 --> 0:22:52.790
<v Speaker 4>I actually had an interesting conversation the other day from

0:22:52.850 --> 0:22:56.050
<v Speaker 4>someone who takes a lot of meetings on the tech side,

0:22:56.090 --> 0:22:58.010
<v Speaker 4>but they meet with a lot of these Hollywood executives and,

0:22:59.330 --> 0:23:03.189
<v Speaker 4>I was pretty struck by how far behind on kind

0:23:03.250 --> 0:23:06.210
<v Speaker 4>of integration of technology Disney seems to be, you know,

0:23:06.230 --> 0:23:08.790
<v Speaker 4>they were telling me, you know, if you go to

0:23:08.850 --> 0:23:13.020
<v Speaker 4>a Disney theme park, you watch Disney plus on your phone,

0:23:13.560 --> 0:23:16.460
<v Speaker 4>you go to the Disney store and buy merch. Like

0:23:16.500 --> 0:23:19.919
<v Speaker 4>there's these systems are still super siloed and there's not

0:23:19.940 --> 0:23:22.619
<v Speaker 4>a lot of like recognizing that Julia black is the

0:23:22.660 --> 0:23:26.020
<v Speaker 4>same person entering all these spaces and, you know, using

0:23:26.060 --> 0:23:29.450
<v Speaker 4>algorithms to understand my, um, personal desires and my data

0:23:29.470 --> 0:23:32.230
<v Speaker 4>and my background. So that was shocking to me. And

0:23:32.490 --> 0:23:35.030
<v Speaker 4>the other thing we talked about was character IP. I

0:23:35.050 --> 0:23:38.030
<v Speaker 4>don't know if anyone caught this like bitty blaze thing

0:23:38.170 --> 0:23:42.480
<v Speaker 4>on that crossed your X algorithms. It's this character from

0:23:42.520 --> 0:23:45.919
<v Speaker 4>the latest Star Wars video game that has just like

0:23:45.960 --> 0:23:49.380
<v Speaker 4>caught fire on the internet. And, you know, everyone's fascinated

0:23:49.400 --> 0:23:52.719
<v Speaker 4>by like the voice actor. He made some strong choices.

0:23:52.760 --> 0:23:54.260
<v Speaker 4>It's kind of like, what if Jar Jar Binks like

0:23:54.300 --> 0:23:57.390
<v Speaker 4>worked and because people love this guy. And you now

0:23:57.670 --> 0:24:01.080
<v Speaker 4>are wondering, like, is he going to be the IP

0:24:01.170 --> 0:24:04.780
<v Speaker 4>basis for a character in episode 10 or something, you know?

0:24:05.180 --> 0:24:08.040
<v Speaker 4>So if these executives are smart, they're watching these things.

0:24:08.060 --> 0:24:11.179
<v Speaker 4>They're learning who's interacting with characters in different ways. And

0:24:11.500 --> 0:24:14.100
<v Speaker 4>I'm sure that they would have plenty to gain from

0:24:14.119 --> 0:24:17.119
<v Speaker 4>a savvy use of character AI. But yeah, it's not

0:24:17.160 --> 0:24:19.399
<v Speaker 4>sounding like they're totally in the 21st century on some

0:24:19.440 --> 0:24:19.900
<v Speaker 4>of this stuff.

0:24:20.300 --> 0:24:22.140
<v Speaker 1>Well, this is the perfect transition to the break, because

0:24:22.160 --> 0:24:25.230
<v Speaker 1>when we come back, A major gaming company is welcoming

0:24:25.270 --> 0:24:28.230
<v Speaker 1>the AI era, or at least trying to. Stay with us.

0:24:42.340 --> 0:24:45.700
<v Speaker 1>Welcome back. Reid, last week we talked about reverse engineering

0:24:45.940 --> 0:24:50.460
<v Speaker 1>and recreating code to build video game mashups. So now

0:24:50.500 --> 0:24:53.820
<v Speaker 1>we're seeing videos online of users playing Mario in the

0:24:53.859 --> 0:24:57.170
<v Speaker 1>universe of Elden Ring or skateboarding through Call of Duty.

0:24:57.869 --> 0:25:02.530
<v Speaker 1>This week, to my great surprise, Xbox executives kind of

0:25:02.609 --> 0:25:04.850
<v Speaker 1>seem to have leaned into the trend. And you wrote

0:25:04.869 --> 0:25:05.169
<v Speaker 1>about it.

0:25:06.170 --> 0:25:10.520
<v Speaker 3>Yeah, yeah. They started Xbox Labs. And it was basically,

0:25:11.020 --> 0:25:14.639
<v Speaker 3>it's really almost not a new thing. It's like this

0:25:14.880 --> 0:25:17.879
<v Speaker 3>stuff happens within Xbox. They experiment with the kind of

0:25:17.900 --> 0:25:21.480
<v Speaker 3>thing that you were talking about internally anyway. But I

0:25:21.520 --> 0:25:26.520
<v Speaker 3>think it's them saying to the world, hey, look, we're

0:25:26.600 --> 0:25:29.780
<v Speaker 3>on board here. We can actually use this to our advantage.

0:25:29.920 --> 0:25:32.340
<v Speaker 3>And it's not a massive threat to our business that

0:25:32.440 --> 0:25:37.899
<v Speaker 3>literally some kid can decompile our code from our video

0:25:37.920 --> 0:25:40.920
<v Speaker 3>game and recreate the game however they want on their

0:25:40.960 --> 0:25:45.170
<v Speaker 3>home computer, right? And of course, the reality is, no,

0:25:45.210 --> 0:25:48.689
<v Speaker 3>that's a huge threat, right? This whole idea of IP...

0:25:50.119 --> 0:25:54.420
<v Speaker 3>it kind of goes away if people can do whatever

0:25:54.440 --> 0:25:58.280
<v Speaker 3>they want with IP at home, right? It doesn't require

0:25:58.359 --> 0:26:02.730
<v Speaker 3>some torrenting service anymore to download a ripped off piece

0:26:02.770 --> 0:26:07.189
<v Speaker 3>of IP. And so I think these game companies, and

0:26:07.210 --> 0:26:10.110
<v Speaker 3>this is going to spread, I think, to all software, right?

0:26:10.830 --> 0:26:13.530
<v Speaker 3>They have to think about this. How do we jujitsu

0:26:13.570 --> 0:26:17.040
<v Speaker 3>this and use it to our advantage? So Who knows

0:26:17.060 --> 0:26:19.460
<v Speaker 3>what will come out of this, but what I think

0:26:19.480 --> 0:26:23.159
<v Speaker 3>they're saying is, hey, we have a massive universe of

0:26:23.280 --> 0:26:28.130
<v Speaker 3>IP through Xbox and the Activision acquisition. Maybe we'll start

0:26:28.210 --> 0:26:32.210
<v Speaker 3>mashing games together. We'll see people doing stuff on YouTube

0:26:32.250 --> 0:26:34.379
<v Speaker 3>and we'll copy that and try to profit off of it.

0:26:34.410 --> 0:26:37.950
<v Speaker 3>But I think the entire video game world is in

0:26:38.030 --> 0:26:40.800
<v Speaker 3>total limbo right now, especially because you can run these

0:26:40.840 --> 0:26:44.520
<v Speaker 3>things in the browser. It's just going to be impossible

0:26:44.619 --> 0:26:48.780
<v Speaker 3>to lock it all down and control it. So really interesting.

0:26:49.640 --> 0:26:53.840
<v Speaker 1>I had Dave Buzuki, the founder and CEO of Roblox

0:26:54.060 --> 0:26:56.840
<v Speaker 1>on the podcast not too long ago. And he was

0:26:56.859 --> 0:27:00.889
<v Speaker 1>talking about how once Roblox kind of understood the value

0:27:01.170 --> 0:27:04.590
<v Speaker 1>of world building, being part of the play, and then

0:27:04.609 --> 0:27:07.169
<v Speaker 1>being able to monetize the world you build, like the

0:27:07.190 --> 0:27:10.270
<v Speaker 1>platform truly exploded. And so just to do a talking read,

0:27:10.290 --> 0:27:13.929
<v Speaker 1>I was thinking about like, I mean, Roblox and Xbox

0:27:13.990 --> 0:27:16.199
<v Speaker 1>felt so different. And now there seems to be this

0:27:16.240 --> 0:27:20.200
<v Speaker 1>kind of strange like Xbox feeling maybe it has to

0:27:20.220 --> 0:27:23.200
<v Speaker 1>kind of enter Roblox territory. But Kyle, you were nodding

0:27:23.240 --> 0:27:24.879
<v Speaker 1>a lot when Reid was talking. So I'm curious for

0:27:24.900 --> 0:27:25.320
<v Speaker 1>your take here.

0:27:26.109 --> 0:27:28.850
<v Speaker 6>I just love this subject. And I think now you've

0:27:28.869 --> 0:27:30.250
<v Speaker 6>just proposed X-Blocks.

0:27:30.630 --> 0:27:31.860
<v Speaker 3>X-Blocks. It is, yeah.

0:27:31.880 --> 0:27:33.919
<v Speaker 2>Microsoft's building. That's a great point.

0:27:34.000 --> 0:27:34.840
<v Speaker 3>It's a great point.

0:27:35.859 --> 0:27:38.600
<v Speaker 6>It feels like there are these marketplaces that will evolve

0:27:39.000 --> 0:27:44.130
<v Speaker 6>of IP and of easily remixable modules. And I don't know,

0:27:44.150 --> 0:27:48.149
<v Speaker 6>my cultural critic brain just goes... to the farthest degree

0:27:48.190 --> 0:27:51.730
<v Speaker 6>of this now, where it's like no cultural product is

0:27:51.810 --> 0:27:56.070
<v Speaker 6>finite anymore. There's nothing that's not remixable. There's nothing that's

0:27:56.130 --> 0:27:59.840
<v Speaker 6>not mashed up with another thing. I'm going to have

0:27:59.920 --> 0:28:04.280
<v Speaker 6>Call of Duty set in Jane Austen and play Moby

0:28:04.320 --> 0:28:07.649
<v Speaker 6>Dick as a RPG or something.

0:28:08.150 --> 0:28:09.630
<v Speaker 1>Zombies versus Pride and Prejudice.

0:28:10.260 --> 0:28:11.600
<v Speaker 2>And it's, I find that so interesting.

0:28:11.619 --> 0:28:12.980
<v Speaker 1>Now you don't have to be Hollywood Studios. You can

0:28:13.000 --> 0:28:14.459
<v Speaker 1>do it at home. Yeah, yeah.

0:28:14.480 --> 0:28:15.119
<v Speaker 2>You can imagine.

0:28:15.140 --> 0:28:19.240
<v Speaker 4>I want the whale fall meets Moby Dick mashup.

0:28:19.260 --> 0:28:22.060
<v Speaker 3>Whale fall. But then you do get into this issue, right?

0:28:22.200 --> 0:28:24.260
<v Speaker 3>Like you do get into the token issue, right? Like if,

0:28:24.460 --> 0:28:27.000
<v Speaker 3>if Roblox or Xbox says we're going to have a platform,

0:28:27.119 --> 0:28:30.480
<v Speaker 3>anybody can mash up whatever video game. I mean, that's

0:28:30.500 --> 0:28:32.600
<v Speaker 3>going to be, the compute is going to be intense

0:28:32.640 --> 0:28:35.159
<v Speaker 3>for that. So, you know, I think they're going to,

0:28:35.780 --> 0:28:38.140
<v Speaker 3>it's going to be very difficult to offer that service.

0:28:38.760 --> 0:28:41.300
<v Speaker 1>And the CEO of Xbox wrote a kind of open

0:28:41.340 --> 0:28:44.880
<v Speaker 1>letter where they said, these experiments challenged long-held assumptions about

0:28:44.920 --> 0:28:48.540
<v Speaker 1>our industry, the tether between software and hardware, the boundary

0:28:48.580 --> 0:28:52.070
<v Speaker 1>between creation and play, and how people discover and experience games.

0:28:52.410 --> 0:28:54.870
<v Speaker 1>I think those second two things we've spoken about, but

0:28:55.150 --> 0:28:57.890
<v Speaker 1>what does she mean about the tether between software and hardware?

0:28:58.730 --> 0:29:00.870
<v Speaker 3>Well, that's because it's all, like I said, it's all

0:29:01.090 --> 0:29:04.060
<v Speaker 3>being done in the cloud. Like you can run stuff now,

0:29:04.100 --> 0:29:06.960
<v Speaker 3>you can run like pretty high quality games in the

0:29:07.020 --> 0:29:10.530
<v Speaker 3>cloud and And this is another thing that they've been

0:29:10.790 --> 0:29:15.530
<v Speaker 3>grappling with. There's cloud gaming, right? And it totally works.

0:29:15.770 --> 0:29:20.090
<v Speaker 3>But then that raises questions like, well, but we sell

0:29:20.130 --> 0:29:23.100
<v Speaker 3>a bunch of these consoles. This console business is absolutely

0:29:23.160 --> 0:29:26.540
<v Speaker 3>massive for these companies. And also these gaming PCs. This

0:29:26.600 --> 0:29:29.540
<v Speaker 3>is like huge business. So all these companies have been

0:29:29.560 --> 0:29:33.140
<v Speaker 3>like dipping their toes into cloud gaming. And I think

0:29:33.200 --> 0:29:37.910
<v Speaker 3>this might accelerate that. And you don't need a expensive console.

0:29:37.930 --> 0:29:40.580
<v Speaker 3>These consoles cost like almost a thousand dollars now, you know,

0:29:40.620 --> 0:29:43.580
<v Speaker 3>and the gaming PCs can be like 10 grand, especially,

0:29:43.620 --> 0:29:46.300
<v Speaker 3>you know, because of course, you know, AI data centers

0:29:46.340 --> 0:29:48.820
<v Speaker 3>are driving up the hardware costs, so it's not getting

0:29:48.860 --> 0:29:51.340
<v Speaker 3>any cheaper. So yeah, I think that's what it is.

0:29:51.380 --> 0:29:55.140
<v Speaker 3>It's like, you know, hardware, the idea of like hardware

0:29:55.180 --> 0:29:56.940
<v Speaker 3>is going away in, in gaming.

0:29:57.460 --> 0:30:01.050
<v Speaker 1>Asha Sharma is the CEO of Xbox. And she also said,

0:30:01.910 --> 0:30:05.650
<v Speaker 1>these are unmistakably good outcomes for players, even when and

0:30:05.710 --> 0:30:08.730
<v Speaker 1>sometimes because they challenge our existing business models.

0:30:08.770 --> 0:30:13.190
<v Speaker 7>That's so diplomatic, right? It's like, they're ripping off our IP.

0:30:13.670 --> 0:30:16.080
<v Speaker 7>But these kids love it. Like the kids love it.

0:30:16.140 --> 0:30:18.540
<v Speaker 7>And we can't go against the kids. I mean, the

0:30:18.580 --> 0:30:21.160
<v Speaker 7>comments are great on these YouTube videos, too. Kyle, you

0:30:21.180 --> 0:30:24.030
<v Speaker 7>were reporting on this too. Like, They're like, oh, I

0:30:24.150 --> 0:30:27.090
<v Speaker 7>hate AI so much, but this makes me love AI.

0:30:27.170 --> 0:30:32.460
<v Speaker 3>I mean, it's just incredible how enthusiastic kids are about this.

0:30:32.700 --> 0:30:36.680
<v Speaker 6>And this kind of remix culture predates AI too. I

0:30:36.700 --> 0:30:38.940
<v Speaker 6>feel like we were seeing this kind of mashup in

0:30:39.100 --> 0:30:42.240
<v Speaker 6>Fortnite where you just throw all sorts of IP into

0:30:42.260 --> 0:30:46.300
<v Speaker 6>a blender and that's what creates more engagement from, I

0:30:46.320 --> 0:30:49.140
<v Speaker 6>don't know, the young fan base. So I feel like

0:30:49.400 --> 0:30:52.310
<v Speaker 6>they can lean into this user-generated content more. They can

0:30:52.350 --> 0:30:55.710
<v Speaker 6>lean into... remix culture. But what it also makes me

0:30:55.750 --> 0:30:58.470
<v Speaker 6>think about is like the opposite direction, which I feel

0:30:58.490 --> 0:31:00.850
<v Speaker 6>like is kind of what Nintendo is doing with the

0:31:01.210 --> 0:31:05.620
<v Speaker 6>Ocarina of Time remake. So they're like redoing their own IP.

0:31:05.700 --> 0:31:09.160
<v Speaker 6>They're reissuing it in a perfect version before anyone else

0:31:09.240 --> 0:31:10.300
<v Speaker 6>can mess with it.

0:31:10.580 --> 0:31:12.610
<v Speaker 2>Like monetizing it first.

0:31:13.230 --> 0:31:16.170
<v Speaker 6>Like offering the best version of their own products and

0:31:16.330 --> 0:31:17.770
<v Speaker 6>i find that compelling.

0:31:17.330 --> 0:31:19.950
<v Speaker 1>They're trying to exert some control over their ip is

0:31:20.070 --> 0:31:23.430
<v Speaker 1>xbox labs is this like a sandbox environment where xbox

0:31:23.490 --> 0:31:25.810
<v Speaker 1>can can take some control over this what actually what

0:31:25.850 --> 0:31:27.690
<v Speaker 1>actually is xbox labs i.

0:31:27.670 --> 0:31:30.210
<v Speaker 3>Don't think this is like really a new thing i

0:31:30.250 --> 0:31:33.050
<v Speaker 3>think it's more like codifying what they already do internally

0:31:33.070 --> 0:31:36.730
<v Speaker 3>i mean these gaming companies especially xbox and they're always

0:31:36.770 --> 0:31:40.300
<v Speaker 3>doing experiments with minecraft etc like I wrote about this

0:31:40.340 --> 0:31:42.700
<v Speaker 3>like years ago when chat GPT was kind of a

0:31:42.720 --> 0:31:47.050
<v Speaker 3>new thing and people inside Microsoft were like using generative

0:31:47.110 --> 0:31:49.710
<v Speaker 3>AI to build Minecraft worlds. I mean, and now that's,

0:31:49.930 --> 0:31:53.910
<v Speaker 3>that's just table stakes at this point. The other point

0:31:53.930 --> 0:31:55.610
<v Speaker 3>I would make about the IP, by the way, is

0:31:55.630 --> 0:31:58.670
<v Speaker 3>like the one thing people are not really doing is

0:31:58.710 --> 0:32:01.300
<v Speaker 3>like just making a lot of new IP like this. Like,

0:32:01.340 --> 0:32:04.000
<v Speaker 3>I think it doesn't help that these companies, like they're

0:32:04.040 --> 0:32:07.920
<v Speaker 3>just milking old IP, like star Wars as much as

0:32:07.960 --> 0:32:08.960
<v Speaker 3>they possibly can.

0:32:08.980 --> 0:32:10.640
<v Speaker 1>And, You know, I don't know.

0:32:10.700 --> 0:32:12.960
<v Speaker 3>Like, it probably makes it easier for them to sort

0:32:12.980 --> 0:32:15.660
<v Speaker 3>of lose control of that because it is spin around forever.

0:32:16.100 --> 0:32:16.440
<v Speaker 1>Julia?

0:32:17.740 --> 0:32:19.080
<v Speaker 5>That's why we need Biddy Blaze.

0:32:19.720 --> 0:32:22.660
<v Speaker 3>Biddy Blaze. But again, that's Star Wars, right? It's like

0:32:22.680 --> 0:32:25.140
<v Speaker 3>in the Star Wars, whatever, IP universe.

0:32:25.880 --> 0:32:28.710
<v Speaker 6>It's like now you extend the IP so far that

0:32:28.770 --> 0:32:30.370
<v Speaker 6>it becomes something else anyway.

0:32:30.810 --> 0:32:31.270
<v Speaker 1>Like, I don't know.

0:32:31.290 --> 0:32:33.830
<v Speaker 6>Like, Star Wars and Andor feels like that for me,

0:32:33.890 --> 0:32:36.370
<v Speaker 6>where they were like, what if we made a prestige

0:32:36.650 --> 0:32:40.550
<v Speaker 6>HBO Star Wars show? And it's like, sure, you could,

0:32:40.630 --> 0:32:42.650
<v Speaker 6>but you could also just not be about Star Wars.

0:32:42.730 --> 0:32:45.150
<v Speaker 2>But then who would watch it? Would the fan base

0:32:45.250 --> 0:32:47.630
<v Speaker 2>get as amped about it? Definitely not.

0:32:47.850 --> 0:32:50.430
<v Speaker 3>Yeah, just make everything Star Wars. It doesn't matter what

0:32:50.490 --> 0:32:51.490
<v Speaker 3>it is.

0:32:51.540 --> 0:32:54.220
<v Speaker 6>I mean, I heard Girls is getting a sequel. It

0:32:54.240 --> 0:32:55.360
<v Speaker 6>should be a Star Wars.

0:32:55.760 --> 0:32:56.710
<v Speaker 5>Go ahead, help us.

0:32:56.720 --> 0:32:57.880
<v Speaker 2>Star Wars Girls.

0:32:58.160 --> 0:33:02.040
<v Speaker 3>Star Wars in a galaxy really far away from Star Wars.

0:33:02.300 --> 0:33:03.200
<v Speaker 3>It's this galaxy.

0:33:05.060 --> 0:33:06.020
<v Speaker 1>Julia, any final thoughts?

0:33:07.820 --> 0:33:09.940
<v Speaker 5>I'm not a gamer, so I have very little to

0:33:09.960 --> 0:33:10.860
<v Speaker 5>weigh in on there.

0:33:10.980 --> 0:33:13.270
<v Speaker 4>But my only take on this is a little bit

0:33:13.310 --> 0:33:16.970
<v Speaker 4>more of like a heady philosophical thing. Like, I'm always

0:33:16.990 --> 0:33:19.370
<v Speaker 4>thinking about how the people who make these products think

0:33:19.670 --> 0:33:22.430
<v Speaker 4>and how they see the world differently from us. And

0:33:23.470 --> 0:33:25.970
<v Speaker 4>I think that there's a reason they're such gamers. There's

0:33:25.990 --> 0:33:28.350
<v Speaker 4>a reason they're so into fan fiction. That's something I've

0:33:28.370 --> 0:33:31.630
<v Speaker 4>been exploring. Like, you know, why did Eliezer Yudkowsky write

0:33:31.870 --> 0:33:35.550
<v Speaker 4>Harry Potter fan fiction to explain his Doomer philosophy? And

0:33:35.570 --> 0:33:36.990
<v Speaker 4>then it's like, why do some of them want to

0:33:37.030 --> 0:33:39.310
<v Speaker 4>live in a simulation and not see that as an issue?

0:33:39.330 --> 0:33:42.870
<v Speaker 4>I think we have different relationships with reality. So when

0:33:42.890 --> 0:33:44.560
<v Speaker 4>it comes to remixing IP or.

0:33:44.570 --> 0:33:44.650
<v Speaker 3>I.

0:33:47.170 --> 0:33:47.380
<v Speaker 5>Don't know.

0:33:47.400 --> 0:33:51.420
<v Speaker 4>There's almost something controlling and possessive about the parasocial relationships

0:33:51.460 --> 0:33:54.020
<v Speaker 4>that people take with these characters.

0:33:54.100 --> 0:33:56.600
<v Speaker 5>And they become obsessed with making them into pawns in

0:33:56.620 --> 0:33:57.360
<v Speaker 5>their little universe.

0:33:57.880 --> 0:33:58.200
<v Speaker 1>I don't know.

0:33:58.320 --> 0:34:00.180
<v Speaker 5>Some of us feel like pawns in their universe now.

0:34:00.240 --> 0:34:03.010
<v Speaker 5>And to me, it's all... connected I.

0:34:02.970 --> 0:34:04.850
<v Speaker 3>Think someone you just need to go for a hike

0:34:04.910 --> 0:34:07.150
<v Speaker 3>I think it sounds like just get out just we

0:34:07.170 --> 0:34:09.910
<v Speaker 3>should all get outside you know touch you're.

0:34:09.690 --> 0:34:12.890
<v Speaker 4>So down to earth Reid you gotta join me up here.

0:34:12.550 --> 0:34:15.899
<v Speaker 1>Our resident touch grass philosopher that's all we have time

0:34:15.940 --> 0:34:18.180
<v Speaker 1>for today thank you all so much for joining us

0:34:18.360 --> 0:34:20.080
<v Speaker 1>thank you good to be here see.

0:34:20.000 --> 0:34:21.060
<v Speaker 2>You next.

0:34:24.000 --> 0:34:33.210
<v Speaker 1>Time for tech stuff I'm Oz Veloshin. This episode was

0:34:33.250 --> 0:34:36.780
<v Speaker 1>produced by Eliza Dennis. It was executive produced by me

0:34:36.950 --> 0:34:41.279
<v Speaker 1>and Julia Nutter for Kaleidoscope and Katrina Norvell for iHeart Podcasts.

0:34:41.800 --> 0:34:44.580
<v Speaker 1>Jack Inslee mixed this episode and Kyle Murdoch wrote our

0:34:44.600 --> 0:34:45.040
<v Speaker 1>theme song.