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Speaker 1: Hello. I'm Scott Sasman, I'm Evan Nobe Williams, and I'm

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Speaker 1: Michael bar And this is the Bloomberg Business of Sports podcast,

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Speaker 1: where we explore the big money issues in the world

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Speaker 1: of sports today. We begin with the latest chapter in

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Speaker 1: that video, Oh my ads landed the New England Patriots

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Speaker 1: in hot Water. Why this is just something I'm shocked.

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Speaker 1: I'm shocked, I tell Barrow. Is it on the front

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Speaker 1: pages of the papers in London and Paris US? Just

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Speaker 1: what they're talking about exactly is not the number one topic,

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Speaker 1: either this or the Brexit vote and the election. I

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Speaker 1: don't think that our listeners are number one highlight of

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Speaker 1: the trip. The number one highlight. I did an afternoon

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Speaker 1: tea I did, and they had the finger sandwiches, the

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Speaker 1: cucumber sandwiches, and then they had the turkey sandwich, all

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Speaker 1: these fingers, and then they bring this huge thing out

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Speaker 1: of all the sandwiches and they take that away, and

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Speaker 1: then they bring in all the pastries. That is now

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Speaker 1: I understand why it was. In case you're just I

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Speaker 1: believe now years ago somebody told me this. I believe

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Speaker 1: if you really get that craving, I think you can

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Speaker 1: do like high Tia or noon to whatever it's called

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Speaker 1: at the Plaza Hotel. Really, I think they have the

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Speaker 1: whole sandwich tower, the whole shebang. I think you can

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Speaker 1: do it at the Plaza. Come right, Okay, Tom Brady,

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Speaker 1: what evan you you watched the video and you said, oh,

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Speaker 1: this isn't that bad. Yeah. So Fox Sports in their

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Speaker 1: pregame on Sunday before the game started, revealed some sort

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Speaker 1: of footage of then employee for the Bengal speaking with

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Speaker 1: a videographer for the Patriots and about the about what

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Speaker 1: they were taping. And it includes a few minutes of

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Speaker 1: taping and the and the tape that they included is

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Speaker 1: clearly video of the the Cincinnati Bengals sideline. Uh, it's

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Speaker 1: it's watching you know, players running on and off the field,

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Speaker 1: on on substitutions, etcetera. Um. The big question, I guess

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Speaker 1: two questions. One, I have no idea how much if

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Speaker 1: you're an NFL coach, if you look at this footage,

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Speaker 1: is there are a lot to be from it? Is

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Speaker 1: it is it highly scandalous or you know, is there

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Speaker 1: nothing to be to be taken from it? Um? And

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Speaker 1: that's the question number one. And I guess question number

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Speaker 1: two because because we know that what the Patriots did

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Speaker 1: is not allowed, and we have the videographer on the

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Speaker 1: video college. Yeah, so how often does this happen? Right?

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Speaker 1: Is this a one off? Or are they accidentally quote

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Speaker 1: unquote breaking the rules every Sunday at the at their

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Speaker 1: at their future opponents. My favorite part of thing, like

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Speaker 1: I said, it was the dialoguew about the guys like

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Speaker 1: I can, I'll delete it. I'll delete it. Damage is done,

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Speaker 1: my friend, you know, like this was the damage is done,

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Speaker 1: my friend? You you know delete here. I would imagine

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Speaker 1: we're going to get some kind of run exactly. Do

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Speaker 1: we think it will be worse or two thousand seven

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Speaker 1: spy Gate when the when the Patriots were stealing signs

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Speaker 1: from the Jets? You know that was the first round pick.

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Speaker 1: It was two d fine to the team and five

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Speaker 1: thousand to Belichick. Do we think this ends up being

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Speaker 1: higher than that or worser or better for the team?

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Speaker 1: I can't imagine, you know what, you know what we're

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Speaker 1: missing here? There's one thing we're missing here. There's no

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Speaker 1: proof of it, of what that they did anything intentionally,

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Speaker 1: but we have proof that they were breaking NFL rules. Yeah,

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Speaker 1: they they've come to it, and you know the fact,

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Speaker 1: and they distanced the organization by saying it was an

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Speaker 1: independent contractor. Now, yes, that contractor should have also known

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Speaker 1: the rules or needs to be briefed on the rules.

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Speaker 1: That's not an excuse um. You just don't know how

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Speaker 1: much the history will affect whatever possible punishment that Roger

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Speaker 1: Goodell wants to hand down, which you probably should, right,

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Speaker 1: I mean you have to if you have a history

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Speaker 1: that the Patriots have. I think you have to be

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Speaker 1: ultra sensitive when you're sending video cruise to the stadiums

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Speaker 1: that you're not playing, and so you're asking if we're

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Speaker 1: playing Card Sharks or whatever that game was, you're asking

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Speaker 1: higher or lower. Yeah, and essentially a draft pick in

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Speaker 1: a two or fifty fine organization. I don't think draft kick.

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Speaker 1: I don't think you don't think. No, let me play

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Speaker 1: Devil's Advocate. And this is on the picture right on

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Speaker 1: spn H the Bills beating the Steelers and Josh Allen

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Speaker 1: is hugging his teammate. And as you know, quarterbacks have

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Speaker 1: that the wrist band that has all the plays. I

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Speaker 1: mean it's right, they're displayed. So what's stopping a team

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Speaker 1: from saying, hey, let's zoom in on that and and

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Speaker 1: check that out. Compared to this, what the what the

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Speaker 1: Patriots are supposed to? Ostensibly there's nothing. And this to

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Speaker 1: me again mirrors the conversation we had about the Astros

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Speaker 1: stealing signs during playoff games, is that they're part of

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Speaker 1: this has to be some the onus is partially on,

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Speaker 1: in my opinion, all teams to make sure that there

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Speaker 1: calls there, you know, all that can't be stolen, right,

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Speaker 1: And if you're putting your plays on your quarterbacks wrist,

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Speaker 1: that is a that's a way in which opponents can

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Speaker 1: kind think fairly easily start to learn a bit about

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Speaker 1: your place. So if you're going to do that, I

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Speaker 1: think you have to change it weekly, right or or

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Speaker 1: do something about about that. If you have a photo

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Speaker 1: of the wrist, you can't tell what the place always

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Speaker 1: drives me crazy. In the NBA, you have coaches, they

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Speaker 1: they're right there, everybody's out in the front. They're saying

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Speaker 1: run three triple down and they're yelling it out and

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Speaker 1: they're telling them what play is coming, right. And in

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Speaker 1: the NFL you've got the coaches where they put the

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Speaker 1: cards up over their mouths when they're speaking, and it's

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Speaker 1: the biggest height of secrets. They're telling you the play.

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Speaker 1: In the NBA, all the scouts are there, they're watching everything,

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Speaker 1: and you just still have to execute the play. It's

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Speaker 1: a little different, a little but it's like, come on,

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Speaker 1: execute the play, Execute and then execute me. No, we

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Speaker 1: would never do. Up. Next, we have billionaire owner of

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Speaker 1: the Dallas Mavericks. We all know who, Mark Cuban, selling

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Speaker 1: one of his sports tech investments to the owners of

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Speaker 1: the l. A Dodger. I'll tell you, bar, if you

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Speaker 1: hang around the NBA or if you're a big fan

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Speaker 1: of the n B A, I can tell you over

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Speaker 1: the last few years you've heard of Synergy Sports. They're

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Speaker 1: sort of the leader in the analytics front um of

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Speaker 1: the cameras and all and all that. And you know,

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Speaker 1: every every arena has cameras and almost all the teams,

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Speaker 1: if not all, use Synergy and that goes down to

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Speaker 1: the college level, the high school level. They're getting into

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Speaker 1: other sports as well, including baseball. Uh So, he was

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Speaker 1: the lead outside investor, and interestingly enough, that company is

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Speaker 1: now being sold uh with backing from the l A Dodgers.

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Speaker 1: So You're you're getting Todd Bowley, Mark Walter um and

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Speaker 1: and their investment arms a Lesion Ventures Um are now

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Speaker 1: an Atrium Sports by the way, also backed by the

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Speaker 1: Dodgers owners, So the Dodgers see a future in this

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Speaker 1: analytical approach, just taking it more broadly than just basketball. Yeah,

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Speaker 1: the synergy is, you know, they have cameras mounted in

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Speaker 1: the top of arenas. They're doing other sports as well,

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Speaker 1: but you're right, basketball is the main thing, um. And

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Speaker 1: then you know, using those cameras, they essentially create a

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Speaker 1: map of where every player is at all time. Helps

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Speaker 1: teams with you know, things like scouting right player tendency

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Speaker 1: has become very obvious if you have a very detailed

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Speaker 1: camera map of of everything they do when they're on

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Speaker 1: the court. Also helps you with setting your own line ups,

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Speaker 1: you know, making your own team more efficient, etcetera. A

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Speaker 1: good example of how this was used, I believe, you

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Speaker 1: know a number of years ago, Duke started using this

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Speaker 1: technology and when they played Butler in the final, when

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Speaker 1: Gordon Hayward had that game winning shot at the half

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Speaker 1: court here, Yeah, Duke knew that he liked to move

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Speaker 1: left before shooting, like eighty percent of the time, and

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Speaker 1: that the one message they had was if this coast

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Speaker 1: to Gordon Hayward's make him go right U and he

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Speaker 1: you know, they made him go right and he ended

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Speaker 1: up interestingly enough, though recently I don't remember where it

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Speaker 1: was or else I would give the credit. Mark Cuban

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Speaker 1: was asked what's the most overrated technology in sports, and

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Speaker 1: he said analytics, So it's not a surprise that he

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Speaker 1: sold this. But he then he said, right now, what's next.

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Speaker 1: The next frontier where everybody needs to be is artificial

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Speaker 1: intelligence and machine learning. So it's not surprising to me

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Speaker 1: that he would now unload Synergy Sports at a time

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Speaker 1: when he says analytics is the most overrape And of

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Speaker 1: course Mark human is way smarter than I am. But

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Speaker 1: they Clawbert Dallas Cowboys coach Jason Garrett when he said, wow,

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Speaker 1: we really don't use analytics, but everybody else in the

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Speaker 1: league does right well to not use it at this

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Speaker 1: stage tonight, anyone's a denier of analytics, you have to.

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Speaker 1: I mean, I'll even give it. At my age. I'll say, Okay,

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Speaker 1: Boomer right right, I'll throw that. I'll throw that out

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Speaker 1: there at this point. If you're denying analytics. Even the

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Speaker 1: analytics folks, this is what the part I can never

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Speaker 1: really grasp. Even the Daryl Morey's of the world have

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Speaker 1: never said, this is the soul tool you should you

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Speaker 1: should be utilizing when looking at your franchise, your players,

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Speaker 1: you're scouting. It's a piece of the puzzle. It doesn't

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Speaker 1: replace the longtime scout eyeballs on the prize. It doesn't

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Speaker 1: replace that stuff. It's a piece of the puzzle that

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Speaker 1: can help. Why wouldn't you utilize that? Finally, a story

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Speaker 1: out of China, and my, oh my, it is very

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Speaker 1: similar to what happened earlier this year. China's state broadcaster

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Speaker 1: CCTV scrapped plans to air an English Premier League match

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Speaker 1: Sunday after one of the players spoke out on Twitter

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Speaker 1: against the country's treatment of Muslims. Yeah, it feels kind

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Speaker 1: of like deja vu here, right, the someone speaks out,

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Speaker 1: in this case, Mezzan Ozel, who's a player for Arsenal

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Speaker 1: Uh he's a Turkish Muslim, speaks out against the Chinese

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Speaker 1: treatment of wagers, and suddenly the backlashes is quick. Right. CCTV,

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Speaker 1: which also canceled NBA games, said they weren't going to

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Speaker 1: air Arsenal's game this weekend. Same thing for the streaming

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Speaker 1: company's PPTV and Mego Sports also said they wouldn't air

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Speaker 1: the game. Chinese fans a lot of them very upset.

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Speaker 1: I saw videos of ozel jersey is being burned. Um.

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Speaker 1: And again, you know, the NBAS tremendously popular in China.

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Speaker 1: The English Premier League is the second most popular league

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Speaker 1: in China outside of the NBA. Right, so these are

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Speaker 1: two of the two probably most popular leagues, uh for

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Speaker 1: folks and China sports fans in China. And and the

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Speaker 1: you know, the Chinese government is is at odds now

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Speaker 1: with both of them. It's and you said, you wonder

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Speaker 1: how the team takes this because much of the valuation

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Speaker 1: of these companies comes from the future plans of China. Uh.

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Speaker 1: And that's true the U S sports leagues as well. Um,

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Speaker 1: do they know that this was coming? Does a players

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Speaker 1: say what? It doesn't matter. I can say what I

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Speaker 1: want to say, but clearly there is a material impact

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Speaker 1: on the bottom line of franchises based on what their

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Speaker 1: biggest stars can say in social media. And we saw

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Speaker 1: Arsenal's response was very much what Houston Rockets response was

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Speaker 1: it was making it very clear that this is one

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Speaker 1: man's personal opinion and that the team wants to remain

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Speaker 1: I think exactly what they said is we will remain

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Speaker 1: as always able iCal right. They don't want to wait

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Speaker 1: into they don't want to have to take sides, which

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Speaker 1: is yes, yeah, there you go. Um. And just another

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Speaker 1: thing just to put in perspective, messanozel is a is

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Speaker 1: a very famous good player football player. He's a very

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Speaker 1: good football player. His Instagram and Twitter followers huge, right,

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Speaker 1: A hundred times bigger following than Darryl Morey does. Right.

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Speaker 1: So this artist is a much much bigger reach from

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Speaker 1: a single tweet or a single Instagram post than anything

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Speaker 1: that you know, an NBA executive would be able to accomplish.

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Speaker 1: This is the Bloomberg Business of Sports podcast. I'm Michael

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Speaker 1: Barr along with Scottsnik and Evan Nobie Williams. I'm so

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Speaker 1: glad to see you all. Good to have you, sandwich Man.

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Speaker 1: We're here each and every Monday, Wednesday and Thursday exploring

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Speaker 1: the world of money at sports. Joined us again at

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Speaker 1: the end of the week when we speak with the

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Speaker 1: biggest and brightest in the sports business world. You're listening

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Speaker 1: to Bloomberg Business of Sports on Bloomberg Radio around the

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Speaker 1: world and online wherever you get your podcast