WEBVTT - Smart Talks with IBM Returns April 21

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<v Speaker 1>I'm Malcolm Gladwell, host of Smart Talks with IBM, which

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<v Speaker 1>brings you into the stories shaping the future of business.

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<v Speaker 1>In Season six, we stepped outside the studio to meet

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<v Speaker 1>the innovators using AI in the real world, leaders transforming

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<v Speaker 1>how they work, how they serve customers, and how they

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<v Speaker 1>solve problems at scale. With a breakthrough, ideas and conversations

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<v Speaker 1>actually take shape. At Lorial, we explored how AI is

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<v Speaker 1>transforming product creation and personalization, bringing science, beauty and data

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<v Speaker 1>closer than ever.

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<v Speaker 2>If we have sixteen thousand rabat of data from consumer insights,

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<v Speaker 2>from market research, from sales, with the new technology, you

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<v Speaker 2>can solve that problem.

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<v Speaker 1>With Ferrari, we saw how data driven insights helped create

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<v Speaker 1>richer fan experiences.

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<v Speaker 3>Thready fans and super fans want to be part of

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<v Speaker 3>a community and ultimately they want to be part of

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<v Speaker 3>a winning team.

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<v Speaker 1>And we learned how NASA and IBM utilize AI to

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<v Speaker 1>analyze satellite data revealing patterns across the Earth and beyond.

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<v Speaker 4>As we advance AI, we have new tools to understand

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<v Speaker 4>the surroundings, understand the world, understand the language, and understand

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<v Speaker 4>our planet.

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<v Speaker 1>Now Smart Talks is going even deeper. In season seven,

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<v Speaker 1>We're going behind the scenes at Heineken, UFC, Cleveland Clinic,

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<v Speaker 1>and so much more. We'll show you how companies are

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<v Speaker 1>looking to reinvent their work, adapting AI and quantum to

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<v Speaker 1>unlock new breakthroughs. Find out how IBM helps create smarter business.

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<v Speaker 1>New episodes of Smart Talks are coming April twenty. First

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<v Speaker 1>listen wherever you get your podcasts. This is a paid

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<v Speaker 1>advertisement from IBM.