WEBVTT - Cliff Notes: The Key to EYL's Success

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<v Speaker 3>So when we start earning your leisure to show now,

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<v Speaker 3>we have a lot of things working for us right

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<v Speaker 3>so when we hit the ground, it's like an explosion

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<v Speaker 3>because we was able to actually provide information in a

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<v Speaker 3>very relatable manner. So we're kind of like the latter

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<v Speaker 3>to the clouds. I think a lot of times in

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<v Speaker 3>our community there have been a small pocket of black intellectuals,

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<v Speaker 3>but they have not been able to fully communicate or

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<v Speaker 3>relate to the vast majority of Black people on the ground.

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<v Speaker 3>So now you have a disconnect. The intellectuals feel like

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<v Speaker 3>they're better than the masses. The masses feel like the

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<v Speaker 3>intellectuals are Bouoagie's and they just like disregard them, right Like.

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<v Speaker 3>So I'm like, well, there's value in both places. We

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<v Speaker 3>need each other, right So it's like, Okay, we have

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<v Speaker 3>an interesting background where we're able to communicate to everybody.

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<v Speaker 3>We can be in an Ivy League school, where we

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<v Speaker 3>can be in a penitentiary communicating to people. And we

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<v Speaker 3>have been in both places communicating with people and educating people.

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<v Speaker 3>So when we were able to provide the education, it

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<v Speaker 3>was done in a very non traditional manner when it

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<v Speaker 3>comes to business. So the way that we dressed we

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<v Speaker 3>had hoodies and T shirts. The way that we talk

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<v Speaker 3>we would using hip hop references. But we're breaking down

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<v Speaker 3>case studies and we're actually talking about very high level business,

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<v Speaker 3>right and everybody wants to make money. So what happens

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<v Speaker 3>is that it's just perfect timing, it hits social media,

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<v Speaker 3>and then it just explodes on social media. My original

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<v Speaker 3>thesis on social media actually turned out to be right.

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<v Speaker 3>Like I said, we just had to wait some time

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<v Speaker 3>and we switched lanes a little bit, but the idea

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<v Speaker 3>of it came to fruition. And then there's opportunities in

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<v Speaker 3>every crisis. So when the pandemic happened, everything shut down

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<v Speaker 3>and everybody was scared, and a lot of people, you know,

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<v Speaker 3>unfortunately lost their jobs and some people passed away as well.

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<v Speaker 3>But then some people benefited. We were on this side

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<v Speaker 3>of the people that actually benefited because when everybody was home,

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<v Speaker 3>they had nothing to do. So then they started watching us.

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<v Speaker 3>And then we developed a show called Market Money, so

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<v Speaker 3>we're actually teaching people about stocks investing. Then something that

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<v Speaker 3>happened in our favor was that everybody got a stimulus check.

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<v Speaker 3>Then something that happened in our favors that the stock

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<v Speaker 3>market started the skyrocket. So now people are making money

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<v Speaker 3>in real time from our information. And then it becomes

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<v Speaker 3>like a cult following. Now everybody's passing it along and

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<v Speaker 3>they're telling their friend, they telling their cousins, and before

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<v Speaker 3>you know it, we're at like a million people that's

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<v Speaker 3>watching us right. So this is all part of the

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<v Speaker 3>Unuleasha's story how we was able to grow organically. But

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<v Speaker 3>it's a mix of I think, having a unique product,

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<v Speaker 3>mixing it with the right time and maximizing the moment.

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<v Speaker 3>We're in a moment right now where traditionally media, if

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<v Speaker 3>we were to try to start a show fifteen twenty

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<v Speaker 3>years ago, we would have to go to Bloomberg, CNBC, ABC,

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<v Speaker 3>and we would have to compromise who we are. We

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<v Speaker 3>would have to shave our face, and we would have

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<v Speaker 3>to talk in a language that we didn't fully even

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<v Speaker 3>feel comfortable talking in. We would have to wear a suit,

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<v Speaker 3>we would have to be under the umbrella of them.

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<v Speaker 3>We couldn't own our own show. It be unpossible. But

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<v Speaker 3>now the cell phone has empowered the creatives and independence

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<v Speaker 3>and now we're able to break through without having to

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<v Speaker 3>go through the actual gatekeepers or the larger institutions. But

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<v Speaker 3>what has propelled us to even a higher level is

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<v Speaker 3>there's a middle ground that can be reached where now

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<v Speaker 3>independence is at an all time high and we have

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<v Speaker 3>the leverage, but it's only so far you can go

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<v Speaker 3>as an independent from just exposure resources. There's still some

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<v Speaker 3>level of benefit from corporate, but now we can work

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<v Speaker 3>with corporate from a relationship standpoint as opposed to them

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<v Speaker 3>owning everything standpoint, because we have leverage. So now we've

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<v Speaker 3>been able to leverage with a lot of different corporate

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<v Speaker 3>relationships which have helped us expand our reach globally and

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<v Speaker 3>expanded our reach and accelerated the growth in a much

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<v Speaker 3>quicker manner. So this is an interesting time for creatives

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<v Speaker 3>because now you can grow your following, whatever you're doing,

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<v Speaker 3>use that leverage to work with corporate, but maintain ownership,

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<v Speaker 3>maintain independence and have real leverage and real partnership as

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<v Speaker 3>opposed to being an employee. And that's something that has

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<v Speaker 3>accelerated our growth as well. So as a very long

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<v Speaker 3>winded answer to your question, but I think that it

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<v Speaker 3>might be beneficial for anybody that's interested in the new

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<v Speaker 3>age business and media.

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<v Speaker 4>It's crazy because as he's talking and I was listening

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<v Speaker 4>to you, Dre when you were talking about Nigeria, when

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<v Speaker 4>we talk about how we creatively are reaching people, it

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<v Speaker 4>maybe think about the first time, like what you were

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<v Speaker 4>speaking about was illegal. Dangode, right, he has an opportunity

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<v Speaker 4>to change the export import ratio from Nigeria.

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<v Speaker 5>And so I'm thinking, like, how do I teach kids

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<v Speaker 5>about that?

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<v Speaker 4>How do I walk in the classroom and tell him,

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<v Speaker 4>like they should know this person?

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<v Speaker 5>And so always was hip hop right. The first lesson

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<v Speaker 5>was I took jay Z's line.

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<v Speaker 4>I said, all Black Scouts is sports and entertainment until

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<v Speaker 4>we even And I showed them six people from the

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<v Speaker 4>world of sports entertainment. They knew every one of them,

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<v Speaker 4>jay Z, Beyonce, Floyd Maywether, doctor Dre and Oprah.

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<v Speaker 5>They knew them all right, and Jordan.

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<v Speaker 4>And then I gave him another sheet with the six

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<v Speaker 4>wealthiest people black people on the planet, and they knew none.

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<v Speaker 5>I said, damn.

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<v Speaker 4>Jay kind of prophesized this, right, He really showed us

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<v Speaker 4>like all we had until we eat, because we've never

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<v Speaker 4>recognized anything outside that world until I get to teach

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<v Speaker 4>him about the wealthiest guy on the planet who was

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<v Speaker 4>a legal Dan Godi. And now this is the crossroads.

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<v Speaker 4>And so now that group of kids never gets to

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<v Speaker 4>say they don't know who that guy is. And guess what.

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<v Speaker 5>He didn't do it because he dribbled it. He didn't

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<v Speaker 5>do it because he could throw a football. He can

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<v Speaker 5>spit around.

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<v Speaker 4>He did it from natural resources, he did it from oil,

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<v Speaker 4>he did it from simil. This episode is brought to

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<v Speaker 4>you by P and C Bank. A lot of people

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<v Speaker 4>think podcasts about work are boring, and sure they definitely

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<v Speaker 5>Ernest What's Up?

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<v Speaker 4>You ever walk into a small business and everything just

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<v Speaker 4>works like the checkout is fast, the receipts a digital

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<v Speaker 4>tip is a breeze, and you're out the door before

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<v Speaker 4>the line even builds. Odds are they're using Square? We

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<v Speaker 4>at a pop up market, or even one.

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<v Speaker 5>Of our merch partners.

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<v Speaker 4>Square makes it easy for them to take payments, manage inventory,

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<v Speaker 4>and run their business with confidence, all from one simple system.

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<v Speaker 4>launching something soon, Square is hands down one of the

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<v Speaker 4>To see how Square can transform your business, visit Square

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<v Speaker 6>A legal alien from Guatemala charged with raping a child

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<v Speaker 6>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 6>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 6>filming and selling child pornography in Michigan. These are just

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<v Speaker 6>some of the heinous migrant criminals caught because of President

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<v Speaker 6>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 6>I'm Christy nom the United States Secretary of Homeland Security

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<v Speaker 6>under President Trump. Attempted illegal border crossings are at the

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<v Speaker 6>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 6>aliens have been arrested. If you are here illegally, your

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<v Speaker 6>next you will be fine nearly one thousand dollars a day,

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<v Speaker 6>imprisoned and deported, you will never return. But if you

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<v Speaker 6>register using our CBP home app and leave now, you

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<v Speaker 6>could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 6>Under President Trump America's laws, border and families will.

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<v Speaker 4>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 4>And these are all different things. So now that kid

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<v Speaker 4>or those kids that are now hearing it know that

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<v Speaker 4>there's value in other things then the traditional things that

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<v Speaker 4>have been fed through us through the TV. Right, we

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<v Speaker 4>have to be entertaining that there's no value in the

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<v Speaker 4>guy who's going.

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<v Speaker 5>To be the doctor in the neighborhood.

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<v Speaker 4>There's no value to the person who's going to be

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<v Speaker 4>the teacher, or who's going to be the chemist, or

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<v Speaker 4>who's going to be the next person to venture capital.

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<v Speaker 4>Those people weren't celebrated until this moment in time, and

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<v Speaker 4>so that was kind of the thing, was like, all right,

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<v Speaker 4>this is how we now can creatively reach people use

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<v Speaker 4>social media, use hip hop, merge it all together and

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<v Speaker 4>delivered to the people.

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<v Speaker 7>How long did that breakthrough tape? Because when you sit

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<v Speaker 7>there we talked about just recently, you know, to be

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<v Speaker 7>more than an athlete was the thing that just popped

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<v Speaker 7>up like five or six years ago. And then a

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<v Speaker 7>lot of times when you're coming down and talk about

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<v Speaker 7>sports and entertainment and what young individuals typically want to be,

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<v Speaker 7>they necessarily don't want to hear all the rye educational stuff.

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<v Speaker 7>And how did you guys keep your confidence? We always

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<v Speaker 7>have a saying, don't you know this academy pillar and

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<v Speaker 7>jot the butterfly, So like it kind of been at

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<v Speaker 7>easy going in and you know, continue to build step

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<v Speaker 7>by step. So how'd you guys keep that momentum up

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<v Speaker 7>in the face? Did you ever get discouraged?

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<v Speaker 3>Well, I think that when losing is not an option,

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<v Speaker 3>then you really have no choice but to win. So

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<v Speaker 3>it's a few ways how you look at the timeframe.

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<v Speaker 3>You can look at it from when we started social media.

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<v Speaker 3>That's a relatively short period in the grand scheme of

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<v Speaker 3>things of success, like we kind of it just kind

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<v Speaker 3>of went up. But then you look at it from

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<v Speaker 3>like your whole entire life takes you to the moment

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<v Speaker 3>that you're at, and that's a very long journey, right.

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<v Speaker 3>So it's like he was a teacher and he was

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<v Speaker 3>preparing for that moment without knowing it. I was a

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<v Speaker 3>financial advisor, and I was preparing for that moment without

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<v Speaker 3>knowing it. Right. So I feel that you have to

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<v Speaker 3>fully believe in what you're doing to not even thinking

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<v Speaker 3>of not even you can't really even think about it

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<v Speaker 3>not working. It's only a matter of how do I

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<v Speaker 3>get it to work. So like for me my personal journey,

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<v Speaker 3>I never really had a job BeForever So I went

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<v Speaker 3>to school and then I became a financial advisor. It's

0:12:08.600 --> 0:12:11.960
<v Speaker 3>a commission based situation, so anybody can get hired.

0:12:12.040 --> 0:12:12.360
<v Speaker 5>It wasn't.

0:12:12.360 --> 0:12:13.760
<v Speaker 3>I wasn't working on Wall Street. I was working for

0:12:13.760 --> 0:12:16.720
<v Speaker 3>an insurance company. It's not too difficult to get hired

0:12:17.200 --> 0:12:20.560
<v Speaker 3>in that situation just being honest, but it's also extremely

0:12:20.600 --> 0:12:22.480
<v Speaker 3>difficult to be successful in it. That's why it's not

0:12:22.480 --> 0:12:25.560
<v Speaker 3>difficult to get hired, Like not even centing to people

0:12:25.640 --> 0:12:29.080
<v Speaker 3>is not going to be successful. But you know, it's

0:12:29.120 --> 0:12:32.079
<v Speaker 3>extremely difficult type of job, especially at twenty four years old,

0:12:32.120 --> 0:12:34.320
<v Speaker 3>to try to convince people that they, you know, need

0:12:34.320 --> 0:12:37.840
<v Speaker 3>life insurance and irais and stuff like that. But my alternative,

0:12:37.920 --> 0:12:40.000
<v Speaker 3>like I said, I didn't have an advanced degree, I

0:12:40.040 --> 0:12:43.280
<v Speaker 3>went to a state school. My alternative was to actually

0:12:43.280 --> 0:12:48.080
<v Speaker 3>get a job, and that wasn't going to happen. So

0:12:48.640 --> 0:12:50.720
<v Speaker 3>I really had no choice but to make it happen.

0:12:51.000 --> 0:12:53.559
<v Speaker 3>So I think, you know, and you when you use

0:12:53.640 --> 0:12:56.640
<v Speaker 3>that type of framework, then you really don't think about

0:12:56.800 --> 0:12:59.719
<v Speaker 3>like tough times or like because at the end of

0:12:59.720 --> 0:13:03.360
<v Speaker 3>the day, what is a tough time? We really never

0:13:03.400 --> 0:13:06.600
<v Speaker 3>really had anything anyway, So that's something that we already

0:13:06.679 --> 0:13:08.280
<v Speaker 3>used to. Like, I mean, if you think about it, like,

0:13:09.440 --> 0:13:13.079
<v Speaker 3>it can't really get too much worse. You only really

0:13:13.120 --> 0:13:16.760
<v Speaker 3>have a really you really have nothing to lose. When

0:13:16.800 --> 0:13:18.880
<v Speaker 3>you have nothing to lose, right, Like when you become

0:13:18.880 --> 0:13:20.720
<v Speaker 3>a millionaire, now you start to think like, damn, I

0:13:20.720 --> 0:13:22.440
<v Speaker 3>can really screw this up and I'm back to zero.

0:13:22.679 --> 0:13:24.079
<v Speaker 3>But I mean, if you have five thousand dollars in

0:13:24.080 --> 0:13:25.520
<v Speaker 3>a bank account, what's the worst that can happen?

0:13:26.280 --> 0:13:30.800
<v Speaker 4>You're closer to zero, yes, right, I mean, and that's

0:13:30.840 --> 0:13:33.000
<v Speaker 4>the reality, Like we grow up, we're so close to zero,

0:13:33.640 --> 0:13:35.760
<v Speaker 4>So what is the risk, right, but I thought he's

0:13:35.760 --> 0:13:37.800
<v Speaker 4>gonna answer this a whole different way. I was like,

0:13:38.000 --> 0:13:40.560
<v Speaker 4>because the thing about I've known him since he was

0:13:40.559 --> 0:13:41.520
<v Speaker 4>probably eleven years old.

0:13:41.520 --> 0:13:42.640
<v Speaker 5>He's known vice versa.

0:13:42.760 --> 0:13:45.160
<v Speaker 4>There was never a time where our confidence ever weighed

0:13:45.240 --> 0:13:47.840
<v Speaker 4>in ourselves. What we were gonna do is we would

0:13:47.840 --> 0:13:50.520
<v Speaker 4>figure that out. But we were always confident we were

0:13:50.559 --> 0:13:52.360
<v Speaker 4>gonna be Like I knew he was going to be

0:13:52.360 --> 0:13:56.360
<v Speaker 4>successful probably vice versa, and our community knew that too

0:13:56.440 --> 0:13:59.920
<v Speaker 4>because we were rooted in the community. But what happened

0:14:00.040 --> 0:14:04.000
<v Speaker 4>over time was that we realized representation and showing up

0:14:04.040 --> 0:14:05.680
<v Speaker 4>as your authentic self was the key.

0:14:06.080 --> 0:14:06.240
<v Speaker 5>Right.

0:14:06.280 --> 0:14:08.600
<v Speaker 4>So most people when I worked, they were like, well,

0:14:08.720 --> 0:14:11.680
<v Speaker 4>you're the gym teacher. I'm like, yeah, I'm the physical educator.

0:14:11.679 --> 0:14:14.040
<v Speaker 4>But there's other things I do too. But people will

0:14:14.080 --> 0:14:15.880
<v Speaker 4>only judge you from where they see.

0:14:15.679 --> 0:14:16.280
<v Speaker 5>You at, right.

0:14:16.320 --> 0:14:17.920
<v Speaker 4>So like even now, if I go back to the school,

0:14:17.920 --> 0:14:22.360
<v Speaker 4>they always ask me if I'm coming back. I'm like,

0:14:22.920 --> 0:14:26.000
<v Speaker 4>well about that, right, But they only could see me

0:14:26.160 --> 0:14:26.520
<v Speaker 4>as that.

0:14:27.280 --> 0:14:29.440
<v Speaker 5>But there was so much more to it. So when

0:14:29.880 --> 0:14:32.880
<v Speaker 5>we started to grow as a company, it was like,

0:14:32.920 --> 0:14:36.320
<v Speaker 5>all right, don't change who you are. Right when I

0:14:36.440 --> 0:14:38.200
<v Speaker 5>was standing in front of the kids, in the Bronx.

0:14:38.520 --> 0:14:41.080
<v Speaker 4>I had the freshest jordans on right, I had g

0:14:41.240 --> 0:14:44.920
<v Speaker 4>shot watches, I had a BMW because I knew one

0:14:45.000 --> 0:14:46.920
<v Speaker 4>day a kid was going to look at mister Millers

0:14:46.920 --> 0:14:48.400
<v Speaker 4>and say I want to be him.

0:14:48.760 --> 0:14:50.040
<v Speaker 5>Like a lot of kids are going to grow up

0:14:50.080 --> 0:14:51.760
<v Speaker 5>saying they want to be you. But I was like,

0:14:51.800 --> 0:14:52.200
<v Speaker 5>I want.

0:14:52.120 --> 0:14:53.560
<v Speaker 4>Kids to grow up and say they could be me,

0:14:54.040 --> 0:14:56.680
<v Speaker 4>because the chances that they could be me there's one

0:14:56.760 --> 0:14:59.120
<v Speaker 4>hundred percent chance, right right, Like making it to the

0:14:59.200 --> 0:15:02.440
<v Speaker 4>NBA is one in a million, right, But being somebody

0:15:02.440 --> 0:15:04.720
<v Speaker 4>that is productive in their community, somebody that's giving back,

0:15:04.720 --> 0:15:06.680
<v Speaker 4>somebody that's educating that community.

0:15:06.360 --> 0:15:07.000
<v Speaker 5>They could do that.

0:15:07.160 --> 0:15:09.320
<v Speaker 4>So if I could show them, I can have the

0:15:09.400 --> 0:15:11.120
<v Speaker 4>nice car that you guys have, I can have some

0:15:11.160 --> 0:15:12.640
<v Speaker 4>of the watches and some of the kicks.

0:15:12.760 --> 0:15:17.960
<v Speaker 5>And that's where it stops. I'm making it very That's

0:15:17.960 --> 0:15:18.560
<v Speaker 5>where it stops.

0:15:18.720 --> 0:15:20.360
<v Speaker 7>You might get luckier, you never know.

0:15:20.760 --> 0:15:25.920
<v Speaker 4>That's but like now, so that's the thing. Now they

0:15:25.920 --> 0:15:29.560
<v Speaker 4>see that's my teacher, right, he was my teacher, and

0:15:29.600 --> 0:15:32.280
<v Speaker 4>he I know him right, he's in Dubai.

0:15:32.320 --> 0:15:33.520
<v Speaker 5>He just sat with Steve Harvey.

0:15:33.680 --> 0:15:36.120
<v Speaker 4>He's here where Andre and Gordald returned like right now

0:15:36.280 --> 0:15:38.920
<v Speaker 4>he's speaking at Warren Yo. He used to teach me

0:15:38.920 --> 0:15:42.320
<v Speaker 4>how to catch a football, like anything is possible.

0:15:42.320 --> 0:15:44.680
<v Speaker 5>But the representation was there. So when you see it, show.

0:15:44.560 --> 0:15:47.360
<v Speaker 4>Up in a hoodie and we have one fresh kicks,

0:15:47.360 --> 0:15:49.120
<v Speaker 4>and you know we do travel and we'd like to

0:15:49.160 --> 0:15:51.560
<v Speaker 4>wear nice clothes, that's all part of the presentation because

0:15:51.560 --> 0:15:54.680
<v Speaker 4>that's authentically who we were prior to all of this.

0:15:55.280 --> 0:15:57.000
<v Speaker 4>All we get to do now is show up as

0:15:57.040 --> 0:16:00.240
<v Speaker 4>we are and people receive receptive to it because it's like, wait,

0:16:00.560 --> 0:16:02.360
<v Speaker 4>these guys is real, the real deal.

0:16:02.400 --> 0:16:02.880
<v Speaker 5>This is real.

0:16:03.000 --> 0:16:05.120
<v Speaker 4>This is really who they are every day and that's

0:16:05.120 --> 0:16:07.280
<v Speaker 4>the easiest part. We get to show up as ourselves

0:16:07.560 --> 0:16:09.280
<v Speaker 4>every single day.

0:16:09.400 --> 0:16:13.040
<v Speaker 6>An illegal alien from Guatemala charged with raping a child

0:16:13.080 --> 0:16:16.880
<v Speaker 6>in Massachusetts. An MS thirteen gang member from Al Salvador

0:16:17.120 --> 0:16:21.240
<v Speaker 6>accused of murdering a Texas. Man of Venezuelan charged with

0:16:21.320 --> 0:16:25.200
<v Speaker 6>filming and selling child pornography in Michigan. These are just

0:16:25.320 --> 0:16:29.080
<v Speaker 6>some of the heinous migrant criminals caught because of President

0:16:29.080 --> 0:16:29.520
<v Speaker 6>Donald J.

0:16:29.600 --> 0:16:32.000
<v Speaker 2>Trump's leadership. I'm Christy Noman, the.

0:16:32.080 --> 0:16:36.680
<v Speaker 6>United States Secretary of Homeland Security under President Trump. Attempted

0:16:36.720 --> 0:16:40.440
<v Speaker 6>illegal border crossings are at the lowest levels ever recorded,

0:16:40.720 --> 0:16:43.800
<v Speaker 6>and over one hundred thousand illegal aliens have been arrested.

0:16:44.040 --> 0:16:47.600
<v Speaker 6>If you are here illegally, your next you will be

0:16:47.640 --> 0:16:51.520
<v Speaker 6>fine nearly one thousand dollars a day, imprisoned, and deported.

0:16:52.000 --> 0:16:53.160
<v Speaker 2>You will never return.

0:16:53.480 --> 0:16:56.520
<v Speaker 6>But if you register using our CBP home app and

0:16:56.600 --> 0:16:59.480
<v Speaker 6>leave now, you could be allowed to return legally.

0:16:59.760 --> 0:17:02.080
<v Speaker 2>Do what's right, leave now.

0:17:02.400 --> 0:17:07.200
<v Speaker 6>Under President Trump America's laws, border and families will be protected.

0:17:07.280 --> 0:17:09.440
<v Speaker 5>Sponsored by the United States Department of Homeland Security,