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Speaker 3: So when we start earning your leisure to show now,

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Speaker 3: we have a lot of things working for us right

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Speaker 3: so when we hit the ground, it's like an explosion

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Speaker 3: because we was able to actually provide information in a

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Speaker 3: very relatable manner. So we're kind of like the latter

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Speaker 3: to the clouds. I think a lot of times in

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Speaker 3: our community there have been a small pocket of black intellectuals,

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Speaker 3: but they have not been able to fully communicate or

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Speaker 3: relate to the vast majority of Black people on the ground.

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Speaker 3: So now you have a disconnect. The intellectuals feel like

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Speaker 3: they're better than the masses. The masses feel like the

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Speaker 3: intellectuals are Bouoagie's and they just like disregard them, right Like.

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Speaker 3: So I'm like, well, there's value in both places. We

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Speaker 3: need each other, right So it's like, Okay, we have

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Speaker 3: an interesting background where we're able to communicate to everybody.

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Speaker 3: We can be in an Ivy League school, where we

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Speaker 3: can be in a penitentiary communicating to people. And we

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Speaker 3: have been in both places communicating with people and educating people.

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Speaker 3: So when we were able to provide the education, it

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Speaker 3: was done in a very non traditional manner when it

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Speaker 3: comes to business. So the way that we dressed we

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Speaker 3: had hoodies and T shirts. The way that we talk

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Speaker 3: we would using hip hop references. But we're breaking down

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Speaker 3: case studies and we're actually talking about very high level business,

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Speaker 3: right and everybody wants to make money. So what happens

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Speaker 3: is that it's just perfect timing, it hits social media,

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Speaker 3: and then it just explodes on social media. My original

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Speaker 3: thesis on social media actually turned out to be right.

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Speaker 3: Like I said, we just had to wait some time

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Speaker 3: and we switched lanes a little bit, but the idea

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Speaker 3: of it came to fruition. And then there's opportunities in

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Speaker 3: every crisis. So when the pandemic happened, everything shut down

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Speaker 3: and everybody was scared, and a lot of people, you know,

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Speaker 3: unfortunately lost their jobs and some people passed away as well.

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Speaker 3: But then some people benefited. We were on this side

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Speaker 3: of the people that actually benefited because when everybody was home,

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Speaker 3: they had nothing to do. So then they started watching us.

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Speaker 3: And then we developed a show called Market Money, so

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Speaker 3: we're actually teaching people about stocks investing. Then something that

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Speaker 3: happened in our favor was that everybody got a stimulus check.

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Speaker 3: Then something that happened in our favors that the stock

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Speaker 3: market started the skyrocket. So now people are making money

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Speaker 3: in real time from our information. And then it becomes

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Speaker 3: like a cult following. Now everybody's passing it along and

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Speaker 3: they're telling their friend, they telling their cousins, and before

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Speaker 3: you know it, we're at like a million people that's

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Speaker 3: watching us right. So this is all part of the

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Speaker 3: Unuleasha's story how we was able to grow organically. But

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Speaker 3: it's a mix of I think, having a unique product,

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Speaker 3: mixing it with the right time and maximizing the moment.

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Speaker 3: We're in a moment right now where traditionally media, if

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Speaker 3: we were to try to start a show fifteen twenty

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Speaker 3: years ago, we would have to go to Bloomberg, CNBC, ABC,

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Speaker 3: and we would have to compromise who we are. We

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Speaker 3: would have to shave our face, and we would have

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Speaker 3: to talk in a language that we didn't fully even

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Speaker 3: feel comfortable talking in. We would have to wear a suit,

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Speaker 3: we would have to be under the umbrella of them.

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Speaker 3: We couldn't own our own show. It be unpossible. But

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Speaker 3: now the cell phone has empowered the creatives and independence

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Speaker 3: and now we're able to break through without having to

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Speaker 3: go through the actual gatekeepers or the larger institutions. But

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Speaker 3: what has propelled us to even a higher level is

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Speaker 3: there's a middle ground that can be reached where now

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Speaker 3: independence is at an all time high and we have

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Speaker 3: the leverage, but it's only so far you can go

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Speaker 3: as an independent from just exposure resources. There's still some

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Speaker 3: level of benefit from corporate, but now we can work

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Speaker 3: with corporate from a relationship standpoint as opposed to them

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Speaker 3: owning everything standpoint, because we have leverage. So now we've

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Speaker 3: been able to leverage with a lot of different corporate

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Speaker 3: relationships which have helped us expand our reach globally and

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Speaker 3: expanded our reach and accelerated the growth in a much

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Speaker 3: quicker manner. So this is an interesting time for creatives

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Speaker 3: because now you can grow your following, whatever you're doing,

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Speaker 3: use that leverage to work with corporate, but maintain ownership,

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Speaker 3: maintain independence and have real leverage and real partnership as

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Speaker 3: opposed to being an employee. And that's something that has

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Speaker 3: accelerated our growth as well. So as a very long

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Speaker 3: winded answer to your question, but I think that it

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Speaker 3: might be beneficial for anybody that's interested in the new

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Speaker 3: age business and media.

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Speaker 4: It's crazy because as he's talking and I was listening

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Speaker 4: to you, Dre when you were talking about Nigeria, when

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Speaker 4: we talk about how we creatively are reaching people, it

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Speaker 4: maybe think about the first time, like what you were

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Speaker 4: speaking about was illegal. Dangode, right, he has an opportunity

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Speaker 4: to change the export import ratio from Nigeria.

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Speaker 5: And so I'm thinking, like, how do I teach kids

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Speaker 5: about that?

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Speaker 4: How do I walk in the classroom and tell him,

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Speaker 4: like they should know this person?

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Speaker 5: And so always was hip hop right. The first lesson

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Speaker 5: was I took jay Z's line.

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Speaker 4: I said, all Black Scouts is sports and entertainment until

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Speaker 4: we even And I showed them six people from the

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Speaker 4: world of sports entertainment. They knew every one of them,

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Speaker 4: jay Z, Beyonce, Floyd Maywether, doctor Dre and Oprah.

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Speaker 5: They knew them all right, and Jordan.

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Speaker 4: And then I gave him another sheet with the six

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Speaker 4: wealthiest people black people on the planet, and they knew none.

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Speaker 5: I said, damn.

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Speaker 4: Jay kind of prophesized this, right, He really showed us

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Speaker 4: like all we had until we eat, because we've never

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Speaker 4: recognized anything outside that world until I get to teach

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Speaker 4: him about the wealthiest guy on the planet who was

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Speaker 4: a legal Dan Godi. And now this is the crossroads.

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Speaker 4: And so now that group of kids never gets to

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Speaker 4: say they don't know who that guy is. And guess what.

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Speaker 5: He didn't do it because he dribbled it. He didn't

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Speaker 5: do it because he could throw a football. He can

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Speaker 5: spit around.

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Speaker 4: He did it from natural resources, he did it from oil,

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Speaker 4: he did it from simil. This episode is brought to

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Speaker 6: A legal alien from Guatemala charged with raping a child

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Speaker 6: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 6: accused of murdering a Texas man of Venezuelan charged with

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Speaker 6: filming and selling child pornography in Michigan. These are just

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Speaker 6: some of the heinous migrant criminals caught because of President

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Speaker 6: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 6: I'm Christy nom the United States Secretary of Homeland Security

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Speaker 6: under President Trump. Attempted illegal border crossings are at the

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Speaker 6: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 6: aliens have been arrested. If you are here illegally, your

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Speaker 6: next you will be fine nearly one thousand dollars a day,

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Speaker 6: imprisoned and deported, you will never return. But if you

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Speaker 6: register using our CBP home app and leave now, you

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Speaker 6: could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 6: Under President Trump America's laws, border and families will.

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Speaker 4: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 4: And these are all different things. So now that kid

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Speaker 4: or those kids that are now hearing it know that

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Speaker 4: there's value in other things then the traditional things that

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Speaker 4: have been fed through us through the TV. Right, we

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Speaker 4: have to be entertaining that there's no value in the

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Speaker 4: guy who's going.

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Speaker 5: To be the doctor in the neighborhood.

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Speaker 4: There's no value to the person who's going to be

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Speaker 4: the teacher, or who's going to be the chemist, or

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Speaker 4: who's going to be the next person to venture capital.

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Speaker 4: Those people weren't celebrated until this moment in time, and

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Speaker 4: so that was kind of the thing, was like, all right,

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Speaker 4: this is how we now can creatively reach people use

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Speaker 4: social media, use hip hop, merge it all together and

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Speaker 4: delivered to the people.

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Speaker 7: How long did that breakthrough tape? Because when you sit

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Speaker 7: there we talked about just recently, you know, to be

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Speaker 7: more than an athlete was the thing that just popped

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Speaker 7: up like five or six years ago. And then a

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Speaker 7: lot of times when you're coming down and talk about

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Speaker 7: sports and entertainment and what young individuals typically want to be,

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Speaker 7: they necessarily don't want to hear all the rye educational stuff.

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Speaker 7: And how did you guys keep your confidence? We always

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Speaker 7: have a saying, don't you know this academy pillar and

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Speaker 7: jot the butterfly, So like it kind of been at

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Speaker 7: easy going in and you know, continue to build step

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Speaker 7: by step. So how'd you guys keep that momentum up

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Speaker 7: in the face? Did you ever get discouraged?

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Speaker 3: Well, I think that when losing is not an option,

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Speaker 3: then you really have no choice but to win. So

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Speaker 3: it's a few ways how you look at the timeframe.

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Speaker 3: You can look at it from when we started social media.

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Speaker 3: That's a relatively short period in the grand scheme of

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Speaker 3: things of success, like we kind of it just kind

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Speaker 3: of went up. But then you look at it from

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Speaker 3: like your whole entire life takes you to the moment

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Speaker 3: that you're at, and that's a very long journey, right.

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Speaker 3: So it's like he was a teacher and he was

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Speaker 3: preparing for that moment without knowing it. I was a

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Speaker 3: financial advisor, and I was preparing for that moment without

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Speaker 3: knowing it. Right. So I feel that you have to

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Speaker 3: fully believe in what you're doing to not even thinking

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Speaker 3: of not even you can't really even think about it

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Speaker 3: not working. It's only a matter of how do I

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Speaker 3: get it to work. So like for me my personal journey,

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Speaker 3: I never really had a job BeForever So I went

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Speaker 3: to school and then I became a financial advisor. It's

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Speaker 3: a commission based situation, so anybody can get hired.

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Speaker 5: It wasn't.

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Speaker 3: I wasn't working on Wall Street. I was working for

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Speaker 3: an insurance company. It's not too difficult to get hired

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Speaker 3: in that situation just being honest, but it's also extremely

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Speaker 3: difficult to be successful in it. That's why it's not

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Speaker 3: difficult to get hired, Like not even centing to people

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Speaker 3: is not going to be successful. But you know, it's

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Speaker 3: extremely difficult type of job, especially at twenty four years old,

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Speaker 3: to try to convince people that they, you know, need

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Speaker 3: life insurance and irais and stuff like that. But my alternative,

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Speaker 3: like I said, I didn't have an advanced degree, I

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Speaker 3: went to a state school. My alternative was to actually

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Speaker 3: get a job, and that wasn't going to happen. So

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Speaker 3: I really had no choice but to make it happen.

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Speaker 3: So I think, you know, and you when you use

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Speaker 3: that type of framework, then you really don't think about

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Speaker 3: like tough times or like because at the end of

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Speaker 3: the day, what is a tough time? We really never

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Speaker 3: really had anything anyway, So that's something that we already

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Speaker 3: used to. Like, I mean, if you think about it, like,

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Speaker 3: it can't really get too much worse. You only really

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Speaker 3: have a really you really have nothing to lose. When

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Speaker 3: you have nothing to lose, right, Like when you become

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Speaker 3: a millionaire, now you start to think like, damn, I

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Speaker 3: can really screw this up and I'm back to zero.

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Speaker 3: But I mean, if you have five thousand dollars in

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Speaker 3: a bank account, what's the worst that can happen?

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Speaker 4: You're closer to zero, yes, right, I mean, and that's

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Speaker 4: the reality, Like we grow up, we're so close to zero,

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Speaker 4: So what is the risk, right, but I thought he's

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Speaker 4: gonna answer this a whole different way. I was like,

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Speaker 4: because the thing about I've known him since he was

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Speaker 4: probably eleven years old.

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Speaker 5: He's known vice versa.

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Speaker 4: There was never a time where our confidence ever weighed

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Speaker 4: in ourselves. What we were gonna do is we would

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Speaker 4: figure that out. But we were always confident we were

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Speaker 4: gonna be Like I knew he was going to be

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Speaker 4: successful probably vice versa, and our community knew that too

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Speaker 4: because we were rooted in the community. But what happened

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Speaker 4: over time was that we realized representation and showing up

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Speaker 4: as your authentic self was the key.

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Speaker 5: Right.

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Speaker 4: So most people when I worked, they were like, well,

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Speaker 4: you're the gym teacher. I'm like, yeah, I'm the physical educator.

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Speaker 4: But there's other things I do too. But people will

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Speaker 4: only judge you from where they see.

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Speaker 5: You at, right.

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Speaker 4: So like even now, if I go back to the school,

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Speaker 4: they always ask me if I'm coming back. I'm like,

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Speaker 4: well about that, right, But they only could see me

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Speaker 4: as that.

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Speaker 5: But there was so much more to it. So when

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Speaker 5: we started to grow as a company, it was like,

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Speaker 5: all right, don't change who you are. Right when I

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Speaker 5: was standing in front of the kids, in the Bronx.

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Speaker 4: I had the freshest jordans on right, I had g

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Speaker 4: shot watches, I had a BMW because I knew one

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Speaker 4: day a kid was going to look at mister Millers

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Speaker 4: and say I want to be him.

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Speaker 5: Like a lot of kids are going to grow up

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Speaker 5: saying they want to be you. But I was like,

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Speaker 5: I want.

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Speaker 4: Kids to grow up and say they could be me,

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Speaker 4: because the chances that they could be me there's one

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Speaker 4: hundred percent chance, right right, Like making it to the

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Speaker 4: NBA is one in a million, right, But being somebody

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Speaker 4: that is productive in their community, somebody that's giving back,

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Speaker 4: somebody that's educating that community.

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Speaker 5: They could do that.

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Speaker 4: So if I could show them, I can have the

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Speaker 4: nice car that you guys have, I can have some

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Speaker 4: of the watches and some of the kicks.

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Speaker 5: And that's where it stops. I'm making it very That's

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Speaker 5: where it stops.

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Speaker 7: You might get luckier, you never know.

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Speaker 4: That's but like now, so that's the thing. Now they

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Speaker 4: see that's my teacher, right, he was my teacher, and

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Speaker 4: he I know him right, he's in Dubai.

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Speaker 5: He just sat with Steve Harvey.

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Speaker 4: He's here where Andre and Gordald returned like right now

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Speaker 4: he's speaking at Warren Yo. He used to teach me

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Speaker 4: how to catch a football, like anything is possible.

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Speaker 5: But the representation was there. So when you see it, show.

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Speaker 4: Up in a hoodie and we have one fresh kicks,

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Speaker 4: and you know we do travel and we'd like to

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Speaker 4: wear nice clothes, that's all part of the presentation because

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Speaker 4: that's authentically who we were prior to all of this.

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Speaker 4: All we get to do now is show up as

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Speaker 4: we are and people receive receptive to it because it's like, wait,

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Speaker 4: these guys is real, the real deal.

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Speaker 5: This is real.

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Speaker 4: This is really who they are every day and that's

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Speaker 4: the easiest part. We get to show up as ourselves

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Speaker 4: every single day.

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Speaker 6: An illegal alien from Guatemala charged with raping a child

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Speaker 6: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 6: accused of murdering a Texas. Man of Venezuelan charged with

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Speaker 6: filming and selling child pornography in Michigan. These are just

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Speaker 6: some of the heinous migrant criminals caught because of President

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Speaker 6: Donald J.

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Speaker 2: Trump's leadership. I'm Christy Noman, the.

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Speaker 6: United States Secretary of Homeland Security under President Trump. Attempted

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Speaker 6: illegal border crossings are at the lowest levels ever recorded,

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Speaker 6: and over one hundred thousand illegal aliens have been arrested.

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Speaker 6: If you are here illegally, your next you will be

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Speaker 6: fine nearly one thousand dollars a day, imprisoned, and deported.

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Speaker 2: You will never return.

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Speaker 6: But if you register using our CBP home app and

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Speaker 6: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right, leave now.

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Speaker 6: Under President Trump America's laws, border and families will be protected.

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Speaker 5: Sponsored by the United States Department of Homeland Security,