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Speaker 1: This is Bloomberg Business Week with Carol Messer and Jason

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Speaker 1: Kelly on Bloomberg Radio. You have gone through transition. Obviously.

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Speaker 1: I love that you're an author. I was reading somewhere

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Speaker 1: that you kind of knew it was time to go,

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Speaker 1: that you were thinking a lot about storytelling. Have you

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Speaker 1: always been a writer? I have. I've been practicing writing.

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Speaker 1: I started writing my junior year in high school, and

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Speaker 1: when I got to the NBA, you know, there's a

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Speaker 1: lot of downtime in travel and hotels and things of

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Speaker 1: that sort, so I would just write. And a lot

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Speaker 1: of the things that I used to write were just ads.

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Speaker 1: I would write advertisements. I had an ad agency that

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Speaker 1: I found in and we did a lot of work.

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Speaker 1: Once some someone wards would be in a small agency.

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Speaker 1: And then when I retired, it was like, okay, well

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Speaker 1: what am I going to do now? Well, I don't know.

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Speaker 1: I enjoy writing, and um, I'll write a film. So

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Speaker 1: I wrote Deer Basketball and I was very fortunate for

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Speaker 1: that to be successful, and then just continued on. And

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Speaker 1: how is it different from what you know, how many

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Speaker 1: years you played in the n b A. I mean,

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Speaker 1: what are you learning kind of about yourself in doing

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Speaker 1: this well, how much I enjoy teaching and like passing

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Speaker 1: on information to the next generation. It feels much much

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Speaker 1: better than any championship that can be won, because it's

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Speaker 1: it's it's more lasting. Right. If I can do something

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Speaker 1: that inspires a kid in some way, or it gets

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Speaker 1: the kid to view something differently in some way, and

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Speaker 1: then he goes through his life, she goes through her life,

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Speaker 1: and then in turn they inspire someone else. You create

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Speaker 1: this domino effect that is far greater than any championship

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Speaker 1: that can be won and huge. Jue. You know one

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Speaker 1: thing I want to ask you about, and I guess

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Speaker 1: it's kind of near and dear to both of us,

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Speaker 1: but we think about equality in sports and we've been

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Speaker 1: talking about how tennis seems to have figured it out,

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Speaker 1: but a lot of other sports happen. What are your

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Speaker 1: thoughts on that? Absolutely, and that's probably, like I won't

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Speaker 1: say probably, it is our mission, uh to do something

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Speaker 1: about them. I have four girls, oh you know, the

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Speaker 1: first two are definitely athletes, the third one in the

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Speaker 1: fourth phone we'll see, still too young. But if I

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Speaker 1: had to bet, I'd say they'd be athletes as well.

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Speaker 1: So it's important to fight for that and make sure

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Speaker 1: that when they come of age that they are ready

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Speaker 1: to get equal pay right and fight for what it

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Speaker 1: is that they deserve. Why has it been such a struggle?

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Speaker 1: Do you think that's a great question. I do not know.

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Speaker 1: It's like it's like there's a lack of investment. You know,

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Speaker 1: I'll tell you. Like its like in basketball, for example,

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Speaker 1: the w n B A and saying, okay, well, the

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Speaker 1: dum n B A is not as popular as the NBA. Okay, well,

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Speaker 1: I can remember the NBA when it first started, and

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Speaker 1: I remember some companies putting a lot of money behind

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Speaker 1: marketing players, and through marketing those players, the popularity of

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Speaker 1: the game picked up. You guys are sitting here and saying, okay,

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Speaker 1: you're waiting for the w n B A to become popular. Well,

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Speaker 1: we're waiting on the investment from corporations to start telling

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Speaker 1: the stories of some of these young women that have

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Speaker 1: unbelievable stories, unbelievable inspirational stories to tell, and they're not

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Speaker 1: being told. Why right, and so we're gonna get there.