WEBVTT - The Humble and Deadly Cigarette 0:00:01.440 --> 0:00:04.920 Welcome to stuff you should know, a production of iHeartRadio. 0:00:11.119 --> 0:00:13.360 Hey, and welcome to the podcast. I'm Josh, and there's 0:00:13.520 --> 0:00:17.520 Chuck and Jerry's here too, and we're just smoking smoking, 0:00:18.920 --> 0:00:21.040 feel all right? Just keep on choking. 0:00:22.920 --> 0:00:28.920 And this is Segnestion, uh Boston. Yeah, okay, yep, that's right. 0:00:29.360 --> 0:00:31.680 I was in my head, I was getting there. I 0:00:31.720 --> 0:00:32.920 thought you were going to go with smoking in the 0:00:32.920 --> 0:00:33.440 boys room. 0:00:33.760 --> 0:00:36.320 No. I always thought that was just kind of a lame. 0:00:37.640 --> 0:00:41.040 Yeah, that was a remake. You know, Motley Crue covered it. 0:00:41.159 --> 0:00:43.760 I don't remember who did the original, do you? 0:00:43.800 --> 0:00:45.120 No, I don't remember. 0:00:45.440 --> 0:00:47.279 You don't need to email in and tell us. That's 0:00:47.280 --> 0:00:49.240 all right. If we're curious enough, we'll go. 0:00:49.159 --> 0:00:54.520 Look it up where you can feel free. Okay, who Okay, 0:00:54.560 --> 0:00:55.840 tell someone not to email now. 0:00:55.880 --> 0:00:59.000 I do want to know. I'm gonna look while you talk. 0:00:59.480 --> 0:01:01.800 Well, I think you should wait for the email. Maybe 0:01:01.600 --> 0:01:03.360 the writer of that song. 0:01:03.320 --> 0:01:05.360 Is listening Brownsville Station. 0:01:06.160 --> 0:01:06.960 Okay, there you go. 0:01:07.200 --> 0:01:09.039 I never in a million years would it come with that, 0:01:09.080 --> 0:01:11.640 because I've never heard those two words together as a 0:01:11.640 --> 0:01:12.119 band name. 0:01:12.800 --> 0:01:14.759 Oh well, you've never taken the train there? Then? 0:01:14.920 --> 0:01:17.120 Have you ever heard of Brownsfield Station. 0:01:17.640 --> 0:01:19.440 Just when I took a train to Brownsfield Station. 0:01:20.200 --> 0:01:22.160 That's gross, I think, I know what you're talking about. 0:01:23.120 --> 0:01:26.240 Oh God, all right, let's get off this and get 0:01:26.240 --> 0:01:28.240 on something even grosser, which is cigarettes. 0:01:28.360 --> 0:01:28.800 Nice. 0:01:29.440 --> 0:01:33.360 And this was from our pal Julia, and I just 0:01:33.480 --> 0:01:35.360 sort of I commissioned this one because I was like, 0:01:35.400 --> 0:01:37.640 you know what, let's just do one on the cigarette itself, 0:01:38.280 --> 0:01:42.120 not like smoking, and not the lawsuits and all that 0:01:42.160 --> 0:01:46.080 stuff or lung cancer, but just on the thing, the object. 0:01:46.400 --> 0:01:48.600 And Julia sen us an article called the Cigarette Itself, 0:01:48.640 --> 0:01:52.080 appropriately titled. And I learned a lot in this one, 0:01:52.880 --> 0:01:56.160 chiefly that the cigarette was born in Spain in the 0:01:56.200 --> 0:02:01.000 early sixteenth sixteenth century when cigar smokers. Cigars were around, 0:02:01.080 --> 0:02:02.800 and it was sort of a luxury item for the 0:02:02.840 --> 0:02:05.200 wealthy at the time because they were you know, hand 0:02:05.240 --> 0:02:08.880 rolled and imported from Mexico and South America. But when 0:02:08.880 --> 0:02:11.560 they would you know, stub out that last you know, 0:02:11.639 --> 0:02:15.680 half inch of a cigar or whatever, people that didn't 0:02:15.680 --> 0:02:18.080 have as much money would come along grab that thing 0:02:18.760 --> 0:02:23.000 and take out the tobacco, you know, grind it up 0:02:23.000 --> 0:02:25.520 and pick it apart a little bit and wrap it 0:02:25.560 --> 0:02:28.639 in paper and smoke it, and that was a little 0:02:28.680 --> 0:02:29.920 cigar or a cigaretllo. 0:02:30.240 --> 0:02:31.360 H isn't that amazing? 0:02:32.480 --> 0:02:34.680 Yeah? I mean I never thought about the word cigarette 0:02:35.240 --> 0:02:39.720 being a play on cigar. Oh really like a tiny cigar, like, 0:02:39.760 --> 0:02:42.840 because I always started cigarello. But like a kitchenette, a 0:02:42.880 --> 0:02:46.360 cigarette is just like the same sort of version of that. 0:02:46.919 --> 0:02:49.440 Ironically, I never thought of a kitchenette as a small 0:02:49.520 --> 0:02:53.640 version of a kitchen. Come on, so, chuck, let's just 0:02:53.680 --> 0:02:56.160 hold our horses here before we go any further into 0:02:56.160 --> 0:02:59.560 the history. Let's give a few basics about the cigarette. 0:03:00.120 --> 0:03:00.280 Eight. 0:03:01.280 --> 0:03:05.520 So they're about eighty four millimeters long a standard cigarette, 0:03:05.560 --> 0:03:08.800 and for a reference, that's about the length of a cigarette. 0:03:09.320 --> 0:03:13.079 They're sold in packs of twenty. And if you really 0:03:13.120 --> 0:03:15.440 want to get technical about a cigarette, next time you're 0:03:15.440 --> 0:03:17.799 at a party and you're bumming one from somebody or 0:03:17.960 --> 0:03:22.560 castigating somebody for smoking, even better, you can say that 0:03:22.600 --> 0:03:26.919 a cigarette is also technically known as a heated tobacco product. 0:03:29.160 --> 0:03:32.959 That's right. As we'll see a Camel's first started putting 0:03:32.960 --> 0:03:36.200 them in packs of twenty, and I could not find 0:03:36.200 --> 0:03:39.640 out if I think they did that to match the 0:03:39.760 --> 0:03:42.440 number of matches in a matchbook. Which is twenty. Oh really, 0:03:43.120 --> 0:03:44.840 I'm pretty sure that's the story. 0:03:44.920 --> 0:03:48.480 I wish somebody would have told the hot dog makers that, 0:03:48.960 --> 0:03:51.480 because you know, you got the bug eight or a 0:03:51.520 --> 0:03:54.080 pack of eight hot dogs and buns of six. I 0:03:54.120 --> 0:03:56.000 can never keep up these days with witches. 0:03:56.040 --> 0:03:58.880 Well yeah, that just still doesn't make any sense at all. 0:03:58.880 --> 0:04:00.760 But yeah, I'm pretty sure that they put it in 0:04:00.760 --> 0:04:03.320 a pack up twenty eventually to match the matches in 0:04:03.360 --> 0:04:06.480 a matchbook. But that may also be apocryphal. 0:04:06.560 --> 0:04:07.800 Who knows, it's a good one. 0:04:08.560 --> 0:04:12.240 What cigarettes are for is to deliver nicotine to your body, 0:04:12.360 --> 0:04:16.280 which is a feel good chemical that is naturally occurring 0:04:16.360 --> 0:04:19.679 in tobacco. And the whole point is to with a pipe, 0:04:19.760 --> 0:04:22.400 cigar or cigarette or anything like that an esig is 0:04:22.440 --> 0:04:25.960 to get you that nicotine, to get you addicted to it, 0:04:26.240 --> 0:04:28.040 to eventually kill you from it. 0:04:28.279 --> 0:04:32.839 Yeah, it's crazy, but that's essentially the point. And I 0:04:32.839 --> 0:04:38.240 think before the advent of mass produced cigarettes, maybe you 0:04:38.360 --> 0:04:42.240 had a lesser chance of developing all sorts of hideous 0:04:42.360 --> 0:04:46.839 cancers and other diseases. But even if that's not true, 0:04:46.920 --> 0:04:48.760 or even if it is true, it doesn't matter, because 0:04:48.760 --> 0:04:50.640 we live in the age of mass produced cigarettes, and 0:04:50.680 --> 0:04:57.919 these things are exquisitely engineered products that so much time 0:04:58.000 --> 0:05:00.279 and money and effort has gone into, and so much 0:05:00.279 --> 0:05:04.280 research that most of what we know about cigarettes, what 0:05:04.320 --> 0:05:07.839 cigarettes due to the human body, how addictive they are, 0:05:08.279 --> 0:05:11.960 comes from the research the tobacco companies did over the 0:05:12.000 --> 0:05:14.760 decades that they kept that eventually had to be handed 0:05:14.800 --> 0:05:19.200 over to the state attorneys general who sued them back 0:05:19.200 --> 0:05:20.040 in the nineties. 0:05:21.400 --> 0:05:25.240 Yeah, it's crazy how it all panned out. If you're 0:05:25.279 --> 0:05:27.080 looking at you know, and Julia kind of breaks it 0:05:27.080 --> 0:05:29.520 down with the white end and the brown end, but 0:05:29.600 --> 0:05:31.960 there are plenty of cigarettes that are white through and through, 0:05:32.560 --> 0:05:35.480 meaning the filter end is the same color, but the 0:05:35.800 --> 0:05:40.080 tobacco end is a filler of cut tobacco leaves. And 0:05:40.120 --> 0:05:44.040 then plenty of additives. I think how many did they admit? 0:05:44.320 --> 0:05:45.760 Five hundred and ninety nine. 0:05:46.360 --> 0:05:48.520 Yeah, they wanted to get to six hundred so bad. 0:05:49.120 --> 0:05:52.480 But they finally in nineteen ninety four released their additives 0:05:52.520 --> 0:05:54.919 and it was a list five ninety long, which is 0:05:55.000 --> 0:05:55.839 crazy to think about it. 0:05:55.880 --> 0:05:57.920 I think they had six hundred, but some very sharp 0:05:57.960 --> 0:06:05.120 eyed tobacco lobbyists like, uh, you got arsenic in here twice, so. 0:06:05.080 --> 0:06:07.360 It says cut tobacco leaves. It's held in a porous 0:06:07.400 --> 0:06:10.520 wrapped paper that is sealed by an adhesive. And if 0:06:10.560 --> 0:06:14.359 you'll look closely, there is a printed there's printed information 0:06:14.480 --> 0:06:17.800 on that paper that you're also smoking and you're gonna 0:06:17.839 --> 0:06:22.120 be burning when you're smoking that tobacco, that paper, those additives, 0:06:22.200 --> 0:06:26.240 that ink, that adhesive and everything, and the smoke that 0:06:26.279 --> 0:06:28.200 comes out and these are words I did not know. 0:06:28.279 --> 0:06:30.920 The smoke that comes just from a burning cigarette sitting 0:06:30.960 --> 0:06:34.039 there is called side stream smoke. The stuff that you 0:06:34.040 --> 0:06:35.560 inhale is called mainstream smoke. 0:06:35.960 --> 0:06:38.440 Yeah, the mainstream smoke comes out of the filter. You 0:06:38.760 --> 0:06:42.480 draw through the filter, and the smoke that comes out 0:06:42.520 --> 0:06:46.919 that's the mainstream smoke. The filters we'll see it does 0:06:47.160 --> 0:06:50.440 something a little bit here there, but not really. It's 0:06:50.520 --> 0:06:55.000 essentially to give smokers the illusion that they're preventing some 0:06:55.040 --> 0:06:58.880 sort of harm to themselves when they actually aren't. Another 0:06:59.320 --> 0:07:04.119 illusion is that these cigarette butts, which are the most 0:07:04.200 --> 0:07:07.760 littered item in the entire world. I saw as something 0:07:07.839 --> 0:07:11.720 like four point one trillion cigarette butts are littered, not 0:07:11.920 --> 0:07:16.480 thrown away, littered every year around the world. And a 0:07:16.520 --> 0:07:20.040 common misconception amongst smokers, is that they're biodegradable. They're not. 0:07:20.440 --> 0:07:25.520 They're photodegradable, not biodegradable, which is a real problem because 0:07:25.560 --> 0:07:28.960 they kind of well, they litter all over the place 0:07:29.000 --> 0:07:30.200 and their type of plastic. 0:07:31.160 --> 0:07:36.240 Yeah, those filters are cellulose acetate, and there are companies 0:07:36.280 --> 0:07:38.520 that put charcoal in there, but because charcoal is a 0:07:38.520 --> 0:07:42.040 great filter generally naturally, but there aren't any studies that 0:07:42.320 --> 0:07:44.880 show that charcoal in a filter helps it all. Yeah, 0:07:44.960 --> 0:07:48.040 as far as health outcomes or anything like that. There 0:07:48.080 --> 0:07:50.000 are two paper wraps on the filter in there's a 0:07:50.000 --> 0:07:53.480 plug rap around the actual filter, and then there is 0:07:53.640 --> 0:07:56.120 if it's a brown filter, there's the brown it's called 0:07:56.120 --> 0:07:59.280 tipping paper around the plug rap, and that is also 0:07:59.440 --> 0:08:01.920 sealed up so that you know, you don't want that 0:08:02.000 --> 0:08:04.400 smoke coming out of the side of the filter, right, 0:08:04.600 --> 0:08:06.520 you want it going into your mouth. And then that 0:08:06.560 --> 0:08:10.240 filter is also treated. They changed the pH on that 0:08:10.280 --> 0:08:15.120 filter to purposefully turn it brown as you smoke, so 0:08:15.240 --> 0:08:17.560 you look and you see, man, look at all that 0:08:17.600 --> 0:08:19.520 brown stuff that's not getting into my lungs. 0:08:19.720 --> 0:08:22.840 It fooled me for twenty years up until a couple 0:08:22.800 --> 0:08:25.400 of days ago. I had no idea that that was 0:08:25.520 --> 0:08:26.000 the case. 0:08:26.680 --> 0:08:30.000 Yeah, just one of the dirty tricks that cigarette manufacturers 0:08:30.080 --> 0:08:31.160 used and still used. 0:08:31.200 --> 0:08:35.520 It's you know, nuts. So let's go back to the cigarillo, 0:08:35.679 --> 0:08:36.120 shall we. 0:08:36.760 --> 0:08:37.360 Let's do it. 0:08:37.760 --> 0:08:41.679 So the cigarello, I think you said it was the 0:08:41.720 --> 0:08:45.040 early sixteenth century, so the early fifteen hundreds, right after 0:08:45.080 --> 0:08:47.840 the Age of Discovery kicked off, right, And it took 0:08:47.880 --> 0:08:50.880 all the way to the late seventeen hundreds before it 0:08:50.920 --> 0:08:54.240 really started to spread outward into Italy and Portugal, which 0:08:54.280 --> 0:08:57.439 are not that far away. So apparently people didn't think 0:08:57.480 --> 0:09:00.559 that much of the cigarello by then. But as Europe 0:09:00.600 --> 0:09:04.560 started to go to war with itself, the cigarillo kind 0:09:04.559 --> 0:09:08.640 of hitchhiked to the fronts and it was like, hey, 0:09:08.760 --> 0:09:10.520 what do you guys think about me? Pretty great? 0:09:10.600 --> 0:09:13.480 Huh yeah, I mean it's crazy. The rise of the 0:09:13.520 --> 0:09:16.440 cigarette is tied directly to the various wars over the 0:09:16.520 --> 0:09:20.760 years and the fact that soldiers wanted to smoke. It was, 0:09:20.920 --> 0:09:23.680 you know, helped calm their nerves. I think it was 0:09:23.679 --> 0:09:26.280 as was a comfort piece when you're I bet a 0:09:26.280 --> 0:09:30.280 cigarette and kids don't ever try it, don't ever even 0:09:30.400 --> 0:09:32.760 try it. But I bet when you're a war sitting 0:09:32.760 --> 0:09:36.000 in a foxhole in miserable conditions. I bet that cigarette 0:09:36.080 --> 0:09:38.600 is one of the few pleasures that comes your way, 0:09:38.679 --> 0:09:41.760 you know, yeah, I bet that's a great cigarette to smoke. 0:09:42.760 --> 0:09:45.120 I would think so too. Yeah. 0:09:45.200 --> 0:09:49.440 So anyway, French and British soldiers discovered them in the 0:09:49.440 --> 0:09:53.160 early eighteen hundreds during the Napoleonic Wars, and this is 0:09:53.160 --> 0:09:55.520 where the French came up with the word cigarette instead 0:09:55.520 --> 0:10:00.680 of cigarillo. And the Crimean War around the this century 0:10:00.720 --> 0:10:04.719 came along a new generation of British and French soldiers 0:10:05.600 --> 0:10:09.920 this you got these cigarettes with that pretty harsh Turkish tobacco. 0:10:10.360 --> 0:10:12.800 They said, we love this stuff. They brought it home 0:10:13.360 --> 0:10:16.199 and there was a tobacconist named Philip Morris that had 0:10:16.800 --> 0:10:20.960 a shop on Bond Street in eighteen forty seven where 0:10:21.000 --> 0:10:24.520 he was selling cigars and tobacco products, and he was like, 0:10:24.720 --> 0:10:26.079 I'm going to start making cigarettes. 0:10:26.600 --> 0:10:30.520 So yeah, okay, So Philip Morris, the Philip Morris Company, 0:10:30.559 --> 0:10:33.640 one of the largest producers of cigarettes in the entire world, 0:10:34.440 --> 0:10:37.600 is directly related to Philip Morris. It's not just like 0:10:37.640 --> 0:10:40.480 a like a shout out or something like that. 0:10:41.640 --> 0:10:44.679 Oh I never looked that up, but I just assumed 0:10:44.720 --> 0:10:47.199 that it was eventually became the big company. 0:10:47.280 --> 0:10:50.120 I mean, it would make sense because a lot of 0:10:50.160 --> 0:10:53.960 these companies did grow out or were consolidated by larger companies, 0:10:54.679 --> 0:10:58.080 a lot of the original cigarette companies, so it's entirely possible, 0:10:58.120 --> 0:11:01.280 for sure. But regardless, he was one of the people 0:11:01.280 --> 0:11:04.280 who brought it to London and made it kind of 0:11:04.360 --> 0:11:09.559 like a fancy thing, which is really surprising because Chuck 0:11:09.720 --> 0:11:13.240 in America it went a totally different way when it 0:11:13.280 --> 0:11:17.559 really became a thing in the United States. As we'll see, 0:11:17.720 --> 0:11:21.800 it became associated essentially with juvenile delinquents. At first, it 0:11:21.880 --> 0:11:25.280 was not a fanancy like a Bond Street type thing 0:11:25.360 --> 0:11:28.800 to do. It was kids playing craps rather than going 0:11:28.840 --> 0:11:33.120 to school. Were smoking cigarettes too, yeah, ne'er do wells, Yes, 0:11:33.520 --> 0:11:34.480 ne'er do wells. 0:11:34.720 --> 0:11:39.640 So at Philip Morris's Bond Street tobacco store, they started 0:11:39.640 --> 0:11:43.079 making their own cigarettes. They were not mass produced, obviously, 0:11:43.080 --> 0:11:45.640 he had people hand rolling, just like they did with cigars, 0:11:46.400 --> 0:11:48.240 but they were pretty good. They would get out, they 0:11:48.240 --> 0:11:50.880 would pump out like three or four a minute, which 0:11:50.920 --> 0:11:53.760 is pretty fast. They were pretty expensive as a result, 0:11:54.559 --> 0:11:59.040 and a couple of things happened that really made cigarettes, 0:11:59.080 --> 0:12:02.440 you know, way more wide had spread. One was the 0:12:02.440 --> 0:12:05.000 invention of a rolling machine, like a machine that could 0:12:05.000 --> 0:12:08.320 pump out, you know, eventually like two hundred and fifty 0:12:08.360 --> 0:12:12.559 thousand a day for a company, and the American cigarette, 0:12:12.559 --> 0:12:17.040 which used a combination sometimes of Turkish tobacco or sometimes 0:12:17.120 --> 0:12:19.560 just straight up American tobacco that was a lot less 0:12:19.600 --> 0:12:23.040 harsh and more palatable for I guess American appetite. 0:12:22.640 --> 0:12:27.640 Smooth, mild. So yeah, there's a guy named James Duke 0:12:27.679 --> 0:12:31.720 who was a Durham, North Carolina tobacco air and I 0:12:31.760 --> 0:12:34.280 think I remember correctly when we went to Durham for 0:12:34.360 --> 0:12:38.120 our show recently. I think both times they have like 0:12:38.160 --> 0:12:42.480 a big Duke stencil on a like a smokestack at 0:12:42.480 --> 0:12:43.080 some place. 0:12:43.360 --> 0:12:46.520 Oh that's funny, I'm pretty sure. So on smokestack. 0:12:46.640 --> 0:12:51.000 He created W. Duke, Sons and Company in eighteen eighty 0:12:51.040 --> 0:12:55.880 three to start making cigarette sorry eighteen eighty one. By 0:12:55.920 --> 0:12:58.800 eighteen eighty three he was making two hundred and fifty 0:12:58.880 --> 0:13:03.120 thousand a day thanks to the invention of James Bonsac, 0:13:03.679 --> 0:13:07.280 who created that cigarette rolling machine that you mentioned earlier 0:13:08.160 --> 0:13:11.800 that could roll two hundred cigarettes per minute. 0:13:11.960 --> 0:13:14.280 Yeah, that's quite an increase from three or four over 0:13:14.280 --> 0:13:17.480 there on Bond Street. So Duke said, hey, give me 0:13:17.520 --> 0:13:19.360 a deal. I'll buy a few of those things if 0:13:19.400 --> 0:13:23.080 you give me a good price on him and yeah, exactly, 0:13:23.120 --> 0:13:25.720 and he said sure. And he said, all right, I'll 0:13:25.800 --> 0:13:29.040 use cigarette rollers. You're out of business. And they said no, 0:13:29.120 --> 0:13:31.360 you can't hire a machine to do work that humans do. 0:13:31.520 --> 0:13:34.280 And he said, watch me, And so he put these 0:13:34.400 --> 0:13:37.200 machines in. All of a sudden, they were a lot 0:13:38.200 --> 0:13:41.240 cheaper to sell, to make, and to sell. They were 0:13:41.280 --> 0:13:44.800 readily available, and like you said, they were smoother, and 0:13:44.840 --> 0:13:48.559 they got popular at least with the juveniles. But that 0:13:48.600 --> 0:13:51.080 would be the first step toward making them a little 0:13:51.120 --> 0:13:53.880 more mainstream. But it is interesting that they were I 0:13:53.880 --> 0:13:56.560 think in nineteen hundred and two percent of the market 0:13:56.640 --> 0:13:59.760 was tobacco market with cigarettes. People were still really into 0:13:59.840 --> 0:14:01.840 your tobacco at the time and dipping snuff. 0:14:02.000 --> 0:14:05.040 Yeah, people love that kind of stuff. So by the 0:14:05.080 --> 0:14:07.520 eighteen nineties, though, this was enough of the thing that 0:14:07.720 --> 0:14:11.440 kids were smoking cigarettes that as early as the eighteen 0:14:11.559 --> 0:14:15.120 nineties states started to pass bands on selling cigarettes to minors. 0:14:15.120 --> 0:14:15.880 Isn't that interesting? 0:14:16.760 --> 0:14:18.880 Yeah, I mean I think I didn't think they cared 0:14:18.880 --> 0:14:23.080 about children at all back then. Apparently they were like, hey, 0:14:23.200 --> 0:14:26.200 this doesn't look good these kids walking around smoking like 0:14:26.200 --> 0:14:27.120 they're seven years old. 0:14:27.160 --> 0:14:28.560 They're like, what are you doing out of the coal 0:14:28.600 --> 0:14:32.840 mine right exactly? Uh, do you want to keep going 0:14:32.880 --> 0:14:35.600 and talk about where the cigarette really broke out in America? 0:14:35.720 --> 0:14:37.200 Or do you want to take a break first. 0:14:37.840 --> 0:14:38.960 I think it's break time, buddies. 0:14:39.000 --> 0:14:41.040 Okay, we're going to take a break, everybody. We just 0:14:41.080 --> 0:15:07.760 decided not a smoke break, just a break. So, just 0:15:07.840 --> 0:15:13.600 like in Europe, Chuck War helped cigarettes just blow up. 0:15:13.640 --> 0:15:17.960 Basically in World War One in particular, brought cigarettes to 0:15:18.040 --> 0:15:21.320 America by introducing it to American troops. And, like you said, 0:15:22.160 --> 0:15:24.880 the men fighting World War One and the trenches were like, 0:15:24.920 --> 0:15:28.400 we need something. Somebody give us something to smoke. And 0:15:28.440 --> 0:15:30.920 the US government was like, that's fine, but cigars are 0:15:31.040 --> 0:15:33.040 kind of pricey, and I don't know if you guys 0:15:33.040 --> 0:15:35.760 have been to a cigar shop lately. We can't really 0:15:35.800 --> 0:15:38.320 give all of you cigars all the time. What about 0:15:38.320 --> 0:15:41.520 these cigarettes that are being made that are pretty cheap. 0:15:42.120 --> 0:15:44.880 And the men in the trenches said, whatever, we just 0:15:44.920 --> 0:15:50.520 need to smoke something, so very quickly, a steady, never 0:15:50.760 --> 0:15:54.400 ending stream of packs of cigarettes started being sent to 0:15:54.480 --> 0:16:02.040 the boys on the front in Europe and also like business, individual, citizens, 0:16:02.160 --> 0:16:05.400 the government, they were all paying for it. And they 0:16:05.520 --> 0:16:07.720 just smoked, smoke, smoked out of the trenches in World 0:16:07.760 --> 0:16:10.600 War One, and when they came back they were like, you, guys, 0:16:10.680 --> 0:16:13.440 you gotta try these. They're amazing. Yeah. 0:16:13.440 --> 0:16:16.240 I mean it was kind of perfect for a foxhole 0:16:16.320 --> 0:16:20.720 because it was much quicker than a cigar, Like, you know, 0:16:20.760 --> 0:16:24.000 you can smoke a cigar for an hour, and you 0:16:24.040 --> 0:16:25.720 didn't have that kind of time if you just wanted 0:16:25.840 --> 0:16:29.160 a quick nicotine fix. The cigarette was kind of perfect 0:16:29.160 --> 0:16:34.720 for wartime. And buddy, did they explode. Camel cigarettes in 0:16:34.800 --> 0:16:38.840 nineteen thirteen sold about a million packs of cigarettes or 0:16:38.880 --> 0:16:39.880 is that a million cigarettes? 0:16:39.960 --> 0:16:40.800 A million packs? 0:16:41.280 --> 0:16:45.440 A million packs of cigarettes. In nineteen fourteen they sold 0:16:45.520 --> 0:16:48.760 four hundred and twenty five million packs, and by nineteen 0:16:48.880 --> 0:16:53.080 nineteen they sold twenty one billion packs of cigarettes. 0:16:53.160 --> 0:16:57.360 Yeah, which not coincidentally was after World War One ended 0:16:57.720 --> 0:17:00.240 and all of those men fighting in World War One 0:17:00.280 --> 0:17:03.680 came back with pretty healthy little cigarette habits. By then. 0:17:04.400 --> 0:17:07.159 That's an astounding number and I knew it was going 0:17:07.200 --> 0:17:09.280 to be a lot, but that kind of jump. I mean, 0:17:09.840 --> 0:17:11.360 can you imagine the kind of money they were making. 0:17:11.480 --> 0:17:15.240 I know, And that's just Cammebell cigarettes. That's not all cigarettes, 0:17:15.320 --> 0:17:19.080 that's just one caramel. Yeah. Another thing World War One 0:17:19.119 --> 0:17:22.159 did was kind of change the United States's view on 0:17:22.400 --> 0:17:25.439 life and was like, Okay, a lot of people just died, 0:17:25.680 --> 0:17:28.000 and maybe we should start thinking of life as a 0:17:28.040 --> 0:17:30.439 little more valuable and precious and relax a little bit 0:17:30.480 --> 0:17:35.040 and enjoy ourselves. And one of the exactly right one 0:17:35.080 --> 0:17:38.680 of the upshots of that was that I guess norms 0:17:38.680 --> 0:17:42.119 and expectations around women really loosened up. And one of 0:17:42.119 --> 0:17:45.200 the things that women did almost immediately was they started smoking. 0:17:45.280 --> 0:17:49.080 It became socially acceptable for women to start smoking, and 0:17:49.119 --> 0:17:51.840 the tobacco companies clapped their hands together and rubbed them 0:17:51.840 --> 0:17:54.520 and just started drooling at the jowls. 0:17:55.000 --> 0:17:57.399 Oh yeah. All of a sudden they were targeting with 0:17:57.520 --> 0:18:01.199 advertising campaigns about how glamorous it was, how feminine it was, 0:18:01.240 --> 0:18:03.320 how independent you were if you were a smoker as 0:18:03.359 --> 0:18:03.680 a woman. 0:18:03.800 --> 0:18:03.960 Yep. 0:18:05.640 --> 0:18:08.520 This is also a very fun fact. Philip Morris. The 0:18:08.520 --> 0:18:12.159 Marlboro cigarette, which I have always associated with. 0:18:12.080 --> 0:18:13.440 Like Cowboy killed dude. 0:18:13.880 --> 0:18:17.160 Yeah, like a dude cigarette. Cowboy killers that, the Marlboro 0:18:17.280 --> 0:18:21.040 Man and the famous Sunset Boulevard you know, cut out 0:18:21.080 --> 0:18:22.560 that was there forever and Kramer. 0:18:22.680 --> 0:18:25.160 Don't forget Kramer was the Marlborough Man for a minute. 0:18:25.160 --> 0:18:29.520 That's right, he was. But the Marlboro cigarette had such 0:18:29.520 --> 0:18:32.720 hard type of thing hard to say. It was launched 0:18:32.800 --> 0:18:36.680 as a women's cigarette. It was known as mild As 0:18:36.720 --> 0:18:40.520 May and I'm not sure when that switch, but that's 0:18:40.720 --> 0:18:41.680 kind of a fun little fact. 0:18:41.920 --> 0:18:44.320 I vow to pick up mild as May is a 0:18:44.359 --> 0:18:45.719 phrase I'm going to start rising. 0:18:46.480 --> 0:18:47.000 I like that. 0:18:47.200 --> 0:18:51.000 A lucky Strike was also like, hey, rather than reaching 0:18:51.080 --> 0:18:54.760 for a suite, which will eventually disappoint your husband, reach 0:18:54.840 --> 0:18:58.159 for a lucky strike instead. Just smoke anytime you have 0:18:58.240 --> 0:18:59.240 a chocolate craving. 0:19:00.160 --> 0:19:04.800 Uh yeah, and all those accessories that Hey, listen again, 0:19:04.880 --> 0:19:08.560 kids don't smoke. But I'd be a liar if I 0:19:08.560 --> 0:19:10.920 didn't say. In an old movie, when someone took out 0:19:10.920 --> 0:19:14.920 one of those little slender cigarette cases and popped out 0:19:14.920 --> 0:19:17.119 a cigarette from that neat row and tapped it on 0:19:17.160 --> 0:19:20.240 the outside of that metal case, I don't know. That 0:19:20.359 --> 0:19:22.040 was pretty cool. Looking to young Chuck. 0:19:22.280 --> 0:19:25.159 Yeah, I recently read Rebecca by Daphne de Maurier. Have 0:19:25.200 --> 0:19:25.919 you ever read that? 0:19:27.359 --> 0:19:29.800 No, is it the Rebecca Hitchcock movie Rebecca? 0:19:30.119 --> 0:19:32.560 I think Hitchcock may have made it. Yeah, and that 0:19:33.040 --> 0:19:35.320 tracks because I think it was written in the early thirties. 0:19:36.960 --> 0:19:38.800 Have you seen the movie? Was it about a woman 0:19:38.840 --> 0:19:42.040 who is basically living in the shadow of her husband's 0:19:42.040 --> 0:19:45.440 first wife. Yeah, so that's the book. 0:19:45.480 --> 0:19:48.560 But people great undervalued Hitchcock movie. 0:19:48.600 --> 0:19:51.520 By the way, it's a great book too, But people 0:19:51.560 --> 0:19:55.200 bust out cigarette cases like every couple paragraphs in there 0:19:55.200 --> 0:19:58.600 and offer cigarette and everyone smokes after tea and all 0:19:58.640 --> 0:20:01.639 this stuff, so I you know exactly what you're talking about. 0:20:02.240 --> 0:20:04.400 It just suck out to me. I think I guess 0:20:04.400 --> 0:20:08.200 as a twenty first century person knowing what smoking does, 0:20:08.520 --> 0:20:10.480 looking at people who were living at a time when 0:20:10.480 --> 0:20:13.439 they didn't know what smoking did, it's kind of not 0:20:13.560 --> 0:20:16.840 funny to see. But it's just bizarre to look back 0:20:16.920 --> 0:20:17.240 like that. 0:20:18.160 --> 0:20:20.439 Yeah, I mean I remember in college in Athens, it 0:20:20.440 --> 0:20:23.720 was always one like classy co ed who like carried 0:20:23.720 --> 0:20:25.920 her cigarettes in a case and maybe even had one 0:20:25.920 --> 0:20:30.120 of those little cigarette holder extenders or whatever. Oh, yeah, yeah, 0:20:30.200 --> 0:20:31.600 because you know, they were like, hey, look at me, 0:20:31.640 --> 0:20:33.679 I'm different, and you know I'm an art major. So 0:20:33.720 --> 0:20:34.280 this is what we did. 0:20:34.400 --> 0:20:36.280 I'm like friggin' Audrey Hepburn here. 0:20:38.480 --> 0:20:42.760 The other thing that happened was they started putting cigarette 0:20:42.840 --> 0:20:46.040 lighters in cars in I think nineteen twenty five nineteen 0:20:46.080 --> 0:20:49.639 twenty six is when they became standard and cars a 0:20:49.640 --> 0:20:53.000 little push button cigarette lighter. So now they're saying, like, 0:20:53.320 --> 0:20:54.280 smoke everywhere. 0:20:54.600 --> 0:20:56.960 Yeah, and it just so happens. Nineteen twenty five nineteen 0:20:56.960 --> 0:20:59.399 twenty six is when the first cars came up basically, 0:20:59.560 --> 0:21:02.359 so right out of the gate they had cigarette lighters. 0:21:02.440 --> 0:21:05.960 Huh yeah, And right out of the gate. Movie stars 0:21:06.280 --> 0:21:11.000 started smoking on screen, men and women, and started getting deals, 0:21:11.000 --> 0:21:13.720 started getting sponsorship deals with certain cigarette companies. 0:21:13.800 --> 0:21:16.080 Yeah, you could get one hundred and fifty grand plus 0:21:16.119 --> 0:21:19.639 a year's supply of Lucky Strikes if you're smoking was 0:21:19.680 --> 0:21:23.959 sponsored by a Lucky Strike, which I think Joan Crawford, Spencer, Tracy, 0:21:24.040 --> 0:21:26.919 Gary Cooper, they all had those deals with Lucky Strikes. 0:21:26.960 --> 0:21:29.560 So they would out in public be smoking Lucky Strikes, 0:21:29.600 --> 0:21:32.680 but during the reviews they'd also stop and be like, wow, 0:21:32.720 --> 0:21:37.119 this Lucky Strike is so mild, smooth or whatever, like 0:21:37.200 --> 0:21:39.120 they would talk about it like as if it were 0:21:39.280 --> 0:21:41.360