WEBVTT - All Roads Lead To Rome 0:00:04.920 --> 0:00:08.640 It's time for the b a q a a to 0:00:08.720 --> 0:00:11.320 b a q a what to say the b a 0:00:11.640 --> 0:00:15.239 q a just tiphany the b a q a no 0:00:15.400 --> 0:00:20.040 man day to b a q a A. Hey ba, fam, 0:00:20.120 --> 0:00:25.160 It's me Tiffany, love my Jenny Star. Mandy's not in today. 0:00:25.760 --> 0:00:28.920 That's all right, because I'm gonna hold you downtown, Julie Brown. 0:00:29.320 --> 0:00:31.760 Good night, Bubba we ba. Some of y'all don't even understand, 0:00:31.960 --> 0:00:34.640 like some of you too young. Google Julie Brown. 0:00:35.080 --> 0:00:35.440 Anyway. 0:00:36.080 --> 0:00:38.280 If you want to ask any questions, you can d 0:00:38.520 --> 0:00:42.440 m us on ig Brown and Bison podcast, or you 0:00:42.520 --> 0:00:46.279 can send us an email at the Brownmbision Podcast at 0:00:46.320 --> 0:00:47.479 gmail dot com. 0:00:47.600 --> 0:00:50.520 But remember this as you ask questions me and Mandy. 0:00:50.560 --> 0:00:55.000 Although we are too super smart, cute, fabulous, even brown. 0:00:54.760 --> 0:00:57.640 Girls, we are not your doctor, your attorney, your financial advisor, 0:00:57.840 --> 0:00:58.560 not your mother. 0:00:58.960 --> 0:01:01.240 We are your favorite and cousins when it comes to 0:01:01.280 --> 0:01:02.160 money and such. 0:01:02.720 --> 0:01:04.800 So you got to take what we share with the 0:01:04.920 --> 0:01:07.040 smallest tiniest grain of salt, and you're going to lean 0:01:07.080 --> 0:01:08.959 into the people that you pay for advice for the 0:01:09.000 --> 0:01:13.080 final say, while mixing it with your own. Okay, because 0:01:13.120 --> 0:01:15.319 man is not here, I'm about to act bad baby 0:01:15.560 --> 0:01:16.880 or no, no, we don't say that no more because we 0:01:16.880 --> 0:01:19.120 don't deal with him like all right, I'm about to 0:01:19.160 --> 0:01:23.040 act up baby. So we're going to take business questions 0:01:23.800 --> 0:01:25.240 that I get all the time. So y'all know that 0:01:25.280 --> 0:01:28.880 I mentor young women, not young women, but women in 0:01:28.920 --> 0:01:33.320 general and business through my mentor Tiffany dot com if 0:01:33.319 --> 0:01:35.399 you want to be one of my mentees. And here's 0:01:35.400 --> 0:01:37.640 something that's been coming up a lot lately in my 0:01:37.720 --> 0:01:40.200 business and in their businesses. So I figure we haven't 0:01:40.200 --> 0:01:42.960 had a business, baqa. Even if you're like, well, I 0:01:42.959 --> 0:01:46.000 don't have a business, It's all right, hold tight because 0:01:46.000 --> 0:01:47.880 the advice is the advice. It's going to help you 0:01:48.560 --> 0:01:52.680 whether you work for a corporate giant, whether you work 0:01:52.720 --> 0:01:55.080 at the local pizzia, or whether you're wanting to start 0:01:55.120 --> 0:01:56.800 a business or have started a business. This is gonna 0:01:56.800 --> 0:02:01.040 be some good advice either way. Okay, So question numa 0:02:01.400 --> 0:02:06.920 uno is well, I would say scenario because I'm not 0:02:06.960 --> 0:02:08.840 taking it directly from the inbox. This is just I've 0:02:08.840 --> 0:02:13.080 been having this conversation a lot. The question is how 0:02:13.120 --> 0:02:16.560 do I like figure out the direction I need to 0:02:16.600 --> 0:02:19.320 go into my business? How do I regain focus. So 0:02:20.480 --> 0:02:22.280 this is a struggle that I've had in business, and 0:02:22.320 --> 0:02:24.120 I've seen a lot of my friends have the struggle. 0:02:24.400 --> 0:02:27.520 And in twenty twenty three, a lot of businesses actually 0:02:27.600 --> 0:02:30.720 went out of business or had a hard time, a 0:02:30.760 --> 0:02:33.160 lot of small businesses. There were a handful of my 0:02:33.200 --> 0:02:36.600 friends that did well, but the vast majority had a really, really, 0:02:36.639 --> 0:02:39.320 really hard time. And I believe one of the reasons 0:02:39.440 --> 0:02:42.160 is that we were not focused. So what do I mean? 0:02:43.040 --> 0:02:43.359 My dad? 0:02:43.360 --> 0:02:46.000 Actually, we're going to call this episode all Roads lead 0:02:46.040 --> 0:02:50.320 to Rome, right, so Eman is listening to our fabulous producer, right, 0:02:50.400 --> 0:02:52.200 So what does that mean? When I was a kid, 0:02:52.240 --> 0:02:54.119 my dad would always say that. He would say Aduci, 0:02:54.160 --> 0:02:58.280 which is my ebo name, my Nigerian ebo name, Aduci. 0:02:58.360 --> 0:03:01.200 All roads lead to Room. And I'd be like, what 0:03:01.240 --> 0:03:03.240 does that mean? Because I'm sick. 0:03:03.760 --> 0:03:07.079 You're talking in like soliloquies and such, and what that 0:03:07.160 --> 0:03:09.120 meant was like back in the day when. 0:03:08.960 --> 0:03:10.760 I was young. I'm not a kid anymore. 0:03:10.960 --> 0:03:14.280 Back in the day, Italy was like the epicenter, and 0:03:14.320 --> 0:03:18.000 the epicenter of the epicenter was Rome. It was like, 0:03:18.240 --> 0:03:20.600 you know, it was the center of all things, at 0:03:20.680 --> 0:03:24.120 least to those people out there, okay, And if you 0:03:24.240 --> 0:03:28.000 were in Italy, if you walked down the road long enough, 0:03:28.040 --> 0:03:28.880 it would lead to Rome. 0:03:29.000 --> 0:03:29.919 Rome was the center. 0:03:30.280 --> 0:03:32.040 So if you were on a road, whether it was 0:03:32.040 --> 0:03:35.560 one hundred miles, ten miles, two miles, zero point two miles, 0:03:35.800 --> 0:03:36.080 if you. 0:03:36.120 --> 0:03:38.080 Walked long enough, you would get to Rome. 0:03:38.440 --> 0:03:41.440 And so the phrase all roads lead to Rome, meaning 0:03:41.480 --> 0:03:46.560 like Rome is the final destination. Okay, you're following, let's 0:03:46.600 --> 0:03:48.800 go for this walk together, all right. So Rome is 0:03:48.800 --> 0:03:51.480 the final destination. What I had found in my business 0:03:51.720 --> 0:03:54.120 and so many businesses, and not just business, but think 0:03:54.120 --> 0:03:58.600 about this personally too, that many of us have not 0:03:59.160 --> 0:04:04.520 identified Rome. You understand what I'm saying, meaning, what is 0:04:04.520 --> 0:04:08.960 the desired outcome for the business, for your personal life, 0:04:09.000 --> 0:04:13.200 whatever that is. Maybe it's dating, maybe it's like, you know, 0:04:13.360 --> 0:04:15.680 like what you want to do as a career, what 0:04:15.840 --> 0:04:16.440 is your rome? 0:04:17.120 --> 0:04:17.920 So many of us. 0:04:17.960 --> 0:04:22.800 Are listlessly roaming the streets, no pen intended because we're 0:04:22.839 --> 0:04:25.960 not clear of the destination. Where do we want to go? 0:04:26.920 --> 0:04:29.440 And I realized this that even in my business, it 0:04:29.520 --> 0:04:31.880 was kind of like, oh, the budgetizza does a little 0:04:31.880 --> 0:04:33.200 bit of this, a little bit of that, a little 0:04:33.240 --> 0:04:36.120 bit of up down, and the problem is is that 0:04:36.720 --> 0:04:40.800 when you do that, any road will do, and as 0:04:40.839 --> 0:04:44.400 a result, you find yourself stretched out doing too much 0:04:44.839 --> 0:04:47.880 and not having not getting to where you could go 0:04:48.000 --> 0:04:50.040 as quickly and as powerfully as possible. 0:04:50.600 --> 0:04:54.039 And so when you identify your ROME. So my team 0:04:54.080 --> 0:04:54.440 and I. 0:04:54.360 --> 0:04:57.400 Re realized, we're like, okay, what is the budget needs 0:04:57.400 --> 0:05:00.000 to rome used to be me? Right, It's like all 0:05:00.040 --> 0:05:01.839 roads leads to Tiffany. No, no, now, I don't want that 0:05:01.839 --> 0:05:05.080 to be the business model. So we identified that. When 0:05:05.120 --> 0:05:08.159 my book Geko with Money came out, it was and 0:05:08.200 --> 0:05:10.719 it still is a blockbuster if you will. The book 0:05:10.760 --> 0:05:13.640 has sold nearly three hundred thousand copies in three years. 0:05:14.120 --> 0:05:17.560 Just last week we sold fifteen hundred. Like on average, 0:05:17.640 --> 0:05:20.880 we saw anywhere from seven hundred to fifteen hundred copies 0:05:20.960 --> 0:05:24.800 a week. The girls are still geeking out about Gek 0:05:24.800 --> 0:05:28.400 Go of Money three years later. Just for context, most 0:05:28.400 --> 0:05:31.360 books never sell two thousand in a lifetime. I mean 0:05:31.440 --> 0:05:33.480 the book could be out twenty years and never sell 0:05:33.560 --> 0:05:39.000 over two thousand copies. We sold fifteen hundred just last week, right, 0:05:39.360 --> 0:05:41.400 And so it was like, I don't have to reinvent 0:05:41.440 --> 0:05:44.000 the will here, the girl said, We like gek go 0:05:44.120 --> 0:05:45.880 with money, because it's not even y'all buying it. 0:05:45.960 --> 0:05:46.480 Y'all a bardiy. 0:05:46.480 --> 0:05:47.920 You don't heard me talk about your body, your barked 0:05:47.920 --> 0:05:50.880 from your cousin, your sister auntie. At this point, strangers 0:05:50.920 --> 0:05:53.240 is buying gek go of money. People just like are 0:05:53.240 --> 0:05:55.720 telling people and telling people, telling people, your work mom, 0:05:56.080 --> 0:05:59.080 your bestie, your work husband. People who don't even know 0:05:59.120 --> 0:06:01.840 who I am are hearing about the book and getting it. 0:06:02.360 --> 0:06:04.920 So it's like a light bulb went on. Okay, Tiffany, 0:06:05.160 --> 0:06:08.279 it looks like the girls have decided that Rome is 0:06:08.279 --> 0:06:11.320 get good with money. Okay, So what can I do 0:06:11.520 --> 0:06:15.560 to enhance Rome? Well, right now, it's just the book 0:06:15.600 --> 0:06:17.280 and low key high key. The book don't make me 0:06:17.320 --> 0:06:20.039 a ton of money because most people if you work 0:06:20.080 --> 0:06:22.480 with the traditional publisher like I did, so Penguin Random 0:06:22.520 --> 0:06:27.000 House is my traditional publisher, like typically the not everyone 0:06:27.040 --> 0:06:27.720 has gotten this deal. 0:06:27.800 --> 0:06:30.080 Some people have way less, some people have gotten more. 0:06:30.120 --> 0:06:32.880 But on average, the deal is you get fifteen percent 0:06:33.160 --> 0:06:36.159 of your book sales after you pay back your advance. 0:06:36.920 --> 0:06:37.719 So what does that mean? 0:06:38.560 --> 0:06:42.600 That means for every dollar that my book sells, I 0:06:42.600 --> 0:06:45.760 get fifteen cents? Right that sounds terrible. And then on 0:06:45.800 --> 0:06:47.440 top of that, I have an agent, so she gets 0:06:47.440 --> 0:06:51.359 I believe, fifteen cents from my fifteen cents, so you know, 0:06:51.440 --> 0:06:53.800 try to make a dollar out of fifteen cent shot. 0:06:54.040 --> 0:06:55.200 Basically, for the most. 0:06:55.040 --> 0:06:56.760 Part, you're not going to get rich off of publishing 0:06:56.800 --> 0:06:59.560 books unless you sell millions and millions and you Typically 0:06:59.720 --> 0:07:01.599 it's not from the back end as much as it 0:07:01.640 --> 0:07:03.599 is from the front end. Like I got a really 0:07:03.600 --> 0:07:07.200 good advance, you know, multi six figure advanced, So people 0:07:07.240 --> 0:07:09.760 get money typically that way, not so much on the 0:07:09.760 --> 0:07:13.480 back end, although that's changing a little bit. So I 0:07:13.560 --> 0:07:17.120 say that to say that right now everyone is buying 0:07:17.120 --> 0:07:19.400 gek you with money, but it ain't putting no money 0:07:19.400 --> 0:07:21.280 in my plucket and I Penguin it's. 0:07:21.200 --> 0:07:22.240 Like, hey, go ahead, Tivity. 0:07:22.280 --> 0:07:25.240 I'm like, yeah, I bet because Penguin is getting richer 0:07:25.280 --> 0:07:27.200 off of the gikko of money than I am. But 0:07:27.360 --> 0:07:29.480 to be fair, and I'm not mad at them, they 0:07:29.520 --> 0:07:31.640 took a risk and you might say it's not a risk, 0:07:31.680 --> 0:07:34.440 but it is on me by offering me such a 0:07:34.520 --> 0:07:38.760 high book deal up front, because my multi multi multi multime, 0:07:38.840 --> 0:07:41.560 multi multi multime, multi, I'd say. 0:07:41.360 --> 0:07:44.160 It six figure deal. Have to count how many my 0:07:44.320 --> 0:07:45.560 multi six figure deal. 0:07:46.520 --> 0:07:49.040 I could have put the book out and sold no copies, 0:07:49.520 --> 0:07:52.559 sold ten copies, sold ten thousand copies, which is not bad, 0:07:52.840 --> 0:07:54.440 but they wouldn't have got their money back. And guess 0:07:54.440 --> 0:07:57.800 what you get to keep your advance either way either white. Okay, 0:07:58.600 --> 0:08:00.720 So they took the risk of this, giving me this 0:08:00.800 --> 0:08:05.160 big upfront advance and in exchange. Quite honestly, I've made 0:08:05.160 --> 0:08:07.920 them multi multi, multi seven figures, but they didn't know 0:08:07.960 --> 0:08:08.880 that that's a risk. 0:08:09.520 --> 0:08:10.920 But I say that to say. 0:08:10.800 --> 0:08:14.559 That with Get Go with Money, people are still buying 0:08:14.560 --> 0:08:17.280 it three years later, which is not typical for most books. 0:08:17.560 --> 0:08:20.200 I was intentional though, because I said I wanted a 0:08:20.200 --> 0:08:23.160 book that's a perennial seller. A perennial seller is a 0:08:23.200 --> 0:08:25.160 book that's not just good for the year, that it's 0:08:25.160 --> 0:08:27.400 good year after year after year. So I intentionally wrote 0:08:27.400 --> 0:08:32.600 that with that in mind. And inside the book, I 0:08:32.960 --> 0:08:35.920 give like a toolkit, and the toolkit works multiple ways. 0:08:35.960 --> 0:08:40.160 That one, it's a really great free tool that people 0:08:40.200 --> 0:08:42.920 can access when they read the book. So inside the book, 0:08:42.960 --> 0:08:46.320 I might say, in the budgeting chapter, here's how you budget. 0:08:46.800 --> 0:08:48.319 Here is this spreadsheet. 0:08:48.360 --> 0:08:50.000 But if you want a copy of the spreadsheet, so 0:08:50.000 --> 0:08:52.800 you can budget yourself. Go to get Good with Money 0:08:52.840 --> 0:08:55.400 dot com, grab your toolkit. And so when they go 0:08:55.440 --> 0:08:57.320 to the toolkit, they put in their name in an email. 0:08:57.600 --> 0:08:59.600 So now I get to keep their name in email 0:09:00.040 --> 0:09:01.960 and then share other things with them. But quite honestly, 0:09:02.000 --> 0:09:04.320 I've been sharing mostly free stuff. And it was like 0:09:04.320 --> 0:09:06.040 a light bulb that went on. It was like, Tiffany, 0:09:06.480 --> 0:09:09.520 I think you have misidentified your rome. It's not you, 0:09:09.640 --> 0:09:12.320 It shouldn't be you. I think it's Gecko with Money. Hey, 0:09:12.480 --> 0:09:14.800 ba fan, We're gonna take a quick break and we'll 0:09:14.800 --> 0:09:16.120 be right back. 0:09:20.480 --> 0:09:24.000 So I already have the book itself. It's a marketing tool. 0:09:24.320 --> 0:09:27.319 Didn't really realize that the book sends people to the website. 0:09:27.480 --> 0:09:31.600 That's already happening the website. You're already downloading the toolkit 0:09:31.640 --> 0:09:35.480 and sharing your name and email. Okay, you know what 0:09:35.640 --> 0:09:39.560 if I had a course at the website, Because if 0:09:39.800 --> 0:09:42.000 all these people every week are saying I want to 0:09:42.000 --> 0:09:43.679 Geko with Money in the way that you teach it, 0:09:43.920 --> 0:09:46.360 why would they not want a corresponding course. Of course 0:09:46.400 --> 0:09:50.360 they would, of course they want a course. And so 0:09:50.440 --> 0:09:53.880 I was like, okay, so now I'm starting to craft roam. 0:09:54.679 --> 0:09:57.400 I said, well, I think I'm going to create which I. 0:09:57.400 --> 0:09:57.760 Don't even know. 0:09:57.800 --> 0:10:00.920 I didn't think about this earlier, to create a get 0:10:00.920 --> 0:10:03.920 good with Money course. Now we're starting to get we're 0:10:03.920 --> 0:10:06.360 always starting to get cute. Now Ron got to pay roads. 0:10:06.679 --> 0:10:09.559 And then I was like, more and more, I'm really 0:10:09.559 --> 0:10:11.800 good at building communities. Everybody in the business knows. If 0:10:11.800 --> 0:10:13.680 you want the community, girl, I'm the community girl. I 0:10:13.679 --> 0:10:17.280 build really awesome communities where people feel safe, shared their 0:10:17.320 --> 0:10:20.280 goals and all these types of things. And I said, okay, well, 0:10:20.360 --> 0:10:22.840 what if along with the course separate for the say 0:10:22.840 --> 0:10:25.280 the course you pay for it separately. Boom, I get 0:10:25.280 --> 0:10:25.720 the book. 0:10:25.880 --> 0:10:28.360 You get the book. It says, Hey, I say you're 0:10:28.360 --> 0:10:29.240 here for the toolkit. 0:10:29.480 --> 0:10:31.480 Do you know there's a course if you want, because 0:10:31.520 --> 0:10:33.720 now all of a sudden, the book becomes like the 0:10:33.760 --> 0:10:35.120 tool alongside the course. 0:10:35.640 --> 0:10:38.200 Do you want like a course to go along with 0:10:38.240 --> 0:10:38.680 your book? 0:10:39.000 --> 0:10:40.839 Girl, I'm already here, right, I already want to get 0:10:40.840 --> 0:10:41.240 good money. 0:10:41.360 --> 0:10:42.960 Oh sure, I'll get the course. 0:10:43.400 --> 0:10:45.000 And then what if you're like, ooh, but I would 0:10:45.000 --> 0:10:49.360 really like some handholding because every day, every day, every date, 0:10:49.520 --> 0:10:51.280 y'all signed to my DMS and ask if I could 0:10:51.320 --> 0:10:54.120 coach you personally, I don't have the capacity, But I said, 0:10:54.160 --> 0:10:57.960 what if I could create like almost like the GetGo 0:10:58.000 --> 0:11:00.760 of Money community or GetGo of Money Club where I 0:11:00.800 --> 0:11:04.440 have other financial educators in there that could coach, you know, 0:11:04.480 --> 0:11:06.040 and then it's like a monthly fee of like say 0:11:06.080 --> 0:11:07.600 like twenty nine ninety nine a month. I'm just making 0:11:07.640 --> 0:11:09.360 some numbers up right, And. 0:11:09.320 --> 0:11:12.360 So now all of a sudden, Rome has. 0:11:12.240 --> 0:11:16.280 Lights as camera has action. And what's so awesome about 0:11:16.320 --> 0:11:19.320 it is that I don't have to guess if people 0:11:19.440 --> 0:11:22.400 want this, because if they're buying the book, what it's 0:11:22.440 --> 0:11:25.920 saying is they want this information. And how many ways 0:11:26.080 --> 0:11:29.120 can I give them access to purchase this information? Does 0:11:29.160 --> 0:11:32.080 that make sense? I am developing my rome, and what's 0:11:32.120 --> 0:11:33.600 so awesome about this and you're going to see a 0:11:33.600 --> 0:11:36.400 shift for me, What's so awesome about this is that 0:11:36.440 --> 0:11:39.559 if I'm being honest, whenever I did TV or showed 0:11:39.559 --> 0:11:41.120 them in a space like I just spoke at Meta 0:11:41.160 --> 0:11:43.240 and also other stuff, I wasn't sure who was I 0:11:43.280 --> 0:11:45.160 showing up as? Am I showing up as the New 0:11:45.240 --> 0:11:49.760 York Times bestselling author The Budgetisum Literature Academy person We're like, well, 0:11:49.800 --> 0:11:52.960 who am I showing up as? And now if all 0:11:53.080 --> 0:11:56.000 roads lead to Rome, if Rome is to get good 0:11:56.000 --> 0:11:59.280 with money, you know, spider Man has the Is that 0:11:59.400 --> 0:12:04.240 the not the Twitter verse the metaverse? No, you know 0:12:04.240 --> 0:12:07.160 what I mean? Like basically the world if get good money, 0:12:07.200 --> 0:12:11.520 the world is Rome. Now when I show up, I 0:12:11.559 --> 0:12:15.480 can show up mainly yes, the budgetista. Who is the 0:12:15.480 --> 0:12:17.640 New York Times best selling author of Get Good Money? 0:12:18.000 --> 0:12:20.800 Why because if when you're like, say, for example, you 0:12:20.880 --> 0:12:22.480 do like a major, major show, like a good running 0:12:22.480 --> 0:12:26.200 America Today's show, Mark and Kelly, I've done all of them. 0:12:26.760 --> 0:12:28.520 When you come on, they're not going to let you 0:12:28.520 --> 0:12:30.400 sell a course. That's just not how it's done. But 0:12:30.440 --> 0:12:33.040 they will always let you call yourself New York Times 0:12:33.040 --> 0:12:35.160 bestselling author of Get Good Money. They put that on 0:12:35.160 --> 0:12:38.120 the lower third, which is like that little like barb 0:12:38.360 --> 0:12:41.240 underneath you. When you're talking on screen, it'll say Tiffany Alice, 0:12:42.040 --> 0:12:43.920 New York Times best selling author of Get Good Money. 0:12:43.920 --> 0:12:46.600 That'll be on screen and people will go and buy 0:12:46.640 --> 0:12:49.760 that course, or they'll google me, or they'll google the name, 0:12:49.760 --> 0:12:53.079 but not the course. They'll google the book. They'll google me. 0:12:53.720 --> 0:12:56.720 And imagine because now I know that Rome is a 0:12:56.760 --> 0:13:00.880 Get Good Money universe, which is a club slash community, 0:13:00.920 --> 0:13:02.920 which is a course, which is the book, and other 0:13:02.960 --> 0:13:05.200 things to come. Like, imagine I have Get your Money 0:13:05.200 --> 0:13:07.600 merch Get Your Money. I don't know, child, I'm just 0:13:07.600 --> 0:13:10.040 making stuff up. So imagine I have all this gookie 0:13:10.040 --> 0:13:13.400 money stuff. Right. So I can't go on Good Morning 0:13:13.440 --> 0:13:15.440 America and say, hey, buy my course. 0:13:15.480 --> 0:13:16.240 That's not done. 0:13:16.320 --> 0:13:18.640 But I can certainly say, you know, I'm the author 0:13:18.640 --> 0:13:21.160 of Get Your Money. So when someone goes to look 0:13:21.160 --> 0:13:23.880 for the book or look for me, they get to 0:13:24.200 --> 0:13:26.800 enter into the universe through the book, which I can 0:13:26.840 --> 0:13:30.520 share anywhere. There's never any there's never any media platform 0:13:30.520 --> 0:13:32.360 that doesn't say you can't share your book. That's just 0:13:32.400 --> 0:13:35.360 not how it's done. Right. So, now they see me 0:13:35.400 --> 0:13:37.480 on Good Morning America, they google about the book, they 0:13:37.520 --> 0:13:38.960 go to the website to buy the book, or go 0:13:39.000 --> 0:13:41.720 to Barnes and Nobles or wherever they get it. Inside 0:13:41.720 --> 0:13:43.200 the book, even if you don't go to my site 0:13:43.240 --> 0:13:45.440 to buy the book, inside the book, I send you 0:13:45.480 --> 0:13:48.640 to my site. Thanks shout out to my business metal 0:13:48.679 --> 0:13:51.040 at the time, who reminded me to add that inside 0:13:51.080 --> 0:13:53.280 the book, I send you to the site, and then 0:13:53.280 --> 0:13:56.120 the site says, while you're here, do you want some 0:13:56.240 --> 0:13:58.360 add ons to this book that you've heard so much 0:13:58.360 --> 0:14:00.960 good stuff about. There is a course, there's a club, 0:14:01.160 --> 0:14:03.440 there's a I'm just making stuff up. There's you know, 0:14:03.720 --> 0:14:08.160 a notebook, there's the workbook made whole, there's a merch 0:14:09.320 --> 0:14:13.520 there's I'm just making this up, one on one sessions, 0:14:13.120 --> 0:14:14.320 group coaching. 0:14:14.880 --> 0:14:16.600 So just imagine, you know. 0:14:16.960 --> 0:14:20.960 And so because what that does is I used to 0:14:20.960 --> 0:14:23.960 be so scattered despite being in business for fifteen years. 0:14:24.440 --> 0:14:26.040 So don't feel bad if you're like, oh, I'm just 0:14:26.040 --> 0:14:27.680 starting and I feel like I'm not also way together. 0:14:27.760 --> 0:14:29.400 No one's all the way together. It's like being a parent. 0:14:30.200 --> 0:14:33.760 Your parent doesn't know anything. They're just trying their best, right. 0:14:34.000 --> 0:14:37.000 And so for me in business, you know, like all 0:14:37.000 --> 0:14:39.560 you're doing is learning. And now I'm like, I've identified 0:14:39.600 --> 0:14:42.240 my rome, and so rome is get you with money 0:14:42.800 --> 0:14:46.200 and all its corresponding tools and resources. And what I 0:14:46.240 --> 0:14:49.560 love about it is that oftentimes not on the budget 0:14:49.600 --> 0:14:51.480 east side, but the academy side of the business, we 0:14:51.560 --> 0:14:54.480 run a lot of ads. And I don't love ads 0:14:54.560 --> 0:14:58.400 because at any moment, ads they can change the rules, 0:14:58.440 --> 0:15:00.120 which they have, and your ads can go from being 0:15:00.160 --> 0:15:03.120 two dollars to twenty, from twenty to two hundred and 0:15:03.200 --> 0:15:05.360 so ads are certainly can be a very powerful part 0:15:05.400 --> 0:15:07.280 of business, but it shouldn't be the only way that 0:15:07.320 --> 0:15:10.240 you get people's eyeballs on you. So now I can 0:15:10.280 --> 0:15:12.680 be like, oh, we have a little bit of ads. Hey, 0:15:12.720 --> 0:15:16.480 Tiffany's also on TV. So how many roads can I 0:15:16.560 --> 0:15:18.920 lead to Rome? Let's count some roads you ready? One 0:15:19.120 --> 0:15:22.480 ADS is a road, Okay, I have this podcast Brian Ambition, 0:15:23.160 --> 0:15:25.760 the Geker Money the Course. If you're listening to this, 0:15:26.360 --> 0:15:29.840 what is today? Today is March twenty fifth, Monday. I 0:15:29.840 --> 0:15:31.760 mean this will come out on Wednesday, the twenty fifth, 0:15:31.800 --> 0:15:34.600 twenty six, twenty seventh of twenty twenty four. It might 0:15:34.640 --> 0:15:36.400 be up you know, you listen to this five years 0:15:36.400 --> 0:15:39.640 from now, but as of today when I'm taping, there 0:15:39.640 --> 0:15:42.440 is no get good money course worth developing it. But 0:15:43.040 --> 0:15:46.320 let's just say one, I said, ADS is one road 0:15:46.360 --> 0:15:48.240 to Rome, which is the Gecko of money Universe. 0:15:48.440 --> 0:15:50.000 Two, I have this podcast. 0:15:50.520 --> 0:15:52.480 I can when it's ready, just like I did with 0:15:52.520 --> 0:15:55.240 the book, send you to Rome through this podcast. That's 0:15:55.240 --> 0:15:59.640 a road. Another road. Three social media posts you know, 0:15:59.680 --> 0:16:02.000 I've got big social media following on all the platforms. 0:16:02.080 --> 0:16:04.840 That's another road. Four I've got a big email list 0:16:04.840 --> 0:16:08.320 of like FO three hundred thousand or so. That's another road. 0:16:08.600 --> 0:16:11.920 Five Press, you know girl, your girls say. I actually 0:16:11.920 --> 0:16:13.360 say no the more press because I didn't know what 0:16:13.360 --> 0:16:14.480 I was there for. I'm like, I'm not just gonna 0:16:14.520 --> 0:16:16.800 run my mouth. But now when I do press, I 0:16:16.840 --> 0:16:19.720 know I'm leading them to Rome. That's another road to room. 0:16:20.320 --> 0:16:21.200 Do we did add to right? 0:16:21.280 --> 0:16:26.280 We said? Ads, podcasts, social media, email list, press. Six 0:16:26.360 --> 0:16:29.120 I have a text message list. That's another road that 0:16:29.200 --> 0:16:30.320 I can use to lead to Rome. 0:16:30.680 --> 0:16:31.040 Seven. 0:16:31.120 --> 0:16:35.000 I already have existing communities on Facebook, on Mighty networks. 0:16:35.080 --> 0:16:37.080 That's another road. But do you see it now? All 0:16:37.080 --> 0:16:39.440 of a sudden, all these roads existed before, but it 0:16:39.560 --> 0:16:42.800 was going everywhere job they was going to hear there. No, 0:16:42.800 --> 0:16:44.720 Now I can have seven at least that I can 0:16:44.800 --> 0:16:48.760 even remember core roads leading to Rome. Oh my god, 0:16:49.160 --> 0:16:50.880 can you tell? I'm excited about it because I feel 0:16:50.920 --> 0:16:56.320 like I cracked them code because I'm like, god toy d, 0:16:56.440 --> 0:16:59.320 you know, like I finally figured out what was wrong. 0:16:59.520 --> 0:17:02.040 Because here's that's the thing. Yes, I have this business 0:17:02.040 --> 0:17:06.800 that has done well multi seven figures, eight figures one year, 0:17:07.359 --> 0:17:09.800 back down again to like less seven figures, but still 0:17:09.800 --> 0:17:13.440 seven figures. You know, It's just it's been a lot 0:17:13.440 --> 0:17:15.920 of up and down because I am still learning myself. 0:17:16.040 --> 0:17:18.760 Even fifteen years in. Last year was one of our 0:17:18.800 --> 0:17:20.520 worst years yet. I mean despite that, we were still 0:17:20.560 --> 0:17:23.440 multiple seven figures, but still relative to what we used 0:17:23.440 --> 0:17:26.040 to make before, it was forty percent down. And I'm 0:17:26.080 --> 0:17:27.879 sharing this candidly because I want you to understand that 0:17:27.880 --> 0:17:30.240 it's hard. You know, just because you have a good 0:17:30.320 --> 0:17:32.920 year or good five years or whatever, you're always One 0:17:32.920 --> 0:17:34.800 of my mentors said this, he said, I don't know 0:17:34.840 --> 0:17:39.240 who's this quote is. Originally he said leadership and success 0:17:40.240 --> 0:17:46.960 is rented, not owned. I said success is rented, it's 0:17:47.000 --> 0:17:50.320 not owned. And every day the rent is due. Who 0:17:50.560 --> 0:17:54.639 yob the rent is due? What does that mean? That means, oh, oh, 0:17:54.720 --> 0:17:56.720 you did good today? Q for you guess what's do 0:17:56.800 --> 0:18:00.520 again tomorrow? Meaning like don't sit back and get get 0:18:00.600 --> 0:18:03.040 you know, like comfortable, like well we did all this. 0:18:03.080 --> 0:18:04.959 We had ten million dollars in twenty twenty. Well it's 0:18:05.000 --> 0:18:06.800 not twenty twenty more, it's twenty twenty three. And you 0:18:06.880 --> 0:18:10.480 had three point four. Okay, you see what I mean. 0:18:10.720 --> 0:18:12.720 And so I'm saying all that to say that like 0:18:13.359 --> 0:18:16.560 it takes continuous work. And I'm sharing this because as 0:18:16.600 --> 0:18:20.879 I open up myself to learning, is that like all 0:18:21.000 --> 0:18:24.520 roads lead to rome. It's like, have you identified jer rome? 0:18:24.600 --> 0:18:27.639 And sometimes rome will shift and I feel really good 0:18:27.760 --> 0:18:29.119 about the rome that we've chosen. 0:18:29.160 --> 0:18:31.760 This get go with money Universe because. 0:18:31.560 --> 0:18:34.200 I don't have to guess if people are interested because 0:18:34.240 --> 0:18:37.159 the people are already buying it in one form. I 0:18:37.240 --> 0:18:39.080 just have to figure out what other forms I can 0:18:39.119 --> 0:18:41.640 offer up. Because the people who are buying it now 0:18:41.720 --> 0:18:44.640 are not buying it because it's a new book that's out. 0:18:44.840 --> 0:18:47.360 They're buying it because of word of mouth. Someone told, 0:18:47.359 --> 0:18:50.359 somebody told, somebody told somebody. So that means somebody's already 0:18:50.359 --> 0:18:53.040