WEBVTT - The GE Story, Part 2

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<v Speaker 1>Brought to you by the reinvented two thousand twelve Camray.

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<v Speaker 1>It's ready. Are you get in touch with technology? With

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<v Speaker 1>tech Stuff from how stuff works dot com. Hello again, everyone,

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<v Speaker 1>and welcome to tech stuff. My name is Chris Polette

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<v Speaker 1>and I am an editor at how stuff works dot com.

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<v Speaker 1>Sitting acrush from me is he always does when we

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<v Speaker 1>record podcast, because hey, what else are we gonna do?

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<v Speaker 1>That would be senior writer Jonathan Strickland. There was a

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<v Speaker 1>boy called Eustace Clarence Scrub and he almost deserved it.

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<v Speaker 1>All right, then, welcome to part two of our g

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<v Speaker 1>e extravvagance. If you're just joining us, Uh? Five or

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<v Speaker 1>no sorry? Four people founded ge and based on on

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<v Speaker 1>a merger between two companies, Yes, Edison General Electric and

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<v Speaker 1>Thomason Houston Electric. Yes, and you know those three guys

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<v Speaker 1>plus a guy named Charles Coffin who was a business

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<v Speaker 1>person who brought the companies together in a merger. And um,

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<v Speaker 1>they went from a brand new field, um, you know,

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<v Speaker 1>wiring homes for electricity lighting homes. Uh and and really

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<v Speaker 1>uh decided to create a company that could make things

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<v Speaker 1>that could use electricity and would sell equipment to generate electricity.

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<v Speaker 1>UM and really uh turned into a a eight hundred

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<v Speaker 1>pound guerrilla as they say in marketing speak of the

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<v Speaker 1>electric world. And we got all the way up to

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<v Speaker 1>nineteen thirty one in GES history. That was the year

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<v Speaker 1>that Thomas Alva Edison died. So we pick up in

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<v Speaker 1>nineteen thirty two when GE formed the GE Credit Corporation,

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<v Speaker 1>which was to help finance sales of products to families.

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<v Speaker 1>And that reason for this is, uh, GE had already

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<v Speaker 1>weathered one major economic depression, but now the country was

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<v Speaker 1>still reeling from the Great Depression, which was not that great. No,

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<v Speaker 1>it was huge, but it wasn't great now now and uh.

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<v Speaker 1>And in the last podcast several years earlier, we talked

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<v Speaker 1>about well several years earlier in the g E timeline right, Um,

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<v Speaker 1>we we talked about how GE had started helping companies,

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<v Speaker 1>financing companies that were starting out, um and basically to

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<v Speaker 1>help them get off the ground and hopefully use electricity

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<v Speaker 1>and buy stuff from them. UM. So this is this

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<v Speaker 1>is GE getting into a different segment of the financial market. UM.

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<v Speaker 1>Which again, if you're if you're looking at it on paper,

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<v Speaker 1>you may say, why would they get into financing, Well,

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<v Speaker 1>they're they're working in their own business interests as well. Yeah,

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<v Speaker 1>they're they're financing the sale of their products to people,

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<v Speaker 1>so you know, there's there's definitely self interest in there.

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<v Speaker 1>But it also was very helpful to families who needed

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<v Speaker 1>to have these these sort of appliances in order to, uh,

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<v Speaker 1>to have an efficient and cost effective home. So it was,

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<v Speaker 1>you know, a mutually beneficial sort of thing. It's not

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<v Speaker 1>we don't want to say that it was completely altruistic,

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<v Speaker 1>but at the same time, we don't want to say

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<v Speaker 1>it was some sort of how can we get those

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<v Speaker 1>last few pennies out from their clutches. It wasn't either

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<v Speaker 1>of those things. No, no, no, no no. UM and UH.

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<v Speaker 1>Also in the last podcast, we discussed how GE had

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<v Speaker 1>started very early on for the company, really one of

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<v Speaker 1>the very first research and development labs UM for corporations,

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<v Speaker 1>because they realized that if they could come up with

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<v Speaker 1>more cool scientific breakthroughs UM. Again this this is sort

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<v Speaker 1>of in that same bucket that they could, uh, they

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<v Speaker 1>could come up with things that would help people and

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<v Speaker 1>that they could monetize and add value to the company.

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<v Speaker 1>And UH one of the first things that they could

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<v Speaker 1>really brag about UM not that they couldn't some of

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<v Speaker 1>the others, but one of the scientists won a Nobel

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<v Speaker 1>Prize in that year as well, Irving Langmuir won a

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<v Speaker 1>Nobel Prize for his work in surface chemistry, and that

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<v Speaker 1>was the very first United States industrial scientists to win

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<v Speaker 1>a Nobel Prize. So that's a that's a big bragging

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<v Speaker 1>point for g. E. H. Skipping ahead a couple of

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<v Speaker 1>years produces the first electric food waste disposal unit, the Disposal. Yes,

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<v Speaker 1>it was creatively named the Disposal. Uh yeah, so this

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<v Speaker 1>is um I personally love this kind of invention. It's

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<v Speaker 1>a fantastic invention. I have a have an electric food

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<v Speaker 1>waste disposal unit in my house and uh, very useful

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<v Speaker 1>because I don't have to make a compost heap in

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<v Speaker 1>my house. I don't live in San Francisco. But yeah,

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<v Speaker 1>so this was this was definitely one of those inventions

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<v Speaker 1>introduced to try and make the whole home life more

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<v Speaker 1>simple and clean and efficient, which was kind of like geez,

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<v Speaker 1>thing like that was that was there. That was their

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<v Speaker 1>space was that we're going to make your life easier

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<v Speaker 1>and here's how through electricity. They also had the very

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<v Speaker 1>first night baseball game played in the United States thanks

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<v Speaker 1>to some lights provided by ge Yes Crossley Field. Yes

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<v Speaker 1>in Cincinnati, Cincinnati Reds versus the Phillies and who won.

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<v Speaker 1>The Reds beat the Phillies two to one. Thank you

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<v Speaker 1>awesome take that Phillies. As a Braves fan, I can't

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<v Speaker 1>say that enough that from two to one and nine.

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<v Speaker 1>My wife's from Philadelphia. Yeah, these were the Nova Lux lamps. Um. Yeah,

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<v Speaker 1>and Chicago was skeptical of these. I'm I'm kidding Chicago.

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<v Speaker 1>The Cubs were skeptical of these lamps up until I

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<v Speaker 1>don't know, just a few years ago. Now I'm I'm teasing. Um. Oh,

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<v Speaker 1>I like how we've something become a baseball podcast. No, uh,

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<v Speaker 1>and uh, I just find it kind of interesting that

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<v Speaker 1>they were so successful that they took off. And uh,

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<v Speaker 1>the if you're not a baseball fan, if you live

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<v Speaker 1>in a different part of the world where baseball is

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<v Speaker 1>sort of a curiosity rather than a national pastime. Um,

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<v Speaker 1>the Chicago Cubs are a team that has been around

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<v Speaker 1>for a very very long time, and they didn't uh

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<v Speaker 1>set up electric lights in their ballpark until, um, just

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<v Speaker 1>a few years ago at the time we're recording this.

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<v Speaker 1>And I have absolutely no problems with that. I'm just teasing.

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<v Speaker 1>I actually kind of like the Cubs. Yeah. Everyone everyone

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<v Speaker 1>loves an underdog, right So anyway, oh the poor cubs.

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<v Speaker 1>A nineteen thirty six, that's when ge starts a small

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<v Speaker 1>appliances division essentially, I mean they really get into creating

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<v Speaker 1>small appliances for the home. So again, if you remember

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<v Speaker 1>from our last podcast, I talked about how the president

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<v Speaker 1>and CEO during this time really wanted to focus on

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<v Speaker 1>targeting the consumer, the average consumer as a customer for

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<v Speaker 1>GE because a lot of Gees customers were big companies,

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<v Speaker 1>not consumers. Um. This was a continuation of that, and

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<v Speaker 1>they started to make stuff like juicers, roasters, mixers, countertop cookers,

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<v Speaker 1>that kind of stuff, you mean, like the juice so

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<v Speaker 1>Matt juicer and the Olive Carte table cooker like if

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<v Speaker 1>you need to eat a whole table, I'm gonna say,

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<v Speaker 1>if you need to cook your table yep. And the

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<v Speaker 1>Dorchester coffee maker. Yes, um, actually this is this is

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<v Speaker 1>kind of interesting. We talked about in the HP series

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<v Speaker 1>of podcasts. Um they Hewlett Packard over its history, which

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<v Speaker 1>is quite a bit shorter than g ees. UM got

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<v Speaker 1>into a number of fields and then later divested themselves

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<v Speaker 1>of it UM. As we look at GE, note that

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<v Speaker 1>they get into a wide range of different UM businesses,

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<v Speaker 1>but they pretty much are working in the same fields

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<v Speaker 1>that either they created or UM augmented in such a

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<v Speaker 1>significant way that they are a big part of them.

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<v Speaker 1>And really they didn't let go of a whole lot

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<v Speaker 1>of this stuff. They continue to be involved in in

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<v Speaker 1>these So there's a there's a few that they did

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<v Speaker 1>divest themselves and sometimes not choice. Well, that's true. Our

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<v Speaker 1>c A was taken from them, and it's states who

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<v Speaker 1>gave it to them in the first place. I know,

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<v Speaker 1>I'm sorry that was the last podcast. I'm not gonna

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<v Speaker 1>go off on that again, but yes, that's true. GE

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<v Speaker 1>was more known for developing these different technologies, getting involved

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<v Speaker 1>in it and staying with it UM. They were very

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<v Speaker 1>careful too about what they got into. Like you know,

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<v Speaker 1>there was there was a stressed innovation, but they weren't

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<v Speaker 1>so much about innovation that they were going to go

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<v Speaker 1>and embrace something that was unproven. Right there that have

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<v Speaker 1>done that, right, yeah, I mean in the last podcast

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<v Speaker 1>I talked talked about Google. You could argue that Google

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<v Speaker 1>has done that as well, where they've embraced stuff that

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<v Speaker 1>wasn't quite proven and not fully baked, maybe and it

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<v Speaker 1>just didn't work out, maybe for one reason or another.

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<v Speaker 1>Who each one is is fairly complex. But GE was

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<v Speaker 1>pretty good about identifying innovative designs that would be sustainable.

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<v Speaker 1>So that's part of the reason for the company's success.

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<v Speaker 1>But in UH, the final of the four founders passes away,

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<v Speaker 1>Ali who Thompson he actually passed away if you had

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<v Speaker 1>listened to our last podcast. The other three founders had

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<v Speaker 1>had passed away before this. So now the four guys

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<v Speaker 1>who had built the two companies that eventually became General

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<v Speaker 1>Electric are no more. They have shuffled off the mortal coil. Yeah,

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<v Speaker 1>and UH we were talking about the different tabletop appliances

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<v Speaker 1>or kitchen appliances. This is again the uh diversity of GE.

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<v Speaker 1>We talked about a guy in the last podcast named

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<v Speaker 1>Sanford Moss who at sixteen figured out that if you

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<v Speaker 1>burn fuel in a compressed air environment, you could really

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<v Speaker 1>put out some energy compared to a typical engine. Uh.

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<v Speaker 1>That's called the supercharger. If you're familiar with these types

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<v Speaker 1>of things, well, Howard Hughes, you know the Billy jillionaire

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<v Speaker 1>with the boxes on his feet set a transcontinental air record.

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<v Speaker 1>You know, if you know you're familiar with Mr Hughes,

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<v Speaker 1>you know that he was very much into aviation. He

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<v Speaker 1>made it across the country in seven hours, twenty eight minutes,

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<v Speaker 1>twenty five seconds using that supercharger technology of Gees. Yeah.

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<v Speaker 1>I have so many jokes I want to tell, but

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<v Speaker 1>I'm going to I'm going to abstain. Okay, So in

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<v Speaker 1>nineteen thirty eight, ge invinced the fluorescent lamp. Yeah, they

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<v Speaker 1>were kind enough to wait until Mr Edison passed before

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<v Speaker 1>they invented the fluorescent lamp. Yeah, because of course Edison

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<v Speaker 1>is famous for his work in the incandescent lamp, as

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<v Speaker 1>well as other multiple inventions. How be fitting there. Anyway,

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<v Speaker 1>it's a very tiny spaces. We have another joke that

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<v Speaker 1>I can't tell. Anyway. The fluorescent lamp, of course, was

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<v Speaker 1>a new development. And yeah, yeah, you would think for

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<v Speaker 1>a company that was that was so centered around incandescent

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<v Speaker 1>lighting for it to develop fluorescent lighting. That's that's interesting. Well,

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<v Speaker 1>it's it's not the first time, I mean sorry, it's

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<v Speaker 1>not the last time ge will work on a completely

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<v Speaker 1>different lighting technology. So they really weren't married to it.

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<v Speaker 1>It was more of a joke that I made, but

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<v Speaker 1>uh yeah, I mean that was that significant really when

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<v Speaker 1>you think about it. They made a significant enough of

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<v Speaker 1>provement in an incandescent light bulb that they were able

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<v Speaker 1>to really make a business out of it, and now

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<v Speaker 1>they are innovating by creating the fluorescent lamp well and

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<v Speaker 1>and again it's something that sets ge apart because you've

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<v Speaker 1>got companies that will try their hardest to ignore or

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<v Speaker 1>or dismiss technologies that would significantly impact their business model

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<v Speaker 1>by by changing whatever it was they were making. So

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<v Speaker 1>if you've got a company that's making a product and

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<v Speaker 1>a new way of making a new kind of product

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<v Speaker 1>that competes directly with the old one and is in

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<v Speaker 1>many ways superior to the old one, oftentimes that first

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<v Speaker 1>company is going to resist it. In this case, we

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<v Speaker 1>have a company that's actually innovating in that space because well,

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<v Speaker 1>multiple reasons, one of the one of them being that

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<v Speaker 1>I assume that the people in charge of g E

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<v Speaker 1>knew that you can't just innovate and then rest on

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<v Speaker 1>that you have to keep pushing in order and keep

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<v Speaker 1>changing and keep keep growing in order to stay liable

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<v Speaker 1>as a company. Yeah, and that's I mean, I'm assuming

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<v Speaker 1>that I've never I haven't read any of these these

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<v Speaker 1>men's works directly, so I can't say for sure, but

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<v Speaker 1>based upon the way the company has grown over the years,

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<v Speaker 1>I think it's a fairly safe assumption. Corporate body language,

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<v Speaker 1>you might say. Uh. Catherine Burr Blodget, Yes, the first

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<v Speaker 1>female scientist at GES Research Laboratory. Hey you said laboratory.

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<v Speaker 1>I know I had to think about it too. Um

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<v Speaker 1>she made this is. I love what they call it

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<v Speaker 1>because it sounds so uh well, duh. Invisible glass. That's

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<v Speaker 1>what Wonder Woman's jet is made. But no, we're talking

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<v Speaker 1>about glass that doesn't reflect. It's got a coding on

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<v Speaker 1>it that prevent prevents the glass from being reflective, and

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<v Speaker 1>that's very useful in a number of different technologies and

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<v Speaker 1>and basically it was the forerunner of a lot of

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<v Speaker 1>the glasses used in different applications today. Things like cameras

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<v Speaker 1>may be useful for a camera lens, also optical lenses

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<v Speaker 1>in general anti reflective coatings. If you have a smartphone,

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<v Speaker 1>you probably have a very tiny bit of that glass

0:13:08.720 --> 0:13:12.760
<v Speaker 1>or something very much like it. Um and another chemistry

0:13:13.200 --> 0:13:18.720
<v Speaker 1>in ninety silicone. They got into silicone, well actually invented

0:13:18.760 --> 0:13:23.640
<v Speaker 1>it really, and it's used in all kinds of things, uh,

0:13:23.679 --> 0:13:28.440
<v Speaker 1>insulating electronics, it's excellent for that, baking now they use

0:13:28.480 --> 0:13:34.640
<v Speaker 1>it for that, now, industrial sealants, aquariums, um, lots of

0:13:34.640 --> 0:13:40.600
<v Speaker 1>different applications and and and great for advertising what uh

0:13:40.800 --> 0:13:44.600
<v Speaker 1>causes you believe in on your wrist if you're so inclined,

0:13:44.920 --> 0:13:48.360
<v Speaker 1>although that's sort of passed out of fashion here. Yes.

0:13:48.640 --> 0:13:51.920
<v Speaker 1>So also in nineteen forty they created a television station

0:13:51.960 --> 0:13:54.400
<v Speaker 1>called w r g B in a little town of

0:13:54.440 --> 0:13:58.240
<v Speaker 1>New York called and it was the first television network,

0:13:58.320 --> 0:14:00.400
<v Speaker 1>or grew into the first television network. It was kind

0:14:00.400 --> 0:14:02.560
<v Speaker 1>of funny to call it that. Um, you might not

0:14:02.679 --> 0:14:04.800
<v Speaker 1>necessarily think about it, but remember when we talked about

0:14:05.800 --> 0:14:09.319
<v Speaker 1>uh computer networks, we said that basically a computer standing

0:14:09.360 --> 0:14:11.560
<v Speaker 1>on on its own is not a network. But if

0:14:11.600 --> 0:14:14.880
<v Speaker 1>you put, you know, connect another net computer to it,

0:14:14.920 --> 0:14:17.120
<v Speaker 1>you've created a network. Well, yes, this was a network

0:14:17.120 --> 0:14:21.280
<v Speaker 1>of two. W r g B was simultaneously broadcasting the

0:14:21.320 --> 0:14:25.200
<v Speaker 1>same signal that the New York City TV station was

0:14:25.720 --> 0:14:29.080
<v Speaker 1>and so in in doing that, they created their first network.

0:14:29.920 --> 0:14:32.720
<v Speaker 1>Pretty cool and U r g B also I think

0:14:32.720 --> 0:14:35.240
<v Speaker 1>that's kind of funny, red, green, and blue being the

0:14:35.240 --> 0:14:37.480
<v Speaker 1>colors that you see on a computer screen or TV screen.

0:14:37.760 --> 0:14:41.760
<v Speaker 1>Of course that's pre color TV. I know that's that's

0:14:41.760 --> 0:14:45.200
<v Speaker 1>the ironic party. So in nineteen forty also, that's when

0:14:45.480 --> 0:14:48.920
<v Speaker 1>Gerard Swope and Charles E. Wilson stepped down for the

0:14:49.040 --> 0:14:53.360
<v Speaker 1>first time. Because this gets complicated and I'll explain why.

0:14:53.400 --> 0:14:56.920
<v Speaker 1>So they stepped down in nineteen forty and UH from

0:14:57.080 --> 0:15:03.320
<v Speaker 1>being president and CEO respectively, and then UH, Charles E.

0:15:03.520 --> 0:15:09.040
<v Speaker 1>Wilson becomes the president. By the way, Charles E. Wilson,

0:15:09.040 --> 0:15:11.240
<v Speaker 1>there are two Charles E. Wilson's that are important during

0:15:11.280 --> 0:15:14.640
<v Speaker 1>this particular era. One of those, Charles E. Wilson's, is

0:15:14.680 --> 0:15:18.160
<v Speaker 1>the CEO of General Motors. The other, Charles E. Wilson,

0:15:18.200 --> 0:15:22.080
<v Speaker 1>became the president of of G UH. And you can

0:15:22.200 --> 0:15:25.320
<v Speaker 1>change tell them apart because the one at at General

0:15:25.320 --> 0:15:28.280
<v Speaker 1>Motors was known as Engine Charlie. The one of g

0:15:28.480 --> 0:15:31.520
<v Speaker 1>was known as Electric Charlie. That's kind of funny. I'm

0:15:31.520 --> 0:15:33.720
<v Speaker 1>not even making that up. Also, when you think about

0:15:33.720 --> 0:15:36.480
<v Speaker 1>a General Motors in General Electric, they're both major generals,

0:15:36.720 --> 0:15:40.520
<v Speaker 1>that's true, the very model of a modern major general. UH.

0:15:40.560 --> 0:15:42.320
<v Speaker 1>And then oh, and d Young, you know, he stepped

0:15:42.360 --> 0:15:45.320
<v Speaker 1>down as well, and Philip D. Reid took his place.

0:15:45.400 --> 0:15:48.240
<v Speaker 1>Now that happens in nineteen forty I'm gonna go ahead

0:15:48.280 --> 0:15:50.320
<v Speaker 1>and explain what happens over the next few years, because

0:15:50.360 --> 0:15:53.920
<v Speaker 1>it's gonna get confusing otherwise. So nineteen forty you have

0:15:54.080 --> 0:16:00.960
<v Speaker 1>this regime change. Essentially. In nineteen forty two, Uh, both UH,

0:16:01.280 --> 0:16:07.400
<v Speaker 1>Charlie Wilson and Philip Read leave GE and and Owen

0:16:07.520 --> 0:16:11.680
<v Speaker 1>Young and Gerard Swope stepped back into their roles as

0:16:12.240 --> 0:16:16.320
<v Speaker 1>UH CEO and president respectively. Wait what Now, Here's what happened.

0:16:17.600 --> 0:16:19.560
<v Speaker 1>So in nineteen forty two, there was a little event

0:16:19.640 --> 0:16:22.480
<v Speaker 1>going on in nineteen forty two, and had started a

0:16:22.480 --> 0:16:24.800
<v Speaker 1>few years earlier, and it was really in full swing

0:16:24.880 --> 0:16:30.320
<v Speaker 1>by forty two, which is World War two. The jitterbug. Uh,

0:16:30.800 --> 0:16:33.440
<v Speaker 1>world War two. We're gonna stick with that. So, yeah,

0:16:33.440 --> 0:16:36.080
<v Speaker 1>world War two was in full swing. Not actuee what

0:16:36.080 --> 0:16:38.600
<v Speaker 1>you're doing for there with the jitterbug. Now, in nineteen

0:16:38.680 --> 0:16:43.160
<v Speaker 1>forty two, UH and both Read and Wilson left GE

0:16:43.280 --> 0:16:46.320
<v Speaker 1>to go serve on the United States War Production Board.

0:16:47.080 --> 0:16:49.880
<v Speaker 1>So they left, they left the company to serve with

0:16:49.960 --> 0:16:53.000
<v Speaker 1>the United States government. On this board and they were

0:16:53.040 --> 0:16:56.240
<v Speaker 1>there for three years. So in nineteen forty five, when

0:16:56.240 --> 0:16:59.560
<v Speaker 1>the war came to an end, Swope and Young step

0:16:59.600 --> 0:17:03.960
<v Speaker 1>down again and Wilson and Reid took their place again

0:17:04.200 --> 0:17:07.520
<v Speaker 1>as the the CEO and president of the company or

0:17:07.600 --> 0:17:09.960
<v Speaker 1>president CEO, I should say, because Wilson was the president.

0:17:10.280 --> 0:17:14.480
<v Speaker 1>So yeah, it's this weird little moment in GEES history

0:17:14.520 --> 0:17:17.840
<v Speaker 1>where the outgoing president and CEO were replaced, then they

0:17:17.840 --> 0:17:21.560
<v Speaker 1>came back in to replace the incoming president and CEO,

0:17:21.680 --> 0:17:23.800
<v Speaker 1>and then they left for the incoming president and CEO,

0:17:23.880 --> 0:17:26.359
<v Speaker 1>who were coming back again a few years later. But

0:17:26.520 --> 0:17:29.000
<v Speaker 1>all had to do with World War two. Confused, You

0:17:29.080 --> 0:17:32.960
<v Speaker 1>won't be after this episode of tech stuff. Actually, that's

0:17:33.000 --> 0:17:36.040
<v Speaker 1>never true. So and so that's that. That's the whole

0:17:36.200 --> 0:17:40.520
<v Speaker 1>confusing little moment in GEES executive history. Moving on though,

0:17:40.760 --> 0:17:47.040
<v Speaker 1>So in ninety one, transportation strikes again. Well there's yeah,

0:17:47.240 --> 0:17:51.160
<v Speaker 1>g E built the I A, which is the very

0:17:51.240 --> 0:17:56.520
<v Speaker 1>first United States jet engine i A. Uh. And then

0:17:56.600 --> 0:18:02.960
<v Speaker 1>in nineteen forty three ge developed something autopilot. Ah, why

0:18:03.359 --> 0:18:06.200
<v Speaker 1>you skip nineteen forty two, which surprised me. Oh, well,

0:18:06.040 --> 0:18:09.440
<v Speaker 1>what was the world world first turboprop? Oh? Yes, yes, yes,

0:18:09.480 --> 0:18:13.520
<v Speaker 1>by designed by Sir Frank Whittle. Yeah, I did skip that.

0:18:13.640 --> 0:18:18.200
<v Speaker 1>You're right because the Bell xpfte era comet used two

0:18:18.200 --> 0:18:22.960
<v Speaker 1>of those engines to be the first American jet ino um,

0:18:23.080 --> 0:18:26.080
<v Speaker 1>which they then put on automatic pilot and it crashed

0:18:26.080 --> 0:18:28.840
<v Speaker 1>into a barn. No I'm kidding. Yeah. The autopilot, of

0:18:28.880 --> 0:18:33.280
<v Speaker 1>course is setting, which allows a aircraft to continue on

0:18:33.400 --> 0:18:39.919
<v Speaker 1>a set course without adjustments. So very helpful, uh feature

0:18:39.960 --> 0:18:43.720
<v Speaker 1>there that g E developed. Uh. And in ninety five

0:18:43.760 --> 0:18:47.320
<v Speaker 1>they demonstrated the first commercial, non military use of radar,

0:18:47.680 --> 0:18:51.439
<v Speaker 1>which they used to help vessels navigate through dark conditions

0:18:51.440 --> 0:18:53.679
<v Speaker 1>so that they wouldn't bump into stuff as long as

0:18:53.720 --> 0:18:57.280
<v Speaker 1>it's not farther than twenty miles away. And also in

0:18:57.359 --> 0:19:00.920
<v Speaker 1>forty five, that's when we now have Wilson and Read

0:19:01.040 --> 0:19:04.560
<v Speaker 1>in places executive leaders for GE. They've they've actually come

0:19:04.560 --> 0:19:07.080
<v Speaker 1>back from the war effort and now they are there

0:19:07.119 --> 0:19:12.159
<v Speaker 1>to stay for the rest of their tenure. Uti you

0:19:12.160 --> 0:19:15.280
<v Speaker 1>have the J forty seven, which became the most produced

0:19:15.359 --> 0:19:21.440
<v Speaker 1>jet engine in history, uh, five thousand pound thrust um production.

0:19:21.560 --> 0:19:24.800
<v Speaker 1>So you know, powerful engine there. And also that ye're

0:19:25.040 --> 0:19:30.840
<v Speaker 1>a GE scientist named Vincent Schaefer developed an interesting technique

0:19:31.400 --> 0:19:35.200
<v Speaker 1>for areas that are suffering from drought. Yes, cloud seeding. Yes,

0:19:35.280 --> 0:19:38.440
<v Speaker 1>he was the one who figured out that by seeding clouds,

0:19:38.480 --> 0:19:42.120
<v Speaker 1>by putting in tiny particles and clouds for water droplets

0:19:42.119 --> 0:19:44.280
<v Speaker 1>to form around, you could make rain. Oh I thought

0:19:44.280 --> 0:19:48.960
<v Speaker 1>you could grow sunflowers and clouds. No. No, you must

0:19:48.960 --> 0:19:52.480
<v Speaker 1>be playing a super advanced version of plants versus zombies

0:19:52.920 --> 0:19:57.320
<v Speaker 1>sky sky plants versus sky plants versus zombies. So yeah,

0:19:57.359 --> 0:20:01.680
<v Speaker 1>that that was another interesting development. Forty seven uh G

0:20:01.960 --> 0:20:06.280
<v Speaker 1>produces the first two door refrigerator which has a separate

0:20:06.320 --> 0:20:09.639
<v Speaker 1>door for the freezer. Yes, before they had developed the

0:20:09.640 --> 0:20:14.080
<v Speaker 1>first hermetically sealed refrigerator, which was a nice invention, this

0:20:14.160 --> 0:20:16.720
<v Speaker 1>is an improvement on that technology. He had seven point

0:20:16.800 --> 0:20:20.720
<v Speaker 1>five cubic feet. Uh, not big by today's standards, but

0:20:21.080 --> 0:20:23.800
<v Speaker 1>you know, it's pretty significant at the time. Yeah. And

0:20:24.040 --> 0:20:26.040
<v Speaker 1>also the fact that it had a separate door for

0:20:26.080 --> 0:20:28.320
<v Speaker 1>the freezer meant that you didn't have to worry about

0:20:28.320 --> 0:20:31.960
<v Speaker 1>defrosting the refrigerator all the time because it had its

0:20:32.000 --> 0:20:35.840
<v Speaker 1>own separate compartment. Yes. Yeah, and it's important to note

0:20:35.840 --> 0:20:38.639
<v Speaker 1>to um uh and I this just occurred to me.

0:20:38.680 --> 0:20:41.680
<v Speaker 1>This is not something that I found through research. But

0:20:41.960 --> 0:20:45.480
<v Speaker 1>we're talking about right after World War Two, which in

0:20:45.480 --> 0:20:48.600
<v Speaker 1>America was a time of enormous prosperity. He had a

0:20:48.600 --> 0:20:50.399
<v Speaker 1>whole lot of people coming back from the war that

0:20:50.520 --> 0:20:58.320
<v Speaker 1>the American UH manufacturing machine was completely geared up. Um.

0:20:58.480 --> 0:21:02.600
<v Speaker 1>The Americans produced UH, if you'll pardon the pun, UH

0:21:02.760 --> 0:21:06.560
<v Speaker 1>really don't intend it to be boatloads and boatloads of

0:21:06.920 --> 0:21:12.399
<v Speaker 1>all kinds of weaponry. Uh. There were huge advancements in technology,

0:21:12.720 --> 0:21:15.560
<v Speaker 1>not just from GE, but from other corporations in the

0:21:15.640 --> 0:21:19.240
<v Speaker 1>United States, and so as the UH the men came

0:21:19.280 --> 0:21:25.080
<v Speaker 1>home from Europe and the Pacific theaters, UM, they found

0:21:25.119 --> 0:21:28.080
<v Speaker 1>themselves in an opportunity to do to get more stuff

0:21:28.240 --> 0:21:31.920
<v Speaker 1>than they had ever had before, all sorts of new things. UM.

0:21:32.000 --> 0:21:35.760
<v Speaker 1>So this, these bursts in technology came at a perfect time.

0:21:35.920 --> 0:21:38.760
<v Speaker 1>And I'm sure, again this is not based on my reading.

0:21:38.920 --> 0:21:41.560
<v Speaker 1>I'm sure that in no small part this caused GE

0:21:41.760 --> 0:21:45.240
<v Speaker 1>to grow significantly because they had invested in all these

0:21:45.280 --> 0:21:51.280
<v Speaker 1>different areas, especially home appliances, small appliances. UM. I'm sure

0:21:51.320 --> 0:21:55.560
<v Speaker 1>they made uh tons and tons of cash simply through

0:21:55.920 --> 0:21:59.399
<v Speaker 1>being having it available at the right time, geared up

0:21:59.400 --> 0:22:02.840
<v Speaker 1>in the right a. Um. So this this was a

0:22:02.920 --> 0:22:06.040
<v Speaker 1>huge time for them. So in introducing U two door

0:22:06.080 --> 0:22:08.119
<v Speaker 1>refrigerator freezer that was brand new and that would be

0:22:08.160 --> 0:22:10.600
<v Speaker 1>something that people are gonna want in their homes. They

0:22:10.640 --> 0:22:14.159
<v Speaker 1>also introduced now this was for commercial restaurants, not for homes,

0:22:14.160 --> 0:22:19.840
<v Speaker 1>but they introduced an electronic oven that was it was

0:22:19.920 --> 0:22:25.240
<v Speaker 1>programmable in a sense and actually made an entire industry possible,

0:22:25.520 --> 0:22:28.600
<v Speaker 1>something that maybe we shouldn't thank ge for the fast

0:22:28.640 --> 0:22:33.920
<v Speaker 1>food industry. Yeah, they made custom matching gear all sorts

0:22:33.920 --> 0:22:36.000
<v Speaker 1>of different appliances that you would find in a fast

0:22:36.000 --> 0:22:39.760
<v Speaker 1>food restaurant, uh, for different types of cooking, toasters and

0:22:39.880 --> 0:22:44.280
<v Speaker 1>fryers and all sorts of other stuff. Um and uh yeah,

0:22:44.320 --> 0:22:45.960
<v Speaker 1>I mean the fast food and industry really took off

0:22:46.000 --> 0:22:48.639
<v Speaker 1>after the war was over as well. Um, So you

0:22:48.680 --> 0:22:51.160
<v Speaker 1>could gear up your stuff and have it looked sweet,

0:22:51.240 --> 0:22:53.080
<v Speaker 1>you know, have it all behind the counter where everybody

0:22:53.080 --> 0:22:56.280
<v Speaker 1>could see it. It looked nice. Um. That was that

0:22:56.640 --> 0:23:00.159
<v Speaker 1>you know. It added to the the atmosphere in a

0:23:00.160 --> 0:23:04.719
<v Speaker 1>fast food restaurant. Yeah, in nineteen fifty Wilson, as it is,

0:23:05.440 --> 0:23:07.239
<v Speaker 1>I was supposed to say, I don't have a lot

0:23:07.240 --> 0:23:09.560
<v Speaker 1>of atmosphere. Most the fast food restaurants have been in

0:23:09.560 --> 0:23:11.439
<v Speaker 1>in nineteen But if you you went out, you know,

0:23:11.560 --> 0:23:14.920
<v Speaker 1>for a date or something like that, it would you know,

0:23:15.119 --> 0:23:17.439
<v Speaker 1>I'm learning a lot about Chris on this podcast. In

0:23:17.520 --> 0:23:23.480
<v Speaker 1>nineteen fifty, Charles Wilson steps a complicated guy. Charles Wilson

0:23:23.520 --> 0:23:26.080
<v Speaker 1>stepped down as the president in nineteen fifty and Ralph J.

0:23:26.240 --> 0:23:29.399
<v Speaker 1>Cordner became the new president of ge UH and in

0:23:29.480 --> 0:23:32.280
<v Speaker 1>fifty one they developed the company developed the J seven

0:23:32.359 --> 0:23:36.520
<v Speaker 1>nine military jet engine and very popular military jetting. I

0:23:36.520 --> 0:23:38.920
<v Speaker 1>like the story that that was on the g S

0:23:38.960 --> 0:23:42.960
<v Speaker 1>website about how when the engineers were testing the engine,

0:23:43.080 --> 0:23:45.720
<v Speaker 1>they thought that their instruments must have been broken because

0:23:45.760 --> 0:23:48.560
<v Speaker 1>the efficiency levels were way higher than they expected them

0:23:48.560 --> 0:23:51.719
<v Speaker 1>to be. Like, that's not gonna work this this this

0:23:51.880 --> 0:23:54.159
<v Speaker 1>meter is broken. Go give me a new one. Uh.

0:23:54.200 --> 0:23:58.680
<v Speaker 1>In nineteen fifty two, I think the gate is broken. Yeah, sir, sir,

0:23:58.760 --> 0:24:01.600
<v Speaker 1>you've switched off your targeting COMPU or nineteen fifty two,

0:24:01.800 --> 0:24:06.040
<v Speaker 1>they built an appliance park facility in Kentucky, which is

0:24:06.040 --> 0:24:08.120
<v Speaker 1>great if you need to park your appliances. Yeah, and

0:24:08.160 --> 0:24:10.480
<v Speaker 1>this is this was a company or a part of

0:24:10.480 --> 0:24:14.560
<v Speaker 1>the company that was specifically dedicated to designing and producing

0:24:14.600 --> 0:24:18.040
<v Speaker 1>appliances for the home, and my notes are way off today.

0:24:18.080 --> 0:24:21.840
<v Speaker 1>In nineteen fifty three, they developed the Lexan polycarbonate resin

0:24:22.240 --> 0:24:24.600
<v Speaker 1>oh Man Daniel W. Fox trying to come up with

0:24:24.640 --> 0:24:27.919
<v Speaker 1>a better how how many times have we mentioned this scenario?

0:24:28.119 --> 0:24:30.600
<v Speaker 1>Trying to come up with a better wire enamel comes

0:24:30.680 --> 0:24:34.200
<v Speaker 1>up with alexan, which, if you know what alexan is,

0:24:34.200 --> 0:24:38.399
<v Speaker 1>is a very hard, transparent plastic um which can be

0:24:38.520 --> 0:24:41.000
<v Speaker 1>used in all sorts of things. This is another area

0:24:41.040 --> 0:24:45.240
<v Speaker 1>that GE capitalizes on later. But yeah, um, very very

0:24:45.320 --> 0:24:49.280
<v Speaker 1>useful plastic. Uh. Nineteen fifty four they developed the first

0:24:49.320 --> 0:24:55.400
<v Speaker 1>automatic portable dishwasher called the Mobile Maid. Yes, so um, yeah,

0:24:55.560 --> 0:24:59.119
<v Speaker 1>portable dishwasher. Uh. I'm not gonna make any jokes on

0:24:59.160 --> 0:25:03.680
<v Speaker 1>that either. Nineteen five they developed the first micro miniature

0:25:03.800 --> 0:25:08.359
<v Speaker 1>relay and this was for for aircraft and spacecraft. Yeah,

0:25:08.400 --> 0:25:11.080
<v Speaker 1>and they're still in use. This This is another technology

0:25:11.160 --> 0:25:15.200
<v Speaker 1>G developed that still finds its way into today's aircraft

0:25:15.240 --> 0:25:19.760
<v Speaker 1>and spacecraft. They also developed a method for creating artificial diamonds,

0:25:20.680 --> 0:25:23.680
<v Speaker 1>which are used in industrial applications like drilling. You know

0:25:23.720 --> 0:25:26.440
<v Speaker 1>they have diamond drill bits and stuff. Well, this was

0:25:26.520 --> 0:25:31.000
<v Speaker 1>when they actually developed a technique to create them artificially. Yes,

0:25:31.160 --> 0:25:34.040
<v Speaker 1>diamonds in this case or a grinder's best friend. Um,

0:25:34.160 --> 0:25:37.879
<v Speaker 1>they used these, and we're talking about someone who's actually

0:25:37.880 --> 0:25:40.200
<v Speaker 1>grinding stuff down, not a not a not a sandwich.

0:25:40.560 --> 0:25:44.280
<v Speaker 1>Yes that is correct. Yeah, you don't want industrial diamonds

0:25:44.280 --> 0:25:48.800
<v Speaker 1>in your sandwich. But they are great for grinding stuff down.

0:25:48.800 --> 0:25:51.600
<v Speaker 1>And as a matter of fact, this is not the

0:25:51.640 --> 0:25:55.760
<v Speaker 1>only application of very very hard stuff that they innovate

0:25:55.760 --> 0:25:58.440
<v Speaker 1>in their chemical labs, but we'll come to that later. Yeah,

0:25:58.480 --> 0:26:00.879
<v Speaker 1>diamonds also very useful if you're going to create a

0:26:00.920 --> 0:26:03.840
<v Speaker 1>doomsday device, because they almost all have to have some

0:26:03.960 --> 0:26:07.000
<v Speaker 1>sort of diamond right there in the center to focus

0:26:07.119 --> 0:26:09.639
<v Speaker 1>the energy. You know what I'm talking about, Yes, I

0:26:09.680 --> 0:26:11.879
<v Speaker 1>know exactly what you're talking about. Or some sort of

0:26:11.920 --> 0:26:15.040
<v Speaker 1>a chip that goes along with the diamonds, yes, yes,

0:26:15.200 --> 0:26:18.600
<v Speaker 1>but my my, this this is the next thing that

0:26:18.680 --> 0:26:22.200
<v Speaker 1>I want to talk about in a technology that will

0:26:22.280 --> 0:26:25.960
<v Speaker 1>change the world. For this is the t is not

0:26:26.119 --> 0:26:29.760
<v Speaker 1>as I first imagined, a very early terminator, or maybe

0:26:29.800 --> 0:26:31.560
<v Speaker 1>it is and I just don't know about it. Well

0:26:31.600 --> 0:26:34.520
<v Speaker 1>not not. You know, it's not talking about heart failure.

0:26:34.560 --> 0:26:38.240
<v Speaker 1>Possibly again, I am not a very complex guy. And

0:26:38.280 --> 0:26:41.960
<v Speaker 1>the invention of the first toast our oven, the toaster oven,

0:26:42.560 --> 0:26:44.720
<v Speaker 1>which finds its way on many countertops and is a

0:26:45.119 --> 0:26:47.119
<v Speaker 1>prized possession in my home. I have mine up on

0:26:47.160 --> 0:26:50.760
<v Speaker 1>a little pedestal with a light shining down bold by

0:26:50.800 --> 0:26:52.920
<v Speaker 1>the way that shines right down on a little a little,

0:26:52.960 --> 0:26:55.879
<v Speaker 1>a little angelic choir sings the three notes from NBC

0:26:56.000 --> 0:27:01.159
<v Speaker 1>on there. But no, I it's a useful appliance. You know,

0:27:01.280 --> 0:27:03.080
<v Speaker 1>you're not gonna get an argument out of a I

0:27:03.119 --> 0:27:05.440
<v Speaker 1>don't own a toaster oven, but I have known the

0:27:05.520 --> 0:27:08.159
<v Speaker 1>joys of a toaster oven. It's it's useful, and it

0:27:08.160 --> 0:27:11.399
<v Speaker 1>helps you cook your tad r tots um. Good grief.

0:27:11.640 --> 0:27:15.119
<v Speaker 1>All right. So they also that year created the convert Skylark,

0:27:15.160 --> 0:27:18.879
<v Speaker 1>which I must admit does not truly compete with the

0:27:18.920 --> 0:27:22.240
<v Speaker 1>toastar oven for innovation. All it was was a commercial

0:27:22.359 --> 0:27:24.760
<v Speaker 1>jet engine that was based off the J seven nine

0:27:24.800 --> 0:27:27.639
<v Speaker 1>military engine they had developed a few years earlier. Okay,

0:27:27.640 --> 0:27:30.200
<v Speaker 1>so so in the corporate in the corporate world, here

0:27:30.800 --> 0:27:34.679
<v Speaker 1>you've got your very successful line of toast ars that

0:27:34.920 --> 0:27:38.320
<v Speaker 1>they put in homes. They're very popular with pirates as well.

0:27:38.640 --> 0:27:43.120
<v Speaker 1>Put it in the toastar Um, Jonathan's taking a drink,

0:27:43.119 --> 0:27:46.239
<v Speaker 1>I was hoping to make him spit tea um. But

0:27:46.320 --> 0:27:50.359
<v Speaker 1>you also have this very very business e line of

0:27:50.880 --> 0:27:54.000
<v Speaker 1>very expensive stuff that you're selling jet engines to the

0:27:54.040 --> 0:27:58.520
<v Speaker 1>military and to commercial aspects, so they are they are

0:27:58.560 --> 0:28:01.200
<v Speaker 1>extremely successful both of these. You could say that g

0:28:01.320 --> 0:28:05.960
<v Speaker 1>E at this point has a diversified offering extremely appliances

0:28:06.000 --> 0:28:07.960
<v Speaker 1>for the home and jet engines for the military, and

0:28:07.960 --> 0:28:12.160
<v Speaker 1>they're selling stuff to corporations to that rely on plastics

0:28:12.200 --> 0:28:16.040
<v Speaker 1>and chemicals like the neural resin developed in n s

0:28:16.240 --> 0:28:19.879
<v Speaker 1>by Allen S. Hay of the Research Laboratory, and it

0:28:19.920 --> 0:28:22.879
<v Speaker 1>was this was an important development because this was a

0:28:22.960 --> 0:28:26.399
<v Speaker 1>kind of plastic that still stay stays strong even at

0:28:26.480 --> 0:28:30.160
<v Speaker 1>high temperatures, which made it ideal for industrial use. Yes,

0:28:30.280 --> 0:28:32.159
<v Speaker 1>you know you wanted. That was one of the problems

0:28:32.160 --> 0:28:35.320
<v Speaker 1>with plastics is that, you know, as the temperatures increase,

0:28:35.440 --> 0:28:38.360
<v Speaker 1>the plastic would become brittle or it would start to melt.

0:28:38.760 --> 0:28:41.120
<v Speaker 1>It would it would just it would not be useful anymore.

0:28:41.200 --> 0:28:44.640
<v Speaker 1>So there were some lots of industries actually that just

0:28:44.680 --> 0:28:46.840
<v Speaker 1>could not really use that much plastic in what they

0:28:46.920 --> 0:28:50.640
<v Speaker 1>did because it just wasn't stable. This helped fix that

0:28:50.800 --> 0:28:54.120
<v Speaker 1>problem in that there was. You know, for for certain applications,

0:28:54.560 --> 0:28:57.640
<v Speaker 1>this plastic could maintain its its integrity even at those

0:28:57.720 --> 0:29:01.040
<v Speaker 1>high temperatures. Yes, no, no matter bribing will cause it

0:29:01.080 --> 0:29:06.320
<v Speaker 1>to melt. Um very high integrity. Seven, you've got the

0:29:06.360 --> 0:29:09.600
<v Speaker 1>J ninety three, the successor to the the other military

0:29:09.680 --> 0:29:11.560
<v Speaker 1>jet engine that we talked about just a moment ago.

0:29:11.720 --> 0:29:14.920
<v Speaker 1>Supersonic jets used the J ninety three. They could go

0:29:15.160 --> 0:29:20.360
<v Speaker 1>three times the speed of sound um and they did

0:29:20.480 --> 0:29:24.560
<v Speaker 1>put that on the experimental XP seventy bomber um. So

0:29:25.480 --> 0:29:29.680
<v Speaker 1>that year they also opened the world's first licensed nuclear

0:29:29.720 --> 0:29:33.480
<v Speaker 1>power plant. Uh. They unlicensed nuclear power plants where, of

0:29:33.480 --> 0:29:36.600
<v Speaker 1>course all over the place at that point. Uh. You know,

0:29:36.680 --> 0:29:40.000
<v Speaker 1>every little kid would instead of operating a lemonade stand,

0:29:40.000 --> 0:29:41.680
<v Speaker 1>would be like, Mom, I'm going to go out and

0:29:41.960 --> 0:29:45.160
<v Speaker 1>harvest some uranium and create a fission reactor in the

0:29:45.160 --> 0:29:48.520
<v Speaker 1>backyard and have an unlicensed nuclear power plant. And they'd say,

0:29:48.760 --> 0:29:57.120
<v Speaker 1>just be home before supper I made. Oh. In seven,

0:29:57.200 --> 0:30:01.040
<v Speaker 1>my brother was born and Robert h. When Tworf Junior

0:30:01.320 --> 0:30:06.360
<v Speaker 1>came up with borazon, Yes, cubic born nitrite apparently was

0:30:06.480 --> 0:30:09.920
<v Speaker 1>not right. I should say, yes, not born. Um, that's

0:30:09.960 --> 0:30:13.360
<v Speaker 1>the character. And Lord of the rings actually Boramir's little

0:30:13.400 --> 0:30:16.720
<v Speaker 1>cousin born. He was not a very I thought I

0:30:16.760 --> 0:30:19.200
<v Speaker 1>was loopy. Um. No, this is the chemical I was

0:30:19.240 --> 0:30:21.560
<v Speaker 1>talking about, or the substance I was talking about a

0:30:21.560 --> 0:30:24.520
<v Speaker 1>few moments ago. Um. It is an artificial substance. But

0:30:24.640 --> 0:30:28.360
<v Speaker 1>it's second in hardness only two diamonds. And it can

0:30:28.400 --> 0:30:31.600
<v Speaker 1>and it can operate at temperatures higher than diamonds can. Yes,

0:30:31.640 --> 0:30:34.680
<v Speaker 1>diamonds will burn at a certain point, believe it or not. Um,

0:30:34.720 --> 0:30:37.920
<v Speaker 1>And I imagine that has to be really hot, pretty

0:30:38.000 --> 0:30:40.800
<v Speaker 1>darn hot, I think is the technical term. Yes, but

0:30:41.080 --> 0:30:45.880
<v Speaker 1>borison will will substitu will continue to exist at at

0:30:45.880 --> 0:30:50.120
<v Speaker 1>those temperatures and temperature. U should I go into the

0:30:50.200 --> 0:30:54.000
<v Speaker 1>next exciting home appliance? Well, before we do, there's something

0:30:54.000 --> 0:30:58.440
<v Speaker 1>else that happens. You mean, yes, something else happens too

0:30:58.520 --> 0:31:00.520
<v Speaker 1>that I should mention before we go into the appliance.

0:31:00.760 --> 0:31:04.400
<v Speaker 1>So in nine, Philip D. Reid steps down as chairman.

0:31:05.040 --> 0:31:08.640
<v Speaker 1>So Cordiner, who was the president, now becomes the chairman

0:31:08.680 --> 0:31:12.000
<v Speaker 1>and CEO. Right, So he transitions into the chairman and

0:31:12.040 --> 0:31:15.360
<v Speaker 1>CEO role, and Gerald L. Philippe comes in as president.

0:31:15.400 --> 0:31:18.160
<v Speaker 1>Now this is important because it starts to show a

0:31:18.200 --> 0:31:22.240
<v Speaker 1>transition from the way their corporate structure was in the

0:31:22.280 --> 0:31:25.400
<v Speaker 1>earlier days. Eventually, we're going to get to a point

0:31:25.840 --> 0:31:28.960
<v Speaker 1>where you have one person as chairman and CEO and

0:31:29.000 --> 0:31:32.400
<v Speaker 1>you don't have a president anymore. So we're coming up

0:31:32.400 --> 0:31:35.360
<v Speaker 1>to that point. We're not there yet, but that's why

0:31:35.480 --> 0:31:37.640
<v Speaker 1>we've You know, we've now got a guy who's transitioned

0:31:37.640 --> 0:31:39.600
<v Speaker 1>out of president to become chairman and CEO, and a

0:31:39.640 --> 0:31:43.160
<v Speaker 1>new fellow has come in as president. And now what

0:31:43.200 --> 0:31:50.000
<v Speaker 1>was the amazing invention that G introduced in nineteen fifty eight. Yes,

0:31:50.280 --> 0:31:54.040
<v Speaker 1>dogs and cats everywhere learned to come scampering into your

0:31:54.120 --> 0:31:58.480
<v Speaker 1>kitchen whenever this device is activated, which is funny for

0:31:58.520 --> 0:32:01.880
<v Speaker 1>two reasons. One, um, my cats do that, and the

0:32:01.880 --> 0:32:04.360
<v Speaker 1>cat food we have doesn't come in that kind of

0:32:04.360 --> 0:32:07.160
<v Speaker 1>a can. Uh. The other thing is G makes that

0:32:07.240 --> 0:32:11.800
<v Speaker 1>joke on its own website. Does it really Yes? On

0:32:11.840 --> 0:32:14.960
<v Speaker 1>the timeline I actually went to Uh, it says and

0:32:15.280 --> 0:32:17.840
<v Speaker 1>dogs and cats everywhere learn a new sound, and and

0:32:17.960 --> 0:32:20.320
<v Speaker 1>I thought I was being funny and original. It turns

0:32:20.320 --> 0:32:22.480
<v Speaker 1>out that I was making a reference to something I

0:32:22.520 --> 0:32:25.560
<v Speaker 1>hadn't even read. Yeah, but that doesn't mean it's not

0:32:25.680 --> 0:32:30.000
<v Speaker 1>funny and we are. We are teasing ge sort of

0:32:30.080 --> 0:32:33.680
<v Speaker 1>about the toaster oven and the can opener and these appliances,

0:32:33.720 --> 0:32:37.360
<v Speaker 1>but uh, they really were fulfilling their goal of trying

0:32:37.400 --> 0:32:41.800
<v Speaker 1>to make life easier for people through electrical stuff. Yeah. Yeah,

0:32:42.440 --> 0:32:45.920
<v Speaker 1>when you compare it to something like the second hardest

0:32:45.960 --> 0:32:49.840
<v Speaker 1>material known demand um, or you know, something something that

0:32:49.840 --> 0:32:53.800
<v Speaker 1>that's only outstripped by diamonds, that sort of stuff, it

0:32:53.880 --> 0:32:57.680
<v Speaker 1>seems it seems, you know, tiny and silly in comparison,

0:32:57.720 --> 0:33:00.880
<v Speaker 1>but jet engines or jet engines or or all the

0:33:00.920 --> 0:33:04.560
<v Speaker 1>medical equipment that makes But the truth is is that

0:33:04.640 --> 0:33:07.640
<v Speaker 1>these things did make life easier. And hey, I got

0:33:07.640 --> 0:33:09.959
<v Speaker 1>an electric can opener. I have an electric can opener too,

0:33:09.960 --> 0:33:12.400
<v Speaker 1>and I use it. And well I'm a left hander. Okay,

0:33:12.440 --> 0:33:14.160
<v Speaker 1>so a left hander trying to use a can opener

0:33:14.160 --> 0:33:16.000
<v Speaker 1>at a good point. All right, guys, if you, if

0:33:16.000 --> 0:33:19.600
<v Speaker 1>you want to know an exercise and frustration, find a

0:33:19.640 --> 0:33:22.920
<v Speaker 1>left hander and ask them about using a manual can opener,

0:33:23.080 --> 0:33:27.520
<v Speaker 1>even left handed can openers. But I digress. Anyway, they

0:33:27.880 --> 0:33:30.360
<v Speaker 1>were making stuff that really did make life easier, and

0:33:31.040 --> 0:33:33.960
<v Speaker 1>we take it for granted. Now, I mean, you think about, like,

0:33:34.280 --> 0:33:36.080
<v Speaker 1>think about how long it takes you to heat something

0:33:36.160 --> 0:33:39.120
<v Speaker 1>up using a microwave, for example, and then think about

0:33:39.160 --> 0:33:41.360
<v Speaker 1>how long it would take you if you were to

0:33:41.440 --> 0:33:45.520
<v Speaker 1>use a conventional oven arrange top for that's a lot

0:33:45.520 --> 0:33:48.000
<v Speaker 1>more energy as well. That's also true. But yeah, look

0:33:48.000 --> 0:33:50.640
<v Speaker 1>at any directions, like if you ever buy any frozen

0:33:50.680 --> 0:33:54.440
<v Speaker 1>food that has directions for either using the oven versus

0:33:54.480 --> 0:34:00.320
<v Speaker 1>a microwave, look at the amount of time between those two. A. Well,

0:34:00.400 --> 0:34:05.360
<v Speaker 1>here you go. You got ge pioneering refrigeration which makes

0:34:05.360 --> 0:34:09.600
<v Speaker 1>frozen food possible or or practical. Let's say, um, you

0:34:09.640 --> 0:34:12.799
<v Speaker 1>can go to the Antarctic if you want to, um

0:34:13.000 --> 0:34:15.520
<v Speaker 1>where food. Well, they you know, used to bring in

0:34:15.600 --> 0:34:18.960
<v Speaker 1>ice from other from other climates or or you know,

0:34:19.000 --> 0:34:22.200
<v Speaker 1>they'd have to make it at these uh complicated refrigeration

0:34:22.239 --> 0:34:25.560
<v Speaker 1>places and sawdust and then move it across as fast

0:34:25.600 --> 0:34:28.480
<v Speaker 1>as they could. So so you know this there there

0:34:28.520 --> 0:34:31.120
<v Speaker 1>the technologies that they're working on make frozen food possible.

0:34:31.120 --> 0:34:33.640
<v Speaker 1>And then when you get it home you can store it,

0:34:34.320 --> 0:34:37.520
<v Speaker 1>uh and then you uh you know, open it up

0:34:37.560 --> 0:34:42.560
<v Speaker 1>and stick it in an oven, which they helped uh pioneer,

0:34:42.560 --> 0:34:47.799
<v Speaker 1>and then the magnetrons for microwave ovens. So either way, uh,

0:34:47.840 --> 0:34:51.880
<v Speaker 1>this is something frozen food in your home is really

0:34:51.920 --> 0:34:57.200
<v Speaker 1>made practical by you know, people like gee, so yeah, no,

0:34:57.320 --> 0:34:59.479
<v Speaker 1>and don't mean to to make fun. We're teasing because

0:34:59.480 --> 0:35:01.800
<v Speaker 1>it's such a compared to the other compared to the

0:35:01.840 --> 0:35:03.920
<v Speaker 1>others of it seems so so menacing. Yeah, it's a

0:35:03.920 --> 0:35:06.360
<v Speaker 1>big deal in a way. And they also did something

0:35:06.480 --> 0:35:10.439
<v Speaker 1>another lighting innovation in fifty nine with the the halogen light. Yes,

0:35:10.440 --> 0:35:14.280
<v Speaker 1>the halogen lamps, so again another way to light areas.

0:35:14.320 --> 0:35:16.960
<v Speaker 1>They were able to create very small bulbs that could

0:35:17.000 --> 0:35:19.880
<v Speaker 1>put out quite a bit of light. And so a

0:35:19.920 --> 0:35:23.400
<v Speaker 1>lot of death lamps use halogen bulbs. Yes, less common

0:35:23.400 --> 0:35:26.160
<v Speaker 1>than they used to be, the stand lamps, the torch

0:35:26.239 --> 0:35:27.960
<v Speaker 1>lamps that they used to have in the nineties. Yeah,

0:35:27.960 --> 0:35:29.839
<v Speaker 1>and there's there's some more now that ayre coming out

0:35:29.880 --> 0:35:32.359
<v Speaker 1>with things like led bulbs. But hey, you know what,

0:35:32.600 --> 0:35:34.399
<v Speaker 1>you just got their finger in that pie too. Yeah,

0:35:34.480 --> 0:35:37.040
<v Speaker 1>we'll get into that. Oh yeah. And in nineteen sixty

0:35:37.239 --> 0:35:40.680
<v Speaker 1>Discovery thirteen, which is it turns out or not several

0:35:40.719 --> 0:35:44.680
<v Speaker 1>of our parent companies employees, no, Discovery thirteen is well,

0:35:44.760 --> 0:35:47.720
<v Speaker 1>it's technically it's a satellite, yes, And it was the

0:35:47.719 --> 0:35:50.680
<v Speaker 1>the it ended up being the first the reentry vehicle

0:35:50.680 --> 0:35:54.359
<v Speaker 1>for the thirteen ended up being the first one retrieved

0:35:54.600 --> 0:35:57.680
<v Speaker 1>after it was in orbit. First man made object in

0:35:57.800 --> 0:36:01.600
<v Speaker 1>orbit that was successfully retrieved. Yes, not like a Sputnik,

0:36:01.680 --> 0:36:04.279
<v Speaker 1>which is still out there somewhere. I think, actually I

0:36:04.280 --> 0:36:07.000
<v Speaker 1>think Sputnik did it crash. I think I think it crashed.

0:36:07.040 --> 0:36:09.080
<v Speaker 1>I think it burnt up and crashed. I'm pretty sure.

0:36:09.120 --> 0:36:10.560
<v Speaker 1>I mean, I don't have it right in front of me.

0:36:10.640 --> 0:36:12.319
<v Speaker 1>But they didn't retrieve it, right, No, that one was

0:36:12.360 --> 0:36:14.759
<v Speaker 1>not retrieved, nor was it necessary to retrieve it, because

0:36:14.760 --> 0:36:21.040
<v Speaker 1>the Sputnik really didn't do anything other than bap exactly. So. Uh.

0:36:21.080 --> 0:36:24.680
<v Speaker 1>But this this satellite orbited the Earth seventeen times within

0:36:24.680 --> 0:36:27.360
<v Speaker 1>about twenty seven hours and took lots of color photos

0:36:27.560 --> 0:36:31.520
<v Speaker 1>of the Earth from space. Yes, um, And it was

0:36:31.960 --> 0:36:35.200
<v Speaker 1>from up to seven hundred miles so not especially far

0:36:35.320 --> 0:36:42.080
<v Speaker 1>out space. Nuts um. Nineteen sixty one. Automatic toothbrush made

0:36:42.120 --> 0:36:45.239
<v Speaker 1>possible by smaller motors. And we're chargeable batteries. Yes, we're

0:36:45.280 --> 0:36:50.040
<v Speaker 1>chargeable batteries. Very important. Uh, automatic toothbrush is nothing to

0:36:50.160 --> 0:36:54.640
<v Speaker 1>sneeze at. I love my automatic toothbrush. Yes. Uh, it's

0:36:54.760 --> 0:37:00.440
<v Speaker 1>nineteen sixty two. They opened a space center in Valley Forge, Pennsylvania. Yes,

0:37:01.280 --> 0:37:03.560
<v Speaker 1>because in sixty two, you know, we're talking about the

0:37:03.600 --> 0:37:06.360
<v Speaker 1>space race now, so we're talking about the that time

0:37:06.360 --> 0:37:08.799
<v Speaker 1>in the United States history where they were we were

0:37:08.840 --> 0:37:12.439
<v Speaker 1>really geared up against the Soviet Union to try and

0:37:12.880 --> 0:37:15.279
<v Speaker 1>land men on the Moon and and be out in

0:37:15.360 --> 0:37:18.320
<v Speaker 1>space before them. And you know, some races, the Russians

0:37:18.320 --> 0:37:21.000
<v Speaker 1>one and some races the Americans one and uh G

0:37:21.280 --> 0:37:23.960
<v Speaker 1>played a big part in that. They actually produced a

0:37:24.000 --> 0:37:28.080
<v Speaker 1>lot of the electrical systems and censors that would be

0:37:28.200 --> 0:37:31.920
<v Speaker 1>used on during the space race. Yeah. Um. And this

0:37:32.239 --> 0:37:36.160
<v Speaker 1>also produced the uh, the famous quote, uh, Houston, we

0:37:36.160 --> 0:37:38.400
<v Speaker 1>have a problem. No, I'm sorry, this is Valley Forge

0:37:38.600 --> 0:37:41.840
<v Speaker 1>you want and they you know, never mind um. And

0:37:41.880 --> 0:37:44.319
<v Speaker 1>they also in six all of our jokes are are

0:37:44.400 --> 0:37:47.680
<v Speaker 1>are surefire hits. No, No, I changed it in mid air,

0:37:47.719 --> 0:37:52.440
<v Speaker 1>which I shouldn't. The Luca Locks lamp um, which you

0:37:52.520 --> 0:37:54.680
<v Speaker 1>probably haven't heard of. They used it in factories in

0:37:54.719 --> 0:37:59.120
<v Speaker 1>an outdoor environments. But they again this is another chemical

0:37:59.719 --> 0:38:03.520
<v Speaker 1>uh breakthrough for them because they used translucent ceramics to

0:38:03.600 --> 0:38:07.040
<v Speaker 1>make this light possible, uh, you know, long lived light

0:38:07.280 --> 0:38:09.960
<v Speaker 1>that they could put in these environments and leave there

0:38:10.040 --> 0:38:12.319
<v Speaker 1>for a while. And the ceramics were really important that

0:38:12.360 --> 0:38:16.080
<v Speaker 1>they also kept in the heat generated by the lamp,

0:38:16.120 --> 0:38:18.479
<v Speaker 1>because otherwise running these lamps would just make the whole

0:38:18.480 --> 0:38:23.160
<v Speaker 1>area really hot. So the ceramics were there really to

0:38:23.600 --> 0:38:25.719
<v Speaker 1>kind of keep the heat in. But they had to be,

0:38:26.239 --> 0:38:28.440
<v Speaker 1>you know, transparent. They had to be at least translucent

0:38:28.480 --> 0:38:32.360
<v Speaker 1>to let through because otherwise you just have really hot

0:38:32.360 --> 0:38:35.799
<v Speaker 1>ceramic cup in a glass jar, which wouldn't really be

0:38:35.880 --> 0:38:40.040
<v Speaker 1>terribly useful. Do not want the In nineteen sixty two,

0:38:40.120 --> 0:38:44.400
<v Speaker 1>they also ge also had another UH invention come out.

0:38:44.440 --> 0:38:47.600
<v Speaker 1>A g engineer by the name of Robert Hall invented

0:38:48.080 --> 0:38:52.200
<v Speaker 1>a semiconductor injection laser, also known as a solid state laser.

0:38:52.480 --> 0:38:54.560
<v Speaker 1>I am so impressed that you said it twice the

0:38:54.600 --> 0:38:58.719
<v Speaker 1>normal way. So what's the laser instead lasers? See, if

0:38:58.760 --> 0:39:00.799
<v Speaker 1>you hadn't pointed it out, you might have gotten away

0:39:00.840 --> 0:39:03.200
<v Speaker 1>with a whole episode help me doing that. I'm surprised

0:39:03.200 --> 0:39:05.920
<v Speaker 1>that you didn't talk about the super conducting magnet that

0:39:05.960 --> 0:39:08.120
<v Speaker 1>they came up to. Well, they also there's also that

0:39:08.160 --> 0:39:10.920
<v Speaker 1>as well. I mine, because I pulled my notes from

0:39:10.920 --> 0:39:12.880
<v Speaker 1>so many different sources, mine are in a slightly different

0:39:12.920 --> 0:39:15.480
<v Speaker 1>order than yours, UH than Uh, you know, you you

0:39:15.520 --> 0:39:18.160
<v Speaker 1>grabbed your sources. I grabbed mine. So the next one

0:39:18.200 --> 0:39:21.520
<v Speaker 1>I had was this, uh, this laser which, by the way,

0:39:21.840 --> 0:39:24.839
<v Speaker 1>a solid state laser, yes, which which is important. It's

0:39:24.880 --> 0:39:28.400
<v Speaker 1>what forms the basis of technology like CD ROM drives

0:39:28.400 --> 0:39:30.320
<v Speaker 1>and t D ROM drives, where you have this solid

0:39:30.320 --> 0:39:33.480
<v Speaker 1>state laser as part of the system. It reduced the

0:39:33.600 --> 0:39:38.040
<v Speaker 1>size that you would need to create a laser. Perhaps

0:39:38.040 --> 0:39:39.800
<v Speaker 1>if you had one of those diamonds we talked about

0:39:39.800 --> 0:39:43.120
<v Speaker 1>earlier than you could have your doomsday device. Yes, you

0:39:43.120 --> 0:39:45.520
<v Speaker 1>could take over the entire Try state area. So you

0:39:45.520 --> 0:39:48.000
<v Speaker 1>want to talk about some I'm not gonna do dooven sharts.

0:39:48.200 --> 0:39:51.440
<v Speaker 1>You're gonna talk about some some magnets, yes, well one

0:39:51.480 --> 0:39:55.600
<v Speaker 1>in particular, they came up with a super conducting magnet

0:39:55.680 --> 0:40:00.640
<v Speaker 1>that which is amazing to me to think about a

0:40:00.719 --> 0:40:06.160
<v Speaker 1>hundred thousand gauss that's a pretty big magnet um. Which

0:40:06.200 --> 0:40:08.919
<v Speaker 1>is funny that I say that, uh to me at least,

0:40:08.960 --> 0:40:12.880
<v Speaker 1>because that's only the beginning the reason you might be

0:40:12.960 --> 0:40:17.800
<v Speaker 1>interested in this. We haven't talked about gees medical stuff

0:40:18.080 --> 0:40:21.879
<v Speaker 1>much um on this particular podcast, and the last one

0:40:21.920 --> 0:40:24.280
<v Speaker 1>we we talked about how they were on the forefront

0:40:24.360 --> 0:40:29.720
<v Speaker 1>of X rays. Right as UH mr or Mr Runton,

0:40:30.400 --> 0:40:32.839
<v Speaker 1>I have such a trouble with his name. UH came

0:40:32.920 --> 0:40:36.080
<v Speaker 1>up with or realized that X rays existed and what

0:40:36.120 --> 0:40:40.640
<v Speaker 1>they could do. UH. GE almost immediately, UH within the

0:40:40.680 --> 0:40:43.520
<v Speaker 1>next year came up with a machine that could produce

0:40:43.680 --> 0:40:47.040
<v Speaker 1>X rays and was used for medical imaging, and UH

0:40:47.239 --> 0:40:52.280
<v Speaker 1>it started making improvements on this. This giant, huge, enormous

0:40:52.360 --> 0:40:55.600
<v Speaker 1>magnet that they came up with, superconducting magnet, UH is

0:40:55.640 --> 0:40:59.440
<v Speaker 1>going to play a huge part in gees medical technology

0:40:59.520 --> 0:41:02.280
<v Speaker 1>going for word, because it is this type of magnet

0:41:02.360 --> 0:41:05.080
<v Speaker 1>that they're going to use in their magnetic resonance UH

0:41:05.280 --> 0:41:10.520
<v Speaker 1>devices of different types later. So not yet. I've got

0:41:10.520 --> 0:41:13.239
<v Speaker 1>two other things to round out of going up to

0:41:13.320 --> 0:41:17.160
<v Speaker 1>nineteen sixty seven. Ones In nineteen sixty three, which is

0:41:17.200 --> 0:41:20.480
<v Speaker 1>when Fred J. Borch became the president and CEO and

0:41:20.520 --> 0:41:24.160
<v Speaker 1>he and he replaced cordon Er and UH that's the

0:41:24.239 --> 0:41:28.600
<v Speaker 1>same year that GE developed the self cleaning oven P. Seven.

0:41:29.160 --> 0:41:32.040
<v Speaker 1>I had a UM I actually just replaced in my

0:41:32.080 --> 0:41:36.279
<v Speaker 1>father's house. A subsequent oven that followed that with the

0:41:36.440 --> 0:41:41.240
<v Speaker 1>self cleaning stuff, which is a purolytics system, which basically

0:41:41.280 --> 0:41:43.399
<v Speaker 1>means that you locked down the darn thing and heat

0:41:43.440 --> 0:41:46.919
<v Speaker 1>it up until it just burns the stuff off, which

0:41:46.960 --> 0:41:52.640
<v Speaker 1>really smells terrible. UM. However, the engineers involved were granted

0:41:52.800 --> 0:41:57.080
<v Speaker 1>around hundred patents for the technologies that they used in

0:41:57.080 --> 0:42:00.279
<v Speaker 1>creating that oven. So that's a big deal. And in

0:42:00.480 --> 0:42:04.160
<v Speaker 1>sixty seven Fred J. Borch becomes the chairman and CEO,

0:42:04.320 --> 0:42:08.120
<v Speaker 1>so transitions from president CEO to chairman and CEO. And

0:42:08.560 --> 0:42:11.000
<v Speaker 1>that that brings me to the end of this era.

0:42:11.040 --> 0:42:12.479
<v Speaker 1>Do you have something else you want to add before

0:42:12.480 --> 0:42:19.080
<v Speaker 1>we wrap up? Jacob G. Roboton our robot in uh

0:42:19.320 --> 0:42:23.320
<v Speaker 1>came up with a high efficiency X ray phosphor um

0:42:23.360 --> 0:42:27.960
<v Speaker 1>and and this is not uh exciting exciting, However, it

0:42:28.400 --> 0:42:32.560
<v Speaker 1>did improve the efficiency of X ray machines that they created.

0:42:33.120 --> 0:42:37.200
<v Speaker 1>UM that would reduce you know, you guys listening, I'll

0:42:37.200 --> 0:42:39.799
<v Speaker 1>probably know that X rays. It's not a good idea

0:42:39.840 --> 0:42:43.360
<v Speaker 1>to be exposed to X rays UM at high levels

0:42:43.760 --> 0:42:45.560
<v Speaker 1>you want to be you want the picture to be taken,

0:42:45.560 --> 0:42:47.839
<v Speaker 1>and then that's it just exposed to film and let's

0:42:47.840 --> 0:42:50.239
<v Speaker 1>get it over with because it can be dangerous. Yes,

0:42:50.280 --> 0:42:54.799
<v Speaker 1>it's ionizing radiation. UM. This technology, UH that I just

0:42:54.840 --> 0:42:57.799
<v Speaker 1>spoke of a moment ago reduces patient exposure to a

0:42:57.880 --> 0:43:00.440
<v Speaker 1>quarter of what they were being exposed to before. So

0:43:00.480 --> 0:43:04.160
<v Speaker 1>that's significant that that's much safer for the patient. Uh.

0:43:04.160 --> 0:43:07.880
<v Speaker 1>And definite improvement in technology, but not you know, particularly

0:43:07.920 --> 0:43:10.560
<v Speaker 1>exciting for the man on the street. Yeah, unless that

0:43:10.600 --> 0:43:12.839
<v Speaker 1>man on the street has just broken a leg. Yes,

0:43:13.440 --> 0:43:16.400
<v Speaker 1>which get that man off the street. Not glamorous, but

0:43:16.800 --> 0:43:21.160
<v Speaker 1>very very important. Yes. So this wraps up episode two

0:43:21.280 --> 0:43:24.520
<v Speaker 1>of the g E story. We will finish with episode three,

0:43:25.040 --> 0:43:28.000
<v Speaker 1>so stay tuned for our next episode where we will

0:43:28.040 --> 0:43:31.399
<v Speaker 1>conclude and talk about all sorts of stuff, starting with

0:43:32.040 --> 0:43:37.200
<v Speaker 1>a short visit to the moon. And if you guys

0:43:37.239 --> 0:43:40.640
<v Speaker 1>have any suggestions for topics we should cover. You had it.

0:43:40.760 --> 0:43:44.160
<v Speaker 1>You held it together so well until like three seconds

0:43:44.160 --> 0:43:46.120
<v Speaker 1>before I did that. Now, if you guys have any

0:43:46.160 --> 0:43:48.279
<v Speaker 1>suggestions for a topic that we should cover here on

0:43:48.320 --> 0:43:50.880
<v Speaker 1>tech Stuff, please let us know. You can write an email.

0:43:50.920 --> 0:43:53.920
<v Speaker 1>That address is tech stuff at Discovery dot com or

0:43:54.000 --> 0:43:57.040
<v Speaker 1>send us a message on Twitter or Facebook. You can

0:43:57.080 --> 0:44:00.440
<v Speaker 1>find us there. We are, in fact there, we use

0:44:00.520 --> 0:44:05.200
<v Speaker 1>the handle text stuff hs W track us down, follow us,

0:44:05.280 --> 0:44:08.520
<v Speaker 1>befriend us, become one of our bosom buddies, and let

0:44:08.640 --> 0:44:10.560
<v Speaker 1>us know what you would like us to talk about

0:44:10.600 --> 0:44:13.160
<v Speaker 1>in future episodes, and Chris and I will talk to

0:44:13.160 --> 0:44:17.880
<v Speaker 1>you again really soon. Be sure to check out our

0:44:17.880 --> 0:44:21.280
<v Speaker 1>new video podcast, Stuff from the Future. Join How Stuff

0:44:21.280 --> 0:44:24.200
<v Speaker 1>Work staff as we explore the most promising and perplexing

0:44:24.280 --> 0:44:28.480
<v Speaker 1>possibilities of tomorrow. The House to Works iPhone app has

0:44:28.560 --> 0:44:35.920
<v Speaker 1>arrived down at it Today on iTunes, brought to you

0:44:36.000 --> 0:44:39.359
<v Speaker 1>by the reinvented two thousand twelve camera. It's ready, are

0:44:39.440 --> 0:44:39.600
<v Speaker 1>you