WEBVTT - Week in Tech: Nintendo Thinks Sideways

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<v Speaker 1>Welcome to tech Stuff, a production of iHeart Podcasts and Kaleidoscope.

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<v Speaker 1>I'm Mas Valoshian and today Cara Price and I will

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<v Speaker 1>bring you the headlines this week, including the future of

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<v Speaker 1>search on the web, Ukrainian drone striking deep within Russia, and.

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<v Speaker 2>The very real security risks of vibe coding.

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<v Speaker 1>Then on tech Support you'll talk to Dexter Thomas of

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<v Speaker 1>the kill Switch podcast all about Nintendo, its history and

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<v Speaker 1>where it's a new console. The Switch too fits into

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<v Speaker 1>its legacy.

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<v Speaker 3>Google Yokoy is the person who may Nintendo what it

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<v Speaker 3>is today without him, if they still existed, they would

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<v Speaker 3>still be making playing cards.

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<v Speaker 1>All of that on the weekend. Take It's Friday, June

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<v Speaker 1>sixth Cara Price.

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<v Speaker 2>It is good to be back.

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<v Speaker 4>I don't even recognize that voice.

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<v Speaker 2>What hell, it's better now, but my voice. I lost

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<v Speaker 2>my voice. I had laryngite. It's like this.

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<v Speaker 4>Which is a nightmare for a podcast host in heaven.

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<v Speaker 1>For your wife, well, I get even more needy when

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<v Speaker 1>I can't speak. It turns out read me exactly, and

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<v Speaker 1>she has read notes. In fact, I was on a

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<v Speaker 1>flight back from London on Monday last week and.

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<v Speaker 2>My voice was literally couldn't speakers like this.

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<v Speaker 1>And it was freezing cold on the flight, and I

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<v Speaker 1>already wrapped one blanket around my neck and to try

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<v Speaker 1>and kind of preserve the last hint of whisper. So

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<v Speaker 1>I wrote a note on my phone for the airs

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<v Speaker 1>tudors and said, it's very cold. Do you have any

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<v Speaker 1>more blankets? And I handed it to her and she

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<v Speaker 1>went from quite stern to totally lit up and so

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<v Speaker 1>talking to me in sign language. She was so excited

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<v Speaker 1>to show off the sign and you were like, it

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<v Speaker 1>was like, I felt so ashamed that I couldn't speak

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<v Speaker 1>sign language at that moment.

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<v Speaker 4>But that's another that's for another day.

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<v Speaker 1>Actually, And actually I was nervous were landing because you know,

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<v Speaker 1>obviously you hear all these stories about your non US

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<v Speaker 1>citizens crossing the border. I was like, oh my god,

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<v Speaker 1>imagine if this is the day they choose to interrogate me.

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<v Speaker 1>I literally can't speak. I'm gonna be there for a

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<v Speaker 1>long hass the time.

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<v Speaker 4>It'll also be the best excuse. Sorry I can't do it,

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<v Speaker 4>but you were somehow last week given the gift of speech.

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<v Speaker 1>Gift of technology gave me the gift of speech. So

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<v Speaker 1>I found this app called WISP, And.

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<v Speaker 4>While I was asking, did you just google this?

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<v Speaker 1>I googled apps that can turn whispers into speech.

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<v Speaker 2>And that would go figure. There is one.

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<v Speaker 1>It's called WISP. And obviously I was at home feeling

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<v Speaker 1>sorry for myself being able to speak, so I was like,

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<v Speaker 1>how can I get some attention? I made a video

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<v Speaker 1>of myself in WISP and it revoiced me, and I

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<v Speaker 1>put it in our slack.

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<v Speaker 5>So you've lays, So I'm going to play it again,

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<v Speaker 5>ais As you know, I can literally only talk in

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<v Speaker 5>a whisper. Right now, I just got a lot of writers,

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<v Speaker 5>but maybe something we could lead next week's episode with.

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<v Speaker 1>So I was right, we are leading this week's episode,

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<v Speaker 1>and here we are leading the episode.

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<v Speaker 4>You sound sort of like a Dutch survivor after a

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<v Speaker 4>very long mission being rescued. Only it's true the end

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<v Speaker 4>of a mission.

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<v Speaker 2>It's a Dutch app.

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<v Speaker 1>Yeah, and so I think you can train it on

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<v Speaker 1>your voice to sound like you, but I didn't have

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<v Speaker 1>a voice to train it all, so I had to

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<v Speaker 1>use the default, which was indeed Dutch.

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<v Speaker 2>There's two options.

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<v Speaker 1>You can make a selfie video whispering that revoices you,

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<v Speaker 1>or you can call on the phone, and of course.

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<v Speaker 4>Were you speaking in real time?

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<v Speaker 2>I was speaking like this and it was translating in.

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<v Speaker 4>Real in real time. That's incredible.

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<v Speaker 2>I called my mum with it. She said, I hate this.

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<v Speaker 2>Never do this to me again.

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<v Speaker 4>It was I mean, I just think it was incredible

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<v Speaker 4>that you could do. Because if you remember when we

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<v Speaker 4>did sleep, we had to pre record.

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<v Speaker 2>This was our podcast that we hosted together six years ago.

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<v Speaker 4>Six years ago now, and basically I had to train

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<v Speaker 4>an AI model on my voice and then I couldn't

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<v Speaker 4>do it in real time.

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<v Speaker 2>Yes, obviously I'm lucky. I normally have a voice.

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<v Speaker 1>Yes, as you know, yes I do. I do, but

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<v Speaker 1>there are some people who don't. And you know, I

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<v Speaker 1>think Whispy isn't really designed for the laryngitis sufferer who

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<v Speaker 1>needs some extra attention. It's designed for people who've actually

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<v Speaker 1>lost their voices, either to cancer or to trauma or

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<v Speaker 1>to other illnesses. And you know, with that in mind,

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<v Speaker 1>the modifications required to make this slightly better and more

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<v Speaker 1>functional feel pretty achievable.

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<v Speaker 2>And what a miracle.

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<v Speaker 4>Frankly, yeah, absolutely, but it's always a but.

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<v Speaker 2>But my next story is a turn in the other direction.

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<v Speaker 1>And are you familiar with Cory Doctor Rowe and this

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<v Speaker 1>concept he came up with of in shitification.

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<v Speaker 4>Yes, I read about it in the Financial Times.

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<v Speaker 2>And what did you take away from it?

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<v Speaker 4>That the Internet has become a slop festival?

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<v Speaker 1>The Internet has become a slop festival. That is better

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<v Speaker 1>put even than Doctor himself about it.

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<v Speaker 4>As a sort of the Internet as a slime, sort

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<v Speaker 4>of cascading down.

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<v Speaker 1>What he said specifically is in certification is quote a

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<v Speaker 1>theory about what happens when you have power without consequence,

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<v Speaker 1>And he goes on to describe platforms that have hollowed

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<v Speaker 1>themselves out where there's just no value left in them

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<v Speaker 1>except this kind of awful look in So I mean

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<v Speaker 1>that makes me think about what happens if you open

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<v Speaker 1>your Instagram reels today, there's just tons of which is

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<v Speaker 1>not even right.

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<v Speaker 4>I generated it's like, you know, it's like Tom Cruise

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<v Speaker 4>talking to Barack Obama.

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<v Speaker 1>In my case, it's like worms eating dragons and then

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<v Speaker 1>getting a sex back a reflecting my subconscious I mean,

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<v Speaker 1>this concept of incentification, I think is one of the

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<v Speaker 1>kind of great guiding constructs to think about what's happening

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<v Speaker 1>right now. But I think concerningly it's actually happening right now,

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<v Speaker 1>potentially the world Wide Web itself. Of course, I'm talking

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<v Speaker 1>about AI summaries. We all know about them from chet

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<v Speaker 1>GPT and how they're overlaid on Google, but now Internet

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<v Speaker 1>browsers themselves are building them in this appointed to Axios, Firefox,

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<v Speaker 1>Microsoft Edge. All you have to do is hover your

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<v Speaker 1>mouse over a weblink and you get an automatic summary,

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<v Speaker 1>which is kind of crazy, like the click through rate,

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<v Speaker 1>the great metric, Yes of our age.

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<v Speaker 4>Yes, it is going to be gone, It's going to

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<v Speaker 4>be gone. Yeah.

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<v Speaker 2>What does that means people.

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<v Speaker 4>Are rolling their mouse over a link? Yeah, nobody's going

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<v Speaker 4>to click through wild to your point about in sitification,

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<v Speaker 4>the only reason that good content exists on the Internet

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<v Speaker 4>that is even worth summarizing in the first place is

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<v Speaker 4>because people had an incentive to create it. It would

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<v Speaker 4>drive traffic and maybe even add dollars to their websites.

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<v Speaker 4>But it's definitely a blow to creatives out there, Like,

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<v Speaker 4>is there an incentive to publish on the web anymore?

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<v Speaker 2>Yeah?

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<v Speaker 1>Look to your point, I think a world where there's

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<v Speaker 1>no reward for posting online will be a poorer world

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<v Speaker 1>for us, but also ironically for AI. Because obviously AI

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<v Speaker 1>needs new days to train on, and so a few

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<v Speaker 1>people are posting news and opinions and arguments on the

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<v Speaker 1>internet that will ultimately lead to a poorer AI.

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<v Speaker 2>So this is like the opposite of a virtuous circle.

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<v Speaker 4>Yeah, you know, an AI is already so fast. It

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<v Speaker 4>feels like every week I see an embarrassing story of

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<v Speaker 4>a mistake that AI made.

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<v Speaker 1>I mean, the pizza with the glue is obviously time classic, brilliant,

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<v Speaker 1>but it doesn't end.

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<v Speaker 2>I mean, that's the thing two years ago.

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<v Speaker 4>And everything, and it's creating more interesting shit. Yeah, that's

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<v Speaker 4>what keeps happening. And I think one of my recent

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<v Speaker 4>favorites was the AI generated summer reading list that this

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<v Speaker 4>is not AI's fault, that made its way to being

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<v Speaker 4>published in the Chicago Sun Times. Like there's a photo

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<v Speaker 4>of a librarian holding up a fake summer reading.

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<v Speaker 2>List of fake books, of fake books.

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<v Speaker 4>One by Isabelle a Ende, a very famous author, one

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<v Speaker 4>by Percival Everett who just won the Pulitzer Prize.

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<v Speaker 2>And these are fake titles of books they never read.

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<v Speaker 4>Bake titles of books, no vetting. But I mean, that's

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<v Speaker 4>not AI's fault. Actually, that's the fault of the Chicago

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<v Speaker 4>Sun Times. I think in that one it definitely does,

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<v Speaker 4>but it doesn't. I think what's so kind of upsetting

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<v Speaker 4>is that it doesn't surprise me in the age of

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<v Speaker 4>automation of everything, that we just sort of accept it

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<v Speaker 4>to be real.

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<v Speaker 2>Yeah. Yeah, Yeah.

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<v Speaker 1>And Google, which for as long as I can remember,

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<v Speaker 1>has been the king of search, is doubling down on

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<v Speaker 1>AI summaries. Essentially, it just released something called AI Mode,

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<v Speaker 1>and this turns straightforward Google search queries into an AI

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<v Speaker 1>chat conversation.

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<v Speaker 4>Yeah, you know, it sounds like how a lot of

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<v Speaker 4>people are already using chat GPT but in your browser.

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<v Speaker 1>Well exactly, that is designed to prevent them from using

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<v Speaker 1>chatpt and instead staying in their browser. There was this

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<v Speaker 1>article in the FT a couple of weeks ago with

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<v Speaker 1>the headline can Google still dominate search in the age

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<v Speaker 1>of AI chatbots? AI Mode shows you, in real time

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<v Speaker 1>how they're trying to answer that question, which could ultimately

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<v Speaker 1>be existential for them. Of course, to no unsurprised. Earlier

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<v Speaker 1>reviews of AI mode have found some pretty unreliable information.

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<v Speaker 1>A reporter at The New York Times actually used AI

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<v Speaker 1>mode to plan his daughter's birthday.

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<v Speaker 4>Party parenting presented by Google.

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<v Speaker 1>Yes, and needless to say, it go very smoothly. The

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<v Speaker 1>reporter asked Google AI mode to find parks in his

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<v Speaker 1>area with picnic tables, and Google provided the reporter with

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<v Speaker 1>a bulletedist of parks with some helpful information about each,

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<v Speaker 1>and so he went out to scout two of the suggestions,

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<v Speaker 1>but of course neither had picnic tables.

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<v Speaker 4>So he basically was given nothing that he needed.

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<v Speaker 1>Nothing of value, and thank goodness, I think he didn't

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<v Speaker 1>have his disappointed kids in terms.

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<v Speaker 2>So anyway he was during the scout, he was writing

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<v Speaker 2>a story, so he soldied on.

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<v Speaker 1>He went back home and told AI mode that the

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<v Speaker 1>parks didn't have tables. AI apologized and spat out another list,

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<v Speaker 1>but it included the same parks he'd already visited and

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<v Speaker 1>knew that they didn't have a picnic table, so it

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<v Speaker 1>didn't take on the new information.

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<v Speaker 4>So getting Google's AI mode to plan your kid's birthday

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<v Speaker 4>essentially at this point he should have just let his

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<v Speaker 4>kid plan the kid's birthday.

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<v Speaker 1>I guess less candy in Google ai mode, but yes.

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<v Speaker 1>The reporter also asked Aimo to find an affordable car wash,

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<v Speaker 1>and it listed one business as having a twenty five

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<v Speaker 1>dollar car whah. When he got there, the real cost

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<v Speaker 1>was sixty five dollars. What's interesting, though, is that when

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<v Speaker 1>the journalist did the same queries through regular, good old

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<v Speaker 1>fashioned Google about the picnic tables and the car washes,

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<v Speaker 1>guess what, go figure, he got the information he wanted

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<v Speaker 1>and it was correct.

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<v Speaker 4>You know, I don't like to be a doomer about this,

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<v Speaker 4>but your reference to incertification makes sense to me. Like,

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<v Speaker 4>here's Google, Yeah, the search engine that we've been all

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<v Speaker 4>using for twenty five years, with a mode that's making

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<v Speaker 4>Google worse.

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<v Speaker 2>Yeah.

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<v Speaker 4>I mean, for all intents and purposes, Google works, We'll

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<v Speaker 4>work pretty well, but they're trying to keep up with

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<v Speaker 4>what the Internet is right now, and as such are

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<v Speaker 4>in shitifying it. Yeah.

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<v Speaker 1>And of course the question I have is, in this

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<v Speaker 1>new world, how long will normal people bother to post

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<v Speaker 1>helpful information online if the default becomes an AI mode

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<v Speaker 1>that is unreliable and that doesn't reward the content creator

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<v Speaker 1>for their contribution. I was actually talking to a friend

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<v Speaker 1>of ours the other day and she mentioned that she

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<v Speaker 1>actually no longer used is Google, which I was pretty

0:11:01.040 --> 0:11:01.480
<v Speaker 1>shocked by.

0:11:01.600 --> 0:11:02.760
<v Speaker 4>That's such a bold class.

0:11:04.640 --> 0:11:04.840
<v Speaker 2>Yeah.

0:11:05.240 --> 0:11:08.240
<v Speaker 1>Specifically for search. She used this search engine called Kagi,

0:11:08.840 --> 0:11:13.199
<v Speaker 1>which is Japanese for key. I learned thirty seconds ago Google.

0:11:13.600 --> 0:11:16.079
<v Speaker 1>I googled it and it touts itself as being a

0:11:16.160 --> 0:11:19.960
<v Speaker 1>quote premium search engine. Users can tailor their search results

0:11:20.000 --> 0:11:23.120
<v Speaker 1>their own preferences, and they don't get shown ads because

0:11:23.200 --> 0:11:25.959
<v Speaker 1>the service monetizes through subscription rather than ads.

0:11:26.000 --> 0:11:32.440
<v Speaker 4>Interesting. Well, no offense to the Kagigs coagistas there, but

0:11:32.600 --> 0:11:36.120
<v Speaker 4>I do think people will generally stick to the devil

0:11:36.160 --> 0:11:38.640
<v Speaker 4>they know, and the devil they know is Google. You know.

0:11:38.720 --> 0:11:43.200
<v Speaker 4>At the same time, progress is not linear right now.

0:11:43.480 --> 0:11:46.600
<v Speaker 4>Should Google's AI mode be your preferred method for birthday

0:11:46.600 --> 0:11:50.360
<v Speaker 4>party planning? Probably? Not. In a year, maybe it could.

0:11:50.400 --> 0:11:52.480
<v Speaker 4>Maybe it will show you where the picnic table is,

0:11:52.840 --> 0:11:55.720
<v Speaker 4>you know, lest we forget, I used to ask Jeeves.

0:11:55.480 --> 0:11:57.080
<v Speaker 2>Well, was the last time you asked you something?

0:11:57.440 --> 0:11:59.240
<v Speaker 4>I don't know? But you know, we actually live in

0:11:59.280 --> 0:12:01.920
<v Speaker 4>a world where I could build my own ass, Jeeves,

0:12:02.120 --> 0:12:04.640
<v Speaker 4>which is what are you talking about? Well, I wouldn't

0:12:04.679 --> 0:12:07.200
<v Speaker 4>do it myself, but this has a lot to do

0:12:07.240 --> 0:12:10.600
<v Speaker 4>with my headline of the week, which is, you know,

0:12:10.720 --> 0:12:14.480
<v Speaker 4>I don't even know if I like vibe coating. I

0:12:14.559 --> 0:12:16.800
<v Speaker 4>just like the term vibe coating. It's a great You know,

0:12:16.840 --> 0:12:19.840
<v Speaker 4>there's this app called Lovable, and it's a sweetest startup

0:12:19.880 --> 0:12:24.640
<v Speaker 4>that calls its product the last piece of software, the

0:12:24.760 --> 0:12:29.440
<v Speaker 4>last of us. It might be, it might be. So.

0:12:29.760 --> 0:12:32.360
<v Speaker 4>The way it works is that you basically, Lovable has

0:12:32.400 --> 0:12:35.560
<v Speaker 4>a chatbot and you tell it to make an app

0:12:35.559 --> 0:12:38.120
<v Speaker 4>for you, and you can say, can you build me

0:12:38.120 --> 0:12:40.520
<v Speaker 4>an app where I can track all the hats that

0:12:40.559 --> 0:12:42.520
<v Speaker 4>I own, so I will stop spending money on hats

0:12:42.520 --> 0:12:44.880
<v Speaker 4>when I reminded of how many hats I own. Same

0:12:44.880 --> 0:12:47.760
<v Speaker 4>thing with glasses, and maybe Lovable would generate an app

0:12:47.760 --> 0:12:50.400
<v Speaker 4>where I can log my extensive hat or glasses collection.

0:12:50.520 --> 0:12:51.440
<v Speaker 2>That does sound pretty cool.

0:12:51.640 --> 0:12:54.440
<v Speaker 4>It is. There is a problem with it, though, which

0:12:54.440 --> 0:12:59.360
<v Speaker 4>is that it's having some issues in the security department. Semaphore,

0:13:00.040 --> 0:13:02.679
<v Speaker 4>you know, trust the old Semaphore. Yes, ran a headline

0:13:02.840 --> 0:13:06.319
<v Speaker 4>the hottest new vibe coding startup maybe a sitting duck

0:13:06.800 --> 0:13:07.360
<v Speaker 4>for hackers.

0:13:07.400 --> 0:13:08.360
<v Speaker 2>You know, I saw that headline.

0:13:08.400 --> 0:13:10.120
<v Speaker 1>I didn't actually read the story, but it was fascinating,

0:13:10.120 --> 0:13:11.199
<v Speaker 1>so I'm glad you'll bring it today.

0:13:11.240 --> 0:13:13.440
<v Speaker 4>There's always a whistleblower at a competing company and it's

0:13:13.480 --> 0:13:16.880
<v Speaker 4>like your company is doing wrong. And so an employee

0:13:16.920 --> 0:13:22.440
<v Speaker 4>at a competing vibe coding company called Replet not confused

0:13:22.440 --> 0:13:26.040
<v Speaker 4>with Reddit Yes, release a report that shows some serious

0:13:26.160 --> 0:13:30.680
<v Speaker 4>vulnerabilities for users, and on lovable site, the company showcases

0:13:30.720 --> 0:13:32.960
<v Speaker 4>some of the apps and websites that users have made

0:13:33.000 --> 0:13:36.640
<v Speaker 4>with the software. There's one called Can't Make This Stuff Up.

0:13:36.760 --> 0:13:38.200
<v Speaker 4>There's one called scam.

0:13:37.920 --> 0:13:39.800
<v Speaker 2>Nail, Scam nails, ay, hangnail but.

0:13:39.920 --> 0:13:42.480
<v Speaker 4>Yeah, which is a community platform for users to get

0:13:42.520 --> 0:13:45.200
<v Speaker 4>expert advice on whether or not they're dealing with a scam.

0:13:45.520 --> 0:13:48.080
<v Speaker 4>There's another I mean, these names. I wonder if Lovable

0:13:48.120 --> 0:13:51.680
<v Speaker 4>comes up with the names. There's another website called info rid,

0:13:51.760 --> 0:13:55.320
<v Speaker 4>which promises to remove your personal information from around seventy

0:13:55.400 --> 0:13:57.839
<v Speaker 4>data brokers so you receive less spam. That sounds good,

0:13:58.200 --> 0:14:00.720
<v Speaker 4>I mean, they all sound like great ideas, but this

0:14:00.800 --> 0:14:04.559
<v Speaker 4>report found that of the over sixteen hundred web apps

0:14:04.559 --> 0:14:08.240
<v Speaker 4>featured on Lovable Site, one hundred and seventy of them

0:14:08.400 --> 0:14:09.520
<v Speaker 4>had vulnerabilities.

0:14:10.000 --> 0:14:12.000
<v Speaker 2>And when you say vulnerabilities, I know it.

0:14:11.960 --> 0:14:14.960
<v Speaker 4>Sounds they're not emotional vulnerability. Things that I think people

0:14:14.960 --> 0:14:18.320
<v Speaker 4>find very important, which is like their name, their email address,

0:14:18.440 --> 0:14:22.840
<v Speaker 4>and most importantly financial information, like anything that's extremely personal.

0:14:23.000 --> 0:14:25.000
<v Speaker 1>So the advice from parents and children that we used

0:14:25.000 --> 0:14:27.040
<v Speaker 1>to be don't get into a stranger's car, it's now

0:14:27.120 --> 0:14:29.960
<v Speaker 1>don't use software that you find online because what I say.

0:14:29.880 --> 0:14:33.200
<v Speaker 4>You know, there are pitfalls. Even if AI can write

0:14:33.280 --> 0:14:36.680
<v Speaker 4>flawless code, there can be security flaws. For example, when

0:14:36.680 --> 0:14:38.960
<v Speaker 4>you tell Lovable that you want to make a website,

0:14:39.000 --> 0:14:41.440
<v Speaker 4>it's just going to make the website plain and simple.

0:14:41.640 --> 0:14:43.600
<v Speaker 4>But for a website to work, it has to be

0:14:43.680 --> 0:14:46.280
<v Speaker 4>connected to a database that can store things like user

0:14:46.320 --> 0:14:51.640
<v Speaker 4>accounts and payment information. And that's the work historically of

0:14:51.880 --> 0:14:56.320
<v Speaker 4>seasoned software developers, who even season software developers can make mistakes.

0:14:56.560 --> 0:14:58.720
<v Speaker 1>Yeah, I mean it's I joked about don't go into

0:14:58.760 --> 0:15:01.280
<v Speaker 1>strangers at but like, you know, it's going to get

0:15:01.280 --> 0:15:02.320
<v Speaker 1>hard or not to use the web.

0:15:02.320 --> 0:15:04.840
<v Speaker 2>You've got AI summaries overlaid everywhere, and.

0:15:04.760 --> 0:15:06.240
<v Speaker 1>Then when you do get to a website or an

0:15:06.240 --> 0:15:08.360
<v Speaker 1>app that you want to go into, you know, you

0:15:08.400 --> 0:15:10.000
<v Speaker 1>have to think about whether or not it's been VIBE

0:15:10.000 --> 0:15:12.680
<v Speaker 1>coded and whether the security on the back end will

0:15:12.680 --> 0:15:15.040
<v Speaker 1>be functional. I mean, it's just like it's kind of

0:15:15.040 --> 0:15:16.160
<v Speaker 1>a little bit of a headspin there.

0:15:16.440 --> 0:15:19.440
<v Speaker 4>Yeah, and you know, Lovable does offer an easy way

0:15:19.800 --> 0:15:22.920
<v Speaker 4>to connect to a properly managed database to store payment

0:15:22.960 --> 0:15:26.120
<v Speaker 4>information and like it's a service called sounds a lot

0:15:26.160 --> 0:15:30.840
<v Speaker 4>like a Nicki Minaj song super Base. But the vulnerability

0:15:30.880 --> 0:15:34.320
<v Speaker 4>report found that on some of these Lovable made apps,

0:15:34.640 --> 0:15:38.400
<v Speaker 4>the super base database was not configured correctly, which led

0:15:38.440 --> 0:15:41.880
<v Speaker 4>to the security flaws. So that might be pointing to

0:15:41.920 --> 0:15:44.320
<v Speaker 4>the issue that you're flagging as that people don't really

0:15:44.400 --> 0:15:47.520
<v Speaker 4>know how to check their work yet and that doing

0:15:47.560 --> 0:15:49.840
<v Speaker 4>that takes some creative thinking and actually a little bit

0:15:49.840 --> 0:15:54.360
<v Speaker 4>of paranoil, like how might my passion project be vulnerable?

0:15:54.440 --> 0:15:54.920
<v Speaker 2>Yeah, I mean, I.

0:15:54.920 --> 0:15:57.160
<v Speaker 1>Guess a lot of software developers do this red teaming,

0:15:57.240 --> 0:15:59.080
<v Speaker 1>like they try and get into the headspace of an

0:15:59.120 --> 0:16:01.240
<v Speaker 1>attacker and the attack their own product.

0:16:01.760 --> 0:16:04.320
<v Speaker 2>Most vibe coders are not self.

0:16:04.680 --> 0:16:07.200
<v Speaker 4>Not necessarily coders, No exactly.

0:16:07.560 --> 0:16:13.200
<v Speaker 1>So repltu replit raised their hand and said, heyre's the

0:16:13.200 --> 0:16:16.240
<v Speaker 1>problem over there? Yeah sevenphore around the story. Yes, how

0:16:16.280 --> 0:16:17.200
<v Speaker 1>did Lovable respond?

0:16:17.480 --> 0:16:21.400
<v Speaker 4>Lovable responded on x formerly known as Twitter, saying, quote,

0:16:21.520 --> 0:16:24.360
<v Speaker 4>we're not yet where we want to be in terms

0:16:24.400 --> 0:16:27.560
<v Speaker 4>of security, and we're committed to keep improving the security

0:16:27.600 --> 0:16:32.720
<v Speaker 4>posture for all Lovable users. It just reminds me if

0:16:32.760 --> 0:16:35.240
<v Speaker 4>like all of a sudden, someone who didn't work at

0:16:35.320 --> 0:16:37.920
<v Speaker 4>Nike was like, I'm going to be Nike today and

0:16:37.920 --> 0:16:39.080
<v Speaker 4>I'm going to make these sneakers.

0:16:39.120 --> 0:16:41.200
<v Speaker 1>Well, that happens, right, I mean, as a whole, this

0:16:41.240 --> 0:16:44.400
<v Speaker 1>company spend billions of dollars on pattern and protection and

0:16:44.840 --> 0:16:47.920
<v Speaker 1>infringement on their copyright and stuff because they don't want

0:16:47.960 --> 0:16:51.040
<v Speaker 1>to erode trust in their brand by having knockoffs, injured.

0:16:50.760 --> 0:16:51.960
<v Speaker 2>People, a hut and whatever it is.

0:16:52.040 --> 0:16:54.760
<v Speaker 1>Yes, exactly, but now we're in this weird error on

0:16:54.800 --> 0:16:58.120
<v Speaker 1>the Internet where you know, we've developed this shared sort

0:16:58.120 --> 0:17:01.560
<v Speaker 1>of status quo understanding of about like you can trust

0:17:02.240 --> 0:17:05.040
<v Speaker 1>an app that you find in the App Store or

0:17:05.040 --> 0:17:09.119
<v Speaker 1>an Android or like most legit seeming websites probably are legit.

0:17:09.720 --> 0:17:11.560
<v Speaker 1>You know, obviously have to be have a spearfishing and stuff,

0:17:11.560 --> 0:17:14.879
<v Speaker 1>but like this whole kind of shared basis of like

0:17:15.040 --> 0:17:17.280
<v Speaker 1>being able to input your data with some degree of

0:17:17.320 --> 0:17:20.040
<v Speaker 1>confidence online. And of course there's amazing things that you

0:17:20.080 --> 0:17:21.960
<v Speaker 1>can do with vibe coding. It's pretty cool that you

0:17:21.960 --> 0:17:24.239
<v Speaker 1>can make a functional prototype for an idea and get

0:17:24.280 --> 0:17:27.000
<v Speaker 1>people excited within just a few moments or a few days,

0:17:27.400 --> 0:17:29.600
<v Speaker 1>and that really is cool, but at the same time,

0:17:29.720 --> 0:17:33.200
<v Speaker 1>like at the cost of blowing up this security architecture

0:17:33.400 --> 0:17:35.080
<v Speaker 1>that we built over the last twenty.

0:17:34.920 --> 0:17:37.640
<v Speaker 4>Years, right, and security has actually been a key concern

0:17:37.720 --> 0:17:40.800
<v Speaker 4>ever since the beginning of the Internet, and security measures

0:17:41.160 --> 0:17:46.320
<v Speaker 4>and hackers have gotten more sophisticated, so it's kind of

0:17:46.400 --> 0:17:50.199
<v Speaker 4>unreal that the big fad is to make products that

0:17:50.240 --> 0:17:51.359
<v Speaker 4>are less sophisticated.

0:17:51.440 --> 0:17:51.760
<v Speaker 2>Totally.

0:17:51.840 --> 0:17:54.639
<v Speaker 1>I really really want to get one of the vibe

0:17:54.640 --> 0:17:58.080
<v Speaker 1>coding people on the show, whether it's Cursor or Replet

0:17:58.200 --> 0:18:00.000
<v Speaker 1>or Lovable, it'd be very interesting to have someone from

0:18:00.040 --> 0:18:01.400
<v Speaker 1>those companies, So Will maybe.

0:18:01.240 --> 0:18:03.800
<v Speaker 4>We should have Replet and Lovable in a Frost Nixon

0:18:03.880 --> 0:18:05.680
<v Speaker 4>wow of.

0:18:06.320 --> 0:18:08.480
<v Speaker 2>So we'll work on that. But in the meantime, we've

0:18:08.480 --> 0:18:09.600
<v Speaker 2>got some brief headlines.

0:18:10.000 --> 0:18:13.359
<v Speaker 4>So if you're someone who thinks that ring doorbells are

0:18:13.400 --> 0:18:15.760
<v Speaker 4>a step too far in the direction of surveillance, I

0:18:15.800 --> 0:18:18.880
<v Speaker 4>would like to present to you the world of New

0:18:18.960 --> 0:18:23.439
<v Speaker 4>York City Facebook mom groups, which I'm very familiar with

0:18:23.480 --> 0:18:25.920
<v Speaker 4>because a lot of my friends are in them. According

0:18:25.920 --> 0:18:31.240
<v Speaker 4>to the Daily Mail me some nannies in New York

0:18:31.240 --> 0:18:34.400
<v Speaker 4>City's Upper East Side are paranoid that they are being

0:18:34.440 --> 0:18:36.720
<v Speaker 4>spied on, and this reminds me spy cam has been

0:18:36.760 --> 0:18:38.439
<v Speaker 4>a thing with Nanni's for a long time, Like this

0:18:38.520 --> 0:18:41.320
<v Speaker 4>is not people used to embed them in like stuffed animals.

0:18:41.359 --> 0:18:45.479
<v Speaker 4>But in a Facebook group aptly titled maybe embarrassingly titled

0:18:45.480 --> 0:18:48.720
<v Speaker 4>Moms of the Upper east Side, members have posted pictures

0:18:48.720 --> 0:18:52.320
<v Speaker 4>of Nanny's with captions like if you recognize this blonde

0:18:52.320 --> 0:18:55.840
<v Speaker 4>girl with pigtails I saw yesterday afternoon around seventy eighth

0:18:55.880 --> 0:18:58.520
<v Speaker 4>and Second Avenue, Please dm me. I think you will

0:18:58.560 --> 0:18:59.879
<v Speaker 4>want to know what your nanny.

0:19:00.200 --> 0:19:01.440
<v Speaker 2>Oh my god, it's like a horror movie.

0:19:01.480 --> 0:19:05.080
<v Speaker 4>It's pen out decks. There are posts claiming to have

0:19:05.160 --> 0:19:09.480
<v Speaker 4>seen nanny's harshly handling children in public, amongst other allegations

0:19:09.480 --> 0:19:13.560
<v Speaker 4>of mistreatment. Some members have responded critically, saying that the

0:19:13.600 --> 0:19:18.240
<v Speaker 4>posts lack context and should be handled cautiously. The big

0:19:18.280 --> 0:19:22.520
<v Speaker 4>takeaway is that Facebook groups for moms are actually a

0:19:22.600 --> 0:19:26.240
<v Speaker 4>really thriving hot zone for Facebook.

0:19:26.560 --> 0:19:27.000
<v Speaker 2>There you go.

0:19:27.280 --> 0:19:32.440
<v Speaker 1>Last story today is a moresemble one. For the last

0:19:32.480 --> 0:19:38.320
<v Speaker 1>eighteen months, Ukraine planted drones secretly in mobile homes and sheds,

0:19:38.640 --> 0:19:42.880
<v Speaker 1>staged on flatbed trucks and part near military runways in Russia,

0:19:43.480 --> 0:19:46.320
<v Speaker 1>and on Sunday they attacked drones flew out of their

0:19:46.359 --> 0:19:50.520
<v Speaker 1>enclosures and destroyed at least thirteen Russian aircraft and damage others.

0:19:50.800 --> 0:19:53.280
<v Speaker 1>That's according to Ukrainian officials, who said that some of

0:19:53.320 --> 0:19:56.920
<v Speaker 1>the destroyed aircraft were actually capable of launching nuclear weapons.

0:19:57.480 --> 0:20:02.360
<v Speaker 1>These attacks took place two and eight hundred miles from

0:20:02.520 --> 0:20:06.240
<v Speaker 1>Ukraine's border with Russia. That's more or less a distance

0:20:06.240 --> 0:20:09.000
<v Speaker 1>from here as in New York City, London. Given that

0:20:09.040 --> 0:20:12.800
<v Speaker 1>these drones targeted Russia's nuclear capacity, some in Russia have

0:20:12.880 --> 0:20:16.320
<v Speaker 1>said that this triggers a nuclear response under their doctrine.

0:20:16.840 --> 0:20:20.240
<v Speaker 1>The moment is being widely compared to Russia's Pearl Harbor.

0:20:20.560 --> 0:20:24.000
<v Speaker 1>And actually I interviewed Jake Sullivan, the former National Security Advisor,

0:20:24.440 --> 0:20:27.119
<v Speaker 1>this week, and we talked about this exact story and

0:20:27.160 --> 0:20:31.600
<v Speaker 1>also about how the US is preparing for a similar

0:20:31.600 --> 0:20:33.679
<v Speaker 1>type of attack. I mean, could this happen here? The

0:20:33.720 --> 0:20:36.920
<v Speaker 1>answer is yes if we don't prepare, And we'll publish

0:20:36.920 --> 0:20:39.800
<v Speaker 1>that interview. By the way, this is a tease next Wednesday.

0:20:40.280 --> 0:20:46.760
<v Speaker 4>As the story, We're going to take a short break.

0:20:46.800 --> 0:20:49.879
<v Speaker 4>But when we're back, the rise, then fall, the rise,

0:20:50.000 --> 0:20:53.359
<v Speaker 4>then fall, then rise again. Of Nintendo and how the

0:20:53.400 --> 0:20:55.560
<v Speaker 4>switch to could be another make or break moment.

0:20:55.760 --> 0:21:03.000
<v Speaker 5>Stay with us.

0:21:04.119 --> 0:21:05.880
<v Speaker 4>So for our next segment, we're going to talk about

0:21:05.920 --> 0:21:09.200
<v Speaker 4>a company that's released some pretty iconic games and hardware

0:21:09.240 --> 0:21:14.600
<v Speaker 4>over the years. No, not Hasbro Nintendo as one was

0:21:14.600 --> 0:21:16.240
<v Speaker 4>the last time you played a Nintendo game?

0:21:16.520 --> 0:21:18.199
<v Speaker 1>You know, I haven't played a Nintendo game for a

0:21:18.320 --> 0:21:22.040
<v Speaker 1>very long time. I briefly lusted after a Wii. I

0:21:22.119 --> 0:21:23.240
<v Speaker 1>like the idea of playing tennis.

0:21:23.640 --> 0:21:25.439
<v Speaker 4>But to say that you lusted after a.

0:21:28.000 --> 0:21:28.720
<v Speaker 2>Please.

0:21:29.400 --> 0:21:31.639
<v Speaker 1>I did have a game Boy when I was eleven

0:21:31.720 --> 0:21:34.159
<v Speaker 1>or twelve years old, and I probably spent two or

0:21:34.160 --> 0:21:38.159
<v Speaker 1>three hundred hours playing Pokemon and wanted to beat both

0:21:38.280 --> 0:21:42.000
<v Speaker 1>the red and blue version of Pokemon on my game Boy.

0:21:42.080 --> 0:21:43.600
<v Speaker 4>And we know what happens when you set your mind

0:21:43.600 --> 0:21:44.280
<v Speaker 4>to something.

0:21:44.480 --> 0:21:45.720
<v Speaker 2>And I did catch them all.

0:21:48.200 --> 0:21:50.280
<v Speaker 1>But you know what, we batted around some ideas this

0:21:50.280 --> 0:21:52.560
<v Speaker 1>week in our production meeting out what to do for

0:21:52.640 --> 0:21:56.040
<v Speaker 1>our weekly tech support segment, and I actually wasn't immediately

0:21:56.119 --> 0:21:57.480
<v Speaker 1>sold uncovering Nintendo.

0:21:57.640 --> 0:21:59.399
<v Speaker 4>No, you were not, And then we had to be like,

0:22:01.680 --> 0:22:07.240
<v Speaker 4>Nintendo has unbelievable cultural clout in the IP space. You

0:22:07.359 --> 0:22:11.880
<v Speaker 4>just mentioned Pokemon, Zelda, Donkey Kong, Super Mario the most

0:22:11.920 --> 0:22:16.119
<v Speaker 4>successful movies right now are coming from IP that is

0:22:16.160 --> 0:22:17.000
<v Speaker 4>based on games.

0:22:17.200 --> 0:22:19.359
<v Speaker 1>You know, when you're like not thinking about something and

0:22:19.359 --> 0:22:21.480
<v Speaker 1>then you start thinking about something and then you see

0:22:21.480 --> 0:22:22.120
<v Speaker 1>it everywhere.

0:22:22.160 --> 0:22:24.200
<v Speaker 4>It's called synchronicity, is what it's called.

0:22:24.280 --> 0:22:26.600
<v Speaker 1>Yes, well it happened to me because I was watching

0:22:26.600 --> 0:22:30.399
<v Speaker 1>the Formula One this weekend and Max Vstappen bashed into

0:22:30.760 --> 0:22:33.840
<v Speaker 1>George Russell and the drivers were hanging out afterwards in

0:22:33.880 --> 0:22:36.920
<v Speaker 1>the like chill out room, and Lando Norris from McLaren

0:22:37.040 --> 0:22:39.879
<v Speaker 1>f one said, I've done that before, but only a

0:22:39.880 --> 0:22:42.600
<v Speaker 1>Mario cut, okay. And then I was watching the French

0:22:42.640 --> 0:22:44.840
<v Speaker 1>Open and Yanick Sinner, the number one tennis player in

0:22:44.840 --> 0:22:47.320
<v Speaker 1>the world, was wearing this cute blue and green outfit

0:22:48.040 --> 0:22:51.040
<v Speaker 1>and everyone was chanting Luigi in the crowd, and then

0:22:51.080 --> 0:22:54.000
<v Speaker 1>he posted a picture of himself saying, Luigi plays again.

0:22:54.440 --> 0:22:55.960
<v Speaker 1>So this is like you can't avoid it, and I

0:22:56.000 --> 0:22:57.840
<v Speaker 1>think it's totally fundamental to our culture. So I'm very,

0:22:57.880 --> 0:23:00.760
<v Speaker 1>very glad that you and Eliza and Torri alerted me

0:23:00.840 --> 0:23:03.640
<v Speaker 1>to the era of my ways. There's also an interesting

0:23:03.640 --> 0:23:06.200
<v Speaker 1>business story here. I remember back in twenty seventeen when

0:23:06.320 --> 0:23:11.040
<v Speaker 1>Nintendo released Switch one. All of this coverage about if

0:23:11.160 --> 0:23:14.000
<v Speaker 1>Nintendo didn't succeed with this console, this one hundred year

0:23:14.000 --> 0:23:18.720
<v Speaker 1>old Japanese business might fail. Not only did they succeed,

0:23:18.840 --> 0:23:22.160
<v Speaker 1>the switch became the third best selling console of all time,

0:23:22.480 --> 0:23:25.200
<v Speaker 1>and now eight years later, at last, there's a new

0:23:25.359 --> 0:23:30.480
<v Speaker 1>Nintendo console, the Switch To. It's super interesting moment because, weirdly,

0:23:30.800 --> 0:23:34.200
<v Speaker 1>despite all the obsession with Nintendo IP, there hasn't been,

0:23:34.240 --> 0:23:36.240
<v Speaker 1>at least in my corner of the Internet, a huge

0:23:36.280 --> 0:23:39.159
<v Speaker 1>amount of buzz about this release. So today we have

0:23:39.240 --> 0:23:41.840
<v Speaker 1>somebody with us who is perfectly placed to help us

0:23:42.000 --> 0:23:46.119
<v Speaker 1>understand the history of Nintendo's placed in our culture and

0:23:46.160 --> 0:23:48.560
<v Speaker 1>what the Switch To could mean for the company. Is

0:23:48.600 --> 0:23:51.960
<v Speaker 1>our friend next to Thomas. He took over the Sleepwalkers

0:23:52.000 --> 0:23:54.600
<v Speaker 1>podcast from us and renamed it kill Switch. It's a

0:23:54.640 --> 0:23:56.560
<v Speaker 1>great podcast rename.

0:23:56.680 --> 0:23:57.640
<v Speaker 2>We do as on.

0:23:57.600 --> 0:23:59.920
<v Speaker 1>The Collioscope and the iHeart Network, and it's all about

0:24:00.280 --> 0:24:04.520
<v Speaker 1>our technology charged lives. Dexter has spent the last couple

0:24:04.560 --> 0:24:07.399
<v Speaker 1>of weeks learning all about Nintendo and how it became

0:24:07.640 --> 0:24:11.200
<v Speaker 1>the company is today for an upcoming episode, Dexter, Welcome

0:24:11.240 --> 0:24:11.840
<v Speaker 1>to tech stuff.

0:24:12.040 --> 0:24:12.640
<v Speaker 3>What's going on?

0:24:12.880 --> 0:24:14.560
<v Speaker 1>Nice to be here, so I want to get into

0:24:14.720 --> 0:24:17.520
<v Speaker 1>kind of what draws you to the Nintendo story, But

0:24:17.840 --> 0:24:21.520
<v Speaker 1>what is the role of Nintendo in our culture and

0:24:21.920 --> 0:24:25.119
<v Speaker 1>how has it shaped the way we interact with technology?

0:24:25.760 --> 0:24:29.119
<v Speaker 3>You know, Nintendo is I mean for people of a

0:24:29.160 --> 0:24:32.880
<v Speaker 3>certain age and older. You'll remember when any video game

0:24:32.920 --> 0:24:35.120
<v Speaker 3>you had in the house, it was Nintendo. You could

0:24:35.119 --> 0:24:37.600
<v Speaker 3>have a Sega genesis. You know, your moms would say,

0:24:37.680 --> 0:24:41.240
<v Speaker 3>turn off that Nintendo. Mom was not a Nintendo business Sega, right.

0:24:42.000 --> 0:24:44.560
<v Speaker 3>I think that if Nintendo were to announce that they

0:24:44.560 --> 0:24:46.680
<v Speaker 3>were going out of business, I mean, just think about

0:24:46.680 --> 0:24:50.439
<v Speaker 3>that for a second, you'd actually feel something which is

0:24:50.600 --> 0:24:54.480
<v Speaker 3>not something that you can say about almost any company.

0:24:54.640 --> 0:24:58.200
<v Speaker 3>It's an unusual company, you know. I compare it honestly

0:24:58.760 --> 0:25:03.159
<v Speaker 3>to Disney, just in how much work they've done to

0:25:03.280 --> 0:25:06.320
<v Speaker 3>build up a kind of mystique that ties itself to

0:25:06.359 --> 0:25:08.959
<v Speaker 3>your childhood. But they're a very interesting company.

0:25:09.800 --> 0:25:11.639
<v Speaker 1>Can you tell us a bit though, about the background

0:25:11.640 --> 0:25:14.320
<v Speaker 1>of Nintendo, because I think it's at least one hundred

0:25:14.400 --> 0:25:16.320
<v Speaker 1>years old, right, and it didn't even begin as a

0:25:16.440 --> 0:25:17.720
<v Speaker 1>games company.

0:25:17.760 --> 0:25:22.119
<v Speaker 3>That's right. Yeah, So Nintendo started out in eighteen eighty nine.

0:25:22.440 --> 0:25:26.359
<v Speaker 3>It is a very long running company with some shall

0:25:26.400 --> 0:25:32.320
<v Speaker 3>we say, murky origins. But yeah, Nintendo was. For most

0:25:32.720 --> 0:25:35.960
<v Speaker 3>of Nintendo's lifespan, I guess you could say it was

0:25:36.040 --> 0:25:41.320
<v Speaker 3>a not very successful company which mostly made playing cards.

0:25:41.880 --> 0:25:44.439
<v Speaker 3>So they started making the kind of playing cards that

0:25:44.880 --> 0:25:46.800
<v Speaker 3>you know, most of our listeners might be familiar with.

0:25:46.840 --> 0:25:48.920
<v Speaker 3>You know that how the Jack King, Queen Ace kind

0:25:48.920 --> 0:25:52.560
<v Speaker 3>of thing. They also made a game called Hanahuda, which

0:25:52.800 --> 0:25:56.560
<v Speaker 3>is kind of like a traditional Japanese card game. The

0:25:56.600 --> 0:25:59.240
<v Speaker 3>cards are a little bit smaller, they're pretty intricately designed,

0:25:59.800 --> 0:26:03.800
<v Speaker 3>and the game's actually still played today, although it's more

0:26:03.840 --> 0:26:05.360
<v Speaker 3>well known in Japan than anywhere else.

0:26:05.359 --> 0:26:07.639
<v Speaker 4>I would say, yeah, so I do want to know

0:26:07.720 --> 0:26:10.359
<v Speaker 4>about the murky origins, because, as you said, it is

0:26:10.880 --> 0:26:14.399
<v Speaker 4>a lot like Disney. You think Nintendo, you think family friendly,

0:26:14.520 --> 0:26:18.119
<v Speaker 4>you think of your childhood. So I'm curious what was

0:26:18.160 --> 0:26:18.800
<v Speaker 4>so murky?

0:26:19.119 --> 0:26:22.960
<v Speaker 3>Sure, yeah, so the president of Nintendo was basically willing

0:26:23.000 --> 0:26:25.159
<v Speaker 3>to do anything to make money. For a while they

0:26:25.160 --> 0:26:30.760
<v Speaker 3>were selling instant ramen, they ran taxis, love hotels, which,

0:26:30.800 --> 0:26:33.760
<v Speaker 3>if you're not familiar with love hotels, Japanese apartments are

0:26:33.800 --> 0:26:36.520
<v Speaker 3>pretty small. If you would like to go on a

0:26:36.600 --> 0:26:38.199
<v Speaker 3>date and the date goes very well, and you and

0:26:38.200 --> 0:26:39.840
<v Speaker 3>your partner would like to spend some time in the

0:26:39.920 --> 0:26:43.080
<v Speaker 3>evening together, you go to a love hotel. Yeah, so

0:26:43.200 --> 0:26:46.119
<v Speaker 3>they were involved in basically anything that could turn a profit.

0:26:46.359 --> 0:26:48.359
<v Speaker 3>Some of these things work, some of these didn't. But

0:26:48.400 --> 0:26:52.320
<v Speaker 3>their mainstay was cards. So gambling in Japan or most

0:26:52.400 --> 0:26:55.760
<v Speaker 3>gambling is illegal, and gambling definitely was illegal then, but

0:26:56.560 --> 0:27:01.160
<v Speaker 3>Nintendo's hung off of the cards were known for being

0:27:02.280 --> 0:27:05.439
<v Speaker 3>pretty decent and they were very widely available, and so

0:27:06.520 --> 0:27:11.960
<v Speaker 3>one of Nintendo's actually big customer bases was illegal gambling houses.

0:27:12.200 --> 0:27:15.440
<v Speaker 3>So you would find their cards at you know, these

0:27:15.800 --> 0:27:18.600
<v Speaker 3>kind of dodgy places where people would go and try

0:27:18.600 --> 0:27:19.200
<v Speaker 3>to make money.

0:27:19.760 --> 0:27:26.000
<v Speaker 1>But how did Nintendo go from gambling to video games?

0:27:26.320 --> 0:27:28.800
<v Speaker 3>Yeah, so this is where things get interesting. There's a

0:27:28.920 --> 0:27:33.359
<v Speaker 3>few stories about how they got started, but basically it

0:27:33.400 --> 0:27:38.720
<v Speaker 3>all revolves around this kind of not very serious college

0:27:38.760 --> 0:27:44.200
<v Speaker 3>student named goompe Occoy. So this electrical engineering student, he's

0:27:44.280 --> 0:27:47.040
<v Speaker 3>just graduated and he gets a job at again, this

0:27:47.320 --> 0:27:51.000
<v Speaker 3>card company called Nintendo, which all his friends were much

0:27:51.040 --> 0:27:54.040
<v Speaker 3>more successful students. He's kind of at this second, third

0:27:54.080 --> 0:27:59.120
<v Speaker 3>rate company. Again, Nintendo is making gambling cards. They're making cards,

0:27:59.160 --> 0:28:01.879
<v Speaker 3>are using gambling, and anybody who's been to Vegas you

0:28:02.000 --> 0:28:06.560
<v Speaker 3>know that gamblers take their cards very seriously. If there's

0:28:06.680 --> 0:28:09.480
<v Speaker 3>any kind of manufacturing defect, if there's a divot in

0:28:09.520 --> 0:28:11.720
<v Speaker 3>the side or anything like that, you can tell what

0:28:11.800 --> 0:28:14.000
<v Speaker 3>the other side of the card is. This is a

0:28:14.040 --> 0:28:18.760
<v Speaker 3>bad thing. And so gamblers, or especially these gambling houses,

0:28:19.280 --> 0:28:23.480
<v Speaker 3>needed the cards to be made perfectly. Well, most cards

0:28:23.520 --> 0:28:26.280
<v Speaker 3>at this point, this is sixties, a lot of these

0:28:26.280 --> 0:28:29.480
<v Speaker 3>traditional cards are still made by hand. Nintendo gets some

0:28:29.520 --> 0:28:31.840
<v Speaker 3>bright idea, well, let's do this stuff with a machine.

0:28:32.280 --> 0:28:35.919
<v Speaker 3>But the machine they have isn't working perfectly. So what

0:28:35.960 --> 0:28:37.760
<v Speaker 3>do you do if your machine doesn't work. You get

0:28:37.760 --> 0:28:42.280
<v Speaker 3>an engineer. So they hire this guy who not a

0:28:42.360 --> 0:28:45.640
<v Speaker 3>very serious student. Darn't hear, a college drop out. But

0:28:45.680 --> 0:28:48.640
<v Speaker 3>they hire this guy for their card company to fix

0:28:48.680 --> 0:28:51.240
<v Speaker 3>their glue machine. He goes in, takes a look at it,

0:28:51.320 --> 0:28:54.000
<v Speaker 3>and pretty quickly he figures out what the problem is

0:28:55.400 --> 0:28:58.040
<v Speaker 3>and he just says, okay, yeah, well fix the paddles

0:28:58.040 --> 0:29:00.760
<v Speaker 3>on the glue machine and you're good. And he goes

0:29:00.800 --> 0:29:02.480
<v Speaker 3>in the back room and just starts messing around and

0:29:02.520 --> 0:29:06.120
<v Speaker 3>doing his own thing. And the way that he tells

0:29:06.120 --> 0:29:09.240
<v Speaker 3>it is, after he fixes his glue machine, he kind

0:29:09.240 --> 0:29:12.280
<v Speaker 3>of goes in the back room and he starts making

0:29:12.320 --> 0:29:14.440
<v Speaker 3>toys just for fun as a hobby. This is something

0:29:14.480 --> 0:29:16.320
<v Speaker 3>he did as a kid. And one of the first

0:29:16.360 --> 0:29:20.840
<v Speaker 3>toys he makes is it's this. If you imagine old

0:29:20.880 --> 0:29:23.680
<v Speaker 3>Warner Brothers cartoons, you know, there would be the kind

0:29:23.720 --> 0:29:27.320
<v Speaker 3>of like a punching glove on a spring. Basically, yeah, exactly.

0:29:27.400 --> 0:29:30.080
<v Speaker 3>So he makes something kind of like that, except instead

0:29:30.120 --> 0:29:32.640
<v Speaker 3>of a punching glove on a spring, he makes a

0:29:32.720 --> 0:29:36.560
<v Speaker 3>grabbing hand on a spring where it expands and if

0:29:36.600 --> 0:29:39.520
<v Speaker 3>you push one end of it together, it reaches out

0:29:39.520 --> 0:29:42.640
<v Speaker 3>and grabs something. And he calls it the Ultra hand.

0:29:43.200 --> 0:29:47.080
<v Speaker 3>And as the president of Nintendo is walking by, looks

0:29:47.080 --> 0:29:48.840
<v Speaker 3>in the room says, hey, dude, what are you doing

0:29:49.360 --> 0:29:53.600
<v Speaker 3>And he says, uh, making a toy, And the president,

0:29:53.680 --> 0:29:56.800
<v Speaker 3>according to legend, looks at it and says, huh, you

0:29:56.840 --> 0:30:01.080
<v Speaker 3>know what, let's sell that put in production. He puts

0:30:01.080 --> 0:30:05.400
<v Speaker 3>it in production and it sells like crazy, and that

0:30:05.600 --> 0:30:08.960
<v Speaker 3>toy does very well. It's one of those big fad toys,

0:30:09.040 --> 0:30:11.400
<v Speaker 3>kind of like the slinky here in the US, right,

0:30:12.000 --> 0:30:14.960
<v Speaker 3>and President goes back to yukoy and he says, Okay,

0:30:15.040 --> 0:30:18.560
<v Speaker 3>that was good. Do it again, and he does it again,

0:30:19.360 --> 0:30:21.479
<v Speaker 3>and he does it again, and he just keeps doing it.

0:30:21.520 --> 0:30:24.920
<v Speaker 3>This guy just keeps cranking out hit after hit. It

0:30:25.000 --> 0:30:29.479
<v Speaker 3>becomes clear that toys are a good line of income

0:30:29.520 --> 0:30:32.360
<v Speaker 3>for Nintendo. They basically make him the head of the

0:30:32.400 --> 0:30:37.160
<v Speaker 3>research and development department, put some engineers under him and say, man,

0:30:37.280 --> 0:30:39.640
<v Speaker 3>just keep doing your thing, keep doing your thing, and

0:30:39.800 --> 0:30:40.200
<v Speaker 3>he does.

0:30:40.760 --> 0:30:40.920
<v Speaker 4>So.

0:30:40.960 --> 0:30:44.280
<v Speaker 3>The important thing is, goop a Yakoy really thought of

0:30:44.320 --> 0:30:47.040
<v Speaker 3>himself as a toy maker, and I think that's something

0:30:47.240 --> 0:30:52.520
<v Speaker 3>important to understand about Nintendo. Nintendo functionally is a toy company.

0:30:52.600 --> 0:30:55.440
<v Speaker 3>They're not really a video game company. They're a toy company.

0:30:55.480 --> 0:30:59.000
<v Speaker 3>It just so happens that they're best selling toys are

0:30:59.080 --> 0:30:59.720
<v Speaker 3>video games.

0:31:00.200 --> 0:31:03.960
<v Speaker 4>When does the pivot happen though, and video games start

0:31:04.000 --> 0:31:04.719
<v Speaker 4>to be their business?

0:31:05.120 --> 0:31:10.040
<v Speaker 3>Yeah, so goope. Yukoy had again continued to make games,

0:31:10.080 --> 0:31:14.200
<v Speaker 3>and some of these are electronics. He's an electrical engineer,

0:31:14.240 --> 0:31:19.080
<v Speaker 3>so he's interested in electronics. And at some point he

0:31:19.200 --> 0:31:24.560
<v Speaker 3>gets the idea that arcades are doing very well. Can

0:31:24.600 --> 0:31:27.800
<v Speaker 3>we make this more portable? And they come up with

0:31:27.840 --> 0:31:30.240
<v Speaker 3>something called The Game and watch this thing comes out

0:31:30.240 --> 0:31:34.440
<v Speaker 3>in nineteen eighty and the real innovation here is that

0:31:35.200 --> 0:31:39.560
<v Speaker 3>this is not the most technologically advanced machine in the world.

0:31:39.560 --> 0:31:42.920
<v Speaker 3>It's actually very very simple. It's about identical to a

0:31:42.960 --> 0:31:47.120
<v Speaker 3>literal calculator. But these had very very simple games on them,

0:31:47.360 --> 0:31:50.760
<v Speaker 3>and one of them was it's just called ball and

0:31:50.840 --> 0:31:54.160
<v Speaker 3>all you're doing is it's literally just called ball, and

0:31:54.240 --> 0:31:57.160
<v Speaker 3>you are juggling a ball back and forth and trying

0:31:57.160 --> 0:32:00.200
<v Speaker 3>to keep it from dropping. And the ball moved was

0:32:00.240 --> 0:32:01.680
<v Speaker 3>back and forth and it kind of beeps, and it

0:32:01.720 --> 0:32:02.280
<v Speaker 3>kind of goes.

0:32:02.160 --> 0:32:04.000
<v Speaker 2>Beep beep, beep, beep beep.

0:32:04.040 --> 0:32:08.520
<v Speaker 3>So it's very simple, it's very slow, but this was

0:32:09.480 --> 0:32:12.880
<v Speaker 3>really a cheap way to bring the concept of the

0:32:12.920 --> 0:32:14.800
<v Speaker 3>game you play in the arcade. It's not quite that,

0:32:15.320 --> 0:32:17.680
<v Speaker 3>but it's in your pocket and it was cheap, which

0:32:17.720 --> 0:32:20.480
<v Speaker 3>was pretty amazing for the time. And these things again

0:32:21.000 --> 0:32:21.960
<v Speaker 3>so like hotcakes.

0:32:22.440 --> 0:32:26.880
<v Speaker 2>What is this idea of lateral thinking with withized technology.

0:32:27.520 --> 0:32:34.160
<v Speaker 3>Yeah, so this is truly I think what goombe okoy

0:32:34.880 --> 0:32:38.480
<v Speaker 3>did that sets them apart from everyone else. So that

0:32:38.640 --> 0:32:43.920
<v Speaker 3>is the literal translation. Kai heiko literally translates out to

0:32:44.600 --> 0:32:49.000
<v Speaker 3>lateral thinking of withered technology. I might translate it as

0:32:49.040 --> 0:32:53.720
<v Speaker 3>something more like sideways thinking with mature technology.

0:32:54.080 --> 0:32:58.600
<v Speaker 2>So you're good American capitalist after all, Well.

0:32:58.400 --> 0:33:01.280
<v Speaker 3>This is the thing I mean, Goomyakoi was. You know,

0:33:01.320 --> 0:33:03.320
<v Speaker 3>he was an innovator, He was a toy maker. He

0:33:03.400 --> 0:33:04.920
<v Speaker 3>was a guy who just liked messing around. But he

0:33:04.960 --> 0:33:08.960
<v Speaker 3>was also a very smart businessman, right, and so he

0:33:09.080 --> 0:33:13.000
<v Speaker 3>would look at what was available, and he would not

0:33:13.400 --> 0:33:17.800
<v Speaker 3>try to use the most technologically advanced device that was

0:33:17.840 --> 0:33:22.160
<v Speaker 3>out there. He would purposefully pick old technology that was proven,

0:33:22.480 --> 0:33:25.840
<v Speaker 3>sometimes a decade old technology, decade old chips, five year

0:33:25.840 --> 0:33:28.560
<v Speaker 3>old chips, and say, okay, what can I do with this.

0:33:29.320 --> 0:33:35.080
<v Speaker 3>Great example of this is the Lefty RX classic Goompeyakoy product.

0:33:35.400 --> 0:33:38.440
<v Speaker 3>So this is a remote control car. The RX stends

0:33:38.520 --> 0:33:42.920
<v Speaker 3>remote control that only turns left, hence the word lefty.

0:33:43.080 --> 0:33:45.400
<v Speaker 3>So they just lean into it, yes, which sounds like

0:33:45.440 --> 0:33:48.600
<v Speaker 3>a terrible idea, but if you think about it, you know,

0:33:48.720 --> 0:33:52.640
<v Speaker 3>sixties going into the seventies, Japan not a rich country

0:33:52.640 --> 0:33:55.800
<v Speaker 3>at this point, a lot of poor kids, and not

0:33:55.920 --> 0:34:00.320
<v Speaker 3>everybody can afford a remote control car, radio control car, right,

0:34:00.360 --> 0:34:02.360
<v Speaker 3>And so what he did was he said, okay, how

0:34:02.400 --> 0:34:05.760
<v Speaker 3>can we strip this down? Well, if you watch NASCAR,

0:34:05.840 --> 0:34:08.920
<v Speaker 3>if you watch Formula One, I hate to say it,

0:34:08.960 --> 0:34:12.439
<v Speaker 3>all they do is go left, No offense. That's skill

0:34:12.680 --> 0:34:16.040
<v Speaker 3>sport and again my deepest respect to all the F

0:34:16.080 --> 0:34:19.080
<v Speaker 3>one fans out there. It is a sport which involves

0:34:19.200 --> 0:34:24.520
<v Speaker 3>primarily going straight and then occasionally left, and that is it.

0:34:24.640 --> 0:34:27.319
<v Speaker 3>And he said, okay, well let's do it. And so

0:34:27.960 --> 0:34:30.120
<v Speaker 3>the car basically has two buttons. You turn it on,

0:34:30.200 --> 0:34:32.680
<v Speaker 3>it goes straight. You push another button and it goes left.

0:34:32.840 --> 0:34:36.480
<v Speaker 3>And this toy was a quarter of the price something

0:34:36.560 --> 0:34:40.760
<v Speaker 3>like a normal remote control car. And so now kids

0:34:40.800 --> 0:34:43.719
<v Speaker 3>can have this car. Again, it's not an act of

0:34:43.880 --> 0:34:47.080
<v Speaker 3>charity to the children of Japan. This is the money making,

0:34:47.160 --> 0:34:50.840
<v Speaker 3>you know operation after all. But he was able to

0:34:50.880 --> 0:34:55.040
<v Speaker 3>strip things down to their essence and again take mature

0:34:55.080 --> 0:34:57.799
<v Speaker 3>technology technology, the worked that was out there, and think

0:34:57.840 --> 0:34:58.800
<v Speaker 3>a little bit sideways.

0:34:59.440 --> 0:35:02.120
<v Speaker 4>So just to pivot a little bit and talk a

0:35:02.120 --> 0:35:05.920
<v Speaker 4>little bit more about the actual console. Yukoi passed away

0:35:06.120 --> 0:35:09.400
<v Speaker 4>in nineteen eighty seven. They obviously continue to make games

0:35:09.400 --> 0:35:13.319
<v Speaker 4>in hardware. They have some ups and downs. I thought

0:35:13.320 --> 0:35:16.400
<v Speaker 4>GameCube was, you know, the second coming because of crazy

0:35:16.440 --> 0:35:18.960
<v Speaker 4>Taxi and those little discs those I mean, it was

0:35:18.960 --> 0:35:22.840
<v Speaker 4>everything to me. Yeah, the market apparently disagreed. Other consoles

0:35:22.880 --> 0:35:25.960
<v Speaker 4>like we which I also ruined my tennis game, the

0:35:26.000 --> 0:35:31.120
<v Speaker 4>switch has done very well. What do you think sets

0:35:32.000 --> 0:35:34.640
<v Speaker 4>apart some consoles from other consoles.

0:35:35.040 --> 0:35:40.040
<v Speaker 3>Yeah, you know, Nintendo's got an interesting up and down

0:35:40.440 --> 0:35:44.440
<v Speaker 3>pattern which we could probably connect some dots on. Basically,

0:35:44.520 --> 0:35:48.080
<v Speaker 3>the pattern is since the early two thousands, when Nintendo

0:35:48.320 --> 0:35:54.280
<v Speaker 3>tries to make a sophisticated machine, a technologically advanced machine,

0:35:54.280 --> 0:35:58.640
<v Speaker 3>it usually flops. When they ease back and just make

0:35:58.760 --> 0:36:02.320
<v Speaker 3>something that is just interesting. Again, I would argue, leaning

0:36:02.360 --> 0:36:07.600
<v Speaker 3>back on goompe Yacoy's philosophy of sideways thinking, with mature

0:36:07.640 --> 0:36:12.160
<v Speaker 3>technology they do better. So if you look at the GameCube,

0:36:12.200 --> 0:36:15.320
<v Speaker 3>they actually were trying to compete with the more powerful systems.

0:36:15.400 --> 0:36:19.840
<v Speaker 3>It didn't do so well. Yeah, the Wei, which functionally

0:36:19.920 --> 0:36:24.680
<v Speaker 3>uses the same insides as the GameCube, really released years later.

0:36:26.560 --> 0:36:29.480
<v Speaker 3>It's not an advanced machine, it's not competing against the

0:36:29.520 --> 0:36:34.680
<v Speaker 3>PlayStation three, but somehow it starts out selling everything else.

0:36:35.400 --> 0:36:37.920
<v Speaker 3>Then they come out with the WIU, which is the

0:36:37.960 --> 0:36:40.360
<v Speaker 3>successor to the Wei, and they are trying to play

0:36:40.360 --> 0:36:42.920
<v Speaker 3>this game of all right, we got the good graphics,

0:36:42.920 --> 0:36:47.680
<v Speaker 3>we got everything everybody else has, and it flops, flops

0:36:47.760 --> 0:36:51.560
<v Speaker 3>really badly. Actually, they're in trouble. The Switch comes out.

0:36:51.800 --> 0:36:55.000
<v Speaker 3>The Switch is not an advanced machine. The Switch is.

0:36:56.080 --> 0:36:59.120
<v Speaker 3>It's like a cell phone, man. And this is a

0:36:59.160 --> 0:37:01.400
<v Speaker 3>time when the Place four, the Xbox one is on

0:37:01.440 --> 0:37:04.480
<v Speaker 3>the market, and it works for them because they're not

0:37:04.560 --> 0:37:09.160
<v Speaker 3>playing this game of chasing graphics, of chasing processing power.

0:37:09.560 --> 0:37:14.160
<v Speaker 3>They're really in their own lane, which is this fun?

0:37:14.800 --> 0:37:17.440
<v Speaker 3>Does it work? Is it cheap enough for us to

0:37:17.440 --> 0:37:19.280
<v Speaker 3>make a bunch of these and still make it fun?

0:37:19.840 --> 0:37:22.719
<v Speaker 1>Why do you think the Switch did so well and

0:37:23.320 --> 0:37:27.560
<v Speaker 1>eight years later, what can we expect from its successor.

0:37:28.160 --> 0:37:30.400
<v Speaker 3>Yeah, you know, I mean I think there's a combination

0:37:30.440 --> 0:37:34.200
<v Speaker 3>of things. I think they actually went back to their

0:37:34.320 --> 0:37:37.760
<v Speaker 3>roots Nintendo. Did you know what the funny thing about

0:37:37.840 --> 0:37:40.640
<v Speaker 3>the Switch is they're thinking of it as a toy

0:37:40.719 --> 0:37:43.240
<v Speaker 3>you can take to a bar and play with your friends.

0:37:44.320 --> 0:37:48.560
<v Speaker 3>Also another kind of black swan thing. Can't predict quarantine,

0:37:48.719 --> 0:37:53.640
<v Speaker 3>people are locked down. Animal Crossing comes out. Everybody's playing

0:37:53.680 --> 0:37:57.080
<v Speaker 3>Animal Crossing. It is a not very technologically advanced game,

0:37:57.080 --> 0:37:59.320
<v Speaker 3>but it lets you play with your friends.

0:37:59.480 --> 0:38:01.759
<v Speaker 1>Try to say, it's really clarifying for me what you said,

0:38:01.800 --> 0:38:04.920
<v Speaker 1>because I didn't really understand the distinction between a toy

0:38:05.120 --> 0:38:08.279
<v Speaker 1>and a console. But this is like tech that sort

0:38:08.320 --> 0:38:11.440
<v Speaker 1>of mobilizes you in the world rather than sucks you

0:38:11.520 --> 0:38:13.560
<v Speaker 1>into a private world exactly.

0:38:13.640 --> 0:38:16.800
<v Speaker 3>And you know, let's not forget that the Game Boy,

0:38:17.160 --> 0:38:21.279
<v Speaker 3>one of its major features was the fact that you

0:38:21.280 --> 0:38:23.960
<v Speaker 3>could link two of them up or four of them

0:38:24.040 --> 0:38:27.239
<v Speaker 3>up actually, so Tetris you could play against somebody. So

0:38:27.360 --> 0:38:30.520
<v Speaker 3>really the idea of it is you're supposed to go

0:38:30.640 --> 0:38:34.840
<v Speaker 3>outside and play with your friends. That's actually what goumpe

0:38:34.960 --> 0:38:38.799
<v Speaker 3>Ukoy wants. I think he wanted you to play with

0:38:38.880 --> 0:38:42.800
<v Speaker 3>the toy with your friends. The switch is another version

0:38:42.800 --> 0:38:46.600
<v Speaker 3>of that. And I was asking somebody that who actually

0:38:46.640 --> 0:38:49.000
<v Speaker 3>got the opportunity to play it before most people did,

0:38:49.000 --> 0:38:50.440
<v Speaker 3>you know, got to play it as a member of

0:38:50.440 --> 0:38:52.680
<v Speaker 3>the press. And he said, well, do you have a switch?

0:38:52.719 --> 0:38:55.480
<v Speaker 3>And I said yeah, And he said you've played your switch, right,

0:38:55.560 --> 0:38:57.880
<v Speaker 3>I said yeah, And he said, well, you've basically played

0:38:57.880 --> 0:39:01.279
<v Speaker 3>the switch too. It's more the same. Is there a

0:39:01.400 --> 0:39:05.680
<v Speaker 3>slight bump in graphic capability? Sure? Is the fit and

0:39:05.719 --> 0:39:09.760
<v Speaker 3>finish of the machine a little bit better, absolutely, But honestly,

0:39:10.840 --> 0:39:13.480
<v Speaker 3>it's another switch. And if you want to play the

0:39:13.520 --> 0:39:15.799
<v Speaker 3>new games, eventually you're going to have to get the

0:39:15.840 --> 0:39:18.239
<v Speaker 3>new switch because it's a little bit more advanced. But

0:39:18.320 --> 0:39:22.359
<v Speaker 3>this is just them realizing I think that truly, if

0:39:22.360 --> 0:39:26.360
<v Speaker 3>it ain't broke, don't fix it. And again, they're using

0:39:26.600 --> 0:39:32.239
<v Speaker 3>slightly older hardware, simple to program for, They're not chasing graphics,

0:39:32.400 --> 0:39:34.719
<v Speaker 3>and it's more of the same for better for worse,

0:39:34.760 --> 0:39:35.520
<v Speaker 3>it's more the same.

0:39:35.920 --> 0:39:37.600
<v Speaker 4>I mean in that way, you have to expect that

0:39:37.640 --> 0:39:39.640
<v Speaker 4>it will do well right, that it won't go the

0:39:39.680 --> 0:39:42.880
<v Speaker 4>way of something that's newer that is not a safe bet.

0:39:42.920 --> 0:39:44.279
<v Speaker 3>Well, so this is where it gets a little bit

0:39:44.280 --> 0:39:47.440
<v Speaker 3>complicated because the switch too is kind of expensive. The

0:39:47.480 --> 0:39:51.600
<v Speaker 3>games are also quite expensive. Games are eighty bucks. Oh yeah,

0:39:52.120 --> 0:39:57.080
<v Speaker 3>so ok, But I think price things aside them sticking

0:39:57.200 --> 0:40:00.840
<v Speaker 3>to more of the same honestly as or in Nintendo,

0:40:01.920 --> 0:40:06.400
<v Speaker 3>and that for them, it's hard to argue against that

0:40:06.440 --> 0:40:09.080
<v Speaker 3>being the best choice. I think that really is where

0:40:09.080 --> 0:40:12.440
<v Speaker 3>they do best is just stick with what works, make

0:40:12.520 --> 0:40:13.480
<v Speaker 3>more fun toys.

0:40:14.040 --> 0:40:16.000
<v Speaker 1>Just to close, you know, we start off the conversation

0:40:16.080 --> 0:40:19.680
<v Speaker 1>talking about valuable IP that Nintendo owns, I mean, Mario

0:40:19.800 --> 0:40:22.640
<v Speaker 1>and Zelder and others. How much of an inducement will

0:40:22.680 --> 0:40:27.279
<v Speaker 1>that be for people to buy the switch to and

0:40:27.320 --> 0:40:30.759
<v Speaker 1>how much of that IP is living elsewhere in the

0:40:30.760 --> 0:40:34.480
<v Speaker 1>world now, whether it's movies and theme parks, like how

0:40:34.560 --> 0:40:40.000
<v Speaker 1>much on Nintendo relying on the console business too be Disney.

0:40:40.360 --> 0:40:43.080
<v Speaker 3>I think they're a bit of a crossroads for that

0:40:43.160 --> 0:40:46.640
<v Speaker 3>because for the longest time they were very, very protective

0:40:47.000 --> 0:40:50.920
<v Speaker 3>of their intellectual property. I think that what Nintendo has

0:40:50.960 --> 0:40:55.040
<v Speaker 3>going for them is that you cannot interact with any

0:40:55.040 --> 0:40:58.480
<v Speaker 3>of their intellectual property unless it's in an environment that

0:40:58.640 --> 0:41:01.719
<v Speaker 3>they've sanctioned it, you know. I mean, they've made the

0:41:01.719 --> 0:41:05.000
<v Speaker 3>theme park, They're very judicious and careful about that, They've

0:41:05.040 --> 0:41:07.239
<v Speaker 3>made the movie. They're very judicious and careful about that.

0:41:07.640 --> 0:41:11.400
<v Speaker 3>You will not be playing Mario on your computer. You

0:41:11.480 --> 0:41:14.719
<v Speaker 3>have to buy the consoles. So they have such a

0:41:14.840 --> 0:41:18.399
<v Speaker 3>draw to their intellectual property, Zelda, Mario that they really

0:41:18.400 --> 0:41:21.520
<v Speaker 3>are banking on the fact that people still want Mario

0:41:22.440 --> 0:41:25.480
<v Speaker 3>and they will pay whatever price it is that we

0:41:25.560 --> 0:41:28.759
<v Speaker 3>set for access to that. So, you know, I think

0:41:28.760 --> 0:41:32.840
<v Speaker 3>they are diversifying in some ways, but they are probably

0:41:32.880 --> 0:41:36.960
<v Speaker 3>still betting that having Mario out there in a movie

0:41:37.520 --> 0:41:40.520
<v Speaker 3>and Zelda potentially out there in a movie is going

0:41:40.560 --> 0:41:43.000
<v Speaker 3>to bring people back to play the game. And if

0:41:43.040 --> 0:41:44.160
<v Speaker 3>you want to play the game.

0:41:45.440 --> 0:41:50.280
<v Speaker 4>You got to buy the hardware, YEP, buy the hardware exactly, exactly, exactly.

0:41:50.160 --> 0:41:52.040
<v Speaker 2>Tank to thank you so much. This was really fascinating.

0:41:52.080 --> 0:41:54.400
<v Speaker 3>I loved it absolutely absolutely, Thanks so much for having me.

0:41:54.480 --> 0:42:12.280
<v Speaker 4>Thank you. That's it for this week for tech Stuff.

0:42:12.320 --> 0:42:13.560
<v Speaker 4>I'm Karra Price and.

0:42:13.520 --> 0:42:14.360
<v Speaker 2>I'm Oz Valushian.

0:42:14.800 --> 0:42:18.279
<v Speaker 1>This episode was produced by Eliza Dennis and Victoria Domingez.

0:42:18.719 --> 0:42:21.480
<v Speaker 1>It was executive produced by me, Kara Price and Kate

0:42:21.520 --> 0:42:26.120
<v Speaker 1>Osborne for Kaleidoscope and Katrina Norval for iHeart Podcasts. The

0:42:26.200 --> 0:42:29.520
<v Speaker 1>Engineer is Beheth Fraser and Jack Insley mixed this episode.

0:42:29.880 --> 0:42:31.279
<v Speaker 2>Kyle Murdoch wrote our theme song.

0:42:31.760 --> 0:42:34.520
<v Speaker 4>Join us next Wednesday for Textuff the Story when we

0:42:34.560 --> 0:42:37.480
<v Speaker 4>will share an in depth conversation with Jake Sullivan, national

0:42:37.560 --> 0:42:40.960
<v Speaker 4>Security advisor under Biden. We'll talk all things competition with

0:42:41.040 --> 0:42:42.560
<v Speaker 4>China and autonomous weapons.

0:42:42.760 --> 0:42:45.520
<v Speaker 1>Please rate, review, and reach out to us at tech

0:42:45.560 --> 0:42:47.800
<v Speaker 1>Stuff podcast at gmail dot com.

0:42:48.040 --> 0:42:49.680
<v Speaker 2>It really helps us to know what you're thinking.