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Speaker 1: Scrubbing In with Beca Tilly and Tanya rad and iHeartRadio

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Speaker 1: and two time People's Choice Award winning podcasts.

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Speaker 2: Hello everybody, We are scrubbing in with Part two with

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Speaker 2: Bozama Saint John. We have had such an amazing conversation,

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Speaker 2: so we figured why not make two parts.

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Speaker 3: Yeah, I'm just eating it up, like I just have

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Speaker 3: popcorn and I just could I could literally listen to

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Speaker 3: her speak for hours. I know she could maybe give

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Speaker 3: us her phone number before she leaves.

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Speaker 4: That would be really ideal. I'll warn her about Okay,

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Speaker 4: here's part two.

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Speaker 2: So the TV show for people who haven't haven't heard

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Speaker 2: of it or seen it yet. Yeah, it's called on

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Speaker 2: Brand and it's a Jimmy fallon and basically you're there's

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Speaker 2: people that are are they marketing?

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Speaker 4: Creative? These people the contestants.

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Speaker 1: Yeah, there are anybody. There's a swimming struck, a real

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Speaker 1: estate agent.

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Speaker 2: But they have ideas for brands like everybody, and they

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Speaker 2: get a chance to show because a lot of people

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Speaker 2: have ideas but they don't have a platform to do it.

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Speaker 5: That's exactly right. I think it's shocking.

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Speaker 1: I don't know why people don't do that more often,

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Speaker 1: Like you know, especially with the avent of like social

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Speaker 1: media and all these platforms where you can really get

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Speaker 1: to brand easily. Like I can't tell you the number

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Speaker 1: of times, like especially in the moments where like at

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Speaker 1: a company, something had happened and therefore people knew my face,

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Speaker 1: you know that, Like I would go to the airport, girl,

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Speaker 1: I could not walk through the San Francisco airport for

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Speaker 1: probably about six years without somebody having an idea about

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Speaker 1: something for Apple, or someone have an idea for something

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Speaker 1: for Uber, I swear to you, okay, Or like when

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Speaker 1: I got a job in Netflix. How many TV shows, movies?

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Speaker 1: So many?

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Speaker 5: And so this happens in regular life all of the time.

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Speaker 1: I mean, look, we can you can sit somewhere and like,

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Speaker 1: you know, see the new Cheeto's flavor, and somebody's like, I.

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Speaker 5: Don't know why they would put lime on here.

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Speaker 1: They should have put limit, or they should have put jalapeno,

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Speaker 1: or they should have put cocoke.

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Speaker 5: Yeah, you know what I mean.

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Speaker 1: And so this show gives the opportunity for what I

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Speaker 1: would say, like everyday Americans the opportunity to get in

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Speaker 1: front of a brand. The brand give them an assignment

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Speaker 1: which includes the strategy and the objectives and target and

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Speaker 1: spend and all of that, like the stuff I would

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Speaker 1: get like in my regular job and have them come

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Speaker 1: up with ideas and it's really really tough.

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Speaker 2: So the some of the brands are I saw the

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Speaker 2: Duncan Donuts. I saw the Kelly Clarkson, so I.

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Speaker 5: Had such a good time with her.

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Speaker 1: Yes, so Duncan Donuts, KitchenAid, Southwest Airlines, Sonic Girls, the

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Speaker 1: whole of the Yeah.

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Speaker 2: Big hit companies, bit massive companies, but which have a

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Speaker 2: lot of money, not big budget.

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Speaker 5: Yeah, and they turn it over the.

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Speaker 1: Budget to people who don't have marketing experience and they're like, okay,

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Speaker 1: come up with ideas and yes, the people are hitching

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Speaker 1: and then you know, my job is to make sure

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Speaker 1: that they as a sound So that makes sense.

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Speaker 2: I was gonna say, so when you meet the contestants

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Speaker 2: did when you met them initially? Were there certain people

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Speaker 2: in qualities about them that stuck out?

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Speaker 5: Yet? Okay? Always what are what are they? It's it's

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Speaker 5: the same way that.

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Speaker 1: Like I hire anybody, honestly, even when I was like

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Speaker 1: in corporate offices or now, is that first there has

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Speaker 1: to be an enormous amount of curiosity, you know, like

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Speaker 1: unnatural amount of curiosity, Like you want to you gotta

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Speaker 1: be the.

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Speaker 5: Nosiest person on the planet.

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Speaker 1: You know, you want to know about people, You want

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Speaker 1: to know about things, you want to know about situations,

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Speaker 1: like you have to want to know everything because I do,

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Speaker 1: like I live and breathe things that are happening in

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Speaker 1: the world around me. And that's the only way to

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Speaker 1: then have a better sense of how to connect. Because

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Speaker 1: if you understand what's happening in the culture, you know,

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Speaker 1: sam's happening in society, they have a much better chance

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Speaker 1: of being Like here, I'm going to tell you this thing. Yeah,

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Speaker 1: you know, you sit it right into the middle of culture.

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Speaker 1: And what happens when brands go wrong is that they

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Speaker 1: sit in the wrong place. So true, you know, it's

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Speaker 1: not necessarily the thing is bad. Yeah, And that's why

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Speaker 1: I began with saying that, like, you know, it's not

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Speaker 1: that like brands or products are bad necessarily.

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Speaker 5: I mean, there are some.

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Speaker 1: Stinkers, but you know, for the most part, like things

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Speaker 1: are good too great. But if you have bad marketing

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Speaker 1: and you sit it in culture at the wrong time,

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Speaker 1: at the wrong place, then it's going to go tumbling down.

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Speaker 3: Or you're like so on it. I remember, I'm not

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Speaker 3: marketing is probably like my worst thing about me, Like

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Speaker 3: I don't know how, I'm just horrible. But I can

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Speaker 3: like see it and appreciate it. And I remember when

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Speaker 3: everybody was watching Love Island USA and Amaya papaya was

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Speaker 3: like rising, rising, rising everyone, and then Poppy comes out

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Speaker 3: and they have like the Amaya papaya flavor of like

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Speaker 3: that's marketing.

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Speaker 5: Yes, it was so brilliantly immediate. Yes, you know, like

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Speaker 5: it was just in the in the world. Yeah, is it?

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Speaker 1: Like I've said for a long time because people are like,

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Speaker 1: oh my gosh, you should have did but and I'm like, no,

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Speaker 1: the ideas I had for Apple, you know, ten years ago,

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Speaker 1: twelve years ago, would not work today. The things I

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Speaker 1: did at Uber wouldn't work today. What I did at

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Speaker 1: Netflix three years ago wouldn't work today. It's a totally

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Speaker 1: different situation we're in. And so that's the brilliance about

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Speaker 1: marketing and people who are good at it, which is

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Speaker 1: that they have to have a great sense of curiosity

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Speaker 1: about and then be able to articulate.

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Speaker 5: Communication in this field is make or break.

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Speaker 1: So that's why the pitch on the show is the

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Speaker 1: like the dramatization of what happens every day. It's like

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Speaker 1: you have to be able to articulate what you are

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Speaker 1: thinking and saying and expressing. As a result, if you

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Speaker 1: fail any.

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Speaker 5: One of those things.

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Speaker 1: A pitch can also turn a great idea into a

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Speaker 1: bad one, yeah, I mean, or a bad idea into

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Speaker 1: a good one.

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Speaker 2: Yeah, you want Shark Tank like that. You're like, oh,

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Speaker 2: this is a great product, but this pitch was so

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Speaker 2: immediately and it is hard.

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Speaker 5: It's hard to pitch, you know, it's terrifying.

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Speaker 4: Oh my gosh, it's so scared.

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Speaker 2: I think it's you don't strike me as someone who'd

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Speaker 2: be scared to do.

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Speaker 5: It, but okay, I's why it's terrible.

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Speaker 1: Oh I still get scared, you know, I would show

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Speaker 1: it no, and so I find something in the room

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Speaker 1: to like distract me from, you know, the fear.

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Speaker 5: But yeah, I mean, look the the idea of the pitch.

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Speaker 1: And we do it all the time, which is actually

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Speaker 1: something that I don't think people realize. It's not just

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Speaker 1: in the boardroom, but like you're always pitching, you know,

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Speaker 1: you pitch in your relationship all the time. You know,

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Speaker 1: something you want to do that. You know your man

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Speaker 1: doesn't want to do You're gonna pitch you know.

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Speaker 5: What I mean? Or you're pitching your kids mineus sixteen.

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Speaker 5: I pitch her all the time. You know.

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Speaker 1: There are just situations in our lives that we don't

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Speaker 1: think of as pitch, but it is. When people talk

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Speaker 1: about personal brand, they think it's like some big monster

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Speaker 1: or like, oh I can't do it. I'm like, it's

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Speaker 1: your reputation is what it is. So who would you

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Speaker 1: like to write it? You want you want that fool

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Speaker 1: over there to write your wat your reputation. You want

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Speaker 1: to be in charge of it. And so those types

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Speaker 1: of things are what we do every day. Is just

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Speaker 1: in marketing speak, Cassio.

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Speaker 3: For our listeners that are like listening if they want

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Speaker 3: to like sharp, there is there like something that you

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Speaker 3: would recommend people if they want to like get better

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Speaker 3: at it?

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Speaker 5: Oh my gosh. Yes.

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Speaker 1: My favorite tool is a book called The Artist's Way.

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Speaker 5: I heard you have Yeah.

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Speaker 4: Can I tell you something.

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Speaker 5: That's really yes, please, just.

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Speaker 4: Horrible and honest. I've talked about this, don't even That's

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Speaker 4: why it sounds familiar.

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Speaker 2: I have started it and then I stop and stop

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Speaker 2: and everyone and then.

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Speaker 4: I see people. I hear people talk about it and

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Speaker 4: they're like, it changed my life.

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Speaker 5: It changed the way I.

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Speaker 4: Go through life and how I go through work.

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Speaker 1: And everything everything. And the thing is that, like you know,

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Speaker 1: talk about marketing. I think it's titled wrong because people

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Speaker 1: think that chanced to be an artist right.

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Speaker 5: In order to do it. But it takes me back

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Speaker 5: to this.

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Speaker 1: I have a good friend who's an artist visual artist,

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Speaker 1: and she once like took me through this exercise that

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Speaker 1: was just like so mind blow.

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Speaker 5: I've used it for every team I've ever been on.

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Speaker 1: She's like, you know, when you were five and in kindergarten,

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Speaker 1: like you know, teacher passed around the paper and some

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Speaker 1: crayons and said.

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Speaker 5: Draw a cat.

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Speaker 1: Everybody drew a cat, and she went around, she collected

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Speaker 1: the paper, she put the cats up on the wall

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Speaker 1: and everybody's, oh, that's my cat, that's my cat, and

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Speaker 1: everybody is celebrating. Okay, Then you got to like fourth

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Speaker 1: grade and you had an art assignment. They said draw cat,

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Speaker 1: and everybody drew their cats. Some cats were really good,

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Speaker 1: some cats were really bad, and then the chosen ones

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Speaker 1: were put up on the wall.

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Speaker 5: So now, of course your cast's not up there. So

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Speaker 5: now you know that you're not an artist.

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Speaker 1: By the time you got to college and somebody's like, oh,

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Speaker 1: there's this like.

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Speaker 5: Art program or is it I'm not an artist?

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Speaker 1: But the truth of matters that we're all artists in

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Speaker 1: some capacity.

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Speaker 5: Somewhere along the way, somebody told you that you were

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Speaker 5: at an artist. So then you stopped.

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Speaker 1: And so if you consider the artist's way just as

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Speaker 1: a way of being the way to utilize your mind

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Speaker 1: to get the things that you want to articulate to

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Speaker 1: be better, you know, in the way that you think

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Speaker 1: and contemplate and come up with ideas for your life

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Speaker 1: or for your business or whatever man you win.

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Speaker 3: Is it like calling in the one but for marketing?

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Speaker 1: Sure, well that's for life.

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Speaker 2: She talks about how like the artist in us is

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Speaker 2: our god giving creativity and how we exist in life.

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Speaker 2: And so I think in initially re getting it, I

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Speaker 2: was like, I don't really consider myself an artist. As

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Speaker 2: I star reading it, I was like, it's so true,

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Speaker 2: like we get limited by asking people what they think

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Speaker 2: and getting their opinions that tell us we're not good

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Speaker 2: or that shouldn't be our path. And it just it's

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Speaker 2: a lot of you'll you would love it. It's like

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Speaker 2: a workbook you write, you take yourself on date.

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Speaker 3: It is doing in the one it was seven weeks

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Speaker 3: every day night.

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Speaker 5: I love this.

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Speaker 1: It is a work books. Fantastic and you like, you know,

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Speaker 1: I'm not a Marketer's like the work. Girl, I'm telling

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Speaker 1: you gonna do this, like you're going to go through

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Speaker 1: the process and you're never going to say that about yourself.

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Speaker 3: Because so we've been doing this podcast now for eight years.

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Speaker 3: We were like one of the ogs and now there's

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Speaker 3: like a podcast for everything, Like there's like so many

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Speaker 3: out there, and like we like want to like not rebrand,

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Speaker 3: but like.

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Speaker 5: Kind kind of yeah, just like.

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Speaker 4: Evolution.

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Speaker 3: And so I'm like, I don't know, I'm feeling that

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Speaker 3: that inspiration.

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Speaker 5: Like girl today get the artist's way. Yeah, we could

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Speaker 5: do it together.

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Speaker 2: We could.

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Speaker 4: We don't do it together, but we could do it.

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Speaker 5: Yeah.

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Speaker 4: Yeah, at the same time, that's do it because I

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Speaker 4: agree with you.

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Speaker 3: I feel like so many everything in life is marketing,

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Speaker 3: like literally everything in life.

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Speaker 5: Yeah, dude, And the thing is that you've got to evolve.

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Speaker 1: Yeah you cannot say stagnant, you're an OG, but it's like, yeah,

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Speaker 1: you gotta still eve.

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Speaker 2: I think we're still in twenty seventeen, but like we

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Speaker 2: look like it's like again.

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Speaker 3: But the hard thing is, like we love we have

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Speaker 3: great listeners. We love our listeners, and we don't want

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Speaker 3: to like alien alienate or veer off too much because

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Speaker 3: we've stayed study and strong and like so like grateful.

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Speaker 1: But I think ass Taylor Swift, Yeah, like ask her

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Speaker 1: like I worked with her in twenty fourteen when we

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Speaker 1: began Apple Music, and you know, she's like I would

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Speaker 1: consider it her like one of the biggest pop stars

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Speaker 1: in the world.

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Speaker 5: Now, yeah, she's the biggest.

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Speaker 1: Yeah, she's like he's enormous. Yeah, And evolution is so critical, Yeah.

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Speaker 5: It's critical.

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Speaker 1: So the criticism that she's getting to date not found

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Speaker 1: people who don't like her music, because we all listen

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Speaker 1: to them, we let them sit outside. But from her

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Speaker 1: fan base is that she hasn't evolved. That's actually what

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Speaker 1: they're saying. They're not really mad at the music, they're

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Speaker 1: not really mad. It just they're mad that she didn't

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Speaker 1: evolve in a way that is natural. M Oh, It's

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Speaker 1: like you can't just go talking about all this stuff

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Speaker 1: over here and we haven't heard you say.

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Speaker 5: Any of that, you know, this whole type.

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Speaker 1: Yeah, and so the same thing with like your fear

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Speaker 1: of alienating your base is that evolution is important.

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Speaker 5: It's not the sharp left, it's.

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Speaker 1: Not the like, Okay, we're gonna come out today and

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Speaker 1: now we're this brand new thing because like the time

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Speaker 1: calls for it. No, you have to maintain some level

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Speaker 1: of what you've always been, for sure, But if you

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Speaker 1: do not evolve, just like everything else in nature, you

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Speaker 1: will die.

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Speaker 5: Sorry, what was that too?

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Speaker 1: Like that was the best response ever?

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Speaker 2: Are there people, so you've brought up to slip, but

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Speaker 2: are there people or brands that you look at and

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Speaker 2: they're like You're like, they are brilliant marketing who like,

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Speaker 2: off the top of your head that you.

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Speaker 5: Think there's so many brilliant marketers.

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Speaker 1: Cardi b as a brilliant, spectacular marketer. I would hire

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Speaker 1: her any day, But then again I should probably work.

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Speaker 5: For her.

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Speaker 1: Nike of course, But that feels like an easy one

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Speaker 1: because people look at it and be like, oh my god.

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Speaker 1: But it is really hard to be at the top

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Speaker 1: and to remain there and to make people feel that

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Speaker 1: they are a part of the community, even if they're

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Speaker 1: just sitting on their couch because really, I mean, how

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Speaker 1: many athletes are in their in their base.

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Speaker 5: M I'm not that many talking to people, you know,

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Speaker 5: and so you've got.

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Speaker 1: To make everyone feel welcome, even if they're not working

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Speaker 1: out seven days a week for three hours and don't.

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Speaker 5: Have a trainer. Yep.

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Speaker 1: I think brands like Copy is a good one, you know,

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Speaker 1: new on the market. So again it's like new new brand.

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Speaker 1: Funny enough, I think Fenty's an excellent brand. So yeah,

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Speaker 1: from a product standpoint, now that's something special because the product,

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Speaker 1: like their strategy on the product wasn't new. It wasn't like, oh,

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Speaker 1: they developed something like forty shades. It's not like it

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Speaker 1: didn't exist. You know, it existed. All of the big

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Speaker 1: companies have it, but they weren't talking about it. Yes,

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Speaker 1: and they weren't making it available online because it wasn't

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Speaker 1: like fenty was in store.

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Speaker 5: Really, I mean, you can't. You couldn't go.

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Speaker 1: And find the darkest dark You couldn't find my shade

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Speaker 1: in any kind of store, Okay, but you could find

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Speaker 1: it online. And so why didn't the other companies do that.

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Speaker 1: They had it, they had the formulas, but they just

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Speaker 1: didn't offer it.

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Speaker 4: You're talking in store, like having it in store and.

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Speaker 1: Yeah, and the Mabelings and all, like they didn't have

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Speaker 1: it in store and they didn't have it online. But

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Speaker 1: when Fenty said we have forty shades, they said, oh yeah, yeah.

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Speaker 5: We have forty shades too.

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Speaker 2: Yeah.

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Speaker 5: Yeah for twenty years and it's like, oh, yeah, you

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Speaker 5: did well, why don't you talk about it then?

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Speaker 4: Yeah?

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Speaker 1: You know, so from a product standpoint, Fenty took that

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Speaker 1: corner of the market not by inventing something new, by

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Speaker 1: talking about it in a way that was new. Yeah,

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Speaker 1: And so it was like that product strategy that became

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Speaker 1: the marketing strategy.

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Speaker 5: Excellent work.

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Speaker 2: It's interesting because you think about the uh just life

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Speaker 2: and businesses and how there's very rarely anything that's a

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Speaker 2: brand new idea. Yeah, Like there's everything saturated, yeah ideas,

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Speaker 2: you know, like.

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Speaker 4: Everything I think.

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Speaker 2: Of of, like oh I could start this and I'm like,

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Speaker 2: oh that's saturated, but and then I go But.

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Speaker 4: If you market it the right way, yes, yeah, anything.

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Speaker 5: Evolve it a little bit.

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Speaker 1: You know, like we're saying, Uber is basically a taxi

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Speaker 1: as you call on your phone through an app, you

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Speaker 1: know what I mean?

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Speaker 5: It was it really a brand new idea.

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Speaker 1: No, but it was definitely an improvement on current type,

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Speaker 1: you know, and like, yeah, Apple Music, I mean was

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Speaker 1: that a new idea? No, We've had music forever since

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Speaker 1: the Stone Ages. Yeah, you know, but it's like, yeah,

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Speaker 1: we need to evolve from downloading one song at a

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Speaker 1: time to listening to anything that you wanted, yeah, moment

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Speaker 1: in time, you know. And by the way, think about

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Speaker 1: how scary that was, girl, I was in the room.

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Speaker 1: It is freaking the itnes was ninety percent of the market. Yeah,

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Speaker 1: imagine fumbling that. Yeah, you know, like starting a new

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Speaker 1: thing and being like, you know what, we're going to

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Speaker 1: cannibalize our own base. And then you got people out

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Speaker 1: here like Spotify and SoundCloud and all these other competitors,

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Speaker 1: and it's like, so are we.

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Speaker 5: Going to give up this like iTunes ill estate if

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Speaker 5: it doesn't work when they come and steal our share. Yeah.

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Speaker 1: So, but the thing is that you must evolve, like

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Speaker 1: even if you're not creating the new thing, like, you

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Speaker 1: must evolve in the space you're in so that you

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Speaker 1: can actually breathe new life into whatever product it is,

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Speaker 1: whether it's an idea or it's a physical product or

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Speaker 1: a manufacturing product.

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Speaker 5: All of that.

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Speaker 1: When I decided that I wasn't going back to corporate

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Speaker 1: and that I was done with my book, and you know,

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Speaker 1: I was talking to Bravo and this and that, and

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Speaker 1: it's just like, ah, but you know, like that's TV.

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Speaker 1: That's like that's not real, that's not like a real job.

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Speaker 1: I really I decide I want to start a company

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Speaker 1: on my own, and I chose hair and beauty because

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Speaker 1: for so long, like everybody he talked about my hair

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Speaker 1: and my and like my fashion and like things. It

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Speaker 1: wasn't It was like a combination of like my work

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Speaker 1: and also how I appear, you know. So it's like

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Speaker 1: when Business Insider named me like, you know, the best

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Speaker 1: dressed executive in Silicon Valley, or Anna Wintour calls and

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Speaker 1: she's like, we're going to cover you in Vogue. Like

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Speaker 1: those were things that I was just like, Okay, shoot,

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Speaker 1: I'm cute, fine, you know, And when I thought about

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Speaker 1: creating something, it was like, look, the hair extension and

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Speaker 1: beauty market is about an eight billion dollar business.

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Speaker 5: Right, that's crazy.

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Speaker 1: And eighty percent of the consumers of hair extensions are

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Speaker 1: women of color, yet they're not catered to, like in

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Speaker 1: development in textures.

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Speaker 5: In lace colors, nothing, and so I was like.

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Speaker 1: I wonder why that is, you know, is that like

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Speaker 1: a decision or what is the problem? So I went

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Speaker 1: to Guanzhou, China by myself, to the the largest hair

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Speaker 1: show in the world, to just explore. And the first

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Speaker 1: day it was a disaster because I didn't have an interpreter.

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Speaker 1: I didn't know what I was doing. And then I

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Speaker 1: learned my lesson and I hire somebody to take me around.

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Speaker 1: And it was so fascinating because the answer wasn't that

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Speaker 1: like it didn't exist so that they couldn't do it.

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Speaker 1: It's just like nobody was asking for it. So again,

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Speaker 1: it's not like I could have looked at the hair

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Speaker 1: extension business and been like, oh, eight billion dollars.

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Speaker 5: There's lots of people in this market.

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Speaker 1: There's so many options, and everybody's wearing clippings and extensions

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Speaker 1: and wigs, like, let me not get in there. But

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Speaker 1: the truth of the matter is that like hair texture,

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Speaker 1: lace color, which is what you know wigs are sewn on,

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Speaker 1: even color is something that women of color and black

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Speaker 1: women are not in the center of and they're eighty

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Speaker 1: percent of the market. And so I was like, well,

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Speaker 1: I'm going to manufacture, so I learned everything I need

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Speaker 1: to know. I built a factory in Ghana in the headquarters,

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Speaker 1: I got a chemist here in the US that I

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Speaker 1: then imported a bunch of wonderful natural ingredients have been

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Speaker 1: used for millennia in Africa people are more familiar like

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Speaker 1: shade butter and stuff like that, which I have, but

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Speaker 1: like maringa or rose hip from South Africa, palm kernel oil,

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Speaker 1: the bow bob tree which is known as the tree

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Speaker 1: of life, like these are all ingredients that are used

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Speaker 1: widely on the continent but haven't made it into Western products.

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Speaker 1: And so yeah, I made a whole bunch of goods

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Speaker 1: air care that's based on all of those ingredients and

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Speaker 1: hair extensions and wigs.

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Speaker 5: And now it's almost a year old.

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Speaker 2: What was the time from idea conception?

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Speaker 4: Yeah, to make it.

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Speaker 5: Happen about eighteen months?

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Speaker 1: Oh dang, yeah, yeah, Like I knew it pretty immediately

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Speaker 1: that that's what I wanted to do. Once the idea

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Speaker 1: was terminating, I was like, I gotta do this. And

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Speaker 1: then once I went to Guangzho, I was like, oh,

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Speaker 1: I have to do this. And then it was about learning,

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Speaker 1: you know, because I've I've never myself manufactured a product.

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Speaker 1: I worked for CPGs before, but like never magine manufactured anything.

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Speaker 5: And like, how do you start a factory? Yeah? Right right?

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Speaker 5: How how did you learn? That's?

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Speaker 1: I keep telling you that, like endless curiosity has been

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Speaker 1: my secret.

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00:21:26,960 --> 00:21:30,639
Speaker 3: You just research, tons of research and asking people everybody.

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Speaker 1: I don't know that everybody. When I tell you everybody,

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Speaker 1: I mean it like.

442
00:21:35,760 --> 00:21:36,720
Speaker 5: I went back to China.

443
00:21:36,880 --> 00:21:38,680
Speaker 1: I was like, hey, might hear the factory wants to

444
00:21:38,720 --> 00:21:40,320
Speaker 1: go to Ghana for like six months?

445
00:21:40,480 --> 00:21:44,440
Speaker 5: Yes, And there were so off we went, you know

446
00:21:44,480 --> 00:21:44,880
Speaker 5: what I mean?

447
00:21:45,240 --> 00:21:49,560
Speaker 1: Like and then also so much like trial and error,

448
00:21:49,800 --> 00:21:53,479
Speaker 1: and you know, talking to people who have done this already,

449
00:21:53,560 --> 00:21:56,840
Speaker 1: like the chemists that I work with, you know, has

450
00:21:56,960 --> 00:22:01,719
Speaker 1: like forty years of product development and was just waiting

451
00:22:01,760 --> 00:22:02,919
Speaker 1: for an opportunity like this.

452
00:22:03,119 --> 00:22:06,600
Speaker 5: I mean, come on, It's like I just let her play.

453
00:22:06,560 --> 00:22:11,040
Speaker 1: Yeah yeh with toys that I provided she created, and

454
00:22:11,080 --> 00:22:13,840
Speaker 1: it was It's so wonderful. So for me, I think

455
00:22:13,880 --> 00:22:16,879
Speaker 1: one of the things that I always impress upon people,

456
00:22:16,880 --> 00:22:20,320
Speaker 1: whether in your marketing or an entrepreneur or you're trying

457
00:22:20,320 --> 00:22:21,840
Speaker 1: to just figure out what the next thing is, is

458
00:22:21,880 --> 00:22:24,040
Speaker 1: that You've got to be endlessly curious. So I'm like,

459
00:22:24,080 --> 00:22:26,440
Speaker 1: you gotta be the nosiest bitch on the planet, you know,

460
00:22:26,760 --> 00:22:30,440
Speaker 1: just like ask every question, ask everybody. You're not asking

461
00:22:30,440 --> 00:22:33,240
Speaker 1: them for their opinion, You're asking them for information.

462
00:22:33,600 --> 00:22:34,000
Speaker 2: Yeah.

463
00:22:34,040 --> 00:22:35,880
Speaker 5: And the analogy that I can make is like.

464
00:22:37,359 --> 00:22:40,879
Speaker 1: If you were applying for a job and you had

465
00:22:40,920 --> 00:22:44,240
Speaker 1: a friend who worked there, and you ask that person,

466
00:22:44,800 --> 00:22:49,119
Speaker 1: you know, is this a good place for women who

467
00:22:49,200 --> 00:22:52,159
Speaker 1: were in their late forties? Like, well, I you know,

468
00:22:52,320 --> 00:22:56,359
Speaker 1: is it a good place for advancement? And she's thirty

469
00:22:56,359 --> 00:22:59,159
Speaker 1: six and hasn't been promoted yet.

470
00:22:59,320 --> 00:23:03,280
Speaker 5: It's going to be like, no, this is awful, No,

471
00:23:03,359 --> 00:23:03,960
Speaker 5: don't do it.

472
00:23:04,840 --> 00:23:08,200
Speaker 1: That's asking her opinion about whether or not you will

473
00:23:08,200 --> 00:23:11,920
Speaker 1: succeed there. However, if you ask her like, hey, how

474
00:23:11,960 --> 00:23:16,880
Speaker 1: many senior executives are in their late forties and she's

475
00:23:17,000 --> 00:23:18,439
Speaker 1: like ninety percent of them?

476
00:23:18,440 --> 00:23:22,240
Speaker 5: How many are women? Fifty percent of them?

477
00:23:21,520 --> 00:23:26,359
Speaker 1: Okay, then you can base your decision based off the

478
00:23:26,400 --> 00:23:29,760
Speaker 1: information she gave you, not based off of her opinion,

479
00:23:30,200 --> 00:23:32,920
Speaker 1: because who knows what her experience is. She might actually

480
00:23:32,960 --> 00:23:37,440
Speaker 1: suck at her, but she has just told you that

481
00:23:37,720 --> 00:23:39,919
Speaker 1: a lot of the leadership are in their forties and

482
00:23:39,920 --> 00:23:43,760
Speaker 1: half of them are women. Hello, I'm going, I'm going.

483
00:23:43,800 --> 00:23:46,120
Speaker 1: I'm taking the job, you know what, I'm taking my chances.

484
00:23:46,520 --> 00:23:49,600
Speaker 1: And so that for me is the whole case about

485
00:23:50,080 --> 00:23:52,800
Speaker 1: like in every aspect of your life, whether or not

486
00:23:52,840 --> 00:23:55,359
Speaker 1: you're starting a business, or you're entering a relationship, or

487
00:23:55,520 --> 00:23:59,080
Speaker 1: just trying to contemplate how you're evolving. Stop asking people

488
00:23:59,160 --> 00:24:01,760
Speaker 1: for their opinion, some for information so you can make

489
00:24:01,760 --> 00:24:02,480
Speaker 1: your own decisions.

490
00:24:02,760 --> 00:24:03,199
Speaker 4: I love that.

491
00:24:03,280 --> 00:24:06,439
Speaker 2: I think that's like some of the best advice, and

492
00:24:06,480 --> 00:24:07,840
Speaker 2: it's it's it's.

493
00:24:07,680 --> 00:24:10,080
Speaker 4: Simple in theory, but we all do it.

494
00:24:10,119 --> 00:24:13,440
Speaker 2: We all ask our partners, our best friends, our family,

495
00:24:14,040 --> 00:24:14,879
Speaker 2: what should I do?

496
00:24:15,160 --> 00:24:18,480
Speaker 1: Matter of fact practice, Okay, don't ask another person what

497
00:24:18,600 --> 00:24:19,800
Speaker 1: you should wear to the next event.

498
00:24:20,080 --> 00:24:23,080
Speaker 5: Don't start there, don't do it. Don't send nobody.

499
00:24:23,040 --> 00:24:28,719
Speaker 1: Pictures them what are you wearing? And don't send them

500
00:24:28,720 --> 00:24:29,680
Speaker 1: no picture of what you're wearing.

501
00:24:29,680 --> 00:24:30,800
Speaker 4: Don't ask them what they're wearing.

502
00:24:30,840 --> 00:24:33,080
Speaker 5: No, don't ask them what do you feel like wearing?

503
00:24:34,480 --> 00:24:35,440
Speaker 4: That's all I do.

504
00:24:37,680 --> 00:24:42,480
Speaker 5: Call your friends and what are you wearing? The dress

505
00:24:42,520 --> 00:24:44,920
Speaker 5: code says I will go a cocktail? What does that mean?

506
00:24:45,680 --> 00:24:45,880
Speaker 2: No?

507
00:24:46,840 --> 00:24:48,200
Speaker 5: So this assignment is for you.

508
00:24:48,119 --> 00:24:52,800
Speaker 1: Yeah, totally Okay for the next week, week to the end.

509
00:24:52,960 --> 00:24:56,000
Speaker 5: No, what are you talking about to the end of

510
00:24:56,000 --> 00:25:04,280
Speaker 5: the month. If she does it, you will know I'm no. No,

511
00:25:04,400 --> 00:25:06,000
Speaker 5: you find out when not she asking.

512
00:25:06,119 --> 00:25:09,480
Speaker 1: Okay, don't ask anybody for their opinion on your outfit

513
00:25:10,640 --> 00:25:11,399
Speaker 1: on Instagram.

514
00:25:12,119 --> 00:25:15,280
Speaker 5: No, I don't really do that. No polls.

515
00:25:15,480 --> 00:25:17,919
Speaker 1: No, I want you to show up wearing something that

516
00:25:17,960 --> 00:25:19,080
Speaker 1: you love and you feel great.

517
00:25:19,160 --> 00:25:20,320
Speaker 4: Yeah, as I should.

518
00:25:20,560 --> 00:25:20,639
Speaker 3: Ye.

519
00:25:21,440 --> 00:25:24,640
Speaker 5: Don't ask anybody what they're wearing or what does this mean? Yeah,

520
00:25:24,640 --> 00:25:26,680
Speaker 5: I'll show up with some sequence. Girl, do it?

521
00:25:26,760 --> 00:25:27,359
Speaker 4: So true.

522
00:25:27,840 --> 00:25:29,480
Speaker 3: I just want to fit in, but no, we want

523
00:25:29,480 --> 00:25:30,240
Speaker 3: to stand out.

524
00:25:31,320 --> 00:25:32,399
Speaker 5: Or just feel great.

525
00:25:32,760 --> 00:25:34,280
Speaker 4: Yeah, like you know what I mean.

526
00:25:34,440 --> 00:25:37,760
Speaker 5: Just go and feel great. I'm fit when you walked

527
00:25:37,760 --> 00:25:39,359
Speaker 5: out the door yourself.

528
00:25:39,480 --> 00:25:40,080
Speaker 2: You know what I mean?

529
00:25:40,320 --> 00:25:45,840
Speaker 3: Yes, yes, the whole month feels yes, but it's aggressive.

530
00:25:45,880 --> 00:25:47,320
Speaker 5: But you can do it. I believe me.

531
00:25:47,520 --> 00:25:50,640
Speaker 1: Once you do that, some of these other harder decisions

532
00:25:50,680 --> 00:25:52,240
Speaker 1: where you go ask for people for their health will

533
00:25:52,280 --> 00:25:52,919
Speaker 1: be much easier.

534
00:25:53,240 --> 00:25:53,719
Speaker 5: I promised.

535
00:25:54,040 --> 00:25:54,879
Speaker 4: Just so true.

536
00:25:55,280 --> 00:25:55,639
Speaker 5: Thank you.

537
00:25:55,720 --> 00:25:59,120
Speaker 4: I needed that. Actually, can I have questions of where people?

538
00:25:59,160 --> 00:25:59,800
Speaker 4: Where can people?

539
00:26:00,040 --> 00:26:04,119
Speaker 1: I eve yes on my website bos dot com. Okay,

540
00:26:04,720 --> 00:26:08,000
Speaker 1: you can find me on Instagram. Badass bos love that,

541
00:26:08,160 --> 00:26:10,960
Speaker 1: all social networks, everything, yeah, everything.

542
00:26:10,760 --> 00:26:16,240
Speaker 2: Website, John dot com, okay, and book, oh the Urgent

543
00:26:16,280 --> 00:26:20,480
Speaker 2: Life and uh on brand Oh yes.

544
00:26:22,600 --> 00:26:25,400
Speaker 1: Voice Tuesdays after the Voice and Fridays at APM.

545
00:26:25,800 --> 00:26:28,359
Speaker 5: Wow, I'm like doing a voiceover watch.

546
00:26:29,240 --> 00:26:35,040
Speaker 4: Well, it's a long list, all of the things everywhere.

547
00:26:40,160 --> 00:26:42,919
Speaker 5: What you going here, Greg Eggs? Do you like?

548
00:26:44,359 --> 00:26:46,080
Speaker 4: We couldn't be more grateful.

549
00:26:46,119 --> 00:26:49,960
Speaker 2: Thank you for your time, thank you for your advice,

550
00:26:50,080 --> 00:26:51,800
Speaker 2: your honesty, everything.

551
00:26:52,040 --> 00:26:53,400
Speaker 4: You're amazing.

552
00:26:53,600 --> 00:26:57,120
Speaker 3: Thank you truly such an inspiration, really, such an inspiration,

553
00:26:57,440 --> 00:26:57,880
Speaker 3: such a.

554
00:26:57,760 --> 00:27:00,520
Speaker 1: Great moment, and I'm so proud of you for what

555
00:27:00,560 --> 00:27:03,320
Speaker 1: you've created, and I'm excited about how you're going to

556
00:27:03,400 --> 00:27:03,840
Speaker 1: evolve it.

557
00:27:04,280 --> 00:27:06,360
Speaker 5: Appreciate that. And if I can help in any way,

558
00:27:06,440 --> 00:27:06,760
Speaker 5: let me know.

559
00:27:06,800 --> 00:27:07,560
Speaker 4: We will take you up.

560
00:27:10,760 --> 00:27:14,160
Speaker 1: Sorry, tell you people, that's the benefit of becoming friends,

561
00:27:14,200 --> 00:27:15,840
Speaker 1: you know what I mean, the way it will be

562
00:27:15,920 --> 00:27:18,560
Speaker 1: unsolicited advice as well. I'm like, girl, I just saw

563
00:27:18,600 --> 00:27:20,280
Speaker 1: what you did over there, and let me tell you

564
00:27:20,320 --> 00:27:21,600
Speaker 1: this is what you need to do to change it.

565
00:27:21,800 --> 00:27:25,680
Speaker 2: I'm just here to get information, not ask your opinion.

566
00:27:28,280 --> 00:27:31,640
Speaker 5: That's exactly I love that.

567
00:27:31,720 --> 00:27:33,840
Speaker 4: Thank you so much for Thank you so so much.

568
00:27:36,520 --> 00:27:39,280
Speaker 1: I know, I think that next season of the Real

569
00:27:39,320 --> 00:27:40,720
Speaker 1: Househoves Beverly Hills, I'll be back.

570
00:27:41,800 --> 00:27:43,200
Speaker 5: Yeah, that's right,