WEBVTT - Episode 239 "19 Keys" 0:00:03.360 --> 0:00:04.160 Bord with me here. 0:00:04.160 --> 0:00:06.000 You know b T it's so low shout O O 0:00:06.120 --> 0:00:08.240 C T no real call what we see? 0:00:08.400 --> 0:00:08.760 Whole game? 0:00:08.800 --> 0:00:10.840 Wait the bl blas something. Oh, you can't stand on 0:00:10.880 --> 0:00:13.080 their own, Sushie, I already know you can't bother with 0:00:13.119 --> 0:00:15.680 me because with the squad of me they get at 0:00:15.840 --> 0:00:16.560 They called me. 0:00:19.160 --> 0:00:25.240 Love he Loo ball Alert Welcome to the ball Alert 0:00:25.280 --> 0:00:26.079 Show podcast. 0:00:26.079 --> 0:00:28.520 Please start what you're doing and like, subscribe and share 0:00:28.600 --> 0:00:29.560 our YouTube page. 0:00:29.600 --> 0:00:31.200 I go by the name of Ferrari simm me tell 0:00:31.200 --> 0:00:32.960 young world is your bestie Sue Solo? 0:00:33.120 --> 0:00:34.760 I go by the name you know b T O 0:00:34.880 --> 0:00:43.559 C T with that oh big guessing the buildings, not. 0:00:43.600 --> 0:00:44.599 Snapping for herself. 0:00:45.600 --> 0:00:47.839 How's it going, sir? Oh man, I feel blessed. How 0:00:47.880 --> 0:00:49.200 you feeling? Yeah, we're feeling great. 0:00:49.200 --> 0:00:51.560 We appreciate you blessed, blessing our presence today. 0:00:51.680 --> 0:00:54.120 Man, I appreciate y'all having me here. Now you cool 0:00:54.120 --> 0:00:57.040 with us getting in your business? It depends on the business. 0:00:58.840 --> 0:01:01.760 We'll be right back more of the Baller Alert Show. 0:01:07.319 --> 0:01:10.039 You're listening to a special edition of The Baller Alert Show. 0:01:10.200 --> 0:01:13.560 These found me as nineteen keys. You tuned into The Barler. 0:01:13.200 --> 0:01:16.480 Alert Show nineteen Keys is here and a lot of 0:01:16.600 --> 0:01:19.080 For those who don't know, where are you from a 0:01:19.080 --> 0:01:20.759 little background on nineteen Keys. 0:01:21.200 --> 0:01:22.760 I'm from Oakland, California. 0:01:22.920 --> 0:01:27.160 Okay, so good Bay, Yeah area, the Yay area, Yeah, 0:01:27.280 --> 0:01:29.920 some part something called it the Yea areas. You feel me, 0:01:29.920 --> 0:01:33.040 But yeah, I'm born in Saint Louis, though raised in Oakland. 0:01:33.040 --> 0:01:34.720 I left when I was two, so I went back 0:01:34.800 --> 0:01:37.440 and forth in the saying between Oakland and Saint Louis. 0:01:38.080 --> 0:01:40.240 And I consider myself to be. 0:01:40.160 --> 0:01:44.280 A thought leader, serial entrepreneur, creator, designer, really any hyphen 0:01:44.319 --> 0:01:45.960 that I need to be. You know, I don't really 0:01:45.959 --> 0:01:47.720 put myself in those boxes. I just do what I 0:01:47.760 --> 0:01:48.120 want to do. 0:01:48.280 --> 0:01:50.800 Did you design your hat? And what is it? Yeah? 0:01:51.080 --> 0:01:51.240 Man? 0:01:51.320 --> 0:01:53.240 The hat, the sash? You know what I mean? Just 0:01:53.240 --> 0:01:54.640 a little bit of realty, that's all. 0:01:55.160 --> 0:01:56.680 And you're in the Nation. 0:01:57.320 --> 0:01:58.720 Yes, I was born into it. 0:01:58.760 --> 0:02:00.440 Okay, I was going to ask that, But you were 0:02:00.480 --> 0:02:01.080 born into it? 0:02:01.160 --> 0:02:01.760 Yeah? Okay? 0:02:01.840 --> 0:02:03.000 Can you explain what that means? 0:02:03.000 --> 0:02:03.200 Though? 0:02:03.760 --> 0:02:06.720 I think people sometimes assume like the Nation is just 0:02:07.800 --> 0:02:10.760 an organization, but I think it goes a little deeper 0:02:10.840 --> 0:02:11.080 than that. 0:02:11.320 --> 0:02:13.560 Well, I mean, it's been around since nineteen thirty, so 0:02:13.600 --> 0:02:17.520 it's generations in right, like my family converted before I 0:02:17.600 --> 0:02:20.960 was born, right, and now you know when we had 0:02:21.040 --> 0:02:23.800 children and their children born growing up as black Muslims 0:02:23.800 --> 0:02:27.440 in America. You know, Honorable Elijah Muhammad was the one 0:02:27.440 --> 0:02:30.600 who introduced Islam to America. So as you see like 0:02:30.680 --> 0:02:33.600 Arabs and unorthodox Arabs and things of that nature practice 0:02:33.639 --> 0:02:36.280 it today, that's because of the foundation that he lied with. 0:02:36.760 --> 0:02:38.920 So being born in the nation, we say that, you 0:02:38.960 --> 0:02:41.320 know when you was born under that structure, you feel 0:02:41.320 --> 0:02:42.880 me coming in the nation of Islam. 0:02:42.919 --> 0:02:45.359 So where did the name nineteen keys come from? Did 0:02:45.360 --> 0:02:46.240 it come from the nation? 0:02:46.880 --> 0:02:50.680 It was probably influenced specifically by a masterful art of Muhammad. 0:02:51.040 --> 0:02:53.360 He's the one who taught the Honorable Elijah Muhammad. 0:02:53.400 --> 0:02:53.520 Right. 0:02:53.520 --> 0:02:55.080 He taught them for three years, and then he gave 0:02:55.200 --> 0:02:57.840 him the mission to go on and deliver a message. 0:02:58.000 --> 0:03:00.840 And he successfully delivered that message and brought out the 0:03:00.960 --> 0:03:03.120 likes of like Muhammed and Ali and Malcolm X and 0:03:03.160 --> 0:03:06.120 honorable miss lous far Khan and so on and so forth. 0:03:06.160 --> 0:03:08.320 So he had a quote in the nineteen thirties he said, 0:03:08.360 --> 0:03:12.760 there's seventeen million original people, and there's two million Indians, 0:03:12.760 --> 0:03:15.400 and he said that represents the nineteen million rusty locks. 0:03:15.840 --> 0:03:17.320 And he said, there's nineteen. 0:03:16.919 --> 0:03:19.880 Million well oil keys to unlock those rusty locked minds, 0:03:20.440 --> 0:03:23.320 and those keys is a representation of enlightenment or knowledge 0:03:23.360 --> 0:03:25.880 of self, so that those people could never be oppressed again. 0:03:26.639 --> 0:03:28.519 So I kind of took on the monica of nineteen 0:03:28.600 --> 0:03:30.320 keys as I go about enlightening people. 0:03:31.320 --> 0:03:34.680 And you're doing such a great job at it, Fairy Cohn, 0:03:34.920 --> 0:03:38.000 And you know, Malcolm X of the past, you're kind 0:03:38.000 --> 0:03:41.080 of like that for us in the future, especially in 0:03:41.120 --> 0:03:44.040 the hip hop culture, and how you have high level 0:03:44.120 --> 0:03:45.720 conversations and you're bringing us in. 0:03:46.200 --> 0:03:48.800 Was that by design? Did you always see yourself in 0:03:48.840 --> 0:03:50.280 this space growing up? 0:03:50.400 --> 0:03:50.600 You know? 0:03:50.760 --> 0:03:52.960 I was always taught the right idea at the right time, 0:03:53.040 --> 0:03:58.080 equal success, right like, right now, if you if you 0:03:58.080 --> 0:04:00.000 can fix any problem, you got a good business mind. 0:04:00.640 --> 0:04:00.920 Right. 0:04:01.560 --> 0:04:04.680 We have a broken culture, right That culture doesn't have 0:04:04.720 --> 0:04:08.400 any values and it's mostly ignorant and based on distraction. 0:04:09.080 --> 0:04:12.000 So when you look at black media, oftentimes they think 0:04:12.040 --> 0:04:14.720 that we don't care about high level subjects, right, like 0:04:14.760 --> 0:04:18.320 we don't listen to consciousness or science or right things 0:04:18.360 --> 0:04:21.280 of higher level of intelligence. But I think it's more 0:04:21.320 --> 0:04:22.520 so just the people who are doing it. 0:04:22.600 --> 0:04:23.200 You know what I'm saying. 0:04:23.200 --> 0:04:24.960 You put somebody corny in front of you, you don't want 0:04:25.000 --> 0:04:27.479 to listen to them, regardless of the value, right, And 0:04:27.920 --> 0:04:30.360 we don't put enough production value in it as well. 0:04:30.440 --> 0:04:32.000 So when we do things, we kind of do it 0:04:32.040 --> 0:04:34.520 low level, but the consciousness or the knowledge be high, 0:04:34.800 --> 0:04:37.400 but the quality be low. So you know, we come 0:04:37.440 --> 0:04:41.720 with that innovative approach right like the way any past 0:04:41.880 --> 0:04:45.160 revolutionary or leader or whoever it may have done it 0:04:45.160 --> 0:04:47.480 in the past, that's not my approach. I'm going to 0:04:47.560 --> 0:04:49.000 do it in a way where it looks like in 0:04:49.000 --> 0:04:52.600 twenty twenty three. I'm gonna use the resources to technology, 0:04:52.720 --> 0:04:56.560 the curture, the network, the collaboration, and any facet that 0:04:56.640 --> 0:04:59.359 I can. And I have some unique creative abilities to 0:04:59.400 --> 0:05:02.200 where we do the directing and designing. We have a 0:05:02.240 --> 0:05:04.200 teams where we do the strategy, and I'll put up 0:05:04.200 --> 0:05:06.400 my own money to get it done right. So I 0:05:06.400 --> 0:05:09.039 believe that that's something that's truly never been done in 0:05:09.080 --> 0:05:11.120 a way. And this is why you probably don't see 0:05:11.120 --> 0:05:12.960 it because most of time people ain't gonna put up 0:05:12.960 --> 0:05:14.320 their own money to deliver. 0:05:14.040 --> 0:05:17.560 A message, especially when you distraction is really high. 0:05:17.600 --> 0:05:23.120 And I think between social media and you know, just 0:05:23.200 --> 0:05:25.880 kids trying to be a lot more grown, I think 0:05:26.120 --> 0:05:28.120 what they are and they don't really have the experience 0:05:28.160 --> 0:05:30.599 of life to try to be as grown as they are. 0:05:31.200 --> 0:05:34.720 It almost seems as if they are pushing further away 0:05:35.000 --> 0:05:38.200 from the word or what it means to be spiritual 0:05:38.240 --> 0:05:41.800 and be a good person. I understand that you're using 0:05:41.839 --> 0:05:45.240 the tools right with the verbage and getting them in. 0:05:45.320 --> 0:05:47.839 Do you think that you're connecting because, like you said, 0:05:48.080 --> 0:05:51.479 you're putting yourself in twenty twenty three terms, but that 0:05:51.520 --> 0:05:53.920 could mean so many things, right, Like it's one thing 0:05:53.920 --> 0:05:57.200 to use social media, but it's a person's decision to 0:05:57.440 --> 0:06:00.160 listen to you. So what do you think it is about, well, 0:06:00.680 --> 0:06:03.320 you that's actually drawing them in to hear you. Because 0:06:03.360 --> 0:06:05.680 I think plenty of people can be in the room 0:06:05.839 --> 0:06:09.160 on the platforms, but it still takes a certain level 0:06:09.240 --> 0:06:12.240 of being for people to actually lock in. 0:06:12.520 --> 0:06:13.360 That's a good question. 0:06:13.480 --> 0:06:15.320 I think I just show up as myself, you know 0:06:15.360 --> 0:06:18.240 what I'm saying, Like, what you see is what you get, right, 0:06:18.320 --> 0:06:19.799 you feel me? Like I think a lot of people 0:06:19.800 --> 0:06:22.000 they try to put on a uniform and they try 0:06:22.040 --> 0:06:25.839 to beat this representation, right, and people know when they're 0:06:25.839 --> 0:06:29.040 being sold with something, right versus, this is just who 0:06:29.120 --> 0:06:30.680 I am. So this is where I am when the 0:06:30.720 --> 0:06:33.240 camera is off and the camera is on, right, and 0:06:33.279 --> 0:06:35.760 I'm from the streets as well, so you know, you 0:06:35.800 --> 0:06:38.440 can have some relatability. And the way I speak, the 0:06:38.440 --> 0:06:40.520 way I move, you know what I mean sometimes in 0:06:40.560 --> 0:06:42.479 the flighting side dress like we're gonna hit you on 0:06:42.560 --> 0:06:46.080 all angles. And you know, I'm empathetic. I got six brothers, 0:06:46.080 --> 0:06:48.920 I got two sisters, right, I grew up in the streets, 0:06:48.920 --> 0:06:51.520 so I understand the different dynamics of consciousness that we're 0:06:51.560 --> 0:06:53.479 dealing with. So I try to speak to people where 0:06:53.480 --> 0:06:56.200 they at. I don't speak to them at my level, right, 0:06:56.520 --> 0:06:59.000 because then people may not understand then that's just me 0:06:59.080 --> 0:07:00.000 trying to sound smart. 0:07:00.360 --> 0:07:00.520 Right. 0:07:00.560 --> 0:07:02.320 But if I speak to you at your level, I'm 0:07:02.320 --> 0:07:04.839 actually giving you value that you can use practically in 0:07:04.880 --> 0:07:05.359 your life. 0:07:06.000 --> 0:07:06.200 Right. 0:07:06.720 --> 0:07:08.920 That's one of the chief things people always say, like, damn, 0:07:08.960 --> 0:07:10.880 I've been thinking about that, but I ain't hear nobody 0:07:10.880 --> 0:07:13.120 say it that way, right. And when I can do that, 0:07:13.160 --> 0:07:15.800 I'm connecting the dots for you right, And sometimes it's 0:07:15.840 --> 0:07:18.080 not even giving you new information, that's being a reminder 0:07:18.120 --> 0:07:19.920 in your life of what you already know. What probably 0:07:19.920 --> 0:07:23.640 don't practice right because we have an environment that is 0:07:23.680 --> 0:07:27.440 not built around any of our positive core values, if 0:07:27.480 --> 0:07:30.480 you will right. It's not built around like honor, respect, 0:07:30.560 --> 0:07:33.679 loyal to your family, none of those particular type of things. 0:07:33.720 --> 0:07:37.240 It's built on you know, bullshit, to be honest, you 0:07:37.280 --> 0:07:39.920 feel me. So I just give people, I think a 0:07:39.920 --> 0:07:42.120 lot of tough love. And then when we do high 0:07:42.200 --> 0:07:46.320 level conversations, you know, I think about the different elements 0:07:46.360 --> 0:07:49.400 that were interested in. But because we don't ever see 0:07:49.440 --> 0:07:52.440 it right, we don't really get that opportunity to like 0:07:52.560 --> 0:07:53.600 divest into it. 0:07:54.000 --> 0:07:54.480 You feel me. 0:07:54.480 --> 0:07:57.720 It's like we interested in science, we interested in I 0:07:57.760 --> 0:08:01.400 don't know, aliens. We might be interested in collegy. But 0:08:01.440 --> 0:08:04.320 it's like it's same thing with financial literacy, but historically 0:08:04.320 --> 0:08:06.640 the people who brought it to us never spoke our language. 0:08:06.840 --> 0:08:09.800 You believe in aliens, shit, we the aliens. 0:08:11.520 --> 0:08:14.760 I do have a question though, and you said you 0:08:14.800 --> 0:08:17.400 brought up something so profound to me. A lot of 0:08:17.440 --> 0:08:18.200 us kind of come. 0:08:18.120 --> 0:08:19.640 Up in that street culture. 0:08:20.360 --> 0:08:24.560 How was it for you to mentally stay focused and 0:08:24.640 --> 0:08:27.240 not get sucked in to the streets because you can 0:08:27.280 --> 0:08:29.480 make a lot of easy money on that side. 0:08:29.600 --> 0:08:31.640 Well, I mean I had a few cases growing up, 0:08:31.720 --> 0:08:33.439 you know what I mean. I did get into the streets, 0:08:33.480 --> 0:08:36.160 just you know, following my older brother, you know, and 0:08:36.320 --> 0:08:38.440 growing up in Oakland and Saint Louis. We grew up 0:08:38.440 --> 0:08:41.840 in you know, wild, dangerous neighborhoods. So you automatically get 0:08:41.920 --> 0:08:44.439 influenced by your environment. Right on the blaged Mama say, 0:08:44.520 --> 0:08:47.720 environment stronger than nature. So regardless of how good you are, 0:08:47.720 --> 0:08:49.920 you get influenced by the things that's around you. So 0:08:50.480 --> 0:08:52.960 you know, early on, y'all, so we are so drugs, 0:08:52.960 --> 0:08:55.320 things of the nature. We did our little crimes. But 0:08:55.960 --> 0:08:58.520 I always had a different consciousness. Was growing up as 0:08:58.520 --> 0:09:00.640 a Muslim, was always telling me from wrong. So I 0:09:00.679 --> 0:09:02.160 knew what I was doing right or wrong. And I 0:09:02.240 --> 0:09:05.520 knew that wasn't a future oriented path, right. I knew 0:09:05.520 --> 0:09:07.920 that that was just because I'm hustling and I'm in 0:09:07.960 --> 0:09:11.360 this environment and I want things that currently I feel 0:09:11.400 --> 0:09:14.840 like my circumstances won't allowed me to have. Right, My 0:09:14.920 --> 0:09:17.400 mom's and pops ain't had no money like that, So 0:09:18.120 --> 0:09:19.560 you know as a man, I'm gonna go out there 0:09:19.559 --> 0:09:20.800 and get it on my own, and I ain't want 0:09:20.800 --> 0:09:23.040 to work at job for a white man. So you know, 0:09:23.120 --> 0:09:27.360 the streets dictated my actions, you know, point oh, I 0:09:27.360 --> 0:09:32.199 had a lot of turning points, and I'm you know. 0:09:31.480 --> 0:09:32.400 Was there something stificate? 0:09:32.600 --> 0:09:35.320 I would say the most significant when I was nineteen 0:09:35.400 --> 0:09:37.640 years old, which just happened to be you know, I 0:09:37.679 --> 0:09:40.240 had a case, but I took that to trivel and 0:09:40.280 --> 0:09:43.079 I beat that case. And during that motion, I just remember, 0:09:43.800 --> 0:09:45.760 you know, when I got locked up, I was reading 0:09:45.760 --> 0:09:48.440 this book and it was a story book and I 0:09:48.480 --> 0:09:51.240 read it fully all the way through. And then when 0:09:51.240 --> 0:09:53.520 I closed that book, I just realized, like man, that 0:09:53.520 --> 0:09:57.000 shit got me nowhere closer to my freedom. And then 0:09:57.040 --> 0:09:59.520 when I was extra diuicted from I think of Iowa 0:09:59.640 --> 0:10:02.520 to Oakland. I remember my brother who was fighting the 0:10:02.559 --> 0:10:05.560 same case, but he was behind bars. He gave me 0:10:05.600 --> 0:10:07.920 a list of books to read, right, and these books 0:10:07.920 --> 0:10:10.839 helped me strategize. These books helped me actually critical think 0:10:10.880 --> 0:10:13.360 and understand the environment and this game that I was 0:10:13.400 --> 0:10:15.840 dealing with right, which was fighting for my freedom. So 0:10:15.920 --> 0:10:18.960 I used that knowledge. I remember even telling my lawyer 0:10:19.040 --> 0:10:21.360 things and different emotions that he can foil to help 0:10:21.400 --> 0:10:23.960 out the case, right, And he ended up doing that 0:10:24.040 --> 0:10:26.400 and they actually worked, and he told me later on 0:10:26.480 --> 0:10:28.760 that was the first case he had won. That's dope, 0:10:28.880 --> 0:10:33.160 you know, but you had a public defender, yeah, for surely. 0:10:35.760 --> 0:10:36.360 In your case. 0:10:36.480 --> 0:10:38.480 Yeah, But I just that that just put a lot 0:10:38.480 --> 0:10:40.800 of things in perspective, like you can't put your freedom 0:10:40.800 --> 0:10:43.440 in nobody's hands, right, and you can't put your power 0:10:43.440 --> 0:10:44.200 in nobody hands. 0:10:44.240 --> 0:10:45.680 And I got to dictate my whole life. 0:10:45.720 --> 0:10:50.319 So when that judge read that verdict of not guilty, man, 0:10:50.360 --> 0:10:52.280 I just decided that I'm never going to end up 0:10:52.320 --> 0:10:53.320 back in this court room. 0:10:53.880 --> 0:10:55.600 And I know my ladies are going to chat in 0:10:55.840 --> 0:10:58.320 I just really want you said another word that joked 0:10:58.320 --> 0:11:02.880 at me, because again, I think young African American men 0:11:02.920 --> 0:11:08.320 and African American men lack critical thinking. That's something that 0:11:08.520 --> 0:11:12.800 is absent in our community and the world. I really 0:11:12.800 --> 0:11:15.160 wanted you to kind of expound on your critical thinking. 0:11:15.360 --> 0:11:19.200 Was it a book that brought that to realization for you? 0:11:19.440 --> 0:11:22.160 Or I mean, I would say, because critical thing is 0:11:22.160 --> 0:11:24.000 like working out for us, Yeah, we need. 0:11:23.840 --> 0:11:26.680 The book helped me advance it, But that's not where 0:11:26.679 --> 0:11:29.240 it started. I think it started being a Muslim, you 0:11:29.240 --> 0:11:31.120 know what I mean, Like you critical think about the world. 0:11:31.120 --> 0:11:33.280 We was taught to white men the devil, black man, God. 0:11:33.679 --> 0:11:36.160 You don't get more critical of the world than that, right, 0:11:36.240 --> 0:11:38.360 So it starts a foundation. If you looking at the 0:11:38.400 --> 0:11:41.199 government a certain way, you looking at everything a certain way, 0:11:41.240 --> 0:11:43.480 You look at Christianity a certain way. We look at 0:11:43.520 --> 0:11:45.400 the way people eat, the way people talk, the way 0:11:45.440 --> 0:11:50.160 curture moves. Everything you assessed from a critical eye and perspective, right. 0:11:50.200 --> 0:11:52.200 And so even when I was a child, I always 0:11:52.280 --> 0:11:54.320 did that. We rolled with the game, but always looked 0:11:54.320 --> 0:11:57.680 at them like y'all victims of white supremacy, right by 0:11:57.720 --> 0:12:01.839 your name, by your religion practice. So everything was always 0:12:01.920 --> 0:12:06.040 a critical examination. But then it gave me specific critical 0:12:06.080 --> 0:12:10.040 examination of the system, right understanding, Like when we went 0:12:10.080 --> 0:12:12.360 in there, and I mean I was reading like Dialogue 0:12:12.400 --> 0:12:14.640 of Socrates and the other one was like Art of Deception, 0:12:14.840 --> 0:12:17.600 and a lot of one's given a breakdown on how 0:12:17.960 --> 0:12:20.679 the language and the system was first created, right like 0:12:21.040 --> 0:12:24.160 courtroom is all about it's a game. It ain't about justices, 0:12:24.160 --> 0:12:27.359 about who can win, right, and it's a very deceptive 0:12:27.520 --> 0:12:30.120 use of language in that game. Right, So when you 0:12:30.200 --> 0:12:33.080 learn to like hear certain language, I always say every 0:12:33.120 --> 0:12:35.560 level of consciousness comes with a new language. So I 0:12:35.600 --> 0:12:38.000 wanted to be aware of the game that was being 0:12:38.040 --> 0:12:40.360 played around me because I might not have interpreted and 0:12:40.440 --> 0:12:41.480 understood it correctly. 0:12:42.040 --> 0:12:42.240 Right. 0:12:42.280 --> 0:12:46.000 So critical thinking can go in many different phases. And 0:12:46.400 --> 0:12:49.319 I'll say it's the world, not just Black America. The 0:12:49.440 --> 0:12:54.320 world is lacking just higher intelligence, period right, Like people 0:12:54.400 --> 0:12:56.839 are Like you can tell how smart people are about 0:12:56.840 --> 0:12:59.640 what they're entertained by, right, And if we look on 0:12:59.640 --> 0:13:02.480 a con them basically entertained by the most ignorant I mean, 0:13:02.559 --> 0:13:04.760 the most lowest level, dumbest things on. 0:13:04.720 --> 0:13:05.480 The planet earth. 0:13:06.080 --> 0:13:07.920 Right, it could be a meme and it just crack 0:13:08.000 --> 0:13:09.720 you up, you know what I'm saying, Like, that's a 0:13:09.760 --> 0:13:13.280 representation of your own intelligence. Right, And so when I 0:13:13.320 --> 0:13:16.520 think about the world today, it's definitely not just black people. 0:13:16.520 --> 0:13:19.400 It's across the spectrum in the whole world. Not critical thinking. 0:13:19.720 --> 0:13:22.400 And when they do critical thinking, they don't do anything 0:13:22.440 --> 0:13:24.600 about what they find out, you know what I'm saying. 0:13:24.600 --> 0:13:26.600 We can find out that the government wants to do 0:13:26.679 --> 0:13:29.240 some crazy experiment on it, on this, and then we 0:13:29.320 --> 0:13:30.960 a trip maybe for one day, and go back to 0:13:30.960 --> 0:13:34.839 our business the next. Right, So it's not just critical thinking, 0:13:34.920 --> 0:13:38.600 it's actually responding and executing and being strategic off the 0:13:38.640 --> 0:13:41.120 things that you learned about as well, because we don't 0:13:41.160 --> 0:13:44.040 just want a bunch of people that you know the 0:13:44.080 --> 0:13:45.400 problem but know nothing about it. 0:13:45.720 --> 0:13:48.000 With all that, all the lessons, can you bring us 0:13:48.040 --> 0:13:52.120 to high level conversations? And what you know led you 0:13:52.240 --> 0:13:56.679 to brand all of unit, your teachings and your lessons 0:13:56.720 --> 0:13:58.680 to give us high level conversations today. 0:13:59.480 --> 0:14:00.520 Yeah. 0:14:00.559 --> 0:14:03.959 I remember when I first was again started, I did 0:14:04.000 --> 0:14:07.200 a show with my brother Rich from Black Magic. He 0:14:07.240 --> 0:14:10.240 has a YouTube channel, right, He's big in the conscious community, 0:14:10.280 --> 0:14:12.400 probably like the biggest conscious channel, if you will. 0:14:12.480 --> 0:14:12.680 Right. 0:14:13.320 --> 0:14:16.840 He interviews everybody that has something of value to say 0:14:16.880 --> 0:14:20.080 and some sort of knowledge to split. And I remember 0:14:20.400 --> 0:14:22.440 just thinking about the state of the country community at 0:14:22.480 --> 0:14:24.800 that time. Right, Because I'm from Oakland, we didn't really 0:14:24.840 --> 0:14:27.040 grow up in like the New York debate game. We 0:14:27.080 --> 0:14:29.560 ain't really do that, you know. I seen black men 0:14:29.600 --> 0:14:31.720 with powering money, you know what I'm saying, growing up, 0:14:31.760 --> 0:14:35.120 So that was always my aspiration of thought, like if 0:14:35.280 --> 0:14:37.920 success looks like having powering money, and didn't look like 0:14:38.040 --> 0:14:39.000 just sounded smart. 0:14:39.480 --> 0:14:39.960 Right. 0:14:40.360 --> 0:14:44.040 So you know, I remember I made a controversial statement 0:14:44.080 --> 0:14:47.200 that the conscious community is dead. And what I meant 0:14:47.280 --> 0:14:48.880 by that is at the time, I was forming a 0:14:48.880 --> 0:14:51.000 group with some brothers and we was traveling around teaching 0:14:51.000 --> 0:14:54.520 about solutions. Right, we was teaching about you know, and 0:14:54.640 --> 0:14:58.080 showcasing what that solution looked like in real time through collaboration. 0:14:58.920 --> 0:15:01.920 And I told him is dead in the sense not physically, 0:15:01.960 --> 0:15:05.560 but just in the sense that the evolution is solutions, right, 0:15:05.560 --> 0:15:07.560 that we have to be the things that we want 0:15:07.600 --> 0:15:09.200 to see and not just talk about them. 0:15:09.680 --> 0:15:09.880 Right. 0:15:09.960 --> 0:15:13.280 So fast forward, when I thought about it too, I 0:15:13.400 --> 0:15:15.400 used to see all these smart, brilliant brothers and I'll 0:15:15.440 --> 0:15:17.040 be like, how y'all got all their intelligence, but we 0:15:17.080 --> 0:15:21.080 don't build nothing, right. How do we complain about black 0:15:21.160 --> 0:15:24.440 media and complain about lack of representation, but we don't 0:15:24.440 --> 0:15:26.680 put our money. Our mind is and then we put 0:15:26.720 --> 0:15:29.960 that together, right, So the opportunity to create high level 0:15:29.960 --> 0:15:33.440 conversations was just examining the opportunity of the now. Saying 0:15:33.480 --> 0:15:36.160 that we can control media right in media is one 0:15:36.200 --> 0:15:38.480 of those tenets of nation building because you control the 0:15:38.520 --> 0:15:41.280 message that people receive right, and if you can do 0:15:41.360 --> 0:15:43.520 it on the mass scale, then you can actually have 0:15:43.760 --> 0:15:47.520 influence on global politics, you can have influence on the culture. 0:15:48.040 --> 0:15:48.240 Right. 0:15:48.320 --> 0:15:52.200 So when you talk about high level conversations, you know, 0:15:53.440 --> 0:15:56.080 I had a conversation with Earn your leisure my brothers 0:15:56.080 --> 0:15:58.440 were shot and Troy really like a couple of blocks 0:15:58.440 --> 0:16:00.800 away from here when we first started the idea of 0:16:00.960 --> 0:16:04.400 putting together you know, high level conversations and what that 0:16:04.440 --> 0:16:08.720 collaboration could look like, right, because I'm very deep in 0:16:08.840 --> 0:16:11.040 when it comes to collaborating with people, because that's how 0:16:11.040 --> 0:16:14.160 you showcase the unity instead of talk about it, right. 0:16:14.720 --> 0:16:17.960 And I remember talking with a Mechi, who's my show producer. 0:16:18.560 --> 0:16:20.520 You know, it was like, if we're gonna do a show, 0:16:20.560 --> 0:16:23.080 it has to be high level. The production has to 0:16:23.120 --> 0:16:25.680 be high level, because last thing I would want to 0:16:25.720 --> 0:16:28.600 watch is somebody talking about consciousness but it's looked bootlet 0:16:29.120 --> 0:16:31.080 you know what I'm saying, Like, I need to be 0:16:31.200 --> 0:16:34.960 able to take some of your Netflix time, right, and 0:16:34.960 --> 0:16:36.840 the only way I can do that is if the 0:16:36.920 --> 0:16:40.080 quality is on part right. So that's why we created 0:16:40.640 --> 0:16:43.760 a show rather than the podcast, because we wanted to 0:16:43.800 --> 0:16:46.280 make sure that it was entertaining in the sense that 0:16:46.320 --> 0:16:48.520 you can watch it. So some people watching two three 0:16:48.560 --> 0:16:50.320 hour video and they like, I don't know how do 0:16:50.360 --> 0:16:53.080 I get through your videos? But it continues to draw 0:16:53.160 --> 0:16:58.600 me in. And so when you know you respect the viewer, right, 0:16:58.680 --> 0:17:01.000 you're gonna put it in that quality. They respect the quality, 0:17:01.080 --> 0:17:03.480 so they respect the show. And then we say, okay, 0:17:03.520 --> 0:17:06.719 let's let's we started off talking about like wealth, right, 0:17:06.720 --> 0:17:09.080 because I wanted to start it off on a practical basis. 0:17:09.520 --> 0:17:12.320 Then we start talking about masculinity. Then we start talking 0:17:12.359 --> 0:17:16.160 about science and physics and philosophy and psychology and all 0:17:16.200 --> 0:17:18.159 of these different areas. And I wanted to prove to 0:17:18.200 --> 0:17:21.600 the world, like especially these black networks that claim to 0:17:21.640 --> 0:17:24.240 be the voice of Black America. 0:17:24.480 --> 0:17:25.919 Not a lot of networks. 0:17:26.240 --> 0:17:28.639 Nah, you know what I'm saying. They claim it, but 0:17:28.680 --> 0:17:32.240 I ain't seen nobody do it. You feel me effectively, 0:17:32.280 --> 0:17:36.840 And the excuse is nobody watches it. Nah, that ain't true, right, 0:17:36.960 --> 0:17:38.840 I know, the reality of it is is that white 0:17:38.840 --> 0:17:41.080 corporations ain't gonna give you ad dollars to give black 0:17:41.080 --> 0:17:43.600 people nothing high level, you know what I'm saying. So 0:17:44.320 --> 0:17:48.080 you know, I study you know, marketing, and I study production. 0:17:48.160 --> 0:17:50.000 I study how to put these things together, and I 0:17:50.000 --> 0:17:52.040 got to give a lot of talent to the team 0:17:52.119 --> 0:17:55.480