1 00:00:00,160 --> 00:00:02,800 Speaker 1: Welcome to an all new episode of her playbook, brought 2 00:00:02,840 --> 00:00:05,320 Speaker 1: to you by Kendra Scott. Her playbook as a podcast 3 00:00:05,360 --> 00:00:08,719 Speaker 1: highlighting inspiring stories of women in sport and business. My 4 00:00:08,800 --> 00:00:11,560 Speaker 1: name is Madeline Burke and I am joined today by 5 00:00:11,640 --> 00:00:15,240 Speaker 1: Teresa Tran. She's a veteran in the industry of communication, 6 00:00:15,600 --> 00:00:19,239 Speaker 1: brand marketing, the founder of The Offense. Teresa, thanks so 7 00:00:19,320 --> 00:00:20,119 Speaker 1: much for joining me. 8 00:00:20,200 --> 00:00:22,080 Speaker 2: Thank you so much for having me, Maddie. 9 00:00:22,160 --> 00:00:24,079 Speaker 1: It's so fun to have you here. And I feel 10 00:00:24,079 --> 00:00:26,400 Speaker 1: like I didn't even do you justice with that explanation 11 00:00:26,480 --> 00:00:28,360 Speaker 1: of what you do, because you have been around the 12 00:00:28,400 --> 00:00:31,840 Speaker 1: industry for so long, you know, starting your career working 13 00:00:31,880 --> 00:00:36,120 Speaker 1: with some big brands Nike, Jordan, Donna, Karen. How did 14 00:00:36,159 --> 00:00:39,320 Speaker 1: you get into this space that you are that you're 15 00:00:39,320 --> 00:00:40,640 Speaker 1: in right now. How did you get your start? 16 00:00:42,040 --> 00:00:45,519 Speaker 2: It's a very very unconventional path, but a path that 17 00:00:45,560 --> 00:00:48,960 Speaker 2: I'm obviously very proud of because I want other young 18 00:00:49,000 --> 00:00:51,520 Speaker 2: women to see a place for themselves in this industry. 19 00:00:52,000 --> 00:00:55,720 Speaker 2: How I started in the industry was really I credit 20 00:00:55,760 --> 00:00:58,960 Speaker 2: it to growing up in Portland, Oregon. I credit it 21 00:00:59,040 --> 00:01:03,640 Speaker 2: to Nike's headquarters being right there in my backyard, and 22 00:01:03,720 --> 00:01:07,640 Speaker 2: I credit my education I studied marketing and international business 23 00:01:07,800 --> 00:01:12,400 Speaker 2: at Portland State University. So being kind of very Portland 24 00:01:12,840 --> 00:01:17,520 Speaker 2: homegrown and going to work for Nike right out of 25 00:01:17,560 --> 00:01:20,440 Speaker 2: college was such a dream for me and a career 26 00:01:20,560 --> 00:01:24,959 Speaker 2: aspiration and being able to start my career in the 27 00:01:24,959 --> 00:01:30,720 Speaker 2: sports business there is like the perfect degree. It was 28 00:01:30,760 --> 00:01:33,400 Speaker 2: the perfect place to really cut my teeth into the industry, 29 00:01:33,920 --> 00:01:40,000 Speaker 2: get to know the business and the mechanics behind the industry, 30 00:01:41,040 --> 00:01:45,640 Speaker 2: get to work with amazing products, amazing athletes, amazing events, 31 00:01:47,120 --> 00:01:49,520 Speaker 2: And yeah, that's sort of how I started. 32 00:01:49,680 --> 00:01:52,640 Speaker 1: That's fascinating. And I'm always curious too, because you mentioned 33 00:01:52,760 --> 00:01:54,720 Speaker 1: you didn't play sports growing up. A lot of people 34 00:01:54,760 --> 00:01:57,520 Speaker 1: point to, well, how could you possibly know sport if 35 00:01:57,520 --> 00:01:59,320 Speaker 1: you don't play sport, which, first of all, many of 36 00:01:59,360 --> 00:02:02,800 Speaker 1: us didn't play sport growing up. How did you fall 37 00:02:02,840 --> 00:02:05,720 Speaker 1: in love with it? Like, where did you find that passion? 38 00:02:06,400 --> 00:02:09,560 Speaker 2: Well, it's funny because growing up my obviously in a 39 00:02:09,680 --> 00:02:15,079 Speaker 2: very traditional Asian household, it was academics over athletics. 40 00:02:15,760 --> 00:02:18,040 Speaker 1: Now, did I dabble in sport? Absolutely. 41 00:02:18,480 --> 00:02:22,440 Speaker 2: I dabbled in tennis, in gymnastics, I was on dance team, 42 00:02:22,520 --> 00:02:26,600 Speaker 2: I was a cheerleader. I loved to snowboard, so I 43 00:02:26,639 --> 00:02:29,960 Speaker 2: certainly was. You know, sports was not foreign in our household. 44 00:02:30,040 --> 00:02:34,520 Speaker 2: We were just not playing in this sense of playing 45 00:02:34,600 --> 00:02:38,360 Speaker 2: for points and standings. We didn't play in competitive environments, 46 00:02:38,360 --> 00:02:43,000 Speaker 2: we didn't play in structured settings. It was just more 47 00:02:43,919 --> 00:02:48,000 Speaker 2: sports as fans, which then became sports as a career 48 00:02:48,160 --> 00:02:48,400 Speaker 2: for me. 49 00:02:49,120 --> 00:02:52,919 Speaker 1: And you know, starting in Nike, you grew a lot 50 00:02:53,040 --> 00:02:56,320 Speaker 1: in that role and became an integral part of the 51 00:02:56,400 --> 00:03:01,440 Speaker 1: Jordan brands marketing and promotion through the years and working 52 00:03:01,440 --> 00:03:05,280 Speaker 1: with Jordan in that How did that experience come to 53 00:03:05,360 --> 00:03:06,600 Speaker 1: pass and how did that evolve? 54 00:03:07,360 --> 00:03:10,160 Speaker 2: So I had two very distinct chapters that Nike. 55 00:03:10,280 --> 00:03:10,960 Speaker 1: I want to say. 56 00:03:11,120 --> 00:03:14,919 Speaker 2: My first chapter was right out of college and I 57 00:03:14,960 --> 00:03:19,480 Speaker 2: applied for a role in a very entry level admin position. 58 00:03:20,600 --> 00:03:23,640 Speaker 2: The admin position was actually in human resources at the time, 59 00:03:23,720 --> 00:03:25,600 Speaker 2: which you would think, what does that have to do 60 00:03:25,680 --> 00:03:29,240 Speaker 2: with marketing, But when I started my career in HR 61 00:03:29,400 --> 00:03:32,639 Speaker 2: as an admin, I got to see how the company 62 00:03:32,680 --> 00:03:35,920 Speaker 2: worked from a personnel standpoint. I got to see types 63 00:03:35,960 --> 00:03:38,720 Speaker 2: of positions that were out there, the types of people 64 00:03:38,720 --> 00:03:42,160 Speaker 2: that were hired for these positions, what kind of experience 65 00:03:42,360 --> 00:03:45,400 Speaker 2: was required to be able to make yourself the right 66 00:03:45,480 --> 00:03:48,040 Speaker 2: kind of candidate and so knowing all that gave me 67 00:03:48,200 --> 00:03:51,160 Speaker 2: just tremendous insights into what I wanted my career path 68 00:03:51,280 --> 00:03:54,880 Speaker 2: to be. So from that ADMIN role, I ended up 69 00:03:54,920 --> 00:03:59,320 Speaker 2: getting promoted into an assistant product manager position and then 70 00:03:59,360 --> 00:04:02,440 Speaker 2: from there product manager position. So I got to learn 71 00:04:02,880 --> 00:04:05,400 Speaker 2: everything from the inner workings of the company all the 72 00:04:05,400 --> 00:04:08,440 Speaker 2: way through to how product is created. So that was 73 00:04:08,520 --> 00:04:12,800 Speaker 2: tremendous education and exposure for me. So that was Chapter one. 74 00:04:13,080 --> 00:04:15,160 Speaker 2: After about two and a half three years of that 75 00:04:15,600 --> 00:04:18,000 Speaker 2: time at Nike, I wanted to move to New York, 76 00:04:18,560 --> 00:04:22,599 Speaker 2: so that's when I started working for Miramax Films Donna Karen. 77 00:04:23,279 --> 00:04:24,480 Speaker 1: So I sort of got all. 78 00:04:24,360 --> 00:04:29,160 Speaker 2: This other non sports experience under my belt to the 79 00:04:29,200 --> 00:04:32,000 Speaker 2: point where when I came back to Nike for Chapter two, 80 00:04:33,120 --> 00:04:35,920 Speaker 2: that was to be head of Comm's for the Jordan Brand. 81 00:04:37,000 --> 00:04:39,320 Speaker 2: And Jordan Brand, as you know, is more than a 82 00:04:39,320 --> 00:04:42,560 Speaker 2: basketball brand. So I really feel at that time all 83 00:04:42,600 --> 00:04:46,240 Speaker 2: of my experiences having done Nike that first time, but 84 00:04:46,360 --> 00:04:51,080 Speaker 2: also working in fashion and entertainment, in design, and automotive 85 00:04:51,120 --> 00:04:55,360 Speaker 2: and tech, all these other industries really fed into what 86 00:04:56,200 --> 00:04:58,440 Speaker 2: and how I could succeed in a comm's role at 87 00:04:58,520 --> 00:04:59,360 Speaker 2: Jordan Brand. 88 00:05:00,320 --> 00:05:02,760 Speaker 1: And describe to me what that comms role was like, 89 00:05:02,800 --> 00:05:05,360 Speaker 1: I mean, you've experienced a lot in those years that 90 00:05:05,440 --> 00:05:08,320 Speaker 1: you were heading up that brand. It's such an iconic brand, 91 00:05:08,360 --> 00:05:11,040 Speaker 1: a brand that you know, you say Jordan, everyone immediately 92 00:05:11,120 --> 00:05:14,640 Speaker 1: knows what we're talking about. You know, what were some 93 00:05:14,720 --> 00:05:16,599 Speaker 1: of the moments that stick out to you when you 94 00:05:16,720 --> 00:05:17,640 Speaker 1: remember that time? 95 00:05:18,760 --> 00:05:23,839 Speaker 2: Oh my gosh, Comms at Jordan brand was so diverse 96 00:05:24,000 --> 00:05:28,120 Speaker 2: because on any given day you would be doing product marketing, 97 00:05:28,560 --> 00:05:32,240 Speaker 2: as in launching a new line of Jordan's or a 98 00:05:32,279 --> 00:05:35,440 Speaker 2: new apparel collection, and every season there was a new 99 00:05:35,480 --> 00:05:38,760 Speaker 2: product coming out. You could be also doing athlete marketing, 100 00:05:39,120 --> 00:05:42,600 Speaker 2: so when you sign on athletes or work with athletes, 101 00:05:42,640 --> 00:05:47,880 Speaker 2: whether it was Roy Jones Junior at the time, Carmelo Anthony, 102 00:05:48,360 --> 00:05:52,160 Speaker 2: Derek Cheeter. Again, Jordan was more than a basketball brand, 103 00:05:52,200 --> 00:05:54,760 Speaker 2: so we had more than basketball athletes on the roster. 104 00:05:55,440 --> 00:05:57,760 Speaker 2: So that was really interesting was to be able to 105 00:05:57,800 --> 00:06:00,599 Speaker 2: then go from product into athlete marketing and the other 106 00:06:00,640 --> 00:06:05,279 Speaker 2: times it's evet marketing things like NBA All Star Weekend, 107 00:06:05,560 --> 00:06:09,680 Speaker 2: things like the Jordan Classic, things like Michael Jordan's celebrity 108 00:06:09,720 --> 00:06:14,520 Speaker 2: golf tournament in the Bahamas, and then other times there's 109 00:06:14,560 --> 00:06:18,600 Speaker 2: cause marketing doing things that really connect with your consumer 110 00:06:19,200 --> 00:06:23,359 Speaker 2: in the community, being very intentional with your brand in 111 00:06:23,440 --> 00:06:27,800 Speaker 2: ways that give back. So every day was different, and 112 00:06:27,880 --> 00:06:31,480 Speaker 2: it just gave me such a full scope of how 113 00:06:31,600 --> 00:06:35,799 Speaker 2: the marketing machine works within a global organization like Nike 114 00:06:36,360 --> 00:06:41,880 Speaker 2: in an industry like sport that is literally the universal language. 115 00:06:41,560 --> 00:06:43,880 Speaker 1: Of the world. Yeah, it really is. And I mean 116 00:06:44,440 --> 00:06:46,479 Speaker 1: it's interesting you mentioned how the Jordan brand is so 117 00:06:46,560 --> 00:06:49,120 Speaker 1: much more than basketball. You know, it covers all sports, 118 00:06:50,400 --> 00:06:52,560 Speaker 1: and it also covers a lot of different athletes, but 119 00:06:52,600 --> 00:06:56,919 Speaker 1: it also zeros back to Michael Jordan himself as an athlete. 120 00:06:57,160 --> 00:06:59,400 Speaker 1: I'm so curious to what it's like working with a 121 00:06:59,440 --> 00:07:03,080 Speaker 1: guy who is, you know, larger than life in that presence, 122 00:07:03,120 --> 00:07:05,679 Speaker 1: but also has been sort of deliberate after his playing 123 00:07:05,760 --> 00:07:09,080 Speaker 1: days of being not as much in the spotlight and 124 00:07:09,160 --> 00:07:13,200 Speaker 1: not as much you know, on press rows and things 125 00:07:13,240 --> 00:07:16,720 Speaker 1: like that, And how you navigate that balance and what 126 00:07:16,720 --> 00:07:18,120 Speaker 1: that unique relationship was like. 127 00:07:19,640 --> 00:07:25,320 Speaker 2: Working for somebody like him who exudes confidence and excellence 128 00:07:25,840 --> 00:07:29,280 Speaker 2: every day keeps you on your toes and you learn 129 00:07:29,640 --> 00:07:31,760 Speaker 2: so much whether he was in the room or not, 130 00:07:32,760 --> 00:07:36,480 Speaker 2: just his essence and his presence permeated through everything that 131 00:07:36,520 --> 00:07:39,640 Speaker 2: you did. We talked about things like quiet confidence, We 132 00:07:39,680 --> 00:07:43,120 Speaker 2: talked about things like excellence, we talked about you know, 133 00:07:43,160 --> 00:07:45,400 Speaker 2: we talked about all these things that he stood for 134 00:07:45,560 --> 00:07:48,520 Speaker 2: that really sort of translated into everything that we did. 135 00:07:49,320 --> 00:07:52,040 Speaker 2: Whether he was again physically in the room or not, 136 00:07:52,240 --> 00:07:55,119 Speaker 2: it still had to embody his values. And I still 137 00:07:55,200 --> 00:07:59,240 Speaker 2: think those values, not think, I know, those values still 138 00:07:59,280 --> 00:08:02,760 Speaker 2: live in me to this day. You know, you approach 139 00:08:02,880 --> 00:08:07,520 Speaker 2: your work in a way that just keeps you very, 140 00:08:07,640 --> 00:08:11,239 Speaker 2: very sharp and on point because you kind of still 141 00:08:11,280 --> 00:08:13,960 Speaker 2: have that voice in your head of what would some 142 00:08:14,040 --> 00:08:16,680 Speaker 2: of these world class athletes that I've worked with, what 143 00:08:16,720 --> 00:08:19,200 Speaker 2: would they do or how would they like to see 144 00:08:19,240 --> 00:08:21,680 Speaker 2: this or how would they want it done? And when 145 00:08:21,720 --> 00:08:26,320 Speaker 2: you have that type of influence in your DNA, your 146 00:08:26,360 --> 00:08:31,200 Speaker 2: career DNA, it really forces you to stay on top 147 00:08:31,240 --> 00:08:31,760 Speaker 2: of your game. 148 00:08:31,960 --> 00:08:34,640 Speaker 1: Yeah, And I mean it takes a presence that just 149 00:08:34,720 --> 00:08:37,360 Speaker 1: the essence of a person can demand that kind of greatness. 150 00:08:37,400 --> 00:08:40,520 Speaker 1: I think it's fantastic and I'm personally excited too. With 151 00:08:40,559 --> 00:08:42,360 Speaker 1: the announcement that he's going to be contributing to the 152 00:08:42,440 --> 00:08:45,400 Speaker 1: NBA on NBC broadcast this year. I think that's going 153 00:08:45,440 --> 00:08:47,800 Speaker 1: to bring a lot. Knowing him the way that you do, 154 00:08:47,920 --> 00:08:50,360 Speaker 1: I mean, how is that going to play out? 155 00:08:50,920 --> 00:08:53,120 Speaker 2: I get to see him on TV all the time now, 156 00:08:53,160 --> 00:08:56,240 Speaker 2: I mean I was obsessed during COVID of. 157 00:08:56,160 --> 00:08:59,760 Speaker 1: The Last Dance right that way we all we all were. 158 00:08:59,760 --> 00:09:02,120 Speaker 2: So I imagine now being able to kind of again 159 00:09:02,280 --> 00:09:06,000 Speaker 2: relive the sport through him through the Goat is going 160 00:09:06,040 --> 00:09:07,160 Speaker 2: to be incredible. 161 00:09:07,320 --> 00:09:09,080 Speaker 1: It's going to be incredible. And I love how you 162 00:09:09,120 --> 00:09:13,000 Speaker 1: talked about how his influence has permeated your approach to 163 00:09:13,040 --> 00:09:19,680 Speaker 1: the world of business. You pivoted from corporate America to entrepreneurship. 164 00:09:19,800 --> 00:09:23,000 Speaker 1: That's a big leap to take when you made that 165 00:09:23,120 --> 00:09:25,560 Speaker 1: jump in two thousand and six. Right if you made 166 00:09:25,559 --> 00:09:28,440 Speaker 1: that change, how did you know that was the right 167 00:09:28,520 --> 00:09:31,199 Speaker 1: move for you? And how did you have the confidence 168 00:09:31,240 --> 00:09:33,640 Speaker 1: and the courage to venture off into that direction. 169 00:09:34,800 --> 00:09:36,960 Speaker 2: I don't know that I was totally sure it was 170 00:09:37,000 --> 00:09:39,679 Speaker 2: the right move. I just knew that I wanted and 171 00:09:39,800 --> 00:09:43,320 Speaker 2: needed to do it before time passed me by. Because 172 00:09:43,360 --> 00:09:46,440 Speaker 2: we all talk about doing things before you live to 173 00:09:46,480 --> 00:09:49,760 Speaker 2: regret it, or doing things because if you don't do it, 174 00:09:49,840 --> 00:09:52,480 Speaker 2: you'll live to regret it. And I felt like it 175 00:09:52,520 --> 00:09:54,400 Speaker 2: was just that time in my career where I just 176 00:09:54,440 --> 00:09:58,160 Speaker 2: really wanted to set myself free out into the world 177 00:09:58,720 --> 00:10:02,520 Speaker 2: and to take all the marketing kind of knowledge and 178 00:10:02,559 --> 00:10:05,520 Speaker 2: discipline that I had being trained by the best company 179 00:10:05,559 --> 00:10:08,040 Speaker 2: in the world, Nike, and going out in the world 180 00:10:08,080 --> 00:10:11,880 Speaker 2: to be able to take on clients across all genres, 181 00:10:11,920 --> 00:10:12,640 Speaker 2: all sports. 182 00:10:12,720 --> 00:10:13,559 Speaker 1: I loved to. 183 00:10:13,600 --> 00:10:16,040 Speaker 2: Travel, so I wanted to use that as an opportunity 184 00:10:16,080 --> 00:10:21,960 Speaker 2: to take on clients and travel the world. And I 185 00:10:22,000 --> 00:10:25,960 Speaker 2: just wanted to see what was out there, what was 186 00:10:26,000 --> 00:10:29,600 Speaker 2: out there in ways that maybe a corporate environment wasn't 187 00:10:29,640 --> 00:10:34,640 Speaker 2: able to give you that fast and so I did it. 188 00:10:34,640 --> 00:10:35,800 Speaker 1: It was a total leap of faith. 189 00:10:35,840 --> 00:10:38,480 Speaker 2: I was thirty three years old at the time, and 190 00:10:39,679 --> 00:10:41,959 Speaker 2: I said to myself at the time, well, if it 191 00:10:42,000 --> 00:10:44,319 Speaker 2: doesn't work out, I'll just get a job again. 192 00:10:44,480 --> 00:10:45,000 Speaker 1: There you go. 193 00:10:45,240 --> 00:10:47,439 Speaker 2: And it's been eighteen and almost nineteen years and I 194 00:10:47,640 --> 00:10:50,880 Speaker 2: haven't had to look for a job because my job 195 00:10:51,000 --> 00:10:53,840 Speaker 2: is my company and I want to do that for 196 00:10:53,880 --> 00:10:58,000 Speaker 2: as long as I can. I also pivoted post Nike, 197 00:10:58,160 --> 00:11:03,120 Speaker 2: post Jordan Brand into working with Pele right, which is 198 00:11:03,200 --> 00:11:05,920 Speaker 2: now I went from the goat of basketball to now 199 00:11:05,960 --> 00:11:09,040 Speaker 2: the goat of soccer, and I was able to work 200 00:11:09,080 --> 00:11:13,199 Speaker 2: with him for seven years from twenty ten to twenty seventeen, 201 00:11:13,840 --> 00:11:17,000 Speaker 2: and that was also an incredible experience. We traveled to 202 00:11:17,880 --> 00:11:21,559 Speaker 2: thirty two countries together, working with all sorts of brands 203 00:11:21,640 --> 00:11:28,720 Speaker 2: from Procter and Gamble, Coca Cola, Volkswagen, hue Blow, Emirates Airlines, 204 00:11:28,800 --> 00:11:32,760 Speaker 2: the list goes on, and I got to see through 205 00:11:32,800 --> 00:11:37,040 Speaker 2: his eyes in the most intense crash course in global football, 206 00:11:37,679 --> 00:11:41,520 Speaker 2: what an icon like Pele means to the world, and 207 00:11:41,600 --> 00:11:45,240 Speaker 2: not just in sport, but in society. And so again, 208 00:11:45,480 --> 00:11:48,959 Speaker 2: it's things like the Michael Jordan influence, the Pale influence, 209 00:11:49,000 --> 00:11:51,280 Speaker 2: and all these other clients that I've had. I've had 210 00:11:51,280 --> 00:11:53,640 Speaker 2: the opportunity to work for Carl Banks for many years 211 00:11:53,760 --> 00:11:56,600 Speaker 2: on his G three starter business. And when you when 212 00:11:56,640 --> 00:12:00,240 Speaker 2: you work with people of that championship mindset, it just 213 00:12:00,400 --> 00:12:04,640 Speaker 2: forces you to produce good work. You just don't want 214 00:12:04,679 --> 00:12:07,680 Speaker 2: to disappoint anybody that you work with. 215 00:12:07,920 --> 00:12:11,600 Speaker 1: Yeah, it's it's interesting when you look at hindsight too. 216 00:12:11,640 --> 00:12:13,240 Speaker 1: I think, you know, if we look at our lives, 217 00:12:13,520 --> 00:12:15,840 Speaker 1: you know, forward is one way, but when you look 218 00:12:15,880 --> 00:12:17,680 Speaker 1: in the rearview mirror and look back to how you 219 00:12:17,760 --> 00:12:20,800 Speaker 1: got to where you are, I see all the pieces 220 00:12:20,840 --> 00:12:23,920 Speaker 1: coming together right. The HR experience puts you in a 221 00:12:24,000 --> 00:12:26,600 Speaker 1: unique position when you're starting a company to understand how 222 00:12:26,640 --> 00:12:30,000 Speaker 1: to build out the people around you. The different aspects 223 00:12:30,000 --> 00:12:33,240 Speaker 1: of you know, film and entertainment and fashion and sport 224 00:12:33,559 --> 00:12:36,600 Speaker 1: have put you in such a uniquely qualified position to 225 00:12:37,320 --> 00:12:39,959 Speaker 1: dabble in all of these different fields and to experience 226 00:12:40,000 --> 00:12:42,559 Speaker 1: the world in such a unique way. And then also, 227 00:12:42,720 --> 00:12:44,839 Speaker 1: you know, the greatness that you mentioned that you've worked with, 228 00:12:44,880 --> 00:12:48,480 Speaker 1: and while you have touched on how they have influenced 229 00:12:48,679 --> 00:12:52,040 Speaker 1: your approach to it, it's also kind of fascinating to 230 00:12:52,080 --> 00:12:55,040 Speaker 1: me that, you know, have you taken a moment to realize, like, wow, 231 00:12:55,120 --> 00:12:57,760 Speaker 1: all of these wonderfully great, talented people have trusted me 232 00:12:57,800 --> 00:13:01,520 Speaker 1: to do this because because that greatness, Like that's got 233 00:13:01,559 --> 00:13:02,280 Speaker 1: to be pretty cool. 234 00:13:03,160 --> 00:13:09,559 Speaker 2: I feel blessed every day, not just in the position 235 00:13:09,679 --> 00:13:12,560 Speaker 2: and role that I have, but the opportunities and the 236 00:13:12,679 --> 00:13:14,960 Speaker 2: chances that people have taken on me. I mean, I'm 237 00:13:15,559 --> 00:13:19,240 Speaker 2: a solopreneur, you know, I'm a small company with a 238 00:13:19,320 --> 00:13:24,040 Speaker 2: small team with big clients, and clients don't. 239 00:13:23,760 --> 00:13:24,560 Speaker 1: Have to choose me. 240 00:13:24,679 --> 00:13:27,720 Speaker 2: There's a lot of agencies and consultants and companies out 241 00:13:27,760 --> 00:13:29,679 Speaker 2: there that they can work with. But I feel like 242 00:13:30,559 --> 00:13:35,760 Speaker 2: I always focused on delivering in the smallest of ways, 243 00:13:35,840 --> 00:13:37,120 Speaker 2: which then all add. 244 00:13:37,040 --> 00:13:39,439 Speaker 1: Up to the biggest of opportunities. 245 00:13:39,960 --> 00:13:43,120 Speaker 2: And I always felt like I wanted to be the 246 00:13:43,160 --> 00:13:46,000 Speaker 2: person that anybody could rely on, even if it was 247 00:13:46,040 --> 00:13:49,760 Speaker 2: a very menial task behind the scenes. I would do 248 00:13:49,800 --> 00:13:53,160 Speaker 2: that with just as much pride as something that's front 249 00:13:53,160 --> 00:13:57,480 Speaker 2: and center for the public to see, and just the 250 00:13:57,520 --> 00:13:59,560 Speaker 2: pride that I take in my work at any level, 251 00:13:59,800 --> 00:14:03,200 Speaker 2: and still to this day, still wanting to get my 252 00:14:03,840 --> 00:14:06,480 Speaker 2: hands dirty and roll up my sleeves and do whatever 253 00:14:06,520 --> 00:14:08,920 Speaker 2: it takes to get things done. I feel like that 254 00:14:09,000 --> 00:14:12,600 Speaker 2: mentality has always worked to my benefit. I just want 255 00:14:12,640 --> 00:14:17,000 Speaker 2: to add value wherever I go in any way, whether 256 00:14:17,040 --> 00:14:20,480 Speaker 2: it pays me or not, I still want to add 257 00:14:20,560 --> 00:14:24,520 Speaker 2: value because eventually there was always that saying where it's like, 258 00:14:24,680 --> 00:14:25,320 Speaker 2: do what you. 259 00:14:25,320 --> 00:14:26,880 Speaker 1: Love and the money will follow. 260 00:14:27,040 --> 00:14:28,960 Speaker 2: And I always kept that in the back of my 261 00:14:29,080 --> 00:14:33,120 Speaker 2: mind because when you add the value, those things can 262 00:14:33,160 --> 00:14:36,920 Speaker 2: be priceless, which then can add to a business opportunity 263 00:14:36,920 --> 00:14:37,400 Speaker 2: in the end. 264 00:14:37,920 --> 00:14:38,880 Speaker 1: And then I think, my. 265 00:14:40,440 --> 00:14:43,920 Speaker 2: You know, growing up as an immigrant in America, you know, 266 00:14:44,160 --> 00:14:49,320 Speaker 2: the word navigate is just part of your psyche. You 267 00:14:49,360 --> 00:14:54,160 Speaker 2: have to navigate leaving your birth country to a whole 268 00:14:54,200 --> 00:14:57,080 Speaker 2: new place. You have to navigate growing up in a 269 00:14:57,120 --> 00:14:58,600 Speaker 2: country as an immigrant. 270 00:14:58,680 --> 00:15:00,360 Speaker 1: You then have to navigate. 271 00:15:00,080 --> 00:15:05,760 Speaker 2: Being the only woman and potentially the one a few women, 272 00:15:06,080 --> 00:15:09,240 Speaker 2: if anything, the only Asian woman in a room or 273 00:15:09,280 --> 00:15:11,400 Speaker 2: an industry full of men. 274 00:15:12,040 --> 00:15:14,640 Speaker 1: And then I'm a solo traveler a lot. I love 275 00:15:14,680 --> 00:15:15,440 Speaker 1: to travel the world. 276 00:15:15,480 --> 00:15:17,600 Speaker 2: I've been to one hundred and two countries, and many 277 00:15:17,600 --> 00:15:21,120 Speaker 2: of those trips I've traveled on my own, and I've had. 278 00:15:20,960 --> 00:15:23,240 Speaker 1: To navigate these some of these countries on my own. 279 00:15:23,280 --> 00:15:25,560 Speaker 2: So I feel like that word navigate has also been 280 00:15:25,560 --> 00:15:28,720 Speaker 2: in my mind a lot, because it's just part of 281 00:15:28,760 --> 00:15:29,920 Speaker 2: my operating system. 282 00:15:30,160 --> 00:15:33,320 Speaker 1: Yeah, and it's such an unique experience that you have 283 00:15:33,440 --> 00:15:37,280 Speaker 1: that so many people encounter in different ways, right, being 284 00:15:37,440 --> 00:15:40,000 Speaker 1: somebody that is unlike the people around them in a room. 285 00:15:40,520 --> 00:15:43,480 Speaker 1: And when you look at the experiences you've had in 286 00:15:43,520 --> 00:15:47,000 Speaker 1: those moments, what are some things that you would say 287 00:15:47,000 --> 00:15:49,040 Speaker 1: to your younger self, or what's something that you would 288 00:15:49,080 --> 00:15:51,520 Speaker 1: want to whisper to a woman walking into a room 289 00:15:51,520 --> 00:15:53,479 Speaker 1: full of men to give a meeting or a presentation, 290 00:15:53,560 --> 00:15:57,440 Speaker 1: to say, all right, this is how you navigate that moment. 291 00:16:00,240 --> 00:16:02,840 Speaker 2: I sort of just navigated things through letting my work 292 00:16:02,880 --> 00:16:05,680 Speaker 2: speak for itself. There were oftentimes when I'd walk into 293 00:16:05,760 --> 00:16:09,240 Speaker 2: a room and I would not think about my background, 294 00:16:09,480 --> 00:16:12,480 Speaker 2: my ethnicity, my gender. I just wanted to walk into 295 00:16:12,560 --> 00:16:16,120 Speaker 2: a room and put my best foot forward and do 296 00:16:16,240 --> 00:16:19,280 Speaker 2: the best job that I could. And when you just focus, 297 00:16:19,360 --> 00:16:22,320 Speaker 2: when you're that hyper focused on the work and the 298 00:16:22,920 --> 00:16:27,280 Speaker 2: outcome of your work, I feel like their respect follows. Yeah, 299 00:16:27,360 --> 00:16:29,840 Speaker 2: and so it was just it was just sort of 300 00:16:30,000 --> 00:16:33,760 Speaker 2: naturally earned over the years. You mentioned one hundred and 301 00:16:33,880 --> 00:16:36,720 Speaker 2: two countries that you have traveled too. First of all, 302 00:16:36,800 --> 00:16:39,360 Speaker 2: I hope you have global entry and pre check because 303 00:16:39,360 --> 00:16:40,800 Speaker 2: that is a lot of I do. 304 00:16:41,040 --> 00:16:44,120 Speaker 1: And I save all my hotel room keys. Oh my gosh. 305 00:16:44,320 --> 00:16:48,600 Speaker 2: I suppose a sports collector with collect baseball cards and 306 00:16:48,800 --> 00:16:50,080 Speaker 2: jerseys and what have you. 307 00:16:50,360 --> 00:16:52,080 Speaker 1: I collect hotel room keys. 308 00:16:52,120 --> 00:16:55,120 Speaker 2: So I have a whole box of maybe over three 309 00:16:55,200 --> 00:16:56,160 Speaker 2: thousand room keys. 310 00:16:56,400 --> 00:16:57,320 Speaker 1: That is fascinating. 311 00:16:57,440 --> 00:16:58,800 Speaker 2: I'm just trying to figure out how to turn it 312 00:16:58,840 --> 00:16:59,960 Speaker 2: into an art piece someday. 313 00:17:00,320 --> 00:17:00,520 Speaker 1: Yeah. 314 00:17:00,640 --> 00:17:03,800 Speaker 3: I'd imagine you've got like a pro packing system down, 315 00:17:04,119 --> 00:17:08,000 Speaker 3: Like I typically only travel with carryons, Okay, even if 316 00:17:08,080 --> 00:17:10,680 Speaker 3: I'm gone for three weeks or three days, it's still 317 00:17:10,720 --> 00:17:12,879 Speaker 3: a carry on I've been gone for. 318 00:17:13,240 --> 00:17:14,240 Speaker 1: My longest is. 319 00:17:14,280 --> 00:17:18,120 Speaker 2: Six weeks all over Brazil during the twenty fourteen World 320 00:17:18,200 --> 00:17:20,520 Speaker 2: Cup in a carry on. Wow. 321 00:17:21,160 --> 00:17:24,680 Speaker 1: Wow, pro tip traveler right here, like that's how you 322 00:17:24,840 --> 00:17:28,399 Speaker 1: do it. I find it so interesting too, because you 323 00:17:28,520 --> 00:17:30,879 Speaker 1: have been to so many you know, tenth pole sporting 324 00:17:30,920 --> 00:17:33,640 Speaker 1: events and a part of them is their favorite. 325 00:17:35,200 --> 00:17:40,520 Speaker 2: Oh goodness. I've worked with the NFL now for about 326 00:17:40,560 --> 00:17:43,920 Speaker 2: five seasons, and every Super Bowl I feel like, just 327 00:17:44,520 --> 00:17:47,480 Speaker 2: keeps raising the bar. I've also had the opportunity to 328 00:17:47,560 --> 00:17:49,840 Speaker 2: work with the league on their Mexico and Brazil games. 329 00:17:49,920 --> 00:17:54,080 Speaker 2: So again going back to my international marketing experience and 330 00:17:54,119 --> 00:17:56,879 Speaker 2: my love of travel, those just really speak to me. 331 00:17:58,080 --> 00:17:58,760 Speaker 1: World Cups. 332 00:17:58,880 --> 00:18:01,119 Speaker 2: I've been to both men and Women's World Cup, but 333 00:18:01,240 --> 00:18:04,560 Speaker 2: I particularly remember the one in Brazil because I was 334 00:18:04,640 --> 00:18:07,200 Speaker 2: working for Pele at the time. So to be with 335 00:18:07,320 --> 00:18:10,359 Speaker 2: somebody who is such a global god and icon of 336 00:18:10,440 --> 00:18:13,200 Speaker 2: the sport and being right next to him experiencing and 337 00:18:13,280 --> 00:18:18,119 Speaker 2: witnessing Brazil hosting the World Cup through his eyes was 338 00:18:18,880 --> 00:18:20,399 Speaker 2: just fascinating. 339 00:18:21,119 --> 00:18:23,639 Speaker 1: I can't imagine what that must have been like because 340 00:18:23,680 --> 00:18:26,000 Speaker 1: he is such a you know, anyone who goes by 341 00:18:26,080 --> 00:18:27,879 Speaker 1: one name, you know that they have made it on 342 00:18:27,960 --> 00:18:31,000 Speaker 1: a whole other level. But especially in Brazil, what an 343 00:18:31,240 --> 00:18:34,840 Speaker 1: icon there? What do you remember specifically about that experience 344 00:18:34,920 --> 00:18:36,639 Speaker 1: or is there a story or an anecdote that you 345 00:18:36,720 --> 00:18:39,800 Speaker 1: can share that kind of you know, add some collar 346 00:18:39,880 --> 00:18:41,159 Speaker 1: to who you know Pele to be. 347 00:18:42,960 --> 00:18:45,240 Speaker 2: You know, we grinded on the road. 348 00:18:45,280 --> 00:18:49,120 Speaker 1: I mean we were sometimes doing. 349 00:18:50,520 --> 00:18:54,400 Speaker 2: All six continents within a three four month period. Wow. 350 00:18:54,640 --> 00:18:58,920 Speaker 1: The only one we haven't been to is Antarctica. We 351 00:18:59,000 --> 00:19:02,919 Speaker 1: get an Antarctica All Star game going on, I know, right, yeah, but. 352 00:19:04,720 --> 00:19:06,720 Speaker 2: No, we were on the road and we had to 353 00:19:08,240 --> 00:19:12,280 Speaker 2: have stamina, We had to have respect for each other. 354 00:19:12,680 --> 00:19:16,960 Speaker 2: We had to have tons of patients and poise because 355 00:19:17,000 --> 00:19:21,520 Speaker 2: you're dealing with the public constantly, knowing when to say 356 00:19:21,560 --> 00:19:26,760 Speaker 2: no because you're surrounded by fans and crowds and oftentimes mayhem, 357 00:19:27,280 --> 00:19:30,119 Speaker 2: and learning and wanting to say yes for many times 358 00:19:30,200 --> 00:19:32,760 Speaker 2: because for some of these people it's their only chance 359 00:19:32,840 --> 00:19:36,400 Speaker 2: ever to meet the King of football and to give 360 00:19:36,480 --> 00:19:40,280 Speaker 2: people that core memory and life once in a lifetime 361 00:19:40,359 --> 00:19:46,359 Speaker 2: experience was important for us. So it was pretty incredible 362 00:19:46,480 --> 00:19:50,840 Speaker 2: to be able to, you know, learn and go at 363 00:19:50,880 --> 00:19:54,760 Speaker 2: the same time exactly and just keep the energy high 364 00:19:55,000 --> 00:19:57,680 Speaker 2: that exact time, which I'm sure it's exhausting traveling that 365 00:19:57,800 --> 00:19:59,080 Speaker 2: much and going through that grind. 366 00:19:59,200 --> 00:20:02,400 Speaker 1: It definitely can't, but what a cool and unique experience. 367 00:20:03,320 --> 00:20:05,359 Speaker 1: Another aspect about you know what you do that I 368 00:20:05,480 --> 00:20:08,480 Speaker 1: find really interesting is you know, the way that you 369 00:20:09,320 --> 00:20:11,720 Speaker 1: decide how to represent a person and the way that 370 00:20:11,840 --> 00:20:15,080 Speaker 1: you can kind of highlight and zero in on somebody's 371 00:20:15,160 --> 00:20:18,879 Speaker 1: best you know, on their most powerful attributes. Is that 372 00:20:19,000 --> 00:20:21,360 Speaker 1: a skill that you've acquired. Is that something that you've 373 00:20:21,400 --> 00:20:23,399 Speaker 1: found innate in yourself? And how do you look at 374 00:20:23,440 --> 00:20:27,920 Speaker 1: a person or an athlete or a brand and say, 375 00:20:28,119 --> 00:20:31,680 Speaker 1: this is your headline? How does that kind of come together? 376 00:20:31,880 --> 00:20:34,200 Speaker 2: It's funny you say that, because sometimes I see the 377 00:20:34,280 --> 00:20:36,560 Speaker 2: headline before I see the story. 378 00:20:36,760 --> 00:20:37,040 Speaker 1: Okay. 379 00:20:39,359 --> 00:20:41,840 Speaker 2: That comes with years and years and years of experience 380 00:20:41,920 --> 00:20:47,560 Speaker 2: and kind of knowing how to creatively package storytelling at 381 00:20:47,600 --> 00:20:52,160 Speaker 2: the intersection of like communications and culture through the lens 382 00:20:52,240 --> 00:20:55,040 Speaker 2: of sports, and all of that has to come together 383 00:20:55,600 --> 00:20:58,560 Speaker 2: in this perfect alchemy to create a narrative for your 384 00:20:58,640 --> 00:21:03,879 Speaker 2: client that will resonate with press and social media. And 385 00:21:04,320 --> 00:21:08,680 Speaker 2: you're constantly coming up with creative angles and you have 386 00:21:08,880 --> 00:21:13,400 Speaker 2: to be really good storyteller. You have to have really 387 00:21:13,440 --> 00:21:16,560 Speaker 2: good relationships and know when to lean on those relationships 388 00:21:16,600 --> 00:21:21,680 Speaker 2: to get your stories across. You have to be on 389 00:21:21,960 --> 00:21:25,399 Speaker 2: trend and on point with what's happening in the news 390 00:21:25,600 --> 00:21:28,440 Speaker 2: so that you never ever appear tone deaf right with 391 00:21:28,560 --> 00:21:32,880 Speaker 2: what you're working on and what you're pitching. And then 392 00:21:33,080 --> 00:21:36,080 Speaker 2: it's not just paying attention to what's happening in sports, 393 00:21:36,119 --> 00:21:43,200 Speaker 2: but what's happening in fashion and entertainment, in internationally, in travel, 394 00:21:43,440 --> 00:21:46,880 Speaker 2: in tech, in business, you know, and kind of see 395 00:21:47,040 --> 00:21:49,879 Speaker 2: where whatever it is you're working on, whether it's a brand, 396 00:21:50,080 --> 00:21:54,359 Speaker 2: whether it's an individual, whether it's an event or an initiative, 397 00:21:55,400 --> 00:21:58,359 Speaker 2: you know, where does that fit into the overall scheme 398 00:21:58,640 --> 00:22:04,199 Speaker 2: of the news cycle, in the overall scheme of trends 399 00:22:04,320 --> 00:22:08,200 Speaker 2: and overall scheme of just what the public is engaging 400 00:22:08,280 --> 00:22:09,200 Speaker 2: with at the time. 401 00:22:09,520 --> 00:22:12,399 Speaker 1: Yeah, it's constant. It's constant, and it's like you have 402 00:22:12,520 --> 00:22:15,320 Speaker 1: to keep a constant pulse on the zeitgeist while also 403 00:22:15,880 --> 00:22:19,560 Speaker 1: being traveling all over the world. When do you find time. 404 00:22:19,440 --> 00:22:26,160 Speaker 2: For Teresa, I'm pretty good at finding moments for myself, 405 00:22:26,520 --> 00:22:30,240 Speaker 2: and it can come in a lot of different ways. 406 00:22:30,440 --> 00:22:30,919 Speaker 1: It can be. 407 00:22:32,400 --> 00:22:34,200 Speaker 2: You know, if I'm traveling on the road for a 408 00:22:34,280 --> 00:22:36,720 Speaker 2: long time, maybe I'll ask a friend or a family 409 00:22:36,800 --> 00:22:39,600 Speaker 2: member to fly there and meet me and we'll just 410 00:22:39,720 --> 00:22:43,280 Speaker 2: take a couple days downtime after the project's done to 411 00:22:43,440 --> 00:22:45,920 Speaker 2: explore a city. It could be something like that. It 412 00:22:46,040 --> 00:22:50,800 Speaker 2: could be just a day of sleeping in and meditation 413 00:22:51,280 --> 00:22:54,479 Speaker 2: and self care. It could be a really good workout 414 00:22:54,560 --> 00:22:57,720 Speaker 2: at the gym and just sweating out all the stress 415 00:22:57,920 --> 00:23:02,600 Speaker 2: and toxins. It could be a really nice meal, you know, 416 00:23:02,720 --> 00:23:03,679 Speaker 2: and a glass of wine. 417 00:23:04,200 --> 00:23:05,159 Speaker 1: It could honestly be. 418 00:23:06,800 --> 00:23:09,159 Speaker 2: A lot of things, as long as it brings me 419 00:23:09,359 --> 00:23:12,879 Speaker 2: joy and allows me to then reset and take on 420 00:23:13,040 --> 00:23:14,200 Speaker 2: the next challenge. 421 00:23:14,400 --> 00:23:16,720 Speaker 1: Yeah, yeah, I love that. And it's like you got 422 00:23:16,840 --> 00:23:18,680 Speaker 1: to find those moments where you can find them, and 423 00:23:18,800 --> 00:23:19,240 Speaker 1: they kind. 424 00:23:19,160 --> 00:23:21,239 Speaker 2: Of pop up all over the the idea and it's 425 00:23:21,280 --> 00:23:21,800 Speaker 2: hard to plan. 426 00:23:22,080 --> 00:23:25,399 Speaker 1: Friends that know me know me well enough where you know. 427 00:23:25,600 --> 00:23:30,919 Speaker 2: There's always these impromptu adventures that Teresa proposals and proposes 428 00:23:31,000 --> 00:23:33,600 Speaker 2: and sometimes I'll just send a friend a text to say, 429 00:23:34,760 --> 00:23:36,399 Speaker 2: what are you doing next a week and she's like, 430 00:23:36,680 --> 00:23:37,960 Speaker 2: where am I packing my bags? 431 00:23:38,040 --> 00:23:40,600 Speaker 1: Yeah? Probably where are we going? 432 00:23:40,720 --> 00:23:40,920 Speaker 2: Yeah? 433 00:23:41,600 --> 00:23:44,320 Speaker 1: But that's great and it's important support system and a 434 00:23:44,359 --> 00:23:48,160 Speaker 1: community around you that leans into that. It's so priceless. 435 00:23:48,320 --> 00:23:49,800 Speaker 2: Yeah, and I just love that. 436 00:23:49,920 --> 00:23:54,240 Speaker 1: Also, the public acceptance of mental health. 437 00:23:54,040 --> 00:23:58,359 Speaker 2: Care is so much more prioritized now, So it's okay 438 00:23:58,720 --> 00:24:01,280 Speaker 2: to say when you're not okay, and it's okay to 439 00:24:01,520 --> 00:24:05,159 Speaker 2: ask for a pause or a moment to just have 440 00:24:05,320 --> 00:24:08,840 Speaker 2: downtime or to reflect. And it's normalized now, you know. 441 00:24:09,119 --> 00:24:11,720 Speaker 2: And as women in the industry, for a long time, 442 00:24:11,840 --> 00:24:15,200 Speaker 2: we felt like we had to shut off feelings and 443 00:24:15,320 --> 00:24:20,840 Speaker 2: emotion and softness to be able to survive in this industry. Yeah, 444 00:24:21,640 --> 00:24:25,399 Speaker 2: And I feel like it's okay to be authentically yourself now. 445 00:24:26,200 --> 00:24:28,640 Speaker 1: And authenticity is such a key too. I think that's 446 00:24:28,680 --> 00:24:32,080 Speaker 1: something that shines so bright when people can be authentically 447 00:24:32,160 --> 00:24:36,160 Speaker 1: and genuinely themselves whether they are at their highest high 448 00:24:36,359 --> 00:24:39,080 Speaker 1: or maybe a lower and off day and balancing that 449 00:24:39,320 --> 00:24:42,560 Speaker 1: and I'm sure that you know, you probably encourage your 450 00:24:42,640 --> 00:24:44,200 Speaker 1: clients and all that to kind of lean into the 451 00:24:44,240 --> 00:24:48,520 Speaker 1: authenticity of the moment rather than the performative aspect of things. 452 00:24:48,480 --> 00:24:51,040 Speaker 2: Right, And also going back to my clients, I feel 453 00:24:51,080 --> 00:24:54,800 Speaker 2: like I've had this true blessing and honor to work 454 00:24:54,840 --> 00:24:58,720 Speaker 2: with clients who equally want to create impact in the world, 455 00:24:59,400 --> 00:25:03,200 Speaker 2: and we were on really meaningful things together, whether it's 456 00:25:03,320 --> 00:25:11,879 Speaker 2: to address un like unspoken narratives or underserved communities, or 457 00:25:12,200 --> 00:25:15,320 Speaker 2: we see kind of this opportunity that we can really 458 00:25:15,400 --> 00:25:18,000 Speaker 2: come in and make a difference. Like those are the 459 00:25:18,080 --> 00:25:21,520 Speaker 2: conversations that I have daily with my clients. We're innovating, 460 00:25:21,760 --> 00:25:24,960 Speaker 2: we're creating bold new you know, paths and. 461 00:25:25,000 --> 00:25:26,800 Speaker 1: Avenues for consumers. 462 00:25:27,000 --> 00:25:31,159 Speaker 2: We are changing perceptions as we go of things, and 463 00:25:31,240 --> 00:25:32,960 Speaker 2: I just feel like all that work is just so 464 00:25:33,720 --> 00:25:37,720 Speaker 2: important because you see, you see your work making a difference. 465 00:25:38,280 --> 00:25:40,159 Speaker 1: And I like to be behind the scenes, and so 466 00:25:40,280 --> 00:25:41,879 Speaker 1: I'm always so proud. 467 00:25:41,680 --> 00:25:44,280 Speaker 2: When I get to read a headline of a client 468 00:25:45,600 --> 00:25:51,359 Speaker 2: that's very positive, or I can see children's faces lighting 469 00:25:51,480 --> 00:25:53,520 Speaker 2: up because of something we did, or that I can 470 00:25:53,640 --> 00:25:58,160 Speaker 2: see the social media chatter being through the roof amazing, 471 00:25:58,640 --> 00:26:02,520 Speaker 2: kind of like this viral zeitgeist, Like you say, because 472 00:26:03,280 --> 00:26:07,040 Speaker 2: what we did really authentically resonated with our audience. 473 00:26:08,040 --> 00:26:11,320 Speaker 1: What is something that you are passionately working on right now? 474 00:26:13,640 --> 00:26:17,919 Speaker 2: I'm working on a project which I started thinking about 475 00:26:18,280 --> 00:26:20,960 Speaker 2: three to five years ago, and then two years ago 476 00:26:21,000 --> 00:26:23,480 Speaker 2: I said, okay, if you don't put it to paper, 477 00:26:23,520 --> 00:26:26,840 Speaker 2: it's never going to happen. And it's this project called 478 00:26:26,880 --> 00:26:29,920 Speaker 2: Starting Lineup. And the whole idea of Starting Lineup is 479 00:26:31,840 --> 00:26:35,240 Speaker 2: preparing young women to take the field in sports marketing 480 00:26:35,280 --> 00:26:37,720 Speaker 2: and media. And a lot of it came from the 481 00:26:37,800 --> 00:26:40,240 Speaker 2: fact that when I was early on in my career, 482 00:26:40,560 --> 00:26:44,040 Speaker 2: I didn't really have many people that looked like me, 483 00:26:44,280 --> 00:26:47,120 Speaker 2: and I didn't really know where to go for mentorship. 484 00:26:47,280 --> 00:26:52,760 Speaker 2: I didn't really know how to handle certain situations. And 485 00:26:53,160 --> 00:26:56,000 Speaker 2: it took me twenty eight years of my career now 486 00:26:56,160 --> 00:26:59,800 Speaker 2: to realize that this is needed and I don't want 487 00:26:59,880 --> 00:27:02,400 Speaker 2: this next generation to have to spend twenty eight years 488 00:27:02,440 --> 00:27:06,280 Speaker 2: figuring it out. And so Starting Lineup happens end of July, 489 00:27:07,080 --> 00:27:10,840 Speaker 2: and I'm going to host about ten young women around 490 00:27:10,920 --> 00:27:13,480 Speaker 2: seventeen to twenty three, and they're going to come to 491 00:27:13,600 --> 00:27:15,639 Speaker 2: New York and they're going to spend five days with me, 492 00:27:16,280 --> 00:27:18,240 Speaker 2: and in those five days, I will give you the 493 00:27:18,359 --> 00:27:25,640 Speaker 2: most accelerated access and path and exposure into this industry. 494 00:27:25,720 --> 00:27:27,640 Speaker 2: And this is because of all the people that I've 495 00:27:28,400 --> 00:27:31,240 Speaker 2: worked with and have built in my network over the years. 496 00:27:31,359 --> 00:27:35,960 Speaker 2: So we'll do lunch and learns with agency and brand executives. 497 00:27:36,080 --> 00:27:38,639 Speaker 2: We might do a market travel and go through the 498 00:27:38,720 --> 00:27:42,400 Speaker 2: city and maybe do trends research with a really cool 499 00:27:42,480 --> 00:27:45,720 Speaker 2: footwear designer. They might be able to sit down and 500 00:27:45,800 --> 00:27:49,520 Speaker 2: talk to content creators about how they created a career 501 00:27:49,880 --> 00:27:53,160 Speaker 2: through social media. I might take them to a giant's 502 00:27:54,000 --> 00:27:57,560 Speaker 2: training camp experience, just different things like that that show 503 00:27:57,640 --> 00:28:01,320 Speaker 2: them different avenues in this industry through the lens of 504 00:28:01,400 --> 00:28:05,680 Speaker 2: marketing and media, which allowed them to feel like there's 505 00:28:06,040 --> 00:28:07,880 Speaker 2: a place for them in this industry. 506 00:28:08,160 --> 00:28:11,960 Speaker 1: That is such an incredible experience that you were offering, 507 00:28:12,000 --> 00:28:14,320 Speaker 1: and I'd imagine there are many more than ten women 508 00:28:14,400 --> 00:28:17,200 Speaker 1: that are like pining for that operation. I wanted the 509 00:28:17,240 --> 00:28:20,600 Speaker 1: first one. How do you choose? How do you paydown? 510 00:28:20,800 --> 00:28:25,439 Speaker 2: I wanted the first one to be very just curated, 511 00:28:25,480 --> 00:28:27,760 Speaker 2: because I want the first one to be my proof 512 00:28:27,840 --> 00:28:30,800 Speaker 2: of concept. Yeah, by the way, we're calling you, we're 513 00:28:30,800 --> 00:28:34,000 Speaker 2: gonna come visit you and be anything you need. Yeah, 514 00:28:34,560 --> 00:28:38,800 Speaker 2: you know, consider this your invite. But yeah, of those 515 00:28:38,920 --> 00:28:44,840 Speaker 2: ten women, they have come through multiple avenues. One comes 516 00:28:44,880 --> 00:28:50,240 Speaker 2: through a recommendation. She goes to UCLA and wants to 517 00:28:50,280 --> 00:28:52,680 Speaker 2: spend the summer with me in New York. Two are 518 00:28:52,760 --> 00:28:57,360 Speaker 2: coming from Mexico City, one from Hawaii, two from Oregon. 519 00:28:57,680 --> 00:28:59,959 Speaker 2: I don't have anybody from New York yet, I need 520 00:29:00,040 --> 00:29:00,920 Speaker 2: it's some New York girls. 521 00:29:01,040 --> 00:29:03,720 Speaker 1: That's incredible. Well, I am sure that they will be 522 00:29:03,840 --> 00:29:06,840 Speaker 1: clamoring for this opportunity as the word continues to get out, 523 00:29:06,880 --> 00:29:09,680 Speaker 1: because that is such a brilliant and unique experience and 524 00:29:09,800 --> 00:29:12,440 Speaker 1: what a leg up to, you know, the next generation. 525 00:29:12,640 --> 00:29:15,920 Speaker 1: It is so fascinating the way you put it. It's like, hey, 526 00:29:16,080 --> 00:29:17,560 Speaker 1: you know, it took me twenty eight years to learn 527 00:29:17,600 --> 00:29:19,320 Speaker 1: some of these things. I want to give the next 528 00:29:19,400 --> 00:29:23,520 Speaker 1: generation a bit of a head start. Is there somebody 529 00:29:23,520 --> 00:29:26,600 Speaker 1: who gave you that mentorship or is that what made 530 00:29:26,720 --> 00:29:30,320 Speaker 1: that such an important aspect for you. I've had so. 531 00:29:30,360 --> 00:29:35,680 Speaker 2: Many different I haven't had one mentor all the way 532 00:29:35,840 --> 00:29:38,960 Speaker 2: through as much as people who have created sort of 533 00:29:39,040 --> 00:29:41,400 Speaker 2: an impact on me, whether they realized it or not. 534 00:29:42,160 --> 00:29:44,600 Speaker 2: I think the one voice I constantly have in my 535 00:29:44,720 --> 00:29:48,520 Speaker 2: head is always of my parents, because it's like, you know, 536 00:29:49,440 --> 00:29:52,280 Speaker 2: we're an immigrant family. Make your family proud and go 537 00:29:52,400 --> 00:29:54,600 Speaker 2: out there and show the world what you can do. Yeah, 538 00:29:54,720 --> 00:29:57,880 Speaker 2: So that's always been that voice in my head. But 539 00:29:58,080 --> 00:30:03,000 Speaker 2: career wise, I've had some incredible mentors that have put 540 00:30:03,080 --> 00:30:06,040 Speaker 2: me in rooms or mentioned my names my name when 541 00:30:06,040 --> 00:30:10,080 Speaker 2: I was in those rooms. I remember particularly the president 542 00:30:10,120 --> 00:30:13,800 Speaker 2: of Jordan Brand at the time, Larry Miller, always just 543 00:30:13,960 --> 00:30:19,560 Speaker 2: a great, insightful leader and just a mentor that always 544 00:30:19,920 --> 00:30:22,800 Speaker 2: was willing and open to help and listen at the 545 00:30:22,840 --> 00:30:26,480 Speaker 2: same time, and he led with empathy, which I really loved. 546 00:30:27,240 --> 00:30:29,400 Speaker 2: There are some incredible clients that I've worked with over 547 00:30:29,440 --> 00:30:33,840 Speaker 2: the years, from athletes to executives, and they've also left 548 00:30:33,920 --> 00:30:39,360 Speaker 2: a great imprint on me. But yeah, I just think 549 00:30:39,400 --> 00:30:43,280 Speaker 2: about people that have really made a difference for me, 550 00:30:43,360 --> 00:30:45,040 Speaker 2: and I keep them close so that when I do 551 00:30:45,200 --> 00:30:48,360 Speaker 2: things like starting lineup, I can engage them again to 552 00:30:48,480 --> 00:30:50,160 Speaker 2: show them that this is what you did for me, 553 00:30:50,840 --> 00:30:52,480 Speaker 2: and now this is what I want to do for 554 00:30:52,600 --> 00:30:53,160 Speaker 2: these girls. 555 00:30:53,360 --> 00:30:55,640 Speaker 1: Yeah, and that is And you mentioned the importance of 556 00:30:55,800 --> 00:30:59,080 Speaker 1: relationships in that regard too, and keeping them close. That's 557 00:30:59,120 --> 00:31:01,720 Speaker 1: something I think some people are innately talenteded and some 558 00:31:01,800 --> 00:31:04,440 Speaker 1: people have to work a little bit harder at, you know, 559 00:31:04,840 --> 00:31:08,040 Speaker 1: emphasizing the importance of maintaining relationships. What's the key for 560 00:31:08,160 --> 00:31:10,800 Speaker 1: you to kind of keeping in touch over long periods 561 00:31:10,840 --> 00:31:16,320 Speaker 1: of time. Again, just adding value and not always. 562 00:31:16,000 --> 00:31:18,640 Speaker 2: Reaching out when you need something that's really important, and 563 00:31:18,680 --> 00:31:24,400 Speaker 2: I'm sure you have experienced the same, but you know, 564 00:31:24,800 --> 00:31:28,160 Speaker 2: those random acts of kindness also go a long way. 565 00:31:28,480 --> 00:31:32,440 Speaker 2: So it's just reaching out on birthdays and anniversaries and 566 00:31:32,520 --> 00:31:36,240 Speaker 2: graduations and weddings and bar mitzvahs and all sorts of 567 00:31:36,320 --> 00:31:40,800 Speaker 2: things that are important to a person's life beyond their work, right, 568 00:31:41,280 --> 00:31:43,960 Speaker 2: So that's sort of like connecting with them as people, 569 00:31:44,520 --> 00:31:50,320 Speaker 2: not as potential clients or not as executives or entrepreneurs. 570 00:31:51,280 --> 00:31:55,320 Speaker 2: So that's one. Secondly, is again just adding value however 571 00:31:55,440 --> 00:32:01,040 Speaker 2: you can, because the little things add up, and then 572 00:32:01,160 --> 00:32:03,720 Speaker 2: be a resource. You know, always reach out and say, 573 00:32:03,720 --> 00:32:04,440 Speaker 2: how can I help you? 574 00:32:04,600 --> 00:32:07,480 Speaker 1: What do you need? I noticed X, Y and Z. 575 00:32:07,800 --> 00:32:11,280 Speaker 2: I'm here as a resource in any way, and just 576 00:32:11,400 --> 00:32:15,440 Speaker 2: that gesture, that simple gesture means a lot and a 577 00:32:15,520 --> 00:32:17,600 Speaker 2: lot of them actually do end up calling when they 578 00:32:17,680 --> 00:32:20,160 Speaker 2: need something, and I like that. I want them to 579 00:32:20,280 --> 00:32:25,880 Speaker 2: be able to feel like it's an ongoing two way relationship, absolutely, 580 00:32:25,920 --> 00:32:28,000 Speaker 2: because I think as much as you know, we like 581 00:32:28,080 --> 00:32:30,640 Speaker 2: when people help us out. I think any of us 582 00:32:30,720 --> 00:32:32,680 Speaker 2: in the world are honored when somebody asked us for 583 00:32:32,720 --> 00:32:35,680 Speaker 2: a favor that we can help with as well. And 584 00:32:35,800 --> 00:32:38,360 Speaker 2: I also said, your network is your net worth, so 585 00:32:38,760 --> 00:32:40,280 Speaker 2: you know you keep that in mind as well, and 586 00:32:40,400 --> 00:32:43,320 Speaker 2: how to leverage it in a business setting. 587 00:32:43,520 --> 00:32:47,040 Speaker 1: Yeah. Yeah, And it's such a fascinating, you know, approach 588 00:32:47,120 --> 00:32:49,360 Speaker 1: and angle. And I loved your career arc and your 589 00:32:49,440 --> 00:32:52,720 Speaker 1: story and how you took a non traditional path to 590 00:32:52,760 --> 00:32:54,440 Speaker 1: get to where you are, and it just kind of 591 00:32:54,560 --> 00:32:57,600 Speaker 1: shows there's so many ways to get from A to B, 592 00:32:57,760 --> 00:32:59,760 Speaker 1: and there's so many ways to achieve your goals, and 593 00:33:00,080 --> 00:33:01,920 Speaker 1: you know, achieve the goals that sometimes maybe you don't 594 00:33:02,000 --> 00:33:04,520 Speaker 1: quite know are your goals. At the outset of it, 595 00:33:05,240 --> 00:33:07,600 Speaker 1: is there a piece of advice that you would leave 596 00:33:07,800 --> 00:33:10,440 Speaker 1: with you know, the younger generation watching or listening to 597 00:33:10,520 --> 00:33:13,320 Speaker 1: the podcast that you know might say, Hey, I want 598 00:33:13,360 --> 00:33:15,520 Speaker 1: to pursue a path similar to Teresa's. 599 00:33:18,240 --> 00:33:22,760 Speaker 2: Oh gosh, I mean that the advice that sticks to 600 00:33:22,920 --> 00:33:25,960 Speaker 2: me constantly, And I think it's because I come from 601 00:33:26,120 --> 00:33:32,480 Speaker 2: a world of communications where it's NonStop. I always say, like, 602 00:33:32,600 --> 00:33:34,520 Speaker 2: try to be as proactive as possible so that you 603 00:33:34,600 --> 00:33:38,680 Speaker 2: can be reactive in the most like informed way, And 604 00:33:38,800 --> 00:33:41,840 Speaker 2: a lot of us don't do the preparation. A lot 605 00:33:41,880 --> 00:33:46,640 Speaker 2: of us would rather react in the moment, and then 606 00:33:47,400 --> 00:33:50,880 Speaker 2: some of us like to prepare, prepare, prepare, but sometimes 607 00:33:50,920 --> 00:33:55,479 Speaker 2: you over prepare that you don't think about the actual reaction. 608 00:33:55,680 --> 00:33:59,160 Speaker 2: And I try to bring those two worlds together, and 609 00:33:59,280 --> 00:34:01,520 Speaker 2: I feel like in communications it's helped me solve a 610 00:34:01,560 --> 00:34:04,880 Speaker 2: lot of problems, think quick on my feet and allow 611 00:34:05,000 --> 00:34:10,200 Speaker 2: me to make decisions, own those decisions, and follow through. Yeah, yeah, 612 00:34:10,400 --> 00:34:13,960 Speaker 2: that's great, And that's have to almost anticipate. Yeah. I 613 00:34:14,040 --> 00:34:16,440 Speaker 2: don't want to say hope for the best, prepare for 614 00:34:16,520 --> 00:34:19,279 Speaker 2: the worst, but it's almost that you have to anticipate 615 00:34:19,360 --> 00:34:23,279 Speaker 2: and visualize all sorts of scenarios so that by the 616 00:34:23,360 --> 00:34:26,480 Speaker 2: time a B or C or D happens, you already 617 00:34:26,560 --> 00:34:30,120 Speaker 2: have some level of preparation internally to be able to 618 00:34:30,200 --> 00:34:31,680 Speaker 2: react in the right way. 619 00:34:31,920 --> 00:34:34,560 Speaker 1: And that preparation kind of breeds that confidence because you 620 00:34:34,640 --> 00:34:36,800 Speaker 1: know that you're able to do with the decisiveness is 621 00:34:36,840 --> 00:34:39,239 Speaker 1: something that is a skill that I admire and all 622 00:34:39,280 --> 00:34:41,680 Speaker 1: that and it's important as well, and kind of reminds 623 00:34:41,719 --> 00:34:43,279 Speaker 1: me of what my dad always used to say. He'd say, 624 00:34:43,320 --> 00:34:46,279 Speaker 1: over prepare and then wing it. And sometimes you know, 625 00:34:46,360 --> 00:34:48,719 Speaker 1: if you've got that preparation in your pocket, like you're 626 00:34:48,760 --> 00:34:51,640 Speaker 1: saying it takes you far. Teresa Tran, thank you so 627 00:34:51,880 --> 00:34:54,960 Speaker 1: much for taking the time. I've really enjoyed this conversation. 628 00:34:55,680 --> 00:34:58,239 Speaker 1: This has been another episode of Her Playbook or Her 629 00:34:58,280 --> 00:35:01,520 Speaker 1: Playbook Podcast is presented by Kendra Scott, the jewelry company 630 00:35:01,640 --> 00:35:05,200 Speaker 1: that's shining bright and doing good. Shop jewelry styles designed 631 00:35:05,239 --> 00:35:08,120 Speaker 1: for every day and every occasion at your local Kendra 632 00:35:08,239 --> 00:35:11,040 Speaker 1: Scott store or at Kendrascott dot com.