WEBVTT - Everything to Know About the 2X Nvidia ETF

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<v Speaker 1>Wellco Natrolius.

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<v Speaker 2>I'm Joel Webber and I'm Eric belchernas Eric.

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<v Speaker 1>There is a company that I have been really fascinated

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<v Speaker 1>in because of the suite of products they have. This

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<v Speaker 1>is Granite Shares, and the thing that I've been looking

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<v Speaker 1>at this year is like Nvidia mostly just goes up, up,

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<v Speaker 1>up up, and Granite Shares as this ETF that is

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<v Speaker 1>a two x in Vidia, which basically is like, not

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<v Speaker 1>only is it a rocket ship, it's like a bigger

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<v Speaker 1>rocket ship. And I'm really curious about who's behind all this.

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<v Speaker 2>Yeah. I refer to this broader category as hot sauce

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<v Speaker 2>because a lot of portfolios in the middle of the

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<v Speaker 2>portfolio it's pretty dull. You buy and hold some low

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<v Speaker 2>cost beta vanilla index funds and you have to wait

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<v Speaker 2>thirty five years. So people like to have a little

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<v Speaker 2>fun on the outside speculate, and so single stock ETFs

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<v Speaker 2>are one of many varieties of hot sauce, and they're

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<v Speaker 2>taking off. The assets in these have doubled this year.

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<v Speaker 2>We're only halfway through and they've already doubled. Probably the

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<v Speaker 2>big hit is NVDL, which is the Granite SHARE's two

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<v Speaker 2>x long Navidia, which now has Joel four billion dollars

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<v Speaker 2>in assets. That is big time money right there. And

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<v Speaker 2>there's a you know, a lot of this is them

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<v Speaker 2>trial and error that they launch different stocks and some

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<v Speaker 2>take off, some don't. So not all these are a hit,

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<v Speaker 2>but there's been a couple of breakouts that I think

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<v Speaker 2>have shown people, hey, this is a category that is

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<v Speaker 2>here to stay, and it's an interesting one. I think

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<v Speaker 2>for people on the outsets somethings they scratch their heads

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<v Speaker 2>like who needs that? But the people have spoken. There's

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<v Speaker 2>definitely an audience for this.

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<v Speaker 1>Joining us on this episode, Will Rhynd, CEO and founder

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<v Speaker 1>of Granite Shares also worth mentioning. This episode was recorded

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<v Speaker 1>on June twenty fourth, as Nvidia had kind of a

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<v Speaker 1>down day, this time on trillions x single stock etf Well,

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<v Speaker 1>welcome with jillions, Thank you. How is going to start gambling?

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<v Speaker 3>Well, I think that, you know, with anything that's leveraged,

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<v Speaker 3>there's an element clearly of speculation depending on who's using it.

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<v Speaker 3>But underneath the leverage you're talking about real companies, and

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<v Speaker 3>in the case of Nvidia, you know, this has become

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<v Speaker 3>the most important stock in the market. You know, overtook

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<v Speaker 3>Apple and Microsoft very recently to become the world's most

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<v Speaker 3>valuable company. So, on the one hand, leverage is probably

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<v Speaker 3>the oldest concept that we have in finance, you know,

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<v Speaker 3>borrowing money to obtain more notional exposure. But this is

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<v Speaker 3>done in a very sort of modern way by putting

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<v Speaker 3>it in the ETF rapper, giving people institutionally priced you know, leverage.

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<v Speaker 3>But with the access, the ease of access, the efficiency

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<v Speaker 3>of the ETF rapper.

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<v Speaker 1>How do you think Jack Bogel would feel about what

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<v Speaker 1>you offer.

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<v Speaker 3>I'm not sure he would be the biggest fan. But

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<v Speaker 3>it's funny because well, I know if you're about to

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<v Speaker 3>say this, Eric, but one of his big things from

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<v Speaker 3>day one was he was bearish or he did not

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<v Speaker 3>like ETF's period because of people's ability to trade them.

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<v Speaker 3>And it's precisely that that this group of customers are

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<v Speaker 3>our group of customers. It's precisely that element that they love.

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<v Speaker 3>So it's you know, very perhaps contradictory or different to

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<v Speaker 3>the buy and hold crowd. It's not something that they

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<v Speaker 3>subscribe to. But there's a massive now amount of people

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<v Speaker 3>and increasingly so that want to be self directed, who

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<v Speaker 3>are self directed and you know, want to trade.

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<v Speaker 1>Is there anything that Will make that is not rated

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<v Speaker 1>R or red light.

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<v Speaker 2>Sure they have like a gold ETF for example, that

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<v Speaker 2>would be greenlight, okay to be honest. So I think

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<v Speaker 2>some of the more recent ETFs that Will has put

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<v Speaker 2>out have been these sort of more red light ETFs.

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<v Speaker 2>But back to Bogel, I mean he had problems with

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<v Speaker 2>like seventy percent of woo Vanguard offered. I mean, he

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<v Speaker 2>was pretty brutal to everybody. But I think one of

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<v Speaker 2>the things I try to explain to people about these

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<v Speaker 2>is when I show my pie chart of like a

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<v Speaker 2>modern portfolio eighty five percent cheap beta boring weight thirty

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<v Speaker 2>five years and then like ten to fifteen percent hot sauce,

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<v Speaker 2>is that the hot sauce can actually have a behavioral

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<v Speaker 2>purpose to it if it keeps you from touching the

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<v Speaker 2>eighty five percent, Right, So, because compounding returns or where

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<v Speaker 2>it's at, that is the magic that we're all here for,

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<v Speaker 2>but you can't touch it. So to give your idle

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<v Speaker 2>hands something to do and speculate, sometimes you win, sometimes

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<v Speaker 2>you lose. If that distracts you, that's a behavioral hack

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<v Speaker 2>to me in a way. So I do think you

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<v Speaker 2>could argue there's actually a bogulian purpose. He would say, well,

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<v Speaker 2>why do you need to do that? But people are human,

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<v Speaker 2>they like to speculate thematic ETFs I put in this category.

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<v Speaker 2>Arc is a great example, So I'm fine with it.

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<v Speaker 2>And I think you know, you can gamble on sports,

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<v Speaker 2>you can gamble. Stock investing is kind of gambling, So

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<v Speaker 2>I'm fine with it. I think it's you know, these

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<v Speaker 2>things have a small percentage of the assets too. If

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<v Speaker 2>they took over, it'd.

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<v Speaker 1>Be kind of weird.

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<v Speaker 2>But you have like your own little niche and you

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<v Speaker 2>are in what is very valuable these days, which is

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<v Speaker 2>a VFZ, a Vanguard free zone, so he never has

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<v Speaker 2>to worry about Vanguard coming in like ruining life in

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<v Speaker 2>that category. So that's got to be nice, right.

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<v Speaker 3>Well, I mean it's something, as you know, an independent

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<v Speaker 3>issuer that clearly you need to be able to provide

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<v Speaker 3>products that frankly the larger companies like Bangard don't because

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<v Speaker 3>when you're an independent it's the sort of boutique argument

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<v Speaker 3>versus the big box store. So if you're trying to

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<v Speaker 3>be a big box store but on a boutique budget,

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<v Speaker 3>it's not going to work. So you have to be

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<v Speaker 3>offering something different and you know, ideally something that you

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<v Speaker 3>just can't get from those big players. And that's where

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<v Speaker 3>companies like us come into play, that we offer things

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<v Speaker 3>that are unique and with something like leverage single stocks.

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<v Speaker 3>I mean, this is a new category that we pioneered,

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<v Speaker 3>and you know, leverage on single companies, in my opinion,

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<v Speaker 3>is more intuitive than some of the other applications. But

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<v Speaker 3>leveraged dtfs have been around for a long time. You know,

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<v Speaker 3>you've been able to trade leveraged ETFs on broad equity benchmarks,

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<v Speaker 3>fixed income benchmarks, commodity benchmarks, even individual commodities. So this

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<v Speaker 3>is really just an extension of that trend.

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<v Speaker 1>You've like thirteen now of these single stock leverage gtfs.

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<v Speaker 1>Where did it all start? What was the one that

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<v Speaker 1>you were like, oh my god, we have to do this.

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<v Speaker 3>So we got to rewind a little bit because we

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<v Speaker 3>actually started this in Europe in twenty nineteen. And the

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<v Speaker 3>reason we did that was that when I started Grantwitch

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<v Speaker 3>Shas seven years ago in the US, there were only

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<v Speaker 3>two companies that could do leverage dtfs period in the

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<v Speaker 3>United States. So we couldn't do leverage dtfs even if

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<v Speaker 3>we wanted to at that time. That was a weird

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<v Speaker 3>sort of government exemption that existed at that time. It

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<v Speaker 3>no longer does.

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<v Speaker 1>So there was an a sec thing, correct.

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<v Speaker 3>That was when the old sort of era was under

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<v Speaker 3>exemptive relief. That was a thing called exemptive relief and

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<v Speaker 3>exemption that was given to two companies and then not

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<v Speaker 3>given to anybody else.

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<v Speaker 2>Pro shows and direction.

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<v Speaker 3>Yeah, there you go. And then fast forward a few years.

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<v Speaker 3>We thought the idea was really good, but we couldn't

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<v Speaker 3>do it in the US, so we started in Europe.

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<v Speaker 3>And we have a platform in Europe where we offer

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<v Speaker 3>over one hundred products on different exchanges in every major country,

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<v Speaker 3>so we started doing it there. In that time, the

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<v Speaker 3>regulation here changed and this exemptive relief or this exemptive

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<v Speaker 3>regime went away and was replaced by a generic rule

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<v Speaker 3>update that everybody nicknames the ETF rule. And what that

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<v Speaker 3>effectively allowed is any company to do leverage dtfs. Obviously,

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<v Speaker 3>with some caveats, two x is the maximum amount of

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<v Speaker 3>leverage that you can do. But that opened the door

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<v Speaker 3>for US to then bring leverage single stocks, which had

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<v Speaker 3>been doing in Europe.

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<v Speaker 2>Here in the US and in Europe, Joel, they've got

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<v Speaker 2>three x Navidia, they really party over.

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<v Speaker 1>There, which we'll come back to.

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<v Speaker 2>But Eighthan on my team sometimes we joke about that

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<v Speaker 2>because they've got like five x the Queues two three

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<v Speaker 2>x Navidia, five x AI and we feel like it's

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<v Speaker 2>kind of wasted on that crowd, Like it's the American

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<v Speaker 2>gambling degenerate mindset that would really have fun with those products.

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<v Speaker 2>Maybe that's why the SEC limits it to two x,

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<v Speaker 2>because they know that these would probably fly off the shelves.

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<v Speaker 2>But still, you know, when you just design these products,

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<v Speaker 2>you put them out there, it looks to me like

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<v Speaker 2>the ones that sell are the ones connected to stocks

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<v Speaker 2>that are like see the most trading Navidia, Tesla. We

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<v Speaker 2>ran a study. It looked like they're like maybe eighty

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<v Speaker 2>percent of the market share of all single stock ETFs,

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<v Speaker 2>even though they probably cover for fifty stocks. But those

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<v Speaker 2>two companies are like the majority of them. Is that

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<v Speaker 2>just because people just love trading those two names, and

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<v Speaker 2>if you can make putting on a different trade around

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<v Speaker 2>them easier to me sort of like a parlay, I'm

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<v Speaker 2>going to trade that, whereas Microsoft, Eh, I'm not that

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<v Speaker 2>interested in that stock. It's not that volatile it's not

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<v Speaker 2>that hot. Is Is that why those sell?

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<v Speaker 3>In a way I think I would I would add

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<v Speaker 3>them one more thing to that, which is less quantitative,

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<v Speaker 3>more qualitative, I'd say, it's about the enthusiasm for the

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<v Speaker 3>stock at the given time. An enthusiasm is a concept

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<v Speaker 3>that you know, you can't really sort of measure as such.

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<v Speaker 3>But my example is NVIDIAs the stock today that has

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<v Speaker 3>all the enthusiasm, and Tesla, which you mentioned, is the

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<v Speaker 3>second most popular. However, if we are talking about, oh,

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<v Speaker 3>we're having this conversation three years ago, I would argue

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<v Speaker 3>that we'd be talking about Tesla being the most popular

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<v Speaker 3>because there was the most enthusiasm at that time for

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<v Speaker 3>that stock. In Europe, we've seen where we have a

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<v Speaker 3>lot more of these products, you know, We've seen huge

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<v Speaker 3>amount of enthusiasm for companies like Neo for example, which

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<v Speaker 3>is another EV car manufacturer from China. Less so these days,

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<v Speaker 3>of course, as that has moved on into AI and

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<v Speaker 3>so I think.

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<v Speaker 1>It's matured slightly and there's more competition for Neo etc.

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<v Speaker 3>Exactly. I think it reflects, you know, the two biggest

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<v Speaker 3>trends in my mind of this year have been AI

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<v Speaker 3>and cryptocurrency, So naturally in our product offering, the two

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<v Speaker 3>biggest products and the most of activity enthusiasm we've seen

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<v Speaker 3>are for Nvidia and we have coinbase two x Coinbase,

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<v Speaker 3>So that's kind of where we've seen that enthusiasm. And

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<v Speaker 3>to Eric's point, you know that it hasn't been necessarily

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<v Speaker 3>for companies like Microsoft because arguably that was you know,

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<v Speaker 3>maybe sort of twelve to eighteen months ago when that

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<v Speaker 3>stock's kind of made a big move. But you know, again,

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<v Speaker 3>I think it's it's really down to what investors care

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<v Speaker 3>about at that time.

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<v Speaker 1>I don't think we were rewound the clock all the

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<v Speaker 1>way there. What was the what was the one that

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<v Speaker 1>made you go we got to do this.

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<v Speaker 3>I don't know if it was one per se. I

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<v Speaker 3>think it was more the learnings from what we'd been

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<v Speaker 3>doing in Europe, where we have more of a platform

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<v Speaker 3>based approach, and I think kind of what we're all

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<v Speaker 3>dancing around as this concept of okay, tech works. That's

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<v Speaker 3>something that people like. There's a lot of enthusiasm for

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<v Speaker 3>certain tech companies, and so when we launched here, we

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<v Speaker 3>launched with a lot of the large tech names, but

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<v Speaker 3>we did try and do some things that were different.

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<v Speaker 3>So at the time, the reason why we did a

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<v Speaker 3>two x coinbase was because there was no crypto. I mean,

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<v Speaker 3>I should be a specific no spot Bitcoin tea, which

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<v Speaker 3>was a huge, huge thing that you know Eric's covered

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<v Speaker 3>for he knows all too well exactly. But you know,

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<v Speaker 3>that was kind of a way to bring exposure to

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<v Speaker 3>to bitcoin slash cryptocurrency, but also with leverage because there

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<v Speaker 3>was no way to obtain leverage on that. So Ali

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<v Speaker 3>Baba is another one that we have where again it

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<v Speaker 3>wasn't necessarily that there was the most enthusiasm for Ali

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<v Speaker 3>Baba as a stock, but it was a way to

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<v Speaker 3>give people exposure to Chinese tech, you know, a very

0:12:31.160 --> 0:12:33.640
<v Speaker 3>concentrated way that didn't exist.

0:12:34.200 --> 0:12:36.679
<v Speaker 2>And so let's go over how this happens because you

0:12:36.800 --> 0:12:39.760
<v Speaker 2>use swap contracts, right, yes, And let me just for

0:12:39.800 --> 0:12:42.000
<v Speaker 2>anybody listening, do you remember the scene in The Big

0:12:42.040 --> 0:12:46.959
<v Speaker 2>Short when Michael Burry wants to bet against the housing market. Yes,

0:12:47.120 --> 0:12:47.480
<v Speaker 2>he can't.

0:12:47.559 --> 0:12:48.400
<v Speaker 1>He can't figure it out.

0:12:48.559 --> 0:12:51.600
<v Speaker 2>So you go to Goldman and they make you it's

0:12:51.600 --> 0:12:55.760
<v Speaker 2>like a bar bet, but more formal. This is all

0:12:55.800 --> 0:12:58.440
<v Speaker 2>you're doing, right, You're basically being Michael Burry. You're going

0:12:58.440 --> 0:13:01.480
<v Speaker 2>to these big banks and you're making these daily bar bets,

0:13:02.000 --> 0:13:04.160
<v Speaker 2>and that's the leg work you're doing that somebody at

0:13:04.200 --> 0:13:06.280
<v Speaker 2>home can hit by and all of a sudden they

0:13:06.360 --> 0:13:09.240
<v Speaker 2>now have this swap contract bet. Is that about right?

0:13:09.640 --> 0:13:09.880
<v Speaker 1>Yeah?

0:13:09.920 --> 0:13:13.520
<v Speaker 3>I mean that's the instrument itself, But it's actually a

0:13:13.559 --> 0:13:16.640
<v Speaker 3>kind of a much simpler concept, which is it's just financing.

0:13:17.200 --> 0:13:19.680
<v Speaker 3>So it's using the balance sheet of a big bank

0:13:19.760 --> 0:13:22.400
<v Speaker 3>to effectively lend the fund money to take an increased

0:13:22.400 --> 0:13:26.560
<v Speaker 3>exposure on a particular stock. And in order to do that,

0:13:26.600 --> 0:13:28.199
<v Speaker 3>you need to have a bank that has a balance

0:13:28.240 --> 0:13:30.520
<v Speaker 3>sheet and is in a position to be able to

0:13:30.840 --> 0:13:32.560
<v Speaker 3>make that financing or lend that money.

0:13:32.640 --> 0:13:35.240
<v Speaker 2>So to me, this is in a weird way. You know,

0:13:35.280 --> 0:13:39.080
<v Speaker 2>we talk about ETFs democratizing investing, in a way that's

0:13:39.080 --> 0:13:42.320
<v Speaker 2>democratizing that Michael Burry move. Most people do not get

0:13:42.360 --> 0:13:48.360
<v Speaker 2>access to JP Morgan's like swap desk. So exactly this

0:13:48.480 --> 0:13:50.920
<v Speaker 2>is all part of the same theme, which is you

0:13:51.000 --> 0:13:54.360
<v Speaker 2>click a button and things happen, and in this case

0:13:54.480 --> 0:13:55.800
<v Speaker 2>it's this swap contract.

0:13:56.120 --> 0:13:56.320
<v Speaker 1>Yeah.

0:13:56.320 --> 0:13:59.240
<v Speaker 3>And I think it's even perhaps even more fundamental than that,

0:13:59.559 --> 0:14:07.120
<v Speaker 3>which is it's democratizing access to margin and institutional price leverage.

0:14:07.200 --> 0:14:10.240
<v Speaker 3>So the same price of leverage that we are getting

0:14:10.360 --> 0:14:12.560
<v Speaker 3>via and delivering via the ETF is not the same

0:14:12.559 --> 0:14:15.240
<v Speaker 3>price that you're getting at your you know, in your

0:14:15.240 --> 0:14:18.880
<v Speaker 3>margin account at a Fidelity or Schwab, et cetera. And

0:14:18.920 --> 0:14:22.920
<v Speaker 3>so again it's a classic case of the ETF disrupting

0:14:23.640 --> 0:14:26.320
<v Speaker 3>and existing mechanism that's been used by the banks and

0:14:26.320 --> 0:14:29.920
<v Speaker 3>broco dealers you know, for many, many years, but making

0:14:29.920 --> 0:14:32.680
<v Speaker 3>the whole process a lot more efficient, a lot more cheaper.

0:14:37.600 --> 0:14:42.280
<v Speaker 1>Because you have a platform, I'm curious that allows you

0:14:42.440 --> 0:14:47.160
<v Speaker 1>to basically see who's using these perhaps more than other people.

0:14:47.520 --> 0:14:50.560
<v Speaker 1>Is this I mean like it clearly has an audience

0:14:51.240 --> 0:14:56.760
<v Speaker 1>for traders, professional ones, institutional ones, but obviously there's because

0:14:56.760 --> 0:15:00.480
<v Speaker 1>of the popularity and enthusiasm for these company like the

0:15:00.520 --> 0:15:03.880
<v Speaker 1>retail crowd and the editors of the world would feast

0:15:03.920 --> 0:15:05.920
<v Speaker 1>on this. Can you tell who's using it?

0:15:07.480 --> 0:15:11.480
<v Speaker 3>To certain extent? So I think, like any ETF manager,

0:15:11.960 --> 0:15:16.520
<v Speaker 3>we're disintermediated always by two entities, which is the stock

0:15:16.560 --> 0:15:22.080
<v Speaker 3>exchange one hand, and the brokerage that ultimately has the

0:15:22.120 --> 0:15:25.880
<v Speaker 3>transaction or handles the transaction for the customer. There's something

0:15:25.880 --> 0:15:29.720
<v Speaker 3>called the thirteen F report, which is a regulatory report

0:15:29.800 --> 0:15:33.040
<v Speaker 3>that we can look at that gives some analysis or

0:15:33.080 --> 0:15:36.400
<v Speaker 3>some look through into the shareholder base. It's not perfect,

0:15:36.840 --> 0:15:39.920
<v Speaker 3>and it's a once a quarter snapshot, but what I

0:15:39.960 --> 0:15:43.400
<v Speaker 3>can tell you is that I think, like any successful etf,

0:15:43.400 --> 0:15:47.040
<v Speaker 3>it's always a spectrum. So you have retail investors clearly

0:15:47.040 --> 0:15:49.280
<v Speaker 3>on one hand or the barbell, and then you have

0:15:49.480 --> 0:15:52.480
<v Speaker 3>some of the world's most sophisticated hedge funds and proprietary

0:15:52.520 --> 0:15:56.240
<v Speaker 3>trading firms on the other hand, and probably everybody in between.

0:15:57.160 --> 0:16:00.360
<v Speaker 3>So the other interesting aspect to this is that when

0:16:00.400 --> 0:16:03.440
<v Speaker 3>you have a company like in VideA, in Vidia has

0:16:03.880 --> 0:16:08.520
<v Speaker 3>not just appeal with Reddit retail investors, right, this is

0:16:08.560 --> 0:16:10.280
<v Speaker 3>a company and this is why I say so repe

0:16:10.400 --> 0:16:13.600
<v Speaker 3>this has become the world's most important company. This has

0:16:13.680 --> 0:16:18.920
<v Speaker 3>true global appeal. So if you're in Japan, or if

0:16:18.920 --> 0:16:21.800
<v Speaker 3>you're in career, or if you're in South America somewhere

0:16:22.320 --> 0:16:24.640
<v Speaker 3>and you want exposure to that company, you can only

0:16:24.680 --> 0:16:27.800
<v Speaker 3>get that in the US stock market. And therefore you

0:16:27.800 --> 0:16:32.400
<v Speaker 3>can only get the leveraged version of Nvidia through our

0:16:32.800 --> 0:16:36.560
<v Speaker 3>product NVDL here in the US. So providing a broker

0:16:36.600 --> 0:16:39.200
<v Speaker 3>has access, then you access to the market and increasingly.

0:16:39.280 --> 0:16:44.080
<v Speaker 3>We're also seeing this trend as well, whereby markets around

0:16:44.080 --> 0:16:47.600
<v Speaker 3>the world are becoming more connected. Individuals are becoming more

0:16:47.640 --> 0:16:52.240
<v Speaker 3>interconnected through technology. The first market they look to outside

0:16:52.240 --> 0:16:54.800
<v Speaker 3>of their home market, and typically the home market may

0:16:54.920 --> 0:16:57.680
<v Speaker 3>or may not be that developed, is the US market.

0:16:58.040 --> 0:17:00.280
<v Speaker 3>And the reason why the US market is because the

0:17:00.320 --> 0:17:03.760
<v Speaker 3>US market has performed very well. Why because of some

0:17:03.800 --> 0:17:05.080
<v Speaker 3>of these stocks like Nvideo.

0:17:05.960 --> 0:17:10.240
<v Speaker 2>I know they're hot stocks. Navidia is now trading four

0:17:10.280 --> 0:17:13.520
<v Speaker 2>times any other stock speaking of trading, listen to this statroll.

0:17:13.600 --> 0:17:19.200
<v Speaker 2>So even an NVDL is probably at four billion, maybe

0:17:19.640 --> 0:17:21.879
<v Speaker 2>right around the top in the top two hundred and

0:17:21.880 --> 0:17:25.680
<v Speaker 2>fifty ets by assets. It's in the top ten regularly

0:17:25.680 --> 0:17:29.440
<v Speaker 2>in trading. So today it's already traded one point five

0:17:29.480 --> 0:17:32.800
<v Speaker 2>billion as of whatever time it is two thirty pm today.

0:17:33.359 --> 0:17:39.880
<v Speaker 2>That's more than ready General Motors, Berkshire, Dell Computer. Right,

0:17:39.920 --> 0:17:41.399
<v Speaker 2>these are massive names.

0:17:41.480 --> 0:17:45.120
<v Speaker 1>How does it compair with Spy, which would be day

0:17:45.160 --> 0:17:46.160
<v Speaker 1>and day out number one.

0:17:46.440 --> 0:17:50.160
<v Speaker 2>Yeah, So as of right now, Spy has traded thirteen

0:17:50.240 --> 0:17:53.240
<v Speaker 2>billion and his is one point five billion. Now that

0:17:53.280 --> 0:17:55.160
<v Speaker 2>is a pretty big gap, but everything's a big gap

0:17:55.160 --> 0:17:57.840
<v Speaker 2>from Spy in the queues. But one point five billion

0:17:57.840 --> 0:18:03.160
<v Speaker 2>puts you ninth. That's above HyG, above XLF. These are

0:18:03.160 --> 0:18:05.000
<v Speaker 2>some big legendary names that.

0:18:05.040 --> 0:18:09.760
<v Speaker 3>But also Eric on Spy. Remember that NVDL is, like

0:18:09.760 --> 0:18:12.800
<v Speaker 3>I said, it's four billion dollars. Spy is over half

0:18:12.800 --> 0:18:17.000
<v Speaker 3>a trillion. Yeah, yeah, right, I mean the difference in size, yeah,

0:18:17.119 --> 0:18:18.040
<v Speaker 3>is monumental.

0:18:18.400 --> 0:18:21.480
<v Speaker 2>Just getting yourself like you know, Ibit is in the

0:18:21.480 --> 0:18:24.640
<v Speaker 2>top twenty two and that's obviously very impressive. It's hard

0:18:24.680 --> 0:18:27.199
<v Speaker 2>to get on this leaderboard. You know, ARC did it

0:18:27.240 --> 0:18:29.639
<v Speaker 2>for a couple couple of years there. So anytime an

0:18:29.680 --> 0:18:32.800
<v Speaker 2>outsider can come in on the volume list and be

0:18:32.960 --> 0:18:36.880
<v Speaker 2>like right there with those legendary spider sectors and it's

0:18:36.960 --> 0:18:39.800
<v Speaker 2>it's a major feat. And when you have volume, then

0:18:39.840 --> 0:18:42.760
<v Speaker 2>you get bigger fish volumes like chumming the water for

0:18:42.840 --> 0:18:43.520
<v Speaker 2>big fish.

0:18:44.320 --> 0:18:47.800
<v Speaker 1>So it's a very interesting business model. And it's like

0:18:47.960 --> 0:18:50.720
<v Speaker 1>feels like you found a corner of the ETF universe

0:18:50.760 --> 0:18:55.040
<v Speaker 1>that was more or less kind of open, open enough

0:18:55.040 --> 0:18:56.560
<v Speaker 1>that you could come in and make a name for yourself.

0:18:57.280 --> 0:18:59.359
<v Speaker 1>I'm curious, though, what are the limitations? Can you go

0:18:59.440 --> 0:19:01.520
<v Speaker 1>to black Rock and say I'm going to take ibit

0:19:01.760 --> 0:19:02.880
<v Speaker 1>and to exit.

0:19:03.960 --> 0:19:08.320
<v Speaker 3>Well, this is actually a really good question. So in theory, yes,

0:19:09.040 --> 0:19:11.800
<v Speaker 3>you can. Again, remember the concept of leverage is the

0:19:11.800 --> 0:19:15.000
<v Speaker 3>most basic concept in finance. It's just borrowing money to

0:19:15.119 --> 0:19:19.719
<v Speaker 3>get an increased exposure to a given security. So in

0:19:19.880 --> 0:19:24.240
<v Speaker 3>theory you can leverage anything. What we have to be

0:19:24.359 --> 0:19:27.320
<v Speaker 3>careful of or mindful of is that with an etfor

0:19:27.320 --> 0:19:30.760
<v Speaker 3>it's open ended and therefore there has to be a

0:19:30.800 --> 0:19:35.960
<v Speaker 3>scale aspect to it, and part of that means that counterparties,

0:19:36.160 --> 0:19:39.680
<v Speaker 3>spot counterparties, investment banks have to be able to continuously

0:19:39.720 --> 0:19:43.520
<v Speaker 3>finance and provide more exposure to it. So a better

0:19:43.600 --> 0:19:46.680
<v Speaker 3>example might be something like a game star or or

0:19:46.720 --> 0:19:51.120
<v Speaker 3>an AMC, where as you may or may not imagine,

0:19:51.240 --> 0:19:55.119
<v Speaker 3>we get a lot of requests for these on a daily,

0:19:55.160 --> 0:19:58.680
<v Speaker 3>if not intra day basis. Now the problem is in.

0:19:58.720 --> 0:20:00.680
<v Speaker 1>Theory from roaring kidding or other people.

0:20:02.040 --> 0:20:04.640
<v Speaker 3>That's from all sorts of people. That's from all sorts

0:20:04.680 --> 0:20:09.560
<v Speaker 3>of people. On the one hand, yes, it's it's easy

0:20:09.600 --> 0:20:14.359
<v Speaker 3>to provide some leverage against that. The harder aspect is

0:20:14.440 --> 0:20:18.760
<v Speaker 3>how much and for how long? And so that kind

0:20:18.800 --> 0:20:21.600
<v Speaker 3>of is really at the core of, you know, how

0:20:21.640 --> 0:20:24.119
<v Speaker 3>we think about building these products for the longer term

0:20:24.200 --> 0:20:26.440
<v Speaker 3>and not just you know, flash in the pan whereby

0:20:26.840 --> 0:20:28.960
<v Speaker 3>you know, we might be able to provide twenty million

0:20:28.960 --> 0:20:32.720
<v Speaker 3>dollars a capacity, but if somebody wants a hundred then

0:20:33.520 --> 0:20:35.040
<v Speaker 3>we have no way to deliver on that.

0:20:35.119 --> 0:20:37.000
<v Speaker 1>But that would be one that you know, back to

0:20:37.040 --> 0:20:39.800
<v Speaker 1>your enthusiasm, like there's enthusiasm.

0:20:39.200 --> 0:20:42.439
<v Speaker 3>For it, correct, and so providing that we could provide

0:20:42.520 --> 0:20:46.640
<v Speaker 3>or get leverage against that, then yes, you could provide it.

0:20:46.760 --> 0:20:48.479
<v Speaker 3>Just a question of how much we'd be able to

0:20:48.520 --> 0:20:50.919
<v Speaker 3>get would really be the key question.

0:20:51.760 --> 0:20:55.720
<v Speaker 2>Joel, Ready for some trivia. There's thirteen I found like you're.

0:20:55.560 --> 0:20:57.440
<v Speaker 1>Going to give it to me no matter what. But yes, okay,

0:20:57.720 --> 0:21:00.359
<v Speaker 1>now I'm ready.

0:21:00.720 --> 0:21:03.720
<v Speaker 2>I'm sorry. There's eleven thousand, seven hundred ETFs in the world. Okay,

0:21:04.160 --> 0:21:05.280
<v Speaker 2>the world, the world?

0:21:06.040 --> 0:21:08.640
<v Speaker 1>What is it? Does that include exchange traded products?

0:21:08.720 --> 0:21:12.920
<v Speaker 2>Yes? Okay, yes? What is the top performer year to date?

0:21:14.240 --> 0:21:15.440
<v Speaker 2>I'll give you a hint. It came up.

0:21:15.400 --> 0:21:18.639
<v Speaker 1>Already in video two x three x three x three x.

0:21:18.760 --> 0:21:20.040
<v Speaker 2>Guess how much it's up here to date?

0:21:20.880 --> 0:21:26.520
<v Speaker 1>Well, like five hundred percent, double double one thousand, You're

0:21:26.560 --> 0:21:27.480
<v Speaker 1>up one thousand percent.

0:21:27.520 --> 0:21:30.400
<v Speaker 2>It's not even June thirtieth. Yeah, that's pretty crazy. Now,

0:21:30.520 --> 0:21:34.000
<v Speaker 2>guess what the worst performing ETF is year to date.

0:21:35.560 --> 0:21:37.160
<v Speaker 1>Uh Tesla short?

0:21:37.359 --> 0:21:40.680
<v Speaker 2>Actually no, no video the video, so.

0:21:40.800 --> 0:21:42.919
<v Speaker 1>There is a negative, yes, which that was gonna mean.

0:21:42.920 --> 0:21:46.080
<v Speaker 1>My next question is when you bring one of these

0:21:46.080 --> 0:21:48.640
<v Speaker 1>into the world, do you have to think about let's

0:21:48.680 --> 0:21:50.320
<v Speaker 1>call that the yen. Do you have to think about

0:21:50.320 --> 0:21:53.280
<v Speaker 1>the yang simultaneously, because for every bowl there's going to

0:21:53.359 --> 0:21:55.280
<v Speaker 1>be somebody who's like, I'll take the other side of that.

0:21:55.280 --> 0:22:00.760
<v Speaker 3>Bet we do. Now, it doesn't exactly the US we

0:22:00.880 --> 0:22:04.680
<v Speaker 3>do for some now. Part of the reason is, first

0:22:04.680 --> 0:22:07.080
<v Speaker 3>of all, launching ETFs and maintaining them is very expensive,

0:22:07.760 --> 0:22:11.000
<v Speaker 3>so that's really the main reason. So you have to

0:22:11.040 --> 0:22:13.240
<v Speaker 3>be conscious of the fact that at the end of

0:22:13.240 --> 0:22:16.240
<v Speaker 3>the day, for us, it's an asset management vehicle, meaning

0:22:16.520 --> 0:22:19.439
<v Speaker 3>we don't get paid or compensated for the turnover, for

0:22:19.520 --> 0:22:22.880
<v Speaker 3>the volume, anything like that. It's purely on the management fee.

0:22:23.440 --> 0:22:25.600
<v Speaker 3>So it has to be something that we can generate

0:22:25.640 --> 0:22:29.000
<v Speaker 3>management fees from over time. The market is naturally long.

0:22:29.160 --> 0:22:33.040
<v Speaker 1>An example of that from what I'm seeing is you

0:22:33.080 --> 0:22:36.040
<v Speaker 1>can go long Amazon, long Microsoft, but you're not going

0:22:36.119 --> 0:22:36.720
<v Speaker 1>to short those.

0:22:37.920 --> 0:22:42.920
<v Speaker 3>We haven't bought a short version of that to market,

0:22:43.000 --> 0:22:45.800
<v Speaker 3>and there's not really a sort of a great reason

0:22:45.880 --> 0:22:49.800
<v Speaker 3>for that. But we have MVD, which is our two

0:22:49.920 --> 0:22:55.720
<v Speaker 3>x short in video, and you know that's traded fifty

0:22:55.720 --> 0:23:00.679
<v Speaker 3>three million shares today already, which is you know, a

0:23:00.760 --> 0:23:04.040
<v Speaker 3>huge amount of volume for a stock that again has

0:23:04.080 --> 0:23:07.320
<v Speaker 3>performed very poorly up until the last few days where

0:23:07.320 --> 0:23:08.959
<v Speaker 3>a video has gone through a bit of a correction.

0:23:09.080 --> 0:23:13.200
<v Speaker 3>So again typically we we try and bring a short

0:23:13.280 --> 0:23:15.359
<v Speaker 3>if we think it makes sense in the context of

0:23:15.920 --> 0:23:18.239
<v Speaker 3>these stocks. We have a Tesla short as well as

0:23:18.240 --> 0:23:20.720
<v Speaker 3>a Tesla long. That was not always the case.

0:23:20.760 --> 0:23:22.600
<v Speaker 1>That one makes sense to me because there's been so

0:23:22.640 --> 0:23:25.960
<v Speaker 1>many Tesla haters Elon Hayters through the years. It's like

0:23:26.359 --> 0:23:28.879
<v Speaker 1>you can give the people who are the fans something

0:23:28.920 --> 0:23:30.800
<v Speaker 1>to trade, but you can also give the haters. But

0:23:30.920 --> 0:23:34.880
<v Speaker 1>like there's just not that much palpable hatred for Microsoft

0:23:34.960 --> 0:23:35.840
<v Speaker 1>really in the same way.

0:23:35.920 --> 0:23:38.679
<v Speaker 3>That's right. Yeah, it was always as Eric knows, you know,

0:23:38.720 --> 0:23:40.919
<v Speaker 3>we have a goldietf and I've been involved in in

0:23:40.960 --> 0:23:43.800
<v Speaker 3>the gold market for many, many years, and it was

0:23:43.840 --> 0:23:45.880
<v Speaker 3>always a saying, you know, in the gold market that

0:23:46.119 --> 0:23:48.800
<v Speaker 3>you know, people would be bearish on gold, but they

0:23:48.800 --> 0:23:51.600
<v Speaker 3>were never prepared to short gold, and so it was

0:23:51.720 --> 0:23:54.879
<v Speaker 3>sort of this idea that you could be, you know,

0:23:55.160 --> 0:23:59.199
<v Speaker 3>very sort of openly skeptical, but you were never that

0:23:59.359 --> 0:24:01.760
<v Speaker 3>skeptical where you actually put your own money, you know,

0:24:01.840 --> 0:24:03.320
<v Speaker 3>to try and take the other side of it and

0:24:03.680 --> 0:24:05.159
<v Speaker 3>short and I think there's a little bit of that

0:24:05.200 --> 0:24:06.400
<v Speaker 3>in some of these stocks as well.

0:24:07.000 --> 0:24:09.199
<v Speaker 2>So you've got this line of single stock ets. Now

0:24:09.240 --> 0:24:11.000
<v Speaker 2>you filed, and you can't talk about filing. So I'll

0:24:11.040 --> 0:24:13.280
<v Speaker 2>explain as much as I can in the question. You

0:24:13.400 --> 0:24:17.119
<v Speaker 2>filed for what you call yield boost, and the boost

0:24:17.160 --> 0:24:21.720
<v Speaker 2>is all caps, by the way, that matters. Yield boost.

0:24:23.160 --> 0:24:26.160
<v Speaker 2>Now this is a new form of hot sauce about income.

0:24:26.480 --> 0:24:30.439
<v Speaker 2>Joel So, yield max is the current issuer. Will is

0:24:30.480 --> 0:24:33.920
<v Speaker 2>now yield boost up. In Canada they got yield Maximizer, which,

0:24:33.920 --> 0:24:35.880
<v Speaker 2>by the way, just recently changed their name from yield

0:24:35.880 --> 0:24:39.639
<v Speaker 2>Maximizer where there's lowercase to everything's uppercase. I've never seen that.

0:24:40.320 --> 0:24:42.240
<v Speaker 1>It reminds me of maximize.

0:24:42.280 --> 0:24:47.800
<v Speaker 2>Their punctuation, remember Idiocracy, Brondoye, the thirst Mutilator. It just

0:24:47.880 --> 0:24:49.400
<v Speaker 2>it has some similar vibes.

0:24:49.440 --> 0:24:52.840
<v Speaker 1>But so this is like you can capture their attention better. Yeah,

0:24:52.840 --> 0:24:54.320
<v Speaker 1>you're yelling when it's all caps.

0:24:54.760 --> 0:24:58.840
<v Speaker 2>So anyway, these are giving you massive annual yields, like

0:24:58.880 --> 0:25:02.200
<v Speaker 2>over one hundred percent. So a Treasury's five percent, this

0:25:02.280 --> 0:25:04.760
<v Speaker 2>would be one hundred percent. So what you're doing is

0:25:04.760 --> 0:25:11.600
<v Speaker 2>you're taking highly volatile ETFs like like Bitcoin, like volatility itself,

0:25:12.640 --> 0:25:16.159
<v Speaker 2>like the cues, and then you write call options just

0:25:16.240 --> 0:25:18.560
<v Speaker 2>out of the money, which people will pay a lot

0:25:18.600 --> 0:25:21.280
<v Speaker 2>more for premium for because it's more likely to come

0:25:21.320 --> 0:25:23.639
<v Speaker 2>do so as an investor, you give up almost all

0:25:23.680 --> 0:25:26.199
<v Speaker 2>your upside, but you get this massive influx of income.

0:25:26.800 --> 0:25:28.800
<v Speaker 2>Is that the idea? And who are these four?

0:25:29.320 --> 0:25:29.399
<v Speaker 1>So?

0:25:30.359 --> 0:25:34.280
<v Speaker 3>I think first of all, you know the reason why

0:25:33.520 --> 0:25:37.480
<v Speaker 3>this is this is something that we think is relevant

0:25:37.560 --> 0:25:39.760
<v Speaker 3>or or is it good? Idea is combining the two

0:25:39.800 --> 0:25:44.119
<v Speaker 3>hottest trends really of this year, which is leverage and income,

0:25:44.640 --> 0:25:50.480
<v Speaker 3>but income particularly through options, and you'll boost first and foremost.

0:25:50.680 --> 0:25:53.080
<v Speaker 3>These are not leveraged products. And that's important to say

0:25:53.119 --> 0:25:57.400
<v Speaker 3>because I think there'll be some confusion potentially around because

0:25:57.480 --> 0:26:01.159
<v Speaker 3>the security that the option is written on as leverage

0:26:01.160 --> 0:26:04.000
<v Speaker 3>that people say, oh, it's leveraged, it's not. So it's

0:26:04.040 --> 0:26:08.760
<v Speaker 3>not a leverage strategy. But the idea here is to

0:26:08.800 --> 0:26:13.600
<v Speaker 3>be able to generate higher levels of income options based

0:26:13.640 --> 0:26:16.959
<v Speaker 3>income that you can generate from clearly a non leveraged strategy,

0:26:18.119 --> 0:26:23.160
<v Speaker 3>again in a market that doesn't exist today.

0:26:23.240 --> 0:26:27.400
<v Speaker 2>So Yield Max every single one of their funds has inflows.

0:26:27.400 --> 0:26:29.040
<v Speaker 2>And this is a company that came from the outside,

0:26:29.040 --> 0:26:31.560
<v Speaker 2>and the fees are not cheap, So that tells you

0:26:31.600 --> 0:26:34.400
<v Speaker 2>there is definitely some demand for this. But some people

0:26:34.440 --> 0:26:37.679
<v Speaker 2>would push back and go, well, fine, I get like

0:26:37.720 --> 0:26:41.879
<v Speaker 2>a yield Max Tesla or yield Booze Tesla, and I

0:26:41.920 --> 0:26:45.720
<v Speaker 2>get all this income like eighty percent, but I'm still

0:26:45.760 --> 0:26:49.919
<v Speaker 2>down even with the yield factored in because Tesla's down.

0:26:50.280 --> 0:26:53.000
<v Speaker 2>I guess what's the point or how much do you

0:26:53.040 --> 0:26:55.280
<v Speaker 2>have to be sure or care that the stock goes

0:26:55.359 --> 0:27:00.159
<v Speaker 2>up or down because it does the yield matter if

0:27:00.160 --> 0:27:02.160
<v Speaker 2>you're still down on a total return basis.

0:27:03.119 --> 0:27:05.400
<v Speaker 3>I think it will depend on the investor. But again

0:27:05.440 --> 0:27:09.320
<v Speaker 3>you're you're basically skirting on a very interesting now concept,

0:27:09.520 --> 0:27:13.639
<v Speaker 3>which is how important are the different elements of a return?

0:27:14.400 --> 0:27:16.560
<v Speaker 3>And should we always or do we always need to

0:27:16.560 --> 0:27:21.439
<v Speaker 3>think about total return as a construct that is based

0:27:21.520 --> 0:27:25.600
<v Speaker 3>upon income and capital appreciation And in other words, if

0:27:25.600 --> 0:27:28.840
<v Speaker 3>we just rely on income alone, is that or can

0:27:28.920 --> 0:27:32.560
<v Speaker 3>that be even a better way to go. And so

0:27:32.600 --> 0:27:35.280
<v Speaker 3>an example would be take something like an annuity. Right,

0:27:36.240 --> 0:27:38.080
<v Speaker 3>if the whole concept of an annuity is you give

0:27:38.200 --> 0:27:41.280
<v Speaker 3>up one hundred percent of your principle day one, and

0:27:41.320 --> 0:27:45.600
<v Speaker 3>you receive a stream of cash flows for the rest

0:27:45.600 --> 0:27:49.480
<v Speaker 3>of your life, hopefully, now apply that to something like this,

0:27:49.960 --> 0:27:54.160
<v Speaker 3>where you may not give up or you're not giving

0:27:54.240 --> 0:27:57.160
<v Speaker 3>up your principal day one. You're investing in something. You're

0:27:57.200 --> 0:28:01.880
<v Speaker 3>getting income stream of monthly cash flows typically, and those

0:28:01.880 --> 0:28:05.840
<v Speaker 3>cash flows can be pretty significant. The price of the

0:28:05.920 --> 0:28:08.600
<v Speaker 3>underlying or the nav can go down, can go up,

0:28:09.000 --> 0:28:12.200
<v Speaker 3>but it's not necessarily the concept or it's not necessarily

0:28:12.200 --> 0:28:16.280
<v Speaker 3>the case that it's you know, designed to generate a

0:28:16.320 --> 0:28:19.879
<v Speaker 3>certain level of capital appreciation in the same way as

0:28:19.880 --> 0:28:22.119
<v Speaker 3>it's designed to manufacture income. And I think that's the

0:28:22.160 --> 0:28:25.720
<v Speaker 3>sort of the fundamental difference. And you know, again, we

0:28:26.000 --> 0:28:30.000
<v Speaker 3>have another ETF, nothing to do with leverage or options,

0:28:30.040 --> 0:28:33.520
<v Speaker 3>but it's a classical income one where it's called hips.

0:28:33.560 --> 0:28:37.639
<v Speaker 3>We pay a monthly the monthly yield, and in that

0:28:37.680 --> 0:28:42.360
<v Speaker 3>particular fund, we've paid the same monthly distribution cash distribution

0:28:43.000 --> 0:28:46.520
<v Speaker 3>for now over six years and it's a ten percent

0:28:46.600 --> 0:28:50.600
<v Speaker 3>plus you know, yielding product. The reason or the way

0:28:50.640 --> 0:28:53.040
<v Speaker 3>we get there is because the underlying are things like

0:28:53.200 --> 0:28:59.320
<v Speaker 3>MLPs so pipeline infrastructure. They're REITs business development companies. And

0:28:59.360 --> 0:29:04.000
<v Speaker 3>although the clearly has potential for capital appreciation, and MLP

0:29:04.120 --> 0:29:07.160
<v Speaker 3>is not a growth company, so it's just a fundamentally

0:29:07.160 --> 0:29:10.320
<v Speaker 3>different asset, the main reason is all tax related. Right,

0:29:10.360 --> 0:29:13.760
<v Speaker 3>you get a huge amount of income at favorable tax rates.

0:29:13.880 --> 0:29:17.920
<v Speaker 3>That's really the reason for buying an MLP. So for

0:29:18.000 --> 0:29:22.000
<v Speaker 3>somebody that can lock in a ten percent income, they

0:29:22.080 --> 0:29:24.320
<v Speaker 3>might think, well, that trade off is actually really good

0:29:24.360 --> 0:29:26.880
<v Speaker 3>for me because I can then get ten percent per

0:29:26.920 --> 0:29:31.560
<v Speaker 3>annum And although my underlying the value of my portfolio

0:29:31.560 --> 0:29:35.040
<v Speaker 3>can go down, value can go up. As long as

0:29:35.040 --> 0:29:37.720
<v Speaker 3>I have my ten percent income and that's locked in,

0:29:38.120 --> 0:29:40.480
<v Speaker 3>I know that I have something at the end. And

0:29:41.240 --> 0:29:43.239
<v Speaker 3>I think that again is sort of part of this

0:29:43.320 --> 0:29:45.760
<v Speaker 3>concept that is increasingly I think going to be more

0:29:45.800 --> 0:29:49.480
<v Speaker 3>popular with people where the income is prioritized more than

0:29:49.560 --> 0:29:50.600
<v Speaker 3>the capital appreciation.

0:29:51.240 --> 0:29:55.800
<v Speaker 1>It's interesting that's reflective about the high rate world that

0:29:55.800 --> 0:29:58.440
<v Speaker 1>we live in exactly, so as long as rates stay

0:29:58.480 --> 0:30:01.720
<v Speaker 1>where or elevated compared to where they've been like, that

0:30:01.760 --> 0:30:03.000
<v Speaker 1>strategy totally works.

0:30:03.200 --> 0:30:06.640
<v Speaker 3>Yeah, and I think again, part of the reason I

0:30:06.640 --> 0:30:09.000
<v Speaker 3>think that a lot of these strategies took off in

0:30:09.040 --> 0:30:12.479
<v Speaker 3>the first place was because on the converse, when you're

0:30:12.520 --> 0:30:16.840
<v Speaker 3>in a very low interest rate environment, your traditional fixed income,

0:30:17.320 --> 0:30:20.040
<v Speaker 3>you know, it doesn't work from an income perspective. And

0:30:20.120 --> 0:30:22.520
<v Speaker 3>the way that people were generating money from fixed income,

0:30:23.120 --> 0:30:25.240
<v Speaker 3>you know, since the rate rises, you know in early

0:30:25.840 --> 0:30:29.360
<v Speaker 3>twenty twenty two, was through capital gains, so it was

0:30:29.720 --> 0:30:31.920
<v Speaker 3>selling the underlying as opposed to income.

0:30:32.040 --> 0:30:41.760
<v Speaker 2>Yeah, it's interesting. We've also noticed like this is an

0:30:41.760 --> 0:30:43.960
<v Speaker 2>area where there's a lot of closures. It seems like

0:30:44.000 --> 0:30:46.479
<v Speaker 2>because you're not the only one. Leverage Shares has some

0:30:47.040 --> 0:30:50.680
<v Speaker 2>they're launching their first over their big in Europe. T

0:30:50.840 --> 0:30:55.360
<v Speaker 2>Rex is another one, Rex Shares. There's probably a direction

0:30:55.480 --> 0:30:58.200
<v Speaker 2>has their own line. Of these, I mean, there's probably

0:30:58.280 --> 0:31:02.160
<v Speaker 2>well over one hundred and fifty, but like ten percent

0:31:02.200 --> 0:31:05.320
<v Speaker 2>of them catch, you know, and then maybe forty percent

0:31:05.360 --> 0:31:08.000
<v Speaker 2>of them, like you want to they're doing enough that

0:31:08.040 --> 0:31:10.360
<v Speaker 2>you keep them alive. But this is gonna be a

0:31:10.440 --> 0:31:13.240
<v Speaker 2>high turnover area, probably because we have noticed that a

0:31:13.280 --> 0:31:16.480
<v Speaker 2>lot of the closed ETFs this year are ones that

0:31:16.520 --> 0:31:18.680
<v Speaker 2>are young, and it seems like we're getting into a

0:31:18.720 --> 0:31:22.280
<v Speaker 2>period where, especially in the hot sauce lane, people are like, look,

0:31:22.320 --> 0:31:24.680
<v Speaker 2>we'll just we'll try all this stuff if some of

0:31:24.720 --> 0:31:26.880
<v Speaker 2>the sticks will keep it and then the rest will

0:31:26.880 --> 0:31:30.720
<v Speaker 2>shut down. But that cycle might be getting shorter. I'm

0:31:30.720 --> 0:31:33.080
<v Speaker 2>not saying this is good or bad. It's just the

0:31:33.120 --> 0:31:35.760
<v Speaker 2>reality of the situation and the reality of how the

0:31:35.800 --> 0:31:38.040
<v Speaker 2>core of the portfolio is pretty much taken over by

0:31:38.400 --> 0:31:40.760
<v Speaker 2>Vanguard and black Rock, and so you're going to find

0:31:40.760 --> 0:31:43.760
<v Speaker 2>a lot of experimentation, and so that's going to mean

0:31:43.800 --> 0:31:46.680
<v Speaker 2>some some you know, some broken eggs where you just

0:31:47.040 --> 0:31:50.200
<v Speaker 2>throw in the towel, close it up, look for something else.

0:31:50.760 --> 0:31:52.600
<v Speaker 3>Yeah, I mean it goes back to on the one

0:31:52.640 --> 0:31:54.360
<v Speaker 3>howd it goes back to comment and made earlier, which

0:31:54.400 --> 0:31:58.880
<v Speaker 3>is launching ETFs and managing ETFs is really expensive. Now

0:31:59.000 --> 0:32:02.520
<v Speaker 3>leaving that aside, base economic sort of quest is that

0:32:02.600 --> 0:32:06.040
<v Speaker 3>I think we're at a position now where there's no

0:32:06.160 --> 0:32:10.000
<v Speaker 3>taboo about closing funds. And to your point that the

0:32:10.560 --> 0:32:14.280
<v Speaker 3>core of the portfolio is heavily dominated by you know,

0:32:14.360 --> 0:32:18.400
<v Speaker 3>let's call them traditional or core based ETFs. So therefore

0:32:18.440 --> 0:32:20.360
<v Speaker 3>the more innovation that you're going to see, people are

0:32:20.400 --> 0:32:24.280
<v Speaker 3>going to try new things. But if they don't work out.

0:32:24.480 --> 0:32:26.880
<v Speaker 3>I think there's just no no taboo now about closing

0:32:26.920 --> 0:32:30.760
<v Speaker 3>down products that don't work, and that's one that's healthy

0:32:30.800 --> 0:32:34.440
<v Speaker 3>for Everybody's healthy for the market, for the ecosystem, and

0:32:35.280 --> 0:32:39.160
<v Speaker 3>clearly it allows people to innovate more to be able

0:32:39.160 --> 0:32:40.440
<v Speaker 3>to bring things out that do work.

0:32:40.520 --> 0:32:43.080
<v Speaker 1>We've also talked to people on the podcast who have

0:32:43.320 --> 0:32:44.880
<v Speaker 1>had the right idea at the wrong time.

0:32:45.360 --> 0:32:49.440
<v Speaker 3>Yeah, that happens too, and you know that's yeah, it's

0:32:49.480 --> 0:32:52.719
<v Speaker 3>amazing when you look back in terms of some of

0:32:52.440 --> 0:32:56.520
<v Speaker 3>the most successful ETFs, how they've sort of either traded

0:32:56.600 --> 0:33:00.600
<v Speaker 3>hands a few times before really hitting or or the

0:33:00.760 --> 0:33:04.040
<v Speaker 3>concept is closed down. I mean, I mean a version

0:33:04.080 --> 0:33:07.120
<v Speaker 3>of what we're talking about today, which is options based income.

0:33:08.400 --> 0:33:11.840
<v Speaker 3>One of my portfolio managers was working on, you know,

0:33:11.880 --> 0:33:15.040
<v Speaker 3>going back sort of fifteen plus years, probably the first

0:33:15.800 --> 0:33:18.880
<v Speaker 3>it was actually the first strategy that was in registration

0:33:19.120 --> 0:33:22.160
<v Speaker 3>for doing this precise thing in the US market just

0:33:22.160 --> 0:33:23.800
<v Speaker 3>couldn't get I think it was six or seven years

0:33:23.840 --> 0:33:27.360
<v Speaker 3>with the SEC just couldn't get it done. And you know,

0:33:27.360 --> 0:33:30.800
<v Speaker 3>the regulator wasn't ready at that time for it. And

0:33:30.840 --> 0:33:34.600
<v Speaker 3>there was a classic example of where you're you're way early.

0:33:34.720 --> 0:33:36.040
<v Speaker 3>You know on a great idea.

0:33:36.120 --> 0:33:39.200
<v Speaker 1>Okay, as long as we're talking about regulators. When you

0:33:39.240 --> 0:33:41.600
<v Speaker 1>talked to the SEC about a three x or five

0:33:41.800 --> 0:33:44.560
<v Speaker 1>X ETF, which right now they capped it to, what

0:33:44.600 --> 0:33:44.960
<v Speaker 1>did they.

0:33:44.880 --> 0:33:46.720
<v Speaker 3>Say, Well, we don't.

0:33:47.680 --> 0:33:48.360
<v Speaker 1>I was trying.

0:33:49.840 --> 0:33:51.640
<v Speaker 3>Because the rule is the rule is two x.

0:33:52.360 --> 0:33:54.040
<v Speaker 1>So is there any chance of challenging that?

0:33:54.680 --> 0:33:57.880
<v Speaker 2>Well, can't you do it in ETN because like Reckshares

0:33:57.920 --> 0:34:00.719
<v Speaker 2>has three X but no singles. I think they're all

0:34:00.720 --> 0:34:03.960
<v Speaker 2>three X like oil miners and stuff like. But there

0:34:04.000 --> 0:34:04.960
<v Speaker 2>are three X etns.

0:34:05.040 --> 0:34:07.959
<v Speaker 3>Yes, So so etn's obviously come under a totally different

0:34:07.960 --> 0:34:12.560
<v Speaker 3>setula because we can't issue etns. Only banks can issue

0:34:12.560 --> 0:34:16.680
<v Speaker 3>etns in the US, So the ETF is the fund world,

0:34:16.719 --> 0:34:19.920
<v Speaker 3>and under the fund world that's limited to two X.

0:34:20.880 --> 0:34:24.280
<v Speaker 3>Banks can issue etns because etns are not technically funds,

0:34:24.320 --> 0:34:26.600
<v Speaker 3>they're debt security is issued by a bank, and therefore

0:34:26.600 --> 0:34:31.080
<v Speaker 3>when investor buys, they bear the full credit risk, the

0:34:31.120 --> 0:34:33.920
<v Speaker 3>good faith and credit of whatever bank is issuing them.

0:34:33.960 --> 0:34:37.000
<v Speaker 3>And obviously if the bank goes bust, you're an unsecured

0:34:37.040 --> 0:34:39.680
<v Speaker 3>creditor of that bank, as opposed to when you're an ETF.

0:34:40.120 --> 0:34:42.960
<v Speaker 3>That pool of assets which is in the ETF is

0:34:43.080 --> 0:34:47.120
<v Speaker 3>actually a segregated, you know, bankruptcy remote pool of assets,

0:34:47.640 --> 0:34:50.680
<v Speaker 3>so etns we can't do unfortunately, right, But.

0:34:51.640 --> 0:34:54.160
<v Speaker 1>How would you go about challenging the two.

0:34:54.200 --> 0:34:58.680
<v Speaker 3>X we we certainly, honestly speaking, we haven't thought about it.

0:35:00.080 --> 0:35:03.520
<v Speaker 3>I think, you know, it's potentially something that evolves over time,

0:35:03.960 --> 0:35:06.800
<v Speaker 3>although again I don't know. I just it's not something

0:35:06.800 --> 0:35:11.879
<v Speaker 3>that we've specifically had a conversation about. Although, like all

0:35:11.960 --> 0:35:15.000
<v Speaker 3>these things, you know, potentially that evolves over time.

0:35:15.320 --> 0:35:17.799
<v Speaker 2>And speaking of an idea that didn't work back, but

0:35:17.960 --> 0:35:19.680
<v Speaker 2>I almost feel like I could maybe try it again.

0:35:19.800 --> 0:35:24.759
<v Speaker 2>Is the the two way trades like like two x

0:35:24.840 --> 0:35:29.520
<v Speaker 2>Navidia plus or like you know long Navidia short Tesla

0:35:29.880 --> 0:35:33.560
<v Speaker 2>or long gold short bitcoin and two x that, and

0:35:33.840 --> 0:35:37.160
<v Speaker 2>you could even two exit. I don't know any thought

0:35:37.200 --> 0:35:40.640
<v Speaker 2>of because we call these packaged trades where you hit

0:35:40.719 --> 0:35:43.239
<v Speaker 2>by and then you put this trade on. And just

0:35:43.239 --> 0:35:45.160
<v Speaker 2>seems like there's some things that go against each other

0:35:45.280 --> 0:35:47.680
<v Speaker 2>nicely that you could do. They try them back in

0:35:47.760 --> 0:35:50.760
<v Speaker 2>the day, maybe two different phases, but this was before

0:35:51.400 --> 0:35:53.200
<v Speaker 2>we had this sort of like hot sauce boom.

0:35:53.640 --> 0:35:56.320
<v Speaker 3>I think, look, I think that's example of exactly what

0:35:56.400 --> 0:35:59.160
<v Speaker 3>you were just talking about, which is this is where

0:35:59.480 --> 0:36:04.160
<v Speaker 3>you're gonna at innovation in the space, and people will

0:36:04.160 --> 0:36:08.839
<v Speaker 3>bring out strategies like that and if some which I think, look,

0:36:08.840 --> 0:36:10.720
<v Speaker 3>the key is a lot of these are performance based.

0:36:10.800 --> 0:36:13.160
<v Speaker 3>So if the performance is there, I think you'll be

0:36:13.200 --> 0:36:16.360
<v Speaker 3>able to attract assets, and if that performance stays consistent,

0:36:16.840 --> 0:36:19.400
<v Speaker 3>you'll attract even more assets. But it won't be the

0:36:19.400 --> 0:36:21.880
<v Speaker 3>case for every strategy, and so there'll be one or

0:36:21.920 --> 0:36:25.080
<v Speaker 3>two that will perform really well, they'll attract a lot

0:36:25.080 --> 0:36:27.520
<v Speaker 3>of assets, and then there'll be others that don't perform.

0:36:27.560 --> 0:36:32.880
<v Speaker 1>Well, what about something like QQQ Right, so we've been

0:36:32.920 --> 0:36:35.600
<v Speaker 1>talking all about single stocks, but like, could you look at,

0:36:35.719 --> 0:36:39.440
<v Speaker 1>you know, something that historically has performed just sensationally well

0:36:39.719 --> 0:36:42.560
<v Speaker 1>the cues and think about bringing leverage to that.

0:36:43.520 --> 0:36:47.880
<v Speaker 3>We definitely could. The challenge there is that you remember

0:36:47.920 --> 0:36:49.920
<v Speaker 3>I said that there were two companies that were allowed

0:36:49.920 --> 0:36:53.600
<v Speaker 3>to do leverage and so effectively had the market themselves

0:36:53.640 --> 0:36:56.720
<v Speaker 3>for a long long time. So think about a world

0:36:56.760 --> 0:36:59.080
<v Speaker 3>where they kind of covered most of the bases with

0:36:59.239 --> 0:37:03.439
<v Speaker 3>levered products u x three x ques by major bench

0:37:03.520 --> 0:37:04.000
<v Speaker 3>mod so.

0:37:03.920 --> 0:37:07.280
<v Speaker 1>They got to get their first exactly Yeah, agree, qq

0:37:08.040 --> 0:37:09.239
<v Speaker 1>guess so much as this has.

0:37:09.320 --> 0:37:12.319
<v Speaker 2>This is a triple leveraged ques. Guess the assets his

0:37:12.400 --> 0:37:17.520
<v Speaker 2>has four twenty Yeah, good job man, Look, yeah, I've

0:37:18.719 --> 0:37:22.120
<v Speaker 2>I hadn't looked your ETF sixth sense is getting better.

0:37:22.360 --> 0:37:25.840
<v Speaker 2>It's twenty three billion. That's that's an enormous amount and

0:37:25.880 --> 0:37:27.960
<v Speaker 2>they charge eighty eight basis points on that. That is

0:37:28.760 --> 0:37:31.359
<v Speaker 2>we always say that those two leverage companies got a

0:37:31.400 --> 0:37:33.960
<v Speaker 2>good little gig and they're protected from Vanguard.

0:37:34.400 --> 0:37:36.759
<v Speaker 1>But they're there, and you can look at them and

0:37:36.800 --> 0:37:38.520
<v Speaker 1>be like, is that something that I want to like?

0:37:39.480 --> 0:37:42.120
<v Speaker 1>Are they So? Yeah, they have that such a lockdown

0:37:42.200 --> 0:37:44.839
<v Speaker 1>that it's not worth your strategy.

0:37:45.040 --> 0:37:48.080
<v Speaker 3>So into the it again, you're you're you're kind of

0:37:49.360 --> 0:37:52.839
<v Speaker 3>entering into a really interesting area of the ETF world

0:37:52.920 --> 0:37:55.920
<v Speaker 3>because it's not just about product development, it's about index

0:37:56.040 --> 0:38:01.000
<v Speaker 3>licensing and access to intellectual property. So I think that

0:38:01.400 --> 0:38:06.279
<v Speaker 3>before even answered that question, we wouldn't even be able

0:38:06.280 --> 0:38:09.440
<v Speaker 3>to get the license for those indexes, let alone to

0:38:09.480 --> 0:38:11.840
<v Speaker 3>be able to launch the strategies. So again, that's a

0:38:12.000 --> 0:38:15.759
<v Speaker 3>very interesting area of the ETF world where a lot

0:38:15.760 --> 0:38:19.160
<v Speaker 3>of it comes down to who owns what properties and

0:38:19.200 --> 0:38:21.880
<v Speaker 3>what intellectual property and is able to sort of build

0:38:21.880 --> 0:38:26.239
<v Speaker 3>a moat through access to certain benchmarks. But leaving that aside,

0:38:26.560 --> 0:38:30.120
<v Speaker 3>I think it would be difficult for us to compete

0:38:30.239 --> 0:38:32.560
<v Speaker 3>on a like for like basis because we would be

0:38:32.640 --> 0:38:36.920
<v Speaker 3>adding no value effectively other than maybe doing it for

0:38:37.080 --> 0:38:40.400
<v Speaker 3>slightly less fees or something like that, which I don't

0:38:40.400 --> 0:38:42.879
<v Speaker 3>think would be enough of a draw to get people in.

0:38:43.520 --> 0:38:46.120
<v Speaker 3>I think that's why we're doing the approach we're doing,

0:38:46.200 --> 0:38:48.879
<v Speaker 3>which is we're innovating in new categories like every single

0:38:48.880 --> 0:38:52.640
<v Speaker 3>stocks or your boost, where we're able to bring completely

0:38:52.680 --> 0:38:55.279
<v Speaker 3>new concepts to market, and we would prefer to own

0:38:55.320 --> 0:38:59.800
<v Speaker 3>the new concepts then rather trying to compete with existing

0:38:59.800 --> 0:39:03.799
<v Speaker 3>one where it's you know, it's not it's not likely

0:39:03.880 --> 0:39:05.760
<v Speaker 3>that that we are going to have much success.

0:39:06.120 --> 0:39:06.840
<v Speaker 1>Totally makes sense.

0:39:07.360 --> 0:39:10.600
<v Speaker 2>So your second biggest ETF sort of sticks out now

0:39:10.719 --> 0:39:14.160
<v Speaker 2>in this two x world you've created as bar to

0:39:14.239 --> 0:39:17.759
<v Speaker 2>gold ETF. I remember interviewing you my first book, The

0:39:17.760 --> 0:39:22.480
<v Speaker 2>Institutional ETF Toolbox, available on Amazon at the World Gold Council.

0:39:22.600 --> 0:39:25.520
<v Speaker 2>You were you were mister g LD. Then you launched

0:39:25.520 --> 0:39:30.360
<v Speaker 2>a lower fee version of gold called Bar and you

0:39:30.360 --> 0:39:32.360
<v Speaker 2>even call your company Great Inshore. So you're like a

0:39:32.400 --> 0:39:37.120
<v Speaker 2>gold guy, I think a core bitcoin comes along. What's

0:39:37.160 --> 0:39:39.520
<v Speaker 2>your take on that, Like, if you were talking to

0:39:39.719 --> 0:39:42.239
<v Speaker 2>I don't know, your uncle who was like, hey, what

0:39:42.320 --> 0:39:44.520
<v Speaker 2>should I do? I do want something that protects me

0:39:44.560 --> 0:39:47.759
<v Speaker 2>from the devaluation of currencies. Should I go into gold

0:39:47.800 --> 0:39:50.560
<v Speaker 2>or bitcoin? What would you tell them?

0:39:50.680 --> 0:39:54.640
<v Speaker 3>Well, I think that, you know. One thing to also

0:39:55.080 --> 0:39:57.319
<v Speaker 3>point out is that, you know, we were one of

0:39:57.320 --> 0:40:00.520
<v Speaker 3>the first people to register for a bitcoin ETF, and

0:40:01.280 --> 0:40:04.279
<v Speaker 3>it's an entrepreneurial story rather than a technical story. But

0:40:05.200 --> 0:40:07.640
<v Speaker 3>when we were in the first thing of twenty eighteen,

0:40:07.880 --> 0:40:10.600
<v Speaker 3>the SEC came round and said, Nope, sorry, not going

0:40:10.640 --> 0:40:15.120
<v Speaker 3>to happen. Because of, you know, the ETF experience that

0:40:15.160 --> 0:40:17.239
<v Speaker 3>I had by being in the market for a long

0:40:17.280 --> 0:40:19.200
<v Speaker 3>long time, I knew that, hey, this could go on

0:40:19.320 --> 0:40:22.160
<v Speaker 3>for a number of years, you know, almost certainly going

0:40:22.200 --> 0:40:24.239
<v Speaker 3>to cost a huge amount of money, and as a

0:40:24.280 --> 0:40:26.759
<v Speaker 3>startup company at the time, just didn't have the resources

0:40:26.760 --> 0:40:31.279
<v Speaker 3>to fight, you know, the battle on that. So I

0:40:31.280 --> 0:40:34.080
<v Speaker 3>think from my perspective, I've always kind of viewed our

0:40:34.160 --> 0:40:39.000
<v Speaker 3>job as we're somewhat agnostic to the underlying assets that

0:40:39.440 --> 0:40:42.840
<v Speaker 3>were invested in. It's our job is to give people

0:40:43.160 --> 0:40:46.200
<v Speaker 3>or provide products that people love, and you know, if

0:40:46.239 --> 0:40:49.040
<v Speaker 3>people want access to bitcoin, it's our job to do that.

0:40:49.080 --> 0:40:51.680
<v Speaker 3>If you want access to gold, it's our job to

0:40:51.719 --> 0:40:56.440
<v Speaker 3>do that. So I personally don't own any bitcoin. I

0:40:56.600 --> 0:40:59.520
<v Speaker 3>don't have anything against it. It's just I think for me,

0:41:00.120 --> 0:41:02.520
<v Speaker 3>I've always sort of struggled with the fact that you know,

0:41:02.560 --> 0:41:08.040
<v Speaker 3>inherently there's no intrinsic value, and it's different fundamentally from gold.

0:41:08.080 --> 0:41:11.400
<v Speaker 3>And so coming from the gold background, I you know,

0:41:11.560 --> 0:41:14.000
<v Speaker 3>feel like, Okay, there's there's a cost, you clearly of

0:41:14.040 --> 0:41:16.839
<v Speaker 3>owning gold. There is a cost of mining it, there's

0:41:16.840 --> 0:41:19.520
<v Speaker 3>a cost of storing it, there's a cost of ensuring it,

0:41:19.800 --> 0:41:23.719
<v Speaker 3>there's a cost of transporting it. And I think that

0:41:23.880 --> 0:41:27.200
<v Speaker 3>with bitcoin. The the thing that I always struggle with

0:41:27.400 --> 0:41:30.839
<v Speaker 3>is that once you've made up your mind you when

0:41:30.880 --> 0:41:33.400
<v Speaker 3>you take something, any asset that has zero intrinsic value,

0:41:34.160 --> 0:41:36.600
<v Speaker 3>once you make up your mind that the value is

0:41:36.680 --> 0:41:40.200
<v Speaker 3>not zero, then it can be anything. So when I

0:41:40.200 --> 0:41:42.840
<v Speaker 3>look at the price, it's like, Okay, it's sixty thousand dollars,

0:41:43.440 --> 0:41:47.279
<v Speaker 3>all right, it could be one dollar, sixty thousand, five

0:41:47.360 --> 0:41:48.680
<v Speaker 3>hundred thousand, It's whatever I can.

0:41:48.600 --> 0:41:49.799
<v Speaker 1>Sell it for exactly way.

0:41:49.840 --> 0:41:54.680
<v Speaker 2>And he saything about bar or gold Well, just because

0:41:54.680 --> 0:41:56.400
<v Speaker 2>some people were its jewelry, is that the argument?

0:41:57.040 --> 0:42:00.239
<v Speaker 3>No, I mean, it's a real thing that you know,

0:42:00.480 --> 0:42:04.719
<v Speaker 3>costs a lot of money to mine, to produce, to

0:42:04.800 --> 0:42:07.919
<v Speaker 3>get the permitting, you know, so you know that there's

0:42:07.960 --> 0:42:11.719
<v Speaker 3>a real kind of fundamental economic one oh one principle

0:42:11.920 --> 0:42:14.440
<v Speaker 3>around any kind of hard asset and has been, you know,

0:42:14.520 --> 0:42:19.440
<v Speaker 3>for thousands of years. And again people will of course

0:42:19.480 --> 0:42:21.919
<v Speaker 3>go on about the amount of electricity costs and things

0:42:21.920 --> 0:42:24.239
<v Speaker 3>to mind bitcoin and the cost of the technology to

0:42:24.280 --> 0:42:25.840
<v Speaker 3>do it, and I hear all of that. I think

0:42:26.280 --> 0:42:30.240
<v Speaker 3>it's just that basic concept of Okay, if the intrinsic

0:42:30.280 --> 0:42:33.400
<v Speaker 3>value of zero, once you've made up your mind that

0:42:33.480 --> 0:42:36.560
<v Speaker 3>it's something other than zero, it can be anything.

0:42:38.120 --> 0:42:42.640
<v Speaker 1>Final question, favorite ETF ticker other than any of your own?

0:42:47.080 --> 0:42:49.759
<v Speaker 3>That is a great question. I know this is this

0:42:49.800 --> 0:42:53.840
<v Speaker 3>is not necessarily the most in a you know, the

0:42:53.920 --> 0:42:56.839
<v Speaker 3>most sort of unique or give us something good here.

0:42:57.120 --> 0:42:58.319
<v Speaker 1>I can tell it's.

0:42:58.280 --> 0:43:02.279
<v Speaker 3>Kind of a tie, but I think it the Q, Q,

0:43:02.440 --> 0:43:06.680
<v Speaker 3>qu Q and spy one of the three letter three

0:43:06.719 --> 0:43:09.720
<v Speaker 3>letter tickers are now kind of very rare. They denote

0:43:09.760 --> 0:43:13.759
<v Speaker 3>something that's a lot older. But I think that while

0:43:13.760 --> 0:43:20.160
<v Speaker 3>there's not necessarily anything clever about the symbols themselves, what's

0:43:20.320 --> 0:43:24.000
<v Speaker 3>good about them is they've represented or become to be

0:43:24.160 --> 0:43:28.200
<v Speaker 3>like sort of like Coca Cola of BTFS for that

0:43:28.239 --> 0:43:31.399
<v Speaker 3>particular category, and that's cool, you know. I think when

0:43:31.880 --> 0:43:34.160
<v Speaker 3>that was the test of a great ETF is when

0:43:34.400 --> 0:43:37.919
<v Speaker 3>people know the ticker more than they know the actual strategy.

0:43:38.000 --> 0:43:40.759
<v Speaker 3>And so I've heard stories, just one one particular one

0:43:40.760 --> 0:43:43.400
<v Speaker 3>that made me laugh. And why I thought of the cues.

0:43:43.600 --> 0:43:46.600
<v Speaker 3>I was recently in Japan, just a few weeks ago,

0:43:47.239 --> 0:43:49.920
<v Speaker 3>and I was talking to do some investors there and

0:43:50.239 --> 0:43:54.960
<v Speaker 3>including somebody from Invesco. And Invesco, of course, is the

0:43:54.960 --> 0:43:58.799
<v Speaker 3>the issuer of the cues. And they said that, well,

0:43:58.840 --> 0:44:01.719
<v Speaker 3>we have a lot of you know, issues with brand

0:44:01.760 --> 0:44:05.560
<v Speaker 3>recognition in Asia because no one knows Invesco.

0:44:05.280 --> 0:44:05.880
<v Speaker 1>Any other cues.

0:44:07.000 --> 0:44:08.800
<v Speaker 3>And they said that, yeah, you go to a meeting

0:44:08.960 --> 0:44:11.960
<v Speaker 3>and you know, the client will say, oh, you know Invesco,

0:44:12.080 --> 0:44:13.960
<v Speaker 3>Yeah we don't, we don't know who you are. And

0:44:14.040 --> 0:44:16.600
<v Speaker 3>they said, oh, okay, well we've got the cues. Said oh,

0:44:16.680 --> 0:44:19.680
<v Speaker 3>I know the cues. And so they know the cues

0:44:19.719 --> 0:44:21.719
<v Speaker 3>but have no idea the company that represents it. I

0:44:21.760 --> 0:44:23.440
<v Speaker 3>think that's a sign of you know when you made

0:44:23.480 --> 0:44:25.480
<v Speaker 3>it as a ticker, if you're a ticket symbol that

0:44:25.600 --> 0:44:28.400
<v Speaker 3>is looking for when you've made it, and we just

0:44:28.480 --> 0:44:30.279
<v Speaker 3>know you're a product exactly all right.

0:44:30.440 --> 0:44:32.120
<v Speaker 1>Well, Ryan, thanks for joining us on Trillions.

0:44:32.400 --> 0:44:34.040
<v Speaker 3>Thank you so much, absolute pleasure.

0:44:39.960 --> 0:44:42.960
<v Speaker 4>Thanks for listening to Trillions until next time. You can

0:44:42.960 --> 0:44:48.400
<v Speaker 4>find us on the Bloomberg Terminal, Bloomberg dot com, Apple Podcasts, Spotify.

0:44:48.440 --> 0:44:49.880
<v Speaker 1>Or wherever else you'd like to listen.

0:44:50.440 --> 0:44:53.040
<v Speaker 4>We'd love to hear from you. We're on Twitter, I'm

0:44:53.200 --> 0:44:58.200
<v Speaker 4>at Joel Webbers Show. He's at Eric Balchuna's. This episode

0:44:58.239 --> 0:45:01.479
<v Speaker 4>of Trillions was produced by Magnus and it's bye.

0:45:02.080 --> 0:45:06.600
<v Speaker 1>Mm hmmm mmmmm mm hmmm