1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,000 Speaker 2: Sponsored by the United States Department of Homeland Security. 17 00:01:00,560 --> 00:01:03,800 Speaker 3: All right, guys, welcome back. Yes, Yes, yes, we have 18 00:01:03,840 --> 00:01:06,720 Speaker 3: a special guest today. Role is Zena. 19 00:01:07,040 --> 00:01:07,280 Speaker 4: Yes. 20 00:01:07,959 --> 00:01:12,080 Speaker 3: J Pierce sake everything correctly, Yes, she did? All right. 21 00:01:12,200 --> 00:01:16,320 Speaker 3: Better known as the biz Lawyer, on Instagram large social 22 00:01:16,400 --> 00:01:18,880 Speaker 3: media following. You have like one hundred and fifty thousand 23 00:01:18,920 --> 00:01:19,600 Speaker 3: followers like. 24 00:01:19,520 --> 00:01:23,839 Speaker 5: That, like light weight, Like I have fifty thousand people. 25 00:01:23,840 --> 00:01:25,160 Speaker 5: That's a lot of people, for sure. 26 00:01:25,200 --> 00:01:27,119 Speaker 4: I'm sure y'all got like a million followers. 27 00:01:27,240 --> 00:01:30,360 Speaker 5: I'm not sure what we have, but that's a major basically, 28 00:01:31,720 --> 00:01:32,760 Speaker 5: like yeah, right. 29 00:01:32,880 --> 00:01:36,760 Speaker 3: So a leading trademark attorney, the CEO of R J. 30 00:01:37,040 --> 00:01:41,640 Speaker 3: Pierce Law Group PC in Chicago. She's fouled over five 31 00:01:41,680 --> 00:01:45,760 Speaker 3: thousand trademarks in her career and was ranked number fifteen 32 00:01:46,080 --> 00:01:50,160 Speaker 3: in the US trademarking Yes lawyer rankings. Is that correct? 33 00:01:50,360 --> 00:01:53,680 Speaker 4: Yes, out over thirty three thousand trademark attorneys in the country. 34 00:01:53,720 --> 00:01:57,600 Speaker 3: Congratulating gratulations, Thank you Cook. So, yeah, you've dedicated to 35 00:01:57,720 --> 00:02:02,200 Speaker 3: teaching trademarking the community. So this is going to be 36 00:02:02,200 --> 00:02:04,840 Speaker 3: an interesting conversation. We've covered it a few times, but 37 00:02:05,480 --> 00:02:08,200 Speaker 3: it's always good to kind of have a refresher and 38 00:02:08,400 --> 00:02:10,520 Speaker 3: touch about touch different topics that we may not have 39 00:02:10,560 --> 00:02:13,160 Speaker 3: spoken about before. So, first and foremore, thank you for John. 40 00:02:13,280 --> 00:02:13,960 Speaker 3: I appreciate it. 41 00:02:14,000 --> 00:02:16,000 Speaker 4: Thank you all for having me, thank you all for 42 00:02:16,240 --> 00:02:17,440 Speaker 4: sharing your platform with me. 43 00:02:17,600 --> 00:02:18,800 Speaker 5: It's a pleasure, it's a pleasure. 44 00:02:19,639 --> 00:02:22,359 Speaker 3: All right, so let's start. Where does it start. You're 45 00:02:22,360 --> 00:02:23,079 Speaker 3: from Chicago. 46 00:02:23,400 --> 00:02:26,639 Speaker 4: I am from Chicago, the West side of the West Side. 47 00:02:26,840 --> 00:02:28,760 Speaker 3: Yes, you're one of the few people everybody that we 48 00:02:28,840 --> 00:02:30,560 Speaker 3: you know, we have a lot of relationships in Chicago. 49 00:02:31,080 --> 00:02:34,880 Speaker 3: It's a great market for us. But everybody that I've 50 00:02:35,120 --> 00:02:37,640 Speaker 3: ever met from Chicago has been from the South Side. 51 00:02:37,800 --> 00:02:43,440 Speaker 3: I understand that kind of you might be one of 52 00:02:43,440 --> 00:02:45,120 Speaker 3: the first people I've ever met there on. 53 00:02:45,240 --> 00:02:47,639 Speaker 4: The West Side. Next time you're from to Chicago, I 54 00:02:47,639 --> 00:02:50,959 Speaker 4: could probably take you on a tour or something. Yeah, 55 00:02:50,960 --> 00:02:51,640 Speaker 4: we're going to be out there. 56 00:02:51,680 --> 00:02:55,760 Speaker 3: You know what Ross Mack is, No, that's he's from Chicago. 57 00:02:55,760 --> 00:02:58,560 Speaker 3: He's a financial influence. I always he used to work on. 58 00:02:58,960 --> 00:03:00,840 Speaker 3: Chicago's a vibe like Lake Michigan. 59 00:03:00,919 --> 00:03:01,400 Speaker 2: We like it. 60 00:03:01,520 --> 00:03:06,480 Speaker 4: Yeah, it's a beautiful city, and sometimes it gets overshadowed 61 00:03:06,480 --> 00:03:09,160 Speaker 4: by the negativity, and you know, people will have you 62 00:03:09,240 --> 00:03:12,520 Speaker 4: thinking like we're walking outside stepping on the over dead bodies, 63 00:03:12,560 --> 00:03:15,160 Speaker 4: and that's really not the case at all. And it's 64 00:03:15,200 --> 00:03:18,400 Speaker 4: so crazy because you know, people are always surprised that 65 00:03:18,440 --> 00:03:20,600 Speaker 4: I'm from the West Side of Chicago, because I feel 66 00:03:20,600 --> 00:03:23,160 Speaker 4: like even from being from the West Side, we get 67 00:03:23,200 --> 00:03:26,639 Speaker 4: the worst slack ever. But I know some great people 68 00:03:26,680 --> 00:03:29,760 Speaker 4: doing some great things, and I do have to be transparent. 69 00:03:29,880 --> 00:03:33,240 Speaker 4: I did leave Chicago in twenty seventeen, so I live 70 00:03:33,280 --> 00:03:36,240 Speaker 4: in Atlanta, Georgia now, but you know, it's still an 71 00:03:36,280 --> 00:03:39,640 Speaker 4: amazing Chicago will always be home to me. Every time. 72 00:03:39,680 --> 00:03:41,720 Speaker 4: I always correct people and be like, yeah, I live 73 00:03:41,720 --> 00:03:45,920 Speaker 4: in Atlanta, but I'm from Chicago, Chicago shout out to yeah. 74 00:03:46,200 --> 00:03:46,400 Speaker 6: Yeah. 75 00:03:47,920 --> 00:03:49,720 Speaker 3: So all right, so yeah, so how do you even 76 00:03:49,760 --> 00:03:54,560 Speaker 3: get started in becoming a lawyer and why specifically trademark 77 00:03:54,640 --> 00:03:57,120 Speaker 3: law as opposed to any other type of law. Yeah. 78 00:03:57,160 --> 00:04:00,680 Speaker 4: So, growing up on the West Side out of Chicago, 79 00:04:01,280 --> 00:04:05,000 Speaker 4: I was exposed to the criminal justice system very early 80 00:04:05,080 --> 00:04:08,440 Speaker 4: through my father and my brothers because they were you know, 81 00:04:08,680 --> 00:04:11,080 Speaker 4: arrested and so we would have to, you know, go 82 00:04:11,120 --> 00:04:13,680 Speaker 4: to the county jail or go to court to see 83 00:04:13,720 --> 00:04:16,159 Speaker 4: what's going to happen with them. And then my dad 84 00:04:16,200 --> 00:04:19,760 Speaker 4: ironically started working for a law firm as an investigator. 85 00:04:20,160 --> 00:04:22,960 Speaker 4: And so around five years so I knew I wanted 86 00:04:23,000 --> 00:04:25,760 Speaker 4: to be a lawyer just being in that environment. I 87 00:04:25,760 --> 00:04:27,920 Speaker 4: didn't know what type of law I wanted to do 88 00:04:28,320 --> 00:04:31,520 Speaker 4: until I got a little older, around high school, I 89 00:04:31,520 --> 00:04:34,080 Speaker 4: figured I'm want to do something international business because I 90 00:04:34,080 --> 00:04:37,960 Speaker 4: wanted to travel a lot. And then eventually I decided 91 00:04:38,360 --> 00:04:42,520 Speaker 4: and undergrad I wanted to pick intellectual property law, and 92 00:04:42,600 --> 00:04:45,479 Speaker 4: I picked trademark law. The crazy thing is, though my 93 00:04:45,600 --> 00:04:47,560 Speaker 4: dad always had in his mind that I was going 94 00:04:47,600 --> 00:04:49,480 Speaker 4: to be a criminal attorney. He like, I know all 95 00:04:49,520 --> 00:04:52,640 Speaker 4: the judges at the county jail, like, you know, I'm 96 00:04:52,640 --> 00:04:54,920 Speaker 4: gonna get you so many clients. And I was just like, 97 00:04:55,120 --> 00:04:57,280 Speaker 4: I don't want to do that. And even after being 98 00:04:57,839 --> 00:05:00,360 Speaker 4: out of law school for the first three to four years, 99 00:05:00,360 --> 00:05:01,960 Speaker 4: my daddy wild still call me and be like, I 100 00:05:01,960 --> 00:05:03,120 Speaker 4: know somebody in jail right now. 101 00:05:03,160 --> 00:05:05,520 Speaker 3: You could go help you go to law school. 102 00:05:05,640 --> 00:05:07,560 Speaker 4: I went to the law school at the John Marshall 103 00:05:07,600 --> 00:05:09,560 Speaker 4: Law School in Chicago, which is now. 104 00:05:09,440 --> 00:05:12,880 Speaker 3: U S Okay, yeah, so all right. And so you 105 00:05:12,920 --> 00:05:16,440 Speaker 3: decide that you want to do trademarking law, you get out, 106 00:05:16,760 --> 00:05:19,520 Speaker 3: you start working for a firm, or you start how 107 00:05:19,520 --> 00:05:21,119 Speaker 3: do you start your professional career? 108 00:05:21,400 --> 00:05:25,920 Speaker 4: So I had a very ironic situation by the time. 109 00:05:26,040 --> 00:05:30,320 Speaker 4: So I took all my intellectual property classes, got straight a's, 110 00:05:30,600 --> 00:05:34,400 Speaker 4: finished law school with like a three point five GPA, 111 00:05:34,839 --> 00:05:37,440 Speaker 4: but had no job offers. And by the way, at 112 00:05:37,440 --> 00:05:39,600 Speaker 4: the time my kids, I had three kids. I have 113 00:05:39,720 --> 00:05:43,520 Speaker 4: three kids, and my son was eleven, my daughter was seven, 114 00:05:43,600 --> 00:05:46,280 Speaker 4: and I had a five month old baby. And so 115 00:05:46,400 --> 00:05:48,720 Speaker 4: I was studying for the bar with three kids at 116 00:05:48,720 --> 00:05:51,520 Speaker 4: home and took the bar, passed it on the first 117 00:05:51,520 --> 00:05:54,719 Speaker 4: time time, first time, shout that thank you so much. 118 00:05:54,760 --> 00:05:57,880 Speaker 4: I was even on an intellectual property law review and 119 00:05:58,120 --> 00:06:00,520 Speaker 4: it was fourteen of us on there, and only two 120 00:06:00,560 --> 00:06:02,159 Speaker 4: of us was black, and we were the only two 121 00:06:02,200 --> 00:06:05,159 Speaker 4: that had no job offers, and so that was very 122 00:06:05,200 --> 00:06:08,440 Speaker 4: depressing because it's like, you know, when you're leaving law school, 123 00:06:08,440 --> 00:06:11,680 Speaker 4: it's like being drafted into the pros, like everybody got 124 00:06:11,680 --> 00:06:15,560 Speaker 4: a job offer and I was, and you know, the 125 00:06:15,640 --> 00:06:18,000 Speaker 4: other person who was my color did not have a 126 00:06:18,080 --> 00:06:21,919 Speaker 4: job offer. And so I just remember I took the 127 00:06:21,960 --> 00:06:24,560 Speaker 4: bar in February, the end of February. We didn't give 128 00:06:24,640 --> 00:06:27,200 Speaker 4: the results into April. But it was my first time 129 00:06:27,360 --> 00:06:30,360 Speaker 4: just sitting at home and being still and because I've 130 00:06:30,400 --> 00:06:32,160 Speaker 4: been working and going to school since I was fourteen 131 00:06:32,279 --> 00:06:35,600 Speaker 4: years old, and so I was just like, oh my god, 132 00:06:35,720 --> 00:06:37,280 Speaker 4: what am I going to do if I passed? If 133 00:06:37,320 --> 00:06:39,880 Speaker 4: I failed. I found out I passed in April, and 134 00:06:39,960 --> 00:06:42,800 Speaker 4: then I had to take a professional responsibility course where 135 00:06:42,839 --> 00:06:45,440 Speaker 4: I got sworn in with the bar with a professor 136 00:06:46,040 --> 00:06:48,039 Speaker 4: and I was like, you know what, I don't have 137 00:06:48,080 --> 00:06:50,560 Speaker 4: any job offers. I realized I love being at home 138 00:06:50,560 --> 00:06:53,760 Speaker 4: when my kids come home from school, but I always 139 00:06:53,800 --> 00:06:55,919 Speaker 4: wanted to be a lawyer. So what does my life 140 00:06:55,960 --> 00:06:57,960 Speaker 4: just stopped because I don't have a job offer? And 141 00:06:58,000 --> 00:07:01,040 Speaker 4: he said, well, what practice area do you want to 142 00:07:01,080 --> 00:07:02,960 Speaker 4: practice in? And I said I want to do intellectual 143 00:07:02,960 --> 00:07:06,600 Speaker 4: property law, which at the time, back in twenty thirteen, 144 00:07:07,160 --> 00:07:09,040 Speaker 4: I thought I had to either work for a big 145 00:07:09,080 --> 00:07:12,120 Speaker 4: corporation or a big law firm because they were the 146 00:07:12,160 --> 00:07:15,960 Speaker 4: ones investing in intellectual property. And he said, you know 147 00:07:16,080 --> 00:07:18,280 Speaker 4: you will go a long way serve and a underserved 148 00:07:18,680 --> 00:07:20,480 Speaker 4: and I said, wait, I don't want to do criminal 149 00:07:20,560 --> 00:07:23,840 Speaker 4: law because I have a history with that just personally. 150 00:07:24,200 --> 00:07:27,000 Speaker 4: And he was like, no, Like, who is underserved in 151 00:07:27,040 --> 00:07:29,400 Speaker 4: a practice area you want to practice in? And it 152 00:07:29,440 --> 00:07:30,880 Speaker 4: took me a moment to think about it, and I 153 00:07:30,880 --> 00:07:33,560 Speaker 4: said small business owners and he said, yes, you'll go 154 00:07:33,600 --> 00:07:35,800 Speaker 4: a long way serving now and I was like, you 155 00:07:35,840 --> 00:07:38,320 Speaker 4: know what, You're so right, and so I just started 156 00:07:38,320 --> 00:07:40,960 Speaker 4: my own law practice. I didn't like to see who 157 00:07:41,000 --> 00:07:43,280 Speaker 4: wasn't planning it that day to be an entrepreneur and 158 00:07:43,360 --> 00:07:47,360 Speaker 4: start my own business. But out of necessity, I needed 159 00:07:47,400 --> 00:07:50,240 Speaker 4: to start a business because I had to feed those kids, 160 00:07:50,360 --> 00:07:52,920 Speaker 4: and people were calling my phone like I need your help. 161 00:07:52,960 --> 00:07:56,080 Speaker 4: They knew I was a lawyer. So it started. It 162 00:07:56,120 --> 00:07:59,440 Speaker 4: started off slow, but then you know, once I got 163 00:07:59,440 --> 00:08:02,400 Speaker 4: on instat brown, met a social media manager, things being 164 00:08:02,480 --> 00:08:04,720 Speaker 4: to pick up and take off, and I just started 165 00:08:04,720 --> 00:08:08,080 Speaker 4: to hire more people, women that look like me, women 166 00:08:08,120 --> 00:08:10,240 Speaker 4: that had kids. Then I have job offers in a 167 00:08:10,320 --> 00:08:13,720 Speaker 4: legal space and offer them a job. And then eleven 168 00:08:13,800 --> 00:08:16,800 Speaker 4: years later, now we're ranked number forty out over twenty 169 00:08:16,840 --> 00:08:20,240 Speaker 4: eight thousand trademark law firms in a country. And actually 170 00:08:20,520 --> 00:08:24,240 Speaker 4: it's so crazy because you know, out of that list, 171 00:08:24,280 --> 00:08:27,080 Speaker 4: they published the top one hundred, and I applied to 172 00:08:27,160 --> 00:08:30,200 Speaker 4: fifty of those law firms to work at, and now 173 00:08:30,400 --> 00:08:33,240 Speaker 4: my firm ranks above them. So I know that's a 174 00:08:33,280 --> 00:08:36,840 Speaker 4: long answer to a short question, but God's as. 175 00:08:36,679 --> 00:08:39,360 Speaker 6: God's playing, I want them back to twenty thirteen because 176 00:08:39,360 --> 00:08:43,560 Speaker 6: this is obviously almost the beginning of Instagram. 177 00:08:44,360 --> 00:08:47,600 Speaker 5: We're talking about information not being as rarely as available 178 00:08:47,720 --> 00:08:52,280 Speaker 5: right is pre euil the market for trademark law. 179 00:08:52,559 --> 00:08:55,040 Speaker 6: I mean, how aware are the clients that you're trying 180 00:08:55,080 --> 00:08:58,200 Speaker 6: to actually acquire right, Because most people. 181 00:08:58,040 --> 00:09:00,280 Speaker 5: Are I would assume, are like, why do I need that? 182 00:09:00,480 --> 00:09:02,760 Speaker 6: Why is it important to my business? How are you 183 00:09:02,760 --> 00:09:04,400 Speaker 6: getting the clients? And how are you educating? 184 00:09:04,520 --> 00:09:07,360 Speaker 4: At the time, not aware at all. And I used 185 00:09:07,360 --> 00:09:10,439 Speaker 4: my social media at the time when I got on Instagram, 186 00:09:10,480 --> 00:09:13,360 Speaker 4: I didn't know any other lawyer on the platform doing 187 00:09:13,400 --> 00:09:16,240 Speaker 4: what I was doing and just talking about and educating, 188 00:09:16,280 --> 00:09:17,960 Speaker 4: and I knew I had to go where the people 189 00:09:18,120 --> 00:09:22,439 Speaker 4: was right. But also in twenty fourteen twenty fifteen, I 190 00:09:22,480 --> 00:09:25,360 Speaker 4: wasn't only just doing trademarks. I was doing business law. 191 00:09:25,400 --> 00:09:28,600 Speaker 4: I was doing contracts. I was doing entertainment deals, anything 192 00:09:28,720 --> 00:09:31,000 Speaker 4: like I can get my hands on as it related 193 00:09:31,000 --> 00:09:35,520 Speaker 4: to business. But I knew I had to educate the people. 194 00:09:35,760 --> 00:09:38,520 Speaker 4: And it stuck with me what the professor said, You'll 195 00:09:38,559 --> 00:09:41,240 Speaker 4: go a long way serve and to underserved. And at 196 00:09:41,240 --> 00:09:43,920 Speaker 4: this time, you know, I think, you know, Barack Obama's 197 00:09:43,960 --> 00:09:48,040 Speaker 4: still in office or whatever, and it's black entrepreneurship. It's 198 00:09:48,160 --> 00:09:51,480 Speaker 4: becoming relevant, but it's not as heavy as what it 199 00:09:51,600 --> 00:09:54,840 Speaker 4: is today. And so I'm like, you know, there's conferencess, 200 00:09:54,920 --> 00:09:57,480 Speaker 4: there are small events that's happening, but not a lot, 201 00:09:57,640 --> 00:10:00,520 Speaker 4: especially in my city, Chicago. So I was like, I 202 00:10:00,600 --> 00:10:03,439 Speaker 4: just got to go where people are. And I remember 203 00:10:04,200 --> 00:10:07,720 Speaker 4: twenty sixteenth the Black Women's Expo in Chicago, and they 204 00:10:07,840 --> 00:10:10,000 Speaker 4: did it a lot, and so I said, you know, 205 00:10:10,080 --> 00:10:12,000 Speaker 4: I got to get people to my table to just 206 00:10:12,080 --> 00:10:15,200 Speaker 4: talk to me. And so I rented like two of 207 00:10:15,240 --> 00:10:18,320 Speaker 4: those big cheers that's now very popular baby shower chairs, 208 00:10:18,600 --> 00:10:21,959 Speaker 4: but at the time, no one was using those royalty chairs. 209 00:10:22,280 --> 00:10:24,080 Speaker 4: And I was like, if I get the people to 210 00:10:24,200 --> 00:10:26,320 Speaker 4: my booth, I can talk to them and explain to 211 00:10:26,360 --> 00:10:29,280 Speaker 4: them why they need my services. And I remember being 212 00:10:29,320 --> 00:10:32,960 Speaker 4: at home and I never thought I leave Chicago, but 213 00:10:33,160 --> 00:10:35,840 Speaker 4: that day, at that event, it changed my life because 214 00:10:36,160 --> 00:10:38,600 Speaker 4: women were approaching a booth like girlfriend where you get 215 00:10:38,600 --> 00:10:40,880 Speaker 4: through chairs from I need throm chairs in my living room. 216 00:10:40,920 --> 00:10:43,800 Speaker 4: What And I was like, oh, you know, they're just rentals. 217 00:10:43,800 --> 00:10:47,160 Speaker 4: But I'm the law firm. We offer business services, and 218 00:10:47,240 --> 00:10:49,559 Speaker 4: you know, if you have a business, you need your trademark. 219 00:10:49,840 --> 00:10:52,280 Speaker 4: And women saying we'll probably gradwork for the government. And 220 00:10:52,320 --> 00:10:55,760 Speaker 4: now there's nothing wrong with working, and you know, I worked, 221 00:10:55,800 --> 00:10:59,040 Speaker 4: and everything in corporate America helped transfer my skills in 222 00:10:59,120 --> 00:11:01,760 Speaker 4: my business. But it was just like a sense of 223 00:11:01,840 --> 00:11:04,480 Speaker 4: pride with that and dismissive and it was like, you 224 00:11:04,480 --> 00:11:07,040 Speaker 4: don't do wheels, you don't do divorces. Oh no, we 225 00:11:07,080 --> 00:11:08,440 Speaker 4: can't talk, but let me know where you got them 226 00:11:08,440 --> 00:11:11,840 Speaker 4: shares from, though, And that's when I knew that I 227 00:11:11,880 --> 00:11:14,679 Speaker 4: had to go a place where it was just like 228 00:11:14,760 --> 00:11:20,160 Speaker 4: black entrepreneurship was okay, right, or black excellence was just okay. 229 00:11:20,200 --> 00:11:23,439 Speaker 4: And every time I had visited Atlanta, I felt that 230 00:11:23,679 --> 00:11:25,599 Speaker 4: right because I was going down for an event or 231 00:11:25,679 --> 00:11:28,319 Speaker 4: something like that. So for me, it was just going 232 00:11:28,360 --> 00:11:31,240 Speaker 4: where the people were and meeting them where they were 233 00:11:31,360 --> 00:11:34,000 Speaker 4: and then trying to educate them and provide education. 234 00:11:34,720 --> 00:11:37,880 Speaker 3: So all right, so let's get into this education bag. 235 00:11:37,960 --> 00:11:40,600 Speaker 3: So why do business owners need to trademark their business 236 00:11:40,640 --> 00:11:43,040 Speaker 3: before launching their business? 237 00:11:43,280 --> 00:11:45,400 Speaker 4: So I always ask people, will you build a house 238 00:11:45,440 --> 00:11:47,560 Speaker 4: on land you don't own? I'm gonna ask you, guys, 239 00:11:47,559 --> 00:11:49,160 Speaker 4: will you build a house on land you don't own? 240 00:11:50,679 --> 00:11:54,440 Speaker 4: I didn't no, right, right cause it makes sense, right, 241 00:11:54,440 --> 00:11:57,720 Speaker 4: You're gonna before we build houses in America? Right, we 242 00:11:57,840 --> 00:11:59,600 Speaker 4: go and we do a title search on a land 243 00:11:59,640 --> 00:12:02,080 Speaker 4: and make sure sure no one owns the lands. There's 244 00:12:02,120 --> 00:12:04,120 Speaker 4: no leans on the land or anything like that, because 245 00:12:04,120 --> 00:12:05,920 Speaker 4: if we go and we just start building the house 246 00:12:05,960 --> 00:12:08,800 Speaker 4: on land and we haven't cleared the land, the owner 247 00:12:08,840 --> 00:12:10,800 Speaker 4: of the land can come tear that house down. Right. 248 00:12:11,200 --> 00:12:13,760 Speaker 4: It's the same equivalent when it comes to building a 249 00:12:13,840 --> 00:12:17,480 Speaker 4: business on a brand name and you don't own the name. Right. 250 00:12:17,720 --> 00:12:20,199 Speaker 4: And so being that I have been practicing this law, 251 00:12:20,320 --> 00:12:22,959 Speaker 4: but ten years I have seen where people have and 252 00:12:23,120 --> 00:12:26,720 Speaker 4: that'sted their four to one k plans or took out money, 253 00:12:26,840 --> 00:12:29,520 Speaker 4: you know, from their retirement to invest in product and 254 00:12:29,640 --> 00:12:33,400 Speaker 4: marketing material, only for it to be torn down by 255 00:12:33,400 --> 00:12:34,480 Speaker 4: the rifle owner. 256 00:12:34,600 --> 00:12:34,880 Speaker 3: Right. 257 00:12:35,160 --> 00:12:37,800 Speaker 4: So I tell people, before we build brands and we 258 00:12:37,880 --> 00:12:40,360 Speaker 4: build businesses, we want to make sure we're clearing the 259 00:12:40,440 --> 00:12:43,560 Speaker 4: name and we're actually owning that name. So everything that 260 00:12:43,600 --> 00:12:46,480 Speaker 4: we're building on top of it is ours now. 261 00:12:46,800 --> 00:12:47,040 Speaker 2: Okay. 262 00:12:47,280 --> 00:12:49,120 Speaker 6: So if we got to get the name to make 263 00:12:49,120 --> 00:12:51,840 Speaker 6: sure that we own it, what where are we going 264 00:12:51,880 --> 00:12:52,440 Speaker 6: to search for this? 265 00:12:52,559 --> 00:12:52,640 Speaker 3: Like? 266 00:12:52,679 --> 00:12:55,600 Speaker 6: Are there specific sites? I feel like most people have 267 00:12:55,679 --> 00:12:57,480 Speaker 6: no idea. They'll just type in trade. But whatever Google 268 00:12:57,520 --> 00:12:59,680 Speaker 6: tells them that's what we're using. It might not be 269 00:12:59,800 --> 00:13:01,840 Speaker 6: the most accurate things. So what sites are we. 270 00:13:01,880 --> 00:13:04,120 Speaker 5: Going through to ensure that if we use this name, 271 00:13:04,120 --> 00:13:04,920 Speaker 5: we can own this name. 272 00:13:05,120 --> 00:13:07,680 Speaker 4: That's a great question. So what I would first start 273 00:13:07,720 --> 00:13:10,720 Speaker 4: is with the USPTO dot gov and make sure it 274 00:13:10,720 --> 00:13:14,000 Speaker 4: says dot gov and not dot com, right, because there 275 00:13:14,040 --> 00:13:17,120 Speaker 4: can be some you know, fraudulent sites and things like that. 276 00:13:17,240 --> 00:13:20,120 Speaker 4: So start with the USPTO dot gov. And you want 277 00:13:20,120 --> 00:13:22,679 Speaker 4: to start broad because you want to see does anybody 278 00:13:22,720 --> 00:13:25,520 Speaker 4: own the name? But also too, this is where it's 279 00:13:25,559 --> 00:13:28,520 Speaker 4: important to hire an attorney because under the law, it's 280 00:13:28,559 --> 00:13:30,880 Speaker 4: not about what's the same, but what can be deemed 281 00:13:30,880 --> 00:13:33,920 Speaker 4: confusingly similar. So if you go to the USPTO dot 282 00:13:33,960 --> 00:13:38,120 Speaker 4: gov and you search Starbucks, right, probably nothing will come 283 00:13:38,160 --> 00:13:39,880 Speaker 4: up and you'll be like, oh, I'm good, I can 284 00:13:39,920 --> 00:13:43,080 Speaker 4: go start a coffee company. Well, Starbucks is gonna have 285 00:13:43,120 --> 00:13:45,400 Speaker 4: a problem with that, because under the law it's not 286 00:13:45,440 --> 00:13:48,400 Speaker 4: about what's the same, but what can be deemed confusingly similar. 287 00:13:48,600 --> 00:13:50,920 Speaker 4: So first I would start there, and then I would 288 00:13:50,960 --> 00:13:54,600 Speaker 4: start with Google, and then possibly social media handles as well, 289 00:13:54,840 --> 00:13:58,240 Speaker 4: and then just searching domains. But it's also important that 290 00:13:58,280 --> 00:14:01,680 Speaker 4: we understand the nuances of the law. Right, there's forty 291 00:14:01,720 --> 00:14:05,560 Speaker 4: five different classes under trademark law. And sometimes you can 292 00:14:05,720 --> 00:14:08,720 Speaker 4: have brands that co exist in a marketplace. That's why 293 00:14:08,760 --> 00:14:12,120 Speaker 4: we have the Chocolate, Doft Soap, Mac Makeup, Mac Computer, 294 00:14:12,240 --> 00:14:15,840 Speaker 4: Delta Airline, Delta Falsett, Pandora Jewely, Pandora Music. So your 295 00:14:15,920 --> 00:14:19,240 Speaker 4: name might come up, but if it's a plummet industry 296 00:14:19,280 --> 00:14:22,240 Speaker 4: and you're in a beauty industry, you make and coexists. Right. 297 00:14:22,560 --> 00:14:25,800 Speaker 4: But where a lot of times people fall short entrepreneurs 298 00:14:25,800 --> 00:14:29,240 Speaker 4: is they will say, Okay, my name is available, I'm 299 00:14:29,280 --> 00:14:32,000 Speaker 4: gonna file the name, and they just pick a class 300 00:14:32,320 --> 00:14:35,200 Speaker 4: and now they think they owned that name in its entirety. 301 00:14:36,000 --> 00:14:36,200 Speaker 3: You know. 302 00:14:36,320 --> 00:14:39,000 Speaker 4: Recently I seen an interview from Caesar from Black Ink, 303 00:14:39,040 --> 00:14:43,520 Speaker 4: and he talked about how he actually was surprised when 304 00:14:43,520 --> 00:14:45,640 Speaker 4: he had his dog find an issue that he was 305 00:14:45,720 --> 00:14:48,280 Speaker 4: let go from a show, the show that he thought 306 00:14:48,360 --> 00:14:51,560 Speaker 4: he owned because he created black Ink and a black 307 00:14:51,600 --> 00:14:54,960 Speaker 4: Ink brand. Well, what Caesar didn't know was and he 308 00:14:55,040 --> 00:14:57,960 Speaker 4: filed his own trademarks too, and he thought he had 309 00:14:57,960 --> 00:15:01,480 Speaker 4: his trademarks register, but he filed him for tattooning services 310 00:15:01,560 --> 00:15:03,520 Speaker 4: and I think for a peril. But when he did 311 00:15:03,560 --> 00:15:07,200 Speaker 4: his deal with Viacom with the reality show, they went 312 00:15:07,240 --> 00:15:11,160 Speaker 4: and fouled the name for entertainment services and so there's 313 00:15:11,200 --> 00:15:13,840 Speaker 4: a big difference there. So it's important that you understand 314 00:15:13,880 --> 00:15:16,160 Speaker 4: those nuances and so inside. 315 00:15:15,800 --> 00:15:18,120 Speaker 6: That we shouldn't do this on our own. So some 316 00:15:18,120 --> 00:15:20,520 Speaker 6: people will say, I can do I can figure this 317 00:15:20,560 --> 00:15:21,320 Speaker 6: out by myself. 318 00:15:21,560 --> 00:15:22,320 Speaker 5: Get an attorney. 319 00:15:22,680 --> 00:15:26,080 Speaker 4: Get an attorney. I have about five thousand clients, and 320 00:15:26,120 --> 00:15:29,400 Speaker 4: a fourth of them either did themselves first and then 321 00:15:29,440 --> 00:15:31,800 Speaker 4: they had to come to us later, or they went 322 00:15:31,880 --> 00:15:36,400 Speaker 4: to one of these in internet sourcing companies right, thinking 323 00:15:36,440 --> 00:15:39,280 Speaker 4: they're hiring someone who will guide them and lead them. 324 00:15:39,320 --> 00:15:42,280 Speaker 4: But they're just really data transfer companies where they'll take 325 00:15:42,320 --> 00:15:45,440 Speaker 4: your data and transfer it into the information system. 326 00:15:45,720 --> 00:15:49,240 Speaker 3: So why isn't a loco corporation enough to have for 327 00:15:49,440 --> 00:15:50,440 Speaker 3: ownership in the business. 328 00:15:50,800 --> 00:15:53,200 Speaker 4: And so that is also a great question. And the 329 00:15:53,320 --> 00:15:56,640 Speaker 4: reason is is because as business owners, I always say 330 00:15:56,840 --> 00:16:01,040 Speaker 4: educated entrepreneur is a successful one. We have to understand 331 00:16:01,040 --> 00:16:04,920 Speaker 4: the different legal vehicles and why they're here, right, And 332 00:16:05,000 --> 00:16:06,880 Speaker 4: a lot of times people think, oh, if I got 333 00:16:06,920 --> 00:16:09,920 Speaker 4: an LLC, I'm good. But the LLC might not even 334 00:16:09,960 --> 00:16:13,200 Speaker 4: be the best entity type for you, right. But what 335 00:16:13,280 --> 00:16:16,360 Speaker 4: we need to understand is what comes with that formation 336 00:16:16,640 --> 00:16:19,560 Speaker 4: of an entity. So under the law, when we file 337 00:16:19,760 --> 00:16:24,080 Speaker 4: our entities, whether it's an LLC or a corporation or partnership, 338 00:16:24,520 --> 00:16:27,480 Speaker 4: under the law under our Secretary of State, we're forming 339 00:16:27,480 --> 00:16:31,080 Speaker 4: in it within our state. But that says that by 340 00:16:31,280 --> 00:16:34,160 Speaker 4: us creating that company is going to give us a 341 00:16:34,280 --> 00:16:38,480 Speaker 4: legal shield to protect us, the individual owner, from any 342 00:16:38,560 --> 00:16:41,400 Speaker 4: legal liability that is to arise out of our business. 343 00:16:41,720 --> 00:16:45,160 Speaker 4: We also may get some tax benefits from that as well. Right, 344 00:16:45,680 --> 00:16:47,680 Speaker 4: But nowhere in the law that it says it is 345 00:16:47,720 --> 00:16:51,360 Speaker 4: going to give you exclusive ownership rights to that name. Right, 346 00:16:51,560 --> 00:16:53,720 Speaker 4: So you could form your business, let's say in the 347 00:16:53,760 --> 00:16:57,280 Speaker 4: state of Illinois, but if someone owns the trademark and 348 00:16:57,880 --> 00:17:01,360 Speaker 4: Illinois said, you can have this business. But if someone 349 00:17:01,400 --> 00:17:04,080 Speaker 4: owns the trademark, let's say in the state of Florida, 350 00:17:04,480 --> 00:17:07,960 Speaker 4: they can shut your business down in Illinois. So that's 351 00:17:07,960 --> 00:17:11,320 Speaker 4: why it's important as business owners we understand these different 352 00:17:11,400 --> 00:17:14,240 Speaker 4: legal vehicles and how they work and how they're set 353 00:17:14,320 --> 00:17:17,520 Speaker 4: up to protect us. The trademark is there to protect 354 00:17:17,560 --> 00:17:20,760 Speaker 4: our name, our logos, our slogans, and not a lot 355 00:17:20,760 --> 00:17:23,000 Speaker 4: of people know. But you can also trademark a sound 356 00:17:23,080 --> 00:17:26,960 Speaker 4: as well, Like you got mail interesting, so you brought. 357 00:17:26,880 --> 00:17:27,560 Speaker 5: Up the state things. 358 00:17:27,600 --> 00:17:31,320 Speaker 6: So now it makes me wonder there's a difference between 359 00:17:31,600 --> 00:17:35,440 Speaker 6: filing the trademark and the state. Can we file federally 360 00:17:35,880 --> 00:17:38,240 Speaker 6: as well, so like talk about the nuances and that 361 00:17:38,240 --> 00:17:38,640 Speaker 6: that's a. 362 00:17:38,560 --> 00:17:41,720 Speaker 4: Great question as well, because you can file your trademark 363 00:17:41,840 --> 00:17:46,240 Speaker 4: on the state level, right, but when you file it federally, 364 00:17:46,320 --> 00:17:49,040 Speaker 4: you get a lot more coverage. And I always say 365 00:17:49,080 --> 00:17:52,600 Speaker 4: technology is moving faster than the law. So back in 366 00:17:52,640 --> 00:17:56,040 Speaker 4: the day you used to have to prove interstate commerce 367 00:17:56,080 --> 00:17:59,080 Speaker 4: in order to give federal registration. So a lot of 368 00:17:59,080 --> 00:18:02,280 Speaker 4: people use the they lost system to file their trademarks 369 00:18:02,320 --> 00:18:05,320 Speaker 4: when before the internet, right, because now that we have 370 00:18:05,440 --> 00:18:08,720 Speaker 4: the Internet, as long as your business is a ww 371 00:18:08,800 --> 00:18:11,920 Speaker 4: dot com or you're on social media and you're offering 372 00:18:12,200 --> 00:18:16,400 Speaker 4: your services or your products to anyone across the royal 373 00:18:16,520 --> 00:18:20,160 Speaker 4: basically now you have interstate commerce. So with the Internet, 374 00:18:20,200 --> 00:18:22,399 Speaker 4: it kind of took that away. So you want to 375 00:18:22,440 --> 00:18:26,919 Speaker 4: go for the broader coverage most as possible because you know, 376 00:18:27,040 --> 00:18:30,119 Speaker 4: there is a case and it arise out of the 377 00:18:30,160 --> 00:18:33,280 Speaker 4: state of Illinois and it was in the nineteen fifties 378 00:18:34,080 --> 00:18:37,320 Speaker 4: where there was this restaurant, a small mom and pop restaurant, 379 00:18:37,600 --> 00:18:40,560 Speaker 4: and they sold burger shakes and fries, right, And so 380 00:18:40,760 --> 00:18:45,359 Speaker 4: then there was a Florida restaurant that adopted the same 381 00:18:45,440 --> 00:18:48,000 Speaker 4: name and they sold burger shakes and fries as well. 382 00:18:48,480 --> 00:18:52,360 Speaker 4: And so the Florida restaurant began to grow very fast 383 00:18:52,720 --> 00:18:56,320 Speaker 4: and very rapidly. And there was supposed to be an 384 00:18:56,359 --> 00:18:59,560 Speaker 4: agreement that they were number coming to the state of Illinois. 385 00:19:00,000 --> 00:19:02,680 Speaker 4: They know money talk and bull Craft walk, and they 386 00:19:02,680 --> 00:19:05,119 Speaker 4: came in the state of Illinois. Well, the state of 387 00:19:05,160 --> 00:19:09,000 Speaker 4: Illinois restaurant filed a declaratory judgment under federal law to 388 00:19:09,080 --> 00:19:11,520 Speaker 4: kick them out of the state of Illinois. And the 389 00:19:11,560 --> 00:19:13,840 Speaker 4: court asked them in the state of Illinois, they were 390 00:19:13,840 --> 00:19:17,480 Speaker 4: the first users, right. The court accid them, well, how 391 00:19:17,560 --> 00:19:21,440 Speaker 4: far does your customers come to your restaurant? And this 392 00:19:21,520 --> 00:19:25,639 Speaker 4: is a restaurant. It's like in Matuon, Illinois, which is 393 00:19:25,680 --> 00:19:28,800 Speaker 4: like maybe like two hundred miles south of Chicago, but 394 00:19:28,920 --> 00:19:34,120 Speaker 4: it's right off a major highway in Illinois. And they said, well, 395 00:19:34,119 --> 00:19:36,800 Speaker 4: they come from about a twenty mil radius. And so 396 00:19:36,840 --> 00:19:40,480 Speaker 4: the court said, okay, well, this company cannot come within 397 00:19:40,520 --> 00:19:43,760 Speaker 4: a twenty mil radius of your restaurant. But now you 398 00:19:43,840 --> 00:19:46,720 Speaker 4: can't go outside the twenty mil radius of your restaurant 399 00:19:46,760 --> 00:19:50,919 Speaker 4: because they have the federal registration an unfortunately federal Trump 400 00:19:51,080 --> 00:19:54,840 Speaker 4: state so act. Do you know, like they boxed them in. 401 00:19:55,240 --> 00:19:58,080 Speaker 4: But what's the name of that company? Can you guys imagine, 402 00:19:58,119 --> 00:19:59,840 Speaker 4: like what was the name of that restaurant? 403 00:20:01,960 --> 00:20:02,760 Speaker 3: McDonald's. 404 00:20:02,760 --> 00:20:03,640 Speaker 5: That's my first story. 405 00:20:04,040 --> 00:20:10,000 Speaker 4: Now McDonald's. That's the other one, Burger King, Burger KINGK. 406 00:20:10,320 --> 00:20:13,360 Speaker 4: So if you google right now the original Burger King, 407 00:20:13,840 --> 00:20:17,040 Speaker 4: it's still gonna come up today and it's twenty twenty 408 00:20:17,080 --> 00:20:20,720 Speaker 4: four and that restaurant in Withsoon, Illinois is still open 409 00:20:20,760 --> 00:20:22,160 Speaker 4: as the original Burger King. 410 00:20:22,280 --> 00:20:24,919 Speaker 3: Oh, so explain the story again. Burg There was another 411 00:20:24,920 --> 00:20:26,120 Speaker 3: burger King before Burger. 412 00:20:25,920 --> 00:20:30,360 Speaker 4: King, exactly in Illinois. So the big corporation Burger King, 413 00:20:30,520 --> 00:20:33,240 Speaker 4: it originated out of Florida, Florida, out of the state 414 00:20:33,280 --> 00:20:36,600 Speaker 4: of Florida, but the state of Illinois Burger King, they 415 00:20:36,600 --> 00:20:40,240 Speaker 4: were the first users, but they didn't have federal registration. 416 00:20:41,200 --> 00:20:43,200 Speaker 4: So that's why it's so important that. 417 00:20:43,320 --> 00:20:44,200 Speaker 3: So are they still there. 418 00:20:44,400 --> 00:20:45,760 Speaker 4: They're still there to this day. 419 00:20:46,240 --> 00:20:47,400 Speaker 3: It's one store. 420 00:20:47,440 --> 00:20:49,920 Speaker 4: It's just one store because they can never grow outside 421 00:20:49,960 --> 00:20:51,440 Speaker 4: of that twenty mile radius. 422 00:20:51,600 --> 00:20:53,480 Speaker 5: They could put like four stores inside the twenty miles, 423 00:20:53,480 --> 00:20:54,440 Speaker 5: but they don't make sense. 424 00:20:54,440 --> 00:20:55,080 Speaker 4: They wouldn't even know. 425 00:20:55,240 --> 00:20:57,439 Speaker 3: There's one Burger King that is not Burger King. It's 426 00:20:57,480 --> 00:20:58,640 Speaker 3: a restaurant, all fast food. 427 00:20:58,760 --> 00:21:02,000 Speaker 4: It's a restaurant and they burger shakes and fries and 428 00:21:02,040 --> 00:21:05,320 Speaker 4: it's called the original Burger King. So if you ever 429 00:21:05,359 --> 00:21:08,199 Speaker 4: google Burger King, Matton, Illinois. 430 00:21:07,640 --> 00:21:10,080 Speaker 6: It will come up so with the I mean, that's 431 00:21:10,080 --> 00:21:12,720 Speaker 6: an incredible story, but it makes more sense to file 432 00:21:12,800 --> 00:21:13,960 Speaker 6: federally or is it? 433 00:21:14,040 --> 00:21:14,240 Speaker 3: Yeah? 434 00:21:14,280 --> 00:21:15,640 Speaker 5: I think it's more expensive as well. 435 00:21:15,960 --> 00:21:19,760 Speaker 4: Well it is, but sometimes the state registration is not 436 00:21:19,920 --> 00:21:23,240 Speaker 4: as it's effective and impact of as you need it 437 00:21:23,320 --> 00:21:25,760 Speaker 4: to be, especially in a day and age where the 438 00:21:25,800 --> 00:21:28,639 Speaker 4: internet is here. Right and see another thing why that 439 00:21:28,760 --> 00:21:32,440 Speaker 4: story is so important is because trademarks are legacy builders. 440 00:21:32,560 --> 00:21:32,760 Speaker 3: Right. 441 00:21:33,000 --> 00:21:36,720 Speaker 4: A trademark can outlive you. Coca Cola been registered since 442 00:21:36,760 --> 00:21:40,520 Speaker 4: eighteen ninety three, Mercedes since nineteen oh three, right, and 443 00:21:40,600 --> 00:21:44,480 Speaker 4: so a trademark can like so the original people who 444 00:21:44,520 --> 00:21:47,879 Speaker 4: created that Burger King, that was a family owned business, 445 00:21:48,000 --> 00:21:50,760 Speaker 4: so imagine what they could have did and expanded with 446 00:21:50,840 --> 00:21:53,800 Speaker 4: their company. But they are now attached to this judgment 447 00:21:54,040 --> 00:21:57,480 Speaker 4: out of federal court since the nineteen sixties, so it 448 00:21:57,640 --> 00:22:00,600 Speaker 4: limited their legacy. So I always tell people you want 449 00:22:00,640 --> 00:22:02,920 Speaker 4: to secure your brand, not only to secure your bag, 450 00:22:02,960 --> 00:22:04,680 Speaker 4: but you want to secure your brand so you can 451 00:22:04,720 --> 00:22:05,760 Speaker 4: secure your legacy. 452 00:22:06,800 --> 00:22:09,359 Speaker 3: So what's difference between trademark and copyright. 453 00:22:09,840 --> 00:22:13,200 Speaker 4: So the difference between a trademark and a copyright is 454 00:22:13,240 --> 00:22:16,159 Speaker 4: a copyright is a creative expression fixed out of a 455 00:22:16,280 --> 00:22:17,320 Speaker 4: tangible medium. 456 00:22:17,440 --> 00:22:17,600 Speaker 3: Right. 457 00:22:18,520 --> 00:22:22,240 Speaker 4: A trademark is a source identifier for consumers to relate 458 00:22:22,280 --> 00:22:24,760 Speaker 4: back to where product or service come from. So I'll 459 00:22:24,760 --> 00:22:27,199 Speaker 4: break it down for you. So, like a copyright, you 460 00:22:27,240 --> 00:22:32,040 Speaker 4: can protect a photograph, a painting, a picture, you know, 461 00:22:32,560 --> 00:22:35,280 Speaker 4: songs are it cannot be in your head, but it 462 00:22:35,359 --> 00:22:41,040 Speaker 4: has to be fixed into a tangible medium. But yes, 463 00:22:41,600 --> 00:22:49,680 Speaker 4: dark hand the coming interviewer, Chicago. But okay, yeah, right, 464 00:22:50,000 --> 00:22:53,879 Speaker 4: but and so here's the thing with a copyright. A 465 00:22:53,920 --> 00:22:58,119 Speaker 4: lot of entrepreneurs don't understand that whoever the creator of 466 00:22:58,160 --> 00:23:02,359 Speaker 4: the copyright is, that is, who is the owner of 467 00:23:02,400 --> 00:23:05,240 Speaker 4: the copyright. Under the law, it said the creator who 468 00:23:05,320 --> 00:23:08,960 Speaker 4: birthst the creation is the copyright owner. Now why is 469 00:23:09,040 --> 00:23:14,720 Speaker 4: that important? Because as entrepreneurs, we hire graphic designers, we 470 00:23:14,840 --> 00:23:18,320 Speaker 4: hire photographers, we hire people to come in and create 471 00:23:18,359 --> 00:23:21,399 Speaker 4: creative works for our businesses. Right. Have you ever hired 472 00:23:21,400 --> 00:23:22,639 Speaker 4: someone to create a logo for you? 473 00:23:23,200 --> 00:23:23,440 Speaker 5: Yeah? 474 00:23:24,000 --> 00:23:27,639 Speaker 4: Yeah right, and by panel you think you own that logo? 475 00:23:27,680 --> 00:23:31,120 Speaker 4: It sure's right? Well I know different but yeah, yeah 476 00:23:31,280 --> 00:23:34,760 Speaker 4: right most people. And it sounds like it makes sense. 477 00:23:34,800 --> 00:23:39,240 Speaker 4: But unfortunately, because they created the logo, they're actually the 478 00:23:39,280 --> 00:23:43,399 Speaker 4: copyright owner of the logo unless you have them transfer 479 00:23:43,720 --> 00:23:47,080 Speaker 4: their rights in writing. Now some people think well it 480 00:23:47,119 --> 00:23:49,640 Speaker 4: could be an or No, it has to be in writing, 481 00:23:50,000 --> 00:23:52,520 Speaker 4: and so usually you would have them transfer through a 482 00:23:52,640 --> 00:23:55,720 Speaker 4: work for hire agreement. So like a company like Disney 483 00:23:55,720 --> 00:24:00,479 Speaker 4: who is creating amazing copyrights and multiple copyrights, the company 484 00:24:00,560 --> 00:24:03,320 Speaker 4: is not creating, it's actually people there, but all of 485 00:24:03,359 --> 00:24:05,720 Speaker 4: those people who are creating it, they're on work for 486 00:24:05,840 --> 00:24:06,640 Speaker 4: hire agreement. 487 00:24:07,560 --> 00:24:10,919 Speaker 3: So okay, So how do you increase the value of 488 00:24:10,920 --> 00:24:11,520 Speaker 3: a trademark? 489 00:24:12,560 --> 00:24:15,359 Speaker 4: I always tell people you have to start with great 490 00:24:15,480 --> 00:24:19,960 Speaker 4: quality products and services for your the value of your 491 00:24:20,000 --> 00:24:24,320 Speaker 4: trademarks to increase and go up. Right, you know, people, 492 00:24:25,160 --> 00:24:28,399 Speaker 4: I'm a brand buyer, right, I like certain brands, Like 493 00:24:28,440 --> 00:24:31,399 Speaker 4: it's certain soaps that I use. I'm only gonna use 494 00:24:31,440 --> 00:24:34,439 Speaker 4: a certain type of deodorant. Right, Like I'm a brand 495 00:24:34,480 --> 00:24:37,639 Speaker 4: buyer and a lot of people are right, Like some people, 496 00:24:37,920 --> 00:24:41,160 Speaker 4: I don't drink pop anymore. We call it pop from Chicago, right, 497 00:24:42,280 --> 00:24:43,840 Speaker 4: What do y'all call it here in New York? 498 00:24:43,880 --> 00:24:44,720 Speaker 3: Soda? 499 00:24:45,080 --> 00:24:48,040 Speaker 4: Yeah? Okay? So are you guys like a Coca Cola 500 00:24:48,280 --> 00:24:48,880 Speaker 4: or a Pepsi? 501 00:24:49,000 --> 00:24:51,879 Speaker 5: Kind of a man, it's gonna be telling. If I 502 00:24:51,920 --> 00:24:53,680 Speaker 5: had to, probably be coke it cold? 503 00:24:53,720 --> 00:24:55,400 Speaker 4: Oh my god, you probably gonna get in trouble because 504 00:24:55,400 --> 00:24:57,520 Speaker 4: you're from New York, right, And they like it's a 505 00:24:57,560 --> 00:24:59,200 Speaker 4: real battle with Pepsi and coke? 506 00:24:59,280 --> 00:25:00,000 Speaker 3: What about you? 507 00:25:01,040 --> 00:25:03,200 Speaker 4: Well, if you if you had to, because I don't 508 00:25:03,280 --> 00:25:06,080 Speaker 4: drink it either, But I have a pick if I 509 00:25:06,119 --> 00:25:07,240 Speaker 4: have to pick one. 510 00:25:08,040 --> 00:25:10,240 Speaker 3: If I had to, I don't know. I would probably 511 00:25:10,280 --> 00:25:12,439 Speaker 3: say cold Cola because I think that the brand is 512 00:25:12,480 --> 00:25:15,800 Speaker 3: stronger than Pepsi. I just identify that as a stronger 513 00:25:15,840 --> 00:25:17,320 Speaker 3: like I don't eat me, I don't eat fast food. 514 00:25:17,440 --> 00:25:20,040 Speaker 3: If I had to, I would probably McDonald's is a 515 00:25:20,080 --> 00:25:21,639 Speaker 3: stronger brand than Wendy's. 516 00:25:22,040 --> 00:25:25,240 Speaker 4: Right. So the fact that he just has that mentally 517 00:25:25,240 --> 00:25:28,560 Speaker 4: in his mind that these brands are stronger, right, it's 518 00:25:28,640 --> 00:25:33,040 Speaker 4: because of how they are boldly and atorously representing the 519 00:25:33,119 --> 00:25:36,680 Speaker 4: brand in the marketplace, and as business owners, that's what 520 00:25:36,720 --> 00:25:39,440 Speaker 4: we have to do in order to increase the value. Right. 521 00:25:39,600 --> 00:25:42,200 Speaker 4: You guys did a great job with increasing the value 522 00:25:42,280 --> 00:25:44,800 Speaker 4: of earning your leisure right, and so now people want 523 00:25:44,840 --> 00:25:46,320 Speaker 4: to be attached to it, they want to be a 524 00:25:46,359 --> 00:25:48,359 Speaker 4: part of it, and so it's just like you gotta 525 00:25:48,480 --> 00:25:50,960 Speaker 4: just like you know, for me, when I picked the 526 00:25:51,040 --> 00:25:54,000 Speaker 4: biz Lawyer as an Instagram handle, I was just trying 527 00:25:54,000 --> 00:25:57,320 Speaker 4: to pick a cute name on Instagram. But because my 528 00:25:57,560 --> 00:26:01,040 Speaker 4: services is great, my team is great. Now people want 529 00:26:01,080 --> 00:26:03,000 Speaker 4: to make sure when they do their trademarks they do 530 00:26:03,040 --> 00:26:04,680 Speaker 4: it with the bus Lawyer because they know the type 531 00:26:04,720 --> 00:26:07,119 Speaker 4: of quality of services is going to come with it, 532 00:26:07,160 --> 00:26:09,480 Speaker 4: and so that increases our revenue and our value. 533 00:26:09,720 --> 00:26:11,600 Speaker 5: This is something that we've learned. We filed a bunch 534 00:26:11,600 --> 00:26:12,240 Speaker 5: of trademarks. 535 00:26:12,359 --> 00:26:14,840 Speaker 6: You talk about the time it takes, right, So obviously 536 00:26:15,080 --> 00:26:16,800 Speaker 6: we got the first step, we get the attorney, we 537 00:26:16,800 --> 00:26:19,159 Speaker 6: did the search. Talk about the time it takes. I 538 00:26:19,200 --> 00:26:22,160 Speaker 6: know you brought up first rights to that's important too, thanks. 539 00:26:22,400 --> 00:26:24,120 Speaker 5: Yeah, can we get into that a little bit, Yeah, 540 00:26:24,160 --> 00:26:24,560 Speaker 5: for sure. 541 00:26:24,640 --> 00:26:27,080 Speaker 4: So first thing first, you want to do the search, 542 00:26:27,600 --> 00:26:30,640 Speaker 4: and you know a lot of times people, it's important 543 00:26:30,640 --> 00:26:33,440 Speaker 4: you do a search not only with the usbto dot gov, 544 00:26:33,640 --> 00:26:36,600 Speaker 4: but also to see who is using the trademark in 545 00:26:36,680 --> 00:26:39,760 Speaker 4: the marketplace or whatever, because common law rights can fall 546 00:26:39,800 --> 00:26:42,840 Speaker 4: into play as well. But then once we do the search, 547 00:26:42,920 --> 00:26:45,960 Speaker 4: we actually will issue an opinion letter with the search results. 548 00:26:46,240 --> 00:26:49,400 Speaker 4: We'll go through the opinion letter. You know, one thing 549 00:26:49,440 --> 00:26:52,680 Speaker 4: that I think is very different about our firm outside 550 00:26:52,720 --> 00:26:54,720 Speaker 4: of the fact that it's probably been you know, black 551 00:26:54,760 --> 00:26:57,719 Speaker 4: owned by me the female. But one thing we do 552 00:26:57,880 --> 00:27:01,360 Speaker 4: is we counsel and advise our clients on the search results. 553 00:27:01,440 --> 00:27:03,359 Speaker 4: Not a lot of people do that. They do the 554 00:27:03,400 --> 00:27:06,480 Speaker 4: research and they just file the application or they don't. Right. 555 00:27:06,560 --> 00:27:09,960 Speaker 4: We tell our clients and also too, if we see challenges, 556 00:27:10,040 --> 00:27:13,240 Speaker 4: we create strategy on how we can possibly win a trademark, 557 00:27:13,320 --> 00:27:17,680 Speaker 4: especially if the client already has invested you know, thousands 558 00:27:17,720 --> 00:27:19,840 Speaker 4: of dollars into the brand. But once we do that, 559 00:27:19,880 --> 00:27:21,960 Speaker 4: we get in on a file. Now here's the thing. 560 00:27:22,160 --> 00:27:24,960 Speaker 4: The trademark application used to take about three to four 561 00:27:25,000 --> 00:27:28,399 Speaker 4: months for the government to review it. But now because 562 00:27:28,680 --> 00:27:31,919 Speaker 4: after COVID, I feel like a lot of people was 563 00:27:31,960 --> 00:27:35,120 Speaker 4: empowered to become entrepreneurs. But also a lot of people 564 00:27:35,160 --> 00:27:39,560 Speaker 4: are more educated, so people have filed trademarks. Actually, during COVID, 565 00:27:39,600 --> 00:27:43,399 Speaker 4: the most trademarks ever in history was filed. Okay, yes, 566 00:27:43,800 --> 00:27:48,440 Speaker 4: and so now it has pushed the government review time 567 00:27:48,520 --> 00:27:53,240 Speaker 4: back to actually eight to nine months, So now it 568 00:27:53,320 --> 00:27:56,280 Speaker 4: takes them eight to nine months just to review the application. 569 00:27:56,680 --> 00:27:59,320 Speaker 4: Once they review the application, they can either approve it 570 00:27:59,440 --> 00:28:02,480 Speaker 4: or issue office action. If they approve it, it goes to 571 00:28:02,520 --> 00:28:07,080 Speaker 4: what's called publication for opposition. Now, publication for opposition allows 572 00:28:07,200 --> 00:28:10,399 Speaker 4: anyone in the public thirty days to oppose your trademark. 573 00:28:10,640 --> 00:28:13,240 Speaker 4: This is why it's important that we file trademarks with 574 00:28:13,320 --> 00:28:17,800 Speaker 4: integrity and also too we watch our trademarks because if 575 00:28:17,840 --> 00:28:21,800 Speaker 4: you file a trademark like I'm Coco Chanel Chanell is 576 00:28:21,840 --> 00:28:24,280 Speaker 4: gonna come and oppose the trademark and probably send you 577 00:28:24,280 --> 00:28:27,120 Speaker 4: a c syent desist letter right away when they file 578 00:28:27,440 --> 00:28:30,439 Speaker 4: that you filed the trademark. But the good thing about 579 00:28:30,440 --> 00:28:33,080 Speaker 4: it is is that as a brand owner, you want 580 00:28:33,080 --> 00:28:35,640 Speaker 4: to watch your trademark because people can be filing things 581 00:28:35,680 --> 00:28:38,920 Speaker 4: confusingly similar to your brand as well, and the government 582 00:28:39,040 --> 00:28:41,880 Speaker 4: they try to stop things, but they sometimes they let 583 00:28:41,880 --> 00:28:44,959 Speaker 4: things through as well. So once you go through that phase. 584 00:28:45,080 --> 00:28:47,720 Speaker 4: If no one opposed the trademark, you can have registration 585 00:28:47,840 --> 00:28:50,920 Speaker 4: within twelve weeks from the thirty day deadline. So that 586 00:28:51,000 --> 00:28:55,320 Speaker 4: can take about nine to eighteen months right now to 587 00:28:55,320 --> 00:28:58,000 Speaker 4: get a trademark register. I'm sorry, twelve to eighteen months 588 00:28:58,080 --> 00:29:00,600 Speaker 4: to get it registered. But let's go back. If the 589 00:29:00,640 --> 00:29:04,480 Speaker 4: government takes issue with application, they can issue a office 590 00:29:04,520 --> 00:29:08,520 Speaker 4: action bless you. The office action can require either substantive 591 00:29:08,560 --> 00:29:12,520 Speaker 4: response or non substantive response. If it's a non substantive response, 592 00:29:12,560 --> 00:29:14,520 Speaker 4: that means something minor is going on and a government 593 00:29:14,560 --> 00:29:16,960 Speaker 4: wants you to fix it, and that's no problem. But 594 00:29:17,040 --> 00:29:19,920 Speaker 4: if it's a substantive issue, the government is refusing it 595 00:29:19,960 --> 00:29:23,600 Speaker 4: on a likelihood of confusion or failure to function as 596 00:29:23,600 --> 00:29:26,960 Speaker 4: a trademark or the trademark being merely descriptive, and you 597 00:29:27,000 --> 00:29:29,840 Speaker 4: will have to present legal arguments with the legal brief 598 00:29:29,920 --> 00:29:32,280 Speaker 4: to argue why the person should have the trademark. 599 00:29:33,160 --> 00:29:35,880 Speaker 3: Well, don't talk about the different categories of trail. You 600 00:29:36,240 --> 00:29:38,440 Speaker 3: touched on it briefly, but like when you go into detail, 601 00:29:38,640 --> 00:29:44,080 Speaker 3: like somebody's trademark or something like if it's merchandise, that 602 00:29:44,120 --> 00:29:47,200 Speaker 3: doesn't necessarily mean that like TV is different, right, so 603 00:29:47,240 --> 00:29:50,360 Speaker 3: they should kind of be aware of that going into it, 604 00:29:50,760 --> 00:29:54,680 Speaker 3: so they don't use trademark one thing. They trademark everything, right, 605 00:29:54,760 --> 00:29:56,840 Speaker 3: talk about like why that's important, that. 606 00:29:56,800 --> 00:29:58,640 Speaker 4: Is so important? And I was just you know, I 607 00:29:58,640 --> 00:30:01,000 Speaker 4: always shut a story because I I think it's a lesson. 608 00:30:01,920 --> 00:30:07,000 Speaker 4: Actually two stories. So one Lebron James filed a trademark, right, 609 00:30:07,040 --> 00:30:11,120 Speaker 4: and he foiled well, Taco Tuesday. He did file Taco Tuesday, 610 00:30:11,160 --> 00:30:14,000 Speaker 4: but Taco Tuesday was rejected for a failure to function 611 00:30:14,080 --> 00:30:17,400 Speaker 4: as a trademark, which I totally disagree with the government 612 00:30:17,480 --> 00:30:20,160 Speaker 4: on that because I do think it functioned as a 613 00:30:20,200 --> 00:30:23,280 Speaker 4: trademark and the way Lebron was using it, right, Lebron 614 00:30:23,320 --> 00:30:25,640 Speaker 4: should have hired Mean to argue that for him. I 615 00:30:25,720 --> 00:30:29,800 Speaker 4: was ready for it too, And actually there now, I 616 00:30:29,840 --> 00:30:32,920 Speaker 4: think Taco Tuesday actually fails to function as a trademark. 617 00:30:32,960 --> 00:30:35,880 Speaker 4: And a restaurant said it because all types of restaurants 618 00:30:35,920 --> 00:30:38,720 Speaker 4: can say Taco Tuesday. So when it's fell into function 619 00:30:38,800 --> 00:30:41,000 Speaker 4: as a trademark, it just means that people in the 620 00:30:41,040 --> 00:30:44,720 Speaker 4: marketplace are readily talking about it. Right. That's why Birdman said, 621 00:30:44,760 --> 00:30:46,280 Speaker 4: if I knew what I knew, then I would have 622 00:30:46,280 --> 00:30:50,840 Speaker 4: trademarked the word blink blink, because once the words are viral, 623 00:30:51,200 --> 00:30:54,040 Speaker 4: it kind of loses its source identifier and it can't 624 00:30:54,080 --> 00:30:56,600 Speaker 4: relate back to where the sources come from. That's why 625 00:30:56,640 --> 00:30:59,840 Speaker 4: Black Lives Matter it's not a trademark, it's not registered. 626 00:31:00,000 --> 00:31:02,240 Speaker 4: That's why when that whole story came out about Kanye 627 00:31:02,280 --> 00:31:04,280 Speaker 4: West and these guys are gonna stop Kanye West from 628 00:31:04,360 --> 00:31:07,280 Speaker 4: using White Lives Matter, it was just a whope of 629 00:31:07,560 --> 00:31:10,520 Speaker 4: like it was, it was all wrong. One the guys 630 00:31:10,600 --> 00:31:12,440 Speaker 4: wasn't gonna get White Lives Matter because if you can't 631 00:31:12,480 --> 00:31:15,080 Speaker 4: trademark Black Lives matter, who can trademark White Lives Matter? 632 00:31:15,360 --> 00:31:18,120 Speaker 4: But also too, Kanye actually could approved part of your 633 00:31:18,120 --> 00:31:20,520 Speaker 4: youth if he wanted to fight this case. But then 634 00:31:20,680 --> 00:31:24,920 Speaker 4: also the guys just fouled the application they found I 635 00:31:24,920 --> 00:31:27,760 Speaker 4: think like Kanye showed up wherever he was with can 636 00:31:27,840 --> 00:31:30,160 Speaker 4: this all was like on October third? They foiled the 637 00:31:30,200 --> 00:31:34,200 Speaker 4: application on October four, and then every news story ran 638 00:31:34,240 --> 00:31:36,440 Speaker 4: with it like they're gonna stop him, and it's like, 639 00:31:37,040 --> 00:31:38,480 Speaker 4: what did I just tell you guys? This take the 640 00:31:38,520 --> 00:31:40,440 Speaker 4: government earnest? 641 00:31:40,480 --> 00:31:40,840 Speaker 5: What's up? 642 00:31:40,960 --> 00:31:43,440 Speaker 6: You ever walk into a small business and everything just 643 00:31:43,600 --> 00:31:46,760 Speaker 6: works like the checkout is fast, the seats of digital 644 00:31:47,280 --> 00:31:50,280 Speaker 6: tipping is a breeze, and you're out the door before 645 00:31:50,280 --> 00:31:54,440 Speaker 6: the line even builds. Odds are they're using Square. We 646 00:31:54,600 --> 00:31:57,120 Speaker 6: love supporting businesses that run on Square because it just 647 00:31:57,160 --> 00:32:00,400 Speaker 6: feels seamless. Whether it's a local coffee shop, a vendor 648 00:32:00,440 --> 00:32:02,720 Speaker 6: at a pop up market, or even one of our 649 00:32:02,760 --> 00:32:06,400 Speaker 6: merch partners, Square makes it easy for them to take payments, 650 00:32:06,640 --> 00:32:10,320 Speaker 6: manage inventory, and run their business with confidence, all from 651 00:32:10,440 --> 00:32:13,840 Speaker 6: one simple system. If you're a business owner or even 652 00:32:13,960 --> 00:32:17,480 Speaker 6: just thinking about launching something soon, Square is hands down 653 00:32:17,520 --> 00:32:20,560 Speaker 6: one of the best tools out there to help you start, run, 654 00:32:20,760 --> 00:32:24,080 Speaker 6: and grow. It's not just about payments, it's about giving 655 00:32:24,120 --> 00:32:26,200 Speaker 6: you time back so you can focus on. 656 00:32:26,160 --> 00:32:27,600 Speaker 5: What matters most ready. 657 00:32:27,640 --> 00:32:31,040 Speaker 6: To see how Square can transform your business, visit Square 658 00:32:31,080 --> 00:32:35,600 Speaker 6: dot com backslash, go backslash eyl to learn more that 659 00:32:35,800 --> 00:32:41,280 Speaker 6: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate. 660 00:32:41,400 --> 00:32:43,760 Speaker 6: Let's Square handle the back end so you can keep 661 00:32:43,800 --> 00:32:49,880 Speaker 6: pushing your vision forward. This episode is brought to you 662 00:32:49,920 --> 00:32:52,200 Speaker 6: by P and C Bank. A lot of people think 663 00:32:52,240 --> 00:32:56,120 Speaker 6: podcasts about work are boring, and sure, they definitely can be, 664 00:32:56,640 --> 00:32:59,800 Speaker 6: but understanding a professionals routine shows us how they achieve 665 00:32:59,840 --> 00:33:04,160 Speaker 6: their success, little by little, day after day. It's like 666 00:33:04,240 --> 00:33:06,960 Speaker 6: banking with P and C Bank. It might seem boring 667 00:33:07,040 --> 00:33:09,880 Speaker 6: the safe plan and make calculated decisions with your bank, 668 00:33:10,320 --> 00:33:12,800 Speaker 6: but keeping your money boring is what helps you live 669 00:33:12,920 --> 00:33:16,959 Speaker 6: or more happily fulfilled life. P and C Bank Brilliantly 670 00:33:17,000 --> 00:33:21,600 Speaker 6: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty 671 00:33:21,600 --> 00:33:24,880 Speaker 6: five is a service mark of the PNC Financial Service Group, Inc. 672 00:33:25,320 --> 00:33:28,760 Speaker 6: P and C Bank National Association Member FDIC. 673 00:33:30,480 --> 00:33:34,120 Speaker 1: An illegal alien from Guatemala charged with raping a child 674 00:33:34,200 --> 00:33:38,000 Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador 675 00:33:38,240 --> 00:33:42,360 Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with 676 00:33:42,440 --> 00:33:46,320 Speaker 1: filming and selling child pornography in Michigan. These are just 677 00:33:46,440 --> 00:33:50,200 Speaker 1: some of the heinous migrant criminals caught because of President 678 00:33:50,240 --> 00:33:53,760 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 679 00:33:53,840 --> 00:33:58,640 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 680 00:33:58,640 --> 00:34:02,200 Speaker 1: crossings are at the lower levels ever recorded, and over 681 00:34:02,280 --> 00:34:05,480 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 682 00:34:05,560 --> 00:34:09,400 Speaker 1: were here illegally, you're next you will be fine nearly 683 00:34:09,520 --> 00:34:13,520 Speaker 1: one thousand dollars a day, imprisoned and deported, you will 684 00:34:13,560 --> 00:34:17,200 Speaker 1: never return. But if you register using our CBP home 685 00:34:17,239 --> 00:34:20,600 Speaker 1: app and leave now, you could be allowed to return legally. 686 00:34:21,000 --> 00:34:21,799 Speaker 1: Do what's right. 687 00:34:22,360 --> 00:34:23,200 Speaker 4: Leave now. 688 00:34:23,560 --> 00:34:28,360 Speaker 1: Under President Trump America's laws, border and families will be protected. 689 00:34:28,440 --> 00:34:30,600 Speaker 2: Sponsored by the United States Department of Homeland Security. 690 00:34:30,680 --> 00:34:33,160 Speaker 4: He wants to look at the application. Just because you 691 00:34:33,280 --> 00:34:36,799 Speaker 4: file an application does not mean it's registered. Just like 692 00:34:36,880 --> 00:34:39,720 Speaker 4: the guy recently who just said I just found no Diddy, 693 00:34:40,000 --> 00:34:43,680 Speaker 4: I own no Diddy. Now, no, you don't own no Diddy. 694 00:34:43,719 --> 00:34:46,360 Speaker 4: Now you just file the application that Actually you just 695 00:34:46,440 --> 00:34:51,120 Speaker 4: wasted your money because you cannot file a living being's trademark, 696 00:34:51,239 --> 00:34:54,279 Speaker 4: I mean their name without their consent. You could go 697 00:34:54,320 --> 00:34:56,640 Speaker 4: and look at all these attempts to file a Donald 698 00:34:56,680 --> 00:35:00,719 Speaker 4: Trump trademark or an Obama trademark and if because you 699 00:35:00,880 --> 00:35:03,879 Speaker 4: have to have consent of the living individual and if 700 00:35:03,880 --> 00:35:06,920 Speaker 4: they die in their legacy, you have to get consent 701 00:35:07,000 --> 00:35:09,759 Speaker 4: from their estate. That's why Bob Marley family has been 702 00:35:09,800 --> 00:35:12,840 Speaker 4: able to sue so many people. Now, to answer your question, 703 00:35:13,640 --> 00:35:15,839 Speaker 4: it's so important that you make sure that you cover 704 00:35:15,960 --> 00:35:19,360 Speaker 4: all the classes because Lebron James did file a trademark 705 00:35:19,960 --> 00:35:22,759 Speaker 4: and it's for I am more than an athlete, and 706 00:35:22,840 --> 00:35:26,960 Speaker 4: the trademark office actually approved it. Well, there is actually 707 00:35:26,960 --> 00:35:30,680 Speaker 4: a trademark that's registered for more than an athlete right now. 708 00:35:30,680 --> 00:35:33,880 Speaker 4: It's from a nonprofit organization. And it looks like, well 709 00:35:33,960 --> 00:35:37,239 Speaker 4: they did it themselves, right, and so their trademark was 710 00:35:37,280 --> 00:35:40,359 Speaker 4: actually registered. So then here come Lebron James in one 711 00:35:40,440 --> 00:35:43,759 Speaker 4: class though they registered in one class. Lebron James then 712 00:35:43,800 --> 00:35:47,120 Speaker 4: files the trademark and all these other different classes, right, 713 00:35:47,320 --> 00:35:49,719 Speaker 4: and a trademark office approved because remember I told you 714 00:35:49,760 --> 00:35:52,600 Speaker 4: certain trademarks can coexist in the marketplace. Well, now that 715 00:35:52,640 --> 00:35:55,399 Speaker 4: person is trying to sue Lebron James for thirty three 716 00:35:55,400 --> 00:35:59,799 Speaker 4: million dollars, right, but does the registration support the thirty 717 00:35:59,800 --> 00:36:05,040 Speaker 4: three million dollar claim? And I don't know what happened, 718 00:36:05,080 --> 00:36:08,080 Speaker 4: but it looks like the person may have thought when 719 00:36:08,120 --> 00:36:11,840 Speaker 4: they foiled their application that they were also covering apparel 720 00:36:11,840 --> 00:36:15,359 Speaker 4: because it says charitable services for selling T shirts, right, 721 00:36:15,880 --> 00:36:19,480 Speaker 4: and they found a for service class, But apparel actually 722 00:36:19,520 --> 00:36:23,000 Speaker 4: falls in a different class. So it's so very important. Actually, 723 00:36:23,560 --> 00:36:26,680 Speaker 4: out of the forty five classes one through thirty four 724 00:36:26,840 --> 00:36:30,960 Speaker 4: is products, and then thirty five through forty five is services. 725 00:36:31,120 --> 00:36:34,920 Speaker 4: So it's very important that you understand these nuances so 726 00:36:34,960 --> 00:36:37,640 Speaker 4: you can know how to fully cover yourself. 727 00:36:37,719 --> 00:36:40,680 Speaker 6: Yeah, educational services, business services. And they'll kill me if 728 00:36:40,680 --> 00:36:42,480 Speaker 6: I didn't say that bling bling is Lil Wayne's word. 729 00:36:43,080 --> 00:36:46,160 Speaker 4: Oh sure, so it's a little one. Well, well I 730 00:36:46,280 --> 00:36:51,440 Speaker 4: just prefer so. Yeah, but see what as the source? Right? 731 00:36:51,560 --> 00:36:53,520 Speaker 5: Exactly? He was. He was tight about it that he 732 00:36:53,560 --> 00:36:54,360 Speaker 5: didn't trademarket. 733 00:36:54,400 --> 00:36:57,640 Speaker 3: But yeah, because I want to, I want to one 734 00:36:57,680 --> 00:37:00,839 Speaker 3: quick question about that. It's related before we space topic. 735 00:37:01,040 --> 00:37:03,680 Speaker 3: If somebody does trademark bling bling, right, or somebody does 736 00:37:03,719 --> 00:37:08,120 Speaker 3: trademark no Diddy or pause something like that, how do 737 00:37:08,160 --> 00:37:09,960 Speaker 3: you really make money from that? Though? I saw I 738 00:37:10,040 --> 00:37:12,520 Speaker 3: was always curious about, like, let's say you actually were 739 00:37:12,640 --> 00:37:15,520 Speaker 3: able to TRADEMARKT. People going to say it all day 740 00:37:15,600 --> 00:37:17,600 Speaker 3: every day. Right, You're not gonna be able to physically 741 00:37:17,640 --> 00:37:20,319 Speaker 3: get paid for any time somebody says that, right, So 742 00:37:20,480 --> 00:37:23,279 Speaker 3: does it really even mean anything if somebody did TRADEMARKT, 743 00:37:23,480 --> 00:37:24,000 Speaker 3: So what. 744 00:37:23,960 --> 00:37:28,040 Speaker 4: It would mean? So for instance, if safe so no 745 00:37:28,160 --> 00:37:30,839 Speaker 4: Diddy is it can't happen, but safe, for instance, it 746 00:37:30,880 --> 00:37:33,359 Speaker 4: could happen and he could put it on T shirts, right, 747 00:37:33,360 --> 00:37:35,839 Speaker 4: and he could start selling T shirts and apparel. Now 748 00:37:35,880 --> 00:37:38,799 Speaker 4: he can stop anyone from selling T shirt. You can't 749 00:37:38,800 --> 00:37:41,439 Speaker 4: stop us from saying no Diddy out our mouth though, right, 750 00:37:41,680 --> 00:37:44,160 Speaker 4: So it's not like you own the power of the word, 751 00:37:44,280 --> 00:37:46,719 Speaker 4: but you own it as it relates to that a 752 00:37:46,760 --> 00:37:48,040 Speaker 4: particular class. 753 00:37:48,080 --> 00:37:50,520 Speaker 5: So like, let's go, let's use bling Blane. 754 00:37:50,960 --> 00:37:53,600 Speaker 6: If somebody tries to put that in an ad for 755 00:37:53,640 --> 00:37:57,239 Speaker 6: a commercial, that would be a situation where you're about 756 00:37:57,239 --> 00:37:59,239 Speaker 6: to see some assists or you could have royalties paid 757 00:37:59,280 --> 00:37:59,960 Speaker 6: or how would that work. 758 00:38:00,280 --> 00:38:03,719 Speaker 4: So it will depend how they are using it, right, 759 00:38:03,920 --> 00:38:06,960 Speaker 4: Because if they're using like bling blean, but they're using 760 00:38:07,120 --> 00:38:12,160 Speaker 4: like the copywritten music that you know, cash Money created, right, 761 00:38:12,280 --> 00:38:14,520 Speaker 4: then that will be like they have to get clearance 762 00:38:14,600 --> 00:38:16,600 Speaker 4: on the copyright and things like that. But maybe if 763 00:38:16,600 --> 00:38:19,880 Speaker 4: they're getting a whole different person saying bling bling and 764 00:38:19,920 --> 00:38:22,480 Speaker 4: they're saying it in a different manner, that comes up 765 00:38:22,480 --> 00:38:25,839 Speaker 4: to a question because is it in the public domain? Right, 766 00:38:26,160 --> 00:38:28,440 Speaker 4: So it depends on how they're using it, just like 767 00:38:28,480 --> 00:38:31,800 Speaker 4: with this AI stuff, right as it relates to AI, 768 00:38:32,520 --> 00:38:38,640 Speaker 4: you know it's AI when it's intentionally trying to sound 769 00:38:38,719 --> 00:38:41,520 Speaker 4: like an artist and it is sounding like an artist, 770 00:38:41,560 --> 00:38:44,239 Speaker 4: and people are thinking it's the artist. That may be 771 00:38:44,320 --> 00:38:46,320 Speaker 4: an issue. But I don't know if you guys remember 772 00:38:46,360 --> 00:38:49,560 Speaker 4: like the song Panda when it came out, I thought 773 00:38:49,600 --> 00:38:52,839 Speaker 4: that was Future. Yeah, right of course, But that's how 774 00:38:52,920 --> 00:38:56,759 Speaker 4: designer sounds, so future can't. That's how the man sound, right, 775 00:38:56,800 --> 00:38:59,640 Speaker 4: So you can't stop him because that's how I swear. 776 00:38:59,680 --> 00:39:02,440 Speaker 4: I thought the Future, but that was someone else, but 777 00:39:03,280 --> 00:39:05,799 Speaker 4: that's his sound. You can't stop that. But I think 778 00:39:05,880 --> 00:39:08,839 Speaker 4: what's crazy with this technology, with AI and things like 779 00:39:08,880 --> 00:39:11,560 Speaker 4: that is the fact that if it's intentionally trying to 780 00:39:11,640 --> 00:39:14,719 Speaker 4: sound like, you know, a Kanye or a fifty cent, 781 00:39:15,040 --> 00:39:18,279 Speaker 4: they should have the right because that's their likelihood. That's 782 00:39:18,320 --> 00:39:22,200 Speaker 4: the right of their publicity. And especially the thing is 783 00:39:22,200 --> 00:39:23,759 Speaker 4: is it for commercial purposes? 784 00:39:23,800 --> 00:39:24,120 Speaker 3: Though? 785 00:39:24,440 --> 00:39:27,399 Speaker 4: Are you getting paid from the AI right? Like you know, 786 00:39:28,120 --> 00:39:30,520 Speaker 4: I'm from Chicago and we had a store and it 787 00:39:30,560 --> 00:39:35,080 Speaker 4: was called Dominick's Right, and so Dominicks used Michael Jordan's 788 00:39:35,239 --> 00:39:39,840 Speaker 4: likeness to promote stakes and Michael Jordan gave them no 789 00:39:39,920 --> 00:39:42,359 Speaker 4: permission to do that, and he soothed them and won 790 00:39:42,480 --> 00:39:46,200 Speaker 4: a multi million dollar lawsuit from that. Because you cannot 791 00:39:46,400 --> 00:39:51,799 Speaker 4: use a celebrity likeness without their permission for commercial purposes. 792 00:39:51,480 --> 00:39:53,240 Speaker 5: Especially when in Chicago. 793 00:39:53,719 --> 00:39:55,759 Speaker 4: You know, I actually think he took the money he 794 00:39:55,840 --> 00:39:58,600 Speaker 4: won from the lawsuit and opened the steakhouse in Chicago 795 00:39:58,719 --> 00:40:01,000 Speaker 4: and now Dominicks is no where else to be found. 796 00:40:01,800 --> 00:40:04,440 Speaker 5: Yeah, So is there a time. 797 00:40:04,520 --> 00:40:07,640 Speaker 6: Because I mean, we've gotten emails when you have to 798 00:40:07,680 --> 00:40:10,320 Speaker 6: actually renew the trademark. Do they expire at some point? 799 00:40:10,360 --> 00:40:12,960 Speaker 6: And what is that process like when you have to 800 00:40:13,320 --> 00:40:13,839 Speaker 6: renew it. 801 00:40:14,000 --> 00:40:18,000 Speaker 4: Yeah, that's a good question. So unlike your annual reports, 802 00:40:18,000 --> 00:40:19,560 Speaker 4: because a lot of people think, well, I got to 803 00:40:19,560 --> 00:40:21,440 Speaker 4: do this every year like I do my you know, 804 00:40:21,480 --> 00:40:26,600 Speaker 4: my corporations and things. No, it's a trademark registration. After 805 00:40:26,640 --> 00:40:29,920 Speaker 4: you have it registered, you have to maintain the registration 806 00:40:30,000 --> 00:40:32,920 Speaker 4: between your fifth and six year anniversary, and then your 807 00:40:33,120 --> 00:40:36,920 Speaker 4: ninth and tenth year anniversary, and then every ten years after. Right, 808 00:40:37,200 --> 00:40:39,960 Speaker 4: So what you're showing the government is that you're still 809 00:40:40,080 --> 00:40:42,520 Speaker 4: using a brand. So remember I told you guys earlier, 810 00:40:42,920 --> 00:40:46,080 Speaker 4: Coca Cola was registered in eighteen ninety three. Now the 811 00:40:46,120 --> 00:40:48,759 Speaker 4: thing is Coca Cola when they filed the trademark, they 812 00:40:48,800 --> 00:40:52,279 Speaker 4: filed it for their actual logo at the time, Right, 813 00:40:52,320 --> 00:40:54,759 Speaker 4: with the curse of writing and things like that. So 814 00:40:54,840 --> 00:40:57,560 Speaker 4: now every ten years, Coca Cola have to show that 815 00:40:57,600 --> 00:41:01,040 Speaker 4: they're still using that same logo in order to keep 816 00:41:01,040 --> 00:41:04,880 Speaker 4: that historically mark trademark. And so sometimes you'll see them 817 00:41:04,880 --> 00:41:06,920 Speaker 4: come out with a retro line and things like that, 818 00:41:06,960 --> 00:41:09,800 Speaker 4: and that's to continue to show the actual use. And 819 00:41:10,200 --> 00:41:12,200 Speaker 4: you know, sometimes we get on this topic because people 820 00:41:12,360 --> 00:41:14,800 Speaker 4: be like, but should I trademark my logo or should 821 00:41:14,840 --> 00:41:16,040 Speaker 4: I just trademark my name? 822 00:41:16,200 --> 00:41:16,399 Speaker 3: Right? 823 00:41:16,760 --> 00:41:19,560 Speaker 4: And I say, sometimes you should do both. It depends. 824 00:41:19,719 --> 00:41:22,560 Speaker 4: But the thing is when you just do your logo, 825 00:41:23,120 --> 00:41:26,240 Speaker 4: that's the brand, that's the trademark. So it's so important 826 00:41:26,239 --> 00:41:29,480 Speaker 4: like a McDonald's. McDonald's did the trademark and stand their 827 00:41:29,600 --> 00:41:32,840 Speaker 4: characters where they own McDonald's and steering their characters, but 828 00:41:32,920 --> 00:41:35,520 Speaker 4: they also own the logo with the golden archers for 829 00:41:35,719 --> 00:41:39,600 Speaker 4: McDonald's because McDonald's has changed their logos about nine different 830 00:41:39,640 --> 00:41:42,640 Speaker 4: times over the past seventy years. So a trademark will 831 00:41:42,719 --> 00:41:44,480 Speaker 4: last as long as you use that, you will not 832 00:41:44,560 --> 00:41:46,440 Speaker 4: lose it. But you do have to keep up the 833 00:41:46,480 --> 00:41:51,480 Speaker 4: registration mating and you pay, you pay absolutely. But here's 834 00:41:51,480 --> 00:41:53,800 Speaker 4: the thing, because I know why you're asking that question 835 00:41:53,960 --> 00:41:56,840 Speaker 4: because you're probably getting a lot of spam mail asking 836 00:41:56,880 --> 00:41:59,719 Speaker 4: you to pay these random people. So you got to 837 00:41:59,719 --> 00:42:03,400 Speaker 4: be care with that because Okay, when we file our trademarks, 838 00:42:03,440 --> 00:42:07,680 Speaker 4: the USPTO is public record, right, so all you're gonna 839 00:42:07,719 --> 00:42:09,960 Speaker 4: get all type of spam mail. You're gonna get all types. 840 00:42:10,120 --> 00:42:12,160 Speaker 4: And this is why it's important that you're represented by 841 00:42:12,160 --> 00:42:15,719 Speaker 4: an attorney because the government will never contact you. They're 842 00:42:15,760 --> 00:42:19,680 Speaker 4: gonna contact your attorney, right, but the spammers and the scammers, 843 00:42:19,920 --> 00:42:23,560 Speaker 4: they'll send you saying you gotta maintain your registration at 844 00:42:23,640 --> 00:42:26,480 Speaker 4: year four so you could go ahead and pay them. 845 00:42:26,680 --> 00:42:29,560 Speaker 4: And then now a lot of people trademarks get canceled 846 00:42:29,600 --> 00:42:32,080 Speaker 4: because they think they paid the government to maintain it 847 00:42:32,280 --> 00:42:34,799 Speaker 4: when they paid a scammer. So it's very important, and 848 00:42:34,880 --> 00:42:37,719 Speaker 4: I want to just say this, as of November of 849 00:42:37,800 --> 00:42:41,000 Speaker 4: twenty twenty three, they are now calling people when you 850 00:42:41,080 --> 00:42:44,240 Speaker 4: file your trademark because the government acts for your phone number. 851 00:42:44,400 --> 00:42:47,560 Speaker 4: They're calling demanding that you pay four hundred and twenty 852 00:42:47,600 --> 00:42:50,120 Speaker 4: five dollars or they're going to cancel your trademark. They're 853 00:42:50,160 --> 00:42:52,440 Speaker 4: acting like they're the government, and that type of do 854 00:42:52,560 --> 00:42:57,719 Speaker 4: not file for the scam hang up automatically and tell 855 00:42:57,800 --> 00:43:00,880 Speaker 4: them you know, you will contact the USPTO directly. A 856 00:43:00,880 --> 00:43:03,719 Speaker 4: government official from the USPTO would never demand you pay 857 00:43:03,760 --> 00:43:06,080 Speaker 4: them over the phone. You have to pay your fees 858 00:43:06,160 --> 00:43:07,000 Speaker 4: through the website. 859 00:43:07,280 --> 00:43:08,640 Speaker 3: So what's a service mark? 860 00:43:09,440 --> 00:43:12,680 Speaker 4: So a service mark is basically like I'm a lawyer, right, 861 00:43:12,800 --> 00:43:15,640 Speaker 4: and so I offer a service. It's just a word 862 00:43:15,680 --> 00:43:18,359 Speaker 4: you can use interchangeably with the trademark. So you can 863 00:43:18,400 --> 00:43:20,160 Speaker 4: say I have a service mark or a trademark. It 864 00:43:20,160 --> 00:43:20,680 Speaker 4: doesn't matter. 865 00:43:20,760 --> 00:43:21,359 Speaker 3: It's the same thing. 866 00:43:21,520 --> 00:43:24,839 Speaker 4: It's the same thing. Yeah, but you wouldn't say a 867 00:43:24,960 --> 00:43:27,080 Speaker 4: service mark for a product. Basically. 868 00:43:28,320 --> 00:43:33,000 Speaker 6: What about So we got the different categories here, But 869 00:43:33,239 --> 00:43:36,399 Speaker 6: some of these brands are global and so the international 870 00:43:36,400 --> 00:43:40,120 Speaker 6: trademark this is something that people have little to know 871 00:43:40,120 --> 00:43:43,400 Speaker 6: knowledge about, right, And having to trademark internationally requires a 872 00:43:43,400 --> 00:43:46,399 Speaker 6: lot of things capital number one, but making sure you have. 873 00:43:46,640 --> 00:43:49,359 Speaker 5: The trademark in each different country. So about that. 874 00:43:49,360 --> 00:43:52,879 Speaker 4: Process that is so very important, especially if you are 875 00:43:53,080 --> 00:43:57,520 Speaker 4: going to have an international brand. Right. I'm working with 876 00:43:57,520 --> 00:43:59,839 Speaker 4: some clients in Ghana right now that has a really 877 00:44:00,080 --> 00:44:02,480 Speaker 4: huge brand where they do a really big festival and 878 00:44:02,800 --> 00:44:05,319 Speaker 4: you know a lot of US are going over there 879 00:44:05,320 --> 00:44:08,040 Speaker 4: for the festival in December, right, And so it's not 880 00:44:08,120 --> 00:44:13,440 Speaker 4: only important, yes, but it's so important that you know, 881 00:44:13,480 --> 00:44:17,200 Speaker 4: we protect that brand not only here in the States 882 00:44:17,239 --> 00:44:20,520 Speaker 4: but also in Africa as well. But the thing is, 883 00:44:20,640 --> 00:44:25,400 Speaker 4: so there is a there's a treaty that the government 884 00:44:25,480 --> 00:44:28,680 Speaker 4: has what about eighty other different countries where you can 885 00:44:28,719 --> 00:44:31,520 Speaker 4: actually it's called the Majria Protocol where you can actually 886 00:44:31,520 --> 00:44:33,600 Speaker 4: when you file your trademark with the US, you can 887 00:44:33,640 --> 00:44:36,719 Speaker 4: apply with all these different countries, but you have to 888 00:44:36,719 --> 00:44:39,520 Speaker 4: pay all these different country fees and things like that. 889 00:44:39,840 --> 00:44:43,279 Speaker 4: Now that is available to you. I don't recommend it. 890 00:44:43,520 --> 00:44:46,560 Speaker 4: The reason I don't recommend it is because each country 891 00:44:46,640 --> 00:44:49,399 Speaker 4: has their own laws, they have their own different processes, 892 00:44:49,800 --> 00:44:52,480 Speaker 4: and also too, we want to clear those marks in 893 00:44:52,600 --> 00:44:55,440 Speaker 4: those countries. So when I have a client that wants 894 00:44:55,480 --> 00:44:59,319 Speaker 4: to do an international brand, we hire local council in 895 00:44:59,360 --> 00:45:02,040 Speaker 4: those countries trees and you'll be surprised. Like we did 896 00:45:02,080 --> 00:45:05,960 Speaker 4: a trademark in India and just because of the conversion rate, 897 00:45:06,120 --> 00:45:09,160 Speaker 4: it was very affordable for my client to do what 898 00:45:09,239 --> 00:45:11,880 Speaker 4: he needed to do in there. But it's just a 899 00:45:12,000 --> 00:45:15,440 Speaker 4: different process and you know, we want someone local of 900 00:45:15,480 --> 00:45:18,000 Speaker 4: the land so that they can guide us and counsel us. 901 00:45:18,080 --> 00:45:18,279 Speaker 3: Right. 902 00:45:18,320 --> 00:45:20,399 Speaker 4: I wouldn't be a good attorney if I say, yeah, 903 00:45:20,440 --> 00:45:23,839 Speaker 4: let's just put it through the system and not blindly. Right. 904 00:45:23,880 --> 00:45:26,160 Speaker 4: We need to clear that and we need counsel and 905 00:45:26,200 --> 00:45:28,279 Speaker 4: advisement from that region to help us with that. 906 00:45:28,560 --> 00:45:30,680 Speaker 3: So how much does it cost to trademark something? 907 00:45:31,520 --> 00:45:33,560 Speaker 4: So it could cost well, let me tell you this. 908 00:45:33,680 --> 00:45:37,080 Speaker 4: The balance fees with the government starts at two hundred 909 00:45:37,120 --> 00:45:39,040 Speaker 4: and fifty dollars and can go up to like four 910 00:45:39,080 --> 00:45:42,879 Speaker 4: to twenty five, right, depending on who you work with. Right, 911 00:45:42,960 --> 00:45:46,000 Speaker 4: there's a you know attorneys that charge you know from 912 00:45:46,040 --> 00:45:47,800 Speaker 4: here all the way to five thousand dollars. And I 913 00:45:47,840 --> 00:45:49,520 Speaker 4: can tell you what we charge at our firm. We 914 00:45:49,600 --> 00:45:53,080 Speaker 4: charged fifteen hundred dollars to trademark a mark. That includes 915 00:45:53,120 --> 00:45:56,520 Speaker 4: the filing, that includes the class, and that includes us 916 00:45:56,520 --> 00:45:59,680 Speaker 4: doing the research. What's the class that's that's the forty 917 00:45:59,680 --> 00:46:02,000 Speaker 4: five so one class, right, and so if they want 918 00:46:02,080 --> 00:46:05,080 Speaker 4: us to add additional classes, it's an additional thousand dollars. 919 00:46:05,280 --> 00:46:08,600 Speaker 5: I want to do media education apparel three classes. 920 00:46:08,560 --> 00:46:14,279 Speaker 4: Fifteen because media actually falls under the same class as education, right, 921 00:46:14,360 --> 00:46:16,960 Speaker 4: So like, well, so my fair, okay, I'll tell you. 922 00:46:17,360 --> 00:46:20,759 Speaker 4: My favorite class is Class forty one and it's the 923 00:46:20,960 --> 00:46:24,400 Speaker 4: education and Entertainment class, right, And so some of my 924 00:46:24,480 --> 00:46:27,120 Speaker 4: clients love me and the reason being is because they'll 925 00:46:27,120 --> 00:46:28,840 Speaker 4: come to me and be like, Rosina, I want to 926 00:46:28,920 --> 00:46:31,680 Speaker 4: trademark for coaching because I'm a coach. I'll be like, okay, 927 00:46:31,880 --> 00:46:34,800 Speaker 4: but you also have a podcast, you also have this course. 928 00:46:34,880 --> 00:46:39,040 Speaker 4: You're also educating people, you do events, You're hiring people 929 00:46:39,080 --> 00:46:41,279 Speaker 4: to come speak, and all that can be covered under 930 00:46:41,320 --> 00:46:42,440 Speaker 4: that one class. 931 00:46:43,080 --> 00:46:48,440 Speaker 3: So okay, So people can do it themselves though too, right, 932 00:46:48,520 --> 00:46:49,239 Speaker 3: Like people can. 933 00:46:50,760 --> 00:46:52,239 Speaker 4: Well see, I didn't want to say they name, but 934 00:46:52,280 --> 00:46:55,800 Speaker 4: you said it, so since you said their name, I 935 00:46:55,840 --> 00:47:00,479 Speaker 4: don't fall short there as well. And they because they're 936 00:47:00,520 --> 00:47:04,479 Speaker 4: not gonna offer you legal counsel and advisement, they say 937 00:47:04,520 --> 00:47:07,319 Speaker 4: you can pay more for that and they'll connect you 938 00:47:07,400 --> 00:47:11,160 Speaker 4: with someone. Right. But it's it's it's kind of chaotic 939 00:47:11,280 --> 00:47:14,920 Speaker 4: because you don't have that relationship, you know. And people 940 00:47:14,960 --> 00:47:18,000 Speaker 4: always ask us what's the difference between you and legal 941 00:47:18,080 --> 00:47:20,600 Speaker 4: Zoom and I tell them the value is in a relationship. 942 00:47:20,880 --> 00:47:23,279 Speaker 4: You know, I run a law firm, right, I care 943 00:47:23,320 --> 00:47:27,520 Speaker 4: about my clients, and you know I'm promoting my client's business. 944 00:47:27,560 --> 00:47:30,400 Speaker 4: My client success is my success. Right. If I'm in 945 00:47:30,440 --> 00:47:33,600 Speaker 4: a situation where I can present an opportunity to someone 946 00:47:33,640 --> 00:47:36,320 Speaker 4: who can help bring my client the loan, I'm gonna 947 00:47:36,360 --> 00:47:39,359 Speaker 4: do that for my client. Right. But also too, I'm like, 948 00:47:39,440 --> 00:47:43,520 Speaker 4: so with those type of companies, you're filling out that paperwork, right, 949 00:47:43,880 --> 00:47:46,279 Speaker 4: and they're gonna just take the information you gave them 950 00:47:46,320 --> 00:47:49,000 Speaker 4: and put it into the system. Right. But again, like 951 00:47:49,040 --> 00:47:50,520 Speaker 4: I just said, I have clients come to me and 952 00:47:50,520 --> 00:47:52,320 Speaker 4: be like Roseene, I'm doing I want to do coaching, 953 00:47:52,600 --> 00:47:55,160 Speaker 4: But then I see so much more for them, right, 954 00:47:55,200 --> 00:47:58,000 Speaker 4: So it's the custom made like you know, it's not 955 00:47:58,160 --> 00:48:02,719 Speaker 4: this cookie cutter service. I'm It's like me having my CPA, right, 956 00:48:03,200 --> 00:48:07,200 Speaker 4: I'm able to have conversations with my CPA, like, look, CPA, 957 00:48:08,239 --> 00:48:10,480 Speaker 4: I want to buy a house this year. And because 958 00:48:10,520 --> 00:48:12,840 Speaker 4: I want to buy a house, right, I need my 959 00:48:13,000 --> 00:48:16,400 Speaker 4: taxes to show you this. And I want my you know, 960 00:48:16,600 --> 00:48:19,520 Speaker 4: my business to show profit because I want to file 961 00:48:19,560 --> 00:48:21,440 Speaker 4: my taxes. Yes, I really don't want to pay a 962 00:48:21,480 --> 00:48:23,719 Speaker 4: lot of money, but in order to qualify to get 963 00:48:23,840 --> 00:48:26,920 Speaker 4: for this loan, I need, you know, my taxes to 964 00:48:26,960 --> 00:48:30,480 Speaker 4: look a certain type of way. So it's that value 965 00:48:30,560 --> 00:48:33,000 Speaker 4: of the relationship instead of somebody going and filing your 966 00:48:33,040 --> 00:48:35,799 Speaker 4: taxes and then writing everything off as a deduction and 967 00:48:35,840 --> 00:48:37,920 Speaker 4: now it looks like your business have no value. And 968 00:48:37,960 --> 00:48:41,160 Speaker 4: now it's like I look like a business owner who 969 00:48:41,239 --> 00:48:42,320 Speaker 4: is not generating money. 970 00:48:42,400 --> 00:48:50,200 Speaker 3: So okay, if somebody use your firm, right, so you're 971 00:48:51,000 --> 00:48:54,759 Speaker 3: probably not working with the person right directly correct, what's 972 00:48:54,760 --> 00:48:58,759 Speaker 3: the process? Somebody wants to file a trademark, walk me 973 00:48:58,760 --> 00:49:01,840 Speaker 3: through this process and they're going to receive. 974 00:49:01,719 --> 00:49:05,880 Speaker 4: That's a great question. So I have about fifteen team 975 00:49:05,920 --> 00:49:08,799 Speaker 4: members and sometimes I do get called in, but not 976 00:49:08,920 --> 00:49:11,839 Speaker 4: often because right now I am trying to master this 977 00:49:12,280 --> 00:49:15,840 Speaker 4: experience as a CEO, right and promote the business, promote 978 00:49:15,880 --> 00:49:18,440 Speaker 4: the firm, and be the educator and a voice for it. 979 00:49:18,800 --> 00:49:21,680 Speaker 4: But so when you book, you could start by either 980 00:49:21,719 --> 00:49:25,120 Speaker 4: booking a discovery call or just booking your trademark. We 981 00:49:25,239 --> 00:49:27,640 Speaker 4: have some great people because they watch my content. They 982 00:49:27,719 --> 00:49:29,799 Speaker 4: just book the trademark and then they will have an 983 00:49:29,800 --> 00:49:33,480 Speaker 4: onboarding call, right or they will if you have questions 984 00:49:33,520 --> 00:49:36,120 Speaker 4: before you book, you will have a discovery call and 985 00:49:36,200 --> 00:49:38,400 Speaker 4: it will be one of my team members who's not 986 00:49:38,520 --> 00:49:41,760 Speaker 4: an attorney that will just explain to you the general process, 987 00:49:41,840 --> 00:49:45,320 Speaker 4: like I kind of broke down here. Once that happens, 988 00:49:45,600 --> 00:49:47,880 Speaker 4: we will pass it along to our pair of legals 989 00:49:47,920 --> 00:49:50,919 Speaker 4: and then they will do the research right for the name, 990 00:49:51,000 --> 00:49:53,200 Speaker 4: They will prepare the letter and then it will be 991 00:49:53,239 --> 00:49:55,960 Speaker 4: reviewed by one of the attorneys and approved by one 992 00:49:56,000 --> 00:49:59,200 Speaker 4: of the attorneys, and then you will book will email 993 00:49:59,239 --> 00:50:02,120 Speaker 4: you your opinion letter with the search results with a 994 00:50:02,200 --> 00:50:04,600 Speaker 4: link to book a call with your attorney. So with 995 00:50:04,719 --> 00:50:07,440 Speaker 4: our office, you're actually going to have at least two calls, 996 00:50:07,719 --> 00:50:10,040 Speaker 4: one just to learn the general process. It's like an 997 00:50:10,080 --> 00:50:13,279 Speaker 4: onboarding call. The second you will have your actual one 998 00:50:13,320 --> 00:50:15,200 Speaker 4: on one consultation with an attorney. 999 00:50:15,320 --> 00:50:17,279 Speaker 3: Right, how many attorneys you have? 1000 00:50:17,400 --> 00:50:17,919 Speaker 4: I have three? 1001 00:50:18,280 --> 00:50:21,719 Speaker 3: Got three? So at some point in time, is that 1002 00:50:21,840 --> 00:50:24,080 Speaker 3: ever a relationship directly with the attorney. 1003 00:50:24,520 --> 00:50:26,879 Speaker 4: Yeah, when you're on that one on one call with them. 1004 00:50:26,960 --> 00:50:29,160 Speaker 3: No, what I'm saying like as far as so, like 1005 00:50:29,800 --> 00:50:32,280 Speaker 3: I have a lawyer, right, m H, real estate lawyer. 1006 00:50:32,719 --> 00:50:35,680 Speaker 3: I just talked to him directly. But if it's a 1007 00:50:35,719 --> 00:50:39,560 Speaker 3: big firm, I probably wouldn't have that personal relationship. I 1008 00:50:39,640 --> 00:50:41,160 Speaker 3: might talk to him like once a year. 1009 00:50:41,440 --> 00:50:43,759 Speaker 4: Yeah, So let me so I know you guys, was 1010 00:50:43,800 --> 00:50:47,120 Speaker 4: at Rachel Rogers conference and you guys interviewed Rachel, right. 1011 00:50:47,120 --> 00:50:50,439 Speaker 4: So Rachel was my first coach, right, And I told 1012 00:50:50,520 --> 00:50:53,560 Speaker 4: Rachel and we fought back and forth, and I was like, Rachel, 1013 00:50:53,560 --> 00:50:55,920 Speaker 4: I got to talk to every single client. And she 1014 00:50:56,080 --> 00:50:57,880 Speaker 4: was like, well, how are you going to make a 1015 00:50:57,920 --> 00:51:00,560 Speaker 4: million dollars in your business? Because you can't talk to 1016 00:51:00,600 --> 00:51:04,279 Speaker 4: every single client. It's just not possible. Right. And so 1017 00:51:04,520 --> 00:51:09,200 Speaker 4: because we represent entrepreneurs, some of them understand that and 1018 00:51:09,280 --> 00:51:11,720 Speaker 4: some of them don't. And so as a business owner, 1019 00:51:11,760 --> 00:51:13,799 Speaker 4: which she taught me, and I, you know, I give 1020 00:51:13,840 --> 00:51:15,640 Speaker 4: it to her because I didn't want to let that 1021 00:51:15,719 --> 00:51:18,319 Speaker 4: part go. I was like, I gotta talk to everybody. 1022 00:51:18,680 --> 00:51:21,759 Speaker 4: And she was like, no, Rosina, you can't talk to everybody. 1023 00:51:21,800 --> 00:51:24,120 Speaker 4: And she was right. And we thought about this for 1024 00:51:24,160 --> 00:51:29,160 Speaker 4: like five months, right, And but it was the best 1025 00:51:29,200 --> 00:51:32,239 Speaker 4: advice she could have given me, because if I can 1026 00:51:32,320 --> 00:51:34,680 Speaker 4: own like, I couldn't have grew the firm the way 1027 00:51:34,719 --> 00:51:38,520 Speaker 4: I grew on it, right, I can't employ fifteen different people, right, 1028 00:51:38,560 --> 00:51:42,040 Speaker 4: which I think is more bigger and it's a bigger impact. 1029 00:51:42,160 --> 00:51:45,640 Speaker 4: And also I would say this the firm is ranked 1030 00:51:45,719 --> 00:51:50,640 Speaker 4: number forty out of over twenty eight thousand law firms, 1031 00:51:50,680 --> 00:51:53,759 Speaker 4: not because of me doing the work, but because of 1032 00:51:53,800 --> 00:51:57,239 Speaker 4: what my team has done. Right, I'm ranked number fifteen 1033 00:51:57,280 --> 00:52:00,680 Speaker 4: out over thirty three thousand trademark attorneys. Now just because 1034 00:52:00,680 --> 00:52:02,960 Speaker 4: of me. I didn't do this by myself. It's because 1035 00:52:02,960 --> 00:52:05,560 Speaker 4: of my team. And so what I understand as a 1036 00:52:05,640 --> 00:52:09,919 Speaker 4: CEO and a business owner is everybody is not your client. Right. 1037 00:52:10,239 --> 00:52:12,640 Speaker 4: So I do have some clients from the very beginning 1038 00:52:12,680 --> 00:52:15,319 Speaker 4: who like Rosina, I only want to deal with you, right, 1039 00:52:15,400 --> 00:52:18,759 Speaker 4: And sometimes I'm like, look, you might fall out thet 1040 00:52:18,920 --> 00:52:22,920 Speaker 4: I gotta solidified process. And these numbers where I'm ranked, 1041 00:52:23,239 --> 00:52:27,160 Speaker 4: they come from the USPTO data. It's numbers, right, jay 1042 00:52:27,200 --> 00:52:30,680 Speaker 4: Z said, Ma allied women lot numbers don't right, And 1043 00:52:30,760 --> 00:52:33,680 Speaker 4: so I don't want you to fall out that process 1044 00:52:33,800 --> 00:52:36,960 Speaker 4: that I created. Right. My job as the CEO right 1045 00:52:37,000 --> 00:52:39,360 Speaker 4: now is to make sure that my team is having 1046 00:52:39,400 --> 00:52:42,360 Speaker 4: a great experience working as my team, so that my 1047 00:52:42,480 --> 00:52:45,640 Speaker 4: clients have an even better experience as my clients. Right. 1048 00:52:46,040 --> 00:52:50,200 Speaker 4: And so I think too, you know, I have to 1049 00:52:50,280 --> 00:52:53,680 Speaker 4: defend this all the time as a black woman as 1050 00:52:53,680 --> 00:52:57,560 Speaker 4: a CEO. Right, But when you look at other larger 1051 00:52:57,640 --> 00:53:00,680 Speaker 4: law firms and other people that are no, I are color. 1052 00:53:00,760 --> 00:53:04,040 Speaker 4: You're not talking to the CEO, You're not working directly 1053 00:53:04,080 --> 00:53:06,680 Speaker 4: with the person name on the door, right, And so 1054 00:53:07,200 --> 00:53:10,440 Speaker 4: I had to shift my mindset. And now even in 1055 00:53:10,560 --> 00:53:14,839 Speaker 4: my marketing and speaking and talking, I'm educating. I'm speaking right. 1056 00:53:15,120 --> 00:53:15,319 Speaker 6: You know. 1057 00:53:15,480 --> 00:53:17,640 Speaker 4: There was another coach I had. She said, you know, 1058 00:53:18,000 --> 00:53:20,360 Speaker 4: you got to call out Lazarus name. You got to 1059 00:53:20,440 --> 00:53:22,960 Speaker 4: speak directly to the clients you want to work with. 1060 00:53:23,280 --> 00:53:25,080 Speaker 4: You give what I'm saying. And so there are some 1061 00:53:25,120 --> 00:53:27,399 Speaker 4: people be like, I just want to work with you. Well, 1062 00:53:27,480 --> 00:53:29,440 Speaker 4: you know sometimes I have events and things like that 1063 00:53:29,520 --> 00:53:31,880 Speaker 4: pull up on me. On an event. We can never work. 1064 00:53:31,960 --> 00:53:34,360 Speaker 4: You know, we can take pictures together, but I really 1065 00:53:34,360 --> 00:53:36,000 Speaker 4: need you to work with my team because it's just 1066 00:53:36,000 --> 00:53:37,760 Speaker 4: going to be a better client experience. 1067 00:53:38,719 --> 00:53:42,280 Speaker 5: We appreciate that, and we appreciate the jay Z reference. 1068 00:53:42,280 --> 00:53:42,680 Speaker 3: Of course. 1069 00:53:43,160 --> 00:53:46,200 Speaker 6: So in order for the client to be prepared for 1070 00:53:46,239 --> 00:53:49,440 Speaker 6: this call, right, I'm sure you're over five thousand trademarks 1071 00:53:49,520 --> 00:53:51,960 Speaker 6: you've ready filed. What are some of the mistakes that 1072 00:53:52,000 --> 00:53:54,640 Speaker 6: you're seeing from the client side before they even get 1073 00:53:54,640 --> 00:53:57,160 Speaker 6: to you, right, other than trying to do with themselves. 1074 00:53:57,440 --> 00:53:59,439 Speaker 6: But we got that, what are some of the things 1075 00:53:59,440 --> 00:54:02,000 Speaker 6: that you're seeing from your landscape that says, all right, 1076 00:54:02,160 --> 00:54:04,600 Speaker 6: you should have disprepared before you want to even get 1077 00:54:04,600 --> 00:54:05,320 Speaker 6: to this process. 1078 00:54:05,520 --> 00:54:08,640 Speaker 4: I think the biggest mistake that we see is that 1079 00:54:08,760 --> 00:54:12,360 Speaker 4: people have already did the incorporation. They already got the 1080 00:54:12,480 --> 00:54:14,560 Speaker 4: EI in number, and they like, I got the the 1081 00:54:14,640 --> 00:54:17,040 Speaker 4: irs gave me my EI in number, so I know 1082 00:54:17,160 --> 00:54:19,759 Speaker 4: it's good. They don't care nothing about your name. They 1083 00:54:19,800 --> 00:54:21,799 Speaker 4: just want your social Security numbers so they can say 1084 00:54:21,880 --> 00:54:24,520 Speaker 4: your tax bill, right, So they gied this CiU notice, 1085 00:54:24,520 --> 00:54:27,160 Speaker 4: so they seen your tax bill. So what we see 1086 00:54:27,320 --> 00:54:31,040 Speaker 4: is like people actually going out and building first, and 1087 00:54:31,080 --> 00:54:34,399 Speaker 4: then we have to have that harsh conversation with them 1088 00:54:34,520 --> 00:54:38,439 Speaker 4: actually rebranding or starting over, right. You know, it's it's 1089 00:54:38,560 --> 00:54:41,840 Speaker 4: very disheartening when we have to counsel clients through an 1090 00:54:41,880 --> 00:54:47,440 Speaker 4: actual phase out or a rebrand period because that can 1091 00:54:47,480 --> 00:54:50,959 Speaker 4: be mentally detrimental to them. Right, they're like, wait a minute, 1092 00:54:51,000 --> 00:54:53,440 Speaker 4: I gotta tear everything down that I did it. So 1093 00:54:53,920 --> 00:54:57,840 Speaker 4: it's important that we start with the research first, Like 1094 00:54:57,880 --> 00:55:00,720 Speaker 4: we want to clear the name first before we adopt 1095 00:55:00,760 --> 00:55:01,120 Speaker 4: the name. 1096 00:55:02,160 --> 00:55:08,759 Speaker 3: So being on social media, right, how has that affected 1097 00:55:08,800 --> 00:55:11,600 Speaker 3: your business? And how do you walk a thin line 1098 00:55:11,640 --> 00:55:16,920 Speaker 3: because it's like social media influencers sometimes are not taken 1099 00:55:17,000 --> 00:55:21,040 Speaker 3: serious in like the real business world, right, So how 1100 00:55:21,080 --> 00:55:22,560 Speaker 3: do you how do you navigate that? 1101 00:55:23,120 --> 00:55:26,520 Speaker 4: Yeah? So, and that's and that's hard, right, because I 1102 00:55:26,560 --> 00:55:29,719 Speaker 4: think one of the mistakes I made was building the 1103 00:55:29,760 --> 00:55:33,359 Speaker 4: business brand on the platform the biz Lawyer, right, and 1104 00:55:33,440 --> 00:55:35,840 Speaker 4: now trying to transform it because everybody do want to 1105 00:55:35,880 --> 00:55:38,000 Speaker 4: work with the biz Lawyer, right, But I'm like educating 1106 00:55:38,000 --> 00:55:39,879 Speaker 4: them and I speaker and we and things like that. 1107 00:55:40,280 --> 00:55:42,680 Speaker 4: But I know, and I know there was a case 1108 00:55:42,760 --> 00:55:45,440 Speaker 4: recently where like a young lady who was like a 1109 00:55:45,480 --> 00:55:49,080 Speaker 4: public official was trking into a loom or something and 1110 00:55:49,280 --> 00:55:51,600 Speaker 4: it was on social media and she, you know, she 1111 00:55:51,719 --> 00:55:55,160 Speaker 4: lost her seat as a public official. So for me, 1112 00:55:55,560 --> 00:55:58,759 Speaker 4: when I'm making decisions, I'm not just making decisions for 1113 00:55:58,920 --> 00:56:02,120 Speaker 4: Rosina anymore. I'm not making decisions for just me and 1114 00:56:02,200 --> 00:56:05,360 Speaker 4: my kids. I'm making decisions for my team and fifteen 1115 00:56:05,440 --> 00:56:08,920 Speaker 4: other families. And I'm also a brand representation of my 1116 00:56:09,080 --> 00:56:12,480 Speaker 4: client's brand, right, and so I don't you know, and 1117 00:56:12,520 --> 00:56:16,320 Speaker 4: I'm an attorney, so I hold that to a high standard. 1118 00:56:16,400 --> 00:56:19,319 Speaker 4: So you know, you're not gonna like sometimes I love 1119 00:56:19,360 --> 00:56:22,279 Speaker 4: trap music though, you know, sometimes that's my weakness, like. 1120 00:56:22,480 --> 00:56:23,560 Speaker 5: You know, it. 1121 00:56:25,280 --> 00:56:27,960 Speaker 4: Really is because I grew up in that as well. 1122 00:56:28,040 --> 00:56:30,000 Speaker 4: Like and you know, I have to turn on jay 1123 00:56:30,080 --> 00:56:32,880 Speaker 4: Z the streets is watching them, you know, to remind people, 1124 00:56:33,000 --> 00:56:35,320 Speaker 4: like you know what I'm saying, Like people will really 1125 00:56:35,520 --> 00:56:40,480 Speaker 4: play games with you, you know, and it it like so 1126 00:56:40,600 --> 00:56:44,440 Speaker 4: I and it's situations where you know, you see things 1127 00:56:44,480 --> 00:56:46,920 Speaker 4: and you want to, you know, react and respond, but 1128 00:56:47,000 --> 00:56:51,520 Speaker 4: it's like that's not for this, that's not the platform 1129 00:56:51,640 --> 00:56:54,040 Speaker 4: for this. And I'm an eighties baby. I don't do 1130 00:56:54,160 --> 00:56:56,799 Speaker 4: things on social media, right, I don't you know, if 1131 00:56:56,800 --> 00:56:59,160 Speaker 4: I have issues with people or anything, I either want 1132 00:56:59,200 --> 00:57:01,000 Speaker 4: to talk to you so you can hear my tone 1133 00:57:01,040 --> 00:57:03,960 Speaker 4: so you could feel me right, or I want to 1134 00:57:04,040 --> 00:57:06,239 Speaker 4: see you and we talk about it. I think a 1135 00:57:06,280 --> 00:57:09,879 Speaker 4: lot of times people things just get heightened and elevated 1136 00:57:10,080 --> 00:57:12,920 Speaker 4: because of how people use social media, and so I 1137 00:57:13,040 --> 00:57:15,920 Speaker 4: just try to keep it professional and keep it cute, 1138 00:57:16,080 --> 00:57:17,720 Speaker 4: and that's it. 1139 00:57:17,920 --> 00:57:20,280 Speaker 6: So when we talk about the other side of this, 1140 00:57:20,360 --> 00:57:23,360 Speaker 6: after we've got the trademark, we're protecting the trademark. 1141 00:57:23,400 --> 00:57:26,320 Speaker 5: But trademark infreshment is something that's real, it's real. So 1142 00:57:27,000 --> 00:57:27,760 Speaker 5: most people don't know. 1143 00:57:27,760 --> 00:57:29,400 Speaker 6: The process of that because it feels like every time 1144 00:57:29,400 --> 00:57:31,520 Speaker 6: you see something that's even remotely close to your business 1145 00:57:31,560 --> 00:57:33,440 Speaker 6: is like, we got to send a seats and assist. 1146 00:57:34,000 --> 00:57:34,880 Speaker 5: What is that process? 1147 00:57:34,920 --> 00:57:35,000 Speaker 3: Like? 1148 00:57:35,040 --> 00:57:37,040 Speaker 5: How long does that take? Because I mean it feels 1149 00:57:37,080 --> 00:57:38,960 Speaker 5: like it can go on for years. 1150 00:57:39,040 --> 00:57:42,200 Speaker 4: Yeah, So what I say is it's so very important 1151 00:57:42,200 --> 00:57:44,840 Speaker 4: that we watch our brands right because I think if 1152 00:57:44,880 --> 00:57:48,760 Speaker 4: we react sooner to the infringement, sometimes the infringe will 1153 00:57:48,800 --> 00:57:52,919 Speaker 4: be more readily to go away. But if we take 1154 00:57:52,960 --> 00:57:55,600 Speaker 4: a while and we don't respond to them, and we 1155 00:57:55,720 --> 00:57:57,800 Speaker 4: leave them for years to years to come and they 1156 00:57:57,840 --> 00:58:00,120 Speaker 4: then build the brand and look like ours now, now 1157 00:58:00,200 --> 00:58:02,320 Speaker 4: it's harder for them to tear you know, take it 1158 00:58:02,400 --> 00:58:04,920 Speaker 4: down right. So what I say, and we have a 1159 00:58:04,960 --> 00:58:08,000 Speaker 4: template that we give our clients, because we do charge 1160 00:58:08,000 --> 00:58:10,680 Speaker 4: for a cease and desist letter. It's fifteen hundred dollars 1161 00:58:10,720 --> 00:58:12,920 Speaker 4: to send the opposite side, and we might have to 1162 00:58:12,960 --> 00:58:14,640 Speaker 4: go back and forth with them and things like that, 1163 00:58:14,680 --> 00:58:17,000 Speaker 4: but we have a template that kind of says, look, 1164 00:58:17,400 --> 00:58:19,600 Speaker 4: I see you using my brand. If you don't stop 1165 00:58:19,680 --> 00:58:22,040 Speaker 4: using my brand, I'm gonna get my lawyer's off. It's 1166 00:58:22,040 --> 00:58:24,520 Speaker 4: a little nicer, you know, but you know, trying to 1167 00:58:24,560 --> 00:58:27,000 Speaker 4: talk to people, but I don't recommend it's sliding the 1168 00:58:27,040 --> 00:58:29,720 Speaker 4: people dym talm a boy, look that's my brand, take 1169 00:58:29,760 --> 00:58:32,320 Speaker 4: it down. You know, Like you gotta be professional because 1170 00:58:32,320 --> 00:58:35,320 Speaker 4: people are gonna act accordingly to how you come right, 1171 00:58:35,720 --> 00:58:39,480 Speaker 4: but also to what I would say is for infringement, 1172 00:58:39,720 --> 00:58:43,360 Speaker 4: it's so very important that you react right away because 1173 00:58:43,400 --> 00:58:46,840 Speaker 4: the lack of not doing anything or saying anything can 1174 00:58:46,920 --> 00:58:49,880 Speaker 4: turnish your brand and also you can possibly lose the 1175 00:58:49,960 --> 00:58:52,800 Speaker 4: rights to your brand. There is a company in California 1176 00:58:53,600 --> 00:58:56,080 Speaker 4: where they were like fit bug or something like that, 1177 00:58:56,240 --> 00:59:00,280 Speaker 4: and then once fitbit got really big, right you're if 1178 00:59:00,320 --> 00:59:02,160 Speaker 4: it bits. I don't know if they still around, but 1179 00:59:03,040 --> 00:59:05,280 Speaker 4: they tried to suit them for trademark in Frenchmen and 1180 00:59:05,280 --> 00:59:08,040 Speaker 4: they were the first ones. But in the government, I 1181 00:59:08,040 --> 00:59:10,280 Speaker 4: mean the course said well, why you've been all this time? 1182 00:59:10,360 --> 00:59:12,320 Speaker 4: They said, well, we wanted to just see first if 1183 00:59:12,320 --> 00:59:14,080 Speaker 4: they were going to be successful, and they said no, 1184 00:59:14,160 --> 00:59:17,560 Speaker 4: you can't wait to someone successful to stop them, and 1185 00:59:18,040 --> 00:59:20,840 Speaker 4: they wasn't. And also there's a defense in where we 1186 00:59:20,960 --> 00:59:23,960 Speaker 4: call a lack of acquiescence. You consent it to my 1187 00:59:24,080 --> 00:59:26,280 Speaker 4: youse just because you didn't do anything. 1188 00:59:27,440 --> 00:59:30,560 Speaker 3: So okay, So for your business, what's the next elevation 1189 00:59:31,080 --> 00:59:32,720 Speaker 3: where you can see yourself going. 1190 00:59:33,840 --> 00:59:38,920 Speaker 4: That's a good question. I you know, there is a 1191 00:59:39,000 --> 00:59:41,760 Speaker 4: place where I feel like, you know, and I don't 1192 00:59:41,760 --> 00:59:44,320 Speaker 4: want to say it's like a sense of entitlement or 1193 00:59:44,360 --> 00:59:47,360 Speaker 4: anything like that, but I'm like, damn, we like right 1194 00:59:47,560 --> 00:59:50,800 Speaker 4: in the top one percent in the count. 1195 00:59:51,200 --> 00:59:52,640 Speaker 3: Get how does that work? 1196 00:59:52,800 --> 00:59:55,800 Speaker 4: So they actually pull all the data from the USPTO 1197 00:59:56,120 --> 00:59:59,200 Speaker 4: and they pull it based on your success rate, right, 1198 00:59:59,480 --> 01:00:02,680 Speaker 4: So they like how many? So there are other companies 1199 01:00:02,680 --> 01:00:05,720 Speaker 4: that you have mentioned, right, and they score you right, 1200 01:00:05,800 --> 01:00:07,920 Speaker 4: And so they will score you based on one hundred 1201 01:00:08,000 --> 01:00:11,000 Speaker 4: percent scale. So a lot of companies spout a whole 1202 01:00:11,000 --> 01:00:14,160 Speaker 4: bunch of trademarks, but they don't get them successfully registered, right, 1203 01:00:14,400 --> 01:00:17,520 Speaker 4: So their score might be a thirty seven, right, Whereas 1204 01:00:17,600 --> 01:00:20,680 Speaker 4: we're fouling a lot of trademarks and our success rate 1205 01:00:20,760 --> 01:00:24,000 Speaker 4: is very hot because we're getting them registered right. So 1206 01:00:24,040 --> 01:00:26,600 Speaker 4: that's why we do the research, we do the consultation 1207 01:00:26,720 --> 01:00:31,280 Speaker 4: and things like that. And so with that being said, 1208 01:00:31,400 --> 01:00:33,800 Speaker 4: and with us where we're ranking. You know, I was 1209 01:00:33,840 --> 01:00:36,800 Speaker 4: at a place where I was in a room with 1210 01:00:36,880 --> 01:00:40,640 Speaker 4: corporate counsel because the one thing I think is troubling 1211 01:00:40,680 --> 01:00:44,040 Speaker 4: for a lot of black business owners is sustainability, right? 1212 01:00:44,400 --> 01:00:47,400 Speaker 4: How do you sustain your business? Right? And so I 1213 01:00:47,520 --> 01:00:49,520 Speaker 4: just told you guys, we try to charge a flat 1214 01:00:49,560 --> 01:00:53,760 Speaker 4: feed rate. And you know, they said, you know, black 1215 01:00:53,800 --> 01:00:57,720 Speaker 4: women were the fastest growing entrepreneurs, but we're also the 1216 01:00:57,800 --> 01:01:00,600 Speaker 4: fastest growing to have our business is shut down, right. 1217 01:01:00,800 --> 01:01:04,320 Speaker 4: My business has been open for eleven years. But sustainability 1218 01:01:04,400 --> 01:01:07,120 Speaker 4: is something that we do struggle with because we charge 1219 01:01:07,160 --> 01:01:10,040 Speaker 4: a flat fee rate and we represent clients who really 1220 01:01:10,360 --> 01:01:13,160 Speaker 4: they're just starting their business out. And so, you know, 1221 01:01:13,480 --> 01:01:15,240 Speaker 4: I was like, Okay, so I'm in this room with 1222 01:01:15,280 --> 01:01:17,840 Speaker 4: corporate councils in Chicago. It's like one hundred and fifty 1223 01:01:18,760 --> 01:01:23,360 Speaker 4: councils in their represent big corporations, and you know, they're 1224 01:01:23,400 --> 01:01:27,880 Speaker 4: talking about diversity and there's a panel of diversity inclusion. 1225 01:01:28,440 --> 01:01:32,360 Speaker 4: But on the panel, you know, Meta is represented Capital One, 1226 01:01:32,480 --> 01:01:35,160 Speaker 4: I think it was a big clothing brand and a 1227 01:01:35,240 --> 01:01:37,800 Speaker 4: law firm, and they're asking them questions of how do 1228 01:01:37,840 --> 01:01:41,040 Speaker 4: they make sure that they're getting diversity inclusion And they 1229 01:01:41,120 --> 01:01:44,120 Speaker 4: talk about how they go hire the law firms or whatever, 1230 01:01:44,160 --> 01:01:46,840 Speaker 4: and they're making sure that the law firms actually have 1231 01:01:47,520 --> 01:01:52,360 Speaker 4: diverse associates or attorneys working within the law firm, and 1232 01:01:52,440 --> 01:01:55,680 Speaker 4: so I stood up and I said, well, hey, my 1233 01:01:55,760 --> 01:01:58,600 Speaker 4: name is Rosina Pears, and I am actually a black 1234 01:01:58,800 --> 01:02:02,880 Speaker 4: female owner of a trademark law firm, and we are 1235 01:02:02,960 --> 01:02:05,640 Speaker 4: actually ranked in the top one percent of the country 1236 01:02:05,640 --> 01:02:08,680 Speaker 4: when it comes to trademarks. I said, you know, Capital One, 1237 01:02:08,760 --> 01:02:12,280 Speaker 4: I don't know how much your trademark portfolio budget is, 1238 01:02:12,320 --> 01:02:14,480 Speaker 4: but I know you know, Visa has about a thirty 1239 01:02:14,480 --> 01:02:17,920 Speaker 4: five million dollar budget for their trademarks a year. I 1240 01:02:18,040 --> 01:02:20,959 Speaker 4: just wanted to know, like, how can our firm get 1241 01:02:21,120 --> 01:02:23,560 Speaker 4: business from a company like yours? 1242 01:02:23,680 --> 01:02:23,880 Speaker 3: Right? 1243 01:02:24,160 --> 01:02:25,560 Speaker 4: And they said, well, you just got to come in 1244 01:02:25,640 --> 01:02:28,000 Speaker 4: room like this and meet people and network with people. 1245 01:02:28,320 --> 01:02:31,320 Speaker 4: But after that panel, everybody just walked out and walked 1246 01:02:31,320 --> 01:02:34,480 Speaker 4: out the door, right. So I think that's the struggle, 1247 01:02:34,680 --> 01:02:38,120 Speaker 4: you know, when it comes to sustainability of black owned 1248 01:02:38,120 --> 01:02:41,160 Speaker 4: businesses and things like that, being able to tap into, 1249 01:02:41,440 --> 01:02:43,960 Speaker 4: you know, different corporations in order to get money. So 1250 01:02:44,000 --> 01:02:47,760 Speaker 4: we're looking for corporate clients so that we can also 1251 01:02:47,960 --> 01:02:51,320 Speaker 4: help and provide better resources to our small business owner 1252 01:02:51,600 --> 01:02:52,760 Speaker 4: through government funding. 1253 01:02:53,040 --> 01:02:56,040 Speaker 6: Yeah, part of sustainability is you got to have profitability, 1254 01:02:56,520 --> 01:03:01,840 Speaker 6: so that it's very important, like this is a niche. 1255 01:03:01,640 --> 01:03:02,400 Speaker 3: Part of law. 1256 01:03:02,840 --> 01:03:06,120 Speaker 5: So are you as part of the rankings of you 1257 01:03:06,200 --> 01:03:06,840 Speaker 5: being so high? 1258 01:03:07,000 --> 01:03:11,120 Speaker 6: Is it the affordability that you put inside the system 1259 01:03:11,240 --> 01:03:13,560 Speaker 6: or how have you set prices to make sure that 1260 01:03:14,080 --> 01:03:16,600 Speaker 6: you could be representative of our community and obviously attract 1261 01:03:16,600 --> 01:03:17,600 Speaker 6: corporate clients as well. 1262 01:03:17,680 --> 01:03:21,520 Speaker 4: Yeah, so it is. So that's the thing. So with 1263 01:03:21,720 --> 01:03:25,680 Speaker 4: my fees, they always have been affordable, right always, Like 1264 01:03:25,880 --> 01:03:27,960 Speaker 4: I can remember back where I'm not even gonna say 1265 01:03:27,960 --> 01:03:30,400 Speaker 4: the number I used to charge when it was just me, right, 1266 01:03:31,680 --> 01:03:34,760 Speaker 4: but you know, I think fifteen hundred dollars is very 1267 01:03:34,800 --> 01:03:38,000 Speaker 4: affordable for a small business owners starting their business, right, 1268 01:03:38,320 --> 01:03:40,400 Speaker 4: I know, you know different ways. And I always tell 1269 01:03:40,440 --> 01:03:42,600 Speaker 4: people they be like, or I saw, how am I 1270 01:03:42,680 --> 01:03:44,400 Speaker 4: I get to get the money? Well, right now, we 1271 01:03:44,480 --> 01:03:47,240 Speaker 4: have a program called a firm that will actually kind 1272 01:03:47,280 --> 01:03:48,960 Speaker 4: of like have to pay where you can you know, 1273 01:03:49,160 --> 01:03:52,120 Speaker 4: apply for that. But what I also tell them is, look, 1274 01:03:52,160 --> 01:03:54,440 Speaker 4: as an entrepreneur, you're gonna have to be creative when 1275 01:03:54,440 --> 01:03:57,480 Speaker 4: it comes to raising capital. Right, That's just the that's 1276 01:03:57,560 --> 01:04:00,480 Speaker 4: just have to be something within you and you have 1277 01:04:00,560 --> 01:04:02,960 Speaker 4: to learn that and master that fast because if you 1278 01:04:03,000 --> 01:04:07,160 Speaker 4: plan on having a team, payroll, product, delivery, inventory, you're 1279 01:04:07,160 --> 01:04:09,920 Speaker 4: gonna have to figure out how to raise capital right, 1280 01:04:10,000 --> 01:04:11,920 Speaker 4: and so one thing you want to do is just 1281 01:04:11,960 --> 01:04:15,160 Speaker 4: make sure your foundation is right by starting with a lawyer. 1282 01:04:15,200 --> 01:04:17,840 Speaker 4: And I think our firm fees are very affordable, but 1283 01:04:18,080 --> 01:04:21,200 Speaker 4: also too like a visa. Like if we can just 1284 01:04:21,280 --> 01:04:24,600 Speaker 4: get you know, heck a million dollars of that thirty 1285 01:04:24,600 --> 01:04:28,120 Speaker 4: five million dollar budget, that will be a tremendous help 1286 01:04:28,160 --> 01:04:30,720 Speaker 4: to our business. And we have shown and proven that 1287 01:04:30,800 --> 01:04:33,760 Speaker 4: we can handle this type of work in our niche area. 1288 01:04:34,880 --> 01:04:37,160 Speaker 3: Oh we thank you for coming. 1289 01:04:37,440 --> 01:04:38,200 Speaker 4: Thank you. 1290 01:04:38,480 --> 01:04:42,000 Speaker 3: How can the people contact you? What's the website? Social 1291 01:04:42,120 --> 01:04:42,960 Speaker 3: and all that stuff? 1292 01:04:43,080 --> 01:04:46,440 Speaker 4: Yeah, so follow me on Instagram at the bist Lawyer. 1293 01:04:46,560 --> 01:04:48,480 Speaker 4: I have to be honest, I am not good with 1294 01:04:48,880 --> 01:04:51,440 Speaker 4: other social media handles right now, but my team is 1295 01:04:51,480 --> 01:04:54,960 Speaker 4: getting me there. But we all on LinkedIn and Facebook 1296 01:04:55,000 --> 01:04:57,439 Speaker 4: as well. But also go to secure the Brand dot 1297 01:04:57,480 --> 01:05:00,480 Speaker 4: com and you can book a discovery calls to the 1298 01:05:00,560 --> 01:05:03,880 Speaker 4: team or just get your trademark started with us. 1299 01:05:04,200 --> 01:05:06,200 Speaker 3: There you have it, ladies and gentlemen. Thank you, guys, 1300 01:05:06,320 --> 01:05:07,479 Speaker 3: rock once to see you next week. 1301 01:05:07,800 --> 01:05:08,760 Speaker 5: Peace Peace. 1302 01:05:09,360 --> 01:05:13,040 Speaker 1: An illegal alien from Guatemala charged with raping a child 1303 01:05:13,080 --> 01:05:16,880 Speaker 1: in Massachusetts. An MS thirteen gang member from al Salvador 1304 01:05:17,120 --> 01:05:21,240 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 1305 01:05:21,320 --> 01:05:24,240 Speaker 1: filming and selling child pornography in Michigan. 1306 01:05:24,600 --> 01:05:25,280 Speaker 4: These are just. 1307 01:05:25,320 --> 01:05:29,080 Speaker 1: Some of the heinous migrant criminals caught because of President 1308 01:05:29,120 --> 01:05:32,640 Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States 1309 01:05:32,720 --> 01:05:37,480 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 1310 01:05:37,520 --> 01:05:41,080 Speaker 1: crossings are at the lowest levels ever recorded, and over 1311 01:05:41,160 --> 01:05:44,360 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 1312 01:05:44,440 --> 01:05:48,280 Speaker 1: are here illegally, your next you will be fine nearly 1313 01:05:48,360 --> 01:05:52,400 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 1314 01:05:52,440 --> 01:05:56,080 Speaker 1: never return. But if you register using our CBP home 1315 01:05:56,120 --> 01:05:59,480 Speaker 1: app and leave now, you could be allowed to return legally. 1316 01:05:59,760 --> 01:06:00,680 Speaker 1: Do what's right. 1317 01:06:01,240 --> 01:06:02,080 Speaker 4: Leave now. 1318 01:06:02,400 --> 01:06:06,760 Speaker 1: Under President Trump, America's laws, border and families. 1319 01:06:06,400 --> 01:06:07,200 Speaker 4: Will be protected. 1320 01:06:07,320 --> 01:06:09,440 Speaker 2: Sponsored by the United States Department of Homeland Security.