Speaker 1: Tart do you buy trip in the world. In the
Speaker 1: vortex of beauty talk, which is a planet onto itself,
Speaker 1: there are these brand influencer trips. Brands wisely invite young, impressionable,
Speaker 1: beautiful girls whose dream as tweens is to get free makeup.
Speaker 1: The point is young tweens like my daughter would die
Speaker 1: to get free makeup. So now take that to people
Speaker 1: that are eighteen twenty twenty five. They're doing videos. They
Speaker 1: have forty thousand dollars, twenty thousand dollars, ninety thousand dollars,
Speaker 1: one hundred thousand follars they get to get free makeup. Great.
Speaker 1: Some of them have gotten past that and get paid
Speaker 1: a hand over fists in this one world. People are
Speaker 1: paying them only in this one world. And now they're
Speaker 1: getting invited on trips. So Tart is flying them first class,
Speaker 1: taking them to the rich Carlton, getting them insane rooms,
Speaker 1: and taking them to Dubai for massages and luxury and
Speaker 1: doom buggies and sand tours and all the shit. Their
Speaker 1: rooms are doused in free makeup, doused in free clothing
Speaker 1: from other brands that also want to be part of this.
Speaker 1: Because it's a Tart Dubai influencer trip. People all over
Speaker 1: TikTok are jealous, are pissed, are frustrated, or trying to
Speaker 1: figure out the money spent, or saying Tart must have
Speaker 1: lost money. Someone's getting fired. It's back to like Loriel muskaagate.
Speaker 1: These fucking dummies are all commenting and they're making this
Speaker 1: trip viral. They're making Tart viral. They're making a viral
Speaker 1: and Tart didn't make anybody post anything about makeup. They
Speaker 1: will just calm, fucking have fun. And the girls are
Speaker 1: posting about the makeup because the trip itself is famous,
Speaker 1: and the girls didn't get paid to go. So the
Speaker 1: girls have given millions and millions of free pr to
Speaker 1: Tart to just fucking go to Dubai a trip that's
Speaker 1: probably twenty five fifty thousand dollars fine. So they spent
Speaker 1: a couple of million dollars to send all these people,
Speaker 1: maybe a million, maybe a million and a half to
Speaker 1: send these girls to Dubai. And they definitely got trade outs.
Speaker 1: I'm sure tradeouts from the hotel, tradeouts from the airline.
Speaker 1: People say they don't do trade outs. Everybody does trade outs.
Speaker 1: So whatever the deal was, Tart grabs the goddamn bag.
Speaker 1: This was a tart Dubai influencer trip, the super Bowl
Speaker 1: of influencer trips. And these are these trips where these
Speaker 1: brands take girls and think about it, these girls are
Speaker 1: in the popular sorority. Now. While I wouldn't go on
Speaker 1: like a thirty person twenty year old's influencer trip, I
Speaker 1: would go if I was running the program, like I
Speaker 1: would go if I was kind of hosting the trip,
Speaker 1: curating the trip, organizing it, liked the message, understood what
Speaker 1: was going on. But I'm too old to go on
Speaker 1: like a sheep trip just to kiss a brand's asked
Speaker 1: to get some free eyeshadow if there was some sort
Speaker 1: of partnership or brand alliance or something. And people are
Speaker 1: always asking me if I get paid, and I'm like,
Speaker 1: every single day, am I getting paid? No? Have I
Speaker 1: done thousands of videos and have I probably one percent
Speaker 1: of those been paid? Absolutely, because you're not. I can
Speaker 1: use in my content if I'm not getting paid. But
Speaker 1: am I gonna go lie on TikTok beauty? Like I
Speaker 1: have a major brand, a major business, I have real
Speaker 1: money in the bank, I've had real success. I'm not
Speaker 1: going to fucking blow this whole program up in my
Speaker 1: life for a goddamn fake mascare or liploss post. So
Speaker 1: don't hold your breath for that. But am I a
Speaker 1: business person, My name, my likeness, my reviews are not
Speaker 1: being used for free. So yes, open for business, open
Speaker 1: to be paid, and to be truthful because it is possible.
Speaker 1: I just was with my daughter and her two friends
Speaker 1: who are twelve years old and twelve now looks like sixteen,
Speaker 1: and they, of course they know I do buty views
Speaker 1: and so they really wanted to connect with me and
Speaker 1: talk to me about do you use this product? Glow
Speaker 1: recipe was one of them, which was highly marketed on TikTok.
Speaker 1: It's TikTok famous product. And then do you like the
Speaker 1: bronzie drops by Drunk Elephant, highly marketed TikTok product. They're
Speaker 1: being fed everything from TikTok. There were dupe Like my
Speaker 1: daughter and her two girlfriends were in the bathroom talking
Speaker 1: about this is a dupe for this, and it's this
Speaker 1: Revolution eye shadow that's a dupe for Selena Gomez's brand
Speaker 1: that she's printing money on called Rare Beauty and the Highlighter.
Speaker 1: And I'm like oh my god. And I'm looking at
Speaker 1: her friends and they have do your eyeshadow and like
Speaker 1: they know the names of the rare beauty and I
Speaker 1: you know, when we were kids, whatever it was. If
Speaker 1: it's crazy because they're being influenced. So, as I've mentioned before,
Speaker 1: what's going on in TikTok is a whole new world
Speaker 1: of marketing and products. And it doesn't matter the kids.
Speaker 1: You could say to them, they could ask me, and
Speaker 1: I know because I bought everything from very expensive to
Speaker 1: very inexpensive, and I'm like, it's all the same stuff,
Speaker 1: but it's hard. They don't. It doesn't matter because they're
Speaker 1: being marketed the cool stuff and it's like walking in
Speaker 1: so why would I think that they're gonna want like,
Speaker 1: you know, non Charlotte Tilbury makeup. So it's crazy, but
Speaker 1: no crazier than anything else, like being marketed the Stanley
Speaker 1: drink cup. It's a sixty dollars water cup and summer
Speaker 1: eighty five dollars and are on a waiting list like
Speaker 1: a people fucking crazy. They have the same thing at Tjmax,
Speaker 1: but kids want the one that says Stanley. So like
Speaker 1: it's a marketing frenzy, And yes, it was always crazy
Speaker 1: when we were kids, but TikTok has made consumption insane
Speaker 1: because they just want it right now. So it's something
Speaker 1: that needs to be discussed, and I'm not sure how
Speaker 1: to break free. And it's funny because my daughter, I
Speaker 1: give her Nicks and Revolution and like drugstore brands, and
Speaker 1: I don't just hand her everything I get. I get
Speaker 1: I have fifty thousand dollars worth a makeup in there,
Speaker 1: but I'm just hand her things. Like her friends were
Speaker 1: over today and I was like, I'm gonna give everybody,
Speaker 1: each person a gift, including Brin, because Brin doesn't get
Speaker 1: makeup every day. So I went upstairs and I took
Speaker 1: a Nick's lip gloss and one Drunk Elephant product for
Speaker 1: each of them, because like that's stuff that I'm sure
Speaker 1: they've seen Nixon on TikTok and Drunk Elephant. And it
Speaker 1: was just funny because I was thinking, oh wow, I
Speaker 1: don't even know if this is gonna seem like meaningful
Speaker 1: to them because they have everything. So so anyway, this
Speaker 1: is a world and being influenced is a major thing.
Speaker 1: And I walked into this influential room that I realize
Speaker 1: is so powerful. It's billions of dollars we're talking about.
Speaker 1: I just have two girls that slept over that are
Speaker 1: my daughter's friends. Just I'm sure every other girl in
Speaker 1: their class, every other girl and every grade, every girl
Speaker 1: in the country, you know, wants this perfume, and they
Speaker 1: want the Baccara rouge, and they want the soul Jannairo
Speaker 1: and all these brands. And I am now a savant
Speaker 1: on this, like I could speak a language on this.
Speaker 1: So you know, I've been influenced too. Sometimes I go
Speaker 1: back and buy the same thing I already own because
Speaker 1: I see it again on TikTok. I knew I didn't
Speaker 1: like it, but because I saw it, so imagine what
Speaker 1: a twelve year old sponge is doing. Like, you know,
Speaker 1: it's crazy. So I guess it's not that I want
Speaker 1: to influence people. I want to like, I just want
Speaker 1: to educate people so they at least know this language
Speaker 1: that's being spoken and the power that it has and
Speaker 1: the money that is spent. It's crazy, and you can't
Speaker 1: keep up because social media means that every day there's
Speaker 1: a new thing being marketed. Because you keep talking about
Speaker 1: the same thing, people get sick of it. Now you
Speaker 1: got to talk you got to hawk a new thing.
Speaker 1: So I've tried my very best to do videos on
Speaker 1: things that are just the same and just as good
Speaker 1: and that I like. And I've ironically been an influencer
Speaker 1: to de influence, so I've influenced