1 00:00:00,280 --> 00:00:07,760 Speaker 1: Hi, I'm Ethan Natalman, and this is Psychoactive, a production 2 00:00:07,800 --> 00:00:11,600 Speaker 1: of I Heart Radio and Protozoa Pictures. Psychoactive is the 3 00:00:11,640 --> 00:00:15,040 Speaker 1: show where we talk about all things drugs. But any 4 00:00:15,160 --> 00:00:18,760 Speaker 1: views expressed here do not represent those of iHeart Media, 5 00:00:18,920 --> 00:00:23,480 Speaker 1: Protozoa Pictures, or their executives and employees. Indeed, heed, as 6 00:00:23,520 --> 00:00:26,400 Speaker 1: an inveterate contrarian, I can tell you they may not 7 00:00:26,560 --> 00:00:30,760 Speaker 1: even represent my own. And nothing contained in this show 8 00:00:30,840 --> 00:00:33,680 Speaker 1: should be used as medical advice or encouragement to use 9 00:00:33,800 --> 00:00:45,120 Speaker 1: any type of drug. Hello Psychoactive listeners. Today we're gonna 10 00:00:45,159 --> 00:00:49,960 Speaker 1: get into an issue that's not about illegal drugs, at 11 00:00:50,040 --> 00:00:53,000 Speaker 1: least not yet. It's an issue that I kept an 12 00:00:53,040 --> 00:00:55,640 Speaker 1: eye on all those years I was running the Drug 13 00:00:55,680 --> 00:00:59,480 Speaker 1: Policy Alliance and dealing with the consequences of the war 14 00:00:59,560 --> 00:01:02,240 Speaker 1: on draws US. But this one has to do with 15 00:01:02,320 --> 00:01:06,760 Speaker 1: tobacco and nicotine and the question of whether or not 16 00:01:06,880 --> 00:01:10,840 Speaker 1: the whole idea of harm reduction applies as much to 17 00:01:10,840 --> 00:01:15,679 Speaker 1: tobacco products and smoking as it does with the illegal drugs. Now, 18 00:01:15,920 --> 00:01:18,600 Speaker 1: around the time I was stepping down from DP about 19 00:01:18,600 --> 00:01:22,200 Speaker 1: four years ago, the whole phenomena a jewel came around 20 00:01:22,480 --> 00:01:25,480 Speaker 1: kids Jeweling and using East cigarettes. I mean, these cigarettes 21 00:01:25,480 --> 00:01:27,320 Speaker 1: have been around for a while, but there was this 22 00:01:27,400 --> 00:01:31,160 Speaker 1: explosion of adolescent vaping with Jewel and some of the 23 00:01:31,200 --> 00:01:35,720 Speaker 1: competing products, and this public hysteria in the United States 24 00:01:35,760 --> 00:01:39,440 Speaker 1: that resulted in all sorts of localities and even states 25 00:01:39,480 --> 00:01:42,640 Speaker 1: starting to ban these products, and with people kids and 26 00:01:42,640 --> 00:01:45,160 Speaker 1: adults being told that these cigarettes were as are more 27 00:01:45,240 --> 00:01:49,560 Speaker 1: dangerous than cigarettes. And meanwhile, there's all sorts of evidence 28 00:01:49,560 --> 00:01:52,880 Speaker 1: out there that adults who have had a really hard 29 00:01:52,960 --> 00:01:57,000 Speaker 1: time quitting smoking could really benefit from making the switch 30 00:01:57,120 --> 00:02:02,520 Speaker 1: to eat cigarettes. So this issue has been seriously in 31 00:02:02,560 --> 00:02:06,160 Speaker 1: the news. In fact, but for the COVID pandemic, we'd 32 00:02:06,160 --> 00:02:11,239 Speaker 1: probably still be talking about the vaping epidemic. Now, it's 33 00:02:11,280 --> 00:02:16,360 Speaker 1: the f d a's job to regulate this industry, and 34 00:02:16,400 --> 00:02:20,119 Speaker 1: they delayed doing that for many years. But they're supposed 35 00:02:20,160 --> 00:02:25,080 Speaker 1: to issue a ruling, uh fairly soon about what this 36 00:02:25,360 --> 00:02:27,760 Speaker 1: entire e cigarette industry is going to look like. You know, 37 00:02:27,840 --> 00:02:30,200 Speaker 1: which flavors can be sold, if any of these things 38 00:02:30,200 --> 00:02:32,520 Speaker 1: can be sold at all, how much nicotine can be 39 00:02:32,560 --> 00:02:36,399 Speaker 1: put in, whether just to allow tobacco flavors, what restrictions 40 00:02:36,440 --> 00:02:40,800 Speaker 1: on access to kids, So whenever the FDA rules. This 41 00:02:40,919 --> 00:02:46,280 Speaker 1: could fundamentally reshape this entire industry. Until then, though, I 42 00:02:46,400 --> 00:02:49,240 Speaker 1: want to provide some introduction to the issue, and I'll 43 00:02:49,280 --> 00:02:51,520 Speaker 1: tell you that as I was learning more and more 44 00:02:51,560 --> 00:02:53,440 Speaker 1: about this issue over the last few years, it was 45 00:02:53,520 --> 00:02:55,800 Speaker 1: just one name that just kept popping up, left, right 46 00:02:55,840 --> 00:02:58,840 Speaker 1: and center. And that's my guest today. His name is 47 00:02:58,880 --> 00:03:02,560 Speaker 1: Clive bates Uh. He was a leading figure in the 48 00:03:02,639 --> 00:03:05,160 Speaker 1: United Kingdom in late nineties and only two thousand's in 49 00:03:05,200 --> 00:03:07,880 Speaker 1: the fight against smoking and big tobacco. He ran the 50 00:03:07,960 --> 00:03:11,280 Speaker 1: leading anti smoking organization, which in the UK is called 51 00:03:11,320 --> 00:03:14,880 Speaker 1: Action on Smoking and Health or ASH, and he stayed 52 00:03:14,919 --> 00:03:18,480 Speaker 1: active in this area ever since and really emerged as 53 00:03:19,040 --> 00:03:23,399 Speaker 1: really perhaps the outstanding expert and in some respects propponent 54 00:03:23,760 --> 00:03:27,240 Speaker 1: of tobacco harm reduction. His website, Clyde based dot com 55 00:03:27,360 --> 00:03:29,639 Speaker 1: is probably the best resource in the world on this issue. 56 00:03:29,919 --> 00:03:33,120 Speaker 1: There's probably nobody I've learned more from on this issue 57 00:03:33,160 --> 00:03:37,560 Speaker 1: than Clive. So Clive, thank you so much for joining 58 00:03:37,600 --> 00:03:41,320 Speaker 1: me today. Him it's a real pleasure to be here. 59 00:03:42,400 --> 00:03:45,920 Speaker 1: I've been a long stunting admira of you into your 60 00:03:45,960 --> 00:03:49,960 Speaker 1: work on the war on drugs. So I promised our 61 00:03:50,000 --> 00:03:53,520 Speaker 1: audience that with people whom I agree with a lot, 62 00:03:53,640 --> 00:03:55,960 Speaker 1: I'm going to avoid this being any kind of love 63 00:03:56,040 --> 00:03:58,920 Speaker 1: fest or disagreement fest. So what I'd like you to 64 00:03:59,000 --> 00:04:03,000 Speaker 1: do is start off by just laying out the overall 65 00:04:03,160 --> 00:04:07,920 Speaker 1: argument for why things like jewel and others were maybe 66 00:04:07,960 --> 00:04:11,880 Speaker 1: good things, and why maybe people shouldn't be as worried 67 00:04:11,880 --> 00:04:15,200 Speaker 1: about the whole kids thing or about this as most 68 00:04:15,240 --> 00:04:18,320 Speaker 1: of my country and many other countries seem to be. Well. 69 00:04:18,760 --> 00:04:21,599 Speaker 1: First of all, we have to start off with a 70 00:04:21,720 --> 00:04:26,839 Speaker 1: definition of the public health problem, and that is that smoking, 71 00:04:26,880 --> 00:04:31,880 Speaker 1: even now is a massive killer worldwide. W h O 72 00:04:32,040 --> 00:04:37,120 Speaker 1: says eight million deaths per year um. Typically. I think 73 00:04:37,120 --> 00:04:39,479 Speaker 1: in the United States they would typically say four under 74 00:04:39,520 --> 00:04:44,000 Speaker 1: an eighty thousand premature deaths per year, and in developed 75 00:04:44,000 --> 00:04:46,679 Speaker 1: countries tobacco would be killing or smoking would be killing 76 00:04:46,720 --> 00:04:53,240 Speaker 1: more than obesity, alcohol, road accidents, drug misuse, and HIV combined. Now, 77 00:04:53,480 --> 00:04:57,440 Speaker 1: the pattern of illness, it's a sort of late onset problem. 78 00:04:57,600 --> 00:05:02,640 Speaker 1: So the median lifelong smoker would typically be losing around 79 00:05:02,680 --> 00:05:06,120 Speaker 1: ten years of life in their seventies, so that's the 80 00:05:06,200 --> 00:05:08,839 Speaker 1: sort of shape of the problem. But really after the 81 00:05:08,839 --> 00:05:12,360 Speaker 1: sort of mid thirties to forties, people who smoked all 82 00:05:12,400 --> 00:05:16,720 Speaker 1: their lives are starting to die prematurely from cancer, from 83 00:05:16,800 --> 00:05:22,120 Speaker 1: heart disease, from serious lung ailments like emphysema, and so on. 84 00:05:22,640 --> 00:05:27,599 Speaker 1: So that's the basic problem. Now, that problem is caused 85 00:05:27,800 --> 00:05:32,880 Speaker 1: by smoke, not by the underlying drug using pattern. Okay, Now, 86 00:05:32,920 --> 00:05:37,119 Speaker 1: just to unpack that slightly, People are smoking and using 87 00:05:37,160 --> 00:05:42,120 Speaker 1: tobacco for the nicotine that is the recreational drug habit involved. 88 00:05:42,320 --> 00:05:45,279 Speaker 1: You know, it's a relatively in drug terms, a relatively 89 00:05:45,320 --> 00:05:49,640 Speaker 1: benign drug. Doesn't cause intoxication, and it doesn't cause people 90 00:05:49,680 --> 00:05:53,800 Speaker 1: to lose control, it doesn't cause violence, it doesn't call 91 00:05:53,920 --> 00:05:57,560 Speaker 1: family breakdown typically, and so on. But the harm is 92 00:05:57,600 --> 00:05:59,920 Speaker 1: done by the mode of delivery, and the mode of 93 00:06:00,080 --> 00:06:03,960 Speaker 1: delivery is to set fire to tobacco in the tip 94 00:06:04,000 --> 00:06:07,919 Speaker 1: of a cigarette and inhale the products of combustion in 95 00:06:08,000 --> 00:06:13,080 Speaker 1: the form of a kind of nicotine bearing aerossault. And 96 00:06:14,120 --> 00:06:17,960 Speaker 1: those products of combustion, the tar and the hot gases 97 00:06:18,000 --> 00:06:22,279 Speaker 1: that you inhale, those are the things that cause the disease. Now, 98 00:06:22,600 --> 00:06:25,320 Speaker 1: what we have now is a range of products that 99 00:06:25,400 --> 00:06:30,159 Speaker 1: don't involve combustion but allow users to consume nicotine. So 100 00:06:30,240 --> 00:06:35,080 Speaker 1: these would be vaping products, heated tobacco products, smokeless tobacco 101 00:06:35,120 --> 00:06:40,000 Speaker 1: products like snooze, and these new oral nicotine products are 102 00:06:40,040 --> 00:06:43,960 Speaker 1: kind of pouches that don't contain tobacco but do contain nicotine. 103 00:06:44,120 --> 00:06:46,240 Speaker 1: You're put in your mouth and absorb the nicotine through 104 00:06:46,279 --> 00:06:49,840 Speaker 1: the mouth, And if you can take nicotine without the smoke, 105 00:06:50,600 --> 00:06:54,320 Speaker 1: then you are likely to be avoiding all or nearly 106 00:06:54,360 --> 00:06:58,640 Speaker 1: all of the disease risk that affects smokers. So there 107 00:06:58,760 --> 00:07:04,239 Speaker 1: is a massive harm reduction potential in these smoke free products, 108 00:07:04,279 --> 00:07:08,000 Speaker 1: of which the product Jewel that you mentioned, Ethan is 109 00:07:08,520 --> 00:07:10,720 Speaker 1: you know, one amongst many, but one of those that 110 00:07:10,800 --> 00:07:15,280 Speaker 1: has had the most spectacular success in terms of switching 111 00:07:15,360 --> 00:07:19,280 Speaker 1: smokers from a smoked product to a smoke free product. 112 00:07:19,760 --> 00:07:22,000 Speaker 1: And the more of that we can do, the more 113 00:07:22,040 --> 00:07:24,640 Speaker 1: that we can convert the world's stock of around one 114 00:07:24,720 --> 00:07:29,240 Speaker 1: billion smokers to smoke free forms of nicotine, the more 115 00:07:29,360 --> 00:07:33,000 Speaker 1: that we're in in play to get a massive public 116 00:07:33,040 --> 00:07:38,679 Speaker 1: health dividend out of migration from combustible to noncombustible forms 117 00:07:38,720 --> 00:07:43,040 Speaker 1: of nicotine. So that's the basic public health problem and 118 00:07:43,080 --> 00:07:47,720 Speaker 1: the harm reduction premise explained in overview terms. So now 119 00:07:47,800 --> 00:07:50,760 Speaker 1: when I look at public opinion polls in the United States, 120 00:07:51,040 --> 00:07:55,040 Speaker 1: we now see that a majority of Americans think that 121 00:07:55,240 --> 00:07:58,360 Speaker 1: vaping are using a jewel or e cigarette is as 122 00:07:58,560 --> 00:08:03,520 Speaker 1: or more dangerous, and cigarettes we see a majority of 123 00:08:03,560 --> 00:08:10,040 Speaker 1: people believing that nicotine is why cigarettes cause cancer. So basically, 124 00:08:10,080 --> 00:08:13,080 Speaker 1: what you're saying is that these public perceptions are the 125 00:08:13,120 --> 00:08:17,360 Speaker 1: opposite of the truth. Those public perceptions are completely wrong, 126 00:08:17,840 --> 00:08:20,880 Speaker 1: and they are very dangerous because people act on the 127 00:08:20,920 --> 00:08:23,920 Speaker 1: basis of their perceptions, and if you hold those perceptions, 128 00:08:23,960 --> 00:08:27,600 Speaker 1: you would be indifferent to whether you're consuming nicotine by 129 00:08:27,640 --> 00:08:30,360 Speaker 1: smoking or by vaping, or by heated products or by 130 00:08:31,040 --> 00:08:34,720 Speaker 1: smokeless tobacco, and you should not be indifferent about that. 131 00:08:34,760 --> 00:08:38,200 Speaker 1: The health risks are radically different. And we know this 132 00:08:38,400 --> 00:08:43,960 Speaker 1: really beyond any reasonable doubts. So if you measure hazardous 133 00:08:44,040 --> 00:08:49,360 Speaker 1: agents toxicants that you find in the blood urine saliva 134 00:08:49,480 --> 00:08:53,520 Speaker 1: of people using these products, you'll find dramatically lower levels 135 00:08:53,640 --> 00:08:57,160 Speaker 1: amongst people who are using smoke free products. Then you 136 00:08:57,200 --> 00:09:00,920 Speaker 1: would find among people who are smoking cigarettes almost the 137 00:09:00,960 --> 00:09:04,680 Speaker 1: same in many cases as non smokers, or down to 138 00:09:04,720 --> 00:09:08,760 Speaker 1: the levels where people quit smoking. And therefore it's just 139 00:09:08,840 --> 00:09:13,320 Speaker 1: completely implausible that there would be the same disease risk. Now, 140 00:09:13,600 --> 00:09:15,320 Speaker 1: some people say, well, you just don't know about the 141 00:09:15,360 --> 00:09:18,040 Speaker 1: long term future, and of course, you know, we don't 142 00:09:18,080 --> 00:09:21,120 Speaker 1: have time travel. We can't go forward forty years and 143 00:09:21,520 --> 00:09:24,599 Speaker 1: find out what happened from prolonged use of products that 144 00:09:24,640 --> 00:09:28,200 Speaker 1: were only invented, you know, ten, fifteen years ago. But 145 00:09:28,960 --> 00:09:33,400 Speaker 1: if you have dramatically lower exposures, it's a pretty reasonable 146 00:09:33,440 --> 00:09:36,920 Speaker 1: assumption that you're going to have significantly lower disease risk. 147 00:09:37,000 --> 00:09:39,640 Speaker 1: And maybe you're going to be below the thresholds that 148 00:09:39,640 --> 00:09:42,360 Speaker 1: the body can deal with and have negligible disease risk, 149 00:09:42,880 --> 00:09:46,240 Speaker 1: you know. And if you're losing from lifelong smoking ten 150 00:09:46,320 --> 00:09:49,880 Speaker 1: years of life in your seventies, maybe you'd be at 151 00:09:49,920 --> 00:09:52,680 Speaker 1: worst losing a few months. And then you start to 152 00:09:52,720 --> 00:09:55,520 Speaker 1: get a risk behavior where the risks are kind of 153 00:09:55,520 --> 00:09:58,960 Speaker 1: in the noise of other things that you do in life, 154 00:09:59,480 --> 00:10:01,960 Speaker 1: whereas smoking is not in the noise. It is an 155 00:10:01,960 --> 00:10:07,079 Speaker 1: outlier in terms of personal risks are assumed through substance 156 00:10:07,160 --> 00:10:11,080 Speaker 1: use or consumption, or lifestyle or behaviors of any sort. 157 00:10:11,720 --> 00:10:16,079 Speaker 1: So I don't buy these ideas that anything like equivalent. 158 00:10:16,880 --> 00:10:19,760 Speaker 1: One final thing to say about this ethan, though, is 159 00:10:19,760 --> 00:10:23,640 Speaker 1: that this is not accidental. People have those perceptions because 160 00:10:23,640 --> 00:10:30,000 Speaker 1: those perceptions have been implanted by an expert community of academics, 161 00:10:30,000 --> 00:10:34,600 Speaker 1: of activists, of public health officials who don't want you 162 00:10:34,679 --> 00:10:37,880 Speaker 1: to think that these products are lower risk. They don't 163 00:10:37,920 --> 00:10:41,280 Speaker 1: like the harm reduction concept. They think everybody should cease 164 00:10:41,440 --> 00:10:45,760 Speaker 1: using nicotine completely, and therefore a much safer way of 165 00:10:45,880 --> 00:10:50,280 Speaker 1: using nicotine in their world works against their ultimate goal, 166 00:10:50,480 --> 00:10:54,520 Speaker 1: which is a nicotine or drug free society. And it's 167 00:10:54,600 --> 00:11:00,360 Speaker 1: no accident this people work tirelessly to confuse the public 168 00:11:00,400 --> 00:11:04,480 Speaker 1: about the risks of using these products. It's despicable, it's irresponsible, 169 00:11:04,559 --> 00:11:08,400 Speaker 1: and they're not accountable for it. But that's what's going on. Yeah, 170 00:11:08,400 --> 00:11:10,480 Speaker 1: I will say. I mean, it's been stunning to me 171 00:11:11,120 --> 00:11:13,960 Speaker 1: when I look in the political environment and see that 172 00:11:14,120 --> 00:11:17,520 Speaker 1: some of the most vociferous anti harm reduction folks in 173 00:11:17,520 --> 00:11:21,120 Speaker 1: the tobacco field are the people who are my allies 174 00:11:21,360 --> 00:11:24,560 Speaker 1: on drug policy reform. You know, the governors, the senators, 175 00:11:24,559 --> 00:11:27,680 Speaker 1: the congressman, the local legislators who were my allies on 176 00:11:27,840 --> 00:11:31,640 Speaker 1: legalizing marijuana for medical purposes and more broadly, on advocating 177 00:11:31,640 --> 00:11:35,080 Speaker 1: for needle exchange and harm reduction with illicit drugs, are 178 00:11:35,120 --> 00:11:39,560 Speaker 1: the ones introducing bills and banning these cigarettes. So before 179 00:11:39,559 --> 00:11:42,360 Speaker 1: we get into why that's happening, let me just ask you, 180 00:11:42,400 --> 00:11:45,199 Speaker 1: in greater specificity, some of the things that I hear 181 00:11:45,320 --> 00:11:48,400 Speaker 1: from this other side. Right, one of them says, Okay, 182 00:11:48,600 --> 00:11:52,120 Speaker 1: maybe east cigarettes are good. If you're smoking and you 183 00:11:52,160 --> 00:11:55,280 Speaker 1: can't quit entirely, then it's good to switch to an 184 00:11:55,280 --> 00:11:58,080 Speaker 1: east cigarette or a heated tobacco product. Many of them 185 00:11:58,080 --> 00:12:01,440 Speaker 1: will admit to that, but they'll say, what about the kids. 186 00:12:01,800 --> 00:12:04,480 Speaker 1: I mean, first of all, you now have kids vaping 187 00:12:04,559 --> 00:12:07,679 Speaker 1: who never would have touched a cigarette, but they're getting 188 00:12:07,720 --> 00:12:10,480 Speaker 1: into vaping, and then they're getting addicted to vaping, and 189 00:12:10,559 --> 00:12:13,040 Speaker 1: it can't be healthy for you to just be inhaling 190 00:12:13,160 --> 00:12:16,720 Speaker 1: this stuff through these electronic devices where we don't really 191 00:12:16,720 --> 00:12:18,640 Speaker 1: have long term studies. I mean, how do you respond 192 00:12:18,679 --> 00:12:22,440 Speaker 1: to that class? Well, I don't think anybody approves of 193 00:12:22,600 --> 00:12:27,720 Speaker 1: any kids doing anything risky, you know, drinking, taking drugs, 194 00:12:28,400 --> 00:12:33,320 Speaker 1: drink driving, having premature sex. There is a whole range 195 00:12:33,559 --> 00:12:38,720 Speaker 1: of risk behaviors that young people enter into that adult 196 00:12:38,800 --> 00:12:42,120 Speaker 1: society generally would rather they didn't. But the problem is 197 00:12:42,200 --> 00:12:45,839 Speaker 1: they do, and they do that partly because adolescens are 198 00:12:45,840 --> 00:12:49,240 Speaker 1: in a kind of graduation process from being children to 199 00:12:49,280 --> 00:12:54,400 Speaker 1: being adults. Adults use these substances, so they do. Therefore, 200 00:12:54,440 --> 00:12:58,240 Speaker 1: I I think you just have to recognize that risk 201 00:12:58,320 --> 00:13:02,560 Speaker 1: behaviors are part of life. They happen to be concentrated 202 00:13:03,120 --> 00:13:05,800 Speaker 1: in kids that have usually had a bit of a 203 00:13:05,800 --> 00:13:09,600 Speaker 1: tougher life. They haven't done well at school, their families 204 00:13:09,600 --> 00:13:12,280 Speaker 1: are not always as sort of robust as you would like. 205 00:13:12,480 --> 00:13:16,280 Speaker 1: They may have some mental health issues, they may be 206 00:13:16,360 --> 00:13:19,920 Speaker 1: in poverty or so on. So you see, the underlying 207 00:13:20,120 --> 00:13:24,280 Speaker 1: causes of these things are pretty fundamental. And therefore I 208 00:13:24,640 --> 00:13:27,920 Speaker 1: would start from the position, and this is an unpopular view, 209 00:13:27,960 --> 00:13:30,600 Speaker 1: I I you know, I don't deny that that some 210 00:13:30,679 --> 00:13:34,040 Speaker 1: kind of drug use, you know, is a given in 211 00:13:34,080 --> 00:13:38,360 Speaker 1: all societies everywhere, from ancient history onwards, and will probably 212 00:13:38,400 --> 00:13:41,680 Speaker 1: continue to be. And therefore the sort of job of 213 00:13:41,720 --> 00:13:46,880 Speaker 1: adult society is, to the extent it can not just 214 00:13:47,040 --> 00:13:49,840 Speaker 1: to condemn it with a sort of just say no message, 215 00:13:50,320 --> 00:13:54,240 Speaker 1: but to ensure that the options available are as safe 216 00:13:54,280 --> 00:13:58,280 Speaker 1: as possible, are not outrageously dangerous. At least there are 217 00:13:58,280 --> 00:14:02,560 Speaker 1: good options available if you want them. Now, with vaping, 218 00:14:02,679 --> 00:14:05,559 Speaker 1: there's a lot of very frivolous behavior going on, it's 219 00:14:05,559 --> 00:14:09,520 Speaker 1: a new thing. You can do silly things like blowing 220 00:14:09,600 --> 00:14:13,080 Speaker 1: big clouds with them. They're slightly funky tech gadgets and 221 00:14:13,120 --> 00:14:16,560 Speaker 1: so on. So what we find with youth vaping is 222 00:14:17,080 --> 00:14:20,720 Speaker 1: that there is a lot of infrequent use. So this 223 00:14:20,840 --> 00:14:24,440 Speaker 1: is kids basically being kids, messing around at parties, blowing 224 00:14:24,480 --> 00:14:27,840 Speaker 1: big clouds and being silly. It's not an unusual thing 225 00:14:27,880 --> 00:14:30,120 Speaker 1: for kids to do that, and it shouldn't be causing 226 00:14:30,160 --> 00:14:33,880 Speaker 1: people to go mad with concern about what they're doing. 227 00:14:34,760 --> 00:14:37,760 Speaker 1: When you look at more frequent users, so people who 228 00:14:37,760 --> 00:14:42,560 Speaker 1: are using the products you know, most days or every day, 229 00:14:42,600 --> 00:14:44,720 Speaker 1: what you find is that those are the kids who 230 00:14:44,920 --> 00:14:49,600 Speaker 1: did or would be using tobacco anyway, and they're they're 231 00:14:49,640 --> 00:14:52,920 Speaker 1: you know, around a one third of us teenage vapors 232 00:14:52,960 --> 00:14:58,240 Speaker 1: would otherwise be typically smokers. Now for them, the intriguing 233 00:14:58,320 --> 00:15:03,120 Speaker 1: thing here is that vaping maybe a diversion from doing 234 00:15:03,160 --> 00:15:07,440 Speaker 1: something worse i smoking. And there's some evidence in the 235 00:15:07,560 --> 00:15:11,520 Speaker 1: time series data that suggests the arrival and rise of 236 00:15:11,840 --> 00:15:15,520 Speaker 1: products like jewel or vaping products more generally has caused 237 00:15:15,520 --> 00:15:19,360 Speaker 1: a diversion re effect in the trajectory of smoking. In 238 00:15:19,360 --> 00:15:23,120 Speaker 1: other words, it's accelerated the downward trend in smoking and 239 00:15:23,200 --> 00:15:28,240 Speaker 1: vaping is effectively displacing smoking in the teenage population, and 240 00:15:28,280 --> 00:15:30,920 Speaker 1: that's a good thing. So I think when people talk 241 00:15:31,000 --> 00:15:34,000 Speaker 1: about youth vaping, you have to take a much more 242 00:15:34,080 --> 00:15:37,440 Speaker 1: nuanced view of it. How much of it is frivolous, 243 00:15:37,440 --> 00:15:41,760 Speaker 1: how much of it is more you habituated, and of that, 244 00:15:42,240 --> 00:15:45,280 Speaker 1: how much of that is a diversion from smoking? And 245 00:15:45,320 --> 00:15:49,960 Speaker 1: for goodness sake, let's take youth risk behaviors in context. 246 00:15:50,400 --> 00:15:54,200 Speaker 1: Vaping is amongst the most innocuous things that kids do, 247 00:15:54,480 --> 00:15:57,720 Speaker 1: amongst the whole spectrum of dangerous things that you know 248 00:15:57,800 --> 00:16:01,520 Speaker 1: kids do, and it's not Honestly, I think government agents 249 00:16:01,600 --> 00:16:04,080 Speaker 1: or anyone else should really be focused. Look at the 250 00:16:04,120 --> 00:16:07,600 Speaker 1: opioid epidemical, you know, binge drinking. I mean, I hear 251 00:16:07,640 --> 00:16:10,840 Speaker 1: you talk about you know who, who's who's smoking, who's vaping? 252 00:16:10,880 --> 00:16:13,360 Speaker 1: And I think we know from the evidence that smoking 253 00:16:13,400 --> 00:16:15,440 Speaker 1: at this point, I mean, when I was growing up, 254 00:16:15,480 --> 00:16:17,800 Speaker 1: I think he was likely to see upper middle class, 255 00:16:17,800 --> 00:16:21,280 Speaker 1: wealthy lawyers, doctors, teachers, professors smoking as poorer people. But 256 00:16:21,360 --> 00:16:25,560 Speaker 1: now it really is among people lower income, white and black, 257 00:16:25,880 --> 00:16:30,000 Speaker 1: right is among people mentally ill, among LGBT community, etcetera, etcetera. 258 00:16:30,200 --> 00:16:33,200 Speaker 1: But what struck me about the phenomenon and jeweling, and 259 00:16:33,240 --> 00:16:35,240 Speaker 1: here I should say, you know, like jewel is to 260 00:16:35,360 --> 00:16:38,600 Speaker 1: eat cigarettes, right more or less, like Kleenex is two tissues, 261 00:16:38,960 --> 00:16:41,960 Speaker 1: or xerox is to copy machines, or maybe even like 262 00:16:42,160 --> 00:16:46,240 Speaker 1: produce pharmace. Oxy content was toxy codon right where it's 263 00:16:46,280 --> 00:16:48,440 Speaker 1: plays a big role in the market, but it seems 264 00:16:48,480 --> 00:16:51,520 Speaker 1: even more dominant because it's become a generic name. What 265 00:16:51,720 --> 00:16:54,480 Speaker 1: I was struck, especially in places like San Francisco and 266 00:16:54,520 --> 00:16:56,480 Speaker 1: other cities, and even where I live in New York, 267 00:16:57,200 --> 00:17:00,200 Speaker 1: was that what was happening was that middle upper addle 268 00:17:00,240 --> 00:17:03,120 Speaker 1: class kids, kids go into the private schools that you know, 269 00:17:03,280 --> 00:17:06,480 Speaker 1: living in the fancy neighborhoods, that they were beginning to 270 00:17:06,600 --> 00:17:09,320 Speaker 1: vape and getting into jewel and sometimes having a hard 271 00:17:09,320 --> 00:17:12,800 Speaker 1: time stopping. And their parents, I mean their parents either 272 00:17:12,880 --> 00:17:15,560 Speaker 1: had never smoked or hadn't done it in decades. They 273 00:17:15,600 --> 00:17:18,479 Speaker 1: basically don't hang out with people who smoke or vape. 274 00:17:18,760 --> 00:17:21,320 Speaker 1: They think they don't know anybody who smokes are vape. 275 00:17:21,359 --> 00:17:23,160 Speaker 1: I mean, the only people they know smokers are vape 276 00:17:23,160 --> 00:17:25,040 Speaker 1: are probably the people who work for them, and those 277 00:17:25,040 --> 00:17:27,280 Speaker 1: people don't do it in front of them. So these 278 00:17:27,359 --> 00:17:31,280 Speaker 1: upper middle class who can call their local legislator are 279 00:17:31,320 --> 00:17:35,880 Speaker 1: finding their kids vaping and they're totally freaking out that, 280 00:17:35,920 --> 00:17:38,720 Speaker 1: my god, my kid was not going to smoke at all, 281 00:17:39,080 --> 00:17:42,000 Speaker 1: so he's doing this stuff. And then they read like, 282 00:17:42,080 --> 00:17:45,480 Speaker 1: oh my god, the adolysts and brain is vulnerable, and 283 00:17:45,680 --> 00:17:47,960 Speaker 1: what do you say about that? All right, So there's 284 00:17:48,080 --> 00:17:51,879 Speaker 1: a couple of things that even I mean, first of all, 285 00:17:52,520 --> 00:17:56,879 Speaker 1: you're absolutely right. You know, the concerned soccer moms have 286 00:17:57,359 --> 00:18:01,720 Speaker 1: enormous political cloud and their definition of the problem, which 287 00:18:01,760 --> 00:18:05,840 Speaker 1: is that their kids doing this is you know, a 288 00:18:05,960 --> 00:18:11,120 Speaker 1: national crisis of aping epidemic. Is how that has played 289 00:18:11,280 --> 00:18:14,200 Speaker 1: in the media. I don't think the data is fully 290 00:18:14,240 --> 00:18:16,520 Speaker 1: in on that yet, but I don't think that will 291 00:18:16,560 --> 00:18:19,600 Speaker 1: actually play out. When we have all the data. What 292 00:18:19,760 --> 00:18:23,600 Speaker 1: we'll see is that most of the better off kids 293 00:18:23,800 --> 00:18:27,720 Speaker 1: will be amongst the more frivolous users. And also they 294 00:18:27,760 --> 00:18:31,120 Speaker 1: will be the ones who give up, you know, fairly quickly, 295 00:18:31,280 --> 00:18:33,679 Speaker 1: either after they leave school or after they leave college, 296 00:18:33,680 --> 00:18:36,920 Speaker 1: that they get serious jobs, they settled down, have families 297 00:18:36,920 --> 00:18:39,760 Speaker 1: and so on. That's at least what the history of 298 00:18:39,800 --> 00:18:42,439 Speaker 1: smoking has told us. If you go back to the 299 00:18:42,480 --> 00:18:45,480 Speaker 1: time when you know, you had twelfth grade, you might 300 00:18:45,520 --> 00:18:49,399 Speaker 1: have had thirty of young people smoking. What you'd have 301 00:18:49,440 --> 00:18:54,280 Speaker 1: seen is a fairly even social economic distribution, which then 302 00:18:54,680 --> 00:19:00,000 Speaker 1: consolidated into a sharp socioeconomic gradient as the better off 303 00:19:00,119 --> 00:19:02,720 Speaker 1: kids gave up as they entered you know, if you 304 00:19:02,840 --> 00:19:06,440 Speaker 1: like middle class society, and I suspect that we will 305 00:19:06,560 --> 00:19:10,919 Speaker 1: see that again as those kids age into their twenties. Again, 306 00:19:11,200 --> 00:19:13,600 Speaker 1: if we're really concerned about this would be focused on 307 00:19:13,640 --> 00:19:17,520 Speaker 1: the disadvantage kids, the kids who would be smoking now 308 00:19:17,800 --> 00:19:20,560 Speaker 1: and are now vaping instead, or at least now have 309 00:19:20,680 --> 00:19:23,680 Speaker 1: the option to vapor instead of smoking. That's where there's 310 00:19:23,720 --> 00:19:26,719 Speaker 1: a public health win. And of course the soccer moms 311 00:19:27,160 --> 00:19:30,240 Speaker 1: who are you know, running points on this campaign, pay 312 00:19:30,320 --> 00:19:34,080 Speaker 1: no attention to them. They're not really interested in the 313 00:19:34,240 --> 00:19:39,280 Speaker 1: class basis of youth vaping. They're interested in the middle 314 00:19:39,280 --> 00:19:42,879 Speaker 1: class basis of youth vaping, and they're missing something really 315 00:19:42,920 --> 00:19:45,080 Speaker 1: important because of that. You know, I was gonna say, 316 00:19:45,119 --> 00:19:47,520 Speaker 1: I mean, you know, it's obviously people are worried about 317 00:19:47,560 --> 00:19:50,520 Speaker 1: their own kids, and obviously when upper middle class people 318 00:19:50,520 --> 00:19:53,840 Speaker 1: are worried about their own kids, that's a politically great significance. 319 00:19:54,040 --> 00:19:56,399 Speaker 1: But you know, one thing is Jewel came up with 320 00:19:56,400 --> 00:19:59,160 Speaker 1: his product right there was particularly innovative, like a little 321 00:19:59,200 --> 00:20:03,159 Speaker 1: thumb drive a good effect. But what argument could be, Okay, 322 00:20:03,240 --> 00:20:05,800 Speaker 1: let's ban the products that kids seem they are so 323 00:20:05,920 --> 00:20:08,359 Speaker 1: attracted to, even if the adults like them as well, 324 00:20:08,680 --> 00:20:12,240 Speaker 1: but allow the products that don't seem as appealing to kids, 325 00:20:12,280 --> 00:20:15,520 Speaker 1: like these heated tobacco products, heat that burn, right. Philip 326 00:20:15,520 --> 00:20:18,600 Speaker 1: Morris just guide its product called icos right, which is 327 00:20:18,600 --> 00:20:21,320 Speaker 1: a kind of bulkier product and seems to be effective 328 00:20:21,320 --> 00:20:24,359 Speaker 1: as a harmonduction device. Why not just allow the heated 329 00:20:24,600 --> 00:20:27,760 Speaker 1: products and say no, you can't do those, these cigarettes 330 00:20:27,880 --> 00:20:29,720 Speaker 1: or things that where kids are going to be drawn 331 00:20:29,760 --> 00:20:31,800 Speaker 1: to them. Well, I think the first thing to say 332 00:20:31,840 --> 00:20:35,440 Speaker 1: about that is that vaping is enormously popular with adults, 333 00:20:35,720 --> 00:20:40,119 Speaker 1: and the dual product has had amazing success in converting 334 00:20:40,160 --> 00:20:44,080 Speaker 1: adults smokers to vapors. And the reason is that it 335 00:20:44,520 --> 00:20:47,960 Speaker 1: the whole package of it works very well for smokers. 336 00:20:48,040 --> 00:20:51,480 Speaker 1: It's easy to use, delivers it can if you want 337 00:20:51,480 --> 00:20:56,160 Speaker 1: it to deliver nicotine roughly the same levels that cigarettes can. 338 00:20:56,840 --> 00:21:01,800 Speaker 1: It's small, it's compact, uh uses low volumes of liquid, 339 00:21:01,960 --> 00:21:06,680 Speaker 1: and it looks Okay, so that package has been very, 340 00:21:06,800 --> 00:21:10,040 Speaker 1: very attractive with smokers. It's not obvious that, you know. 341 00:21:10,080 --> 00:21:11,680 Speaker 1: I think one of the things that smokers are trying 342 00:21:11,680 --> 00:21:14,359 Speaker 1: to do is they're trying to get away from the 343 00:21:14,440 --> 00:21:18,840 Speaker 1: experience of smoking. So the heated tobacco products are very 344 00:21:18,840 --> 00:21:21,520 Speaker 1: good and they work for some people some of the time, 345 00:21:21,880 --> 00:21:23,639 Speaker 1: and one of the reasons that they work is the 346 00:21:23,720 --> 00:21:27,520 Speaker 1: experience is closer to smoking. So for people who want 347 00:21:27,640 --> 00:21:30,960 Speaker 1: something that is a closer substitute, they work very well. 348 00:21:31,000 --> 00:21:33,359 Speaker 1: But the whole bunch of other people who want to 349 00:21:33,400 --> 00:21:37,520 Speaker 1: migrate away from smoking and end up using a flavor 350 00:21:37,560 --> 00:21:40,800 Speaker 1: that is, I don't know, peach Melbourne or something that 351 00:21:41,240 --> 00:21:46,560 Speaker 1: has no echoes or cues associated with smoking whatsoever. So 352 00:21:46,640 --> 00:21:49,840 Speaker 1: I think you've got to be really careful before you say, well, 353 00:21:50,320 --> 00:21:52,919 Speaker 1: on the basis of these kids using these products, we're 354 00:21:52,920 --> 00:21:55,679 Speaker 1: going to stop the adult smokers who are actually the 355 00:21:55,720 --> 00:21:59,399 Speaker 1: at risk population from having access to these products that 356 00:21:59,440 --> 00:22:02,199 Speaker 1: they really like and work for them. And at the 357 00:22:02,240 --> 00:22:04,639 Speaker 1: same time, you've also got to keep coming back to this, 358 00:22:04,760 --> 00:22:07,560 Speaker 1: You've got to be mindful that there's a lot of 359 00:22:07,680 --> 00:22:12,639 Speaker 1: kids who would otherwise be smoking, otherwise doing other risk behaviors. 360 00:22:12,680 --> 00:22:15,160 Speaker 1: And I think if I was one of these concerned parents, 361 00:22:15,680 --> 00:22:18,240 Speaker 1: if you were to sit down and rank the list 362 00:22:18,320 --> 00:22:23,520 Speaker 1: of things that you should be worried about as a parent, Okay, 363 00:22:23,960 --> 00:22:27,200 Speaker 1: drink driving would be up there at number one. I mean, 364 00:22:27,359 --> 00:22:30,600 Speaker 1: kids getting smashed up in cars is the number one 365 00:22:30,640 --> 00:22:34,800 Speaker 1: cause of death in the age range from fifteen to 366 00:22:34,920 --> 00:22:39,320 Speaker 1: twenty four, and that's driven by reckless driving, often fueled 367 00:22:39,320 --> 00:22:42,720 Speaker 1: by alcohol, So that I think would be my number one. 368 00:22:43,280 --> 00:22:47,600 Speaker 1: I would be really concerned about vulnerabilities caused by alcohol, 369 00:22:47,840 --> 00:22:51,439 Speaker 1: the risk of violence, the risk of sexual assault, and 370 00:22:51,520 --> 00:22:54,240 Speaker 1: so on. I would be concerned about some of the 371 00:22:54,440 --> 00:22:57,520 Speaker 1: things that are going on now, like cyber bullying, some 372 00:22:57,600 --> 00:23:00,159 Speaker 1: of the things that go on in terms of the 373 00:23:00,200 --> 00:23:04,000 Speaker 1: way social media are used. I would be really concerned 374 00:23:04,040 --> 00:23:07,719 Speaker 1: about kids mental health status, what's going on with self 375 00:23:07,760 --> 00:23:12,960 Speaker 1: harm and kids being depressed and suicidal ideation and so on, 376 00:23:13,320 --> 00:23:17,239 Speaker 1: And be extremely concerned about any uptake of opioids and 377 00:23:17,440 --> 00:23:20,480 Speaker 1: use of fentanyl. As I say, I think it's important 378 00:23:20,480 --> 00:23:24,360 Speaker 1: to get these risks, the risk associated with vaping, which 379 00:23:24,400 --> 00:23:28,600 Speaker 1: are very very low in context with the whole panoply 380 00:23:28,960 --> 00:23:34,119 Speaker 1: of youth risk behaviors, and behave accordingly and recognize that 381 00:23:34,160 --> 00:23:37,920 Speaker 1: for a whole section of the population, these vaping products 382 00:23:38,000 --> 00:23:42,480 Speaker 1: are extremely beneficial and maybe life saving for them. So 383 00:23:42,840 --> 00:23:45,640 Speaker 1: it's not just that vaping is a lesser public health 384 00:23:45,720 --> 00:23:49,240 Speaker 1: problem and smoking. It is actually a huge public health 385 00:23:49,320 --> 00:23:53,199 Speaker 1: benefit for smokers who managed to switch. And that's the 386 00:23:53,280 --> 00:23:55,680 Speaker 1: kind of grown up discussion we need to have about 387 00:23:55,720 --> 00:23:59,639 Speaker 1: these products, including with parents and the flavors issue, because 388 00:23:59,680 --> 00:24:03,760 Speaker 1: sometimes hear people saying, Okay, allow the tobacco flavored eat cigarettes, 389 00:24:03,800 --> 00:24:06,320 Speaker 1: but band you know all the ones that the kids like, 390 00:24:07,040 --> 00:24:09,879 Speaker 1: what's your response to that. Well, I mean, there's a 391 00:24:09,880 --> 00:24:13,359 Speaker 1: lot to say about that. But obviously the purpose of flavors, 392 00:24:13,480 --> 00:24:15,640 Speaker 1: I mean, it can't be denied, and it's trivially obvious. 393 00:24:16,119 --> 00:24:19,000 Speaker 1: Flavors are put in the products to make them more attractive. 394 00:24:19,119 --> 00:24:21,679 Speaker 1: And if you have an unflavored vape doesn't really taste 395 00:24:21,680 --> 00:24:24,800 Speaker 1: of anything. So what you're trying to do is create 396 00:24:24,920 --> 00:24:30,359 Speaker 1: a rival proposition to smoking. Now, smoking is full of flavor. 397 00:24:30,440 --> 00:24:32,720 Speaker 1: It's not added flavors, but it's full of flavor that 398 00:24:32,760 --> 00:24:36,480 Speaker 1: comes from the smoke, the actual products of combustion. So 399 00:24:36,680 --> 00:24:41,520 Speaker 1: to satisfy somebody who smokes, you need something in its place. 400 00:24:41,600 --> 00:24:45,480 Speaker 1: You need the products to actually taste interesting and be good, 401 00:24:45,920 --> 00:24:48,800 Speaker 1: otherwise no one will use them. It simply won't play 402 00:24:48,840 --> 00:24:53,560 Speaker 1: a role in displacing smoking and driving down smoking related disease. 403 00:24:54,280 --> 00:24:57,520 Speaker 1: The interesting thing about the flavors debate in the United 404 00:24:57,560 --> 00:25:01,160 Speaker 1: States is that the activist community, the anti aping activist community, 405 00:25:01,280 --> 00:25:05,000 Speaker 1: started off saying, well, we shouldn't have things like gummy 406 00:25:05,040 --> 00:25:09,320 Speaker 1: bear or cotton candy flavors because these are obviously childish 407 00:25:09,440 --> 00:25:15,199 Speaker 1: type things. And then they discovered that kids were or 408 00:25:15,240 --> 00:25:21,160 Speaker 1: adolescents were taking up duel. But duwel comes in fairly bland, well, 409 00:25:21,200 --> 00:25:29,200 Speaker 1: fairly bland sounding flavors, so cucumber, mango, crem so these 410 00:25:29,240 --> 00:25:33,040 Speaker 1: flavors were not in any way targeted at kids, but 411 00:25:33,119 --> 00:25:36,600 Speaker 1: because kids were using them, the activist organization said, ha ha, 412 00:25:36,960 --> 00:25:39,439 Speaker 1: those must be kids appealing flavors too, so we need 413 00:25:39,480 --> 00:25:43,160 Speaker 1: to ban all of those. So what started off as 414 00:25:43,200 --> 00:25:46,200 Speaker 1: a niche proposition that you would ban things that were 415 00:25:46,240 --> 00:25:51,440 Speaker 1: obviously childlike like gummy bear or whatever, suddenly massively expanded 416 00:25:51,480 --> 00:25:55,280 Speaker 1: in scope to include every flavor that wasn't a tobacco flavor. 417 00:25:55,800 --> 00:25:58,359 Speaker 1: So the real fanatics in this field now, so you 418 00:25:58,400 --> 00:26:01,840 Speaker 1: should ban every flavor that isn't a tobacco flavor, And 419 00:26:01,840 --> 00:26:04,680 Speaker 1: for some reason they think it's a good thing that 420 00:26:04,760 --> 00:26:08,200 Speaker 1: the only vaping products you should have on the market should, 421 00:26:08,280 --> 00:26:11,680 Speaker 1: as far as possible, resemble cigarettes. I simply don't understand 422 00:26:11,720 --> 00:26:15,440 Speaker 1: the logic of that, so I don't agree with flavor 423 00:26:15,480 --> 00:26:18,479 Speaker 1: bands where I think you could do something. There are 424 00:26:18,520 --> 00:26:22,280 Speaker 1: basically three ways of controlling flavors. The first is as 425 00:26:22,280 --> 00:26:27,120 Speaker 1: a chemical So do the chemical agents in this flavor 426 00:26:27,720 --> 00:26:32,520 Speaker 1: cause cancer? Are the immutagenic? Are they reprotoxic? Are the 427 00:26:32,680 --> 00:26:36,879 Speaker 1: respiratory sensitizers? So treat them as toxic agencies? And if 428 00:26:36,920 --> 00:26:39,239 Speaker 1: they are, then don't allow them or restrict them in 429 00:26:39,280 --> 00:26:44,800 Speaker 1: some way. Secondly, you have a flavor sensation, so you 430 00:26:44,880 --> 00:26:49,040 Speaker 1: subjectively decide that this product taste of apple, or it 431 00:26:49,119 --> 00:26:53,639 Speaker 1: tastes of key lime pie, or it tastes of tequila 432 00:26:53,720 --> 00:26:56,800 Speaker 1: sunrise or something that is a much harder thing to 433 00:26:56,960 --> 00:26:59,679 Speaker 1: interact with that that's a subjective opinion of what the 434 00:26:59,680 --> 00:27:01,960 Speaker 1: flame that is, and I don't think you should be 435 00:27:01,960 --> 00:27:05,400 Speaker 1: trying to ban that. The third area that you can 436 00:27:05,440 --> 00:27:10,200 Speaker 1: regulate in terms of flavors is the flavor descriptor. So 437 00:27:10,600 --> 00:27:13,080 Speaker 1: you know, we call this gummy bear or we call 438 00:27:13,160 --> 00:27:16,639 Speaker 1: it cotton candy, or we call it unicorn vomit, or 439 00:27:16,680 --> 00:27:20,800 Speaker 1: we call it something that is designed to capture the 440 00:27:20,840 --> 00:27:24,639 Speaker 1: imagination of kids. Now, that is an area where I 441 00:27:24,680 --> 00:27:29,440 Speaker 1: think you could justify intervention, not so much the flavor itself, 442 00:27:29,480 --> 00:27:33,280 Speaker 1: but the communication about the flavor and the attempt to 443 00:27:34,240 --> 00:27:36,679 Speaker 1: appeal to kids. Now, I happen to think that a 444 00:27:36,680 --> 00:27:40,239 Speaker 1: lot of adults like childish sounding things, as well as 445 00:27:40,240 --> 00:27:42,760 Speaker 1: a lot of nostalgia and retro in there. But if 446 00:27:42,760 --> 00:27:45,679 Speaker 1: you're going to regulate anywhere, I think it should be 447 00:27:45,720 --> 00:27:52,560 Speaker 1: on the descriptors, not on the flavors themselves. We'll be 448 00:27:52,600 --> 00:28:07,240 Speaker 1: talking more after we hear this add So some people say, 449 00:28:07,280 --> 00:28:10,560 Speaker 1: I mean, the UK seems to be United Kingdom seems 450 00:28:10,560 --> 00:28:13,480 Speaker 1: to be one of the models for embracing to some extent, 451 00:28:13,560 --> 00:28:16,640 Speaker 1: a harm reduction approach. You know, even e cigarettes tapes 452 00:28:16,680 --> 00:28:19,760 Speaker 1: can be sold in hospital shops, and you know, the 453 00:28:19,760 --> 00:28:23,160 Speaker 1: governments started behind getting people to transition, and it appears 454 00:28:23,320 --> 00:28:26,400 Speaker 1: that the uptake among young people is much lower than 455 00:28:26,440 --> 00:28:29,280 Speaker 1: in the US. But some people then say, well, that's 456 00:28:29,320 --> 00:28:33,280 Speaker 1: because the UK limits the nicotine level of these cigarettes. 457 00:28:33,359 --> 00:28:35,320 Speaker 1: You know that jewel or others are what is it 458 00:28:35,400 --> 00:28:37,920 Speaker 1: fifty milligrams or whatever. In the UK, it's got to 459 00:28:37,960 --> 00:28:40,880 Speaker 1: be half or a third of that. So what about 460 00:28:40,960 --> 00:28:45,600 Speaker 1: restricting the nicotine content. Well, again, there's a lot to 461 00:28:45,600 --> 00:28:47,840 Speaker 1: say about that. I mean, people have noted that there's 462 00:28:47,840 --> 00:28:50,640 Speaker 1: a limit of on the strength of nicotine in the 463 00:28:50,760 --> 00:28:54,440 Speaker 1: cigarettes in Europe and still including in the UK. It's 464 00:28:54,560 --> 00:28:56,760 Speaker 1: very difficult to show that that is the reason why 465 00:28:56,800 --> 00:29:00,800 Speaker 1: there is a low level of the cigarett at uptake 466 00:29:01,080 --> 00:29:04,680 Speaker 1: in UK kids. We do have the problem that I 467 00:29:04,720 --> 00:29:07,920 Speaker 1: don't think products like the Jewel product have been anything 468 00:29:07,920 --> 00:29:11,840 Speaker 1: like as effective at converting smokers in the UK as 469 00:29:11,880 --> 00:29:14,520 Speaker 1: we've seen in the United States. It's a bit hard 470 00:29:14,560 --> 00:29:18,080 Speaker 1: to really understand why cigarette smoking or vaping goes up 471 00:29:18,120 --> 00:29:21,160 Speaker 1: and down anywhere, but I suspect it's something to do 472 00:29:21,240 --> 00:29:26,320 Speaker 1: with fashion, with the way group preferences are are formed, 473 00:29:26,920 --> 00:29:30,000 Speaker 1: and I have to say I think it's probably something 474 00:29:30,040 --> 00:29:34,040 Speaker 1: to do with the near hysterical levels of moral panic 475 00:29:34,080 --> 00:29:38,000 Speaker 1: about vaping in the United States. C d C did 476 00:29:38,440 --> 00:29:41,400 Speaker 1: a survey I think it was two thousand and eighteen 477 00:29:41,920 --> 00:29:45,480 Speaker 1: and looked for the reasons kids said that they were 478 00:29:45,520 --> 00:29:50,080 Speaker 1: taking up vaping, and the number one reason was curiosity 479 00:29:50,480 --> 00:29:54,440 Speaker 1: and flavors were number three, and you know, less than 480 00:29:54,520 --> 00:29:58,000 Speaker 1: half of the kids cited that compared to curiosity. Now, 481 00:29:58,080 --> 00:30:02,320 Speaker 1: if you've got every newspaper, every parents, every teacher, every agency, 482 00:30:02,400 --> 00:30:06,320 Speaker 1: every TV station blasting out at you, hey, kids, all 483 00:30:06,360 --> 00:30:09,880 Speaker 1: other kids are doing this. People think it's fashionable. People 484 00:30:09,920 --> 00:30:12,520 Speaker 1: think it's really cool. Look here's how you hide it 485 00:30:12,560 --> 00:30:14,920 Speaker 1: in your rucksack. There's a whole bunch of kids that 486 00:30:14,960 --> 00:30:18,320 Speaker 1: can even do it in class. You've got these sort 487 00:30:18,320 --> 00:30:23,440 Speaker 1: of bizarrely weird anti vaping campaigns that sort of, you know, 488 00:30:23,520 --> 00:30:26,640 Speaker 1: hark back to sort of reefer madness, kind of levels 489 00:30:26,640 --> 00:30:31,560 Speaker 1: of bizarreness. I just suspect that that may actually be 490 00:30:31,640 --> 00:30:36,320 Speaker 1: a contributory driver, because which respectable kids says, well, this 491 00:30:36,400 --> 00:30:39,520 Speaker 1: is something I must now try. If adult society is 492 00:30:39,560 --> 00:30:43,320 Speaker 1: this upset about it. In the UK, the whole thing 493 00:30:43,440 --> 00:30:48,360 Speaker 1: is much more mundane. The government advertises e cigarettes on 494 00:30:48,440 --> 00:30:54,920 Speaker 1: television and pitches it at rather uninspiring kind of forty 495 00:30:55,120 --> 00:30:59,160 Speaker 1: plus year old people. It looks like something that kind 496 00:30:59,200 --> 00:31:03,080 Speaker 1: of more older people do as an alternative to smoking, 497 00:31:03,640 --> 00:31:07,719 Speaker 1: and we don't have everybody losing their minds about it. 498 00:31:07,720 --> 00:31:12,000 Speaker 1: It's seen as something that's good for health, and something 499 00:31:12,000 --> 00:31:14,160 Speaker 1: that you should do if you're a committed smoker. That's 500 00:31:14,160 --> 00:31:17,960 Speaker 1: how the positioning has been. So I think those reasons 501 00:31:17,960 --> 00:31:21,720 Speaker 1: are probably more likely than the nicotine reason. I mean, 502 00:31:21,760 --> 00:31:25,440 Speaker 1: going to why I think the nicotine reason is less likely. 503 00:31:25,520 --> 00:31:28,160 Speaker 1: I mean the nicotine strength thing is a little bit 504 00:31:28,200 --> 00:31:31,640 Speaker 1: of a red herring in understanding this. Just because a 505 00:31:31,760 --> 00:31:35,520 Speaker 1: nicotine liquid is stronger doesn't mean you consume more nicotine. 506 00:31:35,720 --> 00:31:38,080 Speaker 1: It means you consume less liquid. It's a little bit 507 00:31:38,200 --> 00:31:41,680 Speaker 1: like whiskey. You know, you don't consume whiskey by the 508 00:31:41,760 --> 00:31:45,600 Speaker 1: point you consume it by a few millilitres at a time. 509 00:31:45,640 --> 00:31:49,080 Speaker 1: It's not something that you glugged down like you would 510 00:31:49,120 --> 00:31:51,800 Speaker 1: glug down beer. And it's the same kind of thing 511 00:31:51,840 --> 00:31:55,400 Speaker 1: with stronger vaping liquids. So the dual product uses a 512 00:31:55,440 --> 00:31:59,000 Speaker 1: strong liquid, but the user will get about the same 513 00:31:59,080 --> 00:32:01,880 Speaker 1: nicotine that some body using a weak liquid in a 514 00:32:01,960 --> 00:32:04,840 Speaker 1: much larger device would use. Well, some people have come 515 00:32:04,840 --> 00:32:07,080 Speaker 1: back and you say, Okay, I buy your argument about 516 00:32:07,200 --> 00:32:09,560 Speaker 1: the benefits for adults, but why not just make it 517 00:32:09,600 --> 00:32:12,200 Speaker 1: available by prescription. That will help keep it out of 518 00:32:12,240 --> 00:32:14,440 Speaker 1: here as kids and adults can still get it just 519 00:32:14,480 --> 00:32:17,520 Speaker 1: as easily as they get other drugs that doctors prescribed 520 00:32:17,600 --> 00:32:20,880 Speaker 1: very easily. Why not? Why not prescription only? The reason 521 00:32:21,000 --> 00:32:23,520 Speaker 1: is that if you're dealing with a population of smokers, 522 00:32:23,520 --> 00:32:26,600 Speaker 1: you're trying to get them to do something that they 523 00:32:26,720 --> 00:32:30,400 Speaker 1: may be reluctant to try. If you start to put 524 00:32:30,520 --> 00:32:34,320 Speaker 1: barriers in the way of people accessing the alternatives, or 525 00:32:34,360 --> 00:32:40,040 Speaker 1: if you misunderstand their drive to use these products, then 526 00:32:40,080 --> 00:32:43,400 Speaker 1: you will get a much lower rate of switching. So 527 00:32:43,600 --> 00:32:48,200 Speaker 1: there are really two kind of competing models for quitting smoking. 528 00:32:48,240 --> 00:32:51,520 Speaker 1: One is this sort of medical route in which you 529 00:32:52,080 --> 00:32:57,200 Speaker 1: get a nicotine replacement therapy or a pharmaceutical prescription only 530 00:32:57,360 --> 00:33:01,200 Speaker 1: preparation like verenically or be appropriate, and the idea of 531 00:33:01,240 --> 00:33:06,200 Speaker 1: those is to manage withdrawal and craving while you move 532 00:33:06,320 --> 00:33:12,160 Speaker 1: from smoking to abstinence. The e cigarette public health model 533 00:33:12,200 --> 00:33:16,280 Speaker 1: works in a completely different way. It works by replacing 534 00:33:16,360 --> 00:33:21,480 Speaker 1: one pleasure smoking with another pleasure, vaping that has many 535 00:33:21,520 --> 00:33:26,520 Speaker 1: of the same characteristics. So it's branded, It comes in flavors, 536 00:33:27,080 --> 00:33:30,840 Speaker 1: it has a nicotine delivery that you like, It has 537 00:33:31,120 --> 00:33:35,000 Speaker 1: throat sensation, hands and mouth movement, It forms part of 538 00:33:35,080 --> 00:33:38,520 Speaker 1: behavioral rituals, and so on. It replaces many things that 539 00:33:38,560 --> 00:33:42,720 Speaker 1: people get from smoking, but with a lot lower risk. 540 00:33:43,080 --> 00:33:47,560 Speaker 1: So it's an alternative consumer proposition. Now, if you suddenly 541 00:33:47,600 --> 00:33:51,440 Speaker 1: try to take that and cram it into the medical box, 542 00:33:51,960 --> 00:33:55,520 Speaker 1: you're breaking the basic appeal that that proposition has to 543 00:33:56,040 --> 00:33:58,880 Speaker 1: smokers who do not always see themselves as sick and 544 00:33:58,960 --> 00:34:03,040 Speaker 1: in need of treatment the healthcare system. Okay, so Clive, 545 00:34:03,560 --> 00:34:07,880 Speaker 1: the people selling these cigarettes right are ultimately gonna be 546 00:34:08,000 --> 00:34:10,640 Speaker 1: Big Tobacco. They didn't start it right. It got started 547 00:34:10,640 --> 00:34:13,360 Speaker 1: as something that was almost challenging Big tobacco, and the 548 00:34:13,400 --> 00:34:16,239 Speaker 1: whole vaping world was anti big tobacco. But when big 549 00:34:16,239 --> 00:34:19,200 Speaker 1: tobacco saw the opportunities and maybe saw the writing on 550 00:34:19,239 --> 00:34:21,759 Speaker 1: the wall, and what I also hear from people is 551 00:34:22,000 --> 00:34:26,400 Speaker 1: so okay, cigarette markets are declining, Big tobacco is trying 552 00:34:26,440 --> 00:34:29,680 Speaker 1: to save its ask by getting people addicted to something new. 553 00:34:30,239 --> 00:34:33,080 Speaker 1: They are now going to be doing ever more sophisticated 554 00:34:33,160 --> 00:34:35,800 Speaker 1: east cigarette and other types of devices. They're going to 555 00:34:35,880 --> 00:34:38,359 Speaker 1: be hooking a whole new generation to a new set 556 00:34:38,400 --> 00:34:41,600 Speaker 1: of nicotine products that they'll be making money on. And 557 00:34:41,640 --> 00:34:44,719 Speaker 1: in the same way that decades ago Big Tobacco experiment 558 00:34:44,760 --> 00:34:47,319 Speaker 1: it would how to make cigarettes more addictive. Now they're 559 00:34:47,320 --> 00:34:49,080 Speaker 1: gonna be trying to figure out how to make these 560 00:34:49,120 --> 00:34:53,000 Speaker 1: e cigarettes more addictive so that a young generation starts 561 00:34:53,120 --> 00:34:55,959 Speaker 1: like they did with cigarettes, you know, decade and generations ago, 562 00:34:56,400 --> 00:35:01,240 Speaker 1: and they become lifelong consumers with a product debt is 563 00:35:01,520 --> 00:35:05,000 Speaker 1: still of you know, safer than cigarettes, but we don't 564 00:35:05,040 --> 00:35:09,840 Speaker 1: know how much safer. So Big Tobacco is a burden 565 00:35:10,080 --> 00:35:12,080 Speaker 1: that all of us who work on the public health 566 00:35:12,120 --> 00:35:16,960 Speaker 1: side of this have to contend with. They worked tirelessly 567 00:35:17,080 --> 00:35:23,000 Speaker 1: to acquire a truly dreadful reputation over smoking and disease, 568 00:35:23,160 --> 00:35:28,600 Speaker 1: and they deserve their pariah status, and their involvement in 569 00:35:28,680 --> 00:35:32,880 Speaker 1: this makes things much more difficult. Ironically, I think in 570 00:35:32,920 --> 00:35:36,880 Speaker 1: a way that cartel involvement in in the drug trade 571 00:35:37,200 --> 00:35:40,759 Speaker 1: hasn't actually been a barrier to harm reduction, and may 572 00:35:40,760 --> 00:35:43,680 Speaker 1: be wrong about that, but I feel that the salience 573 00:35:43,800 --> 00:35:47,240 Speaker 1: of Big Tobacco in the nicotine and harm reduction debate 574 00:35:47,360 --> 00:35:50,600 Speaker 1: actually has been very negative. But there's not much they 575 00:35:50,640 --> 00:35:55,160 Speaker 1: can do about that. Their incentives are to go where 576 00:35:55,160 --> 00:35:58,440 Speaker 1: the consumer goes, and if the consumer is switching their 577 00:35:58,480 --> 00:36:03,720 Speaker 1: preferences for nicotine, you from smoking to vaping too heated 578 00:36:03,760 --> 00:36:07,520 Speaker 1: tobacco products to other noncombustible products. Then that is where 579 00:36:07,880 --> 00:36:11,560 Speaker 1: the tobacco companies will go. And I think what we're 580 00:36:11,560 --> 00:36:14,239 Speaker 1: seeing is that they will evolve, and they are. This 581 00:36:14,320 --> 00:36:20,040 Speaker 1: is happening already. They are evolving into nicotine companies and 582 00:36:20,640 --> 00:36:23,839 Speaker 1: to varying degrees. And the companies are not monolithic. There 583 00:36:23,880 --> 00:36:26,040 Speaker 1: isn't really a big tobacco They're all different and they 584 00:36:26,040 --> 00:36:29,279 Speaker 1: all compete with each other, but to varying degrees. The 585 00:36:29,360 --> 00:36:35,480 Speaker 1: companies are trying themselves to make a transition from combustible 586 00:36:35,520 --> 00:36:40,840 Speaker 1: to noncombustible products. So Philip Morris International, biggest company in 587 00:36:40,880 --> 00:36:44,600 Speaker 1: the world outside China, I think, now has something like 588 00:36:44,640 --> 00:36:50,160 Speaker 1: twenty three percent of its net revenue from non smoked products, 589 00:36:50,239 --> 00:36:53,080 Speaker 1: up from you know, a tiny fraction in around point 590 00:36:53,080 --> 00:36:56,960 Speaker 1: one percent in two thousand and fifteen. So those companies 591 00:36:56,960 --> 00:37:00,560 Speaker 1: are undergoing a transition, and that is base sickly a 592 00:37:00,640 --> 00:37:05,359 Speaker 1: good thing. It is good that they are trying and 593 00:37:05,440 --> 00:37:10,080 Speaker 1: hopefully increasingly driven out of the merchant of death business. 594 00:37:10,600 --> 00:37:13,480 Speaker 1: The more that we can encourage them to do that, 595 00:37:13,560 --> 00:37:19,040 Speaker 1: the less heavily their footprints will tread on global mortality. 596 00:37:19,080 --> 00:37:22,120 Speaker 1: That would be a good outcome. We get back to 597 00:37:22,760 --> 00:37:26,440 Speaker 1: sort of fundamentals here, What are we actually dealing with. 598 00:37:26,640 --> 00:37:29,040 Speaker 1: Are we dealing with something that would simply go away 599 00:37:29,040 --> 00:37:31,799 Speaker 1: if the tobacco companies went away, Well, I don't think 600 00:37:31,840 --> 00:37:36,800 Speaker 1: we are. I think nicotine is amongst the legal recreational 601 00:37:36,920 --> 00:37:40,840 Speaker 1: drugs that have proved popular in society, had been popular 602 00:37:40,880 --> 00:37:45,120 Speaker 1: for you know, many centuries, and I think in trying 603 00:37:45,160 --> 00:37:48,680 Speaker 1: to sort of wish away nicotine us, we're making some 604 00:37:48,719 --> 00:37:52,480 Speaker 1: of the same mistakes that the sort of abstinence only 605 00:37:52,520 --> 00:37:56,719 Speaker 1: crowd in drug policy have made. It's much better to 606 00:37:56,880 --> 00:37:59,600 Speaker 1: work with the assumption that people will wish to use 607 00:37:59,640 --> 00:38:02,160 Speaker 1: these drugs and in the case of nicotine, is a 608 00:38:02,280 --> 00:38:06,080 Speaker 1: relatively benign drug, and try to make arrangements so that 609 00:38:06,120 --> 00:38:10,400 Speaker 1: they can be used safely with some sort of accountability, 610 00:38:10,600 --> 00:38:17,759 Speaker 1: quality control, redress, taxation, and regulated management of the risks 611 00:38:17,840 --> 00:38:22,040 Speaker 1: and the noncombustible products allow us to do that and 612 00:38:22,320 --> 00:38:25,279 Speaker 1: create a platform I think for people who want to 613 00:38:25,360 --> 00:38:29,480 Speaker 1: use nicotine for the foreseeable future, in which the tobacco 614 00:38:29,560 --> 00:38:32,360 Speaker 1: companies are bound to play some sort of role. But 615 00:38:32,520 --> 00:38:35,680 Speaker 1: that's a good thing. They have an enormous reach, and 616 00:38:35,840 --> 00:38:38,920 Speaker 1: if they manage to convert most of their customers, we'd 617 00:38:38,920 --> 00:38:43,239 Speaker 1: see the smoking disease epidemic fade away pretty quickly, and 618 00:38:43,360 --> 00:38:45,720 Speaker 1: it kindly seems to me there's the dynamic you wide 619 00:38:45,960 --> 00:38:49,600 Speaker 1: is that you wid startup companies, very disruptive companies like 620 00:38:49,719 --> 00:38:52,520 Speaker 1: Jewel wise or if you think about like Tesla wise 621 00:38:52,600 --> 00:38:55,839 Speaker 1: with respect to electric vehicles, right, that you want these 622 00:38:55,880 --> 00:38:58,880 Speaker 1: independent companies who are committed to taking over the world 623 00:38:58,960 --> 00:39:02,840 Speaker 1: selling their base sickly safer product to be challenging the 624 00:39:02,880 --> 00:39:06,120 Speaker 1: traditional companies that are selling their more dangerous product. And 625 00:39:06,160 --> 00:39:09,399 Speaker 1: then you want the big tobacco companies are the same 626 00:39:09,400 --> 00:39:11,600 Speaker 1: thing with the big auto companies. You want them feeling 627 00:39:11,680 --> 00:39:14,080 Speaker 1: so challenged that they see no choice except to move 628 00:39:14,120 --> 00:39:16,800 Speaker 1: in that direction as well. Yet, at the same time, 629 00:39:17,280 --> 00:39:20,080 Speaker 1: if it's left just up to big tobacco, if they're 630 00:39:20,120 --> 00:39:23,560 Speaker 1: taking over the whole East cigarette and harm reduction product market, 631 00:39:23,960 --> 00:39:27,120 Speaker 1: I mean big tobacco, their bottom line is the shareholder 632 00:39:27,280 --> 00:39:30,200 Speaker 1: is profits. Right, So even when they say they're committed 633 00:39:30,600 --> 00:39:33,560 Speaker 1: to moving the harmonduction direction, even when they're doing stuff 634 00:39:33,560 --> 00:39:36,080 Speaker 1: to do that, they still may not wanted to move 635 00:39:36,120 --> 00:39:39,600 Speaker 1: too quickly in that direction because that might undermine their profits. 636 00:39:39,640 --> 00:39:42,560 Speaker 1: They would seem to have an interest in moderating the 637 00:39:42,640 --> 00:39:46,680 Speaker 1: transition because cigarettes are immensely profitable to them, more than 638 00:39:46,719 --> 00:39:49,080 Speaker 1: the East cigarettes are at this point. So I mean 639 00:39:49,120 --> 00:39:52,160 Speaker 1: the question is, how does one incentivize the big tobacco 640 00:39:52,200 --> 00:39:54,680 Speaker 1: companies to move as quickly as possible as are there 641 00:39:54,680 --> 00:39:56,720 Speaker 1: things that government can do or there are other ways 642 00:39:56,760 --> 00:39:59,840 Speaker 1: to do this? Look Ethan, I agree with that not 643 00:40:00,400 --> 00:40:03,560 Speaker 1: very strongly. I think the example of Tesla is a 644 00:40:03,600 --> 00:40:06,520 Speaker 1: really interesting one because what you have there is, you know, 645 00:40:06,680 --> 00:40:12,879 Speaker 1: radical innovator, but the worldwide impact of electric vehicles will 646 00:40:12,920 --> 00:40:17,400 Speaker 1: be felt through whatever Toyota and Volkswagen do, what General 647 00:40:17,440 --> 00:40:21,000 Speaker 1: Motors and Ford do, not what Tesla does. And so 648 00:40:21,280 --> 00:40:24,200 Speaker 1: I think that model is exactly right. And we've had 649 00:40:24,239 --> 00:40:28,880 Speaker 1: that up through the previous decade. The smaller, if you like, 650 00:40:29,080 --> 00:40:34,120 Speaker 1: insurgent e cigarette companies have changed the game and completely 651 00:40:34,200 --> 00:40:38,480 Speaker 1: changed consumer expectations. They've made this a thing, and now 652 00:40:38,520 --> 00:40:41,120 Speaker 1: the tobacco companies have to follow, and they'll follow by 653 00:40:41,160 --> 00:40:45,880 Speaker 1: acquisition or by innovation in their own labs. And that 654 00:40:46,040 --> 00:40:49,239 Speaker 1: is a good dynamic. That is how you get a 655 00:40:49,320 --> 00:40:53,000 Speaker 1: technology change. That is the process of creative destruction working 656 00:40:53,080 --> 00:40:57,839 Speaker 1: as intended as new innovations diffused through the user population 657 00:40:57,920 --> 00:41:01,680 Speaker 1: to obsolete the old technology. The question then is how 658 00:41:01,760 --> 00:41:06,000 Speaker 1: do you incentivize that process so that it works faster, 659 00:41:06,320 --> 00:41:09,799 Speaker 1: better and the change is more rapid and deeper. And 660 00:41:09,880 --> 00:41:13,880 Speaker 1: again here it's about taking the incentives of all the 661 00:41:13,920 --> 00:41:18,680 Speaker 1: companies involved and aligning them with transition from high risk 662 00:41:18,760 --> 00:41:24,239 Speaker 1: to low risk products, both as consumers and producers. And 663 00:41:24,560 --> 00:41:27,719 Speaker 1: this is one of the frustrations I have. My frustration 664 00:41:27,800 --> 00:41:30,239 Speaker 1: is coming over here. It's one of the frustrations I 665 00:41:30,320 --> 00:41:33,000 Speaker 1: have is that so many people in the public health 666 00:41:33,160 --> 00:41:37,839 Speaker 1: world seem to be working against that huge amounts of 667 00:41:37,960 --> 00:41:43,200 Speaker 1: money seemed to be going into slowing this highly desirable 668 00:41:43,280 --> 00:41:47,400 Speaker 1: creative destruction process from high risk to low risk products. 669 00:41:48,160 --> 00:41:51,239 Speaker 1: If you take the situation in the United States, the 670 00:41:51,320 --> 00:41:57,120 Speaker 1: process for licensing and e cigarette product is massively burdensome, 671 00:41:57,640 --> 00:42:03,520 Speaker 1: requiring a huge authorizing shan process running to millions of 672 00:42:03,560 --> 00:42:07,760 Speaker 1: dollars per unit that really only the biggest companies can afford. 673 00:42:08,680 --> 00:42:13,400 Speaker 1: The FDA itself is creating a dynamic that will restore 674 00:42:13,840 --> 00:42:18,759 Speaker 1: the tobacco industry oligopoly in the e cigarette market, replicating 675 00:42:18,760 --> 00:42:21,560 Speaker 1: the oligopoly it has in the cigarette market. We see 676 00:42:21,760 --> 00:42:27,160 Speaker 1: who going around the world applauding every time a developing 677 00:42:27,200 --> 00:42:33,640 Speaker 1: country outright bands e cigarettes, effectively introducing a regulatory protection 678 00:42:34,239 --> 00:42:38,480 Speaker 1: of the incumbent cigarette trade. I mean, nothing could be 679 00:42:38,520 --> 00:42:42,160 Speaker 1: more mad than that. Yet, in theory, the top public 680 00:42:42,160 --> 00:42:46,399 Speaker 1: health body in the world, that's its favored policy prohibit 681 00:42:46,600 --> 00:42:52,439 Speaker 1: e cigarettes outright leave the cigarette trade relatively untouched. Yeah. Well, Clive, 682 00:42:52,480 --> 00:42:54,440 Speaker 1: I think we're getting to the issue of the elephant 683 00:42:54,480 --> 00:42:57,400 Speaker 1: in the room here, which is a fellow named Michael Bloomberg. 684 00:42:57,440 --> 00:42:59,719 Speaker 1: You know, my distinguished mayor for many years in the 685 00:42:59,840 --> 00:43:02,960 Speaker 1: Ark City. But here's a guy who's what maybe the 686 00:43:02,960 --> 00:43:05,840 Speaker 1: tenth wealthiest guy in the world, you know, fifties sixty 687 00:43:05,840 --> 00:43:08,320 Speaker 1: billion dollars a year. He put a lot of money 688 00:43:08,480 --> 00:43:10,719 Speaker 1: into trying to get people to quit smoking, which I 689 00:43:10,800 --> 00:43:13,160 Speaker 1: think we can agree was a very good thing for him. 690 00:43:13,600 --> 00:43:16,760 Speaker 1: But he's now spending, you know, committed hundreds of billions 691 00:43:16,760 --> 00:43:20,000 Speaker 1: of dollars to banning vaping. And then I look deeper 692 00:43:20,120 --> 00:43:22,520 Speaker 1: and you see that he's given a hundred million dollars 693 00:43:22,560 --> 00:43:25,759 Speaker 1: I think, to the w h L World Health Organizations Foundation, 694 00:43:26,000 --> 00:43:28,360 Speaker 1: and he's given a hundred million dollars to the CDC, 695 00:43:28,600 --> 00:43:31,319 Speaker 1: the foundation of the Center for Disease Control, and he's 696 00:43:31,360 --> 00:43:33,920 Speaker 1: funding all these groups that we're talking about, right, So 697 00:43:34,160 --> 00:43:37,560 Speaker 1: it seems to me there's a powerful, corrupting thing going 698 00:43:37,640 --> 00:43:41,080 Speaker 1: on here with somebody who's been very committed in other 699 00:43:41,120 --> 00:43:43,880 Speaker 1: areas to public health and even to harm reduction, but 700 00:43:44,000 --> 00:43:48,919 Speaker 1: who has a kind of ideological prohibitionist abstinence view here. 701 00:43:49,360 --> 00:43:52,160 Speaker 1: And I'm wondering if there's you know, how far does 702 00:43:52,239 --> 00:43:55,920 Speaker 1: this influence go. I mean, you look at the medical societies, 703 00:43:55,920 --> 00:43:59,319 Speaker 1: You're the ones, the cancer societies, the heart associations, I mean, 704 00:43:59,360 --> 00:44:02,880 Speaker 1: even these organizations that should be leading advocates for protecting 705 00:44:02,920 --> 00:44:06,799 Speaker 1: health buying into the anti harmonuction thing. Is all that 706 00:44:07,040 --> 00:44:09,759 Speaker 1: just about this money? Or is it? I mean, what 707 00:44:09,960 --> 00:44:14,759 Speaker 1: is it? M So Look, I mean Mr Bloomberg, I 708 00:44:15,080 --> 00:44:19,160 Speaker 1: don't doubt for one minute his intentions and his motivations 709 00:44:19,239 --> 00:44:21,600 Speaker 1: are good. I think he's trying to do good in 710 00:44:21,640 --> 00:44:24,120 Speaker 1: the world. He's trying to spend his fortune in a 711 00:44:24,160 --> 00:44:27,240 Speaker 1: way that improves things, and I think everyone should acknowledge 712 00:44:27,239 --> 00:44:29,839 Speaker 1: that he's done a lot of really good work. But look, 713 00:44:30,200 --> 00:44:35,200 Speaker 1: he's a financial services billionaire. He is not well connected 714 00:44:35,320 --> 00:44:38,760 Speaker 1: with public health or with the lived experience of people 715 00:44:39,440 --> 00:44:43,600 Speaker 1: who live in poverty and various forms of disadvantage. He 716 00:44:43,680 --> 00:44:46,279 Speaker 1: doesn't know what it's like to be a smoker or 717 00:44:46,320 --> 00:44:50,240 Speaker 1: a vapor and yet he's a kind of instinct player. 718 00:44:50,760 --> 00:44:54,720 Speaker 1: He is putting an immense amount of money into this field, 719 00:44:55,280 --> 00:44:59,120 Speaker 1: but matched by kind of billionaire confidence that what he's 720 00:44:59,160 --> 00:45:02,640 Speaker 1: doing is right and that the problem is that not 721 00:45:02,719 --> 00:45:06,040 Speaker 1: everything Mr Bloomberg does do is right or has the 722 00:45:06,080 --> 00:45:08,640 Speaker 1: effects that he expects it to have. You know, I 723 00:45:08,719 --> 00:45:11,440 Speaker 1: just say one example recently, so he has put a 724 00:45:11,560 --> 00:45:16,759 Speaker 1: hundred and sixty million dollars into campaigning to ban e 725 00:45:16,920 --> 00:45:21,760 Speaker 1: cigarette flavors in the United States. Now, in advocacy terms, 726 00:45:21,920 --> 00:45:25,520 Speaker 1: that is a gigantic sum of money to try and 727 00:45:25,600 --> 00:45:29,920 Speaker 1: secure a policy objective that is sort of relatively obscure 728 00:45:30,160 --> 00:45:33,000 Speaker 1: in kind of most people's thinking. Yet, we have just 729 00:45:33,080 --> 00:45:36,400 Speaker 1: had some early data in from San Francisco where they 730 00:45:36,400 --> 00:45:39,080 Speaker 1: did introduce a ban on e cigarette flavors, and you 731 00:45:39,080 --> 00:45:44,720 Speaker 1: know what happened, Youth smoking when up When surrounding districts 732 00:45:44,719 --> 00:45:48,600 Speaker 1: that are not bandy cigarette flavors, smoking rate continued to 733 00:45:48,640 --> 00:45:52,799 Speaker 1: track downwards. So there we have the example of an 734 00:45:52,920 --> 00:45:57,960 Speaker 1: unintended consequence arising. We can't say for certain about cause 735 00:45:58,000 --> 00:46:01,520 Speaker 1: and effect, but it appears very strong Lee related that 736 00:46:01,760 --> 00:46:05,520 Speaker 1: we had a policy measure favored by Mr Bloomberg, and look, 737 00:46:05,680 --> 00:46:09,680 Speaker 1: it's turned out to have an unintended consequences that causes 738 00:46:10,120 --> 00:46:13,719 Speaker 1: the public health impact be worse, not better as a 739 00:46:13,760 --> 00:46:17,680 Speaker 1: result of his investment. Now, Bloomberg also told The New 740 00:46:17,719 --> 00:46:21,279 Speaker 1: York Times during his run for the presidency that he 741 00:46:21,360 --> 00:46:24,840 Speaker 1: thought that vaping should be outright prohibited and that it 742 00:46:24,880 --> 00:46:27,120 Speaker 1: would be good if the future president of the United 743 00:46:27,160 --> 00:46:31,120 Speaker 1: States did that. Now, prohibition comes with just the worst 744 00:46:31,280 --> 00:46:36,880 Speaker 1: kind of possible unintended consequences. Yet he is promoting these 745 00:46:36,960 --> 00:46:40,640 Speaker 1: kind of policies around the world. He's put in over 746 00:46:40,680 --> 00:46:44,800 Speaker 1: a billion dollars worldwide inter campaigning, including into the World 747 00:46:44,800 --> 00:46:48,600 Speaker 1: Health Organization, including into the World Bank, including into a 748 00:46:48,719 --> 00:46:52,839 Speaker 1: large network of supposedly civil society organizations who really are 749 00:46:52,960 --> 00:46:57,759 Speaker 1: just kind of AstroTurf for him, all pushing these kind 750 00:46:57,800 --> 00:47:01,879 Speaker 1: of ideas, and they create a kind of out call 751 00:47:01,880 --> 00:47:05,920 Speaker 1: it a sort of Bloomberg anti vaping propaganda complex. It's 752 00:47:05,920 --> 00:47:12,480 Speaker 1: a gigantic enterprise funded by enormous quantities of money and 753 00:47:12,640 --> 00:47:18,960 Speaker 1: ideological commitment to actually marginalizing these products and marginalizing the 754 00:47:19,000 --> 00:47:23,520 Speaker 1: harm reduction concept in favor of his own preferred package 755 00:47:23,520 --> 00:47:27,200 Speaker 1: of measures which he thinks will lead to total abstinence. 756 00:47:27,480 --> 00:47:31,319 Speaker 1: So he's an abstinence only campaigner in a world of 757 00:47:31,400 --> 00:47:35,440 Speaker 1: public health that generally favors harm reduction in all other areas, 758 00:47:35,440 --> 00:47:39,880 Speaker 1: whether it's HIV, sexual health, drugs, alcohol, and sort on, 759 00:47:40,160 --> 00:47:43,560 Speaker 1: we tend to favor harm reduction and not him in 760 00:47:43,600 --> 00:47:47,520 Speaker 1: this area. And he is really causing an immense amount 761 00:47:47,520 --> 00:47:50,439 Speaker 1: of trouble, and his legacy, I'm afraid to say, will 762 00:47:50,480 --> 00:47:53,960 Speaker 1: be dominated I think by a reanalysis at some point 763 00:47:53,960 --> 00:47:56,720 Speaker 1: in the future that no one did more to protect 764 00:47:56,800 --> 00:48:00,640 Speaker 1: the incumbent cigarette trade than he did, and he will 765 00:48:00,719 --> 00:48:05,200 Speaker 1: bear responsibility for hundreds of thousands, maybe millions of deaths 766 00:48:05,200 --> 00:48:07,439 Speaker 1: as a result. Yeah, no, I mean claim. I agree. 767 00:48:07,480 --> 00:48:09,719 Speaker 1: It's a tragedy because you know, we look at the 768 00:48:09,760 --> 00:48:12,440 Speaker 1: evil work of big Tobacco over all those years and 769 00:48:12,480 --> 00:48:14,880 Speaker 1: how many people have died, and now to see Bloomberg's 770 00:48:14,880 --> 00:48:18,879 Speaker 1: philanthropic money basically, you know, standing in the way of 771 00:48:18,920 --> 00:48:22,279 Speaker 1: what would be an effective public health campaign, apparently because 772 00:48:22,320 --> 00:48:25,240 Speaker 1: he's just surrounded himself with the wrong people in this area. 773 00:48:26,280 --> 00:48:28,200 Speaker 1: Let's take a break here and go to an ad 774 00:48:38,880 --> 00:48:42,120 Speaker 1: When you look at the Heart Association the longer associated. 775 00:48:42,160 --> 00:48:45,680 Speaker 1: I mean, why are these medical associations, which should be 776 00:48:45,719 --> 00:48:48,319 Speaker 1: focused on the science and the evidence, why aren't they 777 00:48:48,400 --> 00:48:52,400 Speaker 1: getting much more behind tobacco harm reduction. Either. It's a 778 00:48:52,560 --> 00:48:55,440 Speaker 1: great question, and actually it's the question I'm most often 779 00:48:55,520 --> 00:48:57,480 Speaker 1: asked because a lot of people are like, you know, 780 00:48:57,600 --> 00:49:01,520 Speaker 1: can't understand why, why why can't everyone just get behind 781 00:49:01,560 --> 00:49:03,680 Speaker 1: this and will have dealt with smoking in a couple 782 00:49:03,719 --> 00:49:06,240 Speaker 1: of decades, it will be gone completely from the world, 783 00:49:06,560 --> 00:49:09,239 Speaker 1: you know, or it will be highly marginalized. I think 784 00:49:09,239 --> 00:49:12,360 Speaker 1: there's lots of reasons behind it. I think there is 785 00:49:12,800 --> 00:49:18,440 Speaker 1: a strong gut instinct of disgust about smoking that came 786 00:49:18,640 --> 00:49:23,200 Speaker 1: from people who were, you know, perhaps non smokers rights campaigners, 787 00:49:23,280 --> 00:49:25,800 Speaker 1: the fact that people had to grow up in smoky 788 00:49:25,920 --> 00:49:30,200 Speaker 1: environments and so on, and I think those people, their instinct, 789 00:49:30,200 --> 00:49:32,640 Speaker 1: their gut visceral instinct, is that they just want the 790 00:49:32,640 --> 00:49:36,439 Speaker 1: whole thing gone. Then I think there's the medical establishment view, 791 00:49:36,560 --> 00:49:39,279 Speaker 1: which is, look, we know best, you should give up 792 00:49:39,320 --> 00:49:43,239 Speaker 1: this habit using a medicalized approach that we favor. You 793 00:49:43,320 --> 00:49:46,040 Speaker 1: are our patient, you are in treatment, do what we 794 00:49:46,120 --> 00:49:49,480 Speaker 1: tell you, and you will recover and be cured. Unfortunately, 795 00:49:49,520 --> 00:49:53,240 Speaker 1: that model doesn't really work very well for most nicotine uses. 796 00:49:53,320 --> 00:49:55,239 Speaker 1: Most of the time, the success rates of that are 797 00:49:55,280 --> 00:49:58,600 Speaker 1: extremely low. And medically you're talking about things like nicotine 798 00:49:58,640 --> 00:50:01,040 Speaker 1: patches and arms and some of the parmaceutical products to 799 00:50:01,080 --> 00:50:04,440 Speaker 1: help people quit. Yeah, I think there's a medicalized model 800 00:50:04,600 --> 00:50:08,280 Speaker 1: behind this that says, oh, look, this is tobacco use disorder. 801 00:50:08,400 --> 00:50:13,280 Speaker 1: It's a psychiatric ailment. We will cure you using pharmaceuticals 802 00:50:13,320 --> 00:50:16,319 Speaker 1: that will deal with your withdrawal and cravings, and we 803 00:50:16,320 --> 00:50:18,759 Speaker 1: will get you from being a user to being abstinent. 804 00:50:19,000 --> 00:50:23,319 Speaker 1: That's a model. It's not one that says, actually, we're 805 00:50:23,360 --> 00:50:26,839 Speaker 1: cool with nicotine use, just don't smoke because that's what's 806 00:50:26,840 --> 00:50:30,680 Speaker 1: going to give you cancer, heart disease and respiratory ailments. 807 00:50:31,200 --> 00:50:34,319 Speaker 1: That is not the way medical people think about this, 808 00:50:34,400 --> 00:50:37,279 Speaker 1: and they've they've aligned around that. But I think I 809 00:50:37,280 --> 00:50:39,880 Speaker 1: think there's even bigger reasons for this. So and I 810 00:50:39,960 --> 00:50:42,440 Speaker 1: was part of this. I as you said in the introduction, 811 00:50:42,480 --> 00:50:44,279 Speaker 1: I used to run Action on Smoking and Health in 812 00:50:44,320 --> 00:50:47,360 Speaker 1: the UK in the late nineties to early two thousands, 813 00:50:48,040 --> 00:50:52,920 Speaker 1: and basically we built a massive fighting machine for fighting 814 00:50:52,920 --> 00:50:57,239 Speaker 1: big tobacco and fighting the cigarette trade and smoking and 815 00:50:57,280 --> 00:51:01,000 Speaker 1: we were all, you know, basically in the Gray Tobacco Wars, 816 00:51:01,120 --> 00:51:03,560 Speaker 1: and it was, you know, a big conflict with a big, 817 00:51:03,600 --> 00:51:08,480 Speaker 1: bad industry. The trouble is that machine still exists, and 818 00:51:08,520 --> 00:51:11,200 Speaker 1: I think what it's done is, rather than say, look, 819 00:51:11,200 --> 00:51:14,320 Speaker 1: there's no more war to fight, it's sort of swiveled 820 00:51:14,360 --> 00:51:17,399 Speaker 1: its gun turrets towards the new thing and has now 821 00:51:17,480 --> 00:51:20,960 Speaker 1: started blasting away because that's what it does. That's what 822 00:51:21,040 --> 00:51:24,640 Speaker 1: you do in the anti tobacco, anti smoking movement. You 823 00:51:24,760 --> 00:51:29,319 Speaker 1: go into battle against big businesses and behaviors that you 824 00:51:29,640 --> 00:51:32,319 Speaker 1: kind of disapprove with. And so there's a kind of 825 00:51:32,440 --> 00:51:38,080 Speaker 1: institutional inertia that sort of sits behind this in the 826 00:51:38,120 --> 00:51:41,160 Speaker 1: same way that there isn't a kind of caffeine control 827 00:51:41,280 --> 00:51:44,520 Speaker 1: industry or the alcohol control industry is much smaller and 828 00:51:44,560 --> 00:51:47,720 Speaker 1: weaker because it doesn't fight the same kind of battles 829 00:51:47,760 --> 00:51:50,560 Speaker 1: that we used to fight against big tobacco. And then, 830 00:51:50,600 --> 00:51:52,879 Speaker 1: I don't know, money plays a role. I mean, many 831 00:51:52,920 --> 00:51:56,680 Speaker 1: of those organizations that you mentioned, you know, Lung Foundation, 832 00:51:57,160 --> 00:52:01,040 Speaker 1: Heart Foundation, they have taken significant money from Bloomberg for 833 00:52:01,200 --> 00:52:05,040 Speaker 1: joining in this anti vaping effort. So you can't rule 834 00:52:05,080 --> 00:52:08,200 Speaker 1: out the effects of money. You also see that happening 835 00:52:08,280 --> 00:52:12,160 Speaker 1: in academia. Food and Drug administration and National Institutes for 836 00:52:12,200 --> 00:52:15,279 Speaker 1: Health are a huge source of funding for research. But 837 00:52:15,360 --> 00:52:19,640 Speaker 1: the kind of research they want is research that finds problems, 838 00:52:19,680 --> 00:52:24,120 Speaker 1: that finds reasons to regulate, that finds bads. They are 839 00:52:24,239 --> 00:52:29,360 Speaker 1: much better at research that develops a problem than research 840 00:52:29,440 --> 00:52:33,640 Speaker 1: that acknowledges or investigates an opportunity. You just don't see 841 00:52:33,880 --> 00:52:36,680 Speaker 1: research looking to kind of round out and quantify the 842 00:52:36,719 --> 00:52:40,400 Speaker 1: opportunities at anything like the scale or with anything like 843 00:52:40,440 --> 00:52:45,839 Speaker 1: the financial backing that you see form from problem orientated research. Clive, 844 00:52:45,880 --> 00:52:47,920 Speaker 1: I'll tell you when I started getting involved in this 845 00:52:48,000 --> 00:52:51,640 Speaker 1: area a few years ago, what really struck me was 846 00:52:51,719 --> 00:52:56,879 Speaker 1: that I was meeting these wonderful researchers, distinguished academics who 847 00:52:56,880 --> 00:52:59,600 Speaker 1: are pro heart reduction, and they reminded me a lot 848 00:52:59,680 --> 00:53:01,879 Speaker 1: of the people I had met in the academic world 849 00:53:01,920 --> 00:53:03,680 Speaker 1: who were doing the work on harm reduction and needle 850 00:53:03,719 --> 00:53:06,719 Speaker 1: exchange and over those prevention in the eighties, nineties and 851 00:53:06,719 --> 00:53:09,320 Speaker 1: and adds. I mean, basically, when people who were focused 852 00:53:09,320 --> 00:53:13,600 Speaker 1: on how do we most effectively reduce the harms associated 853 00:53:13,600 --> 00:53:16,479 Speaker 1: with the consumption of tobacco in our society, and that 854 00:53:16,760 --> 00:53:20,600 Speaker 1: was the focus balancing these the kids, these the adults, 855 00:53:20,600 --> 00:53:22,640 Speaker 1: you name it. And then what I saw on the 856 00:53:22,719 --> 00:53:26,279 Speaker 1: other side was this kind of massive establishment fronted with 857 00:53:26,320 --> 00:53:29,800 Speaker 1: government money and Bloomberg money, who also wanted to reduce 858 00:53:29,840 --> 00:53:34,799 Speaker 1: the harms of tobacco, but who diverged a because where 859 00:53:34,800 --> 00:53:37,680 Speaker 1: they had started off being just anti smoking, now they 860 00:53:37,719 --> 00:53:41,880 Speaker 1: had adopted a sort of ideological anti all nicotine approach, 861 00:53:41,920 --> 00:53:46,160 Speaker 1: a kind of abstinence only approach. That Secondly, it seemed 862 00:53:46,200 --> 00:53:49,720 Speaker 1: like they were so traumatized by their multi decade battle 863 00:53:49,840 --> 00:53:53,160 Speaker 1: with big tobacco that basically driving a stake through the 864 00:53:53,239 --> 00:53:57,080 Speaker 1: heart of big tobacco seemed to be a greater objective 865 00:53:57,120 --> 00:54:00,319 Speaker 1: for them than was adopting a really comprehend of harm 866 00:54:00,320 --> 00:54:02,520 Speaker 1: reduction approach. And now, as you say, they have the 867 00:54:02,560 --> 00:54:04,400 Speaker 1: money to fight this battle, But I mean, is that 868 00:54:04,480 --> 00:54:07,480 Speaker 1: the way the world looks to you as well? Honest? Yes, 869 00:54:07,960 --> 00:54:10,080 Speaker 1: it does actually, and I think I think it's a 870 00:54:10,160 --> 00:54:14,080 Speaker 1: very good assessment of the current situation. It's harder and 871 00:54:14,239 --> 00:54:19,200 Speaker 1: harder for them to maintain the argument about harm reduction 872 00:54:19,280 --> 00:54:22,759 Speaker 1: in the nicotine and smoking area. Evidence is coming in 873 00:54:22,800 --> 00:54:26,600 Speaker 1: all the time that vaping is displacing smoking with the 874 00:54:26,719 --> 00:54:29,680 Speaker 1: net public health benefit. And you know, I'm sure that 875 00:54:29,800 --> 00:54:32,600 Speaker 1: evidence will get stronger and stronger over time. There's no 876 00:54:32,640 --> 00:54:35,680 Speaker 1: real doubt about it. There's multiple strands of evidence that 877 00:54:35,760 --> 00:54:39,280 Speaker 1: confirm that that is the case. So what we've seen 878 00:54:40,000 --> 00:54:42,879 Speaker 1: is the people who oppose these developments, the anti harm 879 00:54:42,920 --> 00:54:48,440 Speaker 1: reduction abstinence only groups have gravitated to two basic sets 880 00:54:48,480 --> 00:54:53,280 Speaker 1: of arguments. One is kids and the vulnerability of kids 881 00:54:53,280 --> 00:54:55,440 Speaker 1: to nicotine, in which I think we've discussed that quite 882 00:54:55,480 --> 00:54:57,200 Speaker 1: a bit, but I think you have to just take 883 00:54:57,239 --> 00:55:01,040 Speaker 1: a much more nuanced view of youth th behaviors to 884 00:55:01,120 --> 00:55:03,840 Speaker 1: work your way through that. And the second, and you 885 00:55:03,920 --> 00:55:08,520 Speaker 1: hear this getting louder and louder, is the tobacco industry. Essentially, 886 00:55:08,640 --> 00:55:12,840 Speaker 1: tobacco industry comes with such terrible reputational baggage they form 887 00:55:12,960 --> 00:55:16,400 Speaker 1: an almost perfect enemy. And it's almost as if you 888 00:55:16,440 --> 00:55:21,040 Speaker 1: can dismiss an entire public health concept like tobacco harm 889 00:55:21,080 --> 00:55:25,600 Speaker 1: reduction just by mentioning the word tobacco industry or suggesting 890 00:55:25,640 --> 00:55:29,200 Speaker 1: that the tobacco industry may benefit from selling the products 891 00:55:29,239 --> 00:55:33,200 Speaker 1: that are harm reduced, low risk alternatives to smoking. That 892 00:55:33,440 --> 00:55:38,520 Speaker 1: almost for some people ends the argument cligant Before COVID 893 00:55:38,600 --> 00:55:42,600 Speaker 1: came along, right, The sort of epidemic before the pandemic 894 00:55:43,200 --> 00:55:45,200 Speaker 1: was the epidemic of vaping, right. It was on the 895 00:55:45,280 --> 00:55:49,200 Speaker 1: headlines and TV shows and magazine covers in the United States, 896 00:55:49,560 --> 00:55:52,440 Speaker 1: And then towards the end of that in mid we 897 00:55:52,480 --> 00:55:54,560 Speaker 1: saw this whole thing about, Oh my god, people are 898 00:55:54,600 --> 00:55:56,960 Speaker 1: landing up in the hospital, right and their lungs are 899 00:55:57,040 --> 00:56:01,160 Speaker 1: getting destroyed. And the CDC, the usider Disease Control labeled 900 00:56:01,160 --> 00:56:04,759 Speaker 1: the disease and E cigarette and vaping E Valley. I 901 00:56:04,760 --> 00:56:07,160 Speaker 1: can't remember what a L stands for, but they labeled 902 00:56:07,160 --> 00:56:10,439 Speaker 1: it that thing. Now, it turned out, of course, that 903 00:56:10,560 --> 00:56:14,799 Speaker 1: virtually the entire thing was not about nicotine vaping. It 904 00:56:14,880 --> 00:56:19,120 Speaker 1: was about illegally produced th HC vape cartridges, which some 905 00:56:19,200 --> 00:56:22,920 Speaker 1: knuckleheads were producing and mixing with vitamin E oil because 906 00:56:22,960 --> 00:56:25,720 Speaker 1: that way they could, you know, basically cut their costs 907 00:56:25,719 --> 00:56:28,720 Speaker 1: and make more profit. And what struck me about it 908 00:56:28,800 --> 00:56:33,360 Speaker 1: was the evidence that this was about tainted, illegal th 909 00:56:33,600 --> 00:56:38,200 Speaker 1: HC vape cartridges and not about the cigarettes seemed incredibly 910 00:56:38,239 --> 00:56:43,480 Speaker 1: apparent from early on. Yet health authorities and political officials 911 00:56:43,520 --> 00:56:47,560 Speaker 1: and even the Center of Disease Control kept obscuring that fact. 912 00:56:48,000 --> 00:56:51,080 Speaker 1: I mean, what was going on there. I think this 913 00:56:51,440 --> 00:56:55,560 Speaker 1: was an information sort of black operation. Basically, you're quite right. 914 00:56:56,040 --> 00:57:00,920 Speaker 1: There was a cause, you know, maybe around three thousand hospitalizations, 915 00:57:00,920 --> 00:57:05,759 Speaker 1: over sixty deaths, very very severe acute respiratory disorders, and 916 00:57:05,800 --> 00:57:09,560 Speaker 1: therefore there was a massive concern about it. But all 917 00:57:09,640 --> 00:57:12,200 Speaker 1: the evidence, and it's not just even some of all 918 00:57:12,239 --> 00:57:16,200 Speaker 1: the evidence is clear. This arise from the addition of 919 00:57:16,200 --> 00:57:20,880 Speaker 1: a cutting agent to th HC vaping oils. Cutting agent 920 00:57:21,000 --> 00:57:24,600 Speaker 1: was vitamin e acetate. It's used to dilute the oil 921 00:57:24,640 --> 00:57:27,080 Speaker 1: for economic reasons, a normal sort of you know, drug 922 00:57:27,160 --> 00:57:30,920 Speaker 1: production kind of economics. It was done in the illicit 923 00:57:30,960 --> 00:57:33,880 Speaker 1: market by you know, the criminals that produce and market 924 00:57:33,960 --> 00:57:38,160 Speaker 1: these products. Had absolutely nothing whatsoever to do with vaping nicotine. 925 00:57:38,200 --> 00:57:41,240 Speaker 1: There's no link at all. You can't add that additive 926 00:57:41,280 --> 00:57:44,120 Speaker 1: to a nicotine vape. It just it's not soluble in 927 00:57:44,160 --> 00:57:47,160 Speaker 1: the liquid, and there is no economic purpose to doing 928 00:57:47,200 --> 00:57:51,560 Speaker 1: it whatsoever. So, having defined the cause, and I agree 929 00:57:51,640 --> 00:57:53,920 Speaker 1: with you, this outbreak kind of came to light in 930 00:57:54,160 --> 00:57:59,320 Speaker 1: probably around June two thousand and nineteen. By August two 931 00:57:59,360 --> 00:58:01,640 Speaker 1: thousand and nine, ten, it was pretty clear what the 932 00:58:01,680 --> 00:58:05,880 Speaker 1: problem was. But I would say that CDC, in particular, 933 00:58:06,320 --> 00:58:10,080 Speaker 1: were maintaining a kind of ambiguity about the cause which 934 00:58:10,120 --> 00:58:13,120 Speaker 1: persists to today. I mean, they've never said, which they 935 00:58:13,120 --> 00:58:17,200 Speaker 1: should definitively, that nicotine vaping liquids were nothing to do 936 00:58:17,280 --> 00:58:21,439 Speaker 1: with this, And it's just not possible that there would 937 00:58:21,480 --> 00:58:24,840 Speaker 1: have been a separate cause in the nicotine vaping supply 938 00:58:24,960 --> 00:58:27,440 Speaker 1: chain that happened in the same geography in the United 939 00:58:27,480 --> 00:58:30,360 Speaker 1: States and exactly the same time mid two thousand and 940 00:58:30,440 --> 00:58:32,840 Speaker 1: nineteen to early two thousand and twenty, with exactly the 941 00:58:32,880 --> 00:58:36,360 Speaker 1: same symptoms, but was caused by something else. Now, there 942 00:58:36,400 --> 00:58:40,280 Speaker 1: was some confusion because some people denied using THC. What 943 00:58:40,400 --> 00:58:44,480 Speaker 1: a surprise. If you admit to using cannabis, you can 944 00:58:44,480 --> 00:58:47,320 Speaker 1: get in trouble with your employer, with the police, with 945 00:58:47,440 --> 00:58:51,440 Speaker 1: your college, with your school, and with your parents. So unsurprisingly, 946 00:58:51,920 --> 00:58:53,680 Speaker 1: some people said no, no, no, no, I was never 947 00:58:53,760 --> 00:58:58,320 Speaker 1: vaping th HC, and therefore that was used to maintain 948 00:58:58,360 --> 00:59:00,320 Speaker 1: the myth that this may have been something to do 949 00:59:00,440 --> 00:59:03,720 Speaker 1: with nicotine vaping. But the fact that it never occurred 950 00:59:03,720 --> 00:59:07,080 Speaker 1: anywhere else, the fact that the cause in the illicit 951 00:59:07,080 --> 00:59:10,320 Speaker 1: th HC vaping supply chain is clear, tells us what 952 00:59:10,360 --> 00:59:12,920 Speaker 1: we need to know, and that incident is over because 953 00:59:12,920 --> 00:59:16,640 Speaker 1: not even criminals want to actually kill their customers. So 954 00:59:16,680 --> 00:59:18,920 Speaker 1: as soon it was clear what was causing it, they 955 00:59:18,920 --> 00:59:23,240 Speaker 1: stopped doing it, stopped using that thickener, the supply chain emptied, 956 00:59:23,760 --> 00:59:27,960 Speaker 1: and the problem tailed out in early two thousand. Hasn't 957 00:59:27,960 --> 00:59:30,160 Speaker 1: really been seen since except the odd thing that's been 958 00:59:30,240 --> 00:59:33,480 Speaker 1: lingering in somebody's cupboard. It just seemed like an opportunity 959 00:59:33,800 --> 00:59:36,720 Speaker 1: for the anti harm reduction folks, right, and they really 960 00:59:36,760 --> 00:59:38,480 Speaker 1: took it right. I mean, it was a myth. They 961 00:59:38,560 --> 00:59:42,479 Speaker 1: propagated and perpetuated, essentially a lie, even though they knew better. 962 00:59:42,480 --> 00:59:45,760 Speaker 1: They promoted misinformation. They did this from the Center for 963 00:59:45,840 --> 00:59:48,720 Speaker 1: Disease Control, and they said, well, if we're not being 964 00:59:48,720 --> 00:59:51,560 Speaker 1: so successful of discouraging them with whatever truth we have 965 00:59:51,640 --> 00:59:54,040 Speaker 1: on our side, let's take advantage of a myth and 966 00:59:54,080 --> 00:59:56,360 Speaker 1: a popular fear and run with that. And I think, 967 00:59:56,400 --> 00:59:58,880 Speaker 1: you know, I haven't seen the latest surveys, client, but 968 00:59:58,920 --> 01:00:02,160 Speaker 1: I think probably in the jority of Americans still believe 969 01:00:02,400 --> 01:00:06,680 Speaker 1: that that long damage, that long problems resulted from nicotine vaping. 970 01:00:06,840 --> 01:00:09,920 Speaker 1: It just hasn't been corrected. No, I think you're right. 971 01:00:09,960 --> 01:00:13,040 Speaker 1: I mean that that has created the perception that these 972 01:00:13,400 --> 01:00:16,560 Speaker 1: products are highly dangerous, and there's been good measurements on 973 01:00:16,600 --> 01:00:19,520 Speaker 1: how risk perception shifted in the United States, and actually 974 01:00:20,120 --> 01:00:22,480 Speaker 1: it flows across the Atlantic of course, so we get 975 01:00:22,480 --> 01:00:25,280 Speaker 1: this in the UK as well. People think these products 976 01:00:25,320 --> 01:00:27,960 Speaker 1: are much more dangerous than they are and that is 977 01:00:28,040 --> 01:00:31,919 Speaker 1: one reason why. And the fact that CDC has never 978 01:00:32,360 --> 01:00:36,040 Speaker 1: definitively sort of crushed that idea, which they could do 979 01:00:36,120 --> 01:00:38,480 Speaker 1: if they wanted to, the fact that they have let 980 01:00:38,520 --> 01:00:41,200 Speaker 1: it roll and let it run tells you that they 981 01:00:41,200 --> 01:00:44,640 Speaker 1: have found it useful as part of their anti vaping campaign. 982 01:00:44,920 --> 01:00:48,520 Speaker 1: The problem is the unintended consequences of making people fear 983 01:00:48,600 --> 01:00:51,720 Speaker 1: vaping is that you get relapse from vaping to smoking, 984 01:00:51,800 --> 01:00:54,720 Speaker 1: and you get fewer smokers willing to switch from smoking 985 01:00:54,880 --> 01:00:58,000 Speaker 1: into vaping. So you know, the idea that that was 986 01:00:58,040 --> 01:01:00,240 Speaker 1: a good thing to do is actually an incredibly a 987 01:01:00,320 --> 01:01:03,680 Speaker 1: responsible thing to do. And then also for the people 988 01:01:03,720 --> 01:01:08,160 Speaker 1: who are used as an illicit th HC vapes, diffusing 989 01:01:08,280 --> 01:01:12,360 Speaker 1: the problem across nicotine vaping, th HC vaping, any kind 990 01:01:12,400 --> 01:01:16,880 Speaker 1: of vaping has not given the sharp public health message 991 01:01:17,160 --> 01:01:19,840 Speaker 1: which should be watched out when you buy an illicit 992 01:01:20,160 --> 01:01:23,640 Speaker 1: th HC vape you know, that message was lost as well, 993 01:01:23,680 --> 01:01:27,240 Speaker 1: so there was a harm associated with not warning vaping 994 01:01:27,280 --> 01:01:31,640 Speaker 1: cannabis users properly about the danger. So the whole thing 995 01:01:31,920 --> 01:01:35,800 Speaker 1: is grossly irresponsible in my opinion, and it's one of 996 01:01:35,840 --> 01:01:40,040 Speaker 1: the reasons why it's effectively pans out as another form 997 01:01:40,080 --> 01:01:43,000 Speaker 1: of defense of the cigarette trade. It gives people the 998 01:01:43,040 --> 01:01:44,760 Speaker 1: reason to say no, no, no, no, I'm going to 999 01:01:44,840 --> 01:01:46,920 Speaker 1: stick with this. And one final point on this ethan 1000 01:01:46,960 --> 01:01:50,400 Speaker 1: if if you don't mind, it's also been conflated with 1001 01:01:50,520 --> 01:01:55,120 Speaker 1: another lung related thing, which is popcorn lung. So people 1002 01:01:55,160 --> 01:01:57,880 Speaker 1: have this big fuzzy idea. You know, normal people don't 1003 01:01:58,040 --> 01:02:00,880 Speaker 1: get into the detail or read papers on this, quite reasonably, 1004 01:02:01,440 --> 01:02:05,080 Speaker 1: but they've heard about something called popcorn lung being associated 1005 01:02:05,080 --> 01:02:09,160 Speaker 1: with vaping, which it isn't. It's associated with one additive 1006 01:02:09,760 --> 01:02:13,080 Speaker 1: use sometimes in vaping when you're exposed to massive levels 1007 01:02:13,120 --> 01:02:15,760 Speaker 1: of it. But you've heard about popcorn lung, and then 1008 01:02:15,800 --> 01:02:19,800 Speaker 1: you hear that there's people dropping dead from vaping because 1009 01:02:19,840 --> 01:02:22,480 Speaker 1: of this VALI thing. Put two and two together and go, 1010 01:02:23,200 --> 01:02:25,479 Speaker 1: I'm not even going to take that risk. I'll stick 1011 01:02:25,520 --> 01:02:27,439 Speaker 1: with the lung disease that I know and like, which 1012 01:02:27,480 --> 01:02:30,080 Speaker 1: is cigarettes. Yeah, you know, I guess what it comes 1013 01:02:30,120 --> 01:02:32,720 Speaker 1: down to, Clive, is we think about it. There's over 1014 01:02:32,760 --> 01:02:36,720 Speaker 1: a billion people still smoking cigarettes or other combustible tobacco 1015 01:02:36,760 --> 01:02:40,120 Speaker 1: products around the world. There's thirty five to forty million 1016 01:02:40,280 --> 01:02:42,840 Speaker 1: smokers in the US, which is roughly equal to the 1017 01:02:43,080 --> 01:02:46,440 Speaker 1: entire population of California, or almost the same as the 1018 01:02:46,560 --> 01:02:50,560 Speaker 1: entire population of black people in America. And if all 1019 01:02:50,600 --> 01:02:54,479 Speaker 1: of them were to suddenly switch to vaping or using 1020 01:02:54,520 --> 01:02:57,640 Speaker 1: these oral products or heated products, it would probably be 1021 01:02:57,680 --> 01:03:01,120 Speaker 1: one of the greatest public health advances in human history. 1022 01:03:01,320 --> 01:03:04,040 Speaker 1: And it seems that what stands in the way is 1023 01:03:04,120 --> 01:03:08,040 Speaker 1: just the same sorts of ignorance and foolishness and self 1024 01:03:08,080 --> 01:03:10,800 Speaker 1: interest that drove the war on drugs for many years. 1025 01:03:11,040 --> 01:03:13,640 Speaker 1: Would you agree with my formulation that way? I agree 1026 01:03:13,640 --> 01:03:15,600 Speaker 1: with you. I think the more you look at this, 1027 01:03:15,840 --> 01:03:19,720 Speaker 1: the more it has the feeling of war on drugs mentality. 1028 01:03:19,840 --> 01:03:22,960 Speaker 1: We we used to be in a battle against harm. 1029 01:03:23,000 --> 01:03:25,040 Speaker 1: I mean, I got into the business because you know, 1030 01:03:25,320 --> 01:03:29,280 Speaker 1: it was about cancer, about heart disease, about people living 1031 01:03:29,280 --> 01:03:32,880 Speaker 1: in utter misery with emphysema, and so on. My father 1032 01:03:32,960 --> 01:03:37,080 Speaker 1: died smoking related disease associated with heart failure. There were 1033 01:03:37,160 --> 01:03:40,720 Speaker 1: real public health reasons to be involved. Now, as we're 1034 01:03:40,760 --> 01:03:44,120 Speaker 1: beginning to solve that problem with these noncombustible products, we're 1035 01:03:44,160 --> 01:03:47,320 Speaker 1: seeing a big shift to a war on drugs mentality, 1036 01:03:47,360 --> 01:03:49,280 Speaker 1: which is that we don't think people should use the 1037 01:03:49,360 --> 01:03:53,200 Speaker 1: drug nicotine. Now, that's a very different public health proposition, 1038 01:03:53,480 --> 01:03:56,640 Speaker 1: and it's not one that I think we should be pursuing. 1039 01:03:56,680 --> 01:04:00,400 Speaker 1: I think we should be pursuing reduction of harm, aerial 1040 01:04:00,960 --> 01:04:05,720 Speaker 1: disease outcomes, a life expectancy outcomes, and not worrying ourselves 1041 01:04:05,760 --> 01:04:08,960 Speaker 1: about nicotine so much. I mean, I'm not recommending nicotine use, 1042 01:04:09,400 --> 01:04:12,000 Speaker 1: but people are going to use it in the same 1043 01:04:12,000 --> 01:04:15,560 Speaker 1: way that they use alcohol. Not recommending that either, but 1044 01:04:15,720 --> 01:04:18,680 Speaker 1: people do like it. People do use it. Question is 1045 01:04:18,720 --> 01:04:21,320 Speaker 1: can you keep the harm under control? Yeah, claud you know, 1046 01:04:21,560 --> 01:04:24,680 Speaker 1: I think also for me growing up, my basic exposure 1047 01:04:24,720 --> 01:04:28,960 Speaker 1: to addiction was seeing my dad's relationship to cigarettes center food, 1048 01:04:29,560 --> 01:04:31,840 Speaker 1: and he died of a massive heart attack when he 1049 01:04:31,880 --> 01:04:34,479 Speaker 1: was fifty eight as a result. I probably he can't 1050 01:04:34,480 --> 01:04:37,160 Speaker 1: prove it, but probably of his packet day cigarette habit 1051 01:04:37,200 --> 01:04:40,120 Speaker 1: and his obesity. And I oftentimes have thought in recent 1052 01:04:40,200 --> 01:04:42,320 Speaker 1: years that my dad would have been a good candidate 1053 01:04:42,400 --> 01:04:45,160 Speaker 1: to have switched to an east cigarette or a heated device, 1054 01:04:45,200 --> 01:04:47,960 Speaker 1: and it might have made the difference in his living longer. 1055 01:04:48,080 --> 01:04:51,040 Speaker 1: Sounds like your story somewhat similar. I think exactly the 1056 01:04:51,040 --> 01:04:53,600 Speaker 1: same about my father. He would have loved the innovation. 1057 01:04:54,000 --> 01:04:57,640 Speaker 1: He'd have been an earlier adopter, and had he done 1058 01:04:57,680 --> 01:05:01,080 Speaker 1: that early enough in his smoking, rarely have these things 1059 01:05:01,080 --> 01:05:04,040 Speaker 1: been availably still be alive too. Now I'm convinced of it. Yeah, 1060 01:05:04,080 --> 01:05:06,120 Speaker 1: I mean I looked at a very powerful politician like 1061 01:05:06,160 --> 01:05:08,720 Speaker 1: Senator Durbin who said that he hates vaping and the 1062 01:05:08,880 --> 01:05:12,280 Speaker 1: cigarettes because his parents died from smoke gay, and I'm thinking, 1063 01:05:12,360 --> 01:05:15,400 Speaker 1: why didn't he come down where we are? He's missing 1064 01:05:15,400 --> 01:05:19,240 Speaker 1: the point. Yeah, So, Clive, you know I should say 1065 01:05:19,280 --> 01:05:20,640 Speaker 1: at the end, it is that you really are one 1066 01:05:20,640 --> 01:05:23,920 Speaker 1: of my heroes here. I mean, seeing the extraordinary amount 1067 01:05:24,080 --> 01:05:26,080 Speaker 1: of work that you pump out and the ways that 1068 01:05:26,160 --> 01:05:28,880 Speaker 1: you're engaging with the World Health Organization, the f d 1069 01:05:28,880 --> 01:05:31,360 Speaker 1: A and all folks and covering the literature and reading 1070 01:05:31,360 --> 01:05:34,480 Speaker 1: it is basically a one man operation. So I just 1071 01:05:34,560 --> 01:05:36,600 Speaker 1: hope you're going to keep doing this and keep doing 1072 01:05:36,640 --> 01:05:40,360 Speaker 1: it until this battle is one. Um. You know, I 1073 01:05:40,880 --> 01:05:43,520 Speaker 1: think we both know that sometimes these battles can feel quixotic. 1074 01:05:43,880 --> 01:05:46,000 Speaker 1: But I'm incredibly grateful for the work you're doing and 1075 01:05:46,040 --> 01:05:48,320 Speaker 1: also for taking the time to have this conversation with me, 1076 01:05:48,520 --> 01:05:50,959 Speaker 1: So thank you very much. Thank you, Ethan. I wish 1077 01:05:50,960 --> 01:05:54,480 Speaker 1: it wasn't necessary, It shouldn't be necessary, but unfortunately is. 1078 01:05:56,480 --> 01:05:59,760 Speaker 1: Psychoactive is the production of I Heart Radio and Protozoa 1079 01:05:59,800 --> 01:06:03,440 Speaker 1: pic Shirts. It's hosted by me Ethan Naedelman. It's produced 1080 01:06:03,480 --> 01:06:07,360 Speaker 1: by Katcha Kumkova and Ben Cabrick. The executive producers are 1081 01:06:07,480 --> 01:06:11,480 Speaker 1: Dylan Golden, Ari Handel, Elizabeth Geesus and Darren Aronovski for 1082 01:06:11,520 --> 01:06:15,200 Speaker 1: Protozoa Pictures, Alice Williams and Matt Frederick for I Heart 1083 01:06:15,320 --> 01:06:18,880 Speaker 1: Radio and me Ethan Nadelman. Our music is by Ari 1084 01:06:19,000 --> 01:06:22,120 Speaker 1: Belusian and a special thanks to a Vivit Brio, Sef 1085 01:06:22,440 --> 01:06:26,560 Speaker 1: Bianca Grimshaw and Robert Beatty. If you'd like to share 1086 01:06:26,560 --> 01:06:29,680 Speaker 1: your own stories, comments, or ideas, please leave us a 1087 01:06:29,720 --> 01:06:35,560 Speaker 1: message at eight three three seven seven nine sixty. That's 1088 01:06:35,760 --> 01:06:41,320 Speaker 1: one eight three three psycho zero. You can also email 1089 01:06:41,400 --> 01:06:44,640 Speaker 1: us as Psychoactive at Protozoa dot com or find me 1090 01:06:44,640 --> 01:06:47,600 Speaker 1: on Twitter at Ethan Nadelman. And if you couldn't keep 1091 01:06:47,600 --> 01:06:50,400 Speaker 1: track of all this, find the information in the show notes. 1092 01:06:54,640 --> 01:06:58,400 Speaker 1: Next week we'll be talking with Larry Krasner. He's the 1093 01:06:58,440 --> 01:07:03,320 Speaker 1: District Attorney of philadel Fia and playing a pioneering role 1094 01:07:03,640 --> 01:07:07,920 Speaker 1: among the progressive prosecutors who are reshaping the face of 1095 01:07:07,960 --> 01:07:12,040 Speaker 1: criminal justice in American cities. You think most people, I 1096 01:07:12,040 --> 01:07:14,520 Speaker 1: mean most of the cops and prosecutors and judges in 1097 01:07:14,560 --> 01:07:17,520 Speaker 1: Philadelphia would now vote for legalizing marijuana. Are we going 1098 01:07:17,560 --> 01:07:19,840 Speaker 1: to count the retired ones. If you count the retired ones, 1099 01:07:19,880 --> 01:07:22,160 Speaker 1: I would say no, no, But the current ones probably is. 1100 01:07:22,520 --> 01:07:26,920 Speaker 1: I think that there are subgroups, maybe younger officers, probably 1101 01:07:26,920 --> 01:07:29,120 Speaker 1: officers of color, who would vote for it. I think 1102 01:07:29,520 --> 01:07:31,600 Speaker 1: overall they would vote against it, And to be honest, 1103 01:07:31,680 --> 01:07:34,680 Speaker 1: they have a specific financial interest in voting against it 1104 01:07:35,000 --> 01:07:37,600 Speaker 1: because they don't simply get paid to arrest people. They 1105 01:07:37,600 --> 01:07:40,080 Speaker 1: get overtime, and they get a lot of overtime for 1106 01:07:40,160 --> 01:07:42,400 Speaker 1: going to court to testify when they're not on shift. 1107 01:07:42,440 --> 01:07:44,760 Speaker 1: I mean, honestly, I think if they could arrest people 1108 01:07:44,800 --> 01:07:47,160 Speaker 1: for blue shirts. I'm wearing a blue shirt today, some 1109 01:07:47,200 --> 01:07:49,000 Speaker 1: of them would be mercenario up to say, hey, it 1110 01:07:49,040 --> 01:07:51,600 Speaker 1: sounds like a good plan. Let's arrest people for blue shirts. 1111 01:07:51,600 --> 01:07:53,160 Speaker 1: I want a beach house and they would do it. 1112 01:07:53,720 --> 01:07:56,120 Speaker 1: Subscribe to Cycleactive now see it, don't miss it.