1 00:00:04,640 --> 00:00:07,120 Speaker 1: Well, joining me now is one of the legends of 2 00:00:07,160 --> 00:00:15,400 Speaker 1: sports journalism who has successfully navigated print, television, digital. He's 3 00:00:15,480 --> 00:00:19,280 Speaker 1: now at Northwestern University Director of Sports Journalism. There, it's 4 00:00:19,280 --> 00:00:21,400 Speaker 1: a Jay, a very familiar face if you're a sports fan. 5 00:00:21,680 --> 00:00:23,680 Speaker 1: Ja donde ja, Nice to see you. 6 00:00:23,600 --> 00:00:26,079 Speaker 2: Sir, Thanks yct me jout appreciate it. 7 00:00:26,920 --> 00:00:30,440 Speaker 1: So there's so many directions we could go. I'm like, 8 00:00:31,000 --> 00:00:33,000 Speaker 1: which is the that I want to get into? Which 9 00:00:33,040 --> 00:00:35,920 Speaker 1: is this weird? I don't know who's copying? Who is 10 00:00:35,960 --> 00:00:39,080 Speaker 1: political talk show debate copying sports talk show debate or 11 00:00:39,159 --> 00:00:42,240 Speaker 1: sports talk show debate Nott being political. But actually, before 12 00:00:42,240 --> 00:00:46,040 Speaker 1: we get into that, I want to start with this 13 00:00:46,120 --> 00:00:50,280 Speaker 1: private equity story with the Big Ten and just sort 14 00:00:50,320 --> 00:00:57,000 Speaker 1: of what this means and whether you know, look, you're 15 00:00:57,240 --> 00:00:59,240 Speaker 1: you're a practitioner, you're not a part of the board 16 00:00:59,280 --> 00:01:03,440 Speaker 1: of directors, You're not in these you know, in these conversations. 17 00:01:03,480 --> 00:01:07,000 Speaker 1: But what does this mean? Where's where are we headed 18 00:01:07,000 --> 00:01:10,240 Speaker 1: with college sports with this private equity and is it 19 00:01:10,280 --> 00:01:12,199 Speaker 1: is it actually something that is going to happen? 20 00:01:14,200 --> 00:01:16,600 Speaker 3: I think so that, for example, the momentum seems to 21 00:01:16,600 --> 00:01:19,039 Speaker 3: be there for the Big Ten to get this deal done. 22 00:01:19,080 --> 00:01:23,080 Speaker 3: They're talking about a two billion dollars infusion of cash 23 00:01:23,400 --> 00:01:27,520 Speaker 3: led primarily from what I've read from the California Teacher's 24 00:01:27,560 --> 00:01:29,800 Speaker 3: pension would be the primary investor, which. 25 00:01:29,640 --> 00:01:32,080 Speaker 1: Is a fascinating It was it to there's like, we're 26 00:01:32,080 --> 00:01:33,720 Speaker 1: not private equity. It's not a hedge fund, it's a 27 00:01:33,720 --> 00:01:34,280 Speaker 1: pension fund. 28 00:01:34,360 --> 00:01:37,319 Speaker 3: Yeah, which actually made a big difference to me when 29 00:01:37,319 --> 00:01:39,400 Speaker 3: they said, hey, it's not a private equity hedge fund. 30 00:01:40,319 --> 00:01:42,640 Speaker 3: You know, cowpers which I think is the name of 31 00:01:42,680 --> 00:01:46,000 Speaker 3: the of the fund, seems. 32 00:01:45,680 --> 00:01:51,720 Speaker 2: A little more legitimate or less ruthless. 33 00:01:51,960 --> 00:01:56,200 Speaker 3: Right, I, as a journalist or former journalists, kind of 34 00:01:56,360 --> 00:01:59,040 Speaker 3: shiver when I hear hedge fund of private equity because 35 00:01:59,040 --> 00:02:01,880 Speaker 3: we've seen it ruin newspaper after newspaper. Right when they 36 00:02:01,920 --> 00:02:06,400 Speaker 3: come in, they they strip things down to the bare bones, 37 00:02:06,400 --> 00:02:09,160 Speaker 3: and then you know, see what they can extract from 38 00:02:09,160 --> 00:02:11,160 Speaker 3: the carcass. 39 00:02:11,200 --> 00:02:14,880 Speaker 2: So at my first instinct was to. 40 00:02:14,880 --> 00:02:16,440 Speaker 3: Be very aware when I heard they were looking for 41 00:02:16,480 --> 00:02:18,400 Speaker 3: a private investment, but A when I heard the source 42 00:02:18,400 --> 00:02:21,919 Speaker 3: of the funds, but B the fact that it would 43 00:02:22,040 --> 00:02:25,840 Speaker 3: extend the current Big Ten arrangement for another two decades. 44 00:02:26,360 --> 00:02:28,880 Speaker 3: From a selfish standpoint, I was glad to hear it 45 00:02:29,400 --> 00:02:36,359 Speaker 3: because as a Northwestern alumni and faculty member, I live 46 00:02:36,440 --> 00:02:40,840 Speaker 3: in fear of the Big Ten and the SEC breaking 47 00:02:40,880 --> 00:02:43,040 Speaker 3: off and away from the NC double a to former 48 00:02:43,120 --> 00:02:46,040 Speaker 3: super conference with the best of the best, right, because 49 00:02:46,080 --> 00:02:48,200 Speaker 3: Northwestern would not be a part of that. You know, 50 00:02:48,240 --> 00:02:51,799 Speaker 3: when it comes and it feels inevitable, like to the best, 51 00:02:51,960 --> 00:02:53,880 Speaker 3: I do think it's inevitable, Chuck, But I think this 52 00:02:53,919 --> 00:02:56,840 Speaker 3: would delay it. And this is delayzy inevitable. I'm actually 53 00:02:56,880 --> 00:03:00,200 Speaker 3: in favor because part of the new super league. 54 00:03:00,440 --> 00:03:04,760 Speaker 1: Right now, Watching USC and Michigan kill it two of 55 00:03:04,800 --> 00:03:06,880 Speaker 1: the teams that might be part of a super league, 56 00:03:06,960 --> 00:03:10,400 Speaker 1: you know, right, tells you something. And certainly as an 57 00:03:10,440 --> 00:03:13,639 Speaker 1: acc guy myself, I've watched everybody sue each other over 58 00:03:13,680 --> 00:03:17,760 Speaker 1: this granted rights business and disputes over revenue sharing. But 59 00:03:18,880 --> 00:03:24,600 Speaker 1: let me dovetail this into sports journalism. How much of 60 00:03:24,639 --> 00:03:27,200 Speaker 1: the business of sports was a part of your beat 61 00:03:27,440 --> 00:03:30,680 Speaker 1: in your head in the nineties versus how much of 62 00:03:30,720 --> 00:03:33,840 Speaker 1: it now you have? How much more knowledge you have 63 00:03:33,880 --> 00:03:36,280 Speaker 1: to have to be a day to day sports reporter 64 00:03:36,960 --> 00:03:40,800 Speaker 1: on the sort of the business side of you know, Well, 65 00:03:40,800 --> 00:03:43,240 Speaker 1: if you don't understand the second apron, you don't understand 66 00:03:43,280 --> 00:03:46,480 Speaker 1: free agency in the NBA, right, And I have to 67 00:03:46,520 --> 00:03:49,640 Speaker 1: say it's a real differentiator now in sports reporters. 68 00:03:49,680 --> 00:03:53,680 Speaker 3: No, absolutely, and but there's a difference between you know, 69 00:03:53,760 --> 00:03:58,119 Speaker 3: the the second apron and that talk is collective bargaining 70 00:03:58,400 --> 00:04:02,080 Speaker 3: and salary cap and that hasn't changed since when I 71 00:04:02,120 --> 00:04:04,960 Speaker 3: first started. I remember when I first started covering the 72 00:04:05,040 --> 00:04:07,360 Speaker 3: Chicago Bulls in nineteen ninety four, I met with their 73 00:04:07,440 --> 00:04:10,000 Speaker 3: salary cap expert who explained the salary cap to me. 74 00:04:10,080 --> 00:04:12,480 Speaker 3: Now that was many iterations of the salary cap would 75 00:04:12,480 --> 00:04:15,520 Speaker 3: go very different rules now, but you did have to 76 00:04:15,560 --> 00:04:19,080 Speaker 3: have an understanding of that. You know how things worked 77 00:04:19,120 --> 00:04:21,279 Speaker 3: in the NBA, but now you do have to have 78 00:04:21,279 --> 00:04:25,480 Speaker 3: an understanding of private equity and hedge funds and things. 79 00:04:25,240 --> 00:04:27,159 Speaker 2: Like that and how the markets move and react. 80 00:04:28,080 --> 00:04:32,240 Speaker 3: So the greatest example was this year, this past school year, 81 00:04:32,320 --> 00:04:35,440 Speaker 3: I started teaching a class covering the business and sports, 82 00:04:36,000 --> 00:04:38,000 Speaker 3: and it was far from my expertise. I had to 83 00:04:38,000 --> 00:04:41,479 Speaker 3: bring in a lot of experts in the fields to 84 00:04:41,680 --> 00:04:46,080 Speaker 3: talk about it. But we did start with the cbas 85 00:04:46,080 --> 00:04:48,160 Speaker 3: the collective bargaining agreements, right, Because if you're going to 86 00:04:48,200 --> 00:04:51,000 Speaker 3: cover a professional sport, you need to understand the collective 87 00:04:51,000 --> 00:04:54,799 Speaker 3: bardin agreement and what goes into negotiating that collective bargaining agreement. 88 00:04:55,120 --> 00:04:55,320 Speaker 2: Right. 89 00:04:55,440 --> 00:04:59,400 Speaker 3: So I represented a former representative of of the NFL 90 00:04:59,400 --> 00:05:03,120 Speaker 3: Players Union. I've had other lawyers come I've had a 91 00:05:03,160 --> 00:05:06,360 Speaker 3: lawyer come in to explain the current name image likeness 92 00:05:06,480 --> 00:05:09,760 Speaker 3: in college sports. We've had people talk about kind of 93 00:05:09,760 --> 00:05:12,520 Speaker 3: the stadium game, right, and public funding for stadiums. That's 94 00:05:12,560 --> 00:05:14,840 Speaker 3: something you need to understand, not just business, but the 95 00:05:14,880 --> 00:05:18,240 Speaker 3: politics of stadium funding. And then some of the more 96 00:05:18,240 --> 00:05:23,480 Speaker 3: fun things like collectibles or even sneakers, right, and shoe contracts, 97 00:05:23,520 --> 00:05:26,360 Speaker 3: and the influences that you companies have both in college 98 00:05:26,400 --> 00:05:27,440 Speaker 3: and professional sports. 99 00:05:27,520 --> 00:05:27,719 Speaker 2: Right. 100 00:05:27,920 --> 00:05:31,480 Speaker 3: So all these things that weren't necessarily a part. You know, 101 00:05:31,839 --> 00:05:34,080 Speaker 3: the CBA part that hasn't changed. You need to know 102 00:05:34,120 --> 00:05:38,360 Speaker 3: the CBA. But aside from that, there's whole world from 103 00:05:38,440 --> 00:05:41,960 Speaker 3: private equity all the way to the collectibles market. 104 00:05:43,240 --> 00:05:50,080 Speaker 1: One of the growth academic areas that essentially students want 105 00:05:50,080 --> 00:05:52,360 Speaker 1: to major in. And this has been a I've noticed 106 00:05:52,400 --> 00:05:56,600 Speaker 1: it in journalism. You're the director of sports journalism. There 107 00:05:56,640 --> 00:05:59,120 Speaker 1: wouldn't have been a director of sports journalism at Northwestern 108 00:05:59,160 --> 00:06:03,640 Speaker 1: thirty years ago. Correct, absolutely not right, this is the 109 00:06:03,680 --> 00:06:06,880 Speaker 1: growth area of journalism schools when I've been at when 110 00:06:06,920 --> 00:06:09,160 Speaker 1: I go to various journalism schools, and we talk about 111 00:06:09,200 --> 00:06:13,240 Speaker 1: because sort of, you know, those getting into non sports 112 00:06:13,279 --> 00:06:16,240 Speaker 1: journalism are being told by their parents this isn't a 113 00:06:16,240 --> 00:06:18,520 Speaker 1: place to get earn a living, right, There's not great 114 00:06:18,600 --> 00:06:22,160 Speaker 1: jobs out there, but the one place where parents believe 115 00:06:22,560 --> 00:06:25,200 Speaker 1: you can make a living is in sports journalism, even 116 00:06:25,240 --> 00:06:27,840 Speaker 1: if it's not in So what do you make of 117 00:06:27,839 --> 00:06:29,800 Speaker 1: that and how much is that transforming Midel? 118 00:06:31,520 --> 00:06:34,000 Speaker 3: Yeah, Well, I joked when at the time I got 119 00:06:34,040 --> 00:06:36,839 Speaker 3: this job. You know, none of the things I was doing, 120 00:06:36,880 --> 00:06:41,360 Speaker 3: including this job, existed when I was in school. And 121 00:06:42,040 --> 00:06:45,799 Speaker 3: you know that included appearing on ESPN on Around the Horn, 122 00:06:45,960 --> 00:06:49,880 Speaker 3: that included doing podcasts, that included writing for ESPN dot 123 00:06:49,920 --> 00:06:53,800 Speaker 3: com and my role as director of Sports Journalism. So 124 00:06:53,960 --> 00:06:56,599 Speaker 3: it's a completely different landscape than I was in school 125 00:06:56,640 --> 00:07:00,359 Speaker 3: at four. You know, one of the reasons those was 126 00:07:00,400 --> 00:07:04,720 Speaker 3: created was this has been you know, a great recruiting device, 127 00:07:04,760 --> 00:07:06,360 Speaker 3: particularly for response to demand. 128 00:07:07,120 --> 00:07:07,680 Speaker 2: Yeah. 129 00:07:07,720 --> 00:07:12,680 Speaker 3: Absolutely, both the responses demand and anticipation of you know 130 00:07:12,760 --> 00:07:15,280 Speaker 3: what would be appealing in this modern era to get 131 00:07:15,320 --> 00:07:18,600 Speaker 3: people to want to go to graduate journalism program, and 132 00:07:19,680 --> 00:07:23,120 Speaker 3: you know it, it's gone really well, including this year 133 00:07:23,200 --> 00:07:26,080 Speaker 3: we have I think the number is thirty one of 134 00:07:26,200 --> 00:07:29,440 Speaker 3: about one hundred and twenty of the graduate students are 135 00:07:30,400 --> 00:07:32,920 Speaker 3: are in the Sports Specialization program, and it's a very 136 00:07:33,040 --> 00:07:35,080 Speaker 3: you know, this is the highest number we've had so 137 00:07:35,160 --> 00:07:37,760 Speaker 3: in it. You know, I won't say the journalism field 138 00:07:37,760 --> 00:07:40,000 Speaker 3: has gotten better over the past decade, you know, I 139 00:07:40,040 --> 00:07:42,000 Speaker 3: think we can be honest and say these have This 140 00:07:42,080 --> 00:07:45,840 Speaker 3: hasn't been the best decade for journalism and media, but 141 00:07:46,120 --> 00:07:47,560 Speaker 3: this has actually increased. 142 00:07:48,680 --> 00:07:49,560 Speaker 2: What I am saying. 143 00:07:49,600 --> 00:07:52,920 Speaker 3: Where I think the opportunities are are in live sports production. 144 00:07:53,920 --> 00:07:57,200 Speaker 3: So it doesn't necessarily mean that things are great for 145 00:07:57,520 --> 00:08:01,000 Speaker 3: sports media overall. You know, the fact that Sports Illustrated 146 00:08:01,080 --> 00:08:03,360 Speaker 3: doesn't exist as we knew it, you know when you 147 00:08:03,440 --> 00:08:05,840 Speaker 3: and I were growing up, that's not good. 148 00:08:05,840 --> 00:08:08,600 Speaker 1: And that has been a destination, right, twenty year old 149 00:08:08,680 --> 00:08:11,480 Speaker 1: Ja Donde, what do you man? I hope to be 150 00:08:12,240 --> 00:08:14,640 Speaker 1: writing for Sports Illustrated. Like I would have said that 151 00:08:14,680 --> 00:08:17,320 Speaker 1: about that great, I'd have said that about Newsweek as 152 00:08:17,320 --> 00:08:19,720 Speaker 1: a political journalist in the early nineties, that would have 153 00:08:19,720 --> 00:08:22,640 Speaker 1: felt like a destination. Boy, if you're writing for Newsweek now, 154 00:08:22,760 --> 00:08:25,360 Speaker 1: you're hoping to get paid. 155 00:08:26,360 --> 00:08:28,440 Speaker 3: What's crazy, though, was even you know, as far back 156 00:08:28,480 --> 00:08:31,840 Speaker 3: as two thousand and seven when I took about from 157 00:08:31,880 --> 00:08:35,880 Speaker 3: the LA Times and I got a call from Sports Illustrated. 158 00:08:35,920 --> 00:08:38,480 Speaker 3: I wouldn't say I got a job offer from Sports Illustrated, 159 00:08:38,520 --> 00:08:40,440 Speaker 3: but I did. You know, they did call and express 160 00:08:40,480 --> 00:08:44,000 Speaker 3: some interest. And by that time, you know, ESPN was 161 00:08:44,040 --> 00:08:46,360 Speaker 3: a much better option because you could write, you could 162 00:08:46,400 --> 00:08:49,480 Speaker 3: be on TV radio, you know, they just it was 163 00:08:49,600 --> 00:08:53,000 Speaker 3: just a much better vertical than Sports Illustrated. And I 164 00:08:53,000 --> 00:08:55,200 Speaker 3: remember thinking at the time, I can't believe I would 165 00:08:55,200 --> 00:08:58,040 Speaker 3: ever have a call from Sports Illustrated and say thanks, 166 00:08:58,080 --> 00:08:58,679 Speaker 3: but no thanks. 167 00:08:59,400 --> 00:09:00,920 Speaker 2: And that's pretty much what happened then. 168 00:09:02,679 --> 00:09:06,559 Speaker 3: So yeah, the destination, I think if you're a writer 169 00:09:06,760 --> 00:09:09,679 Speaker 3: right now, the Athletic feels like the place where you'd 170 00:09:09,720 --> 00:09:12,320 Speaker 3: want to be and you want to go. And it's 171 00:09:12,360 --> 00:09:15,720 Speaker 3: funny because it's only been around what ten fifteen years 172 00:09:15,760 --> 00:09:18,000 Speaker 3: at that, yeah, ten years. I don't think that was 173 00:09:18,000 --> 00:09:21,640 Speaker 3: just because yeah, but you know, if you're going up, 174 00:09:21,679 --> 00:09:24,520 Speaker 3: I mean they've they've invested. And that's why I tell 175 00:09:24,559 --> 00:09:27,480 Speaker 3: all my students, you better subscribe to the Athletic because 176 00:09:27,720 --> 00:09:30,199 Speaker 3: if that goes away, that's it. So, you know, if 177 00:09:30,200 --> 00:09:31,960 Speaker 3: you have a dream, if you want to be a 178 00:09:32,000 --> 00:09:36,320 Speaker 3: sports writer, you need to support this potential destination because 179 00:09:36,480 --> 00:09:38,920 Speaker 3: if and when that goes, that's really the end of 180 00:09:38,960 --> 00:09:40,640 Speaker 3: it for sports writing, is there. 181 00:09:41,679 --> 00:09:44,800 Speaker 1: I mean, look, you know, the downfall of sports writing 182 00:09:44,880 --> 00:09:48,040 Speaker 1: is the same thing as the downfall of political journalism. 183 00:09:48,280 --> 00:09:52,920 Speaker 1: We wiped out local right, and yet the diversity of 184 00:09:52,960 --> 00:09:56,120 Speaker 1: sports writing was because of local right. What made Around 185 00:09:56,120 --> 00:10:00,680 Speaker 1: the Horn in its first iteration awesome was you got 186 00:10:00,840 --> 00:10:04,520 Speaker 1: the sports writers from these great sports sections the Boston Globe. 187 00:10:04,520 --> 00:10:07,120 Speaker 2: We literally used to come to you from the newsrooms. Yes, 188 00:10:07,120 --> 00:10:08,439 Speaker 2: you know of our newspapers. 189 00:10:08,640 --> 00:10:10,400 Speaker 1: No, it's wait, gave it. 190 00:10:09,800 --> 00:10:11,599 Speaker 2: It gave it. 191 00:10:11,320 --> 00:10:14,200 Speaker 1: Something extra, you know, like it was right out of 192 00:10:14,240 --> 00:10:17,680 Speaker 1: the you know, back when being called an inkstained wretch 193 00:10:17,840 --> 00:10:22,520 Speaker 1: was a was a compliment, right, And I you know, look, 194 00:10:22,559 --> 00:10:25,800 Speaker 1: I'm trying to revitalize local news. I think that when 195 00:10:25,800 --> 00:10:29,240 Speaker 1: you look at our political our information ecosystem. The reason why, 196 00:10:29,600 --> 00:10:32,920 Speaker 1: like the core of trust is developed locally, and once 197 00:10:32,960 --> 00:10:37,120 Speaker 1: you loose, once that's gone, everything else disappears. Right. If 198 00:10:37,160 --> 00:10:38,800 Speaker 1: you don't have trust in local government, you're not gonna 199 00:10:38,800 --> 00:10:40,920 Speaker 1: trust in national government. If you don't have any local media, 200 00:10:41,000 --> 00:10:45,160 Speaker 1: you're not gonna trust national media. I actually think sports 201 00:10:45,200 --> 00:10:49,200 Speaker 1: is the way to rebuild local media. I think with 202 00:10:49,720 --> 00:10:52,559 Speaker 1: the rise of interest in youth sports, gender, diversity of 203 00:10:52,600 --> 00:10:57,440 Speaker 1: youth sports and how and the fact that it's a 204 00:10:58,760 --> 00:11:01,240 Speaker 1: red America and blue America both want to see their 205 00:11:01,320 --> 00:11:04,720 Speaker 1: kids succeed in youth sports. I see it as a 206 00:11:04,760 --> 00:11:07,439 Speaker 1: place to just sort of rebuild community, and then from 207 00:11:07,520 --> 00:11:11,520 Speaker 1: there you could start to then add verticals into your 208 00:11:11,559 --> 00:11:15,720 Speaker 1: local news environment that over time, you know, as I say, 209 00:11:15,840 --> 00:11:18,199 Speaker 1: if you're the place they go to watch their kids play, 210 00:11:18,960 --> 00:11:21,200 Speaker 1: eventually they'll trust you when you tell them the city 211 00:11:21,240 --> 00:11:22,120 Speaker 1: councilman's corrupt. 212 00:11:22,760 --> 00:11:25,280 Speaker 3: I think that's a noble option. The problem is there 213 00:11:25,280 --> 00:11:27,600 Speaker 3: have been so many alternative which. 214 00:11:27,440 --> 00:11:29,719 Speaker 1: Is always code for like it may not work. 215 00:11:33,120 --> 00:11:37,360 Speaker 3: In part because, for example, you know, I don't have kids, 216 00:11:37,400 --> 00:11:40,000 Speaker 3: but my friends with kids, like there's apps where you know, 217 00:11:40,200 --> 00:11:42,560 Speaker 3: I've been with my friends when they're following you know, 218 00:11:42,640 --> 00:11:44,200 Speaker 3: their son's littally trust me. 219 00:11:44,280 --> 00:11:46,720 Speaker 1: There's five apps I got like I just became an 220 00:11:46,720 --> 00:11:50,319 Speaker 1: empty nester, so I just graduated from from the youth. 221 00:11:51,840 --> 00:11:53,960 Speaker 2: Memory on your phones, right, correct, I. 222 00:11:53,840 --> 00:11:56,319 Speaker 1: Mean, And that is part of like, I actually think 223 00:11:56,360 --> 00:12:00,000 Speaker 1: if you can, you know right now the youth sports, 224 00:12:00,000 --> 00:12:02,160 Speaker 1: which is very siloed, and so I think the real 225 00:12:02,200 --> 00:12:05,080 Speaker 1: opportunity is figuring out how to look at it instead 226 00:12:05,120 --> 00:12:07,880 Speaker 1: of by sport, by community. But that is where the 227 00:12:08,200 --> 00:12:10,160 Speaker 1: I think the opportunity exists. 228 00:12:10,800 --> 00:12:14,520 Speaker 3: Well, I think, you know, as recently again as fifteen 229 00:12:14,559 --> 00:12:16,960 Speaker 3: years ago. So I think you're right in terms of 230 00:12:17,000 --> 00:12:21,280 Speaker 3: there was an opportunity to focus on local sports and 231 00:12:21,320 --> 00:12:25,040 Speaker 3: build up from that, and that was the the initial 232 00:12:25,080 --> 00:12:27,640 Speaker 3: game plan for the athletic, was it, they know, And I. 233 00:12:28,040 --> 00:12:31,360 Speaker 1: Hate that they're going away from that. Yes, that's the 234 00:12:31,400 --> 00:12:34,200 Speaker 1: New York timesification of the athletic right exactly. 235 00:12:34,360 --> 00:12:36,240 Speaker 3: But you know, again, I was happy to see the 236 00:12:36,240 --> 00:12:38,600 Speaker 3: New York Times by the athletic because at least the 237 00:12:38,600 --> 00:12:40,680 Speaker 3: New York Times is in the journalism business, you know, 238 00:12:40,960 --> 00:12:45,200 Speaker 3: and so there were you know, among the consequences was 239 00:12:45,240 --> 00:12:49,040 Speaker 3: the dissolution of the New York Times owned sports staff, right, 240 00:12:49,160 --> 00:12:52,200 Speaker 3: So that wasn't good. But overall, I think it's healthy 241 00:12:52,240 --> 00:12:54,120 Speaker 3: to have the New York Times own in the athletic. 242 00:12:54,240 --> 00:12:58,000 Speaker 3: But the reason the athletic became of interest to the 243 00:12:58,000 --> 00:13:00,240 Speaker 3: New York Times is the New York Times seasons as 244 00:13:00,280 --> 00:13:02,160 Speaker 3: a national outlet like you could talk about the de 245 00:13:02,200 --> 00:13:04,480 Speaker 3: client of the New York Times local coverage, right, Do 246 00:13:04,559 --> 00:13:07,000 Speaker 3: they cover City Hall like other people do? 247 00:13:07,080 --> 00:13:07,400 Speaker 2: You know? 248 00:13:07,440 --> 00:13:11,400 Speaker 3: Because it's all about scale, and the Athletic went from 249 00:13:11,559 --> 00:13:14,560 Speaker 3: really trying to own all, you know, be a collection 250 00:13:14,640 --> 00:13:18,920 Speaker 3: a network of local markets to instead being a national 251 00:13:19,200 --> 00:13:22,160 Speaker 3: sports news outlet, and so that's changed. 252 00:13:22,200 --> 00:13:25,240 Speaker 2: So, you know, I think the problem is, you know, 253 00:13:25,400 --> 00:13:26,520 Speaker 2: the type. 254 00:13:26,280 --> 00:13:29,640 Speaker 3: Of local coverage that you're proposing, I'm not sure anyone 255 00:13:29,720 --> 00:13:33,520 Speaker 3: with enough but deep enough pockets would be interested in 256 00:13:33,559 --> 00:13:35,440 Speaker 3: that because it doesn't scale. 257 00:13:35,920 --> 00:13:39,760 Speaker 1: You know, it's interesting, you know, how would you describe 258 00:13:40,000 --> 00:13:44,560 Speaker 1: the local sports ecosystem now for information? Is it driven 259 00:13:44,640 --> 00:13:52,760 Speaker 1: primarily by podcasters? Is it driven by local X sports 260 00:13:52,840 --> 00:13:55,480 Speaker 1: radio guys who've sort of done their own YouTube? 261 00:13:56,000 --> 00:13:56,600 Speaker 2: Is it block? 262 00:13:57,080 --> 00:14:01,240 Speaker 1: I know in college sports probably I just want to 263 00:14:01,280 --> 00:14:04,640 Speaker 1: follow the University of Miami. The Miami Herald still does 264 00:14:04,640 --> 00:14:07,680 Speaker 1: a pretty good job of it. They know that. Frankly, 265 00:14:07,720 --> 00:14:09,680 Speaker 1: the only reason I pay for the Miami Herald is 266 00:14:09,679 --> 00:14:13,120 Speaker 1: for their University of Miami football coverge so and you 267 00:14:13,160 --> 00:14:15,480 Speaker 1: can tell with their sports they still have a semi 268 00:14:15,559 --> 00:14:17,319 Speaker 1: vibrant It used to be a great sports page. I 269 00:14:17,360 --> 00:14:20,320 Speaker 1: think it's it's like the Washington Post. They still want 270 00:14:20,360 --> 00:14:22,520 Speaker 1: to there's still a remnant of what it used to 271 00:14:22,560 --> 00:14:24,000 Speaker 1: be and they want to keep that. They don't want 272 00:14:24,000 --> 00:14:26,800 Speaker 1: to lose it. But I get just as much from 273 00:14:26,800 --> 00:14:29,840 Speaker 1: these quasi. I don't know what to describe them. On 274 00:14:30,040 --> 00:14:35,280 Speaker 1: three rivals, you know that world what is? How would 275 00:14:35,280 --> 00:14:37,840 Speaker 1: you describe the local? You know, if you're a white 276 00:14:37,880 --> 00:14:39,480 Speaker 1: Sox fan, where do you get your information? 277 00:14:41,080 --> 00:14:43,920 Speaker 3: Well, the problem is it used to be that's where 278 00:14:43,920 --> 00:14:45,760 Speaker 3: you you would go to find out what's going on 279 00:14:45,800 --> 00:14:47,440 Speaker 3: with the team, right that they're going to re sign 280 00:14:47,520 --> 00:14:49,520 Speaker 3: this player, this player is going to get traded if 281 00:14:49,560 --> 00:14:52,080 Speaker 3: the manager is going to get fired. But that's been 282 00:14:52,640 --> 00:14:55,960 Speaker 3: nationalized and upscale too. So if you think about the 283 00:14:56,000 --> 00:15:01,359 Speaker 3: major sports, right the breaking stories there, aids, the injuries, 284 00:15:01,480 --> 00:15:04,120 Speaker 3: everything you know in the NBA, it's going to come 285 00:15:04,160 --> 00:15:07,400 Speaker 3: from Shams Farania, like Adrian Wochnowski, you know who kind 286 00:15:07,400 --> 00:15:08,880 Speaker 3: of held that corner before. 287 00:15:08,840 --> 00:15:11,720 Speaker 1: The Houston Beat reporters going to get scooped by shams 288 00:15:11,840 --> 00:15:12,840 Speaker 1: when it comes to Kevin. 289 00:15:12,680 --> 00:15:16,560 Speaker 3: Durant news right, just not exactly, or or you know 290 00:15:16,880 --> 00:15:19,960 Speaker 3: an Adam Schefter covering the NFL, et cetera. Jeff Passon 291 00:15:20,040 --> 00:15:23,640 Speaker 3: does a great job in Major League Baseball, you know, 292 00:15:23,720 --> 00:15:28,360 Speaker 3: Ken Rosenthal, those guys. So the problem is it's so 293 00:15:28,440 --> 00:15:31,920 Speaker 3: much more efficient for the teams to leave something to 294 00:15:32,840 --> 00:15:35,920 Speaker 3: those people and you get it out everywhere, right, rather 295 00:15:36,000 --> 00:15:37,560 Speaker 3: than you know, if you leak it out to your 296 00:15:37,560 --> 00:15:40,280 Speaker 3: local news outlet, but it'll get picked up but not 297 00:15:40,360 --> 00:15:40,800 Speaker 3: as past. 298 00:15:41,000 --> 00:15:41,560 Speaker 2: But here's the. 299 00:15:41,520 --> 00:15:44,720 Speaker 1: Weird flaw in this. If your team stinks for a 300 00:15:44,760 --> 00:15:48,320 Speaker 1: period of time, Like I say this, I grew up 301 00:15:49,240 --> 00:15:52,280 Speaker 1: all my mom's family are white Sox fans. They're Southsiders, 302 00:15:52,520 --> 00:15:55,520 Speaker 1: ex Southsiders, right, So right, it's been a tough you know, 303 00:15:55,720 --> 00:15:57,680 Speaker 1: it's been a tough century, right, you know, to be 304 00:15:57,680 --> 00:15:59,560 Speaker 1: a white Sox fan, they got the one bright light No. 305 00:15:59,640 --> 00:15:59,920 Speaker 2: Five. 306 00:16:01,360 --> 00:16:03,880 Speaker 1: But if you're a bad team, the national reporters don't 307 00:16:03,880 --> 00:16:09,720 Speaker 1: cover you, right, right, So then there's this black hole. Frankly, 308 00:16:10,200 --> 00:16:13,560 Speaker 1: if you're a if you're a have not team, right, 309 00:16:13,840 --> 00:16:20,320 Speaker 1: Cincinnati Reds, Chicago White Sox, uh, Colorado Rockies? Your whole 310 00:16:20,680 --> 00:16:22,800 Speaker 1: where do you get your info? If your local news 311 00:16:22,840 --> 00:16:25,960 Speaker 1: environment is just not very you know, supportive of a 312 00:16:26,080 --> 00:16:26,880 Speaker 1: of a sports section. 313 00:16:27,800 --> 00:16:30,200 Speaker 3: We've seen some things pop up, like, uh, I think 314 00:16:30,240 --> 00:16:32,520 Speaker 3: it's starting in Denver, that d n BR and and 315 00:16:32,720 --> 00:16:36,920 Speaker 3: uh the Chicago version, I think it's HGO. So look 316 00:16:37,240 --> 00:16:39,280 Speaker 3: websites and podcasts that are focused on the team to 317 00:16:39,760 --> 00:16:42,960 Speaker 3: local sports or what. Yeah, yeah, they're just focused on 318 00:16:43,000 --> 00:16:47,239 Speaker 3: that city sports. But what you don't get is necessarily 319 00:16:47,280 --> 00:16:50,800 Speaker 3: that that breaking news, right because they're not necessarily at 320 00:16:50,840 --> 00:16:53,520 Speaker 3: the ballpark covering the teams. They're you know, they're not 321 00:16:53,640 --> 00:16:56,680 Speaker 3: in the arena. You know, they're not cultivating the sources. 322 00:16:56,760 --> 00:17:00,480 Speaker 3: So you can get plenty of discussion about the teams 323 00:17:00,520 --> 00:17:02,160 Speaker 3: and if you're you know, if you want to have 324 00:17:02,200 --> 00:17:04,879 Speaker 3: a debate about who should you know, what the rotation 325 00:17:05,000 --> 00:17:07,119 Speaker 3: should look like, right, or who should be the closer? 326 00:17:07,160 --> 00:17:09,720 Speaker 3: And should they bring this guy up from from Triple A? 327 00:17:10,640 --> 00:17:13,679 Speaker 3: You can get that discussion and debate, and there's forms 328 00:17:13,680 --> 00:17:16,400 Speaker 3: for that and you can listen in and you can participate. 329 00:17:17,440 --> 00:17:20,840 Speaker 3: But where's the news going to come from? And Chuck, 330 00:17:20,880 --> 00:17:25,359 Speaker 3: what's the responsibility of journalists and holding people accountable? 331 00:17:25,800 --> 00:17:25,960 Speaker 2: Right? 332 00:17:26,040 --> 00:17:29,320 Speaker 3: So who can hold people to account? Who can put 333 00:17:29,359 --> 00:17:32,119 Speaker 3: pressure on teams? You know, why have the White Sox 334 00:17:32,119 --> 00:17:35,080 Speaker 3: been allowed to be this bad for this long? 335 00:17:35,640 --> 00:17:36,800 Speaker 2: Right? In part because they're not. 336 00:17:36,760 --> 00:17:39,679 Speaker 1: Like justice local media putting the pressures. 337 00:17:39,920 --> 00:17:42,359 Speaker 3: They don't always have beat writers, like the Tribune doesn't 338 00:17:42,359 --> 00:17:45,200 Speaker 3: cover the White Sox full time as a beat. Right, 339 00:17:45,280 --> 00:17:47,600 Speaker 3: So when that happens, when no one's you don't have 340 00:17:47,640 --> 00:17:50,800 Speaker 3: a watch dog of science, that's how you get this 341 00:17:50,920 --> 00:17:52,639 Speaker 3: type of thing, and then you don't hear the the 342 00:17:52,680 --> 00:17:54,520 Speaker 3: White Sox pop up once again. You know when they're 343 00:17:54,560 --> 00:17:55,800 Speaker 3: looking at the fund the stadium. 344 00:17:55,880 --> 00:18:04,639 Speaker 1: Right, there's a reason results matter more than promises, just 345 00:18:04,800 --> 00:18:07,520 Speaker 1: like there's a reason Morgan and Morgan is America's largest 346 00:18:07,640 --> 00:18:10,400 Speaker 1: injury law firm. For the last thirty five years, they've 347 00:18:10,400 --> 00:18:13,359 Speaker 1: recovered twenty five billion dollars for more than half a 348 00:18:13,359 --> 00:18:17,760 Speaker 1: million clients. It includes cases where insurance companies offered next 349 00:18:17,760 --> 00:18:20,440 Speaker 1: to nothing, just hoping to get away with paying as 350 00:18:20,480 --> 00:18:23,359 Speaker 1: little as possible. Morgan and Morgan fought back ended up 351 00:18:23,400 --> 00:18:26,359 Speaker 1: winning millions. In fact, in Pennsylvania, one client was awarded 352 00:18:26,400 --> 00:18:30,280 Speaker 1: twenty six million dollars, which was a staggering forty times 353 00:18:30,320 --> 00:18:33,479 Speaker 1: the amount that the insurance company originally offered. That original 354 00:18:33,560 --> 00:18:36,560 Speaker 1: offer six hundred and fifty thousand dollars twenty six million, 355 00:18:36,800 --> 00:18:38,679 Speaker 1: six hundred and fifty thousand dollars, so with more than 356 00:18:38,680 --> 00:18:41,040 Speaker 1: one thousand lawyers across the country. They know how to 357 00:18:41,040 --> 00:18:43,959 Speaker 1: deliver for everyday people. If you're injured, you need a lawyer, 358 00:18:44,359 --> 00:18:46,639 Speaker 1: you need somebody to get your back. Check out for 359 00:18:46,800 --> 00:18:51,399 Speaker 1: Thepeople dot Com, Slash podcast, or dial Pound Law Pound 360 00:18:51,680 --> 00:18:55,199 Speaker 1: five to two nine law on your cell phone. And 361 00:18:55,280 --> 00:18:57,560 Speaker 1: remember all law firms are not the same. So check 362 00:18:57,560 --> 00:19:00,360 Speaker 1: out Morgan and Morgan. Their fee is free unless they win. 363 00:19:05,400 --> 00:19:08,200 Speaker 1: That gets to something that I think is very challenging 364 00:19:08,240 --> 00:19:11,679 Speaker 1: in the journalism field. And I'll give you an expression 365 00:19:11,760 --> 00:19:16,159 Speaker 1: that is frowned upon in the political world, but I 366 00:19:16,160 --> 00:19:19,720 Speaker 1: would argue is a necessity in the sports world, and 367 00:19:19,720 --> 00:19:24,720 Speaker 1: that is quote unquote access journalism. I think if you're 368 00:19:24,760 --> 00:19:27,280 Speaker 1: a beat writer, you have to have access to the ballpark, 369 00:19:27,400 --> 00:19:30,680 Speaker 1: you have to have access to the team headquarters. And 370 00:19:31,240 --> 00:19:34,840 Speaker 1: these are private enterprises. They can choose to say, Jay. 371 00:19:35,440 --> 00:19:36,040 Speaker 2: You're a jerk. 372 00:19:36,560 --> 00:19:39,439 Speaker 1: I don't like you. You're out not credentialing you, and 373 00:19:39,480 --> 00:19:44,960 Speaker 1: you're like, you know, there's no there's no Freedom of 374 00:19:45,000 --> 00:19:48,439 Speaker 1: Information Act, right, just sort of like I've always said, 375 00:19:48,560 --> 00:19:52,120 Speaker 1: you know, the Pentagon reporters got kicked out. There's going 376 00:19:52,160 --> 00:19:56,320 Speaker 1: to be ways to force the publication of certain information. 377 00:19:56,520 --> 00:19:59,720 Speaker 1: And it's not ideal. And you know, I think you 378 00:19:59,720 --> 00:20:03,200 Speaker 1: can do seventy five percent of reporting on politics remotely 379 00:20:04,080 --> 00:20:07,600 Speaker 1: the difference makers at twenty five percent it being their matters. 380 00:20:07,960 --> 00:20:10,600 Speaker 1: I believe that was sports too. But it's a fine 381 00:20:10,640 --> 00:20:15,040 Speaker 1: line on access journal you talk about accountability. If Dan 382 00:20:15,080 --> 00:20:19,360 Speaker 1: Schneider kicked the Washington Post out of out of right, 383 00:20:19,480 --> 00:20:22,320 Speaker 1: the team facilities wouldn't let them, wouldn't let them in, 384 00:20:23,160 --> 00:20:26,879 Speaker 1: and then therefore, over time, Washington fans stopped going to 385 00:20:26,880 --> 00:20:29,920 Speaker 1: the Post for information because they didn't have it. How 386 00:20:29,960 --> 00:20:34,240 Speaker 1: do you view that line? You're now, you're you're teaching 387 00:20:34,240 --> 00:20:37,800 Speaker 1: these young journalists. Where's your head on this? Because I 388 00:20:37,880 --> 00:20:41,000 Speaker 1: think it's an extra challenge that sports journalists have that frankly, 389 00:20:41,040 --> 00:20:42,160 Speaker 1: we political journalists don't. 390 00:20:43,200 --> 00:20:46,520 Speaker 3: And it's gotten tougher in part because it used to 391 00:20:46,560 --> 00:20:49,280 Speaker 3: be they would absorb, you know, the team would have 392 00:20:49,400 --> 00:20:52,960 Speaker 3: to absorb whatever you said about them, good or bad. 393 00:20:53,640 --> 00:20:56,600 Speaker 2: Because they needed you. Right, if you were a. 394 00:20:56,440 --> 00:21:00,440 Speaker 3: Fan, something as basic as what time is the game 395 00:21:00,480 --> 00:21:03,840 Speaker 3: tonight and you know what TV station is it on, 396 00:21:04,320 --> 00:21:06,880 Speaker 3: you would have to go to the newspaper to get 397 00:21:06,880 --> 00:21:10,040 Speaker 3: that basic information. Right that the newspapers were vital if 398 00:21:10,080 --> 00:21:13,720 Speaker 3: you were a team getting any type of information out 399 00:21:13,760 --> 00:21:18,320 Speaker 3: about your franchise, you needed the newspaper, right, and so 400 00:21:18,640 --> 00:21:20,640 Speaker 3: you couldn't afford to shut them out. 401 00:21:21,000 --> 00:21:22,800 Speaker 2: Now you can't afford to shut them out. Right. 402 00:21:22,880 --> 00:21:25,159 Speaker 3: You can have your own stories on your website and 403 00:21:25,160 --> 00:21:28,000 Speaker 3: through your social media feeds, so you don't need the 404 00:21:28,040 --> 00:21:32,000 Speaker 3: newspapers or the local media to tell the stories and 405 00:21:32,040 --> 00:21:35,480 Speaker 3: to get the word out about your team. So we 406 00:21:35,520 --> 00:21:39,440 Speaker 3: have seen a good example was Leon Sanders at Colorado 407 00:21:39,520 --> 00:21:42,879 Speaker 3: basically banning a columnist that he didn't like, right for 408 00:21:43,240 --> 00:21:46,359 Speaker 3: the opinions that that columnist had. So it has become 409 00:21:46,359 --> 00:21:48,560 Speaker 3: a lot easier because you don't need them. You say, 410 00:21:48,600 --> 00:21:52,000 Speaker 3: have to absorb whatever people had to say about you 411 00:21:52,040 --> 00:21:54,199 Speaker 3: because you needed them to say something about you. 412 00:21:54,320 --> 00:21:56,800 Speaker 2: Now that they don't, you know, we've. 413 00:21:56,640 --> 00:22:01,880 Speaker 3: Seen it's still there's still kind of some legacy where 414 00:22:02,000 --> 00:22:05,240 Speaker 3: you know, the leagues will try to enforce some rules. 415 00:22:05,280 --> 00:22:06,840 Speaker 2: You know, you have to have certain access. 416 00:22:07,920 --> 00:22:12,680 Speaker 3: You know, there's there's seems pretty good about it, right yeah, yeah, yeah, 417 00:22:12,720 --> 00:22:15,360 Speaker 3: you know Baseball Riders Association, you know, the Pro Basketball 418 00:22:15,400 --> 00:22:18,760 Speaker 3: Riders NFL, right, right, So you've got advocate groups that 419 00:22:18,800 --> 00:22:21,760 Speaker 3: will try to fight to protect access for people, but 420 00:22:22,760 --> 00:22:26,280 Speaker 3: also just because they can credential you. Now, it doesn't 421 00:22:26,280 --> 00:22:28,159 Speaker 3: mean you're going to see players in the locker room 422 00:22:28,240 --> 00:22:28,960 Speaker 3: or the clubhouse. 423 00:22:29,320 --> 00:22:29,480 Speaker 2: Right. 424 00:22:29,600 --> 00:22:31,840 Speaker 3: The you know started in the nineties, in the two thousands, 425 00:22:31,840 --> 00:22:34,080 Speaker 3: the stadiums were designed. There's so many behind the scenes 426 00:22:34,119 --> 00:22:36,880 Speaker 3: places that you know, no matter how long the locker 427 00:22:36,960 --> 00:22:39,800 Speaker 3: room is open before the game, you might never see 428 00:22:39,840 --> 00:22:41,920 Speaker 3: a guy because he's back in the trainer's room, which 429 00:22:41,960 --> 00:22:43,880 Speaker 3: is off limits. So they've got a players lounge that's 430 00:22:43,880 --> 00:22:47,159 Speaker 3: off limits. So even with the access, that doesn't mean 431 00:22:47,160 --> 00:22:48,680 Speaker 3: you can talk to them. One thing I am glad 432 00:22:48,720 --> 00:22:51,439 Speaker 3: about is that we I thought the pandemic was going 433 00:22:51,520 --> 00:22:54,480 Speaker 3: to be an opportunity for these leagues to really collect 434 00:22:54,480 --> 00:22:54,800 Speaker 3: the media. 435 00:22:55,520 --> 00:22:57,000 Speaker 2: For safety protocols. 436 00:22:57,080 --> 00:22:58,760 Speaker 3: You know, no one was allowed in the locker room 437 00:22:58,800 --> 00:23:02,760 Speaker 3: or on the field before the game, and to the 438 00:23:02,840 --> 00:23:09,160 Speaker 3: league's credit, they basically restored the pre pandemic access once 439 00:23:09,520 --> 00:23:10,640 Speaker 3: the pandemic was well, I. 440 00:23:10,600 --> 00:23:12,879 Speaker 1: Tell you, in the world of political I mean, my 441 00:23:13,040 --> 00:23:15,119 Speaker 1: fear at the time was I'm never going to get 442 00:23:15,160 --> 00:23:19,399 Speaker 1: an on set guest. Ever again, the minute everybody figured 443 00:23:19,400 --> 00:23:22,800 Speaker 1: out and that has been harder for all of the 444 00:23:22,840 --> 00:23:26,000 Speaker 1: Sunday shows. You can still get it, but you've got 445 00:23:26,000 --> 00:23:28,680 Speaker 1: to compromise all sorts of principles. You've got to pre 446 00:23:28,760 --> 00:23:30,600 Speaker 1: tape it, or you've got to do it on their schedule, 447 00:23:30,720 --> 00:23:33,160 Speaker 1: or you don't have any of the sort of well, 448 00:23:33,160 --> 00:23:34,480 Speaker 1: look this is when we tape. If you want to 449 00:23:34,520 --> 00:23:36,480 Speaker 1: be on, you got to come now, right, Which maybe 450 00:23:36,480 --> 00:23:38,639 Speaker 1: in the eighties or nineties you could have done a 451 00:23:38,680 --> 00:23:41,960 Speaker 1: flex like that. You don't get the flex like that anymore. 452 00:23:42,840 --> 00:23:43,000 Speaker 2: So. 453 00:23:43,200 --> 00:23:47,400 Speaker 3: One difference, huge difference between political coverage and sports coverage 454 00:23:48,040 --> 00:23:52,760 Speaker 3: is that in sports we just have these hard to find, 455 00:23:53,320 --> 00:23:57,400 Speaker 3: undeniable truths. This team won, this team loss. The quarterback 456 00:23:57,440 --> 00:24:00,440 Speaker 3: threw three touchdowns, or he threw three interceptions, or here's 457 00:24:00,480 --> 00:24:04,800 Speaker 3: the data to back up your's one thing where there's 458 00:24:04,840 --> 00:24:08,000 Speaker 3: been this divergence. You know, you talked earlier about the similarities, 459 00:24:08,760 --> 00:24:11,199 Speaker 3: but one of the main divergences is sports is one 460 00:24:11,200 --> 00:24:14,960 Speaker 3: of the last place where we're not debating the actual facts. 461 00:24:15,119 --> 00:24:18,680 Speaker 3: We can have debate about whether it's good or bad. 462 00:24:18,760 --> 00:24:21,240 Speaker 3: You know, we can debate whether it showtale Otani put 463 00:24:21,240 --> 00:24:26,360 Speaker 3: on the greatest postseason performance in playoff history. We can 464 00:24:26,440 --> 00:24:29,360 Speaker 3: debate that, right, but we're not debating the fact that 465 00:24:29,800 --> 00:24:31,920 Speaker 3: he pitched six sutout innings and hit three home runs 466 00:24:31,960 --> 00:24:33,480 Speaker 3: and struck out ten and the Dodgers won. 467 00:24:34,080 --> 00:24:34,280 Speaker 2: Right. 468 00:24:34,440 --> 00:24:41,440 Speaker 3: So in politics, you know who's responsible for the government shutdown? 469 00:24:41,520 --> 00:24:45,280 Speaker 2: Right? Or you know if and when more subjective, which 470 00:24:45,320 --> 00:24:47,560 Speaker 2: side one? Right? You know we're going to have a debate. 471 00:24:47,640 --> 00:24:49,720 Speaker 2: Oh who this side one or this side one? Right? 472 00:24:50,400 --> 00:24:54,199 Speaker 3: The beauty of sports is that it's clear cut and defined, 473 00:24:54,320 --> 00:24:57,400 Speaker 3: and we have winners and louke losers and the outcome 474 00:24:57,880 --> 00:24:59,119 Speaker 3: is not subject to debate. 475 00:25:00,119 --> 00:25:05,680 Speaker 1: Well, that's a nice transition to the state of sports talk, right, 476 00:25:05,720 --> 00:25:09,280 Speaker 1: which is Look, as a fan, I love it in 477 00:25:09,320 --> 00:25:13,240 Speaker 1: some ways, but it has gotten to the point of 478 00:25:13,280 --> 00:25:17,520 Speaker 1: where it feels formulaic and like the WWE, right, meaning 479 00:25:18,000 --> 00:25:20,320 Speaker 1: I don't know if the takes are real or if 480 00:25:20,320 --> 00:25:25,320 Speaker 1: the takes are designed to get traffic. And look, I 481 00:25:25,320 --> 00:25:30,919 Speaker 1: feel that way about cable television politics right now. The 482 00:25:30,960 --> 00:25:37,560 Speaker 1: one thing ESPN, Fox Sports One, MSNBC, CNN, Fox News 483 00:25:37,560 --> 00:25:41,840 Speaker 1: all have in common is that they have shrinking platforms. Right, 484 00:25:41,880 --> 00:25:45,480 Speaker 1: So they're fighting over a shrinking a shrinking base of 485 00:25:45,520 --> 00:25:50,800 Speaker 1: potential viewers. Well, how do you assess the evolution of 486 00:25:51,280 --> 00:25:55,399 Speaker 1: sports talk and what it was sports reporters? 487 00:25:55,680 --> 00:25:55,840 Speaker 2: Right? 488 00:25:56,000 --> 00:25:58,920 Speaker 1: Some people might say the old Beat the Press right 489 00:25:59,560 --> 00:26:01,399 Speaker 1: for sports, which is the way I always viewed it. 490 00:26:01,400 --> 00:26:03,920 Speaker 1: In fact, as a consumer, I used to watch Beat 491 00:26:03,920 --> 00:26:06,679 Speaker 1: the Press. Sports Reporters was right after that. I watched 492 00:26:08,119 --> 00:26:11,440 Speaker 1: eleven thirty this week. I used to literally watch all 493 00:26:11,440 --> 00:26:15,320 Speaker 1: three as my Sunday routine. And what we have today 494 00:26:15,320 --> 00:26:21,080 Speaker 1: with Steven A or Pat McAfee or my friend Colin Coward, Like, 495 00:26:21,440 --> 00:26:23,000 Speaker 1: you know, I don't want to single because I know 496 00:26:23,040 --> 00:26:26,800 Speaker 1: everybody says, well, it's Steven A, it's it's there's four 497 00:26:26,880 --> 00:26:29,080 Speaker 1: or five guys that are in this space. 498 00:26:29,400 --> 00:26:29,880 Speaker 2: What do you think? 499 00:26:30,119 --> 00:26:31,480 Speaker 1: What do you make of the evolution of it? 500 00:26:32,960 --> 00:26:35,880 Speaker 3: So I agree that the early models of the sports reporters, 501 00:26:35,880 --> 00:26:39,320 Speaker 3: for example, was more based on the political debate shows 502 00:26:39,320 --> 00:26:41,880 Speaker 3: like a Crossfire or something like that. Right, But keep 503 00:26:41,920 --> 00:26:45,639 Speaker 3: in mind that you know the modern version, the twenty 504 00:26:45,680 --> 00:26:48,640 Speaker 3: first century version that's kind of led. 505 00:26:48,480 --> 00:26:50,440 Speaker 2: The way for everything, which was part of the interruption. 506 00:26:50,960 --> 00:26:53,960 Speaker 3: The template for that was Siskel and Ebert, right to 507 00:26:54,240 --> 00:26:56,719 Speaker 3: movie critics who would debate and argue. 508 00:26:56,800 --> 00:27:01,360 Speaker 2: And it's funny because they now I. 509 00:27:01,280 --> 00:27:03,560 Speaker 1: Want to think of Tony and Micah Siskel and Ebert 510 00:27:03,880 --> 00:27:07,000 Speaker 1: one hundred percent, I'm I'm I might throw that at 511 00:27:07,040 --> 00:27:07,960 Speaker 1: Tony when I do. 512 00:27:08,480 --> 00:27:11,040 Speaker 3: That was the model, you know. You know Mark Mark 513 00:27:11,040 --> 00:27:13,439 Speaker 3: Shapiro who basically came up with the concept for it. 514 00:27:13,440 --> 00:27:15,119 Speaker 3: He was running ESPN at the time and he wanted 515 00:27:15,119 --> 00:27:18,959 Speaker 3: a sports version of cisilin Eber. So, yeah, they they 516 00:27:19,080 --> 00:27:20,879 Speaker 3: they will take that as a compliment obviously. 517 00:27:20,880 --> 00:27:22,560 Speaker 2: And then the producer Ic ride home of. 518 00:27:22,520 --> 00:27:25,880 Speaker 3: The show came from Chicago, so he was influenced both 519 00:27:25,880 --> 00:27:29,360 Speaker 3: by Ciskel and Ebert who were to Chicago based, uh, 520 00:27:29,520 --> 00:27:33,879 Speaker 3: movie critics, and also the original the sports writers on TV, 521 00:27:34,320 --> 00:27:36,680 Speaker 3: which was the first one of those, which was Chuck. 522 00:27:36,720 --> 00:27:38,119 Speaker 2: Again. We talked local and national. 523 00:27:38,440 --> 00:27:41,399 Speaker 3: That was a local thing, but they did talk about 524 00:27:41,400 --> 00:27:42,439 Speaker 3: a lot of national issues. 525 00:27:42,520 --> 00:27:44,800 Speaker 2: But it was based here in Chicago. 526 00:27:45,240 --> 00:27:48,720 Speaker 1: And Corneizer got their start on local Channel four here 527 00:27:48,720 --> 00:27:49,000 Speaker 1: in d C. 528 00:27:49,280 --> 00:27:52,800 Speaker 2: Yeah, in Washington. Yeah, so. 529 00:27:54,920 --> 00:27:58,920 Speaker 3: You know that the other thing is is there that 530 00:27:59,000 --> 00:28:03,720 Speaker 3: kind of from local to national you know, and it's 531 00:28:03,760 --> 00:28:06,199 Speaker 3: gonna be harder and harder to find, I think, you know, 532 00:28:06,240 --> 00:28:09,359 Speaker 3: people getting a start locally and then and then going 533 00:28:09,440 --> 00:28:13,160 Speaker 3: up to the bigger stage. But so you went from 534 00:28:13,240 --> 00:28:16,320 Speaker 3: a political model to this kind of movie model, which 535 00:28:16,359 --> 00:28:20,119 Speaker 3: was more contentious. Uh, you know, Cisco Neeba, we're a 536 00:28:20,160 --> 00:28:23,280 Speaker 3: lot more contentious. But the interesting thing was that, again, 537 00:28:23,359 --> 00:28:26,360 Speaker 3: it wasn't a winnable argument. Right, you like the movie, 538 00:28:26,440 --> 00:28:28,640 Speaker 3: I don't like the movie. Neither one of us is, 539 00:28:28,920 --> 00:28:31,760 Speaker 3: you know, objectively right, Right, it's a matter of taste. 540 00:28:33,200 --> 00:28:37,040 Speaker 3: Around the Horn, which was descended from party interruption, but 541 00:28:37,119 --> 00:28:39,520 Speaker 3: it was based on the premise that you could win 542 00:28:39,560 --> 00:28:42,600 Speaker 3: an argument, which was patently absurd. 543 00:28:42,840 --> 00:28:42,959 Speaker 2: Right. 544 00:28:43,040 --> 00:28:45,640 Speaker 3: The whole premise around the Horn that there's points and 545 00:28:45,680 --> 00:28:47,840 Speaker 3: that you can score more points than someone else on 546 00:28:47,920 --> 00:28:50,360 Speaker 3: this argument is absurd because there is no winning the 547 00:28:50,480 --> 00:28:52,040 Speaker 3: argument of who's the greatest player in right? 548 00:28:52,080 --> 00:28:53,200 Speaker 2: There is no right answer. 549 00:28:54,320 --> 00:28:57,440 Speaker 3: So it was it was it was all a joke 550 00:28:57,520 --> 00:28:59,600 Speaker 3: in a way, right, that we're gonna Well. 551 00:28:59,400 --> 00:29:01,920 Speaker 1: That's what I think about around the Horn is that 552 00:29:02,320 --> 00:29:04,000 Speaker 1: I felt like everybody's kind of in on the show. 553 00:29:04,640 --> 00:29:09,040 Speaker 3: Yeah, well you'd be surprised, you'd be surprised. What was 554 00:29:09,080 --> 00:29:12,520 Speaker 3: funny to me was, you know, I didn't really care 555 00:29:12,680 --> 00:29:13,720 Speaker 3: if I won or I lost. 556 00:29:13,760 --> 00:29:15,240 Speaker 2: I got paid the same either way. 557 00:29:15,560 --> 00:29:17,800 Speaker 3: In fact, it used to be you could get eliminated 558 00:29:17,920 --> 00:29:20,760 Speaker 3: with two rounds ago. Now it's you could eliminate with 559 00:29:20,760 --> 00:29:23,280 Speaker 3: one round to go. But you get paid the same. 560 00:29:23,440 --> 00:29:26,200 Speaker 3: So in some ways you're better off losing early because 561 00:29:26,200 --> 00:29:28,080 Speaker 3: you're getting more money for less work, or you're getting 562 00:29:28,120 --> 00:29:28,680 Speaker 3: the same way. 563 00:29:28,800 --> 00:29:30,640 Speaker 2: Save money for us work. Yeah, but I you know, 564 00:29:30,760 --> 00:29:31,560 Speaker 2: it didn't bother me. 565 00:29:31,640 --> 00:29:34,600 Speaker 3: I could very easily lose and then be out the 566 00:29:34,600 --> 00:29:35,920 Speaker 3: door and be on my way for the rest of 567 00:29:35,920 --> 00:29:39,360 Speaker 3: the day. Sometimes I request to be eliminated early because 568 00:29:39,360 --> 00:29:40,680 Speaker 3: I might have a flight or I had to go 569 00:29:40,720 --> 00:29:42,680 Speaker 3: cover practice or something, so I saiduld get me out 570 00:29:42,680 --> 00:29:43,320 Speaker 3: here early. 571 00:29:43,360 --> 00:29:45,640 Speaker 1: Or I don't I don't have a good rant like 572 00:29:45,800 --> 00:29:51,360 Speaker 1: right there, I got do, I got something to shill, 573 00:29:51,520 --> 00:29:53,440 Speaker 1: right like, I don't have anything to say this week. 574 00:29:53,480 --> 00:29:57,640 Speaker 3: Don't make me win, Yeah, eliminate me. But what I 575 00:29:57,720 --> 00:29:59,960 Speaker 3: found was that people would come up and the peace. 576 00:30:00,000 --> 00:30:01,920 Speaker 3: People were invested in whether or not you win. 577 00:30:02,040 --> 00:30:03,440 Speaker 2: The kid who watch the show. 578 00:30:03,680 --> 00:30:05,560 Speaker 1: Are these people that think wrestling is real? 579 00:30:07,200 --> 00:30:11,080 Speaker 3: I think so wrestling, what I mean, most wrestling outdoes 580 00:30:11,360 --> 00:30:15,719 Speaker 3: most sporting events, right, So there's a huge audience for that. 581 00:30:15,840 --> 00:30:18,520 Speaker 3: For that fake competition, I mean around the Horn was 582 00:30:18,560 --> 00:30:21,440 Speaker 3: fake competition that it's no no secret, no trade secret. 583 00:30:21,440 --> 00:30:22,160 Speaker 2: I'm getting out there. 584 00:30:22,280 --> 00:30:25,080 Speaker 3: You know, sometimes it would be predetermined. Very often it 585 00:30:25,120 --> 00:30:26,840 Speaker 3: wasn't right. It could be at the whims of the host. 586 00:30:27,240 --> 00:30:29,640 Speaker 3: But there was sometimes where some you know, maybe somebody 587 00:30:29,640 --> 00:30:31,160 Speaker 3: had a guess that they wanted to bring in at 588 00:30:31,200 --> 00:30:34,000 Speaker 3: the end, or it was their one thousand episodes. It'll 589 00:30:34,040 --> 00:30:36,000 Speaker 3: be nice to give them a victory on that episode 590 00:30:36,080 --> 00:30:39,200 Speaker 3: or something like that. Right, So sometimes it was predetermined. 591 00:30:39,240 --> 00:30:41,920 Speaker 3: So yes, you know, if you bet on it, you know, hey, 592 00:30:42,240 --> 00:30:46,400 Speaker 3: that was it. But people cared somewhat, so it made 593 00:30:46,480 --> 00:30:48,400 Speaker 3: me start to care who won or lost. 594 00:30:49,000 --> 00:30:49,720 Speaker 1: That's interesting. 595 00:30:50,000 --> 00:30:54,160 Speaker 3: People get invested whether or not it's actual real competition. 596 00:30:56,400 --> 00:31:00,200 Speaker 1: Well, I want to finish this so we don't have 597 00:31:00,240 --> 00:31:02,880 Speaker 1: it anymore. What does that say that we're going more 598 00:31:02,880 --> 00:31:06,560 Speaker 1: to the singular influencer model, because that was a collective 599 00:31:06,880 --> 00:31:10,160 Speaker 1: influencer model, right, this is now it's McAfee and he 600 00:31:10,240 --> 00:31:12,880 Speaker 1: has a cast of characters, or it's stephen A. He's 601 00:31:12,880 --> 00:31:15,960 Speaker 1: got his cast, even to a much lesser extent. I'd 602 00:31:15,960 --> 00:31:22,920 Speaker 1: say Greenberg, you know, or or that, But I guess 603 00:31:22,960 --> 00:31:24,960 Speaker 1: we have a new iteration. How would you describe it? 604 00:31:26,080 --> 00:31:29,600 Speaker 3: So it's not that you know, the paying all the 605 00:31:30,480 --> 00:31:32,760 Speaker 3: all the people, all the panelists was the problem, right, 606 00:31:32,800 --> 00:31:34,719 Speaker 3: because you could add up what we all made, and 607 00:31:34,760 --> 00:31:38,080 Speaker 3: it wasn't what stephen A made. It was the fact 608 00:31:38,160 --> 00:31:41,640 Speaker 3: that from the corporate side, they're looking at the cost 609 00:31:41,680 --> 00:31:45,800 Speaker 3: of production. So the thing about McAfee or stephen A 610 00:31:46,360 --> 00:31:49,000 Speaker 3: is those guys can eat up a couple hours each 611 00:31:49,280 --> 00:31:53,080 Speaker 3: right with pro with good viewership, with the same production 612 00:31:53,640 --> 00:31:57,200 Speaker 3: Whereas you know, it was inefficient to have Around the 613 00:31:57,200 --> 00:31:59,560 Speaker 3: Horn for a half hour, PTI for a half hour, 614 00:31:59,640 --> 00:32:02,560 Speaker 3: even though it was under the same production umbrella, you 615 00:32:02,680 --> 00:32:06,440 Speaker 3: still had two different groups of producers, right, you know, 616 00:32:06,480 --> 00:32:09,760 Speaker 3: the studio time, satellite time, you know all those things. 617 00:32:10,400 --> 00:32:13,480 Speaker 3: So the reason why that model is winning the cow 618 00:32:13,520 --> 00:32:16,080 Speaker 3: herd is that if you can have one person that 619 00:32:16,200 --> 00:32:20,520 Speaker 3: can eat up two hours with one production group, that's 620 00:32:20,560 --> 00:32:22,640 Speaker 3: what they're gonna that's what they're going to go for. 621 00:32:23,080 --> 00:32:25,160 Speaker 3: And you know, the ultimate reason people say, well, why 622 00:32:25,200 --> 00:32:27,920 Speaker 3: did Round Horn go away? We're going to see the 623 00:32:28,040 --> 00:32:32,200 Speaker 3: end of the studio show? Because as these as these 624 00:32:32,320 --> 00:32:34,720 Speaker 3: you know, the espns and the Foxes go from TV 625 00:32:34,840 --> 00:32:37,800 Speaker 3: stations where you have to fill up twenty four hours 626 00:32:38,080 --> 00:32:41,600 Speaker 3: to streaming where it's on demand. You know, the only 627 00:32:41,640 --> 00:32:43,720 Speaker 3: reason Around the Horn and PTI existed in the first 628 00:32:43,720 --> 00:32:46,840 Speaker 3: place was because you needed something on the air before 629 00:32:46,840 --> 00:32:48,520 Speaker 3: the game started. You know, during the day when there's 630 00:32:48,520 --> 00:32:51,120 Speaker 3: no games, you need something to fill that up. So 631 00:32:51,280 --> 00:32:52,880 Speaker 3: now they're just going to look for the things. You know, 632 00:32:52,960 --> 00:32:55,000 Speaker 3: can we get you know, can we go from steven 633 00:32:55,040 --> 00:32:57,800 Speaker 3: A to McAfee And there's four hours with two people 634 00:32:57,800 --> 00:33:01,080 Speaker 3: and two production groups, and so you know they'll stay when. 635 00:33:00,920 --> 00:33:03,120 Speaker 1: They don't have to own the show. Right, they're going 636 00:33:03,160 --> 00:33:03,720 Speaker 1: to license. 637 00:33:03,800 --> 00:33:04,200 Speaker 2: I think this. 638 00:33:04,440 --> 00:33:07,840 Speaker 1: I think this is where you know, it's funny. At 639 00:33:07,880 --> 00:33:10,760 Speaker 1: first you could argue Sports Talk was copying politics. Now 640 00:33:10,760 --> 00:33:12,800 Speaker 1: I kind of think political news is going to copy 641 00:33:12,840 --> 00:33:17,240 Speaker 1: sports and you're going to see I fully expect the 642 00:33:17,280 --> 00:33:20,120 Speaker 1: pod that they you know, the new version of MSNBC. 643 00:33:20,160 --> 00:33:23,400 Speaker 1: They're going to call it ms now their next couple 644 00:33:23,400 --> 00:33:24,120 Speaker 1: of hosts baby. 645 00:33:25,240 --> 00:33:25,440 Speaker 2: Right. 646 00:33:25,640 --> 00:33:29,680 Speaker 1: They may license, they may they may say, hey, I 647 00:33:29,720 --> 00:33:32,120 Speaker 1: mean look, I'm part of a group right now for 648 00:33:32,200 --> 00:33:35,000 Speaker 1: something called Newsphere, where everybody owns their own content, but 649 00:33:35,240 --> 00:33:38,280 Speaker 1: everybody's going to share the revenue of the subscription. You know, 650 00:33:38,640 --> 00:33:42,080 Speaker 1: So you may license a show so that hey, your 651 00:33:42,280 --> 00:33:47,800 Speaker 1: linear television exclusive home for Pat McAfee. But he's going 652 00:33:47,800 --> 00:33:51,280 Speaker 1: to have his you know, own his own studio over here, 653 00:33:51,320 --> 00:33:53,360 Speaker 1: and he's going to own his production over here, and 654 00:33:53,400 --> 00:33:55,720 Speaker 1: he's going to sell this and monetize this and monetize that, 655 00:33:56,280 --> 00:34:01,040 Speaker 1: and in some ways the legacy media companies, Hey, that's 656 00:34:01,320 --> 00:34:04,560 Speaker 1: ten less people they're paying health care for exactly. 657 00:34:04,920 --> 00:34:06,920 Speaker 2: And then we're going to start to see the rebundling. Right, 658 00:34:06,920 --> 00:34:08,840 Speaker 2: who is that? There's two streamers that just announced that 659 00:34:08,840 --> 00:34:10,200 Speaker 2: they were going to partner. 660 00:34:09,960 --> 00:34:14,280 Speaker 1: Netflix and Spotify, right, yeah, right, where Spotify's licensing content 661 00:34:14,320 --> 00:34:18,440 Speaker 1: to Netflix? And what is this really about? Not allowing 662 00:34:18,440 --> 00:34:21,960 Speaker 1: those shows to show up on YouTube? So suddenly Netflix, 663 00:34:23,760 --> 00:34:26,960 Speaker 1: Well what's interesting is who's the king of the hill 664 00:34:27,040 --> 00:34:32,000 Speaker 1: right now? Right, it's essentially Netflix and YouTube and they're 665 00:34:32,040 --> 00:34:35,760 Speaker 1: the two giants, right, everybody else is much less. 666 00:34:35,840 --> 00:34:36,040 Speaker 2: Right. 667 00:34:36,120 --> 00:34:39,200 Speaker 1: If you want to pitch a new TV show, Netflix 668 00:34:39,239 --> 00:34:41,359 Speaker 1: is where you want to be first. That's number one. 669 00:34:41,880 --> 00:34:44,600 Speaker 1: When you get rejected there, then you start to move 670 00:34:44,760 --> 00:34:49,279 Speaker 1: out to everybody else, and then yeah, go ahead. 671 00:34:49,600 --> 00:34:52,239 Speaker 2: And Netflix is not looking for the debate shows like 672 00:34:52,280 --> 00:34:52,640 Speaker 2: we've seen. 673 00:34:54,040 --> 00:34:59,560 Speaker 1: No, although I'm curious they're licensing these ringer shows, which 674 00:34:59,600 --> 00:35:02,400 Speaker 1: are what I would say are light debate shows. Like 675 00:35:02,480 --> 00:35:06,080 Speaker 1: Simmons isn't a hot hot take guy, but there's certainly 676 00:35:06,160 --> 00:35:10,200 Speaker 1: takes on it, and it is has point of view, 677 00:35:12,320 --> 00:35:15,960 Speaker 1: you know, But you're right, I don't think it's a debate, yeah. 678 00:35:15,880 --> 00:35:16,120 Speaker 2: You know. 679 00:35:16,280 --> 00:35:21,120 Speaker 3: And I mean what's interesting is that you know, these 680 00:35:21,239 --> 00:35:25,839 Speaker 3: successful podcasts are like local and that it's an intimate relationship, right. 681 00:35:25,880 --> 00:35:27,440 Speaker 3: I Mean, the whole thing with local was that it 682 00:35:27,560 --> 00:35:31,040 Speaker 3: just built community base, and these successful podcasts have built 683 00:35:31,080 --> 00:35:34,760 Speaker 3: these large communities. But podcasting is such an intimate medium, 684 00:35:35,280 --> 00:35:38,320 Speaker 3: so in some ways it replaces that intimacy of local, 685 00:35:38,800 --> 00:35:40,960 Speaker 3: but at a much bigger scale, in the national scale. 686 00:35:41,640 --> 00:35:43,440 Speaker 1: Jay I talk about this all the time. The biggest 687 00:35:43,440 --> 00:35:46,040 Speaker 1: difference for me doing a podcast versus doing meat the 688 00:35:46,080 --> 00:35:51,000 Speaker 1: press is I'm much less of a jerk because you know, look, 689 00:35:51,040 --> 00:35:52,560 Speaker 1: part of it is you had a finite amount of 690 00:35:52,640 --> 00:35:54,200 Speaker 1: time and they were sort of like I always say, 691 00:35:54,200 --> 00:35:57,360 Speaker 1: look meet the press sixty minutes. Certain brands are above 692 00:35:57,400 --> 00:36:01,080 Speaker 1: the individual and you're there, and there's an expectation of accountability. 693 00:36:02,640 --> 00:36:06,960 Speaker 1: In a podcast, you're they your audience is choosing to 694 00:36:07,000 --> 00:36:11,040 Speaker 1: hear you, and it is a personal relationship. I mean, 695 00:36:11,400 --> 00:36:13,719 Speaker 1: I don't know about you. There are times where you 696 00:36:13,760 --> 00:36:15,960 Speaker 1: hear this and you're like, hey, I was I'll tell 697 00:36:15,960 --> 00:36:18,160 Speaker 1: my wife something I heard on a podcast and it's like, 698 00:36:18,160 --> 00:36:19,799 Speaker 1: you know, I was talking to somebody. No, I wasn't. 699 00:36:19,800 --> 00:36:22,960 Speaker 1: I was listening. I was eavesdropping on somebody else's conversation. 700 00:36:23,360 --> 00:36:26,279 Speaker 1: But it feels that intimate. And what it means is 701 00:36:26,320 --> 00:36:28,600 Speaker 1: I always say this to guests that are always like, oh, 702 00:36:28,640 --> 00:36:30,480 Speaker 1: what's Chuck Todd? Am I going to get? And I said, look, 703 00:36:31,520 --> 00:36:34,960 Speaker 1: we're not. You know, I'm going to ask you tough questions, 704 00:36:35,000 --> 00:36:39,160 Speaker 1: but I'm going toward them friendlier because the audience won't 705 00:36:39,200 --> 00:36:42,200 Speaker 1: bother to They don't want to be made to be uncomfortable. 706 00:36:43,080 --> 00:36:45,600 Speaker 1: Like it's it's a real interesting balance you've got to 707 00:36:45,640 --> 00:36:48,520 Speaker 1: have in this intimate relationship that you have with your 708 00:36:48,600 --> 00:36:49,319 Speaker 1: viewers or listen. 709 00:36:50,840 --> 00:36:54,120 Speaker 3: And I mean it was similar when we started newspapers 710 00:36:54,120 --> 00:36:55,520 Speaker 3: and then the blog started showing up. 711 00:36:55,560 --> 00:36:58,040 Speaker 2: You know, blogs are a lot more personal. You know, 712 00:36:58,239 --> 00:36:59,720 Speaker 2: I'll write for the La Times. 713 00:37:00,280 --> 00:37:03,640 Speaker 3: There's a certain formality that comes with it and it's 714 00:37:03,680 --> 00:37:06,120 Speaker 3: not about me. But if you come to my blog, 715 00:37:06,760 --> 00:37:08,560 Speaker 3: then it is much more about me, you know. And 716 00:37:08,600 --> 00:37:10,520 Speaker 3: I had even I had a blog on the LA 717 00:37:10,640 --> 00:37:12,719 Speaker 3: might share your dog or your you know, hey we 718 00:37:12,800 --> 00:37:14,319 Speaker 3: got a new cat in the house, no dog in 719 00:37:14,320 --> 00:37:17,760 Speaker 3: the house, or something like that. Right, there's two different 720 00:37:17,840 --> 00:37:19,719 Speaker 3: voices that I had when I was writing for the 721 00:37:19,760 --> 00:37:22,239 Speaker 3: newspaper and writing for the blog that was on the 722 00:37:22,280 --> 00:37:23,000 Speaker 3: newspaper side. 723 00:37:33,080 --> 00:37:35,319 Speaker 1: The last sort of topic I want to get to 724 00:37:35,960 --> 00:37:41,839 Speaker 1: is the infusion and the professionalization of gambling, right, and 725 00:37:41,880 --> 00:37:45,920 Speaker 1: what is this meant for sports journalism? And and because 726 00:37:45,920 --> 00:37:48,040 Speaker 1: there's a certain amount of journalism that goes into these 727 00:37:48,040 --> 00:37:53,160 Speaker 1: analytics sites that are about gambling, there's certainly you have 728 00:37:53,280 --> 00:37:57,640 Speaker 1: generational discomfort with how much gambling, Like I've got older 729 00:37:57,680 --> 00:37:59,879 Speaker 1: relatives are like, why does everything have to be about 730 00:37:59,880 --> 00:38:03,160 Speaker 1: the points spread now during a pregame show? And then 731 00:38:03,160 --> 00:38:04,799 Speaker 1: there are other people that are like, why do they 732 00:38:04,840 --> 00:38:06,919 Speaker 1: waste their time on all these soft shows? Just give 733 00:38:06,960 --> 00:38:09,040 Speaker 1: me some data that I need to decide what game 734 00:38:09,080 --> 00:38:13,600 Speaker 1: I'm going to better? Where does this fit in your 735 00:38:13,680 --> 00:38:15,799 Speaker 1: journalism program? 736 00:38:16,960 --> 00:38:19,120 Speaker 3: So we've talked about that's one of the things, you know, 737 00:38:19,160 --> 00:38:23,040 Speaker 3: we had a segment on in my Business and Sports class. Right, 738 00:38:23,080 --> 00:38:25,920 Speaker 3: you have to talk about gambling, And I make it 739 00:38:26,040 --> 00:38:30,040 Speaker 3: very clear that that's the smartest audience, Like you have 740 00:38:30,120 --> 00:38:32,760 Speaker 3: to be the most precise when you're addressing that audience, 741 00:38:32,880 --> 00:38:36,319 Speaker 3: because for the most part, you might know more than 742 00:38:37,000 --> 00:38:40,080 Speaker 3: the audience. Generally you do. But with gambling, they're so 743 00:38:40,239 --> 00:38:42,160 Speaker 3: you know, this is their money at stake, so they're 744 00:38:42,239 --> 00:38:44,520 Speaker 3: hyper invested, so they might know more than you, and 745 00:38:44,560 --> 00:38:47,480 Speaker 3: they certainly you have to know all the terminology, right, 746 00:38:47,680 --> 00:38:51,440 Speaker 3: so either you have to go all in. You can't 747 00:38:51,440 --> 00:38:55,120 Speaker 3: just touch it lightheartedly, right, You're of no use that point. 748 00:38:55,280 --> 00:38:59,120 Speaker 3: So it's really important. What I like about it is 749 00:38:59,360 --> 00:39:01,800 Speaker 3: it's creating more opportunities. Again, we talked about things that 750 00:39:01,840 --> 00:39:04,280 Speaker 3: didn't exist. It just opened up the market for sports 751 00:39:04,320 --> 00:39:09,480 Speaker 3: journalists in some ways. Initially they were more interested in 752 00:39:09,920 --> 00:39:15,279 Speaker 3: content and editorial content less so now but I do 753 00:39:15,320 --> 00:39:17,759 Speaker 3: think there's still you know, there's still a niche and 754 00:39:18,320 --> 00:39:21,680 Speaker 3: probably a lucrative niche right to speak to that audience 755 00:39:21,719 --> 00:39:26,760 Speaker 3: because the audience is huge. So the importance of knowing 756 00:39:27,280 --> 00:39:30,920 Speaker 3: the lingo, right, knowing all the jargon that goes with it, 757 00:39:31,000 --> 00:39:34,239 Speaker 3: being able to speak that language, and then it just 758 00:39:34,320 --> 00:39:37,000 Speaker 3: places a premium on being accurate more than ever. Right, 759 00:39:37,000 --> 00:39:39,440 Speaker 3: you always want to be accurate. But now again, if 760 00:39:39,520 --> 00:39:41,960 Speaker 3: somebody makes a bet based on a report that you 761 00:39:42,080 --> 00:39:45,239 Speaker 3: had that turned out to being accurate, you know they 762 00:39:45,320 --> 00:39:49,000 Speaker 3: might find you in this day and age, so the 763 00:39:49,000 --> 00:39:51,360 Speaker 3: importance of accuracy, but it's also elevated. 764 00:39:51,400 --> 00:39:51,560 Speaker 2: You know. 765 00:39:51,600 --> 00:39:54,320 Speaker 3: One of the reasons Adam Schefter has millions of followers 766 00:39:54,760 --> 00:39:58,680 Speaker 3: is because you know, the timing is everything, right, Like 767 00:39:58,800 --> 00:40:01,799 Speaker 3: can you get something in before the word becomes widespread 768 00:40:01,840 --> 00:40:02,600 Speaker 3: in the line ships? 769 00:40:02,680 --> 00:40:02,799 Speaker 2: Right? 770 00:40:02,840 --> 00:40:04,760 Speaker 3: If you find out that the key player is injured 771 00:40:05,120 --> 00:40:07,920 Speaker 3: and you can get your bed in before the line changes, 772 00:40:08,480 --> 00:40:09,680 Speaker 3: well that's very valuable. 773 00:40:10,000 --> 00:40:11,879 Speaker 2: Right. So time is money more than ever. 774 00:40:12,680 --> 00:40:17,040 Speaker 3: So the shift to you know, accuracy and speed, but 775 00:40:17,160 --> 00:40:20,160 Speaker 3: with speed comes risk, right, that's probably the problem too. 776 00:40:21,000 --> 00:40:23,880 Speaker 1: The morality piece. What about the morality piece? 777 00:40:27,000 --> 00:40:29,840 Speaker 3: It was always kind of like newspapers wanted to have 778 00:40:29,920 --> 00:40:32,640 Speaker 3: it both ways. They would discourage gambling, but they would 779 00:40:32,640 --> 00:40:35,279 Speaker 3: print the lions and you know, the lines were growing 780 00:40:35,360 --> 00:40:37,640 Speaker 3: up in the La Times and I don't know what 781 00:40:37,640 --> 00:40:40,040 Speaker 3: I think the New York Times. 782 00:40:40,120 --> 00:40:41,759 Speaker 1: I think the New York Times was one of those 783 00:40:41,880 --> 00:40:43,399 Speaker 1: entities had never put the lines in. 784 00:40:43,320 --> 00:40:46,920 Speaker 3: The paper, but most did so there was always this 785 00:40:47,000 --> 00:40:50,880 Speaker 3: acknowledgment that gambling existed. It's funny because the leagues didn't 786 00:40:50,920 --> 00:40:53,440 Speaker 3: want the newspapers printing the lines. The leagues didn't want 787 00:40:53,480 --> 00:40:56,279 Speaker 3: any type of discussion. You know, going back, we talked 788 00:40:56,280 --> 00:40:58,560 Speaker 3: about this in my class. The reason Jimmy the Greek 789 00:40:58,840 --> 00:41:01,799 Speaker 3: would pick the scores was that was his way of 790 00:41:01,840 --> 00:41:03,600 Speaker 3: saying whether or not the team was going to cover. 791 00:41:03,920 --> 00:41:06,040 Speaker 2: Like it wasn't about you know, he thought this final 792 00:41:06,080 --> 00:41:07,880 Speaker 2: score was going to be this. But he did think that. 793 00:41:08,080 --> 00:41:10,800 Speaker 1: Was the negotiation they made with the NFL to say, 794 00:41:10,880 --> 00:41:13,520 Speaker 1: all right, we'll have our gambling expert just predict final 795 00:41:13,640 --> 00:41:17,239 Speaker 1: scores and those who know will know if you know. 796 00:41:17,200 --> 00:41:19,719 Speaker 3: You know, exactly as the kidsact day, right, So now 797 00:41:19,760 --> 00:41:23,760 Speaker 3: you can be overt about it, right, And now everyone's 798 00:41:23,800 --> 00:41:26,000 Speaker 3: got their picks. And then in between the commercials come 799 00:41:26,040 --> 00:41:28,200 Speaker 3: and here you see the same talent that you just saw, 800 00:41:28,560 --> 00:41:32,000 Speaker 3: you know, at the desk, you know, touting these betting 801 00:41:32,040 --> 00:41:33,120 Speaker 3: apps and websites. 802 00:41:33,239 --> 00:41:36,800 Speaker 2: Right, so you know, the walls have come down completely. 803 00:41:39,040 --> 00:41:41,719 Speaker 3: I don't I don't question the morality of it that 804 00:41:41,719 --> 00:41:43,239 Speaker 3: that that doesn't bother me that much. 805 00:41:44,360 --> 00:41:46,280 Speaker 2: You know, are you serving the audience? 806 00:41:46,360 --> 00:41:48,840 Speaker 3: Right that that's that's the most important thing that's immediate, 807 00:41:49,440 --> 00:41:50,240 Speaker 3: You serving the audience. 808 00:41:50,640 --> 00:41:53,840 Speaker 1: This is the issue. I say that the missing mindset 809 00:41:53,840 --> 00:41:58,040 Speaker 1: of journalism schools in general is service journalism, meaning there's 810 00:41:58,080 --> 00:42:02,120 Speaker 1: there's accountability journalism, but there's basic service journalism. And what 811 00:42:02,200 --> 00:42:07,040 Speaker 1: you think is just informational, another person is it's an 812 00:42:07,080 --> 00:42:12,160 Speaker 1: actual item telling somebody where there's cheaper chicken. Is service journalism, 813 00:42:12,920 --> 00:42:14,600 Speaker 1: even though that's not going to win you a Pulitzer. 814 00:42:15,440 --> 00:42:18,840 Speaker 1: And you're right in some ways. You know there's gamblers 815 00:42:18,840 --> 00:42:22,520 Speaker 1: out there and they're looking for content serve. Do you 816 00:42:22,560 --> 00:42:25,000 Speaker 1: think this needs to be a do you think can 817 00:42:25,040 --> 00:42:28,960 Speaker 1: you imagine your sports journalism programming teaching a sort of 818 00:42:29,400 --> 00:42:31,080 Speaker 1: sports betting one on one class? 819 00:42:33,000 --> 00:42:35,319 Speaker 3: Yeah, And I would probably do more of it if 820 00:42:35,360 --> 00:42:37,480 Speaker 3: I was more familiar with that, if I had more 821 00:42:37,480 --> 00:42:41,760 Speaker 3: of a gambling background. But we certainly I have guest 822 00:42:41,840 --> 00:42:46,400 Speaker 3: lecturers in the talk about gambling. We have opportunities, for example, 823 00:42:46,440 --> 00:42:50,600 Speaker 3: for our students to uh intern at gambling based websites, 824 00:42:50,760 --> 00:42:52,040 Speaker 3: right or news outlets. 825 00:42:52,360 --> 00:42:54,640 Speaker 1: That's not going to be an entity that you would 826 00:42:54,719 --> 00:42:57,360 Speaker 1: not allow to have interns from the journalism program. 827 00:42:57,480 --> 00:42:57,760 Speaker 2: Yeah. 828 00:42:57,920 --> 00:42:59,759 Speaker 3: No, I mean the only reason there isn't more of 829 00:42:59,800 --> 00:43:03,399 Speaker 3: it is just because that's not my interest in my background, right. 830 00:43:03,760 --> 00:43:06,560 Speaker 3: But it's not a moral opposition to it, and I 831 00:43:06,680 --> 00:43:09,239 Speaker 3: do encourage our students to learn more about it and 832 00:43:09,280 --> 00:43:11,239 Speaker 3: to pursue it if that's where they're interested, you know. 833 00:43:11,280 --> 00:43:13,600 Speaker 3: And you know, we've had a few students who have 834 00:43:13,880 --> 00:43:15,880 Speaker 3: graduated and gone into a gamble. You know. I always 835 00:43:15,960 --> 00:43:18,520 Speaker 3: kind of I'll hear from someone with the gambling site 836 00:43:18,800 --> 00:43:21,480 Speaker 3: or or a show and say, hey, do you have anyone, 837 00:43:21,520 --> 00:43:23,000 Speaker 3: And so I'll kind of send out the word. 838 00:43:22,880 --> 00:43:25,880 Speaker 2: Hey, who among you likes to gamble? Is interested in gambling? 839 00:43:26,000 --> 00:43:27,400 Speaker 2: You know? And but it's not. 840 00:43:27,840 --> 00:43:29,640 Speaker 3: You shouldn't do it if you don't really know it. 841 00:43:29,760 --> 00:43:31,799 Speaker 3: You know, more than you can kind of fake a 842 00:43:31,840 --> 00:43:34,239 Speaker 3: lot of things in the journalist business. You cannot fake 843 00:43:34,280 --> 00:43:35,719 Speaker 3: it if you're talking about. 844 00:43:35,480 --> 00:43:38,239 Speaker 1: Gambling anilers, we'll know if you're faking it. Yeah, no, 845 00:43:38,280 --> 00:43:42,880 Speaker 1: they'll know. Are you seeing just a more gender diversity 846 00:43:42,960 --> 00:43:43,920 Speaker 1: in the sports program? 847 00:43:44,000 --> 00:43:49,000 Speaker 3: Yes, yeah, yes, the gender diversity has been great. 848 00:43:49,680 --> 00:43:50,240 Speaker 2: It's funny. 849 00:43:50,280 --> 00:43:53,719 Speaker 3: My one of my first classes that I taught here, 850 00:43:54,400 --> 00:43:55,880 Speaker 3: sports commentary class. 851 00:43:56,480 --> 00:43:58,479 Speaker 2: I looked up a couple weeks before a school start, and. 852 00:43:58,960 --> 00:44:01,799 Speaker 3: There's no women in the class, you know, and I 853 00:44:01,840 --> 00:44:03,800 Speaker 3: had to like put out an APB and try to 854 00:44:03,880 --> 00:44:04,239 Speaker 3: round up. 855 00:44:04,280 --> 00:44:06,080 Speaker 2: We were able to get one afreshman. 856 00:44:06,120 --> 00:44:08,160 Speaker 3: I felt sorry for she was she was the lone 857 00:44:08,560 --> 00:44:13,040 Speaker 3: female in the class. But then you know, out of 858 00:44:13,160 --> 00:44:15,680 Speaker 3: like a class of like eighteen, it'd be two or three, 859 00:44:16,719 --> 00:44:19,560 Speaker 3: four or five, and now we're up. 860 00:44:19,440 --> 00:44:20,760 Speaker 2: To like almost fifty percent. 861 00:44:21,200 --> 00:44:24,840 Speaker 3: You know, I would say in the sports commentary classes, 862 00:44:24,920 --> 00:44:29,040 Speaker 3: you know, and it's really important to have women giving opinion, right, 863 00:44:29,640 --> 00:44:31,279 Speaker 3: you know, because that's kind of the prime space you 864 00:44:31,280 --> 00:44:33,719 Speaker 3: talked about the Pat McAfee, the Stephen as you know, 865 00:44:33,880 --> 00:44:36,640 Speaker 3: we don't have a female like a real equality will 866 00:44:36,760 --> 00:44:39,440 Speaker 3: be we have a female version of that, right, and 867 00:44:39,480 --> 00:44:42,480 Speaker 3: people showing up and a woman making a lot of 868 00:44:42,520 --> 00:44:45,399 Speaker 3: money to give her opinions and hosting her own show, 869 00:44:45,480 --> 00:44:48,240 Speaker 3: not being the moderator for two men on the panels, 870 00:44:48,239 --> 00:44:50,240 Speaker 3: but you know, being the prime opinion giver. 871 00:44:50,480 --> 00:44:53,280 Speaker 1: Or noting the sideline and we're still with the sideline 872 00:44:53,280 --> 00:44:55,640 Speaker 1: reporter's almost always female, right. 873 00:44:55,840 --> 00:44:58,440 Speaker 3: And in the book It's funny, we had a section 874 00:44:58,520 --> 00:44:59,320 Speaker 3: I was very proud. 875 00:44:59,560 --> 00:45:02,680 Speaker 2: A couple years ago there were five. 876 00:45:02,480 --> 00:45:04,759 Speaker 3: Women in the booth in the NBA, either play by 877 00:45:04,800 --> 00:45:08,920 Speaker 3: play or analyst, and two of them were Medell graduates, 878 00:45:09,760 --> 00:45:12,920 Speaker 3: Lisa Byington with the Bucks and Katie Wenjy with the 879 00:45:12,960 --> 00:45:15,640 Speaker 3: Denver Nuggets. So it took a while, but I was 880 00:45:15,680 --> 00:45:18,160 Speaker 3: able to get them both here on campus. To celebrate 881 00:45:18,200 --> 00:45:23,440 Speaker 3: the fact that of the women broadcasting the NBA when 882 00:45:23,480 --> 00:45:26,120 Speaker 3: local teams were medill graduates. 883 00:45:28,120 --> 00:45:33,800 Speaker 2: Sounds better than two. But you know, so it's growing. 884 00:45:33,800 --> 00:45:34,480 Speaker 2: There's opportunities. 885 00:45:34,640 --> 00:45:37,160 Speaker 3: I say, you know, there's never been a better time 886 00:45:37,680 --> 00:45:40,680 Speaker 3: to be a woman in the sports media field. And 887 00:45:41,080 --> 00:45:45,120 Speaker 3: it's not completely balanced yet. But you know what's cool 888 00:45:45,160 --> 00:45:47,080 Speaker 3: to me is like I'll turn on a game and 889 00:45:47,160 --> 00:45:50,879 Speaker 3: maybe I hear like Candae Parker doing the commentary when 890 00:45:50,920 --> 00:45:53,480 Speaker 3: she was with Turner, and it. 891 00:45:54,200 --> 00:45:55,440 Speaker 2: Doesn't seem unusual. 892 00:45:56,160 --> 00:45:59,719 Speaker 3: I think it's starting to normalize hearing female voice doors Burk. 893 00:46:00,239 --> 00:46:02,719 Speaker 1: I think she's she he'll blaze a lot of trails here, 894 00:46:02,719 --> 00:46:05,920 Speaker 1: and you know, I know, you know, the problem is 895 00:46:05,960 --> 00:46:08,200 Speaker 1: when you blaze a trail, then when you're not in 896 00:46:08,239 --> 00:46:11,000 Speaker 1: that position, it becomes a bigger deal. I sort of 897 00:46:11,440 --> 00:46:17,720 Speaker 1: I hate how much attention her so called demotion got, 898 00:46:17,920 --> 00:46:21,359 Speaker 1: but in some ways that's how you know you've made 899 00:46:21,360 --> 00:46:24,279 Speaker 1: it right when the demotion gets as much attention as 900 00:46:24,520 --> 00:46:24,879 Speaker 1: in some. 901 00:46:24,800 --> 00:46:25,400 Speaker 2: Of them words. 902 00:46:25,400 --> 00:46:28,160 Speaker 3: Also, you know, yeah, she she got there in the 903 00:46:28,200 --> 00:46:30,799 Speaker 3: first but the news is that, you know, she's no 904 00:46:30,840 --> 00:46:31,680 Speaker 3: longer on the A team. 905 00:46:31,760 --> 00:46:34,040 Speaker 2: But you know, the the real core of the. 906 00:46:34,040 --> 00:46:35,960 Speaker 3: Story the nut graph is that she was on the 907 00:46:35,960 --> 00:46:38,880 Speaker 3: eighth right, right and she called NBA Finals for for 908 00:46:39,120 --> 00:46:39,920 Speaker 3: ESPN and ABC. 909 00:46:40,440 --> 00:46:41,960 Speaker 1: So let me just get you out of here on 910 00:46:42,680 --> 00:46:47,520 Speaker 1: how much do you think now? You know that the politics, 911 00:46:47,640 --> 00:46:50,000 Speaker 1: the politics of everything is what I call it, right, 912 00:46:50,040 --> 00:46:53,880 Speaker 1: we have a way sometimes of politicizing everything. The sports 913 00:46:53,880 --> 00:46:58,160 Speaker 1: world has this debate all the time, which is I 914 00:46:58,239 --> 00:47:00,239 Speaker 1: want to stick, you know, get out of, get out 915 00:47:00,239 --> 00:47:04,480 Speaker 1: of social commentary in my sports. Sports is my distraction. 916 00:47:05,680 --> 00:47:10,200 Speaker 1: And at the same time, these are cultural icons, so 917 00:47:10,600 --> 00:47:12,800 Speaker 1: they have just as much to say about the culture 918 00:47:13,239 --> 00:47:19,000 Speaker 1: that they're helping to create, expand revitalize whatever you want 919 00:47:19,000 --> 00:47:24,360 Speaker 1: to describe as anybody else in any other field. And 920 00:47:24,440 --> 00:47:26,839 Speaker 1: yet it feels like the big sports broadcasters don't want 921 00:47:26,840 --> 00:47:29,640 Speaker 1: any of that anymore. So where are we on in 922 00:47:29,680 --> 00:47:33,040 Speaker 1: that space? Because I look at sports, and you know, 923 00:47:33,680 --> 00:47:37,560 Speaker 1: sports has done more. Sports has done a lot for 924 00:47:37,600 --> 00:47:40,640 Speaker 1: civil rights in this country, not just for African American 925 00:47:40,640 --> 00:47:43,879 Speaker 1: civil rights, but we just talked about for women opportunities, 926 00:47:43,880 --> 00:47:46,000 Speaker 1: Like in some ways it has been a place to 927 00:47:46,080 --> 00:47:49,600 Speaker 1: break barriers without as much controversy as you had it 928 00:47:50,360 --> 00:47:54,520 Speaker 1: in other spaces. And yet there's this constant debate. Hey, 929 00:47:54,600 --> 00:47:57,600 Speaker 1: don't let's not talk about this stuff in our sports commentary. 930 00:47:57,800 --> 00:47:59,520 Speaker 1: Where are we today on this? I felt like ten 931 00:47:59,600 --> 00:48:02,279 Speaker 1: years ago everybody was like, no, it's all infused, it's 932 00:48:02,280 --> 00:48:04,480 Speaker 1: all part of the stew And now it feels like 933 00:48:04,520 --> 00:48:06,400 Speaker 1: there's nobody wants to touch it again. 934 00:48:07,200 --> 00:48:08,040 Speaker 2: Yeah. Two things. 935 00:48:08,080 --> 00:48:10,320 Speaker 3: One, it feels like there's been a retreat, like there's 936 00:48:10,320 --> 00:48:13,960 Speaker 3: nothing treat physically blocking anyone from speaking out. But some 937 00:48:14,000 --> 00:48:16,800 Speaker 3: of the prominent voices that we've had in the recent years. 938 00:48:16,880 --> 00:48:18,040 Speaker 2: Have had less to say. 939 00:48:20,440 --> 00:48:23,200 Speaker 3: There has been some because you know, there's been some 940 00:48:23,360 --> 00:48:26,839 Speaker 3: gender equity. You know, we'll see the new collective bard 941 00:48:26,840 --> 00:48:29,160 Speaker 3: and agreement for the w NBA will kind of let 942 00:48:29,200 --> 00:48:32,239 Speaker 3: us know where we stand. But you know, equal pay 943 00:48:32,320 --> 00:48:35,480 Speaker 3: for the female soccer players right from USA Soccer. So 944 00:48:35,520 --> 00:48:40,120 Speaker 3: we've seen some some breakthroughs. So even though we're not there, 945 00:48:40,280 --> 00:48:43,040 Speaker 3: maybe you know, the arguments don't have to be as loud. 946 00:48:43,520 --> 00:48:46,839 Speaker 3: The flip side is that we've seen sports, you know, 947 00:48:47,000 --> 00:48:48,880 Speaker 3: after leading the way in civil rights and so long, 948 00:48:48,920 --> 00:48:52,440 Speaker 3: we've seen sports as the entry point for discrimination, particularly 949 00:48:52,440 --> 00:48:56,120 Speaker 3: with the trans issue right and and so you know, 950 00:48:56,320 --> 00:49:00,319 Speaker 3: using the premise of sports, you know, to to ban 951 00:49:00,440 --> 00:49:04,239 Speaker 3: trans people from activities to discriminate on the basis of 952 00:49:04,560 --> 00:49:09,360 Speaker 3: sexual identity. Whereas sports one time led the way to equality, 953 00:49:09,440 --> 00:49:14,120 Speaker 3: now we're seeing people specifically being banned based on their identity. Right, 954 00:49:14,239 --> 00:49:18,600 Speaker 3: so sports became a web, you know, because as people from. 955 00:49:18,440 --> 00:49:21,640 Speaker 2: The workplace, No, but it's a lot easier. 956 00:49:21,719 --> 00:49:25,759 Speaker 3: And the interesting thing is even people like Martina Navratilova, 957 00:49:25,840 --> 00:49:31,960 Speaker 3: who was obviously a big advocate for you know, gay equality, inequality, 958 00:49:32,800 --> 00:49:34,799 Speaker 3: she was on the side of you know, trans. 959 00:49:34,719 --> 00:49:37,600 Speaker 1: Well, this just really divided the women's sports world, right, Like, 960 00:49:37,680 --> 00:49:42,400 Speaker 1: and you do, look, I noticed I follow Martina. I 961 00:49:42,480 --> 00:49:45,920 Speaker 1: find her common. You know, she's she's fascinating, you know, 962 00:49:46,160 --> 00:49:48,800 Speaker 1: I think she's got I'm always curious what she's thinking. 963 00:49:49,440 --> 00:49:52,759 Speaker 1: And you know, she's she's pretty. You know, she takes 964 00:49:52,800 --> 00:49:54,520 Speaker 1: a lot of arrows for this one, right, She's a 965 00:49:54,520 --> 00:49:58,560 Speaker 1: pretty progressive lefty on like ninety percent of issues, not 966 00:49:58,680 --> 00:50:00,880 Speaker 1: on this one, on this one. 967 00:50:01,080 --> 00:50:03,719 Speaker 2: So here we've seen sports divide. 968 00:50:04,040 --> 00:50:07,400 Speaker 3: The fact that we still haven't had uh you know, 969 00:50:07,520 --> 00:50:10,120 Speaker 3: really we had Michael Sam entered the NFL's draft, but 970 00:50:10,160 --> 00:50:13,280 Speaker 3: you know, we haven't really seen openly gay NFL players. 971 00:50:13,520 --> 00:50:15,399 Speaker 1: Yeah, when we have a start, when a Super Bowl 972 00:50:15,480 --> 00:50:16,799 Speaker 1: MVP is openly gay. 973 00:50:17,360 --> 00:50:20,399 Speaker 2: Right, that's when you know said that barrier is gone. 974 00:50:20,680 --> 00:50:24,120 Speaker 3: Right, Yeah, so sports is lagging in the l g 975 00:50:24,239 --> 00:50:28,960 Speaker 3: pt Q issues and is even an entry point for 976 00:50:29,280 --> 00:50:34,279 Speaker 3: discrimination on those issues. So that's kind of where we are, 977 00:50:34,640 --> 00:50:37,600 Speaker 3: you know, we Jackie Robinson and all this legacy of 978 00:50:37,760 --> 00:50:41,319 Speaker 3: integration and equality through sports and sports leading the way. 979 00:50:42,520 --> 00:50:45,080 Speaker 3: Now it's it's gone in a different direction and sports 980 00:50:45,160 --> 00:50:47,440 Speaker 3: is certainly lagged behind it. You could argue that the 981 00:50:47,760 --> 00:50:51,359 Speaker 3: biggest issue right now. Well, I mean, well the other 982 00:50:51,400 --> 00:50:54,439 Speaker 3: thing is, you know Latino issues. You know, it's black 983 00:50:54,480 --> 00:50:57,520 Speaker 3: and white for so long. Right now, you know, Latino 984 00:50:59,320 --> 00:51:03,920 Speaker 3: a little bit is primary thing. And we would think baseball, 985 00:51:04,280 --> 00:51:06,880 Speaker 3: you know, should be leading the way with such a 986 00:51:07,160 --> 00:51:11,759 Speaker 3: heavily Latino presence, and you know, so many superstars like 987 00:51:12,000 --> 00:51:15,560 Speaker 3: you know, Black Guarrel, and you could argue that kind 988 00:51:15,600 --> 00:51:18,400 Speaker 3: of diminishment of the media too, right, And I know 989 00:51:18,560 --> 00:51:22,600 Speaker 3: Black Guarrel Junior plays in Canada, but you know every 990 00:51:22,640 --> 00:51:25,240 Speaker 3: other every road game he plays is in the United States, 991 00:51:25,239 --> 00:51:28,480 Speaker 3: and you know you might wonder, Okay, what does he 992 00:51:28,520 --> 00:51:30,719 Speaker 3: have to say about this? Right, And it feels like 993 00:51:30,760 --> 00:51:32,719 Speaker 3: he doesn't get asked, and this might not be the 994 00:51:32,760 --> 00:51:34,880 Speaker 3: time to ask him as he's, you know, on the 995 00:51:34,960 --> 00:51:37,920 Speaker 3: verge of the World Series in the Baseball playoffs as 996 00:51:37,960 --> 00:51:42,279 Speaker 3: we record this. But still, why are none of the 997 00:51:42,320 --> 00:51:45,160 Speaker 3: prominent Latino baseball players speaking out? 998 00:51:45,280 --> 00:51:47,480 Speaker 1: I remember it was it wasn't it Carlo still Gatto? 999 00:51:47,760 --> 00:51:48,359 Speaker 2: Who who? 1000 00:51:48,480 --> 00:51:51,840 Speaker 1: Sort of I think he he spoke out at a 1001 00:51:51,880 --> 00:51:55,120 Speaker 1: time it was sort of end of his career and 1002 00:51:55,160 --> 00:51:57,360 Speaker 1: it may have cost him a free agency signing. 1003 00:51:57,920 --> 00:52:01,200 Speaker 3: Yeah, you know, and maybe the reason that there's kind 1004 00:52:01,200 --> 00:52:03,960 Speaker 3: of this history, like there's this school of thought that 1005 00:52:04,080 --> 00:52:07,680 Speaker 3: the reason that you're seeing so many Latino stars in 1006 00:52:07,719 --> 00:52:11,040 Speaker 3: baseball and fewer and puer African American stars in baseball 1007 00:52:11,120 --> 00:52:15,400 Speaker 3: is because the control factor, Right, you can recruit them 1008 00:52:15,800 --> 00:52:18,279 Speaker 3: in the Caribbean and bring them over and sign them 1009 00:52:18,280 --> 00:52:21,200 Speaker 3: for less money, right, and there's this kind of more control. 1010 00:52:21,000 --> 00:52:23,040 Speaker 1: You no child labor law. I mean, apparently you can 1011 00:52:23,080 --> 00:52:25,880 Speaker 1: sign fourteen and fifteen and have some sort of unofficial 1012 00:52:25,920 --> 00:52:29,160 Speaker 1: financial control over them and the Dominican or when. 1013 00:52:29,000 --> 00:52:30,920 Speaker 3: There are ways you know that you can maybe bypass 1014 00:52:30,960 --> 00:52:35,799 Speaker 3: the draft, right and get them. So, yeah, there's there's 1015 00:52:35,840 --> 00:52:38,319 Speaker 3: a lot there, and it hasn't been explored enough. The 1016 00:52:38,400 --> 00:52:43,279 Speaker 3: Washington posted a great Latino Baseball project. But outside of that, 1017 00:52:43,320 --> 00:52:45,400 Speaker 3: we're not talking about this enough. And this is the 1018 00:52:45,440 --> 00:52:49,319 Speaker 3: issue of the day. I think the hour is you know, 1019 00:52:49,640 --> 00:52:53,040 Speaker 3: Latin American, you know, and how are we going to 1020 00:52:53,080 --> 00:52:56,720 Speaker 3: integrate and or assimilate or are we just trying to 1021 00:52:56,760 --> 00:52:57,920 Speaker 3: get rid of them? 1022 00:52:57,960 --> 00:53:00,719 Speaker 2: All right? And so you know, that's a great way 1023 00:53:00,719 --> 00:53:01,359 Speaker 2: of framing it. 1024 00:53:01,440 --> 00:53:03,560 Speaker 1: I sort of I sort of look like, look at 1025 00:53:03,560 --> 00:53:06,120 Speaker 1: it as this is the last gasp of a sort 1026 00:53:06,120 --> 00:53:10,400 Speaker 1: of aging patriarchy. Probably it's probably the way to put it, 1027 00:53:10,520 --> 00:53:12,640 Speaker 1: or some sort of aging establishment. 1028 00:53:13,440 --> 00:53:15,400 Speaker 2: And I'd like to think of that way. And a 1029 00:53:15,480 --> 00:53:16,400 Speaker 2: lot of times I thought of that. 1030 00:53:16,440 --> 00:53:18,399 Speaker 1: Well, I grew up in Miami, and I went through 1031 00:53:18,400 --> 00:53:21,080 Speaker 1: this in the seventies and eighties, where Miami was a 1032 00:53:21,120 --> 00:53:23,840 Speaker 1: southern city. I always say I was born in Miami, 1033 00:53:24,160 --> 00:53:27,960 Speaker 1: and I graduated high school in Miami, you know, and 1034 00:53:28,040 --> 00:53:35,960 Speaker 1: Miami's a thriving international destination. And it banned English, it 1035 00:53:36,000 --> 00:53:40,680 Speaker 1: banned Spanish language from government material in nineteen eighty Ja, Okay, 1036 00:53:40,719 --> 00:53:45,279 Speaker 1: that isn't like eighteen eighties. You know, it was Florida, 1037 00:53:45,320 --> 00:53:48,640 Speaker 1: it was Miami, this was Dade County had a referendum, 1038 00:53:49,360 --> 00:53:51,359 Speaker 1: so and it was sort of right after the Mary 1039 00:53:51,400 --> 00:53:53,600 Speaker 1: Elite boat lift, and there was just a lot of 1040 00:53:53,680 --> 00:53:57,600 Speaker 1: It was the conversation America's having today. This is why 1041 00:53:57,640 --> 00:53:59,760 Speaker 1: Miami is always city of the future because in some ways, 1042 00:54:00,080 --> 00:54:03,400 Speaker 1: oh been there. We already had the debate, right, and 1043 00:54:04,400 --> 00:54:06,120 Speaker 1: we're going to be better on the other side. But 1044 00:54:06,440 --> 00:54:07,880 Speaker 1: I'm not going to lie. We had also had to 1045 00:54:07,920 --> 00:54:12,200 Speaker 1: have three race riots that were tri raccal riots, tri 1046 00:54:12,280 --> 00:54:15,920 Speaker 1: ethnic riots. It wasn't clean black versus white. It was 1047 00:54:16,239 --> 00:54:20,600 Speaker 1: Cubans and blacks and whites, and it was very uncomfortable 1048 00:54:21,360 --> 00:54:23,520 Speaker 1: in the eighties. But what came out of it was 1049 00:54:23,560 --> 00:54:27,719 Speaker 1: this thriving sort of post you know, you know, as 1050 00:54:27,760 --> 00:54:30,680 Speaker 1: I say, like Miami became Singapore, right, it's sort of 1051 00:54:30,719 --> 00:54:37,279 Speaker 1: this incredible international destination. But I liked how you frame that, 1052 00:54:37,280 --> 00:54:38,840 Speaker 1: because you're right, I do think the rest of the 1053 00:54:38,880 --> 00:54:42,520 Speaker 1: country is going through this identity crisis. Right, what does 1054 00:54:42,560 --> 00:54:45,000 Speaker 1: America look like for the next hundred years versus what 1055 00:54:45,040 --> 00:54:49,000 Speaker 1: it looked like the last hundred years? And you're right, 1056 00:54:49,040 --> 00:54:51,800 Speaker 1: we don't touch that story in sports. 1057 00:54:51,760 --> 00:54:51,960 Speaker 2: You know. 1058 00:54:52,000 --> 00:54:55,000 Speaker 3: And I thought the transition was that for some people 1059 00:54:55,000 --> 00:54:59,440 Speaker 3: there's almost a pathological need to discriminate, and it became 1060 00:54:59,600 --> 00:55:03,000 Speaker 3: out of favor to discriminate against blacks and became you know, 1061 00:55:03,239 --> 00:55:06,040 Speaker 3: legislated against that. You couldn't, you know, and that team 1062 00:55:06,160 --> 00:55:09,359 Speaker 3: like for a while, you know, and then as as 1063 00:55:09,840 --> 00:55:12,600 Speaker 3: gays even one you know, for example, legalized marriage and 1064 00:55:12,600 --> 00:55:15,080 Speaker 3: one other rights in that way. Kind of the last 1065 00:55:15,080 --> 00:55:18,120 Speaker 3: segment that you could gang up on without that much 1066 00:55:18,160 --> 00:55:20,080 Speaker 3: pushback or protection was trans people. 1067 00:55:20,400 --> 00:55:20,560 Speaker 2: Right. 1068 00:55:20,640 --> 00:55:22,840 Speaker 3: So I thought the reason that this became an issue 1069 00:55:22,880 --> 00:55:25,200 Speaker 3: was because this was kind of the last quote unquote 1070 00:55:25,239 --> 00:55:29,000 Speaker 3: acceptable discrimination that we could have right where there would 1071 00:55:29,040 --> 00:55:31,719 Speaker 3: not be as much pushback. And you know, my fear 1072 00:55:31,760 --> 00:55:33,319 Speaker 3: is and I think we're seeing coming to light though, 1073 00:55:33,360 --> 00:55:36,319 Speaker 3: is you start there and then it starts to spread, right, 1074 00:55:36,400 --> 00:55:38,359 Speaker 3: So if you don't protect their rights, okay, then we'll 1075 00:55:38,400 --> 00:55:39,439 Speaker 3: move on to another group. 1076 00:55:40,120 --> 00:55:43,080 Speaker 1: Famous poem about the Nazis. First they came for the graphics. 1077 00:55:43,440 --> 00:55:45,640 Speaker 1: First they came, and then they came out. 1078 00:55:46,480 --> 00:55:51,080 Speaker 3: Yeah, and you know, we started focusing on trans and no, 1079 00:55:51,239 --> 00:55:53,759 Speaker 3: you can't participate. You know, we're going to ban you, 1080 00:55:53,760 --> 00:55:56,600 Speaker 3: We're going to discriminate against you. And now there's like 1081 00:55:57,239 --> 00:55:59,920 Speaker 3: it's illegal to be Latino and it's going you know, 1082 00:56:00,120 --> 00:56:02,520 Speaker 3: like that's like that's the next step is we're kind 1083 00:56:02,560 --> 00:56:07,399 Speaker 3: of declaring, you know, illegitimacy and an illegality too. 1084 00:56:08,960 --> 00:56:11,960 Speaker 1: There's something that's arguably been that must right, Right, the 1085 00:56:12,040 --> 00:56:16,839 Speaker 1: fabric of our country has always been we assimilate outsiders, right, 1086 00:56:16,880 --> 00:56:19,600 Speaker 1: and it's so we've always been this weird contradiction, right, 1087 00:56:19,960 --> 00:56:24,080 Speaker 1: we're both where of that's the origin story of our country, 1088 00:56:24,239 --> 00:56:26,600 Speaker 1: and the minute we get here, everybody wants to keep 1089 00:56:26,600 --> 00:56:29,719 Speaker 1: everybody else out. It's the strangest I made it. But yeah, 1090 00:56:30,160 --> 00:56:33,840 Speaker 1: not you right, you know, but that's a. 1091 00:56:35,600 --> 00:56:36,920 Speaker 2: Yeah. I feared that. 1092 00:56:36,880 --> 00:56:39,160 Speaker 3: Sports will not be at the forefront because we've seen 1093 00:56:39,480 --> 00:56:42,400 Speaker 3: the last couple hot issues. 1094 00:56:41,840 --> 00:56:45,399 Speaker 1: Even though sports used to be arguably the place where 1095 00:56:45,880 --> 00:56:48,360 Speaker 1: was at the front. I mean, look, I had a 1096 00:56:48,360 --> 00:56:52,920 Speaker 1: great interaction one time with Willie Mays. WILLI was Obama 1097 00:56:52,920 --> 00:56:54,759 Speaker 1: brought him on Air Force one to go to the 1098 00:56:54,760 --> 00:56:57,440 Speaker 1: All Star Game his first year in office. So they 1099 00:56:57,520 --> 00:57:00,760 Speaker 1: bring Willy back to the press plane and I said, 1100 00:57:01,200 --> 00:57:03,240 Speaker 1: so I happened to be back there. I didn't happen 1101 00:57:03,239 --> 00:57:04,520 Speaker 1: to be back there. I found out we were going 1102 00:57:04,520 --> 00:57:07,360 Speaker 1: to the All Star Game and it was NBC stern. 1103 00:57:07,400 --> 00:57:09,680 Speaker 1: I'm like, I'm taking. 1104 00:57:09,440 --> 00:57:11,239 Speaker 2: This seat, right, you know. 1105 00:57:11,320 --> 00:57:14,960 Speaker 1: I pulled Rake on that one. But I remember asking him, 1106 00:57:15,000 --> 00:57:16,480 Speaker 1: what's it like, you know here you are an air 1107 00:57:16,520 --> 00:57:19,080 Speaker 1: Force one. Did you ever you know with the first 1108 00:57:19,120 --> 00:57:22,160 Speaker 1: African American president? And he said, it meant everything I 1109 00:57:22,200 --> 00:57:24,240 Speaker 1: went through was worth it, That's all he said. He 1110 00:57:24,280 --> 00:57:26,960 Speaker 1: didn't elaborate on it, but I always said, you know, 1111 00:57:27,520 --> 00:57:31,200 Speaker 1: being black in the nineteen fifties in baseball, you think 1112 00:57:31,200 --> 00:57:35,320 Speaker 1: that was easy? Yeah, probably the hardest thing. You know, 1113 00:57:35,360 --> 00:57:39,560 Speaker 1: We've we've created a you know, there's a movie about 1114 00:57:39,640 --> 00:57:44,280 Speaker 1: Jackie's experience. But Willie and Hank Aaron and and I 1115 00:57:44,280 --> 00:57:47,640 Speaker 1: mean Larry Dobe, right, you know, Larry Adobe, Don Newcombe 1116 00:57:48,400 --> 00:57:51,320 Speaker 1: you know, probably was driven alcoholism by it. You know, 1117 00:57:51,360 --> 00:57:53,720 Speaker 1: we don't know that, but I think that, you know, 1118 00:57:54,960 --> 00:57:56,840 Speaker 1: but for that, he might be the greatest picture of 1119 00:57:56,880 --> 00:58:00,960 Speaker 1: his generation. You know, it was hard beyond heart and 1120 00:58:02,400 --> 00:58:05,600 Speaker 1: you know that's where baseball, you know, we had a 1121 00:58:05,720 --> 00:58:10,200 Speaker 1: break up very baseball before we guaranteed voting rights, right, yeah, 1122 00:58:10,320 --> 00:58:13,880 Speaker 1: Jackie Robinson's before Martin Luther King. You know, Martin Luther 1123 00:58:13,920 --> 00:58:16,880 Speaker 1: King at least had Jackie's footsteps to walk in. You know, 1124 00:58:17,520 --> 00:58:19,480 Speaker 1: who did Jackie get to And you don't think the 1125 00:58:19,520 --> 00:58:21,960 Speaker 1: sports world in the next twenty five years is going 1126 00:58:22,040 --> 00:58:27,120 Speaker 1: to be leading leading the space of equal rights going 1127 00:58:27,160 --> 00:58:28,560 Speaker 1: forward for very And. 1128 00:58:28,600 --> 00:58:32,320 Speaker 3: One reason is you talked about the politics of everything, 1129 00:58:33,040 --> 00:58:36,640 Speaker 3: and I think sports has become a sanctuary. Not that 1130 00:58:36,720 --> 00:58:39,040 Speaker 3: it should be or needs to be sure, but I 1131 00:58:39,160 --> 00:58:43,560 Speaker 3: find myself seeking solace in sports and an escape in 1132 00:58:43,600 --> 00:58:46,040 Speaker 3: a bubble. And I was someone, you know, my writings, 1133 00:58:46,080 --> 00:58:48,320 Speaker 3: I always tried to incorporate and put sports in the 1134 00:58:48,320 --> 00:58:52,000 Speaker 3: context of society and deal with society issues through the 1135 00:58:52,000 --> 00:58:54,840 Speaker 3: prism of sports. And now I am someone as a 1136 00:58:54,920 --> 00:58:58,600 Speaker 3: consumer who wants my sports to be in a bubble 1137 00:58:58,880 --> 00:59:00,959 Speaker 3: just because it's everywhere else. 1138 00:59:01,440 --> 00:59:01,840 Speaker 2: I am that. 1139 00:59:02,000 --> 00:59:05,080 Speaker 1: I am a walking contradiction myself. My favorite sports books 1140 00:59:05,080 --> 00:59:07,840 Speaker 1: are the ones that are grounded in American culture and 1141 00:59:07,920 --> 00:59:10,840 Speaker 1: about like you know, I love there's this history of 1142 00:59:10,880 --> 00:59:15,040 Speaker 1: the Negro leagues and about you know, Jewish financiers who 1143 00:59:15,080 --> 00:59:18,480 Speaker 1: worked with because nobody else would take their money and 1144 00:59:18,560 --> 00:59:21,080 Speaker 1: so they you know, there are all these incredible stories 1145 00:59:21,160 --> 00:59:24,960 Speaker 1: that are larger than about sports, and you're right, we're not. 1146 00:59:26,080 --> 00:59:28,560 Speaker 1: Nobody wants those stories told right now through the prism 1147 00:59:28,640 --> 00:59:30,720 Speaker 1: of sports. They'd go do it, go do it as 1148 00:59:30,720 --> 00:59:33,240 Speaker 1: a documentary for politics, but get it out of ESPN. 1149 00:59:33,400 --> 00:59:36,840 Speaker 1: Right JAA, This was great man. 1150 00:59:37,280 --> 00:59:39,760 Speaker 2: Appreciate it, Appreciate it. Thanks for having me on