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Speaker 1: Well, since you're gonna go ahead and put me up,

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Speaker 1: we might as well get this thing started.

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Speaker 2: Man, they'll let it black Market live.

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Speaker 3: Initially we left. You know what that's I mean, you

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Speaker 3: don't know what that means. That means it's a big.

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Speaker 1: Money on the You remember when Dollar Bill like walk

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Speaker 1: came into this, into the dressing room, he's like doing.

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Speaker 1: That's exactly what this means. Exactly what this means, man,

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Speaker 1: Welcome back to the Black Market presented by the eighty

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Speaker 1: five Self Show. Yes, indeed, that's when we go find

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Speaker 1: the dopest people in the world who're doing dope ship

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Speaker 1: under their own what they call it recognizance. Now I'm

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Speaker 1: just saying independent black owned businesses.

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Speaker 2: Man. You know, Ship, everybody don'na be black though.

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Speaker 1: We done had a few minorities sneak off in here, man,

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Speaker 1: So I guess we just is gonna have it's the

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Speaker 1: black Market. But everybody's welcome, you know what I'm saying.

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Speaker 1: So yeah, man, welcome, welcomes.

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Speaker 2: Young man. Charles Stevens. How you look.

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Speaker 3: I'm great, man, I'm great.

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Speaker 2: Thanks for I mean, man, thanks thanks for being here. Ship.

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Speaker 1: Yeah, you had to come tell these people about this

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Speaker 1: dope at.

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Speaker 3: Product you get away from Montreal, Canada, Man, but what

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Speaker 3: you're doing.

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Speaker 2: In a minutand past? Who's starting all the damn fires

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Speaker 2: up there? Man?

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Speaker 3: Trust me, I I'm legal, I'm legal, I'm straight. I'm certain.

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Speaker 1: I didn't even know they had real black people in candlea.

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Speaker 3: Wait in a little bit minute. I've been to Canada, Okay, So.

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Speaker 2: I seen a lot of Africans and ship.

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Speaker 4: No, no, no, there's a big actually there's a big diaspora,

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Speaker 4: like from Africa, from the Caribbean exactly.

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Speaker 2: A whole bunch of runaway slaves and ship.

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Speaker 4: But you know, my family came from here from Haiti,

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Speaker 4: like in the seventies, Haitians really yeah, yeah, yeah, yeah,

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Speaker 4: yeah yeah except Haiti.

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Speaker 3: Yeah yeah.

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Speaker 4: I finally basically I finally Montreal, Toronto to New York, Boston, Atlanta,

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Speaker 4: Miami and l A.

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Speaker 3: Like that's that's you know, so but yeah, man.

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Speaker 2: It's it's a whole path that's yeah, all the.

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Speaker 3: Way to Mexico. But yeah, so that's the Yeah.

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Speaker 4: So that's basically where the idea from LS came from,

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Speaker 4: because it's from my heritage, right from you know, Camas

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Speaker 4: is something that my grandmother used to do every holiday.

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Speaker 1: Hold on, let's go back, because we had skipped over

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Speaker 1: the whole product.

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Speaker 2: Bro let them know exactly what you selling.

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Speaker 3: L s cream.

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Speaker 4: It's a cream liquor, like you know, Irish creams. Yes,

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Speaker 4: we're tossing that to the side.

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Speaker 2: It ain't Irish, no more Irish no more. Hell yeah,

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Speaker 2: I love it already.

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Speaker 4: So what we did we did a cream licker inspired

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Speaker 4: by Asian kmas and basically camas is a recipe from

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Speaker 4: Haiti that everybody, every family has their take on it.

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Speaker 4: But it's home made and it's uh, you know, coconut, cinnamon,

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Speaker 4: vanilla and uh altogether. So it's really like it's more

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Speaker 4: like a chi sort of mix, you know, and it's.

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Speaker 2: But it will have you on your eds.

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Speaker 4: But listen, this is gluten free, all natural ingredients, low

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Speaker 4: and lactose also, so when you're gonna drink this, you're

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Speaker 4: not gonna your stomach is not gonna be hurting.

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Speaker 3: People love it.

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Speaker 4: You can make mixes with this, and basically we're selling

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Speaker 4: across the US.

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Speaker 1: Right now, I gotta ask the blacks question I can

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Speaker 1: think of right now, if I bought this ball, how

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Speaker 1: much of this I.

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Speaker 2: Gotta drinking it up.

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Speaker 1: How about the three glasses down you're talking because you

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Speaker 1: just skipped over all the liquors about this.

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Speaker 3: This is seventeen percent. This is seventeen percent.

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Speaker 4: But especially if you make a cocktail with this and

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Speaker 4: people put you know, the people that tig us on

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Speaker 4: social media to put this in the Starbucks coffee with

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Speaker 4: no shame going to work.

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Speaker 3: I do not condone this, but I'm just saying.

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Speaker 2: You drink back at work.

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Speaker 3: They've been doing it.

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Speaker 2: They've been sneaking vodka bottle along. Get you some of

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Speaker 2: this Asian you know.

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Speaker 4: But yeah, So basically we wanted to make an alternative

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Speaker 4: to the Irish creams that everybody know, you know, on

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Speaker 4: the shelf, so you know, like and basically be on

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Speaker 4: the shelf right next to the big boys and just

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Speaker 4: you know, give an alternative in the category.

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Speaker 2: Is this a summertime drink?

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Speaker 3: It's all year round drink.

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Speaker 4: So in the summer people they do like mudslides pinocoladas

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Speaker 4: with this. During the fall, it's going to be more

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Speaker 4: like you know, the punkin Spies inspired stuff. Yes, that's

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Speaker 4: why you're gonna make a killing. Yeah, I mean there's

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Speaker 4: a variation people bake with this. People make cheesecakes with this,

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Speaker 4: Asian cakes, whatever, cakes with this, cupcakes, you know. So yeah,

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Speaker 4: cookies whatever. It's a very versatile product. I think the

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Speaker 4: most important thing about it is that there was never

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Speaker 4: my black owned version of a cream liquurve. So everybody

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Speaker 4: heard about vodka's gins and so far, right, but cream

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Speaker 4: we're pretty much just the only game in town.

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Speaker 2: You know what a cups man, We got all these

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Speaker 2: black people in here. I want to drink liquor with

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Speaker 2: black people.

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Speaker 3: So that's your own cubs too, So that's yours. This

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Speaker 3: is my not walk.

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Speaker 2: We got a.

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Speaker 1: Studio this man, I feel like this, and pass around

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Speaker 1: the ice to come on and we'll we'll.

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Speaker 2: Have a toast. Yeah, tell me how you started in

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Speaker 2: the business.

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Speaker 4: Yeah, So basically I was always an entrepreneur, but like

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Speaker 4: specifically for this, it was really like I remember I

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Speaker 4: was at the family function with my wife and I

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Speaker 4: was looking at this old made bottle of chemas basically,

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Speaker 4: you know, and I was looking at it. I was like,

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Speaker 4: I've been looking at this bottle for all my life

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Speaker 4: basically because every other days, you know, the family would

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Speaker 4: be doing it and and so forth. So I'm like

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Speaker 4: I bet that if we take the taste of chimas

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Speaker 4: and we put it in the form of a t

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Speaker 4: additional cream like and we mix the two together like

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Speaker 4: and we put it on the shelf, people would like it.

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Speaker 2: How did you go from.

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Speaker 3: Yeah, so that's the tricky part, right.

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Speaker 4: So basically, once you go into the liquor business, that's

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Speaker 4: when you understand all the gatekeepers and all.

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Speaker 3: The story about liquor and whatever.

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Speaker 4: And mind you, I am aware of the stigmatization of

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Speaker 4: liquor in our community, which you know is not always

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Speaker 4: seen on the positive light. But at the end of

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Speaker 4: the day, it's still a business like any others. And

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Speaker 4: we spend so much money in that business. I think

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Speaker 4: it's only right that we have our feet in it,

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Speaker 4: you know. So that's that to me, that's the way

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Speaker 4: that I see it. So, so all of that to say,

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Speaker 4: once you have an idea to come to the liquor business, I.

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Speaker 2: Know it's good because they didn't even wait. I thought,

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Speaker 2: who was gonna do it?

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Speaker 1: Toasting y'all, I'm being a drunk it up before.

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Speaker 2: We even get to them. Hold.

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Speaker 1: Hold, it ain't nobody told you to taste nothing. Yet

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Speaker 1: I saw somebody give up, man, give me a little

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Speaker 1: bit more of that.

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Speaker 2: Man. Hey, calm down, and y'all make sure how you

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Speaker 2: drunk ass get something. Oh wow, have a little drunk pardoner. Man,

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Speaker 2: they'll be trying to get through his work first.

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Speaker 3: Gonna gonna deny it.

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Speaker 2: I love that little dude.

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Speaker 1: Every time we go somewhere, we got too much liquid,

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Speaker 1: be like shit, I take something.

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Speaker 2: Yeah, man, we celebrating the day.

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Speaker 1: Man, Yeah, I want everybody there, no problem man in

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Speaker 1: thoge Man.

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Speaker 2: So tell me about Canada, bro.

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Speaker 1: You know, like I said earlier, I won't get to

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Speaker 1: hear too much from the black people up there.

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Speaker 3: Yeah.

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Speaker 4: I mean it's funny because we hear everything about you guys.

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Speaker 2: Ship.

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Speaker 4: So when like give you an example of the culture

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Speaker 4: up in Canada, is like when you watch the news,

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Speaker 4: yeah on TV for example, like the first the first

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Speaker 4: segment that is actually gonna be about what's going on

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Speaker 4: with politickes over here.

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Speaker 2: Most of that shit be last you know that, right?

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Speaker 3: Yeah?

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Speaker 4: But so basically what it is is because the US

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Speaker 4: is such a big country, it has so much influence

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Speaker 4: on what happens in Canada. That's the reason why like

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Speaker 4: any type of you know, so basically everything that you

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Speaker 4: guys consume, we consume over there also, whether it's it'll

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Speaker 4: be eighty five South.

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Speaker 3: For example, wasn't it of course? Don't you got analytics?

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Speaker 2: Come on, man, I ain't. I'm talking about the streets, man,

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Speaker 2: fuck them?

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Speaker 3: You got hip to the show in Toronto. No, that's

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Speaker 3: your loss. We tripping, that's your lost.

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Speaker 2: Writing down put Canada on nine hit list.

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Speaker 3: Yeah, one hundred percent, you have some.

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Speaker 1: Oh okay, you got to ask the ladies bro there

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Speaker 1: of course, you know, you never know these ladies.

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Speaker 3: A big shout out to the poor mines. Also, so

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Speaker 3: the girls from poor Mines.

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Speaker 1: Don't you just love them? I heard you've been over there?

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Speaker 1: What took you so long to get on the black marks?

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Speaker 2: Were y'all? So gentle with this ice, ma'am. You ain't

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Speaker 2: gonna have none of toast with.

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Speaker 3: Call your auc you know, okay?

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Speaker 2: I mean, where's your product available.

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Speaker 3: Pretty much everywhere? Like in stores?

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Speaker 4: We're in twelve states right now, but we can ship

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Speaker 4: pretty much like in all the states. So just to

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Speaker 4: let you know how it works, is you have the bottle,

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Speaker 4: for example, but it's not because you have the product

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Speaker 4: that you can sell it in a state right, you

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Speaker 4: need a distributor, and the distributor are all white owned,

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Speaker 4: so they're already family, you know, their family from generation generation.

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Speaker 4: So that's the problem with this industry right now that.

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Speaker 1: I'm finding to hire some white people to make it

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Speaker 1: look like the front.

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Speaker 2: The white folks.

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Speaker 1: Sending them over there to do the being and then

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Speaker 1: when they were like.

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Speaker 2: Who's in charge, you like, I am what we got

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Speaker 2: to start using racism, try advantage.

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Speaker 4: Yeah, it's hard to do that with social media this

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Speaker 4: day because they always know what's behind the product. But

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Speaker 4: I think also it's a testament because you know, even

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Speaker 4: if it's a joke or whatever, like I'm proud of

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Speaker 4: you know what me and my wife has built, like

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Speaker 4: as a brand, and I want to showcase that. And

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Speaker 4: it's funny because an investor told us that he's like, oh,

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Speaker 4: you're never gonna succeed. You need to put instead of

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Speaker 4: putting your wife in the ads, you need to put

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Speaker 4: a white woman with blonde eyes. And the investors wanted

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Speaker 4: an investor like in the past, you.

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Speaker 1: Know, investor, because he's sleeping on some good ship. I

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Speaker 1: already know how it goes right. You won't have you

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Speaker 1: won't have some cream to coll with us. You get

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Speaker 1: you can't just say liquor when you gotta.

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Speaker 3: Pronounce yeah, I gotta go. That's for you right here

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Speaker 3: to make another one, this one all.

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Speaker 2: Long, were getting ready, we're gonna toast all together. You

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Speaker 2: can shoot nothing. This is the taste test right here.

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Speaker 2: He brought it to a mirror, the bottles empty. We

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Speaker 2: got a room full of black folks. And now this

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Speaker 2: ship turned into a party after this.

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Speaker 3: And then we know.

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Speaker 2: And sound that it makes when it comes out of

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Speaker 2: the ball.

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Speaker 1: And you know what I'm saying.

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Speaker 3: Everybody got a glass. We're good straight.

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Speaker 2: Everybody come over here. Man. Let's do it on car.

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Speaker 1: Yeah, let's do it on car man, because we celebrate

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Speaker 1: you come into American promote to promote.

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Speaker 5: Your up like said the first time, not just saying

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Speaker 5: you can't over ahead to be on the black market.

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Speaker 2: This we're gonna say this. Appreciate the love.

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Speaker 5: I appreciate changing worldwide, world wide, world wide.

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Speaker 3: Guys, cheers, guys.

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Speaker 2: That's that's good. That's good.

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Speaker 1: That sounds, that's that's something you'll be sitting around sitting

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Speaker 1: on Christmas cussing at your family.

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Speaker 2: That's good.

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Speaker 4: And like I said, this is the like for sure,

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Speaker 4: cream liquors everybody, you know, it's Christmas time, fall, stuff

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Speaker 4: like that, but we found ways to use it like

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Speaker 4: all year long, you know. And there's the reason I

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Speaker 4: was telling that people using in the coffee as a

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Speaker 4: creamer and stuff like that, and it's you know, it's

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Speaker 4: it's been honestly, it's been really overwhelming to see like

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Speaker 4: the love that people have been showing us, you know,

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Speaker 4: ever since we we've won our medals and you know,

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Speaker 4: we won the double goal that the New York Spirits

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Speaker 4: International Competition.

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Speaker 3: Yeah, we did.

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Speaker 4: We did for the taste of the product, and I

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Speaker 4: think for us, it's just like a testament to the

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Speaker 4: work that goes into crafting a spirit that you know

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Speaker 4: is there to take you know, to be an alternative

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Speaker 4: to the to the big guys, Like.

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Speaker 2: We'll check this out. We're gonna go, hey, who are

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Speaker 2: real drinking head? We got any real drinks? Give me

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Speaker 2: some feedback? What you think.

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Speaker 3: Would you?

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Speaker 2: Would you purchase this for the holidays with the family?

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Speaker 2: All right? Who else?

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Speaker 4: Before the Holladay's Thanks my brother? Thanksh what you got me?

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Speaker 3: Later?

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Speaker 1: It's real smooth, real sweet. They don't have that bite,

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Speaker 1: you know, what I'm saying, I can see how you

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Speaker 1: can easily get told up off this, especially if you're

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Speaker 1: sitting down, Like if you and then you get up.

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Speaker 2: You're like, whoa wait minute, it's got that comeback right now.

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Speaker 4: What's really like a drink that's really popular when you

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Speaker 4: go into bars is an expresso martini. So so when

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Speaker 4: you do so when you said, when you do, when

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Speaker 4: you mix LS with a regular expresso martini recipe, it

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Speaker 4: takes it to another level. Most of the hotels and

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Speaker 4: bars that were in there, they have some type of

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Speaker 4: expresso martini variation with scream.

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Speaker 3: On top of having you know, other drinks.

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Speaker 4: We do variations of other cocktails, like the old fashioned drink.

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Speaker 4: We do a creamy old fashion using LS cream. Also,

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Speaker 4: so we find ways that we want to elevate the

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Speaker 4: conversation about cream liqueurs because that's our market, that's that's

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Speaker 4: our thing. But also, like I said, want to find

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Speaker 4: ways for people to drink it, you know, all year long.

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Speaker 2: You know what other you got any other flavors.

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Speaker 3: No, this is the only flavor souse.

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Speaker 2: There's some strawberry hit with.

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Speaker 4: One hundred percent, but it's really simple to mix it

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Speaker 4: with a strawberry flavored vodka or you know, like.

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Speaker 3: Yeah, but but a.

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Speaker 4: Recipe that we have on our website is called it's

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Speaker 4: one of my favorite.

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Speaker 3: It's called the Spicy Ls Cocoa.

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Speaker 4: It's two ounce of Lae cream, one ounce of mango

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Speaker 4: flavored vodka, one ounce of coconut flavored rum, and a

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Speaker 4: dash of tabasco in there. You shake it with some ice.

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Speaker 4: You pour that. I'm telling you, blow your mind. I

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Speaker 4: did it on the Yeah Cream Ls Dot cocktails we have.

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Speaker 4: We have the store located, the store locator there. You

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Speaker 4: have the whole story about the brand. You know, we were,

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Speaker 4: you know, we got people equipment. On our Instagram page,

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Speaker 4: we have like like milkshake recipes, like we have all

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Speaker 4: sorts of stuff, alice, scream, liquors. So it's one word,

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Speaker 4: uh so, but just right Eli scream. You're gonna be

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Speaker 4: able to find it. But with the I don't think

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Speaker 4: you broad enough.

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Speaker 1: Now because you got you gotta leave me some of

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Speaker 1: this because when I said so, strawberry will be.

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Speaker 2: In and hit my man.

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Speaker 4: No, but I mean that's not even a question. You

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Speaker 4: guys are gonna have some bottles, no worries, you know.

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Speaker 1: But I can just see myself being somebody daddy with

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Speaker 1: this right here and a cup back this y'all going snow.

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Speaker 2: I can see that. I can most definitely see it.

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Speaker 1: Well, yeah, we appreciate you stopping through here, putting us

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Speaker 1: up on game. You getting a nice little drink one

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Speaker 1: hundred percent. You know, if you got a nice lady

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Speaker 1: over there, you want to sit on the cas with

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Speaker 1: a sock.

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Speaker 2: Stone or so.

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Speaker 4: And that's one of the reasons. You know, sometimes when

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Speaker 4: you finish work, you don't want necessarily to have like

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Speaker 4: a big glass of vodka with some cranberry or something

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Speaker 4: like that, like a glass of lass on ice. Sometimes

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Speaker 4: it's gonna do the trick.

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Speaker 1: You know, so I can see this will be you

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Speaker 1: know how they had like dessert wine. Yeah, this would

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Speaker 1: be hitting good with a nice little pastry, some blueberrieses

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Speaker 1: on some something like that, some with.

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Speaker 2: Some crispy edges.

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Speaker 3: Yeah, definitely eat this or something with some crispy you

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Speaker 3: don't see.

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Speaker 2: Yeah, yeah, maybe it like an old piece of something.

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Speaker 1: I don't know, but one of them, look some one

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Speaker 1: of them fruit field type situation, a little Danish or

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Speaker 1: if you're from the hood, a little honeyboy, heat it up.

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Speaker 1: In the microwaves good little honey boy with the ice

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Speaker 1: and on it. But I ain't gonna hold you too long.

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Speaker 1: But I really appreciate you stopping through and putting us up.

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Speaker 2: Man.

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Speaker 1: I thank you dropping your socials and every well one

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Speaker 1: more time so they can know how.

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Speaker 3: To for sure.

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Speaker 4: So like I said, it's creamls dot com. Uh to

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Speaker 4: find the website. You have the store locator there and

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Speaker 4: lx Cremlica and one word on Instagram. You're gonna find,

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Speaker 4: you know, all the information one there. You're going to

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Speaker 4: see the growth of the brand.

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Speaker 2: Uh. You know.

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Speaker 3: We have a vlog also when we show the behind

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Speaker 3: the scene of all the work.

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Speaker 4: Last time I was here with on the Poor Minds podcast,

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Speaker 4: Like I have my guide there following me too, because

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Speaker 4: we want to we want to let people know a

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Speaker 4: so that it's not this this industry is really close

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Speaker 4: to us, to our community, and we're fighting to have

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Speaker 4: more space, you know, in the categories. And it's it's

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Speaker 4: a harty battle because they have families.

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Speaker 3: Like it's ever since prohibition basically that's been like that.

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Speaker 4: Yeah, So you want to get into the state, you

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Speaker 4: have to have distribution and people need to remember that

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Speaker 4: so that's what people need to support. Like, even if

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Speaker 4: you don't drink, buy it, give it as a gift.

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Speaker 1: You know, I'm the you American plug bro. Y'all need

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Speaker 1: y'all need a brand ambassador in America.

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Speaker 2: I'm plugged in my god all right, man, my back

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Speaker 2: is starting to sweat. That's how I know this ship.

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Speaker 2: Good man. Hey, let me ring that bell one more time.

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Speaker 2: Let him know there's some money on the floor. Man,