WEBVTT - Bloomberg Businessweek Weekend - March 28th, 2025

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>This is Bloomberg business Week Daily reporting from the magazine

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<v Speaker 2>that helps global leaders stay ahead with insight on the people, companies,

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<v Speaker 2>and trends shaping today's complex economy. Plus global business finance

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<v Speaker 2>and tech news as it happens. The Bloomberg Business Weekdaily

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<v Speaker 2>Podcast with Carol Masser and Tim Steneveek on Bloomberg Radio.

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<v Speaker 3>Hi everyone, Welcome to the Bloomberg Business Week Weekend Podcast.

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<v Speaker 3>Big focus this week for US continuing news out of Washington, DC. Yes,

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<v Speaker 3>that security breach involving the use of the Signal chat

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<v Speaker 3>app and the inadvertent inclusion of a journalist. The full

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<v Speaker 3>coverage of that and the latest can be found on

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<v Speaker 3>the Bloomberg and at Bloomberg dot com. The other big

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<v Speaker 3>focus though out of Washington, Yeah, lots and lots of

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<v Speaker 3>tariff talk and action.

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<v Speaker 4>The President announced a twenty five percent tariff on audio imports,

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<v Speaker 4>expanding a trade war designed to bring more manufacturing jobs

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<v Speaker 4>to the US. Also setting the stage train even broader

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<v Speaker 4>push on levies in the coming weeks and so on.

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<v Speaker 4>Tariff's Trump policy is in an uncertain environment. A few

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<v Speaker 4>members of the C suite way in including Seamen's health

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<v Speaker 4>and heir CFO and the CEO of Sension Jet.

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<v Speaker 3>Also coming up a gut check on the AI spend

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<v Speaker 3>with hpees CEO who was at Nvidia's recent big event

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<v Speaker 3>and caught up with Nvidia's Jensen Wong. And the next hour,

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<v Speaker 3>the journalist who has been searching fifteen years for the

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<v Speaker 3>creator of bitcoin hasn't found him yet, has he?

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<v Speaker 1>God?

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<v Speaker 5>Do you know?

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<v Speaker 2>So you'll have to listen.

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<v Speaker 4>You'll have to read the book or listen to the interview.

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<v Speaker 3>Wait, did I just give it away?

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<v Speaker 4>You get all that to come? We begin with someone

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<v Speaker 4>who's been investing in lots of market cycles. We're talking

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<v Speaker 4>about Barry Ridtholts. He's the host of Bloomberg Masters in Business.

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<v Speaker 4>It's a broadcast and a podcast. Barry's the co founder, chairman,

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<v Speaker 4>and chief investment officer of Ridtholt's Wealth Management. He's got

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<v Speaker 4>a new book out. It's called How Not To in

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<v Speaker 4>the ideas, numbers and behaviors that destroy wealth and how

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<v Speaker 4>to avoid them. Barry joined us earlier in the week

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<v Speaker 4>as we were coming off comments from President Trump at

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<v Speaker 4>the White House.

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<v Speaker 6>There's this sort of narrative fallacy, hindsight bias that we

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<v Speaker 6>all engage in. We don't know what's going to happen tomorrow,

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<v Speaker 6>but after it happens, we have this perfectly rational explanation

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<v Speaker 6>as to why the Wall Street narrative following the election.

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<v Speaker 6>We had an election, it was decisive, It didn't go

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<v Speaker 6>on for days as some people forecast for better or worse.

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<v Speaker 6>There was a clear outcome, and Markets rallied in anticipation of, Hey,

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<v Speaker 6>this is going to be a business friendly administration. We're

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<v Speaker 6>going to get tax cuts, we can get deregulations. Everybody

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<v Speaker 6>party in Markets rallied pretty much up until the chaos

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<v Speaker 6>began with the tariffs. Tariffs are on Monday, they're off Tuesday,

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<v Speaker 6>they're on Wednesday. Was back and forth, Hey we're gonna

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<v Speaker 6>have tarffs with Mexico Canada, all right now the tariffs

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<v Speaker 6>are not with Mexico and care well, maybe we'll have

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<v Speaker 6>tar and then so the narrative was this administration is

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<v Speaker 6>fostering chaos. Nobody can make a CAPEX investment because we

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<v Speaker 6>don't know what the rules are going to be. We

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<v Speaker 6>don't know where we want to locate factories. We were told, hey,

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<v Speaker 6>we could build stuff in North America and it'll be

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<v Speaker 6>tariff free. Forty five negotiated the new NAFTA agreement. Forty

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<v Speaker 6>seven is complaining. It's the same guy. So we ended

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<v Speaker 6>up with this new narrative, all of this chaos is

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<v Speaker 6>bad for business. And then the comments came out from

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<v Speaker 6>President Trump, Well, maybe we could make these more focused

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<v Speaker 6>and more targeted, and maybe it doesn't have to be

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<v Speaker 6>this broad, and so the narrative changes. And when we're

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<v Speaker 6>looking at this, if you're about to retire, you have

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<v Speaker 6>every right to be concerns about all this chaos. But

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<v Speaker 6>if you're not retiring for a decade, well then maybe

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<v Speaker 6>you should look past the next four or maybe it's

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<v Speaker 6>two years, and worry less about the chaos and worry

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<v Speaker 6>more about how your portfolio is going to look six

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<v Speaker 6>years after this president leaves the White House.

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<v Speaker 3>In your book, you have a chapter titled bad Behavior,

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<v Speaker 3>and there's a section why politics and investing don't mix.

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<v Speaker 3>And so is that mix even a greater risk in

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<v Speaker 3>the Trump administration? Or no? Is it just kind of

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<v Speaker 3>politics as usual? And we'll have to wait to see

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<v Speaker 3>how everything settles down.

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<v Speaker 6>So here's a sentence I never thought I would say,

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<v Speaker 6>but I'm going to say it. Trump's genius is his

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<v Speaker 6>ability to capture the attention of the viewing public. Biden

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<v Speaker 6>didn't have, you know, a white house full of media

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<v Speaker 6>over every signing, over every executive order, over every random thing.

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<v Speaker 6>You didn't see that with Obama. You didn't see that

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<v Speaker 6>with George W.

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<v Speaker 7>Bush.

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<v Speaker 6>You didn't see that with Clinton. He is a master communicator,

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<v Speaker 6>and because of it, the noise level ramps up. When

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<v Speaker 6>we look at the odds of odds of a recession,

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<v Speaker 6>odds of a volatility, of a market crash, of a

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<v Speaker 6>dollar collapse, of a geopolitical event, they were low before

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<v Speaker 6>January twentieth. They're still relatively low, but all of them

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<v Speaker 6>have moved higher. I'm not saying we're getting a recession,

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<v Speaker 6>we're getting a crash. I'm not saying any of that.

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<v Speaker 6>They're still relatively I want to say the Wall Street

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<v Speaker 6>consensus was up from ten to fifteen percent chance recession

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<v Speaker 6>to thirty thirty five percent.

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<v Speaker 3>Now that means that the changed.

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<v Speaker 6>It's a change, and it's not in the direction we like.

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<v Speaker 6>But it's not. Hey, there's a sixty eight percent chance

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<v Speaker 6>of recession. It's still relatively low. The problem isn't just

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<v Speaker 6>that it's elevated. The problem is that the chaos is

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<v Speaker 6>starting to increase the probabilities. Look, no one knows the future,

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<v Speaker 6>but business people make investments when they have at least

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<v Speaker 6>a modicum of clarity. Hey, we know what the rules

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<v Speaker 6>are going to be, we know what the tax code

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<v Speaker 6>is going to look like. We know here's where we're

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<v Speaker 6>going to spend our CAPEX dollars to generate a return.

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<v Speaker 6>And when all bets are off, everybody kind of freezes

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<v Speaker 6>and says, I can't deploy millions or tens or hundreds

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<v Speaker 6>of millions unless I know is this going to be

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<v Speaker 6>tariff this, this is going to be taxed? What are

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<v Speaker 6>the rules going to be about this? And that increases

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<v Speaker 6>the chance of an economic slowdown.

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<v Speaker 4>Hey, Barry on the book. It's your first book in

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<v Speaker 4>what fifteen years?

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<v Speaker 6>Yeah, I'm like clockwork, So crank them out. So twenty

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<v Speaker 6>forty the next the sequel with it.

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<v Speaker 4>Does coincide with the rise of your firm, for sure, absolutely,

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<v Speaker 4>And I'm wondering if this is the culmination of what

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<v Speaker 4>you learned speaking to clients about mistakes that they've made

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<v Speaker 4>that their advisors in the past had made before they

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<v Speaker 4>came over to you. What is it a culmination of.

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<v Speaker 6>So I've been writing in public for home almost thirty years,

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<v Speaker 6>and a lot of times, you know, as I've become

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<v Speaker 6>better known to Wall Street into the investing audience, when

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<v Speaker 6>you put something out there. I remember putting out the

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<v Speaker 6>Pimco bonus. It was the top of the terminal for

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<v Speaker 6>six months. I got a million letters emails about that.

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<v Speaker 6>I've done other pieces more recently where there's been in

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<v Speaker 6>the beginning of the pandemic. It came out April first.

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<v Speaker 6>People thought it was an April fool's joke. Don't assume

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<v Speaker 6>the pandemic ended the secular bull market. So it's nice

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<v Speaker 6>putting stuff out and generating a response. Early in my

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<v Speaker 6>career I would write stuff and you would get crickets.

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<v Speaker 6>There's a chapter in the book on a very famous

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<v Speaker 6>cover of Fortune magazine May two thousand, why Cisco is

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<v Speaker 6>the one stock you have to own. And I wrote

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<v Speaker 6>something up about it and didn't hear like, not even

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<v Speaker 6>an angry email. It was just, you know Howard Marx

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<v Speaker 6>used to talk about in the early days of his notes,

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<v Speaker 6>they would print them out, fold them, stick them and

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<v Speaker 6>envelopes and mail them out. And I said, what was

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<v Speaker 6>the response crickets. It wasn't until his infamous Amazon dot

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<v Speaker 6>bom in late ninety nine that he finally got some

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<v Speaker 6>sort of response, And I very much appreciate his journey.

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<v Speaker 6>So a lot of this is kind of thinking about

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<v Speaker 6>you know, I have a huge advantage of having hold

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<v Speaker 6>a lot of people out, or a lot of media

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<v Speaker 6>and Wall Street analysts and fund managers statements, or at

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<v Speaker 6>least noted them, maybe not call them out, but noted them.

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<v Speaker 6>And now I have the advantage of being able to

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<v Speaker 6>look back and seeing who was right and who was wrong.

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<v Speaker 6>PS the Cisco column twenty percent off, it's all time

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<v Speaker 6>high at the time in May two thousand. The stock

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<v Speaker 6>proceeds to fall over ninety percent. It is today a

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<v Speaker 6>quarter century later, still below where that magazine cover was.

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<v Speaker 6>So it's fun kind of going back and looking at

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<v Speaker 6>a lot of these things. A lot of the ideas

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<v Speaker 6>in there. Some came from clients, some came from medias,

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<v Speaker 6>and some came from prospective clients. Hey, I'd like to

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<v Speaker 6>give you money, but you have to answer explain this

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<v Speaker 6>to me. So you know, there's a discussion in there.

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<v Speaker 6>How come during the pandemic the market was detached from reality.

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<v Speaker 6>I drove through my neighborhood and this dry cleaner was closed,

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<v Speaker 6>and this restaurant was closed, and all these shops were

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<v Speaker 6>doing poorly. And the answer was those companies a aren't

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<v Speaker 6>publicly traded, and even the companies that were publicly traded airlines, hotels,

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<v Speaker 6>all sorts of services like that, they're relatively tiny compared

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<v Speaker 6>to big, global multinational companies that aren't dependent on a

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<v Speaker 6>chain of restaurants. Can't compare to Microsoft or Apple or Amazon.

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<v Speaker 6>They're global and they're giant.

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<v Speaker 3>I am curious in terms of the converse you've had

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<v Speaker 3>over the years and the ones that are featured on

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<v Speaker 3>Masters of Business. Are there certain people that I don't

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<v Speaker 3>know changed maybe the way you think about investing that

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<v Speaker 3>really just struck with you. I'm not going to ask

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<v Speaker 3>you for your favorite guests, because I think that's not fair.

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<v Speaker 3>I think it's obvious when you talk to people that

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<v Speaker 3>you really just like talking to these individuals and getting their.

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<v Speaker 6>They're fascinating, They're absolutely fast, and.

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<v Speaker 3>You really get into their stories like what makes them

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<v Speaker 3>tick or you know where they grow up and how

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<v Speaker 3>their you know, professional life came to be. But is

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<v Speaker 3>there somebody that kind of really stands out for you.

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<v Speaker 6>There's a few people that stand out. But I'm going

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<v Speaker 6>to answer a slightly different question than the one you ask.

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<v Speaker 8>That's because he likes ask question.

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<v Speaker 6>So there are a number of guests I really have

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<v Speaker 6>grown to appreciate in the door, and there are groups

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<v Speaker 6>of people they're just charming and lovely and generous and

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<v Speaker 6>what have you. But you know, the first couple of

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<v Speaker 6>times you hear a billionaire tell you, hey, you know,

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<v Speaker 6>luck really plays a big role in this and you

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<v Speaker 6>need to have humility, It's like, yeah, yeah, sure, thanks.

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<v Speaker 6>The second time, the third time when the tenth Nobel

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<v Speaker 6>Laureate CEO billionaire says, hey, you know, someone says this

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<v Speaker 6>is all about smarts and hard work. Howard Marx once said,

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<v Speaker 6>I went to I think it was Columbia Business School.

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<v Speaker 6>Everybody that was smart and hard working, right, Not everybody

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<v Speaker 6>there became billionaires. To paraphrase, he goes, sometimes you know,

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<v Speaker 6>you just got to be the right place at the

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<v Speaker 6>right time. You get a little lucky. I'm genuinely shocked

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<v Speaker 6>how many of these people are just absolutely shockingly humble

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<v Speaker 6>given their success and willing to talk about Listen, when

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<v Speaker 6>you tell people the world, the universe is random, and

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<v Speaker 6>sometimes stuff happens. And didn't see that company, no, and

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<v Speaker 6>saw the pandemic come certainly wasn't in any Wall Street

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<v Speaker 6>forecasts twenty twenty global economy shuts down by the way,

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<v Speaker 6>the stock market's going to scream higher, or the Ukraine invasion,

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<v Speaker 6>or stocks and bonds down double digits, nobody in one year.

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<v Speaker 6>So within the book there's a little bit of a theme.

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<v Speaker 6>Humility is sorely missing on Wall Street, and sometimes you

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<v Speaker 6>just have to be aware of how random so much

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<v Speaker 6>of life is. With that kind of weeze lance, I

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<v Speaker 6>will tell you spending time with Danny Kahneman was a delight.

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<v Speaker 6>I'm a giant fan of Michael Mobison. I mentioned Howard

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<v Speaker 6>Marks is there, Like if you get to spend time

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<v Speaker 6>with a Dick Thaylor, Oh my god, he's just charming

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<v Speaker 6>and delightful and witty, and you know any all these

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<v Speaker 6>people have. People are genuinely surprised when I say, you know,

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<v Speaker 6>the pen is mightier than the sword. The Paul Krugman,

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<v Speaker 6>how you know he's he writes brutal pieces. In real

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<v Speaker 6>life he's a pussy cat. Like if you met him

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<v Speaker 6>and didn't know that he was Nobel laureate in Times

0:12:58.640 --> 0:13:01.600
<v Speaker 6>Acid Pens columnists, you would think, oh, that was a

0:13:01.600 --> 0:13:02.319
<v Speaker 6>really lovely guy.

0:13:02.320 --> 0:13:02.760
<v Speaker 7>Who is he?

0:13:03.320 --> 0:13:08.640
<v Speaker 6>And that's my favorite part of hosting the podcast is

0:13:08.840 --> 0:13:11.600
<v Speaker 6>just kind of getting to learn who these people are

0:13:11.720 --> 0:13:12.959
<v Speaker 6>behind the public images.

0:13:13.480 --> 0:13:15.920
<v Speaker 4>So what's the mistake that you'd say most people make

0:13:15.960 --> 0:13:17.080
<v Speaker 4>when it comes to investing?

0:13:17.280 --> 0:13:18.840
<v Speaker 3>How they should not invest?

0:13:19.080 --> 0:13:21.840
<v Speaker 6>So the biggest mistake we all make is we just

0:13:22.040 --> 0:13:25.800
<v Speaker 6>interfere with the genius of the market. We interfere with

0:13:25.880 --> 0:13:30.559
<v Speaker 6>the market's ability to compound wealth over time. Like if

0:13:30.600 --> 0:13:33.320
<v Speaker 6>you just allow the market to do its thing and

0:13:34.240 --> 0:13:37.920
<v Speaker 6>just stay out of its way, your way ahead of

0:13:39.200 --> 0:13:43.080
<v Speaker 6>you know, we know the handful of outliers who have

0:13:43.240 --> 0:13:47.720
<v Speaker 6>managed to generate above market returns consistently over time. Warren

0:13:47.760 --> 0:13:50.720
<v Speaker 6>Buffett comes to me right their household names, Peter Lynch,

0:13:50.800 --> 0:13:54.600
<v Speaker 6>Jim Simon's of Renaissance Technologies. Like there's a few dozen

0:13:54.679 --> 0:13:59.760
<v Speaker 6>of them. Jim Chanosa of Kinnicos Associates said, noted sortseller right,

0:13:59.800 --> 0:14:02.679
<v Speaker 6>when he launched his hedge funds in the eighties, there

0:14:02.679 --> 0:14:06.080
<v Speaker 6>were one hundred hedge funds. They all generated alpha. Now

0:14:06.080 --> 0:14:09.800
<v Speaker 6>there's eleven thousand hedge funds the same hundred more or

0:14:09.880 --> 0:14:12.800
<v Speaker 6>less of the ones generating alpha, and so you know

0:14:12.880 --> 0:14:18.959
<v Speaker 6>that's kind of instructive. It is extremely hard to consistently

0:14:18.960 --> 0:14:22.200
<v Speaker 6>beat the market neta fees over time, and the people

0:14:22.240 --> 0:14:26.880
<v Speaker 6>who do are rewarded with great success, fame, riches, and

0:14:26.920 --> 0:14:29.840
<v Speaker 6>a handful of them we know because they're so few

0:14:29.880 --> 0:14:30.960
<v Speaker 6>and far between.

0:14:30.840 --> 0:14:34.000
<v Speaker 3>Really quickly thirty forty seconds. Because there's tons of investment

0:14:34.040 --> 0:14:35.560
<v Speaker 3>books out there, How do you want someone to use

0:14:35.560 --> 0:14:37.120
<v Speaker 3>this book? How should they use this book?

0:14:37.240 --> 0:14:40.280
<v Speaker 6>So the question I ask every guest at the end

0:14:40.320 --> 0:14:42.560
<v Speaker 6>of the podcast is what do you know today? You

0:14:42.680 --> 0:14:45.280
<v Speaker 6>wish you knew thirty years ago or forty or fifty

0:14:45.320 --> 0:14:48.760
<v Speaker 6>when you're first starting out. And someone turned that around

0:14:48.840 --> 0:14:51.120
<v Speaker 6>on me, and this book is what I would have

0:14:51.240 --> 0:14:54.640
<v Speaker 6>loved to have when I started, because every mistake in

0:14:54.680 --> 0:14:58.480
<v Speaker 6>that book I have made and made repeatedly, and had

0:14:58.480 --> 0:15:00.480
<v Speaker 6>I had that, maybe would have done.

0:15:00.520 --> 0:15:03.640
<v Speaker 4>You invested a billion dollars into gold. I didn't do that.

0:15:03.640 --> 0:15:06.880
<v Speaker 6>I didn't make that mistake, but I did pass on

0:15:06.920 --> 0:15:09.760
<v Speaker 6>the seed round of robin Hood and my friend who

0:15:09.800 --> 0:15:12.000
<v Speaker 6>did put money into it made one hundred million dollars.

0:15:12.040 --> 0:15:13.680
<v Speaker 6>So I'm a Jeanie.

0:15:13.600 --> 0:15:16.520
<v Speaker 4>Very, if you made a hundred million dollars, you would

0:15:16.520 --> 0:15:17.600
<v Speaker 4>still be sitting here with us.

0:15:17.720 --> 0:15:20.480
<v Speaker 6>Probably. You know, I love the puzzle of the market,

0:15:20.520 --> 0:15:21.480
<v Speaker 6>so I'm fascinated book.

0:15:21.640 --> 0:15:24.120
<v Speaker 3>You really do. Fun to get some time with you.

0:15:24.200 --> 0:15:27.760
<v Speaker 3>Congratulations on the book. My pleasure very rich almuch co founder, chairman,

0:15:27.800 --> 0:15:30.520
<v Speaker 3>chief investment officer Ridholt's Wealth Management his new book, How

0:15:30.560 --> 0:15:33.880
<v Speaker 3>Not to Invest The ideas, numbers and behaviors that destroy

0:15:34.000 --> 0:15:37.400
<v Speaker 3>wealth and How to avoid them. Also host of Masters

0:15:37.400 --> 0:15:40.040
<v Speaker 3>in Business on Bloomberg Radio and Bloomberg Podcast. You can

0:15:40.120 --> 0:15:42.920
<v Speaker 3>download it at Bloomberg dot com or wherever you get

0:15:42.920 --> 0:15:43.400
<v Speaker 3>your podcast.

0:15:43.440 --> 0:15:52.120
<v Speaker 2>Partly you're listening to the Bloomberg Business Weekdaily podcast. Catch

0:15:52.200 --> 0:15:55.440
<v Speaker 2>us live weekday afternoons from two to five pm Eastern.

0:15:55.600 --> 0:15:58.640
<v Speaker 2>Listen on Applecarplay and the Android Auto with the Bloomberg

0:15:58.680 --> 0:16:02.200
<v Speaker 2>Business app, or just live on YouTube.

0:16:02.480 --> 0:16:04.800
<v Speaker 3>There was one story that caught our attention because it

0:16:04.880 --> 0:16:06.960
<v Speaker 3>just seemed to tie in so well with our next guest,

0:16:07.280 --> 0:16:09.440
<v Speaker 3>Astra Zeneca will invest two and a half billion dollars

0:16:09.480 --> 0:16:11.720
<v Speaker 3>in a new research center in Beijing in a major

0:16:11.760 --> 0:16:15.280
<v Speaker 3>show of commitment to China, just months after that company's

0:16:15.320 --> 0:16:18.360
<v Speaker 3>top executive there was detained by authorities. We know it

0:16:18.440 --> 0:16:21.720
<v Speaker 3>is so complicated doing business globally today. Our next guest

0:16:21.760 --> 0:16:24.240
<v Speaker 3>has separate supply chains for China and Asia and their

0:16:24.280 --> 0:16:27.360
<v Speaker 3>Western clients, which safe to say comes in pretty handy

0:16:27.440 --> 0:16:29.600
<v Speaker 3>right now. Here to talk about that and more is

0:16:29.600 --> 0:16:34.200
<v Speaker 3>Siemens Healthenier's chief financial officer, Johan Schmidts. Johan joins us

0:16:34.240 --> 0:16:38.080
<v Speaker 3>from Munich, Germany, along with our own Nina Trentman. She's

0:16:38.120 --> 0:16:40.600
<v Speaker 3>here in our studio. She's senior editor at Bloomberg News,

0:16:40.800 --> 0:16:43.240
<v Speaker 3>author of the CFO Briefing newsletter, which you can sign

0:16:43.320 --> 0:16:47.040
<v Speaker 3>up for at Bloomberg dot com slash CFO Briefing. Jahan.

0:16:47.280 --> 0:16:49.720
<v Speaker 3>Great to have you here with us. There's a lot

0:16:49.760 --> 0:16:51.480
<v Speaker 3>to talk about. I do want to start with supply

0:16:51.560 --> 0:16:55.400
<v Speaker 3>chains because I feel like that and tariffs and globalization

0:16:55.600 --> 0:16:57.800
<v Speaker 3>is so much front and center right now. Talk to

0:16:57.880 --> 0:17:00.400
<v Speaker 3>us about how you manage it, build it, think about it,

0:17:00.440 --> 0:17:03.280
<v Speaker 3>and how what you have today came together.

0:17:04.000 --> 0:17:06.000
<v Speaker 9>Yeah, thank you very much first for having me.

0:17:06.960 --> 0:17:11.920
<v Speaker 10>When I think about our global value add footprint we

0:17:12.080 --> 0:17:15.280
<v Speaker 10>have as as you're right for you said in the beginning,

0:17:15.320 --> 0:17:19.080
<v Speaker 10>we have so to say, a two side so to

0:17:19.119 --> 0:17:24.639
<v Speaker 10>say two side strategy. We manufacture and develop everything for

0:17:24.920 --> 0:17:29.239
<v Speaker 10>China and for the China block out of China, and

0:17:29.359 --> 0:17:34.359
<v Speaker 10>we manufacture and and develop everything else in the also

0:17:34.400 --> 0:17:38.439
<v Speaker 10>in the in the Western world. That means we have

0:17:38.520 --> 0:17:42.879
<v Speaker 10>relatively detached two value chains in place.

0:17:43.040 --> 0:17:43.640
<v Speaker 9>Now, this is.

0:17:43.600 --> 0:17:47.399
<v Speaker 10>A Karlie I would say for the current situation, a

0:17:48.119 --> 0:17:52.080
<v Speaker 10>kind of a comfortable setup because we are not affected,

0:17:52.119 --> 0:17:57.119
<v Speaker 10>so to say, too much by the geopolitical or terriff

0:17:57.200 --> 0:18:02.960
<v Speaker 10>discussion between so far between United States and China. And

0:18:03.320 --> 0:18:06.679
<v Speaker 10>when we look at our global footprint in the Western world,

0:18:07.359 --> 0:18:11.320
<v Speaker 10>twenty five percent of our employees are in the United States.

0:18:11.880 --> 0:18:15.560
<v Speaker 10>We have four segments. Two of the segments are headquartered

0:18:15.680 --> 0:18:21.359
<v Speaker 10>or the United States, or seventeen thousand total employees seventeen thousand,

0:18:21.359 --> 0:18:24.000
<v Speaker 10>As I said, twenty five percent are in the United States.

0:18:24.040 --> 0:18:28.080
<v Speaker 9>So we are well spread across the world.

0:18:28.200 --> 0:18:32.119
<v Speaker 10>And this gives us a decent resilience. Yeah, but it

0:18:32.160 --> 0:18:34.359
<v Speaker 10>does not make us immune against global trade wars.

0:18:34.359 --> 0:18:35.480
<v Speaker 9>And I would to say this.

0:18:35.840 --> 0:18:38.440
<v Speaker 11>Yeah, to follow up on that, Johan, thanks for joining

0:18:38.520 --> 0:18:42.480
<v Speaker 11>us talk to us about the Trump terraffs. Of course,

0:18:42.520 --> 0:18:45.040
<v Speaker 11>a lot of moving parts, but how do you think

0:18:45.080 --> 0:18:47.919
<v Speaker 11>about those and could there be an impact on your business,

0:18:48.000 --> 0:18:49.960
<v Speaker 11>given that you have a strong US footprint.

0:18:51.080 --> 0:18:53.080
<v Speaker 10>First of all, let me look at what is currently

0:18:53.160 --> 0:18:59.679
<v Speaker 10>in place the Mexico, Kada, and China additional terrorists. As

0:18:59.720 --> 0:19:02.160
<v Speaker 10>I said, China is not a major topic for US

0:19:02.160 --> 0:19:06.720
<v Speaker 10>because the latest since Trump one or zero, we to

0:19:07.040 --> 0:19:09.959
<v Speaker 10>change our supply chains so that they are detached from

0:19:10.000 --> 0:19:13.480
<v Speaker 10>each other. We have i would say, some impact from

0:19:14.080 --> 0:19:18.600
<v Speaker 10>some sub supply from Mexico into the United States for

0:19:18.920 --> 0:19:23.600
<v Speaker 10>one of our two headquartered business in the United States

0:19:23.720 --> 0:19:26.840
<v Speaker 10>or Wearian business at the West Coast. This is I

0:19:26.840 --> 0:19:31.000
<v Speaker 10>would say, the major impact. But it's not a huge topic.

0:19:31.040 --> 0:19:31.919
<v Speaker 9>It's a so far.

0:19:31.880 --> 0:19:35.879
<v Speaker 10>Small topic Canada, US so far not a big topic

0:19:35.920 --> 0:19:36.399
<v Speaker 10>for US.

0:19:36.960 --> 0:19:38.920
<v Speaker 11>And to follow up on that, have you had any

0:19:39.000 --> 0:19:42.399
<v Speaker 11>sort of conversations with the administration to see if you

0:19:42.440 --> 0:19:45.240
<v Speaker 11>could be exempt from any tariffs? I know that sort

0:19:45.240 --> 0:19:49.960
<v Speaker 11>of Beijing, for example, in its retaliatory tariffs on US

0:19:50.000 --> 0:19:52.200
<v Speaker 11>goods has excluded healthcare.

0:19:52.640 --> 0:19:53.960
<v Speaker 9>Yeah, and obviously we are.

0:19:56.119 --> 0:19:59.840
<v Speaker 10>Trying to get healthcare and together with other companies in

0:19:59.880 --> 0:20:01.520
<v Speaker 10>the the escare sector out.

0:20:01.359 --> 0:20:04.520
<v Speaker 9>Of UH exempt from from terraffs.

0:20:04.760 --> 0:20:07.919
<v Speaker 10>I think that makes a lot of things sense because

0:20:07.920 --> 0:20:11.760
<v Speaker 10>when you think about terriffs, what do they do. They

0:20:11.800 --> 0:20:17.600
<v Speaker 10>will limit the flow of products and services across across

0:20:17.640 --> 0:20:19.879
<v Speaker 10>the world on the one hand, but they're also will

0:20:20.520 --> 0:20:22.840
<v Speaker 10>will limit the flow of knowledge and then it is

0:20:22.880 --> 0:20:24.200
<v Speaker 10>to the detriment of patience.

0:20:24.280 --> 0:20:24.440
<v Speaker 12>Yeah.

0:20:24.440 --> 0:20:29.439
<v Speaker 10>Therefore, when you look at comparable situations like sanctions or others,

0:20:29.760 --> 0:20:33.320
<v Speaker 10>normally healthcare gets excluded over time. And I'm I'm hopeful

0:20:33.359 --> 0:20:37.000
<v Speaker 10>that this will also get into into play in terraffs,

0:20:37.960 --> 0:20:39.120
<v Speaker 10>hopefully sooner than later.

0:20:39.200 --> 0:20:42.960
<v Speaker 4>And Jagam, how do you think about this administration, this

0:20:43.160 --> 0:20:46.760
<v Speaker 4>president versus other world leaders that you've dealt with. How

0:20:46.880 --> 0:20:48.639
<v Speaker 4>how is he different to deal with? How is this

0:20:48.680 --> 0:20:50.160
<v Speaker 4>administration different to deal with?

0:20:50.680 --> 0:20:50.880
<v Speaker 9>Yeah?

0:20:50.880 --> 0:20:55.199
<v Speaker 10>I mean normally, to be honest, when we we in

0:20:55.240 --> 0:20:59.480
<v Speaker 10>the particular in the United States, we do not have

0:20:59.600 --> 0:21:04.400
<v Speaker 10>a lot of business with government. Yeah, because the prior

0:21:04.440 --> 0:21:07.119
<v Speaker 10>to the healthcare system in the United States is primarily

0:21:07.119 --> 0:21:12.840
<v Speaker 10>a private a private system. Therefore, where we look at

0:21:13.080 --> 0:21:16.440
<v Speaker 10>changes in the administration in the United States, the impact

0:21:17.200 --> 0:21:21.640
<v Speaker 10>in general on our business on the healthcare markets are

0:21:22.080 --> 0:21:23.840
<v Speaker 10>for us relatively limited.

0:21:23.920 --> 0:21:26.280
<v Speaker 9>Yeah. And our current.

0:21:26.040 --> 0:21:28.960
<v Speaker 10>Assumption as we see it is also with regard to

0:21:29.000 --> 0:21:32.960
<v Speaker 10>the WES market, we don't see significant disruption at the

0:21:33.000 --> 0:21:36.880
<v Speaker 10>horizon in this regard, and obviously when we look at

0:21:36.880 --> 0:21:41.840
<v Speaker 10>the the Trump administration, it's it's from its It's not

0:21:41.880 --> 0:21:45.280
<v Speaker 10>a surprise what is happening. It was cleared it was

0:21:45.320 --> 0:21:50.119
<v Speaker 10>also mentioned in the campaign that things like this might happen.

0:21:51.119 --> 0:21:55.480
<v Speaker 10>From a strategic standpoint, we need to stay flexible, agile

0:21:55.960 --> 0:21:58.600
<v Speaker 10>because we cannot plan for everything. We will there will

0:21:58.600 --> 0:22:01.520
<v Speaker 10>be surprises, and to try to deal with this as

0:22:02.600 --> 0:22:04.040
<v Speaker 10>as rapidly as possible.

0:22:04.320 --> 0:22:04.879
<v Speaker 3>I am curious.

0:22:05.000 --> 0:22:05.119
<v Speaker 7>You know.

0:22:05.160 --> 0:22:07.440
<v Speaker 3>There was a story actually from daw Jones that talked

0:22:07.440 --> 0:22:09.760
<v Speaker 3>about how you guys are setting up to cancer research

0:22:09.800 --> 0:22:14.120
<v Speaker 3>centers in Alberta, Canada, focusing on oncology training and artificial

0:22:14.200 --> 0:22:16.600
<v Speaker 3>intelligence and machine learning. And I guess what I want

0:22:16.640 --> 0:22:19.200
<v Speaker 3>to ask you is do you see because it does

0:22:19.240 --> 0:22:21.120
<v Speaker 3>feel like for so long or the last couple of months,

0:22:21.160 --> 0:22:24.439
<v Speaker 3>we talked about American exceptionalism, that doing so well, growth

0:22:24.480 --> 0:22:27.600
<v Speaker 3>and still investment coming in. But I do wonder do

0:22:27.640 --> 0:22:30.199
<v Speaker 3>you think that the US, as a result of this

0:22:30.280 --> 0:22:33.800
<v Speaker 3>administration and the policies that are coming out, is potentially

0:22:33.840 --> 0:22:36.560
<v Speaker 3>putting an end to that exceptionalism and maybe cutting the

0:22:36.720 --> 0:22:40.440
<v Speaker 3>US off from collaborations, whether it might be with your company,

0:22:40.600 --> 0:22:44.919
<v Speaker 3>or with healthcare and in general, or research, whether it's AI,

0:22:45.000 --> 0:22:46.400
<v Speaker 3>whether it's in healthcare, and so on.

0:22:47.400 --> 0:22:50.159
<v Speaker 10>My personal opinion is it's a clear answer is no,

0:22:51.200 --> 0:22:55.800
<v Speaker 10>this is really happened. From my standpoint, we also do

0:22:55.880 --> 0:22:59.280
<v Speaker 10>not see this currently. First of all, we are a

0:22:59.440 --> 0:23:01.919
<v Speaker 10>huge company in the United States. As I said, we

0:23:01.960 --> 0:23:05.520
<v Speaker 10>have two of our segments in the United States States.

0:23:05.520 --> 0:23:08.840
<v Speaker 10>We have more than seventeen thousand employees in the United States.

0:23:09.200 --> 0:23:13.760
<v Speaker 10>We run here of other United States I would say,

0:23:14.040 --> 0:23:18.720
<v Speaker 10>the by far most successful global vardiation therapy company in

0:23:18.760 --> 0:23:22.359
<v Speaker 10>the world variant, and we have a very very strong

0:23:23.119 --> 0:23:27.879
<v Speaker 10>lab diagnostic business out of Tarrytown, New York. So I

0:23:27.880 --> 0:23:32.560
<v Speaker 10>think we are very Usish also like we are very European,

0:23:32.640 --> 0:23:35.320
<v Speaker 10>like we are very Chinese. We are really a global

0:23:35.359 --> 0:23:39.960
<v Speaker 10>company with a very well spread global footprint. And I

0:23:40.000 --> 0:23:44.800
<v Speaker 10>can't imagine that the United States will harm their people

0:23:44.840 --> 0:23:47.879
<v Speaker 10>to that extent that they will cut off research in

0:23:48.000 --> 0:23:52.760
<v Speaker 10>healthcare and really do crazy things in this regard, because

0:23:52.800 --> 0:23:56.320
<v Speaker 10>as I said in the beginning, this will all ultimately

0:23:56.680 --> 0:23:59.760
<v Speaker 10>would go to the detriment of passions, and that will

0:24:00.200 --> 0:24:00.960
<v Speaker 10>suggest I can't.

0:24:01.280 --> 0:24:04.040
<v Speaker 3>So, just to clarify this idea of American exceptionalism being

0:24:04.119 --> 0:24:07.520
<v Speaker 3>done being gone dead if you will you don't agree

0:24:07.520 --> 0:24:09.040
<v Speaker 3>with that, Yeah, I don't agree.

0:24:09.040 --> 0:24:10.520
<v Speaker 9>Will to follow up.

0:24:11.720 --> 0:24:15.840
<v Speaker 11>You're based in Germany. A fair amount of what your

0:24:16.640 --> 0:24:19.440
<v Speaker 11>value creation is there, but only only I think forty

0:24:19.440 --> 0:24:21.399
<v Speaker 11>five percent of your revenue comes from there. Talk to

0:24:21.480 --> 0:24:23.840
<v Speaker 11>us a little bit about the changing government that we're

0:24:24.040 --> 0:24:27.879
<v Speaker 11>expecting and in how far you're seeing that potentially improving

0:24:27.960 --> 0:24:30.399
<v Speaker 11>competitiveness in Germany, a topic that you and I have

0:24:30.440 --> 0:24:31.480
<v Speaker 11>talked about in the past.

0:24:33.040 --> 0:24:37.320
<v Speaker 10>Yeah, as you're right, we said the German market persis

0:24:37.680 --> 0:24:40.040
<v Speaker 10>is for us. It is not unimportant, but it's not

0:24:40.119 --> 0:24:42.120
<v Speaker 10>super super critically.

0:24:42.040 --> 0:24:43.440
<v Speaker 9>Four to five percent of revenue.

0:24:44.960 --> 0:24:48.160
<v Speaker 10>When we look at Germany as a country, I think

0:24:48.160 --> 0:24:52.440
<v Speaker 10>we need to have a change in how we administer

0:24:52.600 --> 0:24:53.600
<v Speaker 10>this this country.

0:24:54.400 --> 0:24:59.360
<v Speaker 9>I think the first steps we have seen here are

0:24:59.640 --> 0:25:00.320
<v Speaker 9>prom thing.

0:25:00.960 --> 0:25:06.199
<v Speaker 10>There were at least decision making, pragmatic decision making the

0:25:06.560 --> 0:25:12.040
<v Speaker 10>supposed to be new government establish itself. I call it

0:25:12.119 --> 0:25:19.439
<v Speaker 10>a very nice credit line of one thousand billion euros.

0:25:19.960 --> 0:25:23.359
<v Speaker 10>But this is I would say, very comfortable to have.

0:25:23.400 --> 0:25:24.880
<v Speaker 10>On the one hand, On the other hand, it does

0:25:24.920 --> 0:25:31.639
<v Speaker 10>not release this government from making tough decisions on leaning

0:25:32.240 --> 0:25:36.879
<v Speaker 10>on leaning up the bureaucracy in the country and reformatting,

0:25:37.080 --> 0:25:41.520
<v Speaker 10>so to say that the social systems, because otherwise also this.

0:25:43.040 --> 0:25:46.960
<v Speaker 9>Nice investment program will not find its weight or will

0:25:47.000 --> 0:25:49.679
<v Speaker 9>not pave the way to sustainable growth.

0:25:50.040 --> 0:25:52.840
<v Speaker 11>So that means you'll hold off for now with new

0:25:52.840 --> 0:25:56.120
<v Speaker 11>investment decisions for Germany or sort of what's your take

0:25:56.160 --> 0:25:56.400
<v Speaker 11>on that.

0:25:57.280 --> 0:25:58.640
<v Speaker 9>No, that's not the case.

0:25:58.640 --> 0:26:01.200
<v Speaker 10>I meanly for us, we have a significant value act

0:26:01.240 --> 0:26:06.280
<v Speaker 10>in Germany. We see the circumstances for us in Germany

0:26:06.400 --> 0:26:09.840
<v Speaker 10>as as a value at the location still very positive.

0:26:11.240 --> 0:26:16.320
<v Speaker 9>We have maybe also because of the industry we get

0:26:16.520 --> 0:26:17.200
<v Speaker 9>very good people.

0:26:17.880 --> 0:26:22.840
<v Speaker 10>The education system is still attractive to what we for

0:26:22.920 --> 0:26:26.879
<v Speaker 10>what we need, and I think we are ongoing, we.

0:26:27.320 --> 0:26:30.720
<v Speaker 9>Will continue to invest. We have invested in the last.

0:26:30.640 --> 0:26:34.640
<v Speaker 13>Three to four years, about three to five years, about

0:26:35.160 --> 0:26:39.600
<v Speaker 13>six fifty million euros a billion euros in Germany and

0:26:39.720 --> 0:26:41.919
<v Speaker 13>this is a significant investment a million euros.

0:26:42.160 --> 0:26:45.440
<v Speaker 3>I wonder what's the biggest kind of interesting trend disruption

0:26:45.640 --> 0:26:47.320
<v Speaker 3>that's going on in your industry right now? And I

0:26:47.320 --> 0:26:48.640
<v Speaker 3>do have to ask you to be very quick.

0:26:48.880 --> 0:26:51.199
<v Speaker 10>I think our industry is not an industry which is

0:26:51.280 --> 0:26:54.600
<v Speaker 10>driven by disruption, because it's about the I would say

0:26:54.600 --> 0:27:01.000
<v Speaker 10>the health of patients. Obviously, AI will play instantly more

0:27:01.000 --> 0:27:04.640
<v Speaker 10>important role, and those who do not build their case

0:27:04.680 --> 0:27:05.639
<v Speaker 10>on AI will not.

0:27:06.400 --> 0:27:09.160
<v Speaker 3>Well super interesting and so appreciate your time to coverage

0:27:09.160 --> 0:27:13.359
<v Speaker 3>so much ground Johann Schmidt's CFO of Seamen's Healtheneers, and

0:27:13.359 --> 0:27:15.800
<v Speaker 3>of course Aarnina Trentman, Senior editor at Bloomberg News. Be

0:27:15.840 --> 0:27:18.280
<v Speaker 3>sure to check out the CFO Briefing newsletter. A new

0:27:18.280 --> 0:27:19.560
<v Speaker 3>one comes out on Sunday.

0:27:21.240 --> 0:27:25.080
<v Speaker 2>This is the Bloomberg Business Week Daily Podcast. Listen live

0:27:25.160 --> 0:27:28.400
<v Speaker 2>each weekday starting at two pm Eastern on Apple CarPlay

0:27:28.480 --> 0:27:31.320
<v Speaker 2>and Android Auto with the Bloomberg Business app. You can

0:27:31.320 --> 0:27:34.520
<v Speaker 2>also listen live on Amazon Alexa from our flagship New

0:27:34.560 --> 0:27:37.880
<v Speaker 2>York station Just Say Alexa played Bloomberg eleven.

0:27:37.680 --> 0:27:41.040
<v Speaker 3>Thirty this past week a batch of headlines from the

0:27:41.040 --> 0:27:44.680
<v Speaker 3>world of artificial intelligence, including a warning from Ali Baba

0:27:44.760 --> 0:27:48.440
<v Speaker 3>chairman Joe Si of a potential bubble in data center construction.

0:27:49.080 --> 0:27:52.520
<v Speaker 3>TD Cowen noted that Microsoft abandoned plans for new data

0:27:52.560 --> 0:27:55.159
<v Speaker 3>center projects in the United States and Europe due to

0:27:55.200 --> 0:27:58.679
<v Speaker 3>an oversupply of the clusters of computers at Power AI.

0:27:59.320 --> 0:28:01.840
<v Speaker 3>And you might recall that it was these same analysts,

0:28:01.880 --> 0:28:05.880
<v Speaker 3>who rattled investors with a February note highlighting Lease's Microsoft

0:28:05.920 --> 0:28:09.720
<v Speaker 3>had abandoned in the US. Also, the Nvidia backed cloud

0:28:09.760 --> 0:28:12.159
<v Speaker 3>computing provider core Weave intends to cut the size of

0:28:12.200 --> 0:28:15.639
<v Speaker 3>its IPO to around one and a half billion dollars.

0:28:15.640 --> 0:28:17.880
<v Speaker 3>According to a person with knowledge of the matter, that

0:28:17.920 --> 0:28:20.400
<v Speaker 3>in a sign of how the recent stock market volatility

0:28:20.680 --> 0:28:23.879
<v Speaker 3>is hurting demand for even highly anticipated listings.

0:28:24.160 --> 0:28:27.040
<v Speaker 4>In the meantime, open ai expects to more than triple

0:28:27.080 --> 0:28:30.240
<v Speaker 4>its revenue this year to twelve point seven billion dollars,

0:28:30.440 --> 0:28:33.600
<v Speaker 4>fueled by the strength of its paid AI software. That's

0:28:33.600 --> 0:28:36.639
<v Speaker 4>according to a person familiar with the matter. One individual

0:28:36.680 --> 0:28:39.800
<v Speaker 4>who is upbeat on AI is the CEO of HPE,

0:28:40.240 --> 0:28:43.280
<v Speaker 4>and he was at this month's Nvidia GtC where he

0:28:43.360 --> 0:28:47.000
<v Speaker 4>caught up with Nvidia CEO Jensen Wong. Antonio Nary joined

0:28:47.080 --> 0:28:49.880
<v Speaker 4>us just after the event was about a week and

0:28:49.920 --> 0:28:50.440
<v Speaker 4>a half ago.

0:28:50.800 --> 0:28:54.280
<v Speaker 5>It was a fantastic event. Obviously, you can look at

0:28:54.320 --> 0:28:58.520
<v Speaker 5>from many different perspective. Number one, the innovation front. I

0:28:58.600 --> 0:29:01.080
<v Speaker 5>have to tell you I never see seeing such an

0:29:01.600 --> 0:29:05.239
<v Speaker 5>innovation at the speed that we are all experiencing. You know,

0:29:05.520 --> 0:29:08.520
<v Speaker 5>two years ago we were talking about the boom of

0:29:08.640 --> 0:29:09.440
<v Speaker 5>generative AI.

0:29:09.600 --> 0:29:10.440
<v Speaker 7>Now we're talking.

0:29:10.240 --> 0:29:14.960
<v Speaker 5>About physical AI, robotics and what can do for manufacturing

0:29:14.960 --> 0:29:18.160
<v Speaker 5>in other industries. On the other hand, obviously you talk

0:29:18.240 --> 0:29:21.680
<v Speaker 5>about what this can do for the enterprise and the

0:29:21.800 --> 0:29:25.960
<v Speaker 5>enterprise what I see, particularly in the last ninety days

0:29:26.080 --> 0:29:29.840
<v Speaker 5>or one hundred and eighty days is an accelerational deployment because.

0:29:29.600 --> 0:29:32.160
<v Speaker 7>They all realize that AI has.

0:29:31.960 --> 0:29:36.200
<v Speaker 5>A tremendous potential to improve productivity, to improve business processes

0:29:36.480 --> 0:29:38.440
<v Speaker 5>and deliver value to each of the businesses.

0:29:38.480 --> 0:29:41.080
<v Speaker 7>And last panel list obviously what they.

0:29:40.960 --> 0:29:43.760
<v Speaker 5>Can do for society and if you think about the

0:29:44.280 --> 0:29:48.200
<v Speaker 5>opportunity to address some of the societal challenges, whether it's

0:29:48.240 --> 0:29:52.840
<v Speaker 5>finding new cures through you know, molecular docking research or

0:29:52.960 --> 0:29:55.960
<v Speaker 5>weather forecasting and many other type of use cases.

0:29:56.280 --> 0:29:56.959
<v Speaker 7>Is all there.

0:29:57.240 --> 0:29:59.720
<v Speaker 5>Now we have to see it, we have to build it,

0:29:59.760 --> 0:30:02.160
<v Speaker 5>and we need to see it through the benefit of

0:30:02.200 --> 0:30:04.520
<v Speaker 5>it over a period of time that people need to

0:30:05.240 --> 0:30:05.680
<v Speaker 5>live with.

0:30:06.360 --> 0:30:09.560
<v Speaker 4>Well, we also heard Antonio this promise of physical AI.

0:30:09.960 --> 0:30:12.080
<v Speaker 4>That was one of the big themes that emerged. But

0:30:12.880 --> 0:30:17.720
<v Speaker 4>from your perch at HPE, what's the future that you see,

0:30:17.760 --> 0:30:20.080
<v Speaker 4>what's the future that you envision with physical AI?

0:30:20.680 --> 0:30:24.880
<v Speaker 5>Well, I see a world where basically we can remove

0:30:25.280 --> 0:30:28.120
<v Speaker 5>the humans that they are in the loop and be

0:30:28.360 --> 0:30:32.800
<v Speaker 5>on the loop, where some of these physical AI, robotics

0:30:32.840 --> 0:30:35.480
<v Speaker 5>and other type of applications can do.

0:30:35.640 --> 0:30:38.520
<v Speaker 7>The basic task that we are totally.

0:30:38.120 --> 0:30:42.000
<v Speaker 5>Automated, where we can use ourselves the humans for other

0:30:42.160 --> 0:30:46.160
<v Speaker 5>more interesting and value added tasks, and that will drive

0:30:46.200 --> 0:30:49.440
<v Speaker 5>a level of productivity we haven't seen before. And that

0:30:49.560 --> 0:30:53.560
<v Speaker 5>applies to every industry. You talked about autonomous cars, obviously

0:30:53.640 --> 0:30:57.520
<v Speaker 5>that includes a lot of artificial intelligence, machine learning, and

0:30:57.600 --> 0:31:00.719
<v Speaker 5>other techniques, but when I think about the other industries,

0:31:01.080 --> 0:31:04.840
<v Speaker 5>the potential is enormous. Now, not everything will be applicable,

0:31:05.360 --> 0:31:07.600
<v Speaker 5>but I think, you know, we see a world where

0:31:07.840 --> 0:31:09.800
<v Speaker 5>AI will be embedded in everything we do.

0:31:10.240 --> 0:31:11.760
<v Speaker 3>One of the things I wanted to follow up on,

0:31:12.120 --> 0:31:14.280
<v Speaker 3>you know and you guys made is actually an announcement

0:31:14.400 --> 0:31:17.560
<v Speaker 3>kind of off of this event about you and video

0:31:17.800 --> 0:31:20.959
<v Speaker 3>coming up with some new enterprise AI solutions working on

0:31:20.960 --> 0:31:23.560
<v Speaker 3>this together, Antonio, what I wanted to follow up on,

0:31:23.720 --> 0:31:25.200
<v Speaker 3>though you said we have to build it, we have

0:31:25.240 --> 0:31:27.800
<v Speaker 3>to see it and to see what the payoff really is.

0:31:28.920 --> 0:31:30.960
<v Speaker 3>That's what like the last couple of years right have

0:31:31.040 --> 0:31:34.760
<v Speaker 3>been about this build out, this spend, and we continue

0:31:34.800 --> 0:31:37.320
<v Speaker 3>to see partnerships to continue the spend. But how long

0:31:37.360 --> 0:31:39.880
<v Speaker 3>do you think it will be until companies really have

0:31:39.920 --> 0:31:43.920
<v Speaker 3>an idea of what payoff they get for their investment.

0:31:44.200 --> 0:31:47.000
<v Speaker 7>Well, look, Carol, I mean I see it really today.

0:31:47.120 --> 0:31:49.880
<v Speaker 5>In our own company, we deploy AI in many of

0:31:49.920 --> 0:31:56.040
<v Speaker 5>our business processes across finance, digital marketing, customer service, forecast

0:31:56.120 --> 0:31:59.040
<v Speaker 5>planning and the like, and even on the are in

0:31:59.160 --> 0:32:03.280
<v Speaker 5>the side. Our level of productivity in our software development

0:32:03.320 --> 0:32:07.560
<v Speaker 5>process has improved by thirty percent. So the learning hit

0:32:07.680 --> 0:32:10.200
<v Speaker 5>is that first of all, it takes time to build infrastructure,

0:32:10.200 --> 0:32:13.240
<v Speaker 5>but for enterprise is not a big of a lift

0:32:13.280 --> 0:32:16.400
<v Speaker 5>from an infrastructure perspective. I can tell you in my

0:32:16.520 --> 0:32:20.080
<v Speaker 5>own company, I have only a couple of hundred GPUs

0:32:20.320 --> 0:32:23.480
<v Speaker 5>and it's plenty for what I need to do compared

0:32:23.520 --> 0:32:27.040
<v Speaker 5>to the service providers, the model builders that many tens

0:32:27.040 --> 0:32:29.760
<v Speaker 5>of thousands, of hundreds of thousands for the matter to

0:32:29.800 --> 0:32:33.680
<v Speaker 5>build these large language models which are very sophisticated from

0:32:33.720 --> 0:32:37.960
<v Speaker 5>what I call generality to agentic to reasoning, and eventually

0:32:37.960 --> 0:32:40.920
<v Speaker 5>these models that will do the robotic.

0:32:40.560 --> 0:32:41.600
<v Speaker 7>Side the physical AI.

0:32:42.080 --> 0:32:45.480
<v Speaker 5>But inside the enterprise we only see the benefits and

0:32:45.720 --> 0:32:47.880
<v Speaker 5>I spend more than fifty percent of my time talking

0:32:47.880 --> 0:32:51.600
<v Speaker 5>to customers and they are going from the experimentation phase

0:32:51.640 --> 0:32:54.840
<v Speaker 5>to more deployment side, and that's why the last quarter

0:32:55.000 --> 0:32:58.440
<v Speaker 5>we saw a forty percent increase on a year over

0:32:58.560 --> 0:33:03.800
<v Speaker 5>year basis demand for enterprise AI solutions. And obviously for

0:33:03.920 --> 0:33:06.720
<v Speaker 5>US was the deep partnership with Nvidia where we took

0:33:06.760 --> 0:33:10.920
<v Speaker 5>their software stack, the famous Kuda environment with the names

0:33:10.920 --> 0:33:14.840
<v Speaker 5>and agentic approaches including only partners with our infrastructure and

0:33:14.920 --> 0:33:16.200
<v Speaker 5>our own software in the cloud.

0:33:16.600 --> 0:33:18.840
<v Speaker 7>And there is all about time to value.

0:33:19.320 --> 0:33:22.040
<v Speaker 5>Basically, we made the so simple three clicks, less than

0:33:22.080 --> 0:33:24.920
<v Speaker 5>thirty cycles. You can deploy an environment for your developers

0:33:25.320 --> 0:33:27.800
<v Speaker 5>to rag or find you in a model with your data,

0:33:28.120 --> 0:33:32.240
<v Speaker 5>or to deploy inferencing. And that's where the acceleration is

0:33:32.280 --> 0:33:35.240
<v Speaker 5>going to come. The simplicity of deployment with the use

0:33:35.280 --> 0:33:38.240
<v Speaker 5>cases that can return that investment very very quickly.

0:33:38.320 --> 0:33:41.320
<v Speaker 3>It's all just kind of really really cool stuff and

0:33:41.400 --> 0:33:44.200
<v Speaker 3>something we think about so much. It's happening now, but

0:33:44.360 --> 0:33:47.320
<v Speaker 3>really kind of what the future means and the impact.

0:33:47.560 --> 0:33:49.680
<v Speaker 3>I do want to ask you though about today's environment.

0:33:49.680 --> 0:33:54.360
<v Speaker 3>There's so much coming at CEOs, the C suite of

0:33:54.440 --> 0:33:57.560
<v Speaker 3>companies a lot of stuff out of Washington, and we

0:33:57.640 --> 0:34:00.000
<v Speaker 3>continue to watch this spending when it comes to us

0:34:00.080 --> 0:34:03.240
<v Speaker 3>it given some of the recession fears that are out there,

0:34:03.360 --> 0:34:07.520
<v Speaker 3>What has your conversations with CEOs revealed on the spending environment,

0:34:07.920 --> 0:34:11.480
<v Speaker 3>any signs of pullback, any signs that a recession might

0:34:11.520 --> 0:34:13.839
<v Speaker 3>be coming? What color can you give us about that?

0:34:14.320 --> 0:34:14.920
<v Speaker 7>Well?

0:34:15.080 --> 0:34:18.480
<v Speaker 5>Up to our Q one which ended in January thirty first,

0:34:19.239 --> 0:34:20.720
<v Speaker 5>the demand has been very strong.

0:34:21.239 --> 0:34:22.240
<v Speaker 7>In fact, if you look.

0:34:22.120 --> 0:34:25.360
<v Speaker 5>At our own demand for a moment for our networking business,

0:34:25.520 --> 0:34:28.920
<v Speaker 5>our hybrid cloud business and our AI business, which are

0:34:28.960 --> 0:34:30.920
<v Speaker 5>the three paillars of our company.

0:34:30.880 --> 0:34:33.520
<v Speaker 7>We saw double digits or the growth.

0:34:33.440 --> 0:34:37.520
<v Speaker 5>Demand for every solution that we have in the available

0:34:37.520 --> 0:34:41.040
<v Speaker 5>today in the market. Now that said, you know the

0:34:41.080 --> 0:34:44.360
<v Speaker 5>conversation today in the market about tariffs, some of the

0:34:44.400 --> 0:34:47.880
<v Speaker 5>geopolitical tention, the work that the United States do and

0:34:47.960 --> 0:34:52.359
<v Speaker 5>to control spend obviously is causing a little bit of uncertainty.

0:34:53.040 --> 0:34:55.319
<v Speaker 7>But I do believe it is.

0:34:55.280 --> 0:34:59.200
<v Speaker 5>One of those areas where spent will be protected because ultimately,

0:34:59.719 --> 0:35:02.760
<v Speaker 5>whether you think about position yourself for the next wave,

0:35:02.960 --> 0:35:07.080
<v Speaker 5>or the supply chain through digitization and automation, as you

0:35:07.239 --> 0:35:10.040
<v Speaker 5>rebalance the supply chain, what it makes sense for you,

0:35:10.360 --> 0:35:13.319
<v Speaker 5>or what do you think about using your data to

0:35:13.400 --> 0:35:17.759
<v Speaker 5>your advantage, as a good example, using AI, or whether

0:35:17.800 --> 0:35:21.279
<v Speaker 5>it's to simplify your processes. It will require it, and

0:35:21.320 --> 0:35:25.040
<v Speaker 5>that's why I continue to be positive about the spend

0:35:25.120 --> 0:35:27.440
<v Speaker 5>of it as we think about the next few years,

0:35:27.920 --> 0:35:30.920
<v Speaker 5>because it will grow in my mind faster than GDP.

0:35:31.280 --> 0:35:33.440
<v Speaker 3>All Right, we're going to have to leave it there, Antonio,

0:35:33.480 --> 0:35:35.560
<v Speaker 3>thank you so much for giving us some time. We

0:35:35.640 --> 0:35:39.040
<v Speaker 3>greatly appreciate it. Thanks to Antonio Neari, he's president's CEO

0:35:39.080 --> 0:35:41.960
<v Speaker 3>of HPE. Of course, as you know, stock right now

0:35:41.960 --> 0:35:44.600
<v Speaker 3>in today's session just down about one point three percent,

0:35:45.200 --> 0:35:46.880
<v Speaker 3>has had a lot of pressure on it though this

0:35:47.000 --> 0:35:50.160
<v Speaker 3>year down about twenty five percent here in twenty twenty five.

0:35:50.600 --> 0:35:54.440
<v Speaker 3>A company did report earnings back in March March seventh,

0:35:54.760 --> 0:35:56.719
<v Speaker 3>earlier this month, and there were some concerns about the

0:35:56.719 --> 0:35:58.879
<v Speaker 3>weak profit outlook. But you can certainly read a little

0:35:58.880 --> 0:36:00.799
<v Speaker 3>bit more if you want. Alomberg dot com and of

0:36:00.840 --> 0:36:02.640
<v Speaker 3>course on the Bloomberg terminal.

0:36:02.440 --> 0:36:06.400
<v Speaker 2>You're listening to the Bloomberg Business Weekdaily podcast. Catch us

0:36:06.480 --> 0:36:09.960
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:36:09.960 --> 0:36:13.480
<v Speaker 2>on Applecarplay and Android Auto with the Bloomberg Business app,

0:36:13.680 --> 0:36:15.480
<v Speaker 2>or watch us live on YouTube.

0:36:16.640 --> 0:36:20.280
<v Speaker 3>So a lot of enthusiasm about AI from Antonio Neery,

0:36:20.640 --> 0:36:23.120
<v Speaker 3>our next guest, really upbeat about his world as well,

0:36:23.200 --> 0:36:24.840
<v Speaker 3>and that world is flying private.

0:36:25.120 --> 0:36:27.759
<v Speaker 4>You might remember that recent Bloomberg story it noted how

0:36:27.800 --> 0:36:31.160
<v Speaker 4>Air France is unveiling a redesigned first class cabin. It's

0:36:31.239 --> 0:36:34.640
<v Speaker 4>dubbed La Premiere, and it's seeking to attract well heeled

0:36:34.680 --> 0:36:38.919
<v Speaker 4>customers with a travel experience that it says is akin

0:36:39.000 --> 0:36:40.680
<v Speaker 4>to stepping onto a private jet.

0:36:40.719 --> 0:36:43.200
<v Speaker 3>Well, someone with a lot of insight into the private

0:36:43.280 --> 0:36:46.880
<v Speaker 3>aviation space is Andrew Collins. He is president and CEO

0:36:47.040 --> 0:36:50.520
<v Speaker 3>of Sunshine Jet and he made a stop at our studios.

0:36:50.680 --> 0:36:55.000
<v Speaker 14>Private aviation, as you remember, had the boon in COVID

0:36:55.200 --> 0:36:58.520
<v Speaker 14>and it really hasn't slowed down. And so for Sension,

0:36:59.120 --> 0:37:01.560
<v Speaker 14>we're seeing about fifth teen percent year over year growth

0:37:01.600 --> 0:37:06.000
<v Speaker 14>right now, and the forward bookings are actually encouraging. So

0:37:06.920 --> 0:37:08.440
<v Speaker 14>you know, I know there's kind of a lot of

0:37:08.520 --> 0:37:10.680
<v Speaker 14>pausing in the markets right now and people scratching their

0:37:10.719 --> 0:37:12.960
<v Speaker 14>head a little bit, but from a travel perspective, I'm

0:37:13.000 --> 0:37:14.480
<v Speaker 14>really not seeing a lot of leakage.

0:37:14.680 --> 0:37:16.160
<v Speaker 4>Why did you have to Why do you have to

0:37:16.200 --> 0:37:16.959
<v Speaker 4>travel so much?

0:37:17.440 --> 0:37:21.040
<v Speaker 14>So we have offices all over the world. So we

0:37:21.120 --> 0:37:26.280
<v Speaker 14>have headquarters in Cleveland, Ohio, in Boston here in the city,

0:37:26.360 --> 0:37:29.080
<v Speaker 14>and then we have offices in Mayfair. We have a

0:37:29.160 --> 0:37:32.640
<v Speaker 14>large operating center out in Farmborough in the UK, maintenance

0:37:32.680 --> 0:37:34.560
<v Speaker 14>in Milan, So we're all over the world.

0:37:35.120 --> 0:37:38.920
<v Speaker 4>But when you're traveling, I mean, you're not selling the product.

0:37:39.160 --> 0:37:41.120
<v Speaker 14>So I'm always selling the product.

0:37:41.520 --> 0:37:43.800
<v Speaker 4>What does that mean though, I mean it's the jet card.

0:37:43.920 --> 0:37:46.160
<v Speaker 4>You guys are known for the jet card, yeah, which

0:37:46.200 --> 0:37:48.000
<v Speaker 4>is a unique offering in a space right now, you

0:37:48.239 --> 0:37:51.160
<v Speaker 4>know you're the same parent company as Flexjet, which also

0:37:51.239 --> 0:37:53.200
<v Speaker 4>offers a different type of product. Absolutely, yeah, but how

0:37:53.239 --> 0:37:55.759
<v Speaker 4>do you like explain how the business model sort of

0:37:55.800 --> 0:37:56.360
<v Speaker 4>compliments that?

0:37:56.600 --> 0:37:59.799
<v Speaker 14>Yeah, so there's two differences, right. Flexjet is probably the

0:38:00.000 --> 0:38:02.759
<v Speaker 14>from your private aviation company and the globe, and it's

0:38:02.800 --> 0:38:04.719
<v Speaker 14>got a fleet of three hundred aircraft and some of

0:38:04.760 --> 0:38:09.200
<v Speaker 14>the newest aircraft. Sentient has just surpassed its twenty fifth

0:38:09.200 --> 0:38:12.240
<v Speaker 14>anniversary invented the jet card and it's an asset light model,

0:38:12.560 --> 0:38:16.600
<v Speaker 14>so it leverages pre screened operators around the globe for

0:38:16.880 --> 0:38:20.480
<v Speaker 14>usage of their aircraft so we have technology that harnesses

0:38:20.560 --> 0:38:24.400
<v Speaker 14>and schedules aircraft all over the world and it allows

0:38:24.440 --> 0:38:27.600
<v Speaker 14>for a different type of way to fly an entry point.

0:38:27.680 --> 0:38:31.520
<v Speaker 4>Are you ever paying Flexjet to operate for your customers?

0:38:32.440 --> 0:38:35.719
<v Speaker 14>There are some non core fleet aircraft that occasionally we

0:38:35.760 --> 0:38:38.399
<v Speaker 14>do leverage, but most of the time we're using more

0:38:38.400 --> 0:38:41.400
<v Speaker 14>of a Part one thirty five operator in the United

0:38:41.400 --> 0:38:42.200
<v Speaker 14>States or in Europe.

0:38:42.280 --> 0:38:45.320
<v Speaker 4>So this would be like a small fleet based somewhere.

0:38:45.520 --> 0:38:49.040
<v Speaker 15>It could be yeah, exactly that has passed your certification

0:38:50.520 --> 0:38:54.640
<v Speaker 15>correct and you're essentially paying them to then take your

0:38:54.680 --> 0:38:55.880
<v Speaker 15>customers correct.

0:38:56.000 --> 0:38:58.560
<v Speaker 14>We handle and so it's interesting when you mentioned commercial

0:38:58.840 --> 0:39:02.280
<v Speaker 14>private aviations all about that consumer promise and that service level.

0:39:02.360 --> 0:39:05.560
<v Speaker 14>So it's kind of like curb detail and so yes,

0:39:05.640 --> 0:39:08.239
<v Speaker 14>you might be able to replicate in cabin experiences, but

0:39:08.320 --> 0:39:10.759
<v Speaker 14>outside the cabin, getting through like a commercial hub or

0:39:10.760 --> 0:39:13.680
<v Speaker 14>something like that is very different than you know, pulling

0:39:13.760 --> 0:39:15.960
<v Speaker 14>right up to a tail and getting on a private aircraft.

0:39:15.960 --> 0:39:19.560
<v Speaker 14>You really can't emulate that experience, and so it is

0:39:20.480 --> 0:39:23.600
<v Speaker 14>you know, interesting in that regard, But yeah, we're selling

0:39:23.960 --> 0:39:26.200
<v Speaker 14>sort of time manipulation. At the end of the day, right,

0:39:26.239 --> 0:39:28.480
<v Speaker 14>a jet card allows you to everybody runs off the

0:39:28.480 --> 0:39:31.799
<v Speaker 14>same watch, but it allows you privately to manipulate the time.

0:39:32.040 --> 0:39:34.359
<v Speaker 3>What's the most difficult part of your business right now?

0:39:34.520 --> 0:39:36.840
<v Speaker 14>I think the most difficult part of our business is

0:39:37.280 --> 0:39:40.360
<v Speaker 14>we set a really high bar for our consumer standard.

0:39:40.600 --> 0:39:43.000
<v Speaker 14>So it's the service level. It's the you know, getting

0:39:43.040 --> 0:39:45.439
<v Speaker 14>everything right, having all the levers in the row right,

0:39:45.560 --> 0:39:48.680
<v Speaker 14>and making sure you need technology, you need the people,

0:39:48.960 --> 0:39:51.360
<v Speaker 14>and truth be told, you really need the experience. We

0:39:51.400 --> 0:39:53.480
<v Speaker 14>have a deep bench of experience, some people that have

0:39:53.520 --> 0:39:57.200
<v Speaker 14>been here since the beginning with the model. So I

0:39:57.239 --> 0:40:00.360
<v Speaker 14>think that the consumer, especially because it's gotten more pop popular,

0:40:00.640 --> 0:40:03.560
<v Speaker 14>has also a very high expectation, especially because of the

0:40:03.560 --> 0:40:05.680
<v Speaker 14>price point. So you've got to deliver, and if we

0:40:05.719 --> 0:40:08.600
<v Speaker 14>don't actually own that asset, we've got to make sure

0:40:08.640 --> 0:40:11.000
<v Speaker 14>that we're delivering on that service level and tying that

0:40:11.080 --> 0:40:12.440
<v Speaker 14>asset to the consumer.

0:40:12.520 --> 0:40:15.480
<v Speaker 4>Promise safety in this environment, because over the last few

0:40:15.520 --> 0:40:17.520
<v Speaker 4>months there have been a spate of these high profile

0:40:17.680 --> 0:40:20.759
<v Speaker 4>air travel incidents in North America. How do you look

0:40:20.760 --> 0:40:23.600
<v Speaker 4>at incidents like that and how do you make sure

0:40:23.600 --> 0:40:25.320
<v Speaker 4>that the product you provide is safe?

0:40:25.400 --> 0:40:27.840
<v Speaker 14>So I know our product is safe. We invest millions

0:40:27.840 --> 0:40:30.760
<v Speaker 14>of dollars in safety. We have a chief safety Officer,

0:40:30.920 --> 0:40:34.080
<v Speaker 14>Independent Safety Advisory Board. We have an SMS that's a

0:40:34.120 --> 0:40:36.759
<v Speaker 14>safety management system for those that don't know what that is.

0:40:37.040 --> 0:40:40.520
<v Speaker 14>That's very advanced with the FAA, and so at the

0:40:40.600 --> 0:40:43.200
<v Speaker 14>end of the day a lot of times and the

0:40:43.320 --> 0:40:45.319
<v Speaker 14>report is just kind of being worked through in that

0:40:45.360 --> 0:40:49.319
<v Speaker 14>particular regard in that incident. Yeah, the NTSP, it's all

0:40:49.360 --> 0:40:53.239
<v Speaker 14>about like a lot of factors, right, So there's the

0:40:53.280 --> 0:40:56.080
<v Speaker 14>factors we can control, and then there's the factors around you.

0:40:56.120 --> 0:40:58.520
<v Speaker 14>So in that case, you're going to find that it's

0:40:58.719 --> 0:41:01.239
<v Speaker 14>likely that there's some airport things that are happening. There's

0:41:01.280 --> 0:41:03.960
<v Speaker 14>some some glaring and some things like that. It's not

0:41:04.000 --> 0:41:06.480
<v Speaker 14>as obvious as one thinks, but I will tell you

0:41:06.560 --> 0:41:09.720
<v Speaker 14>that we are. You know, we have an incredible safety

0:41:09.760 --> 0:41:13.600
<v Speaker 14>record and we invest heavily in it. And I've always

0:41:13.600 --> 0:41:15.680
<v Speaker 14>been impressed with what we do and how we respond

0:41:15.680 --> 0:41:18.440
<v Speaker 14>and how we react to things, and we open our

0:41:18.560 --> 0:41:22.080
<v Speaker 14>doors up to anybody in that regard. I will tell

0:41:22.120 --> 0:41:24.520
<v Speaker 14>you that everybody talks of a good game about safety

0:41:24.880 --> 0:41:27.439
<v Speaker 14>in aviation, but you really have to put your money

0:41:27.440 --> 0:41:29.400
<v Speaker 14>where your mouth is. It is a big investment, it's

0:41:29.440 --> 0:41:32.400
<v Speaker 14>a big expense, and it's not something you would ever shortcut.

0:41:32.560 --> 0:41:34.080
<v Speaker 3>Andrew, how do you make sense of kind of the

0:41:34.120 --> 0:41:36.520
<v Speaker 3>environment we are? You know, we use words like potentially

0:41:36.560 --> 0:41:42.239
<v Speaker 3>recession and volatility and uncertainty, and you know, the kind

0:41:42.280 --> 0:41:45.319
<v Speaker 3>of world breaking apart in new pieces. How would you

0:41:45.400 --> 0:41:47.880
<v Speaker 3>describe it from what you see, especially as you travel

0:41:47.880 --> 0:41:49.680
<v Speaker 3>around the world and have global customers.

0:41:50.040 --> 0:41:54.160
<v Speaker 14>So it's interesting. In the States, I see still the

0:41:54.280 --> 0:41:57.520
<v Speaker 14>robust demand. Like I said that that we're seeing the

0:41:57.560 --> 0:42:00.680
<v Speaker 14>growth when we see a slow down, and we've seen

0:42:00.719 --> 0:42:03.240
<v Speaker 14>pockets of it over the years. For moments and pauses

0:42:03.280 --> 0:42:05.960
<v Speaker 14>like the beginning of COVID and things like that, you

0:42:06.520 --> 0:42:09.080
<v Speaker 14>tend to see a shift in your customer base, so

0:42:09.120 --> 0:42:11.840
<v Speaker 14>you might lose some volume, but you generally tend to

0:42:11.880 --> 0:42:14.520
<v Speaker 14>have pretty decent flying throughout. We saw it in the

0:42:14.520 --> 0:42:18.120
<v Speaker 14>financial crisis. We actually maintained a whole different segment that flew,

0:42:18.520 --> 0:42:22.760
<v Speaker 14>so there's a resiliency to it. Additionally, our customer base

0:42:23.280 --> 0:42:26.880
<v Speaker 14>tends to get impacted, but impacted different than say somebody

0:42:26.880 --> 0:42:30.160
<v Speaker 14>on your typical main street. So I think we're seeing

0:42:30.800 --> 0:42:33.440
<v Speaker 14>enough flying. In Europe, I see a little softness, to

0:42:33.480 --> 0:42:36.640
<v Speaker 14>be honest with you, inesting, and you know, we're doing

0:42:36.680 --> 0:42:38.839
<v Speaker 14>a lot of investing and a lot of building over there.

0:42:38.960 --> 0:42:41.719
<v Speaker 14>So we're almost counter in some of the regards that

0:42:41.760 --> 0:42:44.520
<v Speaker 14>other people are kind of looking at it differently. We're

0:42:44.719 --> 0:42:47.399
<v Speaker 14>blowing ahead with investments and an investment strategy over there.

0:42:47.480 --> 0:42:48.800
<v Speaker 3>Twenty seconds. Why Europe?

0:42:49.080 --> 0:42:52.560
<v Speaker 14>Why Europe because outside of the United States, the European

0:42:52.680 --> 0:42:55.080
<v Speaker 14>Union is the second biggest private aviation market.

0:42:55.960 --> 0:42:57.120
<v Speaker 3>Sorry I cut you off.

0:42:57.360 --> 0:42:59.320
<v Speaker 4>Remind us how much the jet card is per hour.

0:43:00.080 --> 0:43:02.319
<v Speaker 14>Card average jet card is about two hundred and fifty

0:43:02.360 --> 0:43:05.400
<v Speaker 14>thousand dollars for twenty five hours, and it can be

0:43:05.400 --> 0:43:06.920
<v Speaker 14>a little lower on a light jet. It can be

0:43:07.239 --> 0:43:08.640
<v Speaker 14>significantly higher in a large cab.

0:43:08.760 --> 0:43:11.080
<v Speaker 3>So ten thousand an hour, give or take. Yeah, give

0:43:11.080 --> 0:43:14.840
<v Speaker 3>her take cool stuff. Andrew, thanks so much. Travel safely.

0:43:15.840 --> 0:43:20.080
<v Speaker 3>Andrew Collins, President and Chief executive Officer of Sanchenchet Joining

0:43:20.160 --> 0:43:22.200
<v Speaker 3>us right here in studio. You are listening and watching

0:43:22.239 --> 0:43:23.520
<v Speaker 3>Bloomberg Business Week Daily.

0:43:30.600 --> 0:43:34.759
<v Speaker 1>This is the Bloomberg Business Week Daily Podcast. Listen live

0:43:34.800 --> 0:43:38.040
<v Speaker 1>each weekday starting at two pm Eastern on Applecarplay and

0:43:38.040 --> 0:43:41.080
<v Speaker 1>Android Auto with the Bloomberg Business app. You can also

0:43:41.200 --> 0:43:44.839
<v Speaker 1>listen live on Amazon Alexa from our flagship New York station,

0:43:45.400 --> 0:43:49.719
<v Speaker 1>Just say Alexa play Bloomberg eleven thirty plenty.

0:43:49.440 --> 0:43:51.319
<v Speaker 4>Ahead in our second hour of the weekend edition of

0:43:51.320 --> 0:43:54.520
<v Speaker 4>Bloomberg Business Week, including a New York Times best selling

0:43:54.560 --> 0:43:58.239
<v Speaker 4>author's attempts to unmask the figure behind a bitcoin. Yeah,

0:43:58.239 --> 0:44:01.920
<v Speaker 4>we're talking about Satoshi Nakamoto and it's untouched fortune that

0:44:02.040 --> 0:44:03.280
<v Speaker 4>is waiting to be claimed.

0:44:03.440 --> 0:44:06.719
<v Speaker 3>Plus a crypto tycoon's bold bet to replace the International

0:44:06.800 --> 0:44:11.440
<v Speaker 3>Space Station, and feeling shaken and stirred perhaps as the

0:44:11.480 --> 0:44:14.400
<v Speaker 3>CEO of Craftco talks tariffs and consumer trends in the

0:44:14.520 --> 0:44:15.600
<v Speaker 3>US spirits market.

0:44:15.840 --> 0:44:17.840
<v Speaker 4>All that to come. We begin, though, with the phrase

0:44:18.040 --> 0:44:21.480
<v Speaker 4>chase your dreams. How does one actually go about doing that?

0:44:21.760 --> 0:44:24.560
<v Speaker 4>According to our next guest, it's all about having wild

0:44:24.600 --> 0:44:26.120
<v Speaker 4>amounts of courage.

0:44:26.360 --> 0:44:30.120
<v Speaker 3>Yes, indeed, Jenny Wood spent eighteen years at Google, working

0:44:30.160 --> 0:44:33.160
<v Speaker 3>in a wide variety of roles, including starting the Own

0:44:33.200 --> 0:44:36.279
<v Speaker 3>your Career program at the tech giant. Purpose of that

0:44:36.320 --> 0:44:38.480
<v Speaker 3>program is to help people at Google do their own

0:44:38.520 --> 0:44:41.200
<v Speaker 3>jobs better and even get their next job at the company.

0:44:41.520 --> 0:44:43.560
<v Speaker 3>She took that work, she turned it into a book.

0:44:43.600 --> 0:44:47.880
<v Speaker 3>It's called Wild Courage. It's go after what you want

0:44:47.920 --> 0:44:51.120
<v Speaker 3>and get it. And she joins us here in our

0:44:51.160 --> 0:44:54.359
<v Speaker 3>interactive Broker's Studio. It is good to have you here

0:44:54.400 --> 0:44:57.279
<v Speaker 3>with us. We want to start broadly because the work

0:44:57.400 --> 0:45:00.279
<v Speaker 3>environment is going through some changes and I I think

0:45:00.960 --> 0:45:04.880
<v Speaker 3>you know obviously the political environment, and you know that

0:45:05.040 --> 0:45:07.960
<v Speaker 3>is certainly finding its way into the workforce. How does

0:45:08.000 --> 0:45:10.560
<v Speaker 3>a company kind of find their way through? How do

0:45:10.600 --> 0:45:13.239
<v Speaker 3>they stay true to their employee base, how do they

0:45:13.239 --> 0:45:15.160
<v Speaker 3>stay to the programs that they may be put in

0:45:15.200 --> 0:45:17.640
<v Speaker 3>place over the last five to ten years and believe

0:45:17.680 --> 0:45:21.440
<v Speaker 3>it's important to the company, and yet face a government,

0:45:21.440 --> 0:45:24.560
<v Speaker 3>a federal government and administration that is looking at these

0:45:24.560 --> 0:45:25.640
<v Speaker 3>things very closely.

0:45:25.880 --> 0:45:28.880
<v Speaker 16>Yeah, well, there's no doubt there's tremendous change in the

0:45:28.920 --> 0:45:33.439
<v Speaker 16>workplace and how this is evolving with DEI programs. And

0:45:33.719 --> 0:45:38.640
<v Speaker 16>what's so important about this work and in this book

0:45:38.640 --> 0:45:40.520
<v Speaker 16>Wild Courage go after what you want and get it,

0:45:40.560 --> 0:45:43.040
<v Speaker 16>is that this puts the agency back on you. So

0:45:43.120 --> 0:45:45.920
<v Speaker 16>no matter what's happening that might be outside of your control,

0:45:46.280 --> 0:45:48.440
<v Speaker 16>this puts the agency on you. So right now, think

0:45:48.480 --> 0:45:50.120
<v Speaker 16>of something you want. It could be a goal of

0:45:50.200 --> 0:45:53.439
<v Speaker 16>promotion or raise a relationship even and think about what's

0:45:53.440 --> 0:45:57.000
<v Speaker 16>standing between you and achieving that thing. Well, by the

0:45:57.000 --> 0:45:59.520
<v Speaker 16>time I started working on Wild courage. I trained tens

0:45:59.520 --> 0:46:04.240
<v Speaker 16>of thousands of people directly and directly on success, leadership, influence,

0:46:04.280 --> 0:46:07.360
<v Speaker 16>and the same theme kept coming up their relationship to fear,

0:46:07.719 --> 0:46:11.440
<v Speaker 16>fear of failure, fear of uncertainty, fear of judgment of others,

0:46:11.480 --> 0:46:14.880
<v Speaker 16>and wild courage is the process of feeling that fear

0:46:14.920 --> 0:46:17.840
<v Speaker 16>and taking action anyway. And it's the set of tools

0:46:17.840 --> 0:46:20.040
<v Speaker 16>that help you go after what you want and get it.

0:46:20.239 --> 0:46:23.520
<v Speaker 16>And it's so important right now because we feel like

0:46:23.520 --> 0:46:25.759
<v Speaker 16>we're lacking so much control. There's so much that we

0:46:26.040 --> 0:46:28.279
<v Speaker 16>can't change. But this you can. You can always change

0:46:28.280 --> 0:46:29.439
<v Speaker 16>yourself and push past that fear.

0:46:29.480 --> 0:46:32.000
<v Speaker 3>But Jenny, what if you say, listen, I'm working at

0:46:32.000 --> 0:46:34.000
<v Speaker 3>this company. I love this company. I've been here for

0:46:34.040 --> 0:46:36.160
<v Speaker 3>several years, love it. And then all of a sudden

0:46:36.160 --> 0:46:40.000
<v Speaker 3>they're like, hey, folks, these DEI initiatives, we're not going

0:46:40.040 --> 0:46:43.240
<v Speaker 3>to do anymore. We're gonna like move away from these things.

0:46:43.520 --> 0:46:45.560
<v Speaker 3>Like you talk about having no fear, Like do you

0:46:45.640 --> 0:46:48.080
<v Speaker 3>go to your management, does the employee base do we

0:46:48.120 --> 0:46:51.040
<v Speaker 3>anticipate that they kind of step up and take notice

0:46:51.360 --> 0:46:53.760
<v Speaker 3>and say, wait a minute, folks, this isn't the culture

0:46:53.800 --> 0:46:56.200
<v Speaker 3>we've had. I don't want to work here anymore. Do

0:46:56.280 --> 0:46:58.840
<v Speaker 3>you anticipate that we might see employee bases kind of

0:46:58.840 --> 0:46:59.439
<v Speaker 3>fighting back.

0:46:59.640 --> 0:47:02.319
<v Speaker 16>Yeah, Well, I think we will see a shift for sure,

0:47:02.680 --> 0:47:04.799
<v Speaker 16>And I think as a shift, and what I think

0:47:04.840 --> 0:47:07.319
<v Speaker 16>we'll see a shift in how people feel and how

0:47:07.320 --> 0:47:09.680
<v Speaker 16>people feel a sense of what this company provides or

0:47:09.680 --> 0:47:12.640
<v Speaker 16>what you know is part of the culture or part

0:47:12.719 --> 0:47:16.360
<v Speaker 16>of what they expect of any kind of DEI programs

0:47:16.480 --> 0:47:22.040
<v Speaker 16>or any sort of expected resources, or you know.

0:47:22.239 --> 0:47:23.440
<v Speaker 3>A shift away, a shift.

0:47:23.640 --> 0:47:25.879
<v Speaker 16>Well, I think that I think that if these we're

0:47:25.880 --> 0:47:27.840
<v Speaker 16>already starting to see the shifts, right, we just mentioned

0:47:27.840 --> 0:47:30.360
<v Speaker 16>some of them already, with people change, changing language, and

0:47:30.440 --> 0:47:33.719
<v Speaker 16>so I think people will rise to the occasion again,

0:47:33.760 --> 0:47:37.120
<v Speaker 16>start taking agency and start finding their own ways to

0:47:37.160 --> 0:47:39.080
<v Speaker 16>learn and grow because a lot of these DEI programs

0:47:39.120 --> 0:47:41.880
<v Speaker 16>are helping with communication, they're helping with confidence, they're helping

0:47:41.960 --> 0:47:45.040
<v Speaker 16>level the playing field, and that's what I try to

0:47:45.080 --> 0:47:47.200
<v Speaker 16>do in Wild Courage. So it's almost a perfect time

0:47:47.239 --> 0:47:49.040
<v Speaker 16>to be bringing this this work to the world, which

0:47:49.080 --> 0:47:50.600
<v Speaker 16>is very different than the work I did at Google,

0:47:50.640 --> 0:47:53.560
<v Speaker 16>but so much more exciting and energizing because it covered

0:47:53.600 --> 0:47:54.880
<v Speaker 16>these nine sizzily traits.

0:47:55.120 --> 0:47:56.880
<v Speaker 4>Well, let's talk about some of those traits, because there

0:47:56.880 --> 0:47:58.719
<v Speaker 4>are some traits in here that I think people would

0:47:58.800 --> 0:48:01.440
<v Speaker 4>be surprised to hear. Yeah, in this type of book.

0:48:01.680 --> 0:48:06.400
<v Speaker 4>For example, manipulative, you argue that people have to be manipulative,

0:48:06.400 --> 0:48:08.279
<v Speaker 4>They have to learn how to be manipulative to have

0:48:08.360 --> 0:48:09.640
<v Speaker 4>this wild courage. What do you mean?

0:48:09.920 --> 0:48:13.760
<v Speaker 16>Yeah, so I'm reclaiming language here. These are nine traits

0:48:13.840 --> 0:48:21.080
<v Speaker 16>that raise eyebrows. Right, weird, selfish, shameless, nosey, obsessed, brutal, manipulative, reckless, bossy.

0:48:21.680 --> 0:48:23.880
<v Speaker 16>But you know, we fear, we live in fear that

0:48:23.920 --> 0:48:26.000
<v Speaker 16>people might call us one of these traits, and so

0:48:26.120 --> 0:48:28.799
<v Speaker 16>it prevents us from taking action, from being bold and

0:48:28.840 --> 0:48:31.640
<v Speaker 16>going after what we want. And so when we reclaim them,

0:48:31.640 --> 0:48:34.120
<v Speaker 16>we could think of manipulative not in the traditional sense,

0:48:34.160 --> 0:48:37.120
<v Speaker 16>but more in a sense of the courage to have

0:48:37.280 --> 0:48:42.040
<v Speaker 16>influence and build lasting relationships. Because whether you're selling a product,

0:48:42.400 --> 0:48:45.480
<v Speaker 16>a program, or frankly, yourself, your ability to win friends

0:48:45.480 --> 0:48:48.680
<v Speaker 16>and allies and partners is all about mutual benefit. And

0:48:48.719 --> 0:48:50.120
<v Speaker 16>that's where I want people to lean in.

0:48:50.239 --> 0:48:52.000
<v Speaker 4>Well, it's not just the workplace. You talk about it

0:48:52.000 --> 0:48:55.600
<v Speaker 4>from a personal perspective too. Your husband, John, Yeah, how

0:48:55.640 --> 0:48:57.600
<v Speaker 4>you met him? Yeah, talk about.

0:48:57.400 --> 0:49:00.759
<v Speaker 16>That So it's twenty eleven. I'm right the subway home

0:49:00.760 --> 0:49:03.879
<v Speaker 16>from work, the sea train, and about twenty feet away

0:49:03.920 --> 0:49:08.120
<v Speaker 16>from me stands this really gorgeous guy, beautiful blue eyes,

0:49:08.239 --> 0:49:11.160
<v Speaker 16>thick brown, wavy hair, and I want to talk to him,

0:49:11.160 --> 0:49:14.279
<v Speaker 16>but something holds me back. Fear of failure, what if

0:49:14.320 --> 0:49:18.240
<v Speaker 16>he's a convicted felon, Fear of uncertainty, what if he's married.

0:49:18.440 --> 0:49:21.120
<v Speaker 16>Fear of judgment? Right, what if a hundred people stare

0:49:21.120 --> 0:49:23.520
<v Speaker 16>at me on this packed train, the same three fears

0:49:23.520 --> 0:49:25.640
<v Speaker 16>that I hope wild courage helps people push through.

0:49:26.120 --> 0:49:26.799
<v Speaker 7>So I.

0:49:29.160 --> 0:49:32.040
<v Speaker 16>You know, I'm a confident Google employee on the outside,

0:49:32.040 --> 0:49:34.440
<v Speaker 16>but I'm scared and timid on the inside. So I

0:49:34.520 --> 0:49:37.200
<v Speaker 16>do nothing as the train passes stop after stop after stop,

0:49:37.360 --> 0:49:39.920
<v Speaker 16>and frankly, as life passes me by. But I make

0:49:39.920 --> 0:49:41.680
<v Speaker 16>a deal with the universe. I say, if he gets

0:49:41.680 --> 0:49:43.560
<v Speaker 16>off at my stop, then maybe I'll try to strike

0:49:43.640 --> 0:49:46.480
<v Speaker 16>up a conversation with him, and if not, then say love.

0:49:46.840 --> 0:49:49.000
<v Speaker 16>He gets off at the next stop, fifty ninth Street,

0:49:49.000 --> 0:49:51.840
<v Speaker 16>that is not my stop, And then all of a sudden,

0:49:51.920 --> 0:49:55.520
<v Speaker 16>I feel this wave of wild courage wash over me

0:49:55.600 --> 0:49:59.160
<v Speaker 16>and practically push me off the subway, and I catch

0:49:59.239 --> 0:50:01.160
<v Speaker 16>up with him, have him on the shoulder. I say,

0:50:01.200 --> 0:50:04.880
<v Speaker 16>excuse me, I'm sorry to bother you. You're wearing gloves, so

0:50:04.960 --> 0:50:07.520
<v Speaker 16>I can't tell if you're wearing a wedding ring. But

0:50:07.600 --> 0:50:09.640
<v Speaker 16>in the event that you're not married, you were on

0:50:09.680 --> 0:50:11.799
<v Speaker 16>my subway and I thought you were cute. Any chance

0:50:11.840 --> 0:50:14.400
<v Speaker 16>I could give you my business card? He calls the

0:50:14.400 --> 0:50:17.359
<v Speaker 16>next day, We go out. A week later, three years later,

0:50:17.360 --> 0:50:19.799
<v Speaker 16>we're getting married. And we've now been married happily for

0:50:19.960 --> 0:50:24.040
<v Speaker 16>eleven years, with two great little hooligans each of seventy

0:50:24.160 --> 0:50:25.720
<v Speaker 16>nine already you Noah, I'm.

0:50:25.600 --> 0:50:28.120
<v Speaker 3>Just gonna say that, for those of us who live

0:50:28.160 --> 0:50:31.000
<v Speaker 3>in love in New York, it's very easy that that

0:50:31.120 --> 0:50:33.359
<v Speaker 3>story could have been where he called the conductor or

0:50:33.400 --> 0:50:34.400
<v Speaker 3>the police.

0:50:39.360 --> 0:50:39.759
<v Speaker 9>Had up.

0:50:39.920 --> 0:50:40.560
<v Speaker 2>I should say.

0:50:40.960 --> 0:50:44.040
<v Speaker 16>I'm not saying wild. Courage works every time. I mean,

0:50:44.080 --> 0:50:46.160
<v Speaker 16>you know, we talked to I listen.

0:50:45.920 --> 0:50:48.080
<v Speaker 3>To this, and I'm just saying, well, wait a minute,

0:50:48.400 --> 0:50:51.520
<v Speaker 3>no offense. Yeah, but I still think that there's differences

0:50:51.600 --> 0:50:54.320
<v Speaker 3>for men and women with some of these traits. Yeah,

0:50:54.360 --> 0:50:55.279
<v Speaker 3>so help me out here.

0:50:55.520 --> 0:50:55.759
<v Speaker 2>Yeah.

0:50:55.800 --> 0:50:58.240
<v Speaker 16>Well, I just had this beautiful home coming back to Google.

0:50:58.400 --> 0:51:01.960
<v Speaker 16>I just gave a keynote at Google and someone did ask, well, like,

0:51:02.040 --> 0:51:04.879
<v Speaker 16>how does this you know relate to women versus men?

0:51:04.960 --> 0:51:08.040
<v Speaker 16>And these labels can get very gendered, especially some of them,

0:51:08.280 --> 0:51:12.359
<v Speaker 16>uh shameless or manipulative or bossy, right or nosey. These

0:51:12.360 --> 0:51:16.120
<v Speaker 16>are some that sometimes are labeled more toward women versus men,

0:51:16.239 --> 0:51:19.960
<v Speaker 16>But the underlying principles of wild courage are applicable for anybody,

0:51:20.000 --> 0:51:23.040
<v Speaker 16>whether you're an employee or an entrepreneur, male female, born

0:51:23.080 --> 0:51:26.680
<v Speaker 16>in Salth Paulo or Tokyo or New York, because the

0:51:26.800 --> 0:51:29.359
<v Speaker 16>root of it all is the courage to push past

0:51:29.400 --> 0:51:30.640
<v Speaker 16>that fear to chase what you want.

0:51:30.960 --> 0:51:38.319
<v Speaker 4>Which ones do you think are gendered? Bossy, bossy? I

0:51:38.320 --> 0:51:40.480
<v Speaker 4>feel like women often get called bossy and men often

0:51:40.480 --> 0:51:41.400
<v Speaker 4>don't get called bossy.

0:51:41.560 --> 0:51:43.600
<v Speaker 16>Yeah. I've never heard a man called BOSSI I've heard

0:51:43.600 --> 0:51:49.600
<v Speaker 16>a man called direct and a strong leader and confident.

0:51:51.200 --> 0:51:53.680
<v Speaker 3>Oh yeah, well I think I think I hate I,

0:51:54.239 --> 0:51:57.600
<v Speaker 3>but I think it let it go already rise with

0:51:58.000 --> 0:51:59.120
<v Speaker 3>you know he's going after what he wants.

0:51:59.200 --> 0:52:03.759
<v Speaker 16>Yeah, he's determined, he's going after opportunities. He's strategic.

0:52:04.120 --> 0:52:04.319
<v Speaker 14>Right.

0:52:04.360 --> 0:52:07.560
<v Speaker 16>A woman is manipulative, a man is strategic. A woman

0:52:07.760 --> 0:52:11.080
<v Speaker 16>is a bossy. Man is you know? Digital?

0:52:11.120 --> 0:52:12.800
<v Speaker 4>So do you think men and women have to approach

0:52:12.800 --> 0:52:13.360
<v Speaker 4>this differently.

0:52:13.680 --> 0:52:17.560
<v Speaker 16>Well, I think that it's interesting you asked that. In

0:52:17.640 --> 0:52:21.320
<v Speaker 16>each trait, each chapter, I share what are called trait traps,

0:52:21.440 --> 0:52:24.040
<v Speaker 16>right when you take a trait too far and you're

0:52:24.080 --> 0:52:28.200
<v Speaker 16>classically manipulative or classically selfish. Again, selfish is the courage

0:52:28.200 --> 0:52:31.520
<v Speaker 16>to stand up for what you want. Shameless is the

0:52:31.560 --> 0:52:34.000
<v Speaker 16>courage to stand behind your efforts and abilities. Well, because

0:52:34.000 --> 0:52:35.919
<v Speaker 16>this can be harder for women to toe that line

0:52:35.960 --> 0:52:38.280
<v Speaker 16>because of things like the double bind. Right, we're supposed

0:52:38.280 --> 0:52:40.120
<v Speaker 16>to be sweet and nice, but we're also in a

0:52:40.160 --> 0:52:44.120
<v Speaker 16>workplace want to be direct and confident and competent. So

0:52:44.200 --> 0:52:46.800
<v Speaker 16>I think that women are probably going to be perceived

0:52:46.800 --> 0:52:49.520
<v Speaker 16>as falling into these trait traps more often than men,

0:52:49.640 --> 0:52:52.040
<v Speaker 16>just because the expectations of women can be different. But

0:52:52.080 --> 0:52:54.000
<v Speaker 16>it really does run the gamut. It depends on the person,

0:52:54.000 --> 0:52:55.920
<v Speaker 16>depends on their personality, depends on the environment.

0:52:56.080 --> 0:52:58.399
<v Speaker 3>I love this too, because you do provide a lot

0:52:58.440 --> 0:53:01.800
<v Speaker 3>of context around each of them. These words are these approaches,

0:53:01.840 --> 0:53:04.319
<v Speaker 3>but you say power grows through proximity, get adjacent to it,

0:53:04.360 --> 0:53:07.120
<v Speaker 3>rub shoulders with the elite, listen, pay attention, be seen.

0:53:07.520 --> 0:53:10.719
<v Speaker 3>Few people to know for people to know you, they

0:53:10.719 --> 0:53:13.080
<v Speaker 3>first have to recognize you. To be visible, be pressent

0:53:13.600 --> 0:53:16.279
<v Speaker 3>next to you. Exactly, I'm going.

0:53:16.280 --> 0:53:16.920
<v Speaker 16>To sit next to you.

0:53:17.120 --> 0:53:21.400
<v Speaker 3>Everybody stops at you. But what's the balance between being

0:53:21.560 --> 0:53:24.600
<v Speaker 3>noticed and being annoying? Because because someone who is a

0:53:24.600 --> 0:53:27.160
<v Speaker 3>squeaky wheel constantly, I think it's safe to say that

0:53:27.200 --> 0:53:30.640
<v Speaker 3>people sometimes they don't, they start to ignore you. Sometimes

0:53:30.680 --> 0:53:33.480
<v Speaker 3>they they listen because they're like, enough already, let's just

0:53:33.480 --> 0:53:34.399
<v Speaker 3>do what this person wants.

0:53:34.440 --> 0:53:37.200
<v Speaker 16>So here's where I like to challenge people. You might

0:53:37.280 --> 0:53:39.760
<v Speaker 16>know some people in your life who are that obnoxious,

0:53:39.840 --> 0:53:42.120
<v Speaker 16>over the top, too much squeaky wheel.

0:53:42.160 --> 0:53:46.680
<v Speaker 3>We're immediate, that never happens, right, But actually maybe maybe

0:53:46.719 --> 0:53:47.560
<v Speaker 3>you're actually.

0:53:47.239 --> 0:53:49.400
<v Speaker 16>Most of us are normal. Well right, okay, so you

0:53:49.560 --> 0:53:50.160
<v Speaker 16>just sort.

0:53:49.920 --> 0:53:51.239
<v Speaker 3>Of shared it right there.

0:53:51.520 --> 0:53:52.320
<v Speaker 14>You go ahead.

0:53:52.400 --> 0:53:54.880
<v Speaker 4>Well, I'm saying if you're saying you're the normal one, Carol,

0:53:54.920 --> 0:53:57.520
<v Speaker 4>if you're saying we're normal, we're normal, We're not normal.

0:53:57.520 --> 0:53:59.120
<v Speaker 3>We're not normal, that's a probably bad word.

0:53:59.680 --> 0:54:03.760
<v Speaker 16>Go ahead, outside of media, think of twenty people, friends

0:54:03.760 --> 0:54:07.840
<v Speaker 16>from colleague, former colleagues. My hunch is that the majority

0:54:07.880 --> 0:54:10.080
<v Speaker 16>of them, you think, need to dial it up and

0:54:10.160 --> 0:54:13.480
<v Speaker 16>kick their imposter syndrome to the curb, or be more confident,

0:54:13.560 --> 0:54:15.040
<v Speaker 16>or ask for what they want. It's like the advice

0:54:15.040 --> 0:54:17.279
<v Speaker 16>you'd give to a friend, like, no, your company laid

0:54:17.280 --> 0:54:19.719
<v Speaker 16>off three people and now you're doing the job of them,

0:54:19.960 --> 0:54:22.040
<v Speaker 16>and they've given you no more money and no raise

0:54:22.080 --> 0:54:24.759
<v Speaker 16>and no promotion and no different title. You'd say, well,

0:54:24.760 --> 0:54:26.719
<v Speaker 16>go ask your boss for what you need a new

0:54:26.760 --> 0:54:29.799
<v Speaker 16>title and a twenty percent raise. But we fail to

0:54:29.840 --> 0:54:32.480
<v Speaker 16>do that ourselves. So it's almost like wild courage is

0:54:32.520 --> 0:54:34.279
<v Speaker 16>the advice you give to your friend, but that you

0:54:34.320 --> 0:54:35.640
<v Speaker 16>struggle to give to yourself.

0:54:35.680 --> 0:54:37.200
<v Speaker 3>So what if you ask, you have the courage you

0:54:37.239 --> 0:54:38.520
<v Speaker 3>ask and they're like, nope.

0:54:38.280 --> 0:54:41.120
<v Speaker 16>This happened to me. So I was doing a lot

0:54:41.160 --> 0:54:43.399
<v Speaker 16>of asking about this book, people helping me promote it,

0:54:43.600 --> 0:54:45.560
<v Speaker 16>and some people ghosted me, some people just gave me

0:54:45.600 --> 0:54:48.439
<v Speaker 16>a blatant no, and some people in a really harsh way,

0:54:48.600 --> 0:54:51.000
<v Speaker 16>and you just have to push through it. It's spine straightening.

0:54:51.200 --> 0:54:53.480
<v Speaker 16>It's part of being reckless and taking risks and airing

0:54:53.520 --> 0:54:55.200
<v Speaker 16>on the side of action, and that makes you better

0:54:55.239 --> 0:54:55.799
<v Speaker 16>over time.

0:54:56.080 --> 0:54:58.240
<v Speaker 3>Good stuff interesting, by the way, I think you're normal.

0:54:59.400 --> 0:54:59.799
<v Speaker 4>I don't know.

0:55:00.280 --> 0:55:01.360
<v Speaker 2>We'll chat to read it.

0:55:01.440 --> 0:55:02.879
<v Speaker 16>That chapter one is weird, so.

0:55:05.200 --> 0:55:05.920
<v Speaker 4>I'm not normal.

0:55:07.160 --> 0:55:09.120
<v Speaker 3>Jenny, thank you so much. Yes is about good luck

0:55:09.120 --> 0:55:11.160
<v Speaker 3>with the book. Jenny Wood print book is out today.

0:55:11.160 --> 0:55:13.480
<v Speaker 3>It's called Wild Courage. Go after what you want and

0:55:13.600 --> 0:55:14.000
<v Speaker 3>get it.

0:55:15.520 --> 0:55:19.399
<v Speaker 1>You're listening to the Bloomberg Business Week Daily Podcast. Catch

0:55:19.480 --> 0:55:22.640
<v Speaker 1>us live weekday afternoons from two to five eastering. Listen

0:55:22.680 --> 0:55:26.280
<v Speaker 1>on Apple Karplay and Android Auto with the Bloomberg Business app,

0:55:26.440 --> 0:55:28.120
<v Speaker 1>or watch us live on YouTube.

0:55:29.400 --> 0:55:34.680
<v Speaker 4>There's perhaps no greater mystery in the world of cryptocurrency

0:55:35.120 --> 0:55:38.799
<v Speaker 4>then the identity of one Satoshi Nakamoto. Is it one?

0:55:38.840 --> 0:55:40.160
<v Speaker 4>Is it a man? Is it a woman? Is it

0:55:40.200 --> 0:55:44.000
<v Speaker 4>even a person? That's because Satoshi Nakamoto is widely seen

0:55:44.040 --> 0:55:46.759
<v Speaker 4>as the creator of bitcoin, and it's thought that his

0:55:47.040 --> 0:55:50.279
<v Speaker 4>or her there bitcoin wallet contains up to one point

0:55:50.400 --> 0:55:52.520
<v Speaker 4>one million coins, which yes, could be worth somewhere in

0:55:52.520 --> 0:55:56.399
<v Speaker 4>the neighborhood of one hundred billion dollars. Benjamin Wallace may

0:55:56.440 --> 0:55:59.600
<v Speaker 4>have found some answers. He's been looking for Satoshi all

0:55:59.640 --> 0:56:02.120
<v Speaker 4>the way back to twenty eleven, and he's the author

0:56:02.160 --> 0:56:05.720
<v Speaker 4>of a new book, The Mysterious Mister Nakamoto, a fifteen

0:56:05.800 --> 0:56:09.720
<v Speaker 4>year quest to unmask the secret genius behind crypto. Benjamin

0:56:09.760 --> 0:56:11.400
<v Speaker 4>also the author of the New York Times bestseller The

0:56:11.440 --> 0:56:14.120
<v Speaker 4>Billionaires Vinegar, and he's written for New York Vanity, fair Wired,

0:56:14.120 --> 0:56:18.080
<v Speaker 4>and more. He joins us from New Jersey. So did

0:56:18.160 --> 0:56:20.800
<v Speaker 4>you find Satoshi Nakamoto? Benjamin?

0:56:21.200 --> 0:56:25.560
<v Speaker 17>Thanks for having me. Did I find Satoshi? I found

0:56:25.880 --> 0:56:29.440
<v Speaker 17>many Satoshi's. I don't land on a mathematical proof of

0:56:30.000 --> 0:56:32.400
<v Speaker 17>a single name that you can point to, but I

0:56:32.480 --> 0:56:36.239
<v Speaker 17>explore a lot of candidates very thoroughly, and I think

0:56:36.280 --> 0:56:40.720
<v Speaker 17>you finished the book able to draw your own conclusions.

0:56:41.200 --> 0:56:42.719
<v Speaker 4>And I look at the group possibility.

0:56:42.760 --> 0:56:45.160
<v Speaker 17>I look at the possibility that it came out of

0:56:45.239 --> 0:56:48.319
<v Speaker 17>the NSA. I look at the possibility that it could be,

0:56:48.760 --> 0:56:51.279
<v Speaker 17>you know, an old sort of cryptographer from the nineties,

0:56:51.480 --> 0:56:54.520
<v Speaker 17>or someone much newer on the scene who no one's

0:56:54.560 --> 0:56:55.040
<v Speaker 17>ever heard of.

0:56:55.400 --> 0:56:57.840
<v Speaker 4>Which one do you think it is? Of all of those?

0:56:58.200 --> 0:57:00.680
<v Speaker 17>This is going to be unsatisfying, But I I really

0:57:01.880 --> 0:57:05.920
<v Speaker 17>there's a few maybe favored theories, and okay. One of

0:57:05.960 --> 0:57:12.360
<v Speaker 17>them is a beloved no longer with us cipher punk

0:57:12.520 --> 0:57:15.960
<v Speaker 17>as they called them, named how Finnie, who was the

0:57:16.080 --> 0:57:19.480
<v Speaker 17>very first person to transact with Satoshi Nakamoto on the

0:57:19.760 --> 0:57:27.640
<v Speaker 17>Bitcoin network. Another is an obscure cipher punk who is

0:57:27.680 --> 0:57:30.000
<v Speaker 17>sort of a recluse, who lives in Australia, who has

0:57:30.040 --> 0:57:34.800
<v Speaker 17>not been focused on previously, and who, unlike how Finni is,

0:57:34.800 --> 0:57:36.600
<v Speaker 17>is sort of on the other end of the spectrum

0:57:36.640 --> 0:57:37.640
<v Speaker 17>in terms of.

0:57:39.240 --> 0:57:39.880
<v Speaker 4>Likability.

0:57:40.000 --> 0:57:41.680
<v Speaker 17>Let's say, so he would be kind of a shocking

0:57:41.720 --> 0:57:46.600
<v Speaker 17>Satoshi because he's not the benevolent god that bitcoiners like

0:57:46.680 --> 0:57:48.080
<v Speaker 17>to imagine Satoshi must be.

0:57:48.440 --> 0:57:49.640
<v Speaker 4>That would be James A. Donald.

0:57:49.880 --> 0:57:50.640
<v Speaker 17>That would be James A.

0:57:50.720 --> 0:57:51.520
<v Speaker 8>Donald exactly.

0:57:51.720 --> 0:57:54.320
<v Speaker 4>Do you think that Satoshi is an individual or do

0:57:54.320 --> 0:57:55.800
<v Speaker 4>you think Satoshi's a group.

0:57:56.400 --> 0:57:58.680
<v Speaker 17>I think that if Satoshi is a group, then that

0:57:58.720 --> 0:58:03.360
<v Speaker 17>would actually point towards potentially an intelligence organization being the

0:58:03.400 --> 0:58:07.440
<v Speaker 17>source of bitcoin, because outside of intelligence organizations, where obviously

0:58:07.480 --> 0:58:10.520
<v Speaker 17>groups or groups hold secrets all the time that do

0:58:10.600 --> 0:58:14.720
<v Speaker 17>not leak. Outside of those agencies, it's almost impossible for

0:58:14.760 --> 0:58:18.200
<v Speaker 17>group secrets to remain secret. And you know, seventeen years

0:58:18.240 --> 0:58:21.800
<v Speaker 17>after Satocian Akimoto first came on the scene and announced bitcoin,

0:58:22.520 --> 0:58:24.960
<v Speaker 17>no one has come forward to say, oh, yeah, you know,

0:58:25.040 --> 0:58:28.240
<v Speaker 17>my ex husband invented it, or my ex business partner

0:58:28.280 --> 0:58:31.560
<v Speaker 17>invented it, or my estranged sibling invented it. And this

0:58:31.640 --> 0:58:34.080
<v Speaker 17>is just I find it very unlikely that a group

0:58:34.080 --> 0:58:34.960
<v Speaker 17>could hold the secret.

0:58:35.240 --> 0:58:39.640
<v Speaker 3>Okay, so this may be blasphemous, but our blasphemy. Why

0:58:39.760 --> 0:58:44.160
<v Speaker 3>does it matter that we figure out veentamin his identity.

0:58:44.720 --> 0:58:47.080
<v Speaker 17>Well know, what you're saying is the opposite of blasphemy.

0:58:47.160 --> 0:58:51.040
<v Speaker 17>My saying it matters is the blasphemy. Like bitcoiners will

0:58:51.040 --> 0:58:53.240
<v Speaker 17>tell you that the world should not know who Satocin

0:58:53.280 --> 0:58:55.680
<v Speaker 17>Akamoto is. I have two answers to that. One is

0:58:55.720 --> 0:58:58.040
<v Speaker 17>that I think we've all seen recently how the richest

0:58:58.040 --> 0:59:00.640
<v Speaker 17>person in the world can affect a lot of people's

0:59:00.680 --> 0:59:05.080
<v Speaker 17>lives other than themselves. And Satoshi Nakamoto right now with

0:59:05.200 --> 0:59:07.840
<v Speaker 17>one point one million bitcoins would be in the twenty

0:59:07.960 --> 0:59:10.320
<v Speaker 17>richest people in the world, and Bitcoin would only have

0:59:10.440 --> 0:59:12.880
<v Speaker 17>to go up, you know, by a multiple of two

0:59:13.000 --> 0:59:15.960
<v Speaker 17>or three to suddenly make Satoshi Nakamota the richest person

0:59:15.960 --> 0:59:18.120
<v Speaker 17>in the world. So that's one reason. The other reason

0:59:18.240 --> 0:59:21.800
<v Speaker 17>is until we know definitively who Satoshi Nakamoto is and

0:59:21.840 --> 0:59:25.800
<v Speaker 17>what their agenda and intentions are, we cannot assume that

0:59:25.880 --> 0:59:29.800
<v Speaker 17>they are, you know, ones that everyone would like. Let's

0:59:29.800 --> 0:59:32.479
<v Speaker 17>say it turned out that Satoshi Nakamoto is a plan

0:59:32.560 --> 0:59:35.600
<v Speaker 17>by the Chinese Communist Party to destabilize the dollar. Should

0:59:35.680 --> 0:59:38.280
<v Speaker 17>we just leave them alone and defer to their wish

0:59:38.320 --> 0:59:39.320
<v Speaker 17>for anonymity?

0:59:39.360 --> 0:59:42.680
<v Speaker 4>Can you remind everybody why the origin of bitcoin is

0:59:42.680 --> 0:59:43.920
<v Speaker 4>associated with Satoshi?

0:59:44.400 --> 0:59:44.680
<v Speaker 7>Sure?

0:59:44.760 --> 0:59:48.000
<v Speaker 17>So, the way bitcoin was first announced was on this

0:59:48.120 --> 0:59:53.280
<v Speaker 17>kind of obscure cryptography list serve or message board by

0:59:53.360 --> 0:59:56.760
<v Speaker 17>someone using the name Satoshi Nakamoto. And on that message board,

0:59:56.760 --> 0:59:59.200
<v Speaker 17>no one had ever heard this name, but they just

0:59:59.240 --> 1:00:01.280
<v Speaker 17>assumed it was one they'd never heard of, or it

1:00:01.320 --> 1:00:06.080
<v Speaker 17>was an Internet alias. And then eventually that same person

1:00:06.200 --> 1:00:09.440
<v Speaker 17>or alias launched the bitcoin software onto the Internet.

1:00:09.640 --> 1:00:11.680
<v Speaker 3>You know, it's just kind of interesting, Tim, and I

1:00:11.720 --> 1:00:15.880
<v Speaker 3>have so many interviews on the world of crypto and

1:00:15.920 --> 1:00:20.160
<v Speaker 3>people so convinced that this is the way forward, and

1:00:20.240 --> 1:00:22.240
<v Speaker 3>yet there's just so many questions. And I think part

1:00:22.240 --> 1:00:24.880
<v Speaker 3>of the mystique right of digital currencies is that there

1:00:24.960 --> 1:00:28.480
<v Speaker 3>is this mystique that we don't necessarily who started it,

1:00:28.520 --> 1:00:33.040
<v Speaker 3>and you know, it's kind of outside the traditional financial infrastructure.

1:00:33.400 --> 1:00:37.160
<v Speaker 3>How do you see, you know, since you started writing

1:00:37.720 --> 1:00:42.320
<v Speaker 3>and wired your first feature on bitcoin twenty eleven, many

1:00:42.400 --> 1:00:46.439
<v Speaker 3>years ago, now, at this point, how do you think

1:00:46.480 --> 1:00:49.720
<v Speaker 3>about the digital world, the digital currency world, today.

1:00:50.160 --> 1:00:50.400
<v Speaker 7>Sure.

1:00:50.400 --> 1:00:53.520
<v Speaker 17>Well, first, I'd also say the anonymity or pseudonymity and

1:00:53.640 --> 1:00:57.000
<v Speaker 17>unknowness of Satoshi I think has been an incredible marketing

1:00:57.080 --> 1:00:59.560
<v Speaker 17>coup for Bitcoin because it's very on brand. The whole

1:00:59.600 --> 1:01:03.280
<v Speaker 17>idea that bitcoin has no leader fits perfectly with the

1:01:03.280 --> 1:01:07.000
<v Speaker 17>idea that we don't know who the leader is the

1:01:07.040 --> 1:01:10.800
<v Speaker 17>crypto world in general, in the digital currency world in general,

1:01:10.840 --> 1:01:14.280
<v Speaker 17>today I think of as quite far removed from where

1:01:14.320 --> 1:01:17.400
<v Speaker 17>it started. I mean, it began as a sort of

1:01:17.440 --> 1:01:22.560
<v Speaker 17>libertarian friendly project just with Bitcoin. Now there's something like

1:01:22.720 --> 1:01:27.880
<v Speaker 17>over according to coinbase, over eleven thousand different cryptocurrencies. Obviously,

1:01:28.120 --> 1:01:33.600
<v Speaker 17>crypto broadly has a fairly checkered reputation because of all

1:01:33.640 --> 1:01:36.800
<v Speaker 17>the scamminess over the years with some of the especially

1:01:36.800 --> 1:01:43.120
<v Speaker 17>the non bitcoin cryptocurrencies. But I continue to think it's

1:01:43.160 --> 1:01:47.360
<v Speaker 17>an extremely fascinating and promising technology that may just not

1:01:47.440 --> 1:01:50.480
<v Speaker 17>have found its killer use case yet. I mean, AI

1:01:50.640 --> 1:01:54.439
<v Speaker 17>started in the nineteen fifties. For decades people assumed, since

1:01:54.480 --> 1:01:56.480
<v Speaker 17>nothing has happened with it yet, nothing is going to

1:01:56.520 --> 1:01:59.920
<v Speaker 17>happen with it that is consequential. And obviously we now

1:02:00.080 --> 1:02:03.680
<v Speaker 17>know AI is extremely consequential, and I think it's entirely

1:02:03.680 --> 1:02:06.560
<v Speaker 17>possible something similar could happen with bitcoin and crypto.

1:02:06.960 --> 1:02:09.040
<v Speaker 3>All right, we unfortunately have to leave it there, but Benjamin,

1:02:09.080 --> 1:02:11.280
<v Speaker 3>we hope you'll come back real soon so that we

1:02:11.320 --> 1:02:14.360
<v Speaker 3>can continue this conversation because it's really fascinating when your

1:02:14.400 --> 1:02:19.080
<v Speaker 3>take on it. In particular, Benjamin Wallace, thank you. His

1:02:19.160 --> 1:02:22.520
<v Speaker 3>new book is The Mysterious Mister Nakamoto, A fifteen year

1:02:22.600 --> 1:02:26.800
<v Speaker 3>quest to unmask the secret genius behind crypto. Joining us

1:02:26.840 --> 1:02:29.160
<v Speaker 3>there in New Jersey.

1:02:29.040 --> 1:02:33.040
<v Speaker 2>You're listening to the Bloomberg Business Weekdaily Podcast. Catch us

1:02:33.080 --> 1:02:36.560
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

1:02:36.560 --> 1:02:40.160
<v Speaker 2>on Applecarplay and Android Auto with the Bloomberg Business app,

1:02:40.280 --> 1:02:42.120
<v Speaker 2>or watch us live on YouTube.

1:02:42.880 --> 1:02:46.200
<v Speaker 3>From Bitcoin's mysterious origins to the billionaire who made us

1:02:46.240 --> 1:02:49.800
<v Speaker 3>fortune in cryptocurrency and is now headed for outer.

1:02:49.640 --> 1:02:53.880
<v Speaker 4>Space, Jed michaeleb is the sole financial backer of vast Space.

1:02:54.360 --> 1:02:57.240
<v Speaker 4>It's a startup aiming to build the world's first commercial

1:02:57.280 --> 1:03:01.000
<v Speaker 4>space station. Writing about Jeb in his cosmic ambitions is

1:03:01.040 --> 1:03:05.000
<v Speaker 4>Bloomberg News North America Industrials and Transport reporter Kyle Porter.

1:03:05.320 --> 1:03:08.720
<v Speaker 12>I was very skeptical at the outset of reporting this story,

1:03:08.880 --> 1:03:11.920
<v Speaker 12>but having gone down to see them in la before Christmas.

1:03:12.120 --> 1:03:14.760
<v Speaker 12>I've not seen building a vat scale anywhere in the

1:03:14.800 --> 1:03:18.040
<v Speaker 12>world outside of China. It's twenty four to seven, seven

1:03:18.120 --> 1:03:21.040
<v Speaker 12>days a week. They're spending the money and they're pretty

1:03:21.040 --> 1:03:22.360
<v Speaker 12>bullish on their prospects.

1:03:22.760 --> 1:03:25.280
<v Speaker 4>You know, there's this misconception that I think it's fair

1:03:25.280 --> 1:03:29.680
<v Speaker 4>to say I had before reading your piece, that NASA

1:03:29.840 --> 1:03:32.600
<v Speaker 4>doesn't really have as much power as it used to.

1:03:32.800 --> 1:03:35.240
<v Speaker 4>But a point that you and Lauren make in the

1:03:35.280 --> 1:03:38.840
<v Speaker 4>piece and also in the video, is that NASA still

1:03:38.840 --> 1:03:44.360
<v Speaker 4>controls this awards process, So they might not be doing

1:03:44.440 --> 1:03:47.640
<v Speaker 4>the manufacturing of this stuff. It might go to SpaceX,

1:03:47.680 --> 1:03:52.400
<v Speaker 4>it might go to other companies Boeing for example, and

1:03:52.480 --> 1:03:57.240
<v Speaker 4>maybe it'll even go to this company. Is what is

1:03:57.320 --> 1:04:00.440
<v Speaker 4>NASA's role in this in a world where NASA doesn't

1:04:00.480 --> 1:04:01.520
<v Speaker 4>have the power that he used to.

1:04:02.440 --> 1:04:04.680
<v Speaker 12>Well, it's not some which NASA doesn't have the power.

1:04:04.800 --> 1:04:06.800
<v Speaker 12>It just doesn't do the manufacturing.

1:04:06.800 --> 1:04:07.440
<v Speaker 4>He doesn't want to.

1:04:07.520 --> 1:04:09.880
<v Speaker 12>It wants to become much more of a commissioner of

1:04:09.920 --> 1:04:13.560
<v Speaker 12>projects rather than the developer themselves. And there's upsides and

1:04:13.600 --> 1:04:16.960
<v Speaker 12>downsides to that. The upside is you're not as beholden

1:04:17.000 --> 1:04:19.440
<v Speaker 12>to the political cycle for funding. You can have more

1:04:19.520 --> 1:04:22.280
<v Speaker 12>certainty if you're contracting out to the private sector. The

1:04:22.360 --> 1:04:25.800
<v Speaker 12>downside is you do lose some of that control. And

1:04:26.480 --> 1:04:29.919
<v Speaker 12>you know, certainly on a geopolitical level, no one has

1:04:30.080 --> 1:04:33.120
<v Speaker 12>deregulated the space industry in the way that the Americans have,

1:04:33.240 --> 1:04:34.960
<v Speaker 12>So it's a little bit of an open question whether

1:04:35.000 --> 1:04:36.440
<v Speaker 12>it's going to be a good idea about idea.

1:04:38.400 --> 1:04:40.200
<v Speaker 3>I guess one of the things Kyle I want to

1:04:40.240 --> 1:04:43.760
<v Speaker 3>know is who is this dude, Jed mckel I mean, like,

1:04:43.960 --> 1:04:47.240
<v Speaker 3>what's his background? You know, was he just born to

1:04:47.240 --> 1:04:49.240
<v Speaker 3>do this? Because it sounds like not necessarily you would

1:04:49.240 --> 1:04:51.080
<v Speaker 3>have assumed that this is what the project he'd be

1:04:51.120 --> 1:04:51.560
<v Speaker 3>working on.

1:04:52.360 --> 1:04:54.000
<v Speaker 4>No, you're exactly right there, Carol.

1:04:54.080 --> 1:04:56.240
<v Speaker 12>I mean, he's an Arkansas farm boy who said he

1:04:56.320 --> 1:04:58.480
<v Speaker 12>used to spend his evenings looking up at space as

1:04:58.520 --> 1:04:58.960
<v Speaker 12>a child.

1:04:59.360 --> 1:05:00.440
<v Speaker 4>He dropped out Berkeley.

1:05:01.240 --> 1:05:04.320
<v Speaker 12>He started his first business in his early twenties for

1:05:04.400 --> 1:05:07.400
<v Speaker 12>the elder millennials and gen X's listening. It was e Donkey,

1:05:07.440 --> 1:05:12.120
<v Speaker 12>which was a platform for sharing music. That business folded

1:05:12.280 --> 1:05:15.440
<v Speaker 12>under a weight of lawsuits, and after a brief period

1:05:15.480 --> 1:05:19.200
<v Speaker 12>trying to start a Magic the Gathering trading platform, he

1:05:19.400 --> 1:05:20.320
<v Speaker 12>somewhe into crypto.

1:05:21.600 --> 1:05:24.959
<v Speaker 4>Crypto treated him well. He made a lot of money

1:05:24.960 --> 1:05:27.600
<v Speaker 4>on crypto. He has a background in Ripple Mount Gox.

1:05:27.880 --> 1:05:29.360
<v Speaker 4>What was his crypto story.

1:05:31.360 --> 1:05:34.200
<v Speaker 12>Mount Gathering, a magic The Gathering became mount Gox. He

1:05:34.280 --> 1:05:38.240
<v Speaker 12>repurposed the platform. It became incredibly successful. I think it

1:05:38.280 --> 1:05:41.800
<v Speaker 12>was the first real bitcoin trading platform. He sold out.

1:05:42.560 --> 1:05:46.920
<v Speaker 12>Then that after he'd sold that platform collapsed and was

1:05:46.960 --> 1:05:50.400
<v Speaker 12>the biggest stever crypto failure. Into left Ex. He had

1:05:50.440 --> 1:05:53.200
<v Speaker 12>then started Ripple Left that quite quickly, had a sheer

1:05:53.280 --> 1:05:55.720
<v Speaker 12>trading plan which made him billions, and then went on

1:05:55.800 --> 1:05:58.360
<v Speaker 12>to found Stella, which combined with light Yurine is still

1:05:58.440 --> 1:06:00.880
<v Speaker 12>very active in the industry. Now. He's also into AI

1:06:00.960 --> 1:06:01.320
<v Speaker 12>as well.

1:06:02.360 --> 1:06:06.200
<v Speaker 4>So he could take his several billion dollars and create

1:06:06.320 --> 1:06:11.320
<v Speaker 4>some sort of I don't know, family office, keep investing,

1:06:12.240 --> 1:06:15.320
<v Speaker 4>making vets in crypto, making other types of investments, grow

1:06:15.360 --> 1:06:18.800
<v Speaker 4>that wealth. But instead he kind of wants to risk

1:06:18.880 --> 1:06:21.439
<v Speaker 4>what it seems like half of on something that could

1:06:21.480 --> 1:06:24.200
<v Speaker 4>totally not work out. What's his thinking thing.

1:06:24.840 --> 1:06:26.560
<v Speaker 12>I spoke to a few people who worked with him

1:06:26.600 --> 1:06:28.640
<v Speaker 12>for a long time, and they said you should not

1:06:28.760 --> 1:06:32.120
<v Speaker 12>think for a second that he's not rational.

1:06:32.120 --> 1:06:34.200
<v Speaker 4>About risk. He's hyper rational about it.

1:06:34.480 --> 1:06:37.280
<v Speaker 12>He just has a very firm view on what is

1:06:37.680 --> 1:06:40.080
<v Speaker 12>the best use of his capital. You know, he's not

1:06:40.200 --> 1:06:42.960
<v Speaker 12>a guy who's gone to gold and Sacks or ubs

1:06:43.000 --> 1:06:45.680
<v Speaker 12>and taking the wealth management plan. You know, the money's his.

1:06:45.840 --> 1:06:47.520
<v Speaker 12>He spends it where he thinks he can put it

1:06:47.560 --> 1:06:48.160
<v Speaker 12>to best use.

1:06:49.320 --> 1:06:50.920
<v Speaker 3>You know, it was funny, I have to say when

1:06:50.960 --> 1:06:53.040
<v Speaker 3>I first picked up your story, Kyle, I thought, Okay,

1:06:53.280 --> 1:06:56.040
<v Speaker 3>Elon's going to hate these people, right, like, you're invading

1:06:56.080 --> 1:07:01.600
<v Speaker 3>in my space. No, actually, right, Tesla is lending or SpaceX,

1:07:01.640 --> 1:07:05.840
<v Speaker 3>i should say, is lending Vast some technology. There's Tesla's

1:07:05.880 --> 1:07:09.160
<v Speaker 3>in the parking lot and their CEO actually has a

1:07:09.200 --> 1:07:11.040
<v Speaker 3>Tesla connection. Like, it's kind of interesting.

1:07:11.920 --> 1:07:15.640
<v Speaker 12>Yeah, it is that no company has gotten into bed

1:07:15.720 --> 1:07:18.560
<v Speaker 12>with SpaceX in the way that Vast has. And that

1:07:18.680 --> 1:07:20.960
<v Speaker 12>was the one air in reporting when they didn't really

1:07:21.000 --> 1:07:23.280
<v Speaker 12>want to disclose, they were keen to point out out

1:07:23.320 --> 1:07:27.240
<v Speaker 12>it's very separate the fact that Vast was, you know,

1:07:27.320 --> 1:07:28.960
<v Speaker 12>paying SpaceX to send.

1:07:28.800 --> 1:07:30.800
<v Speaker 4>Up the Haven one shuttle next year.

1:07:30.840 --> 1:07:32.640
<v Speaker 12>You know, it's like, well, you know, of course we're

1:07:32.680 --> 1:07:34.960
<v Speaker 12>a partner, and you know, you know, we're a client,

1:07:35.160 --> 1:07:37.080
<v Speaker 12>so you know, it makes sense for us to do

1:07:37.120 --> 1:07:40.240
<v Speaker 12>these things together. But it's like up over the competition.

1:07:40.840 --> 1:07:43.040
<v Speaker 4>Well that's what That's where I wanted to go, Kyle.

1:07:43.560 --> 1:07:45.760
<v Speaker 4>Somebody listening or watching right now might say, wait a second.

1:07:45.800 --> 1:07:47.840
<v Speaker 4>If these guys have a close relationship with SpaceX, a

1:07:47.880 --> 1:07:50.400
<v Speaker 4>close relationship with Elon, Elon's got a close relationship with

1:07:50.520 --> 1:07:54.160
<v Speaker 4>Jared Isaacman of NASA and of the and with the

1:07:54.200 --> 1:07:59.000
<v Speaker 4>President as well, it's a pretty good omen for being selected.

1:07:59.040 --> 1:08:02.760
<v Speaker 12>Maybe, Look, if you were being completely cynical, and I'm

1:08:02.800 --> 1:08:05.960
<v Speaker 12>certainly not one of those people, you might suggest that

1:08:06.320 --> 1:08:08.960
<v Speaker 12>Elon would not cut a program that would benefit his

1:08:09.040 --> 1:08:11.160
<v Speaker 12>firm financially if you were being cynical.

1:08:11.160 --> 1:08:15.120
<v Speaker 3>But if you were not being cynical, well, okay, what's

1:08:15.160 --> 1:08:17.160
<v Speaker 3>the competition that they face in this process.

1:08:18.000 --> 1:08:20.480
<v Speaker 12>There's a number of other companies in the Space Axiom,

1:08:20.640 --> 1:08:23.760
<v Speaker 12>Blue Origin Voyager that are all looking to get one

1:08:23.800 --> 1:08:27.240
<v Speaker 12>of those two spots for the ISS replacement. The current

1:08:27.320 --> 1:08:30.240
<v Speaker 12>plan is for two companies to get taken forward middle

1:08:30.280 --> 1:08:32.280
<v Speaker 12>of next year, so that's when they're hoping to have

1:08:32.320 --> 1:08:33.679
<v Speaker 12>a haven one in orbit.

1:08:33.800 --> 1:08:38.000
<v Speaker 3>Blue Origin. Wait, that's connected to somebody, oh who is

1:08:38.160 --> 1:08:40.760
<v Speaker 3>Oh yeah, Jeff Bezos Yeah, we spend more.

1:08:40.680 --> 1:08:43.120
<v Speaker 4>Time in Florida, Carroll than in Washington, DC. Right now.

1:08:43.320 --> 1:08:46.040
<v Speaker 3>That is very true, very true. And he's not a

1:08:46.040 --> 1:08:49.519
<v Speaker 3>best buddy. A close buddy, perhaps a buddy, but not

1:08:49.560 --> 1:08:52.599
<v Speaker 3>a best buddy. Kyle, great story, great video that goes.

1:08:52.640 --> 1:08:55.040
<v Speaker 3>We highly recommend you check it out at Bloomberg dot

1:08:55.040 --> 1:08:57.640
<v Speaker 3>com and on the Bloomberg. Kyle is North America Industrials

1:08:57.640 --> 1:09:00.000
<v Speaker 3>and Transport reporter at Bloomberg News. Joining us from ship.

1:09:00.360 --> 1:09:01.160
<v Speaker 3>Do not go anywhere.

1:09:01.439 --> 1:09:02.200
<v Speaker 7>This is Bloomberg.

1:09:05.040 --> 1:09:08.880
<v Speaker 2>This is the Bloomberg Business Week Daily Podcast. Listen live

1:09:08.960 --> 1:09:11.880
<v Speaker 2>each weekday starting at two pm Eastern on Apple car

1:09:11.960 --> 1:09:14.920
<v Speaker 2>Play and Android Auto with the Bloomberg Business App. You

1:09:14.960 --> 1:09:18.160
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

1:09:18.200 --> 1:09:21.799
<v Speaker 2>New York station, Just Say Alexa played Bloomberg eleven thirty.

1:09:23.040 --> 1:09:26.320
<v Speaker 3>While President Trump has threatened a two hundred percent tariff

1:09:26.400 --> 1:09:29.760
<v Speaker 3>on all alcoholic products ship from the European Union to

1:09:29.840 --> 1:09:33.840
<v Speaker 3>spaying drinkers, restaurant tours, bar owners and suppliers across the US,

1:09:34.120 --> 1:09:37.120
<v Speaker 3>a reciprocal terror free trade agreement that has existed between

1:09:37.160 --> 1:09:40.240
<v Speaker 3>the EU and the United States since nineteen ninety seven

1:09:40.280 --> 1:09:43.639
<v Speaker 3>could be ripped up as a consequence of Trump's anger

1:09:43.840 --> 1:09:47.280
<v Speaker 3>at a European levee on America's native spirit, otherwise known

1:09:47.320 --> 1:09:48.320
<v Speaker 3>tim as Bourbon.

1:09:48.520 --> 1:09:50.519
<v Speaker 4>Well, we are very interested in how the US spirits

1:09:50.520 --> 1:09:53.679
<v Speaker 4>industry is viewing all of this. Ali Anderson is CEO

1:09:54.160 --> 1:09:56.360
<v Speaker 4>at Kraftco. It's a company that has more than two

1:09:56.439 --> 1:10:00.439
<v Speaker 4>dozen spirits and liqueurs, including chin vodka, Bourbon rye, and

1:10:00.680 --> 1:10:04.439
<v Speaker 4>ready to drink cocktail. She joins us from Alexandria, Virginia. Ali,

1:10:04.520 --> 1:10:05.840
<v Speaker 4>good to have you with us. How are you?

1:10:06.200 --> 1:10:08.559
<v Speaker 8>I am well, thank you, Carol. Tim good to be here.

1:10:08.680 --> 1:10:11.240
<v Speaker 4>Hey, before we get to exactly the impact of tariffs,

1:10:11.240 --> 1:10:15.280
<v Speaker 4>explain your portfolio here, because I want to understand what

1:10:15.479 --> 1:10:19.040
<v Speaker 4>exactly you have if you make it or if you

1:10:19.120 --> 1:10:21.280
<v Speaker 4>just license it. What are the intricacies here?

1:10:21.600 --> 1:10:24.559
<v Speaker 8>Oh, great, great question to start with. So, Kraftco. Has

1:10:24.600 --> 1:10:28.120
<v Speaker 8>five different brands that are distributed all across the United States.

1:10:28.120 --> 1:10:31.200
<v Speaker 8>We make these brands. We do source our whiskey, we

1:10:31.240 --> 1:10:34.719
<v Speaker 8>distill our gin and our vodka. We've got everything from

1:10:34.920 --> 1:10:37.320
<v Speaker 8>the value end of the spectrum where if you're just

1:10:37.560 --> 1:10:39.280
<v Speaker 8>trying to get into whiskey and you're not quite sure

1:10:39.280 --> 1:10:42.720
<v Speaker 8>where to start, all the way up to ultra premium

1:10:42.840 --> 1:10:45.479
<v Speaker 8>luxury whiskeys that we spend quite a bit of time

1:10:46.600 --> 1:10:49.479
<v Speaker 8>blending and finishing, so there's a lot to dig into

1:10:49.479 --> 1:10:52.160
<v Speaker 8>with our portfolio. We also have a range of RTDs

1:10:52.320 --> 1:10:53.400
<v Speaker 8>which are very popular.

1:10:53.600 --> 1:10:55.799
<v Speaker 4>Ready to drink cocktails, Yeah.

1:10:55.600 --> 1:10:58.120
<v Speaker 8>Ready to drink great, Yeah, canned cocktails could not be

1:10:58.800 --> 1:11:00.679
<v Speaker 8>bigger right now, and they've been on on the climb

1:11:00.720 --> 1:11:02.240
<v Speaker 8>now for a couple of years. So we've got those

1:11:02.280 --> 1:11:04.760
<v Speaker 8>as well. And then some lookquurse So if you're just

1:11:04.880 --> 1:11:08.960
<v Speaker 8>you know, into the low know, the lifestyle thing where

1:11:09.040 --> 1:11:11.599
<v Speaker 8>you just you're not interested in one hundred proof whiskey,

1:11:11.840 --> 1:11:14.240
<v Speaker 8>we've got some liqueurs that are very flavor forward and

1:11:14.280 --> 1:11:16.200
<v Speaker 8>lower proof so you can throw them in your seltzer

1:11:16.600 --> 1:11:19.040
<v Speaker 8>and still be able to enjoy a good time.

1:11:19.360 --> 1:11:22.040
<v Speaker 4>So I'm wondering about the tariffs and how you're viewing this.

1:11:22.160 --> 1:11:23.519
<v Speaker 4>Do you export at all?

1:11:24.800 --> 1:11:28.040
<v Speaker 8>We currently don't export. But here's the thing about tariffs

1:11:28.200 --> 1:11:31.920
<v Speaker 8>is that they are They affect everybody, whether you export

1:11:32.000 --> 1:11:33.400
<v Speaker 8>or not. In fact, this was going to be our

1:11:33.479 --> 1:11:37.320
<v Speaker 8>year to start exporting, so naturally, you know, we're disappointed

1:11:37.960 --> 1:11:40.200
<v Speaker 8>here at Craftco. We're in thirty two states right now,

1:11:40.200 --> 1:11:43.400
<v Speaker 8>and that's definitely affecting us. I think, you know, when

1:11:43.439 --> 1:11:46.040
<v Speaker 8>we talk about tariffs and think about it, we first

1:11:46.040 --> 1:11:51.120
<v Speaker 8>of all commend the administration's objectives to protect the American people,

1:11:51.520 --> 1:11:54.559
<v Speaker 8>to support jobs in the United States. But we are

1:11:54.600 --> 1:11:58.360
<v Speaker 8>concerned that those tariffs just really don't contribute to that effort.

1:11:59.520 --> 1:12:01.600
<v Speaker 8>In fact, think it harms the American jobs. You know,

1:12:01.680 --> 1:12:04.720
<v Speaker 8>you look at something like whiskey, right, which starts with

1:12:04.960 --> 1:12:07.839
<v Speaker 8>the farmers who grow the grain, and we're very connected

1:12:07.880 --> 1:12:10.080
<v Speaker 8>to that process, and then you move to the small

1:12:10.080 --> 1:12:13.040
<v Speaker 8>business guys like us who distill that grain. Then you

1:12:13.080 --> 1:12:15.320
<v Speaker 8>move on to the distributor whose trucks take it to

1:12:15.360 --> 1:12:18.320
<v Speaker 8>your favorite bars and restaurants, and eventually that bartender that

1:12:18.320 --> 1:12:20.760
<v Speaker 8>you've got a relationship with where you go to get

1:12:20.760 --> 1:12:25.559
<v Speaker 8>that great dependable glass of whatever your spirit is. Those

1:12:25.600 --> 1:12:27.479
<v Speaker 8>are all the people in the supply chain that are

1:12:27.520 --> 1:12:30.040
<v Speaker 8>really affected by this, whether you export or not.

1:12:30.920 --> 1:12:33.759
<v Speaker 4>So you were going to export this year, but because

1:12:33.760 --> 1:12:36.519
<v Speaker 4>of tariffs, you're not going to That's right, you know.

1:12:36.520 --> 1:12:38.639
<v Speaker 8>We were going to export to Canada and to the EU,

1:12:39.080 --> 1:12:40.880
<v Speaker 8>and certainly now, of course we have to pivot, and

1:12:40.920 --> 1:12:42.599
<v Speaker 8>that's what we do or a small business, we can

1:12:42.640 --> 1:12:45.280
<v Speaker 8>absolutely do that. But it does create a lot of

1:12:45.320 --> 1:12:47.880
<v Speaker 8>price pressure and certainly a lot of competition at the

1:12:47.880 --> 1:12:51.680
<v Speaker 8>shelf that you know, the over three thousand small distillers

1:12:51.720 --> 1:12:54.360
<v Speaker 8>in this country now have to contend with where's all

1:12:54.360 --> 1:12:55.080
<v Speaker 8>that supply.

1:12:54.840 --> 1:12:55.120
<v Speaker 12>Going to go?

1:12:55.200 --> 1:12:56.960
<v Speaker 8>It's going to come right back here in the United States.

1:12:57.040 --> 1:12:59.120
<v Speaker 3>Yeah, how much has that changed in your business story

1:12:59.240 --> 1:13:01.799
<v Speaker 3>and how you think about twenty twenty five? Alley?

1:13:02.720 --> 1:13:02.960
<v Speaker 2>Great?

1:13:03.080 --> 1:13:06.360
<v Speaker 8>Yeah, So what it does for us, it really concentrates

1:13:06.400 --> 1:13:09.559
<v Speaker 8>what we do at home. So we're based out of Holland, Michigan,

1:13:09.720 --> 1:13:11.479
<v Speaker 8>right there on the lake Shore. We're super proud of

1:13:11.479 --> 1:13:13.679
<v Speaker 8>it and we love it, as are the Michiganders all

1:13:13.720 --> 1:13:16.160
<v Speaker 8>over the state. And so what we do is we

1:13:16.160 --> 1:13:20.120
<v Speaker 8>were concentrating our strategy to be experience based. So we're

1:13:20.120 --> 1:13:22.600
<v Speaker 8>going to reopen our tasting room here very soon, and

1:13:22.640 --> 1:13:25.320
<v Speaker 8>it's going to be an experience where you can come,

1:13:25.439 --> 1:13:28.360
<v Speaker 8>you can sit down, you can connect, you can talk

1:13:28.400 --> 1:13:31.240
<v Speaker 8>maybe about how tariffs are hurting your business, you can

1:13:31.280 --> 1:13:33.400
<v Speaker 8>celebrate the best of what we have, which is an

1:13:33.400 --> 1:13:34.240
<v Speaker 8>American spirit.

1:13:34.520 --> 1:13:38.719
<v Speaker 3>Well, you know, it's interesting too, the whole story of tariffs.

1:13:38.960 --> 1:13:42.520
<v Speaker 3>As you it's obviously changing your plans for going overseas.

1:13:42.520 --> 1:13:46.559
<v Speaker 3>There are concerns though that you know, all of this

1:13:46.680 --> 1:13:51.520
<v Speaker 3>ultimately is going to impact As you said, this impacts farmers, drivers,

1:13:51.800 --> 1:13:55.000
<v Speaker 3>So many people get impacted potentially by tariffs and not

1:13:55.040 --> 1:13:59.040
<v Speaker 3>being able to access markets outside the United States. Are

1:13:59.080 --> 1:14:02.439
<v Speaker 3>you beginning to think about a slowdown in the US

1:14:02.560 --> 1:14:04.880
<v Speaker 3>then as a result, are you beginning to think about

1:14:04.880 --> 1:14:08.160
<v Speaker 3>a possible recession and making business plans for such?

1:14:09.000 --> 1:14:11.120
<v Speaker 8>Oh, we certainly are. I think you know, we've seen

1:14:11.160 --> 1:14:13.519
<v Speaker 8>a lot of the what we do at craft cos

1:14:13.680 --> 1:14:16.640
<v Speaker 8>we've sort of we look at the broader context and

1:14:16.720 --> 1:14:20.479
<v Speaker 8>so we're seeing the larger producers start to pause production.

1:14:21.160 --> 1:14:23.080
<v Speaker 8>We haven't seen that for many, many years, right, we

1:14:23.120 --> 1:14:26.080
<v Speaker 8>had this huge bourbon boom going back to two thousand

1:14:26.080 --> 1:14:28.519
<v Speaker 8>and five all the way up through COVID. You know,

1:14:28.560 --> 1:14:31.439
<v Speaker 8>we've all heard about the whiskey glut and the COVID hangover,

1:14:31.920 --> 1:14:34.320
<v Speaker 8>and things are slowing down and in the industry we

1:14:34.360 --> 1:14:39.800
<v Speaker 8>call that normalization. So we very much see this as cyclical,

1:14:40.439 --> 1:14:43.679
<v Speaker 8>not structural. We've certainly weathered tough times in the spirits

1:14:43.720 --> 1:14:47.960
<v Speaker 8>industry before. But to your point, Carol, like it really

1:14:48.000 --> 1:14:50.760
<v Speaker 8>is the hardworking Americans, the corn farmers, the truckers, the

1:14:50.760 --> 1:14:54.360
<v Speaker 8>detillery workers, the barrel makers, the bartenders, the service the

1:14:54.439 --> 1:15:01.320
<v Speaker 8>communities that ultimately depend on this for economically economic reasons,

1:15:01.320 --> 1:15:04.360
<v Speaker 8>but then also just to connect to connect community. I

1:15:04.360 --> 1:15:06.400
<v Speaker 8>think that's gonna it's gonna be tough road, Allie.

1:15:06.680 --> 1:15:08.400
<v Speaker 3>Is there a belief and I think this is something

1:15:08.520 --> 1:15:11.280
<v Speaker 3>certainly everyone across the US and those of US report

1:15:11.320 --> 1:15:13.800
<v Speaker 3>on policy out of the White House are trying to gauge,

1:15:13.880 --> 1:15:17.080
<v Speaker 3>especially since as tariffs have been talked about since President

1:15:17.160 --> 1:15:20.280
<v Speaker 3>Trump came back for a second term. You know, we've

1:15:20.320 --> 1:15:23.320
<v Speaker 3>heard things and heard, you know, something different potentially an

1:15:23.400 --> 1:15:27.000
<v Speaker 3>hour later or the next day, and so it's fluid,

1:15:27.200 --> 1:15:30.480
<v Speaker 3>is how we are describing it. Is there an expectation

1:15:31.200 --> 1:15:35.640
<v Speaker 3>that potentially this is a shorter term thing and that

1:15:35.760 --> 1:15:39.559
<v Speaker 3>ultimately overseas markets will reopen again, or is there a

1:15:39.640 --> 1:15:44.720
<v Speaker 3>concern that other markets are getting nervous about what the

1:15:44.880 --> 1:15:47.800
<v Speaker 3>US is as a trading partner, and we'll look for

1:15:47.920 --> 1:15:52.120
<v Speaker 3>longer term solutions to get whether it's alcohol, whether it's

1:15:52.160 --> 1:15:55.920
<v Speaker 3>their bourbon, whether it's what have you in the future.

1:15:55.960 --> 1:15:57.680
<v Speaker 3>I'm just curious if you can game that out.

1:15:58.560 --> 1:15:59.400
<v Speaker 6>Yeah, it is.

1:16:00.080 --> 1:16:03.639
<v Speaker 8>Game of ping pong right now. I think that's why

1:16:03.720 --> 1:16:07.439
<v Speaker 8>so we take the stance, at least in our small business,

1:16:07.760 --> 1:16:10.760
<v Speaker 8>of being flexible, of rooting down into what we can

1:16:10.840 --> 1:16:14.519
<v Speaker 8>do domestically right now, and we've got a fantastic distribution network.

1:16:14.600 --> 1:16:17.479
<v Speaker 8>We really do have good partners that way, but they're

1:16:17.520 --> 1:16:21.080
<v Speaker 8>experiencing pressure as well. One of the other things, you know,

1:16:21.080 --> 1:16:23.960
<v Speaker 8>I think that's really interesting about this is that spirits

1:16:24.160 --> 1:16:28.040
<v Speaker 8>is unique and that you can't make tequila or bourbon,

1:16:28.880 --> 1:16:33.240
<v Speaker 8>which are very designated, distinctive products that can only be

1:16:33.320 --> 1:16:37.639
<v Speaker 8>produced in certain geographical areas around the world. That's very

1:16:37.680 --> 1:16:39.599
<v Speaker 8>unique to the use and you know, to even argue

1:16:39.600 --> 1:16:42.160
<v Speaker 8>on the other side of it with champagne and with

1:16:42.280 --> 1:16:47.439
<v Speaker 8>Conye right like, So it really is something that affects

1:16:47.439 --> 1:16:49.960
<v Speaker 8>all of us, and I think generally in the spirits

1:16:50.000 --> 1:16:52.760
<v Speaker 8>industry we're all very cooperative. I think we've been the

1:16:52.840 --> 1:16:56.920
<v Speaker 8>model for what is fair and reciprocal trade, zero for

1:16:57.120 --> 1:17:00.519
<v Speaker 8>zero tariffs, as you mentioned at the top, since nineteen seven.

1:17:01.080 --> 1:17:03.920
<v Speaker 8>So that's you know, it's we've done it well, We've

1:17:03.920 --> 1:17:05.360
<v Speaker 8>done it right. We hate to see that.

1:17:05.720 --> 1:17:07.720
<v Speaker 4>What would you say to somebody listening you're watching right

1:17:07.760 --> 1:17:10.320
<v Speaker 4>now who says, wait a second, if we put tariffs

1:17:10.320 --> 1:17:12.439
<v Speaker 4>the US, that is two hundred percent tariffs on all

1:17:12.439 --> 1:17:17.160
<v Speaker 4>alcoholic products shipped from the European Union. Shouldn't you embrace that, Ali,

1:17:17.280 --> 1:17:19.960
<v Speaker 4>because you're an American company and then you don't have

1:17:20.000 --> 1:17:26.560
<v Speaker 4>to compete price wise with the imported gins, the imported vodkas,

1:17:27.080 --> 1:17:28.320
<v Speaker 4>the imported spirits.

1:17:29.640 --> 1:17:31.439
<v Speaker 8>Yeah, I can see where that might be the case.

1:17:31.439 --> 1:17:34.640
<v Speaker 8>I think for US, a rising tide raises all boats,

1:17:35.120 --> 1:17:36.960
<v Speaker 8>and that is that is something we've done for a

1:17:37.040 --> 1:17:39.880
<v Speaker 8>long time. It's something we believed in Competition is never

1:17:40.000 --> 1:17:45.240
<v Speaker 8>a bad thing. It creates innovation, it creates new categories.

1:17:45.920 --> 1:17:48.160
<v Speaker 8>So yeah, we absolutely want to see you.

1:17:48.560 --> 1:17:51.240
<v Speaker 4>So you're in You're in Alexandria, Virginia right now, You're

1:17:51.240 --> 1:17:53.840
<v Speaker 4>close to the US Capital. Do you Are you able

1:17:53.880 --> 1:17:56.120
<v Speaker 4>to lobby? Are you able to communicate your concerns to

1:17:56.240 --> 1:17:56.880
<v Speaker 4>Washington DC?

1:17:57.880 --> 1:17:58.120
<v Speaker 9>Oh?

1:17:58.160 --> 1:18:00.800
<v Speaker 8>For sure. In fact, I'm part of craftc is a

1:18:00.800 --> 1:18:03.839
<v Speaker 8>part of DISCUS. I sit on the Craft Advisory Council.

1:18:04.600 --> 1:18:06.880
<v Speaker 8>I'll be at the DISCUS Annual conference here in a

1:18:06.880 --> 1:18:09.479
<v Speaker 8>couple of days Wednesday through Friday this week, and there

1:18:09.600 --> 1:18:13.559
<v Speaker 8>certainly is an active effort underway to get to Capitol

1:18:13.600 --> 1:18:18.400
<v Speaker 8>Hill and say listen, we fully support the objective to

1:18:18.439 --> 1:18:21.320
<v Speaker 8>protect people, to protect jobs, to be America first. We

1:18:21.360 --> 1:18:26.719
<v Speaker 8>absolutely support that. What we're looking out for here is jobs, economy, innovation,

1:18:27.120 --> 1:18:31.479
<v Speaker 8>trade relationships, and the long term health of the industry

1:18:31.600 --> 1:18:32.080
<v Speaker 8>as a whole.

1:18:32.320 --> 1:18:34.160
<v Speaker 3>Allie, what can you tell us about the consumer and

1:18:34.200 --> 1:18:36.479
<v Speaker 3>consumer strength at this point? And maybe I don't know.

1:18:36.520 --> 1:18:38.680
<v Speaker 3>It's a case of what the consumer was feeling at

1:18:38.680 --> 1:18:40.240
<v Speaker 3>the beginning of the year and what they're feeling now.

1:18:40.280 --> 1:18:41.719
<v Speaker 3>If you're noticing any change.

1:18:43.000 --> 1:18:47.320
<v Speaker 8>Consumers they drive what we do, right. Consumers are all

1:18:47.360 --> 1:18:51.760
<v Speaker 8>about preferences. When you know, when lifestyle shifts happen, that's

1:18:51.880 --> 1:18:55.120
<v Speaker 8>I think that's something that challenges us to respond. I mean,

1:18:55.200 --> 1:18:58.360
<v Speaker 8>we are consumers ourselves, and so often I can speak

1:18:58.360 --> 1:19:00.600
<v Speaker 8>for my company when we're sitting around the table and

1:19:00.600 --> 1:19:02.760
<v Speaker 8>we're trying to figure out what could be the next

1:19:02.800 --> 1:19:04.760
<v Speaker 8>great thing. We did this several years ago with a

1:19:04.760 --> 1:19:06.960
<v Speaker 8>product we have called cigar Bland. We were the very

1:19:07.000 --> 1:19:10.000
<v Speaker 8>first at Joseph Magnus to bring that to market, and

1:19:10.040 --> 1:19:13.960
<v Speaker 8>that really was just born of things we like, right,

1:19:14.000 --> 1:19:16.080
<v Speaker 8>what do we want to see in the market. And

1:19:16.160 --> 1:19:19.720
<v Speaker 8>so today I think the customer is saying, what do

1:19:19.760 --> 1:19:21.439
<v Speaker 8>you have for me? What do you have that's different.

1:19:21.760 --> 1:19:23.240
<v Speaker 8>What do you have that fits my lifestyle?

1:19:23.360 --> 1:19:23.559
<v Speaker 7>Right?

1:19:23.600 --> 1:19:27.360
<v Speaker 8>How can you dazzle me right? Keep me interested? So

1:19:27.400 --> 1:19:29.559
<v Speaker 8>they're very very sicky. You know, everybody does a ton

1:19:29.600 --> 1:19:32.000
<v Speaker 8>of research today, right, and we're thanking you for it.

1:19:32.000 --> 1:19:34.320
<v Speaker 3>They keep us on hard tow just quick to follow.

1:19:34.360 --> 1:19:37.960
<v Speaker 3>But in terms of actual consumer demand, our consumers slowing down?

1:19:38.000 --> 1:19:40.400
<v Speaker 3>Are they being pinched? Are you seeing any signs of that?

1:19:40.680 --> 1:19:42.080
<v Speaker 8>We are seeing a little bit of a slow down.

1:19:42.120 --> 1:19:44.040
<v Speaker 8>Like I said, we call it normalization, but we're seeing

1:19:44.040 --> 1:19:48.799
<v Speaker 8>consumers make not worst choices. They're actually making very healthy choices.

1:19:48.800 --> 1:19:50.759
<v Speaker 8>They're all about quality and not quantity.

1:19:50.800 --> 1:19:52.400
<v Speaker 3>Now, all right, going to leave with They're great to

1:19:52.400 --> 1:19:55.160
<v Speaker 3>get some time with you. Thank you so much. Ellie Anderson.

1:19:55.200 --> 1:20:00.240
<v Speaker 3>She's chief executive officer of Craftco. Joining us from Alexandria, Virginia.

1:20:01.280 --> 1:20:06.640
<v Speaker 2>This is the Bloomberg Business Week Daily podcast, available on Apple, Spotify,

1:20:06.760 --> 1:20:10.439
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1:20:10.520 --> 1:20:14.519
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