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Speaker 1: Ridiculous History is a production of iHeartRadio. Welcome back to

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Speaker 1: the show Ridiculous Historians. Happy Holidays. Thank you always so

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Speaker 1: much for tuning in. Shout out to our super producer

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Speaker 1: Max the Atlanta Sanna Williams.

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Speaker 2: O La La la la. Indeed, man, you've been back

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Speaker 2: pocketing that one, Ben, just for the holiday time.

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Speaker 1: Off the Dome, Off the Dome Freestyle days. Thank you. Noel,

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Speaker 1: I am Ben Bullen. You are Noel Brown. This is candidly.

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Speaker 1: This is a little bit of a weird therapy thing

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Speaker 1: for me because I have kicked soda again and it's

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Speaker 1: crazy uphill.

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Speaker 2: Yeah, I mean I do it every now and again,

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Speaker 2: just like for a treat like the salami for the cats,

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Speaker 2: if anyone remembers that meme. But by and large I

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Speaker 2: am a Seltzer guy. Seltzer has replaced soda for me.

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Speaker 2: I have a soda stream, but I never put in

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Speaker 2: the I never put in the syrups. I just like

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Speaker 2: a good old fashioned regular plane Seltzer. Plane.

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Speaker 3: Old Seltzer is a way to go. Yeah, Ben, how's

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Speaker 3: the dreams going?

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Speaker 1: Oh yeah, yeah, I mean to tell you about this.

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Speaker 1: Nola has heard this from the last Tomic with soda.

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Speaker 1: But the thing I didn't expect where the weird soda

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Speaker 1: withdrawal dreams. Probably the strangest one was I was in

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Speaker 1: a fight with a vampire very like climactic Stephen Kink's

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Speaker 1: Midnight Mass style, okay, and then part way through the fight,

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Speaker 1: I'm like, you know, wave it like fighting it off

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Speaker 1: with like a quarter staff thing as a cross on it,

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Speaker 1: And part way through the vampire pauses and says time out.

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Speaker 1: And then it took from somewhere a can of Coca Cola,

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Speaker 1: opened it and did the iconic coke drink where you go,

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Speaker 1: and then put it down, and the dream continued. I

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Speaker 1: had a sponsored ad and a dream.

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Speaker 2: Well, yeah, that's we're not too far from that, irl.

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Speaker 2: But not to like editorialize your dream too much. But

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Speaker 2: wouldn't it have been fun if the vampire had just

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Speaker 2: sunk his fangs into the can itself. That would have

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Speaker 2: been a fun little twist, it would have. It would

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Speaker 2: have Speaking of vampires and being good at fighting, I

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Speaker 2: think all three of us have been enjoying Skyrim lately,

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Speaker 2: and in one of my very first journeys out into

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Speaker 2: the wilds of Skyrim, I was attacked by a vampire,

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Speaker 2: and I guess they got to hit in because a

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Speaker 2: little bit later I kept getting a notification that you

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Speaker 2: are starting to grow weary as the sun comes up,

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Speaker 2: and you have a strange craving.

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Speaker 3: It's when they do that spell. They they kind of

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Speaker 3: suck on you, like spell they can give you vamp purists.

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Speaker 2: I forget what the name of it. In the s

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Speaker 2: it seems to have subsided though I didn't really do

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Speaker 2: anything about it. No, I don't think I did. But

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Speaker 2: maybe will the the potion to cure all diseases fix

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Speaker 2: that for you? Yeah, okay, I must have done that. Then.

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Speaker 3: It's one of these things that if you take care

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Speaker 3: of it in you know, a couple of days, it's fine.

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Speaker 3: But if you kind of don't, you know, it's like

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Speaker 3: most things, if we don't take care of it, it

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Speaker 3: can turn out really good.

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Speaker 2: Where some people go that route though, right where they're like,

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Speaker 2: I want to do this and I miss I imagine

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Speaker 2: if you service it correctly, it gives you special perks

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Speaker 2: to some degree. But then you do have to feed

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Speaker 2: on human blood.

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Speaker 1: Without spoiling too too much.

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Speaker 2: Yeah.

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Speaker 1: I was very into the vampire quest line. I wanted

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Speaker 1: to love the were wolves, but I chose vampire and

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Speaker 1: have got You can become a vampire lord, and so

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Speaker 1: you do get some you get some cool perks.

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Speaker 2: They have their own boots, the vampire boots, so you know, yeah,

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Speaker 2: but Sun, yeah, well you can fix that problem too.

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Speaker 2: But one thing the vampires do not have in Skyrim,

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Speaker 2: despite all their cool stuff, is soda pop. Because you know,

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Speaker 2: the world of Elder Scrolls in Skyrim is fascinating and

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Speaker 2: endless and so cool, but it has a severe lack

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Speaker 2: of soda. They have a lot of beverages, but they

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Speaker 2: don't have carbonated's mead all toe wine is a popular choice.

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Speaker 2: You guys. You know, I think we are not allowed

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Speaker 2: to just casually do this out of nowhere, but I

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Speaker 2: really love people from a certain part of the country

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Speaker 2: that calls soda uh just pop. I think that would

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Speaker 2: be a little bit too much, even a form of

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Speaker 2: cultural appropriation, if we just started casually referring to Coca

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Speaker 2: Cola as pop.

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Speaker 3: I guess I could kind of, because I.

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Speaker 2: Mean, Michigan, You're a Michigander.

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Speaker 3: I have family who call it pop. It's it's kind

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Speaker 3: of cringe when I hear it.

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Speaker 2: I honestly think.

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Speaker 3: It's it's like it's with the Midwestern accent. It's very

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Speaker 3: it's a little Mickey Mouse, you know what I mean.

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Speaker 3: It's a little like ah shucks, right, it really is.

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Speaker 1: There's also I mean, you know, when in Rome do

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Speaker 1: as the Romans do, so I've I've referred to it

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Speaker 1: as pop. I still think that's better that when I'm

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Speaker 1: traveling there. I still think that's better than the tendency

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Speaker 1: we see sometimes in the in the South to call

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Speaker 1: every soft drink a coke.

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Speaker 2: I just call it soda. But I do have to

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Speaker 2: walk back my claim of having kicked soda entirely full

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Speaker 2: sugar soda, I have kicked entirely, but I do drink

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Speaker 2: diet coke still on a pretty regular basis. Call them

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Speaker 2: DC's nice.

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Speaker 1: I like it not to be confused with R C Cola,

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Speaker 1: which will going to name check later in our exploration. Folks,

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Speaker 1: soda pop is just amazing. It's not healthy, and a

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Speaker 1: lot of people probably drink too much of it. I

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Speaker 1: sure did back in the day, but can we blame them.

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Speaker 1: If you, like us, spent some formative years in the

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Speaker 1: Georgia or Atlanta area, you're probably most familiar with Coca cola.

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Speaker 1: But that is only the beginning of the story. The

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Speaker 1: world of soda is wide and vast. We've been texting

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Speaker 1: each other in our little group chat with sort of this,

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Speaker 1: remember this vibe, but what happened to this one? And

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Speaker 1: it's the history of this is bub bubbling to the

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Speaker 1: brim with ridiculousness. So let's pop the top and get started.

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Speaker 1: Maybe we talk with the terms like soft drink, soda,

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Speaker 1: pop itsever.

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Speaker 2: Yeah, I got to imagine, just right off the rip,

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Speaker 2: that a soft drink refers to anything that like isn't alcoholic,

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Speaker 2: you know, because it's a soft It's like if it's

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Speaker 2: for kids, you know, it's a soft drink. Also, it's

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Speaker 2: a little bit of a backhanded, almost disc kind of

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Speaker 2: it's like you you're soft. One thing, just another Skyrim reference,

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Speaker 2: a term of abuse thrown around a lot in that

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Speaker 2: game is a milk drinker. Being a milk drinker it

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Speaker 2: means that you're a little baby boy who doesn't like

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Speaker 2: to consume or and bube, you know, the hard stuff.

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Speaker 1: My new favorite, my new favorite anachronistic insult that I

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Speaker 1: recently learned is calling someone fatherless.

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Speaker 2: Geez. That's kind of like a baster, right, Yeah, it's

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Speaker 2: it's almost worse though it's more direct.

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Speaker 1: Yeah, it's worse than that, you know, I don't know. Well,

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Speaker 1: use that one carefully, folks. Soft drink, No, you're absolutely right,

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Speaker 1: is an umbrella term for any number of non alcoholic beverages.

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Speaker 1: That's their primary commonality. They're usually carbonated, but not always,

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Speaker 1: and they'll often nowadays, they'll have some kind of angle,

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Speaker 1: some flavor profiles, so it's not just carbonated water. There

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Speaker 1: will be all kinds of natural or artificial flavors. They

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Speaker 1: might add some juice if they're getting fancy, and there's

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Speaker 1: almost always a sweetening agent, whether it's corn syrup or

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Speaker 1: actual cane sugar, et cetera.

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Speaker 2: I love this term you threw into the dock here

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Speaker 2: ben edible acids. That that seems like an umbrella term

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Speaker 2: in and of itself. It could perhaps refer to things

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Speaker 2: that might make you see stuff as well.

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Speaker 1: There we go, shout out to our friends at the

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Speaker 1: at Britannica. There we gotta, we gotta do a history

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Speaker 1: of Britannica one day.

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Speaker 2: That way, well, and speaking of rule Britannia or Britannica,

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Speaker 2: you know, you'll often hear people referring to a soft

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Speaker 2: cider in the UK as being you know, a cider

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Speaker 2: still have some alcohol in them, but they are a

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Speaker 2: little bit of a lighter alcoholic beverage. So soft cider

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Speaker 2: as a term I've seen used a lot in like

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Speaker 2: BBC stuff.

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Speaker 1: Yeah, and there was another one historically. I think it

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Speaker 1: was weak beer, which sounds kind of like an insult,

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Speaker 1: but it was just a normal phrase back in the

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Speaker 1: day and week sauce man weak sauce and not everything

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Speaker 1: that fits these commonalities counts as a soft drink because

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Speaker 1: coffee is not a soft drink, or not refer to it,

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Speaker 1: not referred to as one, tea, milk, hot chocolate, straight

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Speaker 1: up vegetable or fruit juice, those don't count in general.

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Speaker 1: The main thing is, as you described, is that a

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Speaker 1: soft drink was meant to be a distinguishing description from

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Speaker 1: hard liquor.

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Speaker 2: Absolutely. I mean, we certainly know too. Historically there was

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Speaker 2: a time where people drank beer, you know, like water

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Speaker 2: because of the fact that the fermentation process killed all

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Speaker 2: the bad stuff that would have been in the normal

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Speaker 2: water supply. So, you know, especially in like Nordic times

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Speaker 2: or whatever, you know, you'd have people that were just

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Speaker 2: stay and toasty all day long because it was really

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Speaker 2: the only alternative to drinking, you know, kind of putrefied water.

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Speaker 1: M Yeah, it's kind of like the choice between dysentery

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Speaker 1: and day drinking, and history decided for.

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Speaker 2: A while, right, there should be a rapper with the

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Speaker 2: name mc dysentery, but dis you know, nice? I like

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Speaker 2: that one.

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Speaker 1: That's a good one. Also, there was really interesting cherry

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Speaker 1: picked historical fact I've found and I haven't verified it,

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Speaker 1: but someone was like when the Irish first discovered whiskey,

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Speaker 1: they didn't do anything for two hundred years.

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Speaker 2: It was like man discovering fire, you know, right, fire water.

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Speaker 1: And it's strange because going into this, I don't know

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Speaker 1: about you guys, but I think a lot of people

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Speaker 1: would assume that soda pop is a pretty recent invention.

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Speaker 1: But the story really starts back in the seventeen hundreds,

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Speaker 1: and the idea of carbonating stuff is way way older.

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Speaker 2: That's right. Beer and champagne, of course, are both alcoholic

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Speaker 2: beverages that are best enjoyed carbonating or actually the I

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Speaker 2: believe the very process of the fermentation creates some amount

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Speaker 2: of carbonation, if I'm not mistaken, right, it gives you

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Speaker 2: sort of a natural amount of bubbles. Those drinks, of course,

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Speaker 2: have been around for centuries. By the seventeenth century, street

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Speaker 2: vendor in Paris were selling lemonade, which has its own story.

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Speaker 2: I believe we've done a history of lemonade and lemonade stands.

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Speaker 2: And also ciders were not that hard to come by either,

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Speaker 2: But the very first drinkable man made glass of carbonated

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Speaker 2: water wasn't around until more along the lines of the

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Speaker 2: seventeen sixties.

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Speaker 1: Yeah, yeah, shout out to what was that episode Rise

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Speaker 1: of the clown Pants.

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Speaker 2: Oh, yes, sir, that was a gross one. Check it

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Speaker 2: out though, it's a good classic, And yeah, I love

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Speaker 2: the idea. You know, people refer too often as one

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Speaker 2: of their favorite characteristics of a soda pop or of

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Speaker 2: seltzer is that burn of the of the carbonation. People

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Speaker 2: call it the bite and the burn, and it was

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Speaker 2: referred to back in the day as sort of a

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Speaker 2: being almost spicy. And I have heard little kids say, oh,

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Speaker 2: that's spicy, but they're referring to more of the way

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Speaker 2: it hits the throat, you know.

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Speaker 1: Yeah, that sensation of effervescence was a huge factor in

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Speaker 1: the creation of modern soda pop because in the days

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Speaker 1: of the Greco Romans, people believe that natural mineral water

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Speaker 1: had curative medicinal properties. Because you feel the little bubbles,

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Speaker 1: it feels like something is happening, so people assumed it

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Speaker 1: was good. If people thought the effervescence, if they assumed

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Speaker 1: that tingly feeling was bad, then we might not have

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Speaker 1: soda pop.

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Speaker 2: Yeah, it's almost like it feels like it's doing something,

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Speaker 2: you know, it feels like there are curative properties at work.

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Speaker 2: And you know, mineral water is still around today. Of course,

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Speaker 2: you know Perrier and San Pellogrino. I have a little

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Speaker 2: bit more mineral content in them because I believe of

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Speaker 2: the source and some you know, carbonated water, they believe

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Speaker 2: they come out of the ground carbonated you know, there

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Speaker 2: are these like kind of bubbling springs where that stuff

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Speaker 2: comes out like that. If I'm not mistaken, I might

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Speaker 2: be overstating the case. I know you're correct, I think.

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Speaker 1: And so in this meliueuring soft drink invenors wanted to

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Speaker 1: reproduce this health enhancing quality or perception. It wanted to

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Speaker 1: make really kind of a patent medicine, and they first

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Speaker 1: started using chalk and acid edible acid we assume to

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Speaker 1: carbonate water.

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Speaker 2: Shock weird. Okay, So the first soft drinks that were

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Speaker 2: actually mass marketed came around in the seventeenth century as

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Speaker 2: a mixture of water and lemon juice with a little

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Speaker 2: bit of honey added to sweeten the deal. In sixteen

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Speaker 2: seventy six, the Compigni de Lemonadillos was formed in Peri

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Speaker 2: and granted a monopoly. They were given a monopoly to

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Speaker 2: produce and sell these products, and vendors would carry around

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Speaker 2: tanks of the stuff on their backs, like an early

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Speaker 2: predecessor to the camelback from which they dispensed these cups

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Speaker 2: of lemonade. That would you know, they'd reuse the cups.

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Speaker 1: And everybody knew when they started working on soda as

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Speaker 1: a concept, everybody knew the primary thing was the bubbles.

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Speaker 1: That is how you made it feel official and medicinal.

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Speaker 1: And a lot of people worked on just the concept

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Speaker 1: of carbonation. We're talking about academics, we're talking about independent

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Speaker 1: scientists kind of doing their renaissance man thing. You can

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Speaker 1: see the first time someone used the term gas to

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Speaker 1: talk about this carbon dioxide stuff. That was a Flemish

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Speaker 1: scientist named Jean Baptista Van.

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Speaker 2: Oh, my gosh, what a great name. You know, it's funny.

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Speaker 2: In Germany, carbonated water is referred to as mit gas.

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Speaker 2: That just means with gas with bubbles and also, guys,

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Speaker 2: isn't it funny? How if you accidentally drink some coke

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Speaker 2: that has gone flat, it is disgusting. The bubbles make

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Speaker 2: all the difference. It's a psychological thing. It's weird. It's

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Speaker 2: literally making you think that something tastes better than it

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Speaker 2: actually tastes. It's an illusion of the mind, an.

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Speaker 1: Illusion of the mind. Yeah, and you're absolutely right, because

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Speaker 1: soda shares something a similar quality to French fries. Right,

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Speaker 1: they're good while they're fresh, and then they turn into

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Speaker 1: just regular oddly cut potatoes.

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Speaker 2: I sat let them get cold. So there's a.

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Speaker 1: Guy named Robert Boyle who occurs in the stories of

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Speaker 1: philosopher and scientists. He later helps found modern chemistry. He

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Speaker 1: talks about mineral waters in a book with a cartoonish title,

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Speaker 1: Short Memoirs for the Natural Experimental History of Mineral Waters.

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Speaker 1: Rolls off the talk.

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Speaker 2: Yeah, yeah, that was in sixteen eighty five, and in

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Speaker 2: that book there were sections about examining some of these

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Speaker 2: mineral springs that we were talking about, and you know,

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Speaker 2: looking into the properties that this water contain as well

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Speaker 2: as their effects on the human body. And to quote

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Speaker 2: the book of the Imitation of Natural Medicinal Waters by

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Speaker 2: Kamic and other Artificial wys, this is like old English

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Speaker 2: stuff at its finest, chemic good chym i col and

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Speaker 2: ways as wayes. So let's fast forward a little bit

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Speaker 2: to talk about the kind of rise of the soda industry.

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Speaker 1: Yeah, okay, there's a guy named Joseph Priestley. He was

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Speaker 1: an English clergyman and a scientist, and his street name

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Speaker 1: now is the father of the soft drinks industry, because

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Speaker 1: he demonstrated how you could take the fermenting vats from

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Speaker 1: a brewery and experiment with the gas that they created,

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Speaker 1: like you're saying, during the fermentation process. So it's seventeen

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Speaker 1: seventy two. He's hanging with the College of Physicians in

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Speaker 1: London and he says, look at this, I've made a

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Speaker 1: corbinate apparatus and if only I had a pump, I

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Speaker 1: could have more high impregnation of fixed air within the water.

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Speaker 2: I mean, he basically invented the prototype for the soda stream, right,

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Speaker 2: you know, because I mean, it's so cool. It's also

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Speaker 2: like if it's fun, it's like almost like doing your

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Speaker 2: own little science project at home. You get these can

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Speaker 2: these these well I guess, these kind of metal tanks,

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Speaker 2: miniature tanks of CO two, and then you put it in,

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Speaker 2: You put the bottle in, and it essentially imbues, you know,

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Speaker 2: or injects the water with this gas, and then it

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Speaker 2: creates carbonated water.

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Speaker 1: And this this is all interesting, right, this is all

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Speaker 1: very ted talkie. Look at the world we could create

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Speaker 1: in the future. But it's still just a series of

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Speaker 1: proofs of concept. The brand of sort of the first

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Speaker 1: like production of carbonated water comes from a guy named

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Speaker 1: Thomas Henry, and he cribbed Priestley's work, or we should

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Speaker 1: say he read it and then he applied it. He

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Speaker 1: made his water in these twelve gallon barrels. And then

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Speaker 1: someone heard about Priestley, someone heard about Henry, someone heard

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Speaker 1: about some other guys. One of the main characters in

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Speaker 1: the history of soda Jacob Schwepp, a Swiss jeweler who said, hey,

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Speaker 1: I can play along at home. He started selling his

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Speaker 1: artificial mineral waters, still unflavored, to people in Geneva where

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Speaker 1: he lived, and then later he started his own business

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Speaker 1: in London, which makes Sweps super old and the oldest

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Speaker 1: soda brand still around today.

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Speaker 2: It's honestly still one of the best. You know, I

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Speaker 2: think that the Ginger Sweps ginger Ale is, you know,

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Speaker 2: pretty universally considered one of the best, and it's just

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Speaker 2: the most popular one you see on the shelf. You'll

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Speaker 2: see Seagrums every now and then. But it's funny how

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Speaker 2: like even coc Cola purchase I believe put coca and

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Speaker 2: pepsi they own Schweps and Seagrums, respectively. I can't remember

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Speaker 2: which owns which, but they didn't make it themselves because

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Speaker 2: this pre existing legacy company had already kind of cornered

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Speaker 2: the market and the recipe on ginger Ale.

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Speaker 1: Yeah, and Schweps in this regard reminds me a little

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Speaker 1: bit of Henry Kissinger Jimmy Carter, because it outlived so

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Speaker 1: many of its competitors rivals. Some folks will tell you

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Speaker 1: there's another another brand that deserves the title of first

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Speaker 1: soda or oldest soda, and that's something called Verners, which

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Speaker 1: comes about.

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Speaker 2: Yeah, really popular war I'm certain I believe in Michigan

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Speaker 2: had to.

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Speaker 3: Do very big in Michigan. That's a very very very popular.

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Speaker 2: They make a spicy one. If I'm not missing incredibly spicy. Great.

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Speaker 3: I don't drink sod at all, but you know I

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Speaker 3: will have a Werner's a fresh. Verners just don't get

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Speaker 3: the two leader of it, because after you crack it open,

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Speaker 3: it goes from spicy to.

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Speaker 2: Not that's and then it's just then it's just weird,

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Speaker 2: gross spicy fla favored water exactly.

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Speaker 1: And also so we wanted to give Verners their due,

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Speaker 1: and we want to note that in the great swep

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Speaker 1: Verner's Debate, it really depends on how we define soft drink,

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Speaker 1: and there have been some serious debates about it. You

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Speaker 1: can find them online. It's amazing how people spend their time.

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Speaker 2: Don't we know it? Right? Yeah? I mean look at us. Right.

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Speaker 1: So this was again mostly these kinds of drinks were

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Speaker 1: considered medicinal, and people would make different grades of carbonated water.

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Speaker 1: There was a letter written by a business tycoon named

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Speaker 1: Matthew Bolton to the philosopher Erasmus star When in seventeen

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Speaker 1: eighty four, and Noel, I thought you would enjoy this

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Speaker 1: when they break down the types of carbonated water.

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Speaker 2: Yeah, Jay Schwepp prepares his mineral waters in three varieties.

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Speaker 2: Number one for common drinking with dinner, Number two for

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Speaker 2: nephritic nephritic patients. Help me out with that one, any problems,

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Speaker 2: got it? Okay? And because once again we're still leaning

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Speaker 2: into the medicinal aspect of these products at this point.

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Speaker 2: And number three contains the most alkali, given only in

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Speaker 2: more violent cases. I don't know what that means. I

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Speaker 2: don't either, what the use your imagination?

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Speaker 1: You are fatherless in a violent case, Yes, you have

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Speaker 1: a violent kidney. So these things were humming along, but

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Speaker 1: we still haven't reached the age of modern soda quite yet.

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Speaker 1: The first US patent for the creation of what they

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Speaker 1: called imitation mineral water comes around eighteen ten.

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Speaker 2: That's so funny because it really is they're trying to

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Speaker 2: duplicate again from the earliest days, the effects of a

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Speaker 2: very natural process. So I love that. You know, the

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Speaker 2: whole idea for this racket comes from nature. So yeah,

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Speaker 2: to your point, The first US patent comes through around

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Speaker 2: eighteen ten. Then in eighteen nineteen, a guy named Samuel

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Speaker 2: Fanstock creates the modern day roughly soda fountain.

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Speaker 1: Yeah, which is cool because it's older than I thought.

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Speaker 1: I guess I assumed it was late eighteen hundreds or

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Speaker 1: post Civil war, but they were. People were already expanding

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Speaker 1: all aspects of this industry. Nobody knows to this very day,

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Speaker 1: nobody knows exactly who started adding flavoring and sweeteners to soda,

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Speaker 1: and no one knows exactly when they did it.

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Speaker 2: But we know that by.

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Speaker 1: The late eighteenth and early nineteenth century, people were already

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Speaker 1: selling wine with carbonated water.

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Speaker 2: They were Lincoln the weird to me. I don't know why.

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Speaker 2: I mean, I guess Champagne, you know, honestly, unless it

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Speaker 2: comes from the Champagne region of France, it's usually just

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Speaker 2: considered a sparkling wine, so a white. But can you

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Speaker 2: imagine drinking carbonated red wine? That seems just wrong.

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Speaker 1: I saw I saw someone at a party, I want

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Speaker 1: to say, who was drinking some kind of like die

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Speaker 1: coke red wine thing.

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Speaker 2: That's the thing I have heard about that. Yeah, coc

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Speaker 2: and red wine is a thing. Maybe I'll try it.

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Speaker 3: What do you guys think of those people who put

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Speaker 3: coffee in their coke?

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Speaker 2: Yeah? I actually just heard about that watching a new

400
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Speaker 2: show called Murder at the End of the World from

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Speaker 2: Oh Gosh, the woman and her directing partner who did

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Speaker 2: like another Earth and sound of my voice and the

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Speaker 2: OA it's good. But there's a whole scene involving a

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Speaker 2: character putting coke into their coffee or vice versa, and

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Speaker 2: then the other person in the scene tries it and

406
00:23:33,400 --> 00:23:35,639
Speaker 2: find it disgusting. But you may recall there was a

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Speaker 2: brief period where a Coca Cola had a coffee coke hybrid. Right,

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Speaker 2: it was black. I wanted to like it.

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Speaker 1: It was not good. It was not good. I don't

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Speaker 1: know how that got off the drawing board.

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Speaker 2: But well, because I think it's one of those things

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Speaker 2: like people just do and they're like, well, what if

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Speaker 2: we just give it to them? Give people what they want.

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Speaker 2: But it turns out maybe there aren't that many people

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Speaker 2: that want that.

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Speaker 1: Yeah, maybe they're sample size was weird. Maybe they talked

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Speaker 1: only to the twelve people who like that. But we say,

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Speaker 1: as coffee lovers folks, by the way, so we know

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Speaker 1: that coke when they made coke black, and when pepsi

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Speaker 1: makes pepsi clear and all those things. They're really just

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Speaker 1: doing iterations of a centuries old phenomenon. Which is adding

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Speaker 1: flavors and any kind of kick to to regular old

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Speaker 1: seltzer water. Ginger becomes popular in eighteen twenty is a flavoring,

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Speaker 1: then lemon, and then tonic.

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Speaker 2: Well, and to your point about the soda fountain, you

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Speaker 2: know what we have today that are still referred to

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Speaker 2: as fountain drinks. All of that stuff is mixed kind

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Speaker 2: of by machine or like by these you know, this

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Speaker 2: process where it just injects the flavoring into the carbonated water.

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Speaker 2: Which is also why you'll find that a fountain drink

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Speaker 2: version of a particular soda tastes different a lot of

432
00:24:56,440 --> 00:25:00,600
Speaker 2: times than the canned or bottled version because it the

433
00:25:00,680 --> 00:25:06,240
Speaker 2: mix isn't always scientifically a curio, but the soda fountain

434
00:25:06,359 --> 00:25:09,919
Speaker 2: early days, it was, you know, a person that was

435
00:25:10,040 --> 00:25:13,320
Speaker 2: hand mixing these things, you know, like the old soda jerk.

436
00:25:13,880 --> 00:25:18,879
Speaker 1: Also, not to turn anybody into germophobes, but a lot

437
00:25:18,960 --> 00:25:23,199
Speaker 1: of the variants in soda, in soda from a fountain

438
00:25:23,400 --> 00:25:26,280
Speaker 1: depends on whether or not the fountain is clean exactly.

439
00:25:26,600 --> 00:25:29,439
Speaker 2: You ever had like a diet coke from a soda fountain,

440
00:25:29,480 --> 00:25:31,159
Speaker 2: and it tastes a whole hell of a lot like

441
00:25:31,240 --> 00:25:37,119
Speaker 2: regular coke. That's because there's some what's the word contamination.

442
00:25:36,640 --> 00:25:42,760
Speaker 1: Going on there, and people quickly realized that they could,

443
00:25:43,440 --> 00:25:48,240
Speaker 1: with relatively little effort, they could turn one product line

444
00:25:48,240 --> 00:25:52,520
Speaker 1: of plain old saltz water into a monopoly of different

445
00:25:53,000 --> 00:25:59,680
Speaker 1: spicy flavored drinks pineapple, orange, lemon, apple, just like picture

446
00:25:59,840 --> 00:26:03,520
Speaker 1: of fruit. And at some point someone decided it should

447
00:26:03,560 --> 00:26:04,359
Speaker 1: also be a soda.

448
00:26:04,680 --> 00:26:07,040
Speaker 2: Yeah, now you know, we've again with the kind of

449
00:26:08,080 --> 00:26:11,919
Speaker 2: craze of you know, just Seltzer's one joke that I

450
00:26:11,920 --> 00:26:13,800
Speaker 2: always love to repeat. I don't remember where I heard it,

451
00:26:13,800 --> 00:26:17,840
Speaker 2: but they say, like Lacroix flavored Lacroix tastes like somebody

452
00:26:17,880 --> 00:26:20,520
Speaker 2: whispered the name of a fruit from the next room.

453
00:26:20,920 --> 00:26:21,280
Speaker 1: Yeah.

454
00:26:22,040 --> 00:26:24,200
Speaker 2: Whatever, take with that, do with it what you will.

455
00:26:24,200 --> 00:26:27,440
Speaker 2: But of course, these you know, syrup based.

456
00:26:27,280 --> 00:26:30,240
Speaker 3: Drinks, you guys never had the lemon. I hate it

457
00:26:30,240 --> 00:26:32,080
Speaker 3: and I don't like Yeah, there's no quiz.

458
00:26:33,160 --> 00:26:34,800
Speaker 2: It's too much, it's too heavy, and it tastes more

459
00:26:34,840 --> 00:26:37,119
Speaker 2: like oil, like like it says it's like you're drinking

460
00:26:37,440 --> 00:26:39,960
Speaker 2: essential oils or something that's sweet. Yeah.

461
00:26:40,000 --> 00:26:42,480
Speaker 1: I'm also, just to be honest, I'm not the biggest

462
00:26:42,520 --> 00:26:45,480
Speaker 1: fan La Croix is ever gonna have. I respect people's

463
00:26:45,560 --> 00:26:47,879
Speaker 1: right to enjoy what they want, but I'll just drink

464
00:26:47,960 --> 00:26:51,120
Speaker 1: water and then eat whatever fruit that stuff.

465
00:26:50,800 --> 00:26:53,640
Speaker 2: Propos to be smart. I like Polar, I think better

466
00:26:53,680 --> 00:26:56,800
Speaker 2: than Lacroix. Polar is pretty good. They're on black cherry.

467
00:26:56,880 --> 00:27:00,240
Speaker 2: Montanees is a local Seltzer company outfit here and the

468
00:27:00,320 --> 00:27:03,280
Speaker 2: lad But what I was saying, the syrups in question

469
00:27:03,359 --> 00:27:05,680
Speaker 2: here that we're being used in the eighteen sixty five

470
00:27:06,680 --> 00:27:09,760
Speaker 2: incredibly sweet. And that was by design. Yeah, that was

471
00:27:09,800 --> 00:27:12,120
Speaker 2: the whole idea. It was really like a treat kind

472
00:27:12,119 --> 00:27:12,639
Speaker 2: of a drink.

473
00:27:12,760 --> 00:27:15,080
Speaker 1: And they're figuring it out as they go, As we

474
00:27:15,119 --> 00:27:17,600
Speaker 1: say in Corporate America, they're sort of building the plane

475
00:27:17,600 --> 00:27:19,840
Speaker 1: while they're flying it, and they make a lot of

476
00:27:19,840 --> 00:27:22,520
Speaker 1: great breakthroughs, but of course there are also a lot

477
00:27:22,520 --> 00:27:26,520
Speaker 1: of mistakes along the way. Probably the most infamous mistake

478
00:27:26,560 --> 00:27:29,120
Speaker 1: in the history of soda occurs in eighteen eighty five

479
00:27:29,480 --> 00:27:32,800
Speaker 1: when a guy named Charles Alderton, who must have been

480
00:27:32,880 --> 00:27:36,679
Speaker 1: having a terrible day, invents something that is called doctor Pepper.

481
00:27:36,800 --> 00:27:39,800
Speaker 1: It was originally called Waco and people are still drinking

482
00:27:39,800 --> 00:27:42,800
Speaker 1: it of their own volition. You don't I get I mean,

483
00:27:43,080 --> 00:27:46,119
Speaker 1: if you're going to have that many ingredients make a

484
00:27:46,119 --> 00:27:46,960
Speaker 1: couple of them not.

485
00:27:46,960 --> 00:27:49,919
Speaker 2: Poop fair enough. I don't know about that. We'll get

486
00:27:49,960 --> 00:27:52,600
Speaker 2: to it. But to me, Doctor Pepper always I think

487
00:27:52,840 --> 00:27:54,280
Speaker 2: was it was kind of one of those things where

488
00:27:54,280 --> 00:27:56,280
Speaker 2: it's like, what is this supposed to taste? Like it's

489
00:27:56,400 --> 00:28:00,760
Speaker 2: vaguely black cherry but sort of not. Let's hear more

490
00:28:00,760 --> 00:28:02,440
Speaker 2: about this, Ben, I'm intrigued.

491
00:28:02,760 --> 00:28:05,440
Speaker 1: This is this is the side note. Yeah, I'm really

492
00:28:05,440 --> 00:28:07,600
Speaker 1: glad you talked about the taste.

493
00:28:07,960 --> 00:28:09,800
Speaker 2: This is. This is so weird.

494
00:28:10,240 --> 00:28:14,000
Speaker 1: Uh, but we do know what Alderton was attempting to

495
00:28:14,040 --> 00:28:18,160
Speaker 1: do with Waco now known as Doctor Pepper. The story

496
00:28:18,440 --> 00:28:21,400
Speaker 1: is no true this is. But the story is that

497
00:28:21,640 --> 00:28:26,119
Speaker 1: he was working in a in a pharmacy and he

498
00:28:26,240 --> 00:28:30,199
Speaker 1: was trying to recreate the He wanted the soda to

499
00:28:30,320 --> 00:28:34,080
Speaker 1: taste the way that the pharmacy smelled.

500
00:28:35,280 --> 00:28:40,040
Speaker 2: Okay, so medicinal like cleaning product like bleach. What are

501
00:28:40,040 --> 00:28:40,920
Speaker 2: we talking about here?

502
00:28:41,160 --> 00:28:44,400
Speaker 1: I see there's a there's a method to the madness, Noll.

503
00:28:44,480 --> 00:28:48,080
Speaker 1: There's a reason that I'm dunking on Doctor Pepper. Also,

504
00:28:48,240 --> 00:28:50,880
Speaker 1: I'm leaning into it. I just should get a funny

505
00:28:51,200 --> 00:28:55,240
Speaker 1: but uh but yes, and you know, honestly, Doctor Pepper

506
00:28:55,440 --> 00:29:02,480
Speaker 1: went on to have an amazing uh product, but the

507
00:29:02,520 --> 00:29:08,280
Speaker 1: whole game changed very shortly afterwards. Like doctor Pepper invented

508
00:29:08,280 --> 00:29:13,160
Speaker 1: eighteen eighty five, just one year later, a guy in Atlanta,

509
00:29:13,240 --> 00:29:18,600
Speaker 1: Georgia in eighteen eighty six he invents something called coca cola,

510
00:29:18,920 --> 00:29:21,960
Speaker 1: and he does it. The rumor is to help him

511
00:29:22,040 --> 00:29:23,440
Speaker 1: kick his war feet out.

512
00:29:23,680 --> 00:29:25,960
Speaker 2: Oh weird. What's the guy's name again? I always forget

513
00:29:26,000 --> 00:29:26,640
Speaker 2: the coke guys?

514
00:29:26,920 --> 00:29:27,840
Speaker 1: John Pemberton.

515
00:29:27,920 --> 00:29:32,120
Speaker 2: Pemberton, that's right. So, yeah, you've got some nice ub

516
00:29:33,120 --> 00:29:36,520
Speaker 2: let's call them honorifics. I guess he've made up for

517
00:29:36,600 --> 00:29:41,040
Speaker 2: the Spello, the Gretzki of guzzle, Oh, the tiger Woods

518
00:29:41,040 --> 00:29:44,840
Speaker 2: of tonic water, the Kobe Bryant of soda. Yeah, no, accurate.

519
00:29:44,880 --> 00:29:47,840
Speaker 2: This guy really did change the game for better or worse.

520
00:29:47,840 --> 00:29:50,920
Speaker 2: In eighteen eighty six, John Pemberton did just that. He

521
00:29:50,960 --> 00:29:54,040
Speaker 2: invented coca cola, and the history of coke is rife.

522
00:29:54,240 --> 00:29:57,280
Speaker 2: You know, we've all heard the rumors that are largely

523
00:29:57,320 --> 00:30:00,400
Speaker 2: true that the original recipe of coca cola did in

524
00:30:00,440 --> 00:30:06,360
Speaker 2: fact contain cocaine in addition to the cola nuts, not

525
00:30:06,480 --> 00:30:10,520
Speaker 2: to be confused with koala nuts. Yeah, that's yeah.

526
00:30:10,920 --> 00:30:14,400
Speaker 1: Also, cocaine had a much less sinister reputation.

527
00:30:15,240 --> 00:30:17,680
Speaker 2: They gave you a papa, It gave you a little zip.

528
00:30:18,360 --> 00:30:20,480
Speaker 2: It was in a lot of stuff back then. It

529
00:30:20,520 --> 00:30:21,880
Speaker 2: sure was a lot.

530
00:30:21,720 --> 00:30:26,400
Speaker 1: Of metals, a lot, a lot of medicine. Yeah, and

531
00:30:26,720 --> 00:30:30,680
Speaker 1: this all happens during the period of rapid expansion. By

532
00:30:30,760 --> 00:30:34,720
Speaker 1: eighteen sixty, there are one hundred and twenty three bottling

533
00:30:34,800 --> 00:30:38,160
Speaker 1: plants for soft drinks in the US, and then just

534
00:30:38,200 --> 00:30:40,920
Speaker 1: ten years later there are three hundred and eighty seven.

535
00:30:41,200 --> 00:30:45,880
Speaker 1: By nineteen hundred, there are almost three thousand different plants

536
00:30:46,040 --> 00:30:47,000
Speaker 1: just making soda.

537
00:30:47,480 --> 00:30:50,960
Speaker 2: Yeah, popular stuff. It really did kind of kick off

538
00:30:50,960 --> 00:30:55,440
Speaker 2: a bit of a craze, but still doesn't quite explain

539
00:30:56,040 --> 00:30:59,720
Speaker 2: the absolutely meteoric rise of soda and how I just

540
00:30:59,760 --> 00:31:03,880
Speaker 2: became such a staple. And believe it or not, we

541
00:31:03,960 --> 00:31:09,040
Speaker 2: really owe a lot of credit to the temperance movement,

542
00:31:15,880 --> 00:31:20,120
Speaker 2: the idea of being a teetotaler and soda being sort

543
00:31:20,120 --> 00:31:26,720
Speaker 2: of a mandated I guess, substitute for alcoholic beverages. People

544
00:31:26,760 --> 00:31:30,120
Speaker 2: needed something to take the edge off, and it did

545
00:31:30,200 --> 00:31:35,200
Speaker 2: contain you know, chemicals, you know, caffeine, sugar. Obviously, it

546
00:31:35,200 --> 00:31:38,200
Speaker 2: made you feel something. It's better than you know, not drinking.

547
00:31:39,200 --> 00:31:44,400
Speaker 1: Yeah right, these party police here's how I picture it.

548
00:31:44,680 --> 00:31:47,280
Speaker 1: I picture it like they're kind of militant. They had

549
00:31:47,280 --> 00:31:47,960
Speaker 1: a reputation.

550
00:31:48,320 --> 00:31:50,280
Speaker 2: Oh I'm sorry. They they had cocaine in them too.

551
00:31:50,320 --> 00:31:53,520
Speaker 2: By the way, they really did make you feel something better, right,

552
00:31:54,000 --> 00:31:55,200
Speaker 2: carry on there.

553
00:31:55,800 --> 00:31:59,920
Speaker 1: It's weird because I'm picturing in my mind a media

554
00:32:00,200 --> 00:32:03,160
Speaker 1: of teetotalers and they're worried about their public image, and

555
00:32:03,160 --> 00:32:06,040
Speaker 1: they're like, guys, people are saying that we're not fun,

556
00:32:06,440 --> 00:32:09,960
Speaker 1: and well, don't listen to them. They're drunk, and they say, no,

557
00:32:10,040 --> 00:32:13,040
Speaker 1: we need something, We need something positive. So we're not

558
00:32:13,120 --> 00:32:16,800
Speaker 1: a movement that's just dedicated to eradicating something. We need

559
00:32:16,840 --> 00:32:20,600
Speaker 1: an alternative. So let's get the kids hanging out at

560
00:32:20,680 --> 00:32:24,720
Speaker 1: pharmacies and selling soft drinks a soda fountains. That made

561
00:32:24,760 --> 00:32:28,720
Speaker 1: those places wholesome social hanging spots, like going to a

562
00:32:28,760 --> 00:32:32,320
Speaker 1: community center or something. And then that made in the

563
00:32:32,360 --> 00:32:37,120
Speaker 1: teetotaler calculus that made bars and later speakeasies even worse.

564
00:32:37,440 --> 00:32:40,600
Speaker 1: These were like the last refuges of low lifes and

565
00:32:40,680 --> 00:32:42,680
Speaker 1: degenerates before they reached the grave.

566
00:32:43,320 --> 00:32:46,280
Speaker 2: I mean, they're not wrong, you know, there are certain

567
00:32:47,200 --> 00:32:51,000
Speaker 2: type of dive bar situations that are the sort of

568
00:32:51,280 --> 00:32:55,800
Speaker 2: roosting places for you know, the problematic elements, you know,

569
00:32:56,040 --> 00:32:58,600
Speaker 2: folks that are maybe what you might call problem drinkers.

570
00:32:59,400 --> 00:33:02,600
Speaker 2: You're more likely to see a fight or a knifing,

571
00:33:02,960 --> 00:33:04,880
Speaker 2: you know, break out in one of these spots than

572
00:33:04,880 --> 00:33:07,600
Speaker 2: you would say, at a soda fountain or what we

573
00:33:07,640 --> 00:33:07,959
Speaker 2: call it.

574
00:33:08,000 --> 00:33:10,160
Speaker 3: Like, I feel like I've worked in many of these places.

575
00:33:10,240 --> 00:33:12,280
Speaker 2: Yeah, you certainly have, Max, That's where we first became

576
00:33:12,320 --> 00:33:14,600
Speaker 2: acquainted with one another, and you worked at a pretty

577
00:33:14,640 --> 00:33:18,080
Speaker 2: reputable joint. But there are certain spots that, you know,

578
00:33:18,160 --> 00:33:22,280
Speaker 2: especially in bigger cities, where you may well not be

579
00:33:22,400 --> 00:33:25,080
Speaker 2: welcome if you're not a known quantity.

580
00:33:25,200 --> 00:33:27,400
Speaker 3: I actually got to jump in here because I legitimately

581
00:33:27,400 --> 00:33:30,080
Speaker 3: cannot remember the name of this place in Chicago, so

582
00:33:30,120 --> 00:33:32,920
Speaker 3: I can't really slander them. But there's this bar in Chicago.

583
00:33:33,040 --> 00:33:35,960
Speaker 3: It's cash only, and you have to I forget that

584
00:33:36,040 --> 00:33:38,240
Speaker 3: there's a way to get in. But there's like the

585
00:33:38,240 --> 00:33:41,440
Speaker 3: big thing about it is it's everyone knows like everything

586
00:33:41,440 --> 00:33:44,200
Speaker 3: they're doing inside is illegal, Like they're selling like boozze,

587
00:33:44,200 --> 00:33:47,720
Speaker 3: Like after hours, you can't smoke inside any building in Chicago.

588
00:33:47,840 --> 00:33:50,040
Speaker 3: People are just chain smoking, and there's all the sides

589
00:33:50,120 --> 00:33:52,040
Speaker 3: up from the said like, oh, all this stuff. But

590
00:33:52,120 --> 00:33:53,760
Speaker 3: it's just so funny to walk in because it's like

591
00:33:53,880 --> 00:33:56,960
Speaker 3: there's this facade and everyone knows this is a total facade,

592
00:33:57,040 --> 00:33:58,400
Speaker 3: but as soon as you walk in, it's like nope.

593
00:33:58,520 --> 00:34:00,280
Speaker 3: And the one thing is all the bartenders are all

594
00:34:00,360 --> 00:34:03,320
Speaker 3: really old and they're all really mean.

595
00:34:03,920 --> 00:34:07,120
Speaker 1: Yeah, there's stuff I've seen. I've seen similar things, Like

596
00:34:07,680 --> 00:34:11,920
Speaker 1: in London, I stumbled onto a place through through contact

597
00:34:12,320 --> 00:34:15,880
Speaker 1: and it was you were able to smoke cigarettes inside,

598
00:34:15,920 --> 00:34:18,160
Speaker 1: probably other stuff too. I didn't stay too long. It's

599
00:34:18,200 --> 00:34:21,000
Speaker 1: a weird vibe and they were doing after hours things.

600
00:34:21,000 --> 00:34:24,600
Speaker 1: In their loophole was that they are a private club

601
00:34:24,880 --> 00:34:28,080
Speaker 1: or they're a private property kind of thing, so they're

602
00:34:28,080 --> 00:34:30,760
Speaker 1: not quote unquote open to the public.

603
00:34:31,080 --> 00:34:33,040
Speaker 3: I think they had something similar to that. But I

604
00:34:33,040 --> 00:34:38,360
Speaker 3: think their loophole was they had some hands in organized crime.

605
00:34:38,719 --> 00:34:41,640
Speaker 2: Yeah, there you go. Not unusual and yeah, I mean,

606
00:34:41,680 --> 00:34:44,000
Speaker 2: of course, you know we talk about these speakeasies, right

607
00:34:44,280 --> 00:34:47,600
Speaker 2: and once you know, the temperance movement took hold and

608
00:34:47,640 --> 00:34:51,280
Speaker 2: the laws changed and alcohol was illegal, that did become

609
00:34:51,600 --> 00:34:54,440
Speaker 2: a hotbed of organized crime. A lot of these locations

610
00:34:54,480 --> 00:34:57,560
Speaker 2: were run by you know, the mob or mob like elements.

611
00:34:58,400 --> 00:35:02,160
Speaker 1: And just like with boot lagging, transportation played a big

612
00:35:02,239 --> 00:35:05,560
Speaker 1: role in the rise of soda because for a while,

613
00:35:06,360 --> 00:35:09,640
Speaker 1: you could only get this stuff if you were living

614
00:35:09,719 --> 00:35:13,359
Speaker 1: in proximity of some sort to a factory and there

615
00:35:13,440 --> 00:35:15,719
Speaker 1: was a horse drawn carriage that could reach you. But

616
00:35:15,880 --> 00:35:18,080
Speaker 1: now all of a sudden, we have gas powered trucks

617
00:35:18,080 --> 00:35:22,360
Speaker 1: and automobiles. The American shipping industry is experiencing a revolution,

618
00:35:22,719 --> 00:35:25,719
Speaker 1: and the reach of soda extends as well. So by

619
00:35:25,800 --> 00:35:28,799
Speaker 1: nineteen twenty, the US alone is home to more than

620
00:35:28,920 --> 00:35:32,319
Speaker 1: five thousand bottling plants, and that's all they do, day in,

621
00:35:32,480 --> 00:35:35,800
Speaker 1: day out. They make weird Sodas the first vending machines

622
00:35:35,840 --> 00:35:39,440
Speaker 1: come along, they put soda into cups. And I can't

623
00:35:39,440 --> 00:35:43,680
Speaker 1: say cups for some reason without remembering that amazing meme

624
00:35:43,920 --> 00:35:46,239
Speaker 1: of the lizard drinking out of cups. I think we

625
00:35:46,320 --> 00:35:47,920
Speaker 1: talked about this on stuff. They want you to know.

626
00:35:48,120 --> 00:35:50,239
Speaker 1: Oh it's classic, not all of it aged well, but

627
00:35:50,280 --> 00:35:51,040
Speaker 1: it's so funny.

628
00:35:51,239 --> 00:35:54,359
Speaker 2: Okay, So let's take a quick pause in the history,

629
00:35:54,520 --> 00:35:56,719
Speaker 2: just talk a little bit more about process. We talked

630
00:35:56,719 --> 00:36:02,000
Speaker 2: about injecting the bubbles. You know, into still water to

631
00:36:02,120 --> 00:36:05,560
Speaker 2: kind of mimic the effects and qualities of this naturally

632
00:36:05,640 --> 00:36:09,440
Speaker 2: carbonated stuff. But you know, these early processes were much more,

633
00:36:09,840 --> 00:36:12,880
Speaker 2: you know, kind of single serving. Right, We're now in

634
00:36:12,920 --> 00:36:16,080
Speaker 2: a situation where we've got to mass produce this stuff.

635
00:36:16,400 --> 00:36:20,239
Speaker 2: So how does the technology start to evolve to meet

636
00:36:20,280 --> 00:36:21,399
Speaker 2: the demand. Oh?

637
00:36:21,480 --> 00:36:24,759
Speaker 1: Yeah, it starts with the water. Of course, often that's

638
00:36:24,800 --> 00:36:29,880
Speaker 1: coming from a safe processed municipal supply, but just to

639
00:36:29,920 --> 00:36:34,600
Speaker 1: be certain, these companies also will process it further, so

640
00:36:35,680 --> 00:36:38,520
Speaker 1: it's weird without getting two in the weeds. Sometimes they

641
00:36:38,640 --> 00:36:41,399
Speaker 1: just run it through a sand filter to get rid

642
00:36:41,440 --> 00:36:45,120
Speaker 1: of solid matter, and then they run it through an

643
00:36:45,160 --> 00:36:49,520
Speaker 1: activated carbon purifier to get rid of chlorine color and

644
00:36:49,719 --> 00:36:52,680
Speaker 1: other taste or odors, except in the case of course

645
00:36:52,800 --> 00:36:54,719
Speaker 1: Doctor Pepper, where I think they just go to a

646
00:36:54,800 --> 00:36:57,359
Speaker 1: sewer and start scooping stuff up with a lab.

647
00:36:57,640 --> 00:36:59,160
Speaker 2: How do you really feel about Doctor Pepper?

648
00:37:00,120 --> 00:37:01,600
Speaker 1: We had to pick one. We had to pick one

649
00:37:01,600 --> 00:37:05,279
Speaker 1: to dunk on. Max is giving a thumbs down. Wait, Max,

650
00:37:05,280 --> 00:37:06,200
Speaker 1: are you the I know?

651
00:37:06,239 --> 00:37:08,080
Speaker 2: I I don't think so at all.

652
00:37:08,160 --> 00:37:08,239
Speaker 4: No.

653
00:37:08,280 --> 00:37:10,319
Speaker 3: I hate Doctor Pepper because they have like the most

654
00:37:10,360 --> 00:37:13,880
Speaker 3: annoying commercials of all time to play NonStop during college football.

655
00:37:14,000 --> 00:37:16,560
Speaker 3: I've also adopted this thing where I don't buy products

656
00:37:16,560 --> 00:37:21,080
Speaker 3: that advertise during college football fa So I've continued to

657
00:37:21,120 --> 00:37:22,399
Speaker 3: not buy doctor Pepper, and.

658
00:37:22,400 --> 00:37:24,960
Speaker 2: That is a reasonable bias. It is not something that

659
00:37:25,000 --> 00:37:28,640
Speaker 2: I necessarily reached for when I'm having my little soda treat.

660
00:37:29,400 --> 00:37:31,440
Speaker 2: But I don't hate it, perhaps as much as you

661
00:37:31,480 --> 00:37:33,880
Speaker 2: guys do. And there are better versions of it, like

662
00:37:34,600 --> 00:37:38,439
Speaker 2: what is it? You know, geez not Werners, but there's

663
00:37:38,480 --> 00:37:42,000
Speaker 2: another you see him at like cool like Delis like

664
00:37:42,080 --> 00:37:44,600
Speaker 2: in New York. It's got this weird bearded man on

665
00:37:44,640 --> 00:37:50,319
Speaker 2: the on the like, but they have a really good

666
00:37:50,360 --> 00:37:53,560
Speaker 2: black cherry Doctor Brown Doctor Brown's good. That's not the

667
00:37:53,600 --> 00:37:56,719
Speaker 2: one that is very similar, very much in the same wheelhouse.

668
00:37:56,880 --> 00:38:00,600
Speaker 2: They also Doctor Brown's has an excellent black cherry soda.

669
00:38:00,920 --> 00:38:03,320
Speaker 2: So of course, all of this starts, like you said,

670
00:38:03,360 --> 00:38:07,840
Speaker 2: with water. Oftentimes, as we know, even with bottled water

671
00:38:08,040 --> 00:38:12,000
Speaker 2: made by these soda magnates that they got into the

672
00:38:12,040 --> 00:38:13,719
Speaker 2: business and hey, let's just sell the stuff that we

673
00:38:13,760 --> 00:38:16,239
Speaker 2: make the stuff out of. It just comes from the

674
00:38:16,280 --> 00:38:21,000
Speaker 2: good old fashioned municipal water supply, though it is oftentimes

675
00:38:21,280 --> 00:38:24,640
Speaker 2: processed a little bit further in order to maintain some

676
00:38:24,680 --> 00:38:29,520
Speaker 2: sort of standards for the finished product. Impurities within water

677
00:38:29,560 --> 00:38:33,560
Speaker 2: supplies for different parts of the country. Municipalities can of

678
00:38:33,600 --> 00:38:37,160
Speaker 2: course vary from time to time, and there are allowable

679
00:38:37,280 --> 00:38:41,080
Speaker 2: levels of impurities that can vary as well by municipality.

680
00:38:41,600 --> 00:38:44,960
Speaker 1: Yeah, so in most plants these days, the water is

681
00:38:45,000 --> 00:38:48,760
Speaker 1: going to go through a process called super chlorination and coagulation.

682
00:38:49,360 --> 00:38:52,759
Speaker 1: For two hours. The water gets exposed to a cartoonishly

683
00:38:52,840 --> 00:38:56,680
Speaker 1: high amount of chlorine and to something called a floculent.

684
00:38:57,400 --> 00:39:00,600
Speaker 1: Floculant is just a fancy word for thing that removes

685
00:39:01,320 --> 00:39:04,480
Speaker 1: algae and bacteria and then it goes back through this

686
00:39:04,719 --> 00:39:08,399
Speaker 1: sand filter carbon thing. But at that point you still

687
00:39:08,400 --> 00:39:11,640
Speaker 1: don't have something you can sell as soda. You need

688
00:39:11,680 --> 00:39:14,280
Speaker 1: the bubbles, you need the magic. And I'll be honest,

689
00:39:14,320 --> 00:39:17,400
Speaker 1: this got me watching the old school Gene Wilder, Willy

690
00:39:17,480 --> 00:39:20,520
Speaker 1: Wonka or Charlie in the chocolate factory. It holds up, man,

691
00:39:20,600 --> 00:39:21,680
Speaker 1: it's really good.

692
00:39:22,080 --> 00:39:26,320
Speaker 2: So now we've purified the water to some degree, let's

693
00:39:26,480 --> 00:39:29,560
Speaker 2: talk about how we get those bubbles, which is kind

694
00:39:29,560 --> 00:39:33,320
Speaker 2: of the feature of the whole product into said water.

695
00:39:33,440 --> 00:39:39,280
Speaker 2: Carbon dioxide gas gives these beverages that sparkle that bites.

696
00:39:40,120 --> 00:39:44,000
Speaker 2: And also it makes it more shelf stable, doesn't it.

697
00:39:44,680 --> 00:39:50,479
Speaker 1: It really does. Yeah, And the carbonation is created by

698
00:39:50,600 --> 00:39:54,759
Speaker 1: chilling the liquid and then cascading it in thin layers

699
00:39:54,880 --> 00:39:58,919
Speaker 1: over a series of plates in this enclosure that has

700
00:39:59,320 --> 00:40:03,319
Speaker 1: pressurized carbon dioxide gas. It's a really cool like how

701
00:40:03,360 --> 00:40:06,760
Speaker 1: stuff gets made opportunity. You know, you can see videos

702
00:40:06,800 --> 00:40:10,120
Speaker 1: of this on YouTube. And the amount of gas the

703
00:40:10,160 --> 00:40:14,880
Speaker 1: water will absorb depends on how high the pressure is

704
00:40:15,239 --> 00:40:18,240
Speaker 1: and how low the temperature is. So it's fascinating science.

705
00:40:18,600 --> 00:40:22,000
Speaker 1: We're still not done. Now we've got basically selter our

706
00:40:22,040 --> 00:40:25,799
Speaker 1: imitation mineral water, but everybody's selling seltzer. How do we

707
00:40:25,880 --> 00:40:27,520
Speaker 1: hush it up a little? How do we add some

708
00:40:28,080 --> 00:40:29,600
Speaker 1: so an angle?

709
00:40:29,760 --> 00:40:32,600
Speaker 2: You know? Yeah, syrups right, and you know, of course

710
00:40:32,600 --> 00:40:36,400
Speaker 2: we've got syrups that are naturally occurring, like maple syrup,

711
00:40:37,120 --> 00:40:40,040
Speaker 2: you know, from the sap of the maple tree. But

712
00:40:40,120 --> 00:40:45,040
Speaker 2: when you're talking about concentration of flavor, you know, to

713
00:40:45,200 --> 00:40:48,560
Speaker 2: get that sort of essence of like a particular type

714
00:40:48,560 --> 00:40:52,279
Speaker 2: of flavor with be a lemon, black, cherry, raspberry, or

715
00:40:52,280 --> 00:40:55,920
Speaker 2: what have you, we're talking about creating this stuff. First,

716
00:40:55,960 --> 00:40:58,600
Speaker 2: you have a simple syrup which is a great thing

717
00:40:58,640 --> 00:41:00,319
Speaker 2: in and of itself. I'm a big fan of using

718
00:41:00,360 --> 00:41:03,799
Speaker 2: simple syrup and iced coffee or even regular coffee, which

719
00:41:03,840 --> 00:41:07,799
Speaker 2: is basically just cooking down sugar into sort of a

720
00:41:08,040 --> 00:41:10,040
Speaker 2: more viscous solution, right.

721
00:41:10,320 --> 00:41:13,879
Speaker 1: Yeah, yeah, it's a solution of water and sugar, and

722
00:41:14,080 --> 00:41:16,960
Speaker 1: you can take some other steps. You can treat this

723
00:41:17,239 --> 00:41:20,880
Speaker 1: simple sugar with carbon you can filter it if sugar

724
00:41:20,960 --> 00:41:24,040
Speaker 1: is not you know, top quality, and all the other

725
00:41:24,239 --> 00:41:27,720
Speaker 1: ingredients are added in a precise order to create what's

726
00:41:27,760 --> 00:41:30,640
Speaker 1: called the finished syrup. This is where stuff like a

727
00:41:30,760 --> 00:41:33,960
Speaker 1: secret recipe comes in, because it's not just what you

728
00:41:34,040 --> 00:41:37,200
Speaker 1: put in. It's when you combine these things your order

729
00:41:37,239 --> 00:41:37,920
Speaker 1: of operations.

730
00:41:38,000 --> 00:41:41,080
Speaker 2: Oh yeah, hence the Willy wonknness of it all. And

731
00:41:41,120 --> 00:41:45,080
Speaker 2: there are two methods for producing that finished syrup. In

732
00:41:45,239 --> 00:41:48,680
Speaker 2: the first method, the syrup is diluted with water and

733
00:41:48,719 --> 00:41:52,760
Speaker 2: then the product gets cooled carbonated. You know, it's cooked

734
00:41:52,840 --> 00:41:54,520
Speaker 2: right like I said, with making the simple syrup, and

735
00:41:54,520 --> 00:41:59,680
Speaker 2: then it's cooled down, carbonated and bottles. And in the

736
00:41:59,719 --> 00:42:02,080
Speaker 2: second to the maker actually measures a precise amount of

737
00:42:02,120 --> 00:42:05,120
Speaker 2: syrup into each bottle. You got the carbonated water separately,

738
00:42:05,400 --> 00:42:07,280
Speaker 2: then you fill it with the syrup or add it

739
00:42:07,320 --> 00:42:10,840
Speaker 2: and first then you know, dilute it with the carbonated water.

740
00:42:11,080 --> 00:42:14,840
Speaker 2: In either case, the sugar is about fifty one to

741
00:42:14,960 --> 00:42:19,440
Speaker 2: sixty percent of the syrup and it is reduced to

742
00:42:19,640 --> 00:42:22,759
Speaker 2: around eight to thirteen percent in the finished beverage, So

743
00:42:22,840 --> 00:42:27,400
Speaker 2: it is considerably I guess, packing a lot of punch.

744
00:42:28,120 --> 00:42:31,440
Speaker 2: It's a very dense like it's like dark matter, you know,

745
00:42:31,480 --> 00:42:32,800
Speaker 2: when it comes to flavoring.

746
00:42:32,920 --> 00:42:36,920
Speaker 1: Right, yeah, yeah, if you ever, if you ever worked

747
00:42:37,080 --> 00:42:41,960
Speaker 1: in a restaurant or hospititality industry, you may have heard

748
00:42:42,200 --> 00:42:45,239
Speaker 1: of people who just tried the straight syrup. It's very

749
00:42:45,360 --> 00:42:49,719
Speaker 1: much not as cool as the soda. It's just too concentrated, right,

750
00:42:50,680 --> 00:42:55,759
Speaker 1: And one twelve ounce soft drink can contain more than

751
00:42:55,880 --> 00:42:58,600
Speaker 1: forty grams of sugar as a result. Here, that's a

752
00:42:58,640 --> 00:42:59,719
Speaker 1: lot of sugar, right.

753
00:43:00,080 --> 00:43:02,759
Speaker 2: Seeing those images in like health class where it's like

754
00:43:03,239 --> 00:43:06,560
Speaker 2: it shows you the pile of sugar, the physical pile

755
00:43:06,600 --> 00:43:10,280
Speaker 2: of sugar that would go into forty grams of sugar

756
00:43:10,719 --> 00:43:14,760
Speaker 2: physically to look at is a frickin' ant hill of sugar.

757
00:43:14,960 --> 00:43:15,319
Speaker 2: I saw.

758
00:43:15,480 --> 00:43:19,520
Speaker 1: I saw Bernie Sanders, the politician Bernie Sanders recently and

759
00:43:19,760 --> 00:43:25,160
Speaker 1: his his rant for the day was soda and children.

760
00:43:25,200 --> 00:43:27,920
Speaker 1: And he had like a twenty ounce Coca cola bottle

761
00:43:27,960 --> 00:43:30,680
Speaker 1: that buddy yeah, and he was, yeah, it's what he asked,

762
00:43:30,719 --> 00:43:31,640
Speaker 1: Coca cola bottle.

763
00:43:31,840 --> 00:43:35,680
Speaker 4: And he's like, this single bottle of Coca cola alone

764
00:43:35,920 --> 00:43:39,920
Speaker 4: contains fourteen tea spoons of sugar. That's far more than

765
00:43:40,080 --> 00:43:43,280
Speaker 4: is recommended or even allowed for twoldren.

766
00:43:43,880 --> 00:43:46,799
Speaker 2: That's ten percent of the five percent of the one

767
00:43:46,880 --> 00:43:51,080
Speaker 2: percent of the allowable limits of sugar intake for the

768
00:43:51,120 --> 00:43:52,120
Speaker 2: American people.

769
00:43:52,600 --> 00:43:55,000
Speaker 1: And then he'll bet his percentages.

770
00:43:55,120 --> 00:43:57,879
Speaker 2: It's Bernie Sanders catchphrase.

771
00:43:57,400 --> 00:44:01,919
Speaker 1: And shout out to who whatever genius is cutting his hair.

772
00:44:02,560 --> 00:44:04,800
Speaker 1: I'm kidding, I'm I'm personally hey.

773
00:44:04,760 --> 00:44:07,000
Speaker 2: He doesn't. He just kind of runs his fingers.

774
00:44:07,480 --> 00:44:12,200
Speaker 1: I find him just such a fascinating historical.

775
00:44:12,480 --> 00:44:16,080
Speaker 3: Is not the best thing ever. It was BID's inauguration.

776
00:44:16,239 --> 00:44:22,759
Speaker 3: He wore these ned and yeah, they got him on.

777
00:44:23,160 --> 00:44:25,239
Speaker 3: Colbert got him on like right afterwards. Ask him and

778
00:44:25,320 --> 00:44:28,080
Speaker 3: he's like he like said who it was, and then

779
00:44:28,080 --> 00:44:30,520
Speaker 3: he very quickly tried to retract it because he's like

780
00:44:30,760 --> 00:44:33,279
Speaker 3: everyone's like flooding this woman asking for more, and she

781
00:44:33,400 --> 00:44:36,160
Speaker 3: just made she like knitted them for him, and everyone's like,

782
00:44:36,200 --> 00:44:37,960
Speaker 3: can we get some of these herself? And she's like, no,

783
00:44:38,160 --> 00:44:40,080
Speaker 3: this is just something I did. I like to knit.

784
00:44:43,160 --> 00:44:43,960
Speaker 2: Yeah, he really is.

785
00:44:44,000 --> 00:44:48,600
Speaker 1: He always looks like in so many appearances, I I

786
00:44:48,640 --> 00:44:54,200
Speaker 1: can't disassociate him from his cousin's fantastic show Curb Your Enthusiasm,

787
00:44:54,640 --> 00:44:57,440
Speaker 1: and I always feel like he's sort of in a

788
00:44:57,600 --> 00:44:59,680
Speaker 1: Curb Your Enthusiasm episode when.

789
00:44:59,480 --> 00:45:04,879
Speaker 2: I say her distant cousins that, I think, yeah, I say, though, yeah,

790
00:45:04,920 --> 00:45:07,640
Speaker 2: they definitely have a vibe that they share. So we've

791
00:45:07,680 --> 00:45:12,799
Speaker 2: got this mega, mega concentrated flavor you know, crack that

792
00:45:12,920 --> 00:45:17,120
Speaker 2: is now you know, uh, injected into the carbonated water.

793
00:45:17,520 --> 00:45:23,720
Speaker 1: Yeah, and look, politics aside, our Palbernie is absolutely correct

794
00:45:23,920 --> 00:45:27,640
Speaker 1: about the health concerns surrounding soda. It's delicious, it's interesting,

795
00:45:27,880 --> 00:45:30,359
Speaker 1: it's it's a heck of a treat, but it is

796
00:45:30,400 --> 00:45:34,680
Speaker 1: not healthy. And here we're going to pause, not for

797
00:45:34,719 --> 00:45:38,560
Speaker 1: a soda break. We're staying strong throughout this episode. But

798
00:45:38,760 --> 00:45:41,640
Speaker 1: this is gonna have to be a two parter because

799
00:45:41,640 --> 00:45:44,120
Speaker 1: we're setting up the history, some of which is ridiculous,

800
00:45:44,120 --> 00:45:46,319
Speaker 1: but we have yet to get to the most ridiculous part,

801
00:45:46,600 --> 00:45:48,920
Speaker 1: which is the sodas of yesteryear.

802
00:45:49,000 --> 00:45:52,000
Speaker 2: That's right, and the Yeah, there's a lot of interesting

803
00:45:52,040 --> 00:45:55,160
Speaker 2: history there too, and just a lot of absurd marketing

804
00:45:55,719 --> 00:45:57,520
Speaker 2: that goes into this kind of stuff, and we'll talk

805
00:45:57,560 --> 00:46:00,359
Speaker 2: a lot about the nostalgia factor of it all is well.

806
00:46:00,719 --> 00:46:05,120
Speaker 2: Huge thanks to super producer Max Williams, his brother Alex Williams,

807
00:46:05,160 --> 00:46:06,200
Speaker 2: who composed our theme.

808
00:46:06,560 --> 00:46:10,839
Speaker 1: Big Big thanks to Jonathan Strickland aka the Quizter, Big

809
00:46:10,880 --> 00:46:14,120
Speaker 1: Big thanks to A. J. Jacobs aka the Puzzler. Check

810
00:46:14,200 --> 00:46:18,279
Speaker 1: out our friends over on Ridiculous Crimes Aaron Elizabeth, Dan

811
00:46:18,440 --> 00:46:22,160
Speaker 1: Dave if you want to hear more ridiculous often heist

812
00:46:22,200 --> 00:46:26,719
Speaker 1: related history. And I'm hoping that we can. We've been

813
00:46:26,760 --> 00:46:28,640
Speaker 1: talking about forever, but I'm hoping we could get a

814
00:46:28,680 --> 00:46:30,439
Speaker 1: crossover going with them in the New Year.

815
00:46:30,760 --> 00:46:34,800
Speaker 2: I think that's definitely gonna happen. We'll see you next time, folks.

816
00:46:40,280 --> 00:46:44,120
Speaker 2: For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,

817
00:46:44,160 --> 00:46:46,320
Speaker 2: or wherever you listen to your favorite shows.