1 00:00:00,440 --> 00:00:03,320 Speaker 1: Hi, how are you? Thank you so much for doing this. 2 00:00:03,720 --> 00:00:06,560 Speaker 1: I'm doing great. Never mind my face. Like Lamb Squad 3 00:00:06,559 --> 00:00:09,760 Speaker 1: they quit this morning. Why they were mad at you? 4 00:00:10,000 --> 00:00:12,800 Speaker 1: What did you do? They said? I was too high, Ladens. 5 00:00:13,760 --> 00:00:15,880 Speaker 1: I did not realize until this very moment that I 6 00:00:15,920 --> 00:00:18,079 Speaker 1: do believe Maverick was taking a little bit of a 7 00:00:18,160 --> 00:00:22,040 Speaker 1: dig at me. That's fine. My glam Squad, for the record, 8 00:00:22,079 --> 00:00:24,360 Speaker 1: for those who are listening, has never quit on the job. 9 00:00:24,680 --> 00:00:27,440 Speaker 1: My demands are not high at least I don't think so, 10 00:00:28,080 --> 00:00:32,680 Speaker 1: Ladies and gentlemen. Joining us on the Naked Podcast is 11 00:00:32,960 --> 00:00:37,279 Speaker 1: Maverick Carter, American businessman. We'll have more after these messages. 12 00:00:50,120 --> 00:00:52,920 Speaker 1: Every champion and carry champion is to be a champion, 13 00:00:53,080 --> 00:00:56,520 Speaker 1: a champion and carry champion and carry Chapiana Champion and 14 00:00:56,600 --> 00:00:59,720 Speaker 1: carry Chappion and carry champion and sports and in the 15 00:01:00,080 --> 00:01:03,560 Speaker 1: may connected worker in the world, with vulnerable considered, we 16 00:01:03,960 --> 00:01:06,840 Speaker 1: come and remove the vail from entertainmous elite. It's the 17 00:01:06,840 --> 00:01:09,200 Speaker 1: difference between what it's real and with the public seat. 18 00:01:09,400 --> 00:01:12,679 Speaker 1: So here's your favorite celebrities behind the scenes. It's refreshing. 19 00:01:13,000 --> 00:01:16,200 Speaker 1: Then the whole story specific life all too rendivous to shake. 20 00:01:16,280 --> 00:01:19,200 Speaker 1: The person that you can. We gotta champion. They carry Champion. 21 00:01:19,280 --> 00:01:21,319 Speaker 1: They girl, you didn't. It's the greatest of sports and 22 00:01:21,480 --> 00:01:25,039 Speaker 1: entertainment connected with very Champion. They carry champions to be 23 00:01:25,120 --> 00:01:28,240 Speaker 1: a champion of Champion. They carry Champion and they chappy 24 00:01:28,319 --> 00:01:31,800 Speaker 1: chat Champion. They carry Champion and carry Champion. Fraides and 25 00:01:31,840 --> 00:01:35,160 Speaker 1: sports and then the tam a connectd Warpen. Welcome back, 26 00:01:35,200 --> 00:01:38,360 Speaker 1: Welcome back, welcome back. I hope all is well. So 27 00:01:38,400 --> 00:01:40,399 Speaker 1: there are a couple of things that are happening as 28 00:01:40,720 --> 00:01:44,319 Speaker 1: we record this podcast. My Lakers are on the verge 29 00:01:44,440 --> 00:01:47,360 Speaker 1: of getting out of the first round of the playoffs. 30 00:01:47,400 --> 00:01:50,160 Speaker 1: I am predicting it. I am claiming it, and so 31 00:01:50,320 --> 00:01:53,040 Speaker 1: you gotta take it. Those who are not sports fans, 32 00:01:53,080 --> 00:01:55,240 Speaker 1: just take a moment and listen to me brag about 33 00:01:55,360 --> 00:01:57,840 Speaker 1: my home team. I am a diehard Laker fan. Anyone 34 00:01:57,840 --> 00:02:00,640 Speaker 1: who knows me knows that I don't like you as 35 00:02:00,680 --> 00:02:03,960 Speaker 1: a player until you come and you play with us. 36 00:02:04,400 --> 00:02:06,160 Speaker 1: And by us, I mean the Lakers, because I'm the 37 00:02:06,160 --> 00:02:09,280 Speaker 1: sixth man or the sixth woman on the team. So 38 00:02:09,440 --> 00:02:11,760 Speaker 1: with that being said, I have this really funny story. 39 00:02:12,360 --> 00:02:15,760 Speaker 1: I remember years ago I met a young jet by 40 00:02:15,760 --> 00:02:19,160 Speaker 1: the name of Maverick Carter. I was working for ESPN 41 00:02:19,200 --> 00:02:22,320 Speaker 1: at the time, and we were covering the finals. The 42 00:02:22,320 --> 00:02:24,320 Speaker 1: show that I was working on first take was covering 43 00:02:24,360 --> 00:02:27,919 Speaker 1: the finals um and it was Cleveland and Golden State, 44 00:02:27,960 --> 00:02:30,480 Speaker 1: and so we were flying back to both cities every 45 00:02:30,480 --> 00:02:33,120 Speaker 1: other day, every two days. You could only imagine it 46 00:02:33,160 --> 00:02:35,440 Speaker 1: was grueling, but it was still very fun and exciting 47 00:02:35,480 --> 00:02:38,040 Speaker 1: because I was witnessing history. There was so much to 48 00:02:38,080 --> 00:02:40,000 Speaker 1: be said and done at that time about what was 49 00:02:40,040 --> 00:02:45,520 Speaker 1: going on. And I remember meeting a guy at a 50 00:02:45,560 --> 00:02:47,519 Speaker 1: restaurant who just came up and said, Hey, I'm Maverick. 51 00:02:47,639 --> 00:02:49,359 Speaker 1: Nice to meet you. No big deal. And I thought 52 00:02:49,360 --> 00:02:53,560 Speaker 1: to myself, Okay, nice guy, seems fairly harmless and and 53 00:02:53,560 --> 00:02:56,240 Speaker 1: and from my understanding at the time, because what I 54 00:02:56,320 --> 00:02:58,760 Speaker 1: like to now call the wolf Pack wasn't as known. 55 00:02:59,120 --> 00:03:02,760 Speaker 1: They were known, but they weren't as popular. Be Rich, 56 00:03:02,919 --> 00:03:08,200 Speaker 1: Paul Maverick Carter, Ernie Ramos, you know, Lebron eight, Paul Rivera. 57 00:03:08,400 --> 00:03:12,480 Speaker 1: The crew is known, but not really known. So fast 58 00:03:12,520 --> 00:03:17,360 Speaker 1: forward to me not liking Lebron at all because one 59 00:03:17,760 --> 00:03:19,760 Speaker 1: I feel like when he stepped on the scene, everyone 60 00:03:19,800 --> 00:03:21,840 Speaker 1: forgot about my favorite player of all time and that's 61 00:03:21,919 --> 00:03:25,880 Speaker 1: Kobe Bryant. It always the conversation was Lebron, and then 62 00:03:26,960 --> 00:03:30,040 Speaker 1: Jordan's and then where's Kobe Jordan Lebrons, you know, and 63 00:03:29,800 --> 00:03:35,320 Speaker 1: I felt some type of way, so I laugh. Now 64 00:03:35,440 --> 00:03:37,880 Speaker 1: fast forward years later, as my Lakers are on the 65 00:03:38,000 --> 00:03:40,880 Speaker 1: verge of breaking out of this first round. I am 66 00:03:40,920 --> 00:03:43,480 Speaker 1: the biggest Lebron fan, as you know, yes, because he 67 00:03:43,560 --> 00:03:46,640 Speaker 1: is a Laker, but I'm a big Lebron fan and 68 00:03:46,720 --> 00:03:49,200 Speaker 1: I am that fan. I'm that fan that says, look, 69 00:03:49,320 --> 00:03:51,839 Speaker 1: don't look, you play for us. I love you, don't 70 00:03:51,840 --> 00:03:54,960 Speaker 1: play for us. I don't know you, this real suffrage 71 00:03:55,120 --> 00:03:59,200 Speaker 1: type stuff. We're ridiculous, but that's what a fan is, fanatical. 72 00:03:59,240 --> 00:04:02,800 Speaker 1: We're ridiculous. And as a result, I have been able 73 00:04:02,880 --> 00:04:06,040 Speaker 1: to now no Lebron in a different way. And obviously 74 00:04:06,120 --> 00:04:09,360 Speaker 1: his crew once they moved to California, UM and started 75 00:04:09,400 --> 00:04:11,960 Speaker 1: making so much noise. But it wasn't so much that 76 00:04:11,960 --> 00:04:14,640 Speaker 1: I love that they were a part of the Laker family. 77 00:04:14,880 --> 00:04:18,080 Speaker 1: It was what they were doing. These young black men 78 00:04:18,160 --> 00:04:22,320 Speaker 1: are literally taking what's theirs. They are not asking permission, 79 00:04:22,480 --> 00:04:27,160 Speaker 1: They are literally shaking up the sports industry and the 80 00:04:27,320 --> 00:04:30,920 Speaker 1: entertainment industry UM and their process. The way in which 81 00:04:30,920 --> 00:04:33,720 Speaker 1: they go about it is beautiful. Everyone has their own lane, 82 00:04:33,800 --> 00:04:37,000 Speaker 1: you know, it's like their own their own collective group 83 00:04:37,120 --> 00:04:40,240 Speaker 1: of excellence. So it's you and your homies, and each 84 00:04:40,240 --> 00:04:42,400 Speaker 1: one of your homies do something excellent, and we make 85 00:04:42,400 --> 00:04:44,800 Speaker 1: sure that you stay excellent in that lane. But it 86 00:04:44,880 --> 00:04:48,279 Speaker 1: all goes together. There's all synchronization, if you will. And 87 00:04:48,360 --> 00:04:51,520 Speaker 1: for me, I like to describe it. When people ask 88 00:04:51,600 --> 00:04:55,080 Speaker 1: about that crew, I think of Lebron obviously as he 89 00:04:55,120 --> 00:04:57,000 Speaker 1: sets the stage because he had the platform. But his 90 00:04:57,080 --> 00:04:58,839 Speaker 1: best friend is a guy by the name of Maverick 91 00:04:58,880 --> 00:05:03,400 Speaker 1: Carter and Africa will get into this. Maverick left school too, 92 00:05:03,440 --> 00:05:06,840 Speaker 1: intern at Nike to see how deals were done. I'm paraphrasing. 93 00:05:06,839 --> 00:05:10,320 Speaker 1: He'll explain all of that, and he ultimately became the businessman, 94 00:05:10,480 --> 00:05:13,119 Speaker 1: the entrepreneur within the group in a very different way. 95 00:05:13,600 --> 00:05:15,880 Speaker 1: Ahead of spring Hill Entertainment, obviously, you guys know what 96 00:05:15,960 --> 00:05:19,160 Speaker 1: spring Hill is. He has uninterrupted. That's just a platform 97 00:05:19,200 --> 00:05:22,480 Speaker 1: for athletes to speak their mind all under the entertainment, 98 00:05:22,520 --> 00:05:25,479 Speaker 1: the spring Hill Entertainment conglomerate, if you will. We know 99 00:05:25,520 --> 00:05:27,359 Speaker 1: what Rich Paul does as an agent and how he 100 00:05:27,400 --> 00:05:29,359 Speaker 1: has his own clutch sports and his own agency and 101 00:05:29,400 --> 00:05:32,359 Speaker 1: what he's doing. It's amazing to see it all happen. 102 00:05:32,600 --> 00:05:35,880 Speaker 1: I've had rich on. Now we're talking to Maverick, and 103 00:05:36,000 --> 00:05:40,760 Speaker 1: Maverick has a different vibe, different energy, but they all 104 00:05:40,800 --> 00:05:44,320 Speaker 1: have the same mission to make sure that everybody at 105 00:05:44,360 --> 00:05:47,800 Speaker 1: the table eats and they eat well, and I respect that. 106 00:05:48,960 --> 00:05:52,880 Speaker 1: Sit back, relax, Listen to Maverick share his story, which 107 00:05:52,920 --> 00:05:57,200 Speaker 1: I find fascinating. He takes us through the ups and 108 00:05:57,240 --> 00:06:01,640 Speaker 1: downs of getting started, but more specifically what he's doing 109 00:06:01,720 --> 00:06:03,800 Speaker 1: now with the company and what they are doing so 110 00:06:03,880 --> 00:06:06,520 Speaker 1: with the spring Hill Entertainment. Uh, they have a new 111 00:06:06,600 --> 00:06:11,560 Speaker 1: venture in uh, the Tequila Arena. We'll talk about that. Um. 112 00:06:11,920 --> 00:06:15,000 Speaker 1: And we really didn't get into the Lakers, but I'd 113 00:06:15,040 --> 00:06:16,839 Speaker 1: like to say this now for those who were listening, 114 00:06:18,360 --> 00:06:21,359 Speaker 1: We're about to win it all. Okay, Okay, that's not 115 00:06:21,360 --> 00:06:23,960 Speaker 1: even a real word. Okay. I get tired of y'all. 116 00:06:24,000 --> 00:06:26,080 Speaker 1: Hit me up, y'all swear he was gonna lose to 117 00:06:26,120 --> 00:06:28,800 Speaker 1: Golden State in the playing around. Get out of here, 118 00:06:29,360 --> 00:06:32,640 Speaker 1: Get out of here, all you haters. I can't stand it. 119 00:06:32,640 --> 00:06:35,760 Speaker 1: And then when Lebron won, and I mean literally Lebron 120 00:06:35,880 --> 00:06:38,120 Speaker 1: won the game, with that three and y'all like, oh, 121 00:06:38,200 --> 00:06:43,159 Speaker 1: he's exaggerating, stop it. Maverick is the only person that 122 00:06:43,200 --> 00:06:46,120 Speaker 1: I know that you can speak without emotion when it 123 00:06:46,120 --> 00:06:48,800 Speaker 1: comes to Lebron unless he does it privately. That's another 124 00:06:48,839 --> 00:06:51,200 Speaker 1: thing that I respect about him. Meanwhile, it's a back 125 00:06:51,240 --> 00:06:56,400 Speaker 1: relax enjoy this edition of Naked with American businessman and 126 00:06:56,800 --> 00:06:59,719 Speaker 1: all around great mentor. I would think, at least for 127 00:06:59,760 --> 00:07:04,400 Speaker 1: me watching him from afar, Maverick Carter, nobody had really 128 00:07:04,400 --> 00:07:08,400 Speaker 1: did anything except for sensationalize the idea of young athletes 129 00:07:09,160 --> 00:07:11,840 Speaker 1: losing their money. And frankly, you know, when you talk 130 00:07:12,000 --> 00:07:15,400 Speaker 1: NBA and NFL, which is a lot of money is 131 00:07:15,440 --> 00:07:18,640 Speaker 1: made in those two sports, it's predominantly young black athletes. 132 00:07:18,720 --> 00:07:20,840 Speaker 1: So that started to disturb me as I went through 133 00:07:20,880 --> 00:07:24,560 Speaker 1: my career. So you guys will have to forgive me 134 00:07:24,600 --> 00:07:27,960 Speaker 1: for a moment. I was an English major and I'm 135 00:07:27,960 --> 00:07:31,720 Speaker 1: gonna quote Shakespeare kind of cheesy, but not Romeo and 136 00:07:31,800 --> 00:07:35,880 Speaker 1: Juliet more specifically, and the play Juliet says, what's in 137 00:07:35,920 --> 00:07:39,560 Speaker 1: a name? That which we call a rose by any 138 00:07:39,560 --> 00:07:44,720 Speaker 1: other name would smell as sweet. It suggests that names 139 00:07:44,760 --> 00:07:48,600 Speaker 1: don't necessarily hold worth or a meaning they're just labels 140 00:07:48,640 --> 00:07:53,600 Speaker 1: to distinguish one person from another. However, she's simply trying 141 00:07:53,640 --> 00:07:57,360 Speaker 1: to say that a Rose is Romeo. If he had 142 00:07:57,360 --> 00:08:00,840 Speaker 1: a different name, he'd still be the man that she loves. 143 00:08:01,240 --> 00:08:04,840 Speaker 1: He still would smell as sweet. So when I asked 144 00:08:04,840 --> 00:08:08,120 Speaker 1: Maverick Carter, who came up with his name? What does 145 00:08:08,240 --> 00:08:11,800 Speaker 1: his name mean? He gives me this story that I 146 00:08:11,840 --> 00:08:15,679 Speaker 1: find very interesting because it goes against everything our lovely 147 00:08:15,760 --> 00:08:20,880 Speaker 1: Juliette just said. His name is completely apropos for who 148 00:08:20,920 --> 00:08:25,640 Speaker 1: he is. I got the name officially from my grandmother, Um, 149 00:08:25,680 --> 00:08:28,680 Speaker 1: but she got the name from a TV show that 150 00:08:28,840 --> 00:08:34,320 Speaker 1: was before my time, but I've since went back and watched. UM. 151 00:08:34,320 --> 00:08:37,120 Speaker 1: It was about a two brothers, but the star was 152 00:08:37,320 --> 00:08:41,000 Speaker 1: played by actor named James Gardner and his name was 153 00:08:41,080 --> 00:08:46,120 Speaker 1: Brett Maverick. His brother's name is Bart and they were cowboys, 154 00:08:46,760 --> 00:08:49,320 Speaker 1: UH TV show based in the sixties, and they went 155 00:08:49,400 --> 00:08:53,640 Speaker 1: down to town playing poker, kind of saving the town, 156 00:08:53,720 --> 00:08:57,440 Speaker 1: getting the girl, classic kind of cowboy TV shows from 157 00:08:57,480 --> 00:09:00,480 Speaker 1: back in the sixties. And my grandmother, who was an 158 00:09:00,520 --> 00:09:06,000 Speaker 1: avid card player, poker player and risk taker and gambler 159 00:09:06,000 --> 00:09:09,199 Speaker 1: into the day she died, and also an entrepreneur. She 160 00:09:09,559 --> 00:09:11,880 Speaker 1: gave me the name. I don't think she knew what 161 00:09:11,920 --> 00:09:14,160 Speaker 1: I was desting for, but I also think, you know, 162 00:09:14,280 --> 00:09:17,280 Speaker 1: I've I've had people have asked me that, you know, 163 00:09:17,320 --> 00:09:21,000 Speaker 1: whether it be an interview or dinner or whatever, and 164 00:09:22,400 --> 00:09:24,040 Speaker 1: I don't think it's any way for her to know 165 00:09:24,120 --> 00:09:25,480 Speaker 1: whatever I was going to do in life. Will I 166 00:09:25,520 --> 00:09:28,559 Speaker 1: be an entrepreneur? So you know, my first job was 167 00:09:28,600 --> 00:09:31,480 Speaker 1: sweep sweeping up in her after her, which was a 168 00:09:31,520 --> 00:09:34,720 Speaker 1: place where people good coming, buy liquor and food and 169 00:09:34,760 --> 00:09:37,360 Speaker 1: play poker and shoot craps. She told me the shoot 170 00:09:37,360 --> 00:09:41,440 Speaker 1: craps and played pity pad five years old, so she 171 00:09:41,600 --> 00:09:44,160 Speaker 1: kind of and being in that environment, I learned entrepreneurial 172 00:09:44,240 --> 00:09:48,040 Speaker 1: skills but also risk taking skills and upside versus downside. 173 00:09:48,080 --> 00:09:50,880 Speaker 1: So I think I just kind of grew into the name. 174 00:09:50,920 --> 00:09:55,840 Speaker 1: I guess not just for Wikipedia purposes. Maverick grew up 175 00:09:56,280 --> 00:10:00,360 Speaker 1: in North Akron, Ohio. Uh he is no as one 176 00:10:00,400 --> 00:10:03,520 Speaker 1: of Lebron's best friends, if not his only best friend, 177 00:10:03,960 --> 00:10:07,200 Speaker 1: but he's an American businessman and a forty one years old. 178 00:10:07,240 --> 00:10:10,040 Speaker 1: He is doing some amazing things. But I wanted to 179 00:10:10,080 --> 00:10:12,960 Speaker 1: get to the essence of who Maverick was we don't 180 00:10:12,960 --> 00:10:15,760 Speaker 1: know much about his personal life, um, and I can 181 00:10:15,840 --> 00:10:19,080 Speaker 1: respect that, but I asked him to talk about who 182 00:10:19,120 --> 00:10:22,120 Speaker 1: he is at his core outside of what the public sees. 183 00:10:22,440 --> 00:10:25,760 Speaker 1: I grew up with a big family. I'm my mom's 184 00:10:25,800 --> 00:10:28,840 Speaker 1: the only child of a little brother that my dad 185 00:10:28,880 --> 00:10:33,080 Speaker 1: had in another relationship. But I grew up with tons 186 00:10:33,080 --> 00:10:36,040 Speaker 1: of family because, as I said, I have all my 187 00:10:36,120 --> 00:10:40,040 Speaker 1: dad's side along six aunts and uncles and um and 188 00:10:40,080 --> 00:10:42,199 Speaker 1: they all have kids. I was the youngest by the 189 00:10:42,240 --> 00:10:44,719 Speaker 1: way of my dad is the youngest. Then there's a 190 00:10:44,760 --> 00:10:46,320 Speaker 1: gap that I had a little brother. But for a 191 00:10:46,320 --> 00:10:49,120 Speaker 1: long time I was the youngest. So I was baby 192 00:10:49,559 --> 00:10:53,280 Speaker 1: and my grandmother absolutely she named me, so I was 193 00:10:53,320 --> 00:10:55,840 Speaker 1: a bit spoiled, and but I was the youngest. I 194 00:10:55,880 --> 00:11:00,520 Speaker 1: was the youngest for sure. So I'm always want to 195 00:11:00,559 --> 00:11:03,640 Speaker 1: be around family and people. Have two kids with a 196 00:11:03,720 --> 00:11:07,600 Speaker 1: girlfriend now, and we're always have people coming to visit us. 197 00:11:07,840 --> 00:11:10,640 Speaker 1: We love having people over. That's where I get my 198 00:11:10,720 --> 00:11:12,960 Speaker 1: medicine and feel good. Though you know, we all need 199 00:11:13,000 --> 00:11:15,160 Speaker 1: a break sometimes from family, but I can take a 200 00:11:15,160 --> 00:11:17,280 Speaker 1: short break and get back to it. And on the outside. 201 00:11:17,320 --> 00:11:20,560 Speaker 1: Maverick Carter is a very popular media personality, film and 202 00:11:20,559 --> 00:11:24,880 Speaker 1: television producer, businessman, entrepreneur, and the main creator of Team Lebron. 203 00:11:25,520 --> 00:11:30,840 Speaker 1: So Maverick has several different entities in which he works with. 204 00:11:31,240 --> 00:11:34,400 Speaker 1: So he and Lebron started spring Hill Company. He is 205 00:11:34,440 --> 00:11:37,920 Speaker 1: the CEO of spring Hill Entertainment and he develops creative 206 00:11:37,920 --> 00:11:42,240 Speaker 1: content across a variety of platforms digital, documentary, feature films, television. 207 00:11:42,280 --> 00:11:43,960 Speaker 1: You've seen it every time you turn around, there on 208 00:11:44,040 --> 00:11:47,719 Speaker 1: some form of television, some platform, if you will. And 209 00:11:47,720 --> 00:11:52,040 Speaker 1: that is impressive. But I'm often curious about the beginnings 210 00:11:52,200 --> 00:11:55,200 Speaker 1: of a friendship that has lasted far into adulthood and 211 00:11:55,280 --> 00:11:59,240 Speaker 1: looks like it will last forever. Where did you meet Lebron? 212 00:11:59,400 --> 00:12:02,640 Speaker 1: What was that for encounter like? And and how do 213 00:12:02,760 --> 00:12:07,440 Speaker 1: you two work together as business partners. I'm three years 214 00:12:07,440 --> 00:12:12,920 Speaker 1: older than him, um, and I met him UM. The 215 00:12:12,960 --> 00:12:17,120 Speaker 1: first time was that um my eighth birthday and he 216 00:12:17,240 --> 00:12:22,040 Speaker 1: was five, and through that we just stayed close and 217 00:12:22,080 --> 00:12:25,920 Speaker 1: had similar experiences growing up, love basketball. I think that 218 00:12:26,120 --> 00:12:29,920 Speaker 1: the real connection is just he's a very curious person, 219 00:12:30,000 --> 00:12:33,160 Speaker 1: though he's not so outward with it as I am, 220 00:12:33,360 --> 00:12:36,679 Speaker 1: meaning as my mom would say, I never met a stranger. 221 00:12:36,760 --> 00:12:40,520 Speaker 1: He's not exactly like that. UM, but he's extremely curious 222 00:12:40,520 --> 00:12:46,400 Speaker 1: and likes to learn, and he UM he learns very fast. UM. 223 00:12:46,480 --> 00:12:49,200 Speaker 1: I can learn and understand very quickly too. But he's 224 00:12:49,240 --> 00:12:52,560 Speaker 1: a much better applier at knowledge than I am. I 225 00:12:52,640 --> 00:12:58,400 Speaker 1: wish UM I can learn and then apply as quick 226 00:12:58,440 --> 00:13:01,079 Speaker 1: as he can. I just can't do. It's interesting that 227 00:13:01,120 --> 00:13:04,960 Speaker 1: Maverick describes how Lebron can apply what he learns quickly, 228 00:13:05,000 --> 00:13:07,960 Speaker 1: and we can see that even as he is definitely 229 00:13:08,040 --> 00:13:11,640 Speaker 1: a generational player, the great of all time, it's clear 230 00:13:11,920 --> 00:13:15,080 Speaker 1: with his basketball I you how quick he learns. It's 231 00:13:15,240 --> 00:13:19,320 Speaker 1: fascinating to watch. Meanwhile, Maverick has always been a storyteller, 232 00:13:19,360 --> 00:13:22,320 Speaker 1: a people person. He explains how he got his start 233 00:13:22,440 --> 00:13:26,920 Speaker 1: in the business with Nike. A field rep is literally 234 00:13:27,679 --> 00:13:31,040 Speaker 1: someone who two there's kind of two big parts of 235 00:13:31,040 --> 00:13:34,439 Speaker 1: the job or three big parts outside you. Literally you're 236 00:13:34,480 --> 00:13:38,079 Speaker 1: the representative for Nike in the field, so you're you're 237 00:13:38,120 --> 00:13:41,440 Speaker 1: going back to their headquarters and beaver and reporting back. 238 00:13:41,520 --> 00:13:43,400 Speaker 1: But then you're caught up. Think of it as like 239 00:13:43,480 --> 00:13:46,199 Speaker 1: a tactical group out there, and we divide the country up, 240 00:13:46,720 --> 00:13:49,280 Speaker 1: and each sport had it, and I was a field 241 00:13:49,280 --> 00:13:53,320 Speaker 1: rep for basketball, and what you do is you cover 242 00:13:53,760 --> 00:13:57,920 Speaker 1: a certain amount of proteins NBA teams, a certain amount 243 00:13:57,960 --> 00:14:02,240 Speaker 1: of players within that geographical and then you also have 244 00:14:02,320 --> 00:14:04,679 Speaker 1: to cover who are the up and coming stars that 245 00:14:05,040 --> 00:14:08,520 Speaker 1: Nike is keeping their eye on for the future. UM, 246 00:14:08,679 --> 00:14:11,880 Speaker 1: and you have to service the team, so you know 247 00:14:11,920 --> 00:14:14,840 Speaker 1: the teams need wrist bands or head bands or whatever 248 00:14:14,880 --> 00:14:16,920 Speaker 1: they need. You spent a lot of time talking to 249 00:14:16,960 --> 00:14:19,760 Speaker 1: the to the trainers and the equipment people. And then 250 00:14:19,760 --> 00:14:22,480 Speaker 1: you have to service the players. So if you have 251 00:14:22,600 --> 00:14:25,400 Speaker 1: in your area, whatever team you have X and Y player, 252 00:14:25,960 --> 00:14:27,880 Speaker 1: they need new shoes or this shoe is hurting their 253 00:14:27,880 --> 00:14:31,200 Speaker 1: foot or well, all that information you have to report back. 254 00:14:31,240 --> 00:14:33,280 Speaker 1: And then you have to just know who are the 255 00:14:33,320 --> 00:14:36,640 Speaker 1: next up and coming great players college in high school 256 00:14:36,640 --> 00:14:38,560 Speaker 1: and just know who they are. You don't really do 257 00:14:38,600 --> 00:14:42,040 Speaker 1: anything else with them, You just know who they are. 258 00:14:42,480 --> 00:14:44,240 Speaker 1: So I was a field rep and what I learned 259 00:14:45,000 --> 00:14:50,080 Speaker 1: the most about that job is, UM the importance of 260 00:14:50,880 --> 00:14:54,120 Speaker 1: when you're working for a big company like Nike, you know, 261 00:14:54,160 --> 00:14:55,920 Speaker 1: one of the great of not the greatest company in 262 00:14:55,920 --> 00:15:01,480 Speaker 1: the world. The responsibility that you have beyond yourself. You know, 263 00:15:01,880 --> 00:15:04,280 Speaker 1: since I left Nike, I've been an entrepreneur and now 264 00:15:04,320 --> 00:15:06,440 Speaker 1: I have a company in the spring Hill Company, but 265 00:15:06,560 --> 00:15:09,040 Speaker 1: it's not, you know, not gigantic, but it has become 266 00:15:09,080 --> 00:15:11,760 Speaker 1: a company that stands for something that's bigger than me. 267 00:15:11,840 --> 00:15:14,360 Speaker 1: But up until then, I kind of as an entrepreneur, 268 00:15:14,400 --> 00:15:16,640 Speaker 1: you're always kind of doing your own thing. It's about you, 269 00:15:17,360 --> 00:15:18,920 Speaker 1: where you do next, what you do. But when you 270 00:15:18,920 --> 00:15:23,119 Speaker 1: work for a big organization like Nike, you quickly realize 271 00:15:23,960 --> 00:15:26,200 Speaker 1: that you're you're really in it and a part of 272 00:15:26,240 --> 00:15:29,680 Speaker 1: a team and representing something more and something that stands 273 00:15:29,720 --> 00:15:33,000 Speaker 1: for something. And also I learned that Nike the importance 274 00:15:33,040 --> 00:15:35,240 Speaker 1: of storytelling, which is which is key to the rest 275 00:15:35,240 --> 00:15:39,560 Speaker 1: of my career. We have to pay some bills. We've 276 00:15:39,560 --> 00:15:41,600 Speaker 1: got Maverick Carter on the other side of the break. 277 00:15:42,160 --> 00:15:45,000 Speaker 1: Every champion and carry Champion is to be a champion, 278 00:15:45,120 --> 00:15:48,560 Speaker 1: a champion and carry Champion and carry chapion Champion and 279 00:15:48,640 --> 00:15:52,040 Speaker 1: carry Chappion and carry Champion Sports. And in the team 280 00:15:52,120 --> 00:15:58,680 Speaker 1: making Naked Wier, every champion and carey champions to be 281 00:15:58,720 --> 00:16:08,000 Speaker 1: a champion, a champion and they carry chepion chi How 282 00:16:08,000 --> 00:16:11,760 Speaker 1: it started versus how It's going. Maverick Carter on Naked 283 00:16:14,440 --> 00:16:17,920 Speaker 1: Maverick and spring Hill has delivered award winning content, and 284 00:16:17,960 --> 00:16:21,880 Speaker 1: of course there are several growing brands under that same company. 285 00:16:22,200 --> 00:16:25,359 Speaker 1: I asked Maverick about the idea of spring Hill Entertainment 286 00:16:25,560 --> 00:16:27,720 Speaker 1: spring Hill in general, and he said, it's a company 287 00:16:27,760 --> 00:16:31,600 Speaker 1: that leads with this ethos of empowerment and empowerment for others. 288 00:16:32,080 --> 00:16:34,720 Speaker 1: What we've become is what we set out to be, 289 00:16:34,920 --> 00:16:39,280 Speaker 1: which was truly a company built to empower greatness and 290 00:16:39,360 --> 00:16:43,800 Speaker 1: all and doing that through content entertainment brands. Right. And 291 00:16:43,840 --> 00:16:47,960 Speaker 1: we've created some brands like Uninterrupted, which is our sports brand, 292 00:16:48,040 --> 00:16:51,120 Speaker 1: or athlete empowerment brand. We've created the Shop, which is 293 00:16:51,120 --> 00:16:54,800 Speaker 1: our brand all about empowering communities. We've created More than 294 00:16:54,800 --> 00:16:57,200 Speaker 1: an Athlete, which is our version of just do it 295 00:16:57,240 --> 00:17:01,520 Speaker 1: for Uninterrupted. So every thing that we do, whether it 296 00:17:01,520 --> 00:17:07,120 Speaker 1: be content, whether we brand products, we sell events, we produced, um, 297 00:17:07,520 --> 00:17:09,800 Speaker 1: we do a lot of brand partnerships. Through our partners, 298 00:17:10,200 --> 00:17:14,000 Speaker 1: we're always looking to pull that we're not looking. We're 299 00:17:14,040 --> 00:17:17,080 Speaker 1: always looking to pull the thread of empowerment through everything 300 00:17:17,160 --> 00:17:21,000 Speaker 1: we do. We want that feeling that no matter where 301 00:17:21,040 --> 00:17:24,159 Speaker 1: people interface with the spring Hill Company, whether it be 302 00:17:24,280 --> 00:17:27,280 Speaker 1: through a product, whether it be through a movie we produced, 303 00:17:27,720 --> 00:17:29,800 Speaker 1: piece of content, we put out an event we put 304 00:17:29,840 --> 00:17:32,880 Speaker 1: on and they leave feeling and power. We really want 305 00:17:32,920 --> 00:17:35,879 Speaker 1: to give that feeling and for it to be a feeling, 306 00:17:35,920 --> 00:17:39,520 Speaker 1: but also for a company to be a platform for empowerment. 307 00:17:39,600 --> 00:17:42,560 Speaker 1: So starts with the the people, all the people who 308 00:17:42,560 --> 00:17:45,480 Speaker 1: work at our company, and then emanates outside to all 309 00:17:45,520 --> 00:17:49,760 Speaker 1: the creators, athletes, writers, directors of talent we're fortunate enough 310 00:17:49,800 --> 00:17:52,280 Speaker 1: to work with because without them, we don't exist. So 311 00:17:52,760 --> 00:17:54,879 Speaker 1: I think, you know, we've laid the foundation for that 312 00:17:54,960 --> 00:17:56,800 Speaker 1: and now we've got to keep building on top of that. 313 00:17:56,800 --> 00:17:59,720 Speaker 1: That's not a new idea, right, Disney has done it 314 00:18:00,200 --> 00:18:03,240 Speaker 1: in a major way right there, three hundre billion dollar company. 315 00:18:03,280 --> 00:18:05,480 Speaker 1: But they've done it with happiness. Right. They pulled the 316 00:18:05,520 --> 00:18:09,040 Speaker 1: threat of happiness through their parks, through their movies, through 317 00:18:09,400 --> 00:18:13,720 Speaker 1: their products and experiences, everything and built an entertainment company. 318 00:18:13,720 --> 00:18:16,960 Speaker 1: They're an entertainment company, but ultimately the brand and a 319 00:18:17,040 --> 00:18:20,440 Speaker 1: platform that's all about delivering happiness. So we want to 320 00:18:20,440 --> 00:18:23,840 Speaker 1: approach empowerment with that same model. It's been a kind 321 00:18:23,840 --> 00:18:26,600 Speaker 1: of a rolling start. There's a couple of milestone moments. 322 00:18:26,640 --> 00:18:28,800 Speaker 1: When we first started the company was to do a 323 00:18:28,840 --> 00:18:32,639 Speaker 1: documentary back in two thousand and eight. Then um we 324 00:18:32,680 --> 00:18:34,879 Speaker 1: did our first TV show. We did four seasons of 325 00:18:34,880 --> 00:18:38,280 Speaker 1: Survivors and More from Stars, and that was from a 326 00:18:38,280 --> 00:18:42,600 Speaker 1: phone call from our partner Tom Warner, who's on the 327 00:18:42,640 --> 00:18:46,160 Speaker 1: board of the Springal, coming out and saying this commercial 328 00:18:46,200 --> 00:18:49,840 Speaker 1: that Lebron I had done for Samsung, I actually looked 329 00:18:49,840 --> 00:18:51,680 Speaker 1: like a TV show and have we ever thought about 330 00:18:51,720 --> 00:18:54,600 Speaker 1: doing TV? And I actually said, oh, I have this 331 00:18:54,720 --> 00:18:58,199 Speaker 1: idea and explained to him Survivors and More. So that 332 00:18:58,240 --> 00:19:02,119 Speaker 1: was the first show we did. Then um on a 333 00:19:02,200 --> 00:19:06,680 Speaker 1: plane in two thousand July of fourteen, Yes, July of 334 00:19:06,720 --> 00:19:09,760 Speaker 1: two thousand and fourteen, the day Lebron released his letter 335 00:19:09,840 --> 00:19:13,000 Speaker 1: saying He's going back to Cleveland on a plane with myself. 336 00:19:13,080 --> 00:19:17,040 Speaker 1: Lebron Adam Mendelssohn, who heads up our strategy, headed to 337 00:19:17,280 --> 00:19:20,679 Speaker 1: Rio for the World Cup drinking too much wine. We 338 00:19:20,760 --> 00:19:22,719 Speaker 1: came up with the idea of Uninterrupted. What would be 339 00:19:22,720 --> 00:19:28,480 Speaker 1: built a a sports platform and a sports brand that 340 00:19:28,600 --> 00:19:32,159 Speaker 1: was all about empowering athletes, stories and right. That was 341 00:19:32,240 --> 00:19:35,960 Speaker 1: all about taking the DNA that Lebron I were fortunate 342 00:19:36,040 --> 00:19:38,639 Speaker 1: enough to be around Nike and that storytelling with athletes 343 00:19:38,680 --> 00:19:41,520 Speaker 1: and men pulling it through to how do you create 344 00:19:41,560 --> 00:19:45,400 Speaker 1: content for athletes that's not advertising but as actual content. 345 00:19:45,520 --> 00:19:47,720 Speaker 1: So we came up with the idea of uninterrupted there 346 00:19:48,480 --> 00:19:51,440 Speaker 1: and then the idea of of bringing all three of 347 00:19:51,480 --> 00:19:53,920 Speaker 1: our companies together because we also have we had a 348 00:19:54,000 --> 00:19:57,880 Speaker 1: marketing arm based in New York. It was just always 349 00:19:57,920 --> 00:20:00,720 Speaker 1: the plan. It's just the company when he started at 350 00:20:00,720 --> 00:20:04,080 Speaker 1: different times. But when you know in March eleventh, two 351 00:20:04,080 --> 00:20:08,840 Speaker 1: thousand and twenty, the night the NBA draft, I mean 352 00:20:08,880 --> 00:20:13,080 Speaker 1: the NBA canceled their games for the pandemic, we closed 353 00:20:13,080 --> 00:20:16,160 Speaker 1: our deal to UH bringing our funds and buy all 354 00:20:16,200 --> 00:20:18,639 Speaker 1: of our companies and create what is today known as 355 00:20:18,680 --> 00:20:21,560 Speaker 1: the Springhill Company. It was always a plan, but those 356 00:20:21,560 --> 00:20:24,320 Speaker 1: were kind of the molesters and the markers that happened. Now. 357 00:20:24,359 --> 00:20:26,679 Speaker 1: I don't know about you, but when this is awful 358 00:20:26,720 --> 00:20:31,040 Speaker 1: to say, but when I think of entrepreneurs that are 359 00:20:32,119 --> 00:20:35,600 Speaker 1: seeing doing huge things and and making big moves, I 360 00:20:35,680 --> 00:20:39,560 Speaker 1: often think what do they do with all that money? 361 00:20:39,880 --> 00:20:42,439 Speaker 1: That means they need to make more? And so my 362 00:20:42,560 --> 00:20:45,240 Speaker 1: question to Maverick, which I ask a lot of people, 363 00:20:45,320 --> 00:20:48,040 Speaker 1: and it doesn't have to be someone necessarily on Mavericks level, 364 00:20:48,080 --> 00:20:50,399 Speaker 1: but when you get your first big check, what do 365 00:20:50,440 --> 00:20:53,080 Speaker 1: you do with it because that explains to me where 366 00:20:53,119 --> 00:20:57,080 Speaker 1: your mentality is, who you are, but more specifically, what 367 00:20:57,200 --> 00:21:00,600 Speaker 1: you are. When you get your first big check, I 368 00:21:00,640 --> 00:21:03,120 Speaker 1: don't care if it is a tax return, I don't 369 00:21:03,160 --> 00:21:06,440 Speaker 1: care if it is your first paycheck from your first 370 00:21:06,480 --> 00:21:09,280 Speaker 1: big job. What do you do with that money? Because 371 00:21:09,560 --> 00:21:12,920 Speaker 1: I truly believe it is connected with how you move 372 00:21:13,000 --> 00:21:16,919 Speaker 1: in life. I got a check that that that was 373 00:21:17,200 --> 00:21:19,879 Speaker 1: big to me and was like it was more again 374 00:21:19,920 --> 00:21:23,000 Speaker 1: going back to you know, as I said, I'm a 375 00:21:23,560 --> 00:21:26,320 Speaker 1: I'm a field guy. So the check wasn't what was 376 00:21:26,359 --> 00:21:29,520 Speaker 1: important to me. It was that the idea worked. As 377 00:21:29,920 --> 00:21:33,920 Speaker 1: um I had an idea along with Lebron to get 378 00:21:33,920 --> 00:21:37,800 Speaker 1: into the bike business. We uh I bought the piece 379 00:21:37,840 --> 00:21:41,320 Speaker 1: of this bike company and a year later or more 380 00:21:41,440 --> 00:21:45,640 Speaker 1: like fifteen sixteen months later, we sold it and um 381 00:21:45,680 --> 00:21:47,360 Speaker 1: he made it was a long time ago. He made 382 00:21:47,359 --> 00:21:50,840 Speaker 1: a lot of money and I made ten thousand dollars 383 00:21:50,920 --> 00:21:55,560 Speaker 1: or something. And it was more not about what I 384 00:21:55,600 --> 00:21:57,560 Speaker 1: did with it, It was about how it how it 385 00:21:57,680 --> 00:22:01,960 Speaker 1: just powered my mindset of like, oh, this idea of 386 00:22:02,000 --> 00:22:05,160 Speaker 1: working with athletes. At the time, I had a management 387 00:22:05,200 --> 00:22:08,639 Speaker 1: company and not just doing endorsement deals but actually getting 388 00:22:08,680 --> 00:22:11,880 Speaker 1: into deals where we own things is real and viable, 389 00:22:11,920 --> 00:22:14,360 Speaker 1: and it just put fuel on that fire of me 390 00:22:14,440 --> 00:22:18,600 Speaker 1: feeling that way. I don't ever remember what I did 391 00:22:18,600 --> 00:22:21,520 Speaker 1: with checks because I don't. I don't kind of I 392 00:22:21,520 --> 00:22:25,520 Speaker 1: don't live like that. I mean, I don't live like, oh, 393 00:22:25,560 --> 00:22:28,000 Speaker 1: I'm gonna if I get this check, I'm gonna buy 394 00:22:28,080 --> 00:22:32,199 Speaker 1: this because for me, it's always about the idea and 395 00:22:32,240 --> 00:22:35,639 Speaker 1: the feeling of like, oh that works. And I'm a 396 00:22:35,720 --> 00:22:40,160 Speaker 1: really forward person. So I probably got to check, put 397 00:22:40,160 --> 00:22:42,359 Speaker 1: it in the count, went back and like, forget to 398 00:22:42,440 --> 00:22:46,840 Speaker 1: check the the idea is right? So how do I 399 00:22:46,920 --> 00:22:48,840 Speaker 1: keep making those checks? But I just went back to 400 00:22:48,880 --> 00:22:52,719 Speaker 1: figure out what's the next thing. I don't splurge on anything, really, 401 00:22:53,280 --> 00:22:55,919 Speaker 1: I mean I buy myself a nice watch every now 402 00:22:55,960 --> 00:22:59,120 Speaker 1: and again, but day in and day out, I would 403 00:22:59,119 --> 00:23:01,119 Speaker 1: be always some people I'll be fine running out of 404 00:23:01,160 --> 00:23:04,880 Speaker 1: money if I'm spending it on food and beverage and leisure. 405 00:23:04,960 --> 00:23:09,440 Speaker 1: So if I'm going somewhere, traveling somewhere to eat and 406 00:23:09,520 --> 00:23:12,960 Speaker 1: have some amazing beverage that I enjoy and some amazing 407 00:23:13,000 --> 00:23:16,560 Speaker 1: food that I really enjoy in a new place, learning 408 00:23:16,600 --> 00:23:19,800 Speaker 1: about that places culture and what they eat and eating 409 00:23:19,800 --> 00:23:23,400 Speaker 1: what they eat. I'll splurge and spend whatever on that, 410 00:23:23,520 --> 00:23:26,760 Speaker 1: and I'll splurge on bringing friends along with me who 411 00:23:26,840 --> 00:23:29,960 Speaker 1: I enjoy doing that with. That's that's my favorite thing 412 00:23:30,520 --> 00:23:35,640 Speaker 1: in the world to do. UM. For sure, it's rewarding, 413 00:23:35,880 --> 00:23:40,200 Speaker 1: it is healing. It's also um invigorating. It gives me 414 00:23:40,280 --> 00:23:43,640 Speaker 1: new ideas. That's how you know, I don't I've never 415 00:23:43,680 --> 00:23:46,280 Speaker 1: come up with a new idea like sitting in my 416 00:23:46,359 --> 00:23:49,240 Speaker 1: office at work. I wass come up with new ideas 417 00:23:49,320 --> 00:23:53,040 Speaker 1: like over food and beverage and traveling and being with people. 418 00:23:53,680 --> 00:23:59,560 Speaker 1: So it really powers my entrepreneurial spirit, innovative spirit. Anything that, 419 00:23:59,680 --> 00:24:02,399 Speaker 1: any thing that's good that's ever kind of come for 420 00:24:02,560 --> 00:24:06,520 Speaker 1: me has come over food and beverage, sitting around having 421 00:24:06,520 --> 00:24:11,000 Speaker 1: a good time and conversating and eating and learning. That's 422 00:24:11,000 --> 00:24:13,520 Speaker 1: how I that's those are my favorite times. So that's 423 00:24:13,520 --> 00:24:16,119 Speaker 1: what I all explored. I don't have a bunch of cars, 424 00:24:16,200 --> 00:24:20,359 Speaker 1: I don't have a bunch of jewelry, but food and 425 00:24:20,400 --> 00:24:24,000 Speaker 1: beverage and travel. So Maverick says UM, and I've witnessed 426 00:24:24,000 --> 00:24:26,159 Speaker 1: this as well. It's not so much about you know, 427 00:24:26,240 --> 00:24:28,000 Speaker 1: the trinkets of the toys. I mean those are all 428 00:24:28,040 --> 00:24:30,560 Speaker 1: great things when you make it quote unquote buying a home, 429 00:24:30,600 --> 00:24:33,359 Speaker 1: but food and beverage, um, that's what he likes to do. 430 00:24:33,400 --> 00:24:35,680 Speaker 1: He likes to spend his time with friends and family, 431 00:24:35,760 --> 00:24:39,119 Speaker 1: eating and drinking um. And to me, there is a 432 00:24:39,160 --> 00:24:43,960 Speaker 1: certain level of life that when you are an entrepreneur, 433 00:24:44,119 --> 00:24:48,560 Speaker 1: a businessman, I think a lot of deals businesswoman more specifically, 434 00:24:48,600 --> 00:24:52,080 Speaker 1: in my case, deals are done over meals, right, So 435 00:24:52,080 --> 00:24:55,120 Speaker 1: so why not spend your money on that you can't 436 00:24:55,119 --> 00:24:58,719 Speaker 1: get that time back? I believe, I personally believe that 437 00:24:58,840 --> 00:25:02,280 Speaker 1: is invaluable. And yes, it's wonderful to have all the trinkets, 438 00:25:02,359 --> 00:25:06,680 Speaker 1: but when you think about quality of life, that's where 439 00:25:06,720 --> 00:25:08,280 Speaker 1: you want to spend most of your money. So it 440 00:25:08,400 --> 00:25:11,240 Speaker 1: was no surprise to me when he and Lebron partnered 441 00:25:11,600 --> 00:25:14,199 Speaker 1: with a tequila company. Now, everybody has tequila. I know 442 00:25:14,280 --> 00:25:16,000 Speaker 1: you hear that all the time and we roll our eyes. 443 00:25:16,040 --> 00:25:18,399 Speaker 1: Everybody has a tequila. Everybody has a tequila. But if 444 00:25:18,480 --> 00:25:23,080 Speaker 1: you enjoy drinking tequila, as Lebron does, as mentioned by Maverick, 445 00:25:23,880 --> 00:25:27,639 Speaker 1: why not go into that arena. You've tried everything else. 446 00:25:27,680 --> 00:25:30,760 Speaker 1: And that is the beauty of this group of guys, 447 00:25:30,800 --> 00:25:33,119 Speaker 1: this pack of men that are becoming some of the 448 00:25:33,160 --> 00:25:37,159 Speaker 1: most powerful black entrepreneurs we have ever seen. They have 449 00:25:37,320 --> 00:25:42,560 Speaker 1: their hands and everything. Most recently Lobo tequila. I asked Maverick, 450 00:25:43,040 --> 00:25:46,320 Speaker 1: what does Lobo s even mean? Why this tequila? Tell 451 00:25:46,359 --> 00:25:49,360 Speaker 1: me more about the brand? How does that represent you all? Well, 452 00:25:49,480 --> 00:25:55,360 Speaker 1: Lobos is obviously wolf in in Spanish, and wolves obviously 453 00:25:55,359 --> 00:25:58,680 Speaker 1: travel and hunting parks and the idea we've always been 454 00:25:58,680 --> 00:26:02,360 Speaker 1: together that, but also wolves kind of empower and work 455 00:26:02,440 --> 00:26:05,360 Speaker 1: together and help each other. So that idea of being 456 00:26:05,400 --> 00:26:07,160 Speaker 1: in a pack and being a part of a group, 457 00:26:07,640 --> 00:26:11,879 Speaker 1: and and you know, not shunning anyone, but literally building 458 00:26:11,920 --> 00:26:14,679 Speaker 1: a bigger table. It's why I'm standing here talking to 459 00:26:14,720 --> 00:26:18,639 Speaker 1: you today, right, because Lebron became who he was through basketball. 460 00:26:19,040 --> 00:26:21,359 Speaker 1: But then he built a bigger table for myself, right 461 00:26:21,400 --> 00:26:24,080 Speaker 1: and made it made a cheer for myself amongst many 462 00:26:24,119 --> 00:26:27,119 Speaker 1: many others. For him, now he's made lots of cheers, 463 00:26:27,160 --> 00:26:29,880 Speaker 1: and it's always built a bigger table. So it fit 464 00:26:30,119 --> 00:26:33,520 Speaker 1: very right into who we were and what we stood for. 465 00:26:33,640 --> 00:26:36,320 Speaker 1: But also, as I said, I can't say how important 466 00:26:36,359 --> 00:26:38,840 Speaker 1: enough it was that the juice, the liquid in the 467 00:26:38,880 --> 00:26:41,919 Speaker 1: bottle is actually fantastic. Some you know, some of the 468 00:26:41,920 --> 00:26:44,520 Speaker 1: best tequila in the world. The leader of my pack 469 00:26:44,680 --> 00:26:49,640 Speaker 1: is my mother. Just with her last week she is uh, 470 00:26:49,760 --> 00:26:51,919 Speaker 1: as she says, her prayers keep us lifted. So she 471 00:26:52,080 --> 00:26:56,000 Speaker 1: is the leader of our pack. But my two kids, 472 00:26:56,080 --> 00:27:00,440 Speaker 1: my girlfriend, my people work at my company, my partners, 473 00:27:00,600 --> 00:27:04,520 Speaker 1: you know. But my mother is for sure the leader. Um. 474 00:27:04,680 --> 00:27:07,160 Speaker 1: My dad is obviously a big part of it too. 475 00:27:07,320 --> 00:27:10,639 Speaker 1: He's a he's definitely an alpha. But my mom is 476 00:27:10,720 --> 00:27:13,720 Speaker 1: our leader for sure. And of course, as you guys 477 00:27:13,720 --> 00:27:16,520 Speaker 1: know how we do on this podcast, I often ask people, 478 00:27:17,440 --> 00:27:20,360 Speaker 1: you know, when are you most naked? Uh? This answer 479 00:27:20,520 --> 00:27:24,560 Speaker 1: from Everick Carter surprised me because I feel as if 480 00:27:25,040 --> 00:27:27,520 Speaker 1: he is thinking of the concept, which is totally fine 481 00:27:27,560 --> 00:27:30,159 Speaker 1: in a way in which I hadn't thought of. Um, 482 00:27:30,240 --> 00:27:32,399 Speaker 1: your most naked when you're being your most creative, at 483 00:27:32,440 --> 00:27:34,520 Speaker 1: least for him, right, he is a creator, as we 484 00:27:34,560 --> 00:27:38,159 Speaker 1: can see, a storyteller, so he describes when he's most naked, 485 00:27:38,560 --> 00:27:43,119 Speaker 1: but also who helps cover him besides the shower? Um, 486 00:27:43,160 --> 00:27:48,159 Speaker 1: I think, Um, I think I'm most naked in in 487 00:27:48,240 --> 00:27:51,600 Speaker 1: my business right going to work every day because I've 488 00:27:53,800 --> 00:27:55,720 Speaker 1: I get to work with people who are amazing who 489 00:27:55,760 --> 00:27:58,080 Speaker 1: helped cover up my flaws and when I'm not good 490 00:27:58,080 --> 00:28:02,880 Speaker 1: at I'm fortunate that I'm also you know, um, I'm 491 00:28:02,920 --> 00:28:05,600 Speaker 1: out there right, I'm an entrepreneur, and anytime you choose 492 00:28:06,160 --> 00:28:08,480 Speaker 1: to be an entrepreneur. The minute you choose to be 493 00:28:08,480 --> 00:28:11,480 Speaker 1: an entrepreneur, you kind of get naked right there, amer 494 00:28:11,480 --> 00:28:15,719 Speaker 1: because you don't have the coverage of, um, you know, 495 00:28:15,920 --> 00:28:19,040 Speaker 1: anything else except for your ideas, the people that you 496 00:28:19,160 --> 00:28:22,080 Speaker 1: choose to work with, and your talent, your skills. So 497 00:28:22,920 --> 00:28:25,320 Speaker 1: I guess the answer is kind of every day. But 498 00:28:25,440 --> 00:28:27,600 Speaker 1: I'm fortunate to work with amazing people who helped to 499 00:28:27,640 --> 00:28:35,760 Speaker 1: cover me up so that you have it. Maverick Carter, 500 00:28:36,160 --> 00:28:42,080 Speaker 1: American businessman, storyteller, lover of food and beverage. I just 501 00:28:42,120 --> 00:28:44,760 Speaker 1: added that, um, I did enjoy him, and I do 502 00:28:44,840 --> 00:28:48,720 Speaker 1: get excited about his future. Um at the future of 503 00:28:48,760 --> 00:28:51,800 Speaker 1: his wolf Pack, including his business partners as well as 504 00:28:51,840 --> 00:28:54,640 Speaker 1: his family. But that's exciting for me to watch this 505 00:28:54,720 --> 00:28:57,240 Speaker 1: happen in real time. I remember, like I told you 506 00:28:57,280 --> 00:28:59,240 Speaker 1: at the very beginning of the podcast, here's a cat 507 00:28:59,280 --> 00:29:01,560 Speaker 1: that I met and I knew his name, but not really. 508 00:29:02,040 --> 00:29:04,200 Speaker 1: We were in a restaurant in Cleveland. He just said hi. 509 00:29:04,400 --> 00:29:06,560 Speaker 1: He was just at the time only known as you know, 510 00:29:06,640 --> 00:29:09,520 Speaker 1: part of Lebron's crewe, Lebron's best friend. And here we 511 00:29:09,600 --> 00:29:13,400 Speaker 1: are not many years later, maybe three or four, and 512 00:29:13,440 --> 00:29:19,040 Speaker 1: they have created a huge corporation. You know, I what 513 00:29:19,480 --> 00:29:21,320 Speaker 1: when I think about it, this guy is the limit. 514 00:29:21,360 --> 00:29:25,600 Speaker 1: It's not cliche. I'm sure that um Maverick and Lebron 515 00:29:25,760 --> 00:29:28,400 Speaker 1: and Ernie and Paul and Rich all have bigger plans 516 00:29:28,440 --> 00:29:30,560 Speaker 1: and they're just not sharing them with us. They plan 517 00:29:30,680 --> 00:29:33,600 Speaker 1: to take over once you get a deal done. As 518 00:29:33,600 --> 00:29:35,960 Speaker 1: he mentioned in the podcast, it's not so much about 519 00:29:35,960 --> 00:29:39,080 Speaker 1: the money, it's about getting the deal done. Most recently, 520 00:29:39,760 --> 00:29:43,680 Speaker 1: Maverick Carter parlay a deal with he and Lebron James 521 00:29:43,680 --> 00:29:47,160 Speaker 1: where they both have part ownership in the Boston Red Sox. 522 00:29:47,880 --> 00:29:50,680 Speaker 1: Just think about that for a moment. The Boston Red Sox. 523 00:29:50,840 --> 00:29:54,800 Speaker 1: That's a storied franchise and they now have part ownership 524 00:29:54,800 --> 00:29:57,320 Speaker 1: in it. And I don't care about the percentage. I 525 00:29:57,400 --> 00:30:00,320 Speaker 1: care about the deal getting done and what it means 526 00:30:00,400 --> 00:30:04,400 Speaker 1: and the story that they can now tell. I'm really impressed. 527 00:30:04,560 --> 00:30:07,160 Speaker 1: But more specifically, I am inspired, and I hope you are. 528 00:30:08,040 --> 00:30:10,840 Speaker 1: It all started with telling a good story, right, and 529 00:30:10,880 --> 00:30:13,680 Speaker 1: then it became more creating content, and then it became 530 00:30:13,680 --> 00:30:17,600 Speaker 1: more empowering others, and then it became more taking over 531 00:30:17,640 --> 00:30:20,520 Speaker 1: in every part of this industry, whatever that may be. 532 00:30:21,840 --> 00:30:27,200 Speaker 1: That my friend is Maverick Carter. What I gotta do? 533 00:30:27,840 --> 00:30:29,040 Speaker 1: I know what I want to do. I'll tell you 534 00:30:29,120 --> 00:30:31,960 Speaker 1: all next week because I'm inspired. I'll tell you all 535 00:30:31,960 --> 00:30:35,560 Speaker 1: next week because I'm inspired. But I'm also inspired because 536 00:30:35,600 --> 00:30:38,920 Speaker 1: if you think I forgot my Lakers is winning? Okay, 537 00:30:39,000 --> 00:30:42,000 Speaker 1: bring it back full circle. I hope you enjoyed these 538 00:30:42,080 --> 00:30:44,520 Speaker 1: last few playoff games, and as you well know, we 539 00:30:44,560 --> 00:30:46,200 Speaker 1: are headed to the second round and we ain't got 540 00:30:46,200 --> 00:30:49,240 Speaker 1: time for no nonsense, no time for no haters. Go Lakers. 541 00:30:49,680 --> 00:30:52,000 Speaker 1: I gotta get that in. If you roll in your 542 00:30:52,000 --> 00:30:53,880 Speaker 1: eyes and you end in the podcast right now, you're 543 00:30:53,880 --> 00:30:59,160 Speaker 1: a hater. Thank you, guys for listening. Much love. Naked 544 00:30:59,200 --> 00:31:15,600 Speaker 1: returns next week.