1 00:00:02,480 --> 00:00:07,000 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. 2 00:00:07,880 --> 00:00:11,360 Speaker 2: Ferrari unveiling a sleeve of news strategies and financial targets 3 00:00:11,400 --> 00:00:14,280 Speaker 2: in its capital markets day last week. Now the more 4 00:00:14,360 --> 00:00:18,200 Speaker 2: cautious than expected outlook it sparked the stock's biggest inter 5 00:00:18,320 --> 00:00:21,439 Speaker 2: day drop in ninety years, which overshadowed the launch of 6 00:00:21,440 --> 00:00:25,360 Speaker 2: the luxury automaker's first ever electric vehicle. Pleased to say 7 00:00:25,400 --> 00:00:28,160 Speaker 2: that we're joined live in studio now by Ferrari CEO 8 00:00:28,440 --> 00:00:30,960 Speaker 2: Benedetto Vinya. Great to see you in person. 9 00:00:31,200 --> 00:00:34,040 Speaker 3: Like Wise, good afternoon, So let's. 10 00:00:33,800 --> 00:00:36,400 Speaker 2: Talk a little bit more about what exactly you said 11 00:00:36,640 --> 00:00:39,400 Speaker 2: last week. It was the guidance for revenue growth and 12 00:00:39,479 --> 00:00:41,800 Speaker 2: profit if you map it out to twenty thirty. I 13 00:00:41,840 --> 00:00:46,240 Speaker 2: believe that that only targets about five percent annual growth. 14 00:00:46,280 --> 00:00:50,760 Speaker 2: So is that Ferrari being cautious prudently here or do 15 00:00:50,840 --> 00:00:53,159 Speaker 2: you actually see something troubling ahead when it comes to 16 00:00:53,159 --> 00:00:54,040 Speaker 2: the luxury market. 17 00:00:54,520 --> 00:00:56,200 Speaker 4: I think that the plan we shared last week is 18 00:00:56,240 --> 00:00:58,840 Speaker 4: equen Mbishu says the last one. I think that the 19 00:00:59,120 --> 00:01:02,000 Speaker 4: three years ago committed to delivers and we delivered it. 20 00:01:02,040 --> 00:01:05,240 Speaker 4: On our promises, we are committing and we will deliver 21 00:01:05,319 --> 00:01:06,119 Speaker 4: on our promises. 22 00:01:06,600 --> 00:01:07,880 Speaker 3: So the confidence over there. 23 00:01:08,319 --> 00:01:12,480 Speaker 4: We want to address this market, this strategic view with 24 00:01:12,560 --> 00:01:15,360 Speaker 4: the same greeted determination as we as we did before. 25 00:01:15,520 --> 00:01:17,679 Speaker 2: So now setting the barlow to then stretch. 26 00:01:17,720 --> 00:01:18,280 Speaker 3: I don't think. 27 00:01:18,319 --> 00:01:21,319 Speaker 4: I don't think, I mean one gentleman in the capital market. 28 00:01:21,400 --> 00:01:24,280 Speaker 4: They asked me if the plan was equally ambitious or not, 29 00:01:24,560 --> 00:01:26,120 Speaker 4: and I believe this plan is ambitious. 30 00:01:26,160 --> 00:01:27,080 Speaker 3: Equally ambitious. 31 00:01:27,240 --> 00:01:30,080 Speaker 5: Michael Dean from Bloomberg Intelligence was there. He said he 32 00:01:30,120 --> 00:01:32,600 Speaker 5: had a fantastic time, so well done, thank you, But 33 00:01:32,680 --> 00:01:36,600 Speaker 5: he did say he expected more in terms of free 34 00:01:36,640 --> 00:01:39,720 Speaker 5: cash flow. You have eight billion euros penciled in over 35 00:01:39,760 --> 00:01:42,440 Speaker 5: five years. He's looking for nine sharehold returns. You have 36 00:01:42,560 --> 00:01:46,880 Speaker 5: roughly seven billion euros between split between dividends and buybacks. 37 00:01:47,080 --> 00:01:50,800 Speaker 5: He said he was disappointed by that as well. Why 38 00:01:50,800 --> 00:01:53,800 Speaker 5: do you think investors or analysts the street is expecting 39 00:01:53,800 --> 00:01:54,280 Speaker 5: more from you? 40 00:01:55,280 --> 00:02:01,040 Speaker 4: Maybe they are expecting they believe that we don't care 41 00:02:01,040 --> 00:02:04,000 Speaker 4: too much about cashaday. I think for us, as Catcity 42 00:02:04,040 --> 00:02:07,240 Speaker 4: is important, it is embedded in our business model. We 43 00:02:07,280 --> 00:02:11,040 Speaker 4: want to make sure that this cashaday is always kept 44 00:02:11,080 --> 00:02:12,800 Speaker 4: over there. I like to say that this is not 45 00:02:12,800 --> 00:02:15,000 Speaker 4: one hundred meter sprint this is a marathon, and we 46 00:02:15,080 --> 00:02:18,080 Speaker 4: have to make sure that we do not alienate our client, 47 00:02:18,400 --> 00:02:21,679 Speaker 4: because if the client is appy, the investor is app 48 00:02:22,160 --> 00:02:23,359 Speaker 4: that other way around may not work. 49 00:02:23,600 --> 00:02:27,360 Speaker 5: I think he's expecting more in terms of margins. He 50 00:02:28,400 --> 00:02:31,320 Speaker 5: I talk to him all the time, and he says, 51 00:02:31,440 --> 00:02:34,520 Speaker 5: like the margins on something like the Icona or the 52 00:02:34,639 --> 00:02:37,480 Speaker 5: F eighty are just jaw dropping. He's looking for more 53 00:02:37,560 --> 00:02:40,800 Speaker 5: like forty three, forty four, forty five percent. And you 54 00:02:40,840 --> 00:02:42,480 Speaker 5: did forecast more than forty percent. 55 00:02:42,560 --> 00:02:45,079 Speaker 4: We said two figs more than forty yea and more 56 00:02:45,080 --> 00:02:48,519 Speaker 4: than thirty idiot, right, yeah, and I think we did. 57 00:02:48,800 --> 00:02:51,919 Speaker 4: We did those visibility for six years. I don't know 58 00:02:52,000 --> 00:02:54,720 Speaker 4: many companies are giving visibility for so long nowadays. 59 00:02:54,840 --> 00:02:56,680 Speaker 1: Are you going to be selling more of these iconas? 60 00:02:56,919 --> 00:03:01,880 Speaker 5: These are the special incredibly high ice tag vehicles. I heard, 61 00:03:02,880 --> 00:03:05,600 Speaker 5: for example, that you can order one with a gated shifter, 62 00:03:05,720 --> 00:03:07,840 Speaker 5: which got me very excited. Next time I came up 63 00:03:07,840 --> 00:03:10,119 Speaker 5: at four million dollars, I'll put it in my order. 64 00:03:10,160 --> 00:03:12,280 Speaker 5: But are you going to sell more of those in 65 00:03:12,320 --> 00:03:14,919 Speaker 5: the mix along with the F eighty. 66 00:03:15,360 --> 00:03:17,160 Speaker 4: I think that we have all is to make sure 67 00:03:17,200 --> 00:03:20,519 Speaker 4: that the Icona, it is super care Limited. There was 68 00:03:20,560 --> 00:03:23,160 Speaker 4: a clear message, from a clear chart from our CFO 69 00:03:23,600 --> 00:03:26,640 Speaker 4: that was telling that a number of Iicona supercars will 70 00:03:26,639 --> 00:03:28,519 Speaker 4: not go more than five percent, and we want to 71 00:03:28,560 --> 00:03:32,200 Speaker 4: stick to it. I think that to have our client happy, 72 00:03:32,680 --> 00:03:35,360 Speaker 4: he has to feel that you own something that not 73 00:03:35,440 --> 00:03:37,880 Speaker 4: only not too many people can have it. And I 74 00:03:37,880 --> 00:03:40,440 Speaker 4: think this is the business model Ferrari. Scarcity must have 75 00:03:40,440 --> 00:03:42,480 Speaker 4: been managed well and we ought to take care of 76 00:03:42,600 --> 00:03:43,400 Speaker 4: the client. 77 00:03:44,040 --> 00:03:44,800 Speaker 3: This is important. 78 00:03:45,000 --> 00:03:46,720 Speaker 2: I do want to go back a little bit too 79 00:03:46,800 --> 00:03:49,320 Speaker 2: last week and the Capital Markets Day, because it was 80 00:03:49,320 --> 00:03:52,560 Speaker 2: a two parter, right, you unveiled your financial targets, but 81 00:03:52,680 --> 00:03:56,120 Speaker 2: you also were showcasing the Electrica your first, of course 82 00:03:56,240 --> 00:03:59,600 Speaker 2: EV and it's the opinion of Bloomberg Intelligence that really 83 00:03:59,760 --> 00:04:04,000 Speaker 2: was the EV technology that was overshadowed by the financial targets, 84 00:04:04,000 --> 00:04:07,880 Speaker 2: that those ultimately ended up being the focus. And in hindsight, 85 00:04:07,920 --> 00:04:10,480 Speaker 2: would you maybe have separated those two announcements. 86 00:04:10,840 --> 00:04:13,160 Speaker 4: I know this is a feeling of Bloomberg, but I 87 00:04:13,200 --> 00:04:15,480 Speaker 4: have to say that I had a lot of other 88 00:04:15,520 --> 00:04:18,440 Speaker 4: comments positive in this direction. They said, it's good that 89 00:04:19,000 --> 00:04:21,279 Speaker 4: you show to the community that what you said the 90 00:04:21,279 --> 00:04:23,719 Speaker 4: three years before it was happening, because three years before, 91 00:04:23,720 --> 00:04:26,560 Speaker 4: we said we want to show you that we are 92 00:04:26,560 --> 00:04:30,760 Speaker 4: on target. We're going to unveil the Electrica ferrar Electrica, and. 93 00:04:30,760 --> 00:04:31,360 Speaker 3: We did so. 94 00:04:31,800 --> 00:04:34,679 Speaker 4: I think that I fully respect this point of view 95 00:04:34,800 --> 00:04:37,359 Speaker 4: and this consideration, but I think it was important for 96 00:04:37,400 --> 00:04:38,880 Speaker 4: to reason number one, to show that we were on 97 00:04:38,920 --> 00:04:41,560 Speaker 4: track and we deliver on our promises. Number two, that 98 00:04:41,600 --> 00:04:43,240 Speaker 4: we had to show to all the people over there 99 00:04:43,960 --> 00:04:47,080 Speaker 4: for the Capita maca day, to show the beauty of 100 00:04:47,160 --> 00:04:48,080 Speaker 4: our new. 101 00:04:49,360 --> 00:04:51,320 Speaker 2: And to be fair to the Bloomberg newsroom. I mean, 102 00:04:51,320 --> 00:04:54,160 Speaker 2: the shares did drop by the most since twenty sixteen, 103 00:04:54,279 --> 00:04:56,480 Speaker 2: so I don't know. Maybe some of the Wall Street 104 00:04:56,520 --> 00:04:58,600 Speaker 2: analysts shared that view as well. But I do want 105 00:04:58,640 --> 00:05:01,080 Speaker 2: to talk a little bit more directly about Electric Ferraris 106 00:05:01,120 --> 00:05:04,120 Speaker 2: because you lowered your targets to twenty percent of the 107 00:05:04,200 --> 00:05:07,480 Speaker 2: lineup by twenty thirty. Previously it had been forty percent. 108 00:05:07,520 --> 00:05:09,600 Speaker 2: We'd love to hear a little bit more about that 109 00:05:09,600 --> 00:05:10,839 Speaker 2: decision to lower the target. 110 00:05:10,880 --> 00:05:13,440 Speaker 5: I figure that would drive the shares higher. You know, 111 00:05:13,760 --> 00:05:17,080 Speaker 5: you're making more combustion engines than we expected. That's what 112 00:05:17,120 --> 00:05:18,360 Speaker 5: we want from a Ferrari. 113 00:05:18,320 --> 00:05:20,680 Speaker 4: H Matt, But look, I think it's important last time 114 00:05:20,800 --> 00:05:23,039 Speaker 4: is this time we said something important. This is not 115 00:05:23,120 --> 00:05:25,920 Speaker 4: a split of ourselves. This is split of our offer 116 00:05:26,200 --> 00:05:28,039 Speaker 4: because at the end of the story, it's the client. 117 00:05:28,200 --> 00:05:30,720 Speaker 4: This is going to select if you want to drive Ice, 118 00:05:30,760 --> 00:05:34,240 Speaker 4: Iybrid or Electrica. So it's up to him or to 119 00:05:34,360 --> 00:05:38,560 Speaker 4: hers to select the reason why we drop or we reduce, 120 00:05:38,640 --> 00:05:43,000 Speaker 4: we trim it down. The split of the twenty percent 121 00:05:43,040 --> 00:05:45,960 Speaker 4: of the offer is because we have seen what is 122 00:05:46,000 --> 00:05:49,520 Speaker 4: happening around us, so we pushed. The number of model 123 00:05:49,640 --> 00:05:53,159 Speaker 4: overall has been increased overall and number two in this 124 00:05:53,320 --> 00:05:54,919 Speaker 4: mix we increased the. 125 00:05:56,760 --> 00:05:57,120 Speaker 3: Terminal. 126 00:05:57,279 --> 00:05:59,159 Speaker 5: I see, when are we going to see the body 127 00:05:59,160 --> 00:06:01,240 Speaker 5: and why? And when are we going to hear it? 128 00:06:01,360 --> 00:06:03,960 Speaker 5: Because apparently it's going to be amplified in. 129 00:06:04,440 --> 00:06:07,279 Speaker 4: VI in H one next year we do we keep 130 00:06:07,360 --> 00:06:11,800 Speaker 4: delivering on our promises phase one, then phase two is 131 00:06:11,880 --> 00:06:13,880 Speaker 4: going to be let's say, in Q one phase two 132 00:06:13,880 --> 00:06:15,479 Speaker 4: in Q two we in Q two. 133 00:06:15,560 --> 00:06:18,719 Speaker 5: Can I talk about something that you probably are sick 134 00:06:18,720 --> 00:06:19,400 Speaker 5: of hearing it from me? 135 00:06:19,440 --> 00:06:21,320 Speaker 1: But analog versus digital? 136 00:06:21,360 --> 00:06:24,039 Speaker 5: Right, you're putting buttons back on the steering wheel in 137 00:06:24,080 --> 00:06:29,440 Speaker 5: the Amalfi, which I'm very not so that's fantastic. I 138 00:06:29,440 --> 00:06:32,880 Speaker 5: imagine customers asked for that right, You've still got you know, uh, 139 00:06:34,000 --> 00:06:38,000 Speaker 5: fields of screens in there. And I've driven a number 140 00:06:38,080 --> 00:06:42,880 Speaker 5: of very expensive cars where they have screens replacing these 141 00:06:43,080 --> 00:06:46,320 Speaker 5: elegant and beautiful analog gauges. You know, why don't we 142 00:06:46,320 --> 00:06:47,640 Speaker 5: go back to clocks that are. 143 00:06:47,520 --> 00:06:50,159 Speaker 1: An animal with with you know, needles. 144 00:06:50,279 --> 00:06:53,719 Speaker 5: Wouldn't that be more exciting for a Ferrari buyer. 145 00:06:54,440 --> 00:06:57,080 Speaker 4: Look, we said clearly that we are a big fun 146 00:06:57,080 --> 00:07:00,560 Speaker 4: of digital. It means that you use digital way it's needed, 147 00:07:00,640 --> 00:07:03,800 Speaker 4: in physical where it's needed. I can't tell you that 148 00:07:03,920 --> 00:07:06,720 Speaker 4: all the time. This year we presented the five cars, 149 00:07:07,000 --> 00:07:10,040 Speaker 4: the two speech Ale six cylinder, the two Test Rossa 150 00:07:10,120 --> 00:07:12,880 Speaker 4: Spider and Coop, and the Federal MLFI. When we told 151 00:07:13,120 --> 00:07:15,800 Speaker 4: our client in the entire world that we are going 152 00:07:15,880 --> 00:07:20,120 Speaker 4: back to the button where you fill it okay, without touching, 153 00:07:20,280 --> 00:07:22,840 Speaker 4: without looking, because when you drive you need to look 154 00:07:22,880 --> 00:07:25,520 Speaker 4: at the road, Well, that was a big, big approase 155 00:07:25,640 --> 00:07:28,840 Speaker 4: we had. So we will use digital where it's needed, 156 00:07:28,920 --> 00:07:30,600 Speaker 4: in physical where it's needed. 157 00:07:30,680 --> 00:07:33,880 Speaker 5: Can I just ask about the shifters? Because I spend 158 00:07:33,880 --> 00:07:35,520 Speaker 5: so much time on bring a trailer. I'm looking at 159 00:07:35,520 --> 00:07:37,800 Speaker 5: three sixties, I'm looking at four thirties, you know, sometimes 160 00:07:37,880 --> 00:07:41,040 Speaker 5: five seventy fives and six twelves. And I noticed that 161 00:07:41,080 --> 00:07:46,000 Speaker 5: the premium for a manual is massive, fifty sixty seventy percent, 162 00:07:46,080 --> 00:07:48,480 Speaker 5: sometimes even double for the manual. 163 00:07:48,120 --> 00:07:49,800 Speaker 1: Car versus the autobox. 164 00:07:50,200 --> 00:07:53,240 Speaker 5: So doesn't that mean customers want to buy that new two? 165 00:07:53,640 --> 00:07:56,320 Speaker 4: Look, you have to listen to client for something for 166 00:07:56,400 --> 00:07:59,600 Speaker 4: something else, don't you cannot listen for something else? 167 00:08:00,080 --> 00:08:01,600 Speaker 3: Maybe some good in for the future. 168 00:08:03,120 --> 00:08:05,160 Speaker 2: So maybe in the future you can just make a 169 00:08:05,160 --> 00:08:08,080 Speaker 2: suggestion box and Mac can put his comments directly on 170 00:08:08,080 --> 00:08:08,480 Speaker 2: their book. 171 00:08:08,680 --> 00:08:11,000 Speaker 3: Used to come to see us? There you go before 172 00:08:11,000 --> 00:08:11,720 Speaker 3: really ago, I do. 173 00:08:11,720 --> 00:08:13,760 Speaker 2: Want to talk a little bit about China because you 174 00:08:13,800 --> 00:08:17,200 Speaker 2: take a look at some of your peers in Porsche, BMW, 175 00:08:17,400 --> 00:08:20,560 Speaker 2: Mercedes on a slightly different price point there, but they're 176 00:08:20,680 --> 00:08:23,560 Speaker 2: rapidly losing market share when it comes to China, and 177 00:08:23,600 --> 00:08:25,880 Speaker 2: I wonder you know, when you look at that, are 178 00:08:25,920 --> 00:08:29,280 Speaker 2: you confident that you're going to be able to buck 179 00:08:29,320 --> 00:08:29,920 Speaker 2: the trend there? 180 00:08:31,280 --> 00:08:34,120 Speaker 4: Since the beginning, since I joined the company, we said 181 00:08:34,160 --> 00:08:38,720 Speaker 4: that for us, China is I mean Maline China, Taiwani 182 00:08:38,800 --> 00:08:40,480 Speaker 4: onng Kong will be bebow ten percent. 183 00:08:40,600 --> 00:08:41,680 Speaker 3: That's what we said. 184 00:08:41,840 --> 00:08:46,880 Speaker 4: Recently, I think that last year Ferrari did not have 185 00:08:46,920 --> 00:08:50,520 Speaker 4: an offer that was fitting well the Chinese market because 186 00:08:50,559 --> 00:08:53,760 Speaker 4: we were having Aditor cylinders and we had a Roba 187 00:08:53,800 --> 00:08:55,720 Speaker 4: Spider with softat is not so welcome. 188 00:08:55,760 --> 00:08:59,040 Speaker 3: And now we are going to change. We are rich. 189 00:08:59,200 --> 00:09:02,040 Speaker 4: Let me see, the offer for the for China Electrica 190 00:09:02,240 --> 00:09:05,720 Speaker 4: could be also a good interesting car for them, because 191 00:09:05,720 --> 00:09:07,360 Speaker 4: you will not have all the taxes that you have 192 00:09:07,840 --> 00:09:08,880 Speaker 4: on IC Well. 193 00:09:08,760 --> 00:09:11,160 Speaker 5: It could be a product that they embrace, maybe more 194 00:09:11,160 --> 00:09:11,600 Speaker 5: than other parts. 195 00:09:11,760 --> 00:09:13,800 Speaker 1: It's great having you here. Thank you so much for 196 00:09:13,960 --> 00:09:14,360 Speaker 1: joining us. 197 00:09:14,360 --> 00:09:14,559 Speaker 3: Thank you. 198 00:09:14,679 --> 00:09:17,680 Speaker 1: Benedetto Vinya, the CEO of Ferrari