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Speaker 1: Building the Good Life with John Hope Bryant is brought

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Speaker 1: to you by Credentials Financial. My mom would always tell me,

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Speaker 1: you know, tell me who you go with, and I'll

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Speaker 1: tell you who you are. And we all have friends

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Speaker 1: that that we love, that we would be there for,

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Speaker 1: but they may not bring out the best in us.

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Speaker 1: And and it's very very hard to make that decision.

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Speaker 1: Doesn't mean you don't love him, it doesn't mean that

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Speaker 1: you can't support him. But if you are around people

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Speaker 1: that are around trouble, at some point, trouble will find you. Hey, Hey,

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Speaker 1: it's John Hope Bryant, and this is Building the Good Life.

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Speaker 1: I'm the founder of Operation Hope, the Promise Homes Company

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Speaker 1: and Brian Crew Ventures. I'm also a little black boy

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Speaker 1: from Comedy California and South and Georgia, lady with a

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Speaker 1: lot of dreams and a mother who tol him and

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Speaker 1: she loved them every day of my life. That sort

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Speaker 1: of makes me a brother for another mother. With my

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Speaker 1: next guest, my friend, my partner, my brother, get York.

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Speaker 1: You would know Jed Yorke as the principal owner and

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Speaker 1: the CEO of the San Francisco forty Niners. I would

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Speaker 1: just know him to be a good guy. I've got

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Speaker 1: a lot of backstory and I'm gonna share. He's uh,

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Speaker 1: he gets it. Gets make the sort of the formaties

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Speaker 1: out of the way, and when you have a real conversation,

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Speaker 1: I think you're gonna really We're also gonna get into

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Speaker 1: some controversy that's not to me a controversy, but it's

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Speaker 1: an enlightenment. We're gonna get the first hand knowledge from

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Speaker 1: Jed on something that is on most of your mind

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Speaker 1: if you follow sports and social justice at all. Jed York,

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Speaker 1: the CEO of the San Francisco forty Niners, oversees all

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Speaker 1: aspects of the organization. Now in the seventeenth year with

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Speaker 1: the team in twelve and CEO, Jed has been a

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Speaker 1: driving force behind the forty Niners success on and off

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Speaker 1: the field during that time. New York recognizes the values

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Speaker 1: and shares the ongoing passion of the team's faithful fans.

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Speaker 1: During Jed York's tenure, the team has experienced great success,

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Speaker 1: having won three NFC West Division titles as the two

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Speaker 1: thousand eleven and twelve eighteen advanced four NFC Championship games.

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Speaker 1: That's twenty eleven, thirteen, and twenty nineteen and two super Bowls.

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Speaker 1: The super Bowl, well you would know that if you're

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Speaker 1: following the team. If not, I want you to go

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Speaker 1: to your own research. And actually they've won the super

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Speaker 1: Bowl more than a h they've become super Bowl champions

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Speaker 1: more than a half dozen times. I think it's nine

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Speaker 1: times when he quitting me about Wong over the whole

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Speaker 1: history of the franchise. His parents are special people. He

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Speaker 1: also credits his uncle and his grandfather, Edward the Bartolo Seniors,

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Speaker 1: being positive role models and for teaching him character values

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Speaker 1: such as integrity and a strong work ethm in respect

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Speaker 1: for others. He serves on many boards and including the

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Speaker 1: board of Operation Hope. Check him out. He's a cool dude,

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Speaker 1: and he's my friend. Ladies and gentlemen, My man, Jed York,

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Speaker 1: thanks for having me on, John fier Man, I'm glad

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Speaker 1: you're here. He has a cool wife, jer Bowl much

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Speaker 1: better than I am, so so Jed. Let's get into this.

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Speaker 1: What I sort of met you, um before I met you, uh,

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Speaker 1: because people were talking about you, um and a certain

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Speaker 1: uh player Uh that was with the Fort and now

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Speaker 1: it's going on to become a symbol for uh, for

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Speaker 1: justice and freedom and for for for many people. And UH,

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Speaker 1: let me just say that what I thought I knew

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Speaker 1: about you and what I found out about you and

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Speaker 1: that whole situation were radically uh different. And UH I

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Speaker 1: would like for you to unpacked this, if you will,

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Speaker 1: UM for for the audience and help them understand the

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Speaker 1: backstory here I'm talking about Colin Kaepernick. Of course, with

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Speaker 1: those who who are wondering where I'm going with this,

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Speaker 1: Colin Kaepernick worked played for the forty Niners under Jed's tenure. Alright,

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Speaker 1: Jed over to you. Let's get to the chase. Cut

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Speaker 1: to it. So, I mean, I've known Colin for a

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Speaker 1: long time. We drafted him and leave two thousand eleven. UM.

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Speaker 1: And I think some of the controversy that that you're

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Speaker 1: talking about started in twenty six. Um. You know he

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Speaker 1: decided to take a knee. Well, first he sat down

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Speaker 1: during the national anthem, which no one really saw in UM.

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Speaker 1: I think it was Denver or from one of our

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Speaker 1: early preseason games. And then the next home preseason game, Uh,

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Speaker 1: somebody saw him, uh sitting down during the national anthem,

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Speaker 1: and that's when it started to become sort of public. UM.

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Speaker 1: And obviously there are people on all sides arguing and

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Speaker 1: supporting CAP and and and you know, railing against CAP

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Speaker 1: and one of our long long time consultant's friends, Dr

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Speaker 1: Harry Edwards, UH, somebody that Bill Walsh brought into the

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Speaker 1: organization probably in the mid eight to help with race

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Speaker 1: relations with players and coaches, and you know, really started

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Speaker 1: um a lot of the things in the NFL that

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Speaker 1: you see today about helping minority coaches build their UM,

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Speaker 1: build their careers, enhance their careers, and connect better between

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Speaker 1: coaches and players. You know, Dr Edwards sat down with

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Speaker 1: with me, he sat down with Colin, and you know,

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Speaker 1: helped try to form and shape what Colin was hoping

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Speaker 1: to get across. And you know, I mean I think

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Speaker 1: a lot of people didn't understand what Colin was sort

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Speaker 1: of fighting for and and trying to bring attention to. Uh.

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Speaker 1: You know, Dr Edwards helped connect him with some UM

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Speaker 1: Navy seals and some other UM. I believe it was

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Speaker 1: a Navy seal, it may have been a ranger UM

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Speaker 1: just about you know, respect for troops and things like that,

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Speaker 1: which was one of the first biggest backlashes against Colin,

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Speaker 1: and Colin decided to sort of change his approach during

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Speaker 1: the national anthem from sitting to taking a knee. And

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Speaker 1: I mean, I think that was something that the Doctor

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Speaker 1: Edwards helped with and and Colin sort of took on

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Speaker 1: as there's nothing in any culture we're taking a knee

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Speaker 1: is disrespectful and and I think that's what Dr Edwards

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Speaker 1: was trying to help Colin understand, was let's try to

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Speaker 1: people are gonna take your message and run with it

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Speaker 1: however they want. Let's give them less opportunity to do

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Speaker 1: that by taking a knee as opposed to sitting. And

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Speaker 1: and Colin took that feedback and I think started a

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Speaker 1: you know, at least to me, a very peaceful protests

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Speaker 1: and a peaceful you know, I I think information sharing

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Speaker 1: opportunity for most people that don't understand what minorities go through,

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Speaker 1: whether it's through police interactions. I mean, there's obviously a

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Speaker 1: lot of other things, but that was Colin's main focus.

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Speaker 1: And you know, it was a very very interesting time

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Speaker 1: to see all the threats, like all the praise and

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Speaker 1: in the middle try to win some football games. And that's,

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Speaker 1: you know, first and foremost, that's what we are here

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Speaker 1: to do. But as as the CEO of the team.

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Speaker 1: You know, when you see somebody that that brings a

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Speaker 1: lot of scrutiny onto himself, And clearly there was a

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Speaker 1: lot of scrutiny places on the NFL. I mean, we had,

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Speaker 1: you know, Vice President at the time, Pence stage of

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Speaker 1: a walk out at our you know, at our game

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Speaker 1: in Indianapolis and his and uh, I mean, there's just

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Speaker 1: just a lot of things, and I mean you can

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Speaker 1: just see where I don't I don't believe that Colin

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Speaker 1: was trying to do this to create notoriety or attention

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Speaker 1: for himself, you know, but there were a lot of

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Speaker 1: other people that try to capitalize on this and use

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Speaker 1: this for whatever platform they were stumping for. And that

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Speaker 1: was that was one of the eye opening things to me,

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Speaker 1: is just to see all the people around it. They

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Speaker 1: tried to use cap or to use what he was

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Speaker 1: protesting for their own benefit. So the first thing that

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Speaker 1: should jump out to the audience again, people who follow

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Speaker 1: sports and social justice and what happened in the last

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Speaker 1: five years in this country is nothing less than historic,

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Speaker 1: and the shifts in conversations that we've been having one

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Speaker 1: are the first things that jump out, is it there's

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Speaker 1: nothing that my man just said there's actually against Colin.

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Speaker 1: So one of the one of the lies out there

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Speaker 1: was that somehow you were against him and not supporting

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Speaker 1: the the merits of his core argument. And unless I

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Speaker 1: got it wrong, I heard nothing in what you just

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Speaker 1: said that suggested that at all. In fact, I think

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Speaker 1: that you were just trying to make them better. Yeah,

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Speaker 1: I mean, I think we try to make sure that

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Speaker 1: all of our players, wherever, whatever walk of life they

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Speaker 1: come from, whatever situations they have, we we have resources

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Speaker 1: to help them, and we're very fortunate, like I said,

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Speaker 1: to have something like Dr Edwards here that I'm I'm

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Speaker 1: not the right expert to help Colin on on his

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Speaker 1: social justice quest and how people are gonna blast him

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Speaker 1: in the media and blast him on social media like

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Speaker 1: that's that is not my expertise. Thankfully there was somebody

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Speaker 1: like Dr Edwards that you know, can help with Colin,

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Speaker 1: but certainly with me. You know, it's obviously been a

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Speaker 1: little strange over the last two years with COVID, But

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Speaker 1: pre COVID, you know, I'd have lunch with Dr Edwards,

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Speaker 1: you know, two or three times a month during the

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Speaker 1: football season, and you know he would challenge you. You know,

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Speaker 1: if you know anybody that took his classes at Berkeley,

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Speaker 1: you know he's somebody that you know, he's not a

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Speaker 1: shrinking violet, so to so to speak like he he

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Speaker 1: will push different topics and different ideas. And certainly for me,

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Speaker 1: as you know a white guy that grew up in Youngstown, Ohio,

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Speaker 1: you know he opened your eyes to certain things that

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Speaker 1: you wouldn't necessarily see no or if he had experience

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Speaker 1: in personally. And when you're dealing with a professional football

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Speaker 1: team where you know, I don't know what the exact

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Speaker 1: numbers are, but probably three quarters of our players are

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Speaker 1: African American, you have to understand where your employee base

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Speaker 1: comes from and and the way that they view the world,

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Speaker 1: and you have to put yourself in those types of situations,

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Speaker 1: in my opinion, if you want to be able to

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Speaker 1: be the best leader that you can for your organization.

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Speaker 1: Agreed and um. The second um misunderstanding I think coming

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Speaker 1: from this is that you fired Kay that that's I

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Speaker 1: hear that all the time. That's I can tell that's

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Speaker 1: just not true unless I mistaken. So when we so

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Speaker 1: the season, Chip Kelly was her head coach. She's now

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Speaker 1: at u C l A. I think we finished two

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Speaker 1: and fourteen and Collins started, I know, a little over

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Speaker 1: half the games. I think Colin was like one in

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Speaker 1: nine or one in ten, and you know, we were,

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Speaker 1: you know, one in four, one in five or whatever

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Speaker 1: with with another quarterback, Lane Gabbert, who started that year.

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Speaker 1: So obviously it wasn't a super successful season. We ended

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Speaker 1: up drafting second overall. We had the second worst record

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Speaker 1: in the NFL, and we made a complete change with

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Speaker 1: our coach and general manager. Brought in John Lynch and

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Speaker 1: Kyle Shanahan, who brought us to one Super Bowl and

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Speaker 1: two NFC Championship games in their tenures so far. And

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Speaker 1: they decided, you know, as as most new coaches and

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Speaker 1: general managers do, that they wanted to overhaul our you know,

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Speaker 1: roster or staff everything. And they sat down with Colin

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Speaker 1: and let them know that, you know, they're going to

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Speaker 1: probably go in a different direction, and asked if you know,

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Speaker 1: he wanted to be cut, if you wanted to be released,

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Speaker 1: what he wanted to do. And Colin asked to you know,

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Speaker 1: to to go on his own and opt out of

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Speaker 1: his contracts so he could become a free agent. And obviously,

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Speaker 1: he was not picked up by anybody else, um, But

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Speaker 1: that's that's how it started with us. So it was

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Speaker 1: not firing calling for you know, anything that he did,

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Speaker 1: you know as a as a protest or anything that

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Speaker 1: he stood for. It was making a change and going

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Speaker 1: in a different direction. And you know that was an open,

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Speaker 1: honest conversation between John Kyle and Colin before anything happened

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Speaker 1: that season. With lots of respect to color absolutely, I

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Speaker 1: mean Colin. He helped us get to a Super Bowl.

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Speaker 1: He helped us get to two NFC Championship games as

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Speaker 1: a starting quarterback, and you know, he played a lot

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Speaker 1: of good football for us. And to clarify, by the way,

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Speaker 1: the forty nine has have appeared in seven Super Bowls

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Speaker 1: and one five to get there, right, Yes, I was

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Speaker 1: gonna let you stick with the nine. I'm not having

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Speaker 1: to hold onto that. I'm just nine sounds better when

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Speaker 1: I when I was in your office. Is so, I

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Speaker 1: saw those beautiful trophies in the window. I thought I

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Speaker 1: saw nine, but it's probably includes it the other the

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Speaker 1: other trophy. To so, my my family owned the Pittsburgh

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Speaker 1: Penguins hockey team, um, and there were two Stanley Cup

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Speaker 1: championships there. Building the good life is brought to you

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Speaker 1: by Prudential Financial. For over one and forty five years,

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Speaker 1: millions of people have counted on Prudential to help solve

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Speaker 1: for life's most important financial needs. Because that Prudential, they

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Speaker 1: live their purpose to make life better by solving for

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Speaker 1: the financial challenges of our changing world. Prudentials Who's Your

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Speaker 1: Rock campaign is also about helping people reach new heights

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Speaker 1: and providing a platform for people to reach their financial goals.

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Speaker 1: All right, so we've checked the box on that, and

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Speaker 1: let's h let's let's now pivot. So when I first

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Speaker 1: met um Jed and I can't say where and all

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Speaker 1: that stuff, but we met at an undisclosed location, and uh,

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Speaker 1: let's just say the place we met was full of

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Speaker 1: people who believe they're very important. And with many of

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Speaker 1: these people, they were very important. But the problem is

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Speaker 1: in life sometimes people actually act like they are very important.

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Speaker 1: Jet wasn't one of them. Not only was he not

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Speaker 1: one of them. Jet asked for my mobile number, as

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Speaker 1: I recalled I had spoken at this as this was

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Speaker 1: right in the midst of the whole social justice moment,

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Speaker 1: and I get a call. I remember it was eight

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Speaker 1: or nine o'clock at night, out of the blue from

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Speaker 1: Jed York, the principal owner for nine. You know arguably,

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Speaker 1: you know, very successful guy. He's got better things to do.

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Speaker 1: I mean, I'm not on the draft roster. I don't think,

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Speaker 1: although I could probably play reasonably well. And uh, he was.

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Speaker 1: He wanted to talk about social justice and injustice. He

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Speaker 1: want to talk about what's going on this this crazy

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Speaker 1: country of ours and how to make it right. Um

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Speaker 1: and this just fascinated meet him to no end. I

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Speaker 1: had to check to make sure it wasn't a prank call. Jed,

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Speaker 1: what was on your mind when you called me? And

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Speaker 1: then I want to back up and talk after we

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Speaker 1: answer this question, I want to back up and go.

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Speaker 1: I want to go to Youngstown. I want to go back.

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Speaker 1: I want to go to the family. I want to

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Speaker 1: go to to the where the history of the team.

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Speaker 1: There's some fascinating nuances. Rainbows after storm story is tied

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Speaker 1: to how you even got here, which shows how resilient

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Speaker 1: you are and maybe even relates because I know you

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Speaker 1: grew up with a bunch of brothers and Youngstown may

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Speaker 1: relate to Actually this question I'm asking now, why did

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Speaker 1: you call me. But when when we originally connected, it

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Speaker 1: was it was right right after the season, after Colin

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Speaker 1: started his protests um, and I remember asking you questions about,

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Speaker 1: you know, what, what can we do a lot of

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Speaker 1: what we do philanthropically, it was sort of before social

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Speaker 1: justice was a well used term, and we talked about

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Speaker 1: this of look like I want to I want to help,

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Speaker 1: Like what are we doing? And I mean your message

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Speaker 1: and you know what you were talking about about financial

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Speaker 1: literacy and obviously now being on the board of Operation Hope,

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Speaker 1: I mean, it just makes so much sense to me.

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Speaker 1: I just did a tribute for a friend of mine

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Speaker 1: that's retiring from a healthcare company. And you know, we've

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Speaker 1: been talking about health equity and and you look at

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Speaker 1: these things, and you look at social justice, and you

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Speaker 1: look at all this stuff together. If you can teach

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Speaker 1: people how to understand finances and their own personal finances,

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Speaker 1: if you can help people have better access to healthcare

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Speaker 1: and be healthier for themselves and for their children, you

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Speaker 1: know a lot of the problems that we've see that

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Speaker 1: are that our race related in our country today. I

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Speaker 1: don't know that anything goes away forever, but those are

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Speaker 1: two really, really big pieces of the puzzle that that

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Speaker 1: should not be that difficult to solve if we go

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Speaker 1: about them with with a with a with the right focus.

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Speaker 1: And I mean your your message on financial literacy just

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Speaker 1: hit me like a ton of bricks the first time

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Speaker 1: I heard it. It's like, look like, that's what we're

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Speaker 1: trying to do. We want people to rise up out

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Speaker 1: of poverty, rise up out of situations that they're in,

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Speaker 1: whether they put themselves there, and in most cases they

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Speaker 1: did not put themselves there. But if you don't know

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Speaker 1: what you don't know, you you can't rise up from

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Speaker 1: from where you are and and be better tomorrow than

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Speaker 1: what you were today. And I mean, that's that's what

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Speaker 1: I love about you. Know, everything that you stand for

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Speaker 1: and everything that you work towards, you've helped I don't

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Speaker 1: know how many millions of people understand how to generate

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Speaker 1: wealth and how to generate you know, sustainable income and

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Speaker 1: and a sustainable living model that most people just are

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Speaker 1: never taught. And those are things that for me, we're

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Speaker 1: second nature growing up. And you look at those skills

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Speaker 1: and you know what I mean, I wish that I was,

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Speaker 1: you know, six ft five and could sling a football

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Speaker 1: seven yards like those. That's not the skill that I

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Speaker 1: was born with. I was fortunate enough to be born

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Speaker 1: into a family that understood, you know, personal finance and

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Speaker 1: understood how to you know, create an entrepreneurial mindset. Those

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Speaker 1: aren't things that you don't need to be six ft

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Speaker 1: five and run a four four forty to to be

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Speaker 1: able to be successful as an entrepreneur. You just need

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Speaker 1: to know the manual of how do you get started?

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Speaker 1: Like what do you do? And obviously there are certain

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Speaker 1: people that don't need the manual, but but a lot

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Speaker 1: of people need some type of education and some type

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Speaker 1: of guidance in order to get there. And and I mean,

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Speaker 1: I think that's a huge piece to to the social

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Speaker 1: justice problem that we face in our country right now. Yeah,

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Speaker 1: I call it social justice through an economic lens. The

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Speaker 1: color is not black or white as in race, or

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Speaker 1: red and blue as in politics. It's green, as the

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Speaker 1: color of U S currency. The new h civil rights

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Speaker 1: issue of this generation, beyond reaffirmation of the right to vote,

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Speaker 1: is financial literacy. Um, and that's something you and I

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Speaker 1: are passionate about. As we look back, Let's roll the

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Speaker 1: tape back, and I'm gonna say this for the purpose

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Speaker 1: of making a point not to be braggadocious. My brother

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Speaker 1: Jed and the family are in the billionaire club. Is

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Speaker 1: one of the coolest, most approachable billionaires you'll ever meet,

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Speaker 1: is Mom and Dad included. Let's roll the tape back

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Speaker 1: now though, to youngsters, because you, you guys started from

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Speaker 1: reasonably humble beginnings in a town that most of the

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Speaker 1: country is sort of not taking. You know, they don't

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Speaker 1: think of that town and think about it. Oh, that's

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Speaker 1: the growth center for economic prosperity. And in the world

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Speaker 1: or in the country, you grew up with some people

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Speaker 1: of color who are really smart, and by no fault

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Speaker 1: of your own and maybe even no fault of theirs,

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Speaker 1: different paths you've done your your family has done much

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Speaker 1: better than they have done economically, and I think that

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Speaker 1: a lot of that is they didn't get the memo

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Speaker 1: on how you build wealth in your sleep. You make

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Speaker 1: money during the day, which is what a lot of

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Speaker 1: my people do. We hustle, hustle, hustle, But at the

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Speaker 1: end of the day, you build wealth in your sleep.

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Speaker 1: So the story, yeah, of the backstory of and talk

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Speaker 1: about this as much as you feel comfortable or not.

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Speaker 1: Mom and I think her brother had made a decision.

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Speaker 1: If I remember this properly, one had taken one part

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Speaker 1: of there was the team was owned someplace, and there

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Speaker 1: was a real estate company. And I think your mom

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Speaker 1: got what was perceived to be the raw end of

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Speaker 1: the deal by giving her one company. And I think

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Speaker 1: your mother's bad sister. She grew that thing. Okay, tell

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Speaker 1: tell the story straight, straighten me out here. So my

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Speaker 1: grandfather was you know, his father died before he was born.

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Speaker 1: They were both Italian immigrants. His parents his mom remarried

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Speaker 1: another Italian immigrant, and he built himself up through education

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Speaker 1: and hard work. Um and for a long time was

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Speaker 1: his His stepfather was a master mason from Italy, and

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Speaker 1: my grandfather learned, you know, the the art of building

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Speaker 1: from a man uster mason. Went to the U. S.

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Speaker 1: Army Corps of Engineers. He was there during World War Two,

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Speaker 1: came back, and before he left, they essentially did work

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Speaker 1: for you know, the city of Youngstown, for different municipalities

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Speaker 1: and when the city was doing well, like they had work,

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Speaker 1: and when the city wasn't doing well, they didn't have work.

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Speaker 1: So he, you know, sort of after after going through

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Speaker 1: World War two, decided um, I'm gonna take that that

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Speaker 1: piece of the equation out of it, and I'm going

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Speaker 1: to go into into business for myself. And he sort

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Speaker 1: of saw the suburbanization of America, so he started with

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Speaker 1: shopping plazas and then then sort of migrated to shopping

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Speaker 1: malls and build I think over nineties shopping malls during

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Speaker 1: his time, two children, my my mom and my uncle Lettie.

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Speaker 1: My Unclettie ran the forty nine is for a long time,

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Speaker 1: won five Super Bowls, you know, and and when when

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Speaker 1: my grandfather passed away, there was you know, a situation

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Speaker 1: with my mom and my uncle where my mom ended

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Speaker 1: up getting the forty nine my uncle ended up getting

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Speaker 1: assets in the real estate company, which was neither neither

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Speaker 1: one really wanted the assets that they received. It was

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Speaker 1: just sort of the situation that that presented itself at

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Speaker 1: the time and their external external factors that sort of

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Speaker 1: pushed that. For me growing up, you know, always idolizing

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Speaker 1: my grandfather, you know, wanting to be a part of

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Speaker 1: the family business, I decided that the forty niners was

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Speaker 1: something that I wanted to do, and I came out

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Speaker 1: here after after college and working in New York at

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Speaker 1: Googene im partners for a while, um and and knew

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Speaker 1: that we needed to build a new football stadium. We

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Speaker 1: need to sort of stabilize the football team. And you know,

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Speaker 1: that's where the entrepreneurial piece really kicked in was once

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Speaker 1: we've sort of fixed the business issues of our core business,

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Speaker 1: that's what we've been trying to do, is whether through

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Speaker 1: direct investing or we're building our own companies. You know,

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Speaker 1: how do we build things in and around the forty

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Speaker 1: niners empire to to continue to be entrepreneurial and create opportunities,

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Speaker 1: Amen and and for the women out there who are

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Speaker 1: wondering whether you can succeed just like a man. And

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Speaker 1: this is no disk to uh Ja's uncle because he

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Speaker 1: was a bad brother too. His mother kicks Merran. His

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Speaker 1: mother built some real asset value in the forty niners.

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Speaker 1: When she was discounted and sort of written off. I

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Speaker 1: mean in a time where a lady running the forty

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Speaker 1: nine is a lady running the NFL team was like now,

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Speaker 1: we don't think so. She might have been the only one.

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Speaker 1: I don't know, but she built real value and when

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Speaker 1: she was disrespected by many in the NFL thinking that

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Speaker 1: you know, it was above her pay grade. And and

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Speaker 1: now Jed's taking that to the next uh level in

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Speaker 1: building this into a real brand and a multifaceted corporation

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Speaker 1: that goes on just a game, uh you know that

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Speaker 1: happens once a week and so and so forth. And

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Speaker 1: we're gonna get into that in a second, because I

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Speaker 1: think it ties into the social justice piece as well. Jed,

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Speaker 1: what would you say for those listening here want to

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Speaker 1: learn how to build build a brand, build a company,

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Speaker 1: build a net worth? What are a couple of rainbows

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Speaker 1: after storms stories? This first part we discussed before we pivot.

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Speaker 1: What are a couple of stories or lessons that you

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Speaker 1: want to leave the audience with that you wish you knew.

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Speaker 1: I don't know twenty years before, but you know now.

431
00:25:37,520 --> 00:25:40,480
Speaker 1: I mean, I think I think the first thing is is,

432
00:25:40,880 --> 00:25:46,119
Speaker 1: you know, having no fear mm hmm. And I think

433
00:25:46,960 --> 00:25:50,399
Speaker 1: it's hard for people to give up. They're you know,

434
00:25:50,600 --> 00:25:55,000
Speaker 1: guaranteed income of whatever it is, whether it's twelve bucks

435
00:25:55,000 --> 00:25:58,439
Speaker 1: an hour working at you know, a fast food place

436
00:25:59,040 --> 00:26:02,480
Speaker 1: where what whatever the job happens to be to to

437
00:26:02,640 --> 00:26:08,760
Speaker 1: just pursue your passion, and it's you know, I'm always

438
00:26:08,760 --> 00:26:11,000
Speaker 1: reminded of the of the quote, you know, the best

439
00:26:11,000 --> 00:26:13,280
Speaker 1: time to planet Tree was twenty years ago. The second

440
00:26:13,280 --> 00:26:15,800
Speaker 1: best time is today. Like it's the same thing with

441
00:26:15,880 --> 00:26:19,080
Speaker 1: being an entrepreneur, you know, it's it's a lot easier

442
00:26:19,840 --> 00:26:23,720
Speaker 1: to you know, have no income and devote your life

443
00:26:23,720 --> 00:26:26,960
Speaker 1: to something when you're young and you're unattached and you

444
00:26:27,000 --> 00:26:31,000
Speaker 1: don't have children. But you're still better off if you're

445
00:26:31,080 --> 00:26:34,120
Speaker 1: thirty or forty or fifty or whatever age you are,

446
00:26:34,880 --> 00:26:37,240
Speaker 1: if you have a burning desire to do something and

447
00:26:37,280 --> 00:26:41,240
Speaker 1: you see an opportunity to to have a product, have

448
00:26:41,359 --> 00:26:44,960
Speaker 1: a service, do something that other people can't do that

449
00:26:45,080 --> 00:26:49,320
Speaker 1: that you see, you know, taking three months, six months,

450
00:26:49,320 --> 00:26:52,560
Speaker 1: twelve months, eighteen months, whatever it is, of of some

451
00:26:52,640 --> 00:26:56,920
Speaker 1: short term pain. I promise you it will pay off

452
00:26:57,560 --> 00:27:00,840
Speaker 1: when you become a millionaire. And I mean you know

453
00:27:00,960 --> 00:27:05,440
Speaker 1: that the hardest million to make is your first And

454
00:27:05,600 --> 00:27:08,320
Speaker 1: I mean like, I mean we we had a brief

455
00:27:08,359 --> 00:27:11,400
Speaker 1: conversation before, and you know, just listening to you talk

456
00:27:11,480 --> 00:27:14,520
Speaker 1: like you you earn money during the day, but you

457
00:27:14,520 --> 00:27:19,480
Speaker 1: you build wealth while you sleep. And it's just so

458
00:27:19,560 --> 00:27:23,000
Speaker 1: much harder to get people to understand how quickly you

459
00:27:23,040 --> 00:27:27,000
Speaker 1: can get to being a millionaire and being relatively financially set.

460
00:27:27,840 --> 00:27:30,560
Speaker 1: But you have to sacrifice first, and a lot of

461
00:27:30,560 --> 00:27:33,159
Speaker 1: people don't want to sacrifice. I mean we, you know,

462
00:27:33,200 --> 00:27:36,760
Speaker 1: we made a change um with our head coach in

463
00:27:38,000 --> 00:27:41,160
Speaker 1: Jim Harbaugh. We had gone to three NFC Championship games

464
00:27:41,200 --> 00:27:45,280
Speaker 1: in four years, and it wasn't a super popular decision.

465
00:27:45,960 --> 00:27:49,840
Speaker 1: We had to you know, sort of failed coaching hires

466
00:27:49,840 --> 00:27:52,800
Speaker 1: back to back, and then we hired Kyle Shanahan and

467
00:27:52,880 --> 00:27:56,680
Speaker 1: John Lynch and we've gone to one Super Bowl and

468
00:27:56,720 --> 00:28:00,479
Speaker 1: two NFC Championship games in that time period. We're building

469
00:28:00,480 --> 00:28:04,879
Speaker 1: a team that I think the community rallies around, loves, supports,

470
00:28:05,760 --> 00:28:10,159
Speaker 1: and to me, you have to be willing to do

471
00:28:10,280 --> 00:28:14,679
Speaker 1: things that are unpopular and deal with those storms in

472
00:28:14,800 --> 00:28:17,919
Speaker 1: order to get to that rainbow. And we're in a

473
00:28:17,960 --> 00:28:20,320
Speaker 1: pretty good spot now. Like I wish that we would

474
00:28:20,359 --> 00:28:24,000
Speaker 1: have finished the job in in l A. God, you

475
00:28:24,040 --> 00:28:25,760
Speaker 1: guys are close. I know that must have hurt. Man,

476
00:28:26,480 --> 00:28:29,879
Speaker 1: that was like ah, but but I'm proud of our

477
00:28:29,920 --> 00:28:32,560
Speaker 1: guys and I'm proud of everything that we're we're doing

478
00:28:32,560 --> 00:28:35,520
Speaker 1: and that that we're fighting for that you you have

479
00:28:35,680 --> 00:28:38,360
Speaker 1: to be willing to take some of the backlash and

480
00:28:38,440 --> 00:28:41,960
Speaker 1: deal with some of the you know, unpopularity of decisions

481
00:28:42,640 --> 00:28:45,840
Speaker 1: or unpopularity with your friends and family where you say like,

482
00:28:46,000 --> 00:28:48,640
Speaker 1: look like, I'm not you know, I'm not hanging around

483
00:28:48,680 --> 00:28:52,640
Speaker 1: with you know, this cast of characters. My mom would

484
00:28:52,640 --> 00:28:54,200
Speaker 1: always tell me, you know, tell me who you go with,

485
00:28:54,240 --> 00:28:56,800
Speaker 1: and I'll tell you who you are. And we all

486
00:28:56,840 --> 00:28:59,640
Speaker 1: have friends that that we love that we would be

487
00:28:59,680 --> 00:29:02,120
Speaker 1: there were, but they may not bring out the best

488
00:29:02,120 --> 00:29:05,960
Speaker 1: in us. And and it's very very hard to make

489
00:29:06,040 --> 00:29:08,720
Speaker 1: that decision. Doesn't mean you don't love them, it doesn't

490
00:29:08,720 --> 00:29:12,120
Speaker 1: mean that you can't support them. But if you are

491
00:29:12,160 --> 00:29:15,080
Speaker 1: around people that are around trouble, at some point, trouble

492
00:29:15,120 --> 00:29:20,560
Speaker 1: will find you. And that's I mean, I've seen it

493
00:29:20,600 --> 00:29:23,880
Speaker 1: with a lot of our players, where you know, they're

494
00:29:23,920 --> 00:29:27,320
Speaker 1: the ones that when there's a gun involved or there's

495
00:29:27,360 --> 00:29:30,920
Speaker 1: drugs involved, it's the player that gets dragged through the mud.

496
00:29:31,320 --> 00:29:33,800
Speaker 1: It's not all the people that are around, and generally

497
00:29:34,760 --> 00:29:37,480
Speaker 1: of the time it's somebody else that's the cause of

498
00:29:37,520 --> 00:29:41,720
Speaker 1: that problem. But those guys can't extricate themselves from that

499
00:29:41,800 --> 00:29:44,880
Speaker 1: situation and figure out how to build their own brand

500
00:29:44,920 --> 00:29:48,320
Speaker 1: and be entrepreneurial and and build a life that they

501
00:29:48,320 --> 00:29:52,120
Speaker 1: deserve and and it's it's very, very tough. It's tough

502
00:29:52,160 --> 00:29:54,800
Speaker 1: for me to see and watch guys that that mean well,

503
00:29:54,840 --> 00:29:57,880
Speaker 1: that are great people, that are bright people, that that

504
00:29:57,960 --> 00:30:00,680
Speaker 1: they end up being in a situation that doesn't allow

505
00:30:00,720 --> 00:30:03,920
Speaker 1: them to be successful. Let me just tell the audience

506
00:30:03,960 --> 00:30:07,000
Speaker 1: that's listening to this, anybody who wants to say easy

507
00:30:07,040 --> 00:30:09,000
Speaker 1: for you to say, Jed so on and so forth,

508
00:30:09,080 --> 00:30:11,880
Speaker 1: let me tell you something. He's right. I grew up

509
00:30:11,920 --> 00:30:15,560
Speaker 1: in the hood D a hyphen h O D the hood.

510
00:30:16,320 --> 00:30:18,160
Speaker 1: I was homeless and six months in my life when

511
00:30:18,160 --> 00:30:21,960
Speaker 1: I was eighteen years old, Copland, California, south Central l A.

512
00:30:22,600 --> 00:30:27,560
Speaker 1: I am financially independent today. I have an eight hundred

513
00:30:27,560 --> 00:30:32,000
Speaker 1: credit score, and I am one of the people that

514
00:30:32,080 --> 00:30:35,760
Speaker 1: Jed speaks about about. You know, after you make that

515
00:30:35,800 --> 00:30:38,280
Speaker 1: first million or two or three, it gets easier and

516
00:30:38,320 --> 00:30:40,240
Speaker 1: so on and so forth. Everything he said was correct.

517
00:30:42,120 --> 00:30:47,080
Speaker 1: It delayed gratification and all of that stuff. Please listen

518
00:30:47,200 --> 00:30:51,640
Speaker 1: and take heed to the advice. UH. And a couple

519
00:30:51,680 --> 00:30:53,680
Speaker 1: of things you said, I love I'll say a different

520
00:30:53,680 --> 00:30:55,479
Speaker 1: way than something you said. I said, if you hang

521
00:30:55,520 --> 00:30:58,120
Speaker 1: around nine broke people, you'll be the tenth. It's the

522
00:30:58,160 --> 00:31:00,680
Speaker 1: way I would say something about, you know basically the

523
00:31:00,720 --> 00:31:03,280
Speaker 1: company that you keep. I love what you said about

524
00:31:03,800 --> 00:31:06,080
Speaker 1: the best time through Planet Tree is twenty years ago

525
00:31:06,120 --> 00:31:08,640
Speaker 1: and the next best time is today. Don't let the

526
00:31:08,680 --> 00:31:12,160
Speaker 1: perfect become the death of the good. Do something right now.

527
00:31:12,400 --> 00:31:15,040
Speaker 1: Just do it and do a software upgrade as you go.

528
00:31:15,640 --> 00:31:19,800
Speaker 1: Another thing, there's making money building wealth. Um A good

529
00:31:19,800 --> 00:31:24,960
Speaker 1: portion of NFL players after they retire five years out

530
00:31:25,160 --> 00:31:28,360
Speaker 1: end up bankrupt. People don't know that because they made

531
00:31:28,360 --> 00:31:31,280
Speaker 1: it but didn't keep it, because they make confused making

532
00:31:31,280 --> 00:31:34,080
Speaker 1: money with building wealth and confused being rich with being wealthy.

533
00:31:34,160 --> 00:31:38,360
Speaker 1: Those are completely different things. Money has velocity and if

534
00:31:38,360 --> 00:31:40,320
Speaker 1: you don't manage it will it will find its way

535
00:31:40,440 --> 00:31:45,600
Speaker 1: in somebody else's pocket, not yours. I get that right yet, absolutely,

536
00:31:45,720 --> 00:31:48,760
Speaker 1: I mean I I've watched you know. There are two

537
00:31:48,800 --> 00:31:51,160
Speaker 1: guys that come to mind. I look at Patrick Willis

538
00:31:51,200 --> 00:31:55,120
Speaker 1: and Frank were guys that have been very, very smart

539
00:31:55,120 --> 00:31:58,880
Speaker 1: with their money, and but they asked questions. And that's

540
00:31:58,920 --> 00:32:01,880
Speaker 1: the thing. If you don't know, you should find people

541
00:32:01,960 --> 00:32:05,080
Speaker 1: that know more than you and figure out how do

542
00:32:05,160 --> 00:32:07,120
Speaker 1: I keep my money, how do I grow my money,

543
00:32:07,120 --> 00:32:09,480
Speaker 1: how do I protect it? And how do I build

544
00:32:09,520 --> 00:32:12,680
Speaker 1: wealth and and that's I mean, I give those two

545
00:32:12,680 --> 00:32:16,520
Speaker 1: guys specifically a ton of credit for you know, coming

546
00:32:16,600 --> 00:32:22,080
Speaker 1: from virtually nothing, from from very very you know, poor backgrounds,

547
00:32:22,800 --> 00:32:26,880
Speaker 1: you know, making a lot of money playing professional football,

548
00:32:27,240 --> 00:32:31,240
Speaker 1: but then building business sales and building brands and investing

549
00:32:31,240 --> 00:32:33,920
Speaker 1: in things the right way so that they can have

550
00:32:34,120 --> 00:32:37,600
Speaker 1: generational wealth for their kids and for their kids. And

551
00:32:37,640 --> 00:32:41,000
Speaker 1: that's I mean, that's what it's about. It's about providing

552
00:32:41,000 --> 00:32:43,160
Speaker 1: a better life for your kids and your grandkids than

553
00:32:43,480 --> 00:32:47,000
Speaker 1: what you had. Yep. So we can go from taking

554
00:32:47,040 --> 00:32:50,560
Speaker 1: a knee to owning some stock, from taking a knee

555
00:32:50,880 --> 00:32:56,320
Speaker 1: to holding up, you know, some real estate, From taking

556
00:32:56,360 --> 00:33:00,320
Speaker 1: a knee to starting a school. From from taking a knee,

557
00:33:00,840 --> 00:33:05,200
Speaker 1: uh to building some buildings for affordable housing, from taking

558
00:33:05,200 --> 00:33:08,880
Speaker 1: a need to extending your arms to others to give

559
00:33:08,880 --> 00:33:11,400
Speaker 1: them a shot of that first contract. Taking a knee

560
00:33:11,440 --> 00:33:13,920
Speaker 1: was great, It's really important. Brought attention to the issue.

561
00:33:14,240 --> 00:33:16,000
Speaker 1: We've got to not not We've got to now move

562
00:33:16,040 --> 00:33:19,040
Speaker 1: to a strategy that is not emotional, because whatever a

563
00:33:19,120 --> 00:33:21,280
Speaker 1: distances you make emotionally is going to be the wrong decision.

564
00:33:21,360 --> 00:33:24,200
Speaker 1: Thank you, Cap, thank you others for bringing attention to

565
00:33:24,280 --> 00:33:28,200
Speaker 1: these issues. Now we need a business plan for social

566
00:33:28,280 --> 00:33:31,200
Speaker 1: justice in the twenty one century through an economic lens

567
00:33:31,400 --> 00:33:34,480
Speaker 1: talked to us Jed about some of the things an

568
00:33:34,520 --> 00:33:38,360
Speaker 1: Operational Hope as a partnership. Uh, not only within but

569
00:33:38,480 --> 00:33:43,800
Speaker 1: through my partnership with Jed, I met well. I had

570
00:33:43,800 --> 00:33:48,320
Speaker 1: met NFL Commissioner Roger Goodell separately, but the relationship was

571
00:33:48,480 --> 00:33:51,840
Speaker 1: greatly enhanced once he understood I was a partner with

572
00:33:51,960 --> 00:33:55,480
Speaker 1: the forty niners. Now now Operation Hope is a partnership

573
00:33:55,720 --> 00:34:00,719
Speaker 1: with the entire NFL as a financial inclusion. Nash no partner,

574
00:34:00,960 --> 00:34:04,560
Speaker 1: and we were just with the commissioner at the NFL,

575
00:34:04,640 --> 00:34:06,800
Speaker 1: I mean at the Super Bowl game. All that was

576
00:34:06,840 --> 00:34:10,239
Speaker 1: because of my relationship that came through Jed York. He

577
00:34:10,280 --> 00:34:12,400
Speaker 1: never asked for attention. He's he's never asked for a

578
00:34:12,480 --> 00:34:15,960
Speaker 1: thank you. He does he he bows out of any credit.

579
00:34:16,360 --> 00:34:18,319
Speaker 1: This is probably the first time anybody has even heard that.

580
00:34:18,560 --> 00:34:22,520
Speaker 1: But our NFL partnership, which is just helping countless people

581
00:34:22,520 --> 00:34:27,160
Speaker 1: around this country, came through the San Francisco forts And

582
00:34:27,200 --> 00:34:32,000
Speaker 1: that's all about financial literacy. Economic opportunity creating homeowners and

583
00:34:32,040 --> 00:34:34,600
Speaker 1: small business owners is also right there in the San

584
00:34:34,640 --> 00:34:39,480
Speaker 1: Francisco area. Sansco Bay Area. We're doing critical community building

585
00:34:39,520 --> 00:34:43,920
Speaker 1: work tied to the forty Niners Foundation UM and getting

586
00:34:43,960 --> 00:34:47,560
Speaker 1: the people in the foundation and the staff engaged in helping.

587
00:34:47,640 --> 00:34:50,759
Speaker 1: They're all also our one million Black Business Initiative, which

588
00:34:50,800 --> 00:34:53,480
Speaker 1: is about to kick off with getting some of their

589
00:34:53,520 --> 00:35:01,439
Speaker 1: expertise leaning into these businesses. Explained to us, Jed your strategy,

590
00:35:01,840 --> 00:35:07,680
Speaker 1: you're playing your thoughts around social justice in the century

591
00:35:08,080 --> 00:35:12,040
Speaker 1: using the baseline the foundation of to do it. So,

592
00:35:12,600 --> 00:35:15,840
Speaker 1: my wife, Danielle and clearly my better half, she was

593
00:35:15,840 --> 00:35:20,719
Speaker 1: a teacher, uh where, and I remember she called me

594
00:35:21,040 --> 00:35:25,240
Speaker 1: and you know, they're great museums in San Francisco, science museums,

595
00:35:25,320 --> 00:35:28,680
Speaker 1: and you know, she she calls in tears and she said,

596
00:35:28,719 --> 00:35:30,400
Speaker 1: you know, we can't go to this museum for a

597
00:35:30,440 --> 00:35:32,640
Speaker 1: field trip. And I'm like, well, I mean, let me

598
00:35:32,640 --> 00:35:34,120
Speaker 1: know who to call and she no, no, no, like,

599
00:35:34,160 --> 00:35:36,680
Speaker 1: we we can't go, Like what do you what do

600
00:35:36,680 --> 00:35:39,080
Speaker 1: you mean you can't go? Sha, Well, I I've got

601
00:35:39,200 --> 00:35:42,399
Speaker 1: nineties students, there are four teachers, and there's not enough

602
00:35:42,400 --> 00:35:44,520
Speaker 1: money in the budget for a bus to get us

603
00:35:44,520 --> 00:35:47,959
Speaker 1: to the science museum. So they want us to take

604
00:35:48,040 --> 00:35:53,800
Speaker 1: public transit with nineties students and like it's just not possible,

605
00:35:53,800 --> 00:35:56,560
Speaker 1: and like okay, like that's crazy. So I figured out,

606
00:35:56,560 --> 00:36:00,880
Speaker 1: like we'll do a bus and that really spawns an

607
00:36:01,040 --> 00:36:04,040
Speaker 1: education program that we've built at the stadium, in our

608
00:36:04,080 --> 00:36:08,759
Speaker 1: in our Hall of Fame area, in our museum where

609
00:36:08,800 --> 00:36:11,880
Speaker 1: we have a Steam program, and we have you know,

610
00:36:12,000 --> 00:36:14,319
Speaker 1: no matter who you are, you know, if you are

611
00:36:15,239 --> 00:36:18,719
Speaker 1: one student or or you're you know, a rich suburban

612
00:36:18,800 --> 00:36:23,080
Speaker 1: kid like you have free access to our STEAM program.

613
00:36:23,320 --> 00:36:30,239
Speaker 1: You have science, technology, engineering, arts, and math. So we

614
00:36:30,360 --> 00:36:33,880
Speaker 1: try to take you know, the engineering of a football stadium,

615
00:36:33,960 --> 00:36:36,359
Speaker 1: and how do you turn football and something that most

616
00:36:36,480 --> 00:36:39,480
Speaker 1: kids you know like and are interested in, and how

617
00:36:39,480 --> 00:36:43,280
Speaker 1: do you turn that into learning about math, learning about engineering,

618
00:36:43,320 --> 00:36:46,640
Speaker 1: learning about technology and putting all these things together. But

619
00:36:46,719 --> 00:36:49,080
Speaker 1: we wanted to make it free for every kid in

620
00:36:49,120 --> 00:36:52,200
Speaker 1: northern California to be able to come to and and

621
00:36:52,239 --> 00:36:55,360
Speaker 1: I mean that's that's always been a huge piece. But

622
00:36:55,400 --> 00:36:59,680
Speaker 1: I mean, you know, you've really hit and we've always

623
00:36:59,719 --> 00:37:03,799
Speaker 1: foke is on healthcare and education, but you hit on

624
00:37:03,840 --> 00:37:06,680
Speaker 1: the piece of why you can give those two things

625
00:37:06,680 --> 00:37:09,279
Speaker 1: to people. But if you can't get out of your

626
00:37:09,280 --> 00:37:14,879
Speaker 1: own way from a financial you know, knowledge and and

627
00:37:14,920 --> 00:37:19,280
Speaker 1: just building a mindset of we're not gonna go from Okay,

628
00:37:19,280 --> 00:37:22,480
Speaker 1: we have education and we have you know, health care,

629
00:37:22,520 --> 00:37:24,560
Speaker 1: and we're taking care of today. But if you don't

630
00:37:24,560 --> 00:37:27,439
Speaker 1: know how to continue to build on that, then then

631
00:37:27,480 --> 00:37:29,720
Speaker 1: you don't see growth. And I think that's the third

632
00:37:29,800 --> 00:37:32,200
Speaker 1: leg of the stool that needs to be there is

633
00:37:32,200 --> 00:37:36,360
Speaker 1: financial literacy. And if you can put education, financial literacy,

634
00:37:36,400 --> 00:37:40,160
Speaker 1: and health care altogether, and again, I mean, you do

635
00:37:40,239 --> 00:37:43,440
Speaker 1: great work, but it's not like it's not rocket science

636
00:37:43,440 --> 00:37:47,480
Speaker 1: what you're doing, you know, And that's that's what you

637
00:37:47,520 --> 00:37:49,880
Speaker 1: try to explain to people now. Like health care is

638
00:37:49,920 --> 00:37:53,880
Speaker 1: a little bit more challenging in certain areas, education shouldn't be.

639
00:37:53,960 --> 00:37:56,759
Speaker 1: But you know, politically we've made education a lot more

640
00:37:57,239 --> 00:38:00,239
Speaker 1: you know, diff called to deal with the financial litters. See,

641
00:38:00,400 --> 00:38:03,600
Speaker 1: of those three things is the easiest one to solve,

642
00:38:05,960 --> 00:38:07,920
Speaker 1: and and that's what blows me away. It's like, if

643
00:38:07,920 --> 00:38:11,200
Speaker 1: you can put those three things together, we can take

644
00:38:11,520 --> 00:38:14,880
Speaker 1: the lower class of our country and and raise it

645
00:38:15,120 --> 00:38:18,719
Speaker 1: several notches to make people have a better life, a

646
00:38:18,800 --> 00:38:22,920
Speaker 1: better quality of life. And these are not Republican ideas,

647
00:38:22,960 --> 00:38:26,640
Speaker 1: These are not democratic ideas, like these are just human

648
00:38:26,680 --> 00:38:32,640
Speaker 1: ideas that everybody who's been successful started from somewhere and

649
00:38:32,640 --> 00:38:35,520
Speaker 1: and they they bettered themselves, and they bettered their family.

650
00:38:35,920 --> 00:38:38,360
Speaker 1: And if you can put those too, those three things together,

651
00:38:39,160 --> 00:38:41,840
Speaker 1: you know, again you solve a lot of problems in

652
00:38:41,880 --> 00:38:46,680
Speaker 1: the world. So so we're talking about a really a

653
00:38:46,800 --> 00:38:50,279
Speaker 1: radical movement of common sense. That's what I'm hearing. There's

654
00:38:50,320 --> 00:38:57,719
Speaker 1: nothing crazy about these It's applied logic, correct, I mean,

655
00:38:57,760 --> 00:39:01,040
Speaker 1: And that's that's what is so frustrated when you look

656
00:39:01,080 --> 00:39:03,759
Speaker 1: at the problems that we face in our country, and

657
00:39:03,800 --> 00:39:05,279
Speaker 1: I look at some of the problems that we face

658
00:39:05,320 --> 00:39:09,000
Speaker 1: in San Francisco right now, you know, it's just it's

659
00:39:09,000 --> 00:39:11,520
Speaker 1: applied logic. Like how do we like there there's a

660
00:39:11,600 --> 00:39:14,000
Speaker 1: very very simple solution. We spend a lot of money

661
00:39:14,000 --> 00:39:16,680
Speaker 1: on a lot of different things, but why are we

662
00:39:16,719 --> 00:39:19,400
Speaker 1: not spending just a little bit of time to teach

663
00:39:19,440 --> 00:39:23,600
Speaker 1: people how to use their own finances, how to better

664
00:39:23,640 --> 00:39:25,920
Speaker 1: their finances, how to earn a little bit more money,

665
00:39:26,040 --> 00:39:29,200
Speaker 1: how to have you know, a little bit lower you know,

666
00:39:30,120 --> 00:39:32,680
Speaker 1: debt and in their life, and how to pay a

667
00:39:32,760 --> 00:39:35,280
Speaker 1: little bit less interest than what they're paying somewhere else,

668
00:39:35,600 --> 00:39:37,880
Speaker 1: and how to you know, get their credit score up.

669
00:39:38,160 --> 00:39:40,080
Speaker 1: I mean, like That's one of the amazing things about

670
00:39:40,120 --> 00:39:43,640
Speaker 1: Operation Hope. You know, it's it's credit scores that are

671
00:39:43,680 --> 00:39:46,879
Speaker 1: bad that they're not really bad. It's just there things

672
00:39:46,880 --> 00:39:49,200
Speaker 1: that you don't know, and you have no idea how

673
00:39:49,200 --> 00:39:51,279
Speaker 1: to fix your credit score. So to go from a

674
00:39:51,320 --> 00:39:54,000
Speaker 1: five hundred to a six hundred, from a six to

675
00:39:54,080 --> 00:39:58,879
Speaker 1: a seven hundred, it's not that complicated, but you have

676
00:39:59,000 --> 00:40:00,759
Speaker 1: to know the system them and you have to know

677
00:40:00,800 --> 00:40:03,640
Speaker 1: how to get there. And we can do a better

678
00:40:03,719 --> 00:40:06,960
Speaker 1: job teaching people so you have more money to spend

679
00:40:07,000 --> 00:40:10,960
Speaker 1: on better food, to spend on education, to spend on healthcare.

680
00:40:11,520 --> 00:40:16,759
Speaker 1: And you know, I'm hopeful that philanthropy can't solve the problem,

681
00:40:16,800 --> 00:40:20,000
Speaker 1: but I'm hoping that philanthropy can at least show the

682
00:40:20,120 --> 00:40:24,440
Speaker 1: way where you need to open up bigger government checkbooks

683
00:40:24,800 --> 00:40:27,680
Speaker 1: if you're going to really make a huge impact. And

684
00:40:27,760 --> 00:40:30,200
Speaker 1: half of Black America Jet and you, by the way,

685
00:40:30,239 --> 00:40:33,240
Speaker 1: you just got me all excited about getting more companies

686
00:40:33,239 --> 00:40:35,239
Speaker 1: signed up to Financial Literacy for All, which is being

687
00:40:35,239 --> 00:40:38,480
Speaker 1: co chaired by me and Doug Millan, CEO Walmart, for

688
00:40:38,480 --> 00:40:41,480
Speaker 1: which you are also supporting. UM, So, so thank you

689
00:40:41,520 --> 00:40:50,080
Speaker 1: for the initial energy. I'm gonna really dig down deeper there. Um. Yeah, well,

690
00:40:50,080 --> 00:40:53,600
Speaker 1: the real problem today is a lack of leadership. Um.

691
00:40:53,719 --> 00:40:57,160
Speaker 1: He has applied common sense and apply logic, but also leadership,

692
00:40:57,160 --> 00:40:59,640
Speaker 1: and people like you're willing to stay in the breach

693
00:41:00,040 --> 00:41:03,560
Speaker 1: and actually do something and not just talk about something

694
00:41:03,600 --> 00:41:06,440
Speaker 1: that admire the problem to death. And so thank you

695
00:41:06,480 --> 00:41:08,759
Speaker 1: for that. If you're if listen, if if CEOs and

696
00:41:09,239 --> 00:41:12,880
Speaker 1: leaders are listening to this right now and they're wondering

697
00:41:12,960 --> 00:41:14,680
Speaker 1: what are the two or three things they can do

698
00:41:14,960 --> 00:41:18,920
Speaker 1: through their business to help to solve one of the problems.

699
00:41:18,960 --> 00:41:22,279
Speaker 1: We've talked about social justice through an economic lens before

700
00:41:22,280 --> 00:41:24,520
Speaker 1: we pivot to the last topic of building a team

701
00:41:24,760 --> 00:41:27,399
Speaker 1: and how important that is. Uh, and any final thoughts

702
00:41:27,440 --> 00:41:29,920
Speaker 1: you've got to leave with the audience on this issue

703
00:41:30,120 --> 00:41:33,160
Speaker 1: of social justice. What suggestions do you have, if any,

704
00:41:33,400 --> 00:41:37,759
Speaker 1: for leaders listening to this, What can they do? I mean,

705
00:41:38,360 --> 00:41:41,640
Speaker 1: even if you don't want to work in areas of

706
00:41:41,680 --> 00:41:45,360
Speaker 1: your community that that need help with financial literacy, just

707
00:41:45,440 --> 00:41:48,400
Speaker 1: helping your employees and and this is not just a

708
00:41:48,480 --> 00:41:51,439
Speaker 1: lower class problem, it's a middle class problem. There there's

709
00:41:51,440 --> 00:41:53,000
Speaker 1: a lot of people in the middle class that don't

710
00:41:53,080 --> 00:41:56,520
Speaker 1: understand how to take care of their own finances and

711
00:41:56,520 --> 00:41:59,760
Speaker 1: and and understand financial literacy. So if you're a CEO

712
00:42:00,640 --> 00:42:03,759
Speaker 1: being able to have a seminar course or somebody that

713
00:42:03,840 --> 00:42:07,400
Speaker 1: can help people where a lot of the questions and

714
00:42:07,440 --> 00:42:10,520
Speaker 1: a lot of the things that you cover that they're

715
00:42:10,560 --> 00:42:14,759
Speaker 1: relatively basic to somebody that knows understands it. But there

716
00:42:14,760 --> 00:42:16,319
Speaker 1: are a lot of people that don't want to ask

717
00:42:16,360 --> 00:42:18,799
Speaker 1: a relatively basic question because they don't want to think,

718
00:42:19,120 --> 00:42:23,120
Speaker 1: they don't want to appear stupid. So I mean, if

719
00:42:23,120 --> 00:42:26,120
Speaker 1: you just start with your own company and you have

720
00:42:26,160 --> 00:42:28,640
Speaker 1: fifty employees, a thousand employees, whatever it is, and you

721
00:42:28,719 --> 00:42:32,719
Speaker 1: help that group become financially literate, like that's that's a

722
00:42:32,800 --> 00:42:37,520
Speaker 1: huge piece. And if you are financially literate, you you

723
00:42:37,640 --> 00:42:41,920
Speaker 1: now know that your cousin, your uncle, your your sister,

724
00:42:42,120 --> 00:42:46,560
Speaker 1: whoever is not you can help them become financially literate.

725
00:42:46,640 --> 00:42:49,640
Speaker 1: Like that that's where CEOs can start. I mean the

726
00:42:49,680 --> 00:42:53,600
Speaker 1: next pieces you should you should join Operation Hope and

727
00:42:53,600 --> 00:42:56,279
Speaker 1: the and the and the you know, the message that

728
00:42:56,320 --> 00:42:58,680
Speaker 1: we're trying to get out and the mission that we're

729
00:42:58,719 --> 00:43:02,680
Speaker 1: trying to build upon, because it's it does not cost

730
00:43:02,760 --> 00:43:05,520
Speaker 1: a lot of money, it does not take a ton

731
00:43:05,560 --> 00:43:09,040
Speaker 1: of time, and effort to do this. It just it

732
00:43:09,160 --> 00:43:12,960
Speaker 1: takes getting the ball rolling and once you do like,

733
00:43:13,239 --> 00:43:17,000
Speaker 1: the program does the work for you. And as data driven,

734
00:43:17,040 --> 00:43:20,520
Speaker 1: we've partnered with the forty niners and we're delivering data

735
00:43:20,640 --> 00:43:22,880
Speaker 1: driven results. You know that half of black folks have

736
00:43:22,920 --> 00:43:25,560
Speaker 1: a credit score below six forty. We're smart, we're intelligent,

737
00:43:25,600 --> 00:43:27,840
Speaker 1: we go to church, we're nice, we're kind, we're brilliant,

738
00:43:27,840 --> 00:43:30,279
Speaker 1: we're talented on the basketball field, football field. We got

739
00:43:30,280 --> 00:43:33,279
Speaker 1: where are where artisans were artistry, But our credit score

740
00:43:33,320 --> 00:43:35,640
Speaker 1: will not allow the bank to say, yes, half of

741
00:43:35,680 --> 00:43:38,560
Speaker 1: the Black Americans locked out of the free enterprise system. Um,

742
00:43:38,640 --> 00:43:40,399
Speaker 1: it has nothing to do with how nice you are.

743
00:43:40,840 --> 00:43:43,279
Speaker 1: If your credit scores below seven, not getting a small

744
00:43:43,280 --> 00:43:45,920
Speaker 1: business loan is considered risky credit. If you cred scores

745
00:43:45,960 --> 00:43:47,800
Speaker 1: below six, eight, you're not getting a good mortgage, and

746
00:43:47,920 --> 00:43:50,520
Speaker 1: crest score below six may not get any mortgage unless

747
00:43:50,520 --> 00:43:52,440
Speaker 1: it is a hard money loan. You're locked out of

748
00:43:52,480 --> 00:43:55,640
Speaker 1: the free enterprise system. And that problem, as you said earlier,

749
00:43:55,840 --> 00:43:58,680
Speaker 1: we can solve. Nothing changed your life more than God

750
00:43:58,760 --> 00:44:02,759
Speaker 1: or love, than moving your sure points. Whether you're black, white, red,

751
00:44:02,800 --> 00:44:07,640
Speaker 1: brenda yellow, you want to see some more green and

752
00:44:07,680 --> 00:44:11,040
Speaker 1: I mean, and even that, I think we get tied

753
00:44:11,120 --> 00:44:15,920
Speaker 1: up in the arguments, in the debates of why is

754
00:44:15,960 --> 00:44:18,920
Speaker 1: Black America in that situation? And there are a lot

755
00:44:18,920 --> 00:44:21,120
Speaker 1: of reasons for it. There are a lot of things

756
00:44:21,200 --> 00:44:23,839
Speaker 1: that we should address as a as a country, as

757
00:44:23,840 --> 00:44:27,120
Speaker 1: a society, and I think that will all help us grow.

758
00:44:28,080 --> 00:44:30,480
Speaker 1: But if we just cut to the chase on the

759
00:44:30,520 --> 00:44:33,120
Speaker 1: front end and say this is what we're gonna do

760
00:44:33,360 --> 00:44:36,560
Speaker 1: to help people that are disadvantaged and people that just

761
00:44:36,600 --> 00:44:40,919
Speaker 1: don't have the knowledge, that that wipes out so many

762
00:44:41,000 --> 00:44:45,120
Speaker 1: ills that people deal with, and then you can actually

763
00:44:45,160 --> 00:44:47,920
Speaker 1: have a healthier conversation of how do we get to

764
00:44:47,920 --> 00:44:51,799
Speaker 1: this place because people are in a better situation than

765
00:44:51,800 --> 00:44:54,000
Speaker 1: what they were in the start. And then you can

766
00:44:54,040 --> 00:44:56,960
Speaker 1: look and say, all right, wow, like there's some really

767
00:44:57,040 --> 00:45:01,320
Speaker 1: bad race facts in our countries his street, Like, let's

768
00:45:01,320 --> 00:45:03,719
Speaker 1: have that conversation. But it's a lot easier to have

769
00:45:03,760 --> 00:45:07,879
Speaker 1: the conversation when you can fix, you know, the the

770
00:45:07,960 --> 00:45:12,280
Speaker 1: underlying issue and you can start building that foundation. Because

771
00:45:12,280 --> 00:45:15,880
Speaker 1: if if you're coming from a place of of hate

772
00:45:15,960 --> 00:45:19,719
Speaker 1: and anger, you're you're not you're not going to have

773
00:45:19,920 --> 00:45:23,040
Speaker 1: an open and honest dialogue. And if you're coming from

774
00:45:23,080 --> 00:45:27,719
Speaker 1: a place of sort of you know, if you just

775
00:45:27,760 --> 00:45:31,480
Speaker 1: look at it at white America and rich white America,

776
00:45:31,640 --> 00:45:33,279
Speaker 1: there are a lot of people that don't understand the

777
00:45:33,320 --> 00:45:35,920
Speaker 1: issues that are there, and they and they don't have

778
00:45:36,000 --> 00:45:38,239
Speaker 1: the time to understand the issues that are there. But

779
00:45:38,320 --> 00:45:42,600
Speaker 1: if we can solve the underlying financial literacy piece, like you,

780
00:45:42,600 --> 00:45:45,920
Speaker 1: you knock out se the problem and then you can

781
00:45:45,960 --> 00:45:52,080
Speaker 1: actually have honest, face to face, real legit question comments

782
00:45:52,080 --> 00:45:56,399
Speaker 1: and questions and debate about the race history in our country.

783
00:45:57,400 --> 00:46:04,080
Speaker 1: So Dr King's there. Daddy King served on the board

784
00:46:04,080 --> 00:46:06,359
Speaker 1: of a bank for forty years. Yeah, no one really

785
00:46:06,400 --> 00:46:09,120
Speaker 1: knows it. So he was a preacher on Sunday and

786
00:46:09,200 --> 00:46:13,360
Speaker 1: a banker capitalists on Monday. So Dr King was playing,

787
00:46:13,719 --> 00:46:15,920
Speaker 1: they called him Marty back then, playing outside as a

788
00:46:16,000 --> 00:46:20,440
Speaker 1: kid with a white kid across the street. And the

789
00:46:20,480 --> 00:46:23,840
Speaker 1: father came out and said, you can't play with that

790
00:46:24,040 --> 00:46:26,719
Speaker 1: black kid. Made a big deal about it, sort of

791
00:46:26,719 --> 00:46:32,080
Speaker 1: embarrassed Dr King. Marty Martin back then. Father Daddy King

792
00:46:32,120 --> 00:46:36,720
Speaker 1: and granddad Adie Williams, who was also a capitalist, um

793
00:46:37,040 --> 00:46:40,480
Speaker 1: heard about this, and yeah, they went over very gently

794
00:46:40,920 --> 00:46:44,040
Speaker 1: to the owner the to the owner of the store

795
00:46:44,239 --> 00:46:50,799
Speaker 1: where the the little kid was playing around Jed. He said, Now,

796
00:46:50,920 --> 00:46:53,400
Speaker 1: I understand that you just said something really inappropriate to

797
00:46:53,440 --> 00:46:59,560
Speaker 1: my child. And unfortunately, feeding your child is poison of culture.

798
00:46:59,560 --> 00:47:02,120
Speaker 1: And I guess you have right to misinform your child

799
00:47:02,120 --> 00:47:03,920
Speaker 1: anyway you like. But the next time you talk to

800
00:47:04,000 --> 00:47:07,480
Speaker 1: my kid, I need to understand this. I want you

801
00:47:07,520 --> 00:47:10,160
Speaker 1: to remember that we own the land underneath your store.

802
00:47:15,400 --> 00:47:18,200
Speaker 1: Little known fact. That's awesome, little know in fact the

803
00:47:18,200 --> 00:47:23,040
Speaker 1: guy's the guy got quiet immediately yet, right, So it's

804
00:47:23,360 --> 00:47:25,360
Speaker 1: it's your comments you made earlier. Look, this country is

805
00:47:25,360 --> 00:47:28,680
Speaker 1: two thirds, from a world history perspective, forty year old

806
00:47:28,680 --> 00:47:32,040
Speaker 1: country America. You know, two thirds enslaved, one third free.

807
00:47:32,800 --> 00:47:34,840
Speaker 1: That's that's the facts. We can argue about that. We

808
00:47:34,880 --> 00:47:36,840
Speaker 1: can say, we can explain all the reasons why blacks

809
00:47:36,840 --> 00:47:39,200
Speaker 1: don't deserve what the hand they got and what that's

810
00:47:39,200 --> 00:47:41,359
Speaker 1: why we have wealth and income in quality or as

811
00:47:41,360 --> 00:47:44,960
Speaker 1: you said, and that's all important are you can you

812
00:47:45,000 --> 00:47:47,399
Speaker 1: can decide whether you're gonna talk about a tree twenty

813
00:47:47,480 --> 00:47:49,440
Speaker 1: years ago or two hundred years ago or fourty years ago,

814
00:47:49,480 --> 00:47:52,640
Speaker 1: or you can plant one now. And I love, I

815
00:47:52,719 --> 00:47:55,080
Speaker 1: love that we're trying to plant one then, and I don't.

816
00:47:55,120 --> 00:47:56,840
Speaker 1: I don't know that we're ever going to get to

817
00:47:56,880 --> 00:47:59,440
Speaker 1: a place where everybody agrees on the race history of

818
00:47:59,440 --> 00:48:03,000
Speaker 1: our country. Yeah, and and I think it's important that

819
00:48:03,040 --> 00:48:05,480
Speaker 1: we have a conversation, but it's a lot more important

820
00:48:05,800 --> 00:48:08,800
Speaker 1: to get people out of poverty and and to teach

821
00:48:08,840 --> 00:48:11,600
Speaker 1: them how to stay out of poverty. Whether again, whether

822
00:48:11,600 --> 00:48:16,040
Speaker 1: you're white, black, whatever color, whatever, whatever religion, but it

823
00:48:16,120 --> 00:48:21,080
Speaker 1: doesn't matter, like that's the vast majority of ills in

824
00:48:21,120 --> 00:48:28,080
Speaker 1: our society stem from poverty. Yeah. So, as we wrap

825
00:48:28,160 --> 00:48:30,640
Speaker 1: this thing up, and I'm just so excited about we

826
00:48:30,680 --> 00:48:32,719
Speaker 1: did this, and so thanks, thanks, thank you for your time.

827
00:48:32,760 --> 00:48:35,080
Speaker 1: Good brother, I know you're busy as we wrap this up,

828
00:48:35,080 --> 00:48:38,200
Speaker 1: and I want you to talk about team building, um

829
00:48:38,239 --> 00:48:41,560
Speaker 1: as you see it. Uh, But as we're trying to

830
00:48:41,600 --> 00:48:44,600
Speaker 1: help inspire people to build the good life, can you

831
00:48:44,680 --> 00:48:48,040
Speaker 1: also as you're talking about teams in your final comments,

832
00:48:48,040 --> 00:48:50,400
Speaker 1: I'm gonna let you just go here. What are some

833
00:48:50,520 --> 00:48:56,600
Speaker 1: closing commons thoughts that you tell the twenty year old

834
00:48:56,680 --> 00:48:59,319
Speaker 1: Jet York maybe or your brothers that you grew up,

835
00:48:59,400 --> 00:49:01,680
Speaker 1: your brothers meaning black friends growing up and other and

836
00:49:01,800 --> 00:49:03,640
Speaker 1: others who are who didn't have the family structure you

837
00:49:03,719 --> 00:49:07,320
Speaker 1: had growing up. What would you tell them about building today?

838
00:49:07,360 --> 00:49:10,200
Speaker 1: What inspiration would you leave with them? As we wrap up,

839
00:49:10,200 --> 00:49:12,640
Speaker 1: But let's talk about team building first. Well, I mean

840
00:49:12,680 --> 00:49:15,800
Speaker 1: I think team and this is something that that it's hard,

841
00:49:16,920 --> 00:49:19,720
Speaker 1: it's hard to understand this early on in your career

842
00:49:19,760 --> 00:49:22,919
Speaker 1: as a leader, but it's something that reinforces itself time

843
00:49:22,920 --> 00:49:26,399
Speaker 1: and time again. If you have an access of how

844
00:49:26,440 --> 00:49:30,279
Speaker 1: talented you are and how dependable you are, obviously you

845
00:49:30,320 --> 00:49:32,759
Speaker 1: want people in the top right quadrant. You want you

846
00:49:32,800 --> 00:49:37,920
Speaker 1: want highly dependable, highly talented, that's easy. The question is

847
00:49:38,000 --> 00:49:40,720
Speaker 1: do you want somebody that maybe isn't quite as talented

848
00:49:40,719 --> 00:49:45,000
Speaker 1: that it's highly dependable, or maybe highly talented but not

849
00:49:45,120 --> 00:49:49,319
Speaker 1: quite as dependable. And this is something that that the

850
00:49:49,360 --> 00:49:51,480
Speaker 1: Navy Seals have worked on a ton. We we do

851
00:49:51,520 --> 00:49:54,000
Speaker 1: a lot of stuff in the Navy Seals here and

852
00:49:54,200 --> 00:49:57,359
Speaker 1: the reason why the Navy Seals are so successful is

853
00:49:57,400 --> 00:50:05,000
Speaker 1: that they will always air on dependability. M Alan And

854
00:50:05,120 --> 00:50:07,640
Speaker 1: I'm sure you've seen this in your life in your career,

855
00:50:08,920 --> 00:50:12,120
Speaker 1: but this guy went to this perfect school and like

856
00:50:12,280 --> 00:50:15,719
Speaker 1: has this you know whatever, and you know they're they're

857
00:50:15,719 --> 00:50:17,840
Speaker 1: they're they're just so smart. They have a hundred and

858
00:50:17,880 --> 00:50:21,760
Speaker 1: sixty i Q. But if they're not dependable, if they're selfish,

859
00:50:22,040 --> 00:50:26,360
Speaker 1: your your organization, your team will fail. You need to

860
00:50:26,440 --> 00:50:32,160
Speaker 1: find how how dependable can your team be and you

861
00:50:32,200 --> 00:50:36,000
Speaker 1: can help them become more talented. Now, it's harder to

862
00:50:36,040 --> 00:50:39,000
Speaker 1: become more talented as a football player. Some of it

863
00:50:39,080 --> 00:50:41,759
Speaker 1: is just naturally god given. But if you're willing to

864
00:50:41,800 --> 00:50:44,800
Speaker 1: work hard and you're dependable, you will become more talented.

865
00:50:45,719 --> 00:50:47,520
Speaker 1: And I mean, I I look at one of the

866
00:50:47,520 --> 00:50:50,480
Speaker 1: greatest football players of all time. He was drafted in

867
00:50:50,480 --> 00:50:54,200
Speaker 1: the sixth round. You know, was was a quasi starting

868
00:50:54,280 --> 00:50:57,760
Speaker 1: quarterback in college in Michigan, and he ended up winning

869
00:50:58,080 --> 00:51:01,480
Speaker 1: you know, seven Super Bowl goles and winning in New

870
00:51:01,520 --> 00:51:05,080
Speaker 1: England and winning one in Tampa. Because the guy is

871
00:51:05,120 --> 00:51:09,600
Speaker 1: dependable and he worked his table off, and he's probably

872
00:51:09,600 --> 00:51:13,800
Speaker 1: in better shape at forty five whatever a g is

873
00:51:13,840 --> 00:51:15,960
Speaker 1: now than what he was at twenty two when he

874
00:51:16,000 --> 00:51:19,280
Speaker 1: came into the draft because he kept working his ass off.

875
00:51:19,440 --> 00:51:22,800
Speaker 1: Is that the guy who just retired, Yes, yeah, you

876
00:51:22,880 --> 00:51:25,480
Speaker 1: know he's from the different teams. We won't mention his name,

877
00:51:25,640 --> 00:51:28,040
Speaker 1: but it's a bad brother. But but I mean, but

878
00:51:28,160 --> 00:51:31,360
Speaker 1: that's the thing, Like he's dependable and and he became

879
00:51:31,440 --> 00:51:34,160
Speaker 1: more talented. And that's I think that's as a leader,

880
00:51:35,120 --> 00:51:37,239
Speaker 1: always airing on the on on the on the side

881
00:51:37,280 --> 00:51:40,840
Speaker 1: of dependability over talent, you you will not go wrong.

882
00:51:41,760 --> 00:51:44,600
Speaker 1: That's the drop the mic moment right there. That's it.

883
00:51:44,680 --> 00:51:47,960
Speaker 1: That's everything. I mean. My whole life is about my

884
00:51:47,960 --> 00:51:51,120
Speaker 1: my my father in love, uh, my father in law.

885
00:51:51,239 --> 00:51:53,600
Speaker 1: Dr Dalton, who's runs the twenty second largest black owned

886
00:51:53,600 --> 00:51:57,040
Speaker 1: business America, says that half of life is just showing up. Uh.

887
00:51:57,040 --> 00:51:59,040
Speaker 1: And once you show up, show out, but show up

888
00:51:59,360 --> 00:52:03,319
Speaker 1: and and be consistent and be dependable. There you go,

889
00:52:04,000 --> 00:52:06,560
Speaker 1: um Man, I show up, I get there earlier, I

890
00:52:06,600 --> 00:52:09,160
Speaker 1: stay there late. I work harder. You may be smarter

891
00:52:09,200 --> 00:52:11,160
Speaker 1: than me, but I'm gonna work harder than you and

892
00:52:11,160 --> 00:52:12,600
Speaker 1: I and I and it is hard to hit and

893
00:52:12,680 --> 00:52:15,520
Speaker 1: moving target. I will wear you out with my persistence,

894
00:52:15,560 --> 00:52:19,439
Speaker 1: consistency and resiliency and I will and I'll just I'll

895
00:52:19,480 --> 00:52:22,360
Speaker 1: run circles around every NBA, around the table. And because

896
00:52:22,440 --> 00:52:27,120
Speaker 1: I came from humble beginnings, yeah, I've had to be

897
00:52:27,200 --> 00:52:29,839
Speaker 1: an open university. I had to, you know. My whole

898
00:52:29,840 --> 00:52:32,440
Speaker 1: life is filled with books and knowledge. And as Quincy

899
00:52:32,480 --> 00:52:34,320
Speaker 1: Jones would say, how did you get so smart, Quincy,

900
00:52:34,360 --> 00:52:36,360
Speaker 1: I'm just nosy as hell. I want to know everything

901
00:52:36,360 --> 00:52:40,080
Speaker 1: about everything. Those folks who came from more privileged backgrounds

902
00:52:40,080 --> 00:52:43,320
Speaker 1: and me weren't nosy. They were set. They were comfortable,

903
00:52:43,960 --> 00:52:45,960
Speaker 1: and the Bible suggests be how to be cold. If

904
00:52:46,000 --> 00:52:48,520
Speaker 1: you look warm, I'll spat you out. Translation. Even God

905
00:52:48,560 --> 00:52:51,520
Speaker 1: doesn't like mediocrity. There's a lot of very smart people

906
00:52:51,560 --> 00:52:54,200
Speaker 1: who just sit back because they think they're talented. Let

907
00:52:54,239 --> 00:52:57,399
Speaker 1: me tell you what talent is overrated. So I think

908
00:52:57,440 --> 00:53:01,120
Speaker 1: that if it listen folks, if you don't have time

909
00:53:01,200 --> 00:53:04,040
Speaker 1: to tell your friends and listen to the whole podcast

910
00:53:04,320 --> 00:53:06,560
Speaker 1: this week that you want, maybe you can listen to

911
00:53:06,680 --> 00:53:10,640
Speaker 1: the whole podcast next week. But make sure they listen

912
00:53:10,640 --> 00:53:13,720
Speaker 1: to the last five minutes of this podcast right now,

913
00:53:14,239 --> 00:53:20,200
Speaker 1: because Dead York dropped some gems that will change your life.

914
00:53:21,000 --> 00:53:25,120
Speaker 1: This is John Hobryant's Building a Good Life. My friend

915
00:53:25,600 --> 00:53:31,720
Speaker 1: Jed Jordan. Hey, Hey, is John Hopebryant building the good life.

916
00:53:32,040 --> 00:53:34,399
Speaker 1: I've got a master class for you right now with

917
00:53:34,440 --> 00:53:37,000
Speaker 1: my friend Jed York. A master class summary of our

918
00:53:37,040 --> 00:53:41,360
Speaker 1: incredible session we just had together. He talks about sacrifice first,

919
00:53:41,719 --> 00:53:45,560
Speaker 1: do the right thing, Rainbows after storms. But the most

920
00:53:45,760 --> 00:53:48,800
Speaker 1: powerful thing he said, we're two things. The first best

921
00:53:48,840 --> 00:53:51,600
Speaker 1: time to plant a treat was probably twenty years ago.

922
00:53:51,960 --> 00:53:54,640
Speaker 1: The second best time to planet treat is right now.

923
00:53:54,840 --> 00:53:57,320
Speaker 1: So don't let the perfect become the death of the good.

924
00:53:57,560 --> 00:54:00,839
Speaker 1: Plant the tree right now, Get up and it right now.

925
00:54:01,000 --> 00:54:04,000
Speaker 1: Don't enable gays, don't admire the problem. Don't sit there

926
00:54:04,000 --> 00:54:07,560
Speaker 1: and rationalize and analyze why you can't do it, because

927
00:54:07,600 --> 00:54:09,839
Speaker 1: things are not perfect. There is no perfect. That's only

928
00:54:09,920 --> 00:54:12,319
Speaker 1: what you have at this moment. That's why iPhone as

929
00:54:12,360 --> 00:54:15,920
Speaker 1: a software upgrade. Things always change. Get in the game

930
00:54:16,239 --> 00:54:18,160
Speaker 1: right now and understand who you hang around us, who

931
00:54:18,200 --> 00:54:20,120
Speaker 1: you will be. If you hang around nine growth people,

932
00:54:20,120 --> 00:54:21,480
Speaker 1: you will be the tenth. He also said, if you

933
00:54:21,560 --> 00:54:23,800
Speaker 1: hang around people who are in trouble, sooner, lady, trouble

934
00:54:23,880 --> 00:54:26,000
Speaker 1: will find you. And the most important thing he said

935
00:54:26,120 --> 00:54:28,480
Speaker 1: was about team building. Please hear this. Please, This is

936
00:54:28,480 --> 00:54:31,080
Speaker 1: the drop the mic moment of the whole interview. Please

937
00:54:31,120 --> 00:54:33,080
Speaker 1: hear this and tell this to all of your friends.

938
00:54:33,080 --> 00:54:36,480
Speaker 1: The talent itself is underrated. That the Navy Seals have

939
00:54:36,640 --> 00:54:41,720
Speaker 1: taught Jed's team this dependability. It's always more important than talent.

940
00:54:42,280 --> 00:54:46,440
Speaker 1: It applies to parents, It applies to partnerships, It applies

941
00:54:46,480 --> 00:54:50,759
Speaker 1: to marriages and friendship, It applies to life. Dependability is

942
00:54:50,800 --> 00:54:54,520
Speaker 1: always more important than talent. You can increase the talent,

943
00:54:55,239 --> 00:54:59,239
Speaker 1: but you cannot replace dependability. This is John O'Brien, and

944
00:54:59,239 --> 00:55:05,080
Speaker 1: this is building the good life. Building the good Life

945
00:55:05,080 --> 00:55:08,000
Speaker 1: with John Hope Bryant is brought to you by Credential Financial.

946
00:59:14,800 --> 00:59:17,280
Speaker 1: Building the Good Life with John Hope Bryant is brought

947
00:59:17,320 --> 00:59:18,760
Speaker 1: to you by Prudential Financial