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Speaker 1: Hello, I'm Scott, I'm been Nobi Williams, and I'm Michael Barr.

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Speaker 1: And this is the Bloomberg Business of Sports podcast where

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Speaker 1: we een is no enthusiasm, but but at least the

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Speaker 1: band is back. Man, It's true. It is nice to

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Speaker 1: have everybody here happy. I missed I missed you guys.

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Speaker 1: Evan didn't go the extra mile for Monday's show, just

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Speaker 1: blew it off. She didn't go the extra Monday of

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Speaker 1: mile for the Wednesday that was planned. Do you too

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Speaker 1: handled it? You were just nowhere to be found on Wednesday.

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Speaker 1: You don't even know we did a show. If you too,

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Speaker 1: don't stop, I will turn this car. I was chopping

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Speaker 1: wood and burning wood. We got a lot to Happy

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Speaker 1: New Year everybody, but we explore the big many issues

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Speaker 1: in the world of sports. Got a lot to talk about.

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Speaker 1: You love talking about beer. Yes, this scares me. Now

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Speaker 1: Cutter has World Cup and beer could be for six

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Speaker 1: pack as high as twenty six dollars. Ye, well, Muslim country,

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Speaker 1: so it's never been that easy to get a beer.

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Speaker 1: But they did double the tax on alcohol. You don't

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Speaker 1: see the hundred percent tax very often. You don't, you know,

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Speaker 1: not even to build build a facility for an NFL team.

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Speaker 1: You don't get the syntax of Vegas. That's how they're

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Speaker 1: they're going to pay for the Raiders. Now, I mean,

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Speaker 1: I get it. Yes it's a Muslim country, but still

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Speaker 1: you're hosting one of the biggest events in sports in

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Speaker 1: the world. You would think, hey, maybe no, no, you

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Speaker 1: don't think that. This is kind of a microcosm of

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Speaker 1: of what I mean. There's gonna have to be a

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Speaker 1: lot of of work done between the local government, between

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Speaker 1: uh FIFA. There's a lot about you know, what typically

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Speaker 1: happens during a World Cup event at the host country.

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Speaker 1: Um that that that does not jive with you know,

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Speaker 1: the rules on the ground and cutter and beer is

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Speaker 1: just one of them. But there's gonna have to be

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Speaker 1: a lot of negotiating and a lot of compromise. Um.

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Speaker 1: You know, there's been a lot of attention towards the

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Speaker 1: state's approach to homosexuality for example. You know, the FIFA

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Speaker 1: is going to have to work with the government on

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Speaker 1: the ground to try to find a middle ground to

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Speaker 1: make you know, the experience for people going. I mean,

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Speaker 1: let's not forget this is an event that you know,

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Speaker 1: people pay a lot of generally pay a lot of

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Speaker 1: money to go to UM. They're gonna have to work

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Speaker 1: to make the experience on the ground a little bit

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Speaker 1: closer to to to what the experience has been in

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Speaker 1: other countries. As pointed out by the Time Story, the

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Speaker 1: new prices apply only to foreigners living and cutter who

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Speaker 1: have valid permits to buy alcohol. It's even harder if

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Speaker 1: you're just visiting. It's almost like going to Salt Lake.

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Speaker 1: You have to join the drinking club years and years ago.

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Speaker 1: Again to salt Lake. When you go to salt Lake, well,

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Speaker 1: I should say this is many many years ago. I

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Speaker 1: don't remember having been there recently. But you could not

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Speaker 1: go to a restaurant and buy a beer unless you

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Speaker 1: had a little card that said you joined the drinking

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Speaker 1: clubs like five bucks. You had to join what. Yeah,

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Speaker 1: I didn't know that. Yeah, absolutely, I think that's changed now.

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Speaker 1: It might it might have might, I don't know. But

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Speaker 1: when I was there, I mean, when when we're the

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Speaker 1: Jazz in the finals that I'll tell you. I mean,

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Speaker 1: I'll tell you this. Stockton was dishing to Malone. So

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Speaker 1: when Stockton was dishing to Malone, you had to go

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Speaker 1: and you had to I think it was five dollars

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Speaker 1: to join the drinking club. You know what, come to

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Speaker 1: think about it, because I was in a bowling tournament

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Speaker 1: in Salt Lake City and we go many moons ago

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Speaker 1: and I'm sorry, cannot be as good as Michael Barr

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Speaker 1: in Salt Lake City. We were in a bowling tournament.

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Speaker 1: It was great, babycs man, almighty, it was beautiful man,

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Speaker 1: But we couldn't get a b You have theme music,

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Speaker 1: Michael Jackson moving right. Dick Sporting Goods, they're going to

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Speaker 1: end Team USA Olympic sponsorship. Yeah. Dix is the first,

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Speaker 1: the first of the U s o C S twenty

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Speaker 1: two partners that has at least changed it's UH its

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Speaker 1: relationship with the organization UH in the months following UH

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Speaker 1: pretty ugly report about about us o C and its

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Speaker 1: highest level executives being aware of Larry Nasser's UH sexual

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Speaker 1: misconduct years before it actually came out. Dick is electing

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Speaker 1: not to renew the deal after it expired at the

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Speaker 1: end of the year. UM. It's not a huge in

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Speaker 1: terms of USC partners, it's not the biggest, but it

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Speaker 1: was certainly a high profile one. You know, they had

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Speaker 1: that program where they were hiring. You know, dozens of

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Speaker 1: Olympic hopefuls who were able to work at dick Shop's

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Speaker 1: kind of on part time basis. Home people did the

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Speaker 1: same thing. Yeah, while they were training. Um uh and yeah,

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Speaker 1: this opens up a new category right now for the

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Speaker 1: U s OC. Something that you know, the folks out

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Speaker 1: in l A. I would imagine actually aren't maybe aren't

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Speaker 1: even upset about right being able to to start from

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Speaker 1: scratch um in hiring or and finding a new partner,

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Speaker 1: um that will be the official sporting goods partner, especially

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Speaker 1: heading into an Olympic cycle, not this next one, but

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Speaker 1: the one after that, heading into heading into l A.

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Speaker 1: That could be big money. Yeah. I mean that is

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Speaker 1: a category that you think there would be many rushing

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Speaker 1: to fill. Even with the problem gymnastics in the U

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Speaker 1: s o C, this is still the Olympics, and that's

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Speaker 1: a category you want the association with the platinum premium brand. Yeah.

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Speaker 1: The official the official reason given by by Dick's executives

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Speaker 1: was that it was a new investment strategy, I believe

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Speaker 1: is how they coined it. They did not mention publicly

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Speaker 1: anything having to do with Larry Nasser and the way

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Speaker 1: the U s C has handled it. They also did

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Speaker 1: mention that all the athletes in there in that in

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Speaker 1: that job training program have all been contacted and have

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Speaker 1: been offered at least an opportunity to continue in some

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Speaker 1: capacity working slash training cutting everybody free. Yeah, but yeah,

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Speaker 1: this is the first change. I've reached out to all

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Speaker 1: twenty two companies right after the Ropes and Gray report

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Speaker 1: that came out, asking hey, I mean, does this change

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Speaker 1: anything about your relationship with the U s OC. Never

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Speaker 1: heard about from any of them. Um, but Dix has

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Speaker 1: at least been the first related or not is the

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Speaker 1: is the first to change. It's where they ship with

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Speaker 1: you and saying let's not forget I mean, if you're

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Speaker 1: the U s o C, a huge bulk of the

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Speaker 1: revenue you make comes from partnerships. The reason USA Gymnastics

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Speaker 1: went bankrupt is because they lost all their partners. You

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Speaker 1: know in the Olympic movement that these corporate sponsorships are

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Speaker 1: a huge, huge deal, certainly more so than if a

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Speaker 1: you know, college football team lost all of its uh

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Speaker 1: all of its sponsors. What you said, you said in

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Speaker 1: your story that in the four year cycle from that,

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Speaker 1: the U s OC received three eight seven million dollars

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Speaker 1: from corporate partners was of its total revenue. Yeah. Yeah,

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Speaker 1: so it's it's right up there, and with you know,

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Speaker 1: your TV deal as as a lifeblood of your organization.

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Speaker 1: Give me a guess, I've been next contract in that

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Speaker 1: category average annual hall greater than or less than. I

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Speaker 1: would think it would be greater than going up. Yeah.

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Speaker 1: I mean the fact that you know we're gonna have

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Speaker 1: Olympics here in the US, I would imagine, I mean,

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Speaker 1: is such a huge driver. And I think that that

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Speaker 1: if they haven't already, I mean, the Tokyo did a

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Speaker 1: huge job with sponsors. Um that the Olympics here are

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Speaker 1: going to shatter all the revenue marketing. It is the

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Speaker 1: number one exactly everything. The infrastructure is so set up here,

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Speaker 1: it's so easy. Um, l A obviously one of the

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Speaker 1: top two biggest media markets in the country. Um, it's

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Speaker 1: all going to come together for them for sure. Let's

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Speaker 1: talk about soccer, and let's talk about Captain money Banks

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Speaker 1: Christian Yeah, it is now the most expensive American player.

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Speaker 1: He is going to join Chelsea and Chelsea has paid

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Speaker 1: the equivalent of seventy three million dollars million dollars for

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Speaker 1: Christian Policitch. That puts some expectations, but important to note

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Speaker 1: that he's going to finish the season with bruci Adortmund,

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Speaker 1: so the pressure on a mid season transfer won't be there.

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Speaker 1: There in first place, by the way, in the Bundesliga,

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Speaker 1: so they were saying, we're not going to get rid

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Speaker 1: of and we think he'll finish strong and and help

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Speaker 1: us win the Bundesliga. This is as high profile as

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Speaker 1: he gets. This is an American player, not I mean,

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Speaker 1: not at his peak yet Admittedly he says he's gonna

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Speaker 1: get better. Can I throw some fun stuff here? Like

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Speaker 1: this is like one of those notes that you have

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Speaker 1: to get into the show, because I've got one here too.

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Speaker 1: Is the third highest transfer fee from somebody, Okay, third

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Speaker 1: highest transfer fee for plenty per player twenty or younger,

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Speaker 1: carab and names and suck. But with that comes some

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Speaker 1: serious pressure. Now he has to deliver on the world's

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Speaker 1: biggest day. Sure, Yeah, the thing I was gonna say,

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Speaker 1: as you mentioned bar, he's the He's the most expensive

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Speaker 1: US player ever. If you take two through eight on

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Speaker 1: that list, this to seventy three million dollars is more

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Speaker 1: than all of those combined. Um so certainly a new

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Speaker 1: stratosphere of signing from an American. Do you think that

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Speaker 1: this changes in any way. I mean, NBC has the

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Speaker 1: rights to the Premier League here, h Fox has the

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Speaker 1: rights to the Bundest League. I don' don't know if

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Speaker 1: Dortmund's games get an outsized viewership here in the US,

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Speaker 1: because you know, the future of American soccer is Byron

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Speaker 1: has made an effort to reach the New York US market.

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Speaker 1: We know Barsta has made that effort more and more

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Speaker 1: top teams. I don't know if Dortmund is on that

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Speaker 1: scale yet, but more and more teams have tried that.

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Speaker 1: This certainly will not hurt Chelsea. No, sure, yeah, I

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Speaker 1: guess I'm asking if do you think that Americans watch

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Speaker 1: Dortmund games because is playing. I should watch that, And

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Speaker 1: do you think that that in some ways will transfer

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Speaker 1: to more Americans watching NBC on a Saturday morning when

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Speaker 1: Chelsea's playing because the guy who's the best soccer player

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Speaker 1: from our country without the data on on the Bruce

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Speaker 1: your dortmunt I say no, yeah, I think Chelsea. I

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Speaker 1: say a little bit. Yeah, I have to okay, I

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Speaker 1: gotta I have to do I because it goes back

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Speaker 1: to that argument we had about the baseball and will

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Speaker 1: you watch the Yankees if there are no names on

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Speaker 1: the Yankees? Or will you watch the Yankees because of

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Speaker 1: the names and people are gonna watch soccer and Chelsea

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Speaker 1: because of the name. Well you agree because of Chelsea,

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Speaker 1: not because Christian politic is there. But no, but that's

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Speaker 1: he's part of He's part of it. Yes, but will

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Speaker 1: the numbers go up now because he's there or is

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Speaker 1: it going to be the normal high audience. It's gonna

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Speaker 1: go up people. You know what. People are gonna sorry

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Speaker 1: for the greedy part of it. People are gonna say,

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Speaker 1: oh my goodness, seventy something plus million dollars twenty years old,

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Speaker 1: how can I get paid? They're gonna look at that.

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Speaker 1: You're gonna say, they're gonna be Freddie I do interest

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Speaker 1: because the name is being bended about. Yeah, I'm saying

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Speaker 1: this is this is this is another part that's going

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Speaker 1: to spark more interest in soccer in the US. NBC

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Speaker 1: will certainly use him, was very heavily. It is marketing.

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Speaker 1: By the way, how many NBA teams players that I've

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Speaker 1: never heard of have makes seventy three million dollars A

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Speaker 1: lot yeah, funny the number doesn't see and international soccer,

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Speaker 1: where I'm used to the numbers being gaudy. Seventy three million.

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Speaker 1: Obviously it's a lot, but in my head I was

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Speaker 1: thinking it would be a lot more money, right, So

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Speaker 1: the numbers are going up for soccer, Mr barr in

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Speaker 1: honor of you who used to knock down the pins.

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Speaker 1: The one two threes for you, sir. What you know

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Speaker 1: this right? Evan, I've heard of it? Have you heard

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Speaker 1: of Should I play a little? Casey Cayson? That's for

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Speaker 1: Bobby who lost his dog in Ohio? Oh man, I

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Speaker 1: love it. Michael. That's that's back with the Jackson five.

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Speaker 1: On The Sullivan Show, they did this song I'm sorry

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Speaker 1: to nine lifetime high. Michael bar This is the Bloomberg

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Speaker 1: Business of Sports podcast. I'm Michael Barr on with Scott

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Speaker 1: Sosnik and Evan Noby Williams. We're here every Monday, Wednesday

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Speaker 1: and Thursday exploring the world of money in sports. Join

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Speaker 1: us again at the end of the week when we

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Speaker 1: speak with sports marketing veteran Frank Vono. You're listening to

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Speaker 1: Bloomberg Business of Sports on Bloomberg Radio around the world

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Speaker 1: and online, where you get your podcasts. Yeah,