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Speaker 1: Welcome to Stuff you should know from house stuff Works

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Speaker 1: dot com. Hey, and welcome to the podcast. I'm Josh Clark,

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Speaker 1: There's Charles W. Chuck Bryant, and we are here live

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Speaker 1: at the beautiful Athenium Theater in Chicago. Ill no very nice,

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Speaker 1: we should say the sold out Athenian Theater than to Chicago.

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Speaker 1: We feel very loved here and big thanks to the Athenian.

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Speaker 1: Guy has been awesome in a e g. The promoters, Uh,

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Speaker 1: let's do this, buddy, Let's man, I'm sweating already. Good lord,

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Speaker 1: what's wrong with It's a It's a hot show, hot

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Speaker 1: hot show, right everybody, and it's me. Let's be honest,

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Speaker 1: Well you're a hot hot pot castor did we say

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Speaker 1: who is who? By the way, I think everyone knows

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Speaker 1: you guys know right that that's Chuck and I'm there's

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Speaker 1: a spelt handsome guy and there's a chubby bearded guy.

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Speaker 1: We really like to keep ourselves on the opposite inspect.

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Speaker 1: Jerry is not here. I'm sorry it's not here. That

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Speaker 1: is so sweet of you guys. Every time we say

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Speaker 1: Jerry's not here and cheers when she is here. I

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Speaker 1: wish we could say why, but we'll announce it soon.

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Speaker 1: She has some top secret business going on. Yeah, that's

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Speaker 1: not cryptic at all. Yes, she's leaving us for another podcast.

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Speaker 1: She she's not allowed to leave. She would never leave it.

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Speaker 1: We fired her, So that's not true either. So, um,

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Speaker 1: you guys know how you have no idea what topic

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Speaker 1: we're doing tonight? You're about to understand why, because we're

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Speaker 1: doing public relations. And before you leave, a please hang

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Speaker 1: on because actually, public relations is one of the most

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Speaker 1: interesting topics we have ever ever encountered. It has it all.

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Speaker 1: It has manipulative psychology, it has old tiny history, it

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Speaker 1: has cool ads, it has like mind control. It's got

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Speaker 1: it all. It has it all. Nazis like the thing

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Speaker 1: is involved in public relations. And as a matter of fact,

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Speaker 1: we're sitting right smack dab in the middle of the

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Speaker 1: world that public relations built, and we should say, we

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Speaker 1: should say, are there any PR professionals here tonight? Yes? Well,

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Speaker 1: we want to apologize in advance. Everybody'd be nice to

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Speaker 1: those guys. The bartman of the show. Sorry, sorry about that.

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Speaker 1: Did everybody get drink? Everyone settled in? Any lord? Did

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Speaker 1: they serve my lord here? What what is that? I

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Speaker 1: told myself I had to mention, my lord, what is it? Mlord? Well,

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Speaker 1: what is it? It's uh, it's a it's wormwood. Right,

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Speaker 1: I was gonna guess wormwood. What is this stuff? It's

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Speaker 1: it's made me psychic. Yeah, it's uh, it's it's it's

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Speaker 1: from Chicago, I believe, right, or at least very big here,

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Speaker 1: and it's it's the most disgusting thing you will ever

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Speaker 1: have cross your tongue. But does it give you pretty buzzed?

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Speaker 1: I don't know, because I've never had more than a sip,

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Speaker 1: and then three days later, I'm still like brushing my

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Speaker 1: teeth with steel wool trying to get the taste out

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Speaker 1: of my mouth. Yeah, the aftertaste is pretty special. I

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Speaker 1: got you? Are you guys? I'm alert right now? A

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Speaker 1: couple of people are Huh, I've heard it's a hipster thing.

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Speaker 1: Now I can buy it? Can you? Shot a M

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Speaker 1: alert in a PBR and some steel wool, but only

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Speaker 1: our teasonal steel wool. I'm sorry, artisanal steel wool. Wow?

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Speaker 1: All right, so let's get this thing going. Uh it

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Speaker 1: you go to the Bureau of Labor Statistics website like

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Speaker 1: we do, just to read uh. You can look up

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Speaker 1: pr specialists and has anyone heard are the recent one

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Speaker 1: on publicists? This is tangential, but this is better because

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Speaker 1: we like to save the good stuff for live. Uh.

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Speaker 1: If you look up PR specialists you can find this definition.

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Speaker 1: They are someone who creates and maintains a favorable public

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Speaker 1: image for the organization they represent, designing media releases to

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Speaker 1: shape public perception of the organization into increase awareness of

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Speaker 1: his work and goals. Sounds very nice and innocuous, doesn't it.

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Speaker 1: Chuck just started with a quote from the Bureau of

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Speaker 1: It's not if you read any podcasting handbook, they specifically

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Speaker 1: say not to start the show off like that. And

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Speaker 1: you know, because you wrote it. Uh, it's self published.

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Speaker 1: But still, I mean it's it's there. I think it's

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Speaker 1: gaining some steam here doing fine. So it seems like

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Speaker 1: a pretty straight ahead And if you hear publicist is

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Speaker 1: pretty straight ahead. But the creator of PR there was

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Speaker 1: literally one dude who created the job of public relations,

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Speaker 1: uh specialist, and his name is Edward Burns. Anybody familiar

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Speaker 1: I heard of that guy. A couple of people. That's

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Speaker 1: good for the rest of you. Prepare to have your

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Speaker 1: minds balloon. Yes, this guy is arguably tied for first

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Speaker 1: second most evil person in the twentieth century, and that's

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Speaker 1: really saying something because there was at least one really

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Speaker 1: really evil dude in the twenties. I would go number

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Speaker 1: two behind a certain German Man. There's the Nazis appearance.

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Speaker 1: That's the parents one. By the way, Yeah, they're doing

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Speaker 1: me like at least three Nazi references. Uh So he

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Speaker 1: was voted by Life magazine is one of the one

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Speaker 1: most influential people in the twentieth century. And we easily

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Speaker 1: agreed that he's like a top tenner, right, we say

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Speaker 1: bosh to Life's stupid rating system. Cars is better. I

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Speaker 1: would say top six, top six, top six, most influential,

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Speaker 1: maybe top three. Oh yeah, And and it's it's not

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Speaker 1: just us like hating on Edward Burney's Are you guys

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Speaker 1: familiar with The New York Times. It's a newspaper and

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Speaker 1: they write obituaries Suntimes, I'll give you that, uh or

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Speaker 1: Tribune alright? Which one? Did Ebert work for Tribune? Right? Times?

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Speaker 1: The Times? Really? I thought it was a Tribune guy.

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Speaker 1: It's okay, alright, dude, Sometimes I got it was the

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Speaker 1: School the other newspaper where they rival newspapers. Oh really, man,

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Speaker 1: I used to love that. You love this town? Man,

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Speaker 1: have you seen have you seen that documentary? Man, we're

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Speaker 1: already sidetracked about the Ebert document that God's so good

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Speaker 1: and like, get the box of tissues ready when you

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Speaker 1: watch it too, unless you have no heart, like we're

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Speaker 1: Berne if you're dead inside. Yeah, So the The New

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Speaker 1: York Times wrote an obituary. Eb Bernis lived to be

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Speaker 1: a hundred and three. By the way, because the most

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Speaker 1: evil ones do rr Burns, Dick Cheney, they all developed

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Speaker 1: like a huge hump and like caw like fingers, you

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Speaker 1: know that kind of thing. Ever Bernis was among them,

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Speaker 1: lived to a hundred and three, and when he finally died,

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Speaker 1: The New York Times wrote an obituary. And I think

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Speaker 1: they try to be hard hitting yet polite. So this

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Speaker 1: is the most polite that The New York Times could

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Speaker 1: possibly be. They said that ever Bernis was quote either

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Speaker 1: a benefactor of the human race or someone who had

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Speaker 1: a lot to answer for they left off in hell

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Speaker 1: at the I'm sure a relatives like that was nice. Yeah,

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Speaker 1: at least he was in the Times. I guess so

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Speaker 1: he because he lives so long His career literally spanned

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Speaker 1: from World War One, not World War two, world War

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Speaker 1: one to the beginning of the information age in the

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Speaker 1: midnight nineties. So he had a lot of influence, to

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Speaker 1: say the least. Yeah, man, I hope you do that

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Speaker 1: like eight times tonight. So he's a very controversial guy.

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Speaker 1: And what he did was he realized early on that

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Speaker 1: he could lift weirdly enough, he could lift a lot

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Speaker 1: of his practices from Sigmund Freud. Freud came along and

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Speaker 1: he said, you know, there's this thing called the self,

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Speaker 1: these unconscious desires and fears that all of us have.

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Speaker 1: We don't know about them because they're unconscious and just

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Speaker 1: it's a thing with every human being. And Berne said,

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Speaker 1: you know what, I think I can use that to

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Speaker 1: manipulate people into being interested in products. And uh, Sigmund

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Speaker 1: Schlomo Freud, by the way, did anyone It's true he didn't.

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Speaker 1: He didn't go by Shlomo. He was very much ashamed

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Speaker 1: of his middle name. And so he he basically lifted

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Speaker 1: this stuff, this fear and desire and praying on that

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Speaker 1: because uh, he was his uncle. So Freud was Berni's uncle,

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Speaker 1: and we call Freud uncle Shlomo for the rest of

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Speaker 1: this podcast. If you get confused, just remember that Uncle

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Speaker 1: Shlomo equals signal or greater than Sigmund Freud's. So so

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Speaker 1: Uncle Shlomo was fairly innocent in this whole affair. Like

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Speaker 1: basically as far as psychology goes, he just basically stumbled

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Speaker 1: across the self this idea that we're all driven by

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Speaker 1: selfish desires that were not aware of and that we

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Speaker 1: all subscribe to a herd mentality, and that like, you

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Speaker 1: guys all care what the group thinks more than anything else,

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Speaker 1: and that's how you think, and same with us and anybody, right,

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Speaker 1: And so this is what what Shlomo came up with,

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Speaker 1: and it was a big deal. Like up to this point,

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Speaker 1: like people didn't talk about their feelings, they didn't think

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Speaker 1: about their feelings. They certainly didn't think that they were

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Speaker 1: driven unconsciously like automatons, by these crazy desires. And the

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Speaker 1: first thing Berni's thinks of is like that would be

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Speaker 1: a great way to sell the people exactly. I think

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Speaker 1: I can exploit that and sell more stuff. So if

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Speaker 1: you think about like the advertising you see every day today,

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Speaker 1: it's it's a different world than it was back then,

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Speaker 1: Back in the day, um advertising was very straightforward and

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Speaker 1: it literally just advertised how a product worked as it should,

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Speaker 1: Like you would you would see an advertisement about a

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Speaker 1: car like the new Forward runs like a cautioned run,

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Speaker 1: and it looks like this and it gets you from

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Speaker 1: point A to point B. Good night. That's all or

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Speaker 1: the again more blender, it really blends. Well, that was advertising,

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Speaker 1: Yeah it maybe maybe maybe in like the more expensive Edge,

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Speaker 1: there'd be like a hand drawn finger pointing at you

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Speaker 1: and it was a you in all caps with some

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Speaker 1: exclamation points, thing like you buy this morphine because it

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Speaker 1: will give you the buzz you're looking for, you know,

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Speaker 1: that kind of thing. But it was based on this

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Speaker 1: idea that you were a rational actor in charge of

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Speaker 1: your own decisions, and that you would want to buy

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Speaker 1: this if you if it was explained to you that

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Speaker 1: the Ford was the best choice for you. It was

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Speaker 1: treated you like a human being. In other words. When

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Speaker 1: Freud came along and came up with the self and

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Speaker 1: then Bernes figured out how to hijack it, all that

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Speaker 1: went out the window and all of a sudden we

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Speaker 1: were all kind of slaves to these selfish desires. Well, yeah, basic.

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Speaker 1: I mean, think about the ads you see now. If

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Speaker 1: you can find an ad that doesn't prey on some

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Speaker 1: fear or desire, it's either, uh, you've had a rough day,

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Speaker 1: indulge in that Ben and Jerry's chuck. Have you guys

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Speaker 1: noticed that Ben and Jerry's ads now stay chuck at

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Speaker 1: the end of all of them. They know their audience

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Speaker 1: or or a fear um or you deserve like the

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Speaker 1: sports car, like all these things that you know you

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Speaker 1: deserve all this stuff old. Don't you want to stay

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Speaker 1: relevant by the sports car? All of your friends are

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Speaker 1: going to tour two goa and having fun. Why aren't you? Right?

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Speaker 1: Would you like to stay relevant? We have a product

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Speaker 1: for you that will help you feel young again. Or

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Speaker 1: at the base of it all, use this mouth waw

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Speaker 1: or you'll die alone? Right, which is kind of accurate

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Speaker 1: as far as advertising goes. And back in Burnet's day,

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Speaker 1: the reason they they had ads like that is because

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Speaker 1: you literally use something until it was done Back then,

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Speaker 1: like you drove your car until it quit running, or

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Speaker 1: you had your blender until it quit blending. There was

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Speaker 1: no such thing as buying the new version of the

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Speaker 1: thing you already have. And I know, no one here

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Speaker 1: has a phone in their pocket and another phone at

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Speaker 1: home that still works, use the new model exactly. So

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Speaker 1: that was a completely new thing to to buy something

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Speaker 1: before it had worn out. After World War Two, manufacturing

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Speaker 1: uh kind of dried up, and they were kind of worried.

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Speaker 1: They're like, we've sold all of our stuff and everyone's

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Speaker 1: got everything they need. So they were like, well, we

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Speaker 1: need to think of new ways to sell things to people. Yeah,

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Speaker 1: we need we need to sell people stuff that they

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Speaker 1: don't need exactly, And the best way to do that

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Speaker 1: is to prime those on conscious desires, to prime those

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Speaker 1: unconscious fears, and then in the next breath, stay and

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Speaker 1: by the way, this product will fulfill all of your

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Speaker 1: desires or will vanquish all of your fears. And people

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Speaker 1: came to identify themselves with products uh and and all

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Speaker 1: of that is frankly because of Bernet. So basically all

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Speaker 1: of the weird, quiet maltreatment that every living person in

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Speaker 1: the Western world undergoes on a daily basis can almost

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Speaker 1: without hyperbole, be laid at the feet of Edward Bruney's

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Speaker 1: you guys get this now, right. So he had a

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Speaker 1: super long career, like we said, and he worked. I mean,

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Speaker 1: this is just a smattering of people. He worked for, Uh,

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Speaker 1: President Eisenhower. I think he worked for like five or

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Speaker 1: six presidents. Do we have any Eisenhower fans in the

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Speaker 1: crime you liar? Thomas Edison was a client, al right, right? Wow,

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Speaker 1: that really is an Eisenhower fans. Henry Ford was a client.

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Speaker 1: Samuel Samuel Goldwin of MGM was a client, eleanor Roosevelt.

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Speaker 1: And those were just a few. And reportedly this is

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Speaker 1: Nazi reference number two. Reportedly, Hitler wanted to hire Edward

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Speaker 1: Burns to run his propaganda wing and he turned him down.

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Speaker 1: And we can't find really good verification of that. So

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Speaker 1: what we think, because we've studied Edward Burne's is that

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Speaker 1: he actually took that up to tell people, like, you know,

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Speaker 1: turned down Hitler to make himself look good. We uncovered

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Speaker 1: some Edward Burne's b s He wanted me, but well,

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Speaker 1: you know, I had some other clients. So whether that's

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Speaker 1: true or not, there's actually if this floats your boat

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Speaker 1: at all, Guys, if you leave this this place thinking

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Speaker 1: like I really want to know more about us, go

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Speaker 1: check out this really cool documentary called A Century of

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Speaker 1: the Self, Right, fourth part BBC documentary. It delves into

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Speaker 1: a lot of this stuff, um, and it keeps going

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Speaker 1: even further beyond that. But one of the things that's

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Speaker 1: featured in this documentary is newsreel footage of Joseph Gerb

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Speaker 1: the Nazi propaganda minister, Nazi reference three, three of three.

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Speaker 1: Is this it? Yep, you get no more Nazi reference guys.

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Speaker 1: This is the end of the road with the Nazis.

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Speaker 1: So Gebel's um is talking on film about how much

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Speaker 1: he admires Edward Burney's and his writings and ideas and

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Speaker 1: how it's directly influenced the Nazi propaganda machine. Again, Yes,

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Speaker 1: do you like those gasps? Now do the thing? Yeah,

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Speaker 1: there we go. Uh. He was the first person to

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Speaker 1: use pulling, like to pull the public and tell the

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Speaker 1: public what he you know, everyone should think about products.

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Speaker 1: He was the first to use expert opinions, uh, like

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Speaker 1: nine out of tend Dennis a blank. He was the

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Speaker 1: first person to do that. He was the first person

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Speaker 1: to use product placement in movies UH and TV and

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Speaker 1: films and UH. He had a really great knack for

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Speaker 1: getting lots of different people to write him big checks

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Speaker 1: for the same work. Smart guy. He's very wealthy too,

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Speaker 1: by the way, because of this. So for instance, he

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Speaker 1: had at one point, Um William Randolph Hurst, the great

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Speaker 1: uh publisher, newspaper and magazine publisher, came to Berne's and

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Speaker 1: he said to Mr Burnet's fuel that was selling a

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Speaker 1: lot of magazines too. Men. That's a that's a great nurse,

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Speaker 1: by the way, but I think women would like to

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Speaker 1: read magazines as well, So how can I sell magazines

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Speaker 1: to women? Having too cloza And he just went weirdly

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Speaker 1: British all of a sudden, so bad my impressions. I

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Speaker 1: appreciate that. Uh. So he went to Berne, and Berne said,

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Speaker 1: you know what, here's what we'll do. Let's start. Let's

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Speaker 1: start putting ads in magazines that cater to women. Um,

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Speaker 1: like like diamonds. Women love diamonds, right, so let's put

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Speaker 1: diamond ads in your magazines. The diamond people were his clients.

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Speaker 1: So he was like, I got two checks now, but

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Speaker 1: why stop there? Yeah? I stopped there. Let me get um,

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Speaker 1: let's let's put like a famous actress in there and

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Speaker 1: these ads. No one had ever done that before. And

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Speaker 1: let let's get like Clara Bow and let's put her

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Speaker 1: in these diamonds in the magazine. Clara Beau was also

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Speaker 1: a client, So he's getting three checks for the same

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Speaker 1: stupid diamond ad to sell the same stupid women's magazine.

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Speaker 1: And then women's magazines were a thing. I'm not saying

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Speaker 1: that's bad. They're great. Yeah, this is this is not

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Speaker 1: about women's magazines. That'd be weird. But before all of this,

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Speaker 1: before he, uh, he gained his massive amount of wealth

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Speaker 1: and influence, he was just a little bitty, regular baby.

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Speaker 1: Because babies aren't evil. I think he might have been

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Speaker 1: an evil baby. All babies are good. I don't know

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Speaker 1: about this one, at least for a few weeks. Uh.

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Speaker 1: He was just a little baby born in Vienna, Austria,

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Speaker 1: in eight one of five children of Eli Bernis and

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Speaker 1: Anna Freud Berne's and uh they were This had always

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Speaker 1: melted my brain how it works out with the relationship

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Speaker 1: with the sigmund I'm sorry, Shlomo SloMo, so I need

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Speaker 1: you to explain because I can never get it right.

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Speaker 1: So Berne's mother was Freud's sister and Bern's father was

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Speaker 1: Freud's wife's brother. So it sounds gross, but idea what

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Speaker 1: that means. There was just some siblings swapping going on,

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Speaker 1: which is legal in all countries. It seems like incests,

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Speaker 1: but it's really not. It's fine. They're just tighten and family,

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Speaker 1: that's right. So by nineteen twelve he made contact with

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Speaker 1: Uncle SloMo. Through the years, he visited Vienna and the

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Speaker 1: he you know, he eventually moved to New York and

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Speaker 1: then visited his uncle in the summers. But eventually, in

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Speaker 1: nineteen twelve he graduated from Cornell University and he had

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Speaker 1: his first um gig. It's a sort of influence what

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Speaker 1: his career would be when this producer of a play

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Speaker 1: came to him and he said, you know, I've got

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Speaker 1: this play and you're a young, upstart person that thinks

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Speaker 1: you know what you're doing. And I'm not selling many

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Speaker 1: tickets and I could use your help. It's about this

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Speaker 1: couple with syphilis. It's called Damaged Goods and no one's

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Speaker 1: coming and I can't for life. And you figured out

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Speaker 1: why people are lined up around the block at the

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Speaker 1: Anthenium Theater. Chuck is totally serious about this. It might

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Speaker 1: have played here. This place has been around for like

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Speaker 1: since the early years. Yeah, no reactions over, no respects

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Speaker 1: for anything. Maybe so he goes to Berne's and he said,

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Speaker 1: I need some help selling tickets, and Burnet said, you

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Speaker 1: know what we'll do. I have a little plan. Let's uh,

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Speaker 1: let's make this not a dirty thing. Let's get out

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Speaker 1: in front of this, because you know what, we should

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Speaker 1: be talking about syphilis, because it's a problem. Everyone's got it.

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Speaker 1: Everybody had syphilis at the time, and you're brave enough

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Speaker 1: to do a play about it. So get out in

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Speaker 1: front of it, and let's make this part of the

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Speaker 1: national conversation. And he injured. Wasn't a huge play, let's

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Speaker 1: get real, but he engineered a little campaign. In all

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Speaker 1: of a sudden it started selling tickets. So he had

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Speaker 1: his first little like a feather in his cap and

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Speaker 1: all that sounds fine, sounds great. Like he was the

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Speaker 1: first person to use let's get out in front of

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Speaker 1: this as a phrase. Um or he uh, he started

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Speaker 1: in national dialogue or whatever about syphilis, which is a

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Speaker 1: good thing. And this is very Bernesian, right, So you

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Speaker 1: think you're distracted over here by the good that it did,

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Speaker 1: but really, if you look at it, he just did

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Speaker 1: the whole thing totally cynically to sell tickets. Just play

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Speaker 1: called damage goods, and that was very Bernie. So he

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Speaker 1: wrote a book. His first book in nineteen was called

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Speaker 1: Crystallizing Public Opinion. And he was really excited to send

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Speaker 1: it to Uncle Schlomo because he had used his work

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Speaker 1: to influence him. And he sent it to him, and uh,

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Speaker 1: he didn't get like the most well, he got a

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Speaker 1: very schlomo lean response. So do you guys know, SloMo

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Speaker 1: he did in America. We should change that, no more Freudian.

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Speaker 1: You have to add an extra l Well, Olean, try

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Speaker 1: and say it without the extra. It's impossible. I'm not

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Speaker 1: eve gonna try. So Shlomo writes him back and says, um,

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Speaker 1: he says, I have received your book Ellipse, which it's

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Speaker 1: not good in a letter as a truly American production.

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Speaker 1: It interested me greatly when he went right. And everyone

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Speaker 1: knows Freud was psychic, so when he did that, when

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Speaker 1: when he wrote the letter, and then while Berne was

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Speaker 1: reading it, he did it again because he knew he

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Speaker 1: was reading it right then and it would really drive

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Speaker 1: the point home. He was not satisfied with just an ellipse,

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Speaker 1: No he was not, But that takes a lot of

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Speaker 1: effort to actually write the lips dot dot dot yeah

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Speaker 1: with a feather and I'll oh no, wait, I guess

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Speaker 1: it pens at that point, so Freud was he's a

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Speaker 1: look cool. No, no, they had pens. Okay, oh no,

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Speaker 1: on the joke. I thought it was a great joke.

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Speaker 1: I didn't realize it was a joke. So yes to everything. Okay, good?

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Speaker 1: Uh so Uncle Shlomo wasn't super impressed, which, um it

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Speaker 1: bothered uh young Edward a little bit, Young Eddie, and

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Speaker 1: uh but it came back to roost a little bit

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Speaker 1: when Shlomo came up on hard times because apparently he

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Speaker 1: didn't make a windfall of cash. No, he did well

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Speaker 1: at first, the Austrian economy fell apart and inflation went

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Speaker 1: through the roof and his bank accounts went and he

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Speaker 1: found himself broken, right, so he needed some dough and uh,

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Speaker 1: little Eddie helped him out, and he said, you know what,

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Speaker 1: let me let me publish. Help you get your works

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Speaker 1: published in America, which again sounds nice, But Berne's retained

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Speaker 1: the publishing rights in America, that's right, and didn't he

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Speaker 1: He actually tried to get him to write articles for

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Speaker 1: one of the new women's magazines, Cosmopolitan. Can you believe

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Speaker 1: that like he Fred came back close to writing a

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Speaker 1: column in Cosmo. No, seriously, how to satisfy your man

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Speaker 1: in five easy steps. Number one, stroke his beard, smoke

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Speaker 1: a cigar. Oh the cigars. Not always a cigar, No,

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Speaker 1: especially not in Cosmo. Well, and actually, didn't someone give

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Speaker 1: someone a box of cigars in this transaction? So when

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Speaker 1: when Berne's sent Freud a box of cigars? Freud sent

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Speaker 1: Berne is a book of his general Introductory Introductory Lectures,

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Speaker 1: which is what inspired all this in Berne's he actually

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Speaker 1: sent him a box of fars, not ironically, And can't

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Speaker 1: you just see like just like hypnotizing himself, like shaking

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Speaker 1: this box of cigars, just trying to convince himself a

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Speaker 1: cigar is just a cigar. He was a sick Oh, yes,

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Speaker 1: I can't put it in my mouth for some reason. Wow,

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Speaker 1: all right, he writes a second book and at this

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Speaker 1: point he's not even trying any where. He calls it propaganda.

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Speaker 1: That was the name of his second book, which was

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Speaker 1: the original name for pr literally, and he was like,

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Speaker 1: you know what, maybe we should change that. So he

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Speaker 1: invented the term propaganda. I'm sorry, p R. Because propaganda

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Speaker 1: he thought kind of had a bad rap. And it

404
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Speaker 1: had a bad rap because at number four the Nazis,

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Speaker 1: I knew we could do it. So he said he

406
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Speaker 1: was interviewed when he was a hundred and he said, uh,

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Speaker 1: propaganda had a bad name, so I made up a

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Speaker 1: new one, called it public relations his word. So you

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Speaker 1: actually read propaganda, right, or a lot of it? I

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Speaker 1: read a lot of it. It's not a long read,

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Speaker 1: but it's what if I wrote a blurb for it,

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Speaker 1: I would call it a brilliant comma despicable read because

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Speaker 1: the title gives it all away. It's basically a handbook

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Speaker 1: on how to manipulate people on a massive scale. And

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Speaker 1: he I think he used the words like dope and

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Speaker 1: stupid because one of the things that we're putting Burnet's down.

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Speaker 1: He hated you guys. Yeah, he hated us. He hated

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Speaker 1: all of us. He thought people were generally sheep, unreflective.

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Speaker 1: He used the words stupid and dope a lot um

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Speaker 1: And for example, in the book Propaganda, he mocks the

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Speaker 1: spread of literacy and says that it just makes it

422
00:25:16,040 --> 00:25:20,600
Speaker 1: easier for the average person to read an add Right,

423
00:25:20,760 --> 00:25:27,199
Speaker 1: that's a jerk. Do it again. I've never had this

424
00:25:27,280 --> 00:25:30,040
Speaker 1: much control over year. I know, I feel like I'm Marrianette.

425
00:25:30,560 --> 00:25:38,480
Speaker 1: My fingernails hurt so bad. You're soaking too long. It's

426
00:25:38,520 --> 00:25:43,159
Speaker 1: not the soaking part, it's the filing gouging. Did they

427
00:25:43,200 --> 00:25:47,600
Speaker 1: ever say, like, sir, it looks like you to talk, Okay.

428
00:25:49,800 --> 00:25:53,840
Speaker 1: So Berns had this uh this thing where basically he

429
00:25:53,840 --> 00:25:56,720
Speaker 1: he he saw society as a very uh well and

430
00:25:56,760 --> 00:26:00,240
Speaker 1: he was kind of right, this hierarchical view of society

431
00:26:00,400 --> 00:26:02,520
Speaker 1: where he thought, there's a bunch of dummies out there

432
00:26:03,040 --> 00:26:07,080
Speaker 1: and they need to select few to guide them in

433
00:26:07,080 --> 00:26:10,000
Speaker 1: the right direction and to narrow the choices down because

434
00:26:10,000 --> 00:26:12,520
Speaker 1: we're all just big dummies. We can't decide. If we

435
00:26:12,560 --> 00:26:14,840
Speaker 1: have too many choices, that's no good. Yeah, more than

436
00:26:14,920 --> 00:26:17,840
Speaker 1: more than two political parties? What shall I do? Yeah?

437
00:26:18,280 --> 00:26:22,000
Speaker 1: Pretty much? And uh so he said, you know what

438
00:26:22,040 --> 00:26:24,359
Speaker 1: I'm gonna I'm gonna use my uncle stuff. I'm gonna

439
00:26:24,400 --> 00:26:27,800
Speaker 1: influence these people. I'm gonna narrow the choices down. Um,

440
00:26:27,840 --> 00:26:30,560
Speaker 1: because we're all big dummies, and if you have a

441
00:26:30,560 --> 00:26:33,720
Speaker 1: limited number of options, then you're more likely to choose

442
00:26:33,840 --> 00:26:37,560
Speaker 1: one who was writing me a check. Right, And he

443
00:26:37,600 --> 00:26:41,679
Speaker 1: actually used the phrase the hallucination of democracy, which he

444
00:26:41,720 --> 00:26:44,119
Speaker 1: would describe what we're living in right now, this idea

445
00:26:44,200 --> 00:26:47,199
Speaker 1: that all of us have some sort of say in

446
00:26:47,240 --> 00:26:51,720
Speaker 1: this participatory government, but really there's an elite group that's

447
00:26:51,720 --> 00:26:55,240
Speaker 1: actually running the show. So basically, and I'm one of them, right, well,

448
00:26:55,280 --> 00:26:59,000
Speaker 1: we're both are oh no, no, not me, oh oh

449
00:26:59,119 --> 00:27:15,080
Speaker 1: yeah yeah. So anyway, there's this idea that like any

450
00:27:15,200 --> 00:27:18,560
Speaker 1: any crackpot theory you've ever heard, where there's people running

451
00:27:18,560 --> 00:27:21,359
Speaker 1: the show, where there's an elite, shadowy group. This guy

452
00:27:21,480 --> 00:27:23,840
Speaker 1: is writing the book on this, and he's saying like,

453
00:27:24,280 --> 00:27:27,320
Speaker 1: not only is this real, here's how it's done, here's

454
00:27:27,320 --> 00:27:30,800
Speaker 1: how to do it more effectively. And the idea was

455
00:27:30,840 --> 00:27:33,520
Speaker 1: that there were people who were working behind the scenes.

456
00:27:33,560 --> 00:27:36,440
Speaker 1: Because one of the really important things that Bernie's figured

457
00:27:36,480 --> 00:27:40,000
Speaker 1: out was that no matter whether we're all stupid sheep

458
00:27:40,280 --> 00:27:43,800
Speaker 1: who have a follow a herd mentality and don't think

459
00:27:43,840 --> 00:27:48,080
Speaker 1: for ourselves and are driven by violent, selfish, sexual, repressed

460
00:27:48,080 --> 00:27:50,879
Speaker 1: desires that were not even aware of, we don't like

461
00:27:50,960 --> 00:27:53,440
Speaker 1: to be pushed around. So we don't like to get

462
00:27:53,480 --> 00:27:55,520
Speaker 1: the idea that somebody's telling us what to do or

463
00:27:55,560 --> 00:27:58,960
Speaker 1: that we're being manipulated. So all of this working behind

464
00:27:59,040 --> 00:28:01,840
Speaker 1: the scenes. Has to happen behind the scenes. We can't

465
00:28:01,880 --> 00:28:05,880
Speaker 1: know what's going on, so all of this stuff has

466
00:28:05,920 --> 00:28:08,679
Speaker 1: to be happening at what you would call basically a

467
00:28:08,760 --> 00:28:12,200
Speaker 1: very high level. Yeah, where even like say, the media

468
00:28:12,400 --> 00:28:15,119
Speaker 1: is manipulated, they're not even on board at this point.

469
00:28:15,680 --> 00:28:18,639
Speaker 1: And and again, I know we sound crazy, just hear us.

470
00:28:18,640 --> 00:28:22,359
Speaker 1: How he was, he was not very well liked even

471
00:28:22,440 --> 00:28:24,919
Speaker 1: within his own profession. He was he was sort of

472
00:28:24,920 --> 00:28:26,760
Speaker 1: he was well liked socially because he lived in New

473
00:28:26,800 --> 00:28:28,760
Speaker 1: York and he was super rich because he got all

474
00:28:28,760 --> 00:28:31,520
Speaker 1: these people right in big fat checks, and um, he

475
00:28:31,600 --> 00:28:34,040
Speaker 1: threw these big, lavish parties and was sort of a

476
00:28:34,119 --> 00:28:37,320
Speaker 1: socialite because he loved making these contacts because then he

477
00:28:37,359 --> 00:28:40,200
Speaker 1: could then manipulate them and use them later to his

478
00:28:40,240 --> 00:28:44,960
Speaker 1: own end to get big fat checks written for him. Okay,

479
00:28:46,320 --> 00:28:51,360
Speaker 1: but you're not into you even a minute. Uh So

480
00:28:51,520 --> 00:28:53,360
Speaker 1: he would he threw these big parties, but even his

481
00:28:53,400 --> 00:28:56,880
Speaker 1: own like, he created a profession and the people that

482
00:28:56,960 --> 00:28:59,800
Speaker 1: benefited from having those jobs didn't even like him. But

483
00:29:00,000 --> 00:29:01,920
Speaker 1: because he was such a blowhard, he was his own

484
00:29:01,920 --> 00:29:05,840
Speaker 1: biggest pr guy. And uh here's a quote though from

485
00:29:05,880 --> 00:29:10,120
Speaker 1: one of his um one of his clients that I think, Yeah,

486
00:29:10,200 --> 00:29:12,880
Speaker 1: this is foreshadowing to is. A United Fruit executive said

487
00:29:12,920 --> 00:29:16,360
Speaker 1: that everybody in the company hated him. We didn't trust him,

488
00:29:16,440 --> 00:29:18,560
Speaker 1: we didn't like his politics, we didn't like his fees,

489
00:29:19,120 --> 00:29:21,320
Speaker 1: but the sense was that we were definitely getting our

490
00:29:21,360 --> 00:29:25,400
Speaker 1: money's worth. That's how he existed for so long. Yeah. Absolutely,

491
00:29:25,440 --> 00:29:27,440
Speaker 1: he He was a master at what he did. Yeah,

492
00:29:27,440 --> 00:29:29,880
Speaker 1: and that's the thing. It sounds so insulting, but he

493
00:29:29,960 --> 00:29:32,840
Speaker 1: was right, which really just drives us crazy while we're

494
00:29:32,880 --> 00:29:35,440
Speaker 1: researching them. We wanted him to fail at every effort,

495
00:29:35,640 --> 00:29:38,760
Speaker 1: but all he did was succeed, and it was so maddening.

496
00:29:39,080 --> 00:29:41,480
Speaker 1: So he was He was extremely good. He was the

497
00:29:41,480 --> 00:29:46,200
Speaker 1: guy who created the um uh, basically exploiting what he

498
00:29:46,320 --> 00:29:49,280
Speaker 1: called special pleaders, people that the rest of us trust

499
00:29:49,320 --> 00:29:51,360
Speaker 1: their opinions, that kind of thing. He would go up

500
00:29:51,360 --> 00:29:53,680
Speaker 1: and be like, how much will it cost for me

501
00:29:53,800 --> 00:29:57,120
Speaker 1: to buy your opinion? And he would come up with

502
00:29:57,160 --> 00:29:59,800
Speaker 1: things like, like you said, nine out of time dennists agree,

503
00:30:00,080 --> 00:30:04,760
Speaker 1: or something called the calculated simulation of enthusiasm, what you

504
00:30:04,840 --> 00:30:08,240
Speaker 1: might call like a flash mob today or grassroots kind

505
00:30:08,280 --> 00:30:11,960
Speaker 1: of stuff that's actually astroturfing. That kind of stuff um.

506
00:30:12,000 --> 00:30:14,600
Speaker 1: And he was just a just a master at this

507
00:30:14,680 --> 00:30:16,800
Speaker 1: kind of thing. And the best way we figured out

508
00:30:16,960 --> 00:30:19,760
Speaker 1: to get Burne's across is to kind of go through

509
00:30:19,800 --> 00:30:46,080
Speaker 1: what we like to call Eddie Burne's greatest hits, UH

510
00:30:46,240 --> 00:30:50,560
Speaker 1: colon prongs to success, because what we learned in researching

511
00:30:50,600 --> 00:30:53,680
Speaker 1: this was he would not attack something with one idea.

512
00:30:53,920 --> 00:30:56,360
Speaker 1: He wouldn't say that maybe we should do this, He'd say,

513
00:30:56,520 --> 00:30:59,360
Speaker 1: let's do these five things or these two or three things,

514
00:30:59,680 --> 00:31:02,400
Speaker 1: because met it from all these different angles behind the scenes,

515
00:31:02,600 --> 00:31:05,760
Speaker 1: no one will ever know. And like he was really

516
00:31:05,840 --> 00:31:08,480
Speaker 1: really good at his job. As evil as he was,

517
00:31:08,840 --> 00:31:11,840
Speaker 1: he was a hard worker. So UH, cut number one

518
00:31:12,320 --> 00:31:18,240
Speaker 1: on Eddie Burnet's all my best prongs to success uh

519
00:31:18,440 --> 00:31:24,920
Speaker 1: is Vanita hairnets. Everyone here supports Vinita Hairnet's right, everyone.

520
00:31:25,160 --> 00:31:28,920
Speaker 1: I thought I saw a few hairnets in the audience. No,

521
00:31:28,920 --> 00:31:33,080
Speaker 1: no hairnets. World War One hairnets were a big thing

522
00:31:34,080 --> 00:31:37,720
Speaker 1: for a little while. And after World War One, women

523
00:31:37,760 --> 00:31:40,400
Speaker 1: started cutting their hair and a bob and they didn't

524
00:31:40,440 --> 00:31:42,920
Speaker 1: need the hairnet anymore. And it was a big problem

525
00:31:43,040 --> 00:31:45,200
Speaker 1: if you make hairnets, especially if you were a company

526
00:31:45,240 --> 00:31:49,440
Speaker 1: called Nita, because they were the industry leader of hairnets. Right,

527
00:31:49,720 --> 00:31:52,720
Speaker 1: And so they hire Eddie Burnet's and they're like, do something,

528
00:31:52,800 --> 00:31:55,320
Speaker 1: you have to do something. We're losing so much money.

529
00:31:55,600 --> 00:31:57,920
Speaker 1: And Bernie's is like, calm down, calm down. I got

530
00:31:57,920 --> 00:32:01,840
Speaker 1: this and he went to work. What did you do?

531
00:32:01,960 --> 00:32:07,360
Speaker 1: M s I went like this, Okay, So Bern's um,

532
00:32:07,480 --> 00:32:11,680
Speaker 1: he applies his typical Bernesian stuff and he looks around.

533
00:32:11,720 --> 00:32:15,920
Speaker 1: He says, who do people who wear hairnets? Listen to this?

534
00:32:15,920 --> 00:32:19,160
Speaker 1: One's kind of a stretch, but he identified artists as

535
00:32:19,200 --> 00:32:23,120
Speaker 1: the special pleaders in this case. Right, So we went

536
00:32:23,160 --> 00:32:26,120
Speaker 1: to some leading artists and said, hey, don't you think

537
00:32:26,160 --> 00:32:29,000
Speaker 1: hairnets make women look beautiful? And they're like, oh god, no,

538
00:32:29,120 --> 00:32:31,240
Speaker 1: have you seen a woman in a hairnet? Are you

539
00:32:31,280 --> 00:32:36,000
Speaker 1: out of your mind? And they did his patented make

540
00:32:36,040 --> 00:32:39,280
Speaker 1: it rain thing. So he just like went like this

541
00:32:39,360 --> 00:32:41,920
Speaker 1: with a bunch of cash, and an artist, top artist

542
00:32:42,080 --> 00:32:44,720
Speaker 1: and artists said yes, as a matter of fact, they're awesome.

543
00:32:44,760 --> 00:32:49,160
Speaker 1: It's probably clear. It's probably clear about yeah, her artists friend,

544
00:32:49,800 --> 00:32:51,880
Speaker 1: so that's probably number one. So yes, so they get

545
00:32:51,920 --> 00:32:55,320
Speaker 1: fashionable and these artists are saying now everywhere they go

546
00:32:55,800 --> 00:32:59,720
Speaker 1: that hairnets give women a Greek cuffer look whatever. That

547
00:33:00,240 --> 00:33:02,640
Speaker 1: stupid words. I'm sure Bernd is like, I can't believe

548
00:33:02,640 --> 00:33:06,640
Speaker 1: that's what they said. But still so there's artists saying this,

549
00:33:06,720 --> 00:33:09,520
Speaker 1: and all of a sudden, the media who um pay

550
00:33:09,600 --> 00:33:12,560
Speaker 1: attention to the art beat are starting to hear all

551
00:33:12,560 --> 00:33:15,920
Speaker 1: these artists talk about hairnets. And it's all because one

552
00:33:16,040 --> 00:33:19,080
Speaker 1: or two top artists said it, and now all these

553
00:33:19,080 --> 00:33:22,760
Speaker 1: other ones, following their herd mentality, are parroting the same thing.

554
00:33:23,040 --> 00:33:25,480
Speaker 1: Then the media picks it up. That's pronged. Well, he's

555
00:33:25,480 --> 00:33:27,320
Speaker 1: also got the media in his hip pocket, and he's

556
00:33:27,360 --> 00:33:30,440
Speaker 1: he's calling people's end. Have you noticed everyone wearing these hairnets? Yeah,

557
00:33:30,640 --> 00:33:32,000
Speaker 1: you might want to write a little story on it

558
00:33:32,000 --> 00:33:35,880
Speaker 1: in Cosmopolitan, That's all I'm saying. So that's prong number one.

559
00:33:35,920 --> 00:33:38,800
Speaker 1: Prong number two is he went to manufacturers and factories

560
00:33:38,840 --> 00:33:41,480
Speaker 1: and said, it seems really dangerous to me that these

561
00:33:41,520 --> 00:33:44,080
Speaker 1: women are working in your factories because they could be

562
00:33:44,200 --> 00:33:46,760
Speaker 1: pulled into that lathe. And that's have you ever seen

563
00:33:46,800 --> 00:33:51,360
Speaker 1: in that very very dangerous and a head pulled into

564
00:33:51,360 --> 00:33:53,960
Speaker 1: a wood lathe is no good. So if you wear

565
00:33:53,960 --> 00:33:56,600
Speaker 1: a hairnet, it solves all the problems. And so they

566
00:33:56,680 --> 00:33:59,920
Speaker 1: got manufacturers and factories to say, you know what every

567
00:34:00,000 --> 00:34:01,880
Speaker 1: when he needs to have a hairnet. All these women

568
00:34:02,160 --> 00:34:04,600
Speaker 1: and I guess men with long hair, which there were

569
00:34:04,640 --> 00:34:08,880
Speaker 1: probably like three guys. Maybe post World War two they

570
00:34:08,960 --> 00:34:10,880
Speaker 1: had long I'm sorry, world War One even they had

571
00:34:10,920 --> 00:34:13,279
Speaker 1: long hair. And uh, all of a sudden, he's got

572
00:34:13,280 --> 00:34:17,279
Speaker 1: two prongs. Look good, be safe. Vanita hairnets sold a

573
00:34:17,280 --> 00:34:20,480
Speaker 1: lot of hairnets, wrote a big giant check, right because women.

574
00:34:20,520 --> 00:34:22,279
Speaker 1: All of a sudden, we're picking up the paper in

575
00:34:22,280 --> 00:34:24,919
Speaker 1: the morning reading about how all these artists were talking

576
00:34:24,920 --> 00:34:28,280
Speaker 1: about how great women look in hairnets, and then after

577
00:34:28,360 --> 00:34:31,000
Speaker 1: work they were going to like the union meeting and

578
00:34:31,120 --> 00:34:34,400
Speaker 1: hearing about how safe hairnets were, and they're thinking, maybe

579
00:34:34,400 --> 00:34:36,840
Speaker 1: I should grows bob out and all of a sudden,

580
00:34:36,880 --> 00:34:41,239
Speaker 1: Vineta hairnets are back, baby, all because the Edward Burnet's

581
00:34:41,320 --> 00:34:43,919
Speaker 1: it was just it was a big success. It wasn't

582
00:34:43,920 --> 00:34:45,920
Speaker 1: his first, but it was a big one. Yeah, cut

583
00:34:46,000 --> 00:34:50,680
Speaker 1: number two. Edward Burnet's all my best in nineteen. Let's

584
00:34:50,680 --> 00:34:57,479
Speaker 1: get in the way back machine, all of us. We're

585
00:34:57,480 --> 00:34:59,880
Speaker 1: in the way back machine. So the way back machine

586
00:35:00,200 --> 00:35:05,800
Speaker 1: his imagining. I'm sorry you guys, surely you knew that, right.

587
00:35:08,120 --> 00:35:12,279
Speaker 1: We actually have room to bring out a DeLorean behind us.

588
00:35:12,400 --> 00:35:16,440
Speaker 1: We had the room, but not the money. So we're

589
00:35:16,480 --> 00:35:20,600
Speaker 1: on the way back machine. We're traveling back to uh

590
00:35:20,760 --> 00:35:23,800
Speaker 1: when it was a taboo for women to smoke in public.

591
00:35:24,200 --> 00:35:27,360
Speaker 1: It was um you know, women would like, you know,

592
00:35:27,520 --> 00:35:29,439
Speaker 1: kind of have to hide their cigarette smoking. At the time,

593
00:35:29,840 --> 00:35:33,640
Speaker 1: it meant like if a woman, if she spoke, she poked,

594
00:35:33,680 --> 00:35:37,080
Speaker 1: you know what I mean. That's not me saying it

595
00:35:37,160 --> 00:35:39,560
Speaker 1: like this is the social taboo. I'm just putting that

596
00:35:39,640 --> 00:35:44,080
Speaker 1: was saying it that I didn't. I'm not saying that

597
00:35:44,200 --> 00:35:49,920
Speaker 1: like you just said it. But that's he's quoting, but

598
00:35:50,000 --> 00:35:53,360
Speaker 1: not quoting. I'm just trying to put it in easily

599
00:35:53,400 --> 00:35:58,040
Speaker 1: approachable terms. But he's right, I kid, that was literally

600
00:35:58,080 --> 00:35:59,719
Speaker 1: like if you've smoked and you were a woman out

601
00:35:59,719 --> 00:36:02,680
Speaker 1: in pub, like you were sort of promiscuous. Maybe, So

602
00:36:03,239 --> 00:36:08,920
Speaker 1: another way to put it's a much much better way

603
00:36:08,960 --> 00:36:12,440
Speaker 1: to put it. So he was hired by the American

604
00:36:12,520 --> 00:36:15,960
Speaker 1: Spacco Company by UM a man named George George Washington

605
00:36:16,080 --> 00:36:24,960
Speaker 1: Hill of American Tobacco OK Falkhorn Lake. That was no Hurst,

606
00:36:26,120 --> 00:36:30,719
Speaker 1: And he said, I'll say, I'll say Mr. Bonnets were

607
00:36:30,760 --> 00:36:33,880
Speaker 1: selling on an awful lot of cigarettes to men, but

608
00:36:33,960 --> 00:36:36,600
Speaker 1: I think we can kill roughly twice as many people

609
00:36:36,640 --> 00:36:41,880
Speaker 1: if we sell them to women. I got these lucky

610
00:36:41,920 --> 00:36:44,000
Speaker 1: strikes and then not flying off the shelf, So what

611
00:36:44,080 --> 00:36:52,320
Speaker 1: can you do? So I gotta check? All right, Yeah,

612
00:36:52,520 --> 00:36:55,120
Speaker 1: he's still young. It's funny because every time I go

613
00:36:55,280 --> 00:36:57,640
Speaker 1: like this, I actually, in reality I have to go

614
00:36:57,719 --> 00:37:04,560
Speaker 1: like that, so I feel like a jackass. Bernie's got

615
00:37:04,600 --> 00:37:06,400
Speaker 1: on it, right. He was like, yes, this is b

616
00:37:06,960 --> 00:37:10,440
Speaker 1: s that women can't smoke because of the social taboo,

617
00:37:10,600 --> 00:37:13,319
Speaker 1: and that you can't sell twice as many cigarettes because

618
00:37:13,320 --> 00:37:15,680
Speaker 1: of this stupid social taboo. So I'm gonna go break

619
00:37:15,680 --> 00:37:20,080
Speaker 1: the social taboo. So Bernie's working behind the scenes. Uh,

620
00:37:20,239 --> 00:37:23,560
Speaker 1: contacted a friend who was an editor at Vogue and said,

621
00:37:23,600 --> 00:37:25,719
Speaker 1: give me a list of debutantes and this should be

622
00:37:25,840 --> 00:37:28,759
Speaker 1: good looking, but not modelly looking, because I want what

623
00:37:28,800 --> 00:37:32,560
Speaker 1: I'm about to hatch to seem very grassroots. Right. So

624
00:37:32,600 --> 00:37:35,320
Speaker 1: he got his hands on this list, got these women together,

625
00:37:35,800 --> 00:37:39,920
Speaker 1: um and said, hey, how would you like to singlehandedly

626
00:37:40,080 --> 00:37:46,360
Speaker 1: advance women's rights? And these these girls were like, let's

627
00:37:46,360 --> 00:37:49,160
Speaker 1: do it. Let's yes, I'm I'm ready, I've got I've

628
00:37:49,640 --> 00:37:51,960
Speaker 1: I've burned my Vanita hairnet and I'm ready to go,

629
00:37:53,400 --> 00:37:55,279
Speaker 1: and so he said, this is what we're gonna do.

630
00:37:55,480 --> 00:37:57,839
Speaker 1: In New York, they have an Easter parade every year,

631
00:37:58,040 --> 00:38:02,239
Speaker 1: still do, and this year on what April one, all

632
00:38:02,320 --> 00:38:04,720
Speaker 1: you gals are going to be out there on Fifth

633
00:38:04,719 --> 00:38:07,600
Speaker 1: Avenue and right in the middle of Easter Bred. You're

634
00:38:07,640 --> 00:38:10,520
Speaker 1: all gonna light up at once and it'll be called

635
00:38:10,680 --> 00:38:13,080
Speaker 1: we'll call it no, I don't know, just thinking off

636
00:38:13,120 --> 00:38:16,759
Speaker 1: top of my head, the Torches of Freedom campaign, and

637
00:38:16,800 --> 00:38:20,120
Speaker 1: it will you will put women on the map. And

638
00:38:20,160 --> 00:38:22,799
Speaker 1: the women said, let's do this. Yeah he did. He did.

639
00:38:22,840 --> 00:38:25,879
Speaker 1: He literally cast them from an agency and I think

640
00:38:25,880 --> 00:38:28,120
Speaker 1: he said he wanted to like, not too good looking,

641
00:38:28,120 --> 00:38:30,080
Speaker 1: because we don't want to give ourselves away, but I

642
00:38:30,080 --> 00:38:32,920
Speaker 1: still want some good looking Broad's right. They can't be

643
00:38:33,040 --> 00:38:36,040
Speaker 1: dogs or anything, you know what I mean. That was Bernie.

644
00:38:36,360 --> 00:38:41,480
Speaker 1: That was Bernie saying that. That was Edward g. Robinson. Yeah, no, dogs,

645
00:38:42,400 --> 00:38:45,080
Speaker 1: don't even think about it too pretty, not pretty enough?

646
00:38:45,360 --> 00:38:50,040
Speaker 1: Just right, stop boyting my time. That's a lot of

647
00:38:50,080 --> 00:38:55,439
Speaker 1: Evergy Robinson. So he can cocted this Torches of Freedom Bred.

648
00:38:55,520 --> 00:38:57,480
Speaker 1: He he of course, like he always had the media

649
00:38:57,520 --> 00:38:59,480
Speaker 1: in his hip pocket. He leaked it, said you know

650
00:38:59,480 --> 00:39:01,640
Speaker 1: what I heard. I heard there's some women that are

651
00:39:01,640 --> 00:39:05,080
Speaker 1: gonna like smoke in public. You know what that means?

652
00:39:13,000 --> 00:39:17,359
Speaker 1: You're so lucky. This is an audio podcast. I learned

653
00:39:17,360 --> 00:39:20,640
Speaker 1: that when I was like nine. That's literally the safest

654
00:39:20,680 --> 00:39:23,320
Speaker 1: way to portray I don't know if that's necessarily true.

655
00:39:25,120 --> 00:39:27,439
Speaker 1: You just took all the heat off of me, better

656
00:39:27,480 --> 00:39:31,480
Speaker 1: than saying poke, you guys are gonna leave tonight and

657
00:39:31,520 --> 00:39:35,040
Speaker 1: be like, Josh is great for that suck. Yeah, he's edgy.

658
00:39:35,120 --> 00:39:38,600
Speaker 1: I didn't think he was that dirty. His beard makes

659
00:39:38,640 --> 00:39:42,719
Speaker 1: him seem so al right, So that was prong one,

660
00:39:42,920 --> 00:39:46,320
Speaker 1: and it was a huge hit. Yeah, the international press,

661
00:39:46,400 --> 00:39:49,960
Speaker 1: they were like papers in Paris, France writing about these women.

662
00:39:50,440 --> 00:39:53,200
Speaker 1: Well in France they all smoked all the time, probably

663
00:39:53,200 --> 00:39:55,840
Speaker 1: not embarrassed. But international press picked this up and it

664
00:39:55,920 --> 00:39:58,520
Speaker 1: was a it was a big thing all over the world. Yeah,

665
00:39:58,560 --> 00:40:01,120
Speaker 1: these these women are smoking. And now in the press

666
00:40:01,120 --> 00:40:06,160
Speaker 1: it's equated with women's rights. So yes, that came later,

667
00:40:06,239 --> 00:40:09,240
Speaker 1: but yes, basically the same sentiment. Right, So this idea

668
00:40:09,400 --> 00:40:13,640
Speaker 1: was now, if you oppose women smoking, you overtly opposed

669
00:40:13,760 --> 00:40:16,920
Speaker 1: women's rights. The gauntlet had been laid down in secret

670
00:40:17,120 --> 00:40:20,040
Speaker 1: by Edward Burnet's right. So, like Chuck says, that was

671
00:40:20,080 --> 00:40:24,400
Speaker 1: just wronged. One prong too, was he was a research animal.

672
00:40:24,520 --> 00:40:27,520
Speaker 1: He made us look like human garbage as far as

673
00:40:27,560 --> 00:40:32,120
Speaker 1: research goes, right. This guy put everything he had into research,

674
00:40:32,360 --> 00:40:35,279
Speaker 1: and he figured out that, um, there were a lot

675
00:40:35,400 --> 00:40:39,279
Speaker 1: of problems men had with women smoking. And so we

676
00:40:39,360 --> 00:40:42,400
Speaker 1: hired a nurse to go around the country to teach

677
00:40:42,440 --> 00:40:46,359
Speaker 1: women to smoke better, because who else would you hire

678
00:40:46,440 --> 00:40:48,920
Speaker 1: but a nurse. Yeah, well that's who people trust. I mean,

679
00:40:48,960 --> 00:40:52,520
Speaker 1: if you're gonna learn about smoking, you're learning from a nurse, right,

680
00:40:52,600 --> 00:40:55,399
Speaker 1: That's where everybody here learned to smoke. So her name

681
00:40:55,440 --> 00:40:58,000
Speaker 1: was Florence Lindon. She was a former actress and nurse.

682
00:40:58,400 --> 00:41:00,719
Speaker 1: And so she went around to like the Society of

683
00:41:00,760 --> 00:41:03,600
Speaker 1: New York State Women and garden clubs and all these

684
00:41:03,640 --> 00:41:07,880
Speaker 1: things to teach etiquette smoking to not annoy your husband's

685
00:41:08,400 --> 00:41:11,600
Speaker 1: and they actually he actually did research and uh some

686
00:41:11,719 --> 00:41:15,359
Speaker 1: polling to find out what really annoys you about when

687
00:41:15,360 --> 00:41:19,080
Speaker 1: your wife or girlfriend smokes. And there are some real

688
00:41:19,120 --> 00:41:23,560
Speaker 1: answers this is not made up, pet peeves. Number one

689
00:41:24,160 --> 00:41:28,080
Speaker 1: is the messy way they opened the packages, which apparently

690
00:41:28,080 --> 00:41:32,600
Speaker 1: it was like with their teeth. They're really bugs me.

691
00:41:36,200 --> 00:41:40,480
Speaker 1: Number two was the affected mannerisms. How you smoke, it's

692
00:41:40,480 --> 00:41:47,520
Speaker 1: all like a showy and stuff like this. Andrew Dice

693
00:41:47,560 --> 00:41:52,880
Speaker 1: Clay Bernez invented that. He made Andrew Dice Clay's career

694
00:41:54,120 --> 00:41:56,759
Speaker 1: Number three puffing like a steam engine. There's just too

695
00:41:56,840 --> 00:42:01,320
Speaker 1: much smoke when you're smoking. Like hot boxing. Hot boxing

696
00:42:01,360 --> 00:42:12,400
Speaker 1: is different. I went to college. Uh. Number four was

697
00:42:13,480 --> 00:42:16,360
Speaker 1: lipstick smears. You smoke and you get like that lipstick

698
00:42:16,400 --> 00:42:18,800
Speaker 1: I make you wear gets all over that cigarette filter.

699
00:42:20,000 --> 00:42:21,719
Speaker 1: It was really annoying. I don't want to see it

700
00:42:21,760 --> 00:42:26,480
Speaker 1: in the ashtray. No, no, it's not funny. So those

701
00:42:26,520 --> 00:42:29,920
Speaker 1: were literally the feedback. They also actually because I figured

702
00:42:29,960 --> 00:42:31,319
Speaker 1: they had to. They had to make it equal. So

703
00:42:31,360 --> 00:42:33,759
Speaker 1: they had said, what annoys you women when you're men

704
00:42:33,840 --> 00:42:36,200
Speaker 1: smoke and at the end of the serious be like

705
00:42:36,239 --> 00:42:38,480
Speaker 1: oh yeah, yeah, yeah, wait, wait, hold on, sure, you

706
00:42:38,560 --> 00:42:40,600
Speaker 1: gotta ask you two and they would find out yeah,

707
00:42:40,640 --> 00:42:43,040
Speaker 1: and that was when you put your men put their

708
00:42:43,080 --> 00:42:47,480
Speaker 1: cigarettes out on their dinner plate. It was number one.

709
00:42:47,960 --> 00:42:50,840
Speaker 1: And number two was when they are just smoking and

710
00:42:50,840 --> 00:42:52,680
Speaker 1: they just run it under the faucet and just drop

711
00:42:52,760 --> 00:42:56,760
Speaker 1: it in the sink and leaf but but miss Linden

712
00:42:57,239 --> 00:43:01,439
Speaker 1: equal opportunity, sexist. She taught every one that, um, if

713
00:43:01,560 --> 00:43:06,680
Speaker 1: you are smoking in bed, you should use a closed ashtray,

714
00:43:06,880 --> 00:43:11,799
Speaker 1: all of us. It's just smart. That's proble number two.

715
00:43:11,880 --> 00:43:15,000
Speaker 1: Prong number three was uh. He did research again and

716
00:43:15,040 --> 00:43:18,720
Speaker 1: found out did some surveys that women didn't like Lucky

717
00:43:18,800 --> 00:43:22,040
Speaker 1: Strike green the color of the package. It just it

718
00:43:22,080 --> 00:43:23,840
Speaker 1: wasn't the color of the day. It didn't match anything

719
00:43:23,840 --> 00:43:26,440
Speaker 1: they wore, so they didn't want to carry around the cigarettes.

720
00:43:26,680 --> 00:43:30,080
Speaker 1: So what did he do? He made green fashionable, Like

721
00:43:30,120 --> 00:43:34,719
Speaker 1: basically single handedly, he threw green balls. He made sure

722
00:43:34,760 --> 00:43:37,239
Speaker 1: that all the department stores had like green gowns in

723
00:43:37,280 --> 00:43:39,760
Speaker 1: their windows. And now all of a sudden, Lucky Strike

724
00:43:39,840 --> 00:43:43,000
Speaker 1: green was the color of the season thanks to n

725
00:43:44,880 --> 00:43:49,400
Speaker 1: to sell cigarettes, and it was totally incompletely successful. Falk

726
00:43:49,400 --> 00:43:52,040
Speaker 1: Horn Leghorn like went to sleep every night on a

727
00:43:52,080 --> 00:43:56,400
Speaker 1: bed of money, and ever Berne's hump grew three times.

728
00:43:59,680 --> 00:44:02,560
Speaker 1: All right, wrong, I'm sorry not to wrong. Another another

729
00:44:02,600 --> 00:44:05,719
Speaker 1: cut from the album Bacon for Breakfast. Anyone here eat

730
00:44:05,760 --> 00:44:10,520
Speaker 1: bacon this morning? You want to know something. Bacon was

731
00:44:10,560 --> 00:44:15,400
Speaker 1: not a breakfast food until Edward Bernese came along. Serious.

732
00:44:15,480 --> 00:44:20,960
Speaker 1: I know, right for bacon, I feel so bad for

733
00:44:21,000 --> 00:44:22,719
Speaker 1: that part of the pig. We just ate it a

734
00:44:22,880 --> 00:44:27,440
Speaker 1: lunch and dinner. Bernese came along because he was hired

735
00:44:27,440 --> 00:44:30,960
Speaker 1: by the beach nut packing company who made bacon. And

736
00:44:31,000 --> 00:44:33,600
Speaker 1: they said, we're just a lot of bacon for lunch

737
00:44:33,640 --> 00:44:35,879
Speaker 1: and dinner. But no, yeah, it sure would be nice

738
00:44:35,880 --> 00:44:38,040
Speaker 1: to sell it for breakfast. What can you do for me?

739
00:44:38,120 --> 00:44:40,840
Speaker 1: I have a big giant check and it been And

740
00:44:40,920 --> 00:44:44,440
Speaker 1: he said, let's see who do people listen to when

741
00:44:44,480 --> 00:44:49,799
Speaker 1: they're thinking about their time. Doctors. Sure, if I write

742
00:44:49,800 --> 00:44:52,080
Speaker 1: a big enough check, I could co opt the doctor.

743
00:44:52,360 --> 00:44:54,520
Speaker 1: And he did. He found a doctor who wrote a

744
00:44:54,560 --> 00:44:58,760
Speaker 1: study saying we should all start eating hearty breakfasts featuring

745
00:44:58,840 --> 00:45:03,080
Speaker 1: bacon and and burns. Took the study and forward it

746
00:45:03,120 --> 00:45:05,799
Speaker 1: to other doctors who were like, yeah, we subscribe to

747
00:45:05,880 --> 00:45:10,640
Speaker 1: her mentality. Let's follow this guy's advice. They started. He's yeah,

748
00:45:10,920 --> 00:45:15,640
Speaker 1: but he included a sample of bacon to sweeten beechnut bacon,

749
00:45:16,480 --> 00:45:22,000
Speaker 1: and all of a sudden, doctors are like, by the way, yeah,

750
00:45:22,200 --> 00:45:26,160
Speaker 1: you should be any more bacon for breakfast because breakfast

751
00:45:26,200 --> 00:45:28,080
Speaker 1: at the time, like everyone seeing mad Man, It was

752
00:45:28,160 --> 00:45:30,960
Speaker 1: like a piece of dry toast coffee and a cigarette

753
00:45:31,520 --> 00:45:34,200
Speaker 1: that was breakfast. The big hearty breakfast didn't come along

754
00:45:34,440 --> 00:45:37,880
Speaker 1: until Edward Burne made it so, and supposedly he invented

755
00:45:38,560 --> 00:45:42,120
Speaker 1: the expression a meal that sticks to your ribs. Evil genius,

756
00:45:42,320 --> 00:45:46,720
Speaker 1: evil genius. So bacon to clap for it. You're about

757
00:45:46,719 --> 00:45:50,880
Speaker 1: to feel bad for clapping for Edward Burns because this

758
00:45:50,960 --> 00:45:55,160
Speaker 1: is about where Bern's career takes a really dark turn,

759
00:45:55,400 --> 00:46:00,600
Speaker 1: a dark and successful turn. So we should we go

760
00:46:00,640 --> 00:46:03,960
Speaker 1: on the way back machine again? Yeah? This time? This time, everybody,

761
00:46:04,000 --> 00:46:08,839
Speaker 1: we're going to Jamaica. Yeah, eighteen seventy, We're going way back. Yeah.

762
00:46:08,840 --> 00:46:11,920
Speaker 1: There's a dude named Lorenzo dal Baker, and he was

763
00:46:12,000 --> 00:46:14,759
Speaker 1: the skipper of a ship called the Telegraph, and he

764
00:46:14,840 --> 00:46:18,480
Speaker 1: showed up in Jamaica one day because he wanted some rum,

765
00:46:18,480 --> 00:46:21,000
Speaker 1: which is pretty smart to do when you're in Jamaica

766
00:46:21,000 --> 00:46:23,520
Speaker 1: in eighteen seventy what else is there to do? And

767
00:46:23,520 --> 00:46:25,959
Speaker 1: while he's sitting there at the bar drinking, some guy

768
00:46:26,040 --> 00:46:29,480
Speaker 1: comes up and says, you want some bananas, I've got

769
00:46:29,480 --> 00:46:32,640
Speaker 1: a bunch for twenty five cents. A bunch right, A

770
00:46:32,719 --> 00:46:35,279
Speaker 1: hundred and sixty I think, is what he bought. Yeah,

771
00:46:35,280 --> 00:46:37,880
Speaker 1: he said that that's a heck of a price for bananas,

772
00:46:38,000 --> 00:46:41,160
Speaker 1: because I'm pretty drunk. Take a bunch of bananas. We

773
00:46:41,200 --> 00:46:42,800
Speaker 1: don't have it. Like he was from Boston. He's like,

774
00:46:42,840 --> 00:46:44,320
Speaker 1: we don't have a lot of bananas in Boston. I

775
00:46:44,320 --> 00:46:45,960
Speaker 1: don't know if you know that. I bet I could

776
00:46:45,960 --> 00:46:48,000
Speaker 1: sell these for a lot of dough And he did.

777
00:46:48,120 --> 00:46:52,120
Speaker 1: In eighteen seventy he was selling, reselling these bananas for

778
00:46:52,239 --> 00:46:54,360
Speaker 1: up to three dollars and twenty five cents a bunch.

779
00:46:54,760 --> 00:46:56,480
Speaker 1: It's a lot of money. Back then, there's a lot.

780
00:46:56,520 --> 00:46:59,720
Speaker 1: He bought like half of the US probably with this post.

781
00:47:01,840 --> 00:47:03,880
Speaker 1: We we failed to go figure out how much that

782
00:47:04,040 --> 00:47:05,600
Speaker 1: is and ten eight dollars, but it was a lot.

783
00:47:05,680 --> 00:47:09,000
Speaker 1: Believe us, someone out there is checking there on that website.

784
00:47:09,200 --> 00:47:13,520
Speaker 1: It's that guy. So it worked out really well for

785
00:47:13,640 --> 00:47:16,920
Speaker 1: Lorenzo dal Baker, and by five he had eleven ships

786
00:47:17,000 --> 00:47:20,600
Speaker 1: flying under the banner of the Boston Fruit Company. They

787
00:47:20,600 --> 00:47:23,920
Speaker 1: would they were bringing in ten million bunches of bananas

788
00:47:24,200 --> 00:47:27,680
Speaker 1: a year. At this point they became United Fruit and

789
00:47:27,719 --> 00:47:31,560
Speaker 1: eventually became Taquida Banana, which we all enjoyed today. Right

790
00:47:31,760 --> 00:47:34,239
Speaker 1: still today, there are a couple of os like, oh

791
00:47:34,360 --> 00:47:39,239
Speaker 1: my god, not taquita. That's my favorite banana. I can't

792
00:47:39,239 --> 00:47:41,480
Speaker 1: eat any of that other crap. It's kind of be taquita.

793
00:47:42,400 --> 00:47:45,480
Speaker 1: It's the only banana. So everything's going very very well

794
00:47:45,560 --> 00:47:49,640
Speaker 1: for United Fruit UM and by nineteen forty they basically

795
00:47:49,719 --> 00:47:53,360
Speaker 1: owned a number of countries. In fact, the term Banana

796
00:47:53,400 --> 00:47:57,200
Speaker 1: Republic came from this um, this idea that United Fruit

797
00:47:57,640 --> 00:48:01,040
Speaker 1: ran the economy and essentially the government mint of countries

798
00:48:01,040 --> 00:48:05,160
Speaker 1: in Latin America, including Guatemala. And by nineteen forty, a

799
00:48:05,239 --> 00:48:08,680
Speaker 1: guy named Sam's Murray, who was known as Sam the

800
00:48:08,719 --> 00:48:12,239
Speaker 1: Banana Man, was running United Fruit. The best we can

801
00:48:12,280 --> 00:48:14,719
Speaker 1: figure is that he he had to have gotten that

802
00:48:14,800 --> 00:48:17,400
Speaker 1: name after he worked there. I don't know that necessarily true.

803
00:48:18,160 --> 00:48:21,000
Speaker 1: He like literally could have been born to become the

804
00:48:21,040 --> 00:48:23,880
Speaker 1: head of the United Fruit. Like I think about it.

805
00:48:23,920 --> 00:48:27,000
Speaker 1: If you were interviewing people, wouldn't you like give a

806
00:48:27,040 --> 00:48:32,000
Speaker 1: second look to the guy named Sam the Banana Man company,

807
00:48:32,080 --> 00:48:35,200
Speaker 1: Sam the Banana Man, Oh, I like, I gotta say, sir,

808
00:48:35,680 --> 00:48:40,680
Speaker 1: you've got a leg up. So SAMSA. Murray became the

809
00:48:40,719 --> 00:48:43,799
Speaker 1: head of United Fruit and they were selling tons of

810
00:48:43,800 --> 00:48:46,560
Speaker 1: bananas at this point. But it wasn't enough. It's never enough,

811
00:48:47,120 --> 00:48:49,920
Speaker 1: and so they controlled, like Josh had, much of Central

812
00:48:49,920 --> 00:48:53,279
Speaker 1: America owned all their bananas, and they weren't getting a

813
00:48:53,280 --> 00:48:54,960
Speaker 1: lot in return. Let's be honest, you know it works,

814
00:48:55,440 --> 00:48:57,919
Speaker 1: and he said, Mr Berne would like to some more bananas.

815
00:48:58,120 --> 00:49:01,279
Speaker 1: I'm Sam the banana man after are all. I can't

816
00:49:01,320 --> 00:49:05,640
Speaker 1: lose that name. That would be embarrassing. So how can

817
00:49:05,640 --> 00:49:11,520
Speaker 1: you help us? Bernice? Yeah, he said, Okay, I got it.

818
00:49:11,560 --> 00:49:14,200
Speaker 1: I got it, I got it, I got it. Hold on,

819
00:49:14,200 --> 00:49:17,399
Speaker 1: I'm still thinking. Do you see my prongs program? Yeah?

820
00:49:17,640 --> 00:49:21,160
Speaker 1: Have you heard about my prongs? Uh? So Berne says,

821
00:49:21,560 --> 00:49:25,319
Speaker 1: I think we should try to make bananas appear healthy.

822
00:49:25,520 --> 00:49:27,680
Speaker 1: Maybe we'll sell them as like kind of a health food,

823
00:49:28,200 --> 00:49:32,840
Speaker 1: which they're not at all. Actually, that's not true. Banana's

824
00:49:33,719 --> 00:49:36,520
Speaker 1: completely healthy. No, that's not true. That's actually Bernie's at

825
00:49:36,560 --> 00:49:40,840
Speaker 1: work right before. You're very eye. No, bananas are healthy.

826
00:49:41,040 --> 00:49:45,440
Speaker 1: You're being coy, Bernice, he was. That was like the

827
00:49:45,480 --> 00:49:50,320
Speaker 1: one honest thing he did. Actually, so, branana's aren't healthy.

828
00:49:50,760 --> 00:49:55,759
Speaker 1: Look it up. That was wrong. One. I don't know

829
00:49:55,760 --> 00:49:57,600
Speaker 1: if I can account that as a prong. That's a

830
00:49:57,600 --> 00:50:01,720
Speaker 1: prong broaking something that's peyton the unhealthy and and saying

831
00:50:01,719 --> 00:50:05,200
Speaker 1: it's healthy. That's a prong prong number two. He said,

832
00:50:05,239 --> 00:50:07,040
Speaker 1: you know what we need to do. I'm gonna go

833
00:50:07,120 --> 00:50:16,120
Speaker 1: on a banana assault in this country, full front old banana.

834
00:50:17,719 --> 00:50:21,000
Speaker 1: I saw that movie, yeah, and the sequel it was

835
00:50:22,719 --> 00:50:26,680
Speaker 1: it's very dirty. He said, let's get bananas. I want

836
00:50:26,719 --> 00:50:28,759
Speaker 1: him in hotels. I want him in hotel lobbies. I

837
00:50:28,800 --> 00:50:30,840
Speaker 1: want him in h Y M C A s. I

838
00:50:30,880 --> 00:50:33,719
Speaker 1: want him on on trains. I want him in airports.

839
00:50:34,200 --> 00:50:37,920
Speaker 1: I want him in why boy scout rooms all across

840
00:50:37,960 --> 00:50:45,520
Speaker 1: the country. I want to wait, wait in a what room?

841
00:50:45,560 --> 00:50:48,520
Speaker 1: In a boy scout room? You wrote this and it

842
00:50:48,600 --> 00:50:51,680
Speaker 1: says boy scout and it doesn't say boy scout room anywhere.

843
00:50:51,760 --> 00:50:54,719
Speaker 1: I think you're having a seizure or something. I want

844
00:50:54,800 --> 00:50:57,640
Speaker 1: him in movie studios. I want him at Palm Beach.

845
00:50:57,880 --> 00:51:00,960
Speaker 1: I want him at resorts. Bananas are everywhere, and people like,

846
00:51:01,120 --> 00:51:04,359
Speaker 1: have you noticed there's bananas like all over the place. Yeah,

847
00:51:04,840 --> 00:51:08,560
Speaker 1: like movie studios, like I should be eating a little bit. Well,

848
00:51:08,600 --> 00:51:12,399
Speaker 1: I hear they're very healthy, so maybe you should eat

849
00:51:12,400 --> 00:51:20,440
Speaker 1: a bunch of bananas right now. I'll watch That was wrong, man.

850
00:51:22,360 --> 00:51:30,239
Speaker 1: I love Chicago. Yeah, for real. Detroit was just like,

851
00:51:30,320 --> 00:51:36,200
Speaker 1: I don't get it. Well, now we can't release this show.

852
00:51:37,800 --> 00:51:40,440
Speaker 1: We can we can edit that part Alright, guys, we'll

853
00:51:40,480 --> 00:51:45,799
Speaker 1: lose all four hundred of our Detroit fans. So those

854
00:51:45,880 --> 00:51:50,400
Speaker 1: wrong two prong to wrong three is he said, I

855
00:51:50,440 --> 00:51:52,880
Speaker 1: think what we can do to sell more bananas. I

856
00:51:52,880 --> 00:51:55,839
Speaker 1: think people had a connection to where bananas came from.

857
00:51:55,880 --> 00:51:58,160
Speaker 1: They would be psyched about it, kind of like later

858
00:51:58,200 --> 00:52:01,040
Speaker 1: with the Chakia banana lady. It's like, hey, that's kind

859
00:52:01,040 --> 00:52:03,640
Speaker 1: of cool. Look at her, she's wearing bananas on her head. Right,

860
00:52:04,560 --> 00:52:09,160
Speaker 1: she's a weirdo. So he set up one of his fronts,

861
00:52:09,200 --> 00:52:11,399
Speaker 1: which he often did. Yeah, he would. He would pay

862
00:52:11,440 --> 00:52:15,200
Speaker 1: professionals to put out an opinion that was prescribed by

863
00:52:15,280 --> 00:52:17,759
Speaker 1: him that jibe with what he wanted to say. And

864
00:52:18,000 --> 00:52:20,880
Speaker 1: in this case, it was called the the Middle America

865
00:52:21,000 --> 00:52:24,640
Speaker 1: Information Bureau. She had nothing to do with the Midwest. Sorry,

866
00:52:25,200 --> 00:52:27,319
Speaker 1: he was talking about Latin America. I don't know why

867
00:52:27,320 --> 00:52:29,720
Speaker 1: he called it that, but he did. So. The Middle

868
00:52:29,719 --> 00:52:33,960
Speaker 1: America Information Bureau was a a Chiquita been a Chiquita

869
00:52:34,080 --> 00:52:37,680
Speaker 1: backed well, United Fruit backed think tank, and the whole

870
00:52:37,719 --> 00:52:40,680
Speaker 1: thing that they did was put out press releases about

871
00:52:40,680 --> 00:52:43,840
Speaker 1: how awesome Latin America was and how when you ate

872
00:52:43,840 --> 00:52:46,759
Speaker 1: a banana on your lunch break, you could basically, now

873
00:52:46,760 --> 00:52:49,279
Speaker 1: that you know about Latin America, take a little mini

874
00:52:49,360 --> 00:52:53,120
Speaker 1: vacation to the tropics because you know about Latin America.

875
00:52:53,239 --> 00:52:55,880
Speaker 1: Because the Middle America Information Bureau has been putting out

876
00:52:55,880 --> 00:52:58,680
Speaker 1: press releases to the newspapers, which are now printing them

877
00:52:58,880 --> 00:53:02,240
Speaker 1: because newspapers could not have cared less apparently at the time,

878
00:53:02,719 --> 00:53:07,279
Speaker 1: so they would print banana related stuff. So this is great,

879
00:53:07,320 --> 00:53:10,160
Speaker 1: This is working really well. The banana assault full frontal

880
00:53:10,239 --> 00:53:13,880
Speaker 1: banana assault was working great. People are eating bananas and

881
00:53:13,920 --> 00:53:16,799
Speaker 1: really being we're supporting this economy down there. We're like

882
00:53:16,840 --> 00:53:20,880
Speaker 1: feeding families but eating their bananas. Not true because and

883
00:53:20,920 --> 00:53:22,759
Speaker 1: have you seen the lady who wears other fruit? I

884
00:53:22,840 --> 00:53:25,880
Speaker 1: love that lady. What was going on was there was

885
00:53:25,920 --> 00:53:28,439
Speaker 1: a dictator in Guatemala, which is where they were getting

886
00:53:28,440 --> 00:53:30,520
Speaker 1: a lot of bananas at the time, and a United

887
00:53:30,560 --> 00:53:34,960
Speaker 1: Fruit ally named Jorge Ubiko, and uh he was I

888
00:53:34,960 --> 00:53:37,200
Speaker 1: feel like you should say that in your Italian accent.

889
00:53:37,280 --> 00:53:41,400
Speaker 1: For some reason, it doesn't make sense, but hey would

890
00:53:41,680 --> 00:53:45,520
Speaker 1: know it would be cool. It doesn't work. Sorry everybody,

891
00:53:45,840 --> 00:53:48,600
Speaker 1: Well that was Latin flavored at least, right, Oh yeah, no,

892
00:53:48,719 --> 00:53:52,359
Speaker 1: that was good. But Italian man, I'm like a yo

893
00:53:52,440 --> 00:53:56,600
Speaker 1: yo with you. So he was in the uh. Joge

894
00:53:56,760 --> 00:53:59,840
Speaker 1: Ubico was clearly in the pocket of United Fruit because

895
00:54:00,040 --> 00:54:01,600
Speaker 1: just getting kicked backs, and he was like, yeah, man,

896
00:54:01,640 --> 00:54:04,480
Speaker 1: come to my country, give me some dough. Who cares

897
00:54:04,480 --> 00:54:07,600
Speaker 1: about all the people. They're just beons own all our land,

898
00:54:07,680 --> 00:54:10,960
Speaker 1: and just give me some dough. And he was basically, well,

899
00:54:10,960 --> 00:54:13,800
Speaker 1: I'm not overthrown. He was taken out by popular vote.

900
00:54:14,040 --> 00:54:16,480
Speaker 1: I think it was actually overthrown and then they held

901
00:54:16,480 --> 00:54:19,560
Speaker 1: a popular Yeah, so he was like you're out of here,

902
00:54:19,560 --> 00:54:23,319
Speaker 1: pal at gunpoint basically. But the guy who came in

903
00:54:23,400 --> 00:54:28,560
Speaker 1: after him was elected democratically and one eighty five of

904
00:54:28,560 --> 00:54:31,480
Speaker 1: the popular vote, which is I don't think it's probably

905
00:54:31,480 --> 00:54:35,399
Speaker 1: ever happened legitimately in any kind of democratic election. He's

906
00:54:35,400 --> 00:54:39,239
Speaker 1: a very beloved man named Juan Jose are Evoldo, right,

907
00:54:39,840 --> 00:54:44,080
Speaker 1: and uh, he was a leftist. He definitely thought that.

908
00:54:44,400 --> 00:54:47,040
Speaker 1: One of one of his principal ideas was that he

909
00:54:47,120 --> 00:54:50,960
Speaker 1: wanted to be able to create internal competition to United

910
00:54:51,040 --> 00:54:54,839
Speaker 1: Fruit among Guatemalan farmers. His idea was, this is our land,

911
00:54:55,040 --> 00:54:58,080
Speaker 1: these are bananas, this is our population. We should be

912
00:54:58,120 --> 00:55:00,400
Speaker 1: able to make money off of these bananas. Like United

913
00:55:00,440 --> 00:55:04,440
Speaker 1: Fruit is so United Fruit, you can stay, but we're

914
00:55:04,440 --> 00:55:06,920
Speaker 1: gonna treat our people better from now on, and we're

915
00:55:06,960 --> 00:55:10,799
Speaker 1: gonna actually subtract some of your wealth by doing that.

916
00:55:11,239 --> 00:55:13,440
Speaker 1: United Fruit didn't like that at all. No, they didn't.

917
00:55:13,560 --> 00:55:15,360
Speaker 1: One of the first things he did was they you know,

918
00:55:15,560 --> 00:55:17,880
Speaker 1: United Fruit owned all this land, this fallow land that

919
00:55:17,960 --> 00:55:20,560
Speaker 1: wasn't even being used. And he said, you know what,

920
00:55:20,640 --> 00:55:23,080
Speaker 1: you bought this land from us for three dollars an acre.

921
00:55:23,600 --> 00:55:25,479
Speaker 1: I'd like to buy it back for the three dollars

922
00:55:25,520 --> 00:55:28,360
Speaker 1: an acre. I see your tax return says three dollars

923
00:55:28,360 --> 00:55:30,799
Speaker 1: an acre. So let's just do that the United Fruits.

924
00:55:30,840 --> 00:55:33,640
Speaker 1: Actually it's more like seventy five dollars an acre now,

925
00:55:34,120 --> 00:55:36,200
Speaker 1: just out of the blue. Yeah, so let's let's just

926
00:55:36,320 --> 00:55:38,200
Speaker 1: up the price on you. But he was able to

927
00:55:38,200 --> 00:55:39,799
Speaker 1: get a lot of the land back. He was able

928
00:55:39,840 --> 00:55:42,960
Speaker 1: to build some roads through the country and actually provide

929
00:55:43,000 --> 00:55:48,319
Speaker 1: competition to the United Fruit, which would become Chida, which

930
00:55:48,360 --> 00:55:50,400
Speaker 1: was not a good thing. No, United Fruit was like,

931
00:55:50,480 --> 00:55:54,000
Speaker 1: this is a really, really, really big deal. We've had

932
00:55:54,400 --> 00:55:58,160
Speaker 1: total control over this country for half a century at least.

933
00:55:58,600 --> 00:56:01,080
Speaker 1: And um, this guy comes long and now he's stealing

934
00:56:01,200 --> 00:56:05,120
Speaker 1: our land that we stole. No, it's not okay, it's

935
00:56:05,160 --> 00:56:07,640
Speaker 1: not all right. So they went to their friends at

936
00:56:07,680 --> 00:56:11,640
Speaker 1: the CIA and Edward Burnets and said, guys, what can

937
00:56:11,680 --> 00:56:14,280
Speaker 1: you do? And they talked to the right guy because

938
00:56:14,360 --> 00:56:24,960
Speaker 1: Edward Burnet's said, let's just overthrow the government. And they did. Yeah,

939
00:56:25,280 --> 00:56:28,080
Speaker 1: they literally overthrew the government. And he thought, the first

940
00:56:28,080 --> 00:56:29,359
Speaker 1: thing we have to do is we have to get

941
00:56:29,400 --> 00:56:32,080
Speaker 1: the American people behind this, because you just can't overthrow

942
00:56:32,080 --> 00:56:34,719
Speaker 1: a government without the people being behind it. So let

943
00:56:34,760 --> 00:56:37,680
Speaker 1: me think about this. Um, aren't there a lot of

944
00:56:37,719 --> 00:56:41,440
Speaker 1: communists and Guatemala? Oh yeah, and wait, wait is in

945
00:56:41,560 --> 00:56:44,680
Speaker 1: the Soviet Union communists? We hate those guys. Yeah, the

946
00:56:44,760 --> 00:56:48,319
Speaker 1: Red Scare. And everyone's like, well, there really are no

947
00:56:48,320 --> 00:56:51,600
Speaker 1: communists in Guatemala actually, and he said, well nobody knows that.

948
00:56:53,120 --> 00:56:55,239
Speaker 1: So let's get all my friends in the magazine and

949
00:56:55,239 --> 00:56:58,520
Speaker 1: put a newspaper business to write a story about the

950
00:56:58,560 --> 00:57:02,040
Speaker 1: brewing crisis in Guatemala. Right. So, so they're right at

951
00:57:02,080 --> 00:57:06,760
Speaker 1: our door, they're just below Mexico, right, Yeah, in Texas.

952
00:57:06,880 --> 00:57:12,520
Speaker 1: Everybody Texas. So this Middle America information bureau goes from

953
00:57:12,520 --> 00:57:15,480
Speaker 1: putting out press releases about how wonderful bananas are to

954
00:57:15,600 --> 00:57:22,040
Speaker 1: the brewing Soviet crisis and Guatemala and the newspapers listened.

955
00:57:22,840 --> 00:57:25,600
Speaker 1: They started reporting on this, and it became a really

956
00:57:25,680 --> 00:57:28,280
Speaker 1: big deal that there was a Soviet threat in our

957
00:57:28,280 --> 00:57:34,640
Speaker 1: backyard just below Texas. Again, and um, the American public

958
00:57:34,640 --> 00:57:36,680
Speaker 1: got on board, basically. Yeah. So once he had the

959
00:57:36,680 --> 00:57:40,080
Speaker 1: American public support, he got in touch with a former

960
00:57:40,640 --> 00:57:44,720
Speaker 1: Lieutenant Colonel uh from the U. S Army living in exile,

961
00:57:45,080 --> 00:57:47,600
Speaker 1: and said, why don't you get some CIA buddies together

962
00:57:47,960 --> 00:57:50,840
Speaker 1: and let's cross the border from Honduras with a couple

963
00:57:50,880 --> 00:57:53,200
Speaker 1: of hundred men that are well trained, and let's call

964
00:57:53,200 --> 00:57:56,200
Speaker 1: it the Army of Liberation and let's overthrow the government.

965
00:57:56,520 --> 00:58:00,640
Speaker 1: And that's what he did, plunging Guatemala into a decades

966
00:58:00,720 --> 00:58:07,880
Speaker 1: long civil war, including genocide. Yeah, that's the appropriate response

967
00:58:07,920 --> 00:58:11,160
Speaker 1: to that. So we said all this, and we said

968
00:58:11,200 --> 00:58:13,000
Speaker 1: that we were still living right smack tab in the

969
00:58:13,000 --> 00:58:17,520
Speaker 1: middle is hopefully all this seemed vaguely familiar to you, um,

970
00:58:17,600 --> 00:58:21,240
Speaker 1: and recently, I think in two thousand and eight, all

971
00:58:21,280 --> 00:58:24,520
Speaker 1: of this this idea um took on a new a

972
00:58:24,600 --> 00:58:28,240
Speaker 1: new name and and new momentum. Have you guys ever

973
00:58:28,240 --> 00:58:34,240
Speaker 1: heard of nudge politics anyone? People? So basically, nudge is

974
00:58:34,280 --> 00:58:36,280
Speaker 1: this new thing. It's the new name for all of this.

975
00:58:36,400 --> 00:58:40,000
Speaker 1: And it's the idea that people are stupid and that

976
00:58:40,040 --> 00:58:42,920
Speaker 1: you have to have elite people figuring out what the

977
00:58:42,960 --> 00:58:46,360
Speaker 1: best outcome is and then nudge people toward that outcome

978
00:58:46,520 --> 00:58:51,360
Speaker 1: without people understanding that they're being nudged. Sounds familiar, Yes,

979
00:58:51,400 --> 00:58:53,600
Speaker 1: it does. And as a matter of fact, this is

980
00:58:53,640 --> 00:58:58,960
Speaker 1: really recently under a presidential um executive order become policy

981
00:58:59,280 --> 00:59:03,240
Speaker 1: in the American government. And it seems kind of benign

982
00:59:03,320 --> 00:59:05,280
Speaker 1: a lot of it, right, Like I think the U.

983
00:59:05,400 --> 00:59:09,400
Speaker 1: S d A is using nudge to um. Like you'll

984
00:59:09,440 --> 00:59:12,000
Speaker 1: get a prompt sometimes if you're printing and you're you're

985
00:59:12,040 --> 00:59:14,160
Speaker 1: working at the U. S d A, and they'll say,

986
00:59:14,160 --> 00:59:17,720
Speaker 1: don't forget to change your printer preferences to double sided,

987
00:59:18,120 --> 00:59:21,840
Speaker 1: which everybody loves double side of printing. What's wrong with that? Nothing?

988
00:59:22,240 --> 00:59:26,400
Speaker 1: But beyond this kind of benign idea, um that nudge

989
00:59:26,480 --> 00:59:29,560
Speaker 1: or that that PR the idea of this hallucination of

990
00:59:29,600 --> 00:59:32,920
Speaker 1: democracy is harmless, or we can be nudged in the

991
00:59:33,040 --> 00:59:36,520
Speaker 1: right direction. Are two really important points, and one is

992
00:59:36,720 --> 00:59:40,640
Speaker 1: that the people in charge know what the best outcome is,

993
00:59:41,160 --> 00:59:45,000
Speaker 1: and the best outcome is often subjective, like we might

994
00:59:45,040 --> 00:59:47,160
Speaker 1: not think that the best outcome is the same as

995
00:59:47,200 --> 00:59:49,720
Speaker 1: the people who are deciding what the best outcome is.

996
00:59:50,000 --> 00:59:52,040
Speaker 1: The second one is that the people who get to

997
00:59:52,080 --> 00:59:54,800
Speaker 1: decide what the best outcome is has all of our

998
00:59:54,920 --> 00:59:58,680
Speaker 1: best interests in heart. That's not necessarily true either, So

999
00:59:58,960 --> 01:00:02,680
Speaker 1: you can easily go from two sided printing to know

1000
01:00:03,040 --> 01:00:06,160
Speaker 1: you need to decide that, um, the death penalty will

1001
01:00:06,200 --> 01:00:09,440
Speaker 1: never ever go away no matter what you think, or

1002
01:00:09,520 --> 01:00:11,600
Speaker 1: let's just make the the easiest thing, like you have

1003
01:00:11,640 --> 01:00:14,560
Speaker 1: to opt out of organ donation. We're not saying organ

1004
01:00:14,800 --> 01:00:17,520
Speaker 1: donation is bad, mind you. Yeah, we're not equating organ

1005
01:00:17,560 --> 01:00:21,080
Speaker 1: donation with death penalty right now, but things like out

1006
01:00:21,120 --> 01:00:23,840
Speaker 1: clauses like it's just included because it's the for the

1007
01:00:23,880 --> 01:00:26,480
Speaker 1: benefit of everybody. You can get a little slippery, you know,

1008
01:00:26,520 --> 01:00:28,800
Speaker 1: and a nudge becomes a little more like a shove

1009
01:00:29,240 --> 01:00:31,320
Speaker 1: when it's in the hands of the wrong person. You

1010
01:00:31,320 --> 01:00:36,160
Speaker 1: have to really be careful about. So that is well,

1011
01:00:36,560 --> 01:00:39,440
Speaker 1: here we go. Let's finish up with this, I'm not

1012
01:00:39,480 --> 01:00:43,280
Speaker 1: finish up. Here's more you would think after all of this,

1013
01:00:44,440 --> 01:00:49,120
Speaker 1: After Edward Burnet's uh sold us bacon as the healthy

1014
01:00:49,120 --> 01:00:51,720
Speaker 1: thing to eat for breakfast, and bananas is a healthy

1015
01:00:51,720 --> 01:00:55,400
Speaker 1: thing to eat all day long, and women should smoke cigarettes,

1016
01:00:55,760 --> 01:00:59,720
Speaker 1: and let's overthrow Guatemalada sell of fruit. He would have

1017
01:00:59,800 --> 01:01:03,520
Speaker 1: been in his hundreds on his deathbed and thought, you

1018
01:01:03,560 --> 01:01:06,280
Speaker 1: know what, I kind of regret some of the things

1019
01:01:06,360 --> 01:01:10,200
Speaker 1: I did in my career. Not true. He couldn't even

1020
01:01:10,240 --> 01:01:14,240
Speaker 1: look up. He was interviewed by a guy from the

1021
01:01:14,240 --> 01:01:16,840
Speaker 1: New York Times when he was one hundred years old,

1022
01:01:17,440 --> 01:01:21,320
Speaker 1: and he basically said, yeah, people are stupid dopes, and

1023
01:01:21,480 --> 01:01:23,800
Speaker 1: I stand by everything I did, and I had a

1024
01:01:23,800 --> 01:01:26,240
Speaker 1: pretty great career. As a matter of fact. His last

1025
01:01:26,240 --> 01:01:47,560
Speaker 1: words were, I tell them I said they were stupid.

1026
01:01:53,360 --> 01:01:57,320
Speaker 1: So that's Edward Burns. That's his career. And we're gonna

1027
01:01:57,360 --> 01:02:00,880
Speaker 1: finish out with a bit of a that we like

1028
01:02:01,000 --> 01:02:03,479
Speaker 1: to do a top ten list that is always only

1029
01:02:03,760 --> 01:02:07,240
Speaker 1: five or six because it's US. Some of the worst

1030
01:02:07,240 --> 01:02:10,760
Speaker 1: pr disasters in history, and we're gonna open up with

1031
01:02:10,800 --> 01:02:19,400
Speaker 1: one US Airways, not Delta. A few years ago, a

1032
01:02:19,480 --> 01:02:24,760
Speaker 1: young woman complained to uh, US Airways that her spring

1033
01:02:24,800 --> 01:02:29,920
Speaker 1: break was ruined, which, man, if you're in college, it's

1034
01:02:29,960 --> 01:02:32,520
Speaker 1: a big deal. You know you only have one spring

1035
01:02:32,560 --> 01:02:37,200
Speaker 1: break a year. Yeah, that's true. And they said, we

1036
01:02:37,200 --> 01:02:39,560
Speaker 1: don't like to hear this, Alex, please provide feedback to

1037
01:02:39,560 --> 01:02:43,480
Speaker 1: our customer relations team right here, and they left a

1038
01:02:43,480 --> 01:02:46,520
Speaker 1: link for all the world to click on, and that

1039
01:02:46,640 --> 01:02:50,480
Speaker 1: link went to a pornographic image of a woman with

1040
01:02:50,640 --> 01:02:54,880
Speaker 1: a model Boing seven forty seven. Uh and she was

1041
01:02:55,760 --> 01:03:01,640
Speaker 1: doing things with it. And that's a big plane. M

1042
01:03:03,760 --> 01:03:09,000
Speaker 1: Someone probably lost their job over that one. You got

1043
01:03:09,000 --> 01:03:13,240
Speaker 1: Philip Morris. So we love picking on smoking because it's

1044
01:03:13,240 --> 01:03:16,720
Speaker 1: so easy. Um that you guys are familiar with Philip Morris,

1045
01:03:16,720 --> 01:03:20,280
Speaker 1: the big smoking tobacco giant. Apparently in two thousand one,

1046
01:03:20,760 --> 01:03:24,080
Speaker 1: the Czech government came up with a study that found,

1047
01:03:24,200 --> 01:03:29,440
Speaker 1: surprisingly that smoking actually cost their economy money. And Philip

1048
01:03:29,440 --> 01:03:31,760
Speaker 1: Morris said, no, no, no, let us commission our own

1049
01:03:31,800 --> 01:03:34,960
Speaker 1: study and find out what the real deal is. And

1050
01:03:35,080 --> 01:03:40,480
Speaker 1: they found and announced publicly, check government, you're wrong. We

1051
01:03:40,720 --> 01:03:46,000
Speaker 1: found that smoking actually saves your economy up to thirty

1052
01:03:46,160 --> 01:03:49,560
Speaker 1: million dollars a year. And do you want to know how?

1053
01:03:50,320 --> 01:03:55,680
Speaker 1: By early smoking deaths all that money you guys would

1054
01:03:55,680 --> 01:03:59,560
Speaker 1: have spent on healthcare, pensions, housing, you didn't have to

1055
01:04:00,000 --> 01:04:04,000
Speaker 1: because those smokers died early. And they're like, this is

1056
01:04:04,040 --> 01:04:06,400
Speaker 1: a good study, look at this right, And Philip Morris

1057
01:04:06,440 --> 01:04:10,480
Speaker 1: was surprised by the blowback. They actually were like, we

1058
01:04:10,600 --> 01:04:14,760
Speaker 1: have other studies that we should probably cancel wind up

1059
01:04:14,760 --> 01:04:16,880
Speaker 1: in other countries because we thought this was going to

1060
01:04:16,920 --> 01:04:19,640
Speaker 1: be the thing that really drove home to everybody how

1061
01:04:19,680 --> 01:04:25,280
Speaker 1: great smoking is. I love that one alright. In two

1062
01:04:25,280 --> 01:04:29,800
Speaker 1: thousand to Abercrombie and Fitch, that's all you have to say.

1063
01:04:32,640 --> 01:04:36,760
Speaker 1: Shirtless dudes, that's all I think about. And ironically this

1064
01:04:36,800 --> 01:04:40,000
Speaker 1: is about T shirts. They had a line of T

1065
01:04:40,160 --> 01:04:44,760
Speaker 1: shirts uh that were racist in two thousand two, depicting

1066
01:04:44,840 --> 01:04:49,160
Speaker 1: Asian stereotypes. Um, well, what was one of the shirts?

1067
01:04:50,360 --> 01:04:55,680
Speaker 1: I'm sorry everybody, I'm sorry. Uh, Wong Brothers Laundry Service.

1068
01:04:56,080 --> 01:05:01,360
Speaker 1: Two Wongs can make it white and they stood behind it. There.

1069
01:05:01,680 --> 01:05:05,600
Speaker 1: Their quote for this campaign was I personally thought Asians

1070
01:05:05,600 --> 01:05:09,720
Speaker 1: would love this T shirt. That was their corporate communications

1071
01:05:09,800 --> 01:05:13,280
Speaker 1: people that came up with that. That was the company's

1072
01:05:13,320 --> 01:05:15,840
Speaker 1: response to the blowback and not to be outdone. One

1073
01:05:15,880 --> 01:05:19,120
Speaker 1: month later, thirty days later, they released their line of

1074
01:05:19,520 --> 01:05:23,400
Speaker 1: thongs for a ten to twelve year old girls, and

1075
01:05:23,440 --> 01:05:26,920
Speaker 1: their corporate communications response that that was, you know, the

1076
01:05:27,000 --> 01:05:29,800
Speaker 1: underwear for young girls was the intent was to be

1077
01:05:29,880 --> 01:05:36,440
Speaker 1: lighthearted and cute. Yeah right, everybody. Have you guys are

1078
01:05:36,600 --> 01:05:40,280
Speaker 1: Coca Cola? Do you guys have pepsi up here? Right? Well,

1079
01:05:40,280 --> 01:05:43,480
Speaker 1: we have coke down south and coke is huge and

1080
01:05:43,560 --> 01:05:46,840
Speaker 1: coke back and I think like the nineties the early nineties,

1081
01:05:47,200 --> 01:05:50,360
Speaker 1: UM Coke had this thing called the Magic Can campaign.

1082
01:05:50,400 --> 01:05:54,160
Speaker 1: Does anyone remember that? So, okay, you, sir, can go

1083
01:05:54,200 --> 01:05:56,920
Speaker 1: to sleep for the next two minutes. So the magic

1084
01:05:56,960 --> 01:05:59,520
Speaker 1: Can campaign was basically, you'd pick up a coke and

1085
01:05:59,560 --> 01:06:02,560
Speaker 1: you'd in it in a prize would shoot out towards

1086
01:06:02,600 --> 01:06:05,720
Speaker 1: your face. That's not even the bad party literally had

1087
01:06:05,760 --> 01:06:08,640
Speaker 1: a spring loaded mechanism that would shoot out. Like sometimes

1088
01:06:08,640 --> 01:06:11,000
Speaker 1: the prize was like a hundred bucks, which is awesome, great.

1089
01:06:11,240 --> 01:06:14,400
Speaker 1: Sometimes it was a dollar. So you would buy the

1090
01:06:14,480 --> 01:06:17,240
Speaker 1: coke you wanted and open it to get a dollar

1091
01:06:17,760 --> 01:06:21,320
Speaker 1: and then buy the coke you wanted, but have like

1092
01:06:21,480 --> 01:06:24,480
Speaker 1: thirty cents left over. Yeah, it's a net zero, I

1093
01:06:24,480 --> 01:06:28,880
Speaker 1: think at that's close. So Coke UM had this thing going.

1094
01:06:29,000 --> 01:06:31,880
Speaker 1: They were very excited. Everything was going great. But the

1095
01:06:31,920 --> 01:06:35,520
Speaker 1: problem was that people were opening these magic hands and

1096
01:06:35,560 --> 01:06:38,560
Speaker 1: being like, oh a dollar, great, thanks Coke, and then

1097
01:06:38,600 --> 01:06:43,120
Speaker 1: taking a sip and going right because the stuff inside

1098
01:06:43,120 --> 01:06:46,800
Speaker 1: tastes like poison? What is this tasted like chlorinated water?

1099
01:06:47,000 --> 01:06:51,200
Speaker 1: I better call my local poison tip line, and people did,

1100
01:06:51,680 --> 01:06:55,880
Speaker 1: and poison lines across the country started getting hot, like

1101
01:06:56,040 --> 01:06:59,280
Speaker 1: tips that you should not drink these magic can cokes,

1102
01:06:59,560 --> 01:07:02,000
Speaker 1: and it be came enough of a deal that Coke

1103
01:07:02,040 --> 01:07:05,880
Speaker 1: had to take out ads saying like, don't drink the

1104
01:07:05,960 --> 01:07:09,080
Speaker 1: stuff in the magic can, which is not what you

1105
01:07:09,120 --> 01:07:12,040
Speaker 1: want to do. If you're a beverage company, you can

1106
01:07:12,120 --> 01:07:15,240
Speaker 1: go home on YouTube and look up Coke Magic Hand

1107
01:07:15,280 --> 01:07:19,200
Speaker 1: and their commercials that say, you know the killed magic

1108
01:07:19,280 --> 01:07:21,960
Speaker 1: can that guy. If you open the coke and and

1109
01:07:22,120 --> 01:07:27,600
Speaker 1: something pops out, don't drink it because you won, but seriously,

1110
01:07:27,760 --> 01:07:30,680
Speaker 1: don't drink it. Did I mention not to drink it?

1111
01:07:31,720 --> 01:07:34,520
Speaker 1: So they genuinely had to take out ads saying this.

1112
01:07:34,840 --> 01:07:38,400
Speaker 1: That was bad enough, right, But then some people in

1113
01:07:38,440 --> 01:07:43,040
Speaker 1: the media started to think and went, Coke, why didn't

1114
01:07:43,040 --> 01:07:46,440
Speaker 1: you just put coke in the magic cans? You got

1115
01:07:46,440 --> 01:07:49,480
Speaker 1: a lot of coke. You're set up for coke and

1116
01:07:50,160 --> 01:07:54,920
Speaker 1: in it? Yeah, why chlorinated water. Coke released a response

1117
01:07:55,040 --> 01:07:57,440
Speaker 1: and they said, we didn't put coke in the magic

1118
01:07:57,480 --> 01:08:03,600
Speaker 1: cans because it would dissolve the prize Mecca. This million

1119
01:08:03,640 --> 01:08:12,240
Speaker 1: dollars rampaign done, million dollars. I love that one too. Heineken,

1120
01:08:12,760 --> 01:08:14,840
Speaker 1: So you guys are familiar with Heineken. Did you know

1121
01:08:14,880 --> 01:08:18,200
Speaker 1: they owned Strongbow Cider? Did you guys know that? Well?

1122
01:08:18,479 --> 01:08:22,080
Speaker 1: Strong Bow had a campaign where they wanted to honor

1123
01:08:22,120 --> 01:08:25,160
Speaker 1: the guy who founded the company and apparently found it

1124
01:08:25,160 --> 01:08:28,320
Speaker 1: in like the nineteenth centuries of Victorian dude. They could

1125
01:08:28,320 --> 01:08:31,160
Speaker 1: not find a picture of this man to save their lives.

1126
01:08:31,600 --> 01:08:33,600
Speaker 1: And you can't have a print ad campaign if you

1127
01:08:33,600 --> 01:08:35,519
Speaker 1: don't have a photo. What the heck are you gonna do?

1128
01:08:35,680 --> 01:08:38,200
Speaker 1: So they turned to a photo service like Getty Images

1129
01:08:38,280 --> 01:08:41,400
Speaker 1: or something like that, and they just randomly picked a

1130
01:08:41,560 --> 01:08:46,240
Speaker 1: great Victorian looking dude, most likely had the mustache, monocle,

1131
01:08:46,800 --> 01:08:50,960
Speaker 1: top hat, probably that kind of thing, and um, it

1132
01:08:51,000 --> 01:08:54,440
Speaker 1: would have worked in and just about any other situation.

1133
01:08:54,680 --> 01:08:57,800
Speaker 1: But they happened to pick the picture of a guy

1134
01:08:57,920 --> 01:09:01,960
Speaker 1: named Hugh Price Hughes. Yeah, he was a very famous

1135
01:09:02,040 --> 01:09:05,679
Speaker 1: Methodist minister, and he was actually famous for his work

1136
01:09:05,760 --> 01:09:11,360
Speaker 1: with recovering alcoholics. Out of all the people in the world,

1137
01:09:13,040 --> 01:09:16,880
Speaker 1: they picked an anti alcoholic campaigner for the face of

1138
01:09:16,880 --> 01:09:22,439
Speaker 1: strong Posts for their founder. All right, and finally before

1139
01:09:22,439 --> 01:09:24,519
Speaker 1: our Q and A, we're gonna finish with this because

1140
01:09:24,560 --> 01:09:28,200
Speaker 1: we we like to depress everybody at the our friend

1141
01:09:28,280 --> 01:09:30,080
Speaker 1: John Hodgment said, you know how to really go out

1142
01:09:30,120 --> 01:09:33,000
Speaker 1: with a bang, lift him up and drop him down

1143
01:09:33,000 --> 01:09:36,840
Speaker 1: at the end. So does anyone here remembered I spoke

1144
01:09:36,840 --> 01:09:41,800
Speaker 1: of Domino's pizza earlier. You remember the Noid Avoid the Nooid.

1145
01:09:43,200 --> 01:09:46,320
Speaker 1: You remember because it was successful for a while. The

1146
01:09:46,439 --> 01:09:51,680
Speaker 1: Noid the creepy uh bunny eared buck teeth thing in

1147
01:09:51,720 --> 01:09:56,080
Speaker 1: a onesie that represented annoyed. That's what it came from.

1148
01:09:56,200 --> 01:09:58,679
Speaker 1: That your pizza wasn't there. They created this fun character.

1149
01:09:59,160 --> 01:10:01,559
Speaker 1: It was neat and mean. Like clearly it was a

1150
01:10:01,640 --> 01:10:04,360
Speaker 1: huge hit. Because you guys still remember this. We remember

1151
01:10:04,400 --> 01:10:07,160
Speaker 1: the Noid and everything was going really great for the

1152
01:10:07,240 --> 01:10:10,320
Speaker 1: Noid and Dominoes in general. Everybody just talked about the

1153
01:10:10,360 --> 01:10:13,240
Speaker 1: noise around the water cooler, like husbands and wives with

1154
01:10:13,360 --> 01:10:15,439
Speaker 1: a pillow talk about the noise. Did you get that

1155
01:10:15,439 --> 01:10:22,639
Speaker 1: pizza real quick. Um. So everything was going very well.

1156
01:10:22,640 --> 01:10:27,360
Speaker 1: And then in our own Atlanta, Georgia, in January nine,

1157
01:10:27,680 --> 01:10:31,640
Speaker 1: a Domino's Pizza was stormed by a man wielding a

1158
01:10:31,680 --> 01:10:34,400
Speaker 1: three fifty seven magnum and he took the two employees

1159
01:10:34,439 --> 01:10:37,160
Speaker 1: working their hostage, and he engaged in a five hour

1160
01:10:37,320 --> 01:10:41,040
Speaker 1: standoff with police, and he very wisely ordered the two

1161
01:10:41,080 --> 01:10:44,680
Speaker 1: employees to make him pizzas the whole time, seriously. And

1162
01:10:44,760 --> 01:10:46,479
Speaker 1: he had a few other demands. He wanted a hundred

1163
01:10:46,479 --> 01:10:50,280
Speaker 1: thousand dollars sensible. He wanted to get away car with

1164
01:10:50,320 --> 01:10:54,360
Speaker 1: a full tank appeal sensible. He wanted a copy of

1165
01:10:54,479 --> 01:11:00,679
Speaker 1: The Widow's Son. It was a novel about freemasons he loved.

1166
01:11:01,439 --> 01:11:03,840
Speaker 1: That was his catcher in the rye, right, and it's

1167
01:11:03,960 --> 01:11:06,679
Speaker 1: it's a it's kind of a big giveaway, right, Yeah,

1168
01:11:06,680 --> 01:11:09,160
Speaker 1: he must have left his at home, right, I really

1169
01:11:09,160 --> 01:11:14,080
Speaker 1: need this. So he apparently wasn't paying attention because at

1170
01:11:14,080 --> 01:11:16,439
Speaker 1: one point the two employees were like, I think we

1171
01:11:16,479 --> 01:11:18,880
Speaker 1: can sneak out the back, and they did they left,

1172
01:11:19,240 --> 01:11:21,080
Speaker 1: and right when they did, he read The Widow, So

1173
01:11:21,120 --> 01:11:23,960
Speaker 1: I think he was He's like, this book is so good.

1174
01:11:24,800 --> 01:11:27,519
Speaker 1: And then the police were like swarm, swarm swarm. I

1175
01:11:27,560 --> 01:11:32,120
Speaker 1: don't think they say that, but they did swarms swarm, swarm,

1176
01:11:32,240 --> 01:11:35,479
Speaker 1: and it's a pretty good sign felt reference. Um, and

1177
01:11:35,600 --> 01:11:38,639
Speaker 1: this guy was taken peacefully. I think he fired around

1178
01:11:38,640 --> 01:11:41,720
Speaker 1: off or whatever, but he was taken, and he was

1179
01:11:41,920 --> 01:11:45,800
Speaker 1: taken before the court and he was sentenced to a

1180
01:11:46,040 --> 01:11:50,519
Speaker 1: term in a psychiatric facility. Why Why because his name

1181
01:11:50,560 --> 01:11:55,760
Speaker 1: was Kenneth Lamar, annoyed and chuck, I know, and he

1182
01:11:55,840 --> 01:12:02,040
Speaker 1: thought Dominoes, sorry, Domino's Pizza was specific eu tormenting him

1183
01:12:02,640 --> 01:12:09,720
Speaker 1: ad campaign because he was a paranoid getsprinic. Yeah, it's right, right,

1184
01:12:09,760 --> 01:12:15,320
Speaker 1: it gets gets so much for orse. So Domino's is

1185
01:12:15,400 --> 01:12:19,000
Speaker 1: facing a pr disaster. There's there was one headline the

1186
01:12:19,040 --> 01:12:23,000
Speaker 1: next day, Um, Domino's hostages couldn't avoid the noise this time.

1187
01:12:24,439 --> 01:12:29,160
Speaker 1: I know, those kiky newspaper writers, they thought they were

1188
01:12:29,200 --> 01:12:32,479
Speaker 1: so clever. So poor Mr Noid is like suffering in

1189
01:12:32,560 --> 01:12:37,280
Speaker 1: a mental facility in Georgia. And finally years later he's released.

1190
01:12:37,320 --> 01:12:40,839
Speaker 1: I think he moved to like Miami, and he couldn't

1191
01:12:40,920 --> 01:12:45,240
Speaker 1: shake this idea that Domino's had specifically targeted him with

1192
01:12:45,360 --> 01:12:50,560
Speaker 1: their avoid the Annoid campaign, and he committed suicide. Yeah,

1193
01:12:50,640 --> 01:12:54,559
Speaker 1: which is pretty perfect reaction, pretty awful, and Detroit they

1194
01:12:54,600 --> 01:12:58,000
Speaker 1: were like yeah, yeah, they were like, I guess you

1195
01:12:58,000 --> 01:13:02,960
Speaker 1: should have been born anoid. It's just fault. So it

1196
01:13:03,000 --> 01:13:06,160
Speaker 1: gets even worse. Actually, yeah, it gets worse than that,

1197
01:13:06,840 --> 01:13:09,840
Speaker 1: that's right. In two thousand eleven, just four short years ago,

1198
01:13:10,280 --> 01:13:15,040
Speaker 1: on the anniversary of Annoid, Domino's introduces a Facebook game

1199
01:13:15,600 --> 01:13:23,320
Speaker 1: called The Anid Super Pizza Shootout, and that is pr

1200
01:13:32,280 --> 01:13:35,200
Speaker 1: all right, thank you guys for coming out hanging out

1201
01:13:35,240 --> 01:13:39,559
Speaker 1: with us. Good nights, Chicago, thank you everybody. All awesome.

1202
01:13:46,360 --> 01:13:48,759
Speaker 1: For more on this and thousands of other topics, because

1203
01:13:48,800 --> 01:13:57,240
Speaker 1: it how stuff works. Dot com