WEBVTT - Outlook for Markets, Consumers, and Tech

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>This is the Bloomberg Surveillance Podcast. Can't just live weekdays

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<v Speaker 2>at seven am Eastern on Apple car Player, Android Auto

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<v Speaker 2>with the Bloomberg Business App, Listen on demand wherever you

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<v Speaker 2>get your podcasts, or watch us live on YouTube.

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<v Speaker 3>I just go to our first guest here, Robert Teeter.

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<v Speaker 4>He's a chief investment strategist Silver Crest Asset Management joints

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<v Speaker 4>us here in our Bloomberg and Directive Brookers studio. So

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<v Speaker 4>it gets a double gold star coming in on right

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<v Speaker 4>and early exactly. Robert again just mentioning the lack of

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<v Speaker 4>participation may be in this marketplace when you look at

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<v Speaker 4>the SMP up twenty six percent, the SP equal Weighted

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<v Speaker 4>Index up twelve thirteen to fourteen percent, So big divergence

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<v Speaker 4>there is that a concern for you.

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<v Speaker 5>It is a bit of a concern. I think most

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<v Speaker 5>of it is tied to moves in interest rates. In

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<v Speaker 5>my view, we've had a lot of the head fakes

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<v Speaker 5>where you've had enthusiasm over rates coming down more quickly.

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<v Speaker 5>That's led to a broadening out of markets and once again,

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<v Speaker 5>you know we've had that rug pulled out from under

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<v Speaker 5>us with you know, rate expectations for next year now

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<v Speaker 5>being dialed back pretty significantly, and with the ten year

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<v Speaker 5>heading higher, and is the rate on the ten year

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<v Speaker 5>heads higher, people get more and more concerned about smaller companies,

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<v Speaker 5>and you have that narrowing of the market where the

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<v Speaker 5>winners keep winning and the laggards keep lagging by quite

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<v Speaker 5>a bit. The tide could turn for twenty twenty five,

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<v Speaker 5>but that's been the strongest relationship that we've seen for

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<v Speaker 5>that relationship between large and small has been where rates

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<v Speaker 5>are and where they're headed.

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<v Speaker 6>So how are you advising clients to position going at

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<v Speaker 6>in next year.

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<v Speaker 5>We're pretty enthusiastic about small caps for next year. One

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<v Speaker 5>of the key reasons is the M and A works.

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<v Speaker 5>It is it's almost for a long time not working. Yes,

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<v Speaker 5>but we do see a couple of new catalysts and

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<v Speaker 5>those are really with the change in Washington. So M

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<v Speaker 5>and A backdrop, you know, that was a very slow

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<v Speaker 5>environment for most of twenty twenty four.

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<v Speaker 7>Everything we're hearing is.

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<v Speaker 5>That the backlog of deal activity is picking up. People

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<v Speaker 5>are pretty enthusiastic. That tends to accrue to small caps.

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<v Speaker 5>They tend to be the acquisition target and that gets

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<v Speaker 5>you a premium there, and that helps a bit. We

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<v Speaker 5>think the broadening out will continue slowly as rates heads

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<v Speaker 5>slowly lower over the course.

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<v Speaker 7>Of twenty twenty five.

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<v Speaker 5>I'll probably say slowly three or four times, but we

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<v Speaker 5>do think that's headed lower. That alleviates a little pressure

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<v Speaker 5>as well. And then lastly, we see some of this

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<v Speaker 5>profit margin expansion that's been mainly in large caps broadening

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<v Speaker 5>out to the small cap space as well. Of course,

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<v Speaker 5>there are a lot of non earners in indices like

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<v Speaker 5>the Russell two thousand, but we do think there's potential

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<v Speaker 5>for profit margin gain as AI and productivity spreads to

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<v Speaker 5>a broader segment of the market.

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<v Speaker 6>I just pulled up in my g where I have

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<v Speaker 6>a lot of my charts saved. It's the Russell two

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<v Speaker 6>thousand relative to the S and P five hundred year

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<v Speaker 6>to date. So if you look at this year, it's

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<v Speaker 6>underperforming the S and P five hundred by fourteen percentage points,

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<v Speaker 6>So that would be the worst underperformance since actually nineteen

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<v Speaker 6>ninety eight, in the fourth consecutive year in a row

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<v Speaker 6>that the Russell two thousands under performed the S and

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<v Speaker 6>P five hundred. So when you look at an index

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<v Speaker 6>like that versus the S and P six hundred, better

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<v Speaker 6>earnings potential in the six hundred obviously than the two

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<v Speaker 6>thousand because of the zombie companies in the two thousand.

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<v Speaker 6>Which way do you play that?

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<v Speaker 5>Yeah, Absolutely towards the S and P six hundred, the earners.

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<v Speaker 5>Sometimes when you get these these quick turns, it accrues

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<v Speaker 5>to the whole index and some of the quote unquote

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<v Speaker 5>garbage rallies faster. But I think for the full twenty

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<v Speaker 5>twenty five, the reason we're enthusiastic about small caps it

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<v Speaker 5>is the higher quality, profitable companies in small cap narrowing

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<v Speaker 5>the gap against their large cap competitors.

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<v Speaker 6>Which ones do you think are more competitive and more

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<v Speaker 6>profitable in particular industries?

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<v Speaker 5>Yeah, I think it's really a stock by stock situation,

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<v Speaker 5>not only in small cap but in large cap as well.

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<v Speaker 5>So our view has been that the driver going forward

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<v Speaker 5>will be, you know, less from the economic side, less

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<v Speaker 5>from the multiple side, and more from the earnings growth side.

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<v Speaker 5>And the earnings growth side we see really coming from

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<v Speaker 5>profit margins rather than the top line. And so it's

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<v Speaker 5>just this case by case implementation of you know, technology

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<v Speaker 5>enabled efficiencies boosting margins, and that can come in any

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<v Speaker 5>industry or any company at any time.

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<v Speaker 7>So it's a harder market.

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<v Speaker 5>We think it is one that lends itself more to

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<v Speaker 5>stock selection, understanding management teams, understanding you know, how the

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<v Speaker 5>environment might shift from the creators of AI to the

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<v Speaker 5>users of AI, and those users of AI really deploying

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<v Speaker 5>in an effective way to boost margins.

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<v Speaker 3>What are we doing in the bond market here?

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<v Speaker 4>I can sit there in a two year treasure and

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<v Speaker 4>get four point three three percent.

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<v Speaker 3>I don't have to be a.

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<v Speaker 7>Hero, do I take you credit risk here? We have

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<v Speaker 7>not been big fans of credit risk. You're absolutely right.

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<v Speaker 5>You get a pretty good yield without taking on that

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<v Speaker 5>illiquidity premium or in private and the credit risk premium

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<v Speaker 5>in the credit space. So we've been pretty cautious there.

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<v Speaker 5>You know, we've missed out obviously. Those are areas that

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<v Speaker 5>have done quite well, but pretty easy to sit at

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<v Speaker 5>the short end of the curve and get, you know,

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<v Speaker 5>close to five percent and be pretty content there.

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<v Speaker 6>So when people want to talk about especially the annual

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<v Speaker 6>gains in the S and P five hundred being up

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<v Speaker 6>once again more than twenty percent this year, second consecutive

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<v Speaker 6>year in a row and the first time we've seen

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<v Speaker 6>that since the late nineteen nineties. How are you thinking

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<v Speaker 6>next year can shape out? And can that continue to

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<v Speaker 6>where we'll still have double digit maybe even more than

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<v Speaker 6>twenty percent again for potentially a third consecutive year in a row.

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<v Speaker 7>I see that as a pretty low probability.

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<v Speaker 5>So our base case is really nine percent gains, just

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<v Speaker 5>tracking earnings higher, holding multiples where they are. Street consensus

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<v Speaker 5>is more like, you know, fifteen percent fourteen percent earnings,

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<v Speaker 5>where at about nine you could see a case where

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<v Speaker 5>enthusiasm builds. We've got pretty high multiples here. You know,

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<v Speaker 5>most of the twenty twenty four gain, about two thirds

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<v Speaker 5>of it has come from multiple expansions, So we think

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<v Speaker 5>we've kind of pulled forward some gains. Unlikely to see

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<v Speaker 5>that happen, but you know, you could always push higher

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<v Speaker 5>to those nineties type of multiples. I think that's that's unlikely.

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<v Speaker 5>And the big key for us is really the economy.

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<v Speaker 5>If there's no recession, we think that earnings backdrop holds

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<v Speaker 5>and the gains continue, but only at the high single

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<v Speaker 5>digit level, not not much more than that.

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<v Speaker 3>Why did you, I mean the street, I think one

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<v Speaker 3>of the risks.

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<v Speaker 4>Perhaps in a market in twenty twenty five, is the

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<v Speaker 4>earnings risk because I think I've got to fed it's

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<v Speaker 4>going to cut maybe a couple of times, so that's.

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<v Speaker 3>Not really going to be a catalyst for me.

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<v Speaker 4>Earnings really have to come through for this market to

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<v Speaker 4>move higher. And again thirteen fourteen, fifteen percent earning shots,

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<v Speaker 4>which seems to be dialed into street consensus, that seems

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<v Speaker 4>pretty I'm not to say aggressive, but boy, that's a

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<v Speaker 4>heavy lift.

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<v Speaker 5>I would think I think it's a heavy lift as well,

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<v Speaker 5>especially when you look through at at a sector level.

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<v Speaker 5>You know, some of the cyclical sectors are expected to

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<v Speaker 5>see pretty high earnings gains. I'm not sure how that

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<v Speaker 5>happens unless the economy reaccelerates, and I don't see that happening.

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<v Speaker 5>I certainly don't see a recession. But if you're tracking

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<v Speaker 5>along at two two and a half percent GDP, I'm

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<v Speaker 5>not sure how you get an acceleration in some of

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<v Speaker 5>the cyclical space. So that's one reason we're a bit

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<v Speaker 5>more conservative on the earnings front than street consensus.

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<v Speaker 6>We'll leave about thirty seconds left, But what's the top

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<v Speaker 6>advice you'd give your clients going into twenty twenty five.

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<v Speaker 7>Yeah, I think it's stay the course.

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<v Speaker 5>You know, Paul was mentioning about the long term, you know,

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<v Speaker 5>compounding effect, and I think, really stay the course here.

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<v Speaker 5>There's no immediate you know, big recession. There's no giant

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<v Speaker 5>imbalance in markets right now. Economy looks okay, earnings look okay.

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<v Speaker 5>Just keep compounding that earnings growth going forward.

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<v Speaker 3>That's a message I give to my kids.

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<v Speaker 4>Three or humor in the working force, match your four one.

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<v Speaker 4>That's right.

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<v Speaker 7>Yeah, and I thweek they're doing it.

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<v Speaker 3>And I think that's going to be it. So good thing.

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<v Speaker 4>Robert Teeter, thank you so much for joining us. Robert Teeter,

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<v Speaker 4>chief investment strategy is Silver Cross Asset Men and Management,

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<v Speaker 4>joining us here in studio on Friday, December twenty seventh.

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<v Speaker 4>I mean that exactly. I mean definitely. So we appreciate that.

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<v Speaker 2>You're listening to the Bloomberg Surveillance Podcast. Catch us live

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<v Speaker 4>I know, as long as I can remember, you probably

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<v Speaker 4>know this better than me, But it just seems like

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<v Speaker 4>tech has been leading this market forever and I can't

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<v Speaker 4>imagine a market where tech does not lead.

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<v Speaker 3>I mean, is you know it doesn't lead.

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<v Speaker 6>Us hard all different acronyms. We've gone from things to

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<v Speaker 6>Matt seven's. Now people want to call it batman if

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<v Speaker 6>you throw in break data.

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<v Speaker 7>Now.

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<v Speaker 4>Our next guest has been on top of all this,

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<v Speaker 4>Melissa Auto, head of TMT Research at sp Global Visible

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<v Speaker 4>Alpha Joints US. Here in our our studio, Melissa, what

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<v Speaker 4>is your call on what are some of your.

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<v Speaker 3>Top picks in global tech?

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<v Speaker 4>Because again it feels like if this market's going to

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<v Speaker 4>move higher, another leg higher after two twenty plus years

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<v Speaker 4>in performance, technology has got to leave us yet again?

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<v Speaker 4>Do you think technology can lead this market yet again?

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<v Speaker 1>Good morning, Happy holidays twenty twenty five.

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<v Speaker 7>Here we call yep.

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<v Speaker 1>You know, I think there are a couple trends that

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<v Speaker 1>we're really looking at for twenty twenty five. First and foremost,

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<v Speaker 1>are we going to start to see an upgrade cycle?

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<v Speaker 1>We were looking for that this year it didn't really

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<v Speaker 1>pan out. Apple and Dell look very well positioned to

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<v Speaker 1>benefit from an upgrade cycle based on visible African census.

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<v Speaker 1>We're seeing that analysts haven't really taken their numbers up

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<v Speaker 1>for an upgrade cycle. But if we do start to

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<v Speaker 1>see a catalyst there, that would be an interesting theme

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<v Speaker 1>enterprises coming in and saying, Okay, we need to upgrade

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<v Speaker 1>our employees laptops, our employees iPhones, and we saw that

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<v Speaker 1>in mass in COVID and so you know, we haven't

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<v Speaker 1>really seen that cycle kick in yet. So over the

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<v Speaker 1>next say, six to eighteen months, that could potentially be

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<v Speaker 1>a window where that kicks into gear and would be positive.

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<v Speaker 6>It's interesting looking at Apple specifically because the stocks up

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<v Speaker 6>about thirty five percent year to date, and if you

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<v Speaker 6>think back to the first quarter of this year, that

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<v Speaker 6>was one of its worst underperformances relative to the S

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<v Speaker 6>and P five hundred since the dot com bubble bursting there.

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<v Speaker 6>But since made a bottom in the middle of April,

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<v Speaker 6>it's just continued to taken off and to fight a

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<v Speaker 6>lot of those expectations. Obviously, in early May it announced

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<v Speaker 6>that another historic buyback program that still needs to execute

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<v Speaker 6>a lot of that on. But when you're thinking about

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<v Speaker 6>more of the fundamentals versus the technicals, where do you

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<v Speaker 6>this is pointing in the direction when you have other

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<v Speaker 6>stocks like Nvidia and a very different type of chip company.

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<v Speaker 6>But when you're thinking about how to position into that

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<v Speaker 6>next year.

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<v Speaker 1>Indeed, we're an interesting point with Apple. They were a

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<v Speaker 1>bit late to the game around the whole AI theme.

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<v Speaker 1>They came out in June at WWDC and revealed their

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<v Speaker 1>Apple Intelligence and the market got very excited about that.

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<v Speaker 1>It drove some upside in the stock, and then you know,

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<v Speaker 1>it's sort of petered out. And I think we're coming

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<v Speaker 1>into twenty twenty five potentially with this upgrade cycle in

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<v Speaker 1>mind and the idea that AI may start to drive

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<v Speaker 1>more of an enterprise adoption, and that enterprise adoption could

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<v Speaker 1>potentially lead us into a broader adoption. And I think

0:10:53.720 --> 0:10:57.760
<v Speaker 1>that's what the market is, that there's some market consensus

0:10:57.800 --> 0:11:01.199
<v Speaker 1>around that theme. There's a lot of debate.

0:11:00.960 --> 0:11:03.040
<v Speaker 3>Though, AI.

0:11:04.880 --> 0:11:06.680
<v Speaker 4>How much are you buying into this AI thing? I

0:11:06.679 --> 0:11:11.840
<v Speaker 4>mean everybody's telling me. You know, Gene Munster, you know,

0:11:11.880 --> 0:11:14.200
<v Speaker 4>he put it into context of it's it's bigger than

0:11:14.200 --> 0:11:16.960
<v Speaker 4>the Internet potentially. How do you think about it? How

0:11:16.960 --> 0:11:19.680
<v Speaker 4>does that factor into your kind of your thematic research AI?

0:11:21.400 --> 0:11:26.840
<v Speaker 1>The challenge with AI is that in building AI application,

0:11:27.040 --> 0:11:29.760
<v Speaker 1>So we've seen to your point, we've seen a lot

0:11:29.760 --> 0:11:32.839
<v Speaker 1>of innovation in the chip and in the model. Where

0:11:32.920 --> 0:11:36.280
<v Speaker 1>the challenge is the is in the application layer. And

0:11:36.480 --> 0:11:38.840
<v Speaker 1>part of the reason for that is that the application

0:11:39.000 --> 0:11:45.920
<v Speaker 1>layer requires deep domain expertise, and in order to have

0:11:46.000 --> 0:11:51.560
<v Speaker 1>the application really resonate with the user and really be

0:11:51.800 --> 0:11:57.120
<v Speaker 1>useful to us, it requires a high degree of accuracy.

0:11:57.640 --> 0:12:00.719
<v Speaker 1>And I think that's where it's becoming challengeing, is that

0:12:01.160 --> 0:12:04.320
<v Speaker 1>when you have an agent or you have some sort

0:12:04.360 --> 0:12:15.200
<v Speaker 1>of generative AI bot or tool, it's not as smooth

0:12:15.440 --> 0:12:19.760
<v Speaker 1>or as streamlined or as accurate sometimes as the user

0:12:19.880 --> 0:12:22.000
<v Speaker 1>needs it to be. And so I think that's where

0:12:22.200 --> 0:12:26.200
<v Speaker 1>you know, you're getting some pushback, particularly in enterprises, where

0:12:26.280 --> 0:12:30.200
<v Speaker 1>companies are saying, hey, if we're going to have our salespeople,

0:12:30.240 --> 0:12:31.679
<v Speaker 1>if we're going to have marketing, if we're going to

0:12:31.720 --> 0:12:35.240
<v Speaker 1>have you know, the business side really leveraging this, it

0:12:35.360 --> 0:12:38.760
<v Speaker 1>needs to be very high quality. And I think that's

0:12:38.800 --> 0:12:42.600
<v Speaker 1>where you know, if you're looking for a hotel, for example,

0:12:42.640 --> 0:12:47.040
<v Speaker 1>and it's a little bit off, that's one thing, But

0:12:47.120 --> 0:12:50.079
<v Speaker 1>if you're having it write an email for a customer,

0:12:50.200 --> 0:12:54.480
<v Speaker 1>that's a different thing. So I think having the domain

0:12:54.520 --> 0:12:58.080
<v Speaker 1>expertise in the application layer is probably making it a

0:12:58.080 --> 0:13:02.439
<v Speaker 1>bit slower than the market had initially expected.

0:13:02.880 --> 0:13:04.880
<v Speaker 6>So, Paul, who do you think is the best performing

0:13:04.920 --> 0:13:06.760
<v Speaker 6>stock in the S and P five hundred this year?

0:13:07.160 --> 0:13:09.600
<v Speaker 6>Because there's one stock that comes in mind, so you

0:13:09.600 --> 0:13:12.280
<v Speaker 6>would think it was, it's actually it was for most

0:13:12.320 --> 0:13:12.679
<v Speaker 6>of the year.

0:13:12.720 --> 0:13:13.439
<v Speaker 7>It's Vistra.

0:13:14.040 --> 0:13:16.440
<v Speaker 6>Actually, so it's the power producers that are tied to

0:13:16.440 --> 0:13:18.239
<v Speaker 6>the AI play and utilities.

0:13:18.320 --> 0:13:19.600
<v Speaker 7>So actually that stocks up.

0:13:20.400 --> 0:13:23.000
<v Speaker 6>Gosh, if you look at that f VST is actually

0:13:23.000 --> 0:13:25.640
<v Speaker 6>the ticker symbol on this up two hundred and seventy

0:13:25.760 --> 0:13:27.880
<v Speaker 6>four percent. So when it comes to more of the

0:13:28.000 --> 0:13:31.720
<v Speaker 6>data center type plays, I'm wondering what's your view on

0:13:31.760 --> 0:13:33.760
<v Speaker 6>that when it's beyond even just what you think of

0:13:33.800 --> 0:13:35.760
<v Speaker 6>the cohort of the mag seven if you're thinking about

0:13:35.760 --> 0:13:38.400
<v Speaker 6>those sort of data center plays that people are investing in.

0:13:38.400 --> 0:13:41.280
<v Speaker 6>Because Nvidia actually up one hundred and eighty three percent

0:13:41.320 --> 0:13:42.079
<v Speaker 6>year today.

0:13:42.000 --> 0:13:46.199
<v Speaker 1>Right, Yeah. I mean SMP Global four or five to

0:13:46.200 --> 0:13:48.520
<v Speaker 1>one research has done a lot of work on the

0:13:48.679 --> 0:13:53.240
<v Speaker 1>energy side of it, and Vistra fits right into that.

0:13:53.360 --> 0:14:00.840
<v Speaker 1>With the potential merger of Energy Harbor, they are likely

0:14:00.880 --> 0:14:04.320
<v Speaker 1>to really benefit from the AI data center energy consumption.

0:14:04.440 --> 0:14:05.360
<v Speaker 7>I mean that it's.

0:14:06.640 --> 0:14:14.839
<v Speaker 1>The reality is that all this computation and the velocity

0:14:14.920 --> 0:14:19.040
<v Speaker 1>of power that is required for a data center is going.

0:14:18.800 --> 0:14:23.920
<v Speaker 4>To increase real quick thirty seconds. Microsoft what you call there?

0:14:24.720 --> 0:14:29.760
<v Speaker 1>You know, Microsoft's interesting. They recast their accounting lines. They

0:14:29.800 --> 0:14:34.200
<v Speaker 1>now have an AI services line, and what's amazing about

0:14:34.200 --> 0:14:37.480
<v Speaker 1>that is that we can start to really see how

0:14:37.520 --> 0:14:43.680
<v Speaker 1>AI is dropping into their P and L. And Microsoft

0:14:44.640 --> 0:14:47.000
<v Speaker 1>last year did about four billion dollars in that line,

0:14:47.040 --> 0:14:49.360
<v Speaker 1>and then based on Visible Aphric consensus, that's going to

0:14:49.480 --> 0:14:53.240
<v Speaker 1>eighteen billion dollars by fiscal year twenty six, So some

0:14:53.280 --> 0:14:55.160
<v Speaker 1>real acceleration there.

0:14:55.800 --> 0:14:59.200
<v Speaker 4>Yeah, it's just been extraordinary here. So I guess my

0:14:59.280 --> 0:15:03.600
<v Speaker 4>takeaway is AIS like a thing, and it's impacting a

0:15:03.600 --> 0:15:04.960
<v Speaker 4>lot of companies.

0:15:04.840 --> 0:15:06.960
<v Speaker 3>And we're gonna be talking about it more and more

0:15:07.000 --> 0:15:07.280
<v Speaker 3>and more.

0:15:07.320 --> 0:15:08.640
<v Speaker 4>But I remember it just you know, a couple of

0:15:08.680 --> 0:15:12.360
<v Speaker 4>quarters ago, every company, yes and P five hundred talked about.

0:15:13.880 --> 0:15:15.800
<v Speaker 6>Great Kroger was one of them too.

0:15:16.120 --> 0:15:19.040
<v Speaker 4>Yeah, I mean mcconnald's Yeah, I don't know. Melissa Auto,

0:15:19.040 --> 0:15:21.160
<v Speaker 4>thank you so much for joining us. Melissa Auto. She's

0:15:21.160 --> 0:15:24.960
<v Speaker 4>out of TMT Research, SMP Global, Visible Alpha, joining us

0:15:24.960 --> 0:15:32.080
<v Speaker 4>here in our Bloomberg Interactive Brokers Studio.

0:15:32.920 --> 0:15:37.200
<v Speaker 2>This is the Bloomberg Surveillance Podcast. Listen live each weekday

0:15:37.320 --> 0:15:40.520
<v Speaker 2>starting at seven am Eastern on applecar Play and Android

0:15:40.560 --> 0:15:43.400
<v Speaker 2>Auto with the Bloomberg Business App. You can also listen

0:15:43.520 --> 0:15:46.600
<v Speaker 2>live on Amazon Alexa from our flagship New York station,

0:15:47.000 --> 0:15:49.720
<v Speaker 2>Just Say Alexa playing Bloomberg eleven thirty.

0:15:50.000 --> 0:15:51.000
<v Speaker 3>Jennifer Lee joins us.

0:15:51.280 --> 0:15:54.840
<v Speaker 4>She's a senior Congress She's a managing director at BMO

0:15:55.160 --> 0:15:58.640
<v Speaker 4>Capital Markets. Jennifer, as we think about twenty twenty five,

0:15:58.720 --> 0:15:59.040
<v Speaker 4>I'm not.

0:15:59.000 --> 0:16:01.200
<v Speaker 3>Even sure where tot. I mean, let's just start.

0:16:01.240 --> 0:16:05.680
<v Speaker 4>We've got a new administration coming in in the United States. Uh,

0:16:05.760 --> 0:16:07.920
<v Speaker 4>We've got a new Congress about to be seated in

0:16:07.960 --> 0:16:12.200
<v Speaker 4>the new year. What do you expect from again the

0:16:12.200 --> 0:16:14.680
<v Speaker 4>new sheriff in town. From an economic perspective, I don't

0:16:14.680 --> 0:16:18.440
<v Speaker 4>know if it's you know, tax policy, if it's if

0:16:18.440 --> 0:16:22.080
<v Speaker 4>it's you know, tariffs, if it's uh, you know, changes

0:16:22.080 --> 0:16:24.520
<v Speaker 4>in immigration policy. There's a lot of moving parts. How

0:16:24.560 --> 0:16:27.360
<v Speaker 4>does that impact your outlook for this US economy?

0:16:28.240 --> 0:16:30.600
<v Speaker 8>Well, good morning, Happy holidays to both, and thank you

0:16:30.640 --> 0:16:31.240
<v Speaker 8>very much for.

0:16:31.160 --> 0:16:31.680
<v Speaker 2>Having me on.

0:16:31.720 --> 0:16:34.560
<v Speaker 8>You know, this is a it's that key word uncertainty.

0:16:35.080 --> 0:16:38.920
<v Speaker 8>You know, expect the unexpected. There is so much unknowns

0:16:38.960 --> 0:16:41.680
<v Speaker 8>as we're heading into the new year with the new

0:16:41.960 --> 0:16:45.440
<v Speaker 8>Trump administration. He's already talked about what he plans to

0:16:45.480 --> 0:16:47.160
<v Speaker 8>do with everything that he wants to do on is

0:16:47.160 --> 0:16:49.400
<v Speaker 8>to do list. Whether or not he's going to be

0:16:49.440 --> 0:16:51.920
<v Speaker 8>checking them all off on day one, Uh, that will

0:16:51.960 --> 0:16:56.080
<v Speaker 8>be very interesting to see. But certainly tariffs are the

0:16:56.160 --> 0:16:58.800
<v Speaker 8>key uh, or is the key measure that he's planned

0:16:58.800 --> 0:17:01.280
<v Speaker 8>to play out to roll out. He's already talking about

0:17:01.400 --> 0:17:05.000
<v Speaker 8>the ten twenty percent blanket tariff on all three trillion

0:17:05.040 --> 0:17:08.080
<v Speaker 8>dollars worth of goods coming into the US, and that

0:17:08.119 --> 0:17:10.800
<v Speaker 8>will be already significant compared to what he did back

0:17:10.840 --> 0:17:13.399
<v Speaker 8>in twenty seventeen, which was, you know, targeted tariffs on

0:17:13.440 --> 0:17:15.280
<v Speaker 8>about three hundred billion dollars worth of good So this

0:17:15.320 --> 0:17:18.960
<v Speaker 8>is a bigger impact. And of course twenty five percent

0:17:19.080 --> 0:17:23.399
<v Speaker 8>tariffs on Canada and Mexico, an extra ten percent on China.

0:17:23.440 --> 0:17:25.000
<v Speaker 8>Maybe this is on top of the sixty percent, So

0:17:25.000 --> 0:17:26.480
<v Speaker 8>I'm not sure what the figure is going to be.

0:17:26.760 --> 0:17:29.080
<v Speaker 8>So there's a lot of unservedy I think heading into

0:17:30.240 --> 0:17:32.520
<v Speaker 8>into this new year. But terrorists is certainly or certainly

0:17:32.600 --> 0:17:38.440
<v Speaker 8>the key factor. Taxes corporate tax, targeted tax cuts, I think,

0:17:38.760 --> 0:17:41.920
<v Speaker 8>which would be great for corporate America, and of course

0:17:42.000 --> 0:17:45.560
<v Speaker 8>different tax relief measures for those who are you know,

0:17:45.640 --> 0:17:49.280
<v Speaker 8>are reading overtime, Social Security, and of course all those

0:17:49.280 --> 0:17:53.879
<v Speaker 8>other other issues like the biggest deportation effort ever in

0:17:53.960 --> 0:17:57.760
<v Speaker 8>the US, cleaning out all all the extra stuff that

0:17:57.800 --> 0:17:59.640
<v Speaker 8>you know doesn't need to be spent. That's where doage

0:17:59.680 --> 0:18:01.439
<v Speaker 8>comes in. And so a lot of things on his

0:18:01.560 --> 0:18:04.040
<v Speaker 8>to do list about how that is going to play

0:18:04.080 --> 0:18:06.240
<v Speaker 8>out remains to be seen, and I think this is

0:18:06.240 --> 0:18:08.240
<v Speaker 8>why we're expecting a lot of uncertainty as we start

0:18:08.240 --> 0:18:08.720
<v Speaker 8>the new year.

0:18:09.000 --> 0:18:11.879
<v Speaker 6>The latest estimate for the Atlanta Fed's GDP NOW model

0:18:11.920 --> 0:18:15.200
<v Speaker 6>for the current fourth quarter actually above three percent Paul.

0:18:15.320 --> 0:18:18.240
<v Speaker 6>And of course we were talking about earlier the economic

0:18:18.400 --> 0:18:20.840
<v Speaker 6>growth projections. If you look at the ECFC function and

0:18:20.880 --> 0:18:22.320
<v Speaker 6>the terminal that can pull it up for you on

0:18:22.359 --> 0:18:25.600
<v Speaker 6>a quarterly as well as an annual basis. So, Jennifer,

0:18:25.640 --> 0:18:28.960
<v Speaker 6>I'm curious because year after year, especially coming out of COVID,

0:18:29.240 --> 0:18:32.080
<v Speaker 6>there's so much doom and gloom even for the expectations

0:18:32.080 --> 0:18:34.720
<v Speaker 6>in twenty twenty three, twenty twenty four, that a lot

0:18:34.720 --> 0:18:36.800
<v Speaker 6>of economists ended up being on the wrong side of

0:18:36.840 --> 0:18:38.919
<v Speaker 6>that and getting it wrong. So what are people getting

0:18:38.920 --> 0:18:41.439
<v Speaker 6>wrong about next year? Because I feel like once we

0:18:41.480 --> 0:18:43.240
<v Speaker 6>wrap up a year and look ahead, we always have

0:18:43.320 --> 0:18:46.320
<v Speaker 6>these kind of anticipations that never quite come to fruition

0:18:46.400 --> 0:18:47.320
<v Speaker 6>when you look a year out.

0:18:48.600 --> 0:18:50.920
<v Speaker 8>That is true, and we have been, I think on

0:18:50.960 --> 0:18:53.840
<v Speaker 8>too low on our growth expectations. We were never in

0:18:53.840 --> 0:18:56.560
<v Speaker 8>the recession camp, thankfully, but we're you know, I think

0:18:56.560 --> 0:18:59.040
<v Speaker 8>everyone was always too low on their growth expectations. We've

0:18:59.040 --> 0:19:01.760
<v Speaker 8>got about two about two and a quarter percent, just

0:19:01.800 --> 0:19:03.880
<v Speaker 8>under two and a half percent penciled in for next year.

0:19:04.400 --> 0:19:08.040
<v Speaker 8>Where I think where the myths has been is certainly

0:19:08.040 --> 0:19:11.320
<v Speaker 8>from the US consumer. The US consumer continues to be

0:19:11.520 --> 0:19:15.280
<v Speaker 8>the big driving force of the the broader US economy.

0:19:15.359 --> 0:19:17.600
<v Speaker 8>That and of course over the past few years was

0:19:17.640 --> 0:19:20.840
<v Speaker 8>all the business investment and government spending as well. Helped

0:19:21.160 --> 0:19:23.919
<v Speaker 8>with the Chips Act in the IRA that's certainly helped

0:19:24.200 --> 0:19:27.119
<v Speaker 8>boost the economy of the US consumer continues to surprise,

0:19:27.600 --> 0:19:30.840
<v Speaker 8>and we should always say, never ever underestimate the US consumer.

0:19:31.000 --> 0:19:34.040
<v Speaker 8>Just the last November data for personal income and spending

0:19:34.080 --> 0:19:38.439
<v Speaker 8>showed continuing spending. It wasn't exactly super strong, but it

0:19:38.520 --> 0:19:40.679
<v Speaker 8>was still spent. They were still spending. And also in

0:19:40.680 --> 0:19:43.200
<v Speaker 8>those areas that if things are really tough, we wouldn't

0:19:43.240 --> 0:19:47.280
<v Speaker 8>be spending on, like regret, recreational goods and services, recreational

0:19:47.359 --> 0:19:50.560
<v Speaker 8>vehicles that area. There's a bit of a pullback on

0:19:50.720 --> 0:19:56.320
<v Speaker 8>dining out, hotel stays, but overall still decent, consumer spending,

0:19:56.680 --> 0:20:00.840
<v Speaker 8>still decent, consumer wages, savings great. So over four percent

0:20:00.920 --> 0:20:03.440
<v Speaker 8>is still pretty decent as well. So I think that's

0:20:03.480 --> 0:20:05.800
<v Speaker 8>where the mistake has been. So we'll have to see

0:20:05.800 --> 0:20:08.159
<v Speaker 8>how things go in the coming year, just given that

0:20:08.400 --> 0:20:11.040
<v Speaker 8>we are expecting inflation to take higher.

0:20:11.960 --> 0:20:14.679
<v Speaker 4>So the dollar just in this last three months is

0:20:14.760 --> 0:20:17.359
<v Speaker 4>up nearly seven percent. And for the tom Kings of

0:20:17.359 --> 0:20:19.200
<v Speaker 4>the world that like the you know, vacation over in

0:20:19.280 --> 0:20:22.959
<v Speaker 4>Rome or Parish or London, it's a good thing. What

0:20:23.000 --> 0:20:27.120
<v Speaker 4>do you make of this strong dollar, Jennifer, So the strong.

0:20:26.840 --> 0:20:29.840
<v Speaker 8>Dollar has been at the beginning, it was a function

0:20:29.960 --> 0:20:32.520
<v Speaker 8>I think of the stronger US E climbing like throughout

0:20:32.520 --> 0:20:34.920
<v Speaker 8>twenty twenty four. The mistake has I mean, I think

0:20:34.920 --> 0:20:38.000
<v Speaker 8>everyone has already underestimated the global growth as well. I

0:20:38.000 --> 0:20:41.000
<v Speaker 8>don't think there was one G seven country that had

0:20:41.119 --> 0:20:44.600
<v Speaker 8>back to back negative GDP reading, so nobody was in

0:20:44.640 --> 0:20:47.280
<v Speaker 8>an official recession. Things got revised a lot, which I

0:20:47.320 --> 0:20:49.600
<v Speaker 8>thought was very interesting. It's just on the data front.

0:20:49.840 --> 0:20:53.560
<v Speaker 8>But everyone ended up stronger, I think, than expected, especially

0:20:53.600 --> 0:20:56.120
<v Speaker 8>in the US, so a lot of that US dollar

0:20:56.200 --> 0:21:00.439
<v Speaker 8>strength was reflection of much stronger US strength relative to

0:21:00.480 --> 0:21:03.560
<v Speaker 8>everyone else. And now over the last few months it's

0:21:03.560 --> 0:21:06.520
<v Speaker 8>been a reflection of I guess at FED expectations, at

0:21:06.600 --> 0:21:09.119
<v Speaker 8>least over the last few weeks in particular, just given

0:21:09.160 --> 0:21:13.360
<v Speaker 8>how everyone's expecting the Fed to not cut as quickly

0:21:14.000 --> 0:21:18.720
<v Speaker 8>as originally had Anticipation is given again incoming Tearo's potential

0:21:18.760 --> 0:21:22.400
<v Speaker 8>income impact on inflation, and now with the last dot

0:21:22.440 --> 0:21:25.920
<v Speaker 8>plot showing only fifty bases points of rate cuts penciled in, which,

0:21:25.960 --> 0:21:27.080
<v Speaker 8>by the way, I think, let's sort of have to

0:21:27.119 --> 0:21:29.159
<v Speaker 8>take with a grain of salt, that's certainly put a

0:21:29.160 --> 0:21:32.360
<v Speaker 8>little little new fire underneath the green back, and that's

0:21:32.400 --> 0:21:35.240
<v Speaker 8>been very, very difficult to make calls good calls on

0:21:35.280 --> 0:21:37.840
<v Speaker 8>the currency market, just given all this volatility, So the

0:21:37.880 --> 0:21:41.080
<v Speaker 8>FED not cutting as quickly or as much everyone else

0:21:41.200 --> 0:21:44.640
<v Speaker 8>seeming to face slower growth as we're entering the new year,

0:21:44.720 --> 0:21:47.600
<v Speaker 8>and more rate cuts coming like from the ECB from

0:21:47.640 --> 0:21:49.560
<v Speaker 8>the Bank of England, maybe not the BAKE of Japan.

0:21:49.960 --> 0:21:53.040
<v Speaker 8>The RBA is probably going to start cutting rates in February.

0:21:53.480 --> 0:21:56.440
<v Speaker 8>That is going to also lower their weekend their currencies

0:21:56.480 --> 0:21:58.440
<v Speaker 8>and put more strengths underneath the US dollar.

0:21:58.960 --> 0:22:01.440
<v Speaker 6>I'm curious is the calendar flips to twenty twenty five.

0:22:01.720 --> 0:22:04.360
<v Speaker 6>The FED of course will have new voters. Who are

0:22:04.400 --> 0:22:06.920
<v Speaker 6>you keeping a close eye on for as we get

0:22:06.920 --> 0:22:10.880
<v Speaker 6>closer to what people are arguing debatably that neutral rate?

0:22:10.920 --> 0:22:12.480
<v Speaker 6>Who do you think is more of a close callum

0:22:12.520 --> 0:22:13.160
<v Speaker 6>to cents here?

0:22:14.240 --> 0:22:16.320
<v Speaker 8>Well, you know what I think. I think I'm going

0:22:16.400 --> 0:22:17.959
<v Speaker 8>to go back to just to see what i think.

0:22:18.000 --> 0:22:21.560
<v Speaker 8>Fedhair pal is going to be the key FED policy

0:22:21.600 --> 0:22:23.920
<v Speaker 8>maker of course, that makes the key decisions, and he's

0:22:23.960 --> 0:22:27.040
<v Speaker 8>whatever he says sort of reflects I think the broader consensus.

0:22:27.080 --> 0:22:28.520
<v Speaker 8>So I think it's just it's I'm going to keep

0:22:28.600 --> 0:22:30.480
<v Speaker 8>listening to what the FED chair says. I mean, everyone

0:22:30.480 --> 0:22:32.919
<v Speaker 8>else has their own opinion, everyone has their own dots,

0:22:33.119 --> 0:22:34.720
<v Speaker 8>but I think ultimately it's going to be up to

0:22:34.720 --> 0:22:36.640
<v Speaker 8>the FED chair to make that deciding factor. So I'm

0:22:36.640 --> 0:22:38.160
<v Speaker 8>just going to go straight to the boss and say

0:22:38.200 --> 0:22:39.119
<v Speaker 8>it's going to be a feed schair.

0:22:39.000 --> 0:22:41.960
<v Speaker 4>Pal, Jennifer, you're up there in Toronto. How are our

0:22:42.000 --> 0:22:45.280
<v Speaker 4>good friends in Canada thinking about this new administration? Maybe

0:22:45.320 --> 0:22:48.360
<v Speaker 4>some terroriffs because last I checked, we do a lot

0:22:48.359 --> 0:22:49.600
<v Speaker 4>of trading with you guys up there.

0:22:50.400 --> 0:22:53.080
<v Speaker 8>Yes, the US is our biggest trading partner, sending five

0:22:53.119 --> 0:22:57.080
<v Speaker 8>percent of our experts head down to the US. So obviously,

0:22:57.640 --> 0:22:59.960
<v Speaker 8>you know we are. We were already pretty nervous because

0:23:00.359 --> 0:23:03.960
<v Speaker 8>the us mcas up from renegotiation in May of twenty

0:23:04.000 --> 0:23:06.200
<v Speaker 8>twenty six, so we already knew that there is something

0:23:06.240 --> 0:23:08.360
<v Speaker 8>going on on that front. And now with the new

0:23:08.480 --> 0:23:12.399
<v Speaker 8>threats of a twenty five percent tariff on both of

0:23:12.440 --> 0:23:14.919
<v Speaker 8>the US's trading partners from that deal, from both Mexico

0:23:15.040 --> 0:23:18.119
<v Speaker 8>and Canada, obviously makes us very nervous. And we're going

0:23:18.200 --> 0:23:20.040
<v Speaker 8>to have to see if we are going to be

0:23:20.040 --> 0:23:24.080
<v Speaker 8>able to do some you know, decent negotiations that will hopefully,

0:23:24.800 --> 0:23:27.000
<v Speaker 8>you know, soften the blow and hopefully we won't see

0:23:27.040 --> 0:23:29.520
<v Speaker 8>this play out even if it's you know, it's also

0:23:29.520 --> 0:23:31.600
<v Speaker 8>going to depend on how long if he does do

0:23:31.720 --> 0:23:33.639
<v Speaker 8>what he threatens, which is the twenty five percent tariff

0:23:33.640 --> 0:23:36.760
<v Speaker 8>on Canadian imports, how long that's going to stick around

0:23:36.840 --> 0:23:38.639
<v Speaker 8>for and you know, hopefully it's not going to come

0:23:38.680 --> 0:23:41.280
<v Speaker 8>to fruition, but they will be very bad news for

0:23:41.320 --> 0:23:45.120
<v Speaker 8>a Canadian economy. But we've got about two percent penciled

0:23:45.119 --> 0:23:48.160
<v Speaker 8>in for Canadian GDP growth this year or for next

0:23:48.200 --> 0:23:52.040
<v Speaker 8>year at least. Ray kusters still have had a good impact,

0:23:52.280 --> 0:23:55.200
<v Speaker 8>but all that could be erased if we do see

0:23:55.320 --> 0:23:57.840
<v Speaker 8>a blanket twenty five percent tariff on all Canadian imports.

0:23:58.119 --> 0:23:59.960
<v Speaker 3>All right, we'll stay on top of that forever.

0:24:00.040 --> 0:24:00.159
<v Speaker 8>One.

0:24:00.240 --> 0:24:03.000
<v Speaker 4>Jennifer Lee, Senior e Commerce Managing Director at Pimo Capital Markets.

0:24:03.000 --> 0:24:04.480
<v Speaker 4>You appreciate getting some of your time.

0:24:09.080 --> 0:24:13.400
<v Speaker 2>This is the Bloomberg Surveillance Podcast. Listen live each weekday

0:24:13.480 --> 0:24:16.640
<v Speaker 2>starting at seven am Eastern on applecar Play and Android

0:24:16.680 --> 0:24:19.639
<v Speaker 2>Auto with the Bloomberg Business app. You can also watch

0:24:19.720 --> 0:24:22.960
<v Speaker 2>us live every weekday on YouTube and always on the

0:24:22.960 --> 0:24:24.000
<v Speaker 2>Bloomberg terminal.

0:24:24.760 --> 0:24:25.119
<v Speaker 3>I don't know.

0:24:25.200 --> 0:24:29.359
<v Speaker 4>Holiday shopping done. Feels like I spent about the same.

0:24:29.480 --> 0:24:31.720
<v Speaker 3>What do you think you did more or less the same?

0:24:31.880 --> 0:24:34.840
<v Speaker 6>I spent a lot on Black Friday and cyber money.

0:24:34.880 --> 0:24:38.040
<v Speaker 7>I'm not gonna lie. That's all right. I did all

0:24:38.119 --> 0:24:40.480
<v Speaker 7>the the damage. The damage was done.

0:24:40.640 --> 0:24:41.240
<v Speaker 3>The damage was.

0:24:41.240 --> 0:24:43.080
<v Speaker 4>Done, all right, let's see how this thing's kind of

0:24:43.119 --> 0:24:44.520
<v Speaker 4>shaping at here as we kind of get a little

0:24:44.520 --> 0:24:46.800
<v Speaker 4>bit of a look back here, Julievan Allen, Chief Revenue Officer.

0:24:46.880 --> 0:24:50.960
<v Speaker 4>Racketan joins us. Julie, here we are here on December

0:24:50.960 --> 0:24:53.840
<v Speaker 4>twenty seventh. Any early sense of hell kind of how

0:24:53.840 --> 0:24:59.120
<v Speaker 4>that holiday shopping kind of panned out in dollars cents?

0:25:00.040 --> 0:25:00.240
<v Speaker 8>Yeah?

0:25:00.280 --> 0:25:03.240
<v Speaker 9>Absolutely. First of all, thanks for having me again. This

0:25:03.359 --> 0:25:06.440
<v Speaker 9>was an interesting holiday. As the whole year has been,

0:25:06.600 --> 0:25:10.360
<v Speaker 9>it has been pivots after pivots looking at consumer behavior,

0:25:10.920 --> 0:25:14.639
<v Speaker 9>and what we saw this Cyber was the developing behavior.

0:25:14.520 --> 0:25:16.400
<v Speaker 10>Of a very uncertain consumer.

0:25:16.480 --> 0:25:21.000
<v Speaker 9>I will say we monitored daily shopping pre brought Black

0:25:21.040 --> 0:25:25.119
<v Speaker 9>Friday and throughout main cyber shopping days, and what we

0:25:25.200 --> 0:25:27.600
<v Speaker 9>saw a shoppers came out very early this year.

0:25:28.000 --> 0:25:30.720
<v Speaker 10>They were really looking for the deal and not the day.

0:25:31.680 --> 0:25:35.480
<v Speaker 9>But we had done some research with Harris Poll earlier

0:25:35.600 --> 0:25:38.680
<v Speaker 9>this year, and we knew that retailers were highly confident

0:25:38.680 --> 0:25:40.160
<v Speaker 9>that they were going to be able to drive all

0:25:40.200 --> 0:25:43.000
<v Speaker 9>of their sales during peak moments like Black Friday and

0:25:43.080 --> 0:25:47.080
<v Speaker 9>Cyber Monday. And I think unfortunately many of those retailers

0:25:47.080 --> 0:25:49.959
<v Speaker 9>who took that tact missed out on a lot of

0:25:49.960 --> 0:25:54.600
<v Speaker 9>this pull forward of early shopper demand in moments where

0:25:54.640 --> 0:25:57.320
<v Speaker 9>they feel uncertain and are really willing to pull the

0:25:57.320 --> 0:26:00.240
<v Speaker 9>trigger when they get enough of an incentive to buy,

0:26:01.400 --> 0:26:05.480
<v Speaker 9>And we also saw them buying with much more specific intent.

0:26:05.640 --> 0:26:08.399
<v Speaker 10>I heard you both say that either you shop.

0:26:08.200 --> 0:26:11.200
<v Speaker 9>The same or perhaps a little bit more on those

0:26:11.280 --> 0:26:15.119
<v Speaker 9>key days, and what we saw was something similar but

0:26:15.280 --> 0:26:19.639
<v Speaker 9>much less browsing. So consumers were very clear about what

0:26:19.720 --> 0:26:22.520
<v Speaker 9>they wanted to buy, and they came to the sites.

0:26:22.720 --> 0:26:26.000
<v Speaker 9>They purchased in a very purposeful way at a very

0:26:26.320 --> 0:26:30.240
<v Speaker 9>high average order value per trip, meaning that they were ready,

0:26:30.280 --> 0:26:32.679
<v Speaker 9>they knew what they wanted, and when they got that

0:26:32.760 --> 0:26:34.600
<v Speaker 9>incentive that they needed, they bought.

0:26:34.960 --> 0:26:37.280
<v Speaker 6>What were consumers buying more or less of.

0:26:39.520 --> 0:26:42.320
<v Speaker 9>That's actually one of the most interesting trends of this

0:26:42.440 --> 0:26:45.199
<v Speaker 9>year that's certainly new to me having been in this

0:26:45.240 --> 0:26:49.000
<v Speaker 9>space for a long time, where leading up to Black Friday,

0:26:49.040 --> 0:26:52.080
<v Speaker 9>we saw a trend that I started calling first me

0:26:52.240 --> 0:26:55.719
<v Speaker 9>than you, which was to say that consumers were buying

0:26:55.760 --> 0:26:59.639
<v Speaker 9>from very non traditional gift giving categories, think things like

0:27:00.200 --> 0:27:04.120
<v Speaker 9>pet care or personal banking. And as Black Friday hit

0:27:04.240 --> 0:27:08.760
<v Speaker 9>and we're monitoring trends. We continued to see that behavior happen,

0:27:09.119 --> 0:27:11.360
<v Speaker 9>and we kept waiting for it to shift to more

0:27:11.400 --> 0:27:15.520
<v Speaker 9>traditional gift giving, and fundamentally it just kind of didn't.

0:27:16.040 --> 0:27:21.160
<v Speaker 9>And it wasn't until after prime holiday shopping, after Cyber Monday,

0:27:21.200 --> 0:27:26.960
<v Speaker 9>really that the last minute shopping started to move back

0:27:27.000 --> 0:27:31.240
<v Speaker 9>toward normal gift giving categories like gift cars, toys and games,

0:27:31.280 --> 0:27:32.439
<v Speaker 9>sports and outdoors.

0:27:32.960 --> 0:27:35.040
<v Speaker 10>But really fascinating.

0:27:34.359 --> 0:27:38.080
<v Speaker 9>And I think continues that trend of an uncertain consumer

0:27:38.119 --> 0:27:41.399
<v Speaker 9>who's using moments that they know that they're going to

0:27:41.400 --> 0:27:44.240
<v Speaker 9>get the most value to shore up themselves and their

0:27:44.280 --> 0:27:47.439
<v Speaker 9>families before they started to think about gift giving.

0:27:48.280 --> 0:27:52.239
<v Speaker 4>Trulie, how promotional were the retailers this season? What did

0:27:52.240 --> 0:27:54.600
<v Speaker 4>they have to do to get people kind of in

0:27:54.680 --> 0:27:56.879
<v Speaker 4>the door or clicking that mouse.

0:27:58.720 --> 0:28:00.680
<v Speaker 9>They knew that it was going to be a season

0:28:00.880 --> 0:28:02.720
<v Speaker 9>of value seeking consumers.

0:28:02.760 --> 0:28:04.320
<v Speaker 10>It was no secret to anyone.

0:28:04.480 --> 0:28:08.119
<v Speaker 9>So it was very much a season of stacking and

0:28:08.240 --> 0:28:12.320
<v Speaker 9>using whatever lever brands could, whether that's their own in

0:28:12.440 --> 0:28:17.000
<v Speaker 9>house deals and promotions, whether that's things like free shipping

0:28:17.560 --> 0:28:20.520
<v Speaker 9>by online pickup in the store deals as we got

0:28:20.520 --> 0:28:25.080
<v Speaker 9>closer to holiday shipping cutoffs, and also of course other

0:28:25.160 --> 0:28:30.160
<v Speaker 9>levers that will drive permission to buy things like cash back,

0:28:30.680 --> 0:28:34.080
<v Speaker 9>especially for brands who maybe don't want to do as

0:28:34.160 --> 0:28:36.879
<v Speaker 9>much discounting. We saw a lot of that happening in

0:28:36.880 --> 0:28:40.280
<v Speaker 9>the luxury space in particular, but it was really whatever

0:28:40.440 --> 0:28:43.400
<v Speaker 9>lever a brand or retailer could use in order to

0:28:43.440 --> 0:28:46.640
<v Speaker 9>be competitive in a market where they knew that consumers

0:28:46.640 --> 0:28:48.960
<v Speaker 9>were going to be much more loyal to the deal

0:28:49.360 --> 0:28:52.000
<v Speaker 9>than to the brand, which is exactly what happened.

0:28:52.360 --> 0:28:55.640
<v Speaker 6>Now that we're past the Christmas holiday, what other promotions

0:28:55.680 --> 0:28:57.600
<v Speaker 6>could we see at the end of this year and

0:28:57.640 --> 0:28:58.600
<v Speaker 6>going into January.

0:29:00.680 --> 0:29:02.560
<v Speaker 9>Well, of course, at the end of the year, you're

0:29:02.600 --> 0:29:06.520
<v Speaker 9>always going to continue to see brands offering deals to

0:29:06.920 --> 0:29:11.040
<v Speaker 9>offload any gluts of inventory that they may have. We

0:29:11.160 --> 0:29:15.280
<v Speaker 9>had a lot of interesting shipping moments leading up to

0:29:16.000 --> 0:29:19.120
<v Speaker 9>Cyber Week this year, so you'll see those deals continue

0:29:19.120 --> 0:29:22.040
<v Speaker 9>through the end of the year for certain But what

0:29:22.080 --> 0:29:24.920
<v Speaker 9>I predict going into twenty twenty five is really that

0:29:25.040 --> 0:29:27.640
<v Speaker 9>we're going to continue to see this developing habit of

0:29:27.680 --> 0:29:31.880
<v Speaker 9>a very uncertain consumer and retailers trying to meet them

0:29:31.920 --> 0:29:35.520
<v Speaker 9>in that space, which means that the deals and incentives

0:29:35.560 --> 0:29:40.480
<v Speaker 9>can't stop. However, brands and retailers need to figure out

0:29:40.920 --> 0:29:43.560
<v Speaker 9>what works for them in order to give shoppers the

0:29:43.600 --> 0:29:46.840
<v Speaker 9>most bang for their book. And one of the interesting

0:29:46.880 --> 0:29:49.760
<v Speaker 9>trends we started to see even in Black Friday and

0:29:49.800 --> 0:29:53.760
<v Speaker 9>Cyber Monday is this very delicate dance between direct to

0:29:53.840 --> 0:30:00.000
<v Speaker 9>consumer brands and retailers. Where brands were offering in many

0:30:00.320 --> 0:30:03.920
<v Speaker 9>is higher cash back than the retailers who carry them

0:30:04.240 --> 0:30:07.160
<v Speaker 9>because that's a lever that they have. They have potentially

0:30:07.320 --> 0:30:10.560
<v Speaker 9>more margin on those products to offer to the value

0:30:10.560 --> 0:30:15.200
<v Speaker 9>seeking consumer, and the retailer has other levers, perhaps things

0:30:15.360 --> 0:30:18.840
<v Speaker 9>like free shipping that they have an ability to offer

0:30:18.880 --> 0:30:22.520
<v Speaker 9>with better infrastructure to consumers. So it's really going to

0:30:22.520 --> 0:30:24.960
<v Speaker 9>be this dance to meet the consumer where they are

0:30:25.280 --> 0:30:28.240
<v Speaker 9>as they continue to focus on things like everyday items

0:30:28.240 --> 0:30:29.000
<v Speaker 9>and essentials.

0:30:30.080 --> 0:30:34.080
<v Speaker 4>Julie the pandemic it seemed to bring forward by several

0:30:34.160 --> 0:30:37.960
<v Speaker 4>years the percentage of market share for e commerce versus

0:30:37.960 --> 0:30:41.360
<v Speaker 4>bricks and mortar, and e commerce really grew. Where's that

0:30:41.440 --> 0:30:43.920
<v Speaker 4>relationship now? E commerce versus brick, bricks and mortar For

0:30:44.000 --> 0:30:45.320
<v Speaker 4>most retailers.

0:30:46.240 --> 0:30:49.880
<v Speaker 10>E commerce did grow leaps and bounds.

0:30:49.920 --> 0:30:52.280
<v Speaker 9>We took what we saw about like a five year

0:30:52.360 --> 0:30:54.720
<v Speaker 9>leap into the future in terms of e commerce growth,

0:30:54.760 --> 0:30:58.880
<v Speaker 9>and it really does continue, but we are seeing a

0:30:58.960 --> 0:31:02.280
<v Speaker 9>dramatic increase this year in terms of in store behavior.

0:31:02.760 --> 0:31:05.800
<v Speaker 9>Racketon has ability to give cash back in store as well,

0:31:05.880 --> 0:31:10.200
<v Speaker 9>so we monitor these these trends, and that piece of

0:31:10.240 --> 0:31:12.760
<v Speaker 9>our business has been one of the most dramatic areas

0:31:12.840 --> 0:31:15.560
<v Speaker 9>of growth year over year, and I think we're going

0:31:15.600 --> 0:31:18.880
<v Speaker 9>to continue to see that into next year, especially with

0:31:18.960 --> 0:31:24.400
<v Speaker 9>that very highly coveted next generation gen Z shopper continuing

0:31:24.480 --> 0:31:28.080
<v Speaker 9>to grow and bring strength to the market. They prefer

0:31:28.320 --> 0:31:35.280
<v Speaker 9>a very tactile shopping experience, worried about quality and sustainability,

0:31:35.960 --> 0:31:37.960
<v Speaker 9>so I think that we're going to continue to see

0:31:38.000 --> 0:31:41.840
<v Speaker 9>that that trend move more toward brick and mortar next year.

0:31:42.240 --> 0:31:45.960
<v Speaker 9>But again that doesn't change the fact that this is

0:31:46.000 --> 0:31:50.719
<v Speaker 9>still a value seeking consumer, so in store retailers are

0:31:50.720 --> 0:31:53.440
<v Speaker 9>going to need to find those incentives to continue to

0:31:53.520 --> 0:31:55.080
<v Speaker 9>drive shopping in store.

0:31:55.320 --> 0:31:57.000
<v Speaker 4>All right, Julie, thank you so much for joining us.

0:31:57.080 --> 0:31:58.960
<v Speaker 4>I always appreciate getting a few minutes of your time.

0:31:59.040 --> 0:32:02.719
<v Speaker 4>Julie Van Allen, she's the chief revenue officer at Racketend.

0:32:03.320 --> 0:32:07.760
<v Speaker 2>This is the Bloomberg Surveillance podcast available on Apple Spotify,

0:32:07.920 --> 0:32:12.040
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0:32:12.120 --> 0:32:15.200
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0:32:15.320 --> 0:32:19.120
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0:32:19.120 --> 0:32:22.440
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0:32:22.600 --> 0:32:24.160
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