WEBVTT - Selects: SYSK Live: Back When Ford Pintos Were Flaming Deathtraps

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<v Speaker 1>Hi friends, It's me Josh, and for this week's select,

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<v Speaker 1>I've chosen our episode live show really from twenty eighteen,

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<v Speaker 1>back when Ford Pintos were flaming death traps. Now, this

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<v Speaker 1>episode actually came out with an intro from me and Chuck,

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<v Speaker 1>so it seems foolish to do an intro to an intro,

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<v Speaker 1>even though that's what I'm doing.

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<v Speaker 2>Now.

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<v Speaker 1>That's why I'm going to stop and just say, hope

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<v Speaker 1>you enjoy.

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<v Speaker 3>Welcome to stuff you should know, a production of iHeartRadio.

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<v Speaker 2>Hey, welcome to the podcast.

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<v Speaker 4>I'm Josh Clark, There's Charles w Chuck Bryant. Jerry's not here,

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<v Speaker 4>but we are with all these beautiful people live at

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<v Speaker 4>the Buckhead Theater in our own Atlanta, GA.

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<v Speaker 5>Good. Hey, yeah they are.

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<v Speaker 4>Not too shabby, everybody. Yeah, So let's start.

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<v Speaker 2>Man. I feel great.

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<v Speaker 3>So I feel great.

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<v Speaker 4>Since this is a live podcast and it's actually set

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<v Speaker 4>a little further back in time, we thought we would

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<v Speaker 4>all get into the Wayback Machine. So for those of

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<v Speaker 4>you who have seen us live before, you know the

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<v Speaker 4>Wayback Machine is made up. It's not a real thing,

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<v Speaker 4>but it does take a twinkle in your eye and

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<v Speaker 4>a heart full of magic. To get into the wayback machine.

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<v Speaker 4>So I hope all of you have that going on

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<v Speaker 4>right now. That was my best serious Silverman impression.

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<v Speaker 5>It's pretty good.

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<v Speaker 2>Thanks.

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<v Speaker 4>So we're all on the way back machine, okay, and

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<v Speaker 4>we're going back to Detroit, Michigan, back to like the

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<v Speaker 4>mid sixties or something like that.

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<v Speaker 3>We'll say, yeah, back when people still wanted to go

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<v Speaker 3>to Detroit.

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<v Speaker 2>On purpose.

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<v Speaker 3>Sorry man, Yeah, I told you.

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<v Speaker 2>And we're gonna fly in. That's the sounds, and.

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<v Speaker 4>We're very small and invisible, by the way, So we're

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<v Speaker 4>gonna fly in over the shoulder of an up and

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<v Speaker 4>coming auto executive with a beautiful head of hair named

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<v Speaker 4>Lee Aya Coca.

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<v Speaker 2>And Lee Lee.

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<v Speaker 4>At the time, he was what you might call a

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<v Speaker 4>young turk, up and coming, like ready to take on

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<v Speaker 4>the world. Great guy, and he had a lot of

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<v Speaker 4>cred around the company that he worked at called Ford

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<v Speaker 4>Motor Company.

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<v Speaker 5>I tried its pre Chrysler right, and he.

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<v Speaker 2>Had a lot of cred because he had.

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<v Speaker 4>Designed the Mustang right. It was known as Lee's car.

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<v Speaker 3>Even yeah, I mean, if you if you are the

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<v Speaker 3>guy and the of the Ford Mustang project, then you've

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<v Speaker 3>kind of bought your ticket in the car industry. If

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<v Speaker 3>you have be a great car, do you make.

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<v Speaker 4>The car that Vanilla Ice will eventually love, You've done something.

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<v Speaker 2>Quite right with your life, right.

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<v Speaker 5>Did he have a Mustang.

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<v Speaker 4>Rolling in my five point oh with the rag top down?

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<v Speaker 4>That's a Mustang, buddy, is it sure? I think it's

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<v Speaker 4>even in the video.

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<v Speaker 5>I've never been more ashamed.

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<v Speaker 2>To not know the lyrics of a song.

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<v Speaker 3>Yeah, because it's f and Vanilla Ice. So I don't

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<v Speaker 3>feel like I should have known it. I just feel

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<v Speaker 3>like a stooge.

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<v Speaker 4>Oh no, it's fine. No, you got a Wean shirt on.

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<v Speaker 4>You probably should know this. But I know I know

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<v Speaker 4>that lyric though. Yeah, I didn't know a five point.

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<v Speaker 2>Five point him? All right, it's my understanding, right everybody.

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<v Speaker 5>Yeah, I thought it was a Volkswagen Beatle.

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<v Speaker 4>No, no, but that does come up starting now because

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<v Speaker 4>Leik Coca was one of the few people in Detroit

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<v Speaker 4>at the time who realized that the American auto industry's

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<v Speaker 4>lunch was being eaten in the subcompact market, mainly because

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<v Speaker 4>no American car company was making subcompacts at the time.

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<v Speaker 3>Right now, we liked her cars very large at time.

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<v Speaker 2>Like land yachts.

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<v Speaker 4>Yeah, okay, so Li said, the Germans are eating our

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<v Speaker 4>lunch with their little Volkswagen Beetle Hitler's car.

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<v Speaker 3>Look it up, I had two Volkswagen Beetles.

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<v Speaker 2>Those were two Hitler's cars.

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<v Speaker 4>You supported Hiller in a way.

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<v Speaker 5>My mom is over there. She bought that car. I

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<v Speaker 5>don't know.

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<v Speaker 2>She's going like that.

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<v Speaker 4>And then the Toyota Corolla was also killing people, right,

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<v Speaker 4>killing Detroit. I should say, yeah, And so Lee said,

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<v Speaker 4>we need to get a car to market. But I'm

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<v Speaker 4>not the president. There's a man who is president. And

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<v Speaker 4>what is his name, Chuck?

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<v Speaker 3>I can't ever remember, honestly, Oh no, I do remember.

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<v Speaker 3>His name is Bunkie Knudsen.

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<v Speaker 4>If you're the president of a car company and your

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<v Speaker 4>name's Bunkie Knudsen, you gotta.

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<v Speaker 2>Know you have a target on your back.

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<v Speaker 4>Right, Nobody's gonna let that stand for very long, especially

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<v Speaker 4>not Leyah Coca.

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<v Speaker 5>Yeah.

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<v Speaker 3>The only thing Bunkie Muson in that year would have

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<v Speaker 3>been president of is the super Secret, super Secret Treehouse

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<v Speaker 3>Playboy Magazine club.

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<v Speaker 5>Led by Bunkie Knutson.

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<v Speaker 4>Right, are the local union of the guys who sell

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<v Speaker 4>those like monkeys that play the symbols on the street.

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<v Speaker 2>You know, they wind up once, all right.

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<v Speaker 3>So regardless of that, Bunkieknutson was in charge and Leah

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<v Speaker 3>Coca had his sight set on that job, and so

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<v Speaker 3>they settle things in the traditional way in the car

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<v Speaker 3>industry at the time, which was arm wrestling.

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<v Speaker 5>It's a little crazy serious.

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<v Speaker 4>So Leiah Coca had this thing where we think this

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<v Speaker 4>is probably how he rose to power. He could rip

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<v Speaker 4>the sleeve clean off of his shirt right at the shoulder,

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<v Speaker 4>right before an arm wrestling match.

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<v Speaker 2>Right.

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<v Speaker 4>It's very intimidating, and he always kept his arms oiled.

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<v Speaker 4>Every morning he would oil him up and very gingerly

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<v Speaker 4>put the shirt on over him so the oil wouldn't

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<v Speaker 4>show too So it really had like a pronounced effect

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<v Speaker 4>when he tore his shirts leeve off and went like that.

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<v Speaker 2>So when he did this, the Bunkie Nudsen and Bunkie

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<v Speaker 2>saw that oil bicep. He knew his time running four

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<v Speaker 2>Company had grown short.

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<v Speaker 5>That's right, Bunky Newton knew what time it was.

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<v Speaker 2>All that was totally made up. You all realized, right.

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<v Speaker 2>The stun silence threw me off a little bit.

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<v Speaker 5>It was back to the treehouse for Bunkie.

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<v Speaker 3>So Leah Koka found himself in charge of Ford, and

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<v Speaker 3>he said, we got to get a subcompact going fast, dudes.

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<v Speaker 3>So here's what we're gonna do. We're gonna get a

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<v Speaker 3>project going. I'm even gonna give it a code name,

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<v Speaker 3>which is really weird and sort.

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<v Speaker 2>Of Simon Mark, kind of a Nudsen move.

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<v Speaker 3>But he named it Project Phoenix. Very cute and a

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<v Speaker 3>little ironic once you know what this is about. And

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<v Speaker 3>he said, I want a car, I want to on

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<v Speaker 3>the market and what twenty four months?

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<v Speaker 4>Yeah, and normally it took like forty three months dated

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<v Speaker 4>car from concept to production. Iakoka said, nope, twenty four.

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<v Speaker 3>Yeah, twenty four so super fast and it can't weigh

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<v Speaker 3>more than two thousand pounds and it can't cost a

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<v Speaker 3>customer more than two thousand dollars. And he totally should

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<v Speaker 3>have called it Project two thousand, so that would have

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<v Speaker 3>been a super cool name.

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<v Speaker 5>In the early nineteen seventies.

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<v Speaker 4>That car would go on to be known as the

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<v Speaker 4>Ford Pinto. For those of you who aren't going, like, oh, colaps.

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<v Speaker 3>Couple of booze, a couple of groans, and a lot

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<v Speaker 3>of like what we're going to fill the people in

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<v Speaker 3>on this Okay, Yeah, So the deal with the Ford

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<v Speaker 3>Pinto was if you don't know, and you did grow

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<v Speaker 3>up in the seventies, it had a problem. We don't

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<v Speaker 3>know a lot about, but we know that the Ford

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<v Speaker 3>Pinto had a problem. If you would hit the Ford

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<v Speaker 3>Pinto from the rear going very very slow, sometimes it

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<v Speaker 3>would burst into a fiery ball. And that is not

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<v Speaker 3>a good thing for a car to.

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<v Speaker 2>Do, especially when you're still in the car.

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<v Speaker 5>That's right.

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<v Speaker 2>Has anyone seen the movie Top Secret?

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<v Speaker 5>Remember that one? There's Alkilmer.

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<v Speaker 4>There's a scene where Valcimra, I think, is on a motorcycle.

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<v Speaker 4>He's being chased by Germans and he somehow out maneuvers

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<v Speaker 4>them and they swerve off the road and slam on

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<v Speaker 4>their brakes and almost come to a complete stop right

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<v Speaker 4>before hitting a Pinto in the rear, but don't quite

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<v Speaker 4>make it. It makes that crystal thing sound and then

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<v Speaker 4>boom they just blow up into flames.

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<v Speaker 3>Right, And this was in the eighties, This was like

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<v Speaker 3>at least ten years after the Pinto had this reputation.

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<v Speaker 3>That's not that.

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<v Speaker 4>Far from the truth, actually, we found from doing this research.

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<v Speaker 4>So there's actually a lot of choice quotes that we

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<v Speaker 4>found a lot of people love taking potshots at the Pinto.

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<v Speaker 4>Some have written some pretty great stuff. You want to

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<v Speaker 4>take the first one.

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<v Speaker 3>Yeah, the first one was from Popular Mechanics magazine, and

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<v Speaker 3>they said, arguably the most dangerous fuel tank of all

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<v Speaker 3>time was a rear mounted vessel installed on the seventy

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<v Speaker 3>one through seventy six Ford Pinto. It's possibly the best

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<v Speaker 3>example of what happens when poor engineering meets corporate negligence.

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<v Speaker 3>Good quote, I got one.

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<v Speaker 4>There's this guy named doctor Leslie Ball. He was the

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<v Speaker 4>chief safety officer for NASA's manned Space program.

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<v Speaker 2>So this guy knew safety, right.

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<v Speaker 4>He said that the release to production of the Pinto

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<v Speaker 4>was the most reprehensible decision in the history of American engineering.

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<v Speaker 4>So there's a couple of things I want your right.

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<v Speaker 4>A couple of things to note in this quote. One

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<v Speaker 4>he said was the most reprehensible decision, not one of

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<v Speaker 4>the and he also qualifies it with American engineering, not

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<v Speaker 4>automotive engineering. He's including like easy bake ovens and other

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<v Speaker 4>stuff they have killed like millions of people.

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<v Speaker 2>You know.

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<v Speaker 3>He's including everything ever built basically, Yeah, easy bake ovens

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<v Speaker 3>or death traps too.

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<v Speaker 2>So the Pinto.

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<v Speaker 4>It was kind of an issue for Ford is we're

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<v Speaker 4>going to see but there's this one tibit we ran

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<v Speaker 4>a cost that we just love. There was a radio

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<v Speaker 4>spot for the Pinto in the seventies and Ford had

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<v Speaker 4>to get their their agency to get rid of it

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<v Speaker 4>because it had the line the Pinto leaves you with

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<v Speaker 4>that warm feeling for real, this is this is a

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<v Speaker 4>fun one of research, all right.

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<v Speaker 3>So again I want to reiterate, we don't know anything

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<v Speaker 3>about the design of cars. You know how to drive cars,

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<v Speaker 3>and that's about where it ends.

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<v Speaker 5>But we do know this.

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<v Speaker 3>The original design of the Pinto had a gas tank

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<v Speaker 3>that started six inches from the rear bumper. I know

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<v Speaker 3>that's not a good idea. If I was in Detroit,

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<v Speaker 3>I would have said, well, that's weird, and why would

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<v Speaker 3>you want to do that? Sure, because you know, accidents happened, right,

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<v Speaker 3>No one thought about it.

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<v Speaker 4>No. That's made even worse by the fact that a

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<v Speaker 4>car critic would later call that bumper little more than ornamentation, right, like,

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<v Speaker 4>car's supposed to have a bumper, just put that thing

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<v Speaker 4>that looks like a bumper on it. Basically, there was

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<v Speaker 4>a later improved version of the bumper on the Pinto

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<v Speaker 4>that could with stand a five mile an hour impact.

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<v Speaker 2>That was the improved version.

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<v Speaker 4>And again, this is all happening six inches away from

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<v Speaker 4>the gas tank.

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<v Speaker 2>That's that's just one side of the field tank.

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<v Speaker 4>There's a whole other side, and it had like its

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<v Speaker 4>own issues.

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<v Speaker 3>Basically, Yeah, there's there's something on a car called a differential.

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<v Speaker 2>Uh, we mechanics say it.

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<v Speaker 3>We don't know what that is, but I did some

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<v Speaker 3>research and here's what I'm gonna call it. It's the

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<v Speaker 3>magic box that makes the car go room.

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<v Speaker 2>I think it's pretty accurate.

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<v Speaker 4>What's what's so funny is like we pride ourselves on

0:12:28.480 --> 0:12:31.959
<v Speaker 4>chasing down every tidbit of information when it comes to cars,

0:12:32.040 --> 0:12:33.480
<v Speaker 4>We're just like, that's out.

0:12:35.240 --> 0:12:35.800
<v Speaker 2>No idea.

0:12:35.880 --> 0:12:39.000
<v Speaker 3>Who'd want to hear a live podcast about a car? So, uh,

0:12:39.160 --> 0:12:43.080
<v Speaker 3>this magic box on the Ford Pinto had four protruding

0:12:43.160 --> 0:12:49.600
<v Speaker 3>bolts facing the gas tank that uh see you're getting

0:12:49.640 --> 0:12:53.280
<v Speaker 3>it now that uh in court later on, and this

0:12:53.280 --> 0:12:55.360
<v Speaker 3>would end up in court that you see where this

0:12:55.440 --> 0:13:00.440
<v Speaker 3>is going. Lawyers would call them can openers, and we're

0:13:00.480 --> 0:13:03.480
<v Speaker 3>just gonna call them for this show, flaming death bolts.

0:13:05.000 --> 0:13:06.720
<v Speaker 4>I wish we had a sound effect or like a

0:13:06.840 --> 0:13:09.520
<v Speaker 4>jingle like Flaming Death Bolts.

0:13:10.040 --> 0:13:12.160
<v Speaker 3>And we should totally trademark Flaming Death Bolts.

0:13:12.200 --> 0:13:14.280
<v Speaker 4>I think so too, or at least that's a band name.

0:13:14.280 --> 0:13:16.160
<v Speaker 4>I think we should at least call it out as that.

0:13:16.600 --> 0:13:18.680
<v Speaker 5>Oh right, do you hear that?

0:13:19.559 --> 0:13:21.280
<v Speaker 3>Are they're Flaming Death Faults behind us?

0:13:22.080 --> 0:13:22.680
<v Speaker 2>That came out?

0:13:23.679 --> 0:13:26.160
<v Speaker 5>Uh, we're here on the wrong night.

0:13:27.160 --> 0:13:29.240
<v Speaker 4>So, like I said, there there's a lot of good

0:13:29.440 --> 0:13:31.600
<v Speaker 4>quotes out there, but probably the best of them, the

0:13:31.640 --> 0:13:34.520
<v Speaker 4>best came from this journalist named Mark Dowie who figures

0:13:34.559 --> 0:13:38.079
<v Speaker 4>big time into the story and he probably got across

0:13:38.120 --> 0:13:40.679
<v Speaker 4>the problem with the Pinto better than anybody. And if

0:13:40.679 --> 0:13:45.719
<v Speaker 4>I may please okay, Mark Dowie said, if you ran

0:13:45.760 --> 0:13:48.080
<v Speaker 4>into a Pinto you were following it over thirty miles

0:13:48.120 --> 0:13:50.440
<v Speaker 4>an hour, the rear end of the car would buckle

0:13:50.520 --> 0:13:53.000
<v Speaker 4>like an accordion right up to the back seat, and

0:13:53.080 --> 0:13:55.320
<v Speaker 4>the tube bleeding to the gas tank cap would be

0:13:55.480 --> 0:13:58.480
<v Speaker 4>ripped away from the tank itself and gas would immediately

0:13:58.520 --> 0:14:02.280
<v Speaker 4>begin squashing onto the road around the car. Right the

0:14:02.320 --> 0:14:05.800
<v Speaker 4>buckle gas tank would be jammed up against the differential housing,

0:14:05.800 --> 0:14:09.680
<v Speaker 4>which contained four sharp protruding bolts, likely to gash holes

0:14:09.679 --> 0:14:13.520
<v Speaker 4>in the tank and spill still more gas. Now all

0:14:13.559 --> 0:14:15.520
<v Speaker 4>you need is a spark from a cigarette.

0:14:15.920 --> 0:14:18.359
<v Speaker 2>And this is me interjecting here. This is the seventies.

0:14:18.400 --> 0:14:21.760
<v Speaker 4>So every single person in every single car was smoking

0:14:22.120 --> 0:14:24.920
<v Speaker 4>every single second of every moment they were driving.

0:14:25.000 --> 0:14:28.360
<v Speaker 3>There are four lit cigarettes in every car at all

0:14:28.440 --> 0:14:30.160
<v Speaker 3>times with the windows.

0:14:29.840 --> 0:14:30.960
<v Speaker 2>Up barring that.

0:14:31.600 --> 0:14:34.480
<v Speaker 4>You could also get it from the ignition or scraping metal,

0:14:34.800 --> 0:14:37.120
<v Speaker 4>and both cars would be engulfed in flames.

0:14:37.720 --> 0:14:39.000
<v Speaker 2>If you gave that pin to a.

0:14:38.960 --> 0:14:42.440
<v Speaker 4>Really good whack, say it forty miles per hour, chances

0:14:42.440 --> 0:14:45.080
<v Speaker 4>are excellent that its doors would jam and you would

0:14:45.120 --> 0:14:48.640
<v Speaker 4>have to stand by and watch its trapped passengers burn

0:14:48.760 --> 0:14:49.280
<v Speaker 4>to death.

0:14:53.080 --> 0:14:55.320
<v Speaker 3>You're that's not me saying this.

0:14:58.280 --> 0:15:02.760
<v Speaker 5>Your additional what do you call it? Pantomiming acting?

0:15:03.640 --> 0:15:05.240
<v Speaker 2>It's in the pantomime tradition.

0:15:05.640 --> 0:15:06.840
<v Speaker 5>Fantastic, Thank you.

0:15:09.680 --> 0:15:14.600
<v Speaker 3>Reading Rainbow with Josh give LeVar Burton a run for

0:15:14.640 --> 0:15:19.640
<v Speaker 3>his money. All right, So there was one thirty mile

0:15:19.680 --> 0:15:22.240
<v Speaker 3>per hour crash test with a pinto that found that

0:15:22.360 --> 0:15:27.400
<v Speaker 3>all thirteen gallons, all thirteen gallons, spilled out in less

0:15:27.400 --> 0:15:31.880
<v Speaker 3>than sixty seconds. So we all drive here in Atlanta

0:15:31.960 --> 0:15:34.160
<v Speaker 3>and you all pump gas. You know how fast when

0:15:34.160 --> 0:15:36.360
<v Speaker 3>you're pumping gas, it's coming out and you're like, oh

0:15:36.360 --> 0:15:40.840
<v Speaker 3>my god, that's so fast. Hole coming out so fast.

0:15:41.800 --> 0:15:44.720
<v Speaker 3>You can't pump take a gas in sixty seconds. So

0:15:44.800 --> 0:15:47.880
<v Speaker 3>the Pinto is spilling gas faster than you can pump gas.

0:15:48.440 --> 0:15:50.560
<v Speaker 5>Think about that next time you go to the gas station.

0:15:52.240 --> 0:15:56.400
<v Speaker 4>Yeah, thank god, I'm not driving an early nineteen seventies Pinto.

0:15:57.840 --> 0:16:02.680
<v Speaker 4>So the weird thing is this, despite the Pinto's reputation,

0:16:03.520 --> 0:16:06.520
<v Speaker 4>whether it's from top secret, you learned about it from

0:16:06.600 --> 0:16:09.080
<v Speaker 4>your older brother, who knows where you heard it from,

0:16:09.200 --> 0:16:12.080
<v Speaker 4>but a lot most people, I would even say, know

0:16:12.160 --> 0:16:14.880
<v Speaker 4>of the Pinto is a flaming death trap. It turns out,

0:16:15.160 --> 0:16:19.040
<v Speaker 4>in retrospect, the Pinto was really not much worse than

0:16:19.080 --> 0:16:21.920
<v Speaker 4>any other car in its class at the time, which

0:16:21.960 --> 0:16:24.440
<v Speaker 4>is not to say that the Pinto wasn't a flaming

0:16:24.480 --> 0:16:28.800
<v Speaker 4>death trap, but instead all cars were flaming death traps.

0:16:28.040 --> 0:16:32.120
<v Speaker 4>The idea of being safe if you got into a

0:16:32.200 --> 0:16:36.400
<v Speaker 4>crash was totally lost on Detroit at the time.

0:16:36.600 --> 0:16:37.400
<v Speaker 2>It wasn't a thing.

0:16:38.200 --> 0:16:40.680
<v Speaker 4>So we wondered, okay, well, how did the Pinto actually

0:16:40.720 --> 0:16:41.720
<v Speaker 4>get this reputation?

0:16:42.280 --> 0:16:44.240
<v Speaker 2>And to answer that question, we have.

0:16:44.200 --> 0:16:46.960
<v Speaker 4>To go to the Great Periodical Room in the sky

0:16:48.040 --> 0:16:50.120
<v Speaker 4>and we have to go back to the ninth.

0:16:50.120 --> 0:16:51.800
<v Speaker 5>We all have to die.

0:16:52.080 --> 0:16:55.080
<v Speaker 2>No, No, that's the great part about it. You can

0:16:55.120 --> 0:16:55.880
<v Speaker 2>go there alive.

0:16:56.360 --> 0:16:56.640
<v Speaker 5>Oh.

0:16:57.280 --> 0:16:58.720
<v Speaker 3>Usually when you say the great thing in the sky,

0:16:58.760 --> 0:16:59.920
<v Speaker 3>that means you're totally dead.

0:17:00.160 --> 0:17:00.800
<v Speaker 2>Just in the sky.

0:17:00.960 --> 0:17:04.879
<v Speaker 3>Okay, all right, Great, we're going to the Great Periodical

0:17:04.920 --> 0:17:05.280
<v Speaker 3>in the sky.

0:17:05.400 --> 0:17:06.439
<v Speaker 2>Why and we're all living?

0:17:06.920 --> 0:17:08.320
<v Speaker 5>All right, it's great.

0:17:09.600 --> 0:17:12.320
<v Speaker 4>We're gonna go back to the nineteen seventy seventh section

0:17:12.720 --> 0:17:16.000
<v Speaker 4>and we're going to find the nineteen seventy seven year

0:17:16.240 --> 0:17:19.600
<v Speaker 4>for Mother Jones Magazine. Has everyone ever heard of Mother

0:17:19.680 --> 0:17:23.960
<v Speaker 4>Jones Magazines still around today? So on one might characterize

0:17:24.000 --> 0:17:27.359
<v Speaker 4>it as slightly left of center maybe, And it was

0:17:27.480 --> 0:17:29.080
<v Speaker 4>very much the same back in the day.

0:17:29.359 --> 0:17:29.919
<v Speaker 5>Yeah.

0:17:30.000 --> 0:17:34.840
<v Speaker 4>And in this September October nineteen seventy seven issue of

0:17:34.880 --> 0:17:37.680
<v Speaker 4>Mother Jones Magazine, there was an article by Mark Dowie.

0:17:37.800 --> 0:17:40.359
<v Speaker 3>That's right, it's called Pinto Madness. You can still read

0:17:40.359 --> 0:17:42.880
<v Speaker 3>this article today. It was one of the main sources

0:17:42.920 --> 0:17:45.240
<v Speaker 3>we used. It's a great deep dive if you want

0:17:45.280 --> 0:17:48.359
<v Speaker 3>to read some more stuff about the Pinto But Mark

0:17:48.400 --> 0:17:50.440
<v Speaker 3>Dowie was the quote you read earlier, and he was

0:17:50.480 --> 0:17:51.640
<v Speaker 3>a journalist there at the time.

0:17:52.240 --> 0:17:55.280
<v Speaker 5>And this is this is one reason you know. This

0:17:55.359 --> 0:17:56.359
<v Speaker 5>is also the seventies.

0:17:56.640 --> 0:18:00.560
<v Speaker 3>When they released this article in a print magazine, they

0:18:00.560 --> 0:18:03.560
<v Speaker 3>had a press conference about it, which is adorable when

0:18:03.560 --> 0:18:07.800
<v Speaker 3>you think about it, especially through today's lens. So they

0:18:07.960 --> 0:18:11.040
<v Speaker 3>even traveled. They went to Washington, d C. From San Francisco,

0:18:11.560 --> 0:18:14.800
<v Speaker 3>held a big press conference there on Capitol Hill about

0:18:14.800 --> 0:18:22.720
<v Speaker 3>a magazine article, and they invited Ralph Nader to attend, which, yeah, yeah,

0:18:22.760 --> 0:18:24.359
<v Speaker 3>if you don't know who Ralph Nader is, he is

0:18:24.400 --> 0:18:29.320
<v Speaker 3>a great American. He was a consumer crusader who cared

0:18:29.680 --> 0:18:31.679
<v Speaker 3>really about one thing in life, and that is making

0:18:31.720 --> 0:18:37.080
<v Speaker 3>sure that corporations didn't screw you over and they kept

0:18:37.119 --> 0:18:40.000
<v Speaker 3>you safe. And it's not like he got rich doing it.

0:18:40.080 --> 0:18:42.520
<v Speaker 3>Ralph Nader was a great, great dude, right.

0:18:42.640 --> 0:18:45.280
<v Speaker 4>He lived like a hermit to show that he wasn't

0:18:45.320 --> 0:18:47.760
<v Speaker 4>being influenced by one side or the other. He had

0:18:47.800 --> 0:18:51.040
<v Speaker 4>like a mattress on the floor of like a studio apartment.

0:18:51.200 --> 0:18:53.360
<v Speaker 2>I think he had a hot plate that he lived with.

0:18:54.240 --> 0:18:59.000
<v Speaker 3>Ironically, it's very dangerous how they think about it.

0:18:59.000 --> 0:19:01.640
<v Speaker 4>It was like probably the safer hot plates, but yeah.

0:19:01.480 --> 0:19:03.120
<v Speaker 5>I bet it was the best hot plate on the market.

0:19:03.240 --> 0:19:04.840
<v Speaker 2>Yeah, for sure, you would think so. But he bought

0:19:04.880 --> 0:19:06.120
<v Speaker 2>it with his own money.

0:19:06.320 --> 0:19:08.480
<v Speaker 3>He did so anyother Ralph Nader was there. They got

0:19:08.480 --> 0:19:12.400
<v Speaker 3>everyone together and they had this big press conference in Washington, DC,

0:19:13.200 --> 0:19:17.760
<v Speaker 3>and Dowie starts to poke around a little bit and

0:19:17.880 --> 0:19:21.040
<v Speaker 3>do a little more research for this article and say,

0:19:21.080 --> 0:19:22.800
<v Speaker 3>you know, I need to go to these need to

0:19:22.800 --> 0:19:24.640
<v Speaker 3>go to dot and need to go what was the.

0:19:24.600 --> 0:19:28.719
<v Speaker 4>Other one called NHTSA ones that stand for National Man

0:19:29.160 --> 0:19:34.840
<v Speaker 4>the National Highway Transportation Safety Administration. Correct, it's a mouthful,

0:19:35.040 --> 0:19:36.800
<v Speaker 4>very good, so a lot of common words, but when

0:19:36.840 --> 0:19:38.879
<v Speaker 4>you put him together like that, it's tough.

0:19:41.800 --> 0:19:44.240
<v Speaker 3>So he went and started doing some investigating and he

0:19:44.359 --> 0:19:48.600
<v Speaker 3>found out that Ford had been carrying out well, they've

0:19:48.600 --> 0:19:52.040
<v Speaker 3>been carrying out crash tests in secret. And when you're

0:19:52.040 --> 0:19:55.360
<v Speaker 3>carrying out crash tests in secret, that's probably not a good.

0:19:55.160 --> 0:19:55.720
<v Speaker 2>Thing, right.

0:19:56.119 --> 0:19:58.119
<v Speaker 4>It means that you didn't get the results you were

0:19:58.160 --> 0:20:03.919
<v Speaker 4>hoping for, so you you suppressed the results you had.

0:20:03.960 --> 0:20:05.680
<v Speaker 2>All the scientists murdered.

0:20:07.119 --> 0:20:09.200
<v Speaker 3>Lea totally. Did He's like you see that?

0:20:09.280 --> 0:20:09.680
<v Speaker 2>Sure?

0:20:09.840 --> 0:20:15.439
<v Speaker 4>He probably like was like, go to sleep forever. But

0:20:15.520 --> 0:20:17.280
<v Speaker 4>that was just to get the ball rolling. He had

0:20:17.359 --> 0:20:20.520
<v Speaker 4>goons killed the rest of them. Oh sure, and you

0:20:20.680 --> 0:20:22.920
<v Speaker 4>then you filed the crash test with the dot.

0:20:23.400 --> 0:20:25.000
<v Speaker 2>That was the normal thing.

0:20:25.160 --> 0:20:28.119
<v Speaker 4>So Dowy's sitting there going through all these file cabinets,

0:20:28.280 --> 0:20:30.640
<v Speaker 4>and you know, there's all these bureaucrats going like, oh God,

0:20:30.680 --> 0:20:36.560
<v Speaker 4>why does he keep saying Eureka.

0:20:34.200 --> 0:20:35.800
<v Speaker 5>Here's the guy in there with the spy camera.

0:20:36.320 --> 0:20:38.879
<v Speaker 4>And he figured out very very quickly that Ford was

0:20:39.119 --> 0:20:44.400
<v Speaker 4>well aware of the notion that its Pintos were flaming

0:20:44.480 --> 0:20:49.280
<v Speaker 4>death traps. Right, And from those forty crash tests, he

0:20:49.400 --> 0:20:53.520
<v Speaker 4>found that eleven of them, this is really important, eleven

0:20:53.600 --> 0:20:57.400
<v Speaker 4>of those crash tests had been carried out before the Pinto,

0:20:57.800 --> 0:21:01.280
<v Speaker 4>the first one, had ever rolled off of the production line.

0:21:01.720 --> 0:21:01.960
<v Speaker 2>Right.

0:21:02.400 --> 0:21:05.280
<v Speaker 4>He found in these crash tests that every single one

0:21:05.320 --> 0:21:08.080
<v Speaker 4>of those forty crash tests, if it was a Pinto

0:21:08.160 --> 0:21:10.560
<v Speaker 4>that had not been altered, meaning it was the same

0:21:10.600 --> 0:21:13.480
<v Speaker 4>one that you would buy at like the dealership, they

0:21:13.600 --> 0:21:16.120
<v Speaker 4>lost gas and an impact of twenty miles an hour

0:21:16.240 --> 0:21:18.960
<v Speaker 4>over Not very good, right, No, not.

0:21:18.960 --> 0:21:19.960
<v Speaker 5>Good at all.

0:21:20.080 --> 0:21:22.840
<v Speaker 3>So three of these cars passed the tests, and all

0:21:22.920 --> 0:21:26.400
<v Speaker 3>three of them had been had been tweaked for safety

0:21:26.680 --> 0:21:28.600
<v Speaker 3>like these aren't the ones that you would end up buying.

0:21:29.000 --> 0:21:31.240
<v Speaker 3>They changed three of them and they all three passed.

0:21:31.400 --> 0:21:33.199
<v Speaker 3>Yet they still didn't use it. And here are the

0:21:33.200 --> 0:21:36.640
<v Speaker 3>three things they did. They one was a plastic baffle,

0:21:36.960 --> 0:21:39.119
<v Speaker 3>a little square plastic that costs.

0:21:38.960 --> 0:21:41.200
<v Speaker 5>One dollar and it weighed one pound.

0:21:41.320 --> 0:21:44.359
<v Speaker 3>And it went between the flaming death bolts and the

0:21:44.400 --> 0:21:44.960
<v Speaker 3>gas tank.

0:21:45.760 --> 0:21:47.600
<v Speaker 5>Solved the problem pretty sensible.

0:21:47.720 --> 0:21:52.040
<v Speaker 3>Did not use it because remember two thousand pounds two

0:21:52.080 --> 0:21:54.719
<v Speaker 3>thousand dollars, which I don't know what that is today.

0:21:54.920 --> 0:21:57.919
<v Speaker 2>It's a two pounds and twelve thousand.

0:21:57.720 --> 0:22:00.280
<v Speaker 3>Dollars the pounds and change.

0:22:00.600 --> 0:22:03.160
<v Speaker 2>Okay, gravity is read relatively the same.

0:22:03.720 --> 0:22:07.320
<v Speaker 3>The other thing they did, and this ostensibly was a

0:22:07.359 --> 0:22:10.679
<v Speaker 3>little heavier, They put a metal plate to reinforce that

0:22:11.400 --> 0:22:12.240
<v Speaker 3>ornamental bumper.

0:22:12.520 --> 0:22:16.879
<v Speaker 5>In other words, they gave it a bumper and that worked.

0:22:17.119 --> 0:22:19.320
<v Speaker 3>And then the finally, the final thing they did was

0:22:19.359 --> 0:22:21.240
<v Speaker 3>a I think they lined that was the inside of

0:22:21.280 --> 0:22:21.760
<v Speaker 3>the outside of.

0:22:21.720 --> 0:22:23.880
<v Speaker 2>The gas tank, the inside of the gas tankah.

0:22:23.520 --> 0:22:25.360
<v Speaker 5>The inside of the gas tank with a rubber bladder.

0:22:25.640 --> 0:22:26.520
<v Speaker 5>And that worked.

0:22:27.440 --> 0:22:29.520
<v Speaker 3>But no one likes saying the word bladder head forward.

0:22:29.880 --> 0:22:31.200
<v Speaker 3>Be honest, it's too gross.

0:22:31.240 --> 0:22:33.840
<v Speaker 2>It works, but it's crony, So we're getting rid of

0:22:33.880 --> 0:22:34.159
<v Speaker 2>that one.

0:22:34.680 --> 0:22:37.280
<v Speaker 3>The point is they had three solutions before the Ford

0:22:37.320 --> 0:22:39.560
<v Speaker 3>was being rolled off the line, and they chose to

0:22:39.600 --> 0:22:41.000
<v Speaker 3>ignore all three of them, right.

0:22:41.040 --> 0:22:42.040
<v Speaker 2>Big point here, right.

0:22:43.240 --> 0:22:46.520
<v Speaker 4>And in addition to this two thousand pound, two thousand

0:22:46.560 --> 0:22:51.880
<v Speaker 4>dollars limitation that I Coca imposed, that radically shortened timeline

0:22:52.240 --> 0:22:56.520
<v Speaker 4>also created a climate where really really dangerous engineering decisions

0:22:56.520 --> 0:22:57.200
<v Speaker 4>were being made.

0:22:57.280 --> 0:22:57.480
<v Speaker 5>Right.

0:22:57.960 --> 0:22:59.480
<v Speaker 2>Normally, when you make.

0:22:59.320 --> 0:23:03.199
<v Speaker 4>A car, you sketch it out, somebody makes a model

0:23:03.280 --> 0:23:06.960
<v Speaker 4>of it, some dude like works it in clay. Yeah,

0:23:07.160 --> 0:23:09.800
<v Speaker 4>you run it into like a couple of walls or

0:23:09.840 --> 0:23:12.560
<v Speaker 4>something like that. If you figure out how many like

0:23:12.800 --> 0:23:15.760
<v Speaker 4>light like cigarette lighters are going to go into it,

0:23:16.000 --> 0:23:18.440
<v Speaker 4>there's a lot of thought put into it. And then

0:23:18.520 --> 0:23:22.600
<v Speaker 4>once all this stuff, this pre production stuff is done

0:23:22.920 --> 0:23:24.679
<v Speaker 4>and you know what the car is going to look like,

0:23:25.040 --> 0:23:28.520
<v Speaker 4>then you begin this process called tooling. And tooling is

0:23:28.560 --> 0:23:31.960
<v Speaker 4>where you make the machines that are going to make

0:23:32.080 --> 0:23:36.160
<v Speaker 4>the car that you're manufacturing. Right with the Pinto, they

0:23:36.160 --> 0:23:39.479
<v Speaker 4>didn't do that. They started designing the car and at

0:23:39.560 --> 0:23:42.879
<v Speaker 4>about the same time they started making the machines that

0:23:42.960 --> 0:23:45.439
<v Speaker 4>were going to make that car. Before they even knew

0:23:45.720 --> 0:23:48.800
<v Speaker 4>ultimately what the final design was going to be. So

0:23:48.880 --> 0:23:51.640
<v Speaker 4>by the time they figured out that they had a

0:23:51.680 --> 0:23:55.720
<v Speaker 4>really dangerous fuel tank on their hands, it was too late.

0:23:55.880 --> 0:23:58.440
<v Speaker 4>The tooling was underway, two hundred million dollars worth of

0:23:58.920 --> 0:24:01.040
<v Speaker 4>machines had been made, and Ford.

0:24:00.880 --> 0:24:08.960
<v Speaker 3>Said, yeah, so when they discovered this, we have a

0:24:09.000 --> 0:24:12.320
<v Speaker 3>couple of quotes here from actual engineers that worked there

0:24:12.440 --> 0:24:15.000
<v Speaker 3>at the time, and they said, did anyone go to

0:24:15.080 --> 0:24:17.240
<v Speaker 3>le Ayacoca and say, hey, we have a problem on

0:24:17.280 --> 0:24:20.200
<v Speaker 3>our hands with his gat stank And this one engineer

0:24:20.240 --> 0:24:22.680
<v Speaker 3>from the Mother Jones article said hell no.

0:24:24.000 --> 0:24:26.480
<v Speaker 4>But if it was like nineteen seventy seven, so we

0:24:26.520 --> 0:24:29.040
<v Speaker 4>didn't say it like that, he went like, hell no.

0:24:29.440 --> 0:24:34.560
<v Speaker 3>Right in my mind he went, hell no, hell no.

0:24:35.480 --> 0:24:37.440
<v Speaker 5>Uh, that person would have been fired.

0:24:37.520 --> 0:24:40.560
<v Speaker 3>Safety wasn't a popular subject around Ford in those days,

0:24:40.960 --> 0:24:43.200
<v Speaker 3>and with Lee it was taboo.

0:24:43.800 --> 0:24:45.960
<v Speaker 2>Or taboo, like if you're a normal.

0:24:45.680 --> 0:24:58.040
<v Speaker 3>Person, if you talk normally, tattoo, taboo, tattoo, taboo. All right, deletrious,

0:25:00.359 --> 0:25:04.000
<v Speaker 3>it's that's a deep cut. Yeah, there's about twenty people

0:25:04.040 --> 0:25:07.560
<v Speaker 3>in here that got that one. That's all right, all right,

0:25:07.600 --> 0:25:10.040
<v Speaker 3>So I had a cocata saying around Ford at the time,

0:25:10.280 --> 0:25:15.800
<v Speaker 3>which was safety doesn't sell. And here's another quote from

0:25:15.840 --> 0:25:19.359
<v Speaker 3>another engineer. Safety is in the issue trunk spaces. You

0:25:19.400 --> 0:25:22.359
<v Speaker 3>have no idea how stiff the competition is over trunk space.

0:25:22.920 --> 0:25:24.760
<v Speaker 3>Do you realize that if we put a safer gas

0:25:24.800 --> 0:25:26.880
<v Speaker 3>tank in the Pinto, you can only get one set

0:25:26.920 --> 0:25:28.399
<v Speaker 3>of golf clubs in the trunk.

0:25:29.960 --> 0:25:32.760
<v Speaker 5>And that's a real quote. Yeah, And here's something that

0:25:32.800 --> 0:25:33.800
<v Speaker 5>you can do when you get home.

0:25:33.840 --> 0:25:37.080
<v Speaker 3>You can go and look up Ford Pinto ad and

0:25:37.160 --> 0:25:41.520
<v Speaker 3>search Google images or being images? Is that of thing?

0:25:41.800 --> 0:25:42.320
<v Speaker 2>Yahoo?

0:25:42.720 --> 0:25:47.960
<v Speaker 3>Yeah, you have to be Google. Yeah, go to netscape.

0:25:46.720 --> 0:25:50.480
<v Speaker 4>And or if you're a paranoid type, duck dut gout.

0:25:52.000 --> 0:25:53.280
<v Speaker 5>That even flew over my head.

0:25:53.680 --> 0:25:56.840
<v Speaker 4>Uh, it's like they don't like track or use cookies

0:25:56.920 --> 0:25:57.800
<v Speaker 4>or anything like that.

0:25:58.080 --> 0:25:59.760
<v Speaker 3>Oh yeah, so you're creep.

0:26:00.640 --> 0:26:04.359
<v Speaker 4>I guess. I guess are you stockpile weapons or something?

0:26:04.600 --> 0:26:05.240
<v Speaker 5>Gotcha?

0:26:05.359 --> 0:26:08.240
<v Speaker 3>So anyway, you can look up four Pinto ads and

0:26:08.240 --> 0:26:10.080
<v Speaker 3>there are all kinds of great ads from the old days.

0:26:10.080 --> 0:26:12.840
<v Speaker 3>And there's one where there's where there's this couple that

0:26:13.440 --> 0:26:16.280
<v Speaker 3>I guess is unpacking for like a camping trip from

0:26:16.320 --> 0:26:18.440
<v Speaker 3>their Pinto. But it doesn't look like anywhere you would

0:26:18.440 --> 0:26:20.159
<v Speaker 3>want to go camping. It's just kind of like a field.

0:26:20.720 --> 0:26:21.639
<v Speaker 2>There's like a ditch.

0:26:21.840 --> 0:26:24.879
<v Speaker 3>Yeah, it's kind of weird looking. And it says this

0:26:25.000 --> 0:26:28.359
<v Speaker 3>in the text. Just slip down the Runabout's rear seat.

0:26:28.440 --> 0:26:31.479
<v Speaker 3>The Runabout was one of the Pinto models. Open up

0:26:31.480 --> 0:26:34.920
<v Speaker 3>the big back door, which we call a hatchback these days,

0:26:36.040 --> 0:26:39.480
<v Speaker 3>and the big back room makes packing easy. Pack in

0:26:39.560 --> 0:26:43.600
<v Speaker 3>your golf clubs, those groceries and those big pieces of luggage,

0:26:43.840 --> 0:26:44.840
<v Speaker 3>pack it all in.

0:26:45.200 --> 0:26:47.040
<v Speaker 2>You make it sound really.

0:26:46.760 --> 0:26:52.399
<v Speaker 3>Dirty, there's a big room in your little Pinto.

0:26:56.359 --> 0:26:58.440
<v Speaker 2>I'm the sicko because I'm using Duck Duck.

0:26:59.200 --> 0:27:02.960
<v Speaker 3>It's a sexiest out of the seventies as read by me.

0:27:03.200 --> 0:27:06.359
<v Speaker 4>I like old ads in old magazines because like you

0:27:06.400 --> 0:27:08.560
<v Speaker 4>can smell them after work, you know what I'm saying.

0:27:08.600 --> 0:27:11.720
<v Speaker 4>Like if you go into Google images, the ads there,

0:27:11.760 --> 0:27:13.720
<v Speaker 4>but not the smell. But you know what an old

0:27:13.760 --> 0:27:17.200
<v Speaker 4>magazine smells like. But it's a great fantastic smell.

0:27:18.400 --> 0:27:21.840
<v Speaker 3>You mean, like musty, what magazines are you reading?

0:27:23.080 --> 0:27:28.800
<v Speaker 2>Just any old magazine? Pick up? Just like.

0:27:32.760 --> 0:27:37.800
<v Speaker 3>All right, Jerry cut that part.

0:27:37.920 --> 0:27:39.200
<v Speaker 5>Now, I'm not doing my shot yet.

0:27:39.040 --> 0:27:41.560
<v Speaker 2>And everybody calmed down. My niece left to go to bed.

0:27:41.720 --> 0:27:44.800
<v Speaker 3>So oh, okay, are there any other kids here?

0:27:46.440 --> 0:27:46.760
<v Speaker 5>All right?

0:27:48.920 --> 0:27:53.240
<v Speaker 3>You have a very deep voice, young boy right here.

0:27:55.359 --> 0:27:58.680
<v Speaker 5>I'm seven, bear me screw.

0:28:00.880 --> 0:28:03.560
<v Speaker 4>So everybody, I think we can all agree this is

0:28:03.560 --> 0:28:04.360
<v Speaker 4>going pretty well.

0:28:12.720 --> 0:28:14.960
<v Speaker 2>You're not gonna like this. That means that we need.

0:28:14.880 --> 0:28:16.440
<v Speaker 3>To put an ad break in here.

0:28:17.400 --> 0:28:21.879
<v Speaker 2>Calm down, We'll be right back right after these messages.

0:28:23.280 --> 0:28:27.119
<v Speaker 2>Stuff we Josh shop.

0:28:28.800 --> 0:28:30.080
<v Speaker 6>Soft your shore.

0:28:43.880 --> 0:28:44.920
<v Speaker 3>Hey, everybody, we're back.

0:28:48.480 --> 0:28:49.440
<v Speaker 2>Magic about words.

0:28:51.040 --> 0:28:54.680
<v Speaker 3>Yeah, thank you, sir. I am wearing me Undies. Oh

0:28:54.720 --> 0:28:55.640
<v Speaker 3>you know what we should say this?

0:28:57.840 --> 0:28:58.960
<v Speaker 2>That's a freebie man.

0:28:59.320 --> 0:29:02.720
<v Speaker 3>Well this part out too, but uh, I have to

0:29:02.720 --> 0:29:03.560
<v Speaker 3>share this we got.

0:29:03.560 --> 0:29:06.760
<v Speaker 5>This is a legit tangent like you know, like all

0:29:06.800 --> 0:29:07.360
<v Speaker 5>of them.

0:29:08.040 --> 0:29:10.880
<v Speaker 4>The heavily scripted and reversed tangents that you've heard him.

0:29:11.000 --> 0:29:14.120
<v Speaker 5>We got an email yesterday. You saw it. I did

0:29:14.680 --> 0:29:15.560
<v Speaker 5>where a woman?

0:29:16.360 --> 0:29:21.280
<v Speaker 3>This is so weird. A woman wanted to send a

0:29:21.360 --> 0:29:24.240
<v Speaker 3>new pair of me Undies to us for us to

0:29:24.400 --> 0:29:30.120
<v Speaker 3>autograph so she could frame underwear for her husband's Christmas gifts.

0:29:32.920 --> 0:29:34.440
<v Speaker 5>Now that is a deep cut.

0:29:34.840 --> 0:29:37.600
<v Speaker 4>Sure, that's a true fan. At least she wasn't like

0:29:38.160 --> 0:29:42.160
<v Speaker 4>and you wear them first? Yeah, each of you passed

0:29:42.160 --> 0:29:44.520
<v Speaker 4>it off to the other one and then mail them

0:29:44.560 --> 0:29:44.920
<v Speaker 4>back to me.

0:29:45.480 --> 0:29:47.800
<v Speaker 5>Those are like, oh yeah, send him in right, totally

0:29:47.800 --> 0:29:48.240
<v Speaker 5>do that I.

0:29:48.200 --> 0:29:52.960
<v Speaker 2>Sent you will smell them like an old magazine, you know.

0:29:53.680 --> 0:29:55.600
<v Speaker 2>Right when she got that in the mail.

0:30:00.120 --> 0:30:11.520
<v Speaker 6>Oh chuck, uh said, I didn't what guys, what why

0:30:11.520 --> 0:30:12.320
<v Speaker 6>would you do that?

0:30:12.880 --> 0:30:17.400
<v Speaker 2>No one else saw that. We should probably edit this

0:30:17.480 --> 0:30:18.080
<v Speaker 2>part out.

0:30:17.920 --> 0:30:21.240
<v Speaker 5>To Jared, this guy right here.

0:30:21.560 --> 0:30:23.520
<v Speaker 3>So I send that email to our head of sales though,

0:30:23.520 --> 0:30:25.560
<v Speaker 3>and he was just so delighted. He was like, oh,

0:30:25.560 --> 0:30:28.040
<v Speaker 3>I can't wait to send this to me Undies. They're

0:30:28.080 --> 0:30:30.560
<v Speaker 3>you're autographing underwear. They're not gonna believe it.

0:30:31.040 --> 0:30:35.640
<v Speaker 4>That's that's like David Lee Wroth level, except we're autographing

0:30:35.680 --> 0:30:39.800
<v Speaker 4>me undies for a fan some dude.

0:30:40.000 --> 0:30:41.400
<v Speaker 5>It's not David right.

0:30:42.560 --> 0:30:49.280
<v Speaker 3>All right, everybody, we're back, kind of thinking, sure you

0:30:49.320 --> 0:30:51.760
<v Speaker 3>may do it again though, because you just said that, right, Okay,

0:30:51.880 --> 0:30:53.000
<v Speaker 3>Hey everybody, we're back.

0:30:53.520 --> 0:30:57.200
<v Speaker 4>I think I just stepped on you again. And stop laughing, everybody.

0:30:57.280 --> 0:30:59.840
<v Speaker 4>We need to clean I said, stop laughing.

0:31:03.480 --> 0:31:07.920
<v Speaker 5>Hey, everybody, we're back. Thanks for hanging there.

0:31:08.840 --> 0:31:11.480
<v Speaker 2>Thank you. That was a really long app We know

0:31:11.480 --> 0:31:13.600
<v Speaker 2>where we were now. I got it.

0:31:13.640 --> 0:31:17.520
<v Speaker 3>I got it you right, I got creepy right before

0:31:17.560 --> 0:31:22.440
<v Speaker 3>I know that, I know, all right, I got you. Hey, everybody,

0:31:22.440 --> 0:31:32.240
<v Speaker 3>we're back. Everyone's gonna be like, what the hell happened

0:31:32.240 --> 0:31:32.800
<v Speaker 3>in Atlanta?

0:31:33.880 --> 0:31:38.160
<v Speaker 4>That's good enough. We're leaving that dinn right. So by now,

0:31:38.320 --> 0:31:44.160
<v Speaker 4>everybody you may be saying, Chuck, Josh, WTF, how how

0:31:44.200 --> 0:31:46.400
<v Speaker 4>could this possibly be going on?

0:31:46.600 --> 0:31:48.560
<v Speaker 2>How could Ford be doing.

0:31:48.280 --> 0:31:52.479
<v Speaker 4>This kind of stuff. We're gonna tell you WTF. It

0:31:52.480 --> 0:31:55.560
<v Speaker 4>turns out that back in the sixties, the American auto

0:31:55.560 --> 0:32:01.120
<v Speaker 4>industry was like the last great unregulated industry the entire country.

0:32:01.520 --> 0:32:06.200
<v Speaker 4>And the reason why was because most Americans considered the

0:32:06.240 --> 0:32:10.800
<v Speaker 4>auto industry the backbone of the American economy. Right, so

0:32:10.880 --> 0:32:13.800
<v Speaker 4>everyone said, we should probably just let the auto industry

0:32:13.840 --> 0:32:17.720
<v Speaker 4>decide what's best for it and us it's consumers, because

0:32:17.720 --> 0:32:19.200
<v Speaker 4>we don't want to mess with them.

0:32:19.320 --> 0:32:22.200
<v Speaker 3>Yeah, and big corporations love to look out for everyday Americans,

0:32:22.360 --> 0:32:23.040
<v Speaker 3>all right.

0:32:24.520 --> 0:32:28.400
<v Speaker 4>But at the time, there was a fatality rate aka

0:32:28.720 --> 0:32:33.760
<v Speaker 4>death rate on the America's highways reaching fifty thousand people

0:32:33.960 --> 0:32:34.520
<v Speaker 4>a year.

0:32:35.240 --> 0:32:36.800
<v Speaker 2>We did the math. That's a lot.

0:32:39.000 --> 0:32:39.680
<v Speaker 5>That is a lot.

0:32:40.080 --> 0:32:42.640
<v Speaker 3>Ralph Nader had a book called Unsafe at Any Speed

0:32:42.680 --> 0:32:43.400
<v Speaker 3>that was a big hit.

0:32:44.640 --> 0:32:47.080
<v Speaker 5>He also had one called hot.

0:32:46.920 --> 0:32:51.960
<v Speaker 3>Plates Unsafe at any temperature, So does cell quite as well.

0:32:52.160 --> 0:32:54.880
<v Speaker 4>Has anyone actually read Unsafe at Any Speed? Don't feel bad,

0:32:54.880 --> 0:32:58.480
<v Speaker 4>We haven't either, Okay, good. So he released his book

0:32:58.480 --> 0:33:01.560
<v Speaker 4>in nineteen sixty five, and it was basically like a

0:33:01.680 --> 0:33:06.520
<v Speaker 4>chapter by chapter, really wonky detailed description of how your

0:33:06.600 --> 0:33:10.840
<v Speaker 4>car was ready and willing to murder you, right, not

0:33:10.960 --> 0:33:14.000
<v Speaker 4>kill you, murder you intentional.

0:33:14.160 --> 0:33:15.640
<v Speaker 2>They were like chapters.

0:33:15.160 --> 0:33:18.160
<v Speaker 4>On like the steering column it's going to impale you,

0:33:18.760 --> 0:33:21.960
<v Speaker 4>or that dashboard it ain't padded, and your head's going

0:33:22.040 --> 0:33:23.800
<v Speaker 4>to open up like a ripe candle op when it

0:33:23.800 --> 0:33:25.000
<v Speaker 4>comes in contact with it.

0:33:25.120 --> 0:33:25.280
<v Speaker 2>Right.

0:33:25.520 --> 0:33:27.200
<v Speaker 5>It was amazing chapter I think that.

0:33:27.280 --> 0:33:27.520
<v Speaker 2>Yeah.

0:33:27.720 --> 0:33:30.680
<v Speaker 4>And the reason that this would happen for both instances

0:33:30.840 --> 0:33:33.560
<v Speaker 4>is because there's no such thing as seat belts, right,

0:33:33.920 --> 0:33:35.520
<v Speaker 4>So he goes to the truck.

0:33:35.400 --> 0:33:38.680
<v Speaker 5>There were seat belts. It was your mom doing that, right, And.

0:33:38.680 --> 0:33:41.560
<v Speaker 4>That's how you knew, like a really dedicated mom in

0:33:41.600 --> 0:33:44.560
<v Speaker 4>the in the sixties, because she was missing an arm, right,

0:33:44.840 --> 0:33:47.200
<v Speaker 4>that's right, like her kid was all messed up at

0:33:47.200 --> 0:33:48.960
<v Speaker 4>a den on his head or whatever because it didn't

0:33:49.040 --> 0:33:51.160
<v Speaker 4>quite work because her arm came clean off when they

0:33:51.160 --> 0:33:55.240
<v Speaker 4>both went forward. But he was still alive. She didn't

0:33:55.240 --> 0:33:57.120
<v Speaker 4>have an arm. It was a badge of honor back then.

0:33:58.960 --> 0:34:04.120
<v Speaker 4>So Ralph Nader makes this makes writes this book, and

0:34:04.240 --> 0:34:06.560
<v Speaker 4>it gets released and it becomes like a best seller

0:34:06.600 --> 0:34:09.680
<v Speaker 4>almost immediately, and it has so much of an impact

0:34:09.680 --> 0:34:13.359
<v Speaker 4>that the next year Congress passed the Highway Safety Act

0:34:13.360 --> 0:34:14.520
<v Speaker 4>of nineteen sixty six.

0:34:14.719 --> 0:34:17.400
<v Speaker 3>Yeah, and this is another way you knew it was

0:34:17.520 --> 0:34:21.600
<v Speaker 3>a day from way back in the day. The House

0:34:21.640 --> 0:34:23.480
<v Speaker 3>and the Senate passed it unanimously.

0:34:25.200 --> 0:34:26.080
<v Speaker 2>This is so quaint.

0:34:26.160 --> 0:34:28.959
<v Speaker 3>They all got together and said, well, this is what's

0:34:28.960 --> 0:34:30.160
<v Speaker 3>good for the American people.

0:34:30.200 --> 0:34:31.640
<v Speaker 5>So this is our job to do this.

0:34:32.000 --> 0:34:38.480
<v Speaker 3>And they went yeah, yeah, pretty sweet, pretty sweet time.

0:34:38.360 --> 0:34:42.080
<v Speaker 4>Pretty sweet. So they passed this thing. And the upshot

0:34:42.080 --> 0:34:45.280
<v Speaker 4>of it was that now the auto industry would be regulated.

0:34:45.400 --> 0:34:47.400
<v Speaker 4>It was just the way it was going to be. Okay,

0:34:48.160 --> 0:34:51.440
<v Speaker 4>And the auto industry said, okay, okay, fine, fine, but

0:34:51.920 --> 0:34:56.320
<v Speaker 4>what about this. Why don't we agree to use something

0:34:56.360 --> 0:34:59.759
<v Speaker 4>called a cost benefit analysis to decide if we a

0:35:00.000 --> 0:35:05.160
<v Speaker 4>actually undertake any regulations you propose? Deal and the DOT

0:35:05.320 --> 0:35:07.800
<v Speaker 4>and NHTSA was like, well oh no. In the auto

0:35:07.800 --> 0:35:10.480
<v Speaker 4>industry went like that, and the DOTWO is like, all right, fine, fine,

0:35:10.640 --> 0:35:13.160
<v Speaker 4>we don't want to arm wrestle over this one. Fine

0:35:13.239 --> 0:35:15.440
<v Speaker 4>cost benefit analysis for everybody.

0:35:15.719 --> 0:35:17.640
<v Speaker 3>Yeah, So if you don't know what a cost benefit

0:35:17.719 --> 0:35:20.560
<v Speaker 3>analysis is, we call it the cruelest of all analyzes

0:35:21.080 --> 0:35:24.239
<v Speaker 3>because it's basically just a math problem. You plug in

0:35:24.320 --> 0:35:27.600
<v Speaker 3>numbers and you say, I plug in this, I plug

0:35:27.640 --> 0:35:27.880
<v Speaker 3>in this.

0:35:28.120 --> 0:35:29.120
<v Speaker 5>Is it worth it to do this?

0:35:29.480 --> 0:35:29.600
<v Speaker 2>Right?

0:35:29.800 --> 0:35:31.319
<v Speaker 5>Which works great in.

0:35:31.280 --> 0:35:33.719
<v Speaker 3>A lot of circumstances if you're talking about I don't know,

0:35:33.800 --> 0:35:36.040
<v Speaker 3>like a like what's a good example.

0:35:35.800 --> 0:35:37.520
<v Speaker 4>Or like if you're trying to figure out whether to

0:35:37.560 --> 0:35:41.120
<v Speaker 4>go with tire distributor A or tire distributor, be kind

0:35:41.120 --> 0:35:42.000
<v Speaker 4>of easy.

0:35:41.680 --> 0:35:42.640
<v Speaker 5>Right exactly.

0:35:42.719 --> 0:35:46.080
<v Speaker 3>But if you're talking about replacing a fuel tank because

0:35:46.080 --> 0:35:50.080
<v Speaker 3>it's killing people, it gets a little sticky. Because one

0:35:50.080 --> 0:35:53.440
<v Speaker 3>of the inputs on those math problems has to be

0:35:54.080 --> 0:35:55.760
<v Speaker 3>the value of a human life.

0:35:56.000 --> 0:35:57.960
<v Speaker 5>There's no getting around it, no way around it.

0:35:58.080 --> 0:35:58.279
<v Speaker 2>Right.

0:35:58.640 --> 0:36:02.560
<v Speaker 4>So the NHTSA say said, well, I guess we should

0:36:02.600 --> 0:36:06.200
<v Speaker 4>go ahead and figure out how to quantify a human life.

0:36:06.400 --> 0:36:09.680
<v Speaker 4>They all went home and like kissed their children. Then

0:36:09.680 --> 0:36:13.160
<v Speaker 4>they came back to work, and what they came up

0:36:13.200 --> 0:36:15.920
<v Speaker 4>with they actually did it. There was a nineteen seventy

0:36:15.960 --> 0:36:20.320
<v Speaker 4>two document that said, everybody, this is the value of

0:36:20.320 --> 0:36:23.320
<v Speaker 4>a human life. We figured it out two hundred thousand,

0:36:23.480 --> 0:36:27.120
<v Speaker 4>seven hundred and twenty five dollars. And what they did

0:36:27.239 --> 0:36:30.719
<v Speaker 4>was it was just like, who, yeah, really, I.

0:36:30.640 --> 0:36:36.000
<v Speaker 2>Thought mine was half that. So what they did was

0:36:36.040 --> 0:36:36.920
<v Speaker 2>they figured out.

0:36:38.040 --> 0:36:42.160
<v Speaker 4>The average life span or the average age I guess,

0:36:42.440 --> 0:36:44.759
<v Speaker 4>of a person who dies in a car wreck, and

0:36:44.800 --> 0:36:48.120
<v Speaker 4>then subtracted it from the average lifespan of the Americans

0:36:48.120 --> 0:36:53.560
<v Speaker 4>at the at the time in the Iraq such as

0:36:55.920 --> 0:36:59.160
<v Speaker 4>and they came up with They came up with thirty

0:36:59.200 --> 0:37:01.560
<v Speaker 4>seven years. Those people who die in a car wreck

0:37:01.640 --> 0:37:04.000
<v Speaker 4>would have lived thirty seven more years. And then they said, well,

0:37:04.000 --> 0:37:06.919
<v Speaker 4>how much would those people make in that time? And

0:37:07.440 --> 0:37:10.920
<v Speaker 4>they said, well, two hundred thousand, seven and twenty five dollars.

0:37:11.120 --> 0:37:14.120
<v Speaker 4>The problem with this is is that really what they

0:37:14.160 --> 0:37:18.359
<v Speaker 4>calculated was the cost to society and lost productivity if

0:37:18.360 --> 0:37:21.640
<v Speaker 4>it's just wages, right, They didn't take into account some

0:37:21.760 --> 0:37:25.680
<v Speaker 4>very important stuff like the value that the individual places

0:37:25.719 --> 0:37:28.880
<v Speaker 4>on his or her own life, or whether their family

0:37:28.960 --> 0:37:31.840
<v Speaker 4>wants them to come home after a car wreck, stuff

0:37:31.880 --> 0:37:34.800
<v Speaker 4>like that. But they came up with this dollar amount

0:37:34.800 --> 0:37:36.560
<v Speaker 4>and they said they're there. We'll get better at it

0:37:36.600 --> 0:37:40.520
<v Speaker 4>over time. But here's what it is, and it's a primitive.

0:37:40.080 --> 0:37:45.359
<v Speaker 3>Stab exactly again, the cruelest of all analyses. So Mark

0:37:45.440 --> 0:37:48.400
<v Speaker 3>Dowie is sorting through all the file cabinets of the

0:37:48.440 --> 0:37:53.759
<v Speaker 3>DOT and the.

0:37:51.640 --> 0:37:56.840
<v Speaker 4>The National Highway Transportation Safety Administration. It's no faster to

0:37:56.880 --> 0:37:57.759
<v Speaker 4>say it abbreviated.

0:37:57.960 --> 0:38:00.480
<v Speaker 3>I know, I would just mess it up though. So

0:38:00.520 --> 0:38:02.680
<v Speaker 3>he's sorting through all this stuff, he's going through file cabinets.

0:38:02.680 --> 0:38:05.319
<v Speaker 3>Everyone's worried, and he comes across to document a memo

0:38:05.480 --> 0:38:10.200
<v Speaker 3>called Fatalities associated with the Crash induced fuel Leakage and Fires.

0:38:10.719 --> 0:38:12.600
<v Speaker 3>And over the years people come to think like, this

0:38:12.640 --> 0:38:13.560
<v Speaker 3>is the smoking gun.

0:38:13.800 --> 0:38:14.520
<v Speaker 5>This was pinto.

0:38:14.760 --> 0:38:17.080
<v Speaker 3>It was about pinto fires from getting hit in the rear,

0:38:17.880 --> 0:38:20.480
<v Speaker 3>and that's what it is. It really wasn't that. What

0:38:20.520 --> 0:38:22.799
<v Speaker 3>it was was it was about all cars in the

0:38:22.880 --> 0:38:24.000
<v Speaker 3>United States.

0:38:23.840 --> 0:38:27.040
<v Speaker 5>And whether they caught on fire when they rolled over.

0:38:27.520 --> 0:38:31.799
<v Speaker 3>However, the one damning thing in this memo was that

0:38:31.880 --> 0:38:37.640
<v Speaker 3>Ford used that number, well almost that number to quantify

0:38:38.040 --> 0:38:41.560
<v Speaker 3>the value of a human life. But Ford rounded down.

0:38:42.239 --> 0:38:46.520
<v Speaker 4>They rounded down the value of a human life, just

0:38:46.600 --> 0:38:48.200
<v Speaker 4>you know, to make the math easier.

0:38:48.320 --> 0:38:49.719
<v Speaker 5>Yeah, they made it two hundred grand.

0:38:49.719 --> 0:38:51.800
<v Speaker 3>They cut off the seven hundred and twenty five dollars,

0:38:52.200 --> 0:38:53.520
<v Speaker 3>just made it a straight up two hundred.

0:38:54.000 --> 0:38:54.200
<v Speaker 2>Right.

0:38:54.960 --> 0:38:58.279
<v Speaker 4>So they estimated like one hundred and eighty fatalities and

0:38:58.320 --> 0:39:03.800
<v Speaker 4>one hundred and eighty injuries in car fires post collision

0:39:03.840 --> 0:39:07.320
<v Speaker 4>car fires every year in the US. And they said, well,

0:39:07.440 --> 0:39:12.560
<v Speaker 4>that would cost society forty nine million dollars in lost productivity.

0:39:13.120 --> 0:39:15.680
<v Speaker 4>But if you want us to do this eleven dollars

0:39:15.680 --> 0:39:18.880
<v Speaker 4>per car safety improvement that would save those lives and

0:39:18.920 --> 0:39:21.799
<v Speaker 4>those injuries, well it cost us the auto industry one

0:39:21.880 --> 0:39:25.759
<v Speaker 4>hundred and thirteen million dollars, So don't have to do

0:39:25.840 --> 0:39:28.799
<v Speaker 4>it right, great, see it Racquetball's head.

0:39:31.520 --> 0:39:33.520
<v Speaker 3>That was kind of a do you guys see fight club?

0:39:34.400 --> 0:39:37.480
<v Speaker 3>Remember Edward Norton's job. That was kind of what he

0:39:37.560 --> 0:39:39.319
<v Speaker 3>did right a little bit.

0:39:39.760 --> 0:39:42.000
<v Speaker 4>Yeah, he had to kind of calculate whether or not

0:39:42.040 --> 0:39:45.680
<v Speaker 4>it was worth taking a recall exactly. And Ford, thanks

0:39:45.680 --> 0:39:48.759
<v Speaker 4>to Dowie, had just been caught red handed with one

0:39:48.800 --> 0:39:51.160
<v Speaker 4>of these submitted in the public record.

0:39:51.560 --> 0:39:55.240
<v Speaker 3>All right, so part of the Motor Vehicle Safety Act

0:39:55.360 --> 0:39:58.280
<v Speaker 3>was something and all these bills this gets a little wonky,

0:39:58.320 --> 0:40:01.040
<v Speaker 3>but bear with me. They're all broken down into subcategories,

0:40:01.040 --> 0:40:03.200
<v Speaker 3>and one of them was called Vehicle Safety Standard three

0:40:03.280 --> 0:40:06.880
<v Speaker 3>oh one and three yoho one was basically our government

0:40:06.920 --> 0:40:10.480
<v Speaker 3>getting together and saying, you know what, we feel like

0:40:10.560 --> 0:40:13.399
<v Speaker 3>you should be able to get hit from the rear

0:40:13.920 --> 0:40:17.000
<v Speaker 3>at like twenty miles an hour and not explode it

0:40:17.080 --> 0:40:18.040
<v Speaker 3>into a fiery ball.

0:40:19.280 --> 0:40:21.720
<v Speaker 4>We've talked about it. We know what you're going to say, Detroit,

0:40:21.840 --> 0:40:24.440
<v Speaker 4>what we've talked about. We feel very strongly about this.

0:40:25.200 --> 0:40:26.280
<v Speaker 5>We feel that's reasonable.

0:40:26.280 --> 0:40:29.279
<v Speaker 3>Democrats push for thirty, Republicans pushed for ten. They met

0:40:29.320 --> 0:40:31.400
<v Speaker 3>in the middle at twenty.

0:40:32.719 --> 0:40:36.920
<v Speaker 2>There are people from copp County here on sure. They

0:40:36.920 --> 0:40:40.000
<v Speaker 2>are not happy with you right now, so that's right.

0:40:40.000 --> 0:40:42.280
<v Speaker 2>They are going to let us know via email after

0:40:42.320 --> 0:40:42.719
<v Speaker 2>this show.

0:40:44.040 --> 0:40:49.239
<v Speaker 3>I'm so angry that the way you feel about life.

0:40:50.120 --> 0:40:51.799
<v Speaker 3>So they settle in twenty miles an hour and that

0:40:51.880 --> 0:40:55.760
<v Speaker 3>was Safety Standard three oh one. But here's the rub

0:40:56.280 --> 0:40:59.080
<v Speaker 3>for Ford and the Pinto is they had a problem

0:40:59.080 --> 0:41:02.120
<v Speaker 3>on their hands. They could with stand twenty miles an hour,

0:41:02.400 --> 0:41:05.680
<v Speaker 3>they could barely withstand five, so this would have meant

0:41:05.680 --> 0:41:07.400
<v Speaker 3>a complete redesign on the Pinto.

0:41:07.920 --> 0:41:10.319
<v Speaker 5>So they came up with a.

0:41:10.280 --> 0:41:14.160
<v Speaker 3>Plan basically to shall we say delay the process.

0:41:14.280 --> 0:41:17.440
<v Speaker 4>Yeah, I Coca went kill it, killed that thing, killed

0:41:17.440 --> 0:41:19.759
<v Speaker 4>that standard three oh one, I hate it.

0:41:20.480 --> 0:41:21.960
<v Speaker 5>And they were happy because they didn't have to kill

0:41:21.960 --> 0:41:22.640
<v Speaker 5>a human.

0:41:22.880 --> 0:41:23.680
<v Speaker 2>Right for once.

0:41:25.000 --> 0:41:28.359
<v Speaker 4>So what Clowson is, Oh, yeah, I didn't even mean

0:41:28.400 --> 0:41:28.960
<v Speaker 4>to say that, but.

0:41:29.160 --> 0:41:30.520
<v Speaker 2>Getting dark pretty well.

0:41:31.719 --> 0:41:32.440
<v Speaker 5>So here's what they did.

0:41:32.520 --> 0:41:34.680
<v Speaker 3>They got attorneys on the case and they said, here's

0:41:34.719 --> 0:41:38.080
<v Speaker 3>what you'll do. You're gonna you're gonna file these arguments

0:41:38.600 --> 0:41:40.920
<v Speaker 3>on the last day that you can file an argument,

0:41:41.120 --> 0:41:43.319
<v Speaker 3>and you're gonna get all this data together and you're

0:41:43.320 --> 0:41:46.200
<v Speaker 3>gonna shove it in their face and say here's an argument,

0:41:46.640 --> 0:41:50.200
<v Speaker 3>dot dot U, and now you got to look through

0:41:50.200 --> 0:41:52.480
<v Speaker 3>all this stuff and you have to satisfy that argument.

0:41:52.600 --> 0:41:55.600
<v Speaker 3>So they may not have even cared if the argument

0:41:55.600 --> 0:41:57.680
<v Speaker 3>held up or not. The point was they just wanted

0:41:57.680 --> 0:42:00.400
<v Speaker 3>to delay things so they could keep selling the very

0:42:00.480 --> 0:42:03.279
<v Speaker 3>dangerous pinto So they did this, and they didn't They

0:42:03.280 --> 0:42:06.439
<v Speaker 3>didn't file them concurrently, all at once, which is sort

0:42:06.480 --> 0:42:09.240
<v Speaker 3>of what you usually do in the law in court.

0:42:09.800 --> 0:42:11.360
<v Speaker 3>They would file one, they would go look through them

0:42:11.360 --> 0:42:13.080
<v Speaker 3>all and say, yeah, this holds water. It doesn't They

0:42:13.120 --> 0:42:15.600
<v Speaker 3>go great, They'd wait till the next deadline and file

0:42:15.640 --> 0:42:18.680
<v Speaker 3>another one, and all of a sudden, they have delayed

0:42:18.680 --> 0:42:21.120
<v Speaker 3>this process for nine years.

0:42:21.480 --> 0:42:22.160
<v Speaker 2>Nine years.

0:42:22.680 --> 0:42:25.880
<v Speaker 4>They started arguing against it in nineteen sixty eight, and

0:42:26.040 --> 0:42:30.000
<v Speaker 4>standard three oh one went into effect in nineteen seventy seven.

0:42:30.360 --> 0:42:37.879
<v Speaker 2>Right, yeah, boo. So there's kind of like.

0:42:37.840 --> 0:42:40.960
<v Speaker 4>A silver lining to this whole thing, and that Ford's

0:42:41.000 --> 0:42:46.200
<v Speaker 4>objections actually forced the National Highway Transportation Safety Administration to

0:42:46.440 --> 0:42:51.520
<v Speaker 4>study the problem of car fires, to answer Ford's objections

0:42:51.560 --> 0:42:54.240
<v Speaker 4>and say, no, actually, you're wrong, they're kind of a problem.

0:42:54.360 --> 0:42:54.520
<v Speaker 5>Yeah.

0:42:54.520 --> 0:42:57.240
<v Speaker 3>They were giving them reams of data and then they went, oh,

0:42:57.560 --> 0:42:58.839
<v Speaker 3>we just gave them.

0:42:58.840 --> 0:43:02.360
<v Speaker 4>Right, But the NHTSA also had to like contract with

0:43:02.400 --> 0:43:04.800
<v Speaker 4>people to study this stuff. And what they were finding

0:43:04.920 --> 0:43:08.640
<v Speaker 4>was that car fires in America were way, way more

0:43:08.680 --> 0:43:11.680
<v Speaker 4>of a problem than even Ford I think realized at

0:43:11.719 --> 0:43:15.840
<v Speaker 4>the time. They turned up some stats like four hundred

0:43:15.880 --> 0:43:19.319
<v Speaker 4>thousand cars were burning up on the American Highway every year,

0:43:19.600 --> 0:43:21.319
<v Speaker 4>burning more than three thousand.

0:43:21.080 --> 0:43:23.360
<v Speaker 2>People of death. Is that high?

0:43:23.440 --> 0:43:25.120
<v Speaker 5>Four hundred thousand cars.

0:43:25.239 --> 0:43:28.040
<v Speaker 2>Yeah, maybe it's a little high. I don't know, but

0:43:28.120 --> 0:43:29.160
<v Speaker 2>this is what they turned up.

0:43:29.400 --> 0:43:33.359
<v Speaker 3>It sounds high. Here's a here's one forty percent of

0:43:33.440 --> 0:43:37.680
<v Speaker 3>all calls to all fire departments in the United States

0:43:37.719 --> 0:43:40.280
<v Speaker 3>and the nineteen sixties were cars on fire.

0:43:41.239 --> 0:43:42.160
<v Speaker 2>Isn't that nuts?

0:43:42.400 --> 0:43:44.680
<v Speaker 4>Just the last time you guys trust a car on fire.

0:43:45.480 --> 0:43:47.560
<v Speaker 4>This would be like an like you would see one

0:43:47.560 --> 0:43:49.480
<v Speaker 4>and a couple of miles later, there's another one.

0:43:49.800 --> 0:43:52.400
<v Speaker 3>Well yeah, And this was people didn't have cell phones,

0:43:52.800 --> 0:43:54.440
<v Speaker 3>so you would have to see a car on fire,

0:43:54.760 --> 0:43:57.799
<v Speaker 3>have a dime in your pocket, be near enough to

0:43:57.840 --> 0:43:58.920
<v Speaker 3>a payphone.

0:43:58.480 --> 0:44:01.600
<v Speaker 5>To report it, right, And that was forty percent, and

0:44:01.640 --> 0:44:02.240
<v Speaker 5>have made.

0:44:02.040 --> 0:44:03.920
<v Speaker 4>The judgment that there was a chance that the person

0:44:04.040 --> 0:44:05.840
<v Speaker 4>was going to make it in the time that you

0:44:06.000 --> 0:44:09.239
<v Speaker 4>went to the payphone. You know, there's a lot of

0:44:09.320 --> 0:44:12.560
<v Speaker 4>factors here. Forty percent seems high. Like if you had

0:44:12.600 --> 0:44:15.840
<v Speaker 4>a Christmas parade in your town, there was a pretty

0:44:15.840 --> 0:44:17.880
<v Speaker 4>good chance a couple of those cars were just going

0:44:17.960 --> 0:44:21.799
<v Speaker 4>to catch fire in the middle of the parade. This

0:44:21.840 --> 0:44:25.880
<v Speaker 4>is insane. And this is what the NHTSA was finding

0:44:25.920 --> 0:44:28.920
<v Speaker 4>from studying this problem. There's a University of Miami study.

0:44:29.200 --> 0:44:31.719
<v Speaker 4>They found that rear end impact fires were quote a

0:44:31.800 --> 0:44:34.759
<v Speaker 4>clear and present hazard to all Pinto owners.

0:44:35.400 --> 0:44:37.040
<v Speaker 2>That was the cane saying that.

0:44:38.400 --> 0:44:39.120
<v Speaker 3>All right, so.

0:44:41.080 --> 0:44:46.480
<v Speaker 4>Wait, wait, wait, we got to take another Mbrank Okay, everybody.

0:44:46.120 --> 0:44:46.919
<v Speaker 2>We'll be right back.

0:44:47.480 --> 0:44:51.520
<v Speaker 4>Don't get up, We'll be right back right after these messages.

0:44:52.520 --> 0:45:14.520
<v Speaker 7>Softly soft, Hey, everybody, we're back.

0:45:16.120 --> 0:45:20.399
<v Speaker 2>It's a lot better live. Huh.

0:45:20.440 --> 0:45:21.040
<v Speaker 5>They get it now.

0:45:22.400 --> 0:45:25.080
<v Speaker 3>So, the original draft of the Motor Vehicle Safety Act

0:45:25.120 --> 0:45:28.719
<v Speaker 3>had had a part that provided it was very controversial.

0:45:28.800 --> 0:45:30.280
<v Speaker 5>It provided for criminal.

0:45:29.920 --> 0:45:37.399
<v Speaker 3>Sanctions, criminal sanctions against executives of auto companies, and these well,

0:45:37.440 --> 0:45:40.239
<v Speaker 3>let's be honest, these white dudes that were executives of

0:45:40.320 --> 0:45:44.200
<v Speaker 3>these auto companies said, well, I think I don't think

0:45:44.239 --> 0:45:45.399
<v Speaker 3>you really mean that right.

0:45:45.760 --> 0:45:48.440
<v Speaker 2>That means we could go to prison, you understand.

0:45:48.200 --> 0:45:50.400
<v Speaker 3>I like, I think we should. Uh, we have some

0:45:50.480 --> 0:45:54.880
<v Speaker 3>lobbyists on the case. And so they put the lobbyists

0:45:54.880 --> 0:45:57.640
<v Speaker 3>on the case, and they did get that lobbied out

0:45:57.680 --> 0:46:02.359
<v Speaker 3>of the Safety Act. Unfortunately, Yeah, I say, unfortunately, that's

0:46:02.400 --> 0:46:02.880
<v Speaker 3>me talking.

0:46:03.040 --> 0:46:06.719
<v Speaker 2>Sure, Well, you're speaking for both of us, buddy, And.

0:46:06.800 --> 0:46:09.040
<v Speaker 3>They end up with like five or ten thousand dollars.

0:46:08.840 --> 0:46:11.640
<v Speaker 4>Yeah, in nineteen seventy seven, money which today translates to

0:46:11.680 --> 0:46:14.360
<v Speaker 4>like forty grand. So if you were an auto executive

0:46:14.360 --> 0:46:19.360
<v Speaker 4>who knowingly put a dangerous car out on the American market,

0:46:20.160 --> 0:46:23.400
<v Speaker 4>you could face a fine of forty thousand dollars and

0:46:23.480 --> 0:46:25.960
<v Speaker 4>from what we understand, that's like once one time.

0:46:26.040 --> 0:46:27.040
<v Speaker 2>Fine, Yeah, that was it.

0:46:27.200 --> 0:46:29.239
<v Speaker 4>So it would be up to the media and the

0:46:29.320 --> 0:46:32.760
<v Speaker 4>courts to force Forward to do something about its Pinto

0:46:33.080 --> 0:46:33.920
<v Speaker 4>And boy.

0:46:33.800 --> 0:46:36.120
<v Speaker 3>Did they ever the drumbeat started, isn't that right?

0:46:36.360 --> 0:46:36.600
<v Speaker 2>Yeah?

0:46:36.600 --> 0:46:39.600
<v Speaker 4>It started with Dowie, right, Like, Mark Dowie gets this

0:46:39.960 --> 0:46:44.520
<v Speaker 4>gets a lot of credit for the Pinto article, and

0:46:44.560 --> 0:46:47.160
<v Speaker 4>definitely he definitely had a big impact, but he gets

0:46:47.239 --> 0:46:49.799
<v Speaker 4>some undue credit for getting Standard three to ZHO one

0:46:50.200 --> 0:46:52.920
<v Speaker 4>to come into effect because it came into effect pretty

0:46:52.960 --> 0:46:57.000
<v Speaker 4>shortly after the Pinto madness article came out. It turns

0:46:57.040 --> 0:46:58.800
<v Speaker 4>out later research turned.

0:46:58.680 --> 0:47:02.919
<v Speaker 2>Up that the NHTSA had.

0:47:02.840 --> 0:47:06.080
<v Speaker 4>Said, Ford, we're so sick of you arguing against standard

0:47:06.120 --> 0:47:08.799
<v Speaker 4>three oh one. How long will it take for you

0:47:08.880 --> 0:47:11.920
<v Speaker 4>guys to get your cars up to standard three TOZHO

0:47:11.960 --> 0:47:14.640
<v Speaker 4>one level, which again is a twenty mile an hour

0:47:14.960 --> 0:47:17.760
<v Speaker 4>rear impact that doesn't lead to fuel loss.

0:47:17.920 --> 0:47:21.359
<v Speaker 2>And four it was like, I don't know, seems like a.

0:47:21.280 --> 0:47:27.319
<v Speaker 4>Big job, right, four years And the NHTSA was like,

0:47:27.840 --> 0:47:30.160
<v Speaker 4>you know, it took you two years to design the

0:47:30.200 --> 0:47:33.760
<v Speaker 4>car from scratch, right, They're like like, yeah, this is huge,

0:47:33.800 --> 0:47:36.799
<v Speaker 4>massive improvements to make it safe. So four years so

0:47:36.920 --> 0:47:40.479
<v Speaker 4>the NHTSA said, fine, fine, in nineteen seventy seven, it'll

0:47:40.480 --> 0:47:43.520
<v Speaker 4>come into effect. So it was just coincidence, but Dowy's

0:47:43.600 --> 0:47:45.680
<v Speaker 4>article did have a big impact in the way of

0:47:45.719 --> 0:47:47.160
<v Speaker 4>like shaping public opinion.

0:47:47.400 --> 0:47:48.080
<v Speaker 5>Yeah, for sure.

0:47:48.160 --> 0:47:51.600
<v Speaker 3>So what happens is there's starting to be some lawsuits.

0:47:52.000 --> 0:47:55.200
<v Speaker 3>People that are getting burned alive in pintos and other

0:47:55.239 --> 0:48:00.840
<v Speaker 3>cars say well, maybe maybe we could sue somebody, and

0:48:00.880 --> 0:48:01.920
<v Speaker 3>that is that a duck.

0:48:01.800 --> 0:48:07.440
<v Speaker 4>Class a duck in the house. Well, okay, let's get

0:48:07.440 --> 0:48:09.000
<v Speaker 4>back on tracks. Get back on track.

0:48:14.239 --> 0:48:20.320
<v Speaker 2>Works, doesn't it. You're all charmed? Thank you for taking

0:48:20.360 --> 0:48:21.520
<v Speaker 2>that one for us, Chuck.

0:48:21.520 --> 0:48:27.400
<v Speaker 3>Jerry cut that part all right, so by that's delicious,

0:48:28.960 --> 0:48:29.399
<v Speaker 3>it's good.

0:48:29.560 --> 0:48:31.440
<v Speaker 2>Yeah, bullet bullet, bran bourbon.

0:48:34.640 --> 0:48:36.880
<v Speaker 3>It's called buzz marketing everyone. They don't even pay us

0:48:36.880 --> 0:48:44.000
<v Speaker 3>for that yet. So they're these people that have this

0:48:44.080 --> 0:48:49.240
<v Speaker 3>job where they recreate accidents for sometimes it's for court,

0:48:49.600 --> 0:48:53.120
<v Speaker 3>for attorneys for the state. Sometimes it's for insurance companies.

0:48:53.440 --> 0:48:55.680
<v Speaker 3>But they recreate these accidents to kind of show what

0:48:55.760 --> 0:48:59.160
<v Speaker 3>went down. And some of them started to say, and

0:48:59.200 --> 0:49:03.400
<v Speaker 3>again it was a rat started to say, wait a minute,

0:49:04.040 --> 0:49:07.160
<v Speaker 3>I think that if you get in a car wreck,

0:49:07.880 --> 0:49:11.600
<v Speaker 3>you maybe should be able to live through it. It's

0:49:11.600 --> 0:49:15.880
<v Speaker 3>a radical idea, but like maybe they should make cars safer.

0:49:16.800 --> 0:49:19.320
<v Speaker 2>Yeah, they go back to San Diego hippie.

0:49:20.120 --> 0:49:22.480
<v Speaker 5>Well the notion from from America.

0:49:22.600 --> 0:49:25.680
<v Speaker 3>Everyone sort of agreed to the thing where like you

0:49:25.719 --> 0:49:27.560
<v Speaker 3>get in a car wreck and die, like you got

0:49:27.560 --> 0:49:29.080
<v Speaker 3>in the car wreck, it's your fault.

0:49:29.200 --> 0:49:30.279
<v Speaker 2>It was a driver's fault.

0:49:30.320 --> 0:49:32.400
<v Speaker 3>Yeah, it's a driver's fault. You can't make cars safer

0:49:32.440 --> 0:49:35.240
<v Speaker 3>in the case of an accident. It seems weird now

0:49:35.560 --> 0:49:38.000
<v Speaker 3>because it's all we think about is auto safety, but

0:49:38.080 --> 0:49:40.319
<v Speaker 3>it was just not on the radar. LEI Coca was

0:49:40.360 --> 0:49:41.360
<v Speaker 3>not the only one, but that.

0:49:41.440 --> 0:49:44.279
<v Speaker 4>Was thanks to Detroit, like saying, it's your fault, you're

0:49:44.320 --> 0:49:44.840
<v Speaker 4>a dummy.

0:49:45.280 --> 0:49:46.880
<v Speaker 5>But everyone agreed to it. Everyone was.

0:49:46.960 --> 0:49:50.719
<v Speaker 4>Yeah, in in Detroit's defense, at the time, everybody was

0:49:51.160 --> 0:49:56.000
<v Speaker 4>drunk while they were driving, way more than today, so

0:49:56.120 --> 0:49:58.799
<v Speaker 4>they kind of had a point. But still they could

0:49:58.840 --> 0:50:01.640
<v Speaker 4>still make the cars safe and should have even even

0:50:01.680 --> 0:50:02.439
<v Speaker 4>more back then.

0:50:02.640 --> 0:50:03.319
<v Speaker 5>Yeah, for sure.

0:50:03.440 --> 0:50:09.120
<v Speaker 3>So these I don't know, we call them accident recreationists.

0:50:08.239 --> 0:50:11.960
<v Speaker 4>Reconstruction reconstructionists, recreationists, or the Civil War dudes.

0:50:14.239 --> 0:50:15.239
<v Speaker 3>Does anyone here do that?

0:50:16.280 --> 0:50:17.640
<v Speaker 5>Any Civil War reenactors?

0:50:17.719 --> 0:50:19.920
<v Speaker 2>There's three who are just sitting there like right.

0:50:19.800 --> 0:50:26.040
<v Speaker 3>Now, all right, quick sidebar Emily and I went hiking

0:50:26.200 --> 0:50:28.279
<v Speaker 3>at you guys ever go to Sweetwater.

0:50:27.920 --> 0:50:28.759
<v Speaker 5>State Park.

0:50:30.280 --> 0:50:31.319
<v Speaker 2>See local show.

0:50:32.960 --> 0:50:33.839
<v Speaker 5>Emily remember this.

0:50:33.880 --> 0:50:36.240
<v Speaker 3>We went hiking in Sweetwater and there were some Civil

0:50:36.320 --> 0:50:40.479
<v Speaker 3>War reenactors, but it wasn't like what I know about

0:50:40.480 --> 0:50:43.880
<v Speaker 3>Civil War reenactors is that they throw a big battle

0:50:44.000 --> 0:50:47.239
<v Speaker 3>party or whatever it's called, and they act like it's

0:50:47.280 --> 0:50:49.920
<v Speaker 3>a big war and they go bang you die or

0:50:50.000 --> 0:50:52.880
<v Speaker 3>don't die and bang bang, and then that's sort of

0:50:53.400 --> 0:50:54.120
<v Speaker 3>what happens.

0:50:55.040 --> 0:50:57.160
<v Speaker 5>I have no idea what they do, but.

0:50:57.160 --> 0:50:59.200
<v Speaker 3>It's a big show, like on a field like I

0:50:59.200 --> 0:51:00.439
<v Speaker 3>went to one when I was a kid.

0:51:00.520 --> 0:51:01.080
<v Speaker 5>I remember that.

0:51:01.600 --> 0:51:05.720
<v Speaker 3>But these dudes were just hanging out in the woods

0:51:05.719 --> 0:51:09.359
<v Speaker 3>at sweet Quater State Park. They were like they had

0:51:09.360 --> 0:51:11.200
<v Speaker 3>a fire going and it was it was like three

0:51:11.320 --> 0:51:13.160
<v Speaker 3>or four people. It was a couple of dudes and

0:51:13.200 --> 0:51:16.080
<v Speaker 3>a couple of ladies and in their outfits and they

0:51:16.080 --> 0:51:18.640
<v Speaker 3>were cooking like I guess, like a squirrel on a spit.

0:51:20.000 --> 0:51:21.080
<v Speaker 2>That's Huckeby style.

0:51:21.160 --> 0:51:24.279
<v Speaker 3>It was no organized thing, and I was just hiking by.

0:51:24.320 --> 0:51:26.399
<v Speaker 3>It was like a year ago. I was like, well,

0:51:26.440 --> 0:51:27.760
<v Speaker 3>that's weird.

0:51:29.120 --> 0:51:31.600
<v Speaker 4>Did you guys just like back slowly into the ward,

0:51:32.360 --> 0:51:33.640
<v Speaker 4>don't make eye contacted me.

0:51:33.719 --> 0:51:36.399
<v Speaker 3>I guess I approved because it wasn't war, so that's

0:51:36.440 --> 0:51:36.919
<v Speaker 3>kind of cool.

0:51:36.920 --> 0:51:39.000
<v Speaker 2>It was you know, they were prepping for war.

0:51:39.200 --> 0:51:43.200
<v Speaker 4>So oh okay, they were gathering their strength from squirrels,

0:51:43.280 --> 0:51:46.240
<v Speaker 4>plowing their muskets to go faint.

0:51:46.400 --> 0:51:46.960
<v Speaker 5>Very strange.

0:51:47.040 --> 0:51:49.719
<v Speaker 3>Don't go to Sweet Waters, by the way, don't go there.

0:51:50.280 --> 0:51:52.920
<v Speaker 2>No, not after that, Okay.

0:51:53.239 --> 0:51:54.640
<v Speaker 4>I didn't know if there's something out like there's a

0:51:54.640 --> 0:51:56.760
<v Speaker 4>lot of abandoned tires in the ravine or something.

0:51:58.400 --> 0:52:01.040
<v Speaker 3>All right, so where are you Jared cut that whole story.

0:52:01.160 --> 0:52:02.800
<v Speaker 2>I don't know. I think it was a good story.

0:52:04.000 --> 0:52:04.800
<v Speaker 2>I think we should keep it.

0:52:04.880 --> 0:52:11.160
<v Speaker 3>Jerry, is she dead?

0:52:11.600 --> 0:52:13.920
<v Speaker 2>Skyticle? Remember the sky?

0:52:15.320 --> 0:52:15.640
<v Speaker 5>All right?

0:52:15.680 --> 0:52:19.719
<v Speaker 3>So these recreationists that's where I was, are saying, uh,

0:52:19.920 --> 0:52:23.200
<v Speaker 3>maybe you should sue the car company, like because cars

0:52:23.200 --> 0:52:25.719
<v Speaker 3>should be safer, And people went, oh, well that's not

0:52:25.760 --> 0:52:28.719
<v Speaker 3>a bad idea. Yeah, because every revolutionary idea.

0:52:28.600 --> 0:52:31.640
<v Speaker 4>These guys were saying. With the Pinto in particular, I'm

0:52:31.680 --> 0:52:34.759
<v Speaker 4>starting to notice a lot of charred bodies that are

0:52:34.840 --> 0:52:39.479
<v Speaker 4>otherwise in perfect shape, look great aside from the charred part, right,

0:52:39.920 --> 0:52:42.279
<v Speaker 4>Like they don't have any contusions, they don't have any

0:52:42.320 --> 0:52:45.040
<v Speaker 4>broken bones. So like these accents are happening and really

0:52:45.120 --> 0:52:48.160
<v Speaker 4>low speed. Maybe it's actually a design flaw with Ford.

0:52:48.640 --> 0:52:51.400
<v Speaker 4>And so the lawyers were like, that sounds great, and

0:52:51.440 --> 0:52:53.040
<v Speaker 4>they started circling the.

0:52:52.960 --> 0:52:55.399
<v Speaker 2>Courthouses like the flying Monkeys and.

0:52:55.360 --> 0:52:58.200
<v Speaker 4>The Wizard of Oz and dropping lawsuits down on the

0:52:58.280 --> 0:53:01.040
<v Speaker 4>Ford's head. And at first it was like, bring it,

0:53:01.320 --> 0:53:04.080
<v Speaker 4>We're Ford. You know, juries are made up of like

0:53:04.239 --> 0:53:09.080
<v Speaker 4>upstanding registered voters, right, We're going to be just fine.

0:53:09.520 --> 0:53:12.120
<v Speaker 4>And Ford won a couple at first, and then they

0:53:12.160 --> 0:53:15.480
<v Speaker 4>started losing them and Ford was still kind of like,

0:53:15.560 --> 0:53:18.560
<v Speaker 4>we're still we're still taking the jury trial on. But

0:53:19.000 --> 0:53:22.360
<v Speaker 4>the whole thing turned on this one trial in nineteen

0:53:22.400 --> 0:53:28.800
<v Speaker 4>seventy seven in Orange County, California, and Ford lost big time.

0:53:28.880 --> 0:53:30.279
<v Speaker 4>Actually in a Pinto case.

0:53:30.520 --> 0:53:32.640
<v Speaker 3>Yeah, they lost, and this was in seventy seven. They

0:53:32.640 --> 0:53:36.600
<v Speaker 3>lost one hundred and twenty five million dollars and damages

0:53:36.680 --> 0:53:40.080
<v Speaker 3>to a boy named He's thirteen years old, Richard Grimshaw

0:53:40.200 --> 0:53:43.800
<v Speaker 3>was very sad. He's burned very badly, and the driver

0:53:43.840 --> 0:53:46.560
<v Speaker 3>of the car died and one hundred and twenty five

0:53:46.600 --> 0:53:48.799
<v Speaker 3>million bucks back I mean, it's a lot of money now,

0:53:48.840 --> 0:53:51.759
<v Speaker 3>but back then it's a ton of money. And it's

0:53:51.760 --> 0:53:54.400
<v Speaker 3>what they call, you've heard of like a symbolic award,

0:53:54.440 --> 0:53:57.000
<v Speaker 3>where they'll just hit a company with a ton of

0:53:57.040 --> 0:53:59.680
<v Speaker 3>ton of money and it later gets reduced. But all

0:53:59.719 --> 0:54:02.440
<v Speaker 3>they can about is that the media knows that they

0:54:02.480 --> 0:54:04.680
<v Speaker 3>got hit with this ton of money. That was sort

0:54:04.719 --> 0:54:07.960
<v Speaker 3>of the case here. It got reduced to what three

0:54:08.000 --> 0:54:09.200
<v Speaker 3>and a half million bucks.

0:54:09.680 --> 0:54:11.239
<v Speaker 2>It's still pretty It seems a lot.

0:54:11.160 --> 0:54:14.720
<v Speaker 3>Of money back then, of course, but that initial figure

0:54:14.840 --> 0:54:19.280
<v Speaker 3>like really made a point and sent shockwaves through the auto.

0:54:19.160 --> 0:54:23.440
<v Speaker 4>Industry, and so Ford changed its tactics. They're like, okay,

0:54:23.600 --> 0:54:25.160
<v Speaker 4>well maybe we'll start settling.

0:54:25.600 --> 0:54:27.760
<v Speaker 2>And we got another quote and.

0:54:27.680 --> 0:54:30.440
<v Speaker 4>Chuck reads it way better than me, so if you

0:54:30.480 --> 0:54:31.640
<v Speaker 4>don't mind, Yeah, this.

0:54:31.719 --> 0:54:35.600
<v Speaker 3>Was an attorney for Ford, and I'll read it in

0:54:35.600 --> 0:54:40.000
<v Speaker 3>the voice of Lionel Hunts of the Simpsons, the great

0:54:40.000 --> 0:54:45.360
<v Speaker 3>Phil Hartman. Uh, here we go. We'll never go to

0:54:45.400 --> 0:54:49.120
<v Speaker 3>a jury again, not in a fire case. Jury is

0:54:49.160 --> 0:54:53.160
<v Speaker 3>a just too sentimental. They see those charred remains and

0:54:53.239 --> 0:55:01.920
<v Speaker 3>forget the evidence. No, sir, we'll settle thanks for that.

0:55:01.920 --> 0:55:06.440
<v Speaker 3>That is a he wasn't overheard saying that a TV

0:55:06.600 --> 0:55:10.359
<v Speaker 3>reporter stuck a microphone in his face and he said that.

0:55:10.640 --> 0:55:13.440
<v Speaker 4>Right, that was his quote that he gave, Like Amazon

0:55:13.520 --> 0:55:16.640
<v Speaker 4>Alexa didn't overhear him saying that to his wife at

0:55:16.680 --> 0:55:20.080
<v Speaker 4>home later, right exactly.

0:55:20.600 --> 0:55:24.520
<v Speaker 2>So Ford was like, Okay, kill that guy, that lawyer.

0:55:25.000 --> 0:55:26.359
<v Speaker 5>Yeah, we're going.

0:55:26.360 --> 0:55:29.040
<v Speaker 4>To start settling. And so they did start settling. There's

0:55:29.040 --> 0:55:32.560
<v Speaker 4>some benefits to settling. Well, there's some drawbacks too. One

0:55:32.680 --> 0:55:34.759
<v Speaker 4>is that it tells the entire world that you know,

0:55:34.880 --> 0:55:38.759
<v Speaker 4>your case is terrible, but it says, well, there's going

0:55:38.800 --> 0:55:42.200
<v Speaker 4>to be lower payouts to the lawyers, and there's going

0:55:42.239 --> 0:55:43.880
<v Speaker 4>to be lower payouts.

0:55:43.360 --> 0:55:44.359
<v Speaker 2>To the defendants.

0:55:44.760 --> 0:55:47.719
<v Speaker 4>And it also cuts down on discovery. So discovery, if

0:55:47.760 --> 0:55:51.200
<v Speaker 4>you go to jury, the plaintiff, the person filing the case,

0:55:51.680 --> 0:55:55.600
<v Speaker 4>has legal access to any and all documents that you

0:55:55.719 --> 0:55:57.640
<v Speaker 4>have that prove their case against you.

0:55:57.960 --> 0:55:58.160
<v Speaker 2>Right.

0:55:58.680 --> 0:56:02.200
<v Speaker 4>So with all these jury there was this steady trickle

0:56:02.640 --> 0:56:06.280
<v Speaker 4>or flow even of Yeah, it wasn't even a trickle.

0:56:06.360 --> 0:56:09.480
<v Speaker 4>It was a flow of damning evidence coming out of

0:56:09.560 --> 0:56:12.640
<v Speaker 4>Ford going into the hands of lawyers who were happily

0:56:12.640 --> 0:56:15.120
<v Speaker 4>turning it around and handing it to the media who

0:56:15.200 --> 0:56:17.960
<v Speaker 4>were reporting on this stuff, which was getting the public

0:56:18.080 --> 0:56:20.719
<v Speaker 4>just good and picked and that drum beat that Chuck

0:56:20.840 --> 0:56:23.640
<v Speaker 4>was talking about started to really pick up, and like

0:56:23.719 --> 0:56:26.520
<v Speaker 4>people were really looking at Ford like in this weird,

0:56:26.560 --> 0:56:29.280
<v Speaker 4>like unsettling, non blinky way.

0:56:29.400 --> 0:56:29.640
<v Speaker 5>You know.

0:56:30.480 --> 0:56:32.560
<v Speaker 2>Everyone took their shirts off and they put like.

0:56:32.680 --> 0:56:35.879
<v Speaker 4>War paint on, and just FOURB was starting to get

0:56:35.880 --> 0:56:41.480
<v Speaker 4>a little nervous. They were like, like US America said, you.

0:56:44.080 --> 0:56:50.040
<v Speaker 5>So that got a little weird. Yeah, thank you for clapping,

0:56:50.280 --> 0:56:50.920
<v Speaker 5>Thank you, buddy.

0:56:51.600 --> 0:56:55.200
<v Speaker 3>You get a T shirt that bordered on performance art,

0:56:56.200 --> 0:56:56.440
<v Speaker 3>did it?

0:56:56.640 --> 0:56:57.040
<v Speaker 5>I think so?

0:56:57.719 --> 0:56:59.880
<v Speaker 2>Had I taken my shirt off, it would have been.

0:56:59.800 --> 0:57:02.120
<v Speaker 5>For oh my god, do it.

0:57:02.760 --> 0:57:09.000
<v Speaker 4>No, you're out of your mind, you guys until blood comes.

0:57:08.760 --> 0:57:09.600
<v Speaker 2>Out of your mouths.

0:57:09.600 --> 0:57:12.800
<v Speaker 4>And I still wouldn't take my shirt off. There's nothing

0:57:12.880 --> 0:57:15.000
<v Speaker 4>you can do to make me take my shirt.

0:57:15.040 --> 0:57:19.280
<v Speaker 3>Actually, I would probably be my shirt off, which would

0:57:19.280 --> 0:57:25.720
<v Speaker 3>be uh.

0:57:25.760 --> 0:57:30.120
<v Speaker 4>That does feel good, though. Now we've reached David Lee

0:57:30.200 --> 0:57:30.800
<v Speaker 4>Roth level.

0:57:32.040 --> 0:57:33.160
<v Speaker 5>I wish I had another shot.

0:57:33.240 --> 0:57:35.240
<v Speaker 3>Oh my god, all right.

0:57:35.200 --> 0:57:39.640
<v Speaker 2>That's so shy. That's just having common values. Not taking

0:57:39.640 --> 0:57:41.880
<v Speaker 2>your shirt off in public when people tell you to.

0:57:42.560 --> 0:57:47.000
<v Speaker 4>That's normal stuff. Man, you did good is what I'm saying.

0:57:47.160 --> 0:57:52.400
<v Speaker 4>You Jerry cut out the last series.

0:57:55.200 --> 0:57:56.200
<v Speaker 2>Shame on all of you.

0:57:58.200 --> 0:58:00.600
<v Speaker 5>I'metown show, all right.

0:58:00.640 --> 0:58:04.000
<v Speaker 3>So finally, in nineteen seventy seven, safety three oh one

0:58:04.080 --> 0:58:06.560
<v Speaker 3>came into effect. What we talked about, would you should

0:58:06.560 --> 0:58:08.080
<v Speaker 3>be able to hit a car from twenty miles an

0:58:08.120 --> 0:58:12.080
<v Speaker 3>hour not be a flaming death ball? And the nineteen

0:58:12.160 --> 0:58:16.080
<v Speaker 3>seventy seven new Pento debuted with a very brand new

0:58:16.080 --> 0:58:20.080
<v Speaker 3>safety feature that one dollar one pound piece of plastic

0:58:20.440 --> 0:58:23.160
<v Speaker 3>in between the flaming death bolts and the gas dagg.

0:58:23.080 --> 0:58:28.120
<v Speaker 4>That they've known since nineteen sixty eight would save lives.

0:58:28.520 --> 0:58:31.000
<v Speaker 5>Boom, thank you.

0:58:33.640 --> 0:58:37.960
<v Speaker 4>So Leiah Coca by this time and Ford in general,

0:58:38.120 --> 0:58:42.640
<v Speaker 4>were scared to death of the PR crisis that had

0:58:42.640 --> 0:58:45.000
<v Speaker 4>been growing and growing. And the whole thing again was

0:58:45.040 --> 0:58:47.760
<v Speaker 4>started by Dowie's article. Not only did he get the

0:58:47.800 --> 0:58:51.080
<v Speaker 4>Mother Jones readership involved, he really kind of awakened the

0:58:51.160 --> 0:58:54.360
<v Speaker 4>mainstream media to the thing. So everybody was reporting on this,

0:58:54.400 --> 0:58:55.520
<v Speaker 4>people were suing for it.

0:58:55.800 --> 0:58:57.160
<v Speaker 2>It was a huge, big.

0:58:56.960 --> 0:59:00.800
<v Speaker 4>Problem, and I had Coca told everybody clam up. That's

0:59:00.800 --> 0:59:04.360
<v Speaker 4>actually a direct quote from his book, his nineteen eighty

0:59:04.400 --> 0:59:07.200
<v Speaker 4>eight book. I used to think in a happier time.

0:59:07.280 --> 0:59:10.440
<v Speaker 4>That was called straight Talk. That's a Dolly Parton movie.

0:59:11.120 --> 0:59:13.400
<v Speaker 4>It's called talking Straight job.

0:59:13.760 --> 0:59:16.200
<v Speaker 3>I gotta say you sent me this initial Josh said

0:59:16.240 --> 0:59:18.800
<v Speaker 3>this wrote this show, and he sent it and he

0:59:18.840 --> 0:59:20.880
<v Speaker 3>said straight talk, And I was like, did Dolly Parton

0:59:20.920 --> 0:59:21.280
<v Speaker 3>play lee?

0:59:21.760 --> 0:59:24.880
<v Speaker 2>Still it still says I never corrected it.

0:59:24.920 --> 0:59:26.600
<v Speaker 3>I never saw the movie. That would be great.

0:59:27.080 --> 0:59:28.280
<v Speaker 2>You never saw straight talk?

0:59:29.080 --> 0:59:32.400
<v Speaker 5>Oh no, that's so ashamed. Is that gonna be your movie?

0:59:32.440 --> 0:59:32.960
<v Speaker 5>Crush pick?

0:59:33.960 --> 0:59:42.720
<v Speaker 2>Oh maybe that's buzz marketing. Now I have to do it.

0:59:42.880 --> 0:59:45.480
<v Speaker 3>No, no, no, no, So yeah, it was called talking

0:59:45.480 --> 0:59:49.160
<v Speaker 3>Straight In the end, I think straight talk might have

0:59:49.240 --> 0:59:50.160
<v Speaker 3>been the working title.

0:59:50.320 --> 0:59:53.080
<v Speaker 4>Okay, but in it he says, like we were so

0:59:53.280 --> 0:59:59.240
<v Speaker 4>afraid of this PR crisis bankrupting forward. If you could

0:59:59.240 --> 1:00:02.880
<v Speaker 4>imagine that that they just said, no one talked, don't

1:00:02.880 --> 1:00:07.160
<v Speaker 4>talk to anybody, just clam up. And they thought that

1:00:07.400 --> 1:00:09.880
<v Speaker 4>if somebody said something the wrong way and like there

1:00:09.960 --> 1:00:12.160
<v Speaker 4>was a scary turn of phrase or something like that

1:00:12.160 --> 1:00:13.960
<v Speaker 4>that was just taking the wrong way, it would be

1:00:14.000 --> 1:00:16.600
<v Speaker 4>seen as an admission of guilt. The problem was to

1:00:16.680 --> 1:00:21.880
<v Speaker 4>the public that the fact that they weren't talking was seen.

1:00:21.680 --> 1:00:23.520
<v Speaker 2>As an admission of guilt. More than anything.

1:00:23.680 --> 1:00:24.560
<v Speaker 5>Yeah, it was a big deal.

1:00:24.640 --> 1:00:27.760
<v Speaker 3>Like sixty Minutes was literally knocking at the door, like

1:00:28.080 --> 1:00:28.920
<v Speaker 3>morally safer?

1:00:29.120 --> 1:00:31.400
<v Speaker 5>Was it? Ford knocking at the door?

1:00:32.240 --> 1:00:37.320
<v Speaker 3>And he said, I'm morally safer And if you're not intimidated, now,

1:00:37.440 --> 1:00:41.120
<v Speaker 3>I got Ed Bradley with me. We've sent two of

1:00:41.160 --> 1:00:44.640
<v Speaker 3>our best dudes, so you should be pretty worried.

1:00:44.720 --> 1:00:47.120
<v Speaker 4>And Ford was crouched down under their window, like are

1:00:47.160 --> 1:00:48.160
<v Speaker 4>they still out there?

1:00:49.680 --> 1:00:51.960
<v Speaker 5>It's just so funny. Is I used to love sixty Minutes?

1:00:52.080 --> 1:00:52.440
<v Speaker 2>Sure?

1:00:53.040 --> 1:00:56.240
<v Speaker 3>You know when I was like thirteen. It's so such

1:00:56.280 --> 1:00:57.760
<v Speaker 3>a weird show to watch as a kid.

1:00:57.760 --> 1:00:59.000
<v Speaker 2>It's sophisticated.

1:00:59.240 --> 1:01:02.520
<v Speaker 5>Yeah, that was not so investigated, apparently you were. Yeah,

1:01:02.520 --> 1:01:04.080
<v Speaker 5>I was not. I don't know what.

1:01:04.520 --> 1:01:07.640
<v Speaker 4>I like the little right, and then after that you're

1:01:07.680 --> 1:01:09.040
<v Speaker 4>just like all right, I'll turn the channel.

1:01:09.320 --> 1:01:12.760
<v Speaker 3>Well, and you know, and also now I think about

1:01:12.760 --> 1:01:17.120
<v Speaker 3>I think it came on after either like the Wonderful

1:01:17.120 --> 1:01:18.560
<v Speaker 3>Warble of Disney.

1:01:18.360 --> 1:01:24.040
<v Speaker 5>Or that was great or Wow Kingdom or something. Anyway,

1:01:24.240 --> 1:01:25.240
<v Speaker 5>I don't know what that is, sir.

1:01:25.560 --> 1:01:27.720
<v Speaker 2>That was like Full House was on there, that was

1:01:27.720 --> 1:01:28.560
<v Speaker 2>like the nineties.

1:01:28.920 --> 1:01:30.840
<v Speaker 5>You're way off, but yeah, I'm so old.

1:01:31.680 --> 1:01:32.240
<v Speaker 2>Do you see this?

1:01:32.320 --> 1:01:32.640
<v Speaker 5>Beard?

1:01:33.720 --> 1:01:37.120
<v Speaker 4>So much gray, like the Davy Crockett story Hour was

1:01:37.120 --> 1:01:37.520
<v Speaker 4>that one?

1:01:38.160 --> 1:01:39.040
<v Speaker 2>Let just make that up.

1:01:39.080 --> 1:01:45.480
<v Speaker 5>Well, I'm not that old night writer.

1:01:48.040 --> 1:01:49.760
<v Speaker 2>That was a good I had a good theme song.

1:01:50.000 --> 1:01:52.720
<v Speaker 3>This has devolved into like shout out your favorite old thing.

1:01:54.280 --> 1:01:55.760
<v Speaker 2>We're almost done. Everybody call that.

1:01:56.560 --> 1:01:57.640
<v Speaker 5>All right, we're hit in the end.

1:01:58.040 --> 1:02:05.120
<v Speaker 3>So uh. Nineteen seventy eight, In June, they started their

1:02:05.160 --> 1:02:08.280
<v Speaker 3>own recall proceedings. In sixty minutes, was on the on

1:02:08.320 --> 1:02:11.560
<v Speaker 3>the door, they're knocking, they're knocking, and Ford says, you

1:02:11.600 --> 1:02:16.560
<v Speaker 3>know what, We're gonna undertake a voluntary recall if anyone

1:02:16.560 --> 1:02:19.400
<v Speaker 3>believe that the will make us look so good of

1:02:19.640 --> 1:02:21.800
<v Speaker 3>one point four and I don't know if we mentioned

1:02:21.840 --> 1:02:24.800
<v Speaker 3>the Pinto was a big, big seller, Like, despite all this,

1:02:25.000 --> 1:02:27.360
<v Speaker 3>it was a super super popular car.

1:02:27.440 --> 1:02:30.880
<v Speaker 4>It was like the best selling subcompact of the seventies.

1:02:31.280 --> 1:02:32.320
<v Speaker 5>It very much was.

1:02:32.360 --> 1:02:35.640
<v Speaker 3>It was It's Winona Ryder's car and Stranger Things Too.

1:02:36.040 --> 1:02:40.640
<v Speaker 2>Oh yeah, I haven't seen it. I don't know.

1:02:40.760 --> 1:02:42.080
<v Speaker 5>Was it her car and Stranger Things one?

1:02:42.080 --> 1:02:44.920
<v Speaker 3>I don't remember, but they feature the Pinto and Stranger

1:02:44.960 --> 1:02:45.360
<v Speaker 3>Things too.

1:02:46.760 --> 1:02:47.640
<v Speaker 2>Night Rider.

1:02:50.160 --> 1:02:53.880
<v Speaker 3>Spoiler thanks a lot, right now, I know what car

1:02:54.000 --> 1:02:59.600
<v Speaker 3>she drives, all right? So they undertake a one point

1:02:59.640 --> 1:03:04.720
<v Speaker 3>four million car recall on just the Pinto alone, but

1:03:04.800 --> 1:03:06.560
<v Speaker 3>also another car they had, right.

1:03:07.120 --> 1:03:11.480
<v Speaker 4>The Mercury Bobcat right, which was its like more luxurious

1:03:11.520 --> 1:03:15.520
<v Speaker 4>but equally deadly twin. And we're not quite sure like

1:03:15.640 --> 1:03:17.120
<v Speaker 4>what made it so luxurious?

1:03:17.440 --> 1:03:18.120
<v Speaker 5>No idea.

1:03:18.280 --> 1:03:21.440
<v Speaker 4>Maybe it had like an onboard like blow dryer brush

1:03:21.480 --> 1:03:23.280
<v Speaker 4>to like to feather your hair with while you were

1:03:23.400 --> 1:03:23.919
<v Speaker 4>going home.

1:03:24.360 --> 1:03:26.080
<v Speaker 3>What were you sit in the back seat and they

1:03:26.160 --> 1:03:28.360
<v Speaker 3>just have the thing from the hairplace that just right

1:03:28.640 --> 1:03:29.520
<v Speaker 3>lowers over your head.

1:03:29.560 --> 1:03:31.760
<v Speaker 4>That is the pinnacle of luxury that we can think

1:03:31.800 --> 1:03:33.400
<v Speaker 4>of for the nineteen seventies.

1:03:33.400 --> 1:03:34.440
<v Speaker 5>God bless the seventies.

1:03:35.440 --> 1:03:35.800
<v Speaker 2>All right.

1:03:36.560 --> 1:03:37.880
<v Speaker 5>The bad news is, though, and this.

1:03:37.800 --> 1:03:41.160
<v Speaker 3>Is very sad to stop laughing, between the time four

1:03:41.320 --> 1:03:44.600
<v Speaker 3>decided to undergo that recall in June and the time

1:03:44.920 --> 1:03:47.680
<v Speaker 3>it told consumers, like internally they said, all right, June,

1:03:47.720 --> 1:03:50.480
<v Speaker 3>we'll do this September we announced it to the public.

1:03:50.920 --> 1:03:57.840
<v Speaker 3>In those few months, that was a very very sad crash.

1:03:56.880 --> 1:03:58.959
<v Speaker 5>Rear rear end.

1:04:01.000 --> 1:04:06.120
<v Speaker 3>You need another shot, no, a re random impact where

1:04:07.000 --> 1:04:10.040
<v Speaker 3>where some young women died. And there was a prosecutor

1:04:10.040 --> 1:04:14.280
<v Speaker 3>in Indiana named Michael Constantino that said you know what,

1:04:14.320 --> 1:04:15.920
<v Speaker 3>I've had it, I've done.

1:04:16.360 --> 1:04:17.120
<v Speaker 5>I know the deal.

1:04:17.480 --> 1:04:20.800
<v Speaker 3>I'm going to bring these dudes on trial for murder.

1:04:21.360 --> 1:04:26.040
<v Speaker 4>Murder, like he filed criminal homicide charges against the executives

1:04:26.080 --> 1:04:27.320
<v Speaker 4>at Ford for that crash.

1:04:27.480 --> 1:04:28.560
<v Speaker 5>Yeah, very big deal.

1:04:28.680 --> 1:04:29.120
<v Speaker 2>Yeah.

1:04:29.160 --> 1:04:32.920
<v Speaker 4>So, and it wasn't just like a flash in the

1:04:32.960 --> 1:04:36.120
<v Speaker 4>pan like this trial actually or these charges went to trial.

1:04:36.480 --> 1:04:37.920
<v Speaker 2>It was over like three years.

1:04:38.680 --> 1:04:41.520
<v Speaker 4>And over the three years, everybody was reporting on Ford

1:04:41.560 --> 1:04:46.400
<v Speaker 4>executives on trial for murder every day, and the charges

1:04:46.440 --> 1:04:50.600
<v Speaker 4>got dismissed, but the public criminalizing of Ford's executives were

1:04:50.680 --> 1:04:53.120
<v Speaker 4>it was huge. Like it was a bad PR crisis

1:04:53.120 --> 1:04:57.800
<v Speaker 4>before that. It couldn't get worse than that, your executives

1:04:57.840 --> 1:04:59.320
<v Speaker 4>on trial for murder, right.

1:04:59.400 --> 1:05:00.000
<v Speaker 5>Yeah, for sure.

1:05:00.240 --> 1:05:03.240
<v Speaker 3>So despite all this, despite the fact that the Pinto

1:05:03.800 --> 1:05:06.800
<v Speaker 3>was a flaming death trap to a certain extent, when

1:05:06.840 --> 1:05:08.880
<v Speaker 3>you look at the numbers today and when you look

1:05:08.920 --> 1:05:13.640
<v Speaker 3>at the real statistics, it was not much worse and

1:05:13.680 --> 1:05:17.600
<v Speaker 3>sometimes better than other cars on the market at the

1:05:17.640 --> 1:05:20.000
<v Speaker 3>time that would kill you from.

1:05:19.840 --> 1:05:24.920
<v Speaker 4>Fire, like the Vega or the Grimlin. They would kill you, right,

1:05:25.520 --> 1:05:28.080
<v Speaker 4>So we tried to figure out and actually it turns

1:05:28.080 --> 1:05:32.000
<v Speaker 4>out there was this nineteen ninety three article in Harvard

1:05:32.080 --> 1:05:35.640
<v Speaker 4>Law Review where this guy said, I've done the math.

1:05:35.720 --> 1:05:38.960
<v Speaker 4>I've actually figured it out, and here's the number I

1:05:39.040 --> 1:05:39.720
<v Speaker 4>came up with.

1:05:40.400 --> 1:05:41.680
<v Speaker 2>It was twenty seven.

1:05:42.360 --> 1:05:45.800
<v Speaker 4>Twenty seven people is probably the number of people who

1:05:45.880 --> 1:05:50.720
<v Speaker 4>died in low speed rear collision impact fires in pintos.

1:05:50.720 --> 1:05:54.040
<v Speaker 5>And it's over like ten years, like millions of cars.

1:05:54.120 --> 1:05:56.880
<v Speaker 2>Twenty seven. It's not that bad, actually.

1:05:56.640 --> 1:06:00.520
<v Speaker 4>Right, it was way less than I I think Mother

1:06:00.640 --> 1:06:03.640
<v Speaker 4>Jones said like five hundred to nine hundred. Yeah, and

1:06:03.680 --> 1:06:05.400
<v Speaker 4>this is so mother Jones. They said that was a

1:06:05.440 --> 1:06:10.120
<v Speaker 4>conservative estimate that we just made up. And then I

1:06:10.120 --> 1:06:14.200
<v Speaker 4>think sixty minutes Chuck's beloved sixty Minutes said like thousands

1:06:14.240 --> 1:06:16.720
<v Speaker 4>of people had died in Pinto's, no one knew, so.

1:06:16.720 --> 1:06:17.960
<v Speaker 2>They were just making up numbers.

1:06:18.120 --> 1:06:20.200
<v Speaker 4>But this nineteen ninety three article said, no, it was

1:06:20.320 --> 1:06:23.200
<v Speaker 4>probably twenty seven actually exactly.

1:06:23.320 --> 1:06:27.240
<v Speaker 3>So in the end we look back and the Pinto was,

1:06:29.080 --> 1:06:31.480
<v Speaker 3>even though it could have been a flaming death trap,

1:06:31.560 --> 1:06:34.800
<v Speaker 3>what it really was was a very bad victim of

1:06:34.840 --> 1:06:36.640
<v Speaker 3>pr Yeah, you know, yep.

1:06:36.800 --> 1:06:40.040
<v Speaker 4>So, like the problem was was that the way you

1:06:40.080 --> 1:06:42.960
<v Speaker 4>could die in a Pinto was just too bad to

1:06:43.160 --> 1:06:46.360
<v Speaker 4>be allowed to continue, right, the idea that, like if

1:06:46.360 --> 1:06:49.960
<v Speaker 4>you got in a rear in collision and the passenger

1:06:50.000 --> 1:06:51.840
<v Speaker 4>compartment filled up with gas.

1:06:52.160 --> 1:06:53.040
<v Speaker 3>That's bad enough.

1:06:53.360 --> 1:06:55.360
<v Speaker 4>But the idea that it could happen at such a

1:06:55.400 --> 1:06:58.200
<v Speaker 4>low speed that you would still be conscious when you

1:06:58.360 --> 1:07:01.440
<v Speaker 4>caught fire and burned a death. The American public said, Nope,

1:07:01.600 --> 1:07:04.480
<v Speaker 4>that can't happen. It doesn't matter. And so thanks to

1:07:04.600 --> 1:07:11.080
<v Speaker 4>Dowie's article and sixty minutes, eventually, for sure, the Pinto

1:07:11.520 --> 1:07:15.640
<v Speaker 4>was basically laid to waste as far as the American

1:07:15.680 --> 1:07:18.640
<v Speaker 4>public was concerned, and still has a bad reputation today.

1:07:18.880 --> 1:07:19.320
<v Speaker 5>That's right.

1:07:19.360 --> 1:07:23.960
<v Speaker 3>In the end, the Pinto took career impact, but not

1:07:24.440 --> 1:07:25.080
<v Speaker 3>in the good.

1:07:24.920 --> 1:07:28.439
<v Speaker 4>Way, not in the good way, in every kind of bad.

1:07:28.880 --> 1:07:33.400
<v Speaker 5>You know, that's true. I never thought about that.

1:07:37.760 --> 1:07:40.920
<v Speaker 3>So in the end, mister Lee Ayacoca would go on

1:07:40.960 --> 1:07:45.640
<v Speaker 3>to write his legend with the Chrysler Corporation by bringing

1:07:45.640 --> 1:07:48.960
<v Speaker 3>them back from kind of the brink of bankruptcy into

1:07:49.200 --> 1:07:50.400
<v Speaker 3>huge success.

1:07:49.960 --> 1:07:50.720
<v Speaker 5>In the nineties.

1:07:51.080 --> 1:07:54.960
<v Speaker 3>In the eighties, and he was named I think by

1:07:55.080 --> 1:07:59.280
<v Speaker 3>Portfolio magazine as the eighteenth greatest CEO of all time,

1:07:59.800 --> 1:08:02.040
<v Speaker 3>just ahead of Oprah, which is.

1:08:02.200 --> 1:08:10.000
<v Speaker 5>Both team Oprah. Up Here.

1:08:12.680 --> 1:08:14.640
<v Speaker 3>Wrote A couple of books wrote that biography that Josh

1:08:14.680 --> 1:08:16.880
<v Speaker 3>talked about, that Dolly Parton did not star in, and

1:08:17.040 --> 1:08:21.040
<v Speaker 3>another called Where Have all the Leader's Gone? And mister

1:08:21.120 --> 1:08:23.960
<v Speaker 3>Iacocca is still live today, the ripe old age of

1:08:24.080 --> 1:08:29.400
<v Speaker 3>ninety two in bel Air neighborhood of Los Angeles, California.

1:08:28.880 --> 1:08:31.400
<v Speaker 2>Where there is nary a Pinto to be found.

1:08:31.720 --> 1:08:34.360
<v Speaker 5>That's right, and that is the story of the Ford Pinto.

1:08:37.120 --> 1:08:49.040
<v Speaker 3>Yeah, thanks, yeah, good luck. Stuff you should Know is

1:08:49.080 --> 1:08:52.519
<v Speaker 3>a production of iHeartRadio. For more podcasts my heart Radio,

1:08:52.760 --> 1:08:56.160
<v Speaker 3>visit the iHeartRadio app, Apple Podcasts, or wherever you listen

1:08:56.240 --> 1:08:57.240
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