Speaker 1: Nothing is more expensive than making money. That's the fact
Speaker 1: that I don't say no anxiety episode. But the more
Speaker 1: money you think, the more anxiety that I get. Dead ass,
Speaker 1: dead ass. Hey, I'm Kadeen and I'm Devoured and we're
Speaker 1: the Ellises. You may know us from posting funny videos
Speaker 1: with our boys and reading each other publicly as a
Speaker 1: form of therpy. Wait. I'll make you need therby most days. Wow. Oh,
Speaker 1: and one more important thing to mention, we're married, Yes, sir,
Speaker 1: we are. We created this podcast to open dialogue about
Speaker 1: some of life's most taboo topics, things most folks don't
Speaker 1: want to talk about. To the lens of a millennium
Speaker 1: married couple. Dead ass is a term that we say
Speaker 1: every day. So when we say dead ass, we're actually
Speaker 1: saying facts one hundred, the truth, the whole truth, and
Speaker 1: nothing but the truth. Were about to take Philoso off
Speaker 1: to a whole new level. Dead ass starts right now.
Speaker 1: This story is going to take us back to two
Speaker 1: thousand and thirteen. Jackson's won twenty eleven, and you was
Speaker 1: able to retire from makeup full time when Jackson was
Speaker 1: about a year and a half. About a year and
Speaker 1: a half, so Okay, So it was about two thousand
Speaker 1: and the reason why I'm choosing this story is because
Speaker 1: I want to lead into what our discussion is going
Speaker 1: to be for today. Kaunin was working at MAC. You
Speaker 1: were working how many hours a week you would say
Speaker 1: as a full time employee. Um, they say forty hours, right,
Speaker 1: But I was in there like those of the fifty hours,
Speaker 1: but fifty hours a week, and it was making decent money.
Speaker 1: You're making decent money. You're making anywhere between fifty left there.
Speaker 1: I was probably making about fifty eight, fifty and sixty ten.
Speaker 1: And I remember saying to Condein, you know, if you
Speaker 1: step back from full time now that we have insurance,
Speaker 1: because I was able to make SAG and you focus
Speaker 1: on investing in your company, you can make way more
Speaker 1: money than fifty sixty k and Conin was just like,
Speaker 1: how like a clients come here, I have my products here,
Speaker 1: blah blah blah blah blah. And I said, so, I said, listen,
Speaker 1: what you do with your earnings is you take your
Speaker 1: earnings and you invest your earnings back into your business.
Speaker 1: So rather than relying on the store to have the products,
Speaker 1: you buy all the products at home and you have everything.
Speaker 1: Rather than spending the time that you would spend going
Speaker 1: to the store and sitting in the store and meeting clients,
Speaker 1: you utilize your email list and you use that time
Speaker 1: going to people's homes or you vite them here. This
Speaker 1: way you can do more clients at one time. And
Speaker 1: she was like, I kind of makes sense. Give it
Speaker 1: some time, and I guarantee you you'll be making three
Speaker 1: times more money than you make in store. And Kenein
Speaker 1: was like, the value you sure? I said, I'm positive.
Speaker 1: Fast forward about a year and so said, so done.
Speaker 1: Kadeen had doubled up her rate. And when we get
Speaker 1: through the show, I'm going to explain to you how
Speaker 1: Kadein was able to double what she was making by
Speaker 1: being an independent artist. Li la la la wait to
Speaker 1: lie get my money right? Oh? Good money? Bad? Your
Speaker 1: money made? But um, I know you know, Kanye West
Speaker 1: is not everybody's favorite person right now. And just for clarity,
Speaker 1: people think it's only because of what he said about
Speaker 1: the Jewish community, but no, it was also what he
Speaker 1: also said and didn't say about the black community. You know,
Speaker 1: him wearing a White Lives Matter t shirt, him you know,
Speaker 1: saying disparaging comments about George Floyd, Like there were a
Speaker 1: lot of things that he's done over the past couple
Speaker 1: months that have people up in arms and upset. And
Speaker 1: I understand, you know, he suggared a lot of people,
Speaker 1: strigged a lot of people, and right now he's in
Speaker 1: a lot of people's favorite person. But the words of
Speaker 1: that song is what I resonate with the most is
Speaker 1: la la la wait till I get my money right,
Speaker 1: because I la la la la la la la wait
Speaker 1: till I get my money right. Like it was just
Speaker 1: I know, but do you get tired of waiting? And
Speaker 1: you're like, I got to give my money right, That's
Speaker 1: a fact. And this as soon as we make this money,
Speaker 1: we ought to spend it and take a break and
Speaker 1: pay some bills and come back. Sweak enough money. Let's
Speaker 1: not forget to do that. So stick around, y'all. We're
Speaker 1: gonna come back and we're gonna talk the effects of
Speaker 1: making money. Yes, all right, we're back. Man. When I
Speaker 1: think about those times, whenever you go back to the
Speaker 1: year in the story times, I'm always like, man, what
Speaker 1: does that bring me back to? Like it's like I
Speaker 1: can literally like zap myself back into remembering how I
Speaker 1: felt in those moments. U. It's just looking at the
Speaker 1: progress over the years. Absolutely, it never ceases to amaze me. Absolutely,
Speaker 1: it's it really doesn't. It is eye opening because when
Speaker 1: you live in your own life, you don't take inventory
Speaker 1: of what you've done and what you've accomplished while you're
Speaker 1: in it. You know, it's not yeah, you're just going
Speaker 1: and going, and before you know, you look up and
Speaker 1: you're here. And even when you're here, you appreciate where
Speaker 1: you are, but you also don't get time to relish
Speaker 1: in the fact that you've come a long way, you know.
Speaker 1: So sometimes when we sit back and every time we
Speaker 1: do story time, authory timer, every time we do story time,
Speaker 1: it does put me look at you. You You start in trouble,
Speaker 1: You start in trouble. Every time you do story we
Speaker 1: do storytime, it does take me back to where we were,
Speaker 1: and it's a constant reminder that we have accomplished a
Speaker 1: lot and we should be proud of ourselves. But it's
Speaker 1: also a reminder to keep going because imagine how far
Speaker 1: we can be if we keep the same steam moving,
Speaker 1: you know, and don't get comfortable and complacent. Well, shout
Speaker 1: out to you back at that time, because I, of
Speaker 1: the two of us, didn't really have much business acumen right,
Speaker 1: didn't really know much about finances and money and things
Speaker 1: like that. The most my parents told me, we're you know, safe,
Speaker 1: make sure you save your money, save your money. But
Speaker 1: the entrepreneurial spirit is something that I never really thought
Speaker 1: was a possibility because I was always conditioned to believe
Speaker 1: that you had to become a nurse or a doctor
Speaker 1: or a lawyer in order to be successful. So when
Speaker 1: we literally were in this space where we felt like
Speaker 1: shoot our backs against the wall, like we have no
Speaker 1: other option, I had to go back to the mall
Speaker 1: at mac and work. I really thought that that was
Speaker 1: like a dead end for me for a while. And
Speaker 1: not because I didn't have faith that your business would
Speaker 1: take off or that you knew or had a plan
Speaker 1: that I didn't believe in. It was just like, man,
Speaker 1: this is just something I'm going to have to hold
Speaker 1: down for a while because we didn't know how long
Speaker 1: it would take for your acting career to take off,
Speaker 1: for how long it would take for your business to start.
Speaker 1: So I really thought that I was going to be
Speaker 1: in this this business making money for Frank and Frank
Speaker 1: that's who owns MAC. And I'm just like, at some
Speaker 1: point I need to stop making all this money for
Speaker 1: Frank and Frank and figure out how I can make
Speaker 1: money for the other spot facts, you know. So that's
Speaker 1: when you kind of helped me gain plan what that
Speaker 1: was going to look like, because of course people's apprehension
Speaker 1: usually when they want to take off, you know, from
Speaker 1: a job and start something new or start a new business,
Speaker 1: is the security. You know. I was getting that check
Speaker 1: every week, absolutely, and that was comfortable for me. That
Speaker 1: was something I can guarantee and plan for. So when
Speaker 1: you have to take that leap and shift, yeah, it's
Speaker 1: not always the easiest, not always the easiest. So remember
Speaker 1: when there's a lot that we both have learned when
Speaker 1: I first retired from the NFL, because the NFL is
Speaker 1: not a realist it's not a real job. It is
Speaker 1: a job, right, but it's not a job that people say, oh,
Speaker 1: I learned about business while playing in the NFL, because
Speaker 1: it's not a traditional corporate structure. What I did learn
Speaker 1: from the NFL was not to rely solely on one income.
Speaker 1: So that to me was the first thing, like when
Speaker 1: you realize solely on one income, no matter how much
Speaker 1: that income is. When that income stops, you stuck. So
Speaker 1: that's what I did learn from the NFL. And I
Speaker 1: met a lot of business people while in the NFL,
Speaker 1: which helped me create the business and acumen I have.
Speaker 1: But the biggest thing I learned I didn't even learn
Speaker 1: in the NFL. I learned when I was in high school.
Speaker 1: I told this story before about when I was selling
Speaker 1: them fake coogie sweaters in high school. Remember and I
Speaker 1: remember all of my boys, we all got fake coogie sweaters.
Speaker 1: We sold them, and then we made money. Some of
Speaker 1: my boys, with that money went and bought Jordan's. They
Speaker 1: went and bought stuff, but then at the end of
Speaker 1: the day they had no more capital to do anything else.
Speaker 1: I took my money and bought more fake coogie sweaters,
Speaker 1: sold them, and kept making more and more money until
Speaker 1: I didn't want to do it anymore. But that was
Speaker 1: my first time realizing, like, you know, if you take
Speaker 1: the proceeds from what you make and invested back in
Speaker 1: your buss business, you'll keep making money. The problem is,
Speaker 1: and I learned this at that time. I was like, well,
Speaker 1: if I keep taking money and buying stuff and then
Speaker 1: taking money and buying more. I always have products. I
Speaker 1: also realized that the solvency of my business was in
Speaker 1: my product, it wasn't in the cash right, So and
Speaker 1: it's like, at what point did you stop? And it
Speaker 1: was like finally, once I had bought like fifteen coozie
Speaker 1: sweaters and I sold them all for sixty dollars, it
Speaker 1: was like, Okay, this is my money. Now I'll go
Speaker 1: do it. I want to do with it. But once
Speaker 1: you get done with the business and you sell the business,
Speaker 1: now you have no more capital because the solvency was
Speaker 1: in your business. So as we got older, I kind
Speaker 1: of used the same exact principle. And the reason why
Speaker 1: I want to talk about it today is because it's
Speaker 1: so simple simple. I want people who work are not
Speaker 1: in the five to understand how this works. When I
Speaker 1: was working at Paris Speed School, the owner of the
Speaker 1: Paris Speed School at that time used to use psychological
Speaker 1: tactics to not make me want to own my own business,
Speaker 1: saying things like, oh, you could never own your own gym,
Speaker 1: it costs too much money. Oh, would you rather just
Speaker 1: collect your check every two weeks and you know the
Speaker 1: money is coming in, or he'll give you a slight
Speaker 1: raise to make sure that you feel comfortable enough that
Speaker 1: you never ever leave. And that was his way of
Speaker 1: keeping all of his best talent within the corporation because
Speaker 1: he knew I had aspirations of acting, and he knew
Speaker 1: I had aspirations of owning my own business. Anytime I
Speaker 1: talked about acting, he was like, oh, you know people
Speaker 1: who start acting when they're young, Like, you're not gonna
Speaker 1: do that now you're in your twenties. So I noticed
Speaker 1: how psychologically he used to fun with me to make
Speaker 1: me feel like I couldn't believe in myself. So that
Speaker 1: would constantly work for him to make his own make
Speaker 1: his company better, right, which made me realize that if
Speaker 1: they if he's willing to do this at a Paris
Speaker 1: speed school, they probably do this all over the world.
Speaker 1: And all of these fortune five hundred companies, Oh yeah,
Speaker 1: that corporate structure, you know that they send your praises.
Speaker 1: They make you feel valuable so that you continuously put
Speaker 1: energy into building their business, while also making you feel
Speaker 1: small so that you feel scared to leave, like, oh,
Speaker 1: if I do this, I'll never have the ability to
Speaker 1: do it on my own. He did that they couldn't
Speaker 1: do it on their own facts. This man told me,
Speaker 1: I'm not gonna say his name, that people will coming
Speaker 1: to the gym for the gym name, not my name. Mean,
Speaker 1: while he had a fifty foot poster of me playing
Speaker 1: in the NFL when you first walk into the gym,
Speaker 1: and he was like, I was like, Bro, you really
Speaker 1: honestly think that I don't know the value I bring
Speaker 1: to this company. Fine, after my two year non compete
Speaker 1: was done with this company, I left started lead Prototype Athletics.
Speaker 1: But what did you do while you were there? Soaked
Speaker 1: up every I did every bit of information, you know what,
Speaker 1: you know what, I'm glad you brought that up. I'm
Speaker 1: glad you brought that up. You know why. I'm glad
Speaker 1: you brought that up. People often start businesses without doing
Speaker 1: what research. You got to get into the thick of things,
Speaker 1: into the thick of it. Yeah, you got to get
Speaker 1: into the thick of it. And I'll say to me,
Speaker 1: working at MAC the time that I did was technically
Speaker 1: a short time frame. Within a year and a half,
Speaker 1: I had went I'm a part time artist to and
Speaker 1: for me, I think the comfort that I did feel
Speaker 1: in venturing off on my own was because I kind
Speaker 1: of knew how. I not know how to business, how
Speaker 1: that business, how to business ramp yep, front end, back end,
Speaker 1: you know, the corporate side, the paperwork, the rev calendar,
Speaker 1: the you know, profits and losses, all that. No, no,
Speaker 1: no, no no, don't don't glimp. Don't glaze over that. Talk
Speaker 1: about the business acumen that you were able to pick
Speaker 1: up working under a corporate structure, because people who work
Speaker 1: under corporate structures feel like it's a dead end job, right,
Speaker 1: You're actually it's actually a paid intern. That's a fact.
Speaker 1: You're a paid intern if you want to start your
Speaker 1: own business in that industry. So while you're there, get
Speaker 1: as much information as you can. And when I tell you,
Speaker 1: Condin knew everything. Conde knew the p and ls. She
Speaker 1: learned how to write contracts are from makeups. You learned
Speaker 1: every learned how to use the computer system for for
Speaker 1: the profits and losses, but also how to do the
Speaker 1: back end office of the business and quiet as it's kept.
Speaker 1: When I first got there, I was not renown makeup artists.
Speaker 1: I got by on makeup okay the former pageant girl
Speaker 1: and me was like, oh I could get by with
Speaker 1: doing my makeup and then did a couple of friends makeup.
Speaker 1: You know. So I didn't have any high training, But
Speaker 1: what I did do when I got there, well, thank you. Yeah,
Speaker 1: I didn't have an apport, I had a gift for
Speaker 1: it um, but I was able to hone in on
Speaker 1: my skills there too, So it literally was like hands
Speaker 1: on training. We had training update classes where I can
Speaker 1: learn more about the industry, more about the trends, more
Speaker 1: about products. Remember you remember the Impact team, the Impact exactly,
Speaker 1: So I was on the Impact team, So I got
Speaker 1: to do special events, I got to whole classes. I
Speaker 1: got to teach, which helps on your resume when you
Speaker 1: have your own business as to why you become an
Speaker 1: authority on makeup and why you can charge more money
Speaker 1: because you did those things. So talk about that. No,
Speaker 1: for sure, exactly everything that I did was which I
Speaker 1: didn't even realize at the time, was it was literally
Speaker 1: like an investment in myself. Right, So I was the
Speaker 1: piggy bank because every time I went to a class,
Speaker 1: every time yep, that's a fact. Every time they pulled
Speaker 1: me to do a special event, a fashion week event,
Speaker 1: whatever it was, I didn't realize how much I was
Speaker 1: soaking up until you presented me with the you know, hankeneing.
Speaker 1: At this point, we're good. I got health insurance through SAG.
Speaker 1: Now you can finally cut back. And I was like, oh,
Speaker 1: I know how to do this on my own. But
Speaker 1: what it freed up for me the most was my time.
Speaker 1: Talk about it, talk about it. My time. Autonomy over
Speaker 1: my time, I think is the biggest thing that I
Speaker 1: want in any career fields. Well, do you know what
Speaker 1: the two most important commodities are in building a business?
Speaker 1: Time in capital. There you go, so you say you
Speaker 1: don't know what you do know it's time in capital.
Speaker 1: You're freeing up your time by kip, by flitting your job.
Speaker 1: And also the money that you saved gave you time
Speaker 1: in capital to build your own. And when I thought
Speaker 1: about it, we'd have people coming. They'd have to buy
Speaker 1: fifty dollars worth of makeup and they get their faith
Speaker 1: done for free. Right. Some people called onto it after
Speaker 1: a while and they come in, they get their little
Speaker 1: fifty dollars and then they go somewhere else and return
Speaker 1: to fifty dollars products because they're like, oh, now I
Speaker 1: got my face done for me. And I used to
Speaker 1: be like, damn, that's that's quite the hustle on their part.
Speaker 1: But also too, it almost feels like you wasted your time,
Speaker 1: right because all I'm doing is clocking in and getting
Speaker 1: this hourly rate. But if I developed this rapport with
Speaker 1: my clients and I'm just like, well, shoot, you have
Speaker 1: an event. People want convenience. Can you come to my
Speaker 1: house and do my makeup? People are willing to pay
Speaker 1: for the convenience of us. Talk about it. I'm keep going.
Speaker 1: So yeah, so people are willing to pay for convenience.
Speaker 1: And if they tell you otherwise, cap that straight. Cap.
Speaker 1: So I realized, Shoot, if I now dropped to a
Speaker 1: freelance artist, right, because at this point, I still wanted
Speaker 1: to kind of have my thumb in the industry. I
Speaker 1: want to have the faults on the industry right to
Speaker 1: see how things were still going. To Have access to
Speaker 1: the clients, have access to the store, access to product,
Speaker 1: access to my discount. Those are all the things I
Speaker 1: wanted to keep that relationship going. So if I work
Speaker 1: a couple hours freelance a week in the store, but
Speaker 1: then no on the weekends Thursday, Friday, Saturday, Sunday, I
Speaker 1: have bride's booked weddings, and I'm charging one fifty year phase.
Speaker 1: And I got a team of girls on a bridal party,
Speaker 1: six of them plus a bride, two moms you know, Auntie,
Speaker 1: whenever they're feeling funky. I was able to walk away
Speaker 1: with so much more than I would in a month
Speaker 1: working on salary at MAC. So I used to manage
Speaker 1: all of the tax stuff. You were making fifty eight
Speaker 1: as an artist. As a freelance artist, the most you
Speaker 1: made working a third of the time one year was
Speaker 1: one hundred and forty eight K, So you almost tripled
Speaker 1: what you were making. Now if we consider the fact,
Speaker 1: and here's the truth, this is another part of business.
Speaker 1: When Codein started her company, Keneen also had an LLC.
Speaker 1: So think about this. She made fifty eight K working
Speaker 1: for MAC. She had to pay tax on that fifty
Speaker 1: eight K. Probably walked away with about forty thousand. You
Speaker 1: made one hundred and forty eight K, and that was
Speaker 1: before taxes. But what we did within one hundred and
Speaker 1: forty AK when kadem made the money all of those classes,
Speaker 1: she took, all of those trips that she made, all
Speaker 1: of the classes. You also, for example, shout out to
Speaker 1: Alex Yes Alex Alex Butler, who Kadein used to drive
Speaker 1: to go take her class so she could learn more
Speaker 1: about makeup. She had a class in New York and
Speaker 1: it was sold out, yes, And at the time I
Speaker 1: really admired her as an artist, and I'm just like, Wow,
Speaker 1: she has this great structure where she does these classes,
Speaker 1: and I want to learn how I could potentially put
Speaker 1: on a class and be learned some tips and tricks
Speaker 1: from her. So I drove to her Philly class to
Speaker 1: be able to just say I want to be a
Speaker 1: part of this. I want to sit and absorb as
Speaker 1: much as possible. But then that's also a business expense
Speaker 1: that we can write off. I can write off the tolls,
Speaker 1: the gas, the class itself as a reinvestment in my business.
Speaker 1: And you know what else was a write off? What
Speaker 1: we bought that car, Yes, because we bought an additional
Speaker 1: cause that Kadein can get around, but we bought that
Speaker 1: under her business name, which was also a tax write off.
Speaker 1: So that one hundred and forty eight K she made
Speaker 1: once we factored in all the write offs, was down
Speaker 1: to one hundred KSE so she only paid taxes on
Speaker 1: the hundred thousand dollars as opposed to one hundred and
Speaker 1: forty eight k so. And the reason why we're giving
Speaker 1: you the story of how Codein was able to do
Speaker 1: it was because people often think the only way you
Speaker 1: can make money and get rich or build some sort
Speaker 1: of equity in yourself and your business is if you
Speaker 1: come from entertainment or an athlete. And this is not true.
Speaker 1: When we talk about investing right, A lot of times
Speaker 1: people say, well, what do you invest in? What are
Speaker 1: the companies you invest in? And the thing I tell
Speaker 1: them the most is I invest in my own company,
Speaker 1: which is me right when Codein and I And also
Speaker 1: this is to all my couples, this is the value
Speaker 1: of having a partner. Codein was able to make all
Speaker 1: of these changes in her lifestyle and take all of
Speaker 1: these risks because I was able to get health insurance
Speaker 1: or that she could drop back when I was building
Speaker 1: my company, my sports company, which I literally did the
Speaker 1: same exact thing Kadeen did, but on the sports side
Speaker 1: and gym side, I was able to take those risks
Speaker 1: and invest in my company because CoDeeN had the health insurance.
Speaker 1: The point I'm making here is when you have a partner,
Speaker 1: there are times an entrepreneurship that you're gonna have to
Speaker 1: take more of a gamble, and you feel more You
Speaker 1: feel more comfortable to taking that gamble when you have
Speaker 1: someone with you who can hold stuff down just in
Speaker 1: case the gamble doesn't pay out immediately. Because like I said,
Speaker 1: there's two things you need. You need capital and you
Speaker 1: need time. You need time for your company to build.
Speaker 1: While I was building my company, Kadeen was working at
Speaker 1: hourly wage and she was working in building and building,
Speaker 1: but she had the insurance. I literally did the same
Speaker 1: thing she did for makeup. On the gym side, I
Speaker 1: worked for a company. I had to learn about corporate
Speaker 1: structure within building a gym. I learned at the Parici
Speaker 1: Speed School. Although the owner was an a hole in
Speaker 1: trying to keep me as his employee didn't want to
Speaker 1: help me build as an entrepreneur, I still did learn
Speaker 1: a lot about business through the that company. And I'll
Speaker 1: never talk bad about Paris Speed School because if it
Speaker 1: wasn't for what I learned the Paris Speed School, I
Speaker 1: wouldn't been able to build a lead prototype athletics and
Speaker 1: end up owning my own gym six years later. But
Speaker 1: I literally did the same thing I made my money.
Speaker 1: I learned it was a paid internship to me. The
Speaker 1: money I had left over from football I invested in myself.
Speaker 1: I bought laptops, I bought T shirts I bought I
Speaker 1: went and paid for my National Academy of Sports Medicine
Speaker 1: so that I could be a certified trainer. I took
Speaker 1: classes on exercise physiology and kinesiology and oh well, no,
Speaker 1: Paris paid for my nasal, which to me was part
Speaker 1: of the reason why I didn't mind working at Paris.
Speaker 1: And I'm gonna say this again. Sometimes you take jobs
Speaker 1: at these corporate companies, right, and what they'll pay for
Speaker 1: is your education. So if you have a job and
Speaker 1: they're willing to pay for you to get your masters,
Speaker 1: sometimes it's better to take advantage of that because those
Speaker 1: masters will courting anywhere between sixty to a DK and
Speaker 1: if they're gonna pay for it while teaching you how
Speaker 1: to build the business, utilize that two or three years
Speaker 1: to become better at that business and then find a
Speaker 1: niche or a need within that business that you can
Speaker 1: create an own your own business around. That's what Kadeen
Speaker 1: did with makeup. That's what I did at the gym
Speaker 1: and then every time we make money. Well, once you
Speaker 1: establish your own business, you create an LLC, and every
Speaker 1: time you make money, you put money within your LLC,
Speaker 1: but also within your escort. Now, this is important for
Speaker 1: people to understand. Your LLC is just a shell that
Speaker 1: protects you against liability, which means Kadeen has color and
Speaker 1: Contour by K. Say, for example, she does somebody's makeup
Speaker 1: and there's an earthquake as she posts a woman in
Speaker 1: the eye. She can't Suekdein for poking her in the eye,
Speaker 1: but she can sue coloring Contour by K and she
Speaker 1: can sue the company which will protect protect codein and
Speaker 1: all of her personal assets. That's what an LLC is.
Speaker 1: An LLC doesn't change your tax status. The ESCORP changes
Speaker 1: your tax status. And as you operate as a small business,
Speaker 1: which means when you're an escorp, you get different tax breaks.
Speaker 1: Why is that important? When Kadeem makes money as a
Speaker 1: sole proprietor which is an individual, and if she makes
Speaker 1: over one hundred and fifty thousand dollars in New York City,
Speaker 1: you are now in the highest tax bracket, which means
Speaker 1: you're going to get taxed close to fifty percent. When
Speaker 1: your company makes one hundred and fifty thousand dollars and
Speaker 1: you're a scorp, your company only gets taxed thirty three percent.
Speaker 1: Look at that, You see the difference. Plus you get
Speaker 1: to keep all of that money. First, write off whatever
Speaker 1: it is you want to write off on your business.
Speaker 1: So if you make one hundred and fifty k, if
Speaker 1: you have fifty thousand in expenses, you write off that
Speaker 1: fifty thousand. Now the government can only tax you on
Speaker 1: one hundred thousand, so they'll take only thirty three k
Speaker 1: as opposed to you, meaning a sole proprietor, and you
Speaker 1: make one hundred and fifty thousand dollars and they're going
Speaker 1: to take close to fifty percent, which means they'll take
Speaker 1: seventy five thousand dollars. Not letting them do it. Not
Speaker 1: letting them do it. I'm gonna tell you how we
Speaker 1: repeated that the same thing in a gym. We started
Speaker 1: an LLC in a gym and an s corp. And
Speaker 1: we made money as a company as opposed to trying
Speaker 1: to make money as an individual. So when people paid
Speaker 1: me for personal training, they didn't pay devout. They paid
Speaker 1: Elite Prototype Athletics the same way. People paid Color and
Speaker 1: Contour by k the same way. Now I'm an actor.
Speaker 1: They don't pay Devolis as an actor. They pay my
Speaker 1: shell company, which is ultimately my production company, Savage Savant.
Speaker 1: So when they paid Savage Savant, I don't have to
Speaker 1: pay fifty percent on them taxes. It's called a loan
Speaker 1: out company. Or you actors who are listening, or you entertainers,
Speaker 1: there's a such thing called a loan out company. You
Speaker 1: are allowed to get your loan out company paid as
Speaker 1: opposed to being paid as an individual. If your loan
Speaker 1: out company is then an scorp, you pay thirty three
Speaker 1: percent on taxes as opposed to fifty percent on taxes.
Speaker 1: If you make over one hundred and fifty thousand dollars,
Speaker 1: write that down. That is a fact. Now different states
Speaker 1: have different rules, like, for example, in Georgia, you still
Speaker 1: have to play a six percent like processing tax for Georgia.
Speaker 1: Oh Man, and don't work in California. California's taxes is ridiculous.
Speaker 1: California is still coming for us. I'm like, we ain't
Speaker 1: been there in a long time. That's another We barely
Speaker 1: even worked in California because it was the freaking pandemic.
Speaker 1: I'm like, why y'all right in me? Every two point
Speaker 1: five seconds, y'all get it together over there. Literally, California
Speaker 1: is one of the worst places to work. And when
Speaker 1: you played in the league too, Remember every state you
Speaker 1: played in, you had to have to pay taxes in
Speaker 1: every state. Every state you make money and you have
Speaker 1: to pay taxes. The two are the best states to
Speaker 1: live in our Texas and Florida because neither one have
Speaker 1: state taxes, So that's another layer of money that you
Speaker 1: don't have to shell out to people. So that's why
Speaker 1: a lot of people choose where they're going to live
Speaker 1: based on where the taxes are, especially if you're an
Speaker 1: entrepreneur and you live and you you provide a service
Speaker 1: that's electronic and you can live wherever you want. Two
Speaker 1: of the best places to live are Florida in Texas.
Speaker 1: But the whole point of this is to show you,
Speaker 1: guys that you do not have to be an entertainment
Speaker 1: or be an athlete to have a dream and to
Speaker 1: find yourself in a position where you can live autonomously
Speaker 1: and enjoy your life. But it does take time and
Speaker 1: it does take money to sacrifice. This is the first
Speaker 1: thing I'll say to someone because I know they said, well,
Speaker 1: how do I start devout? If you're in an industry
Speaker 1: that you love, say you're a teacher. Same thing I
Speaker 1: did with Roger. If you follow Roger's journey a teacher
Speaker 1: man on social media, Roger went from being a teacher
Speaker 1: and now runs his own tutoring and teacher mentorship business.
Speaker 1: And Roger I think quadrupled his earnings over the last
Speaker 1: four years. It was impressive. He literally did the same
Speaker 1: thing he worked as a teacher, got all the certifications,
Speaker 1: took all his classes, realize where the deficiencies were in
Speaker 1: the educational system, and then started mentoring and tutoring kids
Speaker 1: at a premium because he was educated enough to do it,
Speaker 1: built that whole program, multiplied himself by teaching other teachers
Speaker 1: how to do the same thing, and now has moved
Speaker 1: on retired from teaching and has her own successful business
Speaker 1: making six figures, which means it can be done in
Speaker 1: any industry. It doesn't only have to be makeup. It
Speaker 1: doesn't only have to be in sports or sports performance.
Speaker 1: You can be done in any industry. The biggest thing
Speaker 1: is creating a niche market for it. Yes, trying to
Speaker 1: see where the demand is or where you can be
Speaker 1: successful in that, because certain industries are kind of flooded,
Speaker 1: so you might feel like them, like, how am I
Speaker 1: going to make a splash in this industry because it's
Speaker 1: already oversaturated, Whereas I think with Roger, for example, you
Speaker 1: don't really needn't hear about many teachers doing this. But
Speaker 1: also too, I don't know people who are willing to
Speaker 1: put in the hours that he put in. This kid's kid.
Speaker 1: I know him as a kid. Sorry, Roger, you're not
Speaker 1: a kid anymore, your girl man, but I've known since
Speaker 1: he was literally a kid and see him work the
Speaker 1: hours he works. Rogers now living in Georgia. He comes
Speaker 1: here twice a month to see the boys in person
Speaker 1: because they love to have him over in person to
Speaker 1: do sessions, and he'll ask to come earlier so he
Speaker 1: can start his sessions here. He'll tutor our children, yeah,
Speaker 1: and then stay back to finish the rest of his team.
Speaker 1: Sometimes we're like, it's eleven o'clock, I'm still here. He's
Speaker 1: like doing later clients from ten to eleven PM on
Speaker 1: a Friday. He works a lot of hours, so that's
Speaker 1: the sacrifice component at the time. Time investment. But also,
Speaker 1: and this is a point you talked about it, do
Speaker 1: you know what you have to be to be an entrepreneur.
Speaker 1: You have to be an elite in your field for sure.
Speaker 1: You can't just be an entrepreneur by being regular. Right, So,
Speaker 1: for example, lots to codeindein you should go to be
Speaker 1: she has be a part of Impact Team. Like what
Speaker 1: does that mean? Like, I don't make any more money
Speaker 1: being a part of the Impact Team. No, you don't
Speaker 1: make any more money and you have to pay for
Speaker 1: the classes to start and traveling to be a part
Speaker 1: of the Impact Team. But when you decide to become
Speaker 1: your own boss, having that on your belt that you're
Speaker 1: a member of the Impact Team puts a notch on
Speaker 1: your belt that makes you greater than just any other artists.
Speaker 1: And that it did, That's exactly what it was. It
Speaker 1: was like, oh wow, like you have all of these
Speaker 1: accolades under the title of just not just a manager,
Speaker 1: because I mean that's also a big responsibility in itself,
Speaker 1: but it makes you multifascinating your industry. Yes, you were
Speaker 1: part of the Impact Team, you're also a manager, but
Speaker 1: you also were number one in sales. Yeah, it's a
Speaker 1: big part portion of it too. For me, it's working
Speaker 1: in the industry and being elite in the industry so
Speaker 1: that once you branch off, people can recognize and said, oh,
Speaker 1: there's a reason why she's branching on, and people want
Speaker 1: to know that you're an expert in that actual field too.
Speaker 1: You can't just walk cry here just doing anything. Like
Speaker 1: I feel like after the pandemic, everybody became a coach
Speaker 1: or something, right like, did you realize, Yeah, I'm like, man,
Speaker 1: everybody wants to coach a class. And I get it
Speaker 1: because the hustle and people wanted to work and I
Speaker 1: had to pivot. Yeah, that's it. People had to make plans.
Speaker 1: So I respect that for sure. But it's like, at
Speaker 1: the same time, what makes you an expert in this
Speaker 1: particular field? Yes, this industry? You know, what have you
Speaker 1: done or what accolades have you achieved, or what certifications
Speaker 1: have you gotten under your belt that makes you worthy
Speaker 1: of people investing their money now into you. That's a
Speaker 1: big question, absolutely, and I think people need to understand
Speaker 1: that in order to be an entrepreneur, people have to
Speaker 1: aspire or have to be inspired by what you've done
Speaker 1: in order to trust that they should give you their
Speaker 1: money to do or provide a service for them. Right.
Speaker 1: My biggest cell when I owned my gym was that
Speaker 1: I understand fitness, speed and agility because I played in
Speaker 1: the NFL. I ran afoord to eight in the forty
Speaker 1: you know, I made the football team. I practiced this
Speaker 1: art and I've done it and had been successful at it,
Speaker 1: so you can trust and value my word. So many
Speaker 1: people try to put the car in front of the
Speaker 1: horse and just be like, I want to be an
Speaker 1: entrepreneur and I want to do this, and it's like, Okay,
Speaker 1: what do you have to offer me that I should
Speaker 1: pay you for your service? And that's the time investment
Speaker 1: that people need. And I know a lot of the
Speaker 1: younger generation just want to graduate from college and own
Speaker 1: their own business. I would say, work, and I told
Speaker 1: Roger this. I said, Roger, give yourself a five year
Speaker 1: plan in this industry. Work as a teacher for five
Speaker 1: years so that you have it on your resume that
Speaker 1: you were a teacher, learned the deficiencies that kids need,
Speaker 1: so you can build a business around that need so
Speaker 1: that you can then sell them. I'm an expert at
Speaker 1: this because and this is where this is how it started.
Speaker 1: He realized that math was an issue for young men
Speaker 1: and young women in middle school. So he said, I'm
Speaker 1: going to build out a math program for elementary school
Speaker 1: that's going to provide them what they need for middle school.
Speaker 1: And they were like, where are the results. Roger had
Speaker 1: because he was working for five years the results from
Speaker 1: all of the kids in middle school who were failing
Speaker 1: those standardized tests. So what he did during those five
Speaker 1: years would show people this is what's happening. I can
Speaker 1: fix this problem. I'm e lead at fixing this problem
Speaker 1: because I worked for five years fixing this problem from
Speaker 1: my school. These were the grades when I first got here.
Speaker 1: These are the grades here now. But it took a
Speaker 1: five year investment. Reason why I keep saying investments because
Speaker 1: people say the value when you talk about you invested,
Speaker 1: what did you invest in? Did you invest in Nike?
Speaker 1: Did you invest in Disney? No? I invested time and
Speaker 1: resources into myself to make myself a better entrepreneur, to
Speaker 1: be honest, in order to actually make the type of
Speaker 1: money you want to make in investments like that, you
Speaker 1: would have to invest hundreds of thousands of dollars. If
Speaker 1: you want to make money in the stock market and
Speaker 1: do it and have longevity and be able to reap
Speaker 1: the fruits of your benefits. You have to have the
Speaker 1: capital to invest. This is no knock on anybody. But
Speaker 1: if you're working in a job and making fifty or
Speaker 1: sixty k a year, right, that means you make what
Speaker 1: five thousand dollars a month, that's before taxes. After taxes,
Speaker 1: you're looking at about three thousand dollars a month. You
Speaker 1: still have to pay. Right, if you live in New York,
Speaker 1: you still got to pay rent, transportation and each You
Speaker 1: may have five hundred dollars at the end of the
Speaker 1: month invest and you haven't party yet. Why you talked
Speaker 1: about the bard sesters. You have five hundred dollars, You
Speaker 1: want to be stressed out, You want to go buy
Speaker 1: some some clothes. They'll travel a little bit. Most people
Speaker 1: don't have the type of money they need to invest
Speaker 1: to see that money, reap the fruits of those benefits
Speaker 1: and be able to retire early. So no, don't worry
Speaker 1: about investing in the stock market. Now investing yourself that
Speaker 1: you can make additional revenue doing something else. Kadine, if
Speaker 1: she was by herself, this is what I would have
Speaker 1: told her to do. Listen, stay a full time artist, right,
Speaker 1: but on the weekends. Sacrifice for the next year, sacrifice
Speaker 1: going on any trips and going on any parties. Stay
Speaker 1: a full time artist, and then do weddings on the weekends,
Speaker 1: and then you can triple your money. Do that for
Speaker 1: five years. Right. If you do that for five years
Speaker 1: and you say you save twenty five k every year,
Speaker 1: that's one hundred and twenty five thousand dollars cash you
Speaker 1: have now without one hundred twenty five thousand dollars capital.
Speaker 1: Now you could then invest in the property and that
Speaker 1: property could now do what give you residual income? Make
Speaker 1: some money? Yeah, and then once you get that one property,
Speaker 1: you put the money down, you hold on to that
Speaker 1: property for five years. Now you take the equity out
Speaker 1: of that property. You do it again, and you do
Speaker 1: it again, and before you know it, now you have
Speaker 1: a multiple, well a conglomerate of property to help bring
Speaker 1: you residual income. Plus you have tax write offs from
Speaker 1: those properties. Plus you have your job. But now I
Speaker 1: got these properties, I don't have to work full time anymore.
Speaker 1: So you know what I'm gonna do. I'm gonna quit
Speaker 1: this job. I'm gonna be a full time freelance makeup artist,
Speaker 1: and I'm gonna triple what I make because now I
Speaker 1: don't have to be stuck at the full time job
Speaker 1: and I have the properties. Now. It took you ten
Speaker 1: years to get there, But guess what, ladies and gentlemen,
Speaker 1: it took ten years for Cadeen and not to get here.
Speaker 1: That's a whole fa It's funny because think about it.
Speaker 1: When I hear you say this stuff, and it just
Speaker 1: like literally just rolls off your tongue, like, oh, you
Speaker 1: could do this, is that the third and carry this
Speaker 1: and carry the one and the bad by two. I'll
Speaker 1: be like, oh right, it sounds amazing. But I feel
Speaker 1: like a lot of people, me included, even in that moment,
Speaker 1: just could not see that. And it's like, I don't
Speaker 1: know what it is that with you. Even when we
Speaker 1: met early on eighteen and nineteen year old, You're like, Yo,
Speaker 1: if I get some money from the NFL, I could
Speaker 1: put down in the house, sprint out the two apartments
Speaker 1: of stairs lived. And I'm just like, damn, you just
Speaker 1: have to actually do it. You have to actually do it,
Speaker 1: but you have to have the foresight to understand it.
Speaker 1: It's not going to get done overnight. Every time I
Speaker 1: made a plan. Even when I make a plan for
Speaker 1: us now it's like, give me five years, give me
Speaker 1: ten years, right, because this right here. It's often said
Speaker 1: that more than half of new businesses failed during the
Speaker 1: first year, but this isn't necessarily true. According to the
Speaker 1: US Bureau of Labor Statistics, approximately twenty percent of new
Speaker 1: businesses failed during the first two years of being opened,
Speaker 1: forty five percent during the first five years, and sixty
Speaker 1: five percent during the first during the first ten years.
Speaker 1: You see that, you see how many businesses fail. Most
Speaker 1: of these business fail. You want to know why because
Speaker 1: people quit quite because people quit because their plan was
Speaker 1: never a ten year plan. Their plan was always I
Speaker 1: gotta do this in ten minutes, right and when that
Speaker 1: doesn't happen in those full ten minutes, she also to
Speaker 1: requiring you not to jump out the window and be like,
Speaker 1: I'm going to start this right now. You have to
Speaker 1: have a plan, like there needs to be a plan
Speaker 1: in place, especially when we get a lot of people
Speaker 1: who write into us about, you know, having a partner
Speaker 1: who may want to start a new business, or a
Speaker 1: partner who's not happy with their job, and it's like,
Speaker 1: how do you support the person through the process, because
Speaker 1: it's now it's now becomes a wee thing. Right, you
Speaker 1: want to take on a business that's not just a
Speaker 1: stress on you, that's a stress on both of us
Speaker 1: because we're trying to figure out how to financially stay
Speaker 1: afloat to also support this person through their business and
Speaker 1: their vision. Although sometimes you may not see it, you
Speaker 1: know it's sometimes it's almost going off of a blind
Speaker 1: faith situation and hoping for the best. Right, So it's
Speaker 1: learning when to lean in, when to kind of let
Speaker 1: go sit back, I let your partner do their thing.
Speaker 1: Having a plan is so necessary, particularly for partners who
Speaker 1: are doing these things together. But having a plan and
Speaker 1: speaking that plan truthfully. For example, I never told you, baby,
Speaker 1: I'm gonna have us back in the year next year.
Speaker 1: I always told you give me time. And if y'all
Speaker 1: ever go back and listen to the podcast, I said,
Speaker 1: give me time. And only promise I can make you
Speaker 1: is that every year is going to be better than
Speaker 1: the last. That's the only promise I made because I
Speaker 1: knew it was going to take time. But when you
Speaker 1: have that level of patience, right, you're able to fight
Speaker 1: through those hard times because every business week came up
Speaker 1: with the three that I gave examples are successful. But
Speaker 1: there were moments during those during those ten years where
Speaker 1: it wasn't as successful. For example, I had to learn
Speaker 1: the hard way that there are peaks and valleys in
Speaker 1: the fitness industry. So September, when the kids go back
Speaker 1: to school, we used to get a big jump, a
Speaker 1: big jump of people who are wanting to get into
Speaker 1: business because we're get into fitness because the summertime was over,
Speaker 1: kids were back in school, parents wanted to get their
Speaker 1: lives back. The wintertime came right before the holidays. It
Speaker 1: was a valley. Nobody wants to train. From Thanksgiving all
Speaker 1: the way through December and New Year's January. First peak,
Speaker 1: everybody's in the gym. They're going in the gym for
Speaker 1: like three months. Then it gets nice outside in New
Speaker 1: York May, June, July, August, it is the darkest of
Speaker 1: the darkest valleys. And the first two years when I
Speaker 1: owned my own gym, I used to have to take
Speaker 1: all of my resources of the money I saved and
Speaker 1: putting into paying the rent for those months because I
Speaker 1: hadn't I didn't realize that that moment yet like dang,
Speaker 1: like this, we're not getting no money, ye, And it's
Speaker 1: a good thing you planned for that, yes, because imagine
Speaker 1: if you were like, yo, we could ball out because
Speaker 1: we just all this money in the number peak season
Speaker 1: and then the valley comes and you're just like, well,
Speaker 1: this is why we got two nickels erupted. This is
Speaker 1: why you're a good wife, because you also got me
Speaker 1: back on on plan with even this conversation. When you
Speaker 1: start making money in your business, don't spend all the
Speaker 1: money you're making your business. You always have to have
Speaker 1: a reserve, and you always have to have a reserve
Speaker 1: for those valleys. Every time I made money in the business,
Speaker 1: the first thing I did was put money aside for
Speaker 1: our rent. And I used to say, Yo, this is
Speaker 1: going to cover three months of our rent just in
Speaker 1: case there is a bad spot. I know, I at
Speaker 1: least got three months covered that I can figure it
Speaker 1: back out. Once we got our own gym, I was like, shoot,
Speaker 1: I got to have three months for our rented home
Speaker 1: and three months for our rent at the gym. So
Speaker 1: even though we were making more money, we were even
Speaker 1: more broke because I had to play He's just like,
Speaker 1: we have to pay our rent and the rent at
Speaker 1: the gym. And I was like, they couldn't put that
Speaker 1: on pause because in the meantime I was then I
Speaker 1: became the one with the business. I was like, so
Speaker 1: what about if we did this, what if we ain't
Speaker 1: somebody trying to buy? Do you remember, No, do you
Speaker 1: remember the idea you came up with married to the gym? Oh? Yes,
Speaker 1: you're right, because the time we had the downtimes was
Speaker 1: when the moms of the athletes I wanted to train
Speaker 1: wanted to train. So it was like, not only do
Speaker 1: you prepare for the downtime, but you pivot. Let's create
Speaker 1: another business within this business we're training athletes, Let's train
Speaker 1: the moms during the time when we don't have the athletes.
Speaker 1: And then that business sustained us through those valleys. And
Speaker 1: I'm glad you brought that up, because sometimes it's good
Speaker 1: to lean on your partner when you're when you're so
Speaker 1: head down and you're into the business, you only see
Speaker 1: what you see. Sometimes your partners see something and you like, no,
Speaker 1: I got it, I got it. I've been doing this.
Speaker 1: But no, they have a different perspective and they can
Speaker 1: see things from a different angle. And when Kay was
Speaker 1: just like, and you start and she said it as
Speaker 1: a joke. We were doing married to the gym, and Kay,
Speaker 1: you need to start training these moms. These moms sitting
Speaker 1: out here watching me and stuff like that, and it
Speaker 1: was like that's a fact light moment. And it developed
Speaker 1: such a beautiful camaraderie like to this day, a lot
Speaker 1: of those moms from that group will message and be like,
Speaker 1: nothing's been the same since you guys left, because we
Speaker 1: had such a great group of women. Yeah, really just
Speaker 1: like invested in each other and taking their time to
Speaker 1: come out together. It was like a session. And then
Speaker 1: what it did was kind of cross promote my makeup
Speaker 1: business because you see that you have no idea how
Speaker 1: many women were like you should not do makeup class
Speaker 1: because you make up looks good and you were for
Speaker 1: mac right. Yeah, so I'm like, oh, y'all want to
Speaker 1: make up class? Say less, Oh we got an empty gym,
Speaker 1: let's put in some lights and tastes makeup, and I'm
Speaker 1: gonna give y'all a makeup class. Okay. So we started
Speaker 1: infusing each other's businesses together and making even more money
Speaker 1: because once people started feeling better about themselves physically. They
Speaker 1: wanted to look better, so all that the women were
Speaker 1: getting their makeup done, they want to do makeup classes.
Speaker 1: They wanted to just feel better about themselves. And it
Speaker 1: just it showed Cadine and I that if you put
Speaker 1: your mind towards something together, you can be successful and
Speaker 1: continue to grow, especially if you're not stepping on each other. Right,
Speaker 1: No one business was more important than the other business.
Speaker 1: It was how can these businesses help create more opportunities?
Speaker 1: But like you said, though, there was a point where
Speaker 1: Codine and I were making and this is y'all gonna laugh,
Speaker 1: because we were living in this apartment. If I told
Speaker 1: you how much money we're making this department. When we
Speaker 1: did our taxes, there was one year we had made
Speaker 1: about three hundred and seventy K, which everybody was just like, yo, yeah,
Speaker 1: y'all bawling, y'all making this amount of money. And we
Speaker 1: were broke because, like I said early on, one thing
Speaker 1: it does to make money is it costs money to
Speaker 1: make money. You could make that much money, but I
Speaker 1: had hired employees, I had rent to pay for the gym,
Speaker 1: we had bought more products. We continue to invest in
Speaker 1: both businesses so the businesses could make more money, but
Speaker 1: we didn't have excess money because we were always planning
Speaker 1: for when something bad was going to happened. Because after
Speaker 1: getting cut in the NFL and having to move back
Speaker 1: to book, we was like, we're not going back here.
Speaker 1: So we weren't poor in the apartment, but we were
Speaker 1: broke because we weren't like we were constantly investing back
Speaker 1: into the business. And I solely, I honestly believe that
Speaker 1: if we didn't decide to do business, do TV and
Speaker 1: do social media, we would have been thriving in the
Speaker 1: fitness and makeup industry because we were growing, like we
Speaker 1: were going NonStop. If that's where the heart was, yeah, sure,
Speaker 1: then you know, I feel like that was just a
Speaker 1: transitionary period for us. Yeah, neither one of us super
Speaker 1: super invested in it, but it was using a trade
Speaker 1: or using a yeah a skill that we had skill
Speaker 1: or a trade. Talk about it, you know, because sometimes
Speaker 1: you think about the people who are just not for
Speaker 1: schools and not for college, just not that's not their path.
Speaker 1: And I know quite a few people actually who didn't
Speaker 1: go to college. And for example, my cousin, he's a
Speaker 1: firefighter and didn't go to college because he just knew
Speaker 1: that it wasn't going to be for him, and freaking
Speaker 1: went to the academy for the fire department. And it's thriving,
Speaker 1: I mean, working crazy over time, and I'm just born
Speaker 1: a property and second property. I mean, so sometimes you
Speaker 1: just have to know where. You know yourself better than
Speaker 1: anybody else, so you know where you'd be able to
Speaker 1: delay those bricks in that foundation. Um so yeah, good stuff.
Speaker 1: And Ellis we dat me up, bro, We know when
Speaker 1: I think back to them days, so many stories, so
Speaker 1: many stories, so many moments. Let's let's just to bring
Speaker 1: you out back to where where we were in two
Speaker 1: thousand and nine when we moved back to the apartment. Officially,
Speaker 1: I had zero income. I didn't have that. We had
Speaker 1: a fifteen thousand dollars credit card bill, which there was
Speaker 1: another story because the Codean ran that up when I
Speaker 1: was in the league Codean was making no money because
Speaker 1: I just retired and I was in two thousand and nine.
Speaker 1: Two thousand and ten was when you started working at
Speaker 1: MAC full time in New York. In New York, so
Speaker 1: you were making between you said about fifteen sixty fifty
Speaker 1: to sixty K. In twenty ten, I was making ten
Speaker 1: dollars an hour working at Parisi's p School. My expenses
Speaker 1: were still more than what I made. Had to pay rent.
Speaker 1: I had to pay two uh mortgages Tennessee and Detroit
Speaker 1: three car notes, so I was pretty much hemorrhaging our
Speaker 1: savings account at that point. And that wasn't two thousand
Speaker 1: and ten. That was probably the most hurtful part for me,
Speaker 1: because we're just money's bleeding in places that we're not
Speaker 1: even existing in. I get my servants from the NFL
Speaker 1: that holds us over in two thousan eleven. UM twenty eleven,
Speaker 1: Jackson is born, You're working full time. I'm working at
Speaker 1: MSG Varsity. At this point, I was probably making around
Speaker 1: between MSG Varsity and working at Parisi's Speed School. I
Speaker 1: was probably making around fifty sixty so collectively we were
Speaker 1: about a hundred K. And that was in two thousand
Speaker 1: and eleven. Two thousand and twelve was the Times picture
Speaker 1: when people got introduced to us the Viral family from
Speaker 1: the Tims picture we had on the white shows with
Speaker 1: the blue jeans was twenty and twelve. He was so
Speaker 1: little there. We were collectively making a hundred K. Two
Speaker 1: thousand and twelve, thirteen is when I started doing commercials.
Speaker 1: I was working at MSG Varsity. I was a substitute.
Speaker 1: You had dropped back and started doing freelance, and our
Speaker 1: income had jumped to about two fifty and that was
Speaker 1: in two thousand and thirteen. By the time Cairo had
Speaker 1: got here, we were comfortable in the apartment. We're making
Speaker 1: about over three hundred K collectively in the apartment, abot
Speaker 1: three hundred about twenty and sixteen. Yeah, we had Jackson,
Speaker 1: we had Cairo. I vowed to not have any more
Speaker 1: kids in that apartment. I said, is it If we
Speaker 1: have any more kids, it's going to have to be
Speaker 1: in our own home somewhere. We don't know where it's
Speaker 1: gonna be, but it's gonna be somewhere. And we said
Speaker 1: we wasn't having no more kids in a cascad literally
Speaker 1: like right. And as I was saying it, by the
Speaker 1: time Cairo and Catz came, Kadeen wasn't doing um makeup
Speaker 1: as much anymore because social media started to pop for us.
Speaker 1: And I was like, Yo, you don't got to do makeup.
Speaker 1: Take care of the kids. May take care of yourself,
Speaker 1: be at home till take care of me. Yes. At
Speaker 1: that time we were making That's when we first started
Speaker 1: with the Noora Twe was a couple of months old.
Speaker 1: Twenty eighteen was when I met de Nora. We made
Speaker 1: about four hundred, okay, because of the commercials and everything.
Speaker 1: Two thousand nineteen was when I made my first million dollars.
Speaker 1: So think about that. Two thousand and nine, we retired,
Speaker 1: came back, moved back to Brooklyn Broke. In ten years,
Speaker 1: I made my first million dollars at Die Booked Sisters.
Speaker 1: We were doing social media. That was the first year,
Speaker 1: two thousand and nineteen, I made my first million dollars
Speaker 1: and then it's been up ever since with the up comes.
Speaker 1: For example, twenty twenty three, here we are in real life,
Speaker 1: present time, just had a book tour and our podcast
Speaker 1: tour and we were like how much feeling broke again
Speaker 1: literally feeling broke, No serious feeling broke, because when you
Speaker 1: have a company, many expenses. I'm like cringing every time.
Speaker 1: When you have a company, you you become like an economy, yes,
Speaker 1: and you're responsible for a tam of people's livelihoods. And
Speaker 1: one thing I do, I never want to be in
Speaker 1: a position where I got to tell my employees I
Speaker 1: can't pay you, right, So when I make a large
Speaker 1: sum of money, the first place that money goes is
Speaker 1: to my children's well being. First. We have a wealth
Speaker 1: home wealth management team that's all set up. But then
Speaker 1: it's the solvency team for the company. When you spit
Speaker 1: money aside for like the gym rent and the house rent. Yeah,
Speaker 1: now it's putting money aside for the folks that work. Yes,
Speaker 1: this is for employee salaries. It's got to be coming
Speaker 1: for the years they got to get paid for. And
Speaker 1: that's the biggest thing when an entrepreneur, your employees always
Speaker 1: have to get paid first. So we put all that
Speaker 1: money aside first, and then Codeine and I now have
Speaker 1: we right ourselves a salary for the year, and those
Speaker 1: salaries for the year pay out whatever we make it work.
Speaker 1: I spoke to our financial in at the top of
Speaker 1: the year. I spoke to our financial because we've debound
Speaker 1: night we have a collective meeting with him, and then
Speaker 1: we have individual meetings and stuff, so we're planning out
Speaker 1: budgets and whatnot. So since I normally purchased everything for
Speaker 1: the household. I know about the house builds, all that stuff.
Speaker 1: He's like, all right, kay, So do you need more
Speaker 1: money in your you know, monthly salary? Do you need
Speaker 1: you know, weekly salary? Do you need more? I was like, no,
Speaker 1: don't give me no more money because I've been doing
Speaker 1: a great job of saving money. I've been doing a
Speaker 1: good job. I have no complaints. Yeah, because I've learned
Speaker 1: the hard way over the past twenty years. I said,
Speaker 1: I was not the financially savvy one, and I've made
Speaker 1: a lot of mistakes, and I've put this meet through
Speaker 1: a lot of stress when it came to finances because
Speaker 1: it was almost like you had to teach me how
Speaker 1: to learn together. We learned together. And that's also too,
Speaker 1: I think a real life thing that a lot of
Speaker 1: couples deal with. It's it doesn't matter who's the breadwinner
Speaker 1: quote unquote, or it's just how finances are managed. You'll
Speaker 1: be a big stress factor. So Sean said to me,
Speaker 1: you know, do you need any more? I said, Sean,
Speaker 1: don't give me the warning. Okay, put that money into
Speaker 1: the savings, put the money into my children, do what
Speaker 1: you gotta do with it, but don't give it to me. Yeah,
Speaker 1: you know, um, I just don't want to see it
Speaker 1: to know that it's there. I'd rather it's one of
Speaker 1: those things where you don't you take your savings out,
Speaker 1: but at the time before your paycheck comes to your account,
Speaker 1: let me know what I have to play with. That's
Speaker 1: all I want to know. And the good thing is
Speaker 1: we've been through all of those tough times. So if
Speaker 1: we lost money and be like, hey, we've been here before, no,
Speaker 1: I feel you. I feel that may be one of
Speaker 1: my my like big deepest fears. It's to follow myself
Speaker 1: back to where we were because we worked so hard
Speaker 1: to We worked a decade to get to get back
Speaker 1: to where we are. And I just want to be
Speaker 1: clear to you. When you watch somebody and you like
Speaker 1: when they make so much money, please consider the amount
Speaker 1: of expenses they have to make that money. Make money, right,
Speaker 1: That's why I said, Kadina, and not make way more
Speaker 1: money now than we made before. But we still feel
Speaker 1: broken times because we are constantly investing in ourselves and
Speaker 1: in our company to make sure that we can always
Speaker 1: make money. Right. Your assets are not only defined by
Speaker 1: how much money you have in your cash account. Your
Speaker 1: assets are also defined no now your assets. Your value
Speaker 1: is also defined by the asset you have, whether it's
Speaker 1: property and the solvency in your business. So there you go.
Speaker 1: Let's take a break and pay some bills now we
Speaker 1: talk about money, listen. I hope that helps too. And
Speaker 1: we're also going to have a financial advisor on our
Speaker 1: financial advisor on in a later episode, just to go
Speaker 1: over some more details, more detailed stuff, because I mean,
Speaker 1: finance is so so many different routes that we can
Speaker 1: take to talk about it, but at least we want
Speaker 1: them to let y'all know how we over here trying
Speaker 1: to make things and how we building, how we continuously building.
Speaker 1: We're not gonna stop building. We comfortable, but we're not.
Speaker 1: We're not settled in now for sure. All Right, y'all,
Speaker 1: we'll be back. All right, we're back in this time
Speaker 1: for our listener litteral portion. Let's see what y'all got
Speaker 1: to talk about today. All right, do you want to
Speaker 1: go first, pay or shy? I'll go first. Okay. I'm
Speaker 1: thirty and this is my first serious, healthy relationship. Six
Speaker 1: months before getting with my new boyfriend, I was in
Speaker 1: an emotionally abusive relationship. Before that, I was always single.
Speaker 1: But wanting a relationship. I never got the commitment I
Speaker 1: wanted from the guys I dated, so I spent most
Speaker 1: of my twenties juggling multiple men. Some I would date
Speaker 1: and some would be friends with benefits. On top of that,
Speaker 1: the guys I did date tended to be emotionally unavailable
Speaker 1: or didn't treat me the best, which is why when
Speaker 1: I met my boyfriend, I took that as an opportunity
Speaker 1: to try to date someone different who could actually be
Speaker 1: good for me. But my boyfriend is about a year
Speaker 1: younger than me and it's never been in a serious
Speaker 1: relation before. He grew up as a devout Catholic and
Speaker 1: is a bit of a mama's boy. But he's a gentleman,
Speaker 1: loving kind, he lays down the pipe. It's a man
Speaker 1: of God that always matters, don't it. But because he
Speaker 1: wasn't what I was used to being with, meaning some
Speaker 1: of his immature ways or him running to his mom,
Speaker 1: it drove me to It drove me to get validation
Speaker 1: from other men. About a month ago, he found text
Speaker 1: messages on my phone where I was texting other guys.
Speaker 1: It broke his heart and I felt devastated. I truly
Speaker 1: love him and never wanted to hurt him. However, in
Speaker 1: a weird way, I feel like it's help strengthen our
Speaker 1: relationship because we've talked in great detail why I did
Speaker 1: what I did and now and how I can grow
Speaker 1: individually to be better in this relationship. I do also
Speaker 1: believe that since I was the one who did wrong,
Speaker 1: I have to answer my questions or concerns he may
Speaker 1: have regarding what he filed in my phone or the
Speaker 1: things surrounding our previous relationship, our previous issues. But I'm
Speaker 1: tired of the questions. I'm trying to show him how
Speaker 1: I'm proving, how I'm improving, and how I won't do
Speaker 1: what I did before again. But instead of watching, he
Speaker 1: asked a millions questions and can be relentless. I get it.
Speaker 1: Sometimes it's a turn off. I get that too. It's
Speaker 1: never been with a man who I've never been with
Speaker 1: a man who asked so many questions and doesn't know
Speaker 1: how to just sit back and watch before asking you.
Speaker 1: See how you see how this happens? See how what happens.
Speaker 1: Women ask for vulnerability, They ask you to be honest,
Speaker 1: But then when you start asking questions and start acting
Speaker 1: like a woman, They say, won't you be a man
Speaker 1: and shut up and just watch you ask them too
Speaker 1: many questions. I do believe he's the one for me
Speaker 1: because of how we work together and love one another.
Speaker 1: But I'm ready to get on the other side of
Speaker 1: this hump. I know you all discussed your indiscretions early
Speaker 1: in your marriage. How long did it take to get
Speaker 1: on the other side of truly trusting and having faith
Speaker 1: in the relationship again? Sometimes I feel like we need
Speaker 1: a break in order to get over our hump. Sometimes
Speaker 1: it breaks necessary. We had to have those moments too,
Speaker 1: You and I where just like, shoot, we don't even
Speaker 1: know if we want to be here right now in
Speaker 1: this moment, And sometimes, like you said, the break is necessary.
Speaker 1: How long have they been together? It doesn't say how
Speaker 1: long they've been together. It's a six months before getting
Speaker 1: with my new boyfriend boyfriend. It doesn't say how long
Speaker 1: they've been together. That I mean, you can't do something
Speaker 1: wrong to somebody and then put a time frame on
Speaker 1: when they should get over it. There you go. Do
Speaker 1: you know what I'm saying? That's like to be fair, Um,
Speaker 1: you may be over it or you may be wanting
Speaker 1: to get over it. Because you were the one in
Speaker 1: the position of a transgression. I would say, right, um,
Speaker 1: so you feel like the constant reminder is making it
Speaker 1: that much worse. And then part two, it is because
Speaker 1: you have to own up to the responsibility of what
Speaker 1: you did. But nobody also too wants to relive hell
Speaker 1: every day. I was going to say too once he
Speaker 1: makes a decision that he's going to get over it, right,
Speaker 1: and he has to work towards that, Like, you can't
Speaker 1: just keep rehashing stuff because and a lot of times
Speaker 1: I don't know what the world is. People like to
Speaker 1: be in that that space of you did me wrong
Speaker 1: because they feel empowering, like they can hold it up,
Speaker 1: own me. You know what I'm saying, You own me. No,
Speaker 1: remember you did this. He has to let that go.
Speaker 1: If he chooses to be with to her, he has
Speaker 1: to also find time to give her grace, right, you
Speaker 1: know what I'm saying, and move on. If you're gonna
Speaker 1: keep holding on and making her relive it over and
Speaker 1: over again, that's a form of manipulation. Decide that you're
Speaker 1: going to move on and actively work to move on, right.
Speaker 1: But but also her saying she's used to guys and this.
Speaker 1: Remember we talked about this and other listener letter. I'm
Speaker 1: not used to this type of guy. This guy is nice,
Speaker 1: he's sweet, he's careful, you know, but he also likes
Speaker 1: to ask questions and talk. I'm used to guys. So
Speaker 1: now you're gonna say you're used to the same toxic
Speaker 1: guys that you're running fright, But now you're you're saying
Speaker 1: he doesn't measure up to those guys. So you ran
Speaker 1: back to one of those guys because this guy was
Speaker 1: so nice and sweet, but he's a mama's boy. It's like,
Speaker 1: if you keep chasing after fun boys, you're gonna keep
Speaker 1: getting fun boys. And then when you get a guy
Speaker 1: who's nice and you compare them to the fuck boys
Speaker 1: and you tell him he doesn't match up to the
Speaker 1: fun boys, you're gonna end up turning him into a
Speaker 1: fun boy and he's gonna do something fucked up to you. Right. So,
Speaker 1: and then you're like, I don't understand why keep attracting
Speaker 1: these boys? Right? But I think that she still you know,
Speaker 1: she just turned thirty. She's still relatively young, right, you
Speaker 1: should be a lot more mature at thirty and understand
Speaker 1: what you don't like. But you still have time to grow, right. Um.
Speaker 1: The fact that she was honest with him and told
Speaker 1: him the truth and the fact that she's still working
Speaker 1: towards it is important for sure. You know. They just
Speaker 1: have to find the strength to say, you know what,
Speaker 1: I'm choosing to let this go and I'm moving on
Speaker 1: all right now. Hope that helps us. Good luck to you.
Speaker 1: And here's our second list of letters. So here's my story.
Speaker 1: Me and this guy have been on and off for
Speaker 1: eight years, but within those eight years he got two
Speaker 1: kids and got married and still wants to be with me.
Speaker 1: What they don't we re read that me and this
Speaker 1: guy have been on and off for eight years, but
Speaker 1: within those eight years he got two kids. Ain't got mad?
Speaker 1: She could have said, was to make this clear? Was
Speaker 1: hair's my story. I'm a side chick. Next, it's giving
Speaker 1: sighty vibes. I'm also relationship that has been long distance
Speaker 1: for six years. Okay, so what are y'all doing? Yeah,
Speaker 1: what's happening? It's giving entanglement. Every time I tried to
Speaker 1: leave him alone, I just end up back in his
Speaker 1: arms because of so much time invested in those eight years.
Speaker 1: He spends more time with me than with his family,
Speaker 1: and I always ask him what are we doing? She's delirious.
Speaker 1: We want to know what you're doing. He never gives
Speaker 1: me a straight answer because you were, And I feel
Speaker 1: like I'm stuck and don't know how to leave him. Girl. Wow,
Speaker 1: somebody gonna tell him he is not leaving his wife
Speaker 1: due to the fact that he doesn't want to jeopardize
Speaker 1: his relationship with his kids. And I would like to
Speaker 1: have kids and have my own family, but I don't
Speaker 1: think it's going to happen, not with him. What should
Speaker 1: I do? Girl? You just answered all your questions right there.
Speaker 1: This is crazy, bro, Girl, this is crazy right, and
Speaker 1: I want girl, I know people on the outside right cold,
Speaker 1: Come on, now, come on, Henny, we know what time
Speaker 1: it is. She know what time it is too. She's
Speaker 1: just in denial. But there are two wrong parties here right.
Speaker 1: Clearly she wrong because she's still having sexual intercourse to
Speaker 1: this man and he's married. She got a whole relationship,
Speaker 1: so she's she's wrong for that, But he's wrong because
Speaker 1: he's not telling her the truth. Yo, dude, just be like, listen, listen, mam, listen, mam.
Speaker 1: You are not my main joint, right I have a
Speaker 1: wife and kids. We are never ever, ever gonna be married. Now.
Speaker 1: The only reason why she feels like this, you know, honestly,
Speaker 1: is because he's selling to her the idea that at
Speaker 1: some point they're going to be together forever. That's not
Speaker 1: going to ever happen. That man is never leaving his kids,
Speaker 1: he is not leaving his wife. I don't know what
Speaker 1: him and his wife's situation is, because we know through
Speaker 1: other friends that there have been situations where husbands and
Speaker 1: wives have not been on good terms. And maybe, like
Speaker 1: you do you, I'm gonna do, they have an arrangement.
Speaker 1: So we don't know what his family arrangement is. And
Speaker 1: I'm not going to judge him because I don't know him,
Speaker 1: but I do know that what he's doing to her
Speaker 1: and not letting her know the truth is fucked up.
Speaker 1: He got to tell her, like, listen, we have a
Speaker 1: good time, we have fun. I'm never leaving my wife.
Speaker 1: I'm never leaving my kids. That's a fact. Stop telling
Speaker 1: this woman you love her. I mean, he may love her,
Speaker 1: he may love you know, but he got to stop
Speaker 1: selling to her the fact that they might be together.
Speaker 1: That's the messed up part. Girl, you're putting off having
Speaker 1: kids and having your own family, your relationship because why
Speaker 1: like he's doing exactly what it is you would like
Speaker 1: to do eventually in life, and it's prohibiting you from that,
Speaker 1: and they might really have feelings for each other. It
Speaker 1: to you, girl, Yeah, you sick and ain't that's messed up, bro,
Speaker 1: Because she wrote she wrote in here like she was
Speaker 1: like she like she in love with this man. She
Speaker 1: loved with this man. And what y'all have is probably
Speaker 1: that fun like oh rendezvous like yours, escape from whatever
Speaker 1: home situation he got going on. And you know, you
Speaker 1: know what, feel bad for her long distance boyfriend. I
Speaker 1: feel bad for him too, Len, he over there probably
Speaker 1: being a saint. He got a girl to love him, mean,
Speaker 1: while this girl over there loving for somebody else's husband. Listen,
Speaker 1: that's it's a whole movie, right, This could be a
Speaker 1: whole movie because she wants to have her own kids
Speaker 1: and her own family. How about a homeboy? You in
Speaker 1: a long distance relationship? And I wish I never met
Speaker 1: her at all, even though I love her so and
Speaker 1: she's got love for me, but she still be love
Speaker 1: to someone else. I wish my bad trouble that's my
Speaker 1: son though, carry Carr. Good God. All right, y'all, side,
Speaker 1: don't get my past. All you're missing is the sweater. Yeah, sweater.
Speaker 1: If you like to be featured as one of our
Speaker 1: listener letters, y'all be sure to email us at dead
Speaker 1: asad Advice at gmail dot com. Is that Carl Thomas
Speaker 1: who's saying that song? That's not called Thomas? That wasn't
Speaker 1: Carl Thomas. No, I wish I never met her. No,
Speaker 1: that is Carled Thomas. That's oh I thought it was
Speaker 1: what's his name? The other dude? No, not case Sting.
Speaker 1: There's another dude that sings um donel Jones. No I
Speaker 1: thought it was Donald Jones. Donel Jones sings shut you
Speaker 1: gotta a zone? Oh you right? Damn sure. We've been
Speaker 1: talking girl. What you're gonna do with me? To go
Speaker 1: to best three? Gird? What's that's a bomb song? It's
Speaker 1: on my playlist too, What you do? What we're gonna
Speaker 1: do is I give him the moment, the truth, my
Speaker 1: bad one. That's d E A D A S S
Speaker 1: A d V I C E at gmail dot bro.
Speaker 1: We scart of bring this fuck today? All right, y'all, um,
Speaker 1: moment of truth. Time. We're talking money. We're talking making money,
Speaker 1: spending more money. Uh, spending money to make money? The
Speaker 1: effects of making money about a simple moment of truth?
Speaker 1: Tell us what it is. The two most important commodities
Speaker 1: in building a business is capital in time. Build as
Speaker 1: much capital as you can and give yourself time. It
Speaker 1: took us ten years. When you make a plan for
Speaker 1: your business, make a ten year plan. M M Dane,
Speaker 1: I'm doing electric slodowing. What's my moment of truth, y'all? Uh,
Speaker 1: I don't even know. Okay, I'm at a loss today.
Speaker 1: I got all distracted by the second karaoke guitar or
Speaker 1: whatnot that. But I will say, Um, what made me,
Speaker 1: I guess, confident enough in the moment to be able
Speaker 1: to step back from a full time job and invest
Speaker 1: in myself was two things. Being confident in my craft
Speaker 1: and my ability to be an expert in the field
Speaker 1: that I was in. Knowing that there was a need
Speaker 1: and a market for people who wanted my service at
Speaker 1: an exclusive level too, Because when you have the exclusive level,
Speaker 1: for example, go into someone's home to provide a service
Speaker 1: that comes at a premium. So knowing that the services
Speaker 1: you provide and exclusively at people's homes makeup service. Full beats,
Speaker 1: full beats, all right, But knowing that I had that
Speaker 1: to offer was probably the biggest flex for me to
Speaker 1: be able to say, you know what, I can step
Speaker 1: away from this. But also having a partner in that,
Speaker 1: Like if you're fortunate enough to have a partner, whether
Speaker 1: it's your romantic partner who can now double down as
Speaker 1: your business partner, or it's just a business partner in general,
Speaker 1: having that support can really be paramount because there are
Speaker 1: things that may slip through the crack that you don't
Speaker 1: quite see that another fresh pair of eyes can see.
Speaker 1: So if you have someone that you trust, that you
Speaker 1: and lean on while the process is happening, because it
Speaker 1: can be a very lonely and daunting and stressful process,
Speaker 1: do that all right, y'all? Thanks for listening again this episode.
Speaker 1: Be sure to follow us on Patreon to see exclusive
Speaker 1: dead Ass podcasts video content. We got all of the
Speaker 1: live shows. We have all of the live episodes and
Speaker 1: also more family content there. You can find us on
Speaker 1: social media as well Instagram, we have our page dead
Speaker 1: Ask the Podcast and you can find me Cadeen i
Speaker 1: Am on Instagram and TikTok and that's right, and I
Speaker 1: am devout not on TikTok. And if you're listening to
Speaker 1: Apple podcasts, be sure to rate, review, and subscribe. Dead
Speaker 1: Ass Baby Yeah, y'all. Dead Ass is a production of
Speaker 1: iHeartMedia podcast Network and it is produced by the Norapinia
Speaker 1: and Triple. Follow the podcast on social media at dead
Speaker 1: ass the Podcasts and never miss a Thing.