1
00:00:01,320 --> 00:00:04,600
Speaker 1: Hey, lady, is doctor dom here. If you like this

2
00:00:04,720 --> 00:00:07,240
Speaker 1: show and you want to make your own, let me

3
00:00:07,280 --> 00:00:10,840
Speaker 1: tell you about the free platform Anchor. It's a creation

4
00:00:11,000 --> 00:00:13,800
Speaker 1: tool that allows you to record and edit your podcast

5
00:00:13,920 --> 00:00:17,280
Speaker 1: right from your phone or computer. You can add songs

6
00:00:17,280 --> 00:00:21,000
Speaker 1: from Spotify and create any type of content that you

7
00:00:21,079 --> 00:00:24,360
Speaker 1: are looking for. Anchor will distribute it all for you

8
00:00:24,760 --> 00:00:28,440
Speaker 1: so it can be heard on Spotify, Apple Podcasts, and more.

9
00:00:29,160 --> 00:00:32,040
Speaker 1: Download the free Anchor app or go to anchor dot

10
00:00:32,159 --> 00:00:33,800
Speaker 1: fm to get started.

11
00:00:35,360 --> 00:00:38,199
Speaker 2: On this week's episode of Cultivating her Space?

12
00:00:38,880 --> 00:00:41,080
Speaker 3: What else do we need to stand the test of

13
00:00:41,120 --> 00:00:46,120
Speaker 3: time to dismantle structures and systems brands that represent a

14
00:00:46,159 --> 00:00:50,000
Speaker 3: movement that's not only trendy, but will protect us for

15
00:00:50,120 --> 00:00:53,440
Speaker 3: generations to come. And when they protect us and stand

16
00:00:53,479 --> 00:00:55,160
Speaker 3: the test of time, they can do the work in

17
00:00:55,200 --> 00:00:58,040
Speaker 3: breaking down the institutions that are designed to a process.

18
00:00:59,680 --> 00:01:03,680
Speaker 2: Today episode is sure to provide you with motivation, inspiration,

19
00:01:03,960 --> 00:01:07,880
Speaker 2: or a fresh perspective. If you have any AHA moments,

20
00:01:08,000 --> 00:01:11,800
Speaker 2: or appreciate anything from this episode, please leave us a

21
00:01:11,840 --> 00:01:14,720
Speaker 2: review to let us know we're on the right track. Also,

22
00:01:15,280 --> 00:01:19,200
Speaker 2: we release episodes every Friday, so be sure to subscribe

23
00:01:19,200 --> 00:01:23,959
Speaker 2: on iTunes and visit cultivatingherspace dot com to access our

24
00:01:24,040 --> 00:01:28,559
Speaker 2: exclusive after show and other bonus content from the Patreon tab.

25
00:01:28,920 --> 00:01:34,680
Speaker 1: Welcome to Cultivating her Space, a podcast dedicated to uplifting

26
00:01:34,720 --> 00:01:39,440
Speaker 1: women like you. We're your hosts, doctor Dominique Bussard, a

27
00:01:39,480 --> 00:01:42,039
Speaker 1: college professor and psychologist.

28
00:01:41,640 --> 00:01:45,679
Speaker 4: And Terry Lomax, a techie and motivational speaker. In a

29
00:01:45,720 --> 00:01:50,680
Speaker 4: world where black women are often misrepresented and misunderstood, please

30
00:01:50,800 --> 00:01:55,480
Speaker 4: join us as we initiate authentic conversations on everything from

31
00:01:55,560 --> 00:01:58,640
Speaker 4: five roads to fake friends, and create a safe space

32
00:01:58,680 --> 00:02:01,120
Speaker 4: where black women can just b.

33
00:02:04,960 --> 00:02:08,520
Speaker 2: Hey, lady, it's Terry here from Cultivating her Space. Are

34
00:02:08,520 --> 00:02:11,520
Speaker 2: you tired of working hard for your money? Do you

35
00:02:11,560 --> 00:02:14,560
Speaker 2: want your business to run smoothly when you're out of office?

36
00:02:15,080 --> 00:02:17,520
Speaker 2: If you want to learn how to automate your business

37
00:02:17,560 --> 00:02:22,040
Speaker 2: cash flow and increase your impact and influence, join me

38
00:02:22,080 --> 00:02:26,359
Speaker 2: from our free workshop at Brand with Terry dot com. Again,

39
00:02:26,720 --> 00:02:30,840
Speaker 2: it's brand with Terry dot com. My name is spelled

40
00:02:31,000 --> 00:02:34,799
Speaker 2: te double Ri. I hope to see you there, lady.

41
00:02:35,639 --> 00:02:37,880
Speaker 2: All right, lady, we are so excited.

42
00:02:38,480 --> 00:02:40,080
Speaker 4: I know that we always say we have a special

43
00:02:40,080 --> 00:02:42,440
Speaker 4: guest when we have guests, but today this is an

44
00:02:42,440 --> 00:02:46,160
Speaker 4: episode that you probably don't know that you need, but

45
00:02:46,200 --> 00:02:48,040
Speaker 4: by the end of it, you're gonna be like, dang,

46
00:02:48,240 --> 00:02:50,600
Speaker 4: thank you, Dom and t y'all got me. Okay, this

47
00:02:50,720 --> 00:02:54,200
Speaker 4: episode right here, it's about to go down. Okay now.

48
00:02:54,760 --> 00:02:59,000
Speaker 4: Rukayatu Tajani or Rookie, is the founder, creator, and chief

49
00:02:59,120 --> 00:03:03,120
Speaker 4: esquire officer Firm for the Culture. Rookie founded the Firm

50
00:03:03,120 --> 00:03:05,840
Speaker 4: for the Culture after years of serving as an intellectual

51
00:03:05,880 --> 00:03:09,160
Speaker 4: property attorney in the Silicon Valley office of the top

52
00:03:09,280 --> 00:03:12,560
Speaker 4: litigation firm in the country. Firm for the Culture was

53
00:03:12,560 --> 00:03:17,360
Speaker 4: born out of Rookie's passion for law, social impact, social entrepreneurship,

54
00:03:17,440 --> 00:03:21,680
Speaker 4: and strategically scaling to create sustainable change. Rookie is a

55
00:03:21,840 --> 00:03:26,880
Speaker 4: proud Nigerian American first generation professional from the projects of Brooklyn,

56
00:03:26,960 --> 00:03:30,720
Speaker 4: New York. Okay Okay a graduate of UC Berkeley School

57
00:03:30,720 --> 00:03:32,600
Speaker 4: of Law and a member of the New York and

58
00:03:32,680 --> 00:03:36,720
Speaker 4: California State Bars. She loves to cook, sing, and hike

59
00:03:36,880 --> 00:03:41,320
Speaker 4: in her spare time. Rookie, welcome to cultivating her space.

60
00:03:41,720 --> 00:03:45,080
Speaker 3: Hey Hey, hey, hey, Terry, Hey, Dominique, how are you.

61
00:03:45,120 --> 00:03:48,640
Speaker 5: I'm so excited. I'm so excited. How are you?

62
00:03:49,760 --> 00:03:52,680
Speaker 4: We are so excited for this conversation like selfishly, but

63
00:03:52,720 --> 00:03:55,560
Speaker 4: then also to introduce it to the ladies that tune

64
00:03:55,600 --> 00:03:56,880
Speaker 4: into cultivating her space.

65
00:03:57,280 --> 00:03:59,400
Speaker 5: Yes, this is going to be a really fun conversation.

66
00:04:00,160 --> 00:04:00,760
Speaker 4: Yay, yay.

67
00:04:00,880 --> 00:04:03,800
Speaker 1: All right, so we're just gonna go for it. Our

68
00:04:03,920 --> 00:04:08,440
Speaker 1: quote of the day, and this may sound familiar to you, Rooky,

69
00:04:08,600 --> 00:04:13,320
Speaker 1: because these are your words. Oh wow, if you have

70
00:04:13,480 --> 00:04:19,120
Speaker 1: a brand making impact, you have a brand worth protecting.

71
00:04:19,480 --> 00:04:23,799
Speaker 5: Oh wow, I'm blessing right now as.

72
00:04:23,680 --> 00:04:24,640
Speaker 4: You should be.

73
00:04:25,400 --> 00:04:29,919
Speaker 1: These are your beautiful words that at least I'll speak

74
00:04:29,960 --> 00:04:35,640
Speaker 1: for myself that I feel represents the passion and the

75
00:04:35,720 --> 00:04:38,160
Speaker 1: mission behind what you do.

76
00:04:38,800 --> 00:04:40,640
Speaker 5: M H for sure.

77
00:04:41,680 --> 00:04:45,960
Speaker 3: Yeah, it really does, and hopefully itself it explains itself.

78
00:04:46,000 --> 00:04:48,680
Speaker 3: If you are going out into the world and you're

79
00:04:49,120 --> 00:04:53,720
Speaker 3: doing something to bring enormous change and enormous contributions, then

80
00:04:53,720 --> 00:04:56,280
Speaker 3: you want to steward your social impact and you want

81
00:04:56,279 --> 00:04:57,520
Speaker 3: to make sure that you protect it.

82
00:04:57,560 --> 00:05:00,960
Speaker 5: So it's always something that we say firm for the culture.

83
00:05:01,720 --> 00:05:03,880
Speaker 4: We'd love it. And if you could just go ahead

84
00:05:03,880 --> 00:05:06,600
Speaker 4: and tell us a little bit about your story, because

85
00:05:06,600 --> 00:05:10,320
Speaker 4: I noticed that many of us creatives, we often start

86
00:05:10,360 --> 00:05:14,360
Speaker 4: our journey from a place of learning a hard or

87
00:05:14,400 --> 00:05:17,359
Speaker 4: expensive lesson or like realizing that there's a void or

88
00:05:17,360 --> 00:05:18,800
Speaker 4: a need in the market. So can you just tell

89
00:05:18,880 --> 00:05:22,000
Speaker 4: us what inspired you to embark on this path and

90
00:05:22,600 --> 00:05:23,880
Speaker 4: create firm for the culture?

91
00:05:24,680 --> 00:05:25,040
Speaker 5: Yeah?

92
00:05:25,120 --> 00:05:27,560
Speaker 3: Yeah, so, Terry, as you noted in the beginning, I

93
00:05:27,640 --> 00:05:30,520
Speaker 3: am a proud first generation college graduate and law school

94
00:05:30,560 --> 00:05:32,640
Speaker 3: graduate went to UC Berkeley.

95
00:05:33,040 --> 00:05:35,120
Speaker 5: After years of being an attorney successfully.

96
00:05:35,240 --> 00:05:37,760
Speaker 3: I wanted to quit because, as the first in my

97
00:05:37,800 --> 00:05:40,080
Speaker 3: family to attend law school, I just didn't know what

98
00:05:40,160 --> 00:05:42,120
Speaker 3: I didn't know about navigating.

99
00:05:41,600 --> 00:05:44,520
Speaker 5: That space effectively. And then I'm black.

100
00:05:44,560 --> 00:05:48,160
Speaker 3: I'm a black woman, so I oftentimes was the only

101
00:05:48,240 --> 00:05:52,240
Speaker 3: one at the table in these spaces, in these places,

102
00:05:52,320 --> 00:05:56,560
Speaker 3: in these meetings, So that lack of diversity really made

103
00:05:56,560 --> 00:05:57,200
Speaker 3: me want to quit.

104
00:05:57,800 --> 00:06:01,240
Speaker 5: But a lot of mentors and sponsors.

105
00:06:00,720 --> 00:06:03,359
Speaker 3: And frankly some divine intervention I'm a god girl, really

106
00:06:03,360 --> 00:06:05,760
Speaker 3: convinced me to keep on the path. So I ended

107
00:06:05,839 --> 00:06:09,000
Speaker 3: up continuing and joining the number one litigation firm in

108
00:06:09,000 --> 00:06:10,960
Speaker 3: the country. And I loved it. I loved the work,

109
00:06:11,040 --> 00:06:16,080
Speaker 3: I loved the intellectual rigor, I loved learning. I loved

110
00:06:16,160 --> 00:06:21,640
Speaker 3: like just understanding copyrights, trademarks, patents. But again, I always

111
00:06:22,279 --> 00:06:24,760
Speaker 3: knew that I wanted to use my skill set to

112
00:06:24,800 --> 00:06:28,400
Speaker 3: help social entrepreneurs and people of color because historically we

113
00:06:28,560 --> 00:06:31,560
Speaker 3: just haven't had the best in terms of protecting our

114
00:06:31,600 --> 00:06:36,000
Speaker 3: intellectual property. We weren't given the right resources, the right tools, or.

115
00:06:35,920 --> 00:06:36,640
Speaker 5: The right know how.

116
00:06:37,160 --> 00:06:38,720
Speaker 3: So I started Firm for the Culture and I took

117
00:06:38,720 --> 00:06:41,599
Speaker 3: a bolt leap of faith and I left the law

118
00:06:41,640 --> 00:06:44,240
Speaker 3: firm and Firm for the Culture really serves as my

119
00:06:44,320 --> 00:06:48,520
Speaker 3: love letter to creatives. It really combines my love for creativity,

120
00:06:48,680 --> 00:06:52,919
Speaker 3: culture and social impact. And you know, it allows me

121
00:06:53,000 --> 00:06:56,240
Speaker 3: to talk about Cardi b and copyrights and mag the

122
00:06:56,279 --> 00:06:57,440
Speaker 3: stallion and trademark.

123
00:06:57,560 --> 00:07:00,760
Speaker 5: So it really is yes, sclatch it right.

124
00:07:01,160 --> 00:07:06,400
Speaker 3: So so it really is an opportunity for me to

125
00:07:06,560 --> 00:07:10,440
Speaker 3: just bring my two loves together, which is culture, well

126
00:07:10,480 --> 00:07:14,040
Speaker 3: three loves, culture, social impact and intellectual property to serve

127
00:07:14,080 --> 00:07:15,640
Speaker 3: the modern day entrepreneur today.

128
00:07:16,200 --> 00:07:20,240
Speaker 4: That's beautiful. That is that is beautiful.

129
00:07:20,320 --> 00:07:23,920
Speaker 1: And I do I just from our experience with you,

130
00:07:24,000 --> 00:07:27,920
Speaker 1: I do feel like your name, your brand name, your

131
00:07:28,040 --> 00:07:30,800
Speaker 1: firm's name embodies that.

132
00:07:31,160 --> 00:07:33,800
Speaker 4: Like you all you truly represent that.

133
00:07:34,480 --> 00:07:35,040
Speaker 5: Thank you.

134
00:07:35,240 --> 00:07:38,840
Speaker 3: Yeah, it was that even was a faith. That was

135
00:07:38,880 --> 00:07:41,760
Speaker 3: a faith name too, right, Because it's like for the

136
00:07:41,840 --> 00:07:45,120
Speaker 3: last decade or so I had been navigating these very

137
00:07:45,280 --> 00:07:49,280
Speaker 3: very elite, exclusive, almost exclusively white spaces. So you know,

138
00:07:49,320 --> 00:07:51,880
Speaker 3: I went to Berkeley, I went to this I worked

139
00:07:51,880 --> 00:07:53,559
Speaker 3: for an Obama point to federal judge.

140
00:07:53,600 --> 00:07:55,040
Speaker 5: I went to this top law firm.

141
00:07:55,240 --> 00:07:57,640
Speaker 3: So I was always like in these very elite spaces,

142
00:07:57,640 --> 00:08:01,160
Speaker 3: and then I left to start a firm for the culture.

143
00:08:02,960 --> 00:08:05,080
Speaker 3: I talked to some of my like friends back at

144
00:08:05,080 --> 00:08:07,160
Speaker 3: the spaces, like back in my law room, They're like,

145
00:08:07,440 --> 00:08:08,600
Speaker 3: where did you come up with the name.

146
00:08:08,640 --> 00:08:11,160
Speaker 5: I'm like, it's just it's what I it's it's for

147
00:08:11,240 --> 00:08:13,000
Speaker 5: the culture, it's for us.

148
00:08:13,080 --> 00:08:17,920
Speaker 3: It's really for people who are shifting and changing the

149
00:08:18,000 --> 00:08:22,320
Speaker 3: status quote. It really is for people who historically we

150
00:08:22,480 --> 00:08:25,040
Speaker 3: haven't been told about the power of our intellectual property.

151
00:08:25,040 --> 00:08:27,480
Speaker 3: We haven't been told about the value of our contributions

152
00:08:27,480 --> 00:08:30,120
Speaker 3: to the culture. So I wanted to get a name

153
00:08:30,600 --> 00:08:34,720
Speaker 3: that really really quickly resonated with like my people, my peace,

154
00:08:34,880 --> 00:08:37,079
Speaker 3: my like creators, to tell.

155
00:08:36,920 --> 00:08:39,120
Speaker 5: Them, this is literally the firm for you.

156
00:08:39,320 --> 00:08:43,600
Speaker 3: This is not just some like stodgy, boring law firm

157
00:08:43,880 --> 00:08:46,320
Speaker 3: that I oftentimes see. This is we're going to talk

158
00:08:46,360 --> 00:08:49,240
Speaker 3: about Lebron James, We're going to talk about Cardi We're

159
00:08:49,240 --> 00:08:51,520
Speaker 3: going to talk about Meg, We're going to talk about

160
00:08:51,679 --> 00:08:54,040
Speaker 3: you know, just Kim Kardashian. We're going to talk about

161
00:08:54,080 --> 00:08:55,960
Speaker 3: all of that. We're going to talk about Pokemon. We're

162
00:08:55,960 --> 00:08:58,560
Speaker 3: going to talk about all that stuff. Because I want

163
00:08:58,600 --> 00:09:01,720
Speaker 3: to make sure that by the time you come into

164
00:09:01,720 --> 00:09:05,120
Speaker 3: contact with us or even leave, you understand that your

165
00:09:05,400 --> 00:09:07,079
Speaker 3: contributions to the culture matter.

166
00:09:08,080 --> 00:09:10,600
Speaker 4: I just have to say, Lady, as you're listening, I

167
00:09:10,640 --> 00:09:12,920
Speaker 4: wish you could see us, because I feel like this

168
00:09:13,000 --> 00:09:14,840
Speaker 4: is such a love fest. I don't know, Dom. I

169
00:09:14,920 --> 00:09:17,120
Speaker 4: know this Philly is mutual because we always talk about

170
00:09:17,120 --> 00:09:20,199
Speaker 4: a rookie offline, but like, I feel just so in awe,

171
00:09:20,200 --> 00:09:22,720
Speaker 4: like we could just like if it's silent on this audio,

172
00:09:23,200 --> 00:09:25,160
Speaker 4: it's because we're just smiling at each other. It's like,

173
00:09:25,160 --> 00:09:27,440
Speaker 4: oh my gosh, this is so amazing. I just it's

174
00:09:27,480 --> 00:09:29,559
Speaker 4: so incredible. And I do want to talk a bit

175
00:09:29,600 --> 00:09:32,600
Speaker 4: about why it's important for black people to trademark and

176
00:09:32,640 --> 00:09:35,040
Speaker 4: copyright their work, So we want to ask you about that.

177
00:09:35,480 --> 00:09:37,400
Speaker 4: And I just want to add in that we had

178
00:09:37,440 --> 00:09:40,160
Speaker 4: an IG Live a while back. Yeah, if you said

179
00:09:40,200 --> 00:09:42,320
Speaker 4: something that was so powerful, I mean, the whole thing

180
00:09:42,400 --> 00:09:45,320
Speaker 4: was powerful. People white, black, orange, yellow. I mean, they

181
00:09:45,400 --> 00:09:47,400
Speaker 4: reached out and they were like, this was so amazing.

182
00:09:48,080 --> 00:09:50,439
Speaker 4: I never knew x y Z Right. But one thing

183
00:09:50,480 --> 00:09:52,800
Speaker 4: you said in that live that I think comes up

184
00:09:52,800 --> 00:09:55,760
Speaker 4: for a lot of folks is well, I have this brand,

185
00:09:56,160 --> 00:09:59,280
Speaker 4: or I have this idea or this business, but I

186
00:09:59,280 --> 00:10:01,120
Speaker 4: don't know if I have the money to really you know,

187
00:10:01,160 --> 00:10:03,679
Speaker 4: invest in like trademark. That's just too much. And one

188
00:10:03,679 --> 00:10:05,360
Speaker 4: of the things you said that just like hit me

189
00:10:05,440 --> 00:10:07,439
Speaker 4: like a ton of bricks, where I was like, whoa.

190
00:10:07,600 --> 00:10:09,880
Speaker 4: You were like, it's not a question of you know,

191
00:10:09,960 --> 00:10:12,959
Speaker 4: if you can afford it, but what is the cost

192
00:10:13,000 --> 00:10:16,319
Speaker 4: of you not doing it right? And we have examples

193
00:10:16,440 --> 00:10:19,400
Speaker 4: of times where people haven't done it and they missed

194
00:10:19,440 --> 00:10:22,520
Speaker 4: out on big opportunities. So why is it important for

195
00:10:22,559 --> 00:10:24,920
Speaker 4: black people to trademark and copyright their work?

196
00:10:25,400 --> 00:10:25,760
Speaker 5: Yeah?

197
00:10:25,960 --> 00:10:29,439
Speaker 3: Yeah, And that conversation was just so I think it

198
00:10:29,480 --> 00:10:31,720
Speaker 3: was just like really divine. It wasn't just like about

199
00:10:31,840 --> 00:10:35,600
Speaker 3: intellectual property. It really was about generational wealth and really

200
00:10:35,679 --> 00:10:39,760
Speaker 3: cultivating a space where people could really thrive for the

201
00:10:39,800 --> 00:10:42,199
Speaker 3: sake of their families and sake of future generations.

202
00:10:42,200 --> 00:10:43,520
Speaker 5: You saw I did that cultivating.

203
00:10:43,960 --> 00:10:47,760
Speaker 3: But also yeah, but and I and you know, I

204
00:10:47,840 --> 00:10:50,280
Speaker 3: was really researching the answer to that question because I

205
00:10:50,280 --> 00:10:52,400
Speaker 3: have my own ideas. But one of the things that

206
00:10:52,440 --> 00:10:55,000
Speaker 3: I just recently came across, especially in light of like

207
00:10:55,120 --> 00:10:57,520
Speaker 3: I think you had a recent podcast episode about coon

208
00:10:57,720 --> 00:11:01,320
Speaker 3: and jigaboo and just all of these those words and

209
00:11:01,360 --> 00:11:04,600
Speaker 3: those concepts are also trademarked. So there was this, there

210
00:11:04,679 --> 00:11:08,200
Speaker 3: was a perpetuation of a narrative. So so trademarks, at

211
00:11:08,240 --> 00:11:11,240
Speaker 3: its core is a can be a sound, a logo,

212
00:11:11,520 --> 00:11:16,079
Speaker 3: a phrase, sometimes even a color that differentiates businesses from

213
00:11:16,120 --> 00:11:19,680
Speaker 3: other businesses, And a trademark at its core is a narrative.

214
00:11:19,960 --> 00:11:23,439
Speaker 3: When you see a name in the marketplace, you're oftentimes

215
00:11:23,600 --> 00:11:26,119
Speaker 3: using it to associate it with the with the reputation

216
00:11:26,200 --> 00:11:29,040
Speaker 3: of the business or the services that it sells. Just

217
00:11:29,280 --> 00:11:34,440
Speaker 3: so in that sense, jigaboo and coon and all of

218
00:11:34,440 --> 00:11:37,720
Speaker 3: these derogatory names were actually trademarked.

219
00:11:38,320 --> 00:11:39,160
Speaker 5: We're actually trill.

220
00:11:39,840 --> 00:11:41,560
Speaker 4: Do you know if it was us to trademark it

221
00:11:41,640 --> 00:11:44,439
Speaker 4: like our culture or was it probably.

222
00:11:44,320 --> 00:11:46,520
Speaker 3: I do not believe it was us. I do not

223
00:11:46,640 --> 00:11:49,080
Speaker 3: believe it was us. So that really goes so that

224
00:11:49,120 --> 00:11:51,400
Speaker 3: really goes to like why it's so important for black

225
00:11:51,440 --> 00:11:53,960
Speaker 3: people to trademark and copyright their work. First of all,

226
00:11:54,000 --> 00:11:57,360
Speaker 3: intellectual property is generational wealth. So when I think, when

227
00:11:57,360 --> 00:12:00,640
Speaker 3: I get questions like this, I oftentimes think of Jack Daniels,

228
00:12:01,000 --> 00:12:03,960
Speaker 3: a famous whiskey that is a mass over two point

229
00:12:04,000 --> 00:12:07,280
Speaker 3: seven billion dollars in its lifetime. But it actually came

230
00:12:07,320 --> 00:12:11,760
Speaker 3: into being with significant help, if not absolute, contribution, from

231
00:12:11,760 --> 00:12:15,960
Speaker 3: a slave named Naris Green, who taught Jack Daniels everything

232
00:12:15,960 --> 00:12:18,760
Speaker 3: that he knew. And Green's ancestors are still alive, Like,

233
00:12:19,040 --> 00:12:21,800
Speaker 3: there are people alive today that are related to Narest Green,

234
00:12:21,840 --> 00:12:25,199
Speaker 3: but they're not getting credit or compensation for their contribution

235
00:12:25,280 --> 00:12:27,480
Speaker 3: to the American culture as we know it today. But

236
00:12:27,559 --> 00:12:31,600
Speaker 3: Jack Daniels is probably sold in every club, every supermarket,

237
00:12:31,640 --> 00:12:35,000
Speaker 3: every you know, just every party, there's Jack Daniels. But

238
00:12:35,760 --> 00:12:39,599
Speaker 3: the family or the people us that we our contributions

239
00:12:39,640 --> 00:12:44,240
Speaker 3: is not necessarily being compensated. And that type of violation

240
00:12:44,480 --> 00:12:49,640
Speaker 3: of our ability to get compensation is not limited to yesteryear.

241
00:12:50,200 --> 00:12:53,680
Speaker 3: You have large corporations today who run to the United

242
00:12:53,679 --> 00:12:56,640
Speaker 3: States Patent and Trademark Office to trademark and gain ownership

243
00:12:56,960 --> 00:12:59,400
Speaker 3: over brands that we created. You know, at Firm for

244
00:12:59,440 --> 00:13:02,240
Speaker 3: the Culture, we call that trademark gentrification because it takes

245
00:13:02,320 --> 00:13:07,040
Speaker 3: our contributions to the culture once we provide the adequate goodwills.

246
00:13:07,080 --> 00:13:09,000
Speaker 3: Sometimes it's in the form of T shirt, sometimes it's

247
00:13:09,000 --> 00:13:11,960
Speaker 3: in the form of black Twitter, and then they run

248
00:13:11,960 --> 00:13:16,480
Speaker 3: to the USPTO, get a filing, get a registration, and

249
00:13:16,559 --> 00:13:20,720
Speaker 3: then sometimes sends us a cease and desist to stop

250
00:13:20,960 --> 00:13:25,160
Speaker 3: utilizing the brand that we made. Because trademarks, the way

251
00:13:25,200 --> 00:13:29,560
Speaker 3: they work is it doesn't necessarily privilege creation of privileges.

252
00:13:29,240 --> 00:13:30,760
Speaker 5: Use in a commercial manner.

253
00:13:31,000 --> 00:13:33,520
Speaker 3: So unless you put that name on a T shirt,

254
00:13:33,640 --> 00:13:38,120
Speaker 3: unless you put it on a on a product, unless

255
00:13:38,160 --> 00:13:41,440
Speaker 3: you slap it on a podcast, it is not necessarily

256
00:13:41,559 --> 00:13:47,920
Speaker 3: trademark protection. So when corporations see hashtags going viral or

257
00:13:47,960 --> 00:13:51,560
Speaker 3: people saying stuff that's like on black Twitter, they run

258
00:13:51,600 --> 00:13:55,480
Speaker 3: to the USPTO because it's something that they know is monetizable.

259
00:13:55,880 --> 00:13:59,520
Speaker 3: And then once they get their registration, they own it.

260
00:14:00,240 --> 00:14:02,400
Speaker 3: We don't own it. They own it, and which gives

261
00:14:02,400 --> 00:14:05,520
Speaker 3: them absolute right to send us a season's assist to

262
00:14:05,640 --> 00:14:09,520
Speaker 3: literally stop utilizing the name. And then, third, because I

263
00:14:09,600 --> 00:14:13,480
Speaker 3: have so many sorry about that, but third, trademarks are

264
00:14:13,520 --> 00:14:16,760
Speaker 3: the only form of intellectual property that could theoretically last forever.

265
00:14:17,120 --> 00:14:19,680
Speaker 3: When you think about brands like Disney and Coca Cola.

266
00:14:20,040 --> 00:14:22,560
Speaker 3: The people who made those brands are not alive today,

267
00:14:22,600 --> 00:14:26,600
Speaker 3: but those brands still exist because the maintenance fees were

268
00:14:26,640 --> 00:14:30,200
Speaker 3: kept up, because the brands continue to be used in commerce.

269
00:14:30,600 --> 00:14:34,080
Speaker 3: So when you talk about just like brands that stood

270
00:14:34,080 --> 00:14:36,960
Speaker 3: the test of time, what else do we need to

271
00:14:37,000 --> 00:14:40,760
Speaker 3: stand the test of time to dismantle structures and systems?

272
00:14:41,280 --> 00:14:45,320
Speaker 3: Brands that represent a movement that's not only trendy, but

273
00:14:45,440 --> 00:14:49,120
Speaker 3: will protect us for generations to come. And when they

274
00:14:49,160 --> 00:14:51,200
Speaker 3: protect us and stand the test of time, they can

275
00:14:51,240 --> 00:14:53,560
Speaker 3: do the work in breaking down the institutions that are

276
00:14:53,560 --> 00:14:57,760
Speaker 3: designed to oppress us. So trademarks to me, intellectual property

277
00:14:57,800 --> 00:15:00,600
Speaker 3: to me is not simply you know, get that money.

278
00:15:00,600 --> 00:15:01,880
Speaker 5: It really is a civil right.

279
00:15:02,400 --> 00:15:06,440
Speaker 1: Wow wow, okay, okay, I got so many questions right

280
00:15:08,080 --> 00:15:11,560
Speaker 1: off of that those little nuggets of information that you gave.

281
00:15:11,720 --> 00:15:14,960
Speaker 1: I had like so many questions, So I'm gonna try

282
00:15:15,040 --> 00:15:19,480
Speaker 1: to make them come logically. So it's come on right,

283
00:15:20,520 --> 00:15:27,920
Speaker 1: all right. So one something you said about like black twitter, right, yeah,

284
00:15:28,160 --> 00:15:32,520
Speaker 1: and hashtag? So are you saying that we can trademark

285
00:15:33,000 --> 00:15:33,840
Speaker 1: a hashtag?

286
00:15:34,480 --> 00:15:34,680
Speaker 5: Oh?

287
00:15:34,760 --> 00:15:38,840
Speaker 3: Absolutely, Because let's go back to the definition of a trademark.

288
00:15:38,920 --> 00:15:43,000
Speaker 3: A trademark is a name, a slogan, sometimes even a

289
00:15:43,040 --> 00:15:46,360
Speaker 3: color or sound that's used to distinguish goods and services

290
00:15:46,360 --> 00:15:50,040
Speaker 3: from another. So there are actually some hashtags that have

291
00:15:50,080 --> 00:15:54,640
Speaker 3: successfully been registered, like sephora Sephora actually owns a trademark

292
00:15:54,720 --> 00:16:00,600
Speaker 3: hashtag Sephora squad for educational makeup classes, or twining Sugar

293
00:16:01,120 --> 00:16:05,440
Speaker 3: actually owns the name hashtag twenty for software that pairs

294
00:16:05,480 --> 00:16:08,640
Speaker 3: you with your doppel ganger, So there's a So hashtags

295
00:16:08,680 --> 00:16:12,560
Speaker 3: can also be utilized as trademarks if they fit the

296
00:16:12,600 --> 00:16:14,080
Speaker 3: definition of what a trademark is.

297
00:16:14,080 --> 00:16:14,520
Speaker 5: So if you.

298
00:16:14,880 --> 00:16:18,680
Speaker 3: Put, you know, hashtag twining on a T shirt, that's

299
00:16:18,840 --> 00:16:21,760
Speaker 3: a Class twenty five trademark, which and Class twenty five

300
00:16:21,840 --> 00:16:23,480
Speaker 3: is for T shirts and apparel.

301
00:16:23,680 --> 00:16:25,040
Speaker 5: If you put it on a.

302
00:16:24,880 --> 00:16:28,280
Speaker 3: Notebook, that's a Class sixteen trademark because Class sixteen is

303
00:16:28,320 --> 00:16:32,800
Speaker 3: for journals and writing materials. So a hashtag can also

304
00:16:32,960 --> 00:16:34,240
Speaker 3: be trademarked as well.

305
00:16:34,720 --> 00:16:37,280
Speaker 4: I'm sure you followed this workie, so I would love

306
00:16:37,320 --> 00:16:40,200
Speaker 4: to hear your thoughts about some of the real life

307
00:16:40,320 --> 00:16:44,400
Speaker 4: instances where we've seen people either sleep on their potential

308
00:16:44,560 --> 00:16:48,040
Speaker 4: trademark or copyright idea. But many of us have were

309
00:16:48,160 --> 00:16:53,680
Speaker 4: very familiar with our boy derail Where the Money Reside? Okay, yes,

310
00:16:54,080 --> 00:16:57,640
Speaker 4: and one thing. I literally so when I saw this video,

311
00:16:57,800 --> 00:16:59,760
Speaker 4: it gave me so much joy. I laughed so hard.

312
00:16:59,760 --> 00:17:02,040
Speaker 4: I watched a billion times like many of us, and

313
00:17:02,080 --> 00:17:03,600
Speaker 4: I went to his whole page and I kind of

314
00:17:03,600 --> 00:17:05,080
Speaker 4: stalked to him, like I looked at all his videos.

315
00:17:05,119 --> 00:17:05,199
Speaker 2: Now.

316
00:17:05,240 --> 00:17:07,320
Speaker 4: I was just like, oh gosh, it's so funny. Okay,

317
00:17:07,359 --> 00:17:08,240
Speaker 4: I sent it to people.

318
00:17:08,280 --> 00:17:08,919
Speaker 5: I sent it.

319
00:17:08,920 --> 00:17:10,119
Speaker 4: I think I sent it to Dome. I was like,

320
00:17:10,160 --> 00:17:12,119
Speaker 4: oh my gosh, this is going to give you life.

321
00:17:12,520 --> 00:17:15,400
Speaker 4: Now what I saw in his comments and then the mentions, one,

322
00:17:15,480 --> 00:17:17,040
Speaker 4: his platform has grown so much like.

323
00:17:17,040 --> 00:17:20,400
Speaker 5: He was in Super sent seven Day. Yes see when he's.

324
00:17:20,240 --> 00:17:23,520
Speaker 4: Like getting shout outs from Sweetie and Big Boy and

325
00:17:23,520 --> 00:17:25,919
Speaker 4: all that. But people are in the comments like you

326
00:17:25,920 --> 00:17:28,359
Speaker 4: better trademark, you better copyright your stuff, and it looks

327
00:17:28,400 --> 00:17:32,960
Speaker 4: like he has. But have you seen anything interesting around

328
00:17:33,119 --> 00:17:34,800
Speaker 4: his brand and what's happened with that?

329
00:17:35,680 --> 00:17:36,160
Speaker 5: Yeah?

330
00:17:36,200 --> 00:17:36,840
Speaker 1: So you know.

331
00:17:37,400 --> 00:17:39,199
Speaker 3: So I have been following him because we are the

332
00:17:39,200 --> 00:17:42,080
Speaker 3: firm for the culture, right, So I have watched the

333
00:17:42,160 --> 00:17:44,840
Speaker 3: video like you where the Money Resides? And my favorite

334
00:17:44,840 --> 00:17:47,600
Speaker 3: part of that video is on what Mary had.

335
00:17:49,600 --> 00:17:52,680
Speaker 5: Okay, I just I love us so much.

336
00:17:53,000 --> 00:17:57,320
Speaker 3: We are so like, just oh my god, I love

337
00:17:57,359 --> 00:18:00,720
Speaker 3: us so much. But so with that said, you know,

338
00:18:00,800 --> 00:18:03,879
Speaker 3: his video went viral over a million views in a

339
00:18:03,880 --> 00:18:06,720
Speaker 3: couple of weeks, and I think he actually deleted it

340
00:18:06,800 --> 00:18:10,800
Speaker 3: at one point. But you know, Darrell Smiley is a

341
00:18:10,880 --> 00:18:14,120
Speaker 3: twenty three or twenty six year old, and he went

342
00:18:14,160 --> 00:18:16,879
Speaker 3: ahead and talked with an attorney who encouraged him to

343
00:18:16,960 --> 00:18:19,679
Speaker 3: fall an application. And I think that's the smartest thing

344
00:18:19,720 --> 00:18:22,960
Speaker 3: to do, because one of the growing ways that trademarks

345
00:18:23,000 --> 00:18:26,760
Speaker 3: get rejected nowadays is for becoming what's called too commonplace.

346
00:18:27,080 --> 00:18:30,480
Speaker 3: But there's a too commonplace rejection that's actually popping up

347
00:18:30,760 --> 00:18:33,879
Speaker 3: in a lot of trademark applications today. And essentially, what

348
00:18:33,920 --> 00:18:36,880
Speaker 3: that means at its core is that your brand got

349
00:18:37,000 --> 00:18:40,399
Speaker 3: so famous that because everyone's using it, no one person

350
00:18:40,440 --> 00:18:42,840
Speaker 3: can own it. But that's actually happened to a couple

351
00:18:42,840 --> 00:18:45,159
Speaker 3: of other brands as well. One of the brands that

352
00:18:45,200 --> 00:18:48,080
Speaker 3: we know is Black Lives Matter. Black Lives Matter is

353
00:18:48,119 --> 00:18:51,919
Speaker 3: an organization founded by three African American women in twenty

354
00:18:52,000 --> 00:18:55,040
Speaker 3: fourteen after the murder of tray Von Martin and the

355
00:18:55,040 --> 00:18:58,280
Speaker 3: acquittal of George Immermann. Black Lives Matter went on to

356
00:18:58,400 --> 00:19:02,560
Speaker 3: national acclaim in twenty sixteen. They stood on the national

357
00:19:02,560 --> 00:19:05,960
Speaker 3: and international stage with Hillary and then the Trump campaign

358
00:19:06,280 --> 00:19:10,120
Speaker 3: in twenty seventeen. They were well known for just speaking

359
00:19:10,119 --> 00:19:14,639
Speaker 3: significantly against injustice and violence. They were known with Michael Brown,

360
00:19:14,680 --> 00:19:16,400
Speaker 3: they were known with Trey Roon Martin, they were known

361
00:19:16,400 --> 00:19:19,160
Speaker 3: with Sandra Blam. But throughout that entire time, they did

362
00:19:19,320 --> 00:19:26,240
Speaker 3: not take steps to trademark their brand right until twenty seventeen,

363
00:19:27,000 --> 00:19:31,000
Speaker 3: over three years or four years after they attempted to

364
00:19:31,040 --> 00:19:34,240
Speaker 3: trademark the brand. Oh actually yeah, they attempted to trademark

365
00:19:34,280 --> 00:19:37,200
Speaker 3: the brand and they ended up getting rejected because it

366
00:19:37,240 --> 00:19:40,800
Speaker 3: was quote unquote too commonplace. They did the opposite of

367
00:19:40,840 --> 00:19:44,920
Speaker 3: what Darrell Smiley did. They waited, essentially, they waited. So

368
00:19:45,119 --> 00:19:48,719
Speaker 3: fast forward to twenty twenty, you have George Floyd, you know,

369
00:19:48,760 --> 00:19:52,800
Speaker 3: getting killed in daylight on camera, and it starts a

370
00:19:52,840 --> 00:19:56,280
Speaker 3: resurgence of the Black Lives Matter movement. Not because the

371
00:19:56,320 --> 00:19:59,639
Speaker 3: original Black Lives Matter organizers don't actually own the brand,

372
00:20:00,080 --> 00:20:03,160
Speaker 3: they could do essentially little to stop another Black Lives

373
00:20:03,200 --> 00:20:07,280
Speaker 3: Matter foundation from popping up and getting a go fundme

374
00:20:07,359 --> 00:20:12,199
Speaker 3: page and misdirecting over four point four million dollars in donations.

375
00:20:12,400 --> 00:20:15,600
Speaker 3: And those donations didn't just come from unwinning consumers. They

376
00:20:15,600 --> 00:20:20,200
Speaker 3: came from huge, huge organizations, including employees from Apple, employees,

377
00:20:20,200 --> 00:20:24,560
Speaker 3: from Google employees, from drop bops. So it caused significant

378
00:20:24,920 --> 00:20:28,200
Speaker 3: consumer confusion in the marketplace, and it really boiled down

379
00:20:28,280 --> 00:20:31,280
Speaker 3: to people not seeing the value in their brand before

380
00:20:31,320 --> 00:20:35,840
Speaker 3: it got to Baymans. So I'm really excited and we're actually,

381
00:20:35,920 --> 00:20:37,760
Speaker 3: you know, we're going to share a post about that

382
00:20:38,440 --> 00:20:41,600
Speaker 3: on our Instagram and talk about like why, like why

383
00:20:41,640 --> 00:20:44,560
Speaker 3: Smiley is like the best mogul ever for the culture

384
00:20:44,640 --> 00:20:47,120
Speaker 3: right now because he out here selling Honda's, he about

385
00:20:47,119 --> 00:20:48,879
Speaker 3: to sell t shirts with where the money was at.

386
00:20:49,400 --> 00:20:52,359
Speaker 3: I just I'm so excited for like what's happening in

387
00:20:52,480 --> 00:20:55,879
Speaker 3: his life. And I'm so excited that even at a

388
00:20:55,960 --> 00:20:58,560
Speaker 3: young age, he knew the value of his intellectual property

389
00:20:58,600 --> 00:21:01,880
Speaker 3: and he's taken steps now to protected Yes.

390
00:21:02,040 --> 00:21:06,919
Speaker 1: I think that that is super important of like knowing

391
00:21:07,200 --> 00:21:08,879
Speaker 1: our value absolutely.

392
00:21:09,520 --> 00:21:11,480
Speaker 4: And so let's say that.

393
00:21:12,080 --> 00:21:16,879
Speaker 1: We're out here and we're trying to start a brand,

394
00:21:17,240 --> 00:21:20,240
Speaker 1: start a company, and or maybe we just have some

395
00:21:20,359 --> 00:21:27,200
Speaker 1: really creative ideas, how do we go about making sure

396
00:21:27,760 --> 00:21:34,600
Speaker 1: or searching for conflicts or competitors to make sure.

397
00:21:34,480 --> 00:21:35,960
Speaker 4: That we're like on the right track.

398
00:21:36,960 --> 00:21:37,200
Speaker 1: Yeah.

399
00:21:37,640 --> 00:21:41,840
Speaker 3: Yeah, so before we even start the search, because I

400
00:21:41,920 --> 00:21:43,880
Speaker 3: think there's a couple of steps that we need to take.

401
00:21:44,320 --> 00:21:47,280
Speaker 3: The first step is really creating a strong brand name.

402
00:21:47,760 --> 00:21:49,720
Speaker 3: I ask Terry, this is where I've tested her before,

403
00:21:49,800 --> 00:21:51,879
Speaker 3: whether it's a name is a strong brand name or not.

404
00:21:52,560 --> 00:21:58,720
Speaker 3: But essentially, the USPTO considers what's called distinctive names or

405
00:21:59,359 --> 00:22:02,680
Speaker 3: unique names as strong brand name. So think about Pepsi

406
00:22:03,080 --> 00:22:06,120
Speaker 3: or Kodak, and those names tend to be what's called

407
00:22:06,240 --> 00:22:10,800
Speaker 3: fancyful or arbitrary, and arbitrary means a word that exists

408
00:22:10,800 --> 00:22:13,880
Speaker 3: in the English language but doesn't actually mean the thing

409
00:22:14,000 --> 00:22:17,679
Speaker 3: that's being sold. So for instance, Apple, right, So Apple

410
00:22:17,840 --> 00:22:20,639
Speaker 3: is a fruit, but when you stick an apple onto

411
00:22:20,840 --> 00:22:24,000
Speaker 3: a computer, or when you stick an Apple onto a phone,

412
00:22:24,560 --> 00:22:27,399
Speaker 3: it's what the USPS. That's what the USBTO would consider

413
00:22:27,440 --> 00:22:31,000
Speaker 3: an arbitrary association because Apple does not literally mean computer.

414
00:22:31,600 --> 00:22:35,920
Speaker 3: Or Amazon is a tall, statusque woman. But if you

415
00:22:36,720 --> 00:22:39,520
Speaker 3: tack that on to an e commerce mark, an e

416
00:22:39,640 --> 00:22:42,720
Speaker 3: commerce market where if you're like me, I buy virtually

417
00:22:42,800 --> 00:22:45,760
Speaker 3: everything from and that is what's called an arbitrary association

418
00:22:45,880 --> 00:22:48,680
Speaker 3: because it's a word that exists, but what's being sold

419
00:22:48,880 --> 00:22:51,480
Speaker 3: under that word under that brand is not the literal

420
00:22:51,600 --> 00:22:55,679
Speaker 3: definition of the word itself. On the other hand, descriptive

421
00:22:55,800 --> 00:22:59,720
Speaker 3: marks are marks that, by by virtue of the definition,

422
00:23:00,119 --> 00:23:03,200
Speaker 3: merely describe the goods and services that's being sold.

423
00:23:03,560 --> 00:23:05,199
Speaker 5: But think of cold and creamy for.

424
00:23:05,280 --> 00:23:11,120
Speaker 3: Ice cream, or apples for apples, or coffee for coffee.

425
00:23:11,760 --> 00:23:15,960
Speaker 3: So those words typically cannot be trademarked because as a

426
00:23:16,040 --> 00:23:19,840
Speaker 3: policy manner, many people, many competitors in the marketplace, would

427
00:23:19,880 --> 00:23:23,320
Speaker 3: need those exact words to describe their goods and services. Imagine,

428
00:23:23,359 --> 00:23:26,160
Speaker 3: for instance, if somebody was able to trademark the name

429
00:23:26,320 --> 00:23:30,639
Speaker 3: podcasts that meant that like it would be essentially a

430
00:23:30,800 --> 00:23:32,879
Speaker 3: run to the USPTO, And the people who would be

431
00:23:32,920 --> 00:23:35,919
Speaker 3: privileged are those who probably have more money, have more resources,

432
00:23:36,160 --> 00:23:38,760
Speaker 3: have more know how to get that name first, which

433
00:23:38,800 --> 00:23:40,600
Speaker 3: means that we wouldn't be able to explain what we're

434
00:23:40,680 --> 00:23:44,680
Speaker 3: doing now as a podcast. Right, So there are certain

435
00:23:44,720 --> 00:23:47,600
Speaker 3: words that cannot be trademarked. So first, making sure you

436
00:23:47,720 --> 00:23:50,679
Speaker 3: have a strong name is the first step. And then

437
00:23:50,760 --> 00:23:53,359
Speaker 3: to your point dominique, making sure that no one owns

438
00:23:53,600 --> 00:23:56,199
Speaker 3: or no one has that name, so don't get caught slipping.

439
00:23:56,760 --> 00:24:00,719
Speaker 3: A comprehensive search is what highly recommended. But there's kind

440
00:24:00,760 --> 00:24:02,920
Speaker 3: of like a two step process that we at firms

441
00:24:02,960 --> 00:24:05,800
Speaker 3: for the culture take when we search for clients marks.

442
00:24:06,240 --> 00:24:09,520
Speaker 3: The first one is by going to the USPTO Trademark

443
00:24:09,560 --> 00:24:13,240
Speaker 3: Electronic Search System also known as Tests and Test is

444
00:24:13,280 --> 00:24:16,359
Speaker 3: on the USPTO website. It is free ninety nine and

445
00:24:16,480 --> 00:24:19,760
Speaker 3: you could do a basic search today and you essentially

446
00:24:19,880 --> 00:24:22,000
Speaker 3: go into the search, you put the words in there,

447
00:24:22,080 --> 00:24:24,560
Speaker 3: and then you press search query and you determine if

448
00:24:24,600 --> 00:24:28,760
Speaker 3: somebody else has that brand. But the test, while it's robust,

449
00:24:29,080 --> 00:24:32,440
Speaker 3: it's relatively limited. It only gives you what you put in.

450
00:24:32,880 --> 00:24:35,240
Speaker 3: So if you were to spell girl gu r l,

451
00:24:35,760 --> 00:24:38,479
Speaker 3: it wouldn't necessarily give you the results of girl gi

452
00:24:38,760 --> 00:24:39,119
Speaker 3: r L.

453
00:24:39,640 --> 00:24:44,119
Speaker 5: Or girls g i r l z or girls gr ls.

454
00:24:44,800 --> 00:24:46,240
Speaker 5: And the same way with Starbucks.

455
00:24:46,280 --> 00:24:48,440
Speaker 3: If you were to put Starbucks in and you want

456
00:24:48,480 --> 00:24:51,520
Speaker 3: to accidentally add another s, it would actually say that

457
00:24:51,600 --> 00:24:54,359
Speaker 3: there are no results found. But if you were to

458
00:24:54,400 --> 00:24:56,960
Speaker 3: put Starbucks in the right way, they're about one hundred

459
00:24:57,000 --> 00:24:58,919
Speaker 3: and fifty seven or one hundred and sixty results as

460
00:24:59,000 --> 00:24:59,199
Speaker 3: of the.

461
00:24:59,240 --> 00:25:00,000
Speaker 5: Last time I checked.

462
00:25:00,720 --> 00:25:03,440
Speaker 3: So that while that is a great first step, it

463
00:25:03,560 --> 00:25:05,280
Speaker 3: is not the only step that we take when we're

464
00:25:05,280 --> 00:25:08,800
Speaker 3: searching brands to clear our client's marks, we also do

465
00:25:08,920 --> 00:25:13,520
Speaker 3: a comprehensive search report where searches everything and everybody from

466
00:25:13,800 --> 00:25:17,160
Speaker 3: yellow and white pages. You still still exists, to SEC records,

467
00:25:17,600 --> 00:25:21,879
Speaker 3: to state databases, to places where people are not necessarily

468
00:25:21,960 --> 00:25:24,920
Speaker 3: operating with an online presence, because there are still a

469
00:25:25,000 --> 00:25:27,280
Speaker 3: lot of mom and pop shops that are trademarked that

470
00:25:27,400 --> 00:25:29,200
Speaker 3: will stop you in your tracks that they find out

471
00:25:29,200 --> 00:25:31,320
Speaker 3: that you're trying to take their name. So we search

472
00:25:31,480 --> 00:25:33,200
Speaker 3: all of that and then we come up with the

473
00:25:33,240 --> 00:25:36,120
Speaker 3: comprehensive search report that's typically about one hundred and fifty

474
00:25:36,160 --> 00:25:39,640
Speaker 3: to two hundred pages long because it really has every

475
00:25:39,720 --> 00:25:42,440
Speaker 3: and anything that could possibly come up for the most

476
00:25:42,520 --> 00:25:46,560
Speaker 3: part when following your brand. And then it's only after

477
00:25:46,680 --> 00:25:49,480
Speaker 3: that that we then ask the client for the green

478
00:25:49,560 --> 00:25:53,000
Speaker 3: light to file. But again, if you're hard pressed and

479
00:25:53,080 --> 00:25:54,800
Speaker 3: you just want to know as a matter of fact,

480
00:25:55,240 --> 00:25:58,000
Speaker 3: if your name is something that's available, then test the

481
00:25:58,080 --> 00:26:02,080
Speaker 3: Trademark Electronic Search System on the USPTO website is the

482
00:26:02,160 --> 00:26:03,440
Speaker 3: free and efficient way to go.

483
00:26:04,800 --> 00:26:07,960
Speaker 4: That is so helpful rookie, and I will say I'd

484
00:26:08,040 --> 00:26:11,000
Speaker 4: love to dive into the conversation about Domini and our

485
00:26:11,080 --> 00:26:13,520
Speaker 4: experience because I know that this is something we've talked

486
00:26:13,520 --> 00:26:17,239
Speaker 4: about offline, and so let's just say so, lady, if

487
00:26:17,280 --> 00:26:19,440
Speaker 4: you check out our first episode of this season, you

488
00:26:19,600 --> 00:26:23,119
Speaker 4: notice that we made a slight name change to our podcast, right,

489
00:26:23,640 --> 00:26:26,800
Speaker 4: And two years ago we started this brand, it was

490
00:26:26,920 --> 00:26:28,800
Speaker 4: just like, oh, we have this idea, it's cute, let's

491
00:26:28,840 --> 00:26:31,359
Speaker 4: run with it. And then two years into the game,

492
00:26:31,880 --> 00:26:34,240
Speaker 4: we're like, Okay, we want to monetize, we want to

493
00:26:34,280 --> 00:26:37,080
Speaker 4: really take this seriously. And when we found you and

494
00:26:37,200 --> 00:26:41,239
Speaker 4: came to you, we had some potentially it's devastating news, right,

495
00:26:41,320 --> 00:26:44,520
Speaker 4: So can we talk about that process for folks, also

496
00:26:44,600 --> 00:26:47,280
Speaker 4: the grieving and like what happens when you sleep on

497
00:26:47,359 --> 00:26:51,320
Speaker 4: yourself when you don't take the initiative to invest in

498
00:26:51,440 --> 00:26:54,200
Speaker 4: this brand when you first started, because you don't know,

499
00:26:54,320 --> 00:26:56,080
Speaker 4: you don't know what's going to happen, right, But where

500
00:26:56,119 --> 00:26:57,960
Speaker 4: our hope is that it'll become this big thing.

501
00:26:58,200 --> 00:27:02,720
Speaker 5: So let's dive in, let's drive in. Yeah, no, it.

502
00:27:04,440 --> 00:27:07,760
Speaker 3: It was hard for me too, because I really do, like,

503
00:27:08,720 --> 00:27:11,760
Speaker 3: like I love y'all and I really do, like appreciate.

504
00:27:11,400 --> 00:27:13,040
Speaker 5: And really honor my clients.

505
00:27:13,520 --> 00:27:15,440
Speaker 3: So if I'm being honest, I had to kind of

506
00:27:15,480 --> 00:27:19,280
Speaker 3: go to a therapy session before I told y'all because

507
00:27:19,280 --> 00:27:19,679
Speaker 3: I was like.

508
00:27:19,720 --> 00:27:20,880
Speaker 5: I'm I gonna tell them.

509
00:27:21,240 --> 00:27:25,160
Speaker 3: They got so many followers they have, they're so influential,

510
00:27:25,800 --> 00:27:29,359
Speaker 3: this is going to be traumatic. But essentially, you know,

511
00:27:29,800 --> 00:27:31,840
Speaker 3: we started off with the test search, as we do

512
00:27:31,960 --> 00:27:34,040
Speaker 3: with every client. So we had her space, you know,

513
00:27:34,160 --> 00:27:36,960
Speaker 3: her space that was your brand name, her space podcast,

514
00:27:37,560 --> 00:27:41,040
Speaker 3: And after like a few preliminary searches on the test

515
00:27:41,240 --> 00:27:45,240
Speaker 3: USPTO website, we didn't see anything really really crazy that

516
00:27:45,400 --> 00:27:48,600
Speaker 3: popped up, so we went ahead and did the comprehensive search,

517
00:27:48,920 --> 00:27:51,360
Speaker 3: and that's when we saw some really really major issues.

518
00:27:51,600 --> 00:27:54,280
Speaker 3: We essentially saw two brand names that were very similar,

519
00:27:54,400 --> 00:27:57,800
Speaker 3: if not identical, to yours, operating in the same space,

520
00:27:58,160 --> 00:28:01,320
Speaker 3: and that was significantly problematic for couple of reasons. The

521
00:28:01,400 --> 00:28:04,000
Speaker 3: first reason is because there was a recent US Supreme

522
00:28:04,080 --> 00:28:06,680
Speaker 3: Court case that essentially says that you don't actually have

523
00:28:06,800 --> 00:28:11,440
Speaker 3: to be intentionally malicious to be found liable for trademark infringement.

524
00:28:11,760 --> 00:28:15,000
Speaker 3: And that's a really really big deal considering the stakes.

525
00:28:15,800 --> 00:28:19,000
Speaker 3: If you are found liable for trademark infringement, you can

526
00:28:19,119 --> 00:28:23,119
Speaker 3: essentially be charged or the right owner can be entitled

527
00:28:23,160 --> 00:28:26,800
Speaker 3: to three times the amount of damages from any profit

528
00:28:27,000 --> 00:28:30,000
Speaker 3: that you make from essentially taking their brand name. So

529
00:28:30,400 --> 00:28:33,119
Speaker 3: so that was definitely something that I wanted to make

530
00:28:33,119 --> 00:28:36,480
Speaker 3: sure that you were aware of, considering just the influence

531
00:28:36,560 --> 00:28:39,440
Speaker 3: and the impact that you and you Terry and you

532
00:28:39,560 --> 00:28:43,200
Speaker 3: Dominie have in the space that you navigate. The second

533
00:28:43,280 --> 00:28:46,520
Speaker 3: reason is because you really are a growing brand, and

534
00:28:46,640 --> 00:28:49,640
Speaker 3: I didn't want you, as a growing brand.

535
00:28:49,480 --> 00:28:52,520
Speaker 5: To be forced to stop in your tracks.

536
00:28:53,280 --> 00:28:55,600
Speaker 3: As a person who sends out a lot of season

537
00:28:55,680 --> 00:28:59,520
Speaker 3: desist letters on behalf of my clients, season assists literally

538
00:28:59,600 --> 00:29:01,840
Speaker 3: means when it says you need to cease, you need

539
00:29:01,920 --> 00:29:05,800
Speaker 3: to stop doing anything under the brand name that could

540
00:29:05,880 --> 00:29:08,520
Speaker 3: essentially serve as a ground for liability. So what that

541
00:29:08,680 --> 00:29:12,280
Speaker 3: essentially means is as you're rebranding, particularly as a big

542
00:29:12,360 --> 00:29:14,880
Speaker 3: brand like you guys, as your rebranded, it's going to

543
00:29:14,960 --> 00:29:17,680
Speaker 3: cost money and you can't even try to spend money,

544
00:29:17,840 --> 00:29:20,080
Speaker 3: or you can't even try to market yourself to pay

545
00:29:20,120 --> 00:29:23,560
Speaker 3: the money to rebrand because you can't use the name anymore.

546
00:29:24,320 --> 00:29:26,680
Speaker 3: So I wanted to make sure that we got ahead

547
00:29:27,280 --> 00:29:30,800
Speaker 3: of the situation by doing what we like to call

548
00:29:30,880 --> 00:29:34,480
Speaker 3: that Firm for the Culture brand pivot plan. So you know,

549
00:29:34,600 --> 00:29:36,840
Speaker 3: the fact of the matter is you come to us

550
00:29:37,360 --> 00:29:39,520
Speaker 3: essentially to search your name and to determine if it's

551
00:29:39,520 --> 00:29:41,760
Speaker 3: a name that we can go forward with, and sometimes

552
00:29:41,800 --> 00:29:43,760
Speaker 3: it's not. So one of the things that we offer

553
00:29:43,960 --> 00:29:46,400
Speaker 3: at Firm for the Culture, which is typically valued at

554
00:29:46,440 --> 00:29:49,600
Speaker 3: about five thousand dollars, is a free brand pivot strategy

555
00:29:49,680 --> 00:29:53,160
Speaker 3: plan where we essentially look at your brand, look at

556
00:29:53,160 --> 00:29:55,160
Speaker 3: the essence of how you show up in the marketplace,

557
00:29:55,520 --> 00:29:58,320
Speaker 3: and then suggest brand names. After we do our own

558
00:29:58,360 --> 00:30:01,920
Speaker 3: preliminary search, we hop on a call and we really

559
00:30:02,080 --> 00:30:04,840
Speaker 3: talked through what your new brand name is going to

560
00:30:04,920 --> 00:30:07,880
Speaker 3: look like. We talked through the marketing, we talked through

561
00:30:08,480 --> 00:30:12,240
Speaker 3: the brand's rollout session, and then we file file file

562
00:30:12,480 --> 00:30:15,120
Speaker 3: quickly to make sure that you have priority at the

563
00:30:15,240 --> 00:30:18,760
Speaker 3: usbto and that no one else has the ability to

564
00:30:18,880 --> 00:30:21,040
Speaker 3: trademark your brand new name.

565
00:30:21,280 --> 00:30:24,040
Speaker 4: That's definitely a lot, and it's we appreciate it. But

566
00:30:24,080 --> 00:30:26,640
Speaker 4: I was thinking now, I was thinking about the devastation

567
00:30:27,120 --> 00:30:29,720
Speaker 4: right now. I'm sure that there are people that have

568
00:30:30,320 --> 00:30:33,080
Speaker 4: monetized and they were much more farther along in the

569
00:30:33,160 --> 00:30:35,760
Speaker 4: process than we were. And of course anything's possible, you

570
00:30:35,800 --> 00:30:39,240
Speaker 4: can recover. But I mean that it's like your baby,

571
00:30:39,440 --> 00:30:42,440
Speaker 4: this is your brand, You've created this name, this business,

572
00:30:43,120 --> 00:30:44,960
Speaker 4: and then it's like I have to do a total

573
00:30:45,040 --> 00:30:47,680
Speaker 4: rebrand as my well, my audience get it, Like, well

574
00:30:47,760 --> 00:30:49,640
Speaker 4: it makes sense. This is serious stuff, and so I

575
00:30:49,760 --> 00:30:52,240
Speaker 4: just want to emphasize the lady as you're listening, you know,

576
00:30:52,360 --> 00:30:54,680
Speaker 4: you have this idea, you have this brand and this business.

577
00:30:55,760 --> 00:30:59,320
Speaker 4: You should definitely protect yourself. Like the question is what

578
00:30:59,400 --> 00:31:00,080
Speaker 4: does it cost.

579
00:31:00,360 --> 00:31:01,120
Speaker 5: Me not to do this?

580
00:31:01,280 --> 00:31:03,360
Speaker 4: Like this is not the time to Oh I don't

581
00:31:03,360 --> 00:31:05,800
Speaker 4: have the money. I'll wait too later. Uh, Like you

582
00:31:05,880 --> 00:31:08,640
Speaker 4: got to make a decision, right, Yeah, rookie, it has

583
00:31:08,680 --> 00:31:11,120
Speaker 4: been such a pleasure, you know, working with you, So

584
00:31:11,200 --> 00:31:14,280
Speaker 4: we are so appreciative of that. I know we touched

585
00:31:14,320 --> 00:31:17,640
Speaker 4: on this briefly, the copyright. We talked about trademark and

586
00:31:17,640 --> 00:31:19,920
Speaker 4: the definition of trademark. Can we just dive into copyright

587
00:31:19,960 --> 00:31:21,600
Speaker 4: a little bit because I know for many of us

588
00:31:21,640 --> 00:31:25,600
Speaker 4: that are not in the law field where it's confusing

589
00:31:25,800 --> 00:31:26,520
Speaker 4: for some of us.

590
00:31:26,480 --> 00:31:30,040
Speaker 3: So yeah, yes, yes, yes, yes, So I'll talk about

591
00:31:30,040 --> 00:31:32,760
Speaker 3: the difference between trademark copyright, and I'm throw in a

592
00:31:32,800 --> 00:31:34,880
Speaker 3: little patent too, because I know you got some engineers.

593
00:31:34,880 --> 00:31:36,360
Speaker 5: You're a Techi terry, so I know you got some

594
00:31:36,440 --> 00:31:37,560
Speaker 5: engineers up in this space.

595
00:31:38,120 --> 00:31:41,600
Speaker 3: So a trademark, essentially, it shows the world that the

596
00:31:41,640 --> 00:31:45,080
Speaker 3: business has a federally registered brand. It protects anything from

597
00:31:45,120 --> 00:31:49,280
Speaker 3: their business name, slogan, or logo. A copyright, on the

598
00:31:49,400 --> 00:31:52,040
Speaker 3: other hand, it shows the world that a business or

599
00:31:52,080 --> 00:31:55,120
Speaker 3: an individual made what's called an artistic or creative work

600
00:31:55,640 --> 00:31:59,920
Speaker 3: like a song, a book, of course, sometimes even a podcast,

601
00:32:00,400 --> 00:32:03,960
Speaker 3: that they have the exclusive right to reproduce. So copyright

602
00:32:04,160 --> 00:32:07,240
Speaker 3: literally means the right to copy, and it's come to

603
00:32:07,360 --> 00:32:09,960
Speaker 3: mean the body of exclusive rights granted by law to

604
00:32:10,040 --> 00:32:13,360
Speaker 3: copyright owners the protection of their work throughout the time

605
00:32:13,680 --> 00:32:18,000
Speaker 3: of protection. And patents those protect what's called new and

606
00:32:18,160 --> 00:32:22,760
Speaker 3: non obvious inventions and they give the owner exclusive use

607
00:32:22,880 --> 00:32:25,520
Speaker 3: of that invention throughout the time of protection. So let's

608
00:32:25,640 --> 00:32:29,480
Speaker 3: use an analogy to understand the difference between trademark, copyright

609
00:32:29,520 --> 00:32:33,959
Speaker 3: and patent. So Sony, Sony likes to sell TVs right

610
00:32:34,600 --> 00:32:37,880
Speaker 3: and to the extent that Sony is selling Sony TVs

611
00:32:37,920 --> 00:32:42,720
Speaker 3: in the marketplace, Sony serves as the trademark of Sony Corporation.

612
00:32:43,440 --> 00:32:46,880
Speaker 3: Because it is a name, it can be a logo,

613
00:32:47,560 --> 00:32:50,440
Speaker 3: sometimes even a color or sound that's used to distinguish

614
00:32:50,680 --> 00:32:53,760
Speaker 3: that Sony TV from other TVs in the marketplace. So

615
00:32:53,880 --> 00:32:55,600
Speaker 3: we know, by virtue of the Sony name being on

616
00:32:55,640 --> 00:33:00,000
Speaker 3: the Sony TV, it's not Toshiva, it's not RCA. Because

617
00:33:00,000 --> 00:33:04,520
Speaker 3: because of that, it may make our ability to shop easier,

618
00:33:04,920 --> 00:33:07,160
Speaker 3: because we know, just by virtue of looking at the brand,

619
00:33:07,560 --> 00:33:09,800
Speaker 3: we know that we're going towards a certain brand over

620
00:33:09,840 --> 00:33:13,800
Speaker 3: another without having to do any extraneous research because of

621
00:33:13,880 --> 00:33:17,680
Speaker 3: the brand's name, the brand's reputation. Now to the extent

622
00:33:17,760 --> 00:33:20,840
Speaker 3: that that Sony TV is playing commercials, or you're watching

623
00:33:20,920 --> 00:33:23,360
Speaker 3: Netflix off of that Sony TV. If you're anything like me,

624
00:33:23,400 --> 00:33:27,520
Speaker 3: I'm watching way too much Netflix, those artistic or creative

625
00:33:27,600 --> 00:33:31,320
Speaker 3: works fall within the realm of copyright because they are

626
00:33:31,760 --> 00:33:36,040
Speaker 3: artistic and creative contributions that the creators had the exclusive

627
00:33:36,120 --> 00:33:36,960
Speaker 3: right to reproduce.

628
00:33:37,720 --> 00:33:39,360
Speaker 5: Now to the extent that.

629
00:33:40,040 --> 00:33:43,280
Speaker 3: You have a button that controls the value, or button

630
00:33:43,360 --> 00:33:45,680
Speaker 3: that turns the TV on and off, or even the

631
00:33:45,760 --> 00:33:49,880
Speaker 3: invention that is a TV that's protected by patent because

632
00:33:50,000 --> 00:33:52,400
Speaker 3: at the time those parts were made, it was a

633
00:33:52,480 --> 00:33:55,800
Speaker 3: new and non obvious invention that gave the owner exclusive

634
00:33:55,920 --> 00:33:59,520
Speaker 3: use of the invention throughout the time of protection. Now,

635
00:34:00,000 --> 00:34:03,240
Speaker 3: patents and copyrights tend to be limited in time. There's

636
00:34:03,280 --> 00:34:05,320
Speaker 3: only a certain amount of time that one can own

637
00:34:05,360 --> 00:34:08,759
Speaker 3: a patent or copyright before it is essentially kind of

638
00:34:09,320 --> 00:34:13,080
Speaker 3: given or conveyed to the public at large. Trademarks, on

639
00:34:13,160 --> 00:34:16,239
Speaker 3: the other hand, I like to call them an entrepreneur's

640
00:34:16,280 --> 00:34:19,160
Speaker 3: best friend, just like diamonds are girl's best friend, because

641
00:34:19,200 --> 00:34:21,800
Speaker 3: they're the only form of intellectual property that can last

642
00:34:22,239 --> 00:34:25,640
Speaker 3: forever as long as you keep up the maintenance fees. Essentially,

643
00:34:25,680 --> 00:34:28,880
Speaker 3: they're the only form of IP that can be owned

644
00:34:28,920 --> 00:34:33,400
Speaker 3: by any one person or anyone estate forever.

645
00:34:33,960 --> 00:34:37,600
Speaker 5: So that means that you have essentially entire kind of.

646
00:34:37,600 --> 00:34:39,960
Speaker 3: I wouldn't call it dynasties because America doesn't have dynasties,

647
00:34:40,000 --> 00:34:44,440
Speaker 3: but entire families and generations owning brands that are passed

648
00:34:44,480 --> 00:34:48,160
Speaker 3: on from generation to generation to generation. So that's the

649
00:34:48,239 --> 00:34:51,800
Speaker 3: beauty of intellectual property. And hopefully that clarifies the differences

650
00:34:52,520 --> 00:34:53,040
Speaker 3: that does.

651
00:34:53,280 --> 00:34:55,600
Speaker 1: That was really helpful because then that have me thinking

652
00:34:55,719 --> 00:35:01,279
Speaker 1: about what you've been emphasizing about the importance of creating

653
00:35:01,520 --> 00:35:06,160
Speaker 1: generational wealth. Right, Yeah, think about as you were talking,

654
00:35:06,280 --> 00:35:07,520
Speaker 1: I kept thinking about.

655
00:35:07,400 --> 00:35:08,840
Speaker 5: Like the Disney Corporation.

656
00:35:09,560 --> 00:35:15,080
Speaker 1: Yeah, and how that's just billions upon billions of dollars

657
00:35:15,200 --> 00:35:17,400
Speaker 1: that have been through generations.

658
00:35:18,040 --> 00:35:21,680
Speaker 3: Yeah, and I think about Disney Plus, right, Like Disney

659
00:35:21,719 --> 00:35:26,000
Speaker 3: Plus virtually broke the Internet when they first came out.

660
00:35:26,440 --> 00:35:29,480
Speaker 5: But think about, like just what's in Disney Plus. You

661
00:35:29,640 --> 00:35:31,080
Speaker 5: have essentially an.

662
00:35:31,280 --> 00:35:35,520
Speaker 3: Entire repository of movies dating back to the nineteen fifties,

663
00:35:35,840 --> 00:35:40,200
Speaker 3: the nineteen sixties, the nineteen seventies, and they're being sold

664
00:35:40,320 --> 00:35:43,160
Speaker 3: today today.

665
00:35:43,080 --> 00:35:45,200
Speaker 5: To millions and millions of consumers.

666
00:35:45,480 --> 00:35:48,839
Speaker 3: And that's Disney's copyright because it's an artistic or creative work.

667
00:35:49,320 --> 00:35:53,120
Speaker 3: Their songs, their books, their movies, their corsets that are

668
00:35:53,160 --> 00:35:58,480
Speaker 3: being replicated because Disney has the exclusive right to copy it.

669
00:35:58,800 --> 00:36:02,720
Speaker 3: So that's the beauty of of owning your intellectual property,

670
00:36:02,880 --> 00:36:03,920
Speaker 3: really really owning it.

671
00:36:05,160 --> 00:36:09,360
Speaker 4: Okay, we see the beauty in it, right, But.

672
00:36:11,000 --> 00:36:16,960
Speaker 1: What advice would you give to the person who says, Rookie,

673
00:36:17,040 --> 00:36:20,000
Speaker 1: I'm on a tight budget. I hear you on creating

674
00:36:20,120 --> 00:36:26,560
Speaker 1: generational wealth, but my current pockets are saying no, my

675
00:36:26,719 --> 00:36:30,480
Speaker 1: current pockets. My bank account is not one that is

676
00:36:30,880 --> 00:36:36,279
Speaker 1: giving space for me to file this application, for me

677
00:36:36,560 --> 00:36:42,160
Speaker 1: to hire an attorney. How can I protect my brand

678
00:36:42,880 --> 00:36:46,600
Speaker 1: or my brand name if I'm on a tight budget.

679
00:36:47,280 --> 00:36:53,120
Speaker 4: Yeah, the poor man's trademark, right yeah, right, well, child,

680
00:36:54,640 --> 00:36:57,080
Speaker 4: And so there's no such thing as a poor man's trademark,

681
00:36:57,280 --> 00:36:59,960
Speaker 4: and there is no such thing as a poor man's copyright.

682
00:37:00,560 --> 00:37:04,320
Speaker 4: Simply mailing something to yourself is not the thing to

683
00:37:04,440 --> 00:37:06,360
Speaker 4: do to protect your intellectual property.

684
00:37:06,400 --> 00:37:09,880
Speaker 5: That is, that's not how it works. So let's just

685
00:37:10,000 --> 00:37:11,680
Speaker 5: dismiss that right off the bat.

686
00:37:12,200 --> 00:37:14,920
Speaker 3: But also, you know, Firm for the Culture, like we

687
00:37:15,400 --> 00:37:17,640
Speaker 3: align with the one to one model, which means that

688
00:37:17,760 --> 00:37:19,920
Speaker 3: for every paying client that we get, we actually give

689
00:37:19,960 --> 00:37:23,600
Speaker 3: free and low cost legal education to diverse entrepreneurs.

690
00:37:23,719 --> 00:37:26,800
Speaker 5: So we don't want you looking crazy out in these streets.

691
00:37:26,880 --> 00:37:28,880
Speaker 3: Like, we realize that not all of you are going

692
00:37:28,960 --> 00:37:30,920
Speaker 3: to come to a Firm for the Culture, or not

693
00:37:31,000 --> 00:37:32,400
Speaker 3: all of you are going to go to a trademark

694
00:37:32,440 --> 00:37:35,160
Speaker 3: attorney to get your trademarks done at the very least.

695
00:37:35,440 --> 00:37:37,920
Speaker 3: Follow us on Instagram Firm for the Culture, follow us,

696
00:37:38,239 --> 00:37:40,680
Speaker 3: go to our email list. We give out free trademark

697
00:37:40,760 --> 00:37:44,919
Speaker 3: tips and the Inspirationalward of Wisdom every single week without fail.

698
00:37:45,280 --> 00:37:48,920
Speaker 3: So definitely start to get that information, but really understand

699
00:37:48,960 --> 00:37:50,759
Speaker 3: that to the extent that you don't have the money,

700
00:37:51,000 --> 00:37:53,680
Speaker 3: then you'll have to allocate the time. You'll have to

701
00:37:53,719 --> 00:37:57,719
Speaker 3: allocate the time to either do some research or to

702
00:37:57,800 --> 00:38:00,120
Speaker 3: the extent that you want someone else to help you,

703
00:38:00,640 --> 00:38:04,000
Speaker 3: go to pro bono clinics. So there's a couple of

704
00:38:04,080 --> 00:38:07,480
Speaker 3: clinics in the United States by law schools that actually

705
00:38:07,520 --> 00:38:11,200
Speaker 3: help entrepreneurs trademark their brands and protect their intellectual property

706
00:38:11,239 --> 00:38:15,600
Speaker 3: in general, like in copyright and patent. Now those are great,

707
00:38:15,760 --> 00:38:18,960
Speaker 3: like I believe Duke Law School has a program that

708
00:38:19,200 --> 00:38:22,040
Speaker 3: does exactly that, but it can be a long waiting list.

709
00:38:22,360 --> 00:38:26,759
Speaker 3: And remember trademarks and intellectual property, it really you really

710
00:38:27,000 --> 00:38:30,040
Speaker 3: have to start protecting it very shortly after you put

711
00:38:30,080 --> 00:38:33,359
Speaker 3: it out into the marketplace. So while you may save

712
00:38:33,680 --> 00:38:37,000
Speaker 3: a lot of money protecting your brand through a pro

713
00:38:37,080 --> 00:38:40,440
Speaker 3: bono clinic, you may lose the right to protect your

714
00:38:40,480 --> 00:38:43,600
Speaker 3: brand at all if somebody else goes to the USPTO

715
00:38:43,719 --> 00:38:46,600
Speaker 3: before you and files the brand and files the trademark

716
00:38:46,640 --> 00:38:51,200
Speaker 3: before or starts utilizing the brand in the marketplace. So

717
00:38:51,440 --> 00:38:54,239
Speaker 3: you can either pay in time or money, but that

718
00:38:54,360 --> 00:38:56,960
Speaker 3: option is available to the extent that you're on a

719
00:38:57,000 --> 00:38:59,920
Speaker 3: tight budget and don't do the poor man's trademarkro cop break.

720
00:39:00,600 --> 00:39:01,840
Speaker 3: That's not a thing and we're not doing that in

721
00:39:01,880 --> 00:39:02,560
Speaker 3: twenty twenty one.

722
00:39:03,160 --> 00:39:05,640
Speaker 4: Okay, thank you for clarifying that, rookie, because I know

723
00:39:05,719 --> 00:39:07,040
Speaker 4: many of us have heard that. I know back in

724
00:39:07,080 --> 00:39:09,160
Speaker 4: the day, i'd emailed me some stuff, y'all. Okay, like

725
00:39:09,440 --> 00:39:11,920
Speaker 4: I don't protect myself, but no, we're not going at

726
00:39:12,640 --> 00:39:15,120
Speaker 4: this year. But how long does the process take, Like

727
00:39:15,160 --> 00:39:18,920
Speaker 4: when you think about, you know, starting the trademark process

728
00:39:19,000 --> 00:39:20,960
Speaker 4: with an attorney, like if we were to go if

729
00:39:21,000 --> 00:39:22,640
Speaker 4: they were to work with farm for the culture, what

730
00:39:22,760 --> 00:39:23,800
Speaker 4: is that typical process.

731
00:39:24,239 --> 00:39:26,560
Speaker 3: Yeah, so we do a lot of heavy lifting at

732
00:39:26,600 --> 00:39:28,920
Speaker 3: the front side because we want to make sure that

733
00:39:29,080 --> 00:39:31,000
Speaker 3: to the extent that the name needs to be changed,

734
00:39:31,040 --> 00:39:34,000
Speaker 3: we're doing it very very quickly. So within two months

735
00:39:34,040 --> 00:39:37,520
Speaker 3: after engaging us, we more likely than not have your

736
00:39:37,560 --> 00:39:40,239
Speaker 3: application on file because we want to make sure that

737
00:39:40,280 --> 00:39:43,000
Speaker 3: we're doing the search, we're doing the clearance, we're putting

738
00:39:43,000 --> 00:39:45,680
Speaker 3: together the materials, and we are following your application. Because

739
00:39:45,719 --> 00:39:48,880
Speaker 3: priority is the name of the game. In trademarks Now,

740
00:39:48,960 --> 00:39:51,560
Speaker 3: in terms of how long the entire process may take,

741
00:39:51,960 --> 00:39:54,400
Speaker 3: it may take anywhere from ten to eighteen months, and

742
00:39:54,480 --> 00:39:58,239
Speaker 3: it's actually getting longer, interestingly enough, because more trademarks are

743
00:39:58,239 --> 00:40:00,920
Speaker 3: being filed. I think in light of at nineteen, a

744
00:40:01,000 --> 00:40:03,160
Speaker 3: lot of businesses have been popping up, particularly in the

745
00:40:03,239 --> 00:40:06,640
Speaker 3: online space, and I've been grabbing a lot of internet space.

746
00:40:07,040 --> 00:40:10,480
Speaker 3: It was actually a Harvard Law Review article that I

747
00:40:10,600 --> 00:40:12,520
Speaker 3: read not too long ago that said, are we running

748
00:40:12,520 --> 00:40:15,239
Speaker 3: out of trademarks because so many people are going to

749
00:40:15,320 --> 00:40:19,480
Speaker 3: the USPTO with essentially the same types of names and

750
00:40:19,560 --> 00:40:23,080
Speaker 3: are being rejected because other people have already branded those names.

751
00:40:23,440 --> 00:40:26,759
Speaker 5: So these applications are taking a long time because a

752
00:40:26,800 --> 00:40:27,880
Speaker 5: lot more people.

753
00:40:27,760 --> 00:40:32,600
Speaker 3: Are getting woke and filing to protect their brands. But

754
00:40:32,760 --> 00:40:34,200
Speaker 3: if you do it right, and if you do it

755
00:40:34,280 --> 00:40:37,080
Speaker 3: with the qualified attorney at firm for the culture, our

756
00:40:37,200 --> 00:40:40,799
Speaker 3: average is actually way shorter than the national average. Our

757
00:40:40,840 --> 00:40:44,200
Speaker 3: average is about six to ten months, yeah, about six

758
00:40:44,280 --> 00:40:47,640
Speaker 3: to ten months, whereas on average it takes about ten

759
00:40:47,760 --> 00:40:51,560
Speaker 3: to eighteen months. So we typically get trademark registrations faster

760
00:40:51,960 --> 00:40:54,359
Speaker 3: because we do a lot of the heavy lifting at

761
00:40:54,440 --> 00:40:56,600
Speaker 3: the front end, so we make it easier for the

762
00:40:56,719 --> 00:40:59,360
Speaker 3: usbto to simply approve us and.

763
00:40:59,480 --> 00:41:01,440
Speaker 4: Is so helped, and we're going to change up the

764
00:41:01,680 --> 00:41:04,080
Speaker 4: energy of the interview. But there's one other question that

765
00:41:04,080 --> 00:41:05,640
Speaker 4: I'm like, we have to cover this. We can't have

766
00:41:05,719 --> 00:41:09,879
Speaker 4: this conversation without talking about how to protect yourself after

767
00:41:09,960 --> 00:41:11,560
Speaker 4: you apply, because I know you don't have to actually

768
00:41:11,640 --> 00:41:15,520
Speaker 4: wait until the trademark is registered. You can actually start

769
00:41:15,680 --> 00:41:17,520
Speaker 4: using it at a certain point. And can we talk

770
00:41:17,560 --> 00:41:19,600
Speaker 4: about the TM and the R because I know people

771
00:41:19,640 --> 00:41:21,040
Speaker 4: are going to have questions about that too.

772
00:41:21,480 --> 00:41:27,080
Speaker 3: Yes, yes, yes, yes, absolutely so. TM stands for trademark

773
00:41:27,160 --> 00:41:29,400
Speaker 3: and SM. Not a lot of people use SM, but

774
00:41:29,560 --> 00:41:33,080
Speaker 3: SM is also a part of the trifecta. SM stands

775
00:41:33,120 --> 00:41:36,560
Speaker 3: for service mark, and service mark is, as the names,

776
00:41:36,600 --> 00:41:39,319
Speaker 3: is a service that you put out into the space,

777
00:41:39,360 --> 00:41:42,560
Speaker 3: so it's not actually a physical good, so to extent

778
00:41:42,640 --> 00:41:45,320
Speaker 3: that you're doing a podcast that's actually service mark. But

779
00:41:46,160 --> 00:41:50,239
Speaker 3: in natural English parlance, people typically call brands that fall

780
00:41:50,320 --> 00:41:54,760
Speaker 3: under service marks and goods trademarks. So having the TM

781
00:41:55,200 --> 00:41:58,120
Speaker 3: typically in the upper right hand corner of your brand

782
00:41:58,560 --> 00:42:00,759
Speaker 3: shows the world that you are claim I mean these

783
00:42:01,640 --> 00:42:05,960
Speaker 3: this group of letters or this group of words as

784
00:42:06,080 --> 00:42:10,200
Speaker 3: the brand to distinguish your business name from other brands

785
00:42:10,280 --> 00:42:13,160
Speaker 3: in the marketplace, so it shows the world, hey, this

786
00:42:13,360 --> 00:42:15,680
Speaker 3: is mine, I'm taking steps to protect it.

787
00:42:15,840 --> 00:42:16,680
Speaker 5: Do not steal it.

788
00:42:17,080 --> 00:42:19,879
Speaker 3: And you can use that today even if you haven't

789
00:42:19,960 --> 00:42:24,040
Speaker 3: yet filed an application online or even if you haven't

790
00:42:24,120 --> 00:42:27,160
Speaker 3: yet filed an application with the USBTO on the other hand,

791
00:42:27,520 --> 00:42:30,560
Speaker 3: and are worth a circle around it stands for registered,

792
00:42:30,880 --> 00:42:33,120
Speaker 3: but you can't actually use that until your brand is

793
00:42:33,200 --> 00:42:36,799
Speaker 3: officially registered with the United States Patent and Trademark Office, and.

794
00:42:36,840 --> 00:42:40,439
Speaker 5: That happened about ten to eighteen months after you start

795
00:42:40,520 --> 00:42:41,520
Speaker 5: the filing process.

796
00:42:43,400 --> 00:42:46,160
Speaker 4: Amazing. Okay, thank you so much for clarifying. This has

797
00:42:46,239 --> 00:42:49,400
Speaker 4: been so so helpful and rockie. As you know, we

798
00:42:49,520 --> 00:42:54,200
Speaker 4: want to shift up the energy the interview and because

799
00:42:54,280 --> 00:42:58,239
Speaker 4: we recognize, appreciate, and celebrate the multifaceted woman, and we

800
00:42:58,360 --> 00:42:59,760
Speaker 4: believe that it's okay to be classy.

801
00:43:00,040 --> 00:43:00,960
Speaker 5: Yes I'm ratchet.

802
00:43:01,200 --> 00:43:03,320
Speaker 4: Okay, you can be ratchet class so you can be

803
00:43:03,400 --> 00:43:06,200
Speaker 4: elegant and still dance to strip club music. We want

804
00:43:06,239 --> 00:43:09,560
Speaker 4: to invite you to the oh U clasches segments. So

805
00:43:09,680 --> 00:43:11,240
Speaker 4: do you take on the challenge.

806
00:43:11,719 --> 00:43:14,000
Speaker 5: I'm here for some clatchy tree. I'm here for it.

807
00:43:14,520 --> 00:43:20,560
Speaker 1: All right, Well, we're just gonna jump right in twerk

808
00:43:21,000 --> 00:43:22,880
Speaker 1: or two steps, you.

809
00:43:23,000 --> 00:43:28,800
Speaker 3: Know, I thought about that. You know, it's crazy and

810
00:43:28,920 --> 00:43:32,280
Speaker 3: this is ratchet whatever. I talked to gospel music sometimes.

811
00:43:37,800 --> 00:43:39,880
Speaker 3: I mean, gospel music is starting to hit right now.

812
00:43:40,000 --> 00:43:44,879
Speaker 3: It's becoming a bop like so, I mean, you might

813
00:43:45,040 --> 00:43:46,239
Speaker 3: just you know, just throw it in the.

814
00:43:46,239 --> 00:43:49,160
Speaker 5: Circle a little bit for the Holy ghost work is

815
00:43:49,400 --> 00:43:53,120
Speaker 5: the Anointed movement of the Anointed movement.

816
00:43:53,960 --> 00:43:56,600
Speaker 4: I've definitely had to stop myself sometimes because I start

817
00:43:56,640 --> 00:43:58,759
Speaker 4: to get too into the gospel. I'm avoiding minute. We're

818
00:43:58,760 --> 00:44:00,759
Speaker 4: about to work right now. Hold on, have you seen

819
00:44:00,840 --> 00:44:03,440
Speaker 4: the Turk for Jesus video and song online?

820
00:44:03,719 --> 00:44:05,920
Speaker 3: I'm mad that I wasn't asked to participate in the

821
00:44:06,000 --> 00:44:08,080
Speaker 3: Turk for Jesus video.

822
00:44:09,200 --> 00:44:11,880
Speaker 4: You saw the R and B song. I'm just you know,

823
00:44:12,800 --> 00:44:15,160
Speaker 4: Jesus is still working on me. But in the interim,

824
00:44:16,440 --> 00:44:18,560
Speaker 4: no judgment. I will have to if you haven't seen it,

825
00:44:18,600 --> 00:44:19,360
Speaker 4: I will have to send it to you.

826
00:44:19,480 --> 00:44:19,640
Speaker 1: Lady.

827
00:44:19,680 --> 00:44:21,200
Speaker 4: We'll have to like post it on the page because

828
00:44:21,239 --> 00:44:25,279
Speaker 4: it's actually quite entertaining. But if we want to know

829
00:44:25,760 --> 00:44:29,160
Speaker 4: if you had a microphone that connected to the ears

830
00:44:29,239 --> 00:44:33,879
Speaker 4: of every single black creative and business owner in the world. Okay,

831
00:44:34,000 --> 00:44:36,440
Speaker 4: that's a lot of black people and you had a

832
00:44:36,560 --> 00:44:39,360
Speaker 4: chance to share one piece of advice with them, what

833
00:44:39,480 --> 00:44:40,279
Speaker 4: would that advice be.

834
00:44:41,719 --> 00:44:46,640
Speaker 3: Your contributions matter, Your contributions matter. I think for far

835
00:44:46,760 --> 00:44:50,680
Speaker 3: too long we've been told if our contributions to the

836
00:44:50,719 --> 00:44:55,400
Speaker 3: culture don't look like Facebook or Spotify or Instagram, it

837
00:44:55,480 --> 00:44:58,040
Speaker 3: doesn't matter, and therefore it's not valuable, and therefore it's

838
00:44:58,080 --> 00:45:01,080
Speaker 3: not profitable. But if you have a hashtag that goes

839
00:45:01,160 --> 00:45:03,600
Speaker 3: viral and you slap out on the shirt, that's a trademark.

840
00:45:04,120 --> 00:45:07,359
Speaker 3: If your all is a beautiful Afro Latina and makes

841
00:45:07,400 --> 00:45:12,440
Speaker 3: a bomb coquito during Christmas time and has a cookbook

842
00:45:12,480 --> 00:45:15,440
Speaker 3: with stories in it, that's copyright. And if you know

843
00:45:15,880 --> 00:45:19,520
Speaker 3: your family was making papoosas from time immemorial and you

844
00:45:19,800 --> 00:45:21,719
Speaker 3: and you got and you started to make an app

845
00:45:22,200 --> 00:45:25,399
Speaker 3: to deliver the foosas to other people, that's patent right.

846
00:45:25,880 --> 00:45:29,640
Speaker 5: So we get to have our contributions matter as well.

847
00:45:30,239 --> 00:45:33,800
Speaker 3: So your contributions matter, and you get to take steps

848
00:45:33,840 --> 00:45:36,520
Speaker 3: to protect it, because by virtue of protecting it, you

849
00:45:36,640 --> 00:45:37,800
Speaker 3: also protect the culture.

850
00:45:38,320 --> 00:45:41,160
Speaker 1: Oh child, yes, thank you. We're gonna have to have

851
00:45:41,200 --> 00:45:47,520
Speaker 1: a conversation offline about my grandmother's rumballs. Yes, okay, okay,

852
00:45:47,600 --> 00:45:50,200
Speaker 1: it sounds like something needs to be copyrighted. All right.

853
00:45:51,680 --> 00:45:56,720
Speaker 1: Next question, what song gets you to the dance floor

854
00:45:57,400 --> 00:45:59,239
Speaker 1: at the club or party.

855
00:45:59,600 --> 00:46:01,360
Speaker 5: You know to this day. I think it's still like

856
00:46:01,520 --> 00:46:04,239
Speaker 5: Bodak Yellow. I don't know what it is about that song.

857
00:46:04,440 --> 00:46:08,719
Speaker 3: It's just it just makes me so gangster sometimes, like

858
00:46:09,360 --> 00:46:12,520
Speaker 3: like oh my gosh, like you just can't go switch

859
00:46:12,560 --> 00:46:14,360
Speaker 3: with that with that song. You just gotta you just

860
00:46:14,400 --> 00:46:18,919
Speaker 3: gotta use, gotta like let it all out. So yes,

861
00:46:19,160 --> 00:46:21,880
Speaker 3: I have been known to dance in some red bottoms

862
00:46:21,960 --> 00:46:24,160
Speaker 3: with some Bodak Yellow playing.

863
00:46:24,040 --> 00:46:24,960
Speaker 5: On the speakers.

864
00:46:25,520 --> 00:46:30,400
Speaker 4: So yes, that's what we like to hear. Right all right, now, rookie,

865
00:46:31,080 --> 00:46:33,400
Speaker 4: what would your stripper name be?

866
00:46:34,200 --> 00:46:34,239
Speaker 1: You?

867
00:46:35,400 --> 00:46:38,640
Speaker 5: We have to know, I have to pay homage to trademark.

868
00:46:38,760 --> 00:46:41,120
Speaker 5: So you know that song? And can I curse on

869
00:46:41,200 --> 00:46:43,120
Speaker 5: this like a little bit? You know that song that

870
00:46:43,840 --> 00:46:44,600
Speaker 5: ass in a circle?

871
00:46:45,360 --> 00:46:45,600
Speaker 4: Yep?

872
00:46:45,960 --> 00:46:48,080
Speaker 5: So it's throw at R in a circle, like just

873
00:46:51,320 --> 00:46:51,880
Speaker 5: I love it.

874
00:46:52,120 --> 00:46:53,600
Speaker 1: I love what you do? You?

875
00:46:54,560 --> 00:46:58,840
Speaker 4: Yes, have you actually considered that? Because I feel like

876
00:46:58,920 --> 00:47:01,600
Speaker 4: this that game up very like this is something that

877
00:47:01,719 --> 00:47:03,920
Speaker 4: you've been thinking about something that has been on my

878
00:47:04,080 --> 00:47:08,680
Speaker 4: spirit for a long time, Like I need to I

879
00:47:08,800 --> 00:47:10,239
Speaker 4: probably need to do something with that.

880
00:47:10,560 --> 00:47:13,040
Speaker 5: But yes, so that are in a circle, like go

881
00:47:13,120 --> 00:47:18,719
Speaker 5: ahead and protect it real quick. So its bands, yeah, bands.

882
00:47:18,480 --> 00:47:21,320
Speaker 4: A little bit before we release this, I feel like

883
00:47:21,400 --> 00:47:24,000
Speaker 4: you have to like get that domain and trademark that

884
00:47:25,760 --> 00:47:26,880
Speaker 4: they are in the circle.

885
00:47:29,480 --> 00:47:30,880
Speaker 5: That's abe, It's about.

886
00:47:31,040 --> 00:47:34,520
Speaker 4: That's about Rookie. I cannot tell you how much we

887
00:47:34,719 --> 00:47:37,600
Speaker 4: appreciate you. You have just been such a gym for us.

888
00:47:37,760 --> 00:47:40,080
Speaker 4: We appreciate you, We appreciate what you do for the culture,

889
00:47:40,719 --> 00:47:43,600
Speaker 4: and just so honored that we cross paths and you've

890
00:47:43,600 --> 00:47:45,520
Speaker 4: been able to help us on our journey and just

891
00:47:45,600 --> 00:47:48,080
Speaker 4: do what you do. Like I'm just so speaking to

892
00:47:48,360 --> 00:47:52,040
Speaker 4: amazing smart, as thorough as black women.

893
00:47:52,080 --> 00:47:53,240
Speaker 5: It's just like a journey.

894
00:47:53,360 --> 00:47:55,239
Speaker 4: It's just like, oh my gosh, I'm fangirling.

895
00:47:55,320 --> 00:47:57,399
Speaker 5: I'm just like, oh my gosh, it's so cool.

896
00:47:57,680 --> 00:47:59,800
Speaker 4: We appreciate you, we really do. And we want to

897
00:48:00,280 --> 00:48:02,839
Speaker 4: hell our listeners where they can connect with you if

898
00:48:02,880 --> 00:48:04,719
Speaker 4: they want to learn more about your services or just

899
00:48:04,800 --> 00:48:07,680
Speaker 4: get that inspirational content that you post on your social

900
00:48:07,719 --> 00:48:10,240
Speaker 4: media page. So let them know where they can connect

901
00:48:10,280 --> 00:48:10,440
Speaker 4: with you.

902
00:48:10,960 --> 00:48:12,080
Speaker 5: Sure, Sure, First of.

903
00:48:12,080 --> 00:48:15,000
Speaker 3: All, like working with you, Dominique and Terry has been

904
00:48:15,080 --> 00:48:17,439
Speaker 3: like an amazing dream, and you remind me of why

905
00:48:17,520 --> 00:48:20,399
Speaker 3: I didn't quit, Like why I didn't quit. I think,

906
00:48:20,600 --> 00:48:25,200
Speaker 3: you know, intellectual property attorneys, Black intellectual property attorneys make

907
00:48:25,280 --> 00:48:27,840
Speaker 3: up less than two percent of IP attorneys in general,

908
00:48:27,880 --> 00:48:29,360
Speaker 3: and then when you put women on top of that,

909
00:48:29,520 --> 00:48:30,440
Speaker 3: that's even less.

910
00:48:31,160 --> 00:48:33,680
Speaker 5: So there were so many times that I just wanted

911
00:48:33,719 --> 00:48:36,760
Speaker 5: to quit. It was lonely, it was hard.

912
00:48:37,440 --> 00:48:42,040
Speaker 3: But being able to help you protect this amazing, amazing

913
00:48:42,160 --> 00:48:45,239
Speaker 3: impact that you're making really just tells me that this

914
00:48:45,560 --> 00:48:46,200
Speaker 3: was my purpose.

915
00:48:46,280 --> 00:48:48,000
Speaker 5: This is my purpose, and I actually keep on going.

916
00:48:48,080 --> 00:48:50,000
Speaker 5: So thank you, y'all. I appreciate y'all.

917
00:48:50,480 --> 00:48:52,960
Speaker 3: So with that, like I said, we don't want you

918
00:48:53,040 --> 00:48:54,879
Speaker 3: looking crazy out in the streets to accept that you're

919
00:48:54,880 --> 00:48:57,120
Speaker 3: going to follow your trademark. So first of all, get

920
00:48:57,160 --> 00:49:00,400
Speaker 3: a free trademark guy by texting culture cul t u

921
00:49:00,640 --> 00:49:04,080
Speaker 3: r too three three seven seven seven again, that's Culture

922
00:49:04,160 --> 00:49:06,279
Speaker 3: to three three seven seven seven and get a free

923
00:49:06,360 --> 00:49:08,880
Speaker 3: trademark guide. And also you'll be able to join our

924
00:49:08,920 --> 00:49:13,000
Speaker 3: community for free trademark tips and the inspirational word of

925
00:49:13,040 --> 00:49:16,239
Speaker 3: wisdom every week, and then follow us on Instagram. We're

926
00:49:16,320 --> 00:49:20,799
Speaker 3: always sharing just stuff in pop culture, stuff in these

927
00:49:20,880 --> 00:49:23,680
Speaker 3: internet streets. We're going to be talking about where the

928
00:49:23,719 --> 00:49:26,239
Speaker 3: money resides really soon. We talked we're going to talk

929
00:49:26,239 --> 00:49:30,000
Speaker 3: about Nipsey Hustle really really soon, and what the marathon continues.

930
00:49:30,040 --> 00:49:33,600
Speaker 3: Trademark Saga Tobacco is who is about and stuff? So

931
00:49:33,880 --> 00:49:36,840
Speaker 3: follow us on Instagram to get the news and to

932
00:49:36,920 --> 00:49:40,800
Speaker 3: get the t regarding trademarks, and then also connect with

933
00:49:40,920 --> 00:49:43,880
Speaker 3: us on LinkedIn. We also got our We're clatches, so

934
00:49:43,960 --> 00:49:47,120
Speaker 3: we also got our classy side too, So definitely follow

935
00:49:47,239 --> 00:49:50,120
Speaker 3: us on LinkedIn and connect with us there as well.

936
00:49:50,680 --> 00:49:53,120
Speaker 3: And then you know, on all social media Facebook, Twitter,

937
00:49:53,600 --> 00:49:56,680
Speaker 3: Clubhouse we got you know, we do some talks on

938
00:49:56,760 --> 00:49:59,799
Speaker 3: Clubhouse as well, so you'll find us.

939
00:50:00,280 --> 00:50:05,279
Speaker 4: Just follow us everywhere. Yay, thank you so much, you

940
00:50:06,200 --> 00:50:07,759
Speaker 4: of course you.

941
00:50:08,760 --> 00:50:12,080
Speaker 1: Hey lady, it's doctor Dom here from the Cultivating her

942
00:50:12,160 --> 00:50:15,839
Speaker 1: Space podcast. Do you have a burning question you're dying

943
00:50:15,920 --> 00:50:19,560
Speaker 1: to get feedback on? Do you want an unbiased perspective

944
00:50:19,800 --> 00:50:24,839
Speaker 1: on a situation you're facing? If so, visit cultivatingheirspace dot

945
00:50:24,960 --> 00:50:29,680
Speaker 1: com and click ask doctor Dom under the start here option.

946
00:50:30,320 --> 00:50:33,600
Speaker 1: Every Tuesday, I'll choose a few questions and answer them

947
00:50:33,880 --> 00:50:40,400
Speaker 1: at random. Thanks for joining us today. Please note that

948
00:50:40,560 --> 00:50:46,440
Speaker 1: our show may contain conversations about self help, advice, self empowerment,

949
00:50:46,960 --> 00:50:50,160
Speaker 1: and mental health, but is by no means meant to

950
00:50:50,200 --> 00:50:54,120
Speaker 1: be a substitute for an ongoing formal relationship with a

951
00:50:54,239 --> 00:50:57,920
Speaker 1: trained mental health provider. If you are someone you know

952
00:50:58,640 --> 00:51:01,560
Speaker 1: is in need of mental health care, please visit a

953
00:51:01,640 --> 00:51:07,000
Speaker 1: Therapy for Black Girls directory Psychology today or contact your

954
00:51:07,080 --> 00:51:08,000
Speaker 1: insurance provider.

955
00:51:08,880 --> 00:51:10,560
Speaker 4: If you liked what you heard and want to keep

956
00:51:10,600 --> 00:51:15,120
Speaker 4: the conversation going, visit our website cultivatingherspace dot com, and

957
00:51:15,320 --> 00:51:17,760
Speaker 4: be sure to click the Patreon tab to get access

958
00:51:17,800 --> 00:51:22,640
Speaker 4: to video content, bonuses, and our weekly after show and

959
00:51:22,760 --> 00:51:27,120
Speaker 4: before we meet again, repeat after me, I'm aligned with

960
00:51:27,280 --> 00:51:28,600
Speaker 4: my inevitable outcome.

961
00:51:29,640 --> 00:51:31,080
Speaker 1: We'll see you next week, lady