WEBVTT - Kendirck Lamar Interview 0:00:01.400 --> 0:00:08.440 Real key for real celebrity joined the Breakfast Morning everybody 0:00:08.560 --> 0:00:11.200 is DJ envi Angela, Ye, Charl, I mean the guy. 0:00:11.240 --> 0:00:14.560 We are the Breakfast Club special guests and friends to 0:00:14.600 --> 0:00:16.280 the room lead at the New School. When it come 0:00:16.320 --> 0:00:21.280 to these rappers out here, what's up? Listen? First of all, 0:00:21.280 --> 0:00:23.079 salute to you for giving props to one of my 0:00:23.079 --> 0:00:25.000 favorite the seeds of all time, Killer Mike on the 0:00:25.040 --> 0:00:27.800 Hood Politics Record All the time. Man, that never happens 0:00:27.840 --> 0:00:30.440 for artists like you give props to guys like Mike. 0:00:30.560 --> 0:00:32.519 You've been doing it for a long time, way before me. 0:00:32.840 --> 0:00:35.239 You know what I'm saying, So it's only right he's 0:00:35.240 --> 0:00:37.600 gonna continue to do it too. Do you actually listen 0:00:37.600 --> 0:00:42.919 to Mike like you listen to Running Jews, Running Jews Joints? Crazy, um, Atlanta, Man? 0:00:44.159 --> 0:00:46.000 What happened with your album? Album? Was supposed to come 0:00:46.040 --> 0:00:47.720 out that one weekend? Then it just dropped on a 0:00:47.800 --> 0:00:49.839 Sunday and then it was only the clean version, and 0:00:49.880 --> 0:00:56.960 the clean version was taking off everybody. What happened? They dropped? 0:00:57.000 --> 0:01:01.560 They dropped them the clean version. And the crazy part 0:01:01.600 --> 0:01:04.480 about it is we knew that the iTunes leak was 0:01:04.480 --> 0:01:06.679 gonna be down for a minute when once they did 0:01:06.720 --> 0:01:10.120 that because it's a certain system that they put in 0:01:10.240 --> 0:01:13.160 at the labels to either put it on iTunes put 0:01:13.200 --> 0:01:16.000 it up, so the date was actually confused and locked 0:01:16.040 --> 0:01:18.000 it in and locked it off, so the fans was tripping. 0:01:18.040 --> 0:01:20.240 So I'm sure he's seen that on his Twitter and 0:01:20.319 --> 0:01:23.360 went crazy. How much time did y'all spend on the 0:01:23.400 --> 0:01:25.040 marketing campaign, like, Yo, how are you gonna roll the 0:01:25.080 --> 0:01:28.040 album out? Because you can't do a traditional release no more? Yeah, definitely. 0:01:28.760 --> 0:01:31.840 We We always sit as as an entity as far 0:01:31.880 --> 0:01:36.520 as TD and make our own rules first. And that's 0:01:36.520 --> 0:01:38.920 been day one. That's been since iTunes, that's been since 0:01:38.959 --> 0:01:42.400 our mixtapes. So even though everybody's doing it traditionally now, 0:01:43.400 --> 0:01:45.640 we always had that knack to, you know, put it 0:01:45.680 --> 0:01:48.440 out the way you want to. And our thing is 0:01:48.360 --> 0:01:50.760 is is the people gona likeack in regardless they gonna 0:01:50.760 --> 0:01:52.720 like it or they're not. So you could put it out, 0:01:52.760 --> 0:01:54.360 you could put up people on stage, you could do 0:01:54.360 --> 0:01:56.400 the war shows, you can do radio, but if they 0:01:56.440 --> 0:01:58.320 don't rock with the music, they're not going to get 0:01:58.360 --> 0:02:01.720 it or don't. The first thing that we heard from 0:02:01.760 --> 0:02:04.760 from this project, little it wasn't your normal Kendrick Lamar 0:02:04.840 --> 0:02:06.480 per se type of record. Yeah, yeah, So what was 0:02:06.480 --> 0:02:08.600 the inspiration of our why you decided to let that 0:02:08.639 --> 0:02:11.320 one go first? Yeah, the inspiration behind it was really 0:02:11.480 --> 0:02:13.840 um talking to some of the older cats in the 0:02:13.880 --> 0:02:20.760 neighborhood and really doing somebody of the norm uh speaking 0:02:20.880 --> 0:02:24.600 speaking uh, some type of positivity back in the city 0:02:25.000 --> 0:02:27.560 rather than doing you know what we used to doing period. 0:02:27.600 --> 0:02:30.120 You know, from the initial content of the record, I 0:02:30.160 --> 0:02:32.440 always said, it's for some of my homeboys back in 0:02:32.560 --> 0:02:35.640 on the yard and also the community period. And it 0:02:35.720 --> 0:02:38.320 was it was it was therapeutic for myself, you know, 0:02:38.360 --> 0:02:40.640 because sometimes wake up and we may not feel the 0:02:40.639 --> 0:02:43.359 same wi we feel yesterday. So that was that was 0:02:43.400 --> 0:02:45.400 the initial wind state. And it did just that. You 0:02:45.480 --> 0:02:48.400 won two Grammys, which yall didn't show up, y'all. Purpose 0:02:49.680 --> 0:02:51.919 I had to work. I had to finish that album. 0:02:52.400 --> 0:02:55.000 I was locked in. I couldn't lose focus. I couldn't 0:02:55.040 --> 0:02:57.520 go on tour, I couldn't do no awards. I was 0:02:57.520 --> 0:03:01.840 on a deadline. Expect to win last year. You was 0:03:01.880 --> 0:03:04.280 expected to win. Now I don't. I don't expect nothing. 0:03:04.800 --> 0:03:07.040 I don't expect nothing nothing. I just put the music 0:03:07.080 --> 0:03:08.760 out now I read that you started working on this 0:03:08.800 --> 0:03:11.880 album right when you were finishing Mad City. Yeah, and 0:03:11.960 --> 0:03:14.760 so it took you like two years. Two years to 0:03:14.800 --> 0:03:19.480 do it. Yeah, Okay, how many songs did you actually do? Um? 0:03:19.520 --> 0:03:22.880 I probably did about thirty to forty songs that we 0:03:22.919 --> 0:03:25.480 actually fought over in the studio because a lot of 0:03:25.520 --> 0:03:28.200 the records was was my favorite records. You know, sometimes 0:03:28.240 --> 0:03:30.440 it'd be like that, you may do something crazy and 0:03:30.720 --> 0:03:32.520 it just don't end up because it might not be 0:03:32.560 --> 0:03:35.040 as cohesive as you thought. So what happens with those 0:03:35.600 --> 0:03:38.840 they'd be for my my ear my iPhone. That's been 0:03:39.040 --> 0:03:41.960 a lot of mixed reviews behind the album. Some people 0:03:42.040 --> 0:03:44.960 feel like you're being too preachy preachy. How do you 0:03:45.000 --> 0:03:47.520 feel about the reception of the album. I feel great 0:03:47.560 --> 0:03:50.800 about the reception of the album. I ain't catch the 0:03:50.840 --> 0:03:55.320 preachy thing because majority of the albums me me talking 0:03:55.320 --> 0:03:58.200 about my faults, especially on records like you Ain't Got 0:03:58.240 --> 0:04:01.000 a lot of Kicking, Black of the Bury. All these 0:04:01.000 --> 0:04:04.240 are therapeutic songs for me. I feel like sometimes when 0:04:04.280 --> 0:04:07.080 somebody's doing really well, because Ken Jake, you have a 0:04:07.200 --> 0:04:08.920 lot on you, like people look at you, it's like 0:04:08.960 --> 0:04:12.000 Ken Jake is the greatest. Yeah, and sometimes people want 0:04:12.040 --> 0:04:14.200 to come in and be really critical and find some 0:04:14.240 --> 0:04:17.080 type of fun. Yeah, all the time. But we're all human, 0:04:17.160 --> 0:04:20.920 So you're gonna find a fault anyway that somehow. I don't. 0:04:20.960 --> 0:04:22.760 I don't, I don't run from I'm not scared of 0:04:22.839 --> 0:04:25.960 I can't live in fear that. You know, everybody had 0:04:26.000 --> 0:04:28.480 their opinions or whatnot. I didn't know you were suffering 0:04:28.520 --> 0:04:31.680 from depression the way you said you was on the album. Yeah, 0:04:31.760 --> 0:04:35.719 the industry called not the industry just to change. You know, 0:04:35.760 --> 0:04:39.160 it's a drastic change when you you you're around so 0:04:39.160 --> 0:04:42.320 many different faces, faces that you don't quite understand and 0:04:43.240 --> 0:04:46.240 mean different people and things are going on back home 0:04:47.120 --> 0:04:49.080 that's out of your control to handle, you know what 0:04:49.160 --> 0:04:51.200 I'm saying. People would think that would take you away. 0:04:51.240 --> 0:04:53.440 You know, the money that the lifestyle, you're able to 0:04:53.440 --> 0:04:55.039 take a lot of those people that would usually be 0:04:55.120 --> 0:04:57.160 from the hood, that you get another chance, taking the 0:04:57.200 --> 0:04:59.320 places that they would never see. Yeah, you can, but 0:04:59.440 --> 0:05:01.320 you can't take everywhere. It's still stuff. They're gone. I 0:05:01.400 --> 0:05:04.159 still got family and comfty. You know, I can't. I 0:05:04.200 --> 0:05:06.160 can't put a million dollars in they pocket and say 0:05:06.640 --> 0:05:08.760 you don't have feel what I'm saying, all I can 0:05:08.800 --> 0:05:13.680 do is put them in positions where they can find 0:05:13.720 --> 0:05:18.560 for themselves. But sometimes the lifestyle that they end they 0:05:18.720 --> 0:05:20.440 might not know how to handle it. They might not 0:05:20.440 --> 0:05:24.880 know how to handle some type of working world where 0:05:24.920 --> 0:05:26.720 they never been in. All they know, it's the streets. 0:05:26.880 --> 0:05:30.200 We talked the other day about responsibility and how responsible 0:05:30.240 --> 0:05:33.240 are artists to the community, like as far as being leaders, 0:05:33.640 --> 0:05:35.680 as far as speaking out against social issues, and this 0:05:35.720 --> 0:05:38.120 is something that you've always done in your music. Do 0:05:38.120 --> 0:05:42.360 you think that more artists should be responsible? Uh? Do 0:05:42.400 --> 0:05:45.040 I think more artists should. We have a hand for 0:05:45.320 --> 0:05:48.360 right now. But I think every artist should always be 0:05:48.360 --> 0:05:55.839 responsible for how how they go about marketing or putting 0:05:55.839 --> 0:05:59.480 their music or how they you know, put their words together. 0:06:00.000 --> 0:06:03.240 Because this is something I didn't understand until I went 0:06:03.279 --> 0:06:05.920 out on these roads and talk to these kids. They 0:06:05.960 --> 0:06:09.320 take my music very seriously. So with that being said, 0:06:09.320 --> 0:06:11.600 I know they take the next artist music very seriously. 0:06:11.960 --> 0:06:21.839 So by this industry now, I real talk because the 0:06:21.920 --> 0:06:24.200 real life that the artists went through for for kids 0:06:24.240 --> 0:06:26.239 in this new generation, it might just be a trend 0:06:26.279 --> 0:06:28.960 for them until they go out there and get themselves killed. 0:06:29.200 --> 0:06:32.040 You feel I'm saying, so how I put my words 0:06:32.080 --> 0:06:35.719 together me for me personally, It's a strategic way, you know, 0:06:35.760 --> 0:06:39.240 I'm not just glowing find the streets of whatnot. You know, 0:06:40.600 --> 0:06:42.520 it's a reality check, but it's for the better at 0:06:42.520 --> 0:06:44.840 the end of the day. That's why I respected I 0:06:45.080 --> 0:06:46.880 so much because it was an uplifting song for a 0:06:46.920 --> 0:06:49.080 lot of kids that usually, especially during this time, we 0:06:49.120 --> 0:06:51.240 don't see that, you know, and it was it was 0:06:51.279 --> 0:06:54.039 mean and Charlemagne were talking it. It felt positive, but 0:06:54.040 --> 0:06:56.159 it felt outcasts in a way that it was different 0:06:56.160 --> 0:06:57.760 where kids can see that you ain't just got to 0:06:57.800 --> 0:07:01.800 sell drugs and shooting. It was. It was a positive joy. Yeah, definitely. 0:07:01.800 --> 0:07:03.279 It takes a lot of gus to put a record 0:07:03.320 --> 0:07:05.560 like that on your second album too. What was the 0:07:05.600 --> 0:07:08.560 labels thing when you came with that type of it 0:07:08.640 --> 0:07:10.840 first single? Yeah, yeah, I mean that was behind it 0:07:10.880 --> 0:07:13.600 because they know that we came in as business as 0:07:13.640 --> 0:07:17.320 TDE top Dog Entertainment doing what we want to do. 0:07:17.720 --> 0:07:21.200 You know, we were selling records, were selling mixtapes and 0:07:21.680 --> 0:07:23.680 the foundation that we have with the kids is strong, 0:07:23.720 --> 0:07:27.480 is stronger than any type of number of marketing service 0:07:27.520 --> 0:07:30.720 that the label can do. So that was behind it, 0:07:30.720 --> 0:07:33.200 and I appreciate them for that. They never ever came 0:07:33.240 --> 0:07:37.400 in trying to strategically move my creativity around. And I 0:07:37.440 --> 0:07:39.640 respect that because on your second now I'm everybody's looking. 0:07:39.680 --> 0:07:42.760 I mean, I know what the kids, won't you feel me? 0:07:42.800 --> 0:07:46.480 I'm fairly young myself. You feel saying I got little brothers. 0:07:46.560 --> 0:07:49.200 I know what they listened to all day. So it 0:07:49.280 --> 0:07:53.880 takes a strong following and a strong support system, not 0:07:53.920 --> 0:07:56.440 only from in my camp, but the folks around me 0:07:56.480 --> 0:07:58.400 to say, okay, continue to do what you do. What 0:07:58.480 --> 0:08:01.200 was that dance in the video? What was that called? 0:08:03.920 --> 0:08:05.640 That's that's la a coaching man? We go, we go, 0:08:05.680 --> 0:08:08.720 We're gonn continue to push that on the Where the 0:08:08.720 --> 0:08:11.160 hell did the Tupac audio come from? From Mortal Man? 0:08:11.160 --> 0:08:13.600 Because I thought I had heard every Tupac in Yeah, 0:08:13.680 --> 0:08:16.200 I ain't not heard those vocals before trip. I got that. 0:08:16.840 --> 0:08:19.280 I got that uh when I was in Germany from 0:08:19.280 --> 0:08:22.640 this Caddy said, I got this unreleased UH Park interview 0:08:22.960 --> 0:08:25.480 and he handed off to me. So what made you listen? 0:08:25.480 --> 0:08:32.880 Because I'm sure everybody close Yeah, real tug. I did 0:08:32.960 --> 0:08:34.760 my research. I had to see it. Is this official? 0:08:34.920 --> 0:08:37.520 You know? First off? So I went through it, played 0:08:37.520 --> 0:08:41.080 it back and oh yeah, you gotta get everything clear. 0:08:41.480 --> 0:08:43.520 Yeah yeah, But when you heard it you felt like 0:08:43.520 --> 0:08:46.240 he was talking to you or have the questions in 0:08:46.240 --> 0:08:49.040 your mind or yeah, because the trip is Park was 0:08:49.040 --> 0:08:51.720 a prophet to me, and everything he's talking about it's 0:08:51.720 --> 0:08:55.200 actually going on today. You've gone saying and and and 0:08:56.000 --> 0:08:58.320 that right there just sparked idea immediately for what I 0:08:58.320 --> 0:09:00.600 was talking about in my record. So when you met 0:09:00.600 --> 0:09:07.880 Park in Cuba, this, yeah, the old Germany thing. I 0:09:07.920 --> 0:09:11.560 got vocals in Germany. What the hellth is money in Germany? Now? 0:09:11.720 --> 0:09:13.280 But it was, it was, It was a blessing. And 0:09:13.320 --> 0:09:17.079 I came about it. And I really appreciate his mother too, 0:09:17.240 --> 0:09:20.720 you know, for for um giving me, giving me an 0:09:20.720 --> 0:09:23.320 opportunity to use the vocals because you know, people hold 0:09:23.320 --> 0:09:26.520 them things dear. And if she would have stood down 0:09:26.559 --> 0:09:28.560 and said no, I would have respect that too. It 0:09:28.720 --> 0:09:30.800 out of respect that I have for her and her 0:09:30.840 --> 0:09:33.160 son's legacy because the things that he know, it comes 0:09:33.160 --> 0:09:35.400 from her. You feel what I'm saying, So either way 0:09:35.400 --> 0:09:37.440 it would have win. Iour show respect period. Do you 0:09:37.440 --> 0:09:39.959 read a lot? I always wondering I'm like, because you 0:09:39.960 --> 0:09:42.200 seemed like you got you're so full of knowledge and wisdom, Like, 0:09:42.600 --> 0:09:46.320 where does it come from? I mean my encounter with people. 0:09:46.320 --> 0:09:48.120 I'm not scared to talk to people. I'm not scared 0:09:48.160 --> 0:09:51.320 to to interact, whether it's a five year old kid 0:09:51.440 --> 0:09:53.920 or or eighty year old man. You know what I'm saying. 0:09:54.240 --> 0:09:57.000 Of course I read, but I put it to you 0:09:57.040 --> 0:10:00.240 like this. I'd rather be interacting with a person, you know, 0:10:00.480 --> 0:10:05.520 rather than gathering up information, you know, from somewhere else, 0:10:05.840 --> 0:10:08.440 speaking to a person with wisdom that've been here before me, 0:10:09.320 --> 0:10:12.920 somewhat life experience. It's always um. Now, what about La. 0:10:13.040 --> 0:10:15.360 You had seemed like you were disappointed with the album 0:10:15.480 --> 0:10:18.400 sales in La alone. You feel like they're not supporting 0:10:18.400 --> 0:10:20.080 you like they should. I think that was top Dog. 0:10:21.480 --> 0:10:24.520 You don't music to care about. You do the music, 0:10:24.559 --> 0:10:27.240 and you let them hand. I can't see you in 0:10:27.280 --> 0:10:31.520 the studio like y'all. They're only about now. Top absolutely 0:10:31.559 --> 0:10:34.280 got out ready to go shoot up record stores. Yeah 0:10:34.320 --> 0:10:37.000 he gotta do that. He I mean, he's the businessman. 0:10:37.280 --> 0:10:39.760 Got to calm tap Dog down sometimes all the time. Man, 0:10:41.160 --> 0:10:45.640 you know, but he he he knows the music and 0:10:45.679 --> 0:10:47.720 he knows the quality of the music, so he looked 0:10:47.760 --> 0:10:50.480 at it not from only a businessman standpoint. He knows 0:10:50.559 --> 0:10:53.120 the magnitude of the record. You know what I'm saying. 0:10:53.160 --> 0:10:54.839 He's close to it, just like I'm close to it. 0:10:55.040 --> 0:10:58.719 So if he gets angry about something, I can't say, 0:10:59.360 --> 0:11:01.559 you shouldn't be angry because he has a right to it. 0:11:01.640 --> 0:11:04.400 We were just we starved together man in the studio. 0:11:04.880 --> 0:11:06.680 You know, did you ever envision all of this happening 0:11:06.720 --> 0:11:09.000 when you first signed early on and you know it 0:11:09.040 --> 0:11:10.640 took some time to get the ball running. Did you 0:11:10.640 --> 0:11:12.280 ever think that things would be this big and you 0:11:12.280 --> 0:11:14.719 would be considered like one of the biggest hip hop 0:11:14.800 --> 0:11:18.199 artists today, to be hundred cent real, which you I didn't, 0:11:18.240 --> 0:11:22.280 but Top Dog did. That's real talk. And you can 0:11:22.320 --> 0:11:25.640 ask anybody that's been around us, or if you whoever 0:11:25.720 --> 0:11:29.240 know him a long time. He always said, Kay dives 0:11:29.240 --> 0:11:32.120 gonna gonna do something in this game. Way be five 0:11:32.200 --> 0:11:33.520 and believe it. You know I was in the studio 0:11:33.640 --> 0:11:35.520 just playing around. You know, he grabbed me and Jay 0:11:35.559 --> 0:11:38.560 Rock off the streets Compton and watch say getting the studio, 0:11:38.760 --> 0:11:41.920 do something better with your life, and we're here doing it. 0:11:42.000 --> 0:11:44.760 Now Jay Rock is doing this thing. He's at an 0:11:44.760 --> 0:11:47.440 all time level where he's ready to blow and break out. 0:11:47.600 --> 0:11:51.240 And the same thing with him, he gave me my shot. 0:11:51.320 --> 0:11:54.400 Jay Rock gave me my shot by jumping out into 0:11:54.480 --> 0:11:57.040 the wolves of the industry and the politics. I didn't 0:11:57.040 --> 0:11:58.839 have to go through that. I felt mad. I always 0:11:58.840 --> 0:12:01.000 felt like Jay Rock had a great um debut album, 0:12:01.040 --> 0:12:03.480 but he was like the guinea pig. Yeah. Man, it 0:12:03.520 --> 0:12:05.320 was so much. We had to learn, so much he 0:12:05.360 --> 0:12:07.320 had to learn, you know. So by the time we 0:12:07.360 --> 0:12:10.320 went through a lot of mistakes, I was ready, you know, 0:12:10.400 --> 0:12:12.600 and Rock was in my corner giving me game, like 0:12:13.679 --> 0:12:15.280 do this like that, because when you do that, you 0:12:15.360 --> 0:12:17.640 do when when when you go on this meeting like that, 0:12:17.640 --> 0:12:19.360 they gonna say this, and you got to stand up 0:12:19.400 --> 0:12:21.839 for yourself. And that's the gaming game is true. J 0:12:22.000 --> 0:12:24.440 Cole was trying to sign you at one point. He 0:12:24.559 --> 0:12:28.640 never told me that. He never told me I wanted 0:12:28.679 --> 0:12:31.040 to sign Ken, Yeah, because I think by the time 0:12:31.080 --> 0:12:34.120 I met him, he wanted to get this is his 0:12:34.240 --> 0:12:36.440 label off off the ground and he was already signed 0:12:36.720 --> 0:12:40.000 and doing this thing. I was still independent. But that 0:12:40.000 --> 0:12:43.680 that's that's that's a good good Eye for Talent album together. 0:12:43.800 --> 0:12:46.800 That's also a thing that everybody's talking about all the time. 0:12:47.880 --> 0:12:50.120 It's always just the schedule issue, you know, once we 0:12:50.160 --> 0:12:52.120 get around that, that's that's my boy, though I talked 0:12:52.120 --> 0:12:54.640 to him on a regular You got them extra songs already, 0:12:54.800 --> 0:12:58.000 you know you do. Y'all got music recorded? Yeah, we 0:12:58.080 --> 0:13:02.200 do together exactly, but also going back in and continue 0:13:02.240 --> 0:13:04.400 to work because new songs are so old. We're both 0:13:04.440 --> 0:13:07.640 grown this artist. Now. When you dropped the influmous control verse, 0:13:07.640 --> 0:13:10.160 it seems like you were ready to compete and eat 0:13:10.200 --> 0:13:12.959 all competition. But the piple Butterfly, it seems like you 0:13:12.960 --> 0:13:15.200 don't even care what everybody else is doing. Yeah, I mean, 0:13:15.520 --> 0:13:17.600 you know what the thing about control is, I think 0:13:17.640 --> 0:13:21.640 people forgot just off the music that I put out 0:13:21.679 --> 0:13:26.920 that I'm actually from the West Coast and the aggression 0:13:26.960 --> 0:13:29.240 that we have in our music. I can't run from that, 0:13:29.280 --> 0:13:32.440 you know, whether it'd be a control verse, whether it 0:13:32.440 --> 0:13:34.880 be black or a berry, that's that's all. I'm influenced by. Q. 0:13:35.400 --> 0:13:39.360 I'm influenced by by Dre so sugar free on your 0:13:39.760 --> 0:13:43.160 sugar free Yeah, yeah, respector ship definitely sugar Freeze in 0:13:43.240 --> 0:13:48.240 my music. Keim Kunter one of the interludes. So I 0:13:48.320 --> 0:13:50.360 think what happened was people forgot that. So when you 0:13:50.440 --> 0:13:53.640 hear something like control come from Kenji glamars as a 0:13:53.720 --> 0:13:55.640 reminder that you know, I grew up off against the 0:13:55.679 --> 0:13:57.719 rap and that aggression are always being me. Were you 0:13:57.840 --> 0:14:01.600 surprised that nobody snapped back because this is you know, exercise, 0:14:01.640 --> 0:14:03.440 and nobody was. Everybody was like, I'm gonna leave that 0:14:03.440 --> 0:14:05.480 man alone. Yeah yeah yeah, and those who did, they 0:14:05.480 --> 0:14:10.040 did in a friendly way, very friend very friendly. Uh yeah, 0:14:10.800 --> 0:14:12.880 it was It was cool. What's more important? Love from 0:14:12.920 --> 0:14:16.920 your peers are our love from the consumers discreets, because 0:14:16.920 --> 0:14:18.400 I see a lot of people, a lot of musical 0:14:18.480 --> 0:14:20.920 artists are bicking up this album crazy, like yeah yeah, 0:14:21.120 --> 0:14:25.000 uh my fans for show, my fans for show, because 0:14:25.000 --> 0:14:27.000 those are people that's been rocking with me since day one, 0:14:27.400 --> 0:14:30.960 before we even signed to a major. You know how 0:14:31.000 --> 0:14:32.960 I got out here in New York then my first 0:14:33.600 --> 0:14:36.280 sold out show at so Obs that was just off 0:14:36.280 --> 0:14:39.320 the love of the music, you know, so they always 0:14:39.320 --> 0:14:42.600 be number one period. You remember your first interview you 0:14:42.640 --> 0:14:44.840 did up here? Nah, don't I know? I know y'alls 0:14:44.840 --> 0:14:47.280 out y'all zone me charletmaginne tellbody but no. But but 0:14:47.960 --> 0:14:50.280 it was so early that we didn't even have it 0:14:50.320 --> 0:14:52.160 didn't even go on air. It was on the webisode. 0:14:52.560 --> 0:14:54.880 Yeah it was. It was on a webisode thing. And 0:14:54.880 --> 0:14:56.400 and I just remember back then, I was like, this 0:14:56.480 --> 0:14:58.200 kid is gonna be something. And we were having a 0:14:58.200 --> 0:15:01.320 conversation never day about who the best lyricism, best rappers, 0:15:01.520 --> 0:15:03.360 and I mentioned you and Charlemagne was like, I don't 0:15:03.360 --> 0:15:05.960 think he has enough in yet. Still yeah, yeah, because 0:15:05.960 --> 0:15:08.080 you said he was one of the greatest of all times. 0:15:08.200 --> 0:15:10.800 Man only got two albums from doing some time hearing 0:15:10.880 --> 0:15:15.040 him snapping some of the things that he said most artists, 0:15:16.000 --> 0:15:18.080 I don't think they do y'all no favors when they 0:15:18.120 --> 0:15:22.120 automatically put y'all with the goats already get of course 0:15:22.160 --> 0:15:24.880 I can hear it. Of course you gotta have that time. 0:15:24.880 --> 0:15:26.440 And that's the thing that I say with the word 0:15:26.520 --> 0:15:31.400 classic and an instant classic album, um me putting to 0:15:31.480 --> 0:15:35.280 Pimple Butterfly out. You hear the speculation of kids saying 0:15:35.280 --> 0:15:37.720 that all over again prior to when we put Good 0:15:37.800 --> 0:15:40.200 Kid in matt City out. And I always told him, 0:15:41.240 --> 0:15:43.760 listen to the music a few times man before before 0:15:43.800 --> 0:15:45.840 we start throwing words out like that, even when it's 0:15:45.840 --> 0:15:48.280 on my behalf, because I want you to live with it, 0:15:48.360 --> 0:15:49.480 you know what I'm saying. I want it to be 0:15:49.560 --> 0:15:53.680 first listening and you like it, or first listening and 0:15:54.000 --> 0:15:56.120 you have an a pin live with it, grow with it, 0:15:56.240 --> 0:15:59.400 because at the end of the day, I make albums 0:15:59.440 --> 0:16:01.920 that I have that type of longevity. If not, I 0:16:01.920 --> 0:16:04.760 can just give you a whole bunch of singles on record. 0:16:05.000 --> 0:16:08.480 You feel what I'm saying. And I was talking to 0:16:08.480 --> 0:16:14.680 somebody the other day. I make my music basically for 0:16:14.800 --> 0:16:17.800 people in the system and in the printing system and 0:16:19.000 --> 0:16:22.920 kids in college because they got a number of time 0:16:23.240 --> 0:16:24.920 to listen to it. So I want you to treat 0:16:24.960 --> 0:16:26.480 it just like that I wanted. I wanted to be 0:16:27.120 --> 0:16:29.480 an actual course that you're taking and that you can 0:16:29.560 --> 0:16:31.480 live with. And I agree with that because like I 0:16:31.600 --> 0:16:34.240 like to read a lot, you can't just rush through 0:16:34.240 --> 0:16:36.280 a four agreement. You can't just rush through a forty 0:16:36.280 --> 0:16:37.840 a law of power. And that's how I feel with 0:16:37.840 --> 0:16:40.640 you my head. I heard something new every time, every time, 0:16:40.720 --> 0:16:44.040 every time, and it's supposed to be like that for me. Personally, 0:16:46.000 --> 0:16:48.120 everybody don't supposed to do what I do or you know, 0:16:48.240 --> 0:16:50.680 stay staying in your lane. But as long as I 0:16:50.800 --> 0:16:52.920 do music, I want to make some people can live 0:16:52.960 --> 0:16:55.640 with and go back and say, you know what he 0:16:55.720 --> 0:16:58.920 did put out a classic album. You know how many 0:16:58.960 --> 0:17:00.960 years from now when you you keep on playing it 0:17:01.000 --> 0:17:03.640 back and it makes it it's ridiculous. The album first, 0:17:03.640 --> 0:17:05.480 the album literally came out. I woke up, it was 0:17:05.560 --> 0:17:08.600 up up at night, two hours later. It's a classic. 0:17:08.640 --> 0:17:11.399 I'm like, hi, y'all figuring out already. Yeah, yeah, And 0:17:11.520 --> 0:17:14.600 I appreciate the love. I think, you know, for the 0:17:14.640 --> 0:17:18.639 most part, it's it's excitement of getting some some a 0:17:18.680 --> 0:17:21.080 little bit outside of the norm, and I appreciate that. 0:17:21.280 --> 0:17:23.760 But at the same time, live with it and and 0:17:23.880 --> 0:17:25.760 learn to learn to love it even more, you feel me. 0:17:25.920 --> 0:17:33.440 One of my favorite records these Walls, is that about? Yeah? Yeah, 0:17:33.480 --> 0:17:36.560 that's one of my favorite records too. Who Uses but 0:17:37.359 --> 0:17:40.520 was dope? But who like you know, you were the 0:17:40.560 --> 0:17:42.639 platinum artists. Yeah. When I went, when I went in 0:17:42.680 --> 0:17:44.440 the studio, when I said I want to do this record, 0:17:44.480 --> 0:17:47.760 I said I wanted to go in with these specific 0:17:47.840 --> 0:17:51.000 characters and lock in with them for seven months, you know, 0:17:51.119 --> 0:17:55.320 to a year, and that was Bloud Um, George Clinton 0:17:55.760 --> 0:17:59.440 and the Wise Terrece Martin producer sound Wave my in 0:17:59.520 --> 0:18:04.399 house produce and uh thunder Cat and Rocky Um. We 0:18:04.560 --> 0:18:07.120 locked in. We locked in for a year and completed 0:18:07.160 --> 0:18:09.320 the project. So I already had the mind state on 0:18:09.440 --> 0:18:13.000 what I wanted to sound like me personally. I'm not 0:18:13.920 --> 0:18:17.639 I'm not I'm not. I'm not sold on your celebrity 0:18:17.760 --> 0:18:20.240 or how many you know records you sold. I'm sold 0:18:20.280 --> 0:18:22.600 on the actual talent and what we're trying to convey 0:18:22.600 --> 0:18:26.000 it and get across. So that was my my uh 0:18:26.200 --> 0:18:31.240 initial idea for making this record beforehand. Oh yeah, for sure, 0:18:31.440 --> 0:18:36.520 for sure like old Snoop, Yeah yeah, I laid the 0:18:36.520 --> 0:18:41.200 skeleton down. I lard the skeleton down because I haven't 0:18:41.200 --> 0:18:43.440 heard him like that in a long time. So I 0:18:43.480 --> 0:18:46.800 know he didn't write it. Yeah, that's that's the og. 0:18:47.359 --> 0:18:49.479 But uh me going in, I just said, do what 0:18:49.520 --> 0:18:52.919 you do. You know you've been doing it before me. 0:18:53.000 --> 0:18:54.760 This is what I've been a fan of, you know, 0:18:54.840 --> 0:18:57.680 So all I can do is directed. I can't sound 0:18:57.720 --> 0:19:00.240 like you know, that's this talent, that's that come from guy, 0:19:00.280 --> 0:19:03.679 from him He also did a surprise performance on Callie 0:19:03.680 --> 0:19:05.879 and you did all of that with um rebokey. You 0:19:05.880 --> 0:19:08.480 look like you've been working out doing CrossFit a little 0:19:08.520 --> 0:19:10.880 bit something. I've been doing some push ups. I don't 0:19:10.880 --> 0:19:17.320 know if to I know I know every I know everybody. 0:19:17.480 --> 0:19:19.720 I know everybody. When they signed up to rebuke, they 0:19:19.720 --> 0:19:21.600 all do the CrossFit and everything. It's him. I wanted 0:19:21.600 --> 0:19:23.479 to try because they always took about how great it is. 0:19:23.560 --> 0:19:26.200 I ain't jumped in it yet. You haven't you going to? Yeah, 0:19:26.320 --> 0:19:28.960 hopefully I get some time before this tour crack off 0:19:29.560 --> 0:19:32.040 explain that you was it attracted trailer something running through 0:19:32.119 --> 0:19:35.359 La people chasing it. It was everybody ran. It was 0:19:35.400 --> 0:19:38.199 a police chase. It from everybody. Everybody run. They had 0:19:38.200 --> 0:19:45.800 top Dog out there too. Hey, funniest thing alive. Oh 0:19:45.840 --> 0:19:49.119 you see it's a red hat bouncing. No, it was 0:19:49.160 --> 0:19:52.800 crazy ran the whole way. You know who Noel Gallaghers 0:19:52.840 --> 0:19:55.840 from Oasis. He they asked him about you and he 0:19:55.920 --> 0:19:57.680 was like, who is that? What do you say? I 0:19:57.760 --> 0:20:00.760 never heard him? Sounds like a character off Seinfeld. You 0:20:00.800 --> 0:20:04.280 can't about stuff like that. That's funny to me. Yeah, 0:20:04.320 --> 0:20:08.320 I don't care for real. Why why does d Why 0:20:08.359 --> 0:20:10.240