1 00:00:00,040 --> 00:00:02,679 Speaker 1: Anger never moves you forward. In fact, it holds you back. 2 00:00:02,720 --> 00:00:05,000 Speaker 1: And if you can let it go and you know, 3 00:00:05,120 --> 00:00:08,840 Speaker 1: accept the reality, then you have the ability to actually 4 00:00:08,880 --> 00:00:09,800 Speaker 1: craft the new future. 5 00:00:24,360 --> 00:00:27,360 Speaker 2: What's going on, y'all, EMILYA Bodi here coming to you 6 00:00:27,560 --> 00:00:31,240 Speaker 2: from the AG studio. You are listening to Hurdle a 7 00:00:31,240 --> 00:00:34,080 Speaker 2: while this Focus podcast reconnected with everyone from your favorite 8 00:00:34,120 --> 00:00:38,040 Speaker 2: athletes to top experts and industry CEOs about their highest highs, 9 00:00:38,320 --> 00:00:42,199 Speaker 2: toughest moments, and everything in between. We all go through 10 00:00:42,280 --> 00:00:44,879 Speaker 2: hurdles in life, and my goal through these discussions is 11 00:00:44,880 --> 00:00:48,080 Speaker 2: to empower you to better navigate yours and move with 12 00:00:48,200 --> 00:00:51,000 Speaker 2: intention so that you can stride towards your own big 13 00:00:51,040 --> 00:00:55,560 Speaker 2: potential and of course, have some fun along the way. 14 00:00:56,240 --> 00:01:00,280 Speaker 2: This is episode three in this week's special Turning the 15 00:01:00,320 --> 00:01:02,320 Speaker 2: Page series, where I sit down with some of your 16 00:01:02,360 --> 00:01:05,479 Speaker 2: favorite guests to chat about what lessons they are bringing 17 00:01:05,480 --> 00:01:08,720 Speaker 2: with them from twenty twenty one into the new year now. 18 00:01:08,720 --> 00:01:11,600 Speaker 3: As a reminder, each guest gives the. 19 00:01:11,520 --> 00:01:14,399 Speaker 2: Word that they would use to best describe their past 20 00:01:14,480 --> 00:01:17,399 Speaker 2: three sixty five and then offers up some advice on 21 00:01:17,440 --> 00:01:19,319 Speaker 2: how to move into the next to fifty two weeks. 22 00:01:19,319 --> 00:01:22,679 Speaker 2: With grace and a positive outlook. For today's episode, I 23 00:01:22,720 --> 00:01:25,360 Speaker 2: am chatting with Ali A Radi. He is the CEO 24 00:01:25,520 --> 00:01:29,279 Speaker 2: and founder of Tonal. I learned something new every single 25 00:01:29,280 --> 00:01:31,280 Speaker 2: time I have the chance to talk to Ali. He 26 00:01:31,400 --> 00:01:36,200 Speaker 2: is a wealth of knowledge and my book Go to Guru. Today, 27 00:01:36,400 --> 00:01:39,680 Speaker 2: he's talking to me about the importance of strength and 28 00:01:39,760 --> 00:01:42,320 Speaker 2: how he had to channel it in new ways as 29 00:01:42,319 --> 00:01:45,640 Speaker 2: his company grew in a rapid rate in twenty twenty one. 30 00:01:46,040 --> 00:01:48,720 Speaker 3: A pretty good scenario to be in if you ask me. 31 00:01:49,440 --> 00:01:52,240 Speaker 2: Also appropriate a huge congrats to Ali and his wife 32 00:01:52,240 --> 00:01:55,440 Speaker 2: who just welcomed their second child. You gotta love a 33 00:01:55,440 --> 00:01:58,920 Speaker 2: guy who takes a podcast interview in his car with 34 00:01:59,080 --> 00:02:03,040 Speaker 2: two little ones at home. Of course, I have to 35 00:02:03,080 --> 00:02:06,160 Speaker 2: take a second to thank my sponsor at inside Tracker 36 00:02:06,200 --> 00:02:09,520 Speaker 2: for supporting me in this week of content. Inside Tracker 37 00:02:09,600 --> 00:02:12,760 Speaker 2: is a company that takes your bloodwork, DNA habits and 38 00:02:12,840 --> 00:02:16,200 Speaker 2: then analyzes the results and offers you easy to implement 39 00:02:16,360 --> 00:02:20,239 Speaker 2: helpful feedback to optimize a nutrition and life plan. 40 00:02:20,160 --> 00:02:22,320 Speaker 3: For a longer and healthier life. 41 00:02:22,480 --> 00:02:24,840 Speaker 2: Today, I specifically want to make sure that I mentioned 42 00:02:25,000 --> 00:02:27,799 Speaker 2: inside Tracker pro Now. 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Make 55 00:03:13,960 --> 00:03:15,960 Speaker 2: sure you're following going with Hurdle over on socials at 56 00:03:16,040 --> 00:03:16,720 Speaker 2: Hurdle podcast. 57 00:03:16,880 --> 00:03:18,120 Speaker 3: I'm over at Emily A Baddi. 58 00:03:18,400 --> 00:03:20,520 Speaker 2: If you haven't done so yet, head on in to 59 00:03:20,560 --> 00:03:24,440 Speaker 2: wherever you get your podcasts and rate and review the show. 60 00:03:24,639 --> 00:03:29,320 Speaker 2: Plus share these episodes these quick, snackable, motivational great way 61 00:03:29,360 --> 00:03:31,840 Speaker 2: to start your year episodes with a friend or a 62 00:03:31,880 --> 00:03:36,360 Speaker 2: family member. Give them something exciting to kick start twenty 63 00:03:36,360 --> 00:03:39,440 Speaker 2: twenty two with and I will be forever grateful. And 64 00:03:39,480 --> 00:03:41,880 Speaker 2: with that, let's get to hurdling. 65 00:03:51,240 --> 00:03:51,600 Speaker 3: Today. 66 00:03:51,680 --> 00:03:55,000 Speaker 2: I am sitting back down with my friend Ali Radi. 67 00:03:55,080 --> 00:03:57,280 Speaker 2: He's the CEO and founder at Tonal. 68 00:03:57,360 --> 00:03:59,400 Speaker 3: How you doing, Ali, I'm doing great. 69 00:03:59,400 --> 00:03:59,960 Speaker 1: Thanks for having me. 70 00:04:00,720 --> 00:04:02,839 Speaker 3: I'm so happy to be back with you. 71 00:04:03,280 --> 00:04:06,600 Speaker 2: Talk to me about what the latest and greatest is 72 00:04:06,760 --> 00:04:07,520 Speaker 2: going on with you. 73 00:04:07,800 --> 00:04:11,080 Speaker 1: Well, we just had our second child literally four days ago. 74 00:04:11,320 --> 00:04:14,520 Speaker 1: That's certainly been occupying a lot of my attention and 75 00:04:15,240 --> 00:04:18,240 Speaker 1: at total. We just made it through the front half 76 00:04:18,279 --> 00:04:20,719 Speaker 1: of the holiday season and it was a really good 77 00:04:20,720 --> 00:04:22,919 Speaker 1: one and a really busy one. So just keeping keeping 78 00:04:22,960 --> 00:04:23,520 Speaker 1: our hands. 79 00:04:23,360 --> 00:04:26,520 Speaker 2: Full a good one and a busy one is exactly 80 00:04:26,680 --> 00:04:29,040 Speaker 2: what we want to hear. Well, congratulations on the new 81 00:04:29,080 --> 00:04:33,320 Speaker 2: addition to your family. That's so so exciting and I mean, 82 00:04:33,440 --> 00:04:37,160 Speaker 2: what a beautiful time of year to have this kind 83 00:04:37,200 --> 00:04:38,040 Speaker 2: of thing to celebrate. 84 00:04:38,520 --> 00:04:42,120 Speaker 1: Yeah, no, thank you. We're really excited. Two boys now, 85 00:04:42,120 --> 00:04:44,719 Speaker 1: and so we definitely have our hands full. 86 00:04:45,279 --> 00:04:46,960 Speaker 3: Your wife is out numbered. 87 00:04:48,480 --> 00:04:50,880 Speaker 1: She is, I tell her she ended up with three 88 00:04:50,920 --> 00:04:51,120 Speaker 1: of me. 89 00:04:53,960 --> 00:04:54,919 Speaker 3: Oh my gosh. 90 00:04:54,960 --> 00:04:58,159 Speaker 2: Well, again, a great time for reflection. Super stoked to 91 00:04:58,160 --> 00:05:00,320 Speaker 2: have you here as a part of this Learning the 92 00:05:00,360 --> 00:05:01,200 Speaker 2: Page series. 93 00:05:01,320 --> 00:05:02,560 Speaker 3: I'm about to ask. 94 00:05:02,320 --> 00:05:06,920 Speaker 2: You what your one word that you would use to 95 00:05:07,000 --> 00:05:09,280 Speaker 2: do so would be, what is it? 96 00:05:09,279 --> 00:05:11,200 Speaker 1: It took me all of half a second to come 97 00:05:11,279 --> 00:05:14,320 Speaker 1: up with the word strength, because that is what Tonal 98 00:05:14,440 --> 00:05:17,280 Speaker 1: is about. And when we talk about strength, we don't 99 00:05:17,320 --> 00:05:19,599 Speaker 1: just talk about physical strength. We talk about strength and 100 00:05:19,640 --> 00:05:22,760 Speaker 1: all its forms. And I will tell you twenty twenty 101 00:05:22,800 --> 00:05:25,720 Speaker 1: one was definitely a year that took strength in all 102 00:05:25,800 --> 00:05:29,240 Speaker 1: its forms. There was no amount of physical strength that 103 00:05:29,279 --> 00:05:32,680 Speaker 1: could get anyone through the year. There was a lot 104 00:05:32,720 --> 00:05:36,240 Speaker 1: of call it emotional strength, mental strength. And as I've 105 00:05:36,240 --> 00:05:40,240 Speaker 1: gotten acquainted with professional athletes over the course of the 106 00:05:40,320 --> 00:05:43,840 Speaker 1: last five or six years of Tonal, the things that 107 00:05:43,920 --> 00:05:46,160 Speaker 1: I've heard from them consistently is though They'll always say 108 00:05:46,200 --> 00:05:48,400 Speaker 1: to me, like Ali, I wasn't the strongest, or I 109 00:05:48,440 --> 00:05:50,320 Speaker 1: wasn't the fastest, or I wasn't the best at X 110 00:05:50,400 --> 00:05:52,640 Speaker 1: or y or z. But the thing I always had 111 00:05:52,839 --> 00:05:55,520 Speaker 1: was the mental strength. And no matter how hard the 112 00:05:55,680 --> 00:06:00,320 Speaker 1: game got, my focus only got better. And so twenty 113 00:06:00,360 --> 00:06:02,640 Speaker 1: one was. It was a hard year for everyone and 114 00:06:02,680 --> 00:06:04,640 Speaker 1: a year of strength. Wow. 115 00:06:04,800 --> 00:06:08,640 Speaker 2: Great word and obviously very applicable. Not so surprising coming 116 00:06:09,040 --> 00:06:12,440 Speaker 2: from you, especially where you sit talk to me a 117 00:06:12,440 --> 00:06:16,640 Speaker 2: little bit about some of the moments that you would 118 00:06:16,640 --> 00:06:19,560 Speaker 2: say demanded the most strength from you. 119 00:06:20,680 --> 00:06:24,119 Speaker 1: Well, uh, I think there were a couple a couple 120 00:06:24,120 --> 00:06:25,919 Speaker 1: of things that come to mind. The first one is, 121 00:06:26,960 --> 00:06:29,559 Speaker 1: I think a lot of people draw their strength from 122 00:06:29,760 --> 00:06:32,040 Speaker 1: a call of the light at the end of the tunnel. Uh. 123 00:06:32,200 --> 00:06:34,760 Speaker 1: And this was certainly a year where the light kept 124 00:06:34,800 --> 00:06:38,800 Speaker 1: moving further and further away. We kept thinking your life 125 00:06:38,839 --> 00:06:40,800 Speaker 1: was going to return back to normal. You and I 126 00:06:40,839 --> 00:06:43,839 Speaker 1: sat down together, and you know, and we thought things 127 00:06:43,839 --> 00:06:46,960 Speaker 1: were going to begin returning to normal, and and in fact, 128 00:06:47,000 --> 00:06:49,839 Speaker 1: the opposite kept happening. And and now we you know, 129 00:06:49,839 --> 00:06:51,800 Speaker 1: we just accepted the fact that we don't really know 130 00:06:51,920 --> 00:06:54,800 Speaker 1: when when things turned. So having the strength to kind 131 00:06:54,839 --> 00:06:57,640 Speaker 1: of face that that reality was one. And then the 132 00:06:57,680 --> 00:07:01,240 Speaker 1: second one was, you know, we're running. You know, our 133 00:07:01,279 --> 00:07:04,320 Speaker 1: tagline is be your Strongest. And what we provide is 134 00:07:04,320 --> 00:07:07,160 Speaker 1: is digital strength training equipment with personal training built in, 135 00:07:07,240 --> 00:07:09,840 Speaker 1: so you have an entire gym and a personal trainer 136 00:07:10,000 --> 00:07:12,680 Speaker 1: in your home. And for a lot of people, that's 137 00:07:12,800 --> 00:07:15,320 Speaker 1: exactly what they need at this time. And our business 138 00:07:15,360 --> 00:07:18,200 Speaker 1: is growing really, really rapidly, and to be growing a 139 00:07:18,240 --> 00:07:22,120 Speaker 1: business rapidly and scaling, supply chain and logistics, while the 140 00:07:22,120 --> 00:07:26,360 Speaker 1: world around us is literally falling apart. Factories are shutting down, 141 00:07:26,840 --> 00:07:30,000 Speaker 1: workers are unable to show up to work, ports are congested, 142 00:07:30,120 --> 00:07:32,040 Speaker 1: and so you know, it takes a lot of strength 143 00:07:32,040 --> 00:07:34,400 Speaker 1: to wake up every single day and just like work 144 00:07:34,480 --> 00:07:36,440 Speaker 1: through every little challenge that comes your way, just so 145 00:07:36,560 --> 00:07:40,440 Speaker 1: you can keep this entire ship moving and in fact accelerating. 146 00:07:40,760 --> 00:07:43,440 Speaker 1: And that was hard. That was hard this year for sure. 147 00:07:43,880 --> 00:07:47,520 Speaker 2: Yeah, yeah, And I think that that certainly, whether you 148 00:07:47,880 --> 00:07:50,840 Speaker 2: are you know, at the helm of a company like 149 00:07:50,920 --> 00:07:53,720 Speaker 2: you are, or someone just going through the motions in 150 00:07:53,760 --> 00:07:58,760 Speaker 2: there every day, there are certainly moments and times where 151 00:07:58,880 --> 00:08:03,120 Speaker 2: it's hard to channel that strength. So for you, when 152 00:08:03,280 --> 00:08:07,440 Speaker 2: these hurdle moments really just felt so grand, where do 153 00:08:07,560 --> 00:08:10,120 Speaker 2: you dig for for that? What do you look to 154 00:08:10,680 --> 00:08:14,720 Speaker 2: as a source of strength or perhaps reflect on as 155 00:08:14,720 --> 00:08:17,720 Speaker 2: a reminder that you are capable of these hard things. 156 00:08:18,600 --> 00:08:21,920 Speaker 1: Well, the first first thing is actually just going back 157 00:08:21,960 --> 00:08:26,200 Speaker 1: to physical strength and exercise. There's something about taking a 158 00:08:26,240 --> 00:08:29,800 Speaker 1: moment to step away from the world to focus on 159 00:08:30,520 --> 00:08:34,640 Speaker 1: a workout, and especially with strength training, you feel strong 160 00:08:34,679 --> 00:08:36,880 Speaker 1: and you're building that strength, that physical strength, and that 161 00:08:37,160 --> 00:08:41,400 Speaker 1: translates into mental strength as well. And then the second 162 00:08:41,400 --> 00:08:44,439 Speaker 1: one is really just the team. We have built an 163 00:08:44,480 --> 00:08:47,760 Speaker 1: incredible team at Tonal and we literally all love each 164 00:08:47,800 --> 00:08:51,559 Speaker 1: other and when things get really, really hard, we turn 165 00:08:51,640 --> 00:08:54,360 Speaker 1: to one another for support. We turn to one another 166 00:08:54,400 --> 00:08:57,000 Speaker 1: and we hold hands and we dive in and that 167 00:08:57,120 --> 00:09:01,840 Speaker 1: makes a massive, massive difference. And that's actually one of 168 00:09:01,880 --> 00:09:04,320 Speaker 1: our big One of my big reflections for the year, 169 00:09:04,480 --> 00:09:08,000 Speaker 1: which maybe a question you're going to ask me, one 170 00:09:08,000 --> 00:09:09,640 Speaker 1: of my big reflections for the year is just the 171 00:09:09,679 --> 00:09:15,440 Speaker 1: importance of being physically together. I think in many ways, 172 00:09:15,720 --> 00:09:18,440 Speaker 1: we have learned to cope with being remote. We have 173 00:09:18,600 --> 00:09:22,880 Speaker 1: learned to be remote and live in the virtual world 174 00:09:22,960 --> 00:09:26,440 Speaker 1: of Zoom, and to some degree we've even convinced ourselves 175 00:09:26,440 --> 00:09:29,320 Speaker 1: that that's okay and that everything is just fine. But 176 00:09:29,400 --> 00:09:32,000 Speaker 1: the truth is it's not. And the reason we know 177 00:09:32,080 --> 00:09:34,280 Speaker 1: that is when we have been able to get together 178 00:09:34,440 --> 00:09:37,160 Speaker 1: in person, even for an hour, even for two hours. 179 00:09:37,200 --> 00:09:39,920 Speaker 1: Just the magic that you can have when people have 180 00:09:40,000 --> 00:09:43,000 Speaker 1: been who've been staring at each other through little tiles 181 00:09:43,000 --> 00:09:46,040 Speaker 1: on the screen for months get together physically. It just 182 00:09:46,080 --> 00:09:49,400 Speaker 1: completely changes everything. And it's something that I never want 183 00:09:49,440 --> 00:09:52,240 Speaker 1: to want to take for granted and something that our 184 00:09:52,280 --> 00:09:54,280 Speaker 1: team is really really doubling. 185 00:09:53,880 --> 00:09:56,400 Speaker 3: Down on and I feel like some listening to this 186 00:09:56,520 --> 00:09:56,880 Speaker 3: right now. 187 00:09:56,920 --> 00:09:58,559 Speaker 2: I mean we were talking about the light of the 188 00:09:58,600 --> 00:10:01,600 Speaker 2: tunnel getting further in for they're back hearing this and 189 00:10:01,640 --> 00:10:03,720 Speaker 2: being like, oh, I feel the same way, but also 190 00:10:03,800 --> 00:10:07,240 Speaker 2: feeling like very overwhelmed and frustrated about the current situation. 191 00:10:07,559 --> 00:10:11,120 Speaker 2: So in this moment, it's almost as if we have 192 00:10:11,240 --> 00:10:14,920 Speaker 2: to take the opportunity to ask ourselves how that might 193 00:10:15,040 --> 00:10:20,160 Speaker 2: look different going forward, at least for this immediate time period, 194 00:10:20,400 --> 00:10:23,760 Speaker 2: and then after asking ourselves that question, not judging or 195 00:10:23,800 --> 00:10:27,200 Speaker 2: being so angry anymore about the fact that it is 196 00:10:27,280 --> 00:10:30,240 Speaker 2: going to look different for this period of time, mostly 197 00:10:30,280 --> 00:10:33,280 Speaker 2: because that anger it doesn't get us anywhere, right. 198 00:10:33,640 --> 00:10:36,080 Speaker 1: No, I mean, anger never moves you forward. In fact, 199 00:10:36,080 --> 00:10:38,360 Speaker 1: it holds you back. And if you can let it 200 00:10:38,440 --> 00:10:42,000 Speaker 1: go and you know, accept the reality, then you have 201 00:10:42,120 --> 00:10:44,839 Speaker 1: the ability to actually craft the new future. And what 202 00:10:44,880 --> 00:10:48,280 Speaker 1: we have learned about being together is that, you know, 203 00:10:48,280 --> 00:10:50,520 Speaker 1: we used to take our time together for granted, how 204 00:10:50,520 --> 00:10:52,560 Speaker 1: many times has has someone gone to the office, sat 205 00:10:52,559 --> 00:10:54,720 Speaker 1: at their desks for eight hours, not talk to anyone, 206 00:10:54,760 --> 00:10:58,200 Speaker 1: and then left, And now we know that that time 207 00:10:58,240 --> 00:11:00,640 Speaker 1: together is so precious that we plan every moment of it. 208 00:11:00,640 --> 00:11:04,920 Speaker 1: It's like it's we get together with purpose, and that's really, 209 00:11:04,960 --> 00:11:07,560 Speaker 1: I think the new future that we're going to have 210 00:11:07,600 --> 00:11:07,960 Speaker 1: to live in. 211 00:11:08,559 --> 00:11:10,480 Speaker 2: I feel like you've read this book, but I'm going 212 00:11:10,559 --> 00:11:11,959 Speaker 2: to ask you if you've read it. Have you read 213 00:11:12,000 --> 00:11:12,880 Speaker 2: The Artic Gathering? 214 00:11:13,880 --> 00:11:15,720 Speaker 1: Actually I have not. That sounds like something i'd love 215 00:11:15,760 --> 00:11:16,040 Speaker 1: to read. 216 00:11:16,200 --> 00:11:19,040 Speaker 3: Now. I feel like I don't even know how to 217 00:11:19,040 --> 00:11:19,600 Speaker 3: feel right now. 218 00:11:19,600 --> 00:11:21,440 Speaker 2: I feel like me recommending a book to you is 219 00:11:21,480 --> 00:11:24,679 Speaker 2: like a massive, massive win that you haven't found yet. 220 00:11:24,679 --> 00:11:27,160 Speaker 3: It's by Pria Parker, and what I loved. 221 00:11:26,920 --> 00:11:30,200 Speaker 2: About it most was not just of course, highlighting the 222 00:11:30,240 --> 00:11:33,800 Speaker 2: benefits of community and understanding how it can look different 223 00:11:33,800 --> 00:11:37,320 Speaker 2: in different circumstances, But one of my favorite things is 224 00:11:37,360 --> 00:11:41,240 Speaker 2: how she talks about being conscious of how you leave 225 00:11:41,320 --> 00:11:44,280 Speaker 2: a situation and how people. 226 00:11:44,080 --> 00:11:47,000 Speaker 3: Feel when they leave being in your. 227 00:11:46,800 --> 00:11:49,600 Speaker 2: Presence or gathering that you're involved in, because I think 228 00:11:49,640 --> 00:11:53,520 Speaker 2: so so often that like final moments, those final moments 229 00:11:53,559 --> 00:11:56,560 Speaker 2: can be an afterthought. But if you actually really think 230 00:11:56,600 --> 00:12:01,079 Speaker 2: and get really intentional with those final moments, it can 231 00:12:01,120 --> 00:12:04,520 Speaker 2: make all of the difference in the entire perception of 232 00:12:04,600 --> 00:12:07,560 Speaker 2: the gathering that you're throwing, whether it's in person or 233 00:12:07,840 --> 00:12:09,320 Speaker 2: remote or wherever you have to do. 234 00:12:09,720 --> 00:12:11,320 Speaker 1: Oh, it sounds like a book. I'm going to order 235 00:12:11,360 --> 00:12:13,000 Speaker 1: a minute after we hang out the call today. 236 00:12:13,320 --> 00:12:15,240 Speaker 2: No, I have to send you a book you sent 237 00:12:15,280 --> 00:12:22,040 Speaker 2: me to Okay, fair deal, deal, it's coming your way. Okay, 238 00:12:22,080 --> 00:12:24,520 Speaker 2: Well you you already you already know where this is 239 00:12:24,559 --> 00:12:27,280 Speaker 2: going because you started to get into it talking to 240 00:12:27,320 --> 00:12:30,360 Speaker 2: me about some other reflections. When of your year, when 241 00:12:30,360 --> 00:12:33,480 Speaker 2: you think about some of the biggest lessons you learned, 242 00:12:33,559 --> 00:12:36,040 Speaker 2: aside from as we're talking about here, the value of 243 00:12:36,120 --> 00:12:38,600 Speaker 2: in person interaction, what else do you got for me? 244 00:12:38,960 --> 00:12:41,840 Speaker 1: Agility? That was the other one that really came to mind. 245 00:12:41,880 --> 00:12:47,319 Speaker 1: And twenty twenty one was a year of uncertainty. Every 246 00:12:47,360 --> 00:12:50,559 Speaker 1: single day we woke up in every moment in time, 247 00:12:51,360 --> 00:12:54,160 Speaker 1: there were literally countless things that either could go wrong 248 00:12:54,240 --> 00:12:57,400 Speaker 1: or did go wrong, and you never could plan for 249 00:12:57,440 --> 00:12:59,640 Speaker 1: every one of them. You never could predict every one 250 00:12:59,640 --> 00:13:02,360 Speaker 1: of you ever could risk mitigate every single one of them. 251 00:13:02,400 --> 00:13:05,360 Speaker 1: And so in some ways you had to just roll 252 00:13:05,360 --> 00:13:07,679 Speaker 1: with the punches and you know, deal with those challenges 253 00:13:07,760 --> 00:13:11,080 Speaker 1: day by day. And and those books you were referring to, 254 00:13:11,120 --> 00:13:13,160 Speaker 1: those were two books by Jim Collins, and one of 255 00:13:13,240 --> 00:13:15,960 Speaker 1: the principles in his books is you've got to be 256 00:13:16,080 --> 00:13:18,280 Speaker 1: very clear about the things that are in your control 257 00:13:18,320 --> 00:13:20,040 Speaker 1: and the things that are out of your control, and 258 00:13:20,080 --> 00:13:22,520 Speaker 1: start by accepting that, start by accepting what's in your 259 00:13:22,559 --> 00:13:24,080 Speaker 1: control and out of your control, and then build your 260 00:13:24,080 --> 00:13:27,440 Speaker 1: plans accordingly. And we did a lot of that this 261 00:13:27,480 --> 00:13:30,240 Speaker 1: past year, and that was that was really really you know, 262 00:13:30,280 --> 00:13:33,880 Speaker 1: that was a really really powerful way for us to really, 263 00:13:34,400 --> 00:13:37,360 Speaker 1: you know, to really attack all of the daily challenges 264 00:13:37,400 --> 00:13:38,040 Speaker 1: that we are facing. 265 00:13:38,640 --> 00:13:39,319 Speaker 3: Can you talk to. 266 00:13:39,280 --> 00:13:42,760 Speaker 2: Me or give me a specific example of how you 267 00:13:42,960 --> 00:13:46,320 Speaker 2: maybe had to implement that well. 268 00:13:46,360 --> 00:13:50,120 Speaker 1: I mean, supply chain is really where where we felt 269 00:13:50,360 --> 00:13:53,000 Speaker 1: a lot of the pain. As you may have heard, 270 00:13:53,040 --> 00:13:56,920 Speaker 1: there's a global semiconductor shortage, and it doesn't just it 271 00:13:56,920 --> 00:13:59,160 Speaker 1: doesn't really just impact us. It also impacts a lot 272 00:13:59,200 --> 00:14:02,000 Speaker 1: of our suppliers. And so we may be buying someone 273 00:14:02,160 --> 00:14:05,079 Speaker 1: something from a supplier which goes into a tonal and 274 00:14:05,240 --> 00:14:07,360 Speaker 1: they call us up and say, hey, you know, you 275 00:14:07,400 --> 00:14:09,560 Speaker 1: know those tens of thousands of units that we're supposed 276 00:14:09,559 --> 00:14:12,720 Speaker 1: to ship out today, Yeah, they're not going to ship uh, 277 00:14:12,760 --> 00:14:14,920 Speaker 1: And then we have to start working through that and 278 00:14:14,960 --> 00:14:17,520 Speaker 1: at times we have gone one, two, three levels up 279 00:14:17,520 --> 00:14:20,320 Speaker 1: into the supply chain and help them get the parts 280 00:14:20,360 --> 00:14:22,720 Speaker 1: that they need in order to make the parts that 281 00:14:22,760 --> 00:14:25,640 Speaker 1: we need. And so in some ways, you know, taking 282 00:14:25,640 --> 00:14:28,040 Speaker 1: ownership over you know, what are what are we good at, 283 00:14:28,120 --> 00:14:30,640 Speaker 1: Like we are good at getting our hands on semiconductors, 284 00:14:31,120 --> 00:14:34,200 Speaker 1: even better than some of our suppliers, and so you know, 285 00:14:34,360 --> 00:14:39,600 Speaker 1: taking stock of that strength. You know, in terms of logistics, 286 00:14:39,680 --> 00:14:42,160 Speaker 1: you know, we have diversified the way that we do 287 00:14:42,280 --> 00:14:45,000 Speaker 1: logistics so that if you know, you're kind of like 288 00:14:45,040 --> 00:14:48,080 Speaker 1: spreading your risk, well, if these people don't can't pull 289 00:14:48,080 --> 00:14:49,520 Speaker 1: it off, then you have these other people who might 290 00:14:49,560 --> 00:14:53,120 Speaker 1: be able to pull it off. And then even even 291 00:14:53,160 --> 00:14:55,520 Speaker 1: when it comes to just the way we've been we've 292 00:14:55,560 --> 00:14:59,320 Speaker 1: been building our team. We we took the opportunity during 293 00:14:59,480 --> 00:15:02,080 Speaker 1: during the penandemic to move out of just San Francisco, 294 00:15:02,800 --> 00:15:05,000 Speaker 1: but we are very intentional about the cities that we 295 00:15:05,640 --> 00:15:08,960 Speaker 1: put our talent and hired people. Been having people in 296 00:15:09,040 --> 00:15:11,600 Speaker 1: different cities and actually in fact a few different countries 297 00:15:12,320 --> 00:15:14,240 Speaker 1: has really helped us weather a lot of the storms 298 00:15:14,280 --> 00:15:16,520 Speaker 1: because you know, you just you're not being hit with 299 00:15:16,560 --> 00:15:18,239 Speaker 1: the same thing everywhere at the exact. 300 00:15:17,960 --> 00:15:21,400 Speaker 3: Same time, right right. You know, it's interesting. 301 00:15:21,880 --> 00:15:24,360 Speaker 2: This kind of makes me think about a piece of 302 00:15:24,440 --> 00:15:26,840 Speaker 2: advice that I was given once, and I know that 303 00:15:26,880 --> 00:15:29,320 Speaker 2: I've mentioned it here on the show before, but my 304 00:15:29,400 --> 00:15:31,760 Speaker 2: cousin once told me that when you go into a 305 00:15:31,800 --> 00:15:37,160 Speaker 2: difficult conversations, perhaps know what it is that you're trying 306 00:15:37,200 --> 00:15:39,440 Speaker 2: to get out of it, and kind of back into 307 00:15:39,480 --> 00:15:42,160 Speaker 2: it that way, thinking about what might be the best 308 00:15:42,200 --> 00:15:45,040 Speaker 2: way to approach this person or this topic. 309 00:15:45,320 --> 00:15:47,680 Speaker 3: Knowing that my ultimate goal is X. 310 00:15:47,880 --> 00:15:51,280 Speaker 2: So for you guys at Tonal, knowing that your ultimate 311 00:15:51,360 --> 00:15:55,840 Speaker 2: goal is to obviously proceed with your business, having to 312 00:15:55,920 --> 00:15:59,800 Speaker 2: be malleable in your methods may not have been something 313 00:15:59,840 --> 00:16:03,600 Speaker 2: that was comfortable, but it was something that helped you 314 00:16:03,880 --> 00:16:04,920 Speaker 2: get to where you want to be. 315 00:16:05,880 --> 00:16:12,680 Speaker 1: Yeah. In fact, it's actually extremely uncomfortable because everything that 316 00:16:12,720 --> 00:16:15,080 Speaker 1: you're told about operations and the way to run a 317 00:16:15,120 --> 00:16:20,280 Speaker 1: business and scalable matter basically says that malleability is counter 318 00:16:20,360 --> 00:16:22,880 Speaker 1: to efficiency and you need to be more efficient. And 319 00:16:22,920 --> 00:16:25,200 Speaker 1: in some ways figuring out how to be malleable and 320 00:16:25,280 --> 00:16:27,960 Speaker 1: still gain efficiency along the way that was hard work. 321 00:16:28,280 --> 00:16:29,760 Speaker 2: I think that a lot of people had a better 322 00:16:29,960 --> 00:16:33,000 Speaker 2: work personal life. It's so weird to say this, but 323 00:16:33,360 --> 00:16:35,600 Speaker 2: it's not that I don't think that you should have 324 00:16:35,720 --> 00:16:38,200 Speaker 2: a balance between your work and your personal life, but 325 00:16:38,240 --> 00:16:42,160 Speaker 2: I do feel like this added layer of vulnerability can 326 00:16:42,320 --> 00:16:45,880 Speaker 2: at times make the working relationship a little bit better. 327 00:16:45,920 --> 00:16:49,240 Speaker 2: It's like when years ago you used to call it 328 00:16:49,280 --> 00:16:51,960 Speaker 2: sweat working came into play, right, and like sweat working 329 00:16:52,120 --> 00:16:54,360 Speaker 2: or working out with people in this way where we're 330 00:16:54,360 --> 00:16:57,320 Speaker 2: all being active. It took down that extra layer of 331 00:16:57,400 --> 00:17:01,240 Speaker 2: perhaps you know, that hard shell and allowed people to 332 00:17:01,280 --> 00:17:04,240 Speaker 2: communicate and get to know each other in a more 333 00:17:04,280 --> 00:17:07,439 Speaker 2: authentic and again that word vulnerable, vulnerable way, So for 334 00:17:07,560 --> 00:17:09,760 Speaker 2: us to see in your living room or have to 335 00:17:10,440 --> 00:17:12,760 Speaker 2: or have the opportunity to like see that baby, or 336 00:17:12,800 --> 00:17:14,600 Speaker 2: for me right now, like I have my right hand 337 00:17:14,600 --> 00:17:16,679 Speaker 2: on this dog that I'm dog sitting, like have the 338 00:17:16,720 --> 00:17:19,200 Speaker 2: dog in the corner, like all of these things. It's 339 00:17:19,240 --> 00:17:21,480 Speaker 2: just a reminder like these are real people that we're 340 00:17:21,520 --> 00:17:23,440 Speaker 2: doing real work with every single day. 341 00:17:24,359 --> 00:17:27,320 Speaker 1: Yeah, And the pretense of corporate America, where you know, 342 00:17:27,359 --> 00:17:29,600 Speaker 1: you get up in the morning and put on you know, 343 00:17:29,640 --> 00:17:32,200 Speaker 1: your tie and go to work and for eight hours 344 00:17:32,200 --> 00:17:35,360 Speaker 1: to pretend like your family doesn't exist no longer true. 345 00:17:35,720 --> 00:17:40,159 Speaker 2: Definitely, definitely not definitely not okay right now? When you 346 00:17:40,200 --> 00:17:45,000 Speaker 2: think of the next three sixty five, what excites you Ali. 347 00:17:45,320 --> 00:17:48,359 Speaker 1: What excites me moving forward? It's just we're you know, 348 00:17:48,400 --> 00:17:50,320 Speaker 1: the number of people we're going to be able to 349 00:17:50,800 --> 00:17:53,720 Speaker 1: impact me. Our singular goal is to help people be 350 00:17:53,800 --> 00:17:57,119 Speaker 1: their strongest any any which way we can. And for me, 351 00:17:57,520 --> 00:17:59,720 Speaker 1: you know, that's about building a strong team at Tonal 352 00:17:59,760 --> 00:18:03,120 Speaker 1: and having them go out and make Tonals and get 353 00:18:03,119 --> 00:18:06,760 Speaker 1: them into people's hands and create great content and change 354 00:18:06,800 --> 00:18:10,199 Speaker 1: people's lives. And it's happening, and it's happening faster and faster, 355 00:18:10,480 --> 00:18:13,280 Speaker 1: and a year is going to go buy like a flash, 356 00:18:13,280 --> 00:18:15,200 Speaker 1: and we're going to look back at it and say, Wow, 357 00:18:15,280 --> 00:18:16,480 Speaker 1: Holy cal how did you do that? 358 00:18:16,720 --> 00:18:19,200 Speaker 2: Can you give us any spoiler alerts about things that 359 00:18:19,240 --> 00:18:21,800 Speaker 2: we may be excited for when it comes to Tonal 360 00:18:21,840 --> 00:18:22,680 Speaker 2: in twenty twenty two. 361 00:18:23,800 --> 00:18:26,560 Speaker 1: A lot more content, more coaches, more content, more live 362 00:18:26,720 --> 00:18:27,400 Speaker 1: just a lot. 363 00:18:27,240 --> 00:18:30,960 Speaker 2: More of all of that beautiful, beautiful, And then our 364 00:18:31,000 --> 00:18:34,800 Speaker 2: final question right now, you have an opportunity to offer 365 00:18:34,880 --> 00:18:38,320 Speaker 2: yourself a piece of advice looking back at the very 366 00:18:38,480 --> 00:18:42,560 Speaker 2: beginning of twenty twenty one, knowing what you know now 367 00:18:42,600 --> 00:18:45,520 Speaker 2: going in to the beginning of twenty twenty two, what 368 00:18:45,840 --> 00:18:47,120 Speaker 2: do you tell yourself? 369 00:18:48,600 --> 00:18:53,840 Speaker 1: Change everything? Be willing to change anything and everything. And 370 00:18:54,480 --> 00:18:57,359 Speaker 1: it wasn't until far too it into the year that 371 00:18:57,720 --> 00:19:01,680 Speaker 1: it dawned on me. But disruption in the technology sector, 372 00:19:01,680 --> 00:19:05,800 Speaker 1: we talk about disruptive technologies. When the world is changing, 373 00:19:06,040 --> 00:19:09,480 Speaker 1: that is everyone's opportunity to rewrite their future. You know, 374 00:19:09,560 --> 00:19:12,840 Speaker 1: things don't always change in predictable ways when a disruption occurs. 375 00:19:13,280 --> 00:19:15,960 Speaker 1: It's not like the outcome is written by the disruption. 376 00:19:16,040 --> 00:19:18,560 Speaker 1: The disruption is just an opportunity for people to shape 377 00:19:18,920 --> 00:19:23,440 Speaker 1: the next phase. And there is the largest disruption going 378 00:19:23,480 --> 00:19:26,160 Speaker 1: on in the history of like in our lives right now. 379 00:19:26,960 --> 00:19:30,560 Speaker 1: It's global and it is a moment where everyone, I 380 00:19:30,560 --> 00:19:34,440 Speaker 1: think is beginning to rewrite their future. We are deciding, 381 00:19:35,200 --> 00:19:38,159 Speaker 1: you know, which offices we want to have, what talent in. 382 00:19:38,560 --> 00:19:42,240 Speaker 1: Employees are deciding where they actually want to live. Employees 383 00:19:42,280 --> 00:19:45,800 Speaker 1: are deciding to start families. Friends are deciding to start families, 384 00:19:46,440 --> 00:19:50,320 Speaker 1: People are switching careers. Like this is, you know, when 385 00:19:50,359 --> 00:19:53,840 Speaker 1: there's so much change and uncertainty going on in the world, 386 00:19:54,080 --> 00:19:57,280 Speaker 1: it's really everyone's opportunity to change anything and everything that 387 00:19:57,320 --> 00:19:59,320 Speaker 1: they want to change about their lives because you know what, 388 00:19:59,640 --> 00:20:02,800 Speaker 1: everything things changing anyways, I really wish I had figured 389 00:20:02,800 --> 00:20:04,920 Speaker 1: that out in January and not August. 390 00:20:07,160 --> 00:20:08,920 Speaker 3: Be open to change. 391 00:20:09,080 --> 00:20:10,880 Speaker 2: I love that. I love that piece of advice. Well, 392 00:20:10,920 --> 00:20:13,800 Speaker 2: thank you so much again for your time today. How 393 00:20:13,840 --> 00:20:15,959 Speaker 2: do the hurdlers keep up with you? How do they 394 00:20:15,960 --> 00:20:17,760 Speaker 2: follow along with you? How do they keep up with Tonal? 395 00:20:17,840 --> 00:20:19,679 Speaker 2: Give me all the details. 396 00:20:19,520 --> 00:20:25,040 Speaker 1: So Instagram at tonaltonal dot com is our website. Sign 397 00:20:25,160 --> 00:20:28,360 Speaker 1: up for our meiling lists and our newsletters on our blogs, 398 00:20:29,080 --> 00:20:32,600 Speaker 1: and I'm personally at arad on both Instagram and Twitter. 399 00:20:32,720 --> 00:20:34,920 Speaker 1: I am not yet all that active on social media, 400 00:20:34,960 --> 00:20:37,120 Speaker 1: but will be when I have a little bit more time. 401 00:20:38,560 --> 00:20:40,280 Speaker 2: I think I think you've got your hands kind of 402 00:20:40,320 --> 00:20:44,359 Speaker 2: tied up at the moment. Congrats again on the new 403 00:20:44,520 --> 00:20:46,720 Speaker 2: edition to the fam, and thank you so much for 404 00:20:46,760 --> 00:20:49,240 Speaker 2: your time. You know the drill at Emily Body and 405 00:20:49,320 --> 00:20:52,160 Speaker 2: at Hurdle Podcast Another Hurdle conquered. 406 00:20:52,520 --> 00:20:53,520 Speaker 3: Catch you guys next time.