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Speaker 1: Let's have everybody to put their best foot forward, and

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Speaker 1: I know that we'll be standing tent toe's middle of

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Speaker 1: the ring, ready to tell why Nashal is the next

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Speaker 1: best place. Here we go.

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Speaker 2: Will General is the Nashville Stars director of marketing, joining

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Speaker 2: us right now to talk about what could soon be

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Speaker 2: an MLB destination. Will great to have you on the show.

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Speaker 2: Thank you for the time. And I mean, I'm going

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Speaker 2: to start out hot. When is this happening? When's Nashville

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Speaker 2: getting the team?

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Speaker 1: Man? Hey, gentlemen, really appreciate you having me on today.

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Speaker 1: And yeah, I'm excited to talk about the Nashville Stars.

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Speaker 1: And there are things we can control and things we

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Speaker 1: can't control. We cannot control when the commissioner is going

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Speaker 1: to be ready for expanding Major League Baseball. But as

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Speaker 1: those situations in Tampa and the Athletics start to get

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Speaker 1: figured out, we're really excited to share our package with

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Speaker 1: Major League Baseball and the rest of the league for

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Speaker 1: why Nashal is the next best city for Major League Baseball.

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Speaker 2: So Will, what communication has happened so far with MLB,

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Speaker 2: Like can you speak to them about this and get

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Speaker 2: everything ready in advance for when the league finally makes

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Speaker 2: that announcement that they're ready to add ball clubs, and

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Speaker 2: what is the package, like, I mean, give.

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Speaker 1: Us the pitch, Yeah, for sure. So we're in regular

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Speaker 1: communication with Major League Baseball and what we're doing and

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Speaker 1: what we're building here, and what we're doing is clearing

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Speaker 1: all the roadblocks and making it an easy path for

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Speaker 1: Major League Baseball to show up here. So expecting no

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Speaker 1: preferential treatment or anything, we are regularly updating them on

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Speaker 1: what we're doing. On the real estate side, I mean,

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Speaker 1: with this city and this town, it's about finding the

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Speaker 1: right location for a stadium or an arena as we

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Speaker 1: talk about it, because baseball is only going to be

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Speaker 1: a be there for eighty one nights a year, plus

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Speaker 1: some playoffs we'd love to see. But the rest of

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Speaker 1: that night, the rest of those nights, that place is

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Speaker 1: going to be filled with the best entertainment in town.

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Speaker 1: The city cannot stop growing and will not stop growing

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Speaker 1: and really being the entertainment mecca of the Southeast. We're

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Speaker 1: excited to bring major League Baseball here. So the real estate,

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Speaker 1: you have the venue itself, and then you have the team.

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Speaker 1: So that's one thing that's a little bit different about

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Speaker 1: us is that we are really investing in the team

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Speaker 1: and the brand right now. The Nationville Stars were a

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Speaker 1: Negro League's team that played here in the forties and

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Speaker 1: the fifties, and they're actually Stars teams in Philadelphia and

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Speaker 1: Detroit and Saint Louis all throughout the Negro Leagues. And

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Speaker 1: we have a great partnership with Bob Kendrick and the

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Speaker 1: Negro Leagues Baseball Museum. And it's our belief that the

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Speaker 1: final stamp and all of the things that Major League

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Speaker 1: Baseball has done to recognize the Negro Leagues as a

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Speaker 1: major league is to name a team after a Negro

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Speaker 1: League's team.

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Speaker 3: Hey, hey, Will, I love that. And you know, being

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Speaker 3: from Ashville, I do know how you know, big Nashville

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Speaker 3: is starting to grow. So you know, my question is

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Speaker 3: when you talk about location, you talk about, you know,

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Speaker 3: being able to build a stadium, parking, what does that

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Speaker 3: look like there? And then too, you talk about a

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Speaker 3: lot of other cities that you know, I always say

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Speaker 3: Charlotte would be would be a great place. What makes Nashville,

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Speaker 3: you know, especially too from a minority standpoint, Why is

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Speaker 3: that a good place to build a brand outside of

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Speaker 3: the history that comes to the Negro leagues.

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Speaker 1: Yeah, and come on out to Nashville and you'll see

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Speaker 1: it yourself. I mean, I have lots of love for Charlotte.

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Speaker 1: I went to Davidson, I played baseball there, so lots

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Speaker 1: of love for Charlotte. But Nashville is on a different

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Speaker 1: planet right now. I mean, we just had Cmafes, the

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Speaker 1: biggest scene in country music. There are a million people

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Speaker 1: downtown in Nashville. From the NFL Draft a few years

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Speaker 1: ago to all of the teams that have come here,

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Speaker 1: I mean, hockey was never supposed to succeed in Nashville

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Speaker 1: and they have one of the best fan bases in

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Speaker 1: the country. Soccer would never succeed in Nashville and have

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Speaker 1: one of the best fan bases in the country. And

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Speaker 1: this is baseball country right here. I mean in our backyard.

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Speaker 1: Across the street from me are the Vandy Boys and

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Speaker 1: Hawkins Field and Tim Corbins, an advisor of ours, out

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Speaker 1: East and East Tennessee. I mean Tennessee had an unbelievable

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Speaker 1: run last year and made a good push this year

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Speaker 1: as well. So this is just baseball country on the

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Speaker 1: minority front, I mean, Nashville is an incredibly diverse city

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Speaker 1: and a ton of history of black music. I mean,

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Speaker 1: Nashville is so centrally located that all of the jazz

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Speaker 1: that came up from New Orleans and all the blues

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Speaker 1: over in Memphis was stopping here in Nashville as well.

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Speaker 1: There's an amazing black music scene here in Nashville, an

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Speaker 1: amazing diverse community. But this is really a game for everyone.

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Speaker 1: I mean, I don't have to tell you guys how

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Speaker 1: how unifying the game of baseball is. And with a

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Speaker 1: city and a state with a ton of pride like Nashville, Tennessee,

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Speaker 1: it's just right for Major League Baseball to come here.

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Speaker 3: All right.

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Speaker 4: So somebody that's also been involved in this a little

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Speaker 4: bit with another city in Orlando trying to get a team,

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Speaker 4: where's the money going to come from? That's what I

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Speaker 4: want to know. Do you have an owner that's going

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Speaker 4: to step up and say I'm going to be the

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Speaker 4: majority owner. Do you have a location for the stadium,

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Speaker 4: because I mean, I remember I've watched what the Titans

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Speaker 4: went through and they kind of struggled to get a

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Speaker 4: stadium build. Is there a location where's the money for

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Speaker 4: a stadium going to come from? And then if you

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Speaker 4: want an expansion team. Who's going to pay the expansion

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Speaker 4: fee because that's already going to probably start at what

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Speaker 4: two billion plus, yeah plus a stadium.

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Speaker 1: Yeah. I mean, we don't have a go fund me

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Speaker 1: set up right now, but we've been reased funding for

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Speaker 1: the last six years. We've been at this since twenty

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Speaker 1: nineteen and have had an amazing group of local investors

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Speaker 1: and national investors pouring into what we're building here. Yeah,

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Speaker 1: the team will be expensive, in the stadium will be expensive.

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Speaker 1: We are fully planning to self fund it, and we

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Speaker 1: have tons of investors from the baseball world and from

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Speaker 1: outside of the baseball world that are incredibly excited about

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Speaker 1: what we're building here. So the money is going to come.

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Speaker 1: We are very confident in that Major League Baseball will

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Speaker 1: ultimately decide who the ownership group is, and what we're

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Speaker 1: doing is sort of building this incredible package to be

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Speaker 1: exciting to a potential group of future investors so that

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Speaker 1: we can have that best package to go to Major

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Speaker 1: League Baseball.

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Speaker 3: Hey, Will, I want to ask you talk about a

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Speaker 3: kid that grew up in the South. You know, typically

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Speaker 3: when you grew up around these parts, it's Braves Country.

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Speaker 3: How do you plan on winning over a new fan

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Speaker 3: base and kind of converting a lot of these you know,

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Speaker 3: a lot of Braves fans that are in ASHVIU, I

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Speaker 3: mean Nashville, Tennessee, North Carolina, South Carolina. You know, you

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Speaker 3: get a lot of people.

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Speaker 1: That at the end of the day, it's this Braves country.

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Speaker 3: What is that like as far as the marketing goes,

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Speaker 3: as far as trying to win some of those fans

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Speaker 3: over to say, hey, this is another new team of

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Speaker 3: the South that you guys can get behind.

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Speaker 1: Yeah, it was also Falcons country, and it was whoever

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Speaker 1: else's country. So I mean, that's one very special thing

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Speaker 1: about this place. I mean, the city's growing like crazy.

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Speaker 1: I'm not a native. I moved from Chicago most recently,

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Speaker 1: but when you get down here, you sort of start

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Speaker 1: drinking that Southern kool later that sweet tea, I should say,

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Speaker 1: and you start to just want to be a part

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Speaker 1: of it. So not only will people have their historic fandom,

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Speaker 1: but we think that they'll be excited to support a

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Speaker 1: team from here in Nashville, Tennessee, built by the local

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Speaker 1: community here. So we're excited to go to battle with

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Speaker 1: all the neighboring teams and bring more people into our

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Speaker 1: fan base. I mean from a marketing standpoint, it's all

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Speaker 1: storytelling and merchandise right now.

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Speaker 2: For us.

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Speaker 1: We believe the story is rooted deeply in Tennessee history,

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Speaker 1: baseball history, and in American history. So it's about telling

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Speaker 1: that story to more people. And then on the merchandise side,

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Speaker 1: it's about finding great partners to help us tell that story.

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Speaker 1: So I'm rocking our new era hat right here. We

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Speaker 1: put these out first in March. Within a week we

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Speaker 1: sold out to thirty six different states to non US countries.

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Speaker 1: We put them at back out in June. We're to

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Speaker 1: have fifty states and five non US countries. So I

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Speaker 1: think you can see that the story that we're building

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Speaker 1: and the team that we're really building this whole package

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Speaker 1: around is there's already demand for it. So I'll make

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Speaker 1: sure to get a package sent over to you guys,

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Speaker 1: so you can rep the stars from where you're at. Yeah,

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Speaker 1: I appreciate that. Love that.

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Speaker 2: If you're a card collector, even if you're not and

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Speaker 2: you just want to find a new way to collect.

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Speaker 2: Arena Club is the spot. AJ just opened up a

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Speaker 2: slab pack he screen recorded on his phone so you

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Speaker 2: can all see what he just experienced. Take us through it.

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Speaker 4: And it was simple. I just clicked on which slab

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Speaker 4: pack I wanted, clicked by now boom, bought it card.

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Speaker 4: Little pack starts spinning, you hit open, and then it

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Speaker 4: goes off psychedelic on you.

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Speaker 1: It's a little funny.

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Speaker 4: And then the card appears and I got a Robin

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Speaker 4: Yelt rookie car.

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Speaker 1: Yeah, you did it awesome.

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Speaker 2: And then right after that experience, I saw the little

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Speaker 2: buy back and you said, hold on to this.

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Speaker 4: Now, hold on, this is Robinots in the Hall of Fame.

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Speaker 4: He's not getting any more rookie cards.

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Speaker 1: So I'm gonna stick with it for a little bit.

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Speaker 4: See if the price might start just going up a

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Speaker 4: little bit.

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Speaker 2: Yep, you can track that, and of course if you

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Speaker 2: do want to do the buy back, then you can

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Speaker 2: instantly sell it right back to Arena Club. Get yourself

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Speaker 2: another slab pack, buy card, whatever it is. This is

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Speaker 2: the spot for collectors these days, and you can use

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Speaker 2: the code foul foul to get yourself twenty percent off

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Speaker 2: your first slab pack or card purchase at arenaclub dot

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Speaker 2: com slash foul. What are fans saying, like, do you

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Speaker 2: hit the streets and talk to fans, and you know

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Speaker 2: what do you hear from them? Obviously, there's a super

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Speaker 2: successful minor league team and a team that sometimes acts

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Speaker 2: like a major league team with the facilities they have

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Speaker 2: in Vanderbilt as well, that gets great crowds.

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Speaker 1: Yeah, I mean there's just so much bescigement for baseball

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Speaker 1: here in town. I think those two examples you gave

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Speaker 1: are points of it. I mean, I was down at

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Speaker 1: the Vandy Boys games all throughout the stretch with my son,

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Speaker 1: and I mean, it's just an amazing baseball atmosphere, an

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Speaker 1: educated fan base, a fan base that demands excellent so

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Speaker 1: that that's something that will strive for as well. But yeah,

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Speaker 1: the fans are incredibly excited. They love the brand, they

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Speaker 1: love the hats, they love the idea of a team.

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Speaker 1: So yeah, we're building fans well before we have a

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Speaker 1: team and highlights and all of that. So that'll make

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Speaker 1: my job easy at that point. But right now, it's

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Speaker 1: all about the drumming up excitement for the opportunity to

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Speaker 1: bring major League baseball here in town and then to

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Speaker 1: really honor the negro leagues along the way.

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Speaker 2: Well, I'm gonna kind of take a few fan questions

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Speaker 2: and blend them into one. They're asking about other cities

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Speaker 2: that are bidding for teams, and even other cities or

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Speaker 2: teams that are still figuring out their own stadium situations.

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Speaker 2: How much does your group keep track of that because technically,

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Speaker 2: I mean, the other teams bidding eventually are going to

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Speaker 2: be your competition. And then even a situation like the Rays,

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Speaker 2: which is still being figured out. It seems like they're

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Speaker 2: going to stay put in Florida, but you never know,

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Speaker 2: So how much do you track those situations and what

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Speaker 2: are your thoughts?

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Speaker 1: Yeah, I mean we're very in tune with everything that's

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Speaker 1: going on in Major League Baseball from the expansion side

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Speaker 1: and the relocation side. We are solely focused on expansion.

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Speaker 1: I mean, everything that we're doing would hopefully be attractive

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Speaker 1: to anybody looking to relocate, but our focus on expansion,

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Speaker 1: So we're very in tune with it. I mean I

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Speaker 1: get excited about that side of it when we are

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Speaker 1: really out there having this conversation that the game of

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Speaker 1: baseball is healthy and strong and we should look at

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Speaker 1: expanding to new cities, and yeah, let's have everybody to

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Speaker 1: put their best foot forward. And I know that we'll

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Speaker 1: be standing tent to's middle of the ring, ready to

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Speaker 1: tell why Nashville is the next best place.

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Speaker 4: All right, So I got to ask somebody again that's

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Speaker 4: been involved with the Orlando effort to try to get

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Speaker 4: a team in Orlando. You look at media market rankings,

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Speaker 4: Nashville's twenty sixth right now, Orlando's fifteen, already going to

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Speaker 4: pass Detroit probably for fourteen, is coming up on thirteen

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Speaker 4: with Seattle. You know, you have other teams, Nashville's twenty six,

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Speaker 4: Portland's possibility at twenty three, it's at twenty one, Salt

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Speaker 4: Lake City's at twenty eight. What's the pitch to get them?

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Speaker 4: Because one thing MLB work looks at is TV markets

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Speaker 4: in national markets. How do you explain that Nashville is

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Speaker 4: so low on this list? I mean, listen, the fact

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Speaker 4: that they went to Vegas at forty. I mean, I

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Speaker 4: guess it kind of proves your argument, right, But it's crazy.

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Speaker 4: They went from Oakland, which is, you know, top ten

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Speaker 4: to Vegas is kind of crazy. But you know, what's

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Speaker 4: the pitch there? And how do you get MLB to

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Speaker 4: agree to this? Because normally MLB wants the bigger markets

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Speaker 4: that are left.

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Speaker 1: Yeah, And I think media markets in this day and

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Speaker 1: age and what's going to happen with the media deals

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Speaker 1: with Major League Baseball is one way of looking at it.

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Speaker 1: But I think we're moving towards something where that we're

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Speaker 1: going to have national rights, where we're going to be

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Speaker 1: able to reach And looking at just Nashville as a

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Speaker 1: dot really under sells this entire region of Mississippi and

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Speaker 1: Alabama and Arkansas and West Tennessee and East Tennessee. I mean,

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Speaker 1: the fan base for the Titans and for the Predators

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Speaker 1: exists far beyond this small a circle which is Nashville,

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Speaker 1: which will continue to grow and is continuing to grow

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Speaker 1: and has grown every single year on those lists. So

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Speaker 1: this market can absolutely support it. And especially as you

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Speaker 1: start to think about this broader region. I mean, if

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Speaker 1: you look at the College World Series just the last

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Speaker 1: couple of weeks, I think there were thirteen SEC teams

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Speaker 1: within a couple hour drive from Nashville. There are a

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Speaker 1: lot of fans that are up for grabs, that are

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Speaker 1: excited about the opportunity to bring baseball here.

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Speaker 3: Hey, will last one for me. You're doing a great

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Speaker 3: job of, you know, like you said, getting the community

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Speaker 3: involved doing a lot of self funny. But when you

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Speaker 3: have these big projects, is there anybody else, notable maybe

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Speaker 3: behind the scenes that kind of help you, you know,

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Speaker 3: push this thing along to kind of try to get

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Speaker 3: it moving as far as Major League Baseball goes, Yeah,

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Speaker 3: we have a.

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Speaker 1: Bunch of really great advisors, both on the entertainment side

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Speaker 1: and on the baseball side. I mean, short list. On

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Speaker 1: the baseball side. Don Mattingly's an advisor, Versus Bochi's an advisor,

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Speaker 1: Tony Laruss's an advisor, Dave Dombrowski's an advisor. So we

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Speaker 1: have an amazing group of well respected gentlemen in the

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Speaker 1: league that are very very aware of what we're doing

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Speaker 1: and supportive of what we're doing, regularly repping our hats

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Speaker 1: out there at Major League Baseball functions and around. So

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Speaker 1: that's just on the baseball side. And what makes Nashville

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Speaker 1: different is that entertainment side. So from Luke Combs to

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Speaker 1: Darius Rucker to Jelly Roll to Mitchell Tenpenny, I mean,

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Speaker 1: we've had so many different stars unintended repping our hat

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Speaker 1: on stage. It's really showing that this is a very

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Speaker 1: authentic locals thing. I mean, when you see Mitchell Tenpenny

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Speaker 1: wear our hat the day after they go on sale,

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Speaker 1: and it looks like something you just pulled off the shelf.

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Speaker 1: I think it's a testament to what we're building here

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Speaker 1: and the amazing community that's really shouting from the rooftops

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Speaker 1: that it's time for Major League Baseball to come here

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Speaker 1: to Nashville.

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Speaker 2: Hey, last one on my end, Oh go ahead, Aja.

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Speaker 4: Are these guys you're talking about were they invested in

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Speaker 4: this or are they just supporting it as advisors? Because

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Speaker 4: the biggest thing that I've learned being a little bit

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Speaker 4: involved in this is you need people in NY that

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Speaker 4: are willing to put their money behind it. Now it's

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Speaker 4: great that they're wearing a national star's hat, but are

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Speaker 4: they willing to put money behind it to help with

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Speaker 4: this cause.

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Speaker 1: That group includes both investors and pure advisors who are

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Speaker 1: representing the brand and telling our story. And then we

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Speaker 1: have a long list of investors outside of the public

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Speaker 1: realm that are funding what we're doing today and investing

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Speaker 1: more money every single day to bring this to reality.

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Speaker 2: There you go, and that kind of plays into my

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Speaker 2: last part here is you know how many celebrities and

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Speaker 2: athletes that have roots to the area. You know, are

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Speaker 2: you still receiving phone calls for like, how does that

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Speaker 2: action work nowadays? Where Hey, it's no secret that if

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Speaker 2: you're involved with a team, it's fun and it can

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Speaker 2: be very lucrative. Like there are a lot of pluses,

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Speaker 2: right And we've seen some you know, legends get involved

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Speaker 2: with teams. I mean Magic Johnson is a good example.

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Speaker 2: He's involved with Dodgers. Pretty smart move on many fronts.

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Speaker 2: So how many calls do you receive in your role

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Speaker 2: from people that are reaching out to get involved with

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Speaker 2: the team and how does that go?

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Speaker 1: Yeah, I mean it's pretty regular at this point and

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Speaker 1: it's a great thing. And Magic's a really great example

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Speaker 1: as well. John Lore, managing director, who started this dream

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Speaker 1: in twenty nineteen, was actually part of the counter offer

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Speaker 1: to the Dodgers when Magic and his group wanted So

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Speaker 1: lots of connections there. But yeah, we are regularly talking

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Speaker 1: to investors, advisors, partners. I mean we have a new

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Speaker 1: partnership coming together with Rawlings right now. I mean lots

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Speaker 1: of people are interested in what we're doing, and the

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Speaker 1: ability to be in on the ground floor is a

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Speaker 1: pretty unique thing. I mean, this is a special asset

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Speaker 1: class that not everybody has access to, and people are

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Speaker 1: excited to really support what we're doing here and to

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Speaker 1: be some of the first fans of the Nasville Stars

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Speaker 1: and be a future owner of a team someday.

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Speaker 2: I love it. Well, well, this was awesome. Thanks for

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Speaker 2: talking to us obviously. Good luck with the process. We're

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Speaker 2: keeping an eye on it as well. It's been talked

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Speaker 2: about for a long time, so hopefully they start to

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Speaker 2: move in that direction soon. We appreciate it.

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Speaker 1: We'll be following, yep, I'll follow you. Follow up with

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Speaker 1: you guys, and get you guys some merch so you

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Speaker 1: can rep two. And for anybody listening, please follow us

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Speaker 1: at Stars Baseball, nationale Stars on all social channels. Stick

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Speaker 1: with us for the ride. It's gonna be a fun one.

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Speaker 2: There you go, give it a follow. The merch is tight.

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Speaker 2: I like that a lot. The black brim and the

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Speaker 2: white that's crisp, really nice. So yeah, appreciate it again. Everyone,

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Speaker 2: go check out what the Nashville Stars are working on

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Speaker 2: here and we'll catch you down the road.

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Speaker 1: Thanks Will, Thanks gentlemen,