1 00:00:00,200 --> 00:00:03,920 Speaker 1: Hi everyone at Sophia, and welcome back to Work in Progress. 2 00:00:14,760 --> 00:00:16,680 Speaker 1: I am so excited to have been given the chance 3 00:00:16,720 --> 00:00:21,480 Speaker 1: to sit down with two legends, Ben Cohen and Jerry Greenfield, 4 00:00:21,960 --> 00:00:24,320 Speaker 1: better known to most of us as Ben and Jerry 5 00:00:24,480 --> 00:00:27,200 Speaker 1: of Ben and Jerry's ice Cream. Some of you may 6 00:00:27,240 --> 00:00:29,760 Speaker 1: be more familiar with these two guys for their incredibly 7 00:00:29,800 --> 00:00:33,640 Speaker 1: successful and super delicious ice cream business, but they are 8 00:00:33,720 --> 00:00:39,840 Speaker 1: also lifelong friends and lifelong activists. They've both been recognized 9 00:00:39,840 --> 00:00:43,600 Speaker 1: for fostering their company's commitment to social responsibility by the 10 00:00:43,600 --> 00:00:47,360 Speaker 1: Council on Economic Priorities and by the United States Small 11 00:00:47,400 --> 00:00:51,960 Speaker 1: Business Administration. They've also received the James Beard Humanitarians of 12 00:00:52,000 --> 00:00:55,800 Speaker 1: the Year Award, the Peace Museum's Community Peacemakers of the 13 00:00:55,880 --> 00:00:59,960 Speaker 1: Year Award, and the Corporate Giving Award. Ben has served 14 00:01:00,040 --> 00:01:03,040 Speaker 1: down the boards of Greenpeace, Business for Social Responsibility and 15 00:01:03,040 --> 00:01:07,400 Speaker 1: have for International, the Social Venture Network, Hampshire College and Oxfam, 16 00:01:08,160 --> 00:01:10,880 Speaker 1: and in addition, Ben also served as the national co 17 00:01:11,000 --> 00:01:14,240 Speaker 1: chair of the Bernie twenty campaign. Jerry is involved in 18 00:01:14,280 --> 00:01:18,600 Speaker 1: promoting the social and environmental initiatives that Ben and Jerry's undertakes, 19 00:01:18,680 --> 00:01:20,560 Speaker 1: and he is the vice president of the Ben and 20 00:01:20,600 --> 00:01:25,520 Speaker 1: Jerry's foundation. Presently, the two are laser focused on their 21 00:01:25,600 --> 00:01:29,720 Speaker 1: campaign to fight end qualified immunity, which will discuss in 22 00:01:29,760 --> 00:01:33,920 Speaker 1: detail today. It is an incredibly important and extremely timely effort, 23 00:01:34,520 --> 00:01:37,080 Speaker 1: especially in light of the recent verdict in the Derek 24 00:01:37,160 --> 00:01:40,240 Speaker 1: Chauvin trial for the murder of George Floyd and the 25 00:01:40,319 --> 00:01:43,480 Speaker 1: recent murder by police of Dante Wright. We discuss how 26 00:01:43,520 --> 00:01:46,640 Speaker 1: they became so invested in this issue, their mission, statement, 27 00:01:47,040 --> 00:01:51,360 Speaker 1: police brutality, and black lives matter. We also, of course 28 00:01:51,560 --> 00:01:54,520 Speaker 1: talk about the history of Ben and Jerry's, the fascinating 29 00:01:54,600 --> 00:01:59,200 Speaker 1: science and what might be unexpected engineering behind ice cream making, 30 00:02:00,040 --> 00:02:04,000 Speaker 1: on what makes their's so unique. I'm excited for you 31 00:02:04,040 --> 00:02:06,560 Speaker 1: all to dig into this treat of an episode and 32 00:02:06,600 --> 00:02:10,600 Speaker 1: here with these two great businessmen and humanitarians have to 33 00:02:10,639 --> 00:02:25,760 Speaker 1: share with us today. Thank you guys both so much 34 00:02:26,040 --> 00:02:31,320 Speaker 1: for being here. I have so loved my journey as 35 00:02:31,360 --> 00:02:36,320 Speaker 1: a fan because I, like so many people, know you 36 00:02:36,440 --> 00:02:40,880 Speaker 1: for your incredible ice cream. You make parties better and 37 00:02:41,040 --> 00:02:46,400 Speaker 1: birthdays better. And then myself and so many other people 38 00:02:46,440 --> 00:02:50,680 Speaker 1: in the world realized you're both these deeply committed activists. 39 00:02:50,840 --> 00:02:53,840 Speaker 1: But before we get into the present, I really do 40 00:02:54,000 --> 00:02:57,080 Speaker 1: love to go back with people because I meet you 41 00:02:57,160 --> 00:03:00,639 Speaker 1: today as you know, these iconic business leaders and these 42 00:03:00,680 --> 00:03:05,160 Speaker 1: founders of a massive, massive company. But I'm very curious 43 00:03:05,560 --> 00:03:08,880 Speaker 1: about the beginning. I'm curious about how all of this 44 00:03:09,000 --> 00:03:14,120 Speaker 1: came to be. You both are from Brooklyn, correct, That's 45 00:03:14,120 --> 00:03:17,960 Speaker 1: where we were born. My parents moved out to Long 46 00:03:18,000 --> 00:03:21,120 Speaker 1: Island when I was one and a half. You're a 47 00:03:21,120 --> 00:03:24,200 Speaker 1: Long Island kid. I'm a Long Island kid. Can you 48 00:03:24,200 --> 00:03:27,160 Speaker 1: paint a picture of what was happening in the city, 49 00:03:27,200 --> 00:03:30,080 Speaker 1: you know, when you were, I don't know, say, having 50 00:03:30,120 --> 00:03:33,920 Speaker 1: your supremely cool double digit birthday turning ten. Well, I was. 51 00:03:34,120 --> 00:03:38,560 Speaker 1: I was a fat, chubby kid. I was, you know, 52 00:03:38,920 --> 00:03:41,720 Speaker 1: kind of bullied and made fun of course, I was 53 00:03:41,880 --> 00:03:44,600 Speaker 1: a fat chubby kid. You know. I was kind of 54 00:03:44,680 --> 00:03:49,600 Speaker 1: a smart kid. I was able to get by in 55 00:03:49,720 --> 00:03:53,600 Speaker 1: school without really doing my homework. And I was a 56 00:03:53,720 --> 00:03:57,800 Speaker 1: tall kid, so I got picked to put up the 57 00:03:57,880 --> 00:04:01,360 Speaker 1: bulletin boards, you know, one the teacher wounded something up. 58 00:04:02,160 --> 00:04:06,640 Speaker 1: I I kind of reached my academic peak. Actually, in 59 00:04:07,000 --> 00:04:12,120 Speaker 1: uh elementary school, I was voted most likely to succeed. 60 00:04:12,240 --> 00:04:16,680 Speaker 1: You didn't have that as one of my my accomplishments. 61 00:04:16,760 --> 00:04:20,480 Speaker 1: When you gave the thing at the beginning. Uh, and 62 00:04:20,520 --> 00:04:24,159 Speaker 1: then it was all downhill from there. And what about you, Jerry? Well, So, 63 00:04:24,279 --> 00:04:26,560 Speaker 1: Ben and I grew up in the same town. I 64 00:04:26,640 --> 00:04:29,680 Speaker 1: was also a chubby kid. And Ben and I met 65 00:04:29,720 --> 00:04:33,480 Speaker 1: when we were thirteen. We were in seventh grade together 66 00:04:33,560 --> 00:04:37,359 Speaker 1: in the same junior high school and we met in 67 00:04:37,480 --> 00:04:40,760 Speaker 1: gym class running around the track because we were the 68 00:04:40,839 --> 00:04:43,719 Speaker 1: too slowest, fattest kids in the class. And you know, 69 00:04:43,839 --> 00:04:47,040 Speaker 1: plus we were we were kind of nerdy kids. And 70 00:04:47,520 --> 00:04:49,719 Speaker 1: I would have to say, not really in the social 71 00:04:49,760 --> 00:04:53,400 Speaker 1: main stream, wouldn't you say, Ben? Yeah, I think you'd 72 00:04:53,440 --> 00:04:59,640 Speaker 1: have to say that. So were you too fast friends? Yeah? Yeah, 73 00:04:59,680 --> 00:05:02,320 Speaker 1: we got along great. You know what I think when 74 00:05:02,320 --> 00:05:06,080 Speaker 1: you're not really in the fast crowd, Uh, you know, 75 00:05:06,360 --> 00:05:09,440 Speaker 1: when you're sort of outliers. We had I don't know 76 00:05:09,480 --> 00:05:12,400 Speaker 1: two or three or four friends who are outliers. And 77 00:05:12,440 --> 00:05:16,159 Speaker 1: we used to have lunch together in seventh grade in 78 00:05:16,240 --> 00:05:20,080 Speaker 1: a separate part of the lunch room. And uh, you know, 79 00:05:20,160 --> 00:05:24,880 Speaker 1: we we've found our our people. I'm lucky to find 80 00:05:24,920 --> 00:05:28,000 Speaker 1: some of your people early. What what were you guys 81 00:05:28,040 --> 00:05:35,159 Speaker 1: really interested in? Then? I was interested in science and 82 00:05:35,440 --> 00:05:42,520 Speaker 1: I was interested in electricity. I have like a little 83 00:05:42,600 --> 00:05:46,359 Speaker 1: work table next to my father's desk in the basement, 84 00:05:47,200 --> 00:05:52,279 Speaker 1: and I just had all these wires that I kept 85 00:05:52,320 --> 00:05:57,039 Speaker 1: on kind of twisting together, and it was this huge, 86 00:05:57,200 --> 00:06:01,520 Speaker 1: big tangle of wires. So that's that's what I said 87 00:06:01,560 --> 00:06:04,680 Speaker 1: to I like that I was. I was kind of 88 00:06:04,720 --> 00:06:07,600 Speaker 1: a science geek who as a kid, I was really 89 00:06:07,640 --> 00:06:11,760 Speaker 1: fascinated by how things worked. And I remember also in 90 00:06:11,800 --> 00:06:17,160 Speaker 1: the seventh grade, we did our first animal dissections for 91 00:06:17,200 --> 00:06:22,599 Speaker 1: biology and I could not believe what the inside of 92 00:06:22,640 --> 00:06:26,320 Speaker 1: a living thing looked like. And I came home and 93 00:06:26,360 --> 00:06:28,440 Speaker 1: told my parents I wanted to be a surgeon. I 94 00:06:28,480 --> 00:06:31,520 Speaker 1: was like, this is the coolest You don't understand. You 95 00:06:31,560 --> 00:06:34,400 Speaker 1: can put people back together and it's and my parents 96 00:06:34,440 --> 00:06:38,040 Speaker 1: were sort of like, ok, okay, um. So you can 97 00:06:38,080 --> 00:06:40,360 Speaker 1: imagine their displeasure many years later when I said, you know, 98 00:06:40,520 --> 00:06:42,200 Speaker 1: I don't think I'm going to go to medical school. 99 00:06:42,240 --> 00:06:45,360 Speaker 1: I think I want to be an actor. My mom, 100 00:06:46,120 --> 00:06:48,960 Speaker 1: good god, what have we done. We shouldn't let her 101 00:06:49,000 --> 00:06:52,680 Speaker 1: do so many plays. I told my parents I wanted 102 00:06:52,720 --> 00:06:58,440 Speaker 1: to be uh an electrician, and they said, oh, no, 103 00:06:58,880 --> 00:07:04,279 Speaker 1: dear you, you want to be an electrical engineer. UH. 104 00:07:04,320 --> 00:07:07,279 Speaker 1: And I didn't I didn't do either one of those things. 105 00:07:08,040 --> 00:07:09,960 Speaker 1: I didn't go to medical school either, and now I'm 106 00:07:09,960 --> 00:07:13,040 Speaker 1: playing a doctor in my new job. So you never 107 00:07:13,080 --> 00:07:18,080 Speaker 1: really know how these things become full circle. I'm curious, 108 00:07:18,120 --> 00:07:20,800 Speaker 1: you know, you and you just spoke about your family. 109 00:07:21,720 --> 00:07:24,320 Speaker 1: I think about the ways our families can encourage us to, 110 00:07:24,560 --> 00:07:28,040 Speaker 1: you know, dream bigger, set larger goals, and and since 111 00:07:28,080 --> 00:07:30,640 Speaker 1: the both of you, you know, have been in each 112 00:07:30,640 --> 00:07:33,200 Speaker 1: other's lives since the seventh grade, I know you've lived 113 00:07:33,200 --> 00:07:36,440 Speaker 1: together at one point, I have questions about that. I'm curious. 114 00:07:37,040 --> 00:07:41,120 Speaker 1: How did your families each influence you in terms of 115 00:07:42,320 --> 00:07:44,480 Speaker 1: what they encouraged you to do or what they taught 116 00:07:44,520 --> 00:07:47,080 Speaker 1: you was possible. I I wonder what you can kind 117 00:07:47,080 --> 00:07:51,720 Speaker 1: of trace in terms of your familial experience as kids 118 00:07:51,760 --> 00:07:55,880 Speaker 1: to your your current belief systems about you know, changing 119 00:07:55,920 --> 00:07:59,440 Speaker 1: the world and and building things that you don't see yet. Well, 120 00:07:59,520 --> 00:08:03,720 Speaker 1: my pair earnts were the kind of parents who loved 121 00:08:03,760 --> 00:08:07,320 Speaker 1: you and supported you no matter what. Whatever you wanted 122 00:08:07,360 --> 00:08:11,680 Speaker 1: to do was fine with them. They were very non directive, 123 00:08:13,040 --> 00:08:17,080 Speaker 1: and I think there were big believers in education, and 124 00:08:17,400 --> 00:08:20,400 Speaker 1: that worked for me because I was a real rule follower, 125 00:08:20,600 --> 00:08:23,760 Speaker 1: so I did whatever they told me to do in school, 126 00:08:24,200 --> 00:08:27,480 Speaker 1: And unlike Ben, who didn't used to do his homework, 127 00:08:28,160 --> 00:08:31,840 Speaker 1: I always did my homework, and I always handed in 128 00:08:31,880 --> 00:08:35,880 Speaker 1: my assignments on time, and when I got home from school, 129 00:08:36,240 --> 00:08:42,640 Speaker 1: I did my homework right away. I never progressed. I mean, 130 00:08:42,720 --> 00:08:46,160 Speaker 1: you couldn't. You couldn't really find two more different people 131 00:08:46,200 --> 00:08:49,480 Speaker 1: in in many respects than Ben and me, and yet 132 00:08:49,520 --> 00:08:52,480 Speaker 1: you're the best of friends. How is your friendship which 133 00:08:52,520 --> 00:08:55,200 Speaker 1: was established so early and also the factory that you 134 00:08:55,280 --> 00:08:58,120 Speaker 1: just bring up that you're very different in terms of 135 00:08:58,160 --> 00:09:01,440 Speaker 1: your habits. How was that for you to to live together? 136 00:09:01,480 --> 00:09:05,480 Speaker 1: Because now I'm curious who cleaned the house? Who was 137 00:09:05,559 --> 00:09:09,680 Speaker 1: the messy roommate? Like, how did that all go down? Well, 138 00:09:09,720 --> 00:09:14,160 Speaker 1: we lived together, I think several different times. I think 139 00:09:14,440 --> 00:09:18,640 Speaker 1: what maybe the Well, the first time was when I, 140 00:09:19,440 --> 00:09:22,960 Speaker 1: you know, I had I had gone to college, and uh, 141 00:09:23,040 --> 00:09:28,720 Speaker 1: they had a January kind of term where you take 142 00:09:28,760 --> 00:09:31,600 Speaker 1: them up to January and do some independent study. And 143 00:09:32,000 --> 00:09:35,080 Speaker 1: I went with some friends to drive and we drove 144 00:09:35,080 --> 00:09:43,800 Speaker 1: out to California and we were supposedly researching alternative educational institutions. 145 00:09:44,360 --> 00:09:49,760 Speaker 1: I don't really recall visiting any of those but I 146 00:09:49,840 --> 00:09:53,360 Speaker 1: did decide at the end of January that I was 147 00:09:53,400 --> 00:09:58,160 Speaker 1: going to drop out of school and stay in California. Um, 148 00:09:58,840 --> 00:10:01,560 Speaker 1: get a job as an ice cream man, you know, 149 00:10:02,240 --> 00:10:04,760 Speaker 1: ringing bells and selling ice cream two kids, because I 150 00:10:04,760 --> 00:10:07,520 Speaker 1: had experience at that, because I did that when I 151 00:10:07,559 --> 00:10:10,920 Speaker 1: was in high school. Yeah, your senior year, right, you 152 00:10:10,920 --> 00:10:14,000 Speaker 1: you were in an ice cream shop then, Yeah, and 153 00:10:14,400 --> 00:10:17,959 Speaker 1: these guys left, and you know, I had like no money, 154 00:10:18,000 --> 00:10:21,960 Speaker 1: no place to live. I was trying to figure out, Wow, 155 00:10:22,000 --> 00:10:23,960 Speaker 1: do I get a job first or do I find 156 00:10:23,960 --> 00:10:27,360 Speaker 1: a place to live first? And I couldn't figure that out, 157 00:10:27,480 --> 00:10:33,000 Speaker 1: and I just felt so alone, you know, the loneliest 158 00:10:33,080 --> 00:10:37,200 Speaker 1: I've ever felt in my life. And I started hitchhiking 159 00:10:37,240 --> 00:10:40,920 Speaker 1: back to the closest person that I could find that 160 00:10:41,040 --> 00:10:44,800 Speaker 1: I knew, and that was Jerry, who lived in uh Oberlin. 161 00:10:44,880 --> 00:10:49,319 Speaker 1: He was going to school at Oberlin College, and uh 162 00:10:49,559 --> 00:10:52,400 Speaker 1: I just moved in and lived on his floor for 163 00:10:53,280 --> 00:10:57,360 Speaker 1: a few months. And I was pretty well behaved. I 164 00:10:57,400 --> 00:11:01,560 Speaker 1: think living on your floor, Jare, Yeah, Ben was great 165 00:11:01,760 --> 00:11:04,640 Speaker 1: And the question of who cleaned up never came up, 166 00:11:05,040 --> 00:11:07,800 Speaker 1: but it did come up when we lived together in 167 00:11:07,880 --> 00:11:11,840 Speaker 1: New York City in an apartment after I had gotten 168 00:11:12,080 --> 00:11:15,320 Speaker 1: out of college and Ben had dropped out of a 169 00:11:15,360 --> 00:11:21,080 Speaker 1: few colleges, and this was when I really should have 170 00:11:21,720 --> 00:11:27,760 Speaker 1: realized what my future partner was like, because in terms 171 00:11:27,760 --> 00:11:33,800 Speaker 1: of cleaning up, Ben's theory was, well, whoever gets tired 172 00:11:34,120 --> 00:11:37,280 Speaker 1: of how messy and dirty it is, first they should 173 00:11:37,280 --> 00:11:42,040 Speaker 1: clean up. And so it's really like the lowest common 174 00:11:42,080 --> 00:11:46,840 Speaker 1: denominator who cleans up? I mean, it makes sense when 175 00:11:46,920 --> 00:11:50,439 Speaker 1: you think about it, right, I mean, it just had 176 00:11:50,480 --> 00:11:52,680 Speaker 1: never occurred to me to put it in those terms. 177 00:11:53,080 --> 00:11:55,920 Speaker 1: It's kind of a battle of the wills, really, who 178 00:11:55,960 --> 00:11:59,640 Speaker 1: can hold out the longest. I don't think it was 179 00:11:59,679 --> 00:12:03,480 Speaker 1: about well the wheels, It's like, what what your level 180 00:12:03,800 --> 00:12:07,760 Speaker 1: of acceptance of the way things were? I mean, I 181 00:12:07,800 --> 00:12:09,920 Speaker 1: don't think Ben was trying to get me to clean 182 00:12:10,000 --> 00:12:13,080 Speaker 1: up before him, were you? I mean no, I don't 183 00:12:13,080 --> 00:12:16,360 Speaker 1: think that was the idea it was. It was just 184 00:12:16,600 --> 00:12:25,400 Speaker 1: reconceptualizing neat versus messy. Why shouldn't the norm and the accepted, 185 00:12:26,200 --> 00:12:30,560 Speaker 1: the accepted norm be messy and if somebody didn't like it, 186 00:12:31,240 --> 00:12:35,320 Speaker 1: let him go clean up. But in this house, the 187 00:12:35,400 --> 00:12:39,600 Speaker 1: accepted norm's messy. See Jerry's laughing, and I'm starting to sweat, 188 00:12:39,640 --> 00:12:41,679 Speaker 1: and I'm realizing, of course, I would call it a 189 00:12:41,720 --> 00:12:45,080 Speaker 1: battle of the wheels because I'm so o c D. 190 00:12:45,600 --> 00:12:48,640 Speaker 1: But I'm like the level of willpower it would take 191 00:12:48,679 --> 00:12:50,960 Speaker 1: me to walk past the sink with dishes in it. 192 00:12:51,040 --> 00:12:54,280 Speaker 1: I'm thinking about it. Wow, Well you'd be a good 193 00:12:54,280 --> 00:12:58,720 Speaker 1: person to live with because you'd clean everything up, you see. 194 00:12:58,760 --> 00:13:01,439 Speaker 1: But the thing about Ben thing I was laughing is 195 00:13:01,960 --> 00:13:05,679 Speaker 1: because when Ben talks about norms, because that that is 196 00:13:05,760 --> 00:13:09,640 Speaker 1: one of the essential qualities of Ben is that he 197 00:13:09,720 --> 00:13:14,280 Speaker 1: does not accept or see or whatever what what many 198 00:13:14,400 --> 00:13:19,520 Speaker 1: people think of as conventional norms. He's he's somewhat unconventional. 199 00:13:19,559 --> 00:13:22,640 Speaker 1: I would have to say, well, I think I need 200 00:13:22,679 --> 00:13:26,480 Speaker 1: to admit to you, juror that in that particular situation 201 00:13:26,559 --> 00:13:30,800 Speaker 1: where I was positing this idea that you know, why 202 00:13:30,960 --> 00:13:33,320 Speaker 1: why shouldn't the norm just be messy? I was just 203 00:13:33,400 --> 00:13:37,960 Speaker 1: trying to find a reason why I wouldn't have to 204 00:13:38,000 --> 00:13:40,720 Speaker 1: clean up. Well, be that it isn't made. The bigger 205 00:13:40,800 --> 00:13:44,560 Speaker 1: question is about and you know, this is kind of 206 00:13:45,320 --> 00:13:49,200 Speaker 1: much of the essence of Ben and Jerry's is you 207 00:13:49,320 --> 00:13:53,040 Speaker 1: don't need to do things the way they've always been done. 208 00:13:53,200 --> 00:13:55,920 Speaker 1: You don't need to think about things the way other 209 00:13:56,000 --> 00:14:00,280 Speaker 1: people think about them, and it it extends not just 210 00:14:00,559 --> 00:14:04,760 Speaker 1: from what makes ice cream a good ice cream, but 211 00:14:04,880 --> 00:14:08,440 Speaker 1: it extends to larger issues like what is the role 212 00:14:08,480 --> 00:14:12,720 Speaker 1: of business in society? It goes from the smallest, most 213 00:14:12,720 --> 00:14:18,720 Speaker 1: tangible thing to the biggest, broadest conceptual things. And that's 214 00:14:19,480 --> 00:14:22,960 Speaker 1: that's been He's got his hands in it, and he's 215 00:14:22,960 --> 00:14:26,480 Speaker 1: got his head in it too. I love that. I 216 00:14:26,960 --> 00:14:31,360 Speaker 1: do think it's so interesting as you speak about it, Jerry, 217 00:14:31,440 --> 00:14:35,480 Speaker 1: because you talk about growing up being a rule follower, 218 00:14:35,640 --> 00:14:41,080 Speaker 1: liking rules, liking um structure in a way, and Ben 219 00:14:41,240 --> 00:14:44,040 Speaker 1: you you being a more unconventional person. And I would 220 00:14:44,080 --> 00:14:48,720 Speaker 1: imagine in your conversations about what each of you thinks, 221 00:14:48,760 --> 00:14:51,840 Speaker 1: it's that space between where all the ideas are probably had. 222 00:14:52,680 --> 00:14:56,160 Speaker 1: So how whether it is as you just mentioned, how 223 00:14:57,400 --> 00:14:59,680 Speaker 1: why ice cream is what it is, or how it's 224 00:14:59,720 --> 00:15:05,040 Speaker 1: made two social activism and and the role of as 225 00:15:05,040 --> 00:15:08,800 Speaker 1: you said, business in society. Where did some of these 226 00:15:09,480 --> 00:15:15,520 Speaker 1: ideas between the two of you begin? How How did 227 00:15:15,520 --> 00:15:17,720 Speaker 1: you know you wanted to work together? How did you 228 00:15:17,760 --> 00:15:21,400 Speaker 1: decide on ice cream? How did you decide on on Burlington? 229 00:15:21,520 --> 00:15:23,720 Speaker 1: By the way, because you're talking about all the places 230 00:15:23,760 --> 00:15:25,640 Speaker 1: you lived, and I have not heard you talk about Vermont. 231 00:15:25,800 --> 00:15:28,080 Speaker 1: So how did you wind up opening a shop and Vermont? 232 00:15:28,120 --> 00:15:35,960 Speaker 1: I have so many questions. Well, essentially we were two failures. 233 00:15:36,520 --> 00:15:42,280 Speaker 1: Jerry had gone four years straight through college and I 234 00:15:42,480 --> 00:15:45,640 Speaker 1: was trying to become a doctor. And he applied to 235 00:15:45,680 --> 00:15:48,840 Speaker 1: medical school and they all rejected him. And then he 236 00:15:49,240 --> 00:15:53,840 Speaker 1: tried to get some life experience that would bolster his 237 00:15:54,440 --> 00:15:59,240 Speaker 1: medical school resume. You got a job as a lab technician, which, 238 00:15:59,280 --> 00:16:02,360 Speaker 1: by the way, I'm about to make use of. He 239 00:16:02,400 --> 00:16:06,760 Speaker 1: got a job as a lab technician, and he applied 240 00:16:06,800 --> 00:16:10,760 Speaker 1: to another twenty medical schools and they all rejected him. 241 00:16:10,800 --> 00:16:16,000 Speaker 1: So he was a failure. I was trying to make 242 00:16:16,080 --> 00:16:21,120 Speaker 1: my living being a potter, making pottery and selling pottery. 243 00:16:21,440 --> 00:16:25,480 Speaker 1: Um I would make my pottery and take it around 244 00:16:25,480 --> 00:16:29,920 Speaker 1: to craft fairs and this big old white van and 245 00:16:29,960 --> 00:16:34,120 Speaker 1: nobody bought my pottery, and it was some of the 246 00:16:34,160 --> 00:16:41,000 Speaker 1: most discouraging, disheartening experiences of my life. And so I 247 00:16:41,080 --> 00:16:44,680 Speaker 1: was a failure too. And I don't know, we were 248 00:16:44,720 --> 00:16:46,480 Speaker 1: just kind of we got to get you know, we 249 00:16:46,880 --> 00:16:49,240 Speaker 1: you know, we would continue to see each other socially. 250 00:16:49,320 --> 00:16:53,200 Speaker 1: I think maybe we were living together in New York City, 251 00:16:53,880 --> 00:16:57,880 Speaker 1: and I think we we started talking about, well, maybe 252 00:16:57,920 --> 00:17:01,440 Speaker 1: we should open up a restaurant together. Um kind of 253 00:17:01,440 --> 00:17:03,720 Speaker 1: went from there. I mean, we all we always like 254 00:17:03,840 --> 00:17:08,720 Speaker 1: to eat. We were we were good eaters, and neither 255 00:17:08,800 --> 00:17:12,199 Speaker 1: one of us had any business training whatsoever. We you know, 256 00:17:12,280 --> 00:17:16,000 Speaker 1: we didn't think about business when we were opening up 257 00:17:16,040 --> 00:17:18,760 Speaker 1: an ice cream shop. We were becoming ice cream guys. 258 00:17:19,200 --> 00:17:22,840 Speaker 1: And you know we actually before we opened up, we 259 00:17:23,040 --> 00:17:28,320 Speaker 1: practiced on our own making test batches of ice cream 260 00:17:28,359 --> 00:17:30,960 Speaker 1: and home ice cream makers. That's that's sort of how 261 00:17:30,960 --> 00:17:33,240 Speaker 1: we figured out how to do it well. And Jerry 262 00:17:33,280 --> 00:17:38,479 Speaker 1: had that biochemistry background. There there's a big, blue, thick 263 00:17:39,359 --> 00:17:45,400 Speaker 1: textbook in the ice cream industry called ice Cream by 264 00:17:45,480 --> 00:17:50,320 Speaker 1: the father of modern American ice cream, window S. R. Buckle, 265 00:17:51,119 --> 00:17:54,600 Speaker 1: who is no longer with us. But I mean, this 266 00:17:54,680 --> 00:17:59,080 Speaker 1: was a very complex book. It went through the entire 267 00:17:59,200 --> 00:18:02,439 Speaker 1: signs of ice cream. I couldn't understand it, but Jerry, 268 00:18:02,560 --> 00:18:05,840 Speaker 1: because he had that biochemistry background, he could understand it. 269 00:18:06,600 --> 00:18:09,880 Speaker 1: So I was going around kind of testing out ice 270 00:18:09,880 --> 00:18:14,080 Speaker 1: cream recipes from homemade ice cream books, and Jerry was 271 00:18:15,240 --> 00:18:20,680 Speaker 1: using the theory, the science behind it to also try 272 00:18:20,680 --> 00:18:23,880 Speaker 1: out different kinds of ice cream, and between the two 273 00:18:23,880 --> 00:18:26,719 Speaker 1: of us we we I think it was mostly Jerry 274 00:18:26,840 --> 00:18:30,960 Speaker 1: we we came out with something really good. Is there 275 00:18:30,760 --> 00:18:34,840 Speaker 1: a piece of that science that the average lay person 276 00:18:34,920 --> 00:18:38,520 Speaker 1: like me might be fascinated to learn about? How ice 277 00:18:38,560 --> 00:18:42,520 Speaker 1: cream works? Oh? Yes, ice cream is a very very 278 00:18:42,640 --> 00:18:46,720 Speaker 1: interesting and complex food, isn't it? Then? It certainly is. 279 00:18:47,440 --> 00:18:50,679 Speaker 1: I think one thing, for example, that you might be 280 00:18:50,800 --> 00:18:55,840 Speaker 1: interested in is that the key to making good ice cream, 281 00:18:56,080 --> 00:19:01,480 Speaker 1: something that tastes really smooth in your mouth and creamy, 282 00:19:01,920 --> 00:19:08,800 Speaker 1: is the particle size of the ice crystal and the whole, Yes, 283 00:19:09,040 --> 00:19:13,960 Speaker 1: the whole. The whole theory of ice cream is to 284 00:19:14,160 --> 00:19:20,399 Speaker 1: freeze the liquid as fast as possible, and so in 285 00:19:20,520 --> 00:19:24,359 Speaker 1: order to do that, you end up using what is 286 00:19:24,400 --> 00:19:33,879 Speaker 1: called generically a scraped surface heat exchanger. So this is 287 00:19:33,920 --> 00:19:40,080 Speaker 1: nothing more than a barrel or a can that has 288 00:19:40,160 --> 00:19:44,639 Speaker 1: a refrigerant around the outside, and on the inside there 289 00:19:44,640 --> 00:19:48,080 Speaker 1: are these scrapers. It's you know, in in home ice 290 00:19:48,119 --> 00:19:50,399 Speaker 1: cream they call it a dash or a dasher blade. 291 00:19:51,200 --> 00:19:55,320 Speaker 1: And what happens is this dasher blade is spinning around 292 00:19:55,680 --> 00:20:01,320 Speaker 1: inside the can and there's a very ry's thin layer 293 00:20:01,440 --> 00:20:05,159 Speaker 1: of ice cream that freezes, and so it spins around, 294 00:20:05,160 --> 00:20:08,879 Speaker 1: it scrapes that off, and then another thin layer freezes 295 00:20:08,920 --> 00:20:12,760 Speaker 1: and it goes on like that. That's how you get 296 00:20:13,480 --> 00:20:17,040 Speaker 1: really smooth, creamy ice cream. And then one of the 297 00:20:17,040 --> 00:20:22,119 Speaker 1: other interesting things is that ice cream contains all three 298 00:20:22,440 --> 00:20:27,639 Speaker 1: phases of matter. It's liquid, solid, and gas, all of those. 299 00:20:28,560 --> 00:20:30,800 Speaker 1: But the best thing about it, and this isn't really 300 00:20:30,840 --> 00:20:33,520 Speaker 1: that scientific, but this is something I've learned from Ben, 301 00:20:34,640 --> 00:20:39,159 Speaker 1: is that ice cream is the only frozen food that 302 00:20:39,280 --> 00:20:43,360 Speaker 1: you eat while it's still frozen. You gotta wrap your 303 00:20:43,359 --> 00:20:47,440 Speaker 1: head around that, right, I see, I see that's right. 304 00:20:47,640 --> 00:20:56,399 Speaker 1: Of course you haven't thought about that's why it's so good. Okay, 305 00:20:56,480 --> 00:21:01,040 Speaker 1: So you two are becoming science and engineering experts figuring 306 00:21:01,040 --> 00:21:03,680 Speaker 1: out what was what was the first flavor of ice 307 00:21:03,680 --> 00:21:06,040 Speaker 1: cream you ever made? You know, it's you're you're really 308 00:21:06,119 --> 00:21:09,240 Speaker 1: overstating the case when you talk about science and engineer 309 00:21:10,080 --> 00:21:12,720 Speaker 1: am I because I didn't read that giant text book 310 00:21:12,720 --> 00:21:16,080 Speaker 1: and I'm never gonna what We we re engineered our 311 00:21:16,680 --> 00:21:21,560 Speaker 1: ice cream making machines, did we not? Yes? Yes we did. 312 00:21:21,920 --> 00:21:27,400 Speaker 1: We We reamed out the ports, we slowed down the motor. Yeah, 313 00:21:27,440 --> 00:21:29,919 Speaker 1: but so so when so when you talk about it, 314 00:21:30,040 --> 00:21:32,960 Speaker 1: when you talk about the essence of Ben and Jerry's 315 00:21:33,600 --> 00:21:36,879 Speaker 1: with with respect to the ice cream. The product itself, 316 00:21:37,880 --> 00:21:43,440 Speaker 1: it is high quality ingredients, so it's rich and creamy, 317 00:21:43,600 --> 00:21:46,919 Speaker 1: and then it's got the big chunks of cookies and 318 00:21:47,000 --> 00:21:52,080 Speaker 1: candies and swirl and that's the texture variation. And that 319 00:21:52,080 --> 00:21:56,679 Speaker 1: that the big chunks, that is Ben and that is 320 00:21:56,760 --> 00:21:59,520 Speaker 1: the essence of Ben and Jerry's ice cream. And what's 321 00:21:59,520 --> 00:22:03,879 Speaker 1: so amazed amazing about it is that Ben and Jerry's 322 00:22:04,000 --> 00:22:07,120 Speaker 1: is now forty three years old. Ben and I just 323 00:22:07,280 --> 00:22:11,120 Speaker 1: turned seventy and Ben and Jerry's has been making ice 324 00:22:11,160 --> 00:22:15,919 Speaker 1: cream with big chunks since then forty three years, and 325 00:22:16,000 --> 00:22:21,280 Speaker 1: yet it's still almost impossible to find another ice cream 326 00:22:21,520 --> 00:22:24,960 Speaker 1: commercially that you can get that has big chunks in it. 327 00:22:25,160 --> 00:22:28,200 Speaker 1: Nobody else has figured out how to do it. And 328 00:22:28,240 --> 00:22:33,000 Speaker 1: it's because the people that make Ben and Jerry's are amazing, 329 00:22:33,760 --> 00:22:37,639 Speaker 1: the people that are willing to put in the care 330 00:22:38,000 --> 00:22:41,520 Speaker 1: that it takes. Because you know, ice cream machinery is 331 00:22:41,560 --> 00:22:44,360 Speaker 1: not really designed to put in big chunks of cookies 332 00:22:44,400 --> 00:22:47,920 Speaker 1: and candies and ice cream, and so most ice cream 333 00:22:47,960 --> 00:22:51,520 Speaker 1: companies make ice cream that's easy to make, as opposed 334 00:22:51,600 --> 00:22:55,280 Speaker 1: to what people want to eat. That's really the key. 335 00:22:55,400 --> 00:22:58,360 Speaker 1: If you make what people want to eat, chances are 336 00:22:58,440 --> 00:23:02,000 Speaker 1: you're going to be successful. That's so cool. Yeah. And 337 00:23:02,000 --> 00:23:05,040 Speaker 1: and what occurred to me when when we were figuring 338 00:23:05,080 --> 00:23:11,879 Speaker 1: this out was that the reason why most commercially made 339 00:23:11,960 --> 00:23:18,320 Speaker 1: food isn't that good is because the products are designed 340 00:23:19,200 --> 00:23:23,800 Speaker 1: to run well on the machinery. They're designed for for 341 00:23:23,840 --> 00:23:27,720 Speaker 1: the machinery to really like it. They're not really designed 342 00:23:27,760 --> 00:23:31,040 Speaker 1: for people to really like it. That feels like amusing 343 00:23:31,080 --> 00:23:38,400 Speaker 1: on capitalism. That is really blowing my brain. I okay, 344 00:23:38,440 --> 00:23:42,160 Speaker 1: So here's the thing. Forty three years later, talking about this, 345 00:23:42,160 --> 00:23:46,040 Speaker 1: this re engineering that you did and and creating for 346 00:23:46,080 --> 00:23:50,879 Speaker 1: the consumer rather than the machine, feels mind blowing but 347 00:23:51,119 --> 00:23:55,560 Speaker 1: easy to accept because look at the brand. But what's 348 00:23:55,600 --> 00:23:58,320 Speaker 1: going on forty three years ago? Do your families think 349 00:23:58,359 --> 00:24:00,480 Speaker 1: this is a great idea? Do they think you're insane? 350 00:24:00,920 --> 00:24:05,040 Speaker 1: Do your friends think that your lunatics? Or are they 351 00:24:05,200 --> 00:24:09,240 Speaker 1: thrilled to test products like what's happening at the inception 352 00:24:09,320 --> 00:24:12,800 Speaker 1: of this company for the two of you, Well, for 353 00:24:12,960 --> 00:24:17,239 Speaker 1: my parents, you know, me dropping out of college was 354 00:24:18,440 --> 00:24:21,880 Speaker 1: a horrible thing for them. It was crushing for them. 355 00:24:22,440 --> 00:24:26,200 Speaker 1: And then me deciding to be a potter. I mean, 356 00:24:26,240 --> 00:24:28,280 Speaker 1: that was kind of kicking them while they were down, 357 00:24:29,359 --> 00:24:34,600 Speaker 1: and so they were really bummed about what I was doing, 358 00:24:35,520 --> 00:24:38,440 Speaker 1: you know. And then I got a job working as 359 00:24:38,480 --> 00:24:42,480 Speaker 1: a potter at a residential school for emotionally disturbed kids 360 00:24:42,520 --> 00:24:46,080 Speaker 1: in the aud Ondex where I was paid two hundred 361 00:24:46,119 --> 00:24:49,800 Speaker 1: dollars a month, and they didn't like that either. So 362 00:24:49,960 --> 00:24:53,159 Speaker 1: when I announced that Jerry and I are going to 363 00:24:53,359 --> 00:25:00,639 Speaker 1: start an ice cream store, they were ecstatic. I sunned 364 00:25:00,720 --> 00:25:05,480 Speaker 1: the businessman. I mean, they were so ecstatic, and I 365 00:25:05,520 --> 00:25:07,720 Speaker 1: was so used to them thinking what I was doing 366 00:25:07,840 --> 00:25:10,840 Speaker 1: was really screwed up. I thought there was there was 367 00:25:10,880 --> 00:25:13,440 Speaker 1: probably something wrong with what I was going to start doing. 368 00:25:13,760 --> 00:25:17,960 Speaker 1: But I did it. And my parents, as I mentioned, 369 00:25:17,960 --> 00:25:22,800 Speaker 1: we're we're happy with whatever I was doing. But you know, 370 00:25:22,880 --> 00:25:26,960 Speaker 1: once again, I think in context, Ben and I felt 371 00:25:27,000 --> 00:25:29,920 Speaker 1: like we were just opening it up another ice cream shop. 372 00:25:30,000 --> 00:25:32,439 Speaker 1: We didn't feel like we were going into business. We 373 00:25:32,480 --> 00:25:36,679 Speaker 1: didn't think this was a career decision. We thought we 374 00:25:36,720 --> 00:25:38,880 Speaker 1: would do this for a couple of years and then 375 00:25:38,920 --> 00:25:41,199 Speaker 1: do something else. We just thought it would be a 376 00:25:41,240 --> 00:25:45,080 Speaker 1: fun thing to try, and we thought it would work 377 00:25:45,160 --> 00:25:48,360 Speaker 1: or it wouldn't work, and there you go. And when 378 00:25:48,359 --> 00:25:50,080 Speaker 1: did you know it was different? When did you know 379 00:25:50,160 --> 00:25:53,120 Speaker 1: it wasn't just a shop, but that you guys were 380 00:25:53,960 --> 00:25:58,800 Speaker 1: creating a true company. I think it occurred to me. 381 00:25:59,600 --> 00:26:03,159 Speaker 1: We in the business in seventy eight in this old 382 00:26:03,400 --> 00:26:07,479 Speaker 1: converted gas station, and I don't know, I think in 383 00:26:07,520 --> 00:26:12,440 Speaker 1: the mid eighties we ended up building an actual ice 384 00:26:12,480 --> 00:26:19,880 Speaker 1: cream making plant, a factory. And I was taking someone 385 00:26:20,200 --> 00:26:25,719 Speaker 1: on a tour outside this huge building, and I'm walking 386 00:26:25,760 --> 00:26:30,760 Speaker 1: around with them and I'm looking at it and I'm realizing, jeez, 387 00:26:31,680 --> 00:26:35,600 Speaker 1: I'm like an industrialist. It was. It was. It was 388 00:26:35,760 --> 00:26:40,880 Speaker 1: quite a realization. It was shocking. And how did your 389 00:26:40,960 --> 00:26:46,119 Speaker 1: business become so enmeshed with activism? Were you were you 390 00:26:46,480 --> 00:26:51,920 Speaker 1: both always interested in politics? Were you always observing social 391 00:26:52,000 --> 00:26:56,160 Speaker 1: change or or the lack thereof necessary social change? I mean, 392 00:26:57,119 --> 00:27:01,720 Speaker 1: where did those lightbulbs start lighting up for you? You You know, 393 00:27:01,880 --> 00:27:05,520 Speaker 1: I had gone to college in the late sixties, and 394 00:27:05,560 --> 00:27:08,679 Speaker 1: so that was during the Vietnam War, and it was 395 00:27:08,720 --> 00:27:13,840 Speaker 1: the Civil rights era, and so I got exposed to 396 00:27:13,880 --> 00:27:18,879 Speaker 1: a lot of a lot of social activism at that time. 397 00:27:19,440 --> 00:27:22,360 Speaker 1: But as far as the company was concerned, I think 398 00:27:22,440 --> 00:27:27,280 Speaker 1: that was something that that evolved over time when when 399 00:27:27,280 --> 00:27:31,720 Speaker 1: we first began, our idea was to have this ice 400 00:27:31,760 --> 00:27:35,720 Speaker 1: cream shop that was a little community based shop, and 401 00:27:35,920 --> 00:27:39,520 Speaker 1: we didn't have any vision for a so called activist 402 00:27:39,600 --> 00:27:43,840 Speaker 1: company or or anything else. Our idea was to throw 403 00:27:43,840 --> 00:27:48,919 Speaker 1: a little festivals on the corner where the shop was, 404 00:27:49,119 --> 00:27:54,680 Speaker 1: or or things like that. I think when we realized that, well, 405 00:27:55,400 --> 00:28:00,200 Speaker 1: when the company got bigger and we started selling ice 406 00:28:00,280 --> 00:28:03,920 Speaker 1: cream out of her outside of Vermont, the media started 407 00:28:03,920 --> 00:28:06,600 Speaker 1: coming to us, and you know, they wanted to interview 408 00:28:06,680 --> 00:28:11,040 Speaker 1: us about whatever um college is called up, and they 409 00:28:11,080 --> 00:28:15,439 Speaker 1: wanted us to come and speak to their students about whatever. 410 00:28:16,119 --> 00:28:20,440 Speaker 1: And we decided that if they wanted to hear us talk, 411 00:28:21,000 --> 00:28:25,520 Speaker 1: we would kind of use that platform to talk about 412 00:28:26,440 --> 00:28:30,560 Speaker 1: social justice. You know, when I was a young kid 413 00:28:30,720 --> 00:28:34,400 Speaker 1: growing up living on Long Island, my family, every once 414 00:28:34,400 --> 00:28:37,000 Speaker 1: in a while would drive into New York City and 415 00:28:37,520 --> 00:28:41,120 Speaker 1: the route that you would take let you out, you know, 416 00:28:41,160 --> 00:28:43,080 Speaker 1: you went over the bridge and it let you out 417 00:28:43,720 --> 00:28:48,160 Speaker 1: right at the border of Harlem and a really well 418 00:28:48,240 --> 00:28:51,800 Speaker 1: to do section of New York. And so we're driving 419 00:28:51,840 --> 00:28:54,040 Speaker 1: down the street in this car and I'm looking out 420 00:28:54,080 --> 00:28:57,160 Speaker 1: on one side and you see, you know, all these 421 00:28:57,400 --> 00:29:01,160 Speaker 1: kind of bombed out buildings and guard ridge strewn everywhere, 422 00:29:01,320 --> 00:29:06,240 Speaker 1: and cars you know that didn't work up on blocks, 423 00:29:06,320 --> 00:29:10,800 Speaker 1: and you know, all the signs of poverty, and on 424 00:29:10,840 --> 00:29:14,720 Speaker 1: the other side, it's all the signs, all the signs 425 00:29:14,720 --> 00:29:19,240 Speaker 1: of affluence. Um, I couldn't make sense of it or that, 426 00:29:19,360 --> 00:29:22,440 Speaker 1: you know, just because somebody ended up being born on 427 00:29:22,440 --> 00:29:25,400 Speaker 1: one side of a particular line, they lived a life 428 00:29:25,760 --> 00:29:29,320 Speaker 1: of poverty. On another side, they lived a life of riches. 429 00:29:30,040 --> 00:29:32,920 Speaker 1: You know, I didn't didn't sit well with me. Yeah, 430 00:29:32,960 --> 00:29:36,280 Speaker 1: I had much the same experience as a kid, I think. 431 00:29:37,120 --> 00:29:39,120 Speaker 1: You know, my mom grew up in Jersey and in 432 00:29:39,160 --> 00:29:43,480 Speaker 1: New York, and I grew up here in California, in 433 00:29:43,560 --> 00:29:48,640 Speaker 1: Los Angeles, and my dad came here, you know, late sixties, 434 00:29:48,720 --> 00:29:50,880 Speaker 1: early seventies. He was going to college here, but he's 435 00:29:50,880 --> 00:29:54,040 Speaker 1: from Canada, and he he really grappled with the fact, 436 00:29:54,800 --> 00:29:57,760 Speaker 1: you know, in that Vietnam and post Vietnam era, that 437 00:29:58,520 --> 00:30:01,680 Speaker 1: just because he wasn't like a young American kid, he 438 00:30:01,720 --> 00:30:04,160 Speaker 1: couldn't have been drafted. It was a really sort of 439 00:30:04,200 --> 00:30:10,560 Speaker 1: surreal thing for him. And I didn't realize how much 440 00:30:10,680 --> 00:30:13,680 Speaker 1: my parents always talked to me about what we were 441 00:30:13,720 --> 00:30:19,560 Speaker 1: looking at. You know what disparities meant, what immigration meant um, 442 00:30:19,600 --> 00:30:22,280 Speaker 1: Even the ways in which you know, my mom's mother 443 00:30:22,560 --> 00:30:26,560 Speaker 1: coming through Ellis Island, you know, the American dream story, 444 00:30:26,680 --> 00:30:30,720 Speaker 1: even the ways in which she worked so hard to assimilate, 445 00:30:31,400 --> 00:30:34,160 Speaker 1: you know, forbade my great grandmother from speaking Italian to 446 00:30:34,240 --> 00:30:37,840 Speaker 1: my mother because they had to be American and you 447 00:30:37,920 --> 00:30:40,840 Speaker 1: and you could lose your culture. All of these things 448 00:30:41,600 --> 00:30:45,680 Speaker 1: really have always made me question what is identity? Who 449 00:30:45,760 --> 00:30:50,240 Speaker 1: is deserving? Why does where where you live govern how 450 00:30:50,280 --> 00:30:53,680 Speaker 1: you live or where you're born decide what you get? 451 00:30:54,680 --> 00:31:00,200 Speaker 1: And I I love hearing about you guys, think ing 452 00:31:01,040 --> 00:31:02,480 Speaker 1: about you know, if I'm going to go to this 453 00:31:02,560 --> 00:31:04,640 Speaker 1: college and talk about my company, you know, they want 454 00:31:04,680 --> 00:31:06,640 Speaker 1: me to come because it's a successful company. But what 455 00:31:06,800 --> 00:31:09,520 Speaker 1: social issue can I talk about? Because it's kind of 456 00:31:09,560 --> 00:31:11,200 Speaker 1: the way I feel like, I feel like I trojan 457 00:31:11,200 --> 00:31:13,680 Speaker 1: horse my own career. I'm supposed to talk about a 458 00:31:13,680 --> 00:31:16,360 Speaker 1: TV show, but I'm like, are we discussing intersectional oppression 459 00:31:16,400 --> 00:31:18,880 Speaker 1: of communities of color in America? And people are like, 460 00:31:18,960 --> 00:31:21,440 Speaker 1: what are you doing? What is happening? What's on TV 461 00:31:21,520 --> 00:31:24,320 Speaker 1: at eight o'clock? But to me, I'm like, well, this 462 00:31:24,360 --> 00:31:27,280 Speaker 1: platform is such an immense privilege. I better spend it well, right, 463 00:31:27,920 --> 00:31:31,640 Speaker 1: So I feel such a kinship to the way that 464 00:31:31,680 --> 00:31:35,160 Speaker 1: you're you're speaking about that. And and to consider that, 465 00:31:35,200 --> 00:31:37,960 Speaker 1: you know, you were doing this stuff in the eighties. 466 00:31:38,600 --> 00:31:41,160 Speaker 1: There was no social media. There was no you know, 467 00:31:41,240 --> 00:31:43,480 Speaker 1: let me jump on Instagram and share a photo of 468 00:31:43,880 --> 00:31:46,400 Speaker 1: what happened in this place and and let people know 469 00:31:46,440 --> 00:31:51,160 Speaker 1: about the world. So where were you as your company 470 00:31:51,240 --> 00:31:53,960 Speaker 1: was growing and you did realize you both could spend 471 00:31:54,040 --> 00:31:58,600 Speaker 1: that privilege. Where were you gleaning information? What what sources 472 00:31:58,640 --> 00:32:04,240 Speaker 1: were you leaning into? Two? Make sure you felt informed? 473 00:32:04,920 --> 00:32:08,680 Speaker 1: Or was it more that just by nature of existing 474 00:32:08,680 --> 00:32:10,920 Speaker 1: in the world and reading the paper, you were fired 475 00:32:11,000 --> 00:32:14,120 Speaker 1: up about issues that you were reading about. I think 476 00:32:14,200 --> 00:32:17,840 Speaker 1: it's just a matter of living in the world and 477 00:32:17,880 --> 00:32:23,440 Speaker 1: being aware of what's going on. At some point, I 478 00:32:23,480 --> 00:32:28,240 Speaker 1: think after the business started, I ended up getting these 479 00:32:28,280 --> 00:32:35,000 Speaker 1: newsletters and video cassettes from the Center for Defense Information, 480 00:32:35,720 --> 00:32:42,800 Speaker 1: which was a group of high level retired military officers 481 00:32:43,360 --> 00:32:50,040 Speaker 1: that were critical of what the United States military was doing. 482 00:32:50,640 --> 00:32:55,560 Speaker 1: And I ended up getting very much aware and kind 483 00:32:55,560 --> 00:32:58,920 Speaker 1: of focused on the idea that you know, the US 484 00:32:59,000 --> 00:33:03,080 Speaker 1: and the Soviet un and we're spending huge amounts of money. 485 00:33:03,120 --> 00:33:08,240 Speaker 1: I mean, half of half of our discretionary budget was 486 00:33:08,320 --> 00:33:13,400 Speaker 1: spent on making weapons designed to kill millions of people 487 00:33:14,080 --> 00:33:17,360 Speaker 1: in my name that I had nothing against. And you know, 488 00:33:17,520 --> 00:33:21,040 Speaker 1: just a small percentage of that military budget would be 489 00:33:21,200 --> 00:33:26,440 Speaker 1: enough to you know, eliminate poverty definitely in the US 490 00:33:26,480 --> 00:33:30,760 Speaker 1: and probably around the world. And it just kind of 491 00:33:31,200 --> 00:33:34,080 Speaker 1: drove me crazy. I mean, I I just you know, 492 00:33:34,120 --> 00:33:37,400 Speaker 1: it was very focused on that and ended up spending 493 00:33:37,400 --> 00:33:40,880 Speaker 1: a lot of time trying to get that changed. Yeah. 494 00:33:40,920 --> 00:33:43,080 Speaker 1: I mean, you've you've served on so many boards the 495 00:33:43,160 --> 00:33:48,320 Speaker 1: Social Venture Network, OXFAM, Greenpeace, Businesses for Social Responsibility, have 496 00:33:48,400 --> 00:33:53,840 Speaker 1: for international What what have those experiences taught you? And 497 00:33:54,320 --> 00:33:57,840 Speaker 1: how do you begin even serving on one of, let 498 00:33:57,840 --> 00:34:00,960 Speaker 1: alone all of those boards. What's what's the process, like, 499 00:34:01,000 --> 00:34:02,760 Speaker 1: you know, for for listeners at home who want to 500 00:34:02,760 --> 00:34:05,520 Speaker 1: be involved, what kinds of work do you do to 501 00:34:05,640 --> 00:34:09,439 Speaker 1: eventually become a board member of an organization like one 502 00:34:09,480 --> 00:34:16,200 Speaker 1: of those? Well, I mean mostly what I learned from 503 00:34:16,239 --> 00:34:19,880 Speaker 1: being on those boards is that I don't really like 504 00:34:19,960 --> 00:34:27,520 Speaker 1: being on boards. I Mean, they were all great organizations, 505 00:34:28,239 --> 00:34:31,880 Speaker 1: but in a lot of respects, you know, the people 506 00:34:32,040 --> 00:34:37,480 Speaker 1: that are working in the organization day to day, you know, 507 00:34:37,640 --> 00:34:40,880 Speaker 1: devoting their lives to it, have an idea of what 508 00:34:40,960 --> 00:34:45,080 Speaker 1: they want to do. And this board that you know 509 00:34:45,280 --> 00:34:50,080 Speaker 1: gets together I don't know once a month, four times 510 00:34:50,120 --> 00:34:54,080 Speaker 1: a year, isn't really that that much in touch with 511 00:34:55,239 --> 00:34:58,400 Speaker 1: the the organization and what it's doing. And you know, 512 00:34:58,520 --> 00:35:01,360 Speaker 1: I think I'm more of a hands own guy, you know, 513 00:35:01,640 --> 00:35:07,400 Speaker 1: I like to to actually do stuff as opposed to, uh, 514 00:35:07,480 --> 00:35:11,239 Speaker 1: I don't know, sit around on boards. Is that what 515 00:35:11,520 --> 00:35:13,880 Speaker 1: motivated the two of you to start the Ben and 516 00:35:13,960 --> 00:35:19,160 Speaker 1: Jerry Foundation, to really be hands on with you know, 517 00:35:19,320 --> 00:35:22,879 Speaker 1: instigating and supporting change. Well, I think you know, there 518 00:35:22,960 --> 00:35:26,799 Speaker 1: was this stage in the Business is Life when you know, 519 00:35:26,880 --> 00:35:29,520 Speaker 1: it was growing at a very rapid rate. Jerry and 520 00:35:29,560 --> 00:35:32,560 Speaker 1: I were spending all of our time, I mean like 521 00:35:32,680 --> 00:35:36,279 Speaker 1: all of our time, you know, like working eighty or 522 00:35:36,320 --> 00:35:39,720 Speaker 1: a hundred hours a week, and you know, we weren't 523 00:35:39,719 --> 00:35:42,800 Speaker 1: really making any money. And then we started making a 524 00:35:42,840 --> 00:35:45,759 Speaker 1: little money, but we we kind of had a pay 525 00:35:45,800 --> 00:35:47,440 Speaker 1: it back to the bank. You know, it was all 526 00:35:47,520 --> 00:35:51,360 Speaker 1: bank loans, and we decided that we should sell the business. 527 00:35:51,840 --> 00:35:56,080 Speaker 1: You know that we were just becoming cogs in the 528 00:35:56,120 --> 00:36:02,520 Speaker 1: economic machine that oppresses a whole of people. Uh, that 529 00:36:02,640 --> 00:36:09,080 Speaker 1: business exploits its employees, it exploits the environment, exploits the community. 530 00:36:09,239 --> 00:36:12,680 Speaker 1: And we didn't really want to do that, and we 531 00:36:12,760 --> 00:36:16,920 Speaker 1: actually put the business up for sale. And then I 532 00:36:17,000 --> 00:36:20,520 Speaker 1: was delivering ice cream and I had made friends with 533 00:36:20,560 --> 00:36:26,279 Speaker 1: this old eccentric restaurant tour Maurice Purpora, and I told 534 00:36:26,320 --> 00:36:28,719 Speaker 1: them that we were planning on selling the business. And 535 00:36:28,800 --> 00:36:32,279 Speaker 1: you said, Ben, you're crazy. How could you possibly think 536 00:36:32,320 --> 00:36:35,279 Speaker 1: about selling the business. It's so young, it has so 537 00:36:35,360 --> 00:36:40,960 Speaker 1: much potential, it's you could do anything. And and I said, Maurice, 538 00:36:41,040 --> 00:36:43,759 Speaker 1: you know what business does. It exploits these guys, those guys, 539 00:36:43,800 --> 00:36:46,239 Speaker 1: the other guys. He said, Ben, if there's something you 540 00:36:46,239 --> 00:36:48,719 Speaker 1: don't like about business, why don't you just change it? 541 00:36:49,719 --> 00:36:54,719 Speaker 1: And that hadn't really occurred to me before. And that's 542 00:36:54,719 --> 00:36:58,960 Speaker 1: when we decided to keep the business and kind of 543 00:36:59,000 --> 00:37:02,200 Speaker 1: conduct this EXPERI perament and see if it was possible 544 00:37:03,200 --> 00:37:08,640 Speaker 1: that business was just a neutral tool, like a hammer, 545 00:37:09,160 --> 00:37:12,319 Speaker 1: and you can use it to tear things down or 546 00:37:12,360 --> 00:37:14,839 Speaker 1: you can use it to build things up. And so 547 00:37:14,880 --> 00:37:18,439 Speaker 1: how did you begin to decide or I guess rather, 548 00:37:18,560 --> 00:37:21,319 Speaker 1: what were the changes that the two of you made 549 00:37:21,360 --> 00:37:25,400 Speaker 1: in the company to begin building up because you mentioned 550 00:37:25,520 --> 00:37:31,760 Speaker 1: business often exploits employees. Supply chains contain so much harm, 551 00:37:32,000 --> 00:37:34,440 Speaker 1: factories are dangerous for people. I mean, the list goes 552 00:37:34,440 --> 00:37:37,920 Speaker 1: on and on. So how do you decide as a 553 00:37:38,080 --> 00:37:40,960 Speaker 1: unit as business partners, we're going to stay in charge 554 00:37:41,480 --> 00:37:44,279 Speaker 1: and we are going to uplift our people. We're going 555 00:37:44,320 --> 00:37:46,680 Speaker 1: to protect our employees, we're going to pay people. Well, 556 00:37:47,040 --> 00:37:49,960 Speaker 1: what what are the steps that you began taking when 557 00:37:50,000 --> 00:37:53,440 Speaker 1: when you had that aha moment, we weren't quite sure 558 00:37:53,480 --> 00:37:55,680 Speaker 1: how we were going to do that. I don't know, Jerry, 559 00:37:55,760 --> 00:37:59,880 Speaker 1: you remember any of those steps. Well. So part of 560 00:38:00,040 --> 00:38:06,560 Speaker 1: it was formalizing a mission for the company. And as 561 00:38:06,560 --> 00:38:13,680 Speaker 1: we mentioned, the company started in in the company came 562 00:38:13,680 --> 00:38:17,640 Speaker 1: out with a mission statement that was a three part mission, 563 00:38:18,800 --> 00:38:22,600 Speaker 1: and the mission talked about a product mission, that talked 564 00:38:22,640 --> 00:38:26,440 Speaker 1: about a financial mission, and it talked about a social 565 00:38:26,480 --> 00:38:32,000 Speaker 1: mission using the power of the business to address social 566 00:38:32,080 --> 00:38:35,880 Speaker 1: and environmental concerns in the world. And that all three 567 00:38:36,640 --> 00:38:42,080 Speaker 1: of those missions were equally important and interdependent. So that 568 00:38:42,080 --> 00:38:46,200 Speaker 1: that was a key step, I think, And and from 569 00:38:46,239 --> 00:38:48,480 Speaker 1: there it was a matter of figuring out how you 570 00:38:48,520 --> 00:38:51,160 Speaker 1: want to do it. And I think, as Ben and 571 00:38:51,200 --> 00:38:55,080 Speaker 1: I have often said, we had no idea how we 572 00:38:55,200 --> 00:38:58,399 Speaker 1: wanted to do it. And one thing I've learned from 573 00:38:58,440 --> 00:39:02,200 Speaker 1: Ben is is, uh, when you don't know what to do, 574 00:39:02,320 --> 00:39:04,600 Speaker 1: you just come up with some idea and you try it, 575 00:39:05,120 --> 00:39:09,560 Speaker 1: and sometimes it works, sometimes it doesn't work. Usually it 576 00:39:09,600 --> 00:39:13,160 Speaker 1: doesn't work, and then you learn from it, you make 577 00:39:13,200 --> 00:39:17,480 Speaker 1: some changes, and you try it again. And eventually we 578 00:39:17,520 --> 00:39:20,400 Speaker 1: decided that we were going to look at all the 579 00:39:20,520 --> 00:39:24,799 Speaker 1: normal day to day business activities that bet a business does. 580 00:39:24,880 --> 00:39:28,120 Speaker 1: So for an ice cream company, it would be how 581 00:39:28,160 --> 00:39:30,960 Speaker 1: do you source your ingredients, or how do you do 582 00:39:31,040 --> 00:39:33,319 Speaker 1: your marketing, or how do you sell your ice cream, 583 00:39:33,360 --> 00:39:39,759 Speaker 1: and to try to integrate social and environmental concerns into 584 00:39:39,880 --> 00:39:44,920 Speaker 1: those activities. But I think the real kind of the 585 00:39:44,960 --> 00:39:48,480 Speaker 1: real breakthrough for Ben and Jerry's was the idea of 586 00:39:49,040 --> 00:39:55,319 Speaker 1: using its voice to talk about social issues that might 587 00:39:55,360 --> 00:39:59,719 Speaker 1: be controversial that we're not universally agreed upon, and that 588 00:40:00,960 --> 00:40:05,319 Speaker 1: you would be taking a risk of alienating people and 589 00:40:05,400 --> 00:40:09,440 Speaker 1: some of your customers and uh, you were talking a 590 00:40:09,440 --> 00:40:14,880 Speaker 1: little earlier about using your platform right talking about whatever, 591 00:40:15,080 --> 00:40:20,640 Speaker 1: and there's pushback, right people people want you to either 592 00:40:21,080 --> 00:40:24,799 Speaker 1: keep making your flavors or keep talking about your projects 593 00:40:24,920 --> 00:40:29,400 Speaker 1: or you know, something like that. And I think, you know, 594 00:40:29,480 --> 00:40:32,360 Speaker 1: having someone like Ben at the company, or there was 595 00:40:32,400 --> 00:40:37,600 Speaker 1: another person, Jeff Ferman, who was really instrumental in pushing 596 00:40:37,640 --> 00:40:42,160 Speaker 1: the company forward and saying, look, we're based on values 597 00:40:42,480 --> 00:40:46,000 Speaker 1: and we need to be willing to talk about them. 598 00:40:46,040 --> 00:40:50,560 Speaker 1: And you know, amazingly the company has done fine with that. 599 00:40:51,000 --> 00:40:56,359 Speaker 1: And and a lot of the controversy was within the company, 600 00:40:56,840 --> 00:41:01,520 Speaker 1: not necessarily outside, but get people within the company to 601 00:41:01,680 --> 00:41:05,080 Speaker 1: believe that it was appropriate for business to be talking 602 00:41:05,120 --> 00:41:10,200 Speaker 1: about the military budget and what was a government program 603 00:41:10,360 --> 00:41:15,280 Speaker 1: essentially where you might be seen as unpatriotic or whatever. 604 00:41:15,400 --> 00:41:17,640 Speaker 1: So yeah, a lot of the a lot of the 605 00:41:17,680 --> 00:41:23,440 Speaker 1: pushback was overcoming our own hesitancy about it. This was 606 00:41:23,840 --> 00:41:28,400 Speaker 1: in an era where there the term socially responsible business 607 00:41:28,400 --> 00:41:32,240 Speaker 1: had not been coined yet, so you know, I remember 608 00:41:33,040 --> 00:41:36,160 Speaker 1: going to bookstores and going to the you know, the 609 00:41:36,200 --> 00:41:39,560 Speaker 1: business section, and trying to find books on how to 610 00:41:39,640 --> 00:41:41,480 Speaker 1: do what we were trying to do, and there just 611 00:41:41,640 --> 00:41:44,759 Speaker 1: weren't any. So, you know, I mean, the reason why 612 00:41:44,840 --> 00:41:47,520 Speaker 1: we came up with this three part mission statement was 613 00:41:47,600 --> 00:41:51,240 Speaker 1: because at the board of director's level, at Ben and Jerry's, 614 00:41:52,120 --> 00:41:54,840 Speaker 1: there was a lot of conflict. There were you know, 615 00:41:54,960 --> 00:41:58,120 Speaker 1: there was a lot of arguments about, you know, should 616 00:41:58,160 --> 00:42:01,719 Speaker 1: the business be doing this thing that's not really directly 617 00:42:01,800 --> 00:42:06,960 Speaker 1: related to increasing profits. Should we be devoting company time 618 00:42:06,960 --> 00:42:12,120 Speaker 1: and energy too, you know, sourcing blueberries from Native Americans 619 00:42:12,120 --> 00:42:16,600 Speaker 1: in order to help Native Americans instead of just getting 620 00:42:16,640 --> 00:42:20,080 Speaker 1: the cheapest blueberry we could get from X y Z 621 00:42:20,680 --> 00:42:25,280 Speaker 1: Mega Blueberry Company. And so, in order to solve these 622 00:42:25,480 --> 00:42:28,440 Speaker 1: arguments that were happening at the board of directors level, 623 00:42:28,800 --> 00:42:32,920 Speaker 1: that's why that mission statement was made. And then I 624 00:42:32,920 --> 00:42:36,480 Speaker 1: don't remember whether Peace Pops came out before that mission 625 00:42:36,480 --> 00:42:39,960 Speaker 1: statement or right after it, but anyhow, you know, this 626 00:42:40,080 --> 00:42:44,319 Speaker 1: was during the Cold War, and uh, the US and 627 00:42:44,360 --> 00:42:48,239 Speaker 1: the Soviet Union were at each other's throats, and we 628 00:42:48,239 --> 00:42:50,479 Speaker 1: were coming out with the chocolate covered ice cream pop 629 00:42:50,520 --> 00:42:53,640 Speaker 1: on a stick. You know, I felt like, instead of 630 00:42:54,000 --> 00:42:57,080 Speaker 1: using the packaging to talk about what a great chocolate 631 00:42:57,080 --> 00:42:59,239 Speaker 1: covered ice cream pop on a stick you're about to eat, 632 00:43:00,360 --> 00:43:03,400 Speaker 1: why don't we use our packaging to talk about the 633 00:43:03,480 --> 00:43:07,440 Speaker 1: issue of all this money that's getting wasted on the 634 00:43:07,480 --> 00:43:13,479 Speaker 1: Pentagon and let's advocate to take one per cent of 635 00:43:13,560 --> 00:43:17,600 Speaker 1: the Pentagon budget, which would have been three billion dollars 636 00:43:17,600 --> 00:43:23,160 Speaker 1: at the time and use it to create bridges of 637 00:43:23,320 --> 00:43:26,200 Speaker 1: understanding between the people of the Soviet Union and the 638 00:43:26,200 --> 00:43:29,200 Speaker 1: people of the United States in order to try to 639 00:43:29,800 --> 00:43:33,200 Speaker 1: get at the roots of the Cold War. So it 640 00:43:33,320 --> 00:43:37,719 Speaker 1: was an argument about is it proper fitting? Is it? 641 00:43:37,800 --> 00:43:40,759 Speaker 1: Is this something that a business can do to take 642 00:43:40,800 --> 00:43:44,080 Speaker 1: a stand on that on that issue, it was really 643 00:43:44,200 --> 00:43:49,200 Speaker 1: kind of tearing the company apart. The the internal conflict 644 00:43:49,719 --> 00:43:56,319 Speaker 1: and finally I just shoved it down people's throats and uh, 645 00:43:57,120 --> 00:43:59,239 Speaker 1: did you did you fight so hard to do it 646 00:43:59,320 --> 00:44:03,040 Speaker 1: because you just knew that it was the right thing 647 00:44:03,080 --> 00:44:05,320 Speaker 1: to do. You just you had that sort of extra 648 00:44:05,400 --> 00:44:10,400 Speaker 1: sense that you were convinced that someone needed to stand 649 00:44:10,480 --> 00:44:16,920 Speaker 1: up and have this conversation. I guess it's a great question. 650 00:44:16,960 --> 00:44:20,680 Speaker 1: No one's ever asked been that question before because I 651 00:44:21,000 --> 00:44:23,480 Speaker 1: think about that. I think about that, You know that 652 00:44:23,600 --> 00:44:26,560 Speaker 1: kind of fire and when you've got it like in 653 00:44:26,600 --> 00:44:28,839 Speaker 1: your heart or in your belly and you just are 654 00:44:29,480 --> 00:44:34,680 Speaker 1: literally burning over something. And I I've always felt like 655 00:44:34,800 --> 00:44:38,000 Speaker 1: that was I could never put a word on it. 656 00:44:38,040 --> 00:44:40,040 Speaker 1: I was like, it's like a lighthouse, It's like an 657 00:44:40,080 --> 00:44:44,240 Speaker 1: internal GPS, It's a I always was struggling to figure 658 00:44:44,280 --> 00:44:46,360 Speaker 1: out what to call that, because people would say what 659 00:44:46,400 --> 00:44:48,680 Speaker 1: we essentially, people would be like, why are you like this? 660 00:44:48,760 --> 00:44:50,640 Speaker 1: And I'm like, it's like I'm on fire. I can't, 661 00:44:50,680 --> 00:44:53,960 Speaker 1: I can't. And then Glenn and Doyle, one of my 662 00:44:54,040 --> 00:44:57,360 Speaker 1: favorite activists and authors, said, oh, that's your sacred rage. 663 00:44:59,160 --> 00:45:01,600 Speaker 1: And I was like, this is why you're a New 664 00:45:01,680 --> 00:45:04,719 Speaker 1: York Times bestseller because you just termed the thing that 665 00:45:04,760 --> 00:45:09,200 Speaker 1: I've been talking about forever and in terrible verbiage of 666 00:45:09,200 --> 00:45:12,920 Speaker 1: my own. And I it strikes me that you you 667 00:45:13,080 --> 00:45:16,600 Speaker 1: had that kind of flame burning over this, and and 668 00:45:16,680 --> 00:45:19,960 Speaker 1: it feels to me even now, I think you guys 669 00:45:19,960 --> 00:45:21,640 Speaker 1: have done such a beautiful job. You know when I 670 00:45:21,640 --> 00:45:24,960 Speaker 1: flip through your Instagram and you're explaining cash bail or 671 00:45:25,000 --> 00:45:28,600 Speaker 1: you're explaining systemic racism, and and you're talking on on 672 00:45:28,640 --> 00:45:32,720 Speaker 1: your ice cream brands social media page about social issues 673 00:45:32,760 --> 00:45:35,520 Speaker 1: that are important to us to understand so that we 674 00:45:35,520 --> 00:45:38,200 Speaker 1: can be better friends and neighbors, that we can have better, 675 00:45:38,320 --> 00:45:41,920 Speaker 1: stronger communities, because the reality is, if someone somewhere is 676 00:45:41,920 --> 00:45:47,840 Speaker 1: being harmed, we're all being harmed. I I truly am grateful, 677 00:45:48,239 --> 00:45:51,680 Speaker 1: and I love, I love the way that you've been 678 00:45:51,719 --> 00:45:54,560 Speaker 1: able to do it, and I see the roots of 679 00:45:54,600 --> 00:45:57,040 Speaker 1: it as we talk. You know what you're doing in 680 00:46:00,000 --> 00:46:01,920 Speaker 1: how it goes back to this moment in the eighties, 681 00:46:02,440 --> 00:46:04,880 Speaker 1: how you said the packaging of the pop is going 682 00:46:04,960 --> 00:46:07,000 Speaker 1: to be this and here's a mission statements. Is how 683 00:46:07,080 --> 00:46:11,640 Speaker 1: you why? I think in my head, I sort of 684 00:46:11,680 --> 00:46:14,160 Speaker 1: see it like a like a funnel, you know, when 685 00:46:14,200 --> 00:46:16,319 Speaker 1: when things are moving down and they narrow and they 686 00:46:16,360 --> 00:46:19,279 Speaker 1: go through the little bottleneck. What you really did was 687 00:46:19,320 --> 00:46:22,560 Speaker 1: say to everyone working with and for you, it has 688 00:46:22,600 --> 00:46:25,880 Speaker 1: to fit through this or it isn't us. And I 689 00:46:25,920 --> 00:46:29,360 Speaker 1: think that those kind of guidelines can really simplify for 690 00:46:29,600 --> 00:46:38,040 Speaker 1: people ways of behaving and ways of advocating. And I 691 00:46:38,160 --> 00:46:42,120 Speaker 1: wonder have there been moments throughout all of this, throughout 692 00:46:42,160 --> 00:46:44,799 Speaker 1: all of your advocacy that that have stood out to 693 00:46:44,840 --> 00:46:48,520 Speaker 1: you when you've realized that you both were making such 694 00:46:49,200 --> 00:46:54,600 Speaker 1: an impact. Well not really, I mean, so one thing 695 00:46:54,600 --> 00:46:59,319 Speaker 1: I'll say, I mean, you describe that beautifully, and I'll 696 00:46:59,360 --> 00:47:03,560 Speaker 1: just add to it that it's not easy. It's it's 697 00:47:03,560 --> 00:47:07,120 Speaker 1: a struggle. And so people should understand if you want 698 00:47:07,160 --> 00:47:09,719 Speaker 1: to do stuff like this, you have to stand up 699 00:47:10,480 --> 00:47:12,960 Speaker 1: and it's not always easy. And it's great to have 700 00:47:13,040 --> 00:47:17,320 Speaker 1: someone in your company like Ben who who is willing 701 00:47:17,400 --> 00:47:19,959 Speaker 1: to do that. The other thing I'll say is that 702 00:47:20,320 --> 00:47:22,800 Speaker 1: you know, Ben and I are are not in charge 703 00:47:22,800 --> 00:47:25,520 Speaker 1: of anything at Ben and Jerry's and and haven't been 704 00:47:25,600 --> 00:47:30,760 Speaker 1: for a long time. And after the murder of George Floyd, 705 00:47:30,920 --> 00:47:34,320 Speaker 1: Ben and Jerry's came out with a statement that said 706 00:47:35,400 --> 00:47:41,920 Speaker 1: we must dismantle white supremacy. It was just clear and 707 00:47:43,000 --> 00:47:47,160 Speaker 1: well spoken and forthright. And it's nothing Ben and I did. 708 00:47:47,200 --> 00:47:51,640 Speaker 1: And yet I'm incredibly proud that there are people at 709 00:47:51,680 --> 00:47:55,520 Speaker 1: Ben and Jerry's who who are doing that, who are 710 00:47:55,560 --> 00:47:58,879 Speaker 1: taking it upon themselves to do that. I hear you 711 00:47:59,440 --> 00:48:01,720 Speaker 1: because of or as you mentioned, you know, you guys 712 00:48:01,760 --> 00:48:06,080 Speaker 1: did it. You eventually did sell the company. You uh 713 00:48:06,360 --> 00:48:08,520 Speaker 1: you you wrote that phenomenal book. You know how to 714 00:48:08,600 --> 00:48:11,440 Speaker 1: run a value lad business and make money doing it. You. 715 00:48:11,960 --> 00:48:14,759 Speaker 1: But but I would say that didn't just happen at 716 00:48:14,760 --> 00:48:18,120 Speaker 1: Ben and Jerry's. That happened because of both of you. 717 00:48:18,960 --> 00:48:22,359 Speaker 1: There's no way that a company that you know, that 718 00:48:23,120 --> 00:48:25,719 Speaker 1: since its inception in the seventies had been a political 719 00:48:25,800 --> 00:48:35,040 Speaker 1: would suddenly in so exactingly brave and wise. You have 720 00:48:35,200 --> 00:48:39,720 Speaker 1: both set the stage there. I I get the sense 721 00:48:39,760 --> 00:48:43,360 Speaker 1: that you you don't take compliments well, um, which I understand. 722 00:48:43,400 --> 00:48:45,680 Speaker 1: It's something that I've been working on. If it's true 723 00:48:45,680 --> 00:48:47,600 Speaker 1: that we're the same, it's something I've been working on 724 00:48:47,719 --> 00:48:50,400 Speaker 1: for the last few years, is not to like rebuff 725 00:48:50,480 --> 00:48:54,280 Speaker 1: a compliment the minute it comes in. But I hope 726 00:48:54,320 --> 00:48:56,879 Speaker 1: that there is a place, even if you don't want 727 00:48:56,880 --> 00:48:58,759 Speaker 1: to do it in conversation, where you know and you 728 00:48:58,840 --> 00:49:02,720 Speaker 1: own that you guys did that. You laid the bricks 729 00:49:02,760 --> 00:49:05,239 Speaker 1: of the road that other people have been able to continue. 730 00:49:06,080 --> 00:49:10,160 Speaker 1: And I actually think it's such a testament to that 731 00:49:10,239 --> 00:49:13,279 Speaker 1: mission statement you mentioned from the eighties, that three part 732 00:49:13,320 --> 00:49:16,319 Speaker 1: mission statement will which I will ask you to send 733 00:49:16,360 --> 00:49:17,960 Speaker 1: to me so that I can share it when we 734 00:49:18,000 --> 00:49:24,000 Speaker 1: share this interview. But you created the vessel that other 735 00:49:24,040 --> 00:49:27,439 Speaker 1: people now maintain, and I think you should really be 736 00:49:28,200 --> 00:49:33,719 Speaker 1: proud of that, Like you guys are badass. Well, I'm 737 00:49:33,760 --> 00:49:37,120 Speaker 1: proud of it. And and they're the people there now 738 00:49:37,160 --> 00:49:41,320 Speaker 1: are going beyond an you passed. And you know, actually, 739 00:49:41,320 --> 00:49:43,440 Speaker 1: if if we're going to take credit for something, I 740 00:49:43,480 --> 00:49:48,160 Speaker 1: think at least Ben and I did understand that that 741 00:49:48,440 --> 00:49:53,160 Speaker 1: our job was to try to infuse into the company 742 00:49:53,200 --> 00:49:56,919 Speaker 1: those values that it was not based on two old 743 00:49:56,960 --> 00:50:00,279 Speaker 1: ice cream guys. That It's based on the value use 744 00:50:00,560 --> 00:50:04,960 Speaker 1: of the company, and that's what endures. Yeah, I mean 745 00:50:05,040 --> 00:50:10,520 Speaker 1: when we very consciously decided to try to infuse the 746 00:50:10,680 --> 00:50:14,000 Speaker 1: values into the company, we didn't think that we were 747 00:50:14,040 --> 00:50:17,960 Speaker 1: going to be successful. We resisted the sale of the company. 748 00:50:18,000 --> 00:50:20,200 Speaker 1: We did everything we could to keep it from getting 749 00:50:20,200 --> 00:50:23,840 Speaker 1: sold because we felt that if it got sold, we 750 00:50:23,880 --> 00:50:27,200 Speaker 1: would lose the values, the company would lose the values. 751 00:50:27,800 --> 00:50:33,879 Speaker 1: So yeah, I accept your compliment, thank you, And yeah, 752 00:50:33,920 --> 00:50:37,120 Speaker 1: I think the thing that we that we really did 753 00:50:37,120 --> 00:50:43,040 Speaker 1: accomplish was infusing the values into the company. I think that, 754 00:50:43,760 --> 00:50:48,160 Speaker 1: you know, it was part of a realization that business 755 00:50:49,040 --> 00:50:53,040 Speaker 1: has now become the most powerful force in the world. Originally, 756 00:50:53,080 --> 00:50:57,319 Speaker 1: the most powerful force in the world was religion, and 757 00:50:57,360 --> 00:51:00,120 Speaker 1: then the most powerful force in the world came to 758 00:51:00,200 --> 00:51:06,680 Speaker 1: be nation states, and business has only come to be 759 00:51:06,800 --> 00:51:12,680 Speaker 1: the most powerful force within my own lifetime. And religion 760 00:51:13,000 --> 00:51:18,239 Speaker 1: and nation states at least have as their purpose to 761 00:51:18,440 --> 00:51:22,040 Speaker 1: improve the quality of life for people in general. But 762 00:51:22,239 --> 00:51:25,920 Speaker 1: business has never had that as part of its purpose 763 00:51:26,440 --> 00:51:31,040 Speaker 1: at all. And so what this was was a realization 764 00:51:31,239 --> 00:51:35,520 Speaker 1: that if we are going to have a world that 765 00:51:35,640 --> 00:51:41,120 Speaker 1: benefits people as a whole. That then that's beneficial to society. 766 00:51:41,440 --> 00:51:45,080 Speaker 1: Business has got to use its power to do that, 767 00:51:46,160 --> 00:51:48,680 Speaker 1: just because it's the most powerful thing there is. And 768 00:51:49,280 --> 00:51:51,799 Speaker 1: you know the reality when you look at it, you 769 00:51:51,840 --> 00:51:57,759 Speaker 1: realize that, you know, business controls our media through ownership, 770 00:51:58,400 --> 00:52:03,200 Speaker 1: it controls our legislation through lobbyists, controls our elections through 771 00:52:03,280 --> 00:52:09,640 Speaker 1: political donations. So business is an incredibly political animal. It 772 00:52:09,760 --> 00:52:13,960 Speaker 1: just uses all of its power in its own narrow 773 00:52:14,040 --> 00:52:18,480 Speaker 1: self interest, and it tries to do it covertly. It 774 00:52:18,520 --> 00:52:22,800 Speaker 1: doesn't really want people to know that they are putting 775 00:52:22,840 --> 00:52:26,480 Speaker 1: their finger on the scales and you know, influencing our 776 00:52:27,080 --> 00:52:30,640 Speaker 1: elections and our laws. All that happened at Ben and 777 00:52:30,680 --> 00:52:33,880 Speaker 1: Jerry's was we said, yeah, we're going to be political, 778 00:52:34,880 --> 00:52:39,360 Speaker 1: and but we're going to be over honest, and instead 779 00:52:39,400 --> 00:52:42,160 Speaker 1: of doing it just in our own narrow self interest, 780 00:52:42,239 --> 00:52:44,080 Speaker 1: we're going to do it for the interests of the 781 00:52:44,120 --> 00:52:48,319 Speaker 1: community as a whole. Yeah. Years ago I met with 782 00:52:48,320 --> 00:52:51,880 Speaker 1: a guy who started an organization called represent us and 783 00:52:51,880 --> 00:52:55,040 Speaker 1: they've got seven present bipartisan support. The whole point is 784 00:52:55,080 --> 00:52:59,640 Speaker 1: to get corporate money out of elections and the information 785 00:52:59,680 --> 00:53:04,799 Speaker 1: that they provide the public it's wild. I coasted an 786 00:53:04,840 --> 00:53:07,080 Speaker 1: event for them, and it was wild to see how 787 00:53:07,160 --> 00:53:11,560 Speaker 1: shocked people were about how much corporate money goes into politics. 788 00:53:12,800 --> 00:53:15,120 Speaker 1: And you realize the only way we're going to clean 789 00:53:15,200 --> 00:53:18,520 Speaker 1: this up is if we get honest about it. So 790 00:53:18,560 --> 00:53:23,319 Speaker 1: I really appreciate the you say overt, but I just 791 00:53:23,400 --> 00:53:26,600 Speaker 1: think about it as being really honest. So many businesses 792 00:53:26,640 --> 00:53:28,120 Speaker 1: don't want us to know who they don't it too, 793 00:53:28,200 --> 00:53:31,040 Speaker 1: they don't want us to know what lobbyists they employ. 794 00:53:31,640 --> 00:53:34,680 Speaker 1: And if we could go more in the the direction 795 00:53:34,719 --> 00:53:38,080 Speaker 1: of the example you all set, I think about what 796 00:53:38,160 --> 00:53:42,879 Speaker 1: would be possible. I'm curious at at what point what 797 00:53:42,960 --> 00:53:44,760 Speaker 1: was the year? Well, this is a two part question. 798 00:53:44,880 --> 00:53:48,239 Speaker 1: What was the year that you sold the company? And 799 00:53:48,280 --> 00:53:51,200 Speaker 1: if there's any anything you want to share about that, 800 00:53:51,200 --> 00:53:53,319 Speaker 1: because there are people who are going to flock to 801 00:53:53,360 --> 00:53:55,840 Speaker 1: this episode because they want to learn from your business wisdom, 802 00:53:55,840 --> 00:53:58,319 Speaker 1: and I'm sure so many people are curious about why 803 00:53:58,360 --> 00:54:01,080 Speaker 1: that happens and how that happens. And then I wonder, 804 00:54:02,520 --> 00:54:04,360 Speaker 1: and I can repeat the question later because maybe this 805 00:54:04,360 --> 00:54:07,240 Speaker 1: will be a big tangent, but I wonder how you 806 00:54:07,239 --> 00:54:11,400 Speaker 1: you also then maintain all of your work with the foundation, 807 00:54:11,880 --> 00:54:14,960 Speaker 1: so I think the year was two thousand or two 808 00:54:15,000 --> 00:54:18,880 Speaker 1: thousand one. The company got sold because it was a 809 00:54:18,920 --> 00:54:24,520 Speaker 1: public company at the time, which means anyone can purchase shares, 810 00:54:24,880 --> 00:54:28,520 Speaker 1: and so that's that's what happened. All I can tell 811 00:54:28,560 --> 00:54:34,319 Speaker 1: you it was an incredibly difficult and horrible time, and 812 00:54:34,400 --> 00:54:35,960 Speaker 1: I think it was a hard time for Ben and 813 00:54:36,040 --> 00:54:39,960 Speaker 1: me personally that the company was getting sold, not just 814 00:54:40,080 --> 00:54:44,040 Speaker 1: for us individually but together. You know, Ben and Jury's 815 00:54:44,480 --> 00:54:50,960 Speaker 1: was the first company in Vermont to go public, just 816 00:54:51,200 --> 00:54:54,200 Speaker 1: within the state of Vermont. We had an in state 817 00:54:54,360 --> 00:54:59,200 Speaker 1: public stock offer, so shares of the company were available 818 00:54:59,640 --> 00:55:05,440 Speaker 1: only to vermontors and and essentially what we felt was 819 00:55:05,560 --> 00:55:10,600 Speaker 1: that this was an effort to share the wealth, that 820 00:55:10,680 --> 00:55:14,200 Speaker 1: we wanted to make the community the owners of the business. 821 00:55:14,920 --> 00:55:19,279 Speaker 1: And by the end of that stock offering, one out 822 00:55:19,280 --> 00:55:23,000 Speaker 1: of every hundred Vermont families had bought stock in Ben 823 00:55:23,040 --> 00:55:26,279 Speaker 1: and Jury's. You know, we had shareholders meetings that were 824 00:55:26,280 --> 00:55:30,719 Speaker 1: really huge parties. There were music festivals, and you know, 825 00:55:31,080 --> 00:55:34,319 Speaker 1: I mean usually publicly held companies are trying to hold 826 00:55:34,320 --> 00:55:38,040 Speaker 1: their shareholders meetings at an inconvenient time, in an inconvenient 827 00:55:38,080 --> 00:55:41,280 Speaker 1: place and try to get as few people as possible 828 00:55:41,320 --> 00:55:43,960 Speaker 1: to show up, and we were doing the opposite. And 829 00:55:44,480 --> 00:55:46,799 Speaker 1: you know, we rented the biggest tent in Vermont, and 830 00:55:47,080 --> 00:55:50,520 Speaker 1: you know, still couldn't hold all the people that came. 831 00:55:51,200 --> 00:55:54,440 Speaker 1: So the idea was to make the community the owners 832 00:55:54,480 --> 00:55:58,000 Speaker 1: of the business. We were successful in doing that. Then 833 00:55:58,000 --> 00:56:02,520 Speaker 1: we ended up going public nationally. And what I wanted 834 00:56:02,960 --> 00:56:08,440 Speaker 1: was to be an anti corporate corporation. And I really 835 00:56:08,600 --> 00:56:13,319 Speaker 1: see the basis of so many of the problems in 836 00:56:13,360 --> 00:56:18,120 Speaker 1: the world being the increasing concentration of wealth into fewer 837 00:56:18,200 --> 00:56:23,400 Speaker 1: and fewer hands. And so having the company, which was 838 00:56:24,160 --> 00:56:27,719 Speaker 1: trying to be an anti corporate corporation gets sold to 839 00:56:27,840 --> 00:56:31,319 Speaker 1: some huge corporation, you know, when against all of that. 840 00:56:32,400 --> 00:56:37,600 Speaker 1: So I know that's what happened. So did that did 841 00:56:37,640 --> 00:56:41,040 Speaker 1: that sort of Oh? And it just said It puts 842 00:56:41,080 --> 00:56:44,680 Speaker 1: a nautom my stomach to think about that for you guys, 843 00:56:44,719 --> 00:56:46,920 Speaker 1: that that notion that the exact thing you were trying 844 00:56:46,920 --> 00:56:51,920 Speaker 1: to avoid in corporate culture became kind of unavoidable. It's 845 00:56:51,960 --> 00:56:54,160 Speaker 1: it feels like getting caught in a riptide or something. 846 00:56:55,560 --> 00:56:58,880 Speaker 1: Is that what led you to establish the foundation or 847 00:56:58,920 --> 00:57:01,800 Speaker 1: had you already done that the foundation? We established the 848 00:57:01,840 --> 00:57:06,719 Speaker 1: foundation when the company went public. We needed it to 849 00:57:06,760 --> 00:57:12,120 Speaker 1: be established so that shareholders, you know, we were going 850 00:57:12,200 --> 00:57:14,919 Speaker 1: to have a significant amount of money was going out 851 00:57:14,920 --> 00:57:20,280 Speaker 1: of the corporation into this foundation. We originally wanted of 852 00:57:20,360 --> 00:57:24,520 Speaker 1: profits to go out and you know, the underwriters talked 853 00:57:24,640 --> 00:57:27,920 Speaker 1: us down to seven and a half. So we needed 854 00:57:27,960 --> 00:57:30,600 Speaker 1: the share the people who would buy shares to know 855 00:57:30,880 --> 00:57:34,160 Speaker 1: that that was gonna be that that's what they were 856 00:57:34,160 --> 00:57:40,080 Speaker 1: buying into, right, So that's when that happened and Jerry 857 00:57:40,120 --> 00:57:44,320 Speaker 1: became the president of the foundation. Um, you know, he 858 00:57:44,360 --> 00:57:47,320 Speaker 1: can tell you about and what are the what are 859 00:57:47,320 --> 00:57:51,600 Speaker 1: the things the foundation is most deeply focused on. The 860 00:57:51,680 --> 00:57:59,520 Speaker 1: Foundation is focused on grants too small nonprofit organizations that 861 00:57:59,560 --> 00:58:07,200 Speaker 1: are doinging grassroots organizing for social justice and their organizations 862 00:58:07,200 --> 00:58:12,880 Speaker 1: that are run and operated by the people who are impacted. 863 00:58:13,720 --> 00:58:16,200 Speaker 1: And you know, one of the things that's interesting about 864 00:58:16,240 --> 00:58:21,320 Speaker 1: the foundation is that, uh, the final decision making for 865 00:58:21,400 --> 00:58:27,680 Speaker 1: these grant applications that come in is done by a 866 00:58:27,800 --> 00:58:33,560 Speaker 1: volunteer group of employees who uh decide where the money goes. 867 00:58:33,800 --> 00:58:38,080 Speaker 1: And so there's there's something really nice about about the 868 00:58:38,120 --> 00:58:40,200 Speaker 1: fact that the people who are doing the work to 869 00:58:40,320 --> 00:58:44,680 Speaker 1: earn the money get to see where it goes, and 870 00:58:44,720 --> 00:58:48,240 Speaker 1: you know has been mentioned. I used to be the president, 871 00:58:48,280 --> 00:58:50,600 Speaker 1: I'm now the vice president. I'm one of the trustees, 872 00:58:50,760 --> 00:58:55,680 Speaker 1: and the four trustees of the Foundation are essentially a 873 00:58:55,760 --> 00:59:01,760 Speaker 1: rubber stamp for sending the money out wherever the employee 874 00:59:01,760 --> 00:59:05,120 Speaker 1: committee decides that should go. That's very cool and it 875 00:59:05,240 --> 00:59:08,040 Speaker 1: strikes me as different, you know, than what you were saying, 876 00:59:08,120 --> 00:59:11,880 Speaker 1: Ben about how so often this board of directors is 877 00:59:11,920 --> 00:59:14,960 Speaker 1: not that involved, meets and makes the top level decisions, 878 00:59:15,360 --> 00:59:17,600 Speaker 1: and you guys have engineered this to be the reverse. 879 00:59:17,640 --> 00:59:20,280 Speaker 1: And I just I love it. It's like it gives 880 00:59:20,320 --> 00:59:25,240 Speaker 1: me big high five energy. Um. Where where does the 881 00:59:25,320 --> 00:59:29,600 Speaker 1: campaign to end qualified immunity fit in with the work 882 00:59:29,640 --> 00:59:32,600 Speaker 1: of the foundation or or are those things happening in parallel? 883 00:59:32,960 --> 00:59:37,960 Speaker 1: So the campaign to end qualified immunity is a separate 884 00:59:37,960 --> 00:59:42,880 Speaker 1: initiative that Ben and I are involved in, you know, 885 00:59:43,040 --> 00:59:45,120 Speaker 1: as I'm sure you're aware. Over the years, they have 886 00:59:45,280 --> 00:59:51,600 Speaker 1: been far too many murders of unarmed black people. Uh. 887 00:59:51,680 --> 00:59:56,760 Speaker 1: And with last summer the murder of George Floyd was 888 00:59:56,920 --> 01:00:01,360 Speaker 1: just such an outrage and a of course, like millions 889 01:00:01,400 --> 01:00:05,320 Speaker 1: of Americans, we wanted to do something. We became aware 890 01:00:06,000 --> 01:00:10,560 Speaker 1: of an open letter to Congress that was written by 891 01:00:10,560 --> 01:00:17,360 Speaker 1: the Players Coalition, signed by professional athletes, UH and front 892 01:00:17,400 --> 01:00:22,560 Speaker 1: office people, urging Congress to end qualified immunity. And qualified 893 01:00:22,560 --> 01:00:27,880 Speaker 1: immunity is this made up legal doctrine that is essentially 894 01:00:28,080 --> 01:00:32,200 Speaker 1: a get out of jail free card for bad cops, 895 01:00:32,960 --> 01:00:35,320 Speaker 1: and so we wanted to see if we could help 896 01:00:35,440 --> 01:00:39,680 Speaker 1: with that campaign. We came out with a similar letter 897 01:00:39,720 --> 01:00:43,120 Speaker 1: that was signed by open seven hundred business people, and 898 01:00:43,200 --> 01:00:49,040 Speaker 1: since then we've created this this campaign that that is 899 01:00:49,120 --> 01:00:55,680 Speaker 1: comprised of sixteen national advocacy organizations, ranging from the a 900 01:00:55,800 --> 01:00:59,680 Speaker 1: c l U and the n DOUB a CP Legal 901 01:00:59,720 --> 01:01:04,960 Speaker 1: Defense Ends Fund, to the Cato Institute, the Institute for Justice, 902 01:01:05,000 --> 01:01:09,480 Speaker 1: which is another libertarian group, Americans for Prosperity. So it's 903 01:01:09,480 --> 01:01:14,640 Speaker 1: a very broad and diverse campaign and we're we're working 904 01:01:14,680 --> 01:01:20,600 Speaker 1: on it. That's wonderful. It's so interesting to me reading 905 01:01:21,600 --> 01:01:23,160 Speaker 1: I think, as so many of us did, as you 906 01:01:23,200 --> 01:01:29,800 Speaker 1: mentioned after last summer, that that letter, learning about qualified immunity, 907 01:01:30,720 --> 01:01:33,960 Speaker 1: it made me so angry to learn about it because 908 01:01:34,000 --> 01:01:38,560 Speaker 1: I thought, you know, there are people saying not all cops. 909 01:01:38,920 --> 01:01:41,480 Speaker 1: There are people saying there's good guys, you know who 910 01:01:41,520 --> 01:01:45,200 Speaker 1: want to just serve and protect, and I thought, but 911 01:01:45,280 --> 01:01:50,760 Speaker 1: then prove it. Then don't create loopholes that literally protect 912 01:01:51,520 --> 01:01:57,439 Speaker 1: the bad cops. Don't create, as you said, these get 913 01:01:57,440 --> 01:02:01,360 Speaker 1: out of jail free cards for murder. You can't tell 914 01:02:01,440 --> 01:02:06,520 Speaker 1: us to feel safe if you don't police yourselves. And 915 01:02:07,440 --> 01:02:09,880 Speaker 1: I think that in the same way that we're all 916 01:02:09,920 --> 01:02:13,880 Speaker 1: calling for an end to corporate money in politics, all 917 01:02:13,920 --> 01:02:17,040 Speaker 1: of these things really for me boiled down to that 918 01:02:17,200 --> 01:02:23,200 Speaker 1: through line of transparency, of of a real requirement for 919 01:02:23,320 --> 01:02:28,200 Speaker 1: a base level of clarity and justice, and for rules 920 01:02:28,240 --> 01:02:32,520 Speaker 1: to be put in place that prevent corruption in all 921 01:02:32,560 --> 01:02:37,520 Speaker 1: of these arenas. And and I'm very excited by and 922 01:02:37,560 --> 01:02:40,720 Speaker 1: grateful for the work that you all are doing on 923 01:02:40,720 --> 01:02:44,040 Speaker 1: this and and the you know, other organizations that you're 924 01:02:44,080 --> 01:02:48,800 Speaker 1: working in tandem with. Come visit our website. Yeah, tell 925 01:02:48,960 --> 01:02:53,720 Speaker 1: tell the people what it is. Hold cops Accountable dot org, 926 01:02:54,280 --> 01:02:59,440 Speaker 1: Hold Cops Accountable dot org, account or hold cops Accountable 927 01:02:59,480 --> 01:03:02,880 Speaker 1: dot or, which you know, I feel like the asterisk 928 01:03:03,000 --> 01:03:05,680 Speaker 1: always is. And yes, we know that there are good 929 01:03:06,160 --> 01:03:08,600 Speaker 1: folks on the force. They shouldn't be worried about this. 930 01:03:08,720 --> 01:03:12,960 Speaker 1: They should be supporting this too. That's exactly true. Our 931 01:03:13,560 --> 01:03:19,160 Speaker 1: messages support and love the good ones, prosecute the bad ones. 932 01:03:19,880 --> 01:03:23,440 Speaker 1: It's definitely not an anti police message. It's a message 933 01:03:23,480 --> 01:03:29,360 Speaker 1: of accountability. Ben and I are in the business world. 934 01:03:31,120 --> 01:03:34,120 Speaker 1: You couldn't have a business, you couldn't have any organization 935 01:03:34,160 --> 01:03:38,280 Speaker 1: if you don't have accountability. Everyone knows the key to 936 01:03:38,520 --> 01:03:44,160 Speaker 1: achieving your desired results is to having accountability m hm. 937 01:03:44,880 --> 01:03:49,360 Speaker 1: And and when you don't hold cops accountable that have 938 01:03:49,640 --> 01:03:55,040 Speaker 1: abused their power, it's a message that it's okay to 939 01:03:55,160 --> 01:03:59,120 Speaker 1: abuse your power. And the other side of it is 940 01:03:59,200 --> 01:04:05,160 Speaker 1: that the people who got abused never get any justice. 941 01:04:05,360 --> 01:04:09,000 Speaker 1: No justice has ever served, you know, the cop is 942 01:04:09,040 --> 01:04:13,480 Speaker 1: still on the force. There was a great I thought 943 01:04:13,800 --> 01:04:18,160 Speaker 1: proposal in the state of Maryland because you know, what 944 01:04:18,200 --> 01:04:21,160 Speaker 1: the cops say is that, well, if I'm gonna be 945 01:04:21,200 --> 01:04:25,840 Speaker 1: held personally liable, I'm gonna I'm gonna, you know, lose 946 01:04:25,880 --> 01:04:30,160 Speaker 1: my house, you know whatever. I can't afford it. I 947 01:04:30,200 --> 01:04:33,920 Speaker 1: can't afford to pay those kinds of you know, damages 948 01:04:34,120 --> 01:04:36,480 Speaker 1: for you know, the kind of damages that you get 949 01:04:36,480 --> 01:04:39,440 Speaker 1: when you when you kill somebody. Well, and then the 950 01:04:39,520 --> 01:04:43,040 Speaker 1: municipalities that employ the cops, you know, a lot of 951 01:04:43,080 --> 01:04:46,360 Speaker 1: times they indemnify the cop and they say, well, we 952 01:04:46,440 --> 01:04:50,760 Speaker 1: can't afford it either. And so this proposal in Maryland 953 01:04:51,160 --> 01:04:55,760 Speaker 1: was that, well, yeah, you can sue the cop, and 954 01:04:56,440 --> 01:05:00,840 Speaker 1: your payment is the cops pension. And this is what 955 01:05:01,080 --> 01:05:06,000 Speaker 1: one of the victims said was that if they know 956 01:05:06,160 --> 01:05:09,520 Speaker 1: that they can lose their pension, they're gonna think twice 957 01:05:10,480 --> 01:05:15,320 Speaker 1: before they go and rough somebody up or worse. I 958 01:05:15,360 --> 01:05:18,560 Speaker 1: think that's really wise. And as you mentioned, the rest 959 01:05:18,560 --> 01:05:22,800 Speaker 1: of us have accountability at work. Yeah, everybody's got accountability. 960 01:05:22,840 --> 01:05:26,840 Speaker 1: I mean, I mean this, this law is so absurd 961 01:05:27,600 --> 01:05:32,920 Speaker 1: that you know, if I, as a regular human being citizen, 962 01:05:33,280 --> 01:05:37,840 Speaker 1: you know, go off and assault somebody, that person consume me. 963 01:05:39,320 --> 01:05:43,640 Speaker 1: If a cop goes an assault somebody, you can't sue him. 964 01:05:44,160 --> 01:05:46,600 Speaker 1: The guy who is supposed I mean this is a 965 01:05:46,680 --> 01:05:51,440 Speaker 1: law enforcement officer, the guy who has charged with enforcing 966 01:05:51,480 --> 01:05:55,360 Speaker 1: the law is above the law. And that's what has 967 01:05:55,400 --> 01:05:57,920 Speaker 1: to end. Yes, And that's why we see bad behavior. 968 01:05:58,000 --> 01:06:02,080 Speaker 1: I mean, to your point, we've seen we shouldn't have 969 01:06:02,160 --> 01:06:04,439 Speaker 1: to see any more videos, but we've seen so many 970 01:06:04,560 --> 01:06:07,400 Speaker 1: videos of egregious behavior. I mean, I will never get 971 01:06:08,040 --> 01:06:10,120 Speaker 1: I can't remember where the school was, which is also 972 01:06:10,200 --> 01:06:13,360 Speaker 1: sad considering that they start to blur together because there 973 01:06:13,360 --> 01:06:17,600 Speaker 1: are so many. I can't remember where it happened, but 974 01:06:17,640 --> 01:06:20,360 Speaker 1: I watched a video of a cop pick up and 975 01:06:20,640 --> 01:06:23,840 Speaker 1: body slam this girl in the hallway of her school. 976 01:06:23,880 --> 01:06:26,960 Speaker 1: I think she was twelve or thirteen years old. It 977 01:06:27,080 --> 01:06:31,080 Speaker 1: was so violent, and I thought, this guy doesn't have 978 01:06:31,120 --> 01:06:35,520 Speaker 1: an excuse. But whether it's conscious or unconscious, he feels 979 01:06:35,520 --> 01:06:38,080 Speaker 1: that he has permission because he's never gotten in trouble 980 01:06:38,120 --> 01:06:42,880 Speaker 1: for hurting someone. He's never faced accountability for harming someone, 981 01:06:43,360 --> 01:06:45,880 Speaker 1: and none of us exist in a world where we 982 01:06:45,960 --> 01:06:49,120 Speaker 1: can do that. And to your point, I simply want 983 01:06:49,680 --> 01:06:53,520 Speaker 1: accountability for people who are allowed to carry lethal weapons 984 01:06:53,560 --> 01:06:57,400 Speaker 1: around to be as intense as the accountability is for 985 01:06:57,440 --> 01:07:01,360 Speaker 1: the rest of us, Say, who are driving cars? You know? 986 01:07:02,320 --> 01:07:06,880 Speaker 1: We we need a way forward to a behavioral system 987 01:07:06,960 --> 01:07:11,160 Speaker 1: where we don't see children being assaulted and we don't 988 01:07:11,240 --> 01:07:13,720 Speaker 1: see people being knelt on until they die. There's no 989 01:07:13,800 --> 01:07:18,240 Speaker 1: reason for this. There just isn't a reason for so 990 01:07:18,360 --> 01:07:23,880 Speaker 1: much of what we've witnessed. And I can't imagine that 991 01:07:23,920 --> 01:07:27,560 Speaker 1: it is an easy job to have. But I also 992 01:07:28,480 --> 01:07:31,800 Speaker 1: from working in tandem with it as an entertainer, I 993 01:07:31,920 --> 01:07:35,960 Speaker 1: have heard stories about how all these guys know a 994 01:07:36,040 --> 01:07:38,640 Speaker 1: guy on the force who's just a bad apple. And 995 01:07:38,680 --> 01:07:41,880 Speaker 1: I think I thought Chris Rock put it so beautifully 996 01:07:41,880 --> 01:07:43,240 Speaker 1: in the stand up. This is a job where we 997 01:07:43,280 --> 01:07:46,000 Speaker 1: can't have bad apples. This is like you can't have 998 01:07:46,040 --> 01:07:48,560 Speaker 1: a few bad apples that are airline pilots. He said, 999 01:07:48,880 --> 01:07:51,760 Speaker 1: we're not up for plane crashes, and we shouldn't be 1000 01:07:51,880 --> 01:07:56,959 Speaker 1: up for this either. And to me, you know, Jerry, 1001 01:07:57,000 --> 01:07:58,520 Speaker 1: I thought you said it so well. It's not about 1002 01:07:58,560 --> 01:08:03,200 Speaker 1: being quote unquote anti police. It's about being pro safety. 1003 01:08:03,360 --> 01:08:07,600 Speaker 1: It's about being pro community for for all of us. 1004 01:08:07,640 --> 01:08:10,680 Speaker 1: So I think that the work, you know, the the 1005 01:08:10,800 --> 01:08:14,080 Speaker 1: awareness that you and all of these other groups are 1006 01:08:14,080 --> 01:08:18,960 Speaker 1: helping to promote his is so important. And I'm curious, 1007 01:08:19,000 --> 01:08:22,439 Speaker 1: why do you think that this cause, in particular, of 1008 01:08:22,760 --> 01:08:25,920 Speaker 1: all the things you've been passionate about over the past 1009 01:08:25,960 --> 01:08:28,120 Speaker 1: decades that we've been referring to, why why do you 1010 01:08:28,120 --> 01:08:31,439 Speaker 1: think that this cause has struck such a chord with 1011 01:08:31,479 --> 01:08:35,360 Speaker 1: both of you. It's the same reason why it struck 1012 01:08:35,520 --> 01:08:40,200 Speaker 1: such a chord with people all over our country and 1013 01:08:40,240 --> 01:08:44,640 Speaker 1: around the world that we had the biggest protests in 1014 01:08:44,720 --> 01:08:50,960 Speaker 1: the street that I can remember in my life. Because 1015 01:08:52,000 --> 01:08:54,320 Speaker 1: you know, you've seen it with your own eyes. You 1016 01:08:54,400 --> 01:08:58,439 Speaker 1: see it on video, and you see it happening again 1017 01:08:58,479 --> 01:09:03,840 Speaker 1: and again, and you see these guys getting away scott free, 1018 01:09:04,640 --> 01:09:09,800 Speaker 1: and yeah, people just had it up to here. And 1019 01:09:10,400 --> 01:09:14,120 Speaker 1: but what I gotta say is there's a shipload of 1020 01:09:14,200 --> 01:09:17,920 Speaker 1: them that we never saw on video, most of them 1021 01:09:18,439 --> 01:09:22,000 Speaker 1: never You never hear about most of them. I mean, 1022 01:09:22,479 --> 01:09:25,880 Speaker 1: you know, I was I was working with these mothers 1023 01:09:26,240 --> 01:09:30,759 Speaker 1: of children who had gotten killed or injured for life 1024 01:09:31,000 --> 01:09:35,040 Speaker 1: by the police in Maryland, and I had never heard 1025 01:09:35,080 --> 01:09:39,599 Speaker 1: about any of those cases. There's very few that that 1026 01:09:39,680 --> 01:09:42,080 Speaker 1: make it to the national news. And I think the 1027 01:09:42,160 --> 01:09:45,000 Speaker 1: thing that is so striking to me is is that 1028 01:09:45,040 --> 01:09:48,200 Speaker 1: it's undeniable that we live into America's where we won't 1029 01:09:48,240 --> 01:09:52,960 Speaker 1: hear about those kids. Where Tamir Rice can be shot 1030 01:09:53,080 --> 01:09:56,080 Speaker 1: in you know, one point seven seconds playing with a 1031 01:09:56,120 --> 01:09:58,800 Speaker 1: toy gun on a playground, which all of us have 1032 01:09:58,920 --> 01:10:03,320 Speaker 1: done as children, and Kyle Rittenhouse, who executed people with 1033 01:10:03,360 --> 01:10:08,280 Speaker 1: an assault rifle crossing state lines, was given water and 1034 01:10:08,560 --> 01:10:13,800 Speaker 1: peacefully escorted into a police car. These things should upset us, 1035 01:10:13,840 --> 01:10:20,320 Speaker 1: they should motivate us toward change. And and I think 1036 01:10:20,320 --> 01:10:24,439 Speaker 1: to circle back to the point you made earlier. You 1037 01:10:24,600 --> 01:10:30,519 Speaker 1: have proven that companies can get creative in terms of 1038 01:10:31,520 --> 01:10:34,360 Speaker 1: proving that you can do both, that you can leverage 1039 01:10:34,360 --> 01:10:39,200 Speaker 1: a platform, that businesses do have a political responsibility, that 1040 01:10:39,280 --> 01:10:41,639 Speaker 1: if you have the privilege of a platform, you should 1041 01:10:41,720 --> 01:10:46,040 Speaker 1: spend it. I I get excited about it. And I 1042 01:10:46,120 --> 01:10:50,599 Speaker 1: think about what you were saying about back then going 1043 01:10:50,600 --> 01:10:52,680 Speaker 1: into the bookstore looking for a book about this, and 1044 01:10:52,720 --> 01:10:56,120 Speaker 1: there wasn't one. So many people say, well, yeah, they 1045 01:10:56,160 --> 01:10:58,479 Speaker 1: could do it. They had this big company. I couldn't 1046 01:10:58,520 --> 01:11:02,320 Speaker 1: do it. And and you, you guys, thought yeah you can, 1047 01:11:02,479 --> 01:11:04,439 Speaker 1: and you wrote a book about it. You you wrote 1048 01:11:04,520 --> 01:11:07,839 Speaker 1: this book called Double Dip, How to run a values 1049 01:11:07,880 --> 01:11:12,040 Speaker 1: lead business and make money too. And and I'm really 1050 01:11:12,240 --> 01:11:19,000 Speaker 1: curious about in terms of being so passionate about social change. 1051 01:11:20,240 --> 01:11:23,320 Speaker 1: Obviously we're telling everybody to go and read the book, 1052 01:11:23,360 --> 01:11:26,960 Speaker 1: but is there a point or two that now, because 1053 01:11:26,960 --> 01:11:29,320 Speaker 1: I guarantee everyone listening at homes feeling fired up and 1054 01:11:29,360 --> 01:11:31,080 Speaker 1: wants to make a difference, is there a point or 1055 01:11:31,120 --> 01:11:35,240 Speaker 1: two that you would offer to the listeners about how 1056 01:11:35,360 --> 01:11:39,840 Speaker 1: to begin that trajectory, about about how to begin in 1057 01:11:39,880 --> 01:11:43,679 Speaker 1: their own lives proving that they can do both. You know, say, 1058 01:11:43,800 --> 01:11:49,320 Speaker 1: if you're interested in this issue about cops getting away 1059 01:11:49,320 --> 01:11:54,320 Speaker 1: with murder, you can go onto the website hold Cops 1060 01:11:54,320 --> 01:11:57,639 Speaker 1: Accountable dot org and you can enter your email address. 1061 01:11:58,320 --> 01:12:01,800 Speaker 1: That makes it possible for or the campaign to End 1062 01:12:01,880 --> 01:12:07,200 Speaker 1: qualified Immunity to communicate with you. And so then when 1063 01:12:07,280 --> 01:12:13,920 Speaker 1: your individual voice counts, when there's legislation moving in your 1064 01:12:14,080 --> 01:12:19,200 Speaker 1: state or legislation moving nationally where we need you to 1065 01:12:19,400 --> 01:12:26,120 Speaker 1: pressure your congress person to to vote to end qualified immunity, 1066 01:12:26,160 --> 01:12:28,640 Speaker 1: we can send you the information. We can give you 1067 01:12:28,680 --> 01:12:30,800 Speaker 1: the phone number to call, we can tell you what 1068 01:12:30,960 --> 01:12:34,599 Speaker 1: to say, and you can do it. You know, in 1069 01:12:34,600 --> 01:12:39,120 Speaker 1: other situations, what we need is a letter to the editor, 1070 01:12:39,560 --> 01:12:43,240 Speaker 1: and it's the same thing. We can send you the information, 1071 01:12:43,400 --> 01:12:46,040 Speaker 1: we can give you the bullet points to write, we 1072 01:12:46,120 --> 01:12:48,920 Speaker 1: can send the letter into you. You don't have to 1073 01:12:48,960 --> 01:12:51,840 Speaker 1: research it. We you know we do. We do that 1074 01:12:51,920 --> 01:12:55,960 Speaker 1: work for you. You just need a you know, follow 1075 01:12:56,000 --> 01:12:59,720 Speaker 1: a few simple steps on this particular issue. You know, 1076 01:12:59,760 --> 01:13:03,360 Speaker 1: there's Black Lives Matters groups you know around the country, 1077 01:13:03,400 --> 01:13:08,519 Speaker 1: and you could get involved in those things. You asked about, 1078 01:13:08,680 --> 01:13:13,760 Speaker 1: why are we involved with ending qualified immunity? And it's 1079 01:13:13,800 --> 01:13:16,439 Speaker 1: certainly not a silver bullet there. There are a lot 1080 01:13:16,600 --> 01:13:22,120 Speaker 1: of police reforms that are necessary. One thing about ending 1081 01:13:22,200 --> 01:13:26,720 Speaker 1: qualified immunity is it's possible to do. It's an opportunity 1082 01:13:26,760 --> 01:13:32,479 Speaker 1: to turn protests into policy. Ending qualified immunity has already 1083 01:13:32,520 --> 01:13:36,200 Speaker 1: happened in the state of Colorado. It just happened in 1084 01:13:36,360 --> 01:13:42,760 Speaker 1: New York City. And as Ben has talked about with 1085 01:13:42,800 --> 01:13:48,320 Speaker 1: me so many times, it's up to people who look 1086 01:13:48,400 --> 01:13:52,080 Speaker 1: like him and me, it's up to white people to 1087 01:13:52,439 --> 01:13:56,000 Speaker 1: weigh in on this. This is not simply a black 1088 01:13:56,280 --> 01:13:59,040 Speaker 1: or brown problem. This is a problem that white people have, 1089 01:14:00,160 --> 01:14:03,080 Speaker 1: and if it's going to get solved us white people 1090 01:14:03,439 --> 01:14:06,519 Speaker 1: need to be in it all the way because it's 1091 01:14:06,520 --> 01:14:10,280 Speaker 1: white people who have the power in our society. I mean, 1092 01:14:11,040 --> 01:14:15,919 Speaker 1: the reality is that the people that we have hired 1093 01:14:16,960 --> 01:14:20,840 Speaker 1: and given the privilege to use lethal force in our 1094 01:14:20,960 --> 01:14:26,640 Speaker 1: name are killing black people before our very eyes, and 1095 01:14:26,680 --> 01:14:32,439 Speaker 1: we're letting them get away with it. So yeah, and 1096 01:14:32,520 --> 01:14:36,479 Speaker 1: the other thing about this issue, as Jerry said, there's 1097 01:14:36,520 --> 01:14:40,840 Speaker 1: a lot of police reforms that are needed, and a 1098 01:14:40,880 --> 01:14:46,280 Speaker 1: lot of it revolves around police contracts, which the so 1099 01:14:46,400 --> 01:14:51,599 Speaker 1: called Fraternal Order of Police is pretty much forcing on 1100 01:14:52,560 --> 01:14:57,800 Speaker 1: your city. There. I think there's something like around seventeen 1101 01:14:57,920 --> 01:15:03,680 Speaker 1: thousand individual police departments in the country. This happens to 1102 01:15:03,720 --> 01:15:08,799 Speaker 1: be an area where your local city council, your local 1103 01:15:08,920 --> 01:15:13,479 Speaker 1: town officers, the people that are making the rules in 1104 01:15:13,560 --> 01:15:17,800 Speaker 1: your local town. This is like situations where you can 1105 01:15:17,880 --> 01:15:20,400 Speaker 1: go to that meeting, you can go and talk to 1106 01:15:20,479 --> 01:15:24,639 Speaker 1: those people. You know, those people you can you can 1107 01:15:24,680 --> 01:15:28,000 Speaker 1: tell them. We want a different contract. We don't want 1108 01:15:28,439 --> 01:15:33,120 Speaker 1: to have a contract where police officers, if they're accused 1109 01:15:33,240 --> 01:15:38,400 Speaker 1: of something, they get somewhere between forty eight hours and 1110 01:15:38,479 --> 01:15:40,920 Speaker 1: thirty days to make up a story about why they 1111 01:15:40,920 --> 01:15:43,559 Speaker 1: did it before you can question them. And and we 1112 01:15:43,600 --> 01:15:48,240 Speaker 1: want we want their disciplinary records to be public. We 1113 01:15:48,240 --> 01:15:51,880 Speaker 1: we want to know if there's if there's cops on 1114 01:15:51,920 --> 01:15:56,200 Speaker 1: the force that are abusing people. And we don't want 1115 01:15:57,240 --> 01:16:01,680 Speaker 1: cops that have disciplinary records at you know, continue to 1116 01:16:01,720 --> 01:16:04,760 Speaker 1: break the rules. We don't want them to be promoted, 1117 01:16:05,160 --> 01:16:08,479 Speaker 1: We want them to be off the force. Well, I 1118 01:16:08,520 --> 01:16:10,600 Speaker 1: think about, you know, even as an example of the 1119 01:16:10,680 --> 01:16:13,200 Speaker 1: officer Hankinson, one of the gentlemen involved in the murder 1120 01:16:13,240 --> 01:16:18,840 Speaker 1: of Brianna Taylor. After that happened, multiple women came forward 1121 01:16:18,840 --> 01:16:21,960 Speaker 1: and discussed that he had assaulted them. And I just 1122 01:16:22,000 --> 01:16:24,840 Speaker 1: thought they knew that this guy was a dangerous guy. 1123 01:16:24,960 --> 01:16:28,920 Speaker 1: Why is he still working? And it's it's exactly that again, 1124 01:16:29,920 --> 01:16:34,360 Speaker 1: the transparency that we need. I wonder as you're as 1125 01:16:34,360 --> 01:16:36,840 Speaker 1: you're pushing for this kind of transparency, as you're pushing 1126 01:16:36,840 --> 01:16:41,400 Speaker 1: for this legal change, is this work? What's led you? 1127 01:16:41,479 --> 01:16:43,479 Speaker 1: I read about this and I'm just fascinated and I 1128 01:16:43,560 --> 01:16:46,320 Speaker 1: need to know. I read that you guys are working 1129 01:16:46,360 --> 01:16:49,360 Speaker 1: on a book with Killer Mike. Did did the qualified 1130 01:16:49,400 --> 01:16:52,120 Speaker 1: immunity work lead there? How did this happen? He is amazing? 1131 01:16:52,680 --> 01:16:54,880 Speaker 1: What's going on? Is this true? Or is this an 1132 01:16:54,880 --> 01:16:59,040 Speaker 1: internet rumor that I'm just praying is true? Uh? He 1133 01:16:59,280 --> 01:17:05,320 Speaker 1: is totally dazing. And yes, Killer Mike wrote the foreward 1134 01:17:05,400 --> 01:17:09,240 Speaker 1: to this book that is just coming out called Above 1135 01:17:09,320 --> 01:17:14,080 Speaker 1: the Law, How violent Police get away with It? And 1136 01:17:14,120 --> 01:17:21,280 Speaker 1: it's and it it is sixteen little stories of people 1137 01:17:21,600 --> 01:17:27,200 Speaker 1: who have been abused or worse by the cops and 1138 01:17:27,320 --> 01:17:30,040 Speaker 1: how their case was thrown out of court because of 1139 01:17:30,120 --> 01:17:37,280 Speaker 1: qualified immunity. But the book begins with this incredibly powerful 1140 01:17:37,439 --> 01:17:42,440 Speaker 1: forward from Killer Mike. I love watching him speak anytime, 1141 01:17:43,760 --> 01:17:46,240 Speaker 1: anytime he's at a rally or an event, and you know, 1142 01:17:46,320 --> 01:17:48,599 Speaker 1: someone posts a video on Instagram. I have them saved 1143 01:17:48,600 --> 01:17:54,040 Speaker 1: in a folder. I just think he's so wise and 1144 01:17:54,040 --> 01:17:56,760 Speaker 1: and he he helps light that fire that's sort of 1145 01:17:56,840 --> 01:18:00,080 Speaker 1: sacred rage fire for me. I'm really looking forward to 1146 01:18:00,680 --> 01:18:04,479 Speaker 1: reading the book. Um, we're talking about so many things 1147 01:18:04,520 --> 01:18:10,760 Speaker 1: that are important, and I feel come from learning lessons 1148 01:18:10,800 --> 01:18:15,360 Speaker 1: about community and about belonging and how to defend it. 1149 01:18:15,840 --> 01:18:20,360 Speaker 1: I'm I'm curious as you both look forward, what are 1150 01:18:20,360 --> 01:18:23,280 Speaker 1: the lessons that you really hope to pass on to people, 1151 01:18:23,640 --> 01:18:26,840 Speaker 1: the lessons that matter most to you, maybe the people 1152 01:18:26,880 --> 01:18:30,240 Speaker 1: that matter most to you, to to your children. What 1153 01:18:30,240 --> 01:18:35,439 Speaker 1: what feel like the sort of shining ideas. Uh, it's 1154 01:18:35,520 --> 01:18:39,040 Speaker 1: corny and it's a cliche, but it's all about love. 1155 01:18:39,680 --> 01:18:43,840 Speaker 1: You can rant and rave and we need to protest 1156 01:18:43,920 --> 01:18:46,240 Speaker 1: and we need to change things, but in the end, 1157 01:18:47,520 --> 01:18:52,800 Speaker 1: it's all about love. Uh. You know, Cornell West has 1158 01:18:52,880 --> 01:18:57,639 Speaker 1: this quote, justice is what love looks like in public. 1159 01:18:58,520 --> 01:19:04,639 Speaker 1: I mean, I would tell my kid to stand up 1160 01:19:04,680 --> 01:19:09,480 Speaker 1: for what she believes in love that because really it's foundational. 1161 01:19:09,600 --> 01:19:12,760 Speaker 1: And then it's also you've combined it with how to 1162 01:19:12,920 --> 01:19:16,160 Speaker 1: how to exercise it, how to take it out in public. 1163 01:19:16,200 --> 01:19:19,479 Speaker 1: And I think that that's beautiful. So I do need 1164 01:19:19,520 --> 01:19:21,120 Speaker 1: to ask before I let you go? And I'm sure 1165 01:19:21,120 --> 01:19:24,439 Speaker 1: everybody does, but I couldn't possibly end an interview with 1166 01:19:24,479 --> 01:19:28,200 Speaker 1: the both of you without knowing this. What are your 1167 01:19:28,240 --> 01:19:32,000 Speaker 1: favorite ice cream flavors? Well, for me, that's easy. It's 1168 01:19:32,080 --> 01:19:37,360 Speaker 1: American Dream vanilla ice cream with a caramel swirl, fudge 1169 01:19:37,360 --> 01:19:40,639 Speaker 1: covered pieces of waffle cones. It's my go to flavor 1170 01:19:40,840 --> 01:19:45,400 Speaker 1: every time, you know, for the longest time. Well, at first, 1171 01:19:45,439 --> 01:19:49,240 Speaker 1: I was really into Heath Bar Crunch, and then we 1172 01:19:49,320 --> 01:19:53,000 Speaker 1: came out with a variant, Haffe Heath Bark Crunch, which 1173 01:19:53,080 --> 01:19:55,920 Speaker 1: I got into, but I haven't really had Heath Bark 1174 01:19:55,960 --> 01:20:00,680 Speaker 1: Crunch in quite a while. Then I got into cherry Garcia, uh, 1175 01:20:00,880 --> 01:20:04,080 Speaker 1: and I was really into that for a long time. 1176 01:20:04,960 --> 01:20:10,400 Speaker 1: I haven't had that much lately either. Now I'm I've 1177 01:20:10,439 --> 01:20:15,800 Speaker 1: spent some time with Chubby Hubby chocolate covered peanut butter 1178 01:20:15,840 --> 01:20:20,200 Speaker 1: filled pretzels and vanilla malt ice cream with a peanut 1179 01:20:20,280 --> 01:20:25,920 Speaker 1: butter swirl. And I'm going back to New York super 1180 01:20:26,000 --> 01:20:31,840 Speaker 1: Fudge Chunk, which was an early classic. I guess. I 1181 01:20:31,840 --> 01:20:36,240 Speaker 1: guess that's that's where I am at these days. Just 1182 01:20:36,280 --> 01:20:39,439 Speaker 1: a few casual items. My god, I I too had 1183 01:20:39,479 --> 01:20:42,639 Speaker 1: a long phase with Cherry Garcia and then I got 1184 01:20:42,720 --> 01:20:47,679 Speaker 1: really really addicted to fish food. But like the chocolate 1185 01:20:47,720 --> 01:20:51,919 Speaker 1: fudge brownie, just it stays classic for me forever, forever. 1186 01:20:52,120 --> 01:20:55,479 Speaker 1: It's one that I can always, always, always go back to. 1187 01:20:55,720 --> 01:21:02,080 Speaker 1: So now I'm hungry. You know. Chocolate fudge brownie came 1188 01:21:02,120 --> 01:21:08,640 Speaker 1: about because we Ben and Jury's was making a brownie 1189 01:21:08,680 --> 01:21:13,560 Speaker 1: ice cream sandwich. It used two thin, chewy fudgie brownies 1190 01:21:13,600 --> 01:21:17,519 Speaker 1: that were so fudgie that they you couldn't put them 1191 01:21:17,520 --> 01:21:20,240 Speaker 1: on by machine. They had to be put on by hand. 1192 01:21:20,880 --> 01:21:26,080 Speaker 1: And we needed to find another supplier of these chocolate 1193 01:21:26,120 --> 01:21:32,320 Speaker 1: fudgie brownies. And we found this bakery in Inner City, 1194 01:21:32,320 --> 01:21:37,439 Speaker 1: New York that was run by a religious organization and 1195 01:21:37,479 --> 01:21:42,680 Speaker 1: their purpose was to employ formally unemployable people m hm. 1196 01:21:43,479 --> 01:21:47,680 Speaker 1: And so we said, well we'll use those guys. So, 1197 01:21:48,520 --> 01:21:51,599 Speaker 1: you know, we ordered i don't know, like ten thousand 1198 01:21:51,600 --> 01:21:57,000 Speaker 1: pounds of brownies. So they hadn't really filled up an 1199 01:21:57,160 --> 01:22:01,200 Speaker 1: order of that size before, and they were making it 1200 01:22:01,360 --> 01:22:03,479 Speaker 1: for you know, a couple of weeks and storing it 1201 01:22:03,520 --> 01:22:06,439 Speaker 1: in their freezer, and then they shipped it up to 1202 01:22:06,600 --> 01:22:09,800 Speaker 1: us and we opened up this you know, like it 1203 01:22:09,880 --> 01:22:13,639 Speaker 1: was a thirty pound box of brownies. And we went 1204 01:22:13,720 --> 01:22:16,200 Speaker 1: to pull out these brownies and they they had all 1205 01:22:16,320 --> 01:22:23,040 Speaker 1: solidified into one thirty pound lump of brownie because they 1206 01:22:23,040 --> 01:22:26,160 Speaker 1: had put him in when they were hot, and the 1207 01:22:26,200 --> 01:22:29,679 Speaker 1: freezer what didn't have enough power to cool it down 1208 01:22:29,760 --> 01:22:33,160 Speaker 1: quick enough. So, you know, our people are trying to 1209 01:22:33,160 --> 01:22:37,000 Speaker 1: pick these things apart, and they were falling apart. And 1210 01:22:37,439 --> 01:22:39,679 Speaker 1: you know, if it was a normal supplier, we would 1211 01:22:39,680 --> 01:22:42,120 Speaker 1: just send the load back and say, you know, it's 1212 01:22:42,120 --> 01:22:44,040 Speaker 1: not as another one, but this guy, these guys, we 1213 01:22:44,080 --> 01:22:47,400 Speaker 1: would have put them out of business. So we kept 1214 01:22:47,439 --> 01:22:51,600 Speaker 1: the stuff and we decided to use the pieces of 1215 01:22:51,640 --> 01:22:55,120 Speaker 1: brownies to make chocolate fudge brownie ice cream. And that's 1216 01:22:55,120 --> 01:22:59,080 Speaker 1: how that flavor was created. And that same that same business, 1217 01:22:59,200 --> 01:23:03,080 Speaker 1: that same bit. Since there was purposes to give jobs 1218 01:23:03,160 --> 01:23:06,160 Speaker 1: to formally unemployable people, they're still making it. That is 1219 01:23:06,200 --> 01:23:09,320 Speaker 1: just the coolest thing I've ever heard. I love that. 1220 01:23:10,360 --> 01:23:16,080 Speaker 1: I love that makes me feel very secure about my 1221 01:23:16,200 --> 01:23:20,479 Speaker 1: forever favorite choice. Yeah, so I have one final question 1222 01:23:20,520 --> 01:23:23,559 Speaker 1: for you both. It's probably my favorite thing to ask 1223 01:23:23,600 --> 01:23:26,639 Speaker 1: everyone who comes on the podcast, as it is called 1224 01:23:26,680 --> 01:23:30,000 Speaker 1: work in progress. I'm curious what feels like a work 1225 01:23:30,040 --> 01:23:33,280 Speaker 1: in progress in each of your lives in this moment, 1226 01:23:33,520 --> 01:23:40,040 Speaker 1: whether it's personal, professional, political, really whatever comes to mind first. Well, 1227 01:23:40,080 --> 01:23:42,040 Speaker 1: the thing that comes to mind first for me is 1228 01:23:42,720 --> 01:23:50,160 Speaker 1: any qualified immunity. Uh. For me, it is about developing 1229 01:23:50,200 --> 01:23:54,439 Speaker 1: more compassion in my life. It's an ongoing thing and 1230 01:23:55,400 --> 01:23:57,200 Speaker 1: I'm probably going to be working on it for a 1231 01:23:57,240 --> 01:24:00,120 Speaker 1: long time. Is that for yourself or for the all 1232 01:24:00,160 --> 01:24:03,599 Speaker 1: around you? I I think about it in terms of 1233 01:24:04,040 --> 01:24:07,240 Speaker 1: people around me, but I could probably fit in there 1234 01:24:07,280 --> 01:24:11,280 Speaker 1: for myself as well. Very good. I like a I 1235 01:24:11,360 --> 01:24:13,920 Speaker 1: like a personal goal on a societal bolt together. So 1236 01:24:14,040 --> 01:24:17,920 Speaker 1: you guys really nailed that answer. Thank you both so 1237 01:24:18,040 --> 01:24:20,599 Speaker 1: much for today. This has just been an absolute joy. 1238 01:24:21,479 --> 01:24:25,040 Speaker 1: I feel much more inspired this afternoon than I did 1239 01:24:25,040 --> 01:24:27,400 Speaker 1: when I woke up this morning, so I'm very grateful. 1240 01:24:27,840 --> 01:24:31,600 Speaker 1: This has been a Yeah, this has been a beautiful conversation, Sophia. 1241 01:24:31,760 --> 01:24:35,519 Speaker 1: Thank you very much. It's really really good to be 1242 01:24:35,560 --> 01:24:38,280 Speaker 1: talking with you likewise, and anything I can ever do 1243 01:24:38,439 --> 01:24:41,679 Speaker 1: to you know, support what you're up to just taller. 1244 01:24:41,760 --> 01:25:09,080 Speaker 1: I'm here. Thank you so much. Assssssssssssssss