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Speaker 1: Get in touch with technology with text Stuff from how

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Speaker 1: stuff fix dot com. Hey there everyone, it is text Stuff.

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Speaker 1: I'm Jonathan Strickland and I'm Lauren volc Obam. And you

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Speaker 1: might remember our last episode. We were doing the history

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Speaker 1: of smartphones and then we stopped before it was over

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Speaker 1: because we talk a lot, a lot. Yeah, but don't worry.

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Speaker 1: Here's part two. We're going to pick up right where

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Speaker 1: we left off in the little little little Next what happened.

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Speaker 1: We have Scion. Remember who created the organizer, So organizer

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Speaker 1: and organizer to Sion created a spinoff company. It was

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Speaker 1: originally Ssion Software, so it was part of Ssion, but

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Speaker 1: in Scion, by the way, spelled with a P P

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Speaker 1: s I O N, so it's Passion. So Passion Software

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Speaker 1: becomes a new company called Symbion Limited. Now this is

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Speaker 1: important because Symbion Limited produced the Simbion Opera rating system,

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Speaker 1: and Symbion operating system was one of In fact, it

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Speaker 1: was the most popular operating system for several years. It

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Speaker 1: dominated the smartphone market. Because we haven't reached a point

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Speaker 1: yet where smartphones have become a real consumer item. We've

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Speaker 1: got pro summers, but we don't have like the average

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Speaker 1: person did not own a smartphone yet. It just it

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Speaker 1: just hadn't reached the point where anyone wanted one. Did

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Speaker 1: the average person own a cellphone by ninety eight, You're

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Speaker 1: starting to get into a lot more cell phone use.

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Speaker 1: I didn't have one yet. Let's see, I was out

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Speaker 1: of no do your trade manages. We're getting hold I

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Speaker 1: am again. I've been out of college for a while,

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Speaker 1: but I don't didn't yet own a cell phone, but

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Speaker 1: I knew plenty of people in college who had cellphones

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Speaker 1: at that time. Granted, the most advanced app that most

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Speaker 1: of the cell phones ran was Snake, which is awesome, seminal,

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Speaker 1: very important, very important. I think I think I still

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Speaker 1: had a beeper, so that yeah, pager. I found that

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Speaker 1: the other day. I was moving recently, and I feel

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Speaker 1: like I should open a museum. It's terrific. But many jokes.

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Speaker 1: We get into a big company, a big name in smartphones,

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Speaker 1: although they've definitely in recent year has been hitting some

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Speaker 1: real hard times. Research in motion, research in motion which

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Speaker 1: is known as RIM, which produces the BlackBerry. Yeah, now

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Speaker 1: that's yeah. And you did a gangster sign with BlackBerry,

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Speaker 1: which I appreciate because man, BlackBerry was the name in

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Speaker 1: smartphones all the way from when they introduced their first

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Speaker 1: one up until a certain Apple company called Apple developed theirs.

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Speaker 1: But yes, uh, in this year, they actually released their

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Speaker 1: BlackBerry email device, which did not have a radio transmitter,

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Speaker 1: and it didn't have a phone transmitter right by by

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Speaker 1: by this year, by this year, Jonathan means, because that

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Speaker 1: is where he's living right now. Apparently, well, you know,

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Speaker 1: some of us just have arrested development. Mine is very

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Speaker 1: specific summer of I could tell you about that summer,

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Speaker 1: i'd be making it all up because I have no

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Speaker 1: memory of it. So, yeah, ninety nine, that's when that's

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Speaker 1: when Research Emotion introduces the Blackbrain email device. And yeah,

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Speaker 1: not a phone, but it was the first real product

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Speaker 1: from that company that would later become almost synonymous with

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Speaker 1: the term smartphone. All right. And nearly simultaneously, Palm was

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Speaker 1: on the scene and releasing, releasing, and and and they

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Speaker 1: they released a PDA that year that did have wireless capacity. Yeah,

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Speaker 1: it had the Palm seven had wireless capabilities. It still

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Speaker 1: didn't have a phone in it because well, back back

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Speaker 1: in the early days of PDAs, they were all self

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Speaker 1: contained devices, right, you didn't necessarily hook it into some

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Speaker 1: sort of network unless you wanted to connect it to

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Speaker 1: a computer and use your fancy fourteen four motives connect

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Speaker 1: to the end. Yeah, and then forty minutes later you

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Speaker 1: get whatever data you wanted. Yeah, this was for that

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Speaker 1: next step. So again this this is the building blocks

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Speaker 1: for future self smartphones rather right right, Well, yeah, it's

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Speaker 1: both both sides of the industry. The PDA industry and

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Speaker 1: the phone industry were developing to a point. But yes,

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Speaker 1: nothing had had really successfully brought the two together yet,

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Speaker 1: um until Ericson came back, um with the research they

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Speaker 1: had done from that uh Penelope from the Penelope, um

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Speaker 1: and uh came out with the R three eight Yeah

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Speaker 1: oh yeah, yeah yeah, so that's that's the first consumer

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Speaker 1: phone first on the market that was called a smartphone.

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Speaker 1: So yeah, there you go. The very first smartphone, if

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Speaker 1: you want to use that particular definition, would be the

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Speaker 1: R three e D. If you want to be if

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Speaker 1: you want to be much more um uh particular as

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Speaker 1: my co host has been, which is awesome because she

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Speaker 1: she caught it and I didn't, then you would go

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Speaker 1: with the Penelope, the g Sight from two years before.

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Speaker 1: But yeah, this was the one that was available in

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Speaker 1: quantities greater than two units useful for for for selling them,

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Speaker 1: for example, if you want to do that crazy thing, right,

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Speaker 1: if you want to build a business. And it was

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Speaker 1: apparently it was a flip phone, and it used and

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Speaker 1: remember I mentioned the Symbian operating system, that's what it used.

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Speaker 1: And then we also have another big name in what

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Speaker 1: used to what used to be a big name in

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Speaker 1: the smartphone industry, and it's hoping to become a big

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Speaker 1: name again or to re establish itself. It's Nakia Na yeah,

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Speaker 1: which I always hears Nokia, but apparently the correct pronunciation

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Speaker 1: is closer to either Nakia or Nokia. I'm completely ignorant

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Speaker 1: about this. It is it is a Japanese company. It

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Speaker 1: is not. It is Scandinavian. Scandinavian. Yes, So when you

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Speaker 1: whenever you use a Nokia phone, of Viking gets his horns,

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Speaker 1: more more reason to switch away from the iPhone. I'm

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Speaker 1: not I don't know if it's a good or bad thing.

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Speaker 1: I'm just I mean, it's look, I can't I can't

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Speaker 1: pass judgment on facts. It's just a fact. I'm made up. Jonathan.

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Speaker 1: I think I think you can pass judgment on facts

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Speaker 1: fair enough, so Nakia introduces the nine zero Community Tour,

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Speaker 1: which had the very first full color screen for a

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Speaker 1: cell phone. Yeah, before that, we only got half colors

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Speaker 1: and it was terrible right down the middle. Well, now

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Speaker 1: you would get things like would get like things like

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Speaker 1: wow this pictures and beautiful colors of blood and reading.

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Speaker 1: All of this is going on in the year two thousands. Um,

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Speaker 1: and uh. Then then by by two thousand one, Microsoft

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Speaker 1: decided to finally join the party. Yeah, it starts to

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Speaker 1: create some personal digital assistance with cell phone functionality. So

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Speaker 1: Microsoft is actually starting to build smartphones, not necessarily calling

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Speaker 1: them that. Um. The very first one was using a

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Speaker 1: pocket PC operating system, which was this gets confusing. When

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Speaker 1: Microsoft had quite a few operating systems kind of developing

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Speaker 1: and different formats at this point, pocket PC was one

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Speaker 1: of those, and that was what was going into these

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Speaker 1: early p d a's. But we'll get more into the

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Speaker 1: confusing Microsoft operating system thing in in a couple of years,

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Speaker 1: especially when we get into more of the modern day

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Speaker 1: mobile stuff. I see modern day we're talking two thousand one. Well,

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Speaker 1: do you remember two thousand and one, back when dinosaurs

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Speaker 1: ruled the smartphone landscape so long ago? When did Dressing

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Speaker 1: Park come out? Maybe it did, Actually, maybe they did.

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Speaker 1: I think that was back in back in something like

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Speaker 1: the Dressing Park was just ruling the home theater market. Yes,

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Speaker 1: that point not okay, But yeah, two thousand one, that's

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Speaker 1: the pocket PC starts hitting the market. So we start

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Speaker 1: seeing Microsoft branded cell phones. Well at least the operating

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Speaker 1: system is Microsoft branded. The cell phones themselves were branded

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Speaker 1: by other companies, and they first started to work with HTC.

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Speaker 1: Here you go, and like I said, obviously my ignorance

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Speaker 1: of the company was all due to me and not

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Speaker 1: due to them. Because the first Microsoft smartphones were built

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Speaker 1: by HTC. That's kind of cool. Well, I think for

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Speaker 1: a long time too was it wasn't there a little

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Speaker 1: bit of a reluctance almost on the on the manufacturers

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Speaker 1: parts style, like they kind of wanted to brand up

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Speaker 1: with whoever they had joined with it. It's actually been

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Speaker 1: a really I mean, that's been a tough story throughout

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Speaker 1: the history of smartphones as well. I didn't really touch

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Speaker 1: on that when I was researching, but it is true

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Speaker 1: that we've got a lot of manufacturers that have kind

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Speaker 1: of sided with one like they they've they've put their

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Speaker 1: their stock into a particular os. So you've got some

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Speaker 1: companies that are known for producing smartphones that only run

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Speaker 1: a certain operating system like Android or Symbian or Windows

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Speaker 1: Phone as we'll get into um. And then of course

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Speaker 1: you have Apple that just makes you know they've got

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Speaker 1: control the whole thing. Got So, Yeah, it's an interesting

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Speaker 1: landscape and there are a few there's still a few

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Speaker 1: companies out there that are trying to play the field

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Speaker 1: and make sure that they are covering all the bases

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Speaker 1: by producing hardware that can run one operating system, but

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Speaker 1: they produce another model that runs a different operaing system.

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Speaker 1: So they trying not to limit themselves. It's a complicated issue.

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Speaker 1: Thank goodness, we're doing a podcast about it. So yeah,

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Speaker 1: in two this is where this is where they really

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Speaker 1: exciting part of the super said story takes place. That's

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Speaker 1: you clearly have more emotions about this than I do.

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Speaker 1: I was there to see the end of it. Uh

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Speaker 1: and yeah, yeah, this this was this was Palm Palm

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Speaker 1: introducing the Trio when when yeah, that's that's that's fading.

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Speaker 1: There's a lot of them in this, but you know,

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Speaker 1: the Trio comes out and that's that's Palm's entry into

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Speaker 1: the smartphone market. This is the actual p d A

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Speaker 1: with the cell phone built in. So my goodness made

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Speaker 1: made the phone calls and did the p d A stuff. Yep, yea.

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Speaker 1: The very first Trio had did not have a cell

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Speaker 1: phone in it, and it was the very very first

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Speaker 1: model of Trio didn't. But after that, uh, they went

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Speaker 1: with the cell phone, and from that point forward, trio

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Speaker 1: and smartphone were for a very particular populations synonymous. I mean,

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Speaker 1: if you if you said, oh i'll call, I'll use

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Speaker 1: my smartphone, they were talking about a Trio for It

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Speaker 1: just was one of those things where I was kind

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Speaker 1: of like, how iPhone users can be really passionate about

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Speaker 1: their product. That's what happens. Yeah, I don't know if

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Speaker 1: you're familiar with this whole fanboy thing, but you will be.

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Speaker 1: I've never I've never um, but yeah, yeah, No. The

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Speaker 1: Trio fans back in the day were kind of like

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Speaker 1: iPhone fans are today. They were, and I mean, like

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Speaker 1: I said, I still know people who will wax poetic

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Speaker 1: about their Trios. I think Rafe Needleman of formerly of

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Speaker 1: c net, and now I think we've ever note uh

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Speaker 1: he I've heard him on multiple occasions talk about how

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Speaker 1: much he loved that device. So yeah, and then Nakia

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Speaker 1: introduced the seven oh, which snappy name. I have a

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Speaker 1: problem with some cell phone manufacturers who just use models,

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Speaker 1: model numbers. It's too hard to talk about when you're

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Speaker 1: doing a podcast that they're really not although not nearly

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Speaker 1: as goofy as having to say snow leopards or or

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Speaker 1: Android cupcake doughnut, a Claire froyo gingerbread, honeycomb ice cream sandwich.

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Speaker 1: It's a jelly bean. It's an ice cream sandwich that

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Speaker 1: I really think. I really take a little bit personally.

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Speaker 1: I'm like, really, guys, I start feeling like I'm ordering

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Speaker 1: something I hop instead of it's the left side of

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Speaker 1: the menu instead of an operating system. Yeah. Well, the

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Speaker 1: Nakia Nakias was the first smartphone using the Simbion operating system.

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Speaker 1: And uh so now we're starting to see Symbion really

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Speaker 1: take take hold of the smartphone market, especially with Nakia,

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Speaker 1: and Nakia was a big, big name, particularly outside the

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Speaker 1: United States. Right um, and a lot a lot of

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Speaker 1: this breaking ground was happening in in Europe. Actually, I

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Speaker 1: think that most of Europe had smartphones are more, more

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Speaker 1: of the people who would have had smartphones had them

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Speaker 1: in Europe before they ever had them. In Europe and Japan,

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Speaker 1: they were smartphones were present in Europe and Japan well

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Speaker 1: before they started to become more well known in the US.

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Speaker 1: But yes, that's absolutely true. In the United States, we

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Speaker 1: were trailing quite quite a ways behind. Most of us

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Speaker 1: were still on our featureless cell phones. Yeah, not not

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Speaker 1: not even feature phones at the time. Yeah. They the

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Speaker 1: feature they had was again they can make calls and places. Yeah,

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Speaker 1: you might be able to send a text. That was

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Speaker 1: also nice. Yeah. Yeah. SMS was starting to was starting

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Speaker 1: to come on yep around that era, as as all

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Speaker 1: of the network generations started moving up. And uh yeah,

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Speaker 1: and then and then BlackBerry came back in two thousand

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Speaker 1: three to release its first smartphone, right and that was

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Speaker 1: that was the phone that captured corporate America's imagination. Uh.

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Speaker 1: The smartphone at that point in America anyway, was mostly

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Speaker 1: thought of as either something that was an early adopter

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Speaker 1: toy or you were an executive with a company because

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Speaker 1: you need to have access to your email while you

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Speaker 1: were in the bathroom of some other facility. Because I've

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Speaker 1: heard that clicking people don't think I haven't heard it

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Speaker 1: because you're your in your own bathroom had a phone

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Speaker 1: in it, so you wouldn't need that, of course phone television.

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Speaker 1: But we're getting we're getting off topic. Also, also in

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Speaker 1: two thousand and three, Android was founded kind of mysteriously.

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Speaker 1: No one really knew what was going on with them.

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Speaker 1: Then I imagined the people that Android probably did. But

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Speaker 1: when I was doing research for this, I really did

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Speaker 1: come across when Google purchased Android, which would be a

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Speaker 1: couple of years, um, a couple of years two thousand

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Speaker 1: and five, that's when Google buys Android Incorporated. A little Yes,

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Speaker 1: even at that time, no one was really the information

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Speaker 1: I saw. No one was really sure what Android was.

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Speaker 1: They're like, well, Google bought this company called Android Incorporated.

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Speaker 1: We have no what that's all about. But obviously this

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Speaker 1: was Google laying the groundwork for its future entry into

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Speaker 1: the smartphone market. So the seeds are sown at least

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Speaker 1: if no, uh no, uh later than two thousand five,

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Speaker 1: possibly earlier, because you have no idea how long the

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Speaker 1: people at Google were working on this on their own

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Speaker 1: before they said let's just buy someone who does this,

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Speaker 1: which is what a lot of big companies do. Moving

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Speaker 1: up to two thousand six, we get to a point where, um, okay,

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Speaker 1: so this this, this kind of shows us what smartphones

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Speaker 1: were doing in the market. All right, So we're still

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Speaker 1: talking two thousand six, we're still telling pre iPhone. Uh

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Speaker 1: And at this time, the average American consumer who was

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Speaker 1: in the market for a mobile phone was really not

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Speaker 1: considering smartphones that much. And the numbers reflect that smartphones

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Speaker 1: accounted for about ten percent of all sales. So this

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Speaker 1: was one of those markets where I think even I

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Speaker 1: at the time was like, if I were an executive

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Speaker 1: or if I had more money than brains, then I

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Speaker 1: would buy one of these. I just can't see in

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Speaker 1: the need for one. It was a professional and the

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Speaker 1: hobbyist kind of thing still and says the price point

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Speaker 1: to not quite come down yet. And you know that

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Speaker 1: also has to do with just the pace of pace

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Speaker 1: of technology and War's law and all that kind of right. Sure,

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Speaker 1: and the feature sets were very interesting for early adopters,

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Speaker 1: but not so practical for the average user. So no

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Speaker 1: one had really cracked that finding a way to introduce

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Speaker 1: a smartphone that appeals to the general consumer. And in fact,

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Speaker 1: at that time, I think no one. There was no

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Speaker 1: way anyone was ever going to come up with that.

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Speaker 1: It was just impossible. It would be it would be

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Speaker 1: decades before we would see a smartphone in the hands

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Speaker 1: of Joe America until in two thousand and seven, a

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Speaker 1: year later, when Steve Jobs said, Hey, I've got something,

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Speaker 1: and I know you're gonna love it. It's simply magical.

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Speaker 1: It just works, it's beautiful, and we're calling it the iPhone. Yeah,

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Speaker 1: Steve Jobs. I mean, he took the stage and he

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Speaker 1: showed off that first at that first iPhone presentation. I

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Speaker 1: don't know, you've probably never seen this. I actually went

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Speaker 1: back and watched the video years, like a couple of

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Speaker 1: years ago when I was writing an article about iPhones,

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Speaker 1: and I was just curious. I was like, I wonder

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Speaker 1: what the audience reaction was to the iPhone when they

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Speaker 1: first announced it, because I mean, was it was it?

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Speaker 1: Was it wild cheers or was it more of a quad? No,

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Speaker 1: it was the wild Cheers. People went bonkers because they

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Speaker 1: saw that design, and that design is undeniable. The iPhone

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Speaker 1: is a gorgeous device, oh of course. Well, and most

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Speaker 1: everything that Apple does is with that. With that first

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Speaker 1: iMac kind of thing, it's an exception. But yeah, they well,

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Speaker 1: once they get Johnny, I've you know, once I got

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Speaker 1: Sir Johnny, I've part of me. Once they got ser Johnny,

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Speaker 1: I've on on on the payroll. And he started to

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Speaker 1: help design their products. He really brought a new aesthetic

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Speaker 1: to Apple products across the line, but particularly when you

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Speaker 1: get to their mobile devices. They are sleek, They're beautiful.

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Speaker 1: It is not an exaggeration to call them sexy. You

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Speaker 1: look at that and you're like, I want to hold that.

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Speaker 1: It's not just that it's functional. It just looks great.

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Speaker 1: It looks great. You wanna do you want to you

304
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Speaker 1: want to poke it? Yeah? Yeah, boy? Backing off from

305
00:17:09,760 --> 00:17:15,320
Speaker 1: that one, so moving on, so many jokes, uh the

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Speaker 1: but yes, yes it was, and it did very well.

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Speaker 1: It Uh, it got consumers interested in it. When it

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Speaker 1: first launched, it launched at a higher price point. It

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Speaker 1: was I think around six hundred dollars something like that.

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Speaker 1: I don't have the figure in my notes. I just

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Speaker 1: remember it being higher. And I remember that a few

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Speaker 1: months later they had negotiated with A T and T

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Speaker 1: to have a reduced rate if you signed a contract.

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Speaker 1: Because I remember all the people who bought it when

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Speaker 1: it first came out, going the number that I wrote

316
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Speaker 1: it down, So you're my memory actually works, guys, that's phenomenal. Um.

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Speaker 1: But yeah, so they they launched the iPhone. Within six months,

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Speaker 1: Apple starts to allow the party developers to create apps

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Speaker 1: on the iPhone platform. Yeah, that's right, because there was

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Speaker 1: a little bit there was a little bit of angst

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Speaker 1: at first that the iPhone wasn't really going to be

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Speaker 1: a smartphone because you weren't going to have the functionality

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Speaker 1: to change it to to write you would you'd be

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Speaker 1: limited whatever Apple made, which you know, they had had

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Speaker 1: sort of a similar problem with their computer lines sharing

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Speaker 1: the past to the idea of this closed system because

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Speaker 1: Jobs wanted to deliver a very specific experience to users,

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Speaker 1: and part of that meant being very controlling about what

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Speaker 1: can and cannot be allowed on that device. But within

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Speaker 1: six months they opened it up so that third party

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Speaker 1: developers could develop apps. They had to submit them to

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Speaker 1: Apple and they had to be approved before they could

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Speaker 1: go in the Apple Store. But at that point it

334
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Speaker 1: really opened up the doors, and it was just that

335
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Speaker 1: the game was indeed a foot in the smartphone market.

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Speaker 1: I mean, consumers went bonkers. Um. And so at this point, well,

337
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Speaker 1: there's there's another player in the smartphone market that wasn't

338
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Speaker 1: too impressed with the iPhone when it first came out.

339
00:19:06,880 --> 00:19:09,840
Speaker 1: Could could that be? Could that be Microsoft? Yeah? There

340
00:19:09,880 --> 00:19:12,040
Speaker 1: was a certain man by the name of Steve Balmer who,

341
00:19:12,080 --> 00:19:17,399
Speaker 1: in between eating interns, turned and looked and said, iPhone

342
00:19:17,480 --> 00:19:20,520
Speaker 1: too expensive. Uh. He actually really did say it was

343
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Speaker 1: like the most expensive. It was just a really expensive smartphone,

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Speaker 1: is pretty much. He kind of dismissed it. And at

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Speaker 1: the time, Windows Mobile, which was the operating system for

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Speaker 1: smartphones running the Microsoft operating system at that time, accounted

347
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Speaker 1: for around eight of the market share of the smartphone market.

348
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Speaker 1: So Windows Mobiles in a really good place already. I mean,

349
00:19:42,359 --> 00:19:43,800
Speaker 1: there were a lot of other players out there. The

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Speaker 1: Symbion was probably the that was the dominant player at

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Speaker 1: that time. BlackBerry also a very powerful player at that time.

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Speaker 1: This is pre Android. So, uh, iPhone comes out, bombers like,

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Speaker 1: it's really expensive, No one's gonna buy it. We're fine, Yeah,

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Speaker 1: We're good. That's not going to be a thing. Yeah. Uh.

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Speaker 1: Turned out he was maybe a little premature with that,

356
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Speaker 1: because only a year later I found had about about

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Speaker 1: thirteen percent of the market share right thirteen, from zero

358
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Speaker 1: to thirteen percent. Now, keep in mind Windows Mobile had

359
00:20:14,480 --> 00:20:17,400
Speaker 1: been an eighteen percent and had been an established operating

360
00:20:17,400 --> 00:20:20,360
Speaker 1: system in the smartphone market. So within just one year,

361
00:20:20,440 --> 00:20:24,480
Speaker 1: not even a full year, within within about half a year,

362
00:20:24,600 --> 00:20:27,400
Speaker 1: iPhone was already making a huge dent in a place

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Speaker 1: where it had never really had a presence before. Also

364
00:20:30,359 --> 00:20:33,840
Speaker 1: keep in mind that the iPhone was not globally available

365
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Speaker 1: right away. It was introduced into various markets over time.

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Speaker 1: It had a much wider launch than a lot of

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Speaker 1: other technologies have had in the in the both in

368
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Speaker 1: the past and more recently, but it still was not

369
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Speaker 1: global right out of the gate um. And that was

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Speaker 1: the same two thousand eight, that's the year when Nakia

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00:20:53,320 --> 00:20:58,520
Speaker 1: ended up buying Symbian. So Nakia and Symbian had already

372
00:20:58,520 --> 00:21:01,760
Speaker 1: had a relationship, you know, Symbion was on that first

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00:21:02,240 --> 00:21:05,720
Speaker 1: smartphone that Knockia produced. But now then, perhaps as a

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00:21:05,720 --> 00:21:08,120
Speaker 1: as a little bit of a response to Apple getting

375
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Speaker 1: into the game and having this very vertical structure, they

376
00:21:10,680 --> 00:21:14,400
Speaker 1: may be said, hey, yeah, let's let's square up. Let's

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00:21:14,520 --> 00:21:18,320
Speaker 1: let's uh, let's let's batten down the hatches. Let's make

378
00:21:18,359 --> 00:21:22,520
Speaker 1: some more mixed metaphors. That's what they said. That was.

379
00:21:22,600 --> 00:21:24,880
Speaker 1: That was also the year, um, that that Google uh

380
00:21:25,119 --> 00:21:27,840
Speaker 1: introduced Android. That was, like I think it was, it

381
00:21:27,920 --> 00:21:30,760
Speaker 1: was in the fall, the fall of that year, and

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Speaker 1: it wasn't until the following as you point out, Lauren,

383
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Speaker 1: it wasn't until the following winter that I purchased my

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Speaker 1: cell phone. And I almost had it by two thousand eight,

385
00:21:39,480 --> 00:21:41,160
Speaker 1: but it was actually two thousand nine when I got mine.

386
00:21:41,640 --> 00:21:44,520
Speaker 1: Well according to my to my extensive stocking research, it

387
00:21:44,520 --> 00:21:47,800
Speaker 1: wasn't until you went to see Yes, but how holy crap,

388
00:21:47,960 --> 00:21:51,359
Speaker 1: you remember more about me than I do, Lauren, Yeah,

389
00:21:51,440 --> 00:21:56,119
Speaker 1: when it was yes, Yes, that's true. Um, Jonathan and Kristena,

390
00:21:56,119 --> 00:21:59,159
Speaker 1: I did an episode about smartphones. In preparation for recording this,

391
00:21:59,320 --> 00:22:02,040
Speaker 1: I I went listened to so so this this was

392
00:22:02,160 --> 00:22:04,280
Speaker 1: last night for me. This was two thousand nine for

393
00:22:04,400 --> 00:22:07,480
Speaker 1: everybody else. I actually haven't listened to that episodes. Now

394
00:22:07,480 --> 00:22:10,560
Speaker 1: I'm wondering what else I said. Uh. Yeah, HTCG one

395
00:22:10,680 --> 00:22:13,159
Speaker 1: was the very first cell phone in the United States

396
00:22:13,200 --> 00:22:15,720
Speaker 1: market that had Android, and it had different names in

397
00:22:15,800 --> 00:22:17,840
Speaker 1: different like in Europe it had a different name, and

398
00:22:18,520 --> 00:22:20,680
Speaker 1: but in the United states. It was the HTCG one,

399
00:22:20,840 --> 00:22:23,600
Speaker 1: and that, in fact was the smartphone that I purchased,

400
00:22:23,640 --> 00:22:25,760
Speaker 1: and I liked it because it had a slide out

401
00:22:25,840 --> 00:22:29,720
Speaker 1: quarty keyboard of physical keyboard, um I no longer had, well,

402
00:22:29,720 --> 00:22:31,800
Speaker 1: I mean I still owned the HTCG one, I don't

403
00:22:31,920 --> 00:22:34,560
Speaker 1: use it. I have the HTC G two now, which

404
00:22:34,600 --> 00:22:37,399
Speaker 1: also has a slight out keyboard, because I'm a dude

405
00:22:37,440 --> 00:22:40,359
Speaker 1: who doesn't like change and I will use things until

406
00:22:40,400 --> 00:22:43,680
Speaker 1: they fall apart. Also, also, at the time, touch screens

407
00:22:43,720 --> 00:22:45,159
Speaker 1: were not we're not quite so much. I mean they

408
00:22:45,200 --> 00:22:47,720
Speaker 1: were becoming a thing clearly with the iPhone, but the

409
00:22:47,720 --> 00:22:50,560
Speaker 1: iPhone was really the first major player to too. Yeah,

410
00:22:50,640 --> 00:22:52,959
Speaker 1: I mean there were there were other phones out there

411
00:22:53,000 --> 00:22:56,760
Speaker 1: that had touch screen capability, uh like some of Palm stuff.

412
00:22:56,760 --> 00:22:58,919
Speaker 1: So I had some touch screen, but but really the

413
00:22:58,920 --> 00:23:02,480
Speaker 1: capacity of touch screen. iPhone was the company that really

414
00:23:02,560 --> 00:23:05,560
Speaker 1: really pushed it, and not only just pushed it, but

415
00:23:05,680 --> 00:23:08,639
Speaker 1: introduced things like multi touch in a form factor that

416
00:23:08,640 --> 00:23:11,760
Speaker 1: people weren't used to. Multi touch was pretty new at

417
00:23:11,800 --> 00:23:14,120
Speaker 1: that time. I mean they've been in the prototype stage

418
00:23:14,160 --> 00:23:17,080
Speaker 1: for years before, but it was new to the consumer.

419
00:23:17,720 --> 00:23:21,520
Speaker 1: And and only that, but they designed the features around

420
00:23:21,560 --> 00:23:24,560
Speaker 1: the touch sensitivity, which was you know, it was all

421
00:23:24,600 --> 00:23:28,040
Speaker 1: built together. So these other models that we're looking at,

422
00:23:28,560 --> 00:23:30,240
Speaker 1: one of the problems they have is you don't have

423
00:23:30,320 --> 00:23:33,760
Speaker 1: that vertical alignment like you do with Apple. Right. So

424
00:23:34,240 --> 00:23:37,960
Speaker 1: if you are making, if you, Lauren are making you personally,

425
00:23:38,040 --> 00:23:41,920
Speaker 1: you are personally making the hardware. So you're going out. Yeah,

426
00:23:42,040 --> 00:23:45,040
Speaker 1: So you go to your your your your blacksmith, ye,

427
00:23:45,440 --> 00:23:48,040
Speaker 1: and you put on the big apron and you you

428
00:23:48,040 --> 00:23:50,480
Speaker 1: you hammer out an iron cell phone for me because

429
00:23:50,480 --> 00:23:53,440
Speaker 1: apparently I'm in Game of Thrones now and I winter

430
00:23:53,640 --> 00:23:56,000
Speaker 1: is coming and I need to call my family. But

431
00:23:56,080 --> 00:23:59,159
Speaker 1: you're you're just making the hardware. That's all you're doing. Okay,

432
00:23:59,400 --> 00:24:02,560
Speaker 1: someone else over there they're making the operating system, probably

433
00:24:02,560 --> 00:24:05,040
Speaker 1: out of ravens, because those move at the speed of

434
00:24:05,119 --> 00:24:07,000
Speaker 1: light in the Game of Throne series. This is getting

435
00:24:07,000 --> 00:24:09,880
Speaker 1: off on a rant, but seriously, how fast do those

436
00:24:09,920 --> 00:24:14,919
Speaker 1: things fly? Anyway, So your raven powered, raven operating system

437
00:24:14,920 --> 00:24:18,320
Speaker 1: powered smartphone raven was made by the Outhern company, let's

438
00:24:18,359 --> 00:24:21,280
Speaker 1: call him the Lanisters. And you have made your your

439
00:24:21,280 --> 00:24:23,320
Speaker 1: cell phone out of iron, my iron, my iron self,

440
00:24:23,400 --> 00:24:25,840
Speaker 1: iron and blood and tears. And you put the two

441
00:24:25,840 --> 00:24:29,720
Speaker 1: together and then someone else is actually making the apps

442
00:24:29,800 --> 00:24:32,280
Speaker 1: that run on that operating system. You're talking about all

443
00:24:32,280 --> 00:24:35,560
Speaker 1: these different groups coming together to form something. Because they

444
00:24:35,600 --> 00:24:41,000
Speaker 1: haven't necessarily been working tightly together the entire time, it

445
00:24:41,080 --> 00:24:46,680
Speaker 1: may not be the most smooth experience. Sid whereas Apple says, no, no, no,

446
00:24:46,680 --> 00:24:50,439
Speaker 1: no no, we're making the device, We're making the operating system,

447
00:24:50,480 --> 00:24:52,760
Speaker 1: and for the first six months, we're making all the apps.

448
00:24:52,800 --> 00:24:55,840
Speaker 1: So everything is made to work together with its touch

449
00:24:55,880 --> 00:24:59,200
Speaker 1: screen interface, and it worked so well that that pretty

450
00:24:59,240 --> 00:25:03,480
Speaker 1: much defined the standard from that point forward. Yeah, but

451
00:25:03,560 --> 00:25:06,359
Speaker 1: on those early days, I mean, touch screens could be well,

452
00:25:06,440 --> 00:25:10,639
Speaker 1: it was a little touch and go oh oh no,

453
00:25:11,200 --> 00:25:16,640
Speaker 1: what when when shout out that Chris Palette right there?

454
00:25:16,680 --> 00:25:21,440
Speaker 1: But so yeah, let's let's go up to two thousand nine.

455
00:25:21,520 --> 00:25:24,639
Speaker 1: So man, alright, So here's the next chapter in the

456
00:25:24,720 --> 00:25:29,679
Speaker 1: sad story again, the emotions. It's crazy Palm emotions. I

457
00:25:29,800 --> 00:25:31,800
Speaker 1: never even owned a Palm device, but I just feel

458
00:25:31,840 --> 00:25:34,480
Speaker 1: badly for them. That was when they introduced to webb

459
00:25:34,520 --> 00:25:36,800
Speaker 1: O S. I was there. It was C. E. S.

460
00:25:36,920 --> 00:25:40,359
Speaker 1: Two thousand nine of January two thousand nine, they introduced

461
00:25:40,480 --> 00:25:43,879
Speaker 1: web os on a smartphone called the Palm Pre and

462
00:25:43,920 --> 00:25:46,960
Speaker 1: this was a dramatic departure from the previous Palm os

463
00:25:47,080 --> 00:25:48,640
Speaker 1: that they had developed. I was the think that people

464
00:25:48,680 --> 00:25:51,280
Speaker 1: were very excited about that. Yeah, it was the buzz term.

465
00:25:51,400 --> 00:25:53,920
Speaker 1: I mean everyone I ran into that was one like

466
00:25:54,000 --> 00:25:56,440
Speaker 1: if you ask people like, so, why don't the show

467
00:25:56,520 --> 00:25:59,200
Speaker 1: have you seen? That really impressed you? This was one

468
00:25:59,320 --> 00:26:02,479
Speaker 1: of three things that people would say over and over

469
00:26:02,480 --> 00:26:04,479
Speaker 1: again like, oh, well have you seen the Palm pre

470
00:26:04,680 --> 00:26:08,040
Speaker 1: running web o s Because it was again a touch

471
00:26:08,119 --> 00:26:12,600
Speaker 1: based UH operating system for a smartphone. It it had

472
00:26:12,800 --> 00:26:15,960
Speaker 1: it looked I wouldn't say it looked like the iPhone

473
00:26:16,000 --> 00:26:17,959
Speaker 1: because it had a very different look and feel to it,

474
00:26:18,000 --> 00:26:20,160
Speaker 1: but you could tell that it again it was designed

475
00:26:20,200 --> 00:26:23,800
Speaker 1: for that form factor. So um yeah, I mean it

476
00:26:23,880 --> 00:26:25,720
Speaker 1: was just very impressive and everyone's like, this is the

477
00:26:25,800 --> 00:26:28,240
Speaker 1: thing that's going to bring Palm back as a major

478
00:26:28,320 --> 00:26:32,480
Speaker 1: player because since the PDA days, since two thousand seven

479
00:26:32,480 --> 00:26:35,040
Speaker 1: with the iPhone came out, Palm had really been kind

480
00:26:35,040 --> 00:26:37,880
Speaker 1: of lagging behind. Their Palm os was starting to look

481
00:26:37,920 --> 00:26:41,000
Speaker 1: a little dated. BlackBerry was having similar issues with their

482
00:26:41,080 --> 00:26:44,320
Speaker 1: their operating system on their phones. Everyone was feeling the

483
00:26:44,320 --> 00:26:47,399
Speaker 1: pressure because iPhone had made such a big impression so

484
00:26:47,480 --> 00:26:50,280
Speaker 1: web Os was like the answer. Everyone thought, this is amazing.

485
00:26:50,480 --> 00:26:54,359
Speaker 1: There's one tiny problem. The phone was not going to

486
00:26:54,400 --> 00:26:57,800
Speaker 1: come to market until six months after they showed it

487
00:26:57,800 --> 00:27:01,480
Speaker 1: off at CES. That's even even in that time, before

488
00:27:01,720 --> 00:27:04,879
Speaker 1: before social media had shortened our attentions fans. That was

489
00:27:05,000 --> 00:27:07,280
Speaker 1: that was very long. It was too long. It was

490
00:27:07,280 --> 00:27:10,600
Speaker 1: too long, and they generated a ton of buzz and

491
00:27:10,640 --> 00:27:14,080
Speaker 1: goodwill at the show, but it all kind of faded

492
00:27:14,119 --> 00:27:17,200
Speaker 1: away by the time the phones actually came to market,

493
00:27:17,320 --> 00:27:21,320
Speaker 1: and then by then people just weren't as impressed, and

494
00:27:21,400 --> 00:27:25,480
Speaker 1: so it ended up not doing really well. They tried

495
00:27:25,520 --> 00:27:28,240
Speaker 1: a couple of times, they introduced other phones further down

496
00:27:28,240 --> 00:27:31,879
Speaker 1: the line, like the Palm Pixie, but those also failed

497
00:27:31,920 --> 00:27:35,960
Speaker 1: to really make a dent. And within thirty one months

498
00:27:36,000 --> 00:27:40,280
Speaker 1: of them introducing the web Os, the thing that everyone

499
00:27:40,320 --> 00:27:43,040
Speaker 1: thought was amazing. Within thirty one months, so just over

500
00:27:43,119 --> 00:27:46,560
Speaker 1: a year, Palm ceased to exist as its own thing

501
00:27:46,680 --> 00:27:49,560
Speaker 1: and was purchased by another company, little bitty company called

502
00:27:49,560 --> 00:27:53,800
Speaker 1: Hewitt Packard. But yeah, that year, it was, it was.

503
00:27:53,880 --> 00:27:55,960
Speaker 1: It was a big year. Yeah, it was a huge year.

504
00:27:56,640 --> 00:27:59,520
Speaker 1: I mean, Angry Birds came out. Okay, we joke about it,

505
00:27:59,560 --> 00:28:02,520
Speaker 1: but Angry Birds. Seriously, I don't know that any other

506
00:28:02,560 --> 00:28:05,720
Speaker 1: app has done as much to sell smartphones. It's huge.

507
00:28:05,760 --> 00:28:07,720
Speaker 1: It's huge, and I mean in that in that really

508
00:28:07,760 --> 00:28:10,199
Speaker 1: important and I and I say this partially jokingly, but

509
00:28:10,240 --> 00:28:12,840
Speaker 1: in that really important five year old set, it's enormous.

510
00:28:13,000 --> 00:28:14,399
Speaker 1: And my five year old you mean the guy in

511
00:28:14,440 --> 00:28:17,000
Speaker 1: the stall next to me, like, what has that guy

512
00:28:17,040 --> 00:28:21,359
Speaker 1: been eating? Those are the weirdest noises? Because it wasn't

513
00:28:21,400 --> 00:28:23,560
Speaker 1: it was It would take a while before Angry Birds

514
00:28:23,600 --> 00:28:25,600
Speaker 1: would come out for Android, and so for a long time,

515
00:28:25,600 --> 00:28:28,280
Speaker 1: I had no idea what that was until I played it,

516
00:28:28,320 --> 00:28:30,720
Speaker 1: and I'm like, oh, okay, So it wasn't some sort

517
00:28:30,720 --> 00:28:34,479
Speaker 1: of gastronomic disaster. It was just a It's just they

518
00:28:34,480 --> 00:28:38,200
Speaker 1: were playing a smartphone game on which is just you

519
00:28:38,200 --> 00:28:42,080
Speaker 1: you yeah, the way never sanitation people. Yeah, I'm not

520
00:28:42,120 --> 00:28:46,360
Speaker 1: in any names or anything. So this let's talk a

521
00:28:46,360 --> 00:28:48,400
Speaker 1: little bit about the market share in two thousand nine too,

522
00:28:48,440 --> 00:28:51,720
Speaker 1: because things had been kind of changing a bit. Um

523
00:28:51,840 --> 00:28:56,760
Speaker 1: we had BlackBerry was doing well with about of the market. Uh,

524
00:28:56,880 --> 00:29:00,920
Speaker 1: Symbian still dominating. They were rocking it out in it. Yeah,

525
00:29:00,920 --> 00:29:06,280
Speaker 1: they're doing really well. Uh, the iPhone is still doing well,

526
00:29:06,320 --> 00:29:09,280
Speaker 1: but um, but right now, you would if you were

527
00:29:09,280 --> 00:29:11,720
Speaker 1: looking at the numbers, you'd say, Okay, Blackberries got a

528
00:29:11,760 --> 00:29:15,200
Speaker 1: comfortable spot. Corporate America still loves their Blackberries, so they're

529
00:29:15,200 --> 00:29:18,440
Speaker 1: doing well. Sambian is still on lots and lots of phones,

530
00:29:18,480 --> 00:29:23,080
Speaker 1: particularly Noxia phones, so it's doing really well. You would

531
00:29:23,080 --> 00:29:25,640
Speaker 1: think based on that, and you were saying, Okay, these

532
00:29:25,760 --> 00:29:30,240
Speaker 1: these companies are in good shape. There's no immediate danger. Also,

533
00:29:30,280 --> 00:29:32,040
Speaker 1: just to put things in perspective, I believe in two

534
00:29:32,080 --> 00:29:36,000
Speaker 1: thousand nine of cell phone sales were still feature phones.

535
00:29:36,640 --> 00:29:38,400
Speaker 1: So so, I mean, so so this was all I mean,

536
00:29:38,400 --> 00:29:41,000
Speaker 1: this was all big stuff, and there were big numbers

537
00:29:41,000 --> 00:29:43,760
Speaker 1: being tossed around, but it was not the average human

538
00:29:43,800 --> 00:29:47,160
Speaker 1: person perhaps had not bought into. Right, if you were

539
00:29:47,200 --> 00:29:49,960
Speaker 1: not someone who owned a smartphone in two thousand nine,

540
00:29:50,600 --> 00:29:53,760
Speaker 1: then you know, you might know like that that techy

541
00:29:53,920 --> 00:29:56,040
Speaker 1: friend of yours who just tends to get hold of

542
00:29:56,080 --> 00:29:58,680
Speaker 1: everything as soon as it comes out, like it comes out.

543
00:29:59,240 --> 00:30:01,080
Speaker 1: Then you then you saw a smartphone, you got to

544
00:30:01,080 --> 00:30:02,360
Speaker 1: play with it, and and you're like, oh, that's kind of cool,

545
00:30:02,400 --> 00:30:04,760
Speaker 1: but I'm all right right now, and it'll probably be

546
00:30:04,760 --> 00:30:07,880
Speaker 1: another year or two before you felt the undeniable urge

547
00:30:07,920 --> 00:30:11,880
Speaker 1: to join the throng and get yourself a smartphone. Right. However,

548
00:30:12,440 --> 00:30:14,640
Speaker 1: I think it was also the year that mobile broadband

549
00:30:14,680 --> 00:30:20,240
Speaker 1: exceeded voice call traffic. Wow. Yeah, turning back then, that's

550
00:30:20,240 --> 00:30:22,200
Speaker 1: it now. So so even even if it was a

551
00:30:22,240 --> 00:30:24,680
Speaker 1: relatively small percentage of the market share, that's I mean

552
00:30:24,680 --> 00:30:27,000
Speaker 1: this This might also just be indicative of geo CD

553
00:30:27,160 --> 00:30:32,040
Speaker 1: s um rest in peace, No longer will you be

554
00:30:32,120 --> 00:30:38,840
Speaker 1: under construction. So so in two ten um stuff what

555
00:30:38,920 --> 00:30:43,560
Speaker 1: happened into Cusper, Caspersky Lab finds the first trojan virus

556
00:30:43,640 --> 00:30:46,880
Speaker 1: for Android operating system. So you know, that's bad news

557
00:30:46,920 --> 00:30:48,920
Speaker 1: for the smartphone world, but it also means, in a way,

558
00:30:49,040 --> 00:30:52,400
Speaker 1: you growed up. You're you're big enough to hack. You're

559
00:30:52,440 --> 00:30:54,680
Speaker 1: big enough, big enough to hack and have horrible things

560
00:30:54,680 --> 00:30:56,760
Speaker 1: happen to you. So again, for those of you who

561
00:30:56,800 --> 00:30:59,920
Speaker 1: are unfamiliar with the terminology trojan trojan virus is this

562
00:31:00,040 --> 00:31:03,680
Speaker 1: essentially a type of virus that looks like a normal,

563
00:31:03,800 --> 00:31:09,120
Speaker 1: regular kind of software, but inside it it's hiding malware.

564
00:31:09,360 --> 00:31:12,440
Speaker 1: So it's like a trojan horse in that sense, except

565
00:31:12,480 --> 00:31:14,800
Speaker 1: instead of a bunch of warriors sitting in a wooden horse,

566
00:31:14,920 --> 00:31:17,920
Speaker 1: you have some malware sitting in some code but's designed

567
00:31:17,920 --> 00:31:20,200
Speaker 1: to look like something else, like usually a game or

568
00:31:20,200 --> 00:31:22,400
Speaker 1: some other kind of app, and then you execute it

569
00:31:22,800 --> 00:31:27,200
Speaker 1: and then it goes except more malicious. Probably then it

570
00:31:27,200 --> 00:31:30,640
Speaker 1: could be anything from making your phones hard drive fill

571
00:31:30,720 --> 00:31:35,040
Speaker 1: up and be useless to creating a backdoor entry to

572
00:31:35,080 --> 00:31:38,360
Speaker 1: your operating system so that some remote hacker can mess

573
00:31:38,440 --> 00:31:40,760
Speaker 1: with stuff. It all depends on the nature of the

574
00:31:40,760 --> 00:31:43,720
Speaker 1: malware inside the trojan. Sorry, yes, yes, that That was

575
00:31:43,760 --> 00:31:46,920
Speaker 1: also the year that that Microsoft introduced the Windows Phone seven. Yeah,

576
00:31:46,960 --> 00:31:49,400
Speaker 1: Windows Phone seven, which was you would think, oh that

577
00:31:49,480 --> 00:31:52,960
Speaker 1: must have followed Windows Phone six. It followed Windows Mobile

578
00:31:53,160 --> 00:31:56,080
Speaker 1: six point five. I think something like that. But anyway,

579
00:31:56,120 --> 00:31:59,480
Speaker 1: Microsoft is good at many things, counting maybe not so much, right, yeah,

580
00:31:59,560 --> 00:32:03,400
Speaker 1: oh my god, like Windows eight is technically Windows version

581
00:32:03,440 --> 00:32:06,800
Speaker 1: six point two. I stopped asking questions a very long

582
00:32:06,840 --> 00:32:09,480
Speaker 1: time ago. Well, anyway, Windows Phone seven. They decided they

583
00:32:09,520 --> 00:32:13,600
Speaker 1: were totally rebranding their mobile operating system, and they also

584
00:32:13,680 --> 00:32:17,560
Speaker 1: wanted to really give it a real overhaul because at

585
00:32:17,560 --> 00:32:20,920
Speaker 1: this point it was undeniable. The iPhone was a power

586
00:32:20,960 --> 00:32:25,800
Speaker 1: player in the smartphone industry, and Microsoft could not really compete.

587
00:32:25,800 --> 00:32:29,680
Speaker 1: Continuing with the Windows Mobile platform. So they decided to

588
00:32:29,720 --> 00:32:31,920
Speaker 1: try and look at it in a new way, and

589
00:32:31,960 --> 00:32:36,920
Speaker 1: they came up with Windows Phone, so specifically Windows Phones seven. UM.

590
00:32:36,960 --> 00:32:40,840
Speaker 1: They radically changed the operating system so that it had

591
00:32:40,880 --> 00:32:44,320
Speaker 1: a much more touch friendly look to it. UM. They

592
00:32:44,360 --> 00:32:48,400
Speaker 1: also introduced things that would later be incorporated into Windows eight,

593
00:32:48,440 --> 00:32:51,600
Speaker 1: things like live tiles, which is where you have your

594
00:32:51,760 --> 00:32:56,040
Speaker 1: icon for whatever your application is. If your application has

595
00:32:56,040 --> 00:32:59,800
Speaker 1: notifications in it, for example, let's say it's a Twitter application,

596
00:33:00,160 --> 00:33:04,000
Speaker 1: then those notifications could come through and be shown on

597
00:33:04,040 --> 00:33:07,200
Speaker 1: the tile itself on your screen without having to open

598
00:33:07,280 --> 00:33:09,320
Speaker 1: up the application. So you at a glance, you get

599
00:33:09,320 --> 00:33:11,560
Speaker 1: to see what's going on, and then you can of

600
00:33:11,600 --> 00:33:14,920
Speaker 1: course open up applications to dive further into whatever it

601
00:33:15,000 --> 00:33:19,040
Speaker 1: happens to be. UM and and uh, there were what

602
00:33:19,120 --> 00:33:22,280
Speaker 1: ten devices but yeah, ten launch devices, so again a

603
00:33:22,360 --> 00:33:25,520
Speaker 1: different strategy from Apple. Instead of putting it all on

604
00:33:25,560 --> 00:33:28,200
Speaker 1: a single model that might have a couple of different

605
00:33:28,360 --> 00:33:32,040
Speaker 1: variations depending upon like, oh, this one is also thirty

606
00:33:32,040 --> 00:33:35,720
Speaker 1: two gigabytes, this one sixty four gigabytes. Microsoft approach was

607
00:33:35,720 --> 00:33:39,400
Speaker 1: instead to partner with several different companies and launch multiple

608
00:33:39,480 --> 00:33:44,440
Speaker 1: handsets that way. Uh. In theory, there would be at

609
00:33:44,520 --> 00:33:47,720
Speaker 1: least one handset out there that was right for you,

610
00:33:48,720 --> 00:33:51,000
Speaker 1: and more of a scattershot approach than I. No, really,

611
00:33:51,000 --> 00:33:55,000
Speaker 1: you're gonna like this thing, right. Apple's approaches is, uh,

612
00:33:55,160 --> 00:33:56,959
Speaker 1: this is what we make and you will love it.

613
00:33:57,400 --> 00:34:00,800
Speaker 1: Whereas Microsoft's approaches, we have partner with all these people

614
00:34:00,880 --> 00:34:03,000
Speaker 1: and surely one of them has made something you love.

615
00:34:03,640 --> 00:34:07,240
Speaker 1: And honestly, I mean from a from a consumer perspective,

616
00:34:07,400 --> 00:34:10,239
Speaker 1: I just this is my own opinion. I prefer the

617
00:34:10,239 --> 00:34:13,560
Speaker 1: Microsoft approach, which is also Google's approach. I prefer that

618
00:34:13,560 --> 00:34:16,239
Speaker 1: approach because it gives me more options. Right, there's there's

619
00:34:16,239 --> 00:34:19,279
Speaker 1: more options, more hands on. Um, you usually get to

620
00:34:19,480 --> 00:34:23,359
Speaker 1: customize your content and your experience, right, a little bit more,

621
00:34:23,480 --> 00:34:26,919
Speaker 1: and or the downside of that is that each manufacturer

622
00:34:26,920 --> 00:34:29,279
Speaker 1: can put its own spin on the operating system. So

623
00:34:29,680 --> 00:34:32,200
Speaker 1: you could have, like Lauren, if you bought a Google

624
00:34:32,239 --> 00:34:34,279
Speaker 1: Android phone and I bought a Google Android phone and

625
00:34:34,320 --> 00:34:36,960
Speaker 1: we're both running the same version of the operating system,

626
00:34:37,320 --> 00:34:40,920
Speaker 1: they could still be radically different experiences because the handset

627
00:34:40,960 --> 00:34:45,360
Speaker 1: manufacturer that you buy from might put its own skin

628
00:34:45,719 --> 00:34:48,480
Speaker 1: over Android and mine might do the same. So then

629
00:34:48,520 --> 00:34:50,319
Speaker 1: we're like, well, this is weird. We both are using

630
00:34:50,360 --> 00:34:53,280
Speaker 1: the same operating system, but it totally looks steps completely different,

631
00:34:53,320 --> 00:34:55,799
Speaker 1: it works completely different. Apple doesn't have that problem. So

632
00:34:55,840 --> 00:35:00,000
Speaker 1: there there are advantages and disadvantages to both approaches UM

633
00:35:00,040 --> 00:35:03,520
Speaker 1: and at the time in within that year from two

634
00:35:03,520 --> 00:35:07,320
Speaker 1: thousand nine, smartphones made up of all phone sales. Gosh,

635
00:35:07,400 --> 00:35:09,840
Speaker 1: so that's a huge jump up to half. You know,

636
00:35:10,600 --> 00:35:13,520
Speaker 1: if you have two people walking into a phone company

637
00:35:13,760 --> 00:35:16,960
Speaker 1: phone retail outlet, one's walking out with a cell phone

638
00:35:16,960 --> 00:35:18,759
Speaker 1: and the other one's walking out with a smartphone and

639
00:35:18,800 --> 00:35:21,840
Speaker 1: a big smile on their face and a lighter wallet.

640
00:35:23,160 --> 00:35:26,000
Speaker 1: And that's also the year when HP actually bought Palm,

641
00:35:26,239 --> 00:35:28,919
Speaker 1: So this is the point where that was the official death. Yeah,

642
00:35:28,960 --> 00:35:32,919
Speaker 1: where Palm Palm is no more is um absorbed within HP,

643
00:35:33,560 --> 00:35:37,200
Speaker 1: which continued to support webOS, is now moving it toward

644
00:35:37,239 --> 00:35:40,680
Speaker 1: an open source model. But yeah, webOS is kind of

645
00:35:40,840 --> 00:35:44,200
Speaker 1: languished since then as well. Yeah, they tried, they tried

646
00:35:44,200 --> 00:35:46,880
Speaker 1: to launch with that tablet did they end up putting

647
00:35:46,920 --> 00:35:49,440
Speaker 1: for like a super cheap price? And I wanted one

648
00:35:49,520 --> 00:35:51,480
Speaker 1: so badly, but by the time I even found out

649
00:35:51,480 --> 00:35:54,000
Speaker 1: about it, they had sold out. Oh my goodness. They

650
00:35:54,160 --> 00:35:55,560
Speaker 1: put it up on the web and said, like, I

651
00:35:55,560 --> 00:35:57,920
Speaker 1: think it was like a hundred bucks for this. I

652
00:35:57,960 --> 00:36:00,399
Speaker 1: remembers tablet and I'm like four d doll. How could

653
00:36:00,400 --> 00:36:02,760
Speaker 1: I not get it? Doesn't take seven? Yeah, I couldn't

654
00:36:02,760 --> 00:36:05,080
Speaker 1: get it because they were gone. Because so many people

655
00:36:05,160 --> 00:36:07,960
Speaker 1: took seven. I wasn't paying attention to Twitter. That's the

656
00:36:08,040 --> 00:36:10,720
Speaker 1: lesson you should take home today. Kids always pay attention

657
00:36:10,719 --> 00:36:13,520
Speaker 1: to Twitter all the time, every time move on Twitter.

658
00:36:14,160 --> 00:36:17,320
Speaker 1: So two thousand ten was also um. The app store,

659
00:36:17,360 --> 00:36:20,160
Speaker 1: both the Apple App Store and Android App Store had

660
00:36:20,200 --> 00:36:23,120
Speaker 1: been growing by leaps and bounds. Absolutely, and there were

661
00:36:23,400 --> 00:36:26,399
Speaker 1: two hundred and twenty thousand apps in the Apple App

662
00:36:26,400 --> 00:36:29,879
Speaker 1: Store and and only only seventy and the only only

663
00:36:29,920 --> 00:36:33,279
Speaker 1: seventy and the Androids, Yeah, and the Apple. The Apple

664
00:36:33,360 --> 00:36:37,359
Speaker 1: smartphone was so attractive that all the developers wanted, like,

665
00:36:37,520 --> 00:36:39,480
Speaker 1: you know, this is the sexy device you want to

666
00:36:39,480 --> 00:36:41,759
Speaker 1: have your app on that So if you had to

667
00:36:41,800 --> 00:36:45,800
Speaker 1: choose one of the two, a lot of developers chose Apple. Um,

668
00:36:45,840 --> 00:36:48,960
Speaker 1: even though Android appeared on more handset devices. But then

669
00:36:49,000 --> 00:36:51,880
Speaker 1: that also Android had some other issues, things like not

670
00:36:52,000 --> 00:36:54,680
Speaker 1: all the manufacturers would use the latest version of the

671
00:36:54,719 --> 00:36:56,960
Speaker 1: operating systems. Yeah, there were there were three or four

672
00:36:56,960 --> 00:37:00,399
Speaker 1: different versions Android out at that time that we're being around.

673
00:37:00,440 --> 00:37:03,560
Speaker 1: It's a really fragmented experience, you know. Again with the

674
00:37:04,280 --> 00:37:08,640
Speaker 1: various skins, the various versions, it made it more challenging

675
00:37:08,719 --> 00:37:11,200
Speaker 1: to create an app that could work across all of

676
00:37:11,239 --> 00:37:13,960
Speaker 1: the Androids devices that were out there at that time,

677
00:37:14,000 --> 00:37:16,760
Speaker 1: just because you know, the different versions of the operating

678
00:37:16,760 --> 00:37:21,680
Speaker 1: system alone made it difficult. Yeah. Then then in two eleven, Yeah,

679
00:37:21,880 --> 00:37:24,680
Speaker 1: well that's a big change. Okay, so you've got Nackia.

680
00:37:25,360 --> 00:37:27,520
Speaker 1: You remember they bought Symbian. They had bought Symbian. It

681
00:37:27,600 --> 00:37:29,480
Speaker 1: was a big to do. That was that they were

682
00:37:29,520 --> 00:37:32,480
Speaker 1: throwing that they were throwing their weight behind Simbion. Two

683
00:37:32,520 --> 00:37:36,640
Speaker 1: thou eleven, big change. Knackia announces it will use Windows

684
00:37:36,640 --> 00:37:40,000
Speaker 1: Phone as the platform for future smartphones. So just a

685
00:37:40,040 --> 00:37:41,799
Speaker 1: couple of years after they had bought in fact, three

686
00:37:41,880 --> 00:37:44,480
Speaker 1: years after they had bought Simbian, they they said, all right,

687
00:37:44,520 --> 00:37:47,000
Speaker 1: we're throwing in with Microsoft and Microsoft and Knockia are

688
00:37:47,040 --> 00:37:52,239
Speaker 1: gonna start making Windows phone devices. Big change, I mean

689
00:37:52,239 --> 00:37:55,560
Speaker 1: politically in that landscape as a huge thing. Um. And

690
00:37:55,600 --> 00:37:58,200
Speaker 1: also we started seeing some major changes in the market

691
00:37:58,239 --> 00:38:01,239
Speaker 1: share around this time too. Uh, Android was up to

692
00:38:01,280 --> 00:38:06,400
Speaker 1: almost that's crazy, okay, but again Androids on a lot

693
00:38:06,480 --> 00:38:09,120
Speaker 1: of different hand handset devices, so it's not you know,

694
00:38:09,200 --> 00:38:11,239
Speaker 1: you don't have the one Android phone, so that it

695
00:38:11,360 --> 00:38:14,680
Speaker 1: had that advantage. But yes, to go from a tiny,

696
00:38:14,800 --> 00:38:18,640
Speaker 1: little like single digit percentage to thirty six point six percent,

697
00:38:18,880 --> 00:38:22,680
Speaker 1: that was enormous, and actually by July of that year, yeah,

698
00:38:22,680 --> 00:38:26,279
Speaker 1: and then by November more than fifty. So even within

699
00:38:26,360 --> 00:38:28,759
Speaker 1: two thousand eleven, you just see those numbers just go up,

700
00:38:28,840 --> 00:38:31,240
Speaker 1: and that again is reflective of the fact that Android

701
00:38:31,360 --> 00:38:33,720
Speaker 1: just capt on coming out on more and more phones.

702
00:38:34,040 --> 00:38:35,239
Speaker 1: That's the other thing is that if you say you

703
00:38:35,280 --> 00:38:37,359
Speaker 1: want to go out and buy an Android phone, you've

704
00:38:37,400 --> 00:38:39,600
Speaker 1: got a lot of choices, and three months from now

705
00:38:39,719 --> 00:38:43,000
Speaker 1: they'll be totally different choices, whereas if you want an iPhone,

706
00:38:43,000 --> 00:38:47,959
Speaker 1: you're gonna have one choice for well six to twelve months. Yeah,

707
00:38:48,040 --> 00:38:49,800
Speaker 1: yeah you can. You can still buy a three G

708
00:38:50,120 --> 00:38:53,480
Speaker 1: but well you could, I don't unless you wanted to

709
00:38:53,520 --> 00:38:59,200
Speaker 1: have an iPod like I do iPhone iPod two twelve

710
00:39:00,320 --> 00:39:04,120
Speaker 1: A different sad story. So rem was this kind of

711
00:39:04,320 --> 00:39:07,160
Speaker 1: weird company and that it had two CEOs and co

712
00:39:07,400 --> 00:39:11,160
Speaker 1: CEOs and they they kind of had I mean, they

713
00:39:11,239 --> 00:39:14,120
Speaker 1: had a really rocky year over well a couple of

714
00:39:14,160 --> 00:39:16,080
Speaker 1: years two thousand ten and two thousand and eleven, they

715
00:39:16,160 --> 00:39:19,160
Speaker 1: released a tablet called the Playbook that didn't do very well.

716
00:39:19,680 --> 00:39:21,520
Speaker 1: That was that was a big black eye for the company,

717
00:39:22,040 --> 00:39:23,879
Speaker 1: and their numbers were starting to go down. In fact,

718
00:39:23,920 --> 00:39:26,360
Speaker 1: a lot of corporations were starting to shift the iPhone

719
00:39:26,719 --> 00:39:30,480
Speaker 1: as their device or even Android, and so they were

720
00:39:30,480 --> 00:39:32,440
Speaker 1: starting to see their market share take a hit. So

721
00:39:32,640 --> 00:39:36,200
Speaker 1: the co CEOs resigned in the beginning of twelve, both

722
00:39:36,239 --> 00:39:39,839
Speaker 1: of them out. Yeah, they're both out, uh. And then

723
00:39:40,440 --> 00:39:44,080
Speaker 1: we had a new operating system get introduced in twelve.

724
00:39:44,280 --> 00:39:47,759
Speaker 1: Right then Microsoft put out there um Windows found eight yep,

725
00:39:47,920 --> 00:39:51,880
Speaker 1: which was a big evolution of Windows Phone seven and

726
00:39:52,080 --> 00:39:54,080
Speaker 1: Windows Phone eight and Windows eight. If you look at

727
00:39:54,120 --> 00:39:57,560
Speaker 1: the two you definitely see the similarities. So so there's

728
00:39:57,560 --> 00:40:00,799
Speaker 1: a lot of uh, there's there's a lot of energy there,

729
00:40:01,200 --> 00:40:04,399
Speaker 1: if I can use that word, um. Microsoft is they're

730
00:40:04,440 --> 00:40:08,239
Speaker 1: trying to create a very uh even experience across all

731
00:40:08,360 --> 00:40:11,560
Speaker 1: platforms so that when you are using a Microsoft product,

732
00:40:12,040 --> 00:40:15,960
Speaker 1: it's very much familiar, no matter if it's on a phone,

733
00:40:16,040 --> 00:40:19,360
Speaker 1: a tablet, or a computer. It's a great, great strategy

734
00:40:19,560 --> 00:40:21,759
Speaker 1: if they can just if they can get it to work,

735
00:40:21,840 --> 00:40:23,520
Speaker 1: if they can push it out there. I mean it's

736
00:40:23,520 --> 00:40:26,080
Speaker 1: really dependent on the market now of course, as well

737
00:40:26,120 --> 00:40:28,799
Speaker 1: as you know the support that they give all the developers,

738
00:40:29,280 --> 00:40:35,920
Speaker 1: which are very important, as Steve Balmber will tell you repeatedly, developers, developer, developers,

739
00:40:37,400 --> 00:40:41,480
Speaker 1: UM so. So the current um operating system breakdown, Android

740
00:40:42,160 --> 00:40:45,080
Speaker 1: a little bit of a dark horse from from eleven

741
00:40:45,160 --> 00:40:48,360
Speaker 1: is up to of the market share. This are crazy

742
00:40:48,560 --> 00:40:50,960
Speaker 1: seventy five. And you would never think that based on

743
00:40:51,360 --> 00:40:52,880
Speaker 1: a lot of the discussions because there's a lot of

744
00:40:52,880 --> 00:40:56,040
Speaker 1: talk about how Apple sells so many millions of iPhones,

745
00:40:56,640 --> 00:40:59,040
Speaker 1: and it's true, they sell a lot of iPhones. It's

746
00:40:59,120 --> 00:41:02,120
Speaker 1: just that there are so many different Android devices out there.

747
00:41:02,719 --> 00:41:09,839
Speaker 1: So Apple's share of the smartphone market is. Don't cry

748
00:41:09,880 --> 00:41:14,160
Speaker 1: for Apple. They're doing they're doing really well. But Android definitely,

749
00:41:14,400 --> 00:41:16,880
Speaker 1: as I mean, if you look at the numbers, Android

750
00:41:17,000 --> 00:41:19,120
Speaker 1: is just dominating. Yeah. And I mean if you're going

751
00:41:19,160 --> 00:41:21,680
Speaker 1: to cry for anyone, cry for BlackBerry because they are

752
00:41:21,719 --> 00:41:26,440
Speaker 1: down at four. And that's crazy. It's it's a it's

753
00:41:26,480 --> 00:41:29,399
Speaker 1: a sexy factor that we talked about, Yes, it really is. Yeah,

754
00:41:29,400 --> 00:41:31,200
Speaker 1: and they and they knew it. They tried, you know,

755
00:41:31,560 --> 00:41:34,480
Speaker 1: they keep The current promise from BlackBerry is always that

756
00:41:34,560 --> 00:41:36,520
Speaker 1: the next operating system is really going to change things,

757
00:41:36,600 --> 00:41:38,640
Speaker 1: and it may very well do that. We've seen companies

758
00:41:38,680 --> 00:41:42,239
Speaker 1: turn around, you know, on on on the things. You

759
00:41:42,360 --> 00:41:44,320
Speaker 1: you might say, well, this is the doom of this company.

760
00:41:44,360 --> 00:41:46,680
Speaker 1: They're not coming back, and then the next year you're

761
00:41:46,680 --> 00:41:48,480
Speaker 1: like like, WHOA, I was so wrong. I mean we

762
00:41:48,560 --> 00:41:51,160
Speaker 1: did that with Apple. We thought Apple was done for

763
00:41:51,800 --> 00:41:55,120
Speaker 1: and then boy did they come back a little bit. Yeah,

764
00:41:55,480 --> 00:41:58,160
Speaker 1: and there's some rumors now, yeah, I keep hearing I

765
00:41:58,280 --> 00:42:03,359
Speaker 1: keep hearing that that Microsoft is is wooing. There's Yeah.

766
00:42:03,719 --> 00:42:07,040
Speaker 1: Most this is mostly based on a couple of analysts

767
00:42:07,120 --> 00:42:10,400
Speaker 1: who have looked out and said, well, Microsoft and Nokia

768
00:42:10,520 --> 00:42:14,040
Speaker 1: have this um this relationship together. They've been working together

769
00:42:14,080 --> 00:42:17,080
Speaker 1: to build Windows phone devices. It makes sense for Microsoft

770
00:42:17,120 --> 00:42:19,279
Speaker 1: to make this movie. This would make Microsoft more like

771
00:42:20,239 --> 00:42:23,400
Speaker 1: Apple in a sense because they would own a manufacturer

772
00:42:23,480 --> 00:42:26,080
Speaker 1: as well as the operating system. Now Google, of course

773
00:42:26,160 --> 00:42:28,799
Speaker 1: they went and acquired Motor Role of Mobility a few

774
00:42:28,880 --> 00:42:32,719
Speaker 1: years ago, so they're also there. Although Google still their stances.

775
00:42:33,120 --> 00:42:36,880
Speaker 1: They're producing this operating system for any handset manufacturer. Teams.

776
00:42:37,480 --> 00:42:40,439
Speaker 1: Um so, we don't know necessarily that this would become

777
00:42:40,480 --> 00:42:42,880
Speaker 1: an exclusive relationship even if it happens, and there are

778
00:42:42,920 --> 00:42:46,880
Speaker 1: plenty of analysts out there who seriously doubt that this

779
00:42:47,040 --> 00:42:49,600
Speaker 1: will become a thing. But yeah, that's kind of where

780
00:42:49,719 --> 00:42:53,359
Speaker 1: that brings us up to today. We will surely see

781
00:42:53,400 --> 00:42:57,160
Speaker 1: the smartphone continue to evolve, uh into various form factors.

782
00:42:57,200 --> 00:43:01,000
Speaker 1: We might be wearing them as glasses. Google has its way.

783
00:43:01,719 --> 00:43:04,400
Speaker 1: Uh So, yeah, it's kind of exciting. I'm curious to

784
00:43:04,480 --> 00:43:07,640
Speaker 1: see what happens next. I'm really curious to see how

785
00:43:07,680 --> 00:43:11,560
Speaker 1: these numbers play out and whether Android maintains this dominant

786
00:43:11,560 --> 00:43:14,560
Speaker 1: place in the market and yet is viewed as it

787
00:43:14,880 --> 00:43:19,040
Speaker 1: also ran behind Apple, which is weird, but it's true.

788
00:43:19,840 --> 00:43:25,160
Speaker 1: It's it's yeah, it's strange. It's marketing. They're so good,

789
00:43:25,760 --> 00:43:29,320
Speaker 1: they're so good. Well, I think that wraps up this

790
00:43:29,520 --> 00:43:33,040
Speaker 1: whole huge timeline. Our our producer, Tyler wants to go

791
00:43:33,120 --> 00:43:35,440
Speaker 1: and eat, so we're going to wrap this up. Guys,

792
00:43:35,800 --> 00:43:38,520
Speaker 1: thank you so much. If you have any suggestions for

793
00:43:38,719 --> 00:43:41,880
Speaker 1: future episodes of tech Stuff, I highly recommend you get

794
00:43:41,920 --> 00:43:44,320
Speaker 1: in touch with us. Send us an email. Our addresses

795
00:43:44,400 --> 00:43:47,279
Speaker 1: tech Stuff at Discovery dot com or drop us a

796
00:43:47,320 --> 00:43:49,600
Speaker 1: line on Facebook or Twitter, or handle at both of those.

797
00:43:49,719 --> 00:43:51,840
Speaker 1: Is tech stuff. H. S W and Lauren and I

798
00:43:51,880 --> 00:43:56,800
Speaker 1: will talk to you again really soon. Thank you for

799
00:43:56,920 --> 00:43:59,239
Speaker 1: more on this and thousands of others topics. Because it

800
00:43:59,320 --> 00:44:00,479
Speaker 1: has to work. That came