WEBVTT - EP 127: The Dave Mays EP: The Source founder tells all! 0:00:03.600 --> 0:00:07.200 All across the USC Compton Mots Bank to l A. 0:00:07.840 --> 0:00:12.959 Come on the California the Valley. We represent that Killy County. 0:00:13.400 --> 0:00:15.440 So if you're keeping it real on your side of 0:00:15.480 --> 0:00:21.160 your town, you tune into Gangster Chronicles. The Goals were 0:00:21.320 --> 0:00:24.799 gonna tell you how we go If I lie my 0:00:24.880 --> 0:00:27.040 notes a girl like Pinocchio, We're gonna tell you the 0:00:27.040 --> 0:00:31.159 truth and nothing but the truth, Chronic Goals. This is 0:00:31.200 --> 0:00:35.080 not your average show. You're now tuned into the Reil 0:00:35.960 --> 0:00:42.640 m c A. Bick James and Bix Fields from the streets. Hello, 0:00:41.680 --> 0:00:46.839 Welcome to the Gangster Chronicles podcast, the production of My 0:00:47.000 --> 0:00:50.080 Heart Radio and Black Effect Podcast Network. Make sure you 0:00:50.159 --> 0:00:52.960 download the i Heart app and subscribe to The Gangster Chronicles. 0:00:53.159 --> 0:00:55.840 For my Apple users, hit the Purple Michael your front screen, 0:00:55.880 --> 0:00:57.800 subscribe to the gainst the Chronicles and leave a five 0:00:57.840 --> 0:00:59.920 star rate in the comment. We like to welcome in. 0:01:00.000 --> 0:01:03.000 You went to another episode against the Chronicles podcast and 0:01:03.040 --> 0:01:08.280 I'm with my dogs Jill, And you know, back in 0:01:08.280 --> 0:01:12.680 the nineties, the Source was a real pivotal magazine. It 0:01:12.800 --> 0:01:15.200 was Motherfucker's getting record deals off out of there. If 0:01:15.240 --> 0:01:18.160 you got putting an unsigned height, it was on you 0:01:18.240 --> 0:01:21.520 was only cracking. You was on your way and I remember, man, 0:01:21.840 --> 0:01:23.720 you know, as a dude coming up in the business 0:01:23.800 --> 0:01:26.160 back then, that was our goal to try to get 0:01:26.240 --> 0:01:29.000 motherfucker's up in. Everybody's goal as a rapper was getting 0:01:29.040 --> 0:01:31.720 the Source magazine. And to day, man, we got the 0:01:31.760 --> 0:01:34.399 founder of the Source magazine up here, man, Mr Dave 0:01:34.520 --> 0:01:37.160 Maze Man was cracking. Man. Everything's good man, I'm really 0:01:37.200 --> 0:01:40.120 happy to be here with you guys. Man, Man, we 0:01:40.240 --> 0:01:42.360 got a whole bunch of stuff to talk to you about. Brother, 0:01:43.800 --> 0:01:46.000 It's a whole bunch of stuff, man. First off, Man, 0:01:46.200 --> 0:01:47.880 I'd like to start with the basics all the time, 0:01:47.960 --> 0:01:51.120 because you see these interviews sometimes, Man, if people don't 0:01:51.120 --> 0:01:52.880 ask the most basic quations, I'm like, why are you 0:01:52.920 --> 0:01:56.400 even asking this? How did you come up with the 0:01:56.400 --> 0:01:58.800 Source magazine? Man? What was on your mind when you 0:01:58.840 --> 0:02:01.080 thought of it? Was it like a vision you had? 0:02:01.120 --> 0:02:03.800 I mean, because rap was kind of rap was kind 0:02:03.800 --> 0:02:05.800 of early right then, you know what I'm saying. With 0:02:05.840 --> 0:02:08.960 the publications and everything, so you know what made you 0:02:09.000 --> 0:02:13.280 wanna get interested in that? Well, I guess I should 0:02:14.200 --> 0:02:17.840 tell like the full back story. Basically, it starts with 0:02:17.840 --> 0:02:19.600 me just growing up in d C. I'm born and 0:02:19.680 --> 0:02:23.399 raised at d C. UM just you know, going through 0:02:23.400 --> 0:02:26.120 the public schools, just got exposed to the you know, 0:02:26.160 --> 0:02:28.000 the music and the culture of the city at a 0:02:28.040 --> 0:02:30.320 young age. And I fell in love with a d 0:02:30.440 --> 0:02:32.799 C as you guys know is you know, go Go 0:02:33.080 --> 0:02:36.240 was really, you know, the dominant music in the eighties there. 0:02:36.320 --> 0:02:39.840 So I was heavily into Go Go. I did hear, 0:02:39.960 --> 0:02:42.560 you know, a lot of hip hop um on the radio, 0:02:42.880 --> 0:02:46.240 so rapp is delight and the message was always a 0:02:46.240 --> 0:02:50.120 big song with me um. But when I when I 0:02:50.160 --> 0:02:52.920 graduated high school, I went to Harvard and when I 0:02:52.960 --> 0:02:57.080 got to Harvard, it's right outside Boston. Um, you know, 0:02:57.080 --> 0:02:58.840 they weren't working with Go Go up there, and that's 0:02:58.880 --> 0:03:05.480 really when I became more just focused on hip hop um. 0:03:05.720 --> 0:03:10.639 And I started a radio show on the Harvard station. 0:03:10.639 --> 0:03:15.720 They were playing classical music and I had met a guy. 0:03:16.080 --> 0:03:19.080 It was like nobody at Harvard that that I could 0:03:19.200 --> 0:03:22.440 you know, get along with or felt comfortable with. It was. 0:03:22.520 --> 0:03:25.120 It was a weird thing when I got there. But 0:03:25.200 --> 0:03:27.640 there was this one kid that I met who was 0:03:27.680 --> 0:03:30.239 playing rap music out of his dorm. This kid named 0:03:30.320 --> 0:03:33.120 John Scheckter. He was from Philly and he was into rap. 0:03:33.200 --> 0:03:37.280 So we end up joining the radio station, started a 0:03:37.400 --> 0:03:40.040 radio show that I did for four years and it 0:03:40.120 --> 0:03:44.960 got really popular in the Boston area. UM so UM 0:03:45.000 --> 0:03:49.200 The Source really comes along UM in between. Like at 0:03:49.200 --> 0:03:52.880 the end of my sophomore year UM. I had been 0:03:53.120 --> 0:03:57.680 trying to sell sponsorships of the radio show and going 0:03:57.720 --> 0:04:01.200 out to local businesses and saying, hey know, take out 0:04:01.200 --> 0:04:04.360 a sponsorship. They were basically like, you know, who's listening 0:04:04.400 --> 0:04:08.040 to a hip hop show on Harvard station? Like, you know, 0:04:08.800 --> 0:04:11.000 I have to find a way to prove my audience. 0:04:11.680 --> 0:04:14.720 So I started building a mailing list of my listeners 0:04:14.720 --> 0:04:16.919 throughout the Boston area because I know, I got people 0:04:16.960 --> 0:04:19.520 calling in and you know, this is one am on 0:04:19.680 --> 0:04:22.320 Friday nights. But back then, and you know, that was 0:04:22.360 --> 0:04:24.640 the only place you could hear rap music, you know, 0:04:25.160 --> 0:04:27.280 in a lot of cities. You know, he didn't have 0:04:27.360 --> 0:04:33.600 radio stations that were playing rap. Um so um. Anyway, 0:04:33.880 --> 0:04:38.839 The Source UM started as a newsletter that as I 0:04:38.839 --> 0:04:41.159 I started building a mailing list of all these people 0:04:41.200 --> 0:04:43.800 listening to my show, and that was the way I 0:04:43.839 --> 0:04:46.279 was put in a database to go out and try 0:04:46.320 --> 0:04:49.719 to get more sponsors for the show. In the process 0:04:49.720 --> 0:04:54.200 of doing that, um answering the phones. People want to 0:04:54.200 --> 0:04:57.160 know what's going on, when's the new you know, Big 0:04:57.240 --> 0:05:00.680 Daddy Kane single coming out? And who produced this and 0:05:00.839 --> 0:05:03.200 what's going on with that? And you know, people wanted 0:05:03.240 --> 0:05:05.440 to know information. So all that ended up kind of 0:05:05.440 --> 0:05:10.200 sparking the idea. Uh instead of you know, selling sponsors 0:05:10.240 --> 0:05:12.520 of my radio show, I'm going to create the newsletter. 0:05:12.560 --> 0:05:15.080 I'm gonna put the news and information in it that 0:05:15.120 --> 0:05:18.640 I'm getting. I got relationships with different labels now you know, 0:05:18.760 --> 0:05:20.920 I'm I'm dealing with all the labels in New York 0:05:20.960 --> 0:05:23.160 and l A to have rap music so I can 0:05:23.200 --> 0:05:25.760 get the music sent up to my college you know 0:05:26.400 --> 0:05:28.880 station and get the new singles first and all that 0:05:29.000 --> 0:05:32.120 and uh So anyway, it just it started like that, 0:05:32.240 --> 0:05:36.240 just with an idea to provide uh news and information 0:05:36.279 --> 0:05:39.400 to the hip hop community. Um, you know, because there 0:05:39.440 --> 0:05:42.960 was nowhere to find any any of that information. Okay, 0:05:42.960 --> 0:05:44.800 so you came with that, man, and didn't it just 0:05:44.839 --> 0:05:47.919 progressively got bigger, Like what was the defining moment that 0:05:47.960 --> 0:05:50.360 made it go like bam, Like we're cooking with Greece now, 0:05:51.160 --> 0:05:54.000 I mean, I've got an asset a lot of times. 0:05:54.000 --> 0:05:57.559 I mean, the Source like really grew, just it grew 0:05:57.680 --> 0:06:00.560 fast and steadily and just kept getting big, big and 0:06:00.600 --> 0:06:02.640 big and big and bigger as the years, you know, 0:06:02.880 --> 0:06:06.279 you know whatever. So um, you know, by by the 0:06:06.400 --> 0:06:09.359 late eighties, I mean before I left college in the 0:06:09.360 --> 0:06:12.919 summer nine, I mean, we probably had you know, at 0:06:13.000 --> 0:06:15.800 least five hundred records stores around the country selling The 0:06:15.880 --> 0:06:19.520 Source by that time, and um, you know, it just 0:06:19.800 --> 0:06:23.839 it kept you know, we passed one one accomplishment. But 0:06:23.880 --> 0:06:27.200 it was for me, it was always I'm already thinking ahead, 0:06:27.560 --> 0:06:31.839 you know. After that first newsletter, Uh, somebody end up 0:06:31.839 --> 0:06:35.080 giving me a book about Rolling Stone magazine that I 0:06:35.080 --> 0:06:37.560 didn't know anything about at the time, and you know, 0:06:37.600 --> 0:06:40.520 I read the history of how Rolling Stone was started. 0:06:41.279 --> 0:06:43.960 I saw a lot of similarities between rock and roll 0:06:44.080 --> 0:06:46.000 and hip hop, and so that was what I was, 0:06:46.000 --> 0:06:48.840 I'm gonna build a Rolling Stone of hip hop. Uh, 0:06:48.880 --> 0:06:51.240 you know, it was my first idea. And then even 0:06:51.279 --> 0:06:54.040 that change as time went on and I started getting 0:06:54.080 --> 0:06:57.920 into you know, television and other parts of the media, 0:06:58.040 --> 0:07:00.719 trying to become more of a diverse a fide you know, 0:07:00.839 --> 0:07:04.200 media and brand, because brand that was different from magazines. 0:07:04.240 --> 0:07:06.880 A lot of magazines didn't think of themselves as brands 0:07:07.160 --> 0:07:10.920 back in those days. So yeah, so you mentioned that 0:07:11.080 --> 0:07:13.400 you went to Harvard. What was your mom and your 0:07:13.480 --> 0:07:15.240 daddy thinking when you came home, told me, but I'm 0:07:15.240 --> 0:07:17.080 gonna start up with magazine. And they paid all that 0:07:17.120 --> 0:07:19.160 money for you to go to Harvard. And then the 0:07:19.280 --> 0:07:22.040 thing like you were not to cut you off. Still, 0:07:22.160 --> 0:07:25.600 but like you said, the defining moment, what you say, 0:07:25.680 --> 0:07:28.680 that was attributed to you know, because you know rap 0:07:28.800 --> 0:07:31.320 was small, you know, you started off with the newsletter 0:07:31.440 --> 0:07:34.800 whatever what you say. Like with the growth of rap, 0:07:35.480 --> 0:07:39.320 more people wanted to get more inquired about rappers and 0:07:39.800 --> 0:07:43.320 records and and basically what was going on. So the 0:07:43.360 --> 0:07:46.720 source was basically that that hip hop, like you said, 0:07:46.800 --> 0:07:51.840 Rolling Stone in effect, because even before I started rapping, 0:07:52.640 --> 0:07:56.280 that was a place where I went to to look 0:07:56.360 --> 0:07:59.080 forward to the next record or who was the new 0:07:59.240 --> 0:08:02.360 MC or whatever whatever, even before I started rapping at 0:08:02.400 --> 0:08:07.800 a young age. Yeah, it didn't. It didn't bother y'all 0:08:08.000 --> 0:08:11.720 when like you're building the source. But then you had 0:08:11.800 --> 0:08:16.280 the hardcore rappers those days. Rappers didn't talk to didn't 0:08:16.360 --> 0:08:20.920 just binging with white boys, just just because so did 0:08:20.960 --> 0:08:23.920 you have to that people have had to grow, meaning 0:08:23.960 --> 0:08:26.080 the rappers had to grow and get to know you, 0:08:26.640 --> 0:08:28.680 to talk to you and to want to be a 0:08:28.680 --> 0:08:31.960 part of the magazine. UM yeah, I mean I think, 0:08:32.720 --> 0:08:35.679 you know, I was always good at building relationships with 0:08:35.840 --> 0:08:39.240 all types of people, you know, and that was always 0:08:39.920 --> 0:08:42.120 you know, a big part of what made The Source 0:08:42.160 --> 0:08:46.760 successful was building those, um you know, those relationships across 0:08:46.800 --> 0:08:50.400 different you know aspects from whether it's the artists themselves, 0:08:50.520 --> 0:08:55.000 the managers, the artists friends, the label executives. You know. 0:08:55.080 --> 0:08:58.840 I just you know, really just tried to um build 0:08:58.840 --> 0:09:04.040 relationships across you know, across the board and um um. 0:09:04.080 --> 0:09:06.440 So I was able to you know, also kind of 0:09:07.280 --> 0:09:11.280 get folks to sort of you know, believe in what 0:09:11.360 --> 0:09:13.199 The Source was doing, you know, and get a lot 0:09:13.200 --> 0:09:16.360 of support from the labels and the artists because it 0:09:16.480 --> 0:09:18.960 was like, you know, we're the kind of championing of 0:09:19.080 --> 0:09:22.360 hip hop, you know, the voice for hip hop. Um. 0:09:22.400 --> 0:09:24.520 You know, I think we had a lot to do 0:09:24.559 --> 0:09:28.440 with helping it grow and you know, um, you know 0:09:28.480 --> 0:09:32.200 emerged throughout the ninety nineties and you know, become bigger 0:09:32.240 --> 0:09:34.200 and a lot of different ways. The Source has so 0:09:34.240 --> 0:09:37.839 many different you know things that impacted. So was it 0:09:37.920 --> 0:09:41.199 a one man show? Was it just you the whole ride? 0:09:41.240 --> 0:09:45.880 You you builded you the founder? Um, I mean no, 0:09:46.240 --> 0:09:48.920 in the beginning, it was me. I'm the one that 0:09:49.120 --> 0:09:51.920 came up with you know, the Source did the first one. 0:09:52.040 --> 0:09:54.440 Then while I was in college, I ended up having 0:09:54.800 --> 0:09:58.440 three other partners, Um, the guy John Scheckter I mentioned 0:09:58.920 --> 0:10:02.000 UM and to other guys ed Ed Young and and 0:10:02.080 --> 0:10:05.360 James Bernard. So I had three three other partners that 0:10:05.400 --> 0:10:08.559 I cut into the company and we all worked together 0:10:08.840 --> 0:10:12.319 up until like maybe six years in. Then I had 0:10:12.800 --> 0:10:16.360 a split with two of those guys. Those guys you know, 0:10:16.760 --> 0:10:20.960 moved on UM. And it was sometime and you know 0:10:21.040 --> 0:10:26.280 in those years right around when I brought Ben Zeno 0:10:26.360 --> 0:10:28.920 in as you know, a partner with me that had 0:10:28.960 --> 0:10:31.280 been my friend. I had been you know, knowing him 0:10:31.360 --> 0:10:34.360 from Boston from the music, you know, from my radio 0:10:34.400 --> 0:10:37.320 show before there was a source. Uh, you know, he 0:10:37.400 --> 0:10:39.480 had a local rap group and you know we got 0:10:39.720 --> 0:10:42.640 got to know each other and you know, so I 0:10:42.679 --> 0:10:45.160 had helped them get their record deals and things like that. 0:10:45.280 --> 0:10:47.880 But um, you know, the Source was my thing that 0:10:47.920 --> 0:10:51.240 I have been doing for a while but uh yeah, 0:10:51.240 --> 0:10:54.520 there was a few other a few other partners along 0:10:54.559 --> 0:10:58.559 the way. But uh yeah, just let me leaning back 0:10:58.559 --> 0:11:01.600 on that one question ast what was your mom and 0:11:01.640 --> 0:11:06.120 your daddy thing? Good question. I mean I did get 0:11:06.160 --> 0:11:08.160 some some flak from that. You know, there was a 0:11:08.240 --> 0:11:12.040 little bit of that like is wrapped of course, instead 0:11:12.080 --> 0:11:14.160 of you the Harvard and you're up here like doing 0:11:14.200 --> 0:11:17.640 a wrap radio show and trying to do a rap 0:11:17.679 --> 0:11:19.760 magazine or whatever. You know what I mean, You're supposed 0:11:19.760 --> 0:11:23.840 to be boom. But they couldn't tell me nothing. Man, once, 0:11:23.920 --> 0:11:26.520 once I got going with it, I was so passionate 0:11:26.559 --> 0:11:28.640 about it. You know, like I said, I always have 0:11:28.720 --> 0:11:30.800 been an entrepreneur, So I was like, man, it's gonna 0:11:30.800 --> 0:11:33.319 be big. You know, this is gonna be huge. And 0:11:33.840 --> 0:11:36.480 you know I loved the music and the culture. I'm 0:11:36.520 --> 0:11:39.760 living this every day, so you know, ship it all 0:11:39.840 --> 0:11:42.800 just you know, came together. Now you're coming to hip 0:11:42.840 --> 0:11:46.480 hop coaching. At that time, man, hip hop wasn't like that. 0:11:47.000 --> 0:11:49.320 You know, we always had gangsterrhism, but it was more 0:11:49.360 --> 0:11:51.800 behind the scenes. You might see a motherfucker wrapping the 0:11:51.840 --> 0:11:53.360 Box Chicks on his record, but he could be the 0:11:53.400 --> 0:11:56.360 most gangster motherfucking the world. So you being a white 0:11:56.440 --> 0:11:59.240 dude coming in here man from you know, Harvard University 0:11:59.240 --> 0:12:01.599 and everything, did you ever catch any fleck from the 0:12:01.640 --> 0:12:06.680 Brothers at first when he first came in. Not really, No, 0:12:06.880 --> 0:12:10.480 I mean I've always felt, you know, people have accepted me, 0:12:10.720 --> 0:12:13.520 you know, in the black community, in any community, but 0:12:13.600 --> 0:12:17.840 particularly you know, in hip hop. Um. You know, I 0:12:17.960 --> 0:12:22.240 never really got made to feel uncomfortable, you know, And 0:12:22.280 --> 0:12:24.520 I think that's one of the things about hip hop. 0:12:24.559 --> 0:12:27.240 You know, hip hop is is this, you know, it's 0:12:27.280 --> 0:12:30.400 a culture, and it's it's something that if you're you know, 0:12:31.160 --> 0:12:34.640 true to yourself, you know, we accept you no matter 0:12:34.679 --> 0:12:37.240 of exactly what hip hop is universal, man, that's what 0:12:37.280 --> 0:12:39.480 it is. And it's all about authenticity too. We never 0:12:39.520 --> 0:12:42.520 had no color lines as as far as rap concerned 0:12:42.559 --> 0:12:45.640 or hip hop was concerned. I mean, Ship, everybody liked 0:12:45.679 --> 0:12:49.080 the motherfucking Beastie boys, you give me. I mean, back 0:12:49.080 --> 0:12:53.680 in that year, you couldn't even contest because Ship. You 0:12:53.720 --> 0:12:57.040 could have told any motherfucker. Then some motherfucking niggers right there. 0:12:57.040 --> 0:12:59.320 I don't give a fund before you heard them and 0:12:59.520 --> 0:13:02.360 the way carried themselves in the flow and was able 0:13:02.360 --> 0:13:06.960 to hang with running them. Um, so we as as 0:13:07.160 --> 0:13:11.680 as hip hop artists, we never crossed those color lines 0:13:11.840 --> 0:13:15.480 as far as hip hop was concerned. If you were 0:13:15.600 --> 0:13:20.079 true hip hop again, third base, you get me true 0:13:20.160 --> 0:13:23.400 hip hop to us. So that was ship. I used 0:13:23.400 --> 0:13:25.560 to play like it wasn't anything. So I don't think 0:13:25.600 --> 0:13:29.240 we ever looked upon it like you know, the color lines. Now, 0:13:29.280 --> 0:13:32.560 if it was some corny ship, then of course we 0:13:32.559 --> 0:13:38.040 we we had to cross really, and that's what I 0:13:38.080 --> 0:13:41.640 think with anything else, man, people like authenticity. That's what 0:13:41.720 --> 0:13:44.480 I felt when I looked at the sources, I said, Okay, 0:13:44.520 --> 0:13:47.000 these motherfucker's is on point. Like I told you, I 0:13:47.040 --> 0:13:49.280 would gauge because I had a Ricord store at one 0:13:49.280 --> 0:13:51.400 time too. I was gauged on what I was buying 0:13:51.400 --> 0:13:54.599 my store based on what theseus raided certain albums. I 0:13:54.640 --> 0:13:56.240 would be looking like, Okay, this's got two and a 0:13:56.240 --> 0:13:58.280 half mics. It's just some trash. I'm not working with 0:13:58.320 --> 0:14:00.400 it because most of the time it was you had 0:14:00.440 --> 0:14:03.079 to earn that trust, you know. I earned that trust 0:14:03.120 --> 0:14:04.880 and I said, Okay, this is really the bible for 0:14:05.000 --> 0:14:07.560 hip hop. This is the guy you know. And one 0:14:07.600 --> 0:14:10.240 of the things we go fast forward a little bit, right, 0:14:10.360 --> 0:14:13.240 so fast forward a little bit. New York hip hop 0:14:13.280 --> 0:14:15.880 is killing it. You know. New York is like the 0:14:15.960 --> 0:14:18.760 Epicenter's the genesis for hip hop, That's the garden of 0:14:18.760 --> 0:14:21.320 eating for hip hop. Everything was kind of birth from there. 0:14:21.440 --> 0:14:24.320 Right then you get some cats on the West Coast, 0:14:24.480 --> 0:14:26.360 on the other side of the country starting to rise. 0:14:26.800 --> 0:14:30.000 Did you see the attention did you feel like the 0:14:30.040 --> 0:14:32.480 competitive spirit on the East Coast when you was over there, 0:14:32.480 --> 0:14:36.280 when the West Coast started making noise? Um? What you know, 0:14:36.320 --> 0:14:39.480 what I always saw and what I always noticed was 0:14:39.560 --> 0:14:42.560 just the way that you know, people from New York 0:14:42.760 --> 0:14:45.720 had a certain you know, you know, just a certain 0:14:45.880 --> 0:14:49.800 arrogance and a certain way of not really taking you know, 0:14:50.160 --> 0:14:53.360 rappers and and rap and wrapped from other parts of 0:14:53.360 --> 0:14:56.960 the country very seriously from early on. And that that 0:14:57.040 --> 0:15:00.640 created you know, like this divide with goals like you 0:15:00.680 --> 0:15:03.520 know them, you know what I mean, Like when our 0:15:03.520 --> 0:15:05.960 should is you know, is is banging out here? I 0:15:06.000 --> 0:15:10.040 don't know what you talking about. So um, you know, 0:15:10.160 --> 0:15:13.600 I think I just really tried as hard as as 0:15:13.640 --> 0:15:16.040 I could to try to, you know, bring in people 0:15:16.160 --> 0:15:20.200 that uh, you know, had an open ear to music 0:15:20.280 --> 0:15:23.840 as much as possible. Um, And you know, I think 0:15:23.840 --> 0:15:26.120 we did a pretty good job with that over the years. Again, 0:15:26.160 --> 0:15:28.480 you know, we had our ups and downs and our 0:15:28.560 --> 0:15:30.720 hits and mrs here and there, But you know, I 0:15:30.760 --> 0:15:34.800 think overall, Um, you know, we really focused on that. 0:15:34.920 --> 0:15:37.360 I mean, I grew up on New York round. I mean, 0:15:39.400 --> 0:15:44.360 you can't say that our early stages of hip hop, 0:15:45.320 --> 0:15:50.400 we're very corny compared to fucking New York hip hop. 0:15:50.600 --> 0:15:54.040 You give me thus, you know, when you when you 0:15:54.120 --> 0:16:00.680 are different. I mean, if you want to compare dudes 0:16:00.840 --> 0:16:04.560 like grand Master Flash and you want to compare people 0:16:04.640 --> 0:16:07.680 like Tela Rock in the beginning, or the Fat Boys 0:16:07.800 --> 0:16:12.720 or Curtis blow Or or Spooney g or just Ice, 0:16:13.080 --> 0:16:17.280 compared to fucking the Wrecking Crew and fucking Bobby Jimmy 0:16:17.320 --> 0:16:20.440 and the Critters and ship like that. We had fucking 0:16:20.480 --> 0:16:28.400 bullshit rap. Yeah, it started getting good. Todd didn't really 0:16:28.960 --> 0:16:33.880 my nigga, Todd. You know, Um, Todd gave an ear 0:16:34.040 --> 0:16:37.920 in an avenue for niggas like us or in the 0:16:37.960 --> 0:16:44.640 neighborhoods who didn't who didn't have that that significant motherfucker 0:16:44.720 --> 0:16:47.480 on the mic, like a Mellie Male or those type 0:16:47.480 --> 0:16:51.600 of Motherfucker's who spoke about you know, uh, the jungle 0:16:51.720 --> 0:16:54.160 and the message and the ship like that. So you're 0:16:54.160 --> 0:16:59.920 basically saying that when it came to California rappers New 0:17:00.040 --> 0:17:02.760 York didn't have no songs where they wanted to play, 0:17:02.840 --> 0:17:06.359 like being in being a DJ and having you know, 0:17:06.480 --> 0:17:09.639 doing a radio show. They didn't have good music to 0:17:09.720 --> 0:17:12.840 put out from the from the West Coast. No, not 0:17:12.880 --> 0:17:16.760 really there. And in those early years, ear years when 0:17:17.040 --> 0:17:23.440 we started, yeah, we started getting recognition around really the 0:17:23.680 --> 0:17:27.960 easy the easy stage. Okay, question for you. So when 0:17:27.960 --> 0:17:31.280 you when you had your radio station, did you play 0:17:31.359 --> 0:17:35.959 West Coast music or you did it was like mixed, 0:17:36.240 --> 0:17:39.800 like okay, yeah, well I mean, I mean that's how 0:17:39.840 --> 0:17:42.080 we got a lot of our breaks because that was 0:17:42.119 --> 0:17:44.480 one thing about Boston that was different. Boston was a 0:17:44.560 --> 0:17:47.239 city different from most of the East Coast, where like 0:17:47.280 --> 0:17:49.639 if if I was in New York or Philly or 0:17:49.680 --> 0:17:53.040 something like that, I probably wouldn't have got exposed. But yeah, 0:17:53.119 --> 0:17:57.520 they fucked with you know, ghetto boys, they they fucked 0:17:57.520 --> 0:17:59.720 with all kinds of music. They weren't like just on 0:17:59.800 --> 0:18:01.760 an New York even what kind of what kind of 0:18:01.840 --> 0:18:05.159 rappers did you like from the West Coast then I 0:18:05.240 --> 0:18:10.520 mean Easy, n w A. I mean, you know, um, 0:18:11.600 --> 0:18:15.040 you know, it was like it wasn't too much. You know, 0:18:15.119 --> 0:18:20.760 it wasn't there in the beginning. There was I mean 0:18:20.880 --> 0:18:25.800 I came out after the fact of Easy and right, Yeah, 0:18:25.800 --> 0:18:30.680 I came around. Um, but like you said, before the end, 0:18:30.880 --> 0:18:36.120 we didn't really have no identity as West Coast hip hop. 0:18:37.480 --> 0:18:40.400 As much as I respect, I respect with them dudes did, 0:18:41.440 --> 0:18:44.000 but like the dream Team that yes, we're here, and 0:18:44.200 --> 0:18:45.760 it was just all corny, you know what I mean. 0:18:45.800 --> 0:18:47.560 It was kind of like just corny, but there was 0:18:47.640 --> 0:18:50.440 big records out here. It was nonetheless because we had 0:18:50.520 --> 0:18:53.800 no identity for hip hop. So to us, when you 0:18:53.960 --> 0:18:56.800 listen to the Wrecking Crew, turn off your lights, or 0:18:56.880 --> 0:18:59.800 you listen to the l A dream Team, dream Team 0:18:59.840 --> 0:19:02.720 is here, or you listen to some Bobby Jimmy and 0:19:02.760 --> 0:19:07.120 the Critters and ship like that, some some motherfucking parody 0:19:07.280 --> 0:19:09.720 rap you get me. Fuck it, I'm gonna take the 0:19:09.760 --> 0:19:12.439 song rumors and make another song out of it, like 0:19:12.520 --> 0:19:15.359 some weird Al Yankovic ship. You know, we didn't get 0:19:15.400 --> 0:19:22.000 all respect for we until Easy came. And then Easy 0:19:22.119 --> 0:19:26.400 started talking about honestly, really, like I said, we had 0:19:26.520 --> 0:19:31.000 tied and mixed Master Spade, but that didn't get mainstream 0:19:31.280 --> 0:19:34.800 like Easy did and was Easy broke. Then we started, 0:19:34.880 --> 0:19:38.080 Then we got T Love, and then we got motherfucking 0:19:38.280 --> 0:19:42.320 Cube and Motherfucker's the follow after dub c Us see 0:19:42.760 --> 0:19:46.639 W and then everything that trickled down and people start going, Okay, 0:19:46.800 --> 0:19:49.760 it's West Coast. Motherfucker's got some flavor. But up until 0:19:49.840 --> 0:19:52.600 the end that ship, everything I listened to came from 0:19:52.600 --> 0:19:55.720 the East Coast. I used to run the paramount swapneat 0:19:55.720 --> 0:19:58.440 and just buy none but East Coast twelve. I think 0:19:58.440 --> 0:20:01.560 we all did, because it really nothing at that time. 0:20:01.640 --> 0:20:04.600 There was because I liked the lyrical ship. Really one 0:20:04.640 --> 0:20:07.560 of the first lyrical cats I heard from the early days. 0:20:07.600 --> 0:20:12.399 I always thought King T was a rapping motherfucking was 0:20:12.440 --> 0:20:15.280 a rapping motherfucker, you know what I mean. Kant was 0:20:15.280 --> 0:20:17.800 a rapping motherfucker. And I heard a rumor that actually 0:20:18.119 --> 0:20:21.040 King T had I heard Biggie Smalls was a King 0:20:21.119 --> 0:20:24.439 T fan. And when you listen back to them early records, 0:20:24.480 --> 0:20:26.280 you can kind of hear a little bit the way 0:20:26.480 --> 0:20:29.600 you know King T. Because King T and everybody was 0:20:29.680 --> 0:20:31.800 rapping on the one back then kind of like right, 0:20:32.240 --> 0:20:34.199 King T used to lay back in the track like 0:20:34.240 --> 0:20:36.200 he was just in the Cadillac, Like he laid back 0:20:36.240 --> 0:20:37.959 in and you just pictured it and it was like 0:20:38.480 --> 0:20:41.520 these real visual like even with this album. But you know, 0:20:41.640 --> 0:20:44.200 twelve Gage walking on the side, that was some pivotal ship. 0:20:44.320 --> 0:20:47.080 So I want to know from you, what was the 0:20:47.200 --> 0:20:49.080 vibe back then because you was on the East Coast? 0:20:49.200 --> 0:20:52.240 Was the East Coast based magazine when that ship started 0:20:52.240 --> 0:20:54.320 making noise? Wasn't a lot of hate really in the air, 0:20:54.400 --> 0:20:57.199 like all that ship ain't it's gonna go away? The 0:20:57.240 --> 0:21:00.600 West Coast? Yeah, like the first West Coast me. I 0:21:00.640 --> 0:21:03.600 mean I was you know, I wasn't really tuned into that. 0:21:03.640 --> 0:21:06.399 Like I said, I already had an open mind, you know. 0:21:06.840 --> 0:21:09.919 So I mean, I'm sure there were people, you know, 0:21:10.400 --> 0:21:13.560 in New York and around you know, our office or 0:21:13.600 --> 0:21:17.000 whatever that might. You know, I felt that way, um, 0:21:17.160 --> 0:21:19.560 but I didn't see. That's what I want to know. 0:21:19.640 --> 0:21:21.639 Don't give us the politically correct answers. I want to 0:21:21.680 --> 0:21:23.720 know if it was the motherfucker that worked in the office, 0:21:23.800 --> 0:21:26.679 like the chronic man, it's some bullshit. I don't want 0:21:26.680 --> 0:21:29.600 to hear this all this. I know by that time, 0:21:29.640 --> 0:21:32.120 we was, we were sicking, we was, we was, we 0:21:32.119 --> 0:21:34.920 was on point as far as music. By the time 0:21:34.960 --> 0:21:37.119 the Chronic came out, Chronic, if you know, it was 0:21:37.160 --> 0:21:42.240 one of the most you know, important even influential turning 0:21:42.280 --> 0:21:45.399 points and source with with that cover with Dre with 0:21:45.520 --> 0:21:47.159 the gun to his head. You know, we put that 0:21:47.240 --> 0:21:51.399 out before the Chronic came out. You know, when you 0:21:51.440 --> 0:21:54.080 know I went to track down Dre, I had to 0:21:54.080 --> 0:21:57.560 go through Shug and got them to agree to give 0:21:57.640 --> 0:22:00.600 us the exclusion interview and do that cover. Heard the 0:22:00.680 --> 0:22:03.879 album was going crazy over that album before you know 0:22:04.280 --> 0:22:07.080 it came out. So we dropped that cover like a 0:22:07.160 --> 0:22:11.560 month or two before the album actually dropped, so and 0:22:11.640 --> 0:22:14.360 that really helped blow the source of even bigger. That's 0:22:14.359 --> 0:22:17.240 one of our That's probably my favorite cover I got that. 0:22:17.280 --> 0:22:19.920 I got that maga down like this one. Was that collected? 0:22:20.400 --> 0:22:26.359 I want to know, was was there any tension because 0:22:26.400 --> 0:22:28.760 you know y'all used to rate the records, give people 0:22:28.760 --> 0:22:31.320 the mics and all that. Did you ever have any 0:22:31.400 --> 0:22:37.200 tension over the situations of reading people's albums, Um, don't 0:22:37.200 --> 0:22:39.359 give us the album, man, we want to hear the 0:22:39.400 --> 0:22:41.080 real it's against the chronicles. We want to hear that, 0:22:41.160 --> 0:22:43.680 you know, you know, because the motherfucker get that album 0:22:43.720 --> 0:22:45.919 and I mean get that magazine and open it and 0:22:45.960 --> 0:22:48.200 you get to the albums and then you see four 0:22:48.320 --> 0:22:51.119 mics on something and you see three mics and you 0:22:51.200 --> 0:22:53.399 see two and a half. I know, motherfucker's would be 0:22:53.440 --> 0:22:56.280 like Man two and a half. But the funk man, 0:22:56.840 --> 0:22:59.800 all right, I mean buying large as a whole. You know, honestly, 0:23:00.480 --> 0:23:04.359 we didn't have those issues. I mean people didn't. You know, 0:23:04.640 --> 0:23:06.800 we had a certain level of respect, you know, in 0:23:06.880 --> 0:23:10.199 the in the industry, and you know, I think that 0:23:10.240 --> 0:23:14.320 didn't really happen very often. Um now, because I got four, Mike, 0:23:14.440 --> 0:23:19.080 so I was good. I got my four. There was 0:23:19.160 --> 0:23:21.960 some moments in like when I said how like my 0:23:22.040 --> 0:23:25.040 partners had left in like four. There was some moments 0:23:25.080 --> 0:23:27.159 where the Source started getting into it with artists. I 0:23:27.160 --> 0:23:29.800 don't know if you remember. There was iced tea beef 0:23:29.880 --> 0:23:36.080 going on. There was um uh public enemy, um cube 0:23:36.119 --> 0:23:38.520 actually did the source on hand of the dead body. 0:23:39.359 --> 0:23:43.280 Um but uh yeah, it was just a whole bunch 0:23:43.280 --> 0:23:45.400 of old Cypress Hill. There was a whole thing going 0:23:45.440 --> 0:23:48.399 on between Cypress Hill and the Source where we really 0:23:48.400 --> 0:23:51.040 helped blow Cypress Hill up, Like, you know, before they 0:23:51.040 --> 0:23:53.200 even came out, we were pushing them in the magazine. 0:23:53.280 --> 0:23:55.760 We loved Cypress Hill. Help blow them up. But then 0:23:55.800 --> 0:23:57.560 there was a falling out between them and some of 0:23:57.560 --> 0:24:01.480 these editors at the Source that were writing ship whatever. 0:24:02.320 --> 0:24:05.400 They had a whole thing with them where they ran 0:24:05.520 --> 0:24:07.480 up on me down to Miami at one of the 0:24:07.560 --> 0:24:12.240 music conferences. Um, you know behind that and you know, nothing, 0:24:12.480 --> 0:24:14.800 nothing happened. I was able to talk to all of them. 0:24:14.880 --> 0:24:18.200 It was like fifteen and them with you know, all 0:24:18.240 --> 0:24:22.520 the Samoans they ran with, you know, the Boy Brothers. Yeah, 0:24:22.560 --> 0:24:24.960 I was. I was down there by myself at this 0:24:25.200 --> 0:24:28.919 music conference, you know. But anyway, you know, so stuff 0:24:28.960 --> 0:24:32.680 like that. People definitely took the ratings seriously. But um, 0:24:32.720 --> 0:24:35.760 you know, we didn't have to deal with too much drama. 0:24:36.200 --> 0:24:39.160 Fortunately over the years. That's a good thing because hip 0:24:39.200 --> 0:24:42.040 hop can be kind of like, you know, it gets 0:24:42.200 --> 0:24:44.800 you know, I know a lot of rappers, man, some 0:24:44.880 --> 0:24:47.080 cats take their stuff serious and they'd like to push 0:24:47.080 --> 0:24:49.800 their line like that. So you never had nobody running 0:24:49.840 --> 0:24:51.520 up in the office, man, like what the hell going 0:24:51.600 --> 0:24:55.920 on man, this ship, I mean, it's over now you 0:24:55.920 --> 0:24:58.800 can tell us. Now let's bring some news. But this 0:24:58.840 --> 0:25:01.320 is this is a story that that I've talked about 0:25:01.400 --> 0:25:03.960 and that me and him talking about, I think on 0:25:03.960 --> 0:25:06.600 on one of his shows. But Dame Dash, there was 0:25:06.640 --> 0:25:11.080 a situation where, you know, uh, jay Z was we 0:25:11.080 --> 0:25:13.600 were supposed to give jay Z to cover. Now when 0:25:13.640 --> 0:25:19.080 we did a cover, like, we wanted it to be exclusive. Okay, 0:25:19.080 --> 0:25:20.919 we're gonna give you the cover, Like we got to 0:25:20.920 --> 0:25:24.240 get the first dives, be the first magazine, the first interview, 0:25:24.560 --> 0:25:26.359 and we need to get that out there right like 0:25:26.359 --> 0:25:29.160 when the album drops and then after that next month 0:25:29.240 --> 0:25:32.199 or whatever you could do other you know, um, you know, 0:25:32.320 --> 0:25:40.160 other types of things. But um, um Ship was saying 0:25:40.160 --> 0:25:45.440 about the Yeah, so so we were gonna give j 0:25:45.640 --> 0:25:49.040 the cover, um, and we had agreed to do it. 0:25:49.040 --> 0:25:52.199 It was gonna be exclusive, and um, I think the 0:25:52.240 --> 0:25:55.960 album got pushed back something like that. And the next 0:25:55.960 --> 0:25:59.639 thing I know, um, the very first issue of Double 0:25:59.800 --> 0:26:03.960 X magazine comes out and it has jay Z on 0:26:04.040 --> 0:26:09.679 the cover, and UM, you know, I'm like, well, damn. 0:26:09.720 --> 0:26:13.320 You know, we had an arrangement, you know, to have 0:26:13.400 --> 0:26:16.800 the exclusive for jay Z and now he's on the 0:26:16.960 --> 0:26:19.359 you know, you know that the time Deluxel was supposed 0:26:19.359 --> 0:26:21.680 to be this big competitor to the Source and he's 0:26:21.720 --> 0:26:24.280 on the cover. So you know, I decided I wasn't 0:26:24.280 --> 0:26:26.320 gonna do the cover. I pull that back on it. 0:26:26.760 --> 0:26:29.520 There was some you know, drama behind that, and it 0:26:29.640 --> 0:26:33.280 ended up one one day, Damon Dash and about four 0:26:33.359 --> 0:26:35.919 or five guys ran up into the Source office. I 0:26:36.000 --> 0:26:37.919 wasn't there. I was out somewhere, but I got the 0:26:37.960 --> 0:26:40.399 phone call and they were like in the lobby, you know, 0:26:40.480 --> 0:26:43.760 trying to cause some some rockets or whatever. But you know, 0:26:44.720 --> 0:26:48.080 we had our our security, you know, and guys they 0:26:48.160 --> 0:26:53.560 having basically you know, everybody left peacefully, you know, and 0:26:54.119 --> 0:26:57.119 you know that was like one of the memorable ones. 0:26:57.200 --> 0:27:01.399 But it wasn't nothing like crazy. Again. We fortunately didn't 0:27:01.440 --> 0:27:05.320 have any like crazy type situations. No issues with Shige night. 0:27:06.359 --> 0:27:10.600 Uh No. I always had a great relationship with Sugar. Um. 0:27:10.640 --> 0:27:16.320 He was always you know, respectful to me and very supportive. Um. 0:27:16.359 --> 0:27:19.000 You know, like from that first cover with Dre, you know, 0:27:19.040 --> 0:27:23.359 he's really helped make that happen. And uh even with 0:27:23.440 --> 0:27:28.199 the you know, with the ninety Source awards, Um, you know, 0:27:28.600 --> 0:27:30.840 A lot of people don't know he spent like over 0:27:30.880 --> 0:27:34.000 a hundred thousand dollars on that set that opened up 0:27:34.240 --> 0:27:37.760 the show. Death Row had the jail cells and everybody performed. 0:27:38.119 --> 0:27:39.679 You know, we didn't have that kind of money. This 0:27:39.760 --> 0:27:43.040 is our first time ever televising the Source Awards, and 0:27:43.080 --> 0:27:46.280 he's he's really the only label that stepped up and 0:27:46.320 --> 0:27:48.440 spent that kind of money. A lot of the other 0:27:48.480 --> 0:27:51.160 labels supported. That was the whole way I was able 0:27:51.160 --> 0:27:53.359 to make it happen was because of the relationships I 0:27:53.400 --> 0:27:57.199 had with the Sugars, the Jay Princes, the Puffs, you know, 0:27:58.000 --> 0:28:01.600 Russell Simmons, le Or Cohen's, all the different players, you know, 0:28:01.680 --> 0:28:04.200 to get everybody to come together, you know, and and 0:28:04.440 --> 0:28:07.480 and do it. But uh, you know that really made 0:28:07.520 --> 0:28:10.960 the show look on television way doper. You know, that 0:28:11.040 --> 0:28:15.400 opening set was you know, the most dope probably performances 0:28:15.400 --> 0:28:19.160 ever on an award show. So um no, I never 0:28:19.320 --> 0:28:25.840 never really had any any drama with Now James just 0:28:25.920 --> 0:28:27.479 did something. I don't know if he did it on 0:28:27.520 --> 0:28:29.840 purpose or not. He just landed on something that we 0:28:29.880 --> 0:28:32.919 got to talk about in length, in detail that Source 0:28:32.960 --> 0:28:37.520 Awards because in my opinion, death Row Records probably had 0:28:37.560 --> 0:28:41.720 the best performance ever at the Source of Awards when 0:28:41.720 --> 0:28:44.000 they came out with all the jail sales on on 0:28:44.040 --> 0:28:46.400 the thing and everybody was out there and you see 0:28:46.480 --> 0:28:48.680 r b X come out because some of them represents 0:28:48.720 --> 0:28:51.120 on death Row. That was people's first time actually getting 0:28:51.120 --> 0:28:54.200 to see them, you know, perform. So when they came 0:28:54.240 --> 0:28:56.160 out on stage and everything we was going through your 0:28:56.200 --> 0:28:58.200 mind when that whole night happened. Was the chaos was 0:28:58.240 --> 0:29:00.240 attention to the airman and think because we right in 0:29:00.280 --> 0:29:02.080 the middle of the war almost then, that's like right 0:29:02.120 --> 0:29:05.400 at the start of the war. Attention I was there, Yeah, 0:29:05.400 --> 0:29:08.320 well I was to know the war there would that 0:29:08.480 --> 0:29:11.840 night that was that was an interesting night. I was attention. 0:29:12.320 --> 0:29:14.840 I had beef with quick that night, right. Yeah. It 0:29:15.000 --> 0:29:18.280 was tension in the building because that was the night 0:29:18.360 --> 0:29:21.200 that m C eight because he was up there with 0:29:21.280 --> 0:29:23.280 the whole ful of people and you were sitting right 0:29:23.320 --> 0:29:25.640 in the stags the front, right in front. To do 0:29:25.760 --> 0:29:27.960 that though, I would have you know, I would have 0:29:28.000 --> 0:29:29.920 said something. They kind of threw that in because that 0:29:30.000 --> 0:29:33.040 wasn't part of theirs. They tried to the wife or something. 0:29:33.040 --> 0:29:35.320 They tried to diss me on stage during the show 0:29:35.520 --> 0:29:37.960 and we was ready to fight about eight niggers with 0:29:38.640 --> 0:29:42.880 they did something about the fiance. Uh, somebody recognized the 0:29:42.920 --> 0:29:48.680 fiance and some bulletshit and uh you heard the wooes 0:29:48.800 --> 0:29:53.840 and the woes when when he said it, So people 0:29:54.000 --> 0:29:58.200 was picking. Yeah, But what I will say is there 0:29:58.280 --> 0:30:01.480 wasn't tension going in there. Like a lot of people 0:30:01.800 --> 0:30:04.640 think about, you know, kind of what you were saying, 0:30:04.680 --> 0:30:07.120 Like they think about the Source Awards as like the 0:30:07.160 --> 0:30:10.480 start of you know, where things you know go left 0:30:10.560 --> 0:30:13.520 and and and and everything that happens after that. But 0:30:14.080 --> 0:30:18.320 you know, I don't look at it like that. It's like, um, 0:30:18.360 --> 0:30:20.800 you know, there was no tension. Park wasn't jail and 0:30:20.840 --> 0:30:24.000 going into that night, nobody knew that Park was coming 0:30:24.040 --> 0:30:28.280 out and gonna be on death row. Okay, So Park 0:30:28.400 --> 0:30:31.480 had his drama with you know, Big and Bad Boy 0:30:31.560 --> 0:30:33.320 that have been going on while he was in jail. 0:30:33.800 --> 0:30:37.440 But me putting the Source Awards together, you know, I 0:30:37.480 --> 0:30:41.000 didn't see any you know beasts. There was no problems 0:30:41.040 --> 0:30:43.560 at any point you know, between death rowing Bad Boy 0:30:43.640 --> 0:30:46.800 at this point now you know, and then there's differing 0:30:47.320 --> 0:30:49.719 you know, opinions, Like one of the things about that 0:30:49.800 --> 0:30:54.520 show like that. Uh that I noticed is you know 0:30:54.600 --> 0:30:57.840 when you watch the ninety five Source Awards bad Boy, 0:30:58.200 --> 0:31:00.120 you know, the death Row opens it and kills with 0:31:00.160 --> 0:31:04.440 that performance. But before sug goes on stage, there's a 0:31:04.440 --> 0:31:08.120 bad Boy performance at Medley where he had everybody there too, 0:31:08.240 --> 0:31:12.600 you know, Craig mac total big little kid, Junior Mafia. 0:31:12.640 --> 0:31:14.840 But at the beginning of that Puffs kneeling on the 0:31:14.920 --> 0:31:17.400 stage and he's saying this on the spotlight. You know, 0:31:17.480 --> 0:31:19.520 I live in the East and I'll die in the East. 0:31:19.960 --> 0:31:24.560 You know. Now that's before shuld goes on stage. So 0:31:24.680 --> 0:31:27.600 I never had the opportunity to have this conversation with Sugar. 0:31:27.640 --> 0:31:30.680 I hope you know that I will one day uh 0:31:30.800 --> 0:31:32.960 to find this out. But in my mind, I'm thinking 0:31:33.000 --> 0:31:35.560 like that might have been something, you know, that made 0:31:35.600 --> 0:31:38.640 him feel a certain way, you know, probably definitely kicked 0:31:38.640 --> 0:31:41.320 it off. Yeah, this sounds like you're throwing dirt. Then 0:31:41.440 --> 0:31:42.920 you know what I mean when you say, you know, 0:31:43.840 --> 0:31:51.120 I live everything that happened. But um, like we had 0:31:51.520 --> 0:31:54.040 talked about it, I guess before we really got on air. 0:31:54.600 --> 0:31:59.920 It's like the real situation between death Row and bad 0:32:00.080 --> 0:32:03.959 Boy doesn't start until a month or so later, when 0:32:04.280 --> 0:32:07.320 you know, Jake is killed down in Atlanta, that's really 0:32:07.640 --> 0:32:12.480 the start of the violence, the drama, everything going crazy 0:32:12.600 --> 0:32:15.400 from there. Now, you know, we can talk about that 0:32:15.400 --> 0:32:17.040 a little bit because I didn't even know James at 0:32:17.080 --> 0:32:19.520 the time, but I remember when Jake got killed, it 0:32:19.640 --> 0:32:22.360 was a lot of like it was some real cats 0:32:22.360 --> 0:32:24.520 in the street talking about that because I remember one 0:32:24.560 --> 0:32:28.000 of my good homeboys, you know, Crawford. He was mad 0:32:28.040 --> 0:32:30.760 as hell, tears flaming down as he came by my 0:32:30.800 --> 0:32:33.000 house when that happened. That Jake was a real good dude. 0:32:33.000 --> 0:32:35.120 And I knew I knew Jake very well. You know, 0:32:35.200 --> 0:32:37.400 he was doing promotion for death Row and we used 0:32:37.440 --> 0:32:39.840 to you know, talk a lot, and I would go 0:32:39.880 --> 0:32:42.080 see him when I came out, you know, visit our here, 0:32:42.200 --> 0:32:44.440 and you know, I had a lot of love for Jake. 0:32:44.520 --> 0:32:47.600 So yeah, that was that that hurt, you know when uh, 0:32:47.720 --> 0:32:51.080 when when we lost Now, what's going through your mind, man, 0:32:51.160 --> 0:32:55.800 Because I've had these situations, you know, to where you're 0:32:55.840 --> 0:32:57.800 sitting home listening to something, you know, you there, you're 0:32:57.840 --> 0:33:00.080 listening to it, and it's like in the moment and 0:33:00.200 --> 0:33:02.200 like you can stop because all this stuff is actually 0:33:02.240 --> 0:33:04.960 happening right now. When you saw should go up there 0:33:04.960 --> 0:33:06.880 and say, and you knew where he was going. If 0:33:06.920 --> 0:33:09.920 you don't want the executive producer dancing all in the videos, 0:33:10.400 --> 0:33:12.760 what's your heart just beating? Like, oh man, it's about 0:33:12.800 --> 0:33:15.360 to go down. I mean, of course I was like, 0:33:15.440 --> 0:33:17.840 oh man, with you know the room. You know, the 0:33:17.920 --> 0:33:20.600 room got loud, you know, because you know, he kind 0:33:20.600 --> 0:33:23.840 of got booed, you know, because it's five thousand people 0:33:23.840 --> 0:33:26.040 in there. You got maybe not even a thousand in 0:33:26.080 --> 0:33:28.760 the front. That's the industry. People of the rest is 0:33:28.840 --> 0:33:31.840 people from New York exactly who bought tickets to sit 0:33:32.000 --> 0:33:34.840 in the in the back and upstairs and everything. So 0:33:35.320 --> 0:33:37.720 you know, I was in the back of the theater, 0:33:37.880 --> 0:33:40.280 like just walking around, I would, you know, just trying 0:33:40.280 --> 0:33:42.720 to check the temperature, see what was going on out 0:33:42.720 --> 0:33:45.120 in the crowd. So I kind of remember, you know, 0:33:45.280 --> 0:33:49.120 hearing that in the commotion, and I you know, made 0:33:49.120 --> 0:33:52.360 the B line to get backstage and you know, chugging 0:33:52.480 --> 0:33:54.920 his guys. Like the back of the theater in the garden, 0:33:55.000 --> 0:33:58.040 it's like stairs that go up and down the different 0:33:58.080 --> 0:34:00.680 you know levels of the backstage and resting rooms and 0:34:00.680 --> 0:34:02.560 ship like that. I just remember going over on that 0:34:02.640 --> 0:34:06.360 side and it was like fifty guys just running up 0:34:06.360 --> 0:34:08.839 and down the stairs, the stairs like you know, kind 0:34:08.840 --> 0:34:11.960 of causing the ruckets, just yelling and screaming whatever. And 0:34:12.000 --> 0:34:14.200 then Puff was over on the other side of the 0:34:14.239 --> 0:34:17.239 stage and to the other side of the stage. He 0:34:17.280 --> 0:34:19.120 had a bunch of people around him and he was 0:34:19.160 --> 0:34:22.680 really upset about it, and you know, but he decided 0:34:22.719 --> 0:34:26.920 to kind of take the higher ground, you know, and 0:34:27.239 --> 0:34:29.560 and and not you know, respond or whatever, and he 0:34:29.640 --> 0:34:32.920 calmed down, and you know, so there wasn't no you know, 0:34:33.360 --> 0:34:35.799 it was you know, there was tension, but there wasn't 0:34:35.800 --> 0:34:38.000 no it wasn't even a punch thrown that night that 0:34:38.320 --> 0:34:42.600 I've ever heard of, you know. Um, And sometimes people 0:34:42.680 --> 0:34:45.120 just make it out like it was much more and 0:34:45.160 --> 0:34:48.480 make it out, you know, like that's really what caused 0:34:48.520 --> 0:34:52.080 everything that happened afterwards. And you know, to me, that's 0:34:52.200 --> 0:34:54.400 part of the history that you know, I want to 0:34:54.440 --> 0:34:57.359 try to get told correctly and get out because I've 0:34:57.360 --> 0:34:59.680 heard through the years, I've heard about a girl claimed 0:34:59.719 --> 0:35:01.920 that she got slept with a bottle or something like that. 0:35:01.920 --> 0:35:04.000 Outside the Source of Wars, somebody got cracked with a 0:35:04.000 --> 0:35:06.000 bottle or something like that. So that what truth, I 0:35:06.080 --> 0:35:09.680 don't think I being inside, I don't think I've witnessed 0:35:09.680 --> 0:35:15.320 any actual scrapping or actual fighting. So and but it 0:35:15.480 --> 0:35:18.600 was serious tension, and that's serious tension and that's a 0:35:18.640 --> 0:35:22.640 good thing. Man. So now the war is on, and 0:35:22.760 --> 0:35:24.960 you're right, it just didn't start that. It would have 0:35:24.960 --> 0:35:27.560 been bubbling kind of because if I'm correct, correct me 0:35:27.560 --> 0:35:30.840 if I'm wrong, James. But Sugar and Puffy was actually 0:35:30.880 --> 0:35:33.960 hanging out pretty tough at one point, wasn't he. Yep? 0:35:34.520 --> 0:35:36.640 They was you know, they was boys. So that frud 0:35:36.840 --> 0:35:39.319 was puff shot like man, this supposed to be my man, 0:35:39.360 --> 0:35:41.440 and he appeared you know what I'm saying this and 0:35:41.560 --> 0:35:43.440 or whatever, you know what I'm saying. It was at 0:35:43.520 --> 0:35:48.680 that point sheould wanted to why didn't like I don't 0:35:48.840 --> 0:35:50.720 you know, like I said, I never had no problems 0:35:50.719 --> 0:35:53.080 with should I've had talks with Sugar and all that. 0:35:53.880 --> 0:35:57.359 What what sparked him to do that that night? Just 0:35:57.400 --> 0:35:59.600 to take over? It was just you know, I'm for 0:35:59.680 --> 0:36:03.239 the star when people toes. I don't know what it was. 0:36:03.320 --> 0:36:06.840 I think she wanted somebody. Puppy. Puppy was like that 0:36:06.960 --> 0:36:10.320 ain't happening. You know, he actually stood up to him, 0:36:10.400 --> 0:36:13.239 and that was a sign like who the nigga think 0:36:13.280 --> 0:36:16.520 he is? So she felt a certain god away and 0:36:16.560 --> 0:36:20.000 then ship just start happening through. I think it was 0:36:20.040 --> 0:36:24.120 more he says. She say, boys, ship that was going 0:36:24.200 --> 0:36:28.360 back and forth from New York to us, and Sugar 0:36:28.360 --> 0:36:32.120 was getting it, and it was only one way to 0:36:32.239 --> 0:36:36.120 reply to that ship. Okay, let's let's start poking needles 0:36:36.120 --> 0:36:40.440 at motherfucker's start being disrespectful. And then you couple that 0:36:40.600 --> 0:36:43.000 with the Tupac stuff, because I don't heard it's so 0:36:43.040 --> 0:36:45.759 many stories about that. You don't know what's true or 0:36:45.800 --> 0:36:47.520 not true unless you was there, you know what I mean, 0:36:47.560 --> 0:36:50.400 Because I know Biggie and Tuthpock at one time was 0:36:50.480 --> 0:36:55.839 running tough because I could swear DJ Bob kats mother 0:36:56.560 --> 0:36:59.360 god brother. You know DJ Bock is my god brother. 0:37:00.120 --> 0:37:02.160 He did a lot of work with Tupac prior to 0:37:02.239 --> 0:37:04.440 him coming with you know, Deathro like them earlier, was 0:37:04.480 --> 0:37:08.320 before Tupac became the iconic duty was and I remember 0:37:08.360 --> 0:37:11.759 a few times actually seeing I remember seeing Biggie with 0:37:12.040 --> 0:37:14.680 with Tupac. But this is back before either of them 0:37:14.760 --> 0:37:17.840 dues what's who they were? So now the war is 0:37:17.960 --> 0:37:21.800 kicked off. Man, everything is crazy. How did that impact 0:37:21.880 --> 0:37:25.280 you doing business? You know, business still moving on, of course, 0:37:25.560 --> 0:37:28.160 but now everybody old sensitive. So if it looks like 0:37:28.200 --> 0:37:30.239 you're picking the side, have you ever got to cue 0:37:30.280 --> 0:37:35.759 of picking the side? No? Again, you know that's just 0:37:35.840 --> 0:37:39.360 something I really try to navigate very carefully, just you 0:37:39.400 --> 0:37:43.560 know that kind of you know, sensitivity to situations. You know, 0:37:43.880 --> 0:37:47.480 not wanting to ever be in a position of you know, 0:37:47.800 --> 0:37:54.719 inflaming a situation. Um you know, um with you know, 0:37:54.800 --> 0:37:58.600 one of the things that I did in nineties six, 0:37:59.280 --> 0:38:01.520 you know, while It's stuff was going on, I mean 0:38:01.520 --> 0:38:04.680 we couldn't do a Source awards that you know, it 0:38:04.800 --> 0:38:07.160 just wasn't the environment to do that. So it did 0:38:07.239 --> 0:38:10.840 put a stop to that. But um I did a 0:38:10.880 --> 0:38:14.680 cover with Sugar in the summer of nineties six, the 0:38:14.760 --> 0:38:17.600 one you know where he's sitting on a rose Royce 0:38:18.200 --> 0:38:20.560 and you know, get a real in depth interview. But 0:38:20.960 --> 0:38:24.040 on the front cover you'll see it says Sugar Knight 0:38:24.120 --> 0:38:27.160 and then it quotes it ain't no East coast West 0:38:27.200 --> 0:38:30.760 coast thing, which was a quote from him and the article. 0:38:31.280 --> 0:38:33.959 So to me, that was something to try to get 0:38:34.000 --> 0:38:37.560 that message out there to people like, this isn't East 0:38:37.600 --> 0:38:41.000 West thing. This is you know, obviously it's something you know, 0:38:41.440 --> 0:38:45.600 it's a personal thing you know that was going on. Um. 0:38:45.719 --> 0:38:48.239 So you know that's an example of a way that 0:38:48.280 --> 0:38:52.000 I would try to, you know, help a situation if 0:38:52.040 --> 0:38:55.200 I could, you know, like that, um and and just 0:38:55.320 --> 0:38:58.160 not get into just printing a bunch of you know, 0:38:58.320 --> 0:39:01.360 inflammatory ship that's going to end up you know, leading 0:39:01.400 --> 0:39:05.960 to you know, some some real consequences. Yeah, people don't 0:39:06.000 --> 0:39:07.879 do that as big because people are printing damn thing 0:39:07.960 --> 0:39:11.759 not knowing that could get motherfucker's knocked down, right, you 0:39:11.800 --> 0:39:14.319 know what I'm saying. So now we're going through all 0:39:14.360 --> 0:39:17.480 that stuff. Man, then uh, you had a whole thing 0:39:17.520 --> 0:39:19.840 that happens in the Night of Las Vegas, you know, 0:39:19.880 --> 0:39:24.600 in Las Vegas when Tupac got killed, right, Um, And 0:39:24.640 --> 0:39:27.840 I think that's when everything kind of like kind of 0:39:27.920 --> 0:39:30.120 slowed down from there, you know what I'm saying, kind 0:39:30.120 --> 0:39:32.919 of slowed down. Then Biggie got killed, right, and that's 0:39:32.920 --> 0:39:34.839 when everybody was kind of like, man, this ship is real, 0:39:34.920 --> 0:39:37.680 you know what I mean. And that ship, I don't 0:39:37.680 --> 0:39:39.160 think it had nothing to do with no hip hop. 0:39:39.760 --> 0:39:41.759 I think that was all some other ship going on, 0:39:41.840 --> 0:39:45.960 you know, why not? Why not? I just don't think 0:39:45.960 --> 0:39:47.640 it was about the music, man. I think it was 0:39:47.680 --> 0:39:50.080 a lot of other ship involved. Well, you you've got 0:39:50.160 --> 0:39:53.520 two guys just turning and found a way to make 0:39:53.600 --> 0:39:57.640 money with record shells and everything else. And they called 0:39:57.680 --> 0:40:02.000 it a beets. So now they got neighborhoods fighting against 0:40:02.080 --> 0:40:05.640 each other. So they turned it into a gang banging 0:40:06.280 --> 0:40:10.000 on wax type of ship. So now you got the 0:40:10.040 --> 0:40:13.319 bloods and the cribs fighting, and people was loving it 0:40:13.719 --> 0:40:16.800 and eating this ship up and buying all the music 0:40:16.840 --> 0:40:22.399 they can buy from both sides. So what they what 0:40:22.440 --> 0:40:25.600 they wanted to do. It worked because they made a 0:40:25.640 --> 0:40:29.320 gang of money off this ship during this beef. So 0:40:31.880 --> 0:40:35.240 you can't go and tell everybody were rehearsing this ship. 0:40:35.360 --> 0:40:38.040 We ain't really doing it for real, but this is 0:40:38.120 --> 0:40:41.920 just a show to make money. So all the guys 0:40:42.000 --> 0:40:46.799 in Compton, all the guys in New York, all the 0:40:46.840 --> 0:40:50.880 guys in the South Side, and everybody else, they believe 0:40:50.880 --> 0:40:53.040 in this ship is real. But that's what I'm saying. 0:40:53.040 --> 0:40:55.040 And so it turned to some street ships. They want 0:40:54.960 --> 0:40:58.600 to turn it opposed but it got music. Motherfucker's it 0:40:58.680 --> 0:41:02.520 got it got rapped, was involved, and they've been involved, 0:41:02.560 --> 0:41:05.160 and they're the biggest ones prom and I hate you, 0:41:05.280 --> 0:41:08.799 fuck you, I'll suck your white bulls shit. Who's gonna 0:41:08.840 --> 0:41:13.080 react to that that they're talking about? And they're eating 0:41:13.080 --> 0:41:15.680 this ship up? So here they are fighting and going 0:41:16.040 --> 0:41:18.759 at war. But now that's in the streets. Yeah, it 0:41:18.880 --> 0:41:22.600 was some real ship, man, because um me and big Tires, 0:41:22.640 --> 0:41:24.719 Big sych rest in Peace. That was like my brother 0:41:25.760 --> 0:41:29.960 and um you know, he had told me a story about, 0:41:30.000 --> 0:41:32.200 you know, seeing faith in the actual hotel. I won't 0:41:32.200 --> 0:41:35.080 get into that right now, but it was some real 0:41:35.200 --> 0:41:38.960 dust being thrown like Motherfucker's really was doing some maniacs ships, 0:41:38.960 --> 0:41:41.640 you know, trying to win up the next man. So 0:41:41.800 --> 0:41:44.200 you can't tell me that that didn't You didn't hear 0:41:44.200 --> 0:41:46.120 all this ship going on behind the scenes when you 0:41:46.160 --> 0:41:51.040 was up in the magazine. Man, there, you can keep 0:41:51.040 --> 0:41:53.080 it real here, man, I'm gonna get you mikes man 0:41:53.120 --> 0:41:57.440 before you man, I'm going to let it out. I 0:41:57.480 --> 0:42:00.480 think how big as steal as it guy to him, 0:42:04.360 --> 0:42:06.800 but for real, for real, the only dame that matters 0:42:06.880 --> 0:42:09.879 is that he didn't put the bullshit. Yeah, he didn't 0:42:09.880 --> 0:42:11.919 print it. And that's one thing I was gonna commed 0:42:12.040 --> 0:42:13.839 you on, because you could have probably sold a couple 0:42:13.840 --> 0:42:16.560 of million extra magazines by just putting certain little things 0:42:16.600 --> 0:42:19.120 that you don't hurt. You could have made a lot 0:42:19.120 --> 0:42:22.200 of money. And you controversial and you know us here 0:42:22.239 --> 0:42:24.040 doing we do. It's a lot of ship we keep 0:42:24.120 --> 0:42:26.080 up from the reps that could be shipped. Like, man, 0:42:26.120 --> 0:42:27.680 if we put this out, this is gonna blow up. 0:42:27.719 --> 0:42:31.399 But we know the repercussions of talking about certain ship. 0:42:31.440 --> 0:42:33.280 You know, everything isn't cool to put out in public. 0:42:34.200 --> 0:42:36.120 You know everything in cool to put in public. Man, 0:42:36.200 --> 0:42:38.320 So this is going on, man, and we go touching 0:42:38.400 --> 0:42:42.960 another subject. Man. You see, as you knew ben Zino, 0:42:43.400 --> 0:42:45.560 your friends coming up from when you was in Harvard. 0:42:46.680 --> 0:42:48.719 Then you got people that come out and say that 0:42:48.920 --> 0:42:51.200 ben Zino actually extorted the company from you. And it 0:42:51.239 --> 0:42:52.960 never seemed like that to me. I always thought that 0:42:53.040 --> 0:42:54.839 was kind of some bullshit. I said with him, dude, 0:42:54.880 --> 0:42:58.200 seem a little too tight for it to be like, 0:42:58.280 --> 0:42:59.960 he don't look like he extorted the man, look like 0:43:00.000 --> 0:43:03.240 they're just doing business together. What did that come about? 0:43:03.239 --> 0:43:07.239 That that ever caused an attention between you and him. No, no, 0:43:07.520 --> 0:43:11.600 I mean that was never the situation. And so no, 0:43:11.719 --> 0:43:16.080 I never caused any attention. Yeah, because being is a 0:43:16.120 --> 0:43:18.360 good being. Is a dude that we know. You know, 0:43:18.440 --> 0:43:21.640 he's you know, he's always been corgied with us and everything. 0:43:21.800 --> 0:43:25.080 Uh and I think sometimes because he has that three 0:43:25.120 --> 0:43:27.759 D eggs to him, people try to put one thing 0:43:27.800 --> 0:43:31.520 on to that every like you never really spoke on that. Yeah, 0:43:31.560 --> 0:43:36.040 I mean, you know, he definitely, Um, you know, people 0:43:36.360 --> 0:43:39.080 you know try to say a lot of different things 0:43:39.120 --> 0:43:43.080 those room as you're talking about you know, other things 0:43:43.280 --> 0:43:44.839 you know about him. I mean me and him had 0:43:44.880 --> 0:43:49.480 a had a friendship and turned into a business partnership 0:43:50.080 --> 0:43:54.640 and you know it lasted for a long time. Um, 0:43:54.840 --> 0:44:00.359 and uh you know we're not partners now. Uh. Beat 0:44:00.400 --> 0:44:02.400 that we haven't really touched on yet. But that's the 0:44:02.440 --> 0:44:06.120 new platform. Yeah, well we go we go land on that. Yeah, 0:44:06.200 --> 0:44:10.000 wean't get into that. Um you know that's uh, that's 0:44:10.040 --> 0:44:12.440 something I'm doing. I have a new a new partner, 0:44:12.480 --> 0:44:15.840 guy named Kendrick Ashton, who was my business partner, is 0:44:16.200 --> 0:44:21.719 a really really great partner. And yeah, man, that's you know, 0:44:22.360 --> 0:44:24.640 it haven't always seemed like it was a Corgi relationship. 0:44:24.680 --> 0:44:27.720 Because business relationships in and stuff like that that happens. 0:44:27.800 --> 0:44:29.839 That's part of life, you know what I mean, that's 0:44:29.840 --> 0:44:34.160 a part of just doing business sometimes, So why do 0:44:34.280 --> 0:44:39.520 they always fall apart? Though? Why would? And I'm just 0:44:39.640 --> 0:44:42.120 I just want to understand it. You can't go in 0:44:42.200 --> 0:44:45.520 business and have so many business partners and have so 0:44:45.600 --> 0:44:50.279 many partners, but the relationships don't last. Why. I think 0:44:50.320 --> 0:44:52.360 A lot of it is communication, and a lot of 0:44:52.360 --> 0:44:54.960 it is the outside noises. I'm gonna tell you me, 0:44:55.160 --> 0:44:58.719 you and eight could be eight one, but it ain't us. 0:44:58.760 --> 0:45:01.239 If the people getting his it's the people getting in 0:45:01.280 --> 0:45:04.360 my ear. The people always on the outside that's getting 0:45:04.400 --> 0:45:07.319 in your ear. It's always somebody that's outside. They want 0:45:07.320 --> 0:45:09.440 to try to infiltrate their way in the room. And 0:45:09.480 --> 0:45:11.359 the way they do that sometimes it is by going 0:45:11.400 --> 0:45:15.560 to cause distinction amongst everybody else. You understand what I'm saying. 0:45:15.680 --> 0:45:17.520 I've seen it all day. So I think as long 0:45:17.560 --> 0:45:20.440 as you keep your circle tight, man, I think that's 0:45:20.440 --> 0:45:23.680 how you prevent because outside influence and make you think 0:45:23.719 --> 0:45:27.920 you ain't getting what you deserve. Straight up, outside influence 0:45:27.920 --> 0:45:30.480 and come along and be like well ship, I know, 0:45:30.560 --> 0:45:33.000 a motherfucker getting more than what you getting, or a 0:45:33.040 --> 0:45:37.520 motherfucker getting more popularity do this or doing that. It's 0:45:37.560 --> 0:45:42.719 always the outside influence who manages to always infiltrate and 0:45:42.800 --> 0:45:46.120 make you start thinking that you're you know, you're not 0:45:46.200 --> 0:45:49.120 getting your just do. It's just it just happens and ship, 0:45:49.680 --> 0:45:52.520 you know, and then sometimes that leads to motherfucking frustration 0:45:52.640 --> 0:45:59.239 and irritation between motherfucker's because now you're always thinking like, huh, yeah, 0:45:59.239 --> 0:46:02.200 I know, motherfucking gold chain on that. Motherfucker got a 0:46:02.239 --> 0:46:05.120 gold chain on You got a nice diamond watch on them, 0:46:05.160 --> 0:46:07.520 but I ain't got no diamond watch on them. It's 0:46:07.600 --> 0:46:10.640 just always it's always a motherfucker. I don't give a 0:46:10.640 --> 0:46:14.120 funk who it is. It's always motherfucker who always watching 0:46:14.200 --> 0:46:17.200 what the next motherfucker got. It's usually a motherfucker that 0:46:17.280 --> 0:46:19.439 don't have ship. If you ever noticed, and ain't never 0:46:19.840 --> 0:46:22.919 no dude they're doing better, y'all. It's always a guy 0:46:22.960 --> 0:46:26.840 that's doing work. The question because you didn't have you 0:46:26.920 --> 0:46:32.279 have four partners doing your the beginning to now, and 0:46:33.040 --> 0:46:35.600 every time you lose a partner, do you lose the 0:46:35.680 --> 0:46:38.680 friendship and all that with it. I mean, I mean 0:46:38.680 --> 0:46:43.719 it's just a rough business. I know that. But if 0:46:43.760 --> 0:46:48.000 everybody be one hunted, the business state one hunting. That's 0:46:48.000 --> 0:46:51.120 why communication is important. Shoot me, I ain't gonna cheat 0:46:51.160 --> 0:46:53.080 you because I'm gonna tell you what happened. And I 0:46:53.120 --> 0:46:55.440 probably I don't even know much about this, but I 0:46:56.080 --> 0:46:58.239 beg you. I'm willing to bet that those partners that 0:46:58.320 --> 0:47:00.399 left you early on probably want to start their own 0:47:00.480 --> 0:47:02.880 try to start their own stuff up. They were the 0:47:02.920 --> 0:47:07.440 ones who started XXL magazine. It was a couple of 0:47:07.480 --> 0:47:09.400 years later, but that's what I'm saying. That's how it 0:47:09.440 --> 0:47:12.359 always els. You know, well, I'm gonna go start think 0:47:12.440 --> 0:47:18.560 even worse, something like you know, so, um they online. 0:47:18.600 --> 0:47:20.880 I don't think it's too There ain't too many magazines, 0:47:20.960 --> 0:47:24.120 it exists. Not everything is online now you know they're 0:47:24.160 --> 0:47:27.120 not imprinting out. You know that the thing is and 0:47:27.160 --> 0:47:30.120 that's what happens. You know, you get guys, but see 0:47:30.160 --> 0:47:32.480 you move kind of high moved because I don't respond 0:47:32.520 --> 0:47:35.160 to stuff like that. Somebody gonna do something, God bless them. 0:47:35.640 --> 0:47:37.680 I'm just gonna keep on doing me and I'm ignore it. 0:47:37.680 --> 0:47:40.440 Outside lines noise, and that's what you kind of that's 0:47:40.480 --> 0:47:43.480 what you did, you know, because what you did for 0:47:44.200 --> 0:47:46.960 hip hop, no matter what nobody try to discredit you with, 0:47:47.480 --> 0:47:49.799 you brought it up a left. Let's like, you can 0:47:49.840 --> 0:47:52.879 honestly say that without the Source Magazine, hip hop may 0:47:53.000 --> 0:47:54.800 not beat with the deals today because you brought a 0:47:54.880 --> 0:47:57.600 light to it. Was no internet back then, people couldn't 0:47:57.640 --> 0:48:00.200 go online. But you put it to another level because 0:48:00.200 --> 0:48:01.640 you put it in front of people. Because of you, 0:48:02.360 --> 0:48:06.000 people found out about like m c A. And that's 0:48:06.000 --> 0:48:08.400 why I said in the beginning, it was even a 0:48:08.520 --> 0:48:13.239 platform for us as artists to be in tuned on 0:48:13.880 --> 0:48:17.080 other motherfucking artists. And with that, all ships so and 0:48:17.200 --> 0:48:19.719 so got a record out. Let me check that ship out. 0:48:19.840 --> 0:48:22.360 Oh they gave this motherfucker three and a half mics. 0:48:22.840 --> 0:48:25.120 Let me check this record out. You can see the 0:48:25.200 --> 0:48:29.360 latest ship motherfucker's interviewing and find out about the motherfucker 0:48:29.440 --> 0:48:32.000 and all that type of ship. So for to be 0:48:32.160 --> 0:48:37.200 an artist, we waited on the Source Magazine every month 0:48:37.520 --> 0:48:41.160 for the new issue. So the Source Magazine pretty much 0:48:41.200 --> 0:48:44.480 told you you need to step your game up. You 0:48:44.520 --> 0:48:47.040 could go through the Source Magazine when you see a 0:48:47.120 --> 0:48:49.560 motherfucker on that cover you knew that was the hottest 0:48:49.600 --> 0:48:52.359 motherfuck at the moment. Then you could read the other 0:48:52.560 --> 0:48:56.600 articles on where motherfucker's came from, how they got the deals, 0:48:56.719 --> 0:48:59.640 where motherfucker's grew up, how they was this and that. 0:49:00.080 --> 0:49:03.040 You know what I'm saying. You can see motherfucking ads 0:49:03.080 --> 0:49:06.080 about new ship that was coming out. All that type 0:49:06.080 --> 0:49:09.000 of ship was in there. But don't forget. You know, 0:49:09.320 --> 0:49:12.160 it was the magazine and hip hop music culture and politics, 0:49:12.200 --> 0:49:14.960 so you know, we had the social and the political 0:49:15.280 --> 0:49:18.960 ship running every magazine. We had the fashion you know, 0:49:19.040 --> 0:49:22.319 we yeah, all big influence in the fashion, and I 0:49:22.360 --> 0:49:25.600 did a couple of motherfucking fashion spreads in there for 0:49:25.719 --> 0:49:28.920 Pile Pile and all the type of sports we had. 0:49:29.239 --> 0:49:32.759 I started the sports ship y'all. Y'all had the unsigned 0:49:32.760 --> 0:49:35.719 height where you could you know a lot of motherfucker's 0:49:35.800 --> 0:49:40.920 that became artists and ship you knew about them from 0:49:40.960 --> 0:49:43.839 me because you knew they were unsigned artists. You could 0:49:44.080 --> 0:49:54.520 read coming ex eminem Hona Noriega, David Banner, El Santana 0:49:55.040 --> 0:49:58.960 to Electronica, hit Ball. I'm forgetting a few of them, 0:49:58.960 --> 0:50:01.800 but they all you know, sad skills. They always in 0:50:02.000 --> 0:50:04.960 unsigned height before they had their record deals, and we 0:50:05.000 --> 0:50:07.040 got a lot of those guys their deals. And you 0:50:07.040 --> 0:50:09.759 know what's dope about that, bro, it's a real you know, 0:50:09.800 --> 0:50:12.160 of course y'all was in the East coast, so but 0:50:12.280 --> 0:50:15.280 it's a nice representation of people from all around the country. 0:50:15.320 --> 0:50:17.800 You got the Midwest in there, you got the dirty dirty, 0:50:17.880 --> 0:50:19.879 and there you got you know, you got all these 0:50:19.880 --> 0:50:22.200 different people. You got a cat from Mississippi, you know, 0:50:22.320 --> 0:50:25.200 David Banner, you know. So that's what it was, dope, 0:50:25.200 --> 0:50:27.000 And I think that's why people fun with y'all. I 0:50:27.040 --> 0:50:28.719 think that's why people still fun with you to day. 0:50:28.800 --> 0:50:31.879 By the way, Glass Malone topny say telling that, I said, 0:50:31.920 --> 0:50:34.680 what's up? That's my nigger right there. Yeah, Jim alone 0:50:34.680 --> 0:50:37.439 toping to tell you what was happening. Man. So now 0:50:37.520 --> 0:50:39.719 you know, we're moving on with the sorce. So I'm 0:50:39.719 --> 0:50:41.680 trying to land in where we're at today, right, So 0:50:41.680 --> 0:50:43.799 we're moving on with the source. Y'all go through all that. 0:50:43.840 --> 0:50:46.560 You don't have business partnerships and then you have a 0:50:46.640 --> 0:50:49.360 cool kind of act, your own thing that you've built 0:50:49.440 --> 0:50:51.920 from the ground up. You have some motherfucker's from the 0:50:51.960 --> 0:50:55.080 inside to try to take what you created from you 0:50:55.080 --> 0:50:57.840 you're talking about the walk out of the editorial staff 0:50:57.840 --> 0:51:02.480 in the nineties. Yeah, I mean basically, Um, you know 0:51:02.680 --> 0:51:05.400 that kind of goes back. I remember how we was 0:51:05.440 --> 0:51:07.440 saying that there was these beasts going on with the 0:51:07.440 --> 0:51:10.000 different artists, the iced teas and the Cypress Hills and 0:51:10.040 --> 0:51:13.160 ship like that. You know, I didn't support that because 0:51:13.160 --> 0:51:15.600 a lot of it was based on the editors starting 0:51:15.600 --> 0:51:18.680 to kind of like you know, feel themselves and you know, 0:51:18.719 --> 0:51:20.920 people starting to get you know, thinking they were like 0:51:21.280 --> 0:51:24.000 the you know, the celebrities and going back and forth 0:51:24.080 --> 0:51:27.160 with different artists on things, and like I wasn't with that, 0:51:27.239 --> 0:51:30.319 so I would keep you know, going and telling these 0:51:30.360 --> 0:51:32.480 guys like, you know, we can't do you know, we 0:51:32.520 --> 0:51:34.239 shouldn't be doing this type of ship and that. You know, 0:51:34.280 --> 0:51:36.759 it was getting worse and worse, and different situations kept 0:51:36.800 --> 0:51:39.960 popping up, and you know, these guys just weren't listening. 0:51:40.000 --> 0:51:42.520 And one of them was my business partner that owned 0:51:42.520 --> 0:51:44.800 a piece in the company that made it more difficult, 0:51:45.200 --> 0:51:48.319 you know, that type of thing. Um, So we were 0:51:48.320 --> 0:51:50.719 already were kind of at odds where they were trying 0:51:50.719 --> 0:51:54.080 to like sort of do the company the way they 0:51:54.080 --> 0:51:58.880 wanted to do it, you know, and uh so, um 0:51:58.920 --> 0:52:02.239 at the around this time time is when um Penzino's 0:52:02.280 --> 0:52:05.120 group gets signed to our CIA Records, that got an 0:52:05.160 --> 0:52:09.440 album deal, and you know, we want to give them 0:52:09.440 --> 0:52:12.560 a little article in the magazine. So I go down 0:52:12.840 --> 0:52:16.960 to the editorial people and say, hey, you know they 0:52:17.040 --> 0:52:20.160 got album deals coming out later this whatever, a couple 0:52:20.200 --> 0:52:22.040 of months, whatever it is, you know, can we get 0:52:22.040 --> 0:52:24.239 a little something? Oh? Man, fuck them, you know, we 0:52:24.280 --> 0:52:27.000 don't sunk with them. It's just whack. And you know this, 0:52:27.160 --> 0:52:30.160 And there was like some personal ship where you know, 0:52:30.200 --> 0:52:32.120 they were mad at me. They would you know, mad 0:52:32.160 --> 0:52:35.759 because they felt like they was just before they even 0:52:35.760 --> 0:52:38.920 heard it right, right. And I kept trying a few times, 0:52:38.920 --> 0:52:40.560 and finally it got to the point where I'm like, 0:52:41.360 --> 0:52:44.520 this is my magazine. I'm just gonna put an article in. 0:52:45.080 --> 0:52:47.799 And that's how that started. I put an article in. 0:52:48.200 --> 0:52:50.880 I got an article in the magazine that the editors 0:52:50.880 --> 0:52:53.520 didn't know about when it came back from the printer, 0:52:53.600 --> 0:52:55.600 and I went and showed it to him. Like a 0:52:55.680 --> 0:52:58.760 couple of guys just went crazy and started this whole 0:52:59.200 --> 0:53:03.000 cool I mean, like sent out this letter, five page 0:53:03.120 --> 0:53:06.000 letter to everybody in the industry saying all kind of 0:53:06.000 --> 0:53:09.400 crazy ship. Oh, Dave May's must resign. You know. He 0:53:10.120 --> 0:53:13.080 an article about a group that he manages to try 0:53:13.120 --> 0:53:16.160 to fire every last one of the other all this 0:53:16.320 --> 0:53:18.880 kind of stuff. They come to the office, they smoke 0:53:18.960 --> 0:53:21.560 weed in the office, and this, that and the other, 0:53:21.680 --> 0:53:24.600 and these guys are are a terrible blop up up 0:53:25.040 --> 0:53:27.240 all kinds of ship. It started all kinds of stuff 0:53:27.239 --> 0:53:30.600 and then uh got people to sign a petition, you know, 0:53:30.640 --> 0:53:32.560 to try to get me to step down. But yeah, 0:53:32.600 --> 0:53:36.279 eventually I basically just replaced everybody in the source, you know, 0:53:36.280 --> 0:53:38.440 on it got bigger than it ever was. And that's 0:53:38.480 --> 0:53:40.480 what you have to do sometimes, you know, because they 0:53:40.520 --> 0:53:43.440 already had they had personal vendetta's in your mind, and 0:53:43.520 --> 0:53:47.800 people like that are destructive. They're very destructive. If you 0:53:47.840 --> 0:53:49.919 don't watch him, if you let it slide, they fuck 0:53:49.960 --> 0:53:52.400 your company up. So let's keep on going. We go go, 0:53:52.440 --> 0:53:54.319 and I'm promise you we're gonna lead this source area 0:53:54.360 --> 0:54:03.080 to go through this new stuff. So y'all have beef, 0:54:03.280 --> 0:54:08.600 which it's a beef that starts. A few bars get 0:54:08.600 --> 0:54:12.640 exchanged between Eminem and ben Zino. Benzino put out a 0:54:12.640 --> 0:54:15.960 lot of a record right this and Eminem and so 0:54:16.120 --> 0:54:19.399 Eminem is an incredible artist. But I think a lot 0:54:19.440 --> 0:54:23.040 of points that ben Zino had were valid points at 0:54:23.080 --> 0:54:24.759 the time. They were, you know, he gets away with 0:54:24.840 --> 0:54:27.480 certain ship that black artists can't get away with doing, 0:54:27.520 --> 0:54:29.759 you know what I mean. So y'all get this thing 0:54:29.880 --> 0:54:33.160 and interscope and they decide to Okay, we're not gonna 0:54:33.200 --> 0:54:36.560 run the more ads in the magazine. Right. What was 0:54:36.600 --> 0:54:39.160 the feeling that, man, Because it seemed like that was 0:54:39.239 --> 0:54:44.840 just like that was some some major ship right there. Um. 0:54:44.880 --> 0:54:47.200 I mean the ads were just the whole situation, just 0:54:47.280 --> 0:54:50.279 the whole situation, because I've never seen somebody to take 0:54:50.360 --> 0:54:54.000 them getting criticized so personal. It was like other people 0:54:54.040 --> 0:54:56.960 get other people. When you're an artist and you put 0:54:57.040 --> 0:54:58.719 your art on display, you go out there and put 0:54:58.760 --> 0:55:01.680 yourself out there, You're not just opening yourself up from 0:55:01.680 --> 0:55:03.840 the praise that you go garding from there, You're opening 0:55:03.840 --> 0:55:07.560 yourself up any criticism. We're doing this podcast, it might 0:55:07.640 --> 0:55:11.239 have a thousand lights on that motherfucker. It's always gonna 0:55:11.280 --> 0:55:13.480 be the one or two motherfucker's or that was some bullshit. 0:55:13.760 --> 0:55:16.239 I think it's one thing for the criticism but I 0:55:16.320 --> 0:55:19.000 think it's one thing when you have a personal issue 0:55:19.840 --> 0:55:26.279 with the way you feel about some situations, because you 0:55:26.520 --> 0:55:31.919 you're saying that you know, you know Eminem was able 0:55:31.960 --> 0:55:36.040 to get away with certain ship that you know regular 0:55:36.320 --> 0:55:41.360 artists couldn't pull. But ship. Look at who the funk 0:55:41.400 --> 0:55:46.080 he is. He was a big ass, motherfucking diamond selling 0:55:46.160 --> 0:55:50.480 fucking artists. You get me out the gate with that first. 0:55:50.960 --> 0:55:54.799 A lot of motherfucking artists on that status can get 0:55:54.840 --> 0:55:58.160 away with a lot of ship. You get me, and 0:55:58.320 --> 0:56:01.799 I just feel it. I mean it, Look at this ship, 0:56:02.000 --> 0:56:05.480 Kanye do as a fucking black artist, do you get 0:56:05.520 --> 0:56:09.160 me get away with a gang of ship? Motherfucker's on 0:56:09.160 --> 0:56:11.680 a normal page would not be funning, That's true. But 0:56:11.680 --> 0:56:13.960 but my thing here, But my thing is this though, Bro, 0:56:14.360 --> 0:56:16.839 how many artists did you see go try to shut 0:56:16.880 --> 0:56:19.759 down the whole magazine because somebody said something didn't like. 0:56:20.160 --> 0:56:23.000 You're always gonna have some criticism, And that was my thing. 0:56:23.040 --> 0:56:25.840 What about the president? Yea, because I don't try to 0:56:25.840 --> 0:56:29.560 shut your ship down, because shut the fucking ship down. 0:56:29.760 --> 0:56:32.640 Shut it down right now? You can't, of course, and 0:56:34.160 --> 0:56:36.120 we're supposed to be able to have freedom of speech. 0:56:36.400 --> 0:56:38.920 But really, can you have freedom of speech when motherfucker's 0:56:38.920 --> 0:56:40.799 are in power here? Because this seems like that was 0:56:40.840 --> 0:56:43.640 just real personal with me because he wasn't the first 0:56:43.760 --> 0:56:46.960 artist that y'all had comments about, you know what I mean, 0:56:47.000 --> 0:56:49.759 The Mighty said some derogatory about and it didn't get 0:56:49.760 --> 0:56:51.600 to to that level, but when it was in, it 0:56:51.680 --> 0:56:53.440 seemed like it was just a real like a lot 0:56:53.440 --> 0:56:56.520 of personal ship behind that dog. Well, first of all, 0:56:56.760 --> 0:57:00.799 like you know, we did a lot to help Eminem 0:57:00.960 --> 0:57:03.680 in his career, you know, and helped blow him up. 0:57:04.320 --> 0:57:07.200 He was an unsigned hype before he got his record deal. 0:57:07.360 --> 0:57:10.960 You know, we featured him an unsigned hype. Um, he's 0:57:11.040 --> 0:57:15.759 the first white person artist anything ever to be on 0:57:15.800 --> 0:57:18.560 the cover of The Source. You know, after ten plus 0:57:18.680 --> 0:57:20.919 years when he got a cover, he was the first 0:57:21.040 --> 0:57:24.640 white person ever on the cover. Um, he won Lyricist 0:57:24.760 --> 0:57:29.520 of the Year at the Source Awards. I believe in Oh, 0:57:29.560 --> 0:57:32.160 he's a rapping motherfucker. Dog. You can't dispute that he's 0:57:32.160 --> 0:57:36.520 a rapping motherfucker. So, you know, we really supported him 0:57:36.760 --> 0:57:40.680 for the first several years of his career. Um. The 0:57:40.760 --> 0:57:45.200 situation really you know, started around the time of the 0:57:45.600 --> 0:57:49.080 eight Mile movie. And you know that was when kind 0:57:49.080 --> 0:57:52.400 of like the media was going into a whole another 0:57:52.520 --> 0:57:55.600 level about eminem like, you know, he's the king of 0:57:55.680 --> 0:57:59.160 hip hop, he's the greatest artist of all times. This movie, this, that, 0:57:59.200 --> 0:58:01.800 and the other, that type of thing. I think that 0:58:02.600 --> 0:58:06.120 was the sentiment that kind of you know, Benzino was 0:58:06.200 --> 0:58:08.440 talking to me about and kind of got under his 0:58:08.520 --> 0:58:10.520 skin a little bit of feeling like, you know, this 0:58:10.600 --> 0:58:12.760 is just too much and this is kind of like 0:58:13.920 --> 0:58:17.520 reminded me of what happened with rock and roll and 0:58:17.720 --> 0:58:20.240 Elvis and things like that, and we gotta be you know. 0:58:20.320 --> 0:58:24.600 So anyway, he vented by making a little disrecord on 0:58:24.680 --> 0:58:26.680 a mixtape, and then, like you said, it just all 0:58:26.680 --> 0:58:29.439 of a sudden escalated like crazy. All kinds of ship 0:58:29.560 --> 0:58:33.080 was going on, you know behind that, and you know, 0:58:33.320 --> 0:58:36.080 one thing led to another. I mean it definitely got personal, 0:58:36.480 --> 0:58:40.120 which you know was not a good thing. But and 0:58:40.160 --> 0:58:42.160 that's what I'm talking about right there. I don't think 0:58:42.200 --> 0:58:44.720 it was nothing wrong with him being upset or whatever 0:58:44.800 --> 0:58:49.040 like that, but I'm like, okay, now, you and even 0:58:49.440 --> 0:58:52.720 you see in other situations, if someone says something against 0:58:52.720 --> 0:58:55.760 that dude, he takes it really personal and I'm like 0:58:55.800 --> 0:58:59.280 you rich motherfucker just kicked back with that dude talking 0:58:59.280 --> 0:59:02.080 about do your thing because he's the one thing you 0:59:02.160 --> 0:59:04.200 can't not dispute with him a win and go get 0:59:04.200 --> 0:59:06.760 things about eminem as. He's a rapping motherfucker. He could 0:59:06.800 --> 0:59:09.040 rhyme his ass if he can rhyme, But it's a 0:59:09.040 --> 0:59:11.840 whole bunch of other rhyming motherfucker's still You've got Xino Excel, 0:59:11.920 --> 0:59:14.360 you got rass cash dudes that rapped just as good 0:59:14.400 --> 0:59:17.160 as him, but never got the thing because he had 0:59:17.200 --> 0:59:18.960 a push. He was the you know a lot of 0:59:19.000 --> 0:59:21.280 people bought eminem albums that didn't necessarily funk with rap. 0:59:21.440 --> 0:59:24.280 A lot of them sales wasn't necessarily from the hip 0:59:24.280 --> 0:59:27.960 hop community. You get what I'm saying. So we get that. 0:59:28.280 --> 0:59:31.240 My main question, what that is you get in the scope? 0:59:31.480 --> 0:59:35.000 That's because he started paysing to that side. When Emine 0:59:35.040 --> 0:59:36.919 Them first came out to me, he was a rack. 0:59:37.040 --> 0:59:40.160 He was rapping. You know, I'm slim shady and that 0:59:40.200 --> 0:59:43.120 type of ship. When you start doing records about niggas 0:59:43.160 --> 0:59:46.320 killing themselves over you and ship like that, you're crossing 0:59:46.400 --> 0:59:50.760 over to a different side. Okay, So of course those 0:59:50.880 --> 0:59:55.160 other motherfucker. You don't think motherfucker's outside of hip hop 0:59:55.240 --> 0:59:58.720 start gravitating to a motherfucker was ready to commit suicide 0:59:58.760 --> 1:00:03.160 over nigger something. That's a whole bunch of you get me. 1:00:03.640 --> 1:00:06.680 That's some other side. But another part of that is, 1:00:07.120 --> 1:00:09.840 like you know, because they try to say that like 1:00:09.880 --> 1:00:13.760 the eminem made hip hop bigger by bringing in a 1:00:13.800 --> 1:00:18.400 new audience. And you know, my thing is, you know, 1:00:18.560 --> 1:00:23.920 any rapper before them, all the black artists that went platinum, 1:00:24.000 --> 1:00:27.680 multi platinum, you know, the majority of their audience was 1:00:27.800 --> 1:00:31.760 white consumers just run d MC all the way up. 1:00:32.280 --> 1:00:34.880 So that wasn't like a new thing, you know, for 1:00:34.920 --> 1:00:36.720 like all of a sudden, all these white people to 1:00:36.760 --> 1:00:39.600 be buying hip hop, you know what I mean. So, 1:00:40.160 --> 1:00:43.120 but like you said, in my opinion, you ain't listening 1:00:43.200 --> 1:00:48.360 to black hip hop artists talk about how motherfucker's stalking 1:00:48.400 --> 1:00:50.960 them and ready to kill him and kidnap them over 1:00:51.040 --> 1:00:54.160 ship and ready to drive cars off of bridges in 1:00:54.240 --> 1:00:57.760 the rain because you don't recognize them as being a 1:00:57.800 --> 1:01:01.720 fucking fan. You don't getcause to do that type of ship. 1:01:01.920 --> 1:01:04.600 When you connect with that type of motherfucker. It's some 1:01:04.680 --> 1:01:08.400 motherfucker's sitting up really like that. That's when you start 1:01:08.480 --> 1:01:11.640 reaching a different side. So I get what you're saying. 1:01:11.640 --> 1:01:16.280 It's cool to have your opinion about, but god damn, 1:01:16.480 --> 1:01:19.480 you get me. Like you you're feeling like, Okay, this 1:01:19.600 --> 1:01:23.520 motherfucker taking our art form. He's taken on. But like 1:01:23.560 --> 1:01:26.520 you said, that motherfucker rap like a motherfucker. You know, 1:01:26.720 --> 1:01:30.120 there was no disputing that at first. There was no 1:01:30.280 --> 1:01:33.120 problem at first, you get me, And a lot of 1:01:33.160 --> 1:01:38.560 motherfucker's gravitated to him because Dr dre stepped in. Oh yeah, 1:01:38.600 --> 1:01:44.800 I member. Before Dre stepped in, he had ship that 1:01:44.920 --> 1:01:47.920 was mediocre. When Drake came in and gave him the 1:01:47.960 --> 1:01:53.120 two songs, it took him there straight up. So I 1:01:53.200 --> 1:01:56.320 get it. You can have that opinion, but like you said, 1:01:56.360 --> 1:01:59.320 it's personal because I don't think a lot of people 1:01:59.360 --> 1:02:03.520 were looking at it to where that's what media is 1:02:03.560 --> 1:02:06.440 gonna do. Though, media is gonna go, he's the great 1:02:06.480 --> 1:02:09.320 white hope, He's here to save hip hop. They don't 1:02:09.320 --> 1:02:13.000 like hip hop anyway, so why not picks some motherfuck 1:02:13.120 --> 1:02:15.720 off and go the white boy is here to save 1:02:15.880 --> 1:02:18.560 hip hop? Of course, And you know the thing, you know, 1:02:18.800 --> 1:02:20.760 I was working for a publishing company is A and 1:02:20.880 --> 1:02:22.920 R one time, and I was working to coming. I 1:02:22.960 --> 1:02:25.360 was working for was based in London, So I'm shooting 1:02:25.400 --> 1:02:27.439 up there listening to the nineteen year old son tell 1:02:27.440 --> 1:02:29.200 me about hip hop, and he tell we had dinner 1:02:29.200 --> 1:02:33.280 one day he said, well, Eminem saved hip hop, and 1:02:33.320 --> 1:02:35.400 I'm like, what the fund are you talking about? Like, 1:02:35.520 --> 1:02:38.400 you know these says hip hop? So fuck Chuck D 1:02:38.640 --> 1:02:40.680 and Fun, Public Enemy and care as one and all 1:02:40.680 --> 1:02:43.200 these other people. Is Eminem. He you you should say 1:02:43.240 --> 1:02:46.160 he brought it to your attention. That was the first one. 1:02:46.680 --> 1:02:52.720 Your motherfucker's gonna how to speak still to speak, You 1:02:52.760 --> 1:02:54.800 have to ask it who the greatest of all time? 1:02:54.880 --> 1:02:57.560 And they're gonna say some ship like that, especially when 1:02:57.560 --> 1:03:00.840 they when they don't come from your official era. That's 1:03:00.840 --> 1:03:03.880 what I'm saying. So you get all this advertising money, 1:03:03.880 --> 1:03:07.040 and other people started following suit. Other record companies started 1:03:07.120 --> 1:03:08.840 kind of following suit because they didn't want to look 1:03:08.880 --> 1:03:10.640 like they was going against because then the scope at 1:03:10.680 --> 1:03:13.520 that time was the ship. There was the machine. They 1:03:13.560 --> 1:03:16.960 had everything over there. I mean Universal Music Group, you know, 1:03:17.040 --> 1:03:21.040 on Interscope, on Jam, on Universal Records. They had maybe 1:03:21.440 --> 1:03:25.240 seventy eight of the market. So but you know another 1:03:25.280 --> 1:03:29.080 thing about that is, you know, at this time, you know, 1:03:29.320 --> 1:03:34.720 the sources getting advertising dollars from so many types of companies, cars, 1:03:35.040 --> 1:03:38.920 soft drink, sneakers, fast food, so it didn't matter. Advertising 1:03:39.000 --> 1:03:42.360 was a small amount, so you weren't tripping. So that's 1:03:42.360 --> 1:03:44.560 why he was able to react. What he did was 1:03:44.600 --> 1:03:47.640 like fun, damn right, it didn't that. That didn't mean nothing, 1:03:48.200 --> 1:03:52.120 you know. And so you know, um, I managed Glasses 1:03:52.200 --> 1:03:54.800 Malone and he's on club out for the other night. 1:03:54.800 --> 1:03:57.040 He's in the room and we didn't go going through 1:03:57.080 --> 1:04:00.800 the detail. I guess Royce was in feelings because you 1:04:00.880 --> 1:04:04.760 was in there y'all having the cordial conversation, and I 1:04:04.800 --> 1:04:06.880 guess he kicked you out to kick you off the 1:04:06.920 --> 1:04:11.200 stage whatever. Right, because of that, man, all that stuff 1:04:11.240 --> 1:04:13.040 is still going on to this day. Is still that 1:04:13.160 --> 1:04:19.280 much animosity and resentment. I mean, not on my end, 1:04:19.600 --> 1:04:23.480 you know, I don't have any animosity or about It's 1:04:23.520 --> 1:04:26.560 not obviously not you, you know the other twenty other people. Yeah, 1:04:26.760 --> 1:04:29.160 I mean, you know that was just I don't know, 1:04:29.280 --> 1:04:31.720 he just I said something that he took in the 1:04:31.840 --> 1:04:35.720 fence and he started, you know, talking a bunch of 1:04:36.000 --> 1:04:38.240 stuff and then he basically just hung the phone up 1:04:38.240 --> 1:04:43.080 on me, you know, on clubhouse, cutting me off talking 1:04:43.360 --> 1:04:46.960 after he cutting me off. Yeah, that's a whole of 1:04:46.960 --> 1:04:48.960 the conversation. You know, I don't care about it. We 1:04:49.080 --> 1:04:51.640 get off of you something I really wanted to do. 1:04:51.760 --> 1:04:53.520 I just I don't know how I got into that 1:04:53.640 --> 1:04:56.720 room that night. But man, you're launched the podcast networking. 1:04:56.840 --> 1:04:59.600 No sex thing is bad advertising. That ship was everywhere. 1:05:00.000 --> 1:05:01.760 I'm gonna tell you this, man, we could do an 1:05:01.760 --> 1:05:04.640 episode here talking about a cure for AIDS, talking about 1:05:04.680 --> 1:05:08.120 a guaranteed cure for cancer and talk about piece and 1:05:08.160 --> 1:05:10.920 all that ship. That ship won't get no attention. But 1:05:10.960 --> 1:05:13.120 if we got somebody here talking about who got they here? 1:05:13.240 --> 1:05:16.200 Bust that whose wife got plugged? Man, it's gonna be 1:05:16.280 --> 1:05:19.440 all over the place. So sometimes you know, it's like, hey, 1:05:19.840 --> 1:05:24.000 it's what it is, man, So let's think about this. Man, 1:05:24.680 --> 1:05:27.320 You've already accomplished something that was like you know, that's 1:05:27.320 --> 1:05:29.760 gonna go down to history. The Source magazine will be 1:05:29.840 --> 1:05:31.840 remembered two hundred years from now. It's gonna be spoken 1:05:31.920 --> 1:05:34.120 when they look they gonna do classes up in Harvard 1:05:34.240 --> 1:05:36.800 Yale and all that or wherever they do from school 1:05:36.840 --> 1:05:38.360 and how they they're doing school in the future. They 1:05:38.400 --> 1:05:40.880 go talk about it. Right now, you got your new 1:05:41.000 --> 1:05:42.800 venture man that you launch it. Man, you jumped in 1:05:42.920 --> 1:05:46.200 the podcast game Man. You have a podcast network. Yeah. Yeah, 1:05:46.600 --> 1:05:51.760 it's called break Beat, um and uh it's uh hip 1:05:51.760 --> 1:05:56.439 hop podcast network. Right now, we have eight different podcasts 1:05:56.480 --> 1:06:00.320 going on different types of podcasts. So we're doing something 1:06:00.360 --> 1:06:06.640 that are you know, visual talk discussion format type podcasts, 1:06:07.160 --> 1:06:09.720 sort of like you know these That's what we're doing. 1:06:10.440 --> 1:06:14.320 But we're also doing, um, you know, more of the 1:06:14.440 --> 1:06:22.240 journalistic um, you know, narrative storytelling, produced style of podcasts. Um. 1:06:22.280 --> 1:06:25.240 You know. So, so you're doing scripted stuff over there too, 1:06:25.440 --> 1:06:27.960 that's dope. I'm working on one right now. He's that 1:06:28.120 --> 1:06:29.880 they deemed to actually go be in They don't know 1:06:29.880 --> 1:06:32.040 what ship, but they go be in it, you know. 1:06:32.120 --> 1:06:38.200 So yeah, um so yeah, I mean, so, I got 1:06:38.240 --> 1:06:42.800 like a couple of hosts that I think are amazing. 1:06:42.920 --> 1:06:47.360 One is, um, Don't call Me White Girl. She's from Philly. 1:06:47.440 --> 1:06:50.680 That's our first podcast. Some of y'all know her, but 1:06:50.840 --> 1:06:52.960 most people know about why you're being weird of me? 1:06:53.360 --> 1:06:56.520 You know. Actually, yeah, I'm the whole girl. Yeah all right, 1:06:56.560 --> 1:06:58.760 so yes, she started all that, and she was on 1:06:58.800 --> 1:07:01.680 a million dollars worth of Game last year as a 1:07:01.720 --> 1:07:03.959 co host with Gilly and Wallow for a few months, 1:07:03.960 --> 1:07:06.840 and she was killing it on there. She's just super 1:07:06.840 --> 1:07:09.640 funny but super smart. I think she's gonna be one 1:07:09.680 --> 1:07:13.560 of the most successful kind of female hosts and talent 1:07:13.640 --> 1:07:16.439 in the game and not too long. So I call 1:07:16.520 --> 1:07:20.160 her like one of my unsigned hypes of breakbeat. You know, 1:07:20.560 --> 1:07:23.680 podcasting is an industry that you know, there's a lot 1:07:23.720 --> 1:07:26.840 of you know, interesting things going on, but it's a 1:07:26.880 --> 1:07:30.160 place where you know, new talent can be discovered, new voices, 1:07:30.240 --> 1:07:35.160 new perspectives. UM. Podcast network is kind of like the 1:07:35.240 --> 1:07:38.280 digital magazine that everybody has been trying to figure out 1:07:38.480 --> 1:07:40.360 how to do for years. You know, you hear that 1:07:40.640 --> 1:07:44.280 word term digital magazine, but it's never you know, we've 1:07:44.320 --> 1:07:47.760 never read a digital magazine. But a podcast network has 1:07:47.880 --> 1:07:51.440 all the different sections you know again, the music, the fashion, 1:07:51.520 --> 1:07:55.480 the politics, health, you know, sports. You know, we'll be 1:07:55.520 --> 1:07:59.080 covering all all of these things. Um bunchers with that 1:07:59.160 --> 1:08:04.160 hip hop style perspective point of view. Um. You know, 1:08:05.160 --> 1:08:08.560 um funny Marco is the other one I would call 1:08:08.640 --> 1:08:10.880 like my unsigned hype most of you you know, you 1:08:10.920 --> 1:08:16.280 guys probably He's funny as shit, and I just think 1:08:16.280 --> 1:08:20.160 he has a certain you know, comedic uh style that 1:08:20.200 --> 1:08:23.240 can be brought into the podcast world. And I think 1:08:23.520 --> 1:08:26.439 he's gonna get even bigger. We just started shooting his 1:08:26.520 --> 1:08:30.600 podcast in Atlanta last week. White Girl, Don't Call Me 1:08:30.680 --> 1:08:34.439 White Girl has been out already. Now that's on our YouTube. Um, 1:08:34.520 --> 1:08:37.200 you can check out the first few episodes of her show. 1:08:37.320 --> 1:08:40.960 Is doing really really well. Um. You know, I'm coming 1:08:41.000 --> 1:08:44.920 with my podcast today May show. I'm gonna be I'm 1:08:44.920 --> 1:08:48.559 gonna be recording that in Chicago every week starting um 1:08:48.600 --> 1:08:52.680 like next month. Um, you know, just me and conversations 1:08:52.720 --> 1:08:58.160 with you know, different influential people from from the culture. Um, 1:08:58.200 --> 1:09:01.000 you know, giving people a chance to hear more of 1:09:01.120 --> 1:09:05.519 my point of view on things, more of my experiences. 1:09:06.000 --> 1:09:08.479 You know. Even doing this like here tonight and the 1:09:08.560 --> 1:09:10.960 things I'm doing now is somewhat new for me. I 1:09:11.000 --> 1:09:13.759 was always like more of a behind the scenes type 1:09:13.760 --> 1:09:16.240 of person. I didn't really want to get the you know, 1:09:16.520 --> 1:09:18.960 the attention or the limelight. You know. I was just 1:09:19.000 --> 1:09:22.000 about building the business. Um. But you know, it's a 1:09:22.040 --> 1:09:25.040 different world now. UM, I feel like, you know, I 1:09:25.120 --> 1:09:28.280 have an important story of what I've done that needs 1:09:28.360 --> 1:09:31.960 to be known and documented in the past, but also 1:09:32.920 --> 1:09:35.519 you know, an important voice that I think you know, 1:09:35.600 --> 1:09:39.240 people will you know benefit or enjoy hearing in a 1:09:39.280 --> 1:09:43.840 lot of different you know ways through the podcast launch 1:09:43.880 --> 1:09:47.599 as well. Um. Then you know, on the scripted side, 1:09:48.360 --> 1:09:50.760 I want to talk about the two projects we have 1:09:50.960 --> 1:09:55.559 going so far. UM. One is, uh, the story of 1:09:56.000 --> 1:10:00.800 Unsigned Hype column and the Source and It's dope. Um. 1:10:00.880 --> 1:10:05.360 That's an eight part series. We will tell you know, 1:10:05.400 --> 1:10:08.559 the whole back story of the unsigned hypeowers created, how 1:10:08.600 --> 1:10:11.080 we found these different artists, how they got their record deals, 1:10:11.120 --> 1:10:15.320 all the people that was working on those situations. That's 1:10:15.320 --> 1:10:19.320 coming out great. And then the other one, UM, is 1:10:19.320 --> 1:10:21.960 the Larry Hoover story. You know, we're doing his life 1:10:22.000 --> 1:10:26.200 story as a ten part series. Now. This is the 1:10:26.200 --> 1:10:28.960 first time that the family has ever participated in the 1:10:29.000 --> 1:10:31.720 telling of his story, so it's not gonna be one 1:10:31.760 --> 1:10:35.200 of the you know, same old story about Larry Hoover 1:10:35.320 --> 1:10:38.160 that you have ever gotten out to have conversations with. 1:10:38.240 --> 1:10:42.519 Larry used to call my house. Really if you back in, Uh, 1:10:42.640 --> 1:10:47.920 probably about to call me at my house for those 1:10:47.960 --> 1:10:50.960 conversations like new his son. Yeah, it's back when I 1:10:51.080 --> 1:10:53.320 was trying to start their little clothing line they had 1:10:54.120 --> 1:10:56.800 get prisoner. Yes, so yeah, I used to talk to 1:10:56.840 --> 1:10:58.559 him all the time. He used to just call me 1:10:58.600 --> 1:11:02.360 and we would have this conversations. Good conversations, right, that's 1:11:02.439 --> 1:11:04.760 that's that's dope, man, because what they did to him 1:11:04.800 --> 1:11:07.960 as a as a travesty man, it's like, um, and 1:11:08.000 --> 1:11:10.640 I think what our government does sometimes man, people that 1:11:10.640 --> 1:11:13.000 are influential, because see, I don't think he got put 1:11:13.040 --> 1:11:15.720 in jail for actual crimes. I think he got put 1:11:15.720 --> 1:11:18.840 it sent away for the influence that he has because 1:11:18.840 --> 1:11:21.920 and in the politics, I mean, he's the only person 1:11:22.400 --> 1:11:24.840 in our culture, you know, in the urban culture, any 1:11:24.920 --> 1:11:29.120 kind of you know, black gangster type figure that's ever 1:11:29.760 --> 1:11:33.640 really been serious about politics. They don't want you to 1:11:33.680 --> 1:11:36.719 know about about that. What he was doing that twenty 1:11:36.720 --> 1:11:40.000 first century and vote, you were making an impact out 1:11:40.040 --> 1:11:42.680 there like politically, and it was it was growing and 1:11:43.400 --> 1:11:47.360 you know, yeah, yeah, he definitely man because you know, 1:11:47.520 --> 1:11:50.960 you kind of need um. I truly believe if he 1:11:51.040 --> 1:11:53.160 was out a lot of this stuff because you can't 1:11:53.160 --> 1:11:55.240 prevent a hundred percent of everything. But I think if 1:11:55.280 --> 1:11:57.720 he was out, he has enough respect that some of 1:11:57.760 --> 1:12:00.719 the stuff that's happened in Chicago wouldn't be happening. Yeah, 1:12:00.920 --> 1:12:03.240 I think I think it would be a positive thing. 1:12:03.400 --> 1:12:06.880 And it would definitely you know, I've got to know 1:12:06.960 --> 1:12:11.120 his family really well, and um, you know, he deserves 1:12:11.120 --> 1:12:13.519 to be out and for the time with his family. 1:12:13.600 --> 1:12:16.439 So hopefully what we're doing and telling his story in 1:12:16.479 --> 1:12:20.439 a really accurate, in depth way like we're doing, you know, 1:12:20.520 --> 1:12:25.880 it's gonna contribute to that. Um. Yeah, you get principle. 1:12:28.000 --> 1:12:32.439 Oh yeah, they won't let him out. I mean, he 1:12:32.439 --> 1:12:34.880 has every legal right to be out now. You know, 1:12:35.040 --> 1:12:38.840 he's qualified on a few different basis with reform laws 1:12:38.880 --> 1:12:40.760 that have a lot of people on his case, all 1:12:40.800 --> 1:12:43.400 are out and you know they've kept him, you know, 1:12:43.400 --> 1:12:46.200 because they have a vendetta really and where he's where 1:12:46.240 --> 1:12:48.559 he's based at James, it's like on the inside of 1:12:48.560 --> 1:12:51.599 a mountains some ship like that in Colorado super Max. Yeah, 1:12:51.600 --> 1:12:55.000 he's like instead of and uh, the UNI bomber. I 1:12:55.080 --> 1:12:56.599 was out there. I didn't get this to go in, 1:12:56.680 --> 1:12:58.800 but I was out there a couple of months ago 1:12:58.880 --> 1:13:01.400 with his family when they were, and that gives you 1:13:01.479 --> 1:13:05.400 an idea, man, of what they think about him. Man, 1:13:05.439 --> 1:13:07.879 they put him in the super Max with El Chapo 1:13:08.600 --> 1:13:11.479 and the Union Bomber. They're saying he's a threat because 1:13:11.520 --> 1:13:15.760 he can possibly point those guys in the direction that 1:13:15.800 --> 1:13:18.080 they need to go in and see. Let's what I 1:13:18.120 --> 1:13:19.639 tell people a lot of times from at the time. 1:13:20.000 --> 1:13:22.719 There's no King of l A, ain't no shot called 1:13:22.800 --> 1:13:25.200 right here. Motherfucker's don't give a funk. They don't respect 1:13:25.200 --> 1:13:28.000 the motherfucker right. But maybe if it was that one 1:13:28.040 --> 1:13:30.679 person everybody was just scared of funk up ship wouldn't 1:13:30.680 --> 1:13:32.920 be the way it is. You know, you always have 1:13:33.040 --> 1:13:38.360 to have somebody's willing to that's um, not only feared 1:13:38.400 --> 1:13:40.679 man love, but respected, you know what I mean. Because 1:13:40.680 --> 1:13:42.960 it's a difference. Somebody's scared of you, they's gonna kill you, 1:13:43.120 --> 1:13:45.000 straight up. You know, you get killed by somebody, somebody 1:13:45.080 --> 1:13:49.360 scared of you. Um, when people respect you, it's a 1:13:49.400 --> 1:13:51.320 whole different thing, you know. And I think he has 1:13:51.360 --> 1:13:53.960 the respect to where a lot of this stuff wouldn't 1:13:53.960 --> 1:13:56.880 be happening going down, Um, And I think that's dope 1:13:56.880 --> 1:13:59.519 that you're doing that. Man. So how many how many 1:14:00.040 --> 1:14:01.600 shows that you have total now on the network to 1:14:01.680 --> 1:14:05.639 launch it off, So we'll be looking for more. We're 1:14:05.640 --> 1:14:10.920 already playing on the next next round. Sounds good? Yeah yeah. 1:14:11.160 --> 1:14:14.679 Can you check us out on all the podcasts apps 1:14:14.760 --> 1:14:18.120 on a break beat Media YouTube and you know our 1:14:18.160 --> 1:14:22.840 website breakbeat media dot com. We got this show, Trapping Anonymous. 1:14:22.920 --> 1:14:25.000 I don't want to forget about that. Trapping Anonymous is 1:14:25.000 --> 1:14:27.760 a dope ass show. Yeah, it was actually out. He 1:14:28.120 --> 1:14:30.559 was doing it independently for a while as an audio 1:14:30.680 --> 1:14:33.240 podcast and it got picked up by title. Yeah. I 1:14:33.280 --> 1:14:36.760 remember that kid. I actually tried to sign him when 1:14:36.760 --> 1:14:38.640 he first Like this is when I was young with 1:14:38.680 --> 1:14:41.000 Digital Soapbox. It was one of the most like it 1:14:41.400 --> 1:14:44.439 was some dope ship man, it was some real dope ships, crazy, 1:14:44.880 --> 1:14:47.600 it's crazy interviews. And so now now we made a 1:14:47.680 --> 1:14:50.639 visual version with him. Yeah, you know you blur out 1:14:50.640 --> 1:14:53.519 the person's face and voice. It was Trapping Anonymous. He 1:14:53.600 --> 1:14:55.559 really talking to motherfucker? Was this getting it in? And 1:14:55.560 --> 1:14:57.160 I heard that ship? I was like, what the hell 1:14:57.240 --> 1:14:59.720 was this ship? I'm saying, I'm gonna try to see 1:14:59.720 --> 1:15:02.240 if I'm gonna find it. Is he released it? Yeah? Yeah, 1:15:02.320 --> 1:15:04.519 not not the new ones we're gonna release, you know, 1:15:04.600 --> 1:15:07.760 probably also in the next few weeks that's coming. Because 1:15:07.760 --> 1:15:10.479 he's from New York, right, Yeah, because I know he 1:15:10.800 --> 1:15:12.920 it was some other ship. But yeah, he does. He 1:15:13.000 --> 1:15:14.960 does some good ship. I'm glad you picked him up, man, 1:15:15.600 --> 1:15:18.680 and if you yeah, we go, like, definitely we can 1:15:18.760 --> 1:15:20.920 have him on here anytime. He's more than welcome to though. 1:15:20.960 --> 1:15:25.960 He's more than welcome to come on here. You're like him, yeah, Chris, Yeah, 1:15:26.080 --> 1:15:29.639 you're like him. Man. So as far as your podcast network, 1:15:29.640 --> 1:15:31.880 are you guys doing independently? Are you partnered up with 1:15:31.880 --> 1:15:34.720 some people? It's it's independent. Um. I have you know 1:15:34.760 --> 1:15:37.840 the one business partner I think I mentioned from DC 1:15:38.120 --> 1:15:41.920 my man, his name is Kendrick Ashton. Um, he and 1:15:41.960 --> 1:15:46.360 our partners. We have some strategic partners. Uh this company 1:15:46.439 --> 1:15:51.799 named DAX that's owned by Global Media in UK taxes. 1:15:52.080 --> 1:15:55.280 Yeah THATX is dope nipped him. Yep, yep. They do uh, 1:15:55.439 --> 1:15:59.479 you know, audio advertising sales. So they're helping us bringing 1:15:59.520 --> 1:16:02.600 all the answers and ads on the podcast on the 1:16:02.640 --> 1:16:06.439 audio side. And the pr X is also a partner 1:16:06.439 --> 1:16:10.639 of PRX is a really well respected podcast publisher. They 1:16:10.760 --> 1:16:13.360 got another dope podcast is over there to where they 1:16:13.400 --> 1:16:15.280 go talk to the brothers in jail and they let 1:16:15.280 --> 1:16:18.240 them tell their stories. They actually had her co host 1:16:18.320 --> 1:16:20.360 for the longest. James was a guy that was locked 1:16:20.439 --> 1:16:22.680 up and they was doing this show like remotely and 1:16:22.720 --> 1:16:25.400 he was her co host and they tell different people 1:16:25.400 --> 1:16:27.720 it's locked up and I forget the name of the podcast. 1:16:28.240 --> 1:16:30.840 I could remember, Yeah, I can't remember it, man, But 1:16:31.160 --> 1:16:33.639 it's a dope podcast, man, And it's so much That's 1:16:33.640 --> 1:16:37.280 the thing about the audio. That's why I'm so like, 1:16:37.320 --> 1:16:38.840 I don't know if you want to hear earlier, I 1:16:38.880 --> 1:16:40.840 was telling Brown leading Mike's where they had because I'm 1:16:40.880 --> 1:16:43.160 really big on sound because I have to remind people 1:16:43.240 --> 1:16:46.240 first and foremost we are a podcast. The video stuff 1:16:46.280 --> 1:16:48.120 is cool, but we're a podcast. You know. We got 1:16:48.160 --> 1:16:49.960 a lot of truck drivers. Shout out to my truck 1:16:50.040 --> 1:16:52.720 drivers out there that's listening to the show driving down 1:16:52.720 --> 1:16:55.559 those freeways bringing us to step across the country. We 1:16:55.680 --> 1:16:58.000 get a lot of love from the trucks drivers, man. 1:16:58.000 --> 1:16:59.719 From the truckers, you know, people in their cars, people 1:16:59.760 --> 1:17:03.880 that people who just just stuck period and their cars, 1:17:03.880 --> 1:17:07.479 the vehicles. The prisoner tell me like man, I listened 1:17:07.520 --> 1:17:15.679 to y'all all the time. Yeah, yeah, shot shot to flip. Yeah, 1:17:15.680 --> 1:17:17.760 we got a guy. We actually got some truckers. It's 1:17:17.800 --> 1:17:20.479 about to start putting our logos on the side of 1:17:20.960 --> 1:17:23.040 things like I'm talking about, like on the house. They're 1:17:23.080 --> 1:17:26.200 just showing love. Man. And that's the great thing about communication. 1:17:26.240 --> 1:17:28.559 That goes back to communication to have a message, you know, 1:17:28.680 --> 1:17:32.080 like now Like back then, it wasn't cool for the CEO, 1:17:32.680 --> 1:17:35.160 for the boss to have, you know, to be in front. 1:17:35.240 --> 1:17:37.200 But now with this right now, you almost have to 1:17:37.600 --> 1:17:40.080 because you have a message. You gotta get out and 1:17:40.120 --> 1:17:42.160 can't nobody tell you a story better than you can't home. 1:17:42.200 --> 1:17:45.240 But right you know you feel what I'm saying. No 1:17:46.160 --> 1:17:51.920 Nona be out here. Yeah. So are you guys doing anything? Um, 1:17:52.040 --> 1:17:54.240 Like as far as your podcast, you guys got people 1:17:54.240 --> 1:17:56.360 from all around the country now yeah, yeah, I mean 1:17:56.400 --> 1:17:58.559 I got two podcasts go on in Chicago, I got 1:17:58.600 --> 1:18:03.280 one in Philly to New York, one in Atlanta, and uh, 1:18:03.360 --> 1:18:06.320 I'm out here the next couple of days trying to 1:18:06.360 --> 1:18:09.519 close up another situation out here. So I have one 1:18:09.600 --> 1:18:11.840 or two shows going in l A soon as well. 1:18:12.240 --> 1:18:14.360 For sure, for sure, Man, anything that we can do 1:18:14.439 --> 1:18:16.360 to blop you man with that, you know going on, 1:18:16.400 --> 1:18:18.200 you partnered up with some good people. Mainy thing we 1:18:18.200 --> 1:18:22.880 can do to help Man, You're friends. So yeah, and 1:18:22.960 --> 1:18:24.439 you know, like I said, IVE been watching what you 1:18:24.439 --> 1:18:26.840 guys have been doing with this show and what you 1:18:26.880 --> 1:18:30.320 were doing with the network and everything like that. So 1:18:30.360 --> 1:18:32.400 I'm glad we got a chance to connect the show. 1:18:32.439 --> 1:18:35.760 We'll we'll find some things we can do together going forward. No, 1:18:35.880 --> 1:18:38.160 for sure, Man, for sure. You know one of the 1:18:38.200 --> 1:18:40.080 things I want to ask you, Man, we're doing this 1:18:40.160 --> 1:18:45.960 podcast network. Your last project, man, was pretty big. Everything 1:18:46.040 --> 1:18:50.280 you've done has pretty much been successful. You understand what 1:18:50.320 --> 1:18:52.800 I mean. Do you ever feel any pressure going into 1:18:52.840 --> 1:18:55.360 this man? Like, Man, I'm gonnadu to start the source Man, 1:18:55.360 --> 1:18:59.479 this podcast, we gotta crack off. I mean there's a 1:18:59.560 --> 1:19:01.680 little bit, but I I just you know, I'm just 1:19:01.880 --> 1:19:05.040 I just believe in what I've been doing. You know, 1:19:05.120 --> 1:19:08.240 I've always believed in you know, my my vision for 1:19:08.479 --> 1:19:13.080 these companies that I've been building, but this is one that, um, 1:19:13.120 --> 1:19:15.840 you know, I just feel like this can be bigger 1:19:15.880 --> 1:19:18.479 than anything that I've ever done before. I just think 1:19:18.520 --> 1:19:20.439 for a lot of reasons, hip hop is bigger than 1:19:20.479 --> 1:19:24.759 it's ever been. You know, it's now spans three generations. Um. 1:19:24.800 --> 1:19:30.800 So the size of the audience globally everywhere is enormous. Um. 1:19:30.840 --> 1:19:33.920 You know, we're at this kind of you know point 1:19:33.960 --> 1:19:38.280 in the media business where like the playing field is 1:19:38.320 --> 1:19:40.680 kind of leveled. You know, these big companies don't have 1:19:41.080 --> 1:19:46.600 the kind of strategic advantages that they once did. Um. 1:19:46.640 --> 1:19:48.000 You know, there's a lot of you know, we have 1:19:48.080 --> 1:19:51.720 a technology side to break Beat that we've been developing, 1:19:51.800 --> 1:19:56.360 and so next year, you know, we'll planned to uh, 1:19:56.400 --> 1:20:00.599 you know, release some you know technology things, great beat 1:20:00.640 --> 1:20:02.920 app that kind of situation. You know, it's part of 1:20:02.960 --> 1:20:07.200 the future plans growth of the company as well. So 1:20:07.439 --> 1:20:11.320 you know, the podcast network is really the building block. Um. 1:20:11.400 --> 1:20:16.160 But podcasting, it's just it's such a such a powerful 1:20:16.200 --> 1:20:19.480 medium right now. I mean it's it's the highest advertising 1:20:19.600 --> 1:20:22.519 rates of any form of media right now. I mean, 1:20:22.600 --> 1:20:25.120 it combines, like, you know, so many different things. I 1:20:25.160 --> 1:20:27.840 just think it has a a big future and a 1:20:27.920 --> 1:20:30.679 big upside because a lot of people, you know, still 1:20:30.880 --> 1:20:34.639 aren't regular podcast consumers. So yeah, and even if they 1:20:34.640 --> 1:20:37.000 don't think they are, they are. It's rolling into it 1:20:37.080 --> 1:20:39.599 because um, you know, one thing I had to really 1:20:39.600 --> 1:20:42.120 because I've been doing this for so long. I was 1:20:42.200 --> 1:20:45.400 really just like against those things at first, the cameras 1:20:45.400 --> 1:20:47.520 and stuff like that. I wanted to keep it all audios. 1:20:47.520 --> 1:20:50.479 So the first fifteen episode is against the chronicles. As 1:20:50.479 --> 1:20:52.400 far as a visual, it ain't no visual. It was 1:20:52.479 --> 1:20:54.280 all audio, you know what I mean. They still some 1:20:54.360 --> 1:20:57.559 of our most listened to episodes, but I think now 1:20:57.600 --> 1:21:00.599 as we deal with this generation, that more visible advent 1:21:00.640 --> 1:21:03.519 of these things right here the video was, you know, 1:21:04.439 --> 1:21:07.559 the video was introducing a lot more people because I 1:21:07.640 --> 1:21:09.240 was just kind of checking out. One day, I was 1:21:09.280 --> 1:21:11.599 messed around with the fans on YouTube and I kept 1:21:11.880 --> 1:21:14.519 dude inbox men and said, Man, how come y'all always 1:21:14.520 --> 1:21:16.160 just released five minute clips to the show. I want 1:21:16.160 --> 1:21:17.840 to listen the whole thing, I said. I've been for 1:21:17.840 --> 1:21:19.800 a few years and you always just put out five minutes. 1:21:19.800 --> 1:21:21.360 Why don't y'all do the whole show? I said, Bro, 1:21:22.360 --> 1:21:24.320 I sent them the link to Apple. I said, you 1:21:24.360 --> 1:21:26.880 can go listen to all these in futh right there. 1:21:27.240 --> 1:21:30.000 He didn't know nothing about those, but that's what I'm saying. 1:21:30.040 --> 1:21:32.000 So you think about it this like it's you have 1:21:32.080 --> 1:21:34.720 to put it out on all fourmats now or you 1:21:34.760 --> 1:21:37.240 may miss something. Man, So what's the u r L 1:21:37.320 --> 1:21:42.320 to the website to break the beats man media dot com. Yeah, 1:21:42.760 --> 1:21:44.640 and man, for all those fans out there, don't be 1:21:44.680 --> 1:21:47.759 sending my man to know no um no trashy links 1:21:47.800 --> 1:21:50.400 man in your podcast. Make sure they're tight for sending 1:21:50.439 --> 1:21:53.800 this to dude the invented the source. Looking. We're looking man, 1:21:53.920 --> 1:21:58.519 looking for new shows, new talent, you know what I mean? Um? 1:21:58.640 --> 1:22:01.080 So yeah, please you know at what we're doing and 1:22:01.560 --> 1:22:03.760 you know, let us know what what what you got 1:22:03.800 --> 1:22:08.240 going on? Um, I mean, we're not doing music per 1:22:08.240 --> 1:22:10.519 se yet, as you guys know, it's hard. You know, 1:22:10.760 --> 1:22:13.560 it's kind of hard to incorporate music in the podcasting 1:22:13.640 --> 1:22:18.160 because you don't have the licensing you know, in the the place. Um, 1:22:18.200 --> 1:22:20.280 you know, so I'm looking at different ways. You know 1:22:20.320 --> 1:22:22.920 that we will incorporate music obviously. We have guests, you know, 1:22:23.000 --> 1:22:25.720 we will have shows. You know. Funny Marco's got a 1:22:25.720 --> 1:22:28.080 bunch of you know, different artists that are guests on 1:22:28.120 --> 1:22:30.760 his show, and we're about to start bringing in some 1:22:30.840 --> 1:22:33.680 guests for Don't Call Me White Girl and things like that, 1:22:33.680 --> 1:22:36.840 and those would be platforms where you know new artists, 1:22:36.840 --> 1:22:39.040 even my show. You know, I'm gonna try to figure 1:22:39.040 --> 1:22:42.960 out how I can highlight up and coming talent um 1:22:43.120 --> 1:22:47.559 you know, within my podcast. I think that would be dope. Man. Well, man, 1:22:48.080 --> 1:22:51.320 we really appreciate you having you on here. Man, and man, 1:22:51.400 --> 1:22:54.880 you come back anytime though, when you come back anytime, man, 1:22:55.960 --> 1:22:59.200 you know what I'm saying, dope conversation. Man. But that's it, man, 1:22:59.360 --> 1:23:05.400 it's another episode a Gangster chronicles man in um. Yeah, yea. 1:23:05.479 --> 1:23:10.080 We ended like that, man, and I'm glad to be hell. Yeah, 1:23:10.280 --> 1:23:12.479 we had a hyagus. I want to tell y'all we're 1:23:12.479 --> 1:23:14.800 back on hiatus. So we're back off hiatus, so y'all 1:23:14.800 --> 1:23:17.400 can stay at my inbox. We are back on. Like 1:23:17.439 --> 1:23:20.120 we can't take a break. We had to take a break, y'all. 1:23:20.200 --> 1:23:25.599 People stop worrying, stop wondering. I was getting them. Yeah, 1:23:25.600 --> 1:23:27.439 I had a motherucker cussed me out. He said, Man, 1:23:27.520 --> 1:23:30.479 still you suck him up. Man. They always have me 1:23:30.800 --> 1:23:33.080 like they know you're sucking up. Dog. I got this 1:23:33.120 --> 1:23:35.040 one dude, man shot. I ain't gonna put his name 1:23:35.080 --> 1:23:38.200 out there so everybody blow him up. But he's one 1:23:38.200 --> 1:23:40.840 of those fans that from the very beginning he kind 1:23:40.880 --> 1:23:42.479 of went with me. Then when we went through the split, 1:23:42.560 --> 1:23:45.000 he had his opinions about this stuff, and he said, well, 1:23:45.040 --> 1:23:47.200 you actually don't. You want a good job, man, keep 1:23:47.200 --> 1:23:49.719 it going. But then if something happened still, you gotta 1:23:49.760 --> 1:23:52.080 tighten that shut up, tell whoever that he was breathing 1:23:52.120 --> 1:23:54.040 on the microphone, and cut that ship out. So I'd 1:23:54.040 --> 1:23:55.880 like to call him the solid engineer. Shout out to 1:23:55.920 --> 1:23:58.800 my dude, man, but we out of here. Man. Well, 1:23:58.840 --> 1:24:01.599 that concludes another episod older the gainst the Chronicles podcast. 1:24:01.720 --> 1:24:03.960 Be sure to download the i Heart app and subscribe 1:24:03.960 --> 1:24:07.000 to The Gangster Chronicles podcast. For Apple users, find a 1:24:07.000 --> 1:24:09.000 purple mic on the front of your screen, subscribe to 1:24:09.040 --> 1:24:11.920 the show, leave a comment and rating. Executive producers for 1:24:11.920 --> 1:24:15.280 The Gangster Chronicles podcast and Norman Steve James McDonald, Aran 1:24:15.400 --> 1:24:18.599 m c A. Tyler. Our visual media director is Brian White, 1:24:18.600 --> 1:24:21.559 and our audio editors Taylor Hayes. The Gangster Chronicles is 1:24:21.560 --> 1:24:23.680 a production of I Heart Media Network in the Black 1:24:23.720 --> 1:24:27.160 Effect Podcast Network. For more podcast from my Heart Radio, 1:24:27.280 --> 1:24:29.960 visit the i Heart Radio app, Apple podcast, or wherever 1:24:29.960 --> 1:24:34.719 you're listen to your podcasts. So He's rushing