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Speaker 1: Check me out at the annual Black Effect Podcast Festival,

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Speaker 1: happening Saturday, April twenty seven in Atlanta. Live podcasts are

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Speaker 1: on deck from some of your favorite shows, including this one,

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Speaker 1: Black Tech, Green Money, and also some of the best

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Speaker 1: podcasts in the game like Deeply Well with Debbie Brown

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Speaker 1: and Carefully Reckless. Atlanta is one of my favorite cities

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Speaker 1: in the world. I lived there for two years.

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Speaker 2: Actually, in my.

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Speaker 1: Worldview, seeing a successful in every industry and not having

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Speaker 1: any limits on our potential largely was shaped by Atlanta.

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Speaker 1: So to be there with you doing this podcast talking

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Speaker 1: about how we build or leverage technology to bill wealth.

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Speaker 1: Come on, man, doesn't get better. I want to see

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Speaker 1: you there. Get your tickets today at Black Effect dot

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Speaker 1: comback Slash Podcast Festival.

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Speaker 3: I've always looked at any sector that I've been interested

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Speaker 3: in as how do I get in there and find

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Speaker 3: my place in this space?

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Speaker 4: Right?

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Speaker 3: I think, especially for a lot of us that come

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Speaker 3: from our communities, you don't see yourself in certain situations,

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Speaker 3: so you think it's not for you, right or you think, oh, man,

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Speaker 3: I don't have a background that matches what I've seen traditionally,

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Speaker 3: So let me go look somewhere else and where I've

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Speaker 3: kind of always approached it like, well, if I don't

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Speaker 3: see me in a certain area, that's an opportunity. Let

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Speaker 3: me go in there and make a space for me,

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Speaker 3: and I can bring other people with me. Now I

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Speaker 3: can build a motor around what I do because nobody

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Speaker 3: here can can can match my skill set.

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Speaker 1: I'm Will Lucas and this is Black Tech, Green Money.

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Speaker 1: I want to introduce you to some of the biggest names,

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Speaker 1: some of the brightest minds and brilliant ideas.

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Speaker 2: If you're black and building.

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Speaker 1: For simply using text to secure your back, this podcast

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Speaker 1: is feel Andrew Hawkins aka Hawk, is a former NFL

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Speaker 1: wide receiver for having played six seasons in the league

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Speaker 1: with teams like the Bengals, the Browns, and the Patriots.

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Speaker 1: Today's immedia personality and co founder of status Pro, an

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Speaker 1: athlete led technology company which makes software for training and

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Speaker 1: consumer entertainment. Status Pro has raised more than five million

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Speaker 1: dollars in both of enviable list of infastors like Lebron, James, Yo, Miosak,

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Speaker 1: mav Card Drake, and others. Post company is set to

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Speaker 1: release NFL Pro Era, a VR game from Metaquest in PlayStation,

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Speaker 1: the first officially licensed NFL VR title. I has talked

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Speaker 1: with so many games becoming more lifelike. How important is

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Speaker 1: real player data to the experience of gameplay?

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Speaker 3: I think if we're going to drill in on what

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Speaker 3: you authenticity looks like in a gaming environment, it is important,

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Speaker 3: you know, for people to really experience the speed of

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Speaker 3: certain things. Now, obviously we want to slow it down

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Speaker 3: for people to have fun, that's the chief goal of

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Speaker 3: anything we do from a gaming product standpoint, but the

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Speaker 3: ability to ramp up and really see how fast decisions

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Speaker 3: need to be made when you're talking about an immersive

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Speaker 3: world like virtual reality, we think it's super important. Right,

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Speaker 3: So we're gonna give you all the bells and whistles

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Speaker 3: of the feeling you get in the tunnel when you're

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Speaker 3: running out onto the field, and all the hoop lie

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Speaker 3: and the kind of man, what if moments that people

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Speaker 3: think about when they think of playing professional sports. But

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Speaker 3: we're also gonna give you the actual data on the

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Speaker 3: other side of it too, And I think it just

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Speaker 3: helps rope in the entire loop of authenticity that we

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Speaker 3: kind of preach a status.

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Speaker 1: Pro does that mean more than just the numbers, But Also,

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Speaker 1: if a QB is slower, then the player in the

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Speaker 1: game will actually be slower too.

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Speaker 4: Yes, so it's something we'll build upon.

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Speaker 3: I think, you know, I mean, I think VR in

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Speaker 3: itself is it's it's a it's an emerging tech, and

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Speaker 3: so we understand that our game maybe the first time

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Speaker 3: a lot of people even experience VR, right, and so

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Speaker 3: we're trying to make sure the product matures alongside the consumer.

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Speaker 3: But to your point, yeah, that I mean, there's really

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Speaker 3: an endless amount of data that we can put into

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Speaker 3: our AI, which we've done so in a.

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Speaker 4: Very pointed way from.

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Speaker 3: You know, what plays a specific team would run, what

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Speaker 3: kind of defenses. This is a coach like to call, right,

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Speaker 3: And we've had the luxury of building that AI and

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Speaker 3: machine learning and from the very beginning, and so it's

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Speaker 3: going to mature with the more data sets that are available,

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Speaker 3: you know, and we use a number of those things,

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Speaker 3: including player speeds and data. And to your point that,

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Speaker 3: you know, when you embody a player, eventually you will

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Speaker 3: match the attributes that they are as a player. And

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Speaker 3: this first version we've kind of really draw down on

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Speaker 3: you as the quarterback, so you will be the quarterback

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Speaker 3: of your favorite team as opposed to taking on the

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Speaker 3: attributes of other players.

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Speaker 4: But that's absolutely in the pipeline.

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Speaker 1: So every coach quarterback believes they could have made that

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Speaker 1: pass at the quarterback blue, you know, on Sunday Football whatever,

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Speaker 1: Monday Night football. Like, part of your effort, I believe

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Speaker 1: is to help better understand what it takes to compete

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Speaker 1: at the highest levels. You know, as you know, playing

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Speaker 1: a first person game from a first person.

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Speaker 2: Perspective, does this help solve that?

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Speaker 1: Like, so all those people who believe, ah Man I

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Speaker 1: could have made that, you know, does this help solve

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Speaker 1: that problem for real athletes?

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Speaker 4: I would say yes and no. I would say yes

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Speaker 4: and no.

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Speaker 3: I think we use it on the training side, right,

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Speaker 3: so we could simulate that decision making for an NFL

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Speaker 3: quarterback and things will move almost one to one at

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Speaker 3: the speed that you would see in an actual game.

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Speaker 3: But if if people had the ability to process information

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Speaker 3: and make those decisions that way, they wouldn't need a

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Speaker 3: VR game to feel what it's like to be a

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Speaker 3: NFL quarterback, because you would be that right, And even

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Speaker 3: by NFL quarterback standards, there are quarterbacks that are starting

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Speaker 3: quarterbacks that can't make decisions and process as fast as

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Speaker 3: Tom Brady, right. So it's definitely a sliding scale. And

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Speaker 3: so you know, we can simulate that for elite level

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Speaker 3: athletes to be able to get as close to a

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Speaker 3: one to one experience as we can get. But I

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Speaker 3: think for the gaming side of things, man, I mean,

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Speaker 3: we want to have it fun.

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Speaker 4: Like I said, that is our chief goal with that.

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Speaker 4: And yeah, it'll be intense.

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Speaker 3: You'll definitely get the feel of all the different factors

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Speaker 3: that go in on every single play, and you will

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Speaker 3: probably have a higher respect for quarterbacks.

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Speaker 4: But if you're not having fun, you're not going to

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Speaker 4: come back.

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Speaker 3: So we definitely slow it down a little bit so

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Speaker 3: that we can keep you coming back for more.

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Speaker 1: So I've heard you say this a couple of times.

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Speaker 1: You know that you really want to help keep people

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Speaker 1: getting understanding for how fast the game moves for people

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Speaker 1: who won't will never have that experience of being in

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Speaker 1: a grid iron. Talk about if you can make it

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Speaker 1: relatable to us, you know, how fast the game actually

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Speaker 1: moves versus what we see sitting in the seats.

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Speaker 3: Yeah, and like I said, man, I'm gonna keep drilling

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Speaker 3: down on this. The speed of the game is ridiculous, man,

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Speaker 3: Like I mean, it's I would say, in snap second,

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Speaker 3: you have to make decisions, and it's honestly even faster

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Speaker 3: than that. So that's why you practice so much. You

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Speaker 3: practice so much in a professional sports environment so that

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Speaker 3: your instincts kick in and that way you can react

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Speaker 3: even faster than it takes for you to cognitively think

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Speaker 3: of what to do next. But in the gaming for everybody,

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Speaker 3: I think the thing that you'll get most out of

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Speaker 3: the experience that we're creating with NFL Pro Era is

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Speaker 3: that you just really can see all the factors and

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Speaker 3: it is very gratifying to make a play. It's gratifying

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Speaker 3: to you know, complete a pass or throw a touchdown

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Speaker 3: or get a first down when you consider all the

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Speaker 3: different factors that are into a game.

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Speaker 4: And so it won't be the speeds of an NFL game.

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Speaker 3: And you have the ability to ramp it up or

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Speaker 3: ramp it down, but again, all the different factors that

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Speaker 3: go into each and every game, and the experience of

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Speaker 3: the screaming fans. You get the high points, you get

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Speaker 3: the huge dn coming right at you, and that's scary

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Speaker 3: in and of itself.

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Speaker 4: So you have to think.

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Speaker 3: About what do I do now in the face of

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Speaker 3: the most fearful looking human coming at me at car

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Speaker 3: like speeds. Right, And so that's the really cool part

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Speaker 3: is that that hasn't been democratized before and us being

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Speaker 3: able to us being former athletes, and being able to

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Speaker 3: put other people in those shoes is a really cool

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Speaker 3: thing because you get to show people the experience that

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Speaker 3: you have had your whole life and may even be

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Speaker 3: a second nature to you.

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Speaker 1: Let's talk about this leap you've made, because there's not

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Speaker 1: a lot of athletes who make the leap from professional

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Speaker 1: sports into high tech, and so if you can give

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Speaker 1: the bridge for us, like how you got here versus

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Speaker 1: where you were, and we're going to talk about your

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Speaker 1: sports career, but I want to talk about how you

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Speaker 1: made that leap.

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Speaker 3: Well, I mean that's a great question, and I think

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Speaker 3: they all kind of tie in together. I would say,

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Speaker 3: how I got to tech, you know, high tech where

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Speaker 3: I'm at from my career was that I feel like

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Speaker 3: in tech tech is you know, I talk about this

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Speaker 3: democratizing and experience, and I think I've always looked at

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Speaker 3: any sector that I've been interested in as how do

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Speaker 3: I get in there and find my place in this space, right.

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Speaker 3: I think, especially for a lot of us that come

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Speaker 3: from our communities, you don't see yourself in certain situations,

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Speaker 3: so you think it's not for you, right, or you think, oh, man,

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Speaker 3: I don't have a background I'm at matches what I've

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Speaker 3: seen traditionally, So let me go look somewhere else, and

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Speaker 3: where I've kind of always approached it like, well, if

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Speaker 3: I don't see me in a certain area, that's an opportunity.

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Speaker 3: Let me go in there and make a space for me,

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Speaker 3: and I could bring other people with me number one

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Speaker 3: and number two. Now I can build a motor around

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Speaker 3: what I do because nobody here can match my skill set.

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Speaker 3: And so you know, when I was playing, it was

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Speaker 3: that same thing. It was like I saw an opportunity

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Speaker 3: that you know, I felt like me being an athlete

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Speaker 3: and wanting to work in sports business. Even prior to

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Speaker 3: me playing professional football, there was no value add from

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Speaker 3: the fact that I was an athlete. There was nothing

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Speaker 3: to say like, well, what about your experience makes it

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Speaker 3: special here?

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Speaker 4: And so I was like, I'm gonna have to create that.

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Speaker 3: I'm gonna have to create a way to value the

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Speaker 3: expertise to somebody who has seen this from the ground

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Speaker 3: level and build a company that way, you know. And

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Speaker 3: so that's what originally got me there, And as you

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Speaker 3: would imagine, there was a long road of slowly putting

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Speaker 3: the pieces together to get to where we are today.

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Speaker 1: And I'm glad you said that, because you know, we've

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Speaker 1: heard these horror stories of athletes who you know, make

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Speaker 1: a bunch of money and then they got boys who

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Speaker 1: want to start businesses and invest in a whole bunch

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Speaker 1: of real estate that don't get scoped out and do

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Speaker 1: no due diligence and you know, rim shops and the

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Speaker 1: whole thing. So can you talk about how, from your perspective,

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Speaker 1: how athletes are getting smarter? Maybe it's the people around

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Speaker 1: them so that they're making better decisions with their capital

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Speaker 1: and to deploy that for actual wealth generation when they're

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Speaker 1: off the field.

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Speaker 3: I think the enormous changed. And I think, you know,

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Speaker 3: that was always even my goal with what I was doing.

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Speaker 3: I wanted to, you know, hopefully show other people that

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Speaker 3: may be in a similar situation of mind to be like, well,

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Speaker 3: if he can do that with his resources, or he

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Speaker 3: can do that with his stature of like profile of athletes,

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Speaker 3: imagine what I could do with mine, right, And I

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Speaker 3: think you see in a shift where before it was

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Speaker 3: we want our athletes just to be athletes. We want

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Speaker 3: them to focus on football, focus on basketball, focus on baseball,

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Speaker 3: track boxing, whatever it is, and that's what we That

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Speaker 3: is the norm, and anybody who does anything outside of

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Speaker 3: that was looked at sideways. Well, I think now in

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Speaker 3: this age of more than an athlete and a lot

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Speaker 3: of the work that has been done and shown by athletes,

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Speaker 3: from them being activists, them being investors, them going back

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Speaker 3: to school and all these things. Now you look at

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Speaker 3: an athlete that only does their sport and you kind

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Speaker 3: of look at them sideways, like, yo, what are you

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Speaker 3: waiting on?

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Speaker 4: You better get going. This window is closing.

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Speaker 3: And I think you know that kind of maturation of

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Speaker 3: what the norm is for an athlete league has shifted

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Speaker 3: a lot of things for the industry.

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Speaker 1: What's making the norm change? Is it just representation to

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Speaker 1: people like you?

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Speaker 3: I think everything develops. I think everything people get smarter

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Speaker 3: in any scenario. So if you look at me right,

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Speaker 3: like I think people sometimes think, oh man, this is

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Speaker 3: a really smart guy because he was able to do

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Speaker 3: certain things. And I am smart. I do believe that.

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Speaker 3: But at the same time, I come from a family

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Speaker 3: of athletes. I'm a third generation athlete, right. My grandfather

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Speaker 3: was a boxer. My dad played Division one football and

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Speaker 3: signed D one. My older brother played ten years in

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Speaker 3: the National Football I got cousins, And so I've seen

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Speaker 3: those horror stories you've talked about. I've seen them up

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Speaker 3: close and personal. And I've always approached sport like a business, right,

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Speaker 3: And I've seen where a sport could use somebody up

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Speaker 3: and there's nothing to show for it, you know. And

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Speaker 3: so for me, when I went through my experience, it

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Speaker 3: was like, well, I'm gonna do it this way. And

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Speaker 3: because I seen somebody else make mistakes, I can kind

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Speaker 3: of take those answers to the test and re craft

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Speaker 3: it for myself, and I think for everybody else it's

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Speaker 3: much the same. And now when you look at your peers,

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Speaker 3: you could see the benefit of it. Like my goal

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Speaker 3: after five years of playing, I'm coming up on five

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Speaker 3: years of after retirement, I wanted to I wanted people

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Speaker 3: to know me and not know that I played professional football.

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Speaker 3: That was a goal that I had when I retired,

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Speaker 3: you know. And it's really cool now for people to

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Speaker 3: say that and see like, oh, man, I didn't know

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Speaker 3: he played in the NFL.

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Speaker 4: That's crazy, right, that's because I'm hitting that goal.

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Speaker 3: And I think for other players, they see that and

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Speaker 3: they build upon it, right, And it's like, well, I

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Speaker 3: want to be known for something more than what people

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Speaker 3: are defining or is my skill set or what people

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Speaker 3: may have known me for the start.

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Speaker 1: The institution that surrounds athletes when they come in the

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Speaker 1: league young, and we've heard you know, horror stories around

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Speaker 1: like you know, player associations, and they weren't always set

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Speaker 1: up to help people thrive outside of the field, Aull

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Speaker 1: side of the court.

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Speaker 2: Are they are.

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Speaker 1: Player associations in your experience across all major sports? Are

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Speaker 1: they what's happening for them to do better to protect

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Speaker 1: and help educate those young athletes to come in with

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Speaker 1: little financial experience often and little you know, familiar resources

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Speaker 1: to protect them.

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Speaker 3: Man, that's a great question. I think I think more

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Speaker 3: can always be done, right. I think, you know, like

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Speaker 3: I said, as an athletes get smarter as the game changes,

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Speaker 3: and right now it's the wild, wild West, man. I mean,

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Speaker 3: you've got college athletes making tens of millions of dollars

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Speaker 3: in IL right and signing for deals that you know,

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Speaker 3: quite frankly, I barely made as a professional athlete, you know,

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Speaker 3: And so it's happened earlier and earlier in the process.

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Speaker 3: And so players associations or anything set up to aid

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Speaker 3: and in athletes development, they have a lot of work

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Speaker 3: to do to kind of catch up in that process,

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Speaker 3: you know. I think for young athletes, I always tell

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Speaker 3: them they, man, take your time. It took a very

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Speaker 3: long time for you to make your money. I know,

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Speaker 3: it seems like a nineteen or twenty two or whatever

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Speaker 3: it is that the money came fast, But this is

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Speaker 3: a lifelong process. You started playing basketball or football when

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Speaker 3: you were eight years old. That's that's a that's a decade,

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Speaker 3: you know, And so it would be silly to not

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Speaker 3: try to put that same kind of work in of

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Speaker 3: how you should deploy that capital, how you should protect

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Speaker 3: that capital, how you should spend that capital, or where

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Speaker 3: you should develop your skills outside of it, to make

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Speaker 3: sure you're making the most out of that capital or

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Speaker 3: that opportunity. And unfortunately, in sports, athletes are opportunities because

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Speaker 3: they have the least amount of experience, but they have

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Speaker 3: the most amount of money. And if you've ever tried

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Speaker 3: to convince anybody to give you money. It's a hard process,

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Speaker 3: and the easiest people to convince to give you money

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Speaker 3: are people that don't know much as much about the

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Speaker 3: value or haven't had the experience of understanding how hard

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Speaker 3: it really was for them to get that. And so

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Speaker 3: to your point, there should be more of a protection

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Speaker 3: coming from people that are in this space, especially for

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Speaker 3: a lot of the kids, like I said, that come

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Speaker 3: from our communities, or black and brown faces that don't

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Speaker 3: come from a lot of finances. You know, I think

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Speaker 3: more things should be in place not only to protect,

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Speaker 3: but also teach and mature and not make them choices.

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Speaker 3: And it's tough to make people with a lot of

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Speaker 3: mone do certain things. At the same time, it's so

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Speaker 3: important in the overall and longevity of their development and

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Speaker 3: their protection of this incredible opportunity that is playing professional sports.

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Speaker 1: Yeah, I mean, I love that answer because I was

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Speaker 1: I was gonna ask this question. I'm gonna ask it,

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Speaker 1: but you just gave me a little slight twist to

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Speaker 1: the question I'm.

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Speaker 2: Going to ask.

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Speaker 1: Because you've got this diamond list of investors who who've

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Speaker 1: put money in your own business, people like lebron Naomi Osaka,

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Speaker 1: drake A, Jimmy I, Beme av Carter Minim anymore. But

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Speaker 1: it's an all star list of investors. And I would

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Speaker 1: imagine because we have this conversation, these people are more

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Speaker 1: than just deep pockets, but there's some other use that

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Speaker 1: they provide to the business, because you can probably get

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Speaker 1: money in a lot.

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Speaker 2: Of places, but you want specific help.

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Speaker 4: So can you talk.

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Speaker 1: About how they may or may not be involved in

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Speaker 1: helpful to the company and to your mission.

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Speaker 3: Yeah, I mean I think there they've been paying amount

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Speaker 3: to the successes not only my company. I would even

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Speaker 3: say me professionally a lot of those names, because you know,

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Speaker 3: like you said, these are people that are respected business

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Speaker 3: wise and the moves they make and the things that

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Speaker 3: they put their money in support behind, and so that

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Speaker 3: stamp of approval that carries weight when you're going into

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Speaker 3: certain rooms, you know. I mean, we had venture capital

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Speaker 3: firms or investors or companies that we've tried to partner

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Speaker 3: with early on that laught out of the room that

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Speaker 3: are now sending us emails once a week trying to

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Speaker 3: talk to us merely off the fact of who's involved now.

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Speaker 3: And I want to chase what they're getting into because

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Speaker 3: those people are successful, you know, And I think we

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Speaker 3: were very tactical and strategic in that way of just

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Speaker 3: how we kind of approach them and understood how do

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Speaker 3: you make one plus one equal three? How do you

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Speaker 3: understand what people like that are looking, where they're looking

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Speaker 3: to go, and how you can aid in that thing.

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Speaker 3: And again, we are definitely the benefactors in that relationship.

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Speaker 4: But these are people that I've.

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Speaker 3: Worked with for years, and I think the reputation that

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Speaker 3: I had with them went a long way. And once

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Speaker 3: it was time to do our thing and we had

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Speaker 3: an offering I didn't they didn't have. They didn't question,

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Speaker 3: which is a big thing when you're investing, is well,

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Speaker 3: how do you work? How how much time are you

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Speaker 3: going to put in? How serious are you? Because of

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Speaker 3: what I had done for them and in those moments,

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Speaker 3: in my previous work responsibilities, that was out the gates,

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Speaker 3: and now we could just look at the opportunity, and

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Speaker 3: the opportunity in and of itself speaks for itself.

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Speaker 1: Yeah, So let's talk about that because I'm interested because

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Speaker 1: there are so many people who would love to have

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Speaker 1: and see strategically strategic reasons why a Drake on their

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Speaker 1: cap table makes sense or they on so I can

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Speaker 1: make sense for them.

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Speaker 2: How do you.

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Speaker 1: Position yourself to be successful when you're trying to approach

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Speaker 1: a celebrity investor?

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Speaker 3: If you're not, it's a good question. If you're not,

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Speaker 3: how do you That's a good question, I would say,

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Speaker 3: and I kind of alluded to it, the one, the

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Speaker 3: one plus one equal in three.

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Speaker 4: Right.

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Speaker 3: Not every celebrity is going to be good for your business.

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Speaker 3: Not every celebrity is gonna be good for your business.

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Speaker 3: Not every celebrity is going to make sense for your business,

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Speaker 3: and vice versa, you're not going to make sense for them,

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Speaker 3: you know. I mean, as all stars our roster is,

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Speaker 3: we've had celebrities tell us no, not my thing, I'm good, right,

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Speaker 3: even though we see the strategic value. So I think

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Speaker 3: it's understanding and being very self aware in that way

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Speaker 3: of how exactly this equation is going to come together

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Speaker 3: and to your point, like making sure the value of

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Speaker 3: whatever you're looking to get matches up well with what

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Speaker 3: you already already have. We didn't approach any of those

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Speaker 3: names first. They weren't the first people we went to,

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Speaker 3: you know, And I think a lot of times when

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Speaker 3: you're approaching people of of high name value, there has

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Speaker 3: to be an offering, like their name means something, and

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Speaker 3: I think that's why you approach them in the first place.

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Speaker 3: And so whatever the scenario is, the situation is, or

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Speaker 3: the opportunity is, it has to make sense.

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Speaker 4: For where they are.

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Speaker 3: And we were able to get some already really good investors.

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Speaker 3: They didn't have to take on a brunt of the

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Speaker 3: public value and their namesake to just carry the company

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Speaker 3: solely on their backs, and I think that matters, you know,

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Speaker 3: So it was I think it was getting the offering

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Speaker 3: right first before we approached them was probably the best

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Speaker 3: thing we could do. And in that it was the

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Speaker 3: opportunity for you know, getting an NFL license. We had

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Speaker 3: that opportunity coming up lined up chasing it. You know,

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Speaker 3: we had discussions with some of the platforms in the

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Speaker 3: VR companies who can kind of confirm like, hey.

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Speaker 4: This is a big opportunity.

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Speaker 3: We had other VC firms that were that were lined

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Speaker 3: up incredible in the space, and so I think all

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Speaker 3: those things factored in to us landing where we ultimately did.

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Speaker 1: You know, I love that you said, you know, this

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Speaker 1: is one plus one equaling three. I remember there's an

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Speaker 1: interview mav car to have done with Magic Johnson, and

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Speaker 1: I don't know if you saw, but he was talking.

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Speaker 1: Magic was talking about like, you know, when you bring

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Speaker 1: me a deal.

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Speaker 2: It's got to be a big deal.

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Speaker 1: Because for the amount of work I got to put

441
00:20:12,640 --> 00:20:15,080
Speaker 1: in to make something go from one hundred thousand to

442
00:20:15,119 --> 00:20:16,879
Speaker 1: a million, I might as well go from a million

443
00:20:16,880 --> 00:20:19,040
Speaker 1: to a billion. It's the same amount of work. So

444
00:20:19,119 --> 00:20:22,359
Speaker 1: the deal size has to be big enough. And so

445
00:20:22,640 --> 00:20:27,160
Speaker 1: I'm equating that with how you pitched you know, pro

446
00:20:27,240 --> 00:20:29,280
Speaker 1: era and like status, Like how do you do that

447
00:20:29,880 --> 00:20:34,760
Speaker 1: when you're pitching a Drake who's got, you know, enough money?

448
00:20:34,960 --> 00:20:37,479
Speaker 1: Or is there such thing as enough money? Who's got

449
00:20:37,520 --> 00:20:39,600
Speaker 1: a lot of money? Or Lebron who's got a lot

450
00:20:39,640 --> 00:20:44,000
Speaker 1: of money, And you know a couple of zeros don't

451
00:20:44,000 --> 00:20:46,040
Speaker 1: move the needle for them. So how do you pitch

452
00:20:46,080 --> 00:20:49,600
Speaker 1: the grand opportunity here to people who already have.

453
00:20:50,000 --> 00:20:51,600
Speaker 2: All they you know, could need.

454
00:20:53,400 --> 00:20:55,280
Speaker 4: Yeah, that's another great question.

455
00:20:55,359 --> 00:21:00,520
Speaker 3: So I would say it in this way. If you

456
00:21:00,600 --> 00:21:01,800
Speaker 3: called me and say, hey, I want you to do

457
00:21:01,840 --> 00:21:03,840
Speaker 3: my podcast for and I'm gonna give you a dollar

458
00:21:04,280 --> 00:21:06,680
Speaker 3: right now, it's a deal. Now it's I'm gonna spend

459
00:21:06,680 --> 00:21:09,800
Speaker 3: a certain amount of time doing your podcast and you're

460
00:21:09,800 --> 00:21:12,440
Speaker 3: gonna give me a dollar, I'm gonna say no, right,

461
00:21:12,480 --> 00:21:14,960
Speaker 3: because that the work doesn't seem to match what the

462
00:21:15,000 --> 00:21:17,000
Speaker 3: dollar amount is. It's one dollar, right, I could do

463
00:21:17,040 --> 00:21:19,680
Speaker 3: other things to get a dollar. If you said, hey,

464
00:21:19,680 --> 00:21:23,399
Speaker 3: I'm gonna go do this podcast with somebody else, and

465
00:21:23,440 --> 00:21:25,080
Speaker 3: when I do it, I'm gonna give you a dollar.

466
00:21:25,280 --> 00:21:29,080
Speaker 3: If you give me, you know, ten cent, that sounds

467
00:21:29,080 --> 00:21:30,399
Speaker 3: like it's worthy because I don't got to do much

468
00:21:30,440 --> 00:21:32,080
Speaker 3: work for that dollar. Right, it's on you. And if

469
00:21:32,119 --> 00:21:33,600
Speaker 3: I think that you're gonna do this podcast, and you

470
00:21:33,680 --> 00:21:36,359
Speaker 3: got that podcast lined up, it's scheduled and it's going

471
00:21:36,440 --> 00:21:38,920
Speaker 3: no matter what, and I don't have to do much

472
00:21:39,600 --> 00:21:41,879
Speaker 3: that That's what it means to be an investor. And

473
00:21:41,880 --> 00:21:44,439
Speaker 3: I think a lot of times people approach the athletes

474
00:21:44,520 --> 00:21:49,640
Speaker 3: or the celebrities or the big time executives wanting them

475
00:21:49,720 --> 00:21:52,119
Speaker 3: to put the amount of work into their product that

476
00:21:52,240 --> 00:21:54,600
Speaker 3: a founder is doing. Now, there is gonna be some

477
00:21:54,640 --> 00:21:57,280
Speaker 3: over the top value, but there's value already in the namesake,

478
00:21:57,280 --> 00:21:59,160
Speaker 3: because that's why you're approaching them in the first place.

479
00:21:59,520 --> 00:22:01,840
Speaker 3: Because that is not the same as their dollar because

480
00:22:01,840 --> 00:22:04,960
Speaker 3: they have a name value that also unlocks a lot

481
00:22:04,960 --> 00:22:07,040
Speaker 3: of opportunities for you. So that in and of itself

482
00:22:08,000 --> 00:22:09,680
Speaker 3: is worth the work, and you have to be able

483
00:22:09,720 --> 00:22:13,600
Speaker 3: to know the process and the plan for making that

484
00:22:13,640 --> 00:22:16,000
Speaker 3: work for you. So I think with me and our

485
00:22:16,040 --> 00:22:20,879
Speaker 3: investors specifically and my partner Truy, who is amazing, you know,

486
00:22:21,680 --> 00:22:23,680
Speaker 3: I think that we are just two guys that.

487
00:22:25,720 --> 00:22:28,919
Speaker 4: We come from nothing. We do everything ourselves.

488
00:22:29,240 --> 00:22:32,439
Speaker 3: We don't expect much like the terms of engagement are

489
00:22:32,440 --> 00:22:35,200
Speaker 3: pretty straightforward. We're going to do the work and as

490
00:22:35,240 --> 00:22:38,600
Speaker 3: long as an investor I feel like understands and sees that,

491
00:22:38,920 --> 00:22:42,359
Speaker 3: then they get to see the opportunity because to the

492
00:22:42,680 --> 00:22:45,760
Speaker 3: example you use with Magic, there's not that level of

493
00:22:45,800 --> 00:22:46,639
Speaker 3: work that goes into it.

494
00:22:46,640 --> 00:22:47,800
Speaker 4: We're going to do the work.

495
00:22:49,160 --> 00:22:51,360
Speaker 3: And the moments we need you will give you a call,

496
00:22:51,400 --> 00:22:54,359
Speaker 3: but they'll know that man, they're calling me. It's one

497
00:22:54,400 --> 00:22:57,680
Speaker 3: of It's a situation that is going to only multiply

498
00:22:57,760 --> 00:22:58,800
Speaker 3: what the opportunity is.

499
00:22:59,480 --> 00:23:02,720
Speaker 1: Can you just describe the timeline, you know, between your

500
00:23:03,040 --> 00:23:05,960
Speaker 1: enterprise product that you licensed with NFL teams for their

501
00:23:06,080 --> 00:23:08,479
Speaker 1: actual training and then the consumer product that will come

502
00:23:08,480 --> 00:23:13,200
Speaker 1: out soon and then the timeline alongside when those investors

503
00:23:13,240 --> 00:23:16,360
Speaker 1: came in, so did the Lebrons and Naomi Osaka's come

504
00:23:16,359 --> 00:23:19,360
Speaker 1: in when they saw your enterprise product or this is fire.

505
00:23:19,400 --> 00:23:21,720
Speaker 1: We got to get it in the Cowboys locker room,

506
00:23:21,720 --> 00:23:24,160
Speaker 1: we gotta get it in the Lions locker room, or

507
00:23:24,200 --> 00:23:27,120
Speaker 1: they saw you had that, and then they said there's

508
00:23:27,200 --> 00:23:29,800
Speaker 1: consumer play here. Can you talk about how that lined up?

509
00:23:31,440 --> 00:23:33,240
Speaker 3: Yeah, I would say they definitely came in for the

510
00:23:33,280 --> 00:23:35,919
Speaker 3: opportunity for the consumer play, but it all ties together.

511
00:23:36,080 --> 00:23:39,760
Speaker 3: So we started off on the enterprise level working with

512
00:23:39,920 --> 00:23:43,159
Speaker 3: NFL teams to prepare them for NFL games, and you know,

513
00:23:43,200 --> 00:23:45,879
Speaker 3: that gave us a base foundation for our technology and

514
00:23:45,920 --> 00:23:47,639
Speaker 3: we just kind of continue to build that because that

515
00:23:47,720 --> 00:23:49,800
Speaker 3: was something we knew so and so inherently from our

516
00:23:49,800 --> 00:23:54,000
Speaker 3: experience of being athletes, of knowing exactly how a receiver

517
00:23:54,080 --> 00:23:57,000
Speaker 3: could get better with this technology. Troy is a quarterback,

518
00:23:57,040 --> 00:23:59,440
Speaker 3: knowing how quarterback can get better. You know, I've spent

519
00:23:59,520 --> 00:24:02,359
Speaker 3: time as a coach as a scout for the Detroit Lions,

520
00:24:02,400 --> 00:24:06,840
Speaker 3: like understanding how the technology could help organizations. It helped

521
00:24:06,920 --> 00:24:10,920
Speaker 3: us build a foundation and then as the opportunities arise,

522
00:24:11,640 --> 00:24:13,719
Speaker 3: we know which way we can kind of craft and

523
00:24:13,840 --> 00:24:16,960
Speaker 3: use the foundation to go into other spaces.

524
00:24:16,960 --> 00:24:17,320
Speaker 4: And on the.

525
00:24:17,240 --> 00:24:20,520
Speaker 3: Consumer play, it was essentially players would get in the

526
00:24:20,560 --> 00:24:24,040
Speaker 3: headset and they wouldn't take it off, and they were like, Yo,

527
00:24:24,119 --> 00:24:26,800
Speaker 3: this is fun, and that's not a statement you hear

528
00:24:26,800 --> 00:24:29,480
Speaker 3: from a player that's typically watching film. This is fun

529
00:24:29,720 --> 00:24:31,439
Speaker 3: and you're learning about what you're going to see on

530
00:24:31,440 --> 00:24:33,359
Speaker 3: a Sunday. So that was like the indicator for us

531
00:24:33,800 --> 00:24:36,399
Speaker 3: that we knew we had something there. Because if a

532
00:24:36,400 --> 00:24:39,280
Speaker 3: player who sees this scenario every day and has for

533
00:24:39,320 --> 00:24:42,320
Speaker 3: fifteen years, it's saying that it's like it is on

534
00:24:42,400 --> 00:24:46,000
Speaker 3: Sunday and it's fun, imagine what a consumer will play.

535
00:24:46,040 --> 00:24:47,800
Speaker 3: So then, you know, after that was when we started

536
00:24:47,800 --> 00:24:52,440
Speaker 3: to communicate that and started to show what the opportunity

537
00:24:52,440 --> 00:24:55,240
Speaker 3: we felt was on the consumer side. And you know,

538
00:24:55,280 --> 00:24:58,200
Speaker 3: it's been years in the making. Troy and I first connected,

539
00:24:58,240 --> 00:25:03,359
Speaker 3: i want to say, in twenty sixteen or seventeen, and

540
00:25:03,400 --> 00:25:05,800
Speaker 3: here we are in twenty twenty two, you know, so

541
00:25:05,840 --> 00:25:08,080
Speaker 3: it's been it's been that long of a process, that

542
00:25:08,080 --> 00:25:11,119
Speaker 3: that long of us thinking about this craftiness, letting the

543
00:25:11,119 --> 00:25:13,679
Speaker 3: market do what it does, and then also relying on

544
00:25:13,680 --> 00:25:15,359
Speaker 3: a little bit of luck to put us in the

545
00:25:15,400 --> 00:25:15,919
Speaker 3: right position.

546
00:25:16,760 --> 00:25:20,360
Speaker 1: So when you think about gamifying things, let's talk about

547
00:25:20,400 --> 00:25:23,359
Speaker 1: gaming and training, you know, even at the consumer level, like,

548
00:25:23,400 --> 00:25:28,800
Speaker 1: how do you think gamifying exercise and training? You know,

549
00:25:28,960 --> 00:25:30,720
Speaker 1: when I'm if you're bringing up a kid to be,

550
00:25:31,320 --> 00:25:34,760
Speaker 1: you know, an all star athlete, how do you imagine

551
00:25:34,880 --> 00:25:38,639
Speaker 1: gamifying that experience in working out and training might evolve

552
00:25:38,680 --> 00:25:39,160
Speaker 1: over time?

553
00:25:40,280 --> 00:25:42,480
Speaker 3: I think it becomes second nature a little bit. And

554
00:25:42,800 --> 00:25:44,639
Speaker 3: there's a reason why we continue to drilling on the

555
00:25:44,640 --> 00:25:48,400
Speaker 3: fun aspect of it, because you know, I view our

556
00:25:48,440 --> 00:25:50,960
Speaker 3: consumers early on in our consumer product which will be

557
00:25:51,000 --> 00:25:54,919
Speaker 3: coming out in fall twenty twenty two, they're much like

558
00:25:54,960 --> 00:25:57,360
Speaker 3: I have a ten year old son who is obsessed

559
00:25:57,359 --> 00:25:59,600
Speaker 3: with the game of football, naturally, because again we come

560
00:25:59,600 --> 00:26:01,640
Speaker 3: from a fan family of football players. But I am

561
00:26:01,960 --> 00:26:04,080
Speaker 3: anyone who knows me knows I am not to push

562
00:26:04,200 --> 00:26:06,760
Speaker 3: somebody to go play football and do this and do that.

563
00:26:06,800 --> 00:26:10,560
Speaker 3: It's not my thing. But what happened was, you know, first,

564
00:26:10,560 --> 00:26:12,720
Speaker 3: you let him have fun with it. I'm not out

565
00:26:12,760 --> 00:26:15,800
Speaker 3: there making them run through drills at seven years old

566
00:26:15,840 --> 00:26:17,920
Speaker 3: and making them run stadium steps to say, hey, you

567
00:26:18,040 --> 00:26:20,320
Speaker 3: got a legacy. It's not that you give him a

568
00:26:20,320 --> 00:26:22,200
Speaker 3: ball and you let him play catch with his dad,

569
00:26:22,240 --> 00:26:23,800
Speaker 3: and he enjoys playing catch with his dad and he's

570
00:26:23,800 --> 00:26:26,520
Speaker 3: having fun, and because he has fun in it, it

571
00:26:26,560 --> 00:26:28,960
Speaker 3: motivates him to get better. But he's passing the time

572
00:26:29,440 --> 00:26:32,320
Speaker 3: by having fun, but he's naturally becoming better at what

573
00:26:32,359 --> 00:26:32,800
Speaker 3: he's doing.

574
00:26:32,840 --> 00:26:34,439
Speaker 4: So I think when I look.

575
00:26:34,320 --> 00:26:37,200
Speaker 3: At the VR XR technology and specifically what we're doing

576
00:26:37,240 --> 00:26:40,880
Speaker 3: in gaming and the training opportunity is I played football

577
00:26:40,920 --> 00:26:41,359
Speaker 3: my whole life.

578
00:26:41,400 --> 00:26:42,280
Speaker 4: It kept me in shape.

579
00:26:42,320 --> 00:26:44,960
Speaker 3: As a thirty six year old man now who is

580
00:26:45,000 --> 00:26:47,400
Speaker 3: not playing football every day, it is a lot harder

581
00:26:47,440 --> 00:26:49,199
Speaker 3: for me to stay in shape and to focus on

582
00:26:49,640 --> 00:26:52,240
Speaker 3: actually being in shape. I would love for a way

583
00:26:52,240 --> 00:26:53,840
Speaker 3: for me to have fun in doing it. And so

584
00:26:54,600 --> 00:26:57,560
Speaker 3: when you think about XR and training and that opportunity

585
00:26:57,560 --> 00:27:01,720
Speaker 3: and getting better, if gamifying it embeds the fund right

586
00:27:01,720 --> 00:27:04,720
Speaker 3: in it, and by embedding the fund that becomes the

587
00:27:04,760 --> 00:27:06,880
Speaker 3: chief focus. Anytime you're having fun, that's kind of where

588
00:27:06,880 --> 00:27:09,040
Speaker 3: your mind goes to and you're not thinking about the

589
00:27:09,080 --> 00:27:11,960
Speaker 3: calories you're burning, You're not thinking about how you're learning

590
00:27:12,359 --> 00:27:14,640
Speaker 3: the sport, you're not thinking about how you're staying fit

591
00:27:15,000 --> 00:27:16,800
Speaker 3: on a day to day because the game of it

592
00:27:16,840 --> 00:27:21,200
Speaker 3: all is keeping your mind occupied, and then everything else

593
00:27:21,240 --> 00:27:23,000
Speaker 3: becomes a value beyond.

594
00:27:22,680 --> 00:27:23,879
Speaker 2: That, you know.

595
00:27:23,920 --> 00:27:25,880
Speaker 1: I kind of asked a question similar to this when

596
00:27:26,000 --> 00:27:28,840
Speaker 1: we talked about, you know, getting a Lebron's attention or

597
00:27:28,960 --> 00:27:29,639
Speaker 1: Drake's attention.

598
00:27:30,119 --> 00:27:32,760
Speaker 2: But there are people who believe that their tech.

599
00:27:32,880 --> 00:27:36,720
Speaker 1: Is good enough to get licensed by major partners, like

600
00:27:36,800 --> 00:27:43,239
Speaker 1: you know, sports teams in any category. What levers do

601
00:27:43,280 --> 00:27:44,680
Speaker 1: you imagine.

602
00:27:45,200 --> 00:27:48,560
Speaker 2: Are the fastest ways to success.

603
00:27:48,119 --> 00:27:51,679
Speaker 1: To getting the meeting and also being taken seriously?

604
00:27:51,880 --> 00:27:53,840
Speaker 2: Like what are the rolls for people who.

605
00:27:53,720 --> 00:27:57,000
Speaker 1: Are not getting not hawk you know, to how do

606
00:27:57,040 --> 00:27:59,439
Speaker 1: you pick up the phone and call the Detroit Lions?

607
00:27:59,560 --> 00:28:02,720
Speaker 2: Like how does like, yeah, what happens there? Where do

608
00:28:02,760 --> 00:28:04,479
Speaker 2: I need to be? What conference? Money to go to?

609
00:28:05,880 --> 00:28:07,040
Speaker 4: It's tough, It's tough.

610
00:28:07,119 --> 00:28:11,439
Speaker 3: I would say, a lot of it is learning, learning

611
00:28:11,440 --> 00:28:13,879
Speaker 3: the industry, right, So I would love to think that

612
00:28:13,960 --> 00:28:15,920
Speaker 3: my name rings so many bells I could just pick

613
00:28:16,000 --> 00:28:17,760
Speaker 3: up the phone and call somebody and make it happen.

614
00:28:18,520 --> 00:28:19,840
Speaker 4: Unfortunately that wasn't the case.

615
00:28:19,880 --> 00:28:22,360
Speaker 3: Like I said, I started interning with the Detroit Lions

616
00:28:22,400 --> 00:28:26,680
Speaker 3: and two thousand and eight I was a scouting intern,

617
00:28:26,840 --> 00:28:29,600
Speaker 3: right and then beyond that, I went and played in

618
00:28:29,600 --> 00:28:33,000
Speaker 3: the Canadian Football League, and throughout this whole process, I'm

619
00:28:33,000 --> 00:28:33,639
Speaker 3: shaking hands.

620
00:28:33,640 --> 00:28:34,479
Speaker 4: I'm taking meetings.

621
00:28:34,560 --> 00:28:36,800
Speaker 3: I'm telling people when I'm get done playing, i want

622
00:28:36,800 --> 00:28:38,480
Speaker 3: to do X, Y and Z in the off season.

623
00:28:38,720 --> 00:28:42,480
Speaker 3: I'm building out the marketing materials for my sports agency,

624
00:28:42,840 --> 00:28:45,840
Speaker 3: or for my agent's sports agency for him, I'm his

625
00:28:45,960 --> 00:28:49,440
Speaker 3: marketing lead as well. I am also, you know, applying

626
00:28:49,560 --> 00:28:53,040
Speaker 3: to Octagon's internships. I'm doing Under Armour's internships.

627
00:28:53,080 --> 00:28:54,120
Speaker 4: I'm going to.

628
00:28:54,160 --> 00:28:58,000
Speaker 3: Intern with Maverick Carter while I'm the number one receiver

629
00:28:58,120 --> 00:29:00,560
Speaker 3: for the Cleveland Brownson an offseason. And it's not just

630
00:29:00,640 --> 00:29:05,040
Speaker 3: in nature like I'm getting coffee. I'm people that I'm

631
00:29:05,080 --> 00:29:07,320
Speaker 3: interning with. It takes them a month and a half

632
00:29:07,360 --> 00:29:09,160
Speaker 3: to know that I play in the NFL. Because I'm

633
00:29:09,720 --> 00:29:12,640
Speaker 3: doing all the things naturally that an intern would do.

634
00:29:12,680 --> 00:29:14,880
Speaker 3: I'm setting those groundstick because I'm learning. I want to

635
00:29:14,880 --> 00:29:17,520
Speaker 3: see how the process works. I want to shake the hands.

636
00:29:17,560 --> 00:29:19,880
Speaker 3: I want to understand this thing and come up with

637
00:29:19,880 --> 00:29:23,920
Speaker 3: a plan and strategy because in this business, specifically in

638
00:29:23,920 --> 00:29:27,400
Speaker 3: the sports business, you really only get one opportunity at it, right,

639
00:29:27,760 --> 00:29:30,000
Speaker 3: and so it's probably not the best just to pick

640
00:29:30,040 --> 00:29:32,400
Speaker 3: up the phone and call the Detroit Lions, because now

641
00:29:32,440 --> 00:29:34,600
Speaker 3: they're always going to remember you just called the Detroit Lions.

642
00:29:34,640 --> 00:29:37,160
Speaker 3: You had no idea what our process was, You don't

643
00:29:37,200 --> 00:29:39,160
Speaker 3: know what our KPIs are, you don't know the right

644
00:29:39,160 --> 00:29:40,800
Speaker 3: people to talk to. You don't call it the scouting

645
00:29:40,840 --> 00:29:43,560
Speaker 3: office trying to get a licensing deal, right, And so

646
00:29:44,080 --> 00:29:47,840
Speaker 3: I would say engrossing yourself in the area that you're

647
00:29:47,880 --> 00:29:51,160
Speaker 3: looking to get into and understand that it is very

648
00:29:51,160 --> 00:29:53,720
Speaker 3: hard to make those calls and get those deals, and

649
00:29:53,720 --> 00:29:55,840
Speaker 3: people are gonna want to see that you are a

650
00:29:55,840 --> 00:29:58,400
Speaker 3: subject matter expert in the space that you're in. And

651
00:29:58,440 --> 00:30:01,280
Speaker 3: I think that's what I've spent every minute that I

652
00:30:01,320 --> 00:30:03,959
Speaker 3: wasn't on a field over the last decade. That's what

653
00:30:04,000 --> 00:30:05,720
Speaker 3: I've spent doing, and that's what my partner has been

654
00:30:05,760 --> 00:30:08,360
Speaker 3: doing as well. And I think we've benefited greatly that

655
00:30:08,440 --> 00:30:11,200
Speaker 3: it was time for us to do our thing. We

656
00:30:11,280 --> 00:30:14,040
Speaker 3: had a track record, We had connections that people we

657
00:30:14,080 --> 00:30:16,920
Speaker 3: connected with ten years ago are now in a position

658
00:30:18,240 --> 00:30:20,000
Speaker 3: to make decisions or put us in the right place

659
00:30:20,160 --> 00:30:22,840
Speaker 3: or confidently say, Yo, you should talk to Troy, you

660
00:30:22,840 --> 00:30:25,520
Speaker 3: should talk to Hawk. Because I've known them in their

661
00:30:25,560 --> 00:30:26,960
Speaker 3: work for ten years and what they do and what

662
00:30:27,000 --> 00:30:29,400
Speaker 3: they're about, and it's at least worth hearing them out.

663
00:30:29,640 --> 00:30:31,080
Speaker 2: So you did that.

664
00:30:32,040 --> 00:30:34,320
Speaker 1: So I'm excited about this game. I want you to

665
00:30:34,360 --> 00:30:36,440
Speaker 1: talk about it a little bit and like what makes

666
00:30:36,840 --> 00:30:42,440
Speaker 1: this metaquest and PlayStation VR game unlike other football arcade games, Like,

667
00:30:43,000 --> 00:30:44,200
Speaker 1: you know, what's the difference.

668
00:30:45,920 --> 00:30:48,360
Speaker 3: I mean, besides the fact that it's NFL license, which

669
00:30:48,400 --> 00:30:52,160
Speaker 3: is the big one, right, I would say the insights

670
00:30:52,480 --> 00:30:55,000
Speaker 3: from it. I mean, this is this is a direct

671
00:30:55,920 --> 00:30:57,920
Speaker 3: brain chout of me and my partner, and I think,

672
00:30:58,480 --> 00:31:00,800
Speaker 3: you know, with the things I do creatively or the

673
00:31:00,840 --> 00:31:03,560
Speaker 3: things that I'm into creatively, I want that extra level

674
00:31:03,560 --> 00:31:06,360
Speaker 3: of authenticity to it, you know, Like I want to

675
00:31:06,360 --> 00:31:11,800
Speaker 3: see the film about Detroit from a Detroit director. I

676
00:31:11,840 --> 00:31:15,840
Speaker 3: want somebody who is in there giving me that film, right,

677
00:31:16,200 --> 00:31:18,680
Speaker 3: I want to see all those things. And in gaming

678
00:31:18,920 --> 00:31:21,480
Speaker 3: and in sports specifically, that's what we were after.

679
00:31:21,720 --> 00:31:24,120
Speaker 4: This is our life. This is I'm trying to explain.

680
00:31:24,160 --> 00:31:26,600
Speaker 3: I remember, like the very first we're pitching it, I'm

681
00:31:26,600 --> 00:31:28,800
Speaker 3: telling people about what it feels like to walk out

682
00:31:28,800 --> 00:31:31,240
Speaker 3: of a tunnel. It's one of the coolest ex experiences

683
00:31:31,280 --> 00:31:33,440
Speaker 3: I've ever had as an athlete is coming out to

684
00:31:33,480 --> 00:31:37,600
Speaker 3: seventy thousand screaming fans, and in our game, we have

685
00:31:37,720 --> 00:31:40,400
Speaker 3: the opportunity to bring that to life and show somebody that.

686
00:31:40,520 --> 00:31:42,240
Speaker 3: And that's just the tip of the iceberg. So I

687
00:31:42,240 --> 00:31:44,920
Speaker 3: think the little things like that, that where we're giving

688
00:31:44,920 --> 00:31:48,200
Speaker 3: you real insights from things we've experienced and putting them

689
00:31:48,280 --> 00:31:52,120
Speaker 3: in creatively are the things that will make it different

690
00:31:52,320 --> 00:31:54,240
Speaker 3: our company in and of itself. I mean we are

691
00:31:54,880 --> 00:31:59,080
Speaker 3: I think roughly forty five now, and of the forty five,

692
00:31:59,160 --> 00:32:02,440
Speaker 3: I think twenty one of them are former athletes, college

693
00:32:02,440 --> 00:32:05,840
Speaker 3: are pro And that's from the systems engineer to the

694
00:32:05,920 --> 00:32:09,120
Speaker 3: creative designer on the game, to the marketing to the

695
00:32:09,160 --> 00:32:11,640
Speaker 3: business dev I mean, it's permeated throughout the company. And

696
00:32:11,680 --> 00:32:14,040
Speaker 3: the reason for that is we thought, like yo, if

697
00:32:14,040 --> 00:32:18,880
Speaker 3: we can typically athletes don't have a voice in sports anything,

698
00:32:19,000 --> 00:32:22,680
Speaker 3: especially sports gaming anywhere. But imagine if we had that

699
00:32:22,760 --> 00:32:26,200
Speaker 3: insight as well as the experts of gamers, as well

700
00:32:26,200 --> 00:32:29,719
Speaker 3: as the engineering expertise, as well as the marketing of

701
00:32:29,800 --> 00:32:32,720
Speaker 3: all these places in one room where everyone has a voice,

702
00:32:32,880 --> 00:32:36,240
Speaker 3: we can create something that is above the status quo.

703
00:32:36,400 --> 00:32:38,120
Speaker 4: That was the whole impetus around.

704
00:32:37,880 --> 00:32:40,480
Speaker 3: The company, and I think in our experience that's what's

705
00:32:40,520 --> 00:32:42,600
Speaker 3: going to make the difference and what people will feel

706
00:32:43,000 --> 00:32:46,160
Speaker 3: of when they take the headset off and say, dang,

707
00:32:46,200 --> 00:32:47,840
Speaker 3: I do feel like I know what it's like to

708
00:32:47,880 --> 00:32:49,760
Speaker 3: be in an NFL game now, right, And I mean

709
00:32:49,800 --> 00:32:50,920
Speaker 3: that's our ultimate goal.

710
00:32:51,600 --> 00:32:55,320
Speaker 1: Yeah, I'm interested, you know, because you've played it at

711
00:32:55,320 --> 00:32:59,240
Speaker 1: the professional level, and how much on field tech there is,

712
00:32:59,280 --> 00:33:02,320
Speaker 1: like we see and we've heard, you know, they may

713
00:33:02,400 --> 00:33:04,600
Speaker 1: mic somebody up and so now we get the experience

714
00:33:04,600 --> 00:33:06,440
Speaker 1: of hearing what it sounds like, you know, when you're

715
00:33:06,440 --> 00:33:09,720
Speaker 1: on the field or on the court, but from the

716
00:33:09,720 --> 00:33:13,720
Speaker 1: stuff that the fan will never see or may never see,

717
00:33:13,840 --> 00:33:16,960
Speaker 1: how much like actual on your body and on field

718
00:33:17,080 --> 00:33:21,719
Speaker 1: technology is happening to you know, measure how fast somebody

719
00:33:21,760 --> 00:33:23,600
Speaker 1: is running or where they are on the field, or

720
00:33:23,920 --> 00:33:26,120
Speaker 1: like what's happening that we don't get the shares to

721
00:33:26,120 --> 00:33:26,800
Speaker 1: be exposed to.

722
00:33:27,920 --> 00:33:30,720
Speaker 4: Yeah, there's a lot going on. There's a lot of prototyping.

723
00:33:30,720 --> 00:33:33,440
Speaker 3: There's a lot of testing that goes on in both

724
00:33:33,440 --> 00:33:37,360
Speaker 3: a practice and a game environment. The NFL is pretty innovative,

725
00:33:37,360 --> 00:33:40,400
Speaker 3: I mean professional sports NBA is, I mean, they're extremely

726
00:33:40,440 --> 00:33:43,680
Speaker 3: innovative as well. So and it's funny like that's kind

727
00:33:43,680 --> 00:33:45,800
Speaker 3: of how I got my first foray in the tech.

728
00:33:46,480 --> 00:33:48,920
Speaker 3: I would consult while I was playing for sports analytics

729
00:33:48,920 --> 00:33:52,520
Speaker 3: companies that would create this incredible tech, you know, but

730
00:33:52,760 --> 00:33:55,560
Speaker 3: it was always a gap between the tech and the

731
00:33:55,560 --> 00:33:58,360
Speaker 3: people who were applying it, meaning the coaches who are

732
00:33:58,720 --> 00:34:00,640
Speaker 3: you know, it's just a very different world. They use

733
00:34:01,080 --> 00:34:04,080
Speaker 3: a rabbit's foot more than they would use analytics in

734
00:34:04,120 --> 00:34:06,200
Speaker 3: a game like this is my lucky underwear. That's what

735
00:34:06,240 --> 00:34:08,640
Speaker 3: they use in a game environment, right, And so I

736
00:34:08,680 --> 00:34:10,640
Speaker 3: would approach it like, okay, I can act as a

737
00:34:10,640 --> 00:34:15,160
Speaker 3: bridge between understanding the technology and the people applying it.

738
00:34:15,200 --> 00:34:19,160
Speaker 3: And I mean there is chips that every NFL player

739
00:34:19,200 --> 00:34:21,759
Speaker 3: wears that measures their XI coordinates of where they are

740
00:34:21,760 --> 00:34:25,440
Speaker 3: in the field, how fast they move, they're forced from

741
00:34:25,520 --> 00:34:27,520
Speaker 3: left to right, from right to left. I mean in

742
00:34:27,560 --> 00:34:30,880
Speaker 3: a practice environment, we wear the same thing. There is

743
00:34:31,360 --> 00:34:36,200
Speaker 3: cameras that also just are taking that footage and also

744
00:34:36,320 --> 00:34:39,799
Speaker 3: gathering all that data. There is, you know, obviously the

745
00:34:39,840 --> 00:34:42,360
Speaker 3: ability to do even more from a technology standpoint, but

746
00:34:42,400 --> 00:34:45,640
Speaker 3: you want to make sure that the rules are still

747
00:34:45,680 --> 00:34:50,480
Speaker 3: in place and fans are able to experience whatever it

748
00:34:50,520 --> 00:34:52,320
Speaker 3: is they're doing. So all the things that they're testing

749
00:34:52,800 --> 00:34:56,640
Speaker 3: and doing, even though they're not public, they will be eventually.

750
00:34:56,640 --> 00:35:00,640
Speaker 3: It's just a slow rollout for which actually possible. And

751
00:35:01,200 --> 00:35:02,879
Speaker 3: I think that's the cool thing about what we're doing

752
00:35:02,920 --> 00:35:05,080
Speaker 3: is because we do call ourselves the future of the

753
00:35:05,080 --> 00:35:07,759
Speaker 3: field because we're combining a lot of those things and

754
00:35:07,880 --> 00:35:11,759
Speaker 3: again giving it to a fan and that's a really

755
00:35:11,760 --> 00:35:12,120
Speaker 3: cool thing.

756
00:35:12,239 --> 00:35:14,399
Speaker 1: So when you say like there's chips on players, I mean,

757
00:35:14,600 --> 00:35:17,920
Speaker 1: are you saying like glorified like apple air tags or

758
00:35:18,040 --> 00:35:21,319
Speaker 1: tiles are on players to measure these things?

759
00:35:21,400 --> 00:35:23,800
Speaker 4: Yeah, like RFID chips.

760
00:35:23,920 --> 00:35:29,040
Speaker 3: Every player in their shoulder pads has a dime sized

761
00:35:29,160 --> 00:35:32,279
Speaker 3: chip that measures where they are at all times on

762
00:35:32,320 --> 00:35:35,000
Speaker 3: the field and the speed of it and you could

763
00:35:35,040 --> 00:35:37,279
Speaker 3: take that data. And originally how we start as a

764
00:35:37,280 --> 00:35:39,680
Speaker 3: company is we had access to that data and just

765
00:35:39,719 --> 00:35:42,080
Speaker 3: from the data alone, we were able to create three

766
00:35:42,120 --> 00:35:44,600
Speaker 3: D simulated plays, So we didn't need any video. We

767
00:35:44,600 --> 00:35:46,200
Speaker 3: didn't need to see what happened because we could just

768
00:35:46,239 --> 00:35:48,920
Speaker 3: get the data from those chips and tell you exactly

769
00:35:48,920 --> 00:35:51,200
Speaker 3: what's happening on the play.

770
00:35:51,320 --> 00:35:53,080
Speaker 2: Wow, that's pretty cool.

771
00:35:55,480 --> 00:35:59,480
Speaker 1: How do you because you're doing you know, media now,

772
00:35:59,480 --> 00:36:03,480
Speaker 1: which I think is really interesting. Your great social media presence.

773
00:36:04,080 --> 00:36:07,440
Speaker 1: How are you leveraging media for business success? Because I

774
00:36:07,440 --> 00:36:10,560
Speaker 1: imagine that may be a play because when Lebron moved

775
00:36:10,560 --> 00:36:13,160
Speaker 1: to LA, people were talking about, you know, this is

776
00:36:13,200 --> 00:36:15,040
Speaker 1: you know, he's on the down side of his career,

777
00:36:15,080 --> 00:36:17,000
Speaker 1: so LA is a smart move because he wants to

778
00:36:17,040 --> 00:36:19,040
Speaker 1: be a media and TV so it wasn't just an

779
00:36:19,120 --> 00:36:24,439
Speaker 1: athletic decision. So I'm interested in the decisions you make

780
00:36:24,600 --> 00:36:29,480
Speaker 1: in being on making TV shows or online internet web shows.

781
00:36:29,920 --> 00:36:33,440
Speaker 1: What's the play for an athlete like yourself and what

782
00:36:33,480 --> 00:36:35,840
Speaker 1: are you shooting for? If I can just say it.

783
00:36:37,560 --> 00:36:40,640
Speaker 3: Yeah, I love that. So I think two part number one.

784
00:36:40,680 --> 00:36:42,759
Speaker 3: What I'm doing now has always been my goal since

785
00:36:42,760 --> 00:36:45,279
Speaker 3: I've been a kid. I wanted to do business. I

786
00:36:45,280 --> 00:36:47,120
Speaker 3: wanted to do business in an area that I felt

787
00:36:47,160 --> 00:36:48,799
Speaker 3: like I was an expert at and that I knew

788
00:36:48,840 --> 00:36:51,400
Speaker 3: more than anybody else, And I feel like sports is

789
00:36:51,440 --> 00:36:55,160
Speaker 3: that thing. So when I retired, I actually wasn't going

790
00:36:55,239 --> 00:36:57,400
Speaker 3: to go into media. My older brother went into media.

791
00:36:57,600 --> 00:37:00,360
Speaker 3: I wasn't really into it at the time. There was

792
00:37:00,400 --> 00:37:03,440
Speaker 3: a specific formula you had to follow to get an opportunity.

793
00:37:03,440 --> 00:37:05,319
Speaker 3: You had to speak a certain way, look a certain way,

794
00:37:05,640 --> 00:37:07,600
Speaker 3: do a certain thing, and not that I'm not a

795
00:37:07,680 --> 00:37:09,680
Speaker 3: chameleon and I can't do that. I just didn't really

796
00:37:09,719 --> 00:37:11,319
Speaker 3: have the energy that if I want to be one

797
00:37:11,360 --> 00:37:13,239
Speaker 3: way one day, I wanted the ability to do that,

798
00:37:13,280 --> 00:37:16,120
Speaker 3: so I wasn't going in the media. When I retired,

799
00:37:16,160 --> 00:37:18,560
Speaker 3: I walked White in to start working with Maverick Carter

800
00:37:18,600 --> 00:37:22,680
Speaker 3: after having intern for them while I was playing, and

801
00:37:22,800 --> 00:37:24,520
Speaker 3: an opportunity came along, and he was the one that

802
00:37:24,600 --> 00:37:27,320
Speaker 3: was like, YO, you should do it, because as someone

803
00:37:27,320 --> 00:37:29,560
Speaker 3: who knows a lot of former athletes and I've gone

804
00:37:29,560 --> 00:37:31,160
Speaker 3: through this with a lot of people, you might like it,

805
00:37:31,320 --> 00:37:34,000
Speaker 3: and you might be good at it, and ultimately it

806
00:37:34,040 --> 00:37:36,560
Speaker 3: also helps you keep a face card, which is important

807
00:37:36,560 --> 00:37:38,000
Speaker 3: when you're trying to make business move, which I know

808
00:37:38,000 --> 00:37:40,239
Speaker 3: you inevitably want to do. So while I was playing

809
00:37:40,239 --> 00:37:43,680
Speaker 3: in the NFL, I would take I would get fifty two,

810
00:37:43,680 --> 00:37:46,719
Speaker 3: one hundred game jerseys every year after the season, and

811
00:37:46,760 --> 00:37:49,160
Speaker 3: I would sign them and I would write handwritten letters

812
00:37:49,440 --> 00:37:51,600
Speaker 3: to people that I wanted to connect with or that

813
00:37:51,680 --> 00:37:53,560
Speaker 3: I was impressed by, and I would send it to

814
00:37:53,640 --> 00:37:55,480
Speaker 3: him in the mail with an email like, YO, if

815
00:37:55,480 --> 00:37:57,040
Speaker 3: you ever want to get coffee, let me know. And

816
00:37:57,040 --> 00:37:59,160
Speaker 3: that was a networking thing for me because I knew

817
00:37:59,160 --> 00:38:02,399
Speaker 3: people thought it was cool. But you know, there's only

818
00:38:02,640 --> 00:38:04,680
Speaker 3: two people that can say that the start receivers for

819
00:38:04,760 --> 00:38:07,880
Speaker 3: the Cleveland Browns. There's thirty thousand people that can say

820
00:38:07,880 --> 00:38:09,640
Speaker 3: they're former players. Right, So I'm like, well, let me

821
00:38:09,640 --> 00:38:12,200
Speaker 3: do this now so that they'll remember when I was

822
00:38:12,239 --> 00:38:15,239
Speaker 3: at my height where my mind was that, and so

823
00:38:15,280 --> 00:38:18,480
Speaker 3: when I need them and they're at their height, you know,

824
00:38:18,080 --> 00:38:20,440
Speaker 3: they'll keep that relationship going. So I was doing that,

825
00:38:20,520 --> 00:38:22,920
Speaker 3: and then the media thing for me, it was like,

826
00:38:22,920 --> 00:38:25,160
Speaker 3: well that gave me that same kind of face card. Right,

827
00:38:25,239 --> 00:38:27,200
Speaker 3: it's cool to get an email from someone you've seen

828
00:38:27,239 --> 00:38:29,080
Speaker 3: on television or when we're in a meeting and I

829
00:38:29,120 --> 00:38:31,080
Speaker 3: might be on the background somewhere. That helps me at

830
00:38:31,160 --> 00:38:33,080
Speaker 3: least get an email back. So even if I'm asking

831
00:38:33,120 --> 00:38:35,040
Speaker 3: for something or I'm trying to do a deal, and

832
00:38:35,080 --> 00:38:37,480
Speaker 3: even if it's a no, a fast no is helpful

833
00:38:37,520 --> 00:38:40,400
Speaker 3: to me, you at least give me that courtesy because

834
00:38:40,520 --> 00:38:42,080
Speaker 3: I have a certain face card to it. And so

835
00:38:42,120 --> 00:38:47,719
Speaker 3: that's my original goal around media was to use it

836
00:38:47,440 --> 00:38:50,319
Speaker 3: to benefit my business career and what we're doing now

837
00:38:50,360 --> 00:38:53,320
Speaker 3: it's that is pro and I still think that's the

838
00:38:53,320 --> 00:38:55,600
Speaker 3: same thing. And in that I just kind of made

839
00:38:55,600 --> 00:38:57,520
Speaker 3: the decision that I'm just going to be me wherever

840
00:38:57,600 --> 00:39:01,319
Speaker 3: I decide that is. From a media standpoint, Eventually, it

841
00:39:01,400 --> 00:39:05,000
Speaker 3: will again just be projects that are close to my

842
00:39:05,080 --> 00:39:08,279
Speaker 3: heart that I think there's a need for, that I

843
00:39:08,280 --> 00:39:11,440
Speaker 3: think there's a space for, and that Ultimately, I never

844
00:39:11,440 --> 00:39:13,400
Speaker 3: wanted to get into the media side of things to

845
00:39:14,280 --> 00:39:16,160
Speaker 3: have to hang on it solely and completely.

846
00:39:16,680 --> 00:39:18,000
Speaker 4: As a football player.

847
00:39:17,760 --> 00:39:21,520
Speaker 3: You are hired and fired very very frequently, and you

848
00:39:21,520 --> 00:39:23,840
Speaker 3: have no say so when your family picks up and moves.

849
00:39:24,200 --> 00:39:25,799
Speaker 3: And so when I got into the media side, I

850
00:39:25,840 --> 00:39:27,800
Speaker 3: was just very adamant that I didn't want that career

851
00:39:28,280 --> 00:39:31,080
Speaker 3: to be that way. I wanted to have the freedom

852
00:39:31,120 --> 00:39:34,560
Speaker 3: to say and do what I wanted when I wanted,

853
00:39:35,400 --> 00:39:36,759
Speaker 3: and so I passed up on a lot of great

854
00:39:36,760 --> 00:39:39,600
Speaker 3: deals media wise, because I don't want to get into

855
00:39:39,600 --> 00:39:41,720
Speaker 3: the rat race of Hey, we love you today, tomorrow

856
00:39:41,719 --> 00:39:42,720
Speaker 3: we don't like you anymore.

857
00:39:43,280 --> 00:39:45,000
Speaker 4: Now you don't have a job, right so.

858
00:39:47,960 --> 00:39:50,120
Speaker 1: I want to dig one level deeper before we get

859
00:39:50,120 --> 00:39:55,040
Speaker 1: out of here. And is absolutely you mentioned earlier that

860
00:39:55,160 --> 00:39:57,719
Speaker 1: you know a dollar from a Lebron James is not

861
00:39:57,840 --> 00:40:01,799
Speaker 1: just a dollar because his name has value. That thing

862
00:40:01,880 --> 00:40:04,200
Speaker 1: there I want to equate to what you just talked

863
00:40:04,200 --> 00:40:06,480
Speaker 1: about with media and how you're leveraging that for a

864
00:40:06,560 --> 00:40:10,239
Speaker 1: business success. Outside of media, there's so many folks who

865
00:40:10,280 --> 00:40:13,680
Speaker 1: are building businesses and it's all really comes down to storytelling.

866
00:40:13,680 --> 00:40:15,680
Speaker 1: There's so many folks who are building businesses that if

867
00:40:15,719 --> 00:40:20,920
Speaker 1: they could figure out how to leverage stories and personalities

868
00:40:21,640 --> 00:40:25,080
Speaker 1: in social on stage, in front.

869
00:40:24,840 --> 00:40:28,960
Speaker 2: Of people, etc. That could help their business.

870
00:40:29,080 --> 00:40:31,360
Speaker 1: And So if you could leave us with some wisdom

871
00:40:31,440 --> 00:40:34,440
Speaker 1: on how people who might be funny, who might be

872
00:40:34,480 --> 00:40:37,640
Speaker 1: good looking, who might be what charismatic.

873
00:40:38,000 --> 00:40:40,080
Speaker 2: How they should see that as.

874
00:40:39,920 --> 00:40:43,799
Speaker 1: A value or find that value. To add that to

875
00:40:43,840 --> 00:40:45,800
Speaker 1: the puzzle of building a successful company.

876
00:40:47,480 --> 00:40:50,239
Speaker 3: Absolutely, man, I think you got to nailed it right.

877
00:40:50,280 --> 00:40:51,840
Speaker 3: Like you have to use all those things that are

878
00:40:51,880 --> 00:40:55,719
Speaker 3: at your disposal to get to where you are. And

879
00:40:55,719 --> 00:40:57,920
Speaker 3: a lot of time, especially early on your company, is

880
00:40:57,960 --> 00:41:00,920
Speaker 3: you they are various, synonymous, PEP, We're going to follow

881
00:41:01,000 --> 00:41:04,120
Speaker 3: those things. Or it's like an artist when you when

882
00:41:04,160 --> 00:41:05,759
Speaker 3: you find an artist nobody has heard about, and you

883
00:41:05,800 --> 00:41:07,160
Speaker 3: like their store and you like where they come from,

884
00:41:07,200 --> 00:41:08,200
Speaker 3: you write where they represent.

885
00:41:08,600 --> 00:41:10,160
Speaker 4: You're telling everybody about the artists.

886
00:41:10,280 --> 00:41:11,960
Speaker 3: You gotta check you got to check her out, man,

887
00:41:12,000 --> 00:41:14,000
Speaker 3: she's amazing, right, or whatever that is.

888
00:41:14,080 --> 00:41:16,080
Speaker 4: And eventually they hit mainstream and you.

889
00:41:16,000 --> 00:41:18,719
Speaker 3: Know you you probably now looking for the next one.

890
00:41:18,840 --> 00:41:19,000
Speaker 4: Right.

891
00:41:19,160 --> 00:41:21,400
Speaker 3: Businesses are the same way. Right, they want to they

892
00:41:21,440 --> 00:41:23,520
Speaker 3: want to connect with you and your story number one.

893
00:41:24,960 --> 00:41:29,080
Speaker 3: But using your talents to hit those pillars are super important.

894
00:41:29,080 --> 00:41:31,719
Speaker 3: And I say for businesses, there's three things that you

895
00:41:31,760 --> 00:41:34,600
Speaker 3: got to hit to make yourself a home run. Number

896
00:41:34,640 --> 00:41:37,440
Speaker 3: one is it do you have an incredible product? Is

897
00:41:37,480 --> 00:41:40,600
Speaker 3: your product better than everybody else's?

898
00:41:40,719 --> 00:41:40,879
Speaker 4: Right?

899
00:41:40,920 --> 00:41:42,640
Speaker 3: Do you have something that is just a home run

900
00:41:42,680 --> 00:41:46,000
Speaker 3: of a product that's aggress number one? Number two is

901
00:41:46,000 --> 00:41:48,960
Speaker 3: do you have an ability to get the deals done?

902
00:41:49,000 --> 00:41:51,280
Speaker 3: And we've talked about all these things on this podcast

903
00:41:51,320 --> 00:41:55,200
Speaker 3: so far as do you understand the industry that you're in,

904
00:41:55,360 --> 00:41:57,200
Speaker 3: can you make those calls? Do you know the right

905
00:41:57,239 --> 00:41:59,640
Speaker 3: people to talk to to keep continue to push that

906
00:41:59,680 --> 00:42:01,719
Speaker 3: ball down the court because those things are important in

907
00:42:01,760 --> 00:42:04,400
Speaker 3: those deals. And number three is your ability to amplify it.

908
00:42:04,440 --> 00:42:06,360
Speaker 3: Do you have an ability to when you say something,

909
00:42:06,840 --> 00:42:09,040
Speaker 3: get it out in front of people, right, Because then

910
00:42:09,040 --> 00:42:10,920
Speaker 3: those people who are gonna follow the check marks of

911
00:42:11,280 --> 00:42:12,160
Speaker 3: is your product great?

912
00:42:12,400 --> 00:42:14,479
Speaker 4: And some people can be successful with two of those things.

913
00:42:14,520 --> 00:42:17,680
Speaker 3: You've seen people with terrible products, but they got the

914
00:42:17,719 --> 00:42:20,160
Speaker 3: right investors and the right amplification and they got the

915
00:42:20,200 --> 00:42:24,560
Speaker 3: right deals. You see people with great deals, great product

916
00:42:24,880 --> 00:42:28,120
Speaker 3: and nobody to amplify it, but eventually it bubbles up.

917
00:42:28,520 --> 00:42:31,160
Speaker 3: If you have one of three, it's gonna be tough.

918
00:42:31,200 --> 00:42:32,600
Speaker 3: You need at least two or three. If you have

919
00:42:32,640 --> 00:42:34,680
Speaker 3: three of three, you got the home run. And when

920
00:42:34,719 --> 00:42:37,400
Speaker 3: you use your talents for whether you're good looking, whether

921
00:42:37,440 --> 00:42:40,040
Speaker 3: you have other talents, whether you're funny, to push through

922
00:42:40,040 --> 00:42:43,279
Speaker 3: your product, that helps you in the amplification side of things.

923
00:42:43,280 --> 00:42:46,359
Speaker 3: And it's a very very important, important pillar, and that

924
00:42:46,760 --> 00:42:50,080
Speaker 3: kind of determines the speed at which you scale or

925
00:42:50,120 --> 00:43:02,920
Speaker 3: becomes ubiquitous.

926
00:43:05,400 --> 00:43:07,880
Speaker 1: Black Tech Green Money is a production of Blavity Afro

927
00:43:08,000 --> 00:43:10,200
Speaker 1: Tech on the Black Effect podcast.

928
00:43:09,880 --> 00:43:11,120
Speaker 2: Network in iHeartMedia.

929
00:43:11,640 --> 00:43:14,680
Speaker 1: Is produced by Morgan Debonne and me Will Lucas, with

930
00:43:14,840 --> 00:43:16,560
Speaker 1: additional production support by Love.

931
00:43:16,440 --> 00:43:17,600
Speaker 2: Beach Him and Rissus Lewis.

932
00:43:18,680 --> 00:43:21,200
Speaker 1: Special thank you to Michael Davis Jermaine Hall. If that's

933
00:43:21,200 --> 00:43:23,799
Speaker 1: a Serrano. Learn more about my guests and other tech

934
00:43:23,840 --> 00:43:26,640
Speaker 1: This repors and innovators at afrotech dot com. The video

935
00:43:26,640 --> 00:43:28,960
Speaker 1: person of this episode will drop the Black Tech Green

936
00:43:28,960 --> 00:43:32,440
Speaker 1: Money on YouTube next week, So tap in, join your

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Speaker 1: Black Tech Green Money, leave us a five star rating

938
00:43:34,760 --> 00:43:44,480
Speaker 1: on iTunes, Go get your money, peace and love. Check

939
00:43:44,560 --> 00:43:47,960
Speaker 1: me out at the annual Black Effect Podcast Festival, happening Saturday,

940
00:43:48,000 --> 00:43:51,160
Speaker 1: April twenty seven in Atlanta. Live podcasts are on deck

941
00:43:51,200 --> 00:43:53,759
Speaker 1: from some of your favorite shows, including this one, Black

942
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Speaker 1: Tech Green Money, and also some of the best podcasts

943
00:43:56,320 --> 00:43:58,680
Speaker 1: in the game like Deeply Well with Debbie Brown and

944
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Speaker 1: Carefully Reckless. Atlanta is one of my favorite cities in

945
00:44:01,640 --> 00:44:02,040
Speaker 1: the world.

946
00:44:02,080 --> 00:44:04,040
Speaker 2: I've lived there for two years. Actually, in my.

947
00:44:04,040 --> 00:44:07,479
Speaker 1: Worldview, seeing us successful in every industry and not having

948
00:44:07,520 --> 00:44:10,440
Speaker 1: any limits on our potential largely was shaped by Atlanta.

949
00:44:10,640 --> 00:44:13,000
Speaker 1: So to be there with you doing this podcast talking

950
00:44:13,040 --> 00:44:15,960
Speaker 1: about how we build or leverage technology to build wealth.

951
00:44:16,120 --> 00:44:18,439
Speaker 1: Come on, man, doesn't get better. I want to see

952
00:44:18,440 --> 00:44:20,839
Speaker 1: you there. Get your tickets today at Black Effect dot

953
00:44:20,880 --> 00:44:22,840
Speaker 1: comback Slash Podcast Festival