WEBVTT - Jabari Johnson 0:00:01.920 --> 0:00:03.040 R and B money. 0:00:03.160 --> 0:00:06.040 Honey, we are. 0:00:07.680 --> 0:00:10.119 Thank ta Malati. 0:00:11.039 --> 0:00:16.079 We are the authority on all things R and B. 0:00:18.239 --> 0:00:18.960 Ladies and gentlemen. 0:00:19.040 --> 0:00:23.280 My name is Tank and this is the rmy Money podcast, 0:00:23.600 --> 0:00:26.040 the authority on all things. 0:00:26.280 --> 0:00:28.240 Yeah, yeah, all. 0:00:28.200 --> 0:00:32.640 Things A building R and B in the building, yeah, 0:00:32.960 --> 0:00:33.400 hm hmmm. 0:00:33.520 --> 0:00:34.560 Where you gonna put your army. 0:00:34.640 --> 0:00:39.760 Sometimes you want to congregate, yeah, associate, Yeah, sometime they 0:00:39.760 --> 0:00:40.240 want to grind. 0:00:40.479 --> 0:00:41.839 They want to grind on you. 0:00:42.120 --> 0:00:43.160 Yeah. Yeah. 0:00:43.240 --> 0:00:46.560 And spaces where there's R and. 0:00:46.520 --> 0:00:51.720 B only high You are good at this, man, it's 0:00:52.040 --> 0:00:55.920 only R and B and we're gonna get into this 0:00:55.960 --> 0:00:58.319 ship because you need to be in the place where 0:00:58.360 --> 0:00:59.440 this shuts up with it. 0:01:00.160 --> 0:01:04.679 The founder, Leona R and be on himself. 0:01:13.120 --> 0:01:14.960 Happy to be here with my brothers. 0:01:15.160 --> 0:01:15.680 This is it. 0:01:16.000 --> 0:01:17.279 This is a long time coming. 0:01:17.480 --> 0:01:19.520 Jabari Johnson bro. 0:01:21.200 --> 0:01:25.880 I remember, yeah, I remember. It's like, yeah, you gotta come. 0:01:26.160 --> 0:01:27.360 I want you to sing at this R and B 0:01:27.480 --> 0:01:30.960 only thing. I was like, R and BE only. What 0:01:31.000 --> 0:01:34.240 does this mean they're only doing R and B. 0:01:34.440 --> 0:01:40.800 I was like, well, I love that. 0:01:38.360 --> 0:01:44.840 But it's really just about the music. You're a surprise, 0:01:45.560 --> 0:01:51.160 right right, It's just part of the experience. We're just 0:01:51.280 --> 0:01:56.080 moving the music and everything that that that comes out 0:01:56.120 --> 0:01:59.840 after that, anything that comes along along with that is 0:02:00.120 --> 0:02:04.240 just the cool part of the curation to where since 0:02:04.280 --> 0:02:07.080 you decided you wanted to be a part of R 0:02:07.160 --> 0:02:11.639 and B only, here's our gift to you. And I 0:02:11.720 --> 0:02:18.160 was able to come out on your stage twice Chicago 0:02:18.160 --> 0:02:23.560 and La, you know, in front of your LED walls, 0:02:23.560 --> 0:02:29.360 your DJ and your smoke in your lighting rigs and 0:02:29.440 --> 0:02:30.480 get real R. 0:02:30.480 --> 0:02:33.320 And B that we all own too that you. 0:02:34.960 --> 0:02:42.120 Yeah, yeah, not as I said, your LED walls, your CDJ. 0:02:42.400 --> 0:02:44.240 Yes, sir, yes, sir, yes, sir. 0:02:44.639 --> 0:02:51.240 Say the boy got his own money and bro, what 0:02:51.440 --> 0:02:55.200 an amazing thing that you have created. 0:02:55.520 --> 0:02:59.280 Thank you, R and B. Thank you, Thank you. I'm 0:02:59.280 --> 0:03:03.200 just grateful because you know I was. I was graciously let. 0:03:03.080 --> 0:03:04.360 In to R and B. 0:03:04.600 --> 0:03:07.160 You know what I mean, Like I'm always grew up 0:03:07.240 --> 0:03:09.600 loving R and B. My mom played you know, I 0:03:09.600 --> 0:03:11.880 always tell the story my mom used to have like 0:03:12.200 --> 0:03:18.840 baduism on the on the counter, like like like it 0:03:18.960 --> 0:03:21.480 like it was a piece of artwork, just because of 0:03:21.520 --> 0:03:22.359 the way. 0:03:22.160 --> 0:03:23.160 That album cover. 0:03:23.560 --> 0:03:24.240 Yeah you know what I mean. 0:03:24.360 --> 0:03:28.079 Like yeah, so like you know, but I grew up 0:03:28.320 --> 0:03:29.919 on hip hop, you know what I mean. And that 0:03:30.040 --> 0:03:33.680 was my first love. And R and B, man, is 0:03:33.800 --> 0:03:38.760 just like it was something that was just really driven 0:03:38.840 --> 0:03:40.640 in the household, you know what I mean, And it 0:03:40.720 --> 0:03:44.000 was always being played from like the stuff in the 0:03:44.080 --> 0:03:47.080 seventies to you know, the nineties when I grew up. 0:03:47.560 --> 0:03:51.360 And then once I started to see what was sort 0:03:51.400 --> 0:03:53.760 of lacking in the live space in R and B, 0:03:55.280 --> 0:03:57.760 I felt like I was graciously let in by the fans, 0:03:57.760 --> 0:03:59.280 you know what I mean, And like I just like 0:03:59.600 --> 0:04:02.280 really don't take that for granted, you know what I mean? 0:04:02.360 --> 0:04:07.640 And I try to try to really provide an experience 0:04:07.720 --> 0:04:10.920 and value to the R and B community. 0:04:11.760 --> 0:04:16.479 So what do you like to be called? Ye in 0:04:16.560 --> 0:04:17.160 this whole thing? 0:04:17.240 --> 0:04:17.440 Right? 0:04:17.480 --> 0:04:19.800 Because you know, everybody's okay, well I'm a this or 0:04:19.839 --> 0:04:23.159 I'm a what you do multiple things? Yeah, yeah, you're 0:04:23.160 --> 0:04:23.640 doing well. 0:04:23.839 --> 0:04:26.279 Appreciate it really well for yourself, you know what I'm saying. 0:04:26.279 --> 0:04:29.320 So that's I like to you know, like to ask, like, 0:04:29.320 --> 0:04:31.040 like what do you see yourself? 0:04:31.080 --> 0:04:31.320 Ask? 0:04:32.800 --> 0:04:33.920 That's a great question. Man. 0:04:34.040 --> 0:04:36.440 I don't really get caught up in like labels and stuff, 0:04:36.480 --> 0:04:41.640 but I think ultimately a creator, you know what I mean. Like, 0:04:41.800 --> 0:04:45.880 just like because on the one hand, I am a founder, 0:04:46.360 --> 0:04:49.960 you know, I am the CEO of my company. But 0:04:50.040 --> 0:04:52.240 it's not just limited to that. I don't just sit 0:04:52.360 --> 0:04:54.919 in a business hat all the time. You know, a 0:04:54.920 --> 0:04:58.040 lot of stuff I do is creative, you know. I 0:04:59.000 --> 0:05:03.960 executive produce series. You know, I'm literally like making records 0:05:04.000 --> 0:05:07.480 right now with artists, you know, like I'm uh directing 0:05:07.560 --> 0:05:10.920 videos sometimes, you know what I mean. But at the 0:05:10.960 --> 0:05:15.560 same time, like I'm also balancing budgets, you know what 0:05:15.600 --> 0:05:19.039 I mean. I'm also like, uh, you know, making sure 0:05:19.080 --> 0:05:21.919 that payroll is clear and running. I'm also you know, 0:05:23.880 --> 0:05:27.040 you know, making sure that everyone's four one K is 0:05:27.080 --> 0:05:29.599 set up, that our employees in the company, you know. 0:05:29.680 --> 0:05:34.279 So it's like it's just like creative hat, but as. 0:05:34.120 --> 0:05:37.440 Well, I'm I'm a I'm a real business owner, you know, 0:05:37.520 --> 0:05:40.039 and I really do this business thing for real. So 0:05:41.680 --> 0:05:45.080 I just think like the word that can encapsulate all 0:05:45.120 --> 0:05:46.560 of that is creator. 0:05:47.279 --> 0:05:50.120 Mm hm. Why R and B? 0:05:50.240 --> 0:05:52.960 Though, if you were raised so hip hop, yeah that 0:05:53.080 --> 0:05:55.640 was your first thing, like your first mind? 0:05:55.880 --> 0:05:57.080 Yeah, why R and B? 0:05:57.680 --> 0:06:01.520 I think it's really one word. I think the genre 0:06:01.760 --> 0:06:06.200 overall in the live space was underserved, and I think 0:06:06.200 --> 0:06:10.640 that for years and years and years, people's view of 0:06:11.120 --> 0:06:15.719 an R and B show was an artist on stage 0:06:15.760 --> 0:06:18.640 with a microphone and maybe, if they were lucky. 0:06:18.640 --> 0:06:20.360 A band behind them. 0:06:20.520 --> 0:06:23.640 I don't think people before we came into the game, 0:06:23.720 --> 0:06:29.159 I don't think people could conceptualize a show involving a DJ. 0:06:29.640 --> 0:06:32.040 I think that they always thought that that was a party, 0:06:32.279 --> 0:06:34.040 you know what I mean. If I'm going to a party, 0:06:34.680 --> 0:06:38.480 it's a DJ there. And when I started going to 0:06:39.320 --> 0:06:45.279 you know, electronic music shows, I started seeing like incredible 0:06:45.560 --> 0:06:49.960 hip hop DJs alongside artists, like opening up for an artist, 0:06:50.040 --> 0:06:51.640 you know what I mean, but having their own flow 0:06:51.680 --> 0:06:55.800 and their own show. I said, Man, this isn't really 0:06:55.839 --> 0:06:59.320 happening like this in the R and B space, you know, 0:06:59.480 --> 0:07:02.640 Like like I said, it is just really filled with 0:07:02.680 --> 0:07:06.880 a bunch of incredible artists doing their thing. But I 0:07:06.920 --> 0:07:10.800 wanted to provide something where I thought people could have 0:07:10.880 --> 0:07:15.200 that same experience of a concert but sort of have 0:07:15.320 --> 0:07:18.200 it be a hybrid of a party. But I just 0:07:18.240 --> 0:07:20.800 really wanted to make people pay attention to what was 0:07:20.840 --> 0:07:25.200 going on on stage, but just from a DJ perspective, 0:07:25.320 --> 0:07:29.800 like telling stories through music, and that's what I thought 0:07:29.880 --> 0:07:31.760 was missing, And that's that's how R and B on. 0:07:31.800 --> 0:07:36.960 It was really birthed and with this idea, with this thought, 0:07:37.200 --> 0:07:38.320 what is your first move? 0:07:39.800 --> 0:07:46.000 WHOA so well, really, I was doing hip hop parties 0:07:46.200 --> 0:07:49.320 at first, and at the end of those parties I 0:07:49.360 --> 0:07:52.800 would play R and B exactly and I would well, 0:07:52.840 --> 0:07:56.280 I was hosting. I would always hire DJ. I never 0:07:56.480 --> 0:07:59.679 was a DJ myself, but I would always hire DJs 0:07:59.680 --> 0:08:03.680 and I would host the events. And I turned the 0:08:03.680 --> 0:08:05.760 fader down one day, and sometimes the DJs would hate 0:08:05.760 --> 0:08:09.040 this because I would like grab their yeah, yeah, I 0:08:09.400 --> 0:08:11.840 would grab the fader from there right, turn it down, 0:08:12.600 --> 0:08:15.720 and and so I would. I did that, and I 0:08:15.800 --> 0:08:18.440 was like, if I did an R and B only event, 0:08:18.520 --> 0:08:22.000 would you guys come? And I had noticed at some 0:08:22.120 --> 0:08:24.800 point like we would play R and B in the 0:08:24.880 --> 0:08:29.000 last hour and a half. But as these parties were 0:08:29.480 --> 0:08:34.040 kept progressing, all of the women would really come. Like 0:08:34.160 --> 0:08:35.760 for the R and B sets, they would be like, oh, 0:08:35.800 --> 0:08:38.200 I know they're about to do R and B, Like 0:08:38.280 --> 0:08:40.319 at the end, I don't want to be there. When 0:08:40.360 --> 0:08:43.680 at the time, you know, this is like little UZI vert, 0:08:43.800 --> 0:08:48.360 you know, asap ferg, Like this is like the era 0:08:48.480 --> 0:08:50.040 of turn up hip hop, you know. 0:08:50.040 --> 0:08:50.440 What I mean? 0:08:50.960 --> 0:08:54.920 And the girls were just coming at a certain time 0:08:54.960 --> 0:08:56.920 and they were just like enjoying it so much, and 0:08:57.840 --> 0:09:00.760 the entire room just like erupted when I asked them 0:09:00.800 --> 0:09:02.280 if they if they would come to something that was 0:09:02.280 --> 0:09:04.480 on and be only. And so the first move was 0:09:04.559 --> 0:09:06.680 just like, all right, book a small venue. And so 0:09:06.720 --> 0:09:09.679 I booked a venue down the street from where I 0:09:09.720 --> 0:09:12.040 was doing it. I was I was having my events 0:09:12.080 --> 0:09:14.360 in La at this place called a Dragonfly on Santa 0:09:14.360 --> 0:09:18.640 Monica Boulevard. And then we booked a really small venue 0:09:19.840 --> 0:09:23.440 off Sunset. Maybe it held to like maybe about one 0:09:23.559 --> 0:09:24.920 hundred and fifty two hundred people. 0:09:24.960 --> 0:09:26.520 It wasn't even really like a venue. It was kind 0:09:26.520 --> 0:09:27.000 of like a bar. 0:09:27.400 --> 0:09:28.880 Hold on, let's get this because I want to get 0:09:29.000 --> 0:09:31.680 because you're not You're just You're not just a creator. Yep, 0:09:31.720 --> 0:09:32.480 you're a businessman. 0:09:32.600 --> 0:09:32.800 Yep. 0:09:33.080 --> 0:09:36.120 How do you book this venue? Do you do a 0:09:36.280 --> 0:09:38.320 deal with the venue in terms of the door. Do 0:09:38.400 --> 0:09:40.240 you say, hey, let me buy out your venue? 0:09:40.400 --> 0:09:42.079 Yeah for the night? Like, how did you do that? 0:09:42.160 --> 0:09:47.720 Ever since I started, I was always I it was 0:09:47.720 --> 0:09:51.000 always important to me to have as much control as 0:09:51.000 --> 0:09:55.240 I possibly could have. So I always and to this day, 0:09:55.440 --> 0:09:59.400 we still only do rental deals. So I would say, hey, 0:09:59.720 --> 0:10:03.320 I'll at the venue and maybe there's a fixed fee, 0:10:04.000 --> 0:10:07.680 but maybe that you know, fee can go down if 0:10:07.720 --> 0:10:10.800 we have some sort of bar participation. So like let's 0:10:10.800 --> 0:10:13.520 say at this time, maybe the venue cost about like 0:10:13.520 --> 0:10:17.000 twenty five hundred or something to rent, but if we 0:10:17.080 --> 0:10:20.200 did x amount at the bar, that twenty five hundred 0:10:20.280 --> 0:10:22.200 might go to like fifteen hundred. And then if we 0:10:22.200 --> 0:10:24.640 did more at the bar, that fifteen hundred could go 0:10:24.679 --> 0:10:27.640 to five hundred, and if we hit the highest tier, it. 0:10:27.559 --> 0:10:29.880 Would be a free, free venue rental. Yeah. 0:10:29.920 --> 0:10:33.679 So that was like how I started all of my deals. 0:10:33.960 --> 0:10:38.680 And you know, it's evolved a lot now as we're 0:10:38.720 --> 0:10:42.760 in like much larger capacities, but the spirit is still there. 0:10:42.520 --> 0:10:46.040 You're betting on you're betting early people. 0:10:46.240 --> 0:10:49.760 Yeah, absolutely, yeah, yes, you're hedging a real bad yeah. 0:10:49.800 --> 0:10:50.000 Yeah. 0:10:50.000 --> 0:10:51.480 And there and there's a there's a lot of skin 0:10:51.480 --> 0:10:52.640 in the game, and there's a lot that can be 0:10:52.679 --> 0:10:55.719 lost when you do that because it could rain and 0:10:55.960 --> 0:10:58.640 nobody could show up. Yeah, and now you you you've 0:10:58.679 --> 0:11:01.679 already paid that fifty percent deposit to the venue and 0:11:02.320 --> 0:11:03.439 they don't care if it rains or not. 0:11:05.640 --> 0:11:06.640 They had the staff. 0:11:07.559 --> 0:11:08.640 Yeah. 0:11:08.720 --> 0:11:11.480 Yeah, so yeah, you could, you could, uh and I 0:11:11.559 --> 0:11:13.240 have many times you could. 0:11:13.320 --> 0:11:13.440 Uh. 0:11:14.120 --> 0:11:16.880 You could lose your shirt on some of these deals. 0:11:16.880 --> 0:11:20.280 But at the end of the day, when you take 0:11:20.559 --> 0:11:24.520 the most risk, naturally, when it works, you're going to 0:11:24.559 --> 0:11:25.560 be able to have the most reward. 0:11:26.240 --> 0:11:29.960 So your first your first one, yeah is Dragonfly is correct? 0:11:29.960 --> 0:11:32.160 Well, well it wasn't Dragonfly, it was it was another 0:11:32.240 --> 0:11:34.680 venue that I don't even down down the street. It 0:11:34.720 --> 0:11:37.360 was I believe it was called the Lost Palmas or 0:11:37.400 --> 0:11:44.120 something we recently. Yeah, it was all off of Lost Yeah. Yeah, 0:11:44.200 --> 0:11:50.120 so it was there and that one cracked. Yeah, for sure, 0:11:50.320 --> 0:11:53.640 for sure. Honestly, it was just under the amount of 0:11:53.640 --> 0:11:56.080 people that were at the hip hop shows. And so 0:11:56.160 --> 0:11:58.240 I was like, you know, but the thing is like 0:11:58.280 --> 0:12:01.880 the hip hop the room was and the hip hop 0:12:01.880 --> 0:12:05.320 stuff was ticketed. This one I made a free rs VP, 0:12:06.000 --> 0:12:08.079 but it was free rs VP before a certain time. 0:12:08.120 --> 0:12:10.480 It was like free rs VP, free rs VP before 0:12:10.559 --> 0:12:14.120 nine thirty because I knew if I incentivized people to 0:12:14.200 --> 0:12:17.800 get there early like that would that was that was 0:12:17.840 --> 0:12:20.600 the payment for me. It was like, you don't have 0:12:20.640 --> 0:12:22.600 to give me any money to come to this show. 0:12:23.160 --> 0:12:26.840 But if you get here early. That's more time you 0:12:26.960 --> 0:12:29.400 drinking at the bar, you know what I mean, that's 0:12:29.480 --> 0:12:32.520 that's more time that that people. You know a lot 0:12:32.520 --> 0:12:35.160 of times, especially in LA people want to get to 0:12:35.200 --> 0:12:37.439 some place where it's already popping at They don't want 0:12:37.480 --> 0:12:38.000 to be there. 0:12:38.120 --> 0:12:40.880 They don't want to be the first people in the building. 0:12:40.960 --> 0:12:43.480 Yeah, exactly right, And so like they didn't mind getting there. 0:12:43.559 --> 0:12:46.000 Now everybody got there at about nine to twenty five, 0:12:46.360 --> 0:12:48.480 you know, and then the line is wrapped around the corner, 0:12:48.840 --> 0:12:51.679 it looks and you know, so now it's like okay, cool, 0:12:52.760 --> 0:12:55.560 once we got everybody in, and it goes from like 0:12:55.800 --> 0:13:01.000 nine thirty until you know, two am. I just noticed that, like, wow, 0:13:02.080 --> 0:13:07.920 this music, it has the key ingredients to storytell through 0:13:08.000 --> 0:13:11.480 music throughout the night, right, and and those those ingredients 0:13:11.480 --> 0:13:17.120 are it has to have a past president in the future, right, 0:13:17.200 --> 0:13:20.120 So like there's an old school that people really want 0:13:20.160 --> 0:13:23.959 to hear, but there's also a current like at the 0:13:24.160 --> 0:13:26.600 at the at the current time, this is what the 0:13:26.720 --> 0:13:29.400 music sounds like. And then there's like this up and 0:13:29.440 --> 0:13:31.640 coming you know what I mean of the genre and 0:13:31.679 --> 0:13:34.440 where it's going. And as long as we have that, 0:13:35.520 --> 0:13:38.120 we can curate the music in a way where we 0:13:38.120 --> 0:13:41.520 can take people on the journey, you know. And I 0:13:41.559 --> 0:13:43.920 started all those wheels started turning in my head on 0:13:43.960 --> 0:13:44.520 the first show. 0:13:44.640 --> 0:13:47.280 So you were curating the DJ's playlist. 0:13:47.600 --> 0:13:50.800 Yeah, yeah, definitely, definitely. I wouldn't just tell a DJ, 0:13:51.360 --> 0:13:53.959 hey spin an R and B set, you know what 0:13:54.000 --> 0:13:55.840 I mean? And that that's not even how it works 0:13:56.000 --> 0:13:59.320 to this day. You know, like we really sit with music, 0:14:00.640 --> 0:14:03.840 you know, I work with the music director and we 0:14:04.240 --> 0:14:07.120 curate everything, and then there's a lot of like, you know, 0:14:07.160 --> 0:14:10.560 we have moments in the show where we might we 0:14:10.640 --> 0:14:14.240 might get the crowd interactive, and so we'll put you know, 0:14:14.400 --> 0:14:16.680 actually we're doing it with one of your songs. In 0:14:16.760 --> 0:14:20.680 this season, we have a we have a moment that 0:14:21.400 --> 0:14:26.760 progresses from like baby making music or I think it's 0:14:26.800 --> 0:14:30.080 love making music, baby making music, and then freak nasty music. 0:14:30.600 --> 0:14:33.960 And we put a screen up and we have like 0:14:34.040 --> 0:14:37.480 three options for each category and we get the crowd involved, 0:14:37.480 --> 0:14:40.360 the nextra crowd to choose which songs they want to hear, 0:14:40.680 --> 0:14:44.760 right yeah, And I think on freak Nasty that's when 0:14:45.120 --> 0:14:50.160 one of the three options is when we and I 0:14:50.160 --> 0:14:52.920 can't tell you how many times that song wins. Yeah, 0:14:53.240 --> 0:14:55.840 And I always show you out when whenever, whenever, if 0:14:55.880 --> 0:14:57.960 I'm on stage, if I'm hosting none of these shows, 0:14:57.960 --> 0:15:00.800 I always say it's time to play big bro tanks joints. 0:15:01.560 --> 0:15:04.960 It goes absolutely crazy nasty. 0:15:05.440 --> 0:15:06.240 Yeah, and it's under. 0:15:06.080 --> 0:15:10.760 Freaking appreciate you putting me in the right category. 0:15:11.680 --> 0:15:13.760 You got stuff that can fit in every category. 0:15:13.800 --> 0:15:15.640 But like I know, I get back make room for everybody. 0:15:15.720 --> 0:15:18.760 Like the variety is what makes it dope. That's I 0:15:18.840 --> 0:15:21.920 love that. What is like even when you're when you're 0:15:21.960 --> 0:15:25.240 now when you're picking DJs, are you or were you 0:15:25.320 --> 0:15:28.560 at that time? You know, did you have a database 0:15:28.600 --> 0:15:32.000 of of of of DJs that you knew were well 0:15:32.080 --> 0:15:33.800 versed in the R and B space or was it 0:15:33.880 --> 0:15:38.200 something that you have to like now teach and and 0:15:38.200 --> 0:15:40.240 and kind of curated you say, the playlist and all 0:15:40.240 --> 0:15:44.560 of these things so that you can have now your 0:15:44.680 --> 0:15:48.280 stable of DJs that understand your format. 0:15:48.400 --> 0:15:50.880 No, No, it was definitely like I was rocking with 0:15:50.960 --> 0:15:56.360 the people that I had known, and it was it 0:15:56.440 --> 0:15:59.480 was a very different thing back then because at that 0:15:59.600 --> 0:16:03.600 time it was really only males DJing at R and 0:16:03.640 --> 0:16:07.640 B only shows. Now we're known for and it has 0:16:07.680 --> 0:16:10.440 evolved into like, we only have women DJ at our 0:16:10.480 --> 0:16:12.840 shows and very intentionally. 0:16:12.480 --> 0:16:14.960 No, we did Chicago. It was a young lady, Yeah, 0:16:15.080 --> 0:16:16.040 san Diego. 0:16:16.040 --> 0:16:18.720 Da big shout out to Dasa. She was actually the 0:16:18.760 --> 0:16:22.880 first women DJ that started working with me and it's 0:16:22.920 --> 0:16:24.080 still rocking on. 0:16:24.040 --> 0:16:27.520 The team to this day. Yeah yeah, So, but. 0:16:27.560 --> 0:16:31.120 You know, like the way it started was it was 0:16:31.360 --> 0:16:34.760 it was male DJs who were primarily known in the 0:16:34.840 --> 0:16:37.120 hip hop space, but they had this R and B 0:16:37.240 --> 0:16:38.560 knowledge and I will work with them. 0:16:38.400 --> 0:16:40.080 To curate the sets. 0:16:40.400 --> 0:16:46.040 But I started to realize as time went on, seventy 0:16:46.080 --> 0:16:48.080 percent Because I'm a data guy. I'm a nerd, right, 0:16:48.120 --> 0:16:51.640 so I'm always like I was making people select what 0:16:51.800 --> 0:16:54.160 gender they are when they got a ticket, Like that 0:16:54.280 --> 0:16:56.440 was something that I was doing super early so I 0:16:56.480 --> 0:16:59.400 could get the data on what does the audience look 0:16:59.480 --> 0:17:03.920 like and analytics, right, and I started to see like 0:17:04.160 --> 0:17:07.280 seventy percent of the audience was women. So if seventy 0:17:07.320 --> 0:17:10.399 percent of the audience as women, but it's a male 0:17:10.440 --> 0:17:13.440 host and a male DJ up here, you know, we're 0:17:13.480 --> 0:17:17.800 giving you guys what our perspective is, but really we 0:17:17.840 --> 0:17:21.680 should be given what y'all's perspective is you know what 0:17:21.720 --> 0:17:25.280 I mean? And so and then I really wanted women 0:17:25.520 --> 0:17:29.159 to feel seen, like I wanted them to look on 0:17:29.200 --> 0:17:31.560 the stages that we were on and see themselves there. 0:17:32.119 --> 0:17:34.560 You know, And to this day, I don't think you 0:17:34.720 --> 0:17:39.240 really see that many women DJs, you know, in front 0:17:39.240 --> 0:17:42.160 of the size crowds that we're in front of, right, 0:17:42.480 --> 0:17:44.199 and so you know that when you're coming to an 0:17:44.280 --> 0:17:47.080 R and B only show, now, it's only going to 0:17:47.160 --> 0:17:50.920 be women DJs because they're they're serving a crowd full 0:17:50.960 --> 0:17:51.320 of women. 0:17:51.640 --> 0:17:53.520 So you only have women DJs. 0:17:53.200 --> 0:17:55.439 Now, Yeah, that's it. And that's been going on for 0:17:55.520 --> 0:18:04.320 the past seven years. Yeah, I say, you find you women. Yeah, 0:18:04.400 --> 0:18:05.720 and I got to give a big shout out to 0:18:06.080 --> 0:18:09.240 all of them. But uh so we got Dasha, we 0:18:09.320 --> 0:18:16.040 got Tierra Monique, we've got Magic, we've got Gap soul 0:18:17.000 --> 0:18:23.720 h We've got Savage, and we've got dj Ashby. So 0:18:23.840 --> 0:18:26.199 big shout out to all the women of R. 0:18:26.200 --> 0:18:28.760 And B on I think I'm a steal savage. 0:18:28.720 --> 0:18:32.440 Savage, savages, savages. 0:18:33.960 --> 0:18:38.640 She gets the crowd going. Yeah. 0:18:38.800 --> 0:18:44.680 When you when you're when you're going through the progressions 0:18:45.600 --> 0:18:48.680 and of course you're doing these analytics and and figuring 0:18:48.680 --> 0:18:51.280 out now attendance and all of these things. What are 0:18:51.320 --> 0:18:53.840 the things that give you the indicators that Okay, now 0:18:53.880 --> 0:18:58.280 it's time to move this from this club to now 0:18:58.320 --> 0:19:01.760 this club. Now we can't even do clubs. Now we're 0:19:01.760 --> 0:19:05.239 in palladiums and now we're in like you know, what 0:19:05.280 --> 0:19:06.639 are the indicators that give you that? 0:19:07.200 --> 0:19:07.440 Yeah? 0:19:07.480 --> 0:19:12.560 So I think it's two things. The velocity in which 0:19:12.600 --> 0:19:16.760 tickets sell when you drop them, right, So, like in 0:19:16.800 --> 0:19:20.760 our industry, you guys know this, you have an announce 0:19:21.000 --> 0:19:23.439 in an on sale. So an announce for those that 0:19:23.480 --> 0:19:27.879 don't know, is when you announce a show or a tour, 0:19:28.440 --> 0:19:31.800 that's just like essentially just like putting it out to 0:19:31.840 --> 0:19:34.639 the public. Right then you have the date that the 0:19:34.680 --> 0:19:38.640 tickets actually go on sale. And sometimes that could be 0:19:39.280 --> 0:19:40.760 the next day, it could be two days later, it 0:19:40.800 --> 0:19:44.560 could be two weeks later. But when you go on sale, 0:19:45.880 --> 0:19:51.639 that really determines the interest of the people, you know 0:19:51.680 --> 0:19:54.120 what I mean, Because like sometimes you have a situation 0:19:54.160 --> 0:19:57.040 where you blow through the tickets and you sell you know, 0:19:57.080 --> 0:20:01.120 the whole show out, or sometimes you might sell ten 0:20:01.119 --> 0:20:02.760 percent of the venue, you know what I mean, And 0:20:02.800 --> 0:20:05.800 you're like, WHOA, So I think the first thing we 0:20:05.880 --> 0:20:08.800 look at is the velocity and the speed in which 0:20:09.240 --> 0:20:14.040 tickets go on sale and how fast they sell. I 0:20:14.080 --> 0:20:18.000 think the second thing, though, is sometimes you have markets 0:20:18.080 --> 0:20:21.360 that are just you know, people people just. 0:20:21.800 --> 0:20:23.120 By late, you know what I mean. 0:20:23.160 --> 0:20:26.600 People, Yeah, people walk up, yeah yeah, people just like 0:20:26.920 --> 0:20:29.919 you'd be surprised that how many tickets get sold in 0:20:29.920 --> 0:20:36.439 the last forty eight hours. We would, And sometimes you know, 0:20:36.480 --> 0:20:39.919 you're sweating, you're you're, you're, you are really wondering like 0:20:40.119 --> 0:20:42.040 is this going to work? And then the last forty 0:20:42.080 --> 0:20:45.600 eight hour hits and you know, it just just ticks up. 0:20:45.960 --> 0:20:46.280 And so. 0:20:47.760 --> 0:20:53.639 Ultimately between the on sale and the actual you know, 0:20:53.720 --> 0:20:57.960 like the fully you know, after the show is completely done, 0:20:58.240 --> 0:21:01.440 you have the data on like what has been done. 0:21:01.520 --> 0:21:05.440 And typically if we're if we're selling out quick, then 0:21:05.480 --> 0:21:07.880 we know that we need to move into a bigger room. 0:21:08.119 --> 0:21:10.440 Yeah yeah, But if it's taking a little bit of time, 0:21:10.720 --> 0:21:13.080 then we'll probably double back. We'll come back to that venue, 0:21:13.119 --> 0:21:14.680 will know this is the right size that we need 0:21:14.720 --> 0:21:17.880 to be in, you know, and then we'll just we'll 0:21:17.880 --> 0:21:19.280 just assess it on the next run. 0:21:20.280 --> 0:21:22.520 Like I know Tank is here, I know he's here, 0:21:23.280 --> 0:21:28.280 right but what's the biggest record in R and B only? 0:21:28.960 --> 0:21:32.280 Oh, I mean, it's so it's so many. 0:21:32.359 --> 0:21:34.879 It's so many because you know, now we're in our 0:21:34.920 --> 0:21:38.080 tenth year and we've thank you so much. 0:21:38.920 --> 0:21:42.760 Spin. It's been incredible, incredible journey. 0:21:43.880 --> 0:21:47.159 But I've seen I've seen I've seen records go like this, 0:21:47.240 --> 0:21:49.200 and I've seen records go like that, right, I've seen. 0:21:50.520 --> 0:21:54.119 But it's it always it always boils down to the classics. 0:21:54.720 --> 0:21:59.880 And I can't I can't give like one political right now, 0:22:00.600 --> 0:22:12.080