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Speaker 1: NFL Explained is a production of the NFL in partnership

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Speaker 1: in demand developers, designers, project managers and more at www

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Speaker 1: dot up work dot com. Welcome to NFL Explaining. I'm like, yeam,

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Speaker 1: she's a D Kikawalla. Hi. Everyone who is going international

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Speaker 1: with us today? A D D All right, we are

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Speaker 1: We're definitely hitting our group here. It's episode number six.

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Speaker 1: Fans all over the world, and I'm not saying that

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Speaker 1: just to say, hey, we've got fans listening all over

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Speaker 1: the world. There's actually metrics that tracked this stuff, and

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Speaker 1: apparently we're big in London. I think my next time

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Speaker 1: going to the airport, I'm going to say international and

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Speaker 1: book that trip out there. So seriously, thank you so

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Speaker 1: much to everyone who's been listening. And A d D.

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Speaker 1: I actually got a message from Page in Australia who

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Speaker 1: loves the show. Hit me up also a Mets fan

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Speaker 1: in Australia. That's what I said, and she gave me

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Speaker 1: the great story to why that is, which I won't

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Speaker 1: board people with. But a shout out to our international

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Speaker 1: fans because today we are breaking down the history of

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Speaker 1: NFL's international matchups and most fans probably a little familiar

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Speaker 1: with the London series. A d D. I know you

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Speaker 1: are for a lot of reasons, especially because you've been

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Speaker 1: to some of those games. But we've got jetson Falcons

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Speaker 1: coming up this week, we got Dolphins Jags in a

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Speaker 1: couple of weeks, both of those games Tottenham Hotspur Stadium.

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Speaker 1: I think about those matchups Jets and Falcons, by the way,

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Speaker 1: playing in their third international matchups, the Dolphins playing in

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Speaker 1: their six international game, and the Jags playing in their

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Speaker 1: eighth international game. A dit you've covered these matchups. The

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Speaker 1: first initial memory that comes with a trip overseas is

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Speaker 1: what just how incredibly amazing the fans are. So I

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Speaker 1: was at Wembley in two thousand thirteen, I believe, for

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Speaker 1: Viking Steelers, and I was at Twickenham Stadium in two

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Speaker 1: thousand seventeen for Vikings Browns, and it's like being at

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Speaker 1: I don't know if I should call it real football.

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Speaker 1: We have international listeners. I should probably call it real football.

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Speaker 1: But it's like being at a real football game, meaning

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Speaker 1: a soccer game and not an American football game, because

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Speaker 1: the noise is just through the roof the entire game.

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Speaker 1: It's consistent. Remember the first game at Wembley there was

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Speaker 1: the wave. I thought that was amazing, the tailgating, which

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Speaker 1: is unusual for sporting events overseas. I could just keep going,

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Speaker 1: but we don't want forty five minutes of me reminiscing

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Speaker 1: about going to London. A d D painting the picture

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Speaker 1: for us Demani Leach, who's the CEO of NFL International.

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Speaker 1: He's going to be with us a little bit later,

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Speaker 1: but super excited Chargers running back Austin Neckler is also

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Speaker 1: going to be with us on the show. All right,

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Speaker 1: So break this down for me, because there's a lot

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Speaker 1: of information on these international games, and I think instead

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Speaker 1: of us just sort of teaching a school class lesson,

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Speaker 1: we try to have a little bit of fun with us.

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Speaker 1: Works for me, alright. So NFL regular season or exhibition games,

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Speaker 1: we were thinking about this since nineteen fifty and the

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Speaker 1: amount of teams and really more specifically the countries the

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Speaker 1: games are played in. And indeed you made references some

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Speaker 1: of the matchups that you have seen two of them overseas.

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Speaker 1: But can you name a couple of the countries and

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Speaker 1: how many countries do you think the NFL has played

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Speaker 1: overseas since nineteen fifty. I know Canada. I know Japan

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Speaker 1: because we just told the t D story. I know

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Speaker 1: England because I've been there. Uh. I know Ireland because

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Speaker 1: of the late Steelers owner Dan Rooney having played there. Um.

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Speaker 1: I know Australia because Neil Gilman in our goal Post

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Speaker 1: episode told us that he had to send goal post

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Speaker 1: to Australia. M M, I know Mexico because those games

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Speaker 1: at Estata Stecca are just absurdly ridiculously. I'm counting on

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Speaker 1: my fingers right now, I'm doing the same. I'm up

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Speaker 1: to six. Who am I missing? Because I feel like

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Speaker 1: it's more than six, But I'm not really sure. You've

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Speaker 1: done a remarkable job. So nine is the total? So

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Speaker 1: you only missed out on three? Who did I miss? Sweden?

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Speaker 1: Which I think is sort of a hard one to get,

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Speaker 1: so I'm not surprised, like that might be the more

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Speaker 1: difficult one. Germany is one that you did not. I

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Speaker 1: should have had Germany? Did I not have Germany? And

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Speaker 1: how about Spain? I'd love to cover a game in Spain. Yeah, alright, alright,

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Speaker 1: I got I have one for you. Then you said

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Speaker 1: the first international game was in nineteen fifty. That, of course,

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Speaker 1: was the Giants playing the Ottawa rough Riders in Canada,

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Speaker 1: and the NFL did go to Canada quite a bit

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Speaker 1: in that era, from nineteen fifty to nineteen sixty nine.

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Speaker 1: I think there were ten NFL games played in Canada.

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Speaker 1: But how many total international exhibition games has the NFL

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Speaker 1: played overseas since that first Giants Rough Riders game in

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Speaker 1: nineteen fifty. Wow. So the exhibition aspect of the question

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Speaker 1: makes it more difficult for me, although I don't really

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Speaker 1: even know the answer even if it's regular season or exhibition,

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Speaker 1: but I would just imagine that there was more, especially

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Speaker 1: early on because nowadays and you just you talked about

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Speaker 1: your personal experiences, Like I think about how regular it

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Speaker 1: is to see regular hedging, your hedging, your hedging, which

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Speaker 1: is not necessarily a great answer because it's not specific.

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Speaker 1: That's a great way to guess, Like this is the

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Speaker 1: game that I play with my six year old Mike

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Speaker 1: when I'm guessing a number and you have to say

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Speaker 1: higher or lower. So if your guest is fifty, higher, Mike. Uh,

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Speaker 1: it's like the prices right when you were sick as

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Speaker 1: a school kid, and you whatever the game. You bet

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Speaker 1: a dollar, you wager a dollar, and that's your guest.

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Speaker 1: If it's higher, I'll go sixty, then lower, Um, all right, fifty,

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Speaker 1: I'll go one day. Yes, thinking there have been fifty

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Speaker 1: nine international exhibition games played since nineteen fifty. You know

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Speaker 1: the first time that the NFL played in Mexico City

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Speaker 1: probably before I was born, which was it was indeed

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Speaker 1: before you were born in nineteen seventy eight. Okay, so

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Speaker 1: I just missed out. I mean surely you can recall

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Speaker 1: in your head, especially those Cowboys games fairly recently at

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Speaker 1: a stadio a Stecca. Yeah, the drama, just how cool

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Speaker 1: the environment is, and to be fair, a lot of

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Speaker 1: these international games they bring the flare. You mentioned some

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Speaker 1: of your personal experience with the wave and the routs

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Speaker 1: and just the chanting and how about this, because you've

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Speaker 1: experienced the London deal, so I feel like you might

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Speaker 1: actually know the answer to it. The first NFL exhibition

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Speaker 1: game played in London? Do you know what year that was?

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Speaker 1: Do you think the Vikings played in the first exhibition games?

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Speaker 1: They did? Well done? I feel like that might have

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Speaker 1: been It's just a shot in the dark. I was like,

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Speaker 1: come on, now, maybe there's got to be something there. Okay,

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Speaker 1: so I know one of the teams, the Vikings. Now

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Speaker 1: I need to know the other team, and I need

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Speaker 1: to know the year after you were born or before

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Speaker 1: you were born. Shortly after three well done, well done.

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Speaker 1: I remember that game very well. Just trying to figure

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Speaker 1: out how to work the I was gonna say TV remote,

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Speaker 1: but at eighty three. We didn't actually had to stand up.

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Speaker 1: I was barely making my way waddling to the television.

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Speaker 1: Do you wattle it too? I don't know how that works,

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Speaker 1: but anyway, Uh, the Vikings Cardinals the St. Louis Cardinals,

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Speaker 1: the matchup nineteen eighty three. Also, goalposts had to be

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Speaker 1: shipped to London. Look, if you missed the goal post episode,

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Speaker 1: go back check it out. Very very informative and a

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Speaker 1: ton of fun for us to do. That show. So

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Speaker 1: not bad nineteen eighty three, that so well done. Add

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Speaker 1: you know, I do recall this though. The reason that

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Speaker 1: London pushed to have a game was because early in

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Speaker 1: the eighties, and it may have been nineteen eighty two,

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Speaker 1: we can check really quickly. I think it was indeed

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Speaker 1: nineteen eighty two, four and a half million citizens of

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Speaker 1: Great Britain had stayed up into the wee hours of

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Speaker 1: the morning watching the Super Bowl, and because that Super

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Speaker 1: Bowl had drawn such insane fervor and ratings and fandom,

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Speaker 1: London promoters were like, hey, hey, bring us a game,

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Speaker 1: because we think there's an appetite for this, and they

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Speaker 1: were right about that. Look, I think a lot of

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Speaker 1: it goes back to nineteen eighty six, not only were

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Speaker 1: the Mets World Series champs, shout out to Page once again,

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Speaker 1: It's been a while since we could celebrate like that,

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Speaker 1: but eighty six the Bears took on the Cowboys, and

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Speaker 1: in a lot of ways, this is like a critical

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Speaker 1: moment for the NFL because the Bears would Dick company.

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Speaker 1: They were the reigning Super Bowl champ. So you have

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Speaker 1: guys like Walter Peyton, Tony Dorsett, Jim McMahon, ed to

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Speaker 1: Tall Jones, and of course this is just awesome. To

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Speaker 1: see some of the video surrounding this game was really cool.

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Speaker 1: But to also just see William the Refrigerator Perry in

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Speaker 1: this football game was just spectacular. All the teams together,

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Speaker 1: they didn't get as much publicity as William Perry did

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Speaker 1: himself this past week in London. Dick put two plays

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Speaker 1: in for him earlier this week. Let's see what they

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Speaker 1: were on Perry Mike. Honestly, I don't know why we

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Speaker 1: don't do that more, especially when we see teams in

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Speaker 1: this fourth and one situation, bring in your biggest guy

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Speaker 1: in haven't be your ball carrier. The refrigerator ain't small.

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Speaker 1: I can tell you that just I mean, you could

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Speaker 1: just hear it all right. So then it was after

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Speaker 1: that game if that was kind of the turning point

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Speaker 1: where you had the superstars and there was clearly a

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Speaker 1: lot of excitement. It was after that I know that

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Speaker 1: the NFL went to Mexico, went to Japan, went to

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Speaker 1: the country I forgot earlier, Germany, Ireland, and as I mentioned,

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Speaker 1: I keep coming back to this just because it's so

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Speaker 1: exciting to see this many people. A stadio a Stecca

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Speaker 1: has hosted the two largest crowds to watch an NFL

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Speaker 1: game ever anywhere, and in it was the Cowboys Oilers

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Speaker 1: more than one hundred and twelve thousand people. In it

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Speaker 1: was the Cowboys Patriots, and that was more than a

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Speaker 1: hundred and six thousand people. But we've been talking about

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Speaker 1: exhibition games, so let's move on to the games that

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Speaker 1: actually counted, the games that matter that the NFL has

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Speaker 1: played overseas. One guess how many regular season games do

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Speaker 1: you think that the NFL has played outside America since

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Speaker 1: two thousand five. I would imagine it's a fairly significant

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Speaker 1: total just for the amount of games over the last

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Speaker 1: few years that we have seen internationally, especially in London.

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Speaker 1: So I'm gonna say hovering probably around that thirty marks

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Speaker 1: and so oh five, very very good, Mike, thirty eight,

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Speaker 1: and very good of you to bring up London, because

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Speaker 1: there have actually been twenty eight of those thirty eight

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Speaker 1: regular season games outside the United States played in London,

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Speaker 1: and you know the stadium where most of those games

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Speaker 1: in London have been played, to lay up Wembley, I'm

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Speaker 1: by far. I just and you even said it like

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Speaker 1: you've already you've covered two of those matchups. I feel

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Speaker 1: like that is de facto NFL London, just based off

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Speaker 1: of the sheer numbers. Yes and no, no demerits to Twickenham,

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Speaker 1: which was a great host to me in two thousand seventeen,

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Speaker 1: but covering a game at Wembley, I mean the hallowed grounds,

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Speaker 1: just the whole atmosphere, the energy, everything about it really, really,

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Speaker 1: really truly one of my favorite NFL experiences ever. So

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Speaker 1: let's hit the appetite for games in London starting in

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Speaker 1: two thousand seven, so we said, since two thousand and five,

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Speaker 1: there have been obviously thirty eight games that have counted

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Speaker 1: thirty eight regular season games played overseas since two thousand

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Speaker 1: and seven, twenty eight of those games have been played

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Speaker 1: in London, and the first was the Giants beating the

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Speaker 1: Dolphins at Wembley and the Giants had a star pass

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Speaker 1: rusher who is a friend of mine now that I

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Speaker 1: once covered O C. Human Eura who was actually born

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Speaker 1: in London playing in that game, and that game, Mike

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Speaker 1: sold out in less than ninety minutes. That's how hungry

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Speaker 1: people in London were to see an NFL game that

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Speaker 1: counted in person, and selling tickets in London has not

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Speaker 1: been an issue since. Again, the appetite for games overseas

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Speaker 1: is tremendous, so we should probably explain like why the

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Speaker 1: Packers haven't played a regular season game in London ever,

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Speaker 1: they're the only team that hasn't played there, they're the

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Speaker 1: only publicly owned team, but some of the criteria, once again,

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Speaker 1: they just haven't met. And the fact that their stadium

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Speaker 1: is sold out through the next couple of season's next

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Speaker 1: three seasons is the reason why well in green Bay

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Speaker 1: is also the NFL smallest city, the smallest market, and

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Speaker 1: taking one home game away from green Bay could cost

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Speaker 1: that city cost that market about fifteen million dollars, so

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Speaker 1: that is pretty significant. It is, and the NFL does

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Speaker 1: compensate teams that do go and play overseas, But it

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Speaker 1: would be a huge hit to the Green Bay Packers,

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Speaker 1: who will eventually though they will be overseas relatively soon

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Speaker 1: in the next few years, to get an opportunity to

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Speaker 1: showcase some of the best talent and a storied franchise

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Speaker 1: to some fans that don't get to watch here in

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Speaker 1: the States. I do want to circle back though notable

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Speaker 1: Hall of famers to play in exhibition games. Just the

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Speaker 1: list is pretty spectacular. I'll just highlight a couple of

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Speaker 1: those names, but Joe Montana, Damn Marino, John l Way,

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Speaker 1: Jerry Rice a good buddy mine, and Ronnie a lot

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Speaker 1: I mean, once again, Michael Irvin, one of our colleagues

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Speaker 1: at NFL Network. So it is a who's who that

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Speaker 1: have decided to showcase themselves in front of a new

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Speaker 1: audience and just get fans engaged overseas and over time

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Speaker 1: deity that has sort of changed the complexion and the

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Speaker 1: knowledge base of fans that are watching overseas. Okay, I've

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Speaker 1: got a tribute question for you. Though you just listed

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Speaker 1: this fancy group of NFL players, do you know which

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Speaker 1: quarterback actually leads all quarterbacks with wins in international games,

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Speaker 1: So I think it's not a Hall of Famer. Did

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Speaker 1: I give that away in the way I asked them? No?

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Speaker 1: Well sort of. But I'm just thinking strategically, right because

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Speaker 1: there's certain teams that just play more international games, and

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Speaker 1: I know the Jags, just from just doing some of

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Speaker 1: the research, have played the most games. So I think

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Speaker 1: it's someone in that organization just purely guessing on more opportunities.

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Speaker 1: That is actually very true. The Jaguars have played seven

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Speaker 1: games in London, that of course leads all NFL teams,

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Speaker 1: and their quarterback for five of those seven games was

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Speaker 1: play portals and he won three. That was very good

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Speaker 1: logic right now. I appreciate that right there. If you

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Speaker 1: paid me a million bucks now to get play portals, damn,

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Speaker 1: that wasn't gonna happen. But what did the players tell

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Speaker 1: you about their time overseason some of these games? You

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Speaker 1: know what's so interesting because there's been an arc. In

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Speaker 1: the beginning, it felt for some as if this was,

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Speaker 1: you know, a trip. It was a really cool trip

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Speaker 1: for a week and you got to sightsee a little

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Speaker 1: bit and enjoy where you were. And then for some

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Speaker 1: it was very much a business trip. I'm referring to

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Speaker 1: that first game. The Vikings flew out essentially for the

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Speaker 1: entire week before the game, whereas the Steelers came out

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Speaker 1: on Friday morning before the Sunday kickoff. I know now

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Speaker 1: that's been standardized a little bit and teams are indeed

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Speaker 1: treating it more like a business trip. It was probably

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Speaker 1: different during exhibition season. There used to be a time

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Speaker 1: when NFL teams would go overseas to play exhibition games,

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Speaker 1: pre season games, games that didn't necessarily count in the standings.

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Speaker 1: And you know, one of our colleagues, have you ever

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Speaker 1: heard the story, Mike of T D playing an exhibition

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Speaker 1: game in Tokyo? Arrell Davis, I've heard bits and pieces

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Speaker 1: of it. Okay, So of course you know t D

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Speaker 1: one of the nicest, nicest, nicest humans that we work with.

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Speaker 1: He is now a Hall of Famer in the Hall

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Speaker 1: of Fame running back for the Broncos forever well, he

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Speaker 1: was a sixth round pick. He wasn't necessarily a guy

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Speaker 1: than anybody expected a lot out of. He was having

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Speaker 1: a lot of trouble getting reps, getting Mike Shanahan to

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Speaker 1: notice him, and in the Broncos went overseas to Tokyo,

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Speaker 1: Japan to play an exhibition game, and t D actually

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Speaker 1: tried to quit the team the week before the game.

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Speaker 1: He was in Japan and he called the concierge to

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Speaker 1: try to get him a flight back to America, but

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Speaker 1: because he can speak Japanese, the flight never got booked

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Speaker 1: and he ended up playing in the game, making the

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Speaker 1: amazing special teams tackle. He was so dominating that he

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Speaker 1: made the Bronco's final roster and now he's a Hall

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Speaker 1: of Famer. Can you imagine almost stepping away and all

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Speaker 1: it takes. It just this one play and the play,

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Speaker 1: you know, coming on special teams, and all of a

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Speaker 1: sudden you get some reps, you know, to grab the

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Speaker 1: attention of a couple of coaches and be ready to

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Speaker 1: rock and roll. Can and nowadays because someone will say, well,

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Speaker 1: why are you calling the concierge, Like there wasn't I

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Speaker 1: guess there was the Internet at that point in but

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Speaker 1: it wasn't what it is. First of all, it was

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Speaker 1: like dial up modems, yeah, punching up Expedia, like let

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Speaker 1: me get Travelocity right here, or that it probably shouldn't

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Speaker 1: say any sort of travel site because we don't have

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Speaker 1: a deal with any of them just yet. But hey,

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Speaker 1: if anybody wants to sponsor us, to get on board,

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Speaker 1: NFL explained, But there wasn't like you know, your your iPhone,

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Speaker 1: you take it out and you can literally book travel

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Speaker 1: like that just didn't exist. You her like the crackling

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Speaker 1: noise of the dial up modem and a concier that

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Speaker 1: didn't speak English and the rest is history. T D

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Speaker 1: with an opportunity to to make his mark. It really

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Speaker 1: is amazing. Well indeed, coming up any more international football conversation. Plus,

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Speaker 1: we'll talk to a man who's in charge of charting

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Speaker 1: the future of the NFL international presence and I am

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Speaker 1: just so jacked up for this. Charges running back Bust

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Speaker 1: Neckler will tell us what his international game experiences were

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Speaker 1: like in London and Mexico. That's still become on. NFL explains,

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00:18:27,586 --> 00:18:31,146
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Speaker 1: reliable based on rankings from the Root Metrics US ROOTS

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Speaker 1: in the shotgun at jus right, they show blitz and

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Speaker 1: now Rivers settles in with eleven on the play plot

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Speaker 1: and they bring the extra man out. Eckler right sideline.

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Speaker 1: He's got a thirst. Five thirty puts in side twenty.

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Speaker 1: Still want to speak, really a love it well, the

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Speaker 1: London experience sounding very cool, Frost and Eckler, who joints

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Speaker 1: us here on the NFL Explain podcast, Austin can't thank

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Speaker 1: you enough for your time. We'll get to be the

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Speaker 1: Mexico City game in just a minute. But your Chargers

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Speaker 1: beat the Titans in London. Tell me what stands out

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Speaker 1: from that game you played back. Yeah, well, first of all,

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Speaker 1: I'd like to say thanks for having me on. Appreciate

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Speaker 1: the opportunity. That was my first international game. I was

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Speaker 1: playing Wembley Stadium, and I remember just the time change.

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Speaker 1: The time change, man, that was the big hurl that

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Speaker 1: we're gonna have to prepare for going into the week.

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Speaker 1: And uh yeah, just getting the opportunity to go somewhere

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Speaker 1: out That was my first time outside of the country too,

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Speaker 1: And so there's all they just leading on factors as

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Speaker 1: far as hey, this is how the schedule is gonna be.

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Speaker 1: Here's how it's gonna work. You guys gotta get new

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Speaker 1: outlet plug ins because they have a different type of

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Speaker 1: outlet there. So all these things that are just like

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00:20:59,466 --> 00:21:01,786
Speaker 1: adding up, like okay, like I'm getting, you know, getting silent.

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00:21:01,826 --> 00:21:04,146
Speaker 1: Let's go finally get out to the stadium, and then

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Speaker 1: just the unconditional love there of the actually like it

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Speaker 1: was sold out stadium. We were sold out for an

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Speaker 1: NFL game. I felt like we were back in the US.

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Speaker 1: As far as the energy, um, it was definitely different

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Speaker 1: because it's just like positive energy the whole time. Usually

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Speaker 1: it's like a home in a way, but it was

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Speaker 1: just cheered basically the whole time. So that was pretty special.

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Speaker 1: Definitely a memory that I'll have for the rest of

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Speaker 1: my life. That's awesome. I I gotta ask you about Wembley,

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Speaker 1: but you just mentioned the time difference, which has me

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Speaker 1: thinking that the preparation for a game like this is

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Speaker 1: so different physically. And I know you just followed you

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Speaker 1: on Instagram and social media. You don't really miss too

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Speaker 1: many workouts and you schedule things appropriately. How different was

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Speaker 1: the setup physically for you because of the longer flight

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Speaker 1: and the conditions that you made reference to. It was

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Speaker 1: definitely tough. Definitely tough just going out there. I think

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00:21:52,946 --> 00:21:54,986
Speaker 1: we went out there and maybe two days earlier, so

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Speaker 1: we got there. I remember we were supposed to sleep

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Speaker 1: on the plane ride over and then run as soon

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Speaker 1: as we got there. It was the start of the day,

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Speaker 1: right well, hard to sleep and get a full good

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00:22:03,826 --> 00:22:06,266
Speaker 1: rest on the on a plane ride then wake up.

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00:22:06,306 --> 00:22:09,226
Speaker 1: We have to practice how to remembers Dragon like, man,

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00:22:09,346 --> 00:22:11,586
Speaker 1: this is hitting me like a truck, and just trying

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Speaker 1: to just continue to push through. And we knew it

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Speaker 1: was a short window of time, so that's why I

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Speaker 1: was just saying, okay, e mentually, I can get through this.

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Speaker 1: I can get through this. It's just a couple of days.

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Speaker 1: But it's really just one of those things where you know,

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Speaker 1: we know both teams are tired, we're all professionals here,

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00:22:24,666 --> 00:22:26,946
Speaker 1: and so you know we still have a job to do.

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Speaker 1: You also just sort of dropped in. You're used to

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Speaker 1: the home in a way crowd Wembley, a packed stadium,

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00:22:33,946 --> 00:22:37,106
Speaker 1: a lot of eyeballs and fans that are cheering. Is

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Speaker 1: there anything that it does compared to that you've experienced.

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Speaker 1: One particular thing that actually stands out before we go

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Speaker 1: into that. It's kind of funny, but like every time

425
00:22:44,386 --> 00:22:46,346
Speaker 1: we kicked the ball, it was like the loudest year.

426
00:22:47,306 --> 00:22:53,186
Speaker 1: That's great. Just obviously you know, real football, but real football,

427
00:22:53,546 --> 00:22:55,386
Speaker 1: you know he's played. It is a more common sport

428
00:22:55,466 --> 00:22:59,186
Speaker 1: there than actually like American football, we call it over here,

429
00:22:59,626 --> 00:23:01,546
Speaker 1: we call it soccer, right, whatever you wanna call it.

430
00:23:02,026 --> 00:23:03,986
Speaker 1: So I thought that was kind of funny, just the

431
00:23:04,066 --> 00:23:06,986
Speaker 1: reference to just kicking the ball, just from an interaction

432
00:23:07,026 --> 00:23:09,626
Speaker 1: standpoint with some of the locals. Did you get to

433
00:23:09,746 --> 00:23:12,226
Speaker 1: interact it you? Is it just strictly a business trip

434
00:23:12,266 --> 00:23:13,746
Speaker 1: and you don't really get to do sight seeing and

435
00:23:13,746 --> 00:23:16,666
Speaker 1: that sort of thing. How does that play out? I

436
00:23:16,786 --> 00:23:19,546
Speaker 1: was educated. I went out to a restaurant and I

437
00:23:19,586 --> 00:23:22,506
Speaker 1: was gonna I was gonna tip my waitress, and there's

438
00:23:22,586 --> 00:23:26,066
Speaker 1: there's no tips, like you don't take tips. And then

439
00:23:26,066 --> 00:23:28,466
Speaker 1: wherever I was at, I was like, all right, I

440
00:23:28,466 --> 00:23:30,826
Speaker 1: guess they didn't take tips at this restaurant. So that

441
00:23:30,946 --> 00:23:32,706
Speaker 1: was something that was kind of just as far as

442
00:23:32,826 --> 00:23:35,386
Speaker 1: my adventure out that was a little different. But as

443
00:23:35,386 --> 00:23:38,346
Speaker 1: far as like sightseeing that we really didn't really have

444
00:23:38,466 --> 00:23:41,226
Speaker 1: enough time to really go sight see or a transportation

445
00:23:41,586 --> 00:23:43,666
Speaker 1: and then also I guess the driving on the opposite

446
00:23:43,706 --> 00:23:45,826
Speaker 1: side of the road. Then what I'm used to right

447
00:23:45,946 --> 00:23:48,386
Speaker 1: kind of trip me out. I brought up Wembley. I'm

448
00:23:48,386 --> 00:23:51,106
Speaker 1: just curious because the Mexico situation at the time, difference

449
00:23:51,146 --> 00:23:54,986
Speaker 1: isn't obviously as trashic. How did those two matchups compare? Yeah,

450
00:23:55,026 --> 00:23:58,266
Speaker 1: so when we were playing in Mexico City, the elevation

451
00:23:58,466 --> 00:24:03,106
Speaker 1: was the factor there. It was like seven thousand whatever

452
00:24:03,266 --> 00:24:07,386
Speaker 1: feet and I play at sea level, you know, so

453
00:24:07,746 --> 00:24:10,386
Speaker 1: that's the main thing I remember about that was definitely

454
00:24:10,746 --> 00:24:12,826
Speaker 1: when we were playing on the field, I was getting

455
00:24:12,866 --> 00:24:15,586
Speaker 1: immediately tired after a play and just it was short

456
00:24:15,626 --> 00:24:18,386
Speaker 1: of breath. Um. So there's definitely some outside factors when

457
00:24:18,386 --> 00:24:21,266
Speaker 1: it comes to you know, these international games. Um, just

458
00:24:21,586 --> 00:24:23,586
Speaker 1: the factor of you know, where it is in the world,

459
00:24:23,786 --> 00:24:25,866
Speaker 1: or the elevation and like all these play apart. Like

460
00:24:26,346 --> 00:24:29,786
Speaker 1: my conditioning, it wasn't bad. It just wasn't my lung capacity,

461
00:24:29,826 --> 00:24:31,546
Speaker 1: my red blood cell count. I know this because I

462
00:24:31,626 --> 00:24:34,466
Speaker 1: used to go to college at seven thousand feet. Uh

463
00:24:34,786 --> 00:24:36,986
Speaker 1: back at Western State was a little it's in the mountains,

464
00:24:37,146 --> 00:24:38,986
Speaker 1: and then I went down to sea level in Colorado,

465
00:24:39,026 --> 00:24:42,786
Speaker 1: or in California, So I know, like my red blood

466
00:24:42,786 --> 00:24:44,666
Speaker 1: cell account isn't as high, you know, is it is?

467
00:24:44,706 --> 00:24:47,786
Speaker 1: It should be to actually like sustain and play at

468
00:24:47,826 --> 00:24:50,866
Speaker 1: this level or this elevation. So it's a lot of

469
00:24:50,866 --> 00:24:52,626
Speaker 1: science that probably you know, I don't bore you with,

470
00:24:52,666 --> 00:24:55,666
Speaker 1: but yeah, definitely was a different atmosphere. But you know,

471
00:24:55,746 --> 00:24:57,866
Speaker 1: we we highlighted this a little bit on the podcast

472
00:24:57,866 --> 00:24:59,106
Speaker 1: as well, and I was talking to a d D.

473
00:24:59,266 --> 00:25:02,466
Speaker 1: I used to cover see you and would occasionally make

474
00:25:02,466 --> 00:25:04,346
Speaker 1: a trip to Boulder, and I remember those first few

475
00:25:04,386 --> 00:25:06,986
Speaker 1: times doing those runs. You feel fine for like the

476
00:25:07,026 --> 00:25:08,906
Speaker 1: first I don't know, two hundred meters or so, and

477
00:25:08,906 --> 00:25:11,186
Speaker 1: then after you're trying to get a mile running, I

478
00:25:11,266 --> 00:25:14,186
Speaker 1: was gasping for hair. Did did some of your team?

479
00:25:14,266 --> 00:25:15,946
Speaker 1: Is like when you brought that up, I would imagine

480
00:25:15,946 --> 00:25:18,906
Speaker 1: the teams, the coaches in the staff run and said, hey,

481
00:25:18,906 --> 00:25:20,946
Speaker 1: like guys, it is higher elevation. Did did some people

482
00:25:20,986 --> 00:25:22,466
Speaker 1: are like kind of like poop poo at, Oh, It's

483
00:25:22,506 --> 00:25:23,786
Speaker 1: like not going to be that big of a deal.

484
00:25:23,946 --> 00:25:27,826
Speaker 1: We actually traveled and stayed the week in Colorado to

485
00:25:27,866 --> 00:25:29,786
Speaker 1: try to acclimate a little bit more, but it did

486
00:25:29,786 --> 00:25:32,626
Speaker 1: not help. It did not help. So I think from

487
00:25:32,666 --> 00:25:35,706
Speaker 1: that standpoint, the entire organization was taking it seriously. But

488
00:25:36,066 --> 00:25:38,506
Speaker 1: I don't think we have enough training you know that

489
00:25:38,546 --> 00:25:40,626
Speaker 1: could have helped us for that. It's just like, look,

490
00:25:40,626 --> 00:25:42,466
Speaker 1: you're gonna be short of breath. You gotta deal with it.

491
00:25:42,826 --> 00:25:44,586
Speaker 1: It is what it is, um. I know. We talked

492
00:25:44,586 --> 00:25:46,826
Speaker 1: about the fans at Wembley and the cheering that was

493
00:25:46,866 --> 00:25:50,786
Speaker 1: happening there in Mexico City. Same different, moretty similar. It

494
00:25:50,786 --> 00:25:53,946
Speaker 1: was just like positive energy. We're playing the Chiefs who

495
00:25:54,066 --> 00:25:57,426
Speaker 1: just recently played actually and yeah, it was just you know,

496
00:25:57,586 --> 00:25:59,946
Speaker 1: it was just energy, right. I think it's just because

497
00:25:59,986 --> 00:26:01,946
Speaker 1: it doesn't happen as much. There's not a game that

498
00:26:02,026 --> 00:26:04,586
Speaker 1: every single week, so it's not necessarily oh for this team,

499
00:26:04,586 --> 00:26:06,026
Speaker 1: for this team, there's kind of like, oh, this, let's

500
00:26:06,066 --> 00:26:09,986
Speaker 1: go experience, you know, American NFL football game before we

501
00:26:10,066 --> 00:26:13,346
Speaker 1: let you get going here. What's the best part about

502
00:26:13,466 --> 00:26:16,346
Speaker 1: playing in an international game? Definitely the travel and the

503
00:26:16,386 --> 00:26:18,746
Speaker 1: experience of just being outside of your country, and not

504
00:26:18,786 --> 00:26:20,946
Speaker 1: only that you get to play a football game, the

505
00:26:20,946 --> 00:26:22,906
Speaker 1: game that you've been working too and that you love

506
00:26:23,026 --> 00:26:25,706
Speaker 1: outside of your country. I think that just creates memories.

507
00:26:25,746 --> 00:26:28,466
Speaker 1: Like me in Mexico City and then at Wembley as well.

508
00:26:28,826 --> 00:26:31,746
Speaker 1: That it's like, yeah, I played football in the NFL

509
00:26:31,826 --> 00:26:34,026
Speaker 1: in other countries and that's something that I'll tell you

510
00:26:34,066 --> 00:26:36,266
Speaker 1: know my family in the future. Austin can't thank you

511
00:26:36,346 --> 00:26:39,026
Speaker 1: enough for the time, man, Really really appreciate a continued success.

512
00:26:39,026 --> 00:26:41,066
Speaker 1: It is a joy watching you on the football field,

513
00:26:41,066 --> 00:26:42,906
Speaker 1: and it's awesome to get an opportunity to catch up

514
00:26:42,906 --> 00:26:47,986
Speaker 1: with you. Awesome thanks for having me on my a

515
00:26:48,066 --> 00:26:51,706
Speaker 1: pound for pound. Austin Ekeler might be the strongest player

516
00:26:51,746 --> 00:26:53,866
Speaker 1: in the NFL, but certainly guy that's got a wealth

517
00:26:53,866 --> 00:26:57,266
Speaker 1: of experience with international games, and appreciate him given us

518
00:26:57,306 --> 00:26:59,706
Speaker 1: some time here on the podcast. But the history now

519
00:26:59,746 --> 00:27:02,306
Speaker 1: officially in the rear view mirror. We will look to

520
00:27:02,346 --> 00:27:06,266
Speaker 1: the future of international football. The CEO of NFL International,

521
00:27:06,306 --> 00:27:09,106
Speaker 1: Demandi Leach, maybe break some news with us. Coming up

522
00:27:09,106 --> 00:27:16,546
Speaker 1: next on the NFL Explained podcast. This podcast is sponsored

523
00:27:16,586 --> 00:27:21,386
Speaker 1: by Kindrel. Kindrel Designs builds, manages and modernizes the mission

524
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541
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546
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Speaker 1: I d d E dot com slash safer Home. Today,

547
00:28:51,906 --> 00:28:55,626
Speaker 1: the CEO of NFL International, Demani Leach, joints us here

548
00:28:55,666 --> 00:28:59,306
Speaker 1: on the NFL Explained podcast. Demanti take us high level

549
00:28:59,466 --> 00:29:02,546
Speaker 1: on some of the decisions and the goals really for

550
00:29:02,706 --> 00:29:05,266
Speaker 1: some of these international games. I understand engaging a fan

551
00:29:05,306 --> 00:29:07,026
Speaker 1: base is really important, but if I said to you,

552
00:29:07,066 --> 00:29:10,986
Speaker 1: what's on the checklist? Why play international? What's the response? Overall,

553
00:29:11,106 --> 00:29:13,346
Speaker 1: what we're trying to do is grow the number of

554
00:29:13,386 --> 00:29:15,946
Speaker 1: fans we have around the world and deepen our connection

555
00:29:16,026 --> 00:29:19,746
Speaker 1: with them, and games is one really important strategic lever

556
00:29:19,906 --> 00:29:22,106
Speaker 1: for us to do that. So you know, we think

557
00:29:22,106 --> 00:29:25,306
Speaker 1: about it as we've got over two million fans and

558
00:29:25,346 --> 00:29:28,386
Speaker 1: our key markets around the world, and with our games

559
00:29:28,386 --> 00:29:30,906
Speaker 1: we're able to do two things. One is deep in

560
00:29:30,946 --> 00:29:35,066
Speaker 1: our relationship with those existing NFL fans. That's giving them

561
00:29:35,106 --> 00:29:37,786
Speaker 1: a tangible connection to the league that the otherwise wouldn't

562
00:29:37,786 --> 00:29:39,346
Speaker 1: be able to get. And then the second is to

563
00:29:39,386 --> 00:29:42,986
Speaker 1: generate new fans. We raise broad awareness in those markets.

564
00:29:43,226 --> 00:29:46,946
Speaker 1: The NFL gets talked about more on television, gets talked

565
00:29:46,946 --> 00:29:51,346
Speaker 1: about more in newspapers, on social media, so broad awareness

566
00:29:51,386 --> 00:29:55,346
Speaker 1: increases significantly and that brings new people into the NFL

567
00:29:55,466 --> 00:29:58,266
Speaker 1: tent of fandom, so to speak. It's so true. I've

568
00:29:58,266 --> 00:30:00,866
Speaker 1: been I myself have been to two games in London Demandi,

569
00:30:00,906 --> 00:30:04,106
Speaker 1: and I know the Times of London will put the

570
00:30:04,266 --> 00:30:07,546
Speaker 1: game leading up to the game on the front page

571
00:30:07,626 --> 00:30:09,986
Speaker 1: of the paper and sometimes we push, you know, the

572
00:30:10,066 --> 00:30:14,226
Speaker 1: Royals out of the way. But having said that, how

573
00:30:14,266 --> 00:30:17,266
Speaker 1: do you pick where when you talk about markets? Obviously

574
00:30:17,306 --> 00:30:21,666
Speaker 1: I'm mentioned in London, you played in Mexico, in Australia, Ireland.

575
00:30:21,906 --> 00:30:24,106
Speaker 1: How do you know where to go? I think now

576
00:30:24,106 --> 00:30:26,506
Speaker 1: when you talk about some of those markets, that was

577
00:30:26,546 --> 00:30:30,386
Speaker 1: sort of early days of NFL exploration globally where we

578
00:30:30,386 --> 00:30:33,586
Speaker 1: were playing preseason games and a lot of different markets.

579
00:30:33,706 --> 00:30:35,946
Speaker 1: I think because they were preseason games at the time,

580
00:30:36,306 --> 00:30:39,386
Speaker 1: some of those stakes were lower. Now the NFL fan

581
00:30:39,466 --> 00:30:42,306
Speaker 1: globally is much more mature. When a team is in town.

582
00:30:42,306 --> 00:30:44,066
Speaker 1: When the Seahawks are in town, they want to see

583
00:30:44,146 --> 00:30:46,746
Speaker 1: Russell Wilson play. They don't want to see Demani Leech

584
00:30:46,826 --> 00:30:49,586
Speaker 1: as the you know, the fourth string quarterback out there

585
00:30:50,226 --> 00:30:52,106
Speaker 1: playing in a game. They want to see Russell Wilson.

586
00:30:52,266 --> 00:30:55,666
Speaker 1: So the regular season game, the authentic NFL experience, is

587
00:30:55,706 --> 00:30:58,426
Speaker 1: really important. And there's really sort of three things we

588
00:30:58,506 --> 00:31:01,226
Speaker 1: look at in deciding where we're going to play those games.

589
00:31:01,266 --> 00:31:06,186
Speaker 1: The that's fans, operations, and economics. The fan one is

590
00:31:06,186 --> 00:31:08,386
Speaker 1: is this a market that's important to us? Is it

591
00:31:08,426 --> 00:31:13,386
Speaker 1: a focus market, meaning it's somewhere we're already investing growth

592
00:31:13,666 --> 00:31:16,266
Speaker 1: in fan development in that market. We don't want this

593
00:31:16,346 --> 00:31:19,026
Speaker 1: to be just the circus coming to town. Instead, we

594
00:31:19,066 --> 00:31:21,186
Speaker 1: want this to be a way that we can get

595
00:31:21,386 --> 00:31:24,386
Speaker 1: step change growth in that market and continue to see

596
00:31:24,466 --> 00:31:28,066
Speaker 1: growth over time. The second operations, and that you know,

597
00:31:28,106 --> 00:31:30,026
Speaker 1: as you all know, we just have a limited inventory

598
00:31:30,106 --> 00:31:32,786
Speaker 1: of games to play. This is not like basketball or baseball.

599
00:31:33,186 --> 00:31:35,866
Speaker 1: Every game matters and we take that to heart when

600
00:31:35,866 --> 00:31:38,346
Speaker 1: we think about playing a game in London or in

601
00:31:38,466 --> 00:31:42,106
Speaker 1: Mexico City. Uh, these games are super important. So everything

602
00:31:42,186 --> 00:31:45,586
Speaker 1: from travel distance to the stadium we're playing at, the

603
00:31:45,626 --> 00:31:48,826
Speaker 1: field we're playing on, all those things are incredibly important.

604
00:31:48,866 --> 00:31:51,906
Speaker 1: So those things have to make sense wherever we're gonna play.

605
00:31:52,146 --> 00:31:54,946
Speaker 1: And then the third finally is economics, and we've got

606
00:31:54,946 --> 00:31:58,066
Speaker 1: to pay for these games, and we're taking games out

607
00:31:58,066 --> 00:32:00,306
Speaker 1: of markets here in the US that has a revenue

608
00:32:00,306 --> 00:32:02,386
Speaker 1: impact and we've got to make sure that works for

609
00:32:02,426 --> 00:32:05,786
Speaker 1: the league. I'd say those last two broadcast all so

610
00:32:05,986 --> 00:32:08,906
Speaker 1: factors into both of those, both operationally like when are

611
00:32:08,906 --> 00:32:11,786
Speaker 1: we actually kicking off and does that make sense? But

612
00:32:11,906 --> 00:32:14,666
Speaker 1: also the economics, right, our our media partners have paid

613
00:32:14,706 --> 00:32:16,786
Speaker 1: for these games to be shown in the US and

614
00:32:16,786 --> 00:32:19,306
Speaker 1: it needs to work for them as well. Is it

615
00:32:19,466 --> 00:32:22,306
Speaker 1: hard to get teams to want to do this just

616
00:32:22,466 --> 00:32:26,066
Speaker 1: knowing the financial effect on communities locally? I think it

617
00:32:26,106 --> 00:32:29,786
Speaker 1: depends on the team. I think historically the way that

618
00:32:29,866 --> 00:32:34,106
Speaker 1: teams have played international games has really been three buckets.

619
00:32:34,146 --> 00:32:37,346
Speaker 1: The first is you're a team playing in a temporary stadium,

620
00:32:37,506 --> 00:32:41,986
Speaker 1: right Raiders, Chargers. That compels a team to be selected

621
00:32:41,986 --> 00:32:45,106
Speaker 1: to play at least one international game a year. The

622
00:32:45,146 --> 00:32:48,066
Speaker 1: second has been your your community has been awarded a

623
00:32:48,106 --> 00:32:50,986
Speaker 1: super Bowl. So if you get a super Bowl, one

624
00:32:50,986 --> 00:32:52,946
Speaker 1: of the conditions of being granted that super Bowl is

625
00:32:53,106 --> 00:32:56,426
Speaker 1: you could be compelled to play one international game. And

626
00:32:56,466 --> 00:32:58,106
Speaker 1: then the third is just what we'll say as a

627
00:32:58,186 --> 00:33:01,826
Speaker 1: volunteer team like Jacksonville who says, we believe that this

628
00:33:01,906 --> 00:33:04,106
Speaker 1: is important for us, we want to grow our brand,

629
00:33:04,426 --> 00:33:08,386
Speaker 1: we volunteer to play a game internationally. So those are

630
00:33:08,386 --> 00:33:12,306
Speaker 1: sort of been the three ways that's happened historically. Moving

631
00:33:12,346 --> 00:33:15,706
Speaker 1: forward now that we're into seventeen game season. One of

632
00:33:15,746 --> 00:33:18,266
Speaker 1: the things that owners committed to as part of that was, Hey,

633
00:33:18,266 --> 00:33:21,826
Speaker 1: we've got this additional inventory. Let's set aside some of

634
00:33:21,866 --> 00:33:25,466
Speaker 1: that for international games. So starting next year, every team

635
00:33:25,546 --> 00:33:28,426
Speaker 1: is going to play one international game over an eight

636
00:33:28,466 --> 00:33:31,266
Speaker 1: year period. Are there certain teams that do well in

637
00:33:31,346 --> 00:33:34,026
Speaker 1: certain markets? Would you like to match up I'll use

638
00:33:34,026 --> 00:33:35,866
Speaker 1: the Steelers again. Would you like to match up the

639
00:33:35,986 --> 00:33:38,866
Speaker 1: Steelers to Mexico? Would you like to match up certain

640
00:33:38,906 --> 00:33:42,226
Speaker 1: teams to Canada or Germany? The short answer is yes,

641
00:33:42,666 --> 00:33:44,826
Speaker 1: and we we do this and we also we share

642
00:33:44,866 --> 00:33:47,546
Speaker 1: it with our teams. So we research fans on a

643
00:33:47,546 --> 00:33:50,986
Speaker 1: monthly basis. We do monthly fans surveys in each market,

644
00:33:51,186 --> 00:33:53,586
Speaker 1: asking them a number of questions, probably too many questions

645
00:33:53,626 --> 00:33:55,866
Speaker 1: if you ask them, but we get that sort of

646
00:33:55,906 --> 00:33:58,506
Speaker 1: information and so we know. We also have the data

647
00:33:58,866 --> 00:34:01,906
Speaker 1: on which teams they watch on television, who they follow

648
00:34:01,906 --> 00:34:04,746
Speaker 1: on social media, whose T shirts and hats they buy

649
00:34:04,746 --> 00:34:07,266
Speaker 1: on NFL shop. But tell us some of the picture

650
00:34:07,666 --> 00:34:10,226
Speaker 1: of those of those most popular teams. It's the teams

651
00:34:10,226 --> 00:34:13,866
Speaker 1: that you would think in those markets. Um, we love

652
00:34:13,906 --> 00:34:17,626
Speaker 1: all thirty two clubs and I'm trying to get something

653
00:34:17,746 --> 00:34:22,186
Speaker 1: juicy here. Yeah, so we definitely do want to do that.

654
00:34:22,266 --> 00:34:24,906
Speaker 1: And I guess what that relates to is we've shared

655
00:34:24,906 --> 00:34:29,306
Speaker 1: that with clubs starting really in January, so clubs will

656
00:34:29,626 --> 00:34:32,706
Speaker 1: this year have the ability to really take advantage of that.

657
00:34:32,826 --> 00:34:35,746
Speaker 1: And so if you are the Steelers and you see

658
00:34:35,786 --> 00:34:39,146
Speaker 1: that you've got some fandom in Mexico, previously, you've been

659
00:34:39,186 --> 00:34:41,546
Speaker 1: limited to what you can do in terms of engaging

660
00:34:41,586 --> 00:34:44,946
Speaker 1: with those fans. So we'll now starting at about two weeks,

661
00:34:44,946 --> 00:34:47,586
Speaker 1: clubs will be able to submit proposals to say, we

662
00:34:47,666 --> 00:34:50,546
Speaker 1: want to engage with fans in Mexico. This is our

663
00:34:50,626 --> 00:34:54,346
Speaker 1: five year proposal for marketing and fan development in that market,

664
00:34:54,426 --> 00:34:56,626
Speaker 1: and we're committed to growing fans in that market. What

665
00:34:56,666 --> 00:34:59,426
Speaker 1: we will do then is with those international games, just

666
00:34:59,466 --> 00:35:01,706
Speaker 1: try to marry those two things together and say, Okay,

667
00:35:01,906 --> 00:35:04,666
Speaker 1: you've committed to that market. You already know that you've

668
00:35:04,666 --> 00:35:06,506
Speaker 1: got to play one international of the game. We're gonna

669
00:35:06,746 --> 00:35:08,786
Speaker 1: do our best to try and connect those two things.

670
00:35:08,946 --> 00:35:10,586
Speaker 1: All right, give me some of the juicy stuff, because

671
00:35:10,586 --> 00:35:12,866
Speaker 1: you've given me the business, you've given me the overarching

672
00:35:12,986 --> 00:35:15,826
Speaker 1: view of of goals and initiatives it's game day and

673
00:35:15,906 --> 00:35:17,986
Speaker 1: look at d D said, you show up to uh

674
00:35:18,146 --> 00:35:20,546
Speaker 1: she went to Wembley. She's saying, yeah, I see. You know,

675
00:35:20,546 --> 00:35:23,826
Speaker 1: all these different jerseys in the stands. Like I would

676
00:35:23,826 --> 00:35:27,146
Speaker 1: imagine that there's such a huge fan base for what

677
00:35:27,226 --> 00:35:29,306
Speaker 1: I will call soccer. I know they'll cringe at least

678
00:35:29,506 --> 00:35:32,466
Speaker 1: in Europe at that defining it that way. It's it's

679
00:35:32,506 --> 00:35:34,386
Speaker 1: so awesome to see some of the customs that they

680
00:35:34,426 --> 00:35:38,706
Speaker 1: have have they brought some of the soccer customs to

681
00:35:39,586 --> 00:35:42,546
Speaker 1: NFL games and kind of like sprinkle in that local field. Yeah.

682
00:35:42,586 --> 00:35:45,986
Speaker 1: You know what's interesting is we constantly the feedback we

683
00:35:46,026 --> 00:35:49,106
Speaker 1: get from fans is they want the authentic NFL. They

684
00:35:49,106 --> 00:35:51,506
Speaker 1: can get soccer any day of the week. So we

685
00:35:51,586 --> 00:35:56,306
Speaker 1: invest a ton in creating that tailgate atmosphere that you

686
00:35:56,306 --> 00:36:00,266
Speaker 1: don't get um for soccer games, and infusing our games

687
00:36:00,386 --> 00:36:04,746
Speaker 1: with music and having halftime performances and fireworks and cheerleaders

688
00:36:04,746 --> 00:36:06,546
Speaker 1: and all of those things that and they think of

689
00:36:06,826 --> 00:36:09,746
Speaker 1: the NFL and what makes it different from their local sport.

690
00:36:10,226 --> 00:36:12,866
Speaker 1: That's what we work hard to deliver. It ends up

691
00:36:12,906 --> 00:36:17,346
Speaker 1: being sort of a convention or reunion of just if

692
00:36:17,386 --> 00:36:20,546
Speaker 1: you are a NFL fan come to the game, doesn't

693
00:36:20,546 --> 00:36:24,306
Speaker 1: matter who's playing, put on whatever jersey you have, uh,

694
00:36:24,306 --> 00:36:26,306
Speaker 1: and where that to the game. I think one thing

695
00:36:26,306 --> 00:36:29,106
Speaker 1: that we've seen evolve over time is there's less and

696
00:36:29,186 --> 00:36:33,026
Speaker 1: less of that because teams are becoming real hardcore fans

697
00:36:33,546 --> 00:36:36,786
Speaker 1: of those teams, and it's you see it in the jerseys.

698
00:36:37,066 --> 00:36:39,666
Speaker 1: I think the last time we played in Mexico, I

699
00:36:39,706 --> 00:36:43,826
Speaker 1: was telling our tour Olive, who manages the NFL Mexico office,

700
00:36:44,146 --> 00:36:47,946
Speaker 1: like you hear it. That's that really deep passionate fandom

701
00:36:48,066 --> 00:36:52,146
Speaker 1: that we're starting to grow. Well, what about the flip side.

702
00:36:52,346 --> 00:36:54,546
Speaker 1: You know, we're talking about research, and obviously you do

703
00:36:54,706 --> 00:36:57,186
Speaker 1: conduct a ton of research with the fans and the

704
00:36:57,266 --> 00:37:00,906
Speaker 1: experience for them. What about the players. I've covered teams

705
00:37:00,946 --> 00:37:03,266
Speaker 1: that have shown up on Friday before game day, and

706
00:37:03,266 --> 00:37:05,546
Speaker 1: I've covered teams that show up on Monday and enjoy

707
00:37:05,626 --> 00:37:09,626
Speaker 1: the week. What have players said about their experience? And

708
00:37:09,866 --> 00:37:13,546
Speaker 1: what's one way that you've tweaked the whole thing. One

709
00:37:13,586 --> 00:37:18,026
Speaker 1: thing that we've done is start to bring some standardization

710
00:37:18,106 --> 00:37:20,386
Speaker 1: to that time frame that teams travel. It used to

711
00:37:20,386 --> 00:37:24,386
Speaker 1: be very much because it was new ground and there's

712
00:37:24,426 --> 00:37:26,146
Speaker 1: a lot of uncertainty about what this is going to

713
00:37:26,226 --> 00:37:29,226
Speaker 1: do from performance standpoint. A lot of strength coaches and

714
00:37:29,226 --> 00:37:32,346
Speaker 1: head coaches wanted to dictate when their teams travel. I

715
00:37:32,386 --> 00:37:35,746
Speaker 1: think now that everybody has been through it, um except

716
00:37:35,786 --> 00:37:39,066
Speaker 1: the packers, everybody has been through it. Um. They're all

717
00:37:39,186 --> 00:37:41,746
Speaker 1: pretty comfortable with it and can get to a point

718
00:37:41,746 --> 00:37:44,866
Speaker 1: where they're starting to arrive within that same cadence of

719
00:37:44,946 --> 00:37:47,426
Speaker 1: just a couple of days before those games, um and

720
00:37:47,466 --> 00:37:49,626
Speaker 1: feel good about it. I think, you know, we've done

721
00:37:49,626 --> 00:37:52,786
Speaker 1: things like buy equipment and just have it on site

722
00:37:52,946 --> 00:37:55,666
Speaker 1: rather than having to ship certain things. That just makes

723
00:37:55,666 --> 00:37:58,026
Speaker 1: it a lot more turn key for them. But definitely

724
00:37:58,026 --> 00:38:02,146
Speaker 1: the players just love the experience, the culture. I think

725
00:38:02,186 --> 00:38:05,106
Speaker 1: for a lot of them they are seeing really sort

726
00:38:05,146 --> 00:38:07,466
Speaker 1: of thinking it's really be here, Like hey, the NFL's global.

727
00:38:07,626 --> 00:38:09,826
Speaker 1: It's another thing to see it right and to be

728
00:38:09,946 --> 00:38:12,946
Speaker 1: there and be like, wow, look at there's seventy thousand fans.

729
00:38:14,546 --> 00:38:17,506
Speaker 1: Them are not from America that love us, not just

730
00:38:17,586 --> 00:38:19,786
Speaker 1: love the game, but love us. They love our team.

731
00:38:19,946 --> 00:38:25,866
Speaker 1: We obviously have some international players the we have Australians,

732
00:38:25,866 --> 00:38:29,106
Speaker 1: we have Germans, we had a Scottish player, the Scottish

733
00:38:29,146 --> 00:38:32,786
Speaker 1: Hammer Jamie Gilliam. How much do these games do you

734
00:38:32,866 --> 00:38:36,626
Speaker 1: think matter in terms of developing a feeding ground or

735
00:38:36,746 --> 00:38:40,866
Speaker 1: those two totally separate things. They raise broad awareness, and

736
00:38:40,906 --> 00:38:43,626
Speaker 1: I think you hear people talk about, you know, just

737
00:38:43,666 --> 00:38:46,346
Speaker 1: like they do here in America, right, Like I saw

738
00:38:46,386 --> 00:38:49,106
Speaker 1: someone on TV. Right, if I see it, I can

739
00:38:49,146 --> 00:38:51,906
Speaker 1: be it, right, And so if you see that, you're like, oh,

740
00:38:51,986 --> 00:38:53,906
Speaker 1: I want to go do that. I want to try that,

741
00:38:54,426 --> 00:38:57,426
Speaker 1: And so you definitely hear those stories. I think what

742
00:38:57,506 --> 00:39:00,106
Speaker 1: we have done as a league in international has just

743
00:39:00,426 --> 00:39:03,266
Speaker 1: has really separately just invested more so. We have this

744
00:39:03,626 --> 00:39:08,226
Speaker 1: international Player Pathway program um and we spend time in

745
00:39:08,386 --> 00:39:13,066
Speaker 1: resources looking for football players but also rugby players like

746
00:39:13,146 --> 00:39:15,626
Speaker 1: Jordan my Latta. Right, He's a great example of that.

747
00:39:16,026 --> 00:39:19,626
Speaker 1: Someone we found in Australia four years ago playing rugby,

748
00:39:19,826 --> 00:39:22,026
Speaker 1: really too too big to be out on the rugby

749
00:39:22,066 --> 00:39:24,826
Speaker 1: pitch um telling us hey, I'm I'm I'm tired of

750
00:39:24,866 --> 00:39:27,946
Speaker 1: starving myself trying to keep my weight down, and we said, hey,

751
00:39:27,986 --> 00:39:30,186
Speaker 1: have you ever tried football? He'd never been in a

752
00:39:30,226 --> 00:39:33,226
Speaker 1: three point stands, he'd never had a helmet on, and

753
00:39:33,466 --> 00:39:35,746
Speaker 1: four years later he's a starting left tackle for the

754
00:39:35,746 --> 00:39:42,666
Speaker 1: Philadelphia Eagles, just getting getting paid and it has one

755
00:39:42,666 --> 00:39:46,626
Speaker 1: of the best smiles in football. Let's say that if

756
00:39:46,626 --> 00:39:50,266
Speaker 1: you haven't heard Jordan's saying, his voice is amazing. That's

757
00:39:50,266 --> 00:39:52,186
Speaker 1: a little side note, Maye. We'll do an episode down

758
00:39:52,226 --> 00:39:55,106
Speaker 1: the road on you know, extracurricular activities of some of

759
00:39:55,106 --> 00:40:00,026
Speaker 1: these NFL players and to Yeah, it's one of those

760
00:40:00,026 --> 00:40:01,786
Speaker 1: you know those training camp things are they try and

761
00:40:01,826 --> 00:40:04,026
Speaker 1: hase guys and so some guy gets up there and

762
00:40:04,026 --> 00:40:05,906
Speaker 1: blows everybody away. I was like, wait a minute, I

763
00:40:05,906 --> 00:40:08,946
Speaker 1: can really say, and they put the helmet out in

764
00:40:08,986 --> 00:40:10,586
Speaker 1: front of them and people are expected to go and

765
00:40:10,626 --> 00:40:12,986
Speaker 1: tip at that point. Um, look, I'd love to also

766
00:40:13,026 --> 00:40:14,826
Speaker 1: get your take on and did he sort of made

767
00:40:14,826 --> 00:40:18,266
Speaker 1: reference to it with the scheduling and when some of

768
00:40:18,266 --> 00:40:22,106
Speaker 1: the teams arrive internationally. I know it's different because it's

769
00:40:22,146 --> 00:40:25,026
Speaker 1: still a business trip, but anything stand out to you,

770
00:40:25,146 --> 00:40:29,626
Speaker 1: Demani in terms of experiencing the culture and taking advantage

771
00:40:29,666 --> 00:40:32,106
Speaker 1: of at some point in your season, you're not going

772
00:40:32,146 --> 00:40:34,146
Speaker 1: through your normal routine and maybe this is something that

773
00:40:34,186 --> 00:40:36,906
Speaker 1: we should embrace. Yeah, I think it's a business trip, right,

774
00:40:36,946 --> 00:40:40,026
Speaker 1: it's a regular season game, so it's not Hey, We're

775
00:40:40,066 --> 00:40:43,346
Speaker 1: gonna go to London and spend a week they're traveling

776
00:40:43,386 --> 00:40:46,826
Speaker 1: around and hey there's big been. Um you know, it's

777
00:40:46,946 --> 00:40:48,866
Speaker 1: it's a regular season game that matters. We're in the

778
00:40:48,946 --> 00:40:51,426
Speaker 1: middle of the season in October and November for these

779
00:40:51,466 --> 00:40:53,986
Speaker 1: international games, so there's not a ton of opportunity to

780
00:40:53,986 --> 00:40:56,106
Speaker 1: do that, and so we try to sort of build

781
00:40:56,146 --> 00:41:00,066
Speaker 1: that into the team's experience, everything from their arrival and

782
00:41:00,106 --> 00:41:02,386
Speaker 1: things like that. And so you know in Mexico, right,

783
00:41:02,426 --> 00:41:04,106
Speaker 1: you get off the bus and you go into your hotel.

784
00:41:04,186 --> 00:41:06,706
Speaker 1: Let's have you know, Mariachi Bay and there, let's have

785
00:41:06,866 --> 00:41:11,346
Speaker 1: fans there, um, you know, of your specific team cheering

786
00:41:11,386 --> 00:41:14,786
Speaker 1: you on as you go into the hotel. My favorite

787
00:41:14,906 --> 00:41:16,546
Speaker 1: was a couple of years ago in Mexico when the

788
00:41:16,626 --> 00:41:19,346
Speaker 1: Chargers arrived. Philip Rivers on the team and there was

789
00:41:19,426 --> 00:41:23,106
Speaker 1: this huge sign with a picture of Philip Rivers wearing

790
00:41:23,106 --> 00:41:29,426
Speaker 1: a sombrero and it said Phelipe Rios translated that's amazing,

791
00:41:29,946 --> 00:41:32,546
Speaker 1: that's amazing. He loved it was, Oh, that's tremendous. I

792
00:41:32,626 --> 00:41:34,306
Speaker 1: hope he signed it or took a picture with it

793
00:41:34,426 --> 00:41:38,146
Speaker 1: or something. Yeah, last one for us to money. You've

794
00:41:38,186 --> 00:41:40,466
Speaker 1: given us so much time here, but what would it

795
00:41:40,506 --> 00:41:47,106
Speaker 1: take for something very significant? A playoff game, a Super Bowl,

796
00:41:47,466 --> 00:41:53,226
Speaker 1: or an actual expansion team to happen overseas. I think

797
00:41:53,986 --> 00:41:55,666
Speaker 1: a lot, but I think I think all of those

798
00:41:55,706 --> 00:41:57,306
Speaker 1: are I think all of those are different, right, And

799
00:41:57,346 --> 00:41:59,426
Speaker 1: we think about those in international we think about those

800
00:41:59,426 --> 00:42:02,546
Speaker 1: all the time, but I think we think about them differently, right,

801
00:42:02,586 --> 00:42:06,186
Speaker 1: And so I think a team, Look, we are really

802
00:42:06,226 --> 00:42:09,866
Speaker 1: excited about where we are, particularly in these markets, you know, UK,

803
00:42:10,106 --> 00:42:14,346
Speaker 1: Mexico here pretty soon Germany. A lot of fandom, a

804
00:42:14,386 --> 00:42:17,706
Speaker 1: lot of viewership that backs up that fandom. We see it.

805
00:42:17,786 --> 00:42:21,066
Speaker 1: We have commercial success in those markets, and so what

806
00:42:21,146 --> 00:42:23,906
Speaker 1: we can do as league staff is just really sort

807
00:42:23,946 --> 00:42:26,946
Speaker 1: of put those markets in a position to where, if

808
00:42:26,986 --> 00:42:29,386
Speaker 1: and when there is an owner who ultimately is gonna

809
00:42:29,546 --> 00:42:31,626
Speaker 1: drive that who wants to put a team in one

810
00:42:31,666 --> 00:42:34,706
Speaker 1: of those markets, that the market is ready and capable

811
00:42:34,866 --> 00:42:37,946
Speaker 1: of hosting them. But that's really sort of beyond our control.

812
00:42:38,186 --> 00:42:42,666
Speaker 1: We do think about things though, like draft and Pro

813
00:42:42,786 --> 00:42:45,866
Speaker 1: Bowl and these sort of one off events, and you know,

814
00:42:45,906 --> 00:42:47,946
Speaker 1: Peter O'Reilly and events will kick me, but those are

815
00:42:47,986 --> 00:42:49,826
Speaker 1: the kinds of things that we bring to him and say, hey,

816
00:42:49,906 --> 00:42:54,026
Speaker 1: you know, what about NFL Draft in Toronto? What about

817
00:42:54,226 --> 00:42:56,906
Speaker 1: Pro Bowl in Australia, and so those are the kinds

818
00:42:56,946 --> 00:42:58,986
Speaker 1: of things that we think about and work on all

819
00:42:59,026 --> 00:43:01,106
Speaker 1: the time. When they'll happen, I don't know. We've got

820
00:43:01,226 --> 00:43:03,586
Speaker 1: to solve for those same things, just like games, right,

821
00:43:03,666 --> 00:43:06,466
Speaker 1: like fans, operations in economics, all those things have to

822
00:43:06,506 --> 00:43:08,426
Speaker 1: make sense. But it's definitely the kind of stuff we

823
00:43:08,506 --> 00:43:10,546
Speaker 1: like working on. A nice way to side step the

824
00:43:10,546 --> 00:43:12,506
Speaker 1: Super Bowl conversation. I was waiting for me to tell

825
00:43:12,506 --> 00:43:13,746
Speaker 1: me what you're in. The super Bowl is going to

826
00:43:13,826 --> 00:43:17,506
Speaker 1: be played and picked the country, Yes, exactly, it will

827
00:43:17,546 --> 00:43:20,146
Speaker 1: be in Yeah, well it's fine. I'm sitting here thinking

828
00:43:20,146 --> 00:43:21,946
Speaker 1: about the Pro Bowl. I've been angling for the Pro

829
00:43:21,986 --> 00:43:23,866
Speaker 1: Bowl to go back to Hawaii so I can make

830
00:43:23,906 --> 00:43:26,066
Speaker 1: that trip. Now you're telling me I can actually lobby

831
00:43:26,106 --> 00:43:28,786
Speaker 1: for a trip to Australia. Come on, come on, yeah,

832
00:43:29,426 --> 00:43:33,746
Speaker 1: we'll join us, join us. We're working on it. Demani

833
00:43:33,786 --> 00:43:35,946
Speaker 1: a wealth of knowledge. I think my biggest takeaway here

834
00:43:35,986 --> 00:43:39,106
Speaker 1: is the fact that you brought tailgating um overseas two

835
00:43:39,226 --> 00:43:42,346
Speaker 1: venues that don't do tailgating for soccer matches, which is

836
00:43:42,346 --> 00:43:43,906
Speaker 1: wild to me. I didn't even realize that that was

837
00:43:43,946 --> 00:43:46,026
Speaker 1: the thing. So if there's one thing the NFL is

838
00:43:46,066 --> 00:43:49,826
Speaker 1: doing in a positive way internationally. It's bring the dogs

839
00:43:49,826 --> 00:43:51,786
Speaker 1: and the burghers to the parking lot. This is not

840
00:43:51,826 --> 00:43:56,226
Speaker 1: amateur Demani can't thank you enough for the time and

841
00:43:56,266 --> 00:43:59,386
Speaker 1: really painting the picture on some of these international contests. Absolutely,

842
00:43:59,426 --> 00:44:05,586
Speaker 1: this was fun, you know. Like the one thing that

843
00:44:05,906 --> 00:44:09,466
Speaker 1: didn't get to ask the money about is the International Combine.

844
00:44:09,746 --> 00:44:12,426
Speaker 1: We heard him talk about the international players and the

845
00:44:12,466 --> 00:44:15,866
Speaker 1: growth of the game as young kids have gotten to

846
00:44:15,866 --> 00:44:19,986
Speaker 1: witness these games in person. But now this year, for

847
00:44:20,026 --> 00:44:22,866
Speaker 1: the first time, they will actually be a combine in

848
00:44:23,026 --> 00:44:28,026
Speaker 1: London at Tottenham Hotspur Stadium October twelfth. I think that

849
00:44:28,226 --> 00:44:31,626
Speaker 1: is awesome and genius at the same time, because these

850
00:44:31,666 --> 00:44:34,026
Speaker 1: are the next stars. I mean, this will select a

851
00:44:34,026 --> 00:44:36,946
Speaker 1: few of athletes that are going to be chosen to

852
00:44:36,986 --> 00:44:40,146
Speaker 1: participate in this NFL International Combine. I know the league

853
00:44:40,226 --> 00:44:42,386
Speaker 1: is going to be picking some of the more high

854
00:44:42,386 --> 00:44:46,826
Speaker 1: profile talent fifty top fifty players, correct, and you get

855
00:44:46,866 --> 00:44:49,106
Speaker 1: to go and say, hey, I saw them in their

856
00:44:49,106 --> 00:44:52,906
Speaker 1: combined experience and now maybe attached to them wherever they

857
00:44:52,986 --> 00:44:55,666
Speaker 1: end up in the NFL draft. So I absolutely love it,

858
00:44:55,746 --> 00:44:57,906
Speaker 1: and I'll tell you this just as a reporter. I

859
00:44:57,986 --> 00:45:03,626
Speaker 1: love being around people from all different places. And you know,

860
00:45:03,746 --> 00:45:06,226
Speaker 1: like when you hear Jordan Malata's acts in or you

861
00:45:06,386 --> 00:45:09,266
Speaker 1: it just it adds a different verve in the locker room.

862
00:45:09,346 --> 00:45:12,586
Speaker 1: So the more international players playing in the NFL, the

863
00:45:12,626 --> 00:45:15,226
Speaker 1: better for all of us. Okay, keep the reporter cap

864
00:45:15,266 --> 00:45:17,226
Speaker 1: on for me. If I sit to you, you get

865
00:45:17,266 --> 00:45:22,346
Speaker 1: to go and cover an NFL game. Pick the international location.

866
00:45:22,666 --> 00:45:24,506
Speaker 1: Where would it be? Okay, So if it's a place

867
00:45:24,546 --> 00:45:27,906
Speaker 1: that the NFL has already been to, Spain I would

868
00:45:27,986 --> 00:45:30,306
Speaker 1: love to do because I haven't been there yet. Or

869
00:45:30,346 --> 00:45:32,946
Speaker 1: Australia because I have a cousin in Australia. If I

870
00:45:32,946 --> 00:45:36,986
Speaker 1: could stomach the flight, then yes, Australia a place that

871
00:45:37,066 --> 00:45:40,546
Speaker 1: the NFL has not been to. Well, look after the

872
00:45:40,626 --> 00:45:42,586
Speaker 1: last year and a half that we've had, everybody needs

873
00:45:42,586 --> 00:45:47,306
Speaker 1: a vacation. So I'm picking like Jamaica, and I bet

874
00:45:47,426 --> 00:45:51,346
Speaker 1: Mike there would be lots of hands raised to go

875
00:45:51,466 --> 00:45:54,266
Speaker 1: to Jamaica to play a game. I bet if you

876
00:45:54,306 --> 00:45:56,466
Speaker 1: ask those Green Bay Packers players in the middle of

877
00:45:56,466 --> 00:45:59,426
Speaker 1: the winter picked that international location, you you got a

878
00:45:59,506 --> 00:46:02,266
Speaker 1: quick yes on that front. I'm with you. I think

879
00:46:02,266 --> 00:46:04,946
Speaker 1: those are all good locations and all spots that I've

880
00:46:04,986 --> 00:46:06,706
Speaker 1: never been to, so I would be all about it,

881
00:46:06,706 --> 00:46:08,746
Speaker 1: but I'd be remist if I didn't make reference to

882
00:46:09,306 --> 00:46:12,506
Speaker 1: the growth of the game in places where they need

883
00:46:12,546 --> 00:46:15,986
Speaker 1: to experience NFL football, and our friends in NFL China

884
00:46:16,026 --> 00:46:18,466
Speaker 1: their offices in Shanghai. I've had some opportunities to talk

885
00:46:18,466 --> 00:46:20,626
Speaker 1: to some folks over there. It would be awesome because

886
00:46:20,626 --> 00:46:22,706
Speaker 1: we're seeing sort of this growth. That was my guy,

887
00:46:22,746 --> 00:46:26,266
Speaker 1: Tailor Rap who played with Dogs. Now obviously with the Rams,

888
00:46:26,306 --> 00:46:29,066
Speaker 1: I think it would be really cool for a fan

889
00:46:29,146 --> 00:46:32,146
Speaker 1: base there to experience a game. But I would love

890
00:46:32,426 --> 00:46:34,706
Speaker 1: to hear from some of our listeners. I know we're

891
00:46:34,706 --> 00:46:37,106
Speaker 1: big in London already based off of some of the metrics,

892
00:46:37,146 --> 00:46:40,506
Speaker 1: but from an international audience perspective, where would you guys

893
00:46:40,626 --> 00:46:43,586
Speaker 1: like to see an NFL game? You can tweet at

894
00:46:43,706 --> 00:46:47,546
Speaker 1: us and make sure that you use that hashtag NFL explained.

895
00:46:47,626 --> 00:46:50,026
Speaker 1: We will go through some of those in a future show.

896
00:46:50,186 --> 00:46:53,586
Speaker 1: Of course. Always appreciate everyone who's been checking in following

897
00:46:53,786 --> 00:46:56,466
Speaker 1: our show, giving us a rating and a review. It

898
00:46:56,506 --> 00:46:58,546
Speaker 1: has been a remarkable experience for both the d D

899
00:46:58,626 --> 00:47:01,106
Speaker 1: and I to get an opportunity to interact with a

900
00:47:01,106 --> 00:47:03,666
Speaker 1: lot of our listeners who appreciate everyone who's been checking in,

901
00:47:03,946 --> 00:47:05,946
Speaker 1: and we look forward to our next edition and that

902
00:47:06,426 --> 00:47:10,586
Speaker 1: is the international series explained. This one's been tremendous. Linth

903
00:47:10,706 --> 00:47:12,586
Speaker 1: I need to go and check my passport, make sure

904
00:47:12,586 --> 00:47:21,026
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