WEBVTT - Conversations About Hip Hop 0:00:00.400 --> 0:00:04.200 So the point I was saying about Dr dre the 0:00:04.320 --> 0:00:07.640 ruthless version, the easy version of Dr dre right is 0:00:07.800 --> 0:00:12.119 break beats, right, that's the break beats. He's slowly you know, 0:00:12.160 --> 0:00:14.400 by the time they're getting always into something. You know, 0:00:14.440 --> 0:00:17.440 within w a they're trying to get funky, right, the 0:00:17.480 --> 0:00:22.680 death Row Dre becomes funky. Right, He's this super funk 0:00:22.760 --> 0:00:25.759 magnet all p funk right. They flipped and and made 0:00:25.760 --> 0:00:28.200 their version of g funk Right, that's death Row Dr 0:00:28.280 --> 0:00:34.560 Dre right. Joe Cocker, uh Parliament, Uh Leon Heywood. You 0:00:34.560 --> 0:00:37.040 know I'm saying all this dose ship a funk right, 0:00:37.760 --> 0:00:42.279 he's into that now, bam. Now after math Dre is 0:00:42.520 --> 0:00:47.600 classical Dr dre right, So pop Dr dre right. So 0:00:47.680 --> 0:00:51.960 that's eminem right. That's two thousand and one right where 0:00:51.960 --> 0:00:56.720 you got all this crazy kind of Stringy started working 0:00:56.720 --> 0:01:01.040 with Burt back Iron, Yeah right, so right, but he 0:01:01.080 --> 0:01:04.160 was already into it, so he got that together. And 0:01:04.200 --> 0:01:06.200 then the end, like I said, when you get to 0:01:06.280 --> 0:01:10.000 fifty cent, that stuff is still kind of poppy. It's 0:01:10.040 --> 0:01:13.400 still like very high on the top, you know, like 0:01:13.440 --> 0:01:20.119 if you listen to Um in the club, uh um, 0:01:20.160 --> 0:01:22.400 you know what I'm saying, so Dre has went through 0:01:22.480 --> 0:01:30.039 spells music. It's the question. It's just like and I'm 0:01:30.040 --> 0:01:32.480 gonna like extract a perilous not part of it, but like, 0:01:33.040 --> 0:01:36.520 read the book The Innovator's Dilemma. I started to read 0:01:36.560 --> 0:01:40.280 that book. Yeah, it has to deal with aligning the 0:01:40.360 --> 0:01:45.680 timing of innovation with the timing of the preparedness of 0:01:45.680 --> 0:01:49.760 the steward of the consumer market and like to make 0:01:49.800 --> 0:01:53.440 it maybe a little bit less because that one is 0:01:53.560 --> 0:01:57.840 that books very abstract, so it's very well obscure. DJ Quick, 0:01:57.880 --> 0:02:01.120 I think DJ Quick was like probably almost underrated, if 0:02:01.160 --> 0:02:04.520 not the most underrated musical minds hip hop history. But 0:02:04.640 --> 0:02:09.200 he's web TV. Web TV came out in like two 0:02:09.240 --> 0:02:14.360 thousand and just tanked. It was the idea, believe this, 0:02:14.440 --> 0:02:16.840 look at this, an idiotic idea of getting a computer 0:02:16.960 --> 0:02:20.000 specifically designed to hook up to your television. That's how 0:02:20.000 --> 0:02:24.720 I've been super stinging. Ever heard of when bankrupt? But 0:02:24.800 --> 0:02:29.480 that's DJ fucking Quick. Sure I think you see where 0:02:29.480 --> 0:02:33.160 I'm going to your point. But again, innovation is overrated. 0:02:34.320 --> 0:02:37.280 It's overrated to the innovator. That's fair. I mean, it 0:02:37.320 --> 0:02:40.200 depends on what you value most in the conversation innovation 0:02:40.360 --> 0:02:44.799 or marketability or or monetization. Innovation versus monetization is the 0:02:44.919 --> 0:02:47.560 kind of the route debate we're having here. But I 0:02:47.600 --> 0:02:50.240 think innovators don't even get credit. You don't, of course, 0:02:50.240 --> 0:02:53.760 they don't get credit. Monetizers get credit and they get 0:02:53.760 --> 0:02:57.799 money and everything that comes along with that. So that's 0:02:57.840 --> 0:02:59.720 the point I'm making. So what they couldn't do what 0:02:59.720 --> 0:03:03.760 they do without innovators, I agree. I think the two 0:03:03.960 --> 0:03:07.920 co exists at the same time. Right. But again, Napoleon 0:03:08.040 --> 0:03:09.880 Hill is an example, you know what I mean to 0:03:10.120 --> 0:03:13.840 him being a the whole concept of the secret and 0:03:14.000 --> 0:03:16.840 thoughts become things. He's in Andrew Carnegie and all the 0:03:16.880 --> 0:03:18.960 people they lived in nineteen twenty and they knew what 0:03:19.040 --> 0:03:22.600 they knew, but they're like basically, long story short. Andrew 0:03:22.600 --> 0:03:24.440 Carnigie told Napoleon Hill, and I need you to go 0:03:24.480 --> 0:03:26.720 spend the next twenty years studying and interview on the 0:03:26.760 --> 0:03:30.120 most successful people and figure out how they became with success. 0:03:30.120 --> 0:03:34.880 It became the answer was they used their mind. They 0:03:35.080 --> 0:03:37.920 thought it through, they manifested it, they thought about it 0:03:37.960 --> 0:03:40.080 every day and work towards it, and then it happens. 0:03:40.200 --> 0:03:43.200 How anything happens. But he told him, hey, go spend 0:03:43.200 --> 0:03:46.240 twenty five years of your life researching this, and after 0:03:46.280 --> 0:03:47.720 you do and you find the answer, you're not going 0:03:47.760 --> 0:03:49.760 to get credit till a hundred years after your death. 0:03:50.840 --> 0:03:52.640 He did this in the thirties and twenties. Would you 0:03:52.680 --> 0:03:54.680 have enough faith to go do this and go spend 0:03:54.680 --> 0:03:57.200 your time doing that? And then here we are in 0:03:57.240 --> 0:03:59.200 the two thousands, and you see all this enlightening of 0:03:59.280 --> 0:04:02.320 people to a secret and blah blah videos and all 0:04:02.360 --> 0:04:05.320 that dead being gone. Didn't get no credit for it. 0:04:05.520 --> 0:04:08.000 And he he was the innovator, you know what I mean. 0:04:08.120 --> 0:04:11.720 So the mind, the marketing into stuff. Maybe the information 0:04:11.800 --> 0:04:13.880 couldn't be received as fast as we now can send 0:04:13.920 --> 0:04:15.920 it across the web and all that. But you know, 0:04:16.000 --> 0:04:18.279 here we are a hundred years later, and there is 0:04:18.320 --> 0:04:21.520 that crossroad I think where you have to have innovation 0:04:21.600 --> 0:04:24.880 meet the marketing and the minds being ready to receive 0:04:24.920 --> 0:04:29.159 the information, and proof of concept happens faster and faster 0:04:29.240 --> 0:04:32.000 and faster through generations. So like proof of concept to 0:04:32.040 --> 0:04:34.039 an idea a hundred years ago, it took a long 0:04:34.160 --> 0:04:36.400 time of actualizers. Now it takes a couple of years. 0:04:36.400 --> 0:04:38.840 People and then go, that's a stupid idea. Oh wait, 0:04:38.880 --> 0:04:41.240 I'm seeing it working. It's like there's like six weeks, 0:04:42.520 --> 0:04:46.680 yeah for sure, for sure. The Internet, the plane, yeah, 0:04:46.960 --> 0:04:49.159 all these stuff, Facebook, Google, all of us. But they're 0:04:49.200 --> 0:04:53.680 all super old ideas, right that somebody else monetized and 0:04:53.720 --> 0:04:58.840 marketed and got credit for it. So um, that's the 0:04:58.880 --> 0:05:03.760 point I'm saying, like, hold up, no selings, g low, 0:05:05.080 --> 0:05:08.960 I want Tom Peter Boss in the house, Metro standing 0:05:09.000 --> 0:05:12.920 cous my way, Metro back up here here Taimish music innovator. 0:05:13.440 --> 0:05:18.480 He brought the keena. The keen is here really talented singer? Yes, yes, 0:05:18.560 --> 0:05:21.200 I'm here, fail me. She in the spot. We're trying 0:05:21.200 --> 0:05:23.440 to get her to get her confidence up because she's 0:05:23.480 --> 0:05:26.520 like a monster behind closed doors. But she like quiet 0:05:26.560 --> 0:05:28.200 when the microzone and you just got to be like 0:05:28.240 --> 0:05:30.360 an animal all the time. I'm working on it. There 0:05:30.360 --> 0:05:33.440 you go, that's our store. Don't let hooligans like us 0:05:33.560 --> 0:05:36.520 take over your air time. That's it's not even though 0:05:36.520 --> 0:05:39.159 I'm very observative and I love to like listen and 0:05:39.200 --> 0:05:45.159 take in all. Is that a word observative? Okay, she's nervous. 0:05:45.640 --> 0:05:49.240 I'm just because I'm gonna use that's your word now, observative. 0:05:49.279 --> 0:05:55.560 I'm gonna put that in there. It's like a Sundays 0:05:54.080 --> 0:05:59.480 It sounded beautiful, it did, it was fine, that's a song, 0:05:59.560 --> 0:06:01.640 observed it. I was gonna let it slide, and he 0:06:01.680 --> 0:06:03.680 pulled it off. I can't have it. I just grabbed 0:06:04.080 --> 0:06:08.240 a clear air observative, and I'm gonna use it throughout 0:06:08.279 --> 0:06:10.839 the podcast that we're gonna make it a real thing. 0:06:11.000 --> 0:06:13.960 Nick is gonna hashtag observative. But you gotta make the 0:06:14.040 --> 0:06:16.760 song like how they did with that Entanglement. You have 0:06:16.880 --> 0:06:23.440 to make observative. But so right in the middle, I 0:06:23.520 --> 0:06:25.960 was explaining that Pee, we was having a conversation about 0:06:26.000 --> 0:06:30.640 the music business, and we're talking about Quincy Jones. Dr 0:06:30.720 --> 0:06:35.960 Dre and Metro shout out to Drake and Dre listen 0:06:36.040 --> 0:06:39.320 to the podcast what's up making good Looking? But Metro 0:06:39.520 --> 0:06:43.120 thinks I'm a bit too high on Dr Dre right, 0:06:43.279 --> 0:06:46.240 And I mean, it's not no credit because it's not 0:06:46.279 --> 0:06:47.760 like I said, you don't think Dr Dre is not 0:06:49.200 --> 0:06:52.120 to listen to the podcast and they're gonna throw him 0:06:52.160 --> 0:06:56.760 under the He wouldn't think that was he wouldn't think 0:06:56.800 --> 0:07:01.400 that was legends. Yes, he wouldn't whole idea. But DOT 0:07:01.400 --> 0:07:04.200 don't think bro this nigga beat battle. Dr Ja wants 0:07:04.200 --> 0:07:06.080 to fun what he talked. We had talked about that later. 0:07:06.520 --> 0:07:09.400 It's a whole whose projects not getting funded by any 0:07:09.400 --> 0:07:13.560 sort of enterprises. And that's not true. That's not true. No, 0:07:14.080 --> 0:07:16.160 it's I'm not saying that. You're not saying Dre is 0:07:16.160 --> 0:07:18.560 not the goat, like Magic is a goat of course, right, 0:07:18.560 --> 0:07:21.760 But you feel like I'm too high on certain talents 0:07:22.040 --> 0:07:26.000 and you feel like it's because I grew up watching them, 0:07:26.040 --> 0:07:29.160 and really, for me, that's probably the word like, that's 0:07:29.200 --> 0:07:32.200 not true. We all sensationalize who we saw as kids 0:07:32.200 --> 0:07:35.240 and stuff. Alan Iverson was my goat. I saw him 0:07:35.280 --> 0:07:37.800 get drafted when I was thirteen. That's there's there's you 0:07:37.800 --> 0:07:41.320 think that's random. There ain't no nigga who's sixty years old. 0:07:41.360 --> 0:07:45.000 Some nostalgia bias there. I said, it's a goat. What 0:07:45.000 --> 0:07:47.080 I'm saying, like we had the best braids in NBA, 0:07:47.200 --> 0:07:53.720 the greatest marriage. But there are other goats within the 0:07:53.840 --> 0:07:57.120 professional Hoby is a goat? Is he the best player ever? 0:07:57.240 --> 0:08:05.680 Knowsition I had knows perlative description is problematic at best. Okay, 0:08:05.720 --> 0:08:08.280 we know that there is only one singular when you're 0:08:08.280 --> 0:08:11.840 being for real. That's I think that's wrong. We're always 0:08:11.880 --> 0:08:18.360 being for real are okay? I think the team But 0:08:18.360 --> 0:08:22.480 but but listen before we get no because we fly 0:08:22.520 --> 0:08:26.360 get throw office of basketball stuff, we're not We're not finish. 0:08:26.680 --> 0:08:30.000 So I was saying, right that doctor Dre. Right, he 0:08:30.360 --> 0:08:32.320 feels I'm a bit hot, Don't get me wrong. He 0:08:32.440 --> 0:08:35.319 understands the brilliance of doctor Drake. We've had this conversation. 0:08:35.559 --> 0:08:38.320 He knows Dre is brilliant and probably the guy you 0:08:38.320 --> 0:08:40.800 know at the top level. But the respect I have 0:08:40.960 --> 0:08:45.480 for him, it's different because I understand the job of 0:08:45.480 --> 0:08:48.800 a record producer completely different than even him or a 0:08:48.800 --> 0:08:51.960 lot of people in the business. And I understand how 0:08:52.000 --> 0:08:56.560 hard it is to break a new artist. Like producers. 0:08:56.559 --> 0:08:58.719 To me, Metro make music. So not only is he 0:08:58.760 --> 0:09:01.520 a label owner like Puff makes music like Puff, Right, 0:09:01.520 --> 0:09:04.040 they make music and they run a label, and they 0:09:04.120 --> 0:09:07.720 engineer and they do all of this stuff. So him 0:09:07.760 --> 0:09:11.320 as a producer, right, I noticed when I listened to 0:09:11.400 --> 0:09:15.600 producers him or different ones, it's about just hits for them, 0:09:15.640 --> 0:09:18.280 you know, hits who got who who got the hits 0:09:18.320 --> 0:09:22.040 for me right as an artist or as a music exactly. 0:09:22.240 --> 0:09:24.680 The goal is to have a producer who could break 0:09:24.800 --> 0:09:28.600 multiple artists. Can you give somebody their first hit record? 0:09:29.400 --> 0:09:32.920 Whoever that person is is the most valuable person in 0:09:32.960 --> 0:09:38.200 the music industry, excuse me, in the record industry, that 0:09:38.280 --> 0:09:41.640 person who could give different artists their first hit record. 0:09:42.200 --> 0:09:45.080 You're the greatest thing going. And when you name Dr Dre, 0:09:45.280 --> 0:09:49.199 like I'm saying it's five, he gave hits to this key, 0:09:49.280 --> 0:09:52.120 you say first hit it first, because that's the most 0:09:52.160 --> 0:09:53.760 important thing. Because like either of you think of the 0:09:53.800 --> 0:09:59.480 Neptunes in Brittany Spirits hit What's the Boy? The White 0:09:59.480 --> 0:10:01.880 Boy code? Hell? Max mort And already broke that? Who 0:10:01.920 --> 0:10:05.199 gave Britney Spears? Sometimes I run who produced that? About 0:10:05.200 --> 0:10:07.120 that weird, old, creepy guy who looks like he may 0:10:07.160 --> 0:10:09.480 be kind of registered, who broke all those boy bands 0:10:09.480 --> 0:10:17.680 out of all Orlando? That's the why? What? What? What 0:10:17.880 --> 0:10:20.439 just happened? It looks like maybe he has to tell 0:10:20.480 --> 0:10:23.240 the neighbors when he moved into a neighborhood. I don't 0:10:23.280 --> 0:10:30.120 know the guy. I don't live in that neighborhood anyway. No, 0:10:30.760 --> 0:10:35.040 look so Dr Dre and the eighties. Right, first hit records, right, 0:10:35.520 --> 0:10:38.319 m a first hit record, easy, first hit record, in 0:10:38.559 --> 0:10:41.960 W a first hit record, d C first hit record. 0:10:42.679 --> 0:10:48.520 That's insane. That's in the eighties. Right. Then in the nineties, Right, 0:10:48.600 --> 0:10:52.840 he gives himself a hit record. Right, he gives Snoop 0:10:52.880 --> 0:10:55.680 Dogg his first hit record. Right, he gives I think 0:10:55.720 --> 0:10:58.839 exhibit exhibits in the late nineties. Right, and then he 0:10:58.880 --> 0:11:03.280 gives eminem Is for his hit record. Okay, and then 0:11:03.360 --> 0:11:07.200 fast forward into the two thousand's. Right, he gives fifty 0:11:07.240 --> 0:11:09.760 cent his first hit record, and then he gives up 0:11:10.679 --> 0:11:16.880 Game his first hit record. That's crazy. That's ten ten 0:11:17.040 --> 0:11:20.840 artists you broke as a record producer. I agree. Now, 0:11:20.840 --> 0:11:25.160 I'm not going to did uh the greater like cash 0:11:25.240 --> 0:11:30.200 money enterprise through its various tax you know related you know, 0:11:30.360 --> 0:11:35.320 entities break. That's the point, right, So many broke the 0:11:35.400 --> 0:11:43.200 big timers, right, hotboys, Juvie b b Turk. Turk didn't break. 0:11:43.760 --> 0:11:46.480 Turk did not break. Turk didn't break. You're right, he 0:11:46.559 --> 0:11:50.480 broke parole. Turk probably got close because I used to 0:11:50.520 --> 0:11:59.880 love your anyway. I bought his album anyway, shout out 0:11:59.880 --> 0:12:03.920 to Hurt because Turk but I'm saying, right, so again 0:12:04.080 --> 0:12:07.440 like back to Dre just covered breaking that mini acts, 0:12:08.280 --> 0:12:12.240 but then phase two you got Drake manage all the 0:12:12.240 --> 0:12:16.240 other ship you have. But that's not that. But I'm 0:12:16.280 --> 0:12:18.400 saying that's it might not be fresh, but from an 0:12:18.400 --> 0:12:23.360 executive standpoint. So now it's a different kind of you're 0:12:23.400 --> 0:12:27.480 talking about the record, because so a real record labels 0:12:27.520 --> 0:12:30.480 two parts at the highest level, right, it's the vision 0:12:30.679 --> 0:12:33.320 and it's the records. Every now and then you have 0:12:33.400 --> 0:12:37.760 somebody to do both. But that's just rare. That's just 0:12:39.120 --> 0:12:41.600 you know, he's there for a ship. So good. I'm 0:12:41.679 --> 0:12:44.920 up for Mr. Vertical Monopoli fifty years ago. I'm good. Well, 0:12:44.960 --> 0:12:47.080 you just got to get you a hit man. I 0:12:47.160 --> 0:12:49.480 know I'm getting these niggas around. Shout out to the 0:12:49.559 --> 0:12:52.320 niggas and to the hit around. Y'all know who y'all are. 0:12:52.360 --> 0:12:54.199 Y'all been to the studio. You know what I'm saying. 0:12:54.240 --> 0:12:55.920 Ain't gonna you gotta get you hit me and you 0:12:55.960 --> 0:12:58.360 need you. You know Mad what's the dude name the 0:12:58.400 --> 0:13:00.960 Mad Rapper? Yeah, I be out of llo and things 0:13:01.000 --> 0:13:02.200 like that. You know a lot of I got it, 0:13:02.240 --> 0:13:03.840 I could do it, and they know people don't see 0:13:03.840 --> 0:13:06.240 the vision. So you gotta kind of ya. I could 0:13:06.280 --> 0:13:09.360 do it. I'm doing so so the West Coast white 0:13:09.440 --> 0:13:13.200 rapper with a ghostwriter. I got you as long as 0:13:13.240 --> 0:13:15.160 you can find me a ghostwriter. I told him we 0:13:15.160 --> 0:13:17.280 should do my son a lot of so we got 0:13:17.320 --> 0:13:22.680 a kid rappers glasses right, will be I have a 0:13:22.679 --> 0:13:26.400 little we'll have a little bit out dog. But but 0:13:26.679 --> 0:13:28.360 so the point is I talked to meet you all 0:13:28.400 --> 0:13:31.160 the time. And that's why I hold Dr dre in 0:13:31.160 --> 0:13:33.960 that regards. It's not because I grew up watching him. 0:13:34.000 --> 0:13:36.160 I didn't even understand it growing up as a kid, 0:13:36.920 --> 0:13:39.800 Like I was way too busy. And as a kid, 0:13:39.800 --> 0:13:42.200 you gotta think I'm enjoying LLL COOLJ as a kid. 0:13:42.400 --> 0:13:44.720 LLL cooj was super appealing. When I was a kid, 0:13:45.160 --> 0:13:47.640 LLL had I'm bad. He could dance in the video 0:13:48.160 --> 0:13:50.720 feel me, he was feeling. He was rapping hard. He 0:13:50.800 --> 0:13:53.280 just was cold. He was like the greatest entertainer. When 0:13:53.280 --> 0:13:56.800 I was a kid, Iced Tea wasn't breaking. You know, 0:13:56.880 --> 0:13:59.280 He's up there rapping and breaking, rapping about the battle 0:13:59.360 --> 0:14:01.360 going on. Like I'm like, what this is like the 0:14:01.400 --> 0:14:04.600 craziest ship. So watching n W a was like, Oh, 0:14:04.640 --> 0:14:08.040 these niggs from around the corner, that's just not that great. 0:14:08.440 --> 0:14:15.960 We were born in like seventy six. No, yeah, what 0:14:16.000 --> 0:14:20.200 are you talking about. I'm saying, this is the eighties, right, 0:14:20.240 --> 0:14:23.760 I'm eighty right, I'm living like this. I started, you know, 0:14:23.760 --> 0:14:26.360 I turned one and eighty born in seventy nine, eighty, 0:14:26.400 --> 0:14:30.000 I'm living life. No, I'm just eight six. It's eighty 0:14:30.080 --> 0:14:35.120 five seven, so you gotta be six seven eight. That's 0:14:35.240 --> 0:14:37.480 enough to see ship and be like, whoah, could you 0:14:37.560 --> 0:14:40.360 imagine what I'm Bad looked like in eight seven? It's 0:14:40.480 --> 0:14:43.120 what Polo G looks like to Elijah two years ago. 0:14:45.160 --> 0:14:49.760 But I'm just saying it's even more sensational. Was rapping 0:14:50.080 --> 0:14:53.120 and dancing. I know nobody was doing that, and he 0:14:53.240 --> 0:14:55.200 was sucking it up, come to find out, like a 0:14:55.240 --> 0:14:59.560 West Coast nigga did at the same time. Oh yeah, 0:14:59.600 --> 0:15:05.080 this is way but bad, and it was like rapping 0:15:05.240 --> 0:15:10.800 hard lyrics. My hat is like a sharks fin. I mean, 0:15:10.880 --> 0:15:15.200 but in the eighties, you gotta think how that ship sounded. Yeah, 0:15:15.840 --> 0:15:19.400 nobody could write, nobody could rap quite like our can 0:15:19.520 --> 0:15:21.560 I take a muscle bawn man and put his face 0:15:21.640 --> 0:15:25.240 in the sand like he was going off like and 0:15:25.400 --> 0:15:28.200 he fucking it up right, he dancing and you like, 0:15:28.600 --> 0:15:32.360 this is crazy. So when I saw in w way right, 0:15:32.400 --> 0:15:35.200 I'm like, Niga is around there in the around the corner. 0:15:35.720 --> 0:15:38.600 That's the regular ship. I see that all the time. Right, 0:15:38.760 --> 0:15:42.720 So you gotta think house party, right you house party 0:15:42.800 --> 0:15:44.920 comes out of nineties. We go to the theaters. We 0:15:45.120 --> 0:15:49.880 deep for me, we're kids. You're watching kidd and play 0:15:50.000 --> 0:15:52.240 on camera at a party. It's just like the greatest 0:15:52.240 --> 0:15:55.280 ship ever, like even for a West Coast nigga. It 0:15:55.320 --> 0:15:57.680 didn't make sense to me until Boys in the Hood 0:15:57.760 --> 0:16:00.760 came out. That's when I was like, oh, this ship 0:16:00.840 --> 0:16:05.960 we live in is something like like y'all like the 0:16:06.080 --> 0:16:08.840 ship like the whole movie was standing up. I was like, 0:16:09.520 --> 0:16:12.240 it's kind of like we're the ship able to see 0:16:12.280 --> 0:16:15.760 the people outside of the aquarium looking at it. And 0:16:15.880 --> 0:16:18.440 that's how it was in the movie theater right when 0:16:18.480 --> 0:16:20.280 you're looking at Boys in the Hood and they see 0:16:20.320 --> 0:16:22.400 the low riding they're going, you know, my mom took 0:16:22.440 --> 0:16:24.160 me down christ Shaw as a kid. I'm looking at 0:16:24.200 --> 0:16:27.440 the cars. I'm like, yeah, this is tough. Said that, 0:16:27.480 --> 0:16:29.120 I've been a fan of the Max sins. I see 0:16:29.160 --> 0:16:31.040 boys in the hood, he said, I've seen when they 0:16:31.120 --> 0:16:32.840 would do Shout the Mac and there he said, he 0:16:32.960 --> 0:16:36.920 was like, oh, like like that's just enamored everybody. I 0:16:37.040 --> 0:16:40.840 think that's when the West Coast Ship really happened. I mean, 0:16:41.080 --> 0:16:43.400 like where people were exposed to, oh, this is what's 0:16:43.400 --> 0:16:45.680 going on in California and lost l A. This is 0:16:45.720 --> 0:16:48.760 a different side. So Colors was one thing, right, that 0:16:48.880 --> 0:16:52.120 was like this educational piece of crypting and blood with 0:16:52.160 --> 0:16:54.760 the police involved. Right, and then you're starting to see 0:16:54.800 --> 0:16:56.920 in w A. You're hearing about it. You know you're 0:16:56.920 --> 0:16:59.200 starting to see it. You see a tone low, but 0:16:59.280 --> 0:17:01.360 he kind of got are these songs for girls? You know, 0:17:01.440 --> 0:17:05.560 talking about how life is? But man, you've seen Hammer, right, 0:17:05.640 --> 0:17:09.240 Hammer from Northern cal Right, he dancing, But people don't 0:17:09.280 --> 0:17:11.440 know here street nigger. I'm saying, he's a fool like 0:17:11.880 --> 0:17:14.920 his family. They craze, they're real gangsters and ship. But 0:17:15.000 --> 0:17:19.400 when you've seen boys in the hood, when that ship happened, 0:17:20.040 --> 0:17:23.639 that's when the whole music industry and every fan became 0:17:23.840 --> 0:17:26.800 intrenched with who we were. And then that's why menister 0:17:26.880 --> 0:17:28.800 society because they're like, we could do that ship again, 0:17:28.880 --> 0:17:31.200 let's do and it was not done. That's quite as good. 0:17:35.800 --> 0:17:38.359 Minister Society is a bit more corny and tiring to 0:17:38.480 --> 0:17:40.320 kill me about that ship. I gotta ask you a question. 0:17:41.080 --> 0:17:43.879 Tiring to kill me about that ship. But Minister Society 0:17:43.960 --> 0:17:46.760 based on the culture is a bit more corny because 0:17:46.840 --> 0:17:50.080 the characters were over exaggerated, so you could see the 0:17:50.240 --> 0:17:54.320 lifestyle like Old Dog was like super duper extra of course, 0:17:54.800 --> 0:18:01.879 and against g who was they from Gray Street? You know. 0:18:04.359 --> 0:18:05.800 The thing that I thought I was dope about it 0:18:05.880 --> 0:18:08.280 was that they didn't frame Cane as the hero or 0:18:08.359 --> 0:18:10.680 the villain. He robbed niggas, he got shot. He was 0:18:10.760 --> 0:18:12.840 It was like the story of just l A inner city. 0:18:13.119 --> 0:18:16.240 You that's just any regular gangbanger in l A. That's 0:18:16.280 --> 0:18:19.160 my cousin's Kane is my cousin Andre, Like it's That's 0:18:19.200 --> 0:18:21.639 what it felt like. That's why it was like. This 0:18:21.880 --> 0:18:24.840 is how it didn't sensationalize it too much. It was 0:18:24.920 --> 0:18:26.639 just like it dropped you in and you were just 0:18:26.760 --> 0:18:28.760 in the mix. It ain't no hero. He don't make 0:18:28.800 --> 0:18:30.840 it out at the end, none of that. Like it's 0:18:31.400 --> 0:18:33.280 that was how it ended. Like That's how Boys in 0:18:33.320 --> 0:18:35.640 the Hood is for me, how much do you think 0:18:37.280 --> 0:18:39.680 I don't have credits the right word, but what would 0:18:39.720 --> 0:18:42.560 you say to causing effect to impact from a marketability 0:18:42.640 --> 0:18:46.440 standpoint and everything Boys in the Hood should receive as 0:18:46.520 --> 0:18:50.720 far as like the subsequent like music videos that Dre 0:18:50.840 --> 0:18:53.040 and Snoop whatever did where you had like a movie 0:18:53.160 --> 0:18:56.000 that's an hour long, but you probably had an audience 0:18:56.040 --> 0:18:58.119 that wanted to see five hours and now it's probably 0:18:58.160 --> 0:19:00.360 the closest thing you can get to a sequel. Well, 0:19:00.640 --> 0:19:03.720 what that's what spends us into the conversation, right, you 0:19:04.440 --> 0:19:07.880 you have Cube, right, Cube is more on on all 0:19:07.960 --> 0:19:10.440 of this. You know political Chuck D. That's kind of 0:19:10.480 --> 0:19:11.960 who I felt like when I used to listen to 0:19:12.040 --> 0:19:14.399 Q when I was younger. He was all political, like 0:19:14.920 --> 0:19:17.440 you know how how America was treating black people, like 0:19:17.600 --> 0:19:20.359 standing up for black people and it's really cool West 0:19:20.400 --> 0:19:22.399 Coast gangster way right, But it was like Chuck D. 0:19:22.960 --> 0:19:25.679 But when he did en w way, excuse me, when 0:19:25.720 --> 0:19:28.280 he did Boys in the Hood. Remember Easy that's the 0:19:28.359 --> 0:19:32.240 name of easy song. So this is all this super 0:19:32.760 --> 0:19:35.680 leaning its culture packaged up into one idea. It had 0:19:36.119 --> 0:19:38.280 kind of the outlaw right now from the West at 0:19:38.320 --> 0:19:41.520 this point that the guy everybody looked at as like, yeah, 0:19:41.600 --> 0:19:43.560 he just don't give a funk. You know, he's crazy. 0:19:43.600 --> 0:19:46.320 He's from out the world's most dangerous group. You named 0:19:46.400 --> 0:19:50.680 it right after uh, Boys in the Hood, which is 0:19:50.720 --> 0:19:52.800 probably at this time, outside of Six in the Morning, 0:19:53.160 --> 0:19:56.480 the most iconic song fast forward obviously Fuck the Polices 0:19:56.520 --> 0:19:58.920 in the conversation straight out of Conflict. But at that time, 0:19:59.040 --> 0:20:01.840 Boys in the Hood and in Six in the Morning 0:20:01.880 --> 0:20:04.720 were the songs, so you named it after this song 0:20:04.880 --> 0:20:07.760 Boys in the Hood. You have ice ice Cube, And 0:20:07.800 --> 0:20:11.199 now this is a gangster story right of really how 0:20:11.240 --> 0:20:13.680 it is in l A. But is the square guy 0:20:13.760 --> 0:20:16.760 that lives in the neighborhood that's you know, cool, trying 0:20:16.800 --> 0:20:19.160 to go to college, the athlete who kind of don't 0:20:19.200 --> 0:20:21.800 got the right grades but stand away from the culture 0:20:22.359 --> 0:20:24.200 when you know, trying to make his way out the hood. 0:20:24.640 --> 0:20:27.639 His brother who was a gang member right and and 0:20:27.880 --> 0:20:29.879 been through so much stuff as a kid. So now 0:20:29.960 --> 0:20:32.160 he's coming home. He's just trying to get his money. 0:20:32.400 --> 0:20:35.240 He got his homeboys, and it's the story of crips 0:20:35.400 --> 0:20:37.960 versus bloods. That never had to say because of blood 0:20:39.160 --> 0:20:42.119 but fairish you could tell was the blood, this, that, 0:20:42.200 --> 0:20:45.120 and the third. So when this happens, right this movie, 0:20:45.160 --> 0:20:47.080 you gotta remember, this is an urban movie that does 0:20:47.160 --> 0:20:50.639 sixty seventy million in the in the country. This is 0:20:50.680 --> 0:20:53.320 a ninety one. It's like Scarface. It was like a 0:20:53.400 --> 0:20:55.560 modern day Scarface. It was like the same way Scarface 0:20:55.680 --> 0:20:58.240 enamored everybody in the drug game in eighties. This was 0:20:58.359 --> 0:21:01.240 like game culture for the nineties. Ten years later. It 0:21:01.320 --> 0:21:03.840 was the same type of effect. Everybody went out and 0:21:03.880 --> 0:21:06.280 sold drugs after seeing Scarface, Like I'm gonna be him 0:21:08.440 --> 0:21:10.719 without that movie. But my question, here's where I'm going 0:21:10.800 --> 0:21:13.160 to that. Right, So you have this movie that does 0:21:13.240 --> 0:21:17.200 seventy million, and I believe Shook saw that. Now I 0:21:17.280 --> 0:21:19.639 gotta confirm with Pops. I can't just put words and 0:21:19.960 --> 0:21:23.280 Popps mouth and show the mouth like that. But that's 0:21:23.320 --> 0:21:25.600 what I think he saw. He was like, Oh, they're 0:21:25.640 --> 0:21:28.359 gonna love who we are, because I'm sure before that, 0:21:28.840 --> 0:21:30.639 the concept of being a crypt and the blood was 0:21:30.720 --> 0:21:33.520 shamed at in the industry, like it wouldn't work until 0:21:33.680 --> 0:21:37.160 Boys in the Hood happened and people realize everybody likes 0:21:37.200 --> 0:21:40.159 somebody in the film. It really became again. At this 0:21:40.480 --> 0:21:43.480 roughly seventy million dollars. What the funk urban flick was 0:21:43.520 --> 0:21:47.960 doing without a superstar? You know, ice Cube, this is 0:21:48.040 --> 0:21:50.440 hip hop. You know, God's coming up. He's not this 0:21:50.520 --> 0:21:52.680 super more tip platinum success. I mean, he sold a 0:21:52.720 --> 0:21:55.399 million records, maybe two, but he's not this. You know, 0:21:55.520 --> 0:21:58.520 he's not mc hammer, you know what I mean. But 0:21:58.920 --> 0:22:02.080 but they put out this him this new director recipes 0:22:02.600 --> 0:22:06.200 to John and this film does roughly seventy million dollars 0:22:06.240 --> 0:22:08.520 in the country. So then you could tell this West 0:22:08.560 --> 0:22:11.320 Coast stuff is a phenomenon. So when you start talking 0:22:11.320 --> 0:22:14.040 about the low riders and stuff, I think SiO saw 0:22:14.160 --> 0:22:17.000 this success because Sugar is a college kid that that 0:22:17.400 --> 0:22:19.800 what the college knew a little bit about marketing and 0:22:19.920 --> 0:22:23.960 said to himself, right, oh, they loved this, They're gonna 0:22:24.080 --> 0:22:27.200 love this. This is seventy million. I think that was 0:22:27.359 --> 0:22:31.080 his research. So he was like, Okay, when they did 0:22:31.200 --> 0:22:33.880 nothing but the g thing, they said, we're just gonna 0:22:33.920 --> 0:22:38.680