1 00:00:00,160 --> 00:00:02,720 Speaker 1: Working to Money Making Conversations Masterclass. I am your host 2 00:00:02,800 --> 00:00:05,400 Speaker 1: with Sean McDonald. I recognized that we all have different 3 00:00:05,400 --> 00:00:08,000 Speaker 1: definitions of success. For you, it may be the size 4 00:00:08,000 --> 00:00:10,880 Speaker 1: of your paycheck. Mine is inspiring people to accomplish their 5 00:00:10,880 --> 00:00:13,440 Speaker 1: goals and live their very best life. It's time to 6 00:00:13,480 --> 00:00:16,439 Speaker 1: stop reading other people's success stores and start writing your own. 7 00:00:16,760 --> 00:00:19,119 Speaker 1: People always talk about their purpose or gifts. If you 8 00:00:19,160 --> 00:00:21,240 Speaker 1: have a gift, leave with your gifts and don't let 9 00:00:21,239 --> 00:00:24,239 Speaker 1: your friends, family, or coworkers stop you from planning or 10 00:00:24,280 --> 00:00:27,280 Speaker 1: living your dream. My guests, it is Lamar Taylor. He's 11 00:00:27,320 --> 00:00:30,360 Speaker 1: the CEO and founder of Tyler New Media, one of 12 00:00:30,400 --> 00:00:34,000 Speaker 1: the fastest growing profit companies in America, the parent company 13 00:00:34,000 --> 00:00:37,599 Speaker 1: of celebrated digital brands like Traffic Sales and Profit TSP, 14 00:00:38,080 --> 00:00:42,200 Speaker 1: America's premier learning community for purpose driven African American businesses 15 00:00:42,560 --> 00:00:46,160 Speaker 1: and entrepreneurs, and Black and Married with Kids dot com, 16 00:00:46,800 --> 00:00:49,760 Speaker 1: the largest independent African American marriage and parenting site on 17 00:00:49,800 --> 00:00:53,240 Speaker 1: the web. Lamar tries to guide families and entrepreneurs to 18 00:00:53,280 --> 00:00:56,240 Speaker 1: discover their true purpose and legacy. Please Working to Money 19 00:00:56,280 --> 00:01:00,680 Speaker 1: Making Conversations Masterclass the one and only Lamar Taylor. Thank 20 00:01:00,680 --> 00:01:03,720 Speaker 1: you had me on apologize. I apologize with that for that, 21 00:01:04,280 --> 00:01:08,240 Speaker 1: so Tyler and did put the A in there. Mar Tyler, 22 00:01:08,760 --> 00:01:12,160 Speaker 1: thank you you're coming on the show. Ain't no problem again. 23 00:01:12,200 --> 00:01:15,480 Speaker 1: It's excited to be here. So you're you're Atlantin native. 24 00:01:15,560 --> 00:01:18,840 Speaker 1: I know your business is based in Atlanta. No, I'm 25 00:01:18,880 --> 00:01:22,759 Speaker 1: originally from Maryland, Prince George's County. So you if not 26 00:01:22,800 --> 00:01:25,240 Speaker 1: already my dn vieven Akola won't pick up during the interview. 27 00:01:26,319 --> 00:01:28,720 Speaker 1: You know there that that's called the Black Beverly Hills 28 00:01:28,720 --> 00:01:30,640 Speaker 1: out there on the East coast the last time I checked. 29 00:01:30,680 --> 00:01:33,520 Speaker 1: So you know you you come from high Cock Cotton, 30 00:01:33,520 --> 00:01:37,600 Speaker 1: as they said, the South. What you just just for 31 00:01:37,680 --> 00:01:40,440 Speaker 1: grants what you feel everybody on the community that you 32 00:01:40,520 --> 00:01:42,679 Speaker 1: came out of it and why it has that upper 33 00:01:42,959 --> 00:01:46,759 Speaker 1: remobile reputation on the East coast. You know, I tell 34 00:01:46,800 --> 00:01:50,200 Speaker 1: people that, um, the DMV right DC Maryland area in 35 00:01:50,200 --> 00:01:54,280 Speaker 1: Pitch George County specifically, it actually feels a lot like Atlanta. 36 00:01:54,360 --> 00:01:55,600 Speaker 1: And when when I was looking, I was looking for 37 00:01:55,640 --> 00:01:57,040 Speaker 1: some way to move, I wanted to move to the South. 38 00:01:57,440 --> 00:01:59,480 Speaker 1: It was it wasn't a lot of places actually could 39 00:01:59,480 --> 00:02:01,520 Speaker 1: move too. Because I was kind of conditioned to being 40 00:02:01,560 --> 00:02:04,240 Speaker 1: around my people, right, and being around success and in 41 00:02:04,280 --> 00:02:06,840 Speaker 1: that one community you got you know, you got poverty, 42 00:02:06,880 --> 00:02:09,000 Speaker 1: but you got middle class, got upper class. And in 43 00:02:09,080 --> 00:02:11,640 Speaker 1: any you know, restaurant, you go to any shopping center, 44 00:02:11,680 --> 00:02:14,919 Speaker 1: any store, it wouldn't be surprised to see other people 45 00:02:15,000 --> 00:02:17,040 Speaker 1: that look like you. And I feel like Atlanta has 46 00:02:17,120 --> 00:02:20,440 Speaker 1: that that that same feeling the monkey um. But but 47 00:02:20,480 --> 00:02:22,720 Speaker 1: what I realized is that to me, the difference between 48 00:02:22,720 --> 00:02:26,640 Speaker 1: the two is where in the DMV UM a lot 49 00:02:26,720 --> 00:02:29,160 Speaker 1: of money there, right, And there's a lot of people 50 00:02:29,200 --> 00:02:30,840 Speaker 1: in our community making a lot of money, but a 51 00:02:30,880 --> 00:02:32,640 Speaker 1: lot of it is corporate money. A lot of it 52 00:02:32,720 --> 00:02:35,320 Speaker 1: is government based money and government contracts and things like that. 53 00:02:35,760 --> 00:02:37,959 Speaker 1: In Atlanta, it's the same type of money, but a 54 00:02:38,000 --> 00:02:40,320 Speaker 1: lot of us feel through entrepreneurship, which is exciting to me. 55 00:02:40,760 --> 00:02:43,760 Speaker 1: What entrepreneurship which is really really exciting. It's really really 56 00:02:43,800 --> 00:02:45,960 Speaker 1: exciting to what we're trying to do here for your 57 00:02:46,000 --> 00:02:48,079 Speaker 1: base and your brand, because you're coming on this show 58 00:02:48,160 --> 00:02:50,960 Speaker 1: marketing and branding, you know, and you've branded a lot 59 00:02:50,960 --> 00:02:53,440 Speaker 1: of success things. And when I when I bring guests 60 00:02:53,440 --> 00:02:55,280 Speaker 1: on the show, I try to get them to share summer, 61 00:02:55,360 --> 00:02:58,880 Speaker 1: their their tips, you know, about marketing in branding. Now, 62 00:02:58,919 --> 00:03:01,760 Speaker 1: you have an event coming up, uh believe it the 63 00:03:01,760 --> 00:03:04,359 Speaker 1: next weekend. Tell us about that event and what celebrity 64 00:03:04,400 --> 00:03:07,040 Speaker 1: are you bringing in? Sure, we have an event called 65 00:03:07,080 --> 00:03:09,800 Speaker 1: t SP Live right uh through our brand, Traffic, Sales 66 00:03:09,800 --> 00:03:14,880 Speaker 1: and Profit Uh June in Alpharetta at the Alvaline Hotel 67 00:03:14,919 --> 00:03:18,400 Speaker 1: and Alpharetta and we're bringing in Magic Johnson as the keynote. 68 00:03:18,919 --> 00:03:20,920 Speaker 1: And you know the thing for this conference clus is 69 00:03:20,919 --> 00:03:24,120 Speaker 1: following the money and we're really all about pushing black 70 00:03:24,240 --> 00:03:28,680 Speaker 1: entrepreneurs to get out of side gigs, side hustle mentality 71 00:03:28,720 --> 00:03:30,760 Speaker 1: and say, hey, you know, we gotta build enterprises and 72 00:03:30,800 --> 00:03:34,000 Speaker 1: not just you know, solo opreneurships, not unseen black businesses 73 00:03:34,000 --> 00:03:36,440 Speaker 1: and solopreneurs, but how can we build enterprises that we 74 00:03:36,480 --> 00:03:39,920 Speaker 1: can grow scale and exit? Right? That that an exit 75 00:03:40,000 --> 00:03:42,480 Speaker 1: part is uh is key right, grow scale and exit 76 00:03:42,920 --> 00:03:45,920 Speaker 1: and you know, create employment in our communities, funnel money 77 00:03:45,960 --> 00:03:48,360 Speaker 1: into our communities and just growing scale. And we want 78 00:03:48,560 --> 00:03:51,800 Speaker 1: Magic Irban Magic Johnson come and have that conversation with us. Well, 79 00:03:51,840 --> 00:03:55,080 Speaker 1: it's important that you but we'll rob Magic Johnson because 80 00:03:55,080 --> 00:03:57,160 Speaker 1: he is an entrepreneur, because he is a name, which 81 00:03:57,400 --> 00:03:59,320 Speaker 1: because you're kind of getting both with him. You get 82 00:03:59,360 --> 00:04:02,120 Speaker 1: that entrepreneur the world spirit. You're getting a dreamer, you 83 00:04:02,120 --> 00:04:04,400 Speaker 1: know what I'm saying. And he and and Magic come 84 00:04:04,440 --> 00:04:06,320 Speaker 1: from humble beginnings. By the way, if you don't really 85 00:04:06,360 --> 00:04:09,320 Speaker 1: know his background, straight out of Michigan. Uh his dad 86 00:04:09,400 --> 00:04:11,840 Speaker 1: with manual labor and h but he had to give 87 00:04:12,080 --> 00:04:14,480 Speaker 1: to play basketball and then he had the personality. I 88 00:04:14,520 --> 00:04:16,800 Speaker 1: always tell people this about Magic Johnson. If he wasn't 89 00:04:16,800 --> 00:04:19,800 Speaker 1: a famous basketball player, he would be a successful entrepreneur 90 00:04:19,880 --> 00:04:21,760 Speaker 1: because that's all he wanted to be all his life. 91 00:04:22,200 --> 00:04:23,919 Speaker 1: And so when you go through your little list of 92 00:04:24,160 --> 00:04:28,240 Speaker 1: who you want to bring to your event, why Magic Johnson? Well, 93 00:04:28,279 --> 00:04:30,240 Speaker 1: it was the combination to all those things you said, 94 00:04:30,279 --> 00:04:32,080 Speaker 1: Because it's a lot of times we look at people 95 00:04:32,080 --> 00:04:36,120 Speaker 1: and maybe celebrities when I say, are they really hardcore entrepreneurs? 96 00:04:36,440 --> 00:04:38,280 Speaker 1: And you know, they could be someone with a brand 97 00:04:38,360 --> 00:04:41,200 Speaker 1: and somebody um you know, connects them with something to 98 00:04:41,240 --> 00:04:43,040 Speaker 1: make more money from. But like you said, I feel 99 00:04:43,080 --> 00:04:47,080 Speaker 1: like Magic Johnson isn't entrepreneur. He's a dream He thinks big, 100 00:04:47,400 --> 00:04:49,040 Speaker 1: and that's we want to really encourage people in the 101 00:04:49,040 --> 00:04:51,720 Speaker 1: audience it is to be live to do like think big, 102 00:04:51,760 --> 00:04:54,279 Speaker 1: and think larger than a lot of times what we 103 00:04:54,320 --> 00:04:57,360 Speaker 1: currently do, and so many times, so many of us, 104 00:04:57,360 --> 00:04:59,760 Speaker 1: maybe first generation entrepreneurs, we may not have grown up 105 00:04:59,760 --> 00:05:02,960 Speaker 1: around entrepreneurship, so we might need somebody to stretch what 106 00:05:03,120 --> 00:05:05,640 Speaker 1: we actually think it's possible for ourselves. And that's why 107 00:05:05,680 --> 00:05:07,400 Speaker 1: we picked them to come in and have that conversation. 108 00:05:07,520 --> 00:05:09,800 Speaker 1: I'm speaking with Lamar Tyler, who's the CEO and co 109 00:05:09,920 --> 00:05:13,640 Speaker 1: founder Tyler New Media and the company we're talking about 110 00:05:13,720 --> 00:05:17,520 Speaker 1: right now, Traffic, Sales and Profit, which is TSP. Basically, 111 00:05:17,520 --> 00:05:20,440 Speaker 1: when you say America's premier learning community for purfoset driven 112 00:05:20,480 --> 00:05:24,240 Speaker 1: African American business and entrepreneur that's a mouthful, but can 113 00:05:24,320 --> 00:05:27,680 Speaker 1: you break it down to the common folk? Yeah, So, 114 00:05:27,680 --> 00:05:30,479 Speaker 1: so what we're about I like that too. What we're 115 00:05:30,520 --> 00:05:35,680 Speaker 1: about is we're about uplifting our community, right, Black entrepreneurs 116 00:05:36,000 --> 00:05:37,920 Speaker 1: uh specifically and say hey, you know, we want to build, 117 00:05:37,960 --> 00:05:41,359 Speaker 1: like I said, not just side hustles, but actual businesses 118 00:05:41,760 --> 00:05:44,640 Speaker 1: that can employ people in our communities. Because I always say, 119 00:05:44,640 --> 00:05:47,240 Speaker 1: you know, we have large unemployment in the Black community personally, 120 00:05:47,320 --> 00:05:48,880 Speaker 1: I think one of the main reasons is because we 121 00:05:48,920 --> 00:05:51,120 Speaker 1: don't employ people, and I think most people when they 122 00:05:51,200 --> 00:05:53,640 Speaker 1: hire people, they hire people like them, right they look 123 00:05:53,680 --> 00:05:56,080 Speaker 1: like them. So we need to hire and employ more people. 124 00:05:56,200 --> 00:05:59,920 Speaker 1: And right now, black folks are starting companies faster and 125 00:06:00,040 --> 00:06:02,480 Speaker 1: more than any other group. But we need to make 126 00:06:02,520 --> 00:06:04,840 Speaker 1: sure again we're going companies that actually can grow in 127 00:06:04,880 --> 00:06:06,919 Speaker 1: scale and get beyond it. So when we talk about 128 00:06:06,920 --> 00:06:10,280 Speaker 1: purpose Driffin entrepreneurs, we're trying to find people to say, hey, 129 00:06:10,320 --> 00:06:12,840 Speaker 1: you know what, I know that there's something bigger than 130 00:06:12,839 --> 00:06:14,480 Speaker 1: I want to do for me, for my business, for 131 00:06:14,560 --> 00:06:16,640 Speaker 1: my family. I know I want to leave the legacy 132 00:06:16,680 --> 00:06:19,479 Speaker 1: beyond what I do. Um you know, I know that, Hey, 133 00:06:19,520 --> 00:06:21,760 Speaker 1: you know, when I create something, I'm not just prating 134 00:06:21,760 --> 00:06:22,919 Speaker 1: it for me and my kids, but I want to 135 00:06:22,920 --> 00:06:25,360 Speaker 1: create it for my kids, kids, kids. And again, looking 136 00:06:25,400 --> 00:06:26,720 Speaker 1: at the entrepreneurship, it is the way for us to 137 00:06:26,720 --> 00:06:29,200 Speaker 1: close the economic wealf gap, for a way for us 138 00:06:29,200 --> 00:06:31,880 Speaker 1: to gain economic power so we can change some of 139 00:06:31,920 --> 00:06:35,000 Speaker 1: the leveraging things that you know, just deportionately happened in 140 00:06:35,040 --> 00:06:37,279 Speaker 1: the African American community. When I talk to you, Lamar, 141 00:06:37,320 --> 00:06:39,320 Speaker 1: you know, everybody has a vision, which is awesome. And 142 00:06:39,400 --> 00:06:43,360 Speaker 1: sometimes I've created this show so everybody can have a voice. 143 00:06:43,480 --> 00:06:45,240 Speaker 1: You know, you know I was I was going, how 144 00:06:45,279 --> 00:06:46,839 Speaker 1: can I talk to people? How can they just give? 145 00:06:47,000 --> 00:06:49,559 Speaker 1: Because you're the new stars entrepreneurs or the new stars 146 00:06:49,560 --> 00:06:52,560 Speaker 1: of the black community. It's true and and so we 147 00:06:52,600 --> 00:06:54,640 Speaker 1: can we can put that celebrity tag on it. But 148 00:06:54,680 --> 00:06:57,279 Speaker 1: with social media and being able to tell your story 149 00:06:57,279 --> 00:06:59,880 Speaker 1: and control your narrative, you guys are the new stars. 150 00:07:00,200 --> 00:07:02,840 Speaker 1: Did you hear something like up in Stone cresh Geargea 151 00:07:02,920 --> 00:07:06,359 Speaker 1: the New Black Wall Street, which is which is basically 152 00:07:06,360 --> 00:07:10,360 Speaker 1: a mall for up and common entrepreneurs or established entrepreneurs. 153 00:07:11,000 --> 00:07:15,200 Speaker 1: What is what you're doing in your platform different from 154 00:07:15,240 --> 00:07:19,360 Speaker 1: what they're doing at their platform? Well, um, you know, 155 00:07:19,440 --> 00:07:22,320 Speaker 1: not specifically you know about that one per se, right, 156 00:07:22,360 --> 00:07:26,240 Speaker 1: but a lot of what people are being told online, um, 157 00:07:26,280 --> 00:07:28,120 Speaker 1: and there's a lot a lot of these conversations about 158 00:07:28,120 --> 00:07:30,440 Speaker 1: you know, so I suppose other new rock stars happening 159 00:07:30,520 --> 00:07:32,880 Speaker 1: online through social media, but a lot of times when 160 00:07:32,920 --> 00:07:35,320 Speaker 1: people are being taught and trained through social media, it's 161 00:07:35,320 --> 00:07:37,920 Speaker 1: more about hustle than it is about business, and it's 162 00:07:37,920 --> 00:07:39,920 Speaker 1: about hey, I can make this like quick money, right, 163 00:07:39,920 --> 00:07:41,880 Speaker 1: How I can you know, do something real fast and 164 00:07:41,880 --> 00:07:44,680 Speaker 1: flip this and flip that. But we're trying to tell folks, 165 00:07:44,680 --> 00:07:46,800 Speaker 1: you need to build something that's sustainable. You need to 166 00:07:46,800 --> 00:07:49,200 Speaker 1: build something so that guess what it works when you don't. 167 00:07:49,400 --> 00:07:51,280 Speaker 1: In order to do that, we need systems around it, 168 00:07:51,280 --> 00:07:53,920 Speaker 1: We need processes around it, we need people around it. 169 00:07:53,960 --> 00:07:56,320 Speaker 1: Those are team and staff that we might need to 170 00:07:56,320 --> 00:07:58,520 Speaker 1: be able to implement and do things better than we can. 171 00:07:58,920 --> 00:08:00,960 Speaker 1: And too many times when we don't have these different 172 00:08:01,000 --> 00:08:03,560 Speaker 1: pieces of the puzzle together, then we get caught. We 173 00:08:03,600 --> 00:08:06,160 Speaker 1: get caught into something that may make money right away, 174 00:08:06,480 --> 00:08:08,400 Speaker 1: and maybe you know we're doing good, but it's a 175 00:08:08,400 --> 00:08:10,320 Speaker 1: few things people don't understand. If I'm going to it 176 00:08:10,400 --> 00:08:12,640 Speaker 1: for a second, one of those. One of those things 177 00:08:12,680 --> 00:08:15,720 Speaker 1: that people don't understand is a lot of new entrepreneurs 178 00:08:15,720 --> 00:08:17,800 Speaker 1: that are first coming in. When we talked to him, 179 00:08:17,800 --> 00:08:19,520 Speaker 1: we say, hey, what's your goal. How much money you 180 00:08:19,520 --> 00:08:21,200 Speaker 1: want to make in the business. They said, well, my 181 00:08:21,240 --> 00:08:22,720 Speaker 1: goal is to get to six figures. I want a 182 00:08:22,720 --> 00:08:25,800 Speaker 1: six figure business. We tell folks, well, if the business 183 00:08:25,840 --> 00:08:27,840 Speaker 1: gets just the six figures, which is a hundred thousand 184 00:08:27,840 --> 00:08:30,320 Speaker 1: dollars a year by the time you take out expenses, 185 00:08:30,440 --> 00:08:32,080 Speaker 1: if you've got a product business by the time you 186 00:08:32,080 --> 00:08:35,880 Speaker 1: take out your cost, the good soul with a service business. Right. Uh, 187 00:08:35,920 --> 00:08:38,240 Speaker 1: if you've got other people or other processes of vantage, 188 00:08:38,280 --> 00:08:40,599 Speaker 1: you gotta pay. Many people at the end of the 189 00:08:40,640 --> 00:08:42,600 Speaker 1: yeard will actually bring home less money than they did 190 00:08:42,600 --> 00:08:45,280 Speaker 1: when they work for somebody else. And what they've essentially 191 00:08:45,280 --> 00:08:47,360 Speaker 1: done is replaced the old job with a new job. 192 00:08:47,400 --> 00:08:50,840 Speaker 1: But guess what, the new job oftentimes doesn't have vacation 193 00:08:51,160 --> 00:08:53,200 Speaker 1: because you're not able to take time off because when 194 00:08:53,240 --> 00:08:55,920 Speaker 1: you start working, the business stops working. The new job 195 00:08:56,000 --> 00:08:58,240 Speaker 1: doesn't have benefits a lot of times of benefits like 196 00:08:58,280 --> 00:09:01,360 Speaker 1: the old job does. The new job doesn't pay you. 197 00:09:01,360 --> 00:09:03,760 Speaker 1: Because there's a lot of entrepreneurs that's still right, the 198 00:09:03,800 --> 00:09:06,560 Speaker 1: business doesn't pay them. So again, it's not just about 199 00:09:06,640 --> 00:09:09,079 Speaker 1: making money. It's about being able to grow scale and 200 00:09:09,120 --> 00:09:12,599 Speaker 1: make enough money so you can uh provide for yourself 201 00:09:12,640 --> 00:09:14,720 Speaker 1: for your community as well, and being able to again 202 00:09:15,000 --> 00:09:17,959 Speaker 1: create systems, process and pieces around the business so that 203 00:09:18,080 --> 00:09:21,120 Speaker 1: you have a full operational enterprise. We'll be right back 204 00:09:21,160 --> 00:09:27,240 Speaker 1: with more Money Making Conversations Masterclass with Rashan McDonald. Now, 205 00:09:27,320 --> 00:09:32,920 Speaker 1: let's return to Money Making Conversations Masterclass with Rashan McDonald. Now, 206 00:09:33,080 --> 00:09:35,360 Speaker 1: when I was when I was doing my research, it 207 00:09:35,440 --> 00:09:38,040 Speaker 1: was saying how many do you have a set number 208 00:09:38,040 --> 00:09:41,800 Speaker 1: of members you know under a TSP or how do 209 00:09:41,920 --> 00:09:44,480 Speaker 1: you are are is that I wouldn't call them fan 210 00:09:44,520 --> 00:09:47,520 Speaker 1: club members. I'm assuming them call them members and how 211 00:09:47,920 --> 00:09:50,920 Speaker 1: and where do they get out of being a member? Sure? 212 00:09:50,960 --> 00:09:53,480 Speaker 1: So we have a free community on Facebook traffic, sales 213 00:09:53,520 --> 00:09:59,760 Speaker 1: and profit. It's a Facebook groups, a Facebook group yet 214 00:09:59,800 --> 00:10:02,920 Speaker 1: right forty people. And then besides that, we do have 215 00:10:03,000 --> 00:10:05,920 Speaker 1: some actual programs inside of the community. We have a 216 00:10:05,920 --> 00:10:09,440 Speaker 1: monthly membership excuse me, a monthly membership um that has 217 00:10:09,840 --> 00:10:12,480 Speaker 1: a right around a thousand people in it, where you know, 218 00:10:12,559 --> 00:10:15,600 Speaker 1: it's courses and trainees on demand. Around traffic, that's you know, 219 00:10:15,640 --> 00:10:18,040 Speaker 1: getting leads and more people in front of your offers 220 00:10:18,080 --> 00:10:20,880 Speaker 1: around uh conversions, which is getting more sales. How can 221 00:10:20,880 --> 00:10:23,520 Speaker 1: I get people to me and see my website, see 222 00:10:23,520 --> 00:10:25,120 Speaker 1: what I'm offering and selling and then get them to 223 00:10:25,120 --> 00:10:27,000 Speaker 1: buy more? How can I increase the amount of profit 224 00:10:27,040 --> 00:10:28,880 Speaker 1: in my business? So I called it like a Netflix 225 00:10:28,880 --> 00:10:32,719 Speaker 1: with black entrepreneurs, where it's courses, it's information, is resources 226 00:10:32,760 --> 00:10:35,079 Speaker 1: as templates, it's checklist for you to get what you need, 227 00:10:35,160 --> 00:10:37,520 Speaker 1: study at your own pace and kind of move on. 228 00:10:37,640 --> 00:10:40,320 Speaker 1: And then beyond that, We have a Group Mastermind, which 229 00:10:40,320 --> 00:10:42,720 Speaker 1: is basically a twelve month coaching program. We have two 230 00:10:43,440 --> 00:10:45,719 Speaker 1: companies and that that go through the year with us. 231 00:10:45,760 --> 00:10:47,760 Speaker 1: We have UM coaches right to work with from on 232 00:10:47,760 --> 00:10:50,760 Speaker 1: a monthly basis. That separating the teams where we get 233 00:10:51,320 --> 00:10:54,520 Speaker 1: businesses together the same size and growth stage and then 234 00:10:54,559 --> 00:10:56,640 Speaker 1: that are kind of like in the same niche and 235 00:10:56,679 --> 00:11:00,000 Speaker 1: they have UH calls together every month. They get UM 236 00:11:00,080 --> 00:11:01,920 Speaker 1: coach every month. That kind of goes with them. You 237 00:11:02,040 --> 00:11:04,000 Speaker 1: do Coolly events here in Atlanta, and they're all across 238 00:11:04,000 --> 00:11:06,840 Speaker 1: the country California to New York and Florida and everywhere 239 00:11:06,840 --> 00:11:08,920 Speaker 1: in between, but they come out to Atlanta once a 240 00:11:09,000 --> 00:11:10,840 Speaker 1: quarter and we work with them. So no matter what 241 00:11:11,000 --> 00:11:14,440 Speaker 1: stage people are at, right, it's some and sometimes you 242 00:11:14,480 --> 00:11:15,920 Speaker 1: know this. In order to be success, you have the 243 00:11:16,000 --> 00:11:18,240 Speaker 1: best something, whether you want to invest time, you've best 244 00:11:18,280 --> 00:11:20,880 Speaker 1: money or both. Right, we have ways we can meet 245 00:11:20,920 --> 00:11:22,880 Speaker 1: people a where they're at so we can help be successful. 246 00:11:23,040 --> 00:11:27,960 Speaker 1: You're good talk or not, Lamar, You've been told push 247 00:11:28,000 --> 00:11:29,880 Speaker 1: magic Yall's not the way to take over that mine. 248 00:11:29,960 --> 00:11:33,200 Speaker 1: I tell you magic can talk talk like Lamar Tyler. 249 00:11:33,280 --> 00:11:35,960 Speaker 1: Now I'll just let you know you always find these leaders, 250 00:11:35,960 --> 00:11:39,200 Speaker 1: you find out why they're successful. One communications number one. 251 00:11:39,720 --> 00:11:43,480 Speaker 1: Being able to create relationships is number two, and then consistency. 252 00:11:43,720 --> 00:11:45,960 Speaker 1: I always say those are the three things you you. 253 00:11:45,960 --> 00:11:47,640 Speaker 1: You gotta be able to communicate, you gotta have the 254 00:11:47,679 --> 00:11:50,160 Speaker 1: relationships to be able to build on your communication, and 255 00:11:50,200 --> 00:11:52,400 Speaker 1: you gotta be consistent. Basically, what I'm saying there is 256 00:11:52,440 --> 00:11:55,080 Speaker 1: that when people ask you for something, you can deliver, 257 00:11:55,400 --> 00:11:58,040 Speaker 1: and when you deliver, it's not I'll get back with 258 00:11:58,200 --> 00:12:01,120 Speaker 1: you deliver. They ask you said you gotta problem. You 259 00:12:01,120 --> 00:12:03,280 Speaker 1: say you got a hamburgers. You put a hamburger on 260 00:12:03,320 --> 00:12:05,240 Speaker 1: that stand when he come in to ask for it. 261 00:12:05,520 --> 00:12:07,839 Speaker 1: And so many people make that mistake because, like you said, 262 00:12:08,280 --> 00:12:09,760 Speaker 1: I want to make six figures. I don't know what 263 00:12:09,800 --> 00:12:11,920 Speaker 1: that means, because like I said, you know, and I 264 00:12:11,920 --> 00:12:13,560 Speaker 1: could go over back to my personal store. I remember 265 00:12:13,600 --> 00:12:16,040 Speaker 1: NAT they need to. I opened up very successful comedy 266 00:12:16,040 --> 00:12:19,040 Speaker 1: club in Houston, Texas called Hip Hop Comedy Stuff, got 267 00:12:19,080 --> 00:12:22,880 Speaker 1: in business with a with a partner. Knew nothing about him, 268 00:12:22,920 --> 00:12:25,200 Speaker 1: so I didn't even have a business plan, opened the 269 00:12:25,200 --> 00:12:28,240 Speaker 1: door with charging ten dollars, and then really then suddenly 270 00:12:28,320 --> 00:12:30,800 Speaker 1: the state of Texas showed up, Okay, we need six 271 00:12:30,840 --> 00:12:34,720 Speaker 1: percent of that ten dollars okay, and then uh that 272 00:12:34,720 --> 00:12:36,960 Speaker 1: I was serving liquor and then look a man came 273 00:12:37,000 --> 00:12:40,080 Speaker 1: and said, look, we need party of liquor sale. So 274 00:12:40,120 --> 00:12:42,280 Speaker 1: when I thought I was getting that actual ten dollars, 275 00:12:42,600 --> 00:12:45,840 Speaker 1: then I started putting together that budget, the rent, the gas, 276 00:12:45,840 --> 00:12:51,040 Speaker 1: the security, buying tickets to sell, the insurance. That ten 277 00:12:51,080 --> 00:12:54,520 Speaker 1: dollars really gets to one dollar real quick if you 278 00:12:54,600 --> 00:12:58,160 Speaker 1: don't plan correctly. And they So a good friend of 279 00:12:58,160 --> 00:12:59,920 Speaker 1: mine is at the s p A. You know, it's 280 00:13:00,000 --> 00:13:03,120 Speaker 1: Small Business Administration. Do you see there's value in those 281 00:13:03,120 --> 00:13:07,520 Speaker 1: type of organizations with your organization? I think there are, right, 282 00:13:07,880 --> 00:13:09,880 Speaker 1: I definitely think there are. So that it's I think 283 00:13:09,920 --> 00:13:12,079 Speaker 1: it's a two way street. This is a conversation. It's 284 00:13:12,120 --> 00:13:16,240 Speaker 1: a two way street. So in one hand, there are 285 00:13:16,480 --> 00:13:19,320 Speaker 1: organizations and outfits that have resources that a lot of 286 00:13:19,320 --> 00:13:21,760 Speaker 1: times I don't feel like our community taps into. Right. 287 00:13:22,200 --> 00:13:23,520 Speaker 1: On the other hand, a lot of times when we 288 00:13:23,520 --> 00:13:27,599 Speaker 1: try to tap into different resources, we denied when we 289 00:13:27,600 --> 00:13:29,520 Speaker 1: shouldn't be denied and we should get access to it. 290 00:13:29,640 --> 00:13:32,000 Speaker 1: So in organizations like the s b A, you know, 291 00:13:32,040 --> 00:13:35,320 Speaker 1: I think that there is information. Um, you got organizations 292 00:13:35,360 --> 00:13:37,560 Speaker 1: like SCORE where they can provide mentors and things like that, 293 00:13:38,080 --> 00:13:42,920 Speaker 1: um but sometimes entrepreneurs may still need more, right, um So, 294 00:13:42,920 --> 00:13:44,560 Speaker 1: so I think it's both of those things we need 295 00:13:44,600 --> 00:13:47,280 Speaker 1: to go out and search for and find all, Right, 296 00:13:47,360 --> 00:13:49,319 Speaker 1: what are the resources that are available out there? Force 297 00:13:49,360 --> 00:13:51,839 Speaker 1: how can we connect with that? Especially over the last 298 00:13:51,920 --> 00:13:53,760 Speaker 1: year and a half to two years, there have been 299 00:13:53,760 --> 00:13:56,840 Speaker 1: a lot of grants made available there weren't before because 300 00:13:56,880 --> 00:14:00,000 Speaker 1: of you know, the pandemic, because of the racial client 301 00:14:00,120 --> 00:14:02,400 Speaker 1: in the country. There's a lot of organizations that say, hey, 302 00:14:02,440 --> 00:14:05,000 Speaker 1: we want to do special things for black entrepreneurs. Now, 303 00:14:05,000 --> 00:14:07,559 Speaker 1: whether they meant that or not still remains to be seen. 304 00:14:08,040 --> 00:14:10,800 Speaker 1: But in the meantime, right, there's some initial things that 305 00:14:10,880 --> 00:14:13,880 Speaker 1: happened and some initial opportunities that may not have been 306 00:14:13,880 --> 00:14:15,839 Speaker 1: there before it are now. So we have to take 307 00:14:15,840 --> 00:14:18,760 Speaker 1: advantage of what's there, when, when when we do it, 308 00:14:18,800 --> 00:14:21,520 Speaker 1: and when it is available. Well, you know that amost 309 00:14:21,520 --> 00:14:25,000 Speaker 1: shift kids because I'm a black man and married with 310 00:14:25,080 --> 00:14:28,360 Speaker 1: one kid one kid now and she I love her death. 311 00:14:28,480 --> 00:14:30,400 Speaker 1: She just graduated from college and now she's trying to 312 00:14:30,440 --> 00:14:34,360 Speaker 1: find her way through college life after college. So what 313 00:14:34,360 --> 00:14:36,760 Speaker 1: what led you to men that you are a black man? 314 00:14:37,000 --> 00:14:39,760 Speaker 1: You know you are happitally, marriage, got kids, that's that's 315 00:14:39,800 --> 00:14:42,760 Speaker 1: the that's the base core. But how do you take 316 00:14:42,800 --> 00:14:45,360 Speaker 1: that idea? That's what I love about people like you, Lamar. 317 00:14:45,760 --> 00:14:48,680 Speaker 1: You know everybody walks around with these ideas. Everybody got 318 00:14:48,720 --> 00:14:52,240 Speaker 1: the same situation. How did it come about that you 319 00:14:52,520 --> 00:14:56,600 Speaker 1: my friend figured it out. That's a great question, And 320 00:14:56,640 --> 00:14:58,720 Speaker 1: I love what you said. Everybody has ideas. And that's 321 00:14:58,760 --> 00:15:02,320 Speaker 1: for everybody listening that's thinking about business and entrepreneurship. That's 322 00:15:02,320 --> 00:15:03,760 Speaker 1: what they have to realize because a lot of times 323 00:15:03,760 --> 00:15:05,360 Speaker 1: I'll run the people who say, well, I got a 324 00:15:05,360 --> 00:15:07,640 Speaker 1: great idea if I could just find somebody to execute, 325 00:15:07,920 --> 00:15:09,880 Speaker 1: But the money is all in the execution of it. 326 00:15:11,160 --> 00:15:13,280 Speaker 1: Everybody on this planet has an idea. For us, what 327 00:15:13,360 --> 00:15:16,440 Speaker 1: it was is, uh, we launched a brand called black 328 00:15:16,440 --> 00:15:18,360 Speaker 1: and Married with Kids Back and be similar two thousand 329 00:15:18,400 --> 00:15:20,440 Speaker 1: and seven, and my wife, Ronnie and I who's my 330 00:15:20,440 --> 00:15:22,960 Speaker 1: business partner, we sat down and said, what's something that 331 00:15:23,000 --> 00:15:25,440 Speaker 1: we're passionate about, So if it takes all five or 332 00:15:25,480 --> 00:15:28,240 Speaker 1: six years from now, we'll still feel like doing it. 333 00:15:28,560 --> 00:15:30,880 Speaker 1: So we said, uh, And and people want to talk 334 00:15:30,880 --> 00:15:32,640 Speaker 1: about because in the time it was it was a website. 335 00:15:32,680 --> 00:15:34,400 Speaker 1: It was content, it was written, it was a blog, 336 00:15:35,040 --> 00:15:37,200 Speaker 1: and we can write. But you know, some people say, 337 00:15:37,200 --> 00:15:39,360 Speaker 1: I love the rite whether no one's watching, and somebody 338 00:15:39,400 --> 00:15:41,480 Speaker 1: gotta be watching if I'm right, right, not right, but 339 00:15:41,520 --> 00:15:44,440 Speaker 1: somebody gotta be reading. So we said, let's talk about relationships. 340 00:15:44,440 --> 00:15:47,560 Speaker 1: People love talking relationships. Then we dug deeper and said, hey, 341 00:15:47,600 --> 00:15:49,920 Speaker 1: you know, let's talk about relationships in the black community. 342 00:15:49,920 --> 00:15:51,720 Speaker 1: And we dug deeper and said, let's talk about the 343 00:15:51,760 --> 00:15:54,040 Speaker 1: way marriage is viewed in the black community. Said it 344 00:15:54,400 --> 00:15:56,840 Speaker 1: gotta be other couples out here like ourselves that love 345 00:15:56,920 --> 00:16:00,520 Speaker 1: each other, that are about being to gather, and let's 346 00:16:00,600 --> 00:16:02,520 Speaker 1: lift up and talk about parenting right because we know 347 00:16:02,640 --> 00:16:04,960 Speaker 1: that they're black dads in the home, even though that 348 00:16:05,040 --> 00:16:07,160 Speaker 1: conversation has never had his black dad's in the home 349 00:16:07,560 --> 00:16:10,640 Speaker 1: taking care of their kids and oftentimes someone else's kids too. 350 00:16:11,000 --> 00:16:13,080 Speaker 1: So we launched black and Married with Kids dot com. 351 00:16:13,440 --> 00:16:15,000 Speaker 1: It was a huge void in that space. We knew 352 00:16:15,040 --> 00:16:17,240 Speaker 1: because we were part of that community, and we had 353 00:16:17,320 --> 00:16:20,680 Speaker 1: instantly couples coming to us said hey, I've been married years. 354 00:16:21,080 --> 00:16:23,760 Speaker 1: Thank you, because I've never seen myself represented in the TV, 355 00:16:23,880 --> 00:16:26,160 Speaker 1: on the radio, in the press, in the movies, and 356 00:16:26,160 --> 00:16:28,880 Speaker 1: we also had singles coming and said, hey, thank you 357 00:16:28,920 --> 00:16:30,800 Speaker 1: for this because my parents were married forty fifty years 358 00:16:30,800 --> 00:16:32,720 Speaker 1: so I know it exists. Or they said, I want 359 00:16:32,720 --> 00:16:34,400 Speaker 1: to be married one day, so I want to learn 360 00:16:34,440 --> 00:16:36,520 Speaker 1: as much as I can about marriage now so I 361 00:16:36,520 --> 00:16:38,360 Speaker 1: can try to make sure that when I do get married, 362 00:16:38,400 --> 00:16:41,160 Speaker 1: their relationship stays together. And from there we launched Black 363 00:16:41,200 --> 00:16:44,080 Speaker 1: and Married with Kids. Uh you know, we we this 364 00:16:44,120 --> 00:16:45,320 Speaker 1: is the first thing we did, so we had to 365 00:16:45,360 --> 00:16:48,240 Speaker 1: learn a lot about market and we did everything wrong 366 00:16:48,360 --> 00:16:51,040 Speaker 1: but was still successful in spite of it. But we 367 00:16:51,120 --> 00:16:55,080 Speaker 1: eventually went from just creating articles one time we had 368 00:16:55,080 --> 00:16:58,200 Speaker 1: to with forty freelance writers along with the time administrative staff. 369 00:16:58,240 --> 00:17:01,160 Speaker 1: We started doing documentary os. We've got seven full left 370 00:17:01,200 --> 00:17:03,760 Speaker 1: documentaries that we would do a documentary. We would do 371 00:17:03,760 --> 00:17:06,639 Speaker 1: our own seven and tenn city tours. Um you know. 372 00:17:06,680 --> 00:17:11,760 Speaker 1: We would uh go to Houston, Atlanta, d C, Chicago, um, 373 00:17:11,840 --> 00:17:13,639 Speaker 1: you know, ten cities every year and we released a 374 00:17:13,640 --> 00:17:15,920 Speaker 1: new movie every single year. But we had to learn 375 00:17:15,960 --> 00:17:17,920 Speaker 1: how to market to those folks. We had to learn 376 00:17:18,119 --> 00:17:20,480 Speaker 1: how to write emails, We had to learn how to 377 00:17:20,520 --> 00:17:23,639 Speaker 1: create sales page and websites that converted people to actually 378 00:17:23,680 --> 00:17:25,959 Speaker 1: buy tickets, and we gotta into the venue. We had 379 00:17:25,960 --> 00:17:29,760 Speaker 1: to learn how to actually sell our DVDs the physical product, right, 380 00:17:29,840 --> 00:17:31,639 Speaker 1: and and eat books and things like that at the 381 00:17:31,680 --> 00:17:34,320 Speaker 1: actual venue. How to bundle them up and make more money. 382 00:17:34,720 --> 00:17:37,439 Speaker 1: It will fire average order value and average customers got there. 383 00:17:37,520 --> 00:17:39,760 Speaker 1: So we learned a lot through the process of building 384 00:17:39,760 --> 00:17:41,880 Speaker 1: that first business, and then people saw it and that's 385 00:17:41,880 --> 00:17:43,639 Speaker 1: how they said, hey, teach us how to do what 386 00:17:43,640 --> 00:17:45,320 Speaker 1: you're doing. And that's how we launching the traffic, sales 387 00:17:45,359 --> 00:17:49,320 Speaker 1: and profits. Okay, so now this is so. Now you 388 00:17:49,440 --> 00:17:52,320 Speaker 1: used the word past tense a little bit, and you 389 00:17:52,440 --> 00:17:55,080 Speaker 1: still touring. I know, the pandemic shut you down, but 390 00:17:55,359 --> 00:17:57,960 Speaker 1: you're back outter doing the tenn city tours and what 391 00:17:58,160 --> 00:18:02,280 Speaker 1: exactly is that experience? Like? We So we did those 392 00:18:02,640 --> 00:18:05,160 Speaker 1: in the earlier stages. So we did those from probably 393 00:18:05,200 --> 00:18:10,920 Speaker 1: two thousand nine to maybe um and then we then 394 00:18:10,960 --> 00:18:12,679 Speaker 1: we slowed down with it and now a lot of 395 00:18:12,680 --> 00:18:14,959 Speaker 1: what we do is just based solely kind of uh 396 00:18:15,000 --> 00:18:18,920 Speaker 1: intentionally online. What it was like is it was a 397 00:18:19,000 --> 00:18:20,760 Speaker 1: venerating if I think back to it, because what it 398 00:18:20,800 --> 00:18:24,000 Speaker 1: really was or something you shut down too soon, brother, 399 00:18:24,040 --> 00:18:27,560 Speaker 1: that's a money maker. Right now, man, that that that 400 00:18:27,720 --> 00:18:30,080 Speaker 1: that thing right there's just sitting out there waiting on somebody. 401 00:18:30,280 --> 00:18:33,680 Speaker 1: I'm kind of disappointed to you. You your brilliant guy. 402 00:18:33,880 --> 00:18:37,040 Speaker 1: But black man, you know, right right now, this is 403 00:18:37,040 --> 00:18:40,320 Speaker 1: a conference that's waiting for sponsors and to show up 404 00:18:40,359 --> 00:18:42,480 Speaker 1: and just say, hey, what do we do? They have 405 00:18:42,560 --> 00:18:45,560 Speaker 1: the Sparshion Black Peak Nicks, Greek pick Nicks. They're out there, 406 00:18:45,560 --> 00:18:48,919 Speaker 1: Sparshion Black Reunions. You have, ain't I wanted a sponsor 407 00:18:49,080 --> 00:18:52,040 Speaker 1: this when you got that demo twenty five forty five, 408 00:18:52,080 --> 00:18:55,119 Speaker 1: which is the which is the money demo? Now not Lamar. 409 00:18:55,200 --> 00:18:56,840 Speaker 1: Come on now you got magic coming in. I know 410 00:18:56,880 --> 00:18:59,680 Speaker 1: you're smart, brother, Now you gotta keeck this back up man, 411 00:18:59,720 --> 00:19:02,040 Speaker 1: just our local starting in d C. Well, you got 412 00:19:02,119 --> 00:19:04,440 Speaker 1: a bunch of black people who you know and doing 413 00:19:04,480 --> 00:19:06,200 Speaker 1: in Atlanta who You've got a bunch of black people 414 00:19:06,240 --> 00:19:08,480 Speaker 1: you know before you started running around the country. But 415 00:19:08,880 --> 00:19:13,080 Speaker 1: it's all about timing, because that's the Internet is exploded, 416 00:19:13,200 --> 00:19:16,160 Speaker 1: you know, the TikTok in so many ways you can 417 00:19:16,240 --> 00:19:19,359 Speaker 1: market that. I just see that that's a big opportunity. 418 00:19:19,480 --> 00:19:21,680 Speaker 1: And I would say to you before you go back 419 00:19:21,680 --> 00:19:25,359 Speaker 1: out get sponsorship. Yeah, well you know that that's setting. 420 00:19:25,400 --> 00:19:28,679 Speaker 1: Actually we're we're starting at arm of the business back up. 421 00:19:29,200 --> 00:19:32,040 Speaker 1: We actually launched into a streaming network. So you know, 422 00:19:32,080 --> 00:19:34,080 Speaker 1: everything has a streaming app now and you gotta go 423 00:19:34,119 --> 00:19:37,600 Speaker 1: to you know, Hulu or five stick or Apple TV 424 00:19:37,680 --> 00:19:39,359 Speaker 1: or something like that. We launched it back up streaming 425 00:19:39,680 --> 00:19:42,640 Speaker 1: network with that content to bring other content and emerge. 426 00:19:42,680 --> 00:19:45,679 Speaker 1: Basically the two brands UM the content we previously had 427 00:19:45,680 --> 00:19:48,359 Speaker 1: along with UM so many amazing entrepreneurs and people. We 428 00:19:48,400 --> 00:19:50,640 Speaker 1: got our traffic, seales and profit community to create more 429 00:19:50,680 --> 00:19:53,880 Speaker 1: content and then distributed that way. We'll be right back 430 00:19:53,920 --> 00:20:00,240 Speaker 1: with more Money Making Conversations Masterclass with r Sean McDonald. Now, 431 00:20:00,320 --> 00:20:05,760 Speaker 1: let's return to Money Making Conversations Masterclass with Rashan McDonald. Well, 432 00:20:05,800 --> 00:20:08,000 Speaker 1: I know that's a good thing. I'm glad I brought 433 00:20:08,000 --> 00:20:10,720 Speaker 1: that up. I hope I inspired you, young man. I'm 434 00:20:10,760 --> 00:20:13,040 Speaker 1: just to let you know when I see money and 435 00:20:13,080 --> 00:20:16,440 Speaker 1: black and married with kids dot com money ritten all 436 00:20:16,440 --> 00:20:19,320 Speaker 1: over that, my friend the largest independent African he was 437 00:20:19,359 --> 00:20:22,280 Speaker 1: saying that right now, the largest independent African American marriage 438 00:20:22,280 --> 00:20:24,359 Speaker 1: and parent in side on the web. And you and 439 00:20:24,400 --> 00:20:26,840 Speaker 1: you're not monetizing that. Come on that in the mall, 440 00:20:27,520 --> 00:20:29,439 Speaker 1: Oh Oh, we we do. We just don't do what 441 00:20:29,480 --> 00:20:31,440 Speaker 1: we used to do. We definitely monetize. We don't do 442 00:20:31,480 --> 00:20:33,000 Speaker 1: what we used to do it where we need to do. 443 00:20:33,040 --> 00:20:34,920 Speaker 1: You need to go back out there, man Pathers. Wait, 444 00:20:34,920 --> 00:20:36,080 Speaker 1: you know, and you're a lot of people at the 445 00:20:36,080 --> 00:20:37,760 Speaker 1: Gerber there's a lot of people. You know, you man 446 00:20:37,880 --> 00:20:40,600 Speaker 1: create people. You know. You. My whole thing I look 447 00:20:40,640 --> 00:20:43,280 Speaker 1: at things like that is that because you're doing it 448 00:20:43,400 --> 00:20:47,600 Speaker 1: and you've tapped into it, you are you shepherd an 449 00:20:47,600 --> 00:20:50,959 Speaker 1: opportunity to break stereotypes. That's all I'm saying. And so 450 00:20:51,000 --> 00:20:53,399 Speaker 1: we're stereotype. And when you can go and do a 451 00:20:53,440 --> 00:20:56,119 Speaker 1: conference like that in Houston and and you bring in 452 00:20:56,160 --> 00:20:57,920 Speaker 1: all those but you bring in the car dealers, you 453 00:20:58,000 --> 00:21:01,720 Speaker 1: bring it helps us ups out. Brand is black people out. 454 00:21:02,200 --> 00:21:04,919 Speaker 1: That's why I'm teaching. But I'm also putting additional pressure 455 00:21:04,960 --> 00:21:07,800 Speaker 1: on you because of the fact that streaming is convenient, 456 00:21:08,560 --> 00:21:12,000 Speaker 1: but for a brand sale to be able to go 457 00:21:12,200 --> 00:21:15,320 Speaker 1: and see black people and then and then get the 458 00:21:15,440 --> 00:21:18,360 Speaker 1: TV crews down there talking about it, because I get 459 00:21:18,359 --> 00:21:21,040 Speaker 1: tired of man and celebrations and all that stuff. You 460 00:21:21,080 --> 00:21:23,840 Speaker 1: guys have speakers. You know, you're doing no different than 461 00:21:23,880 --> 00:21:26,760 Speaker 1: you You're kind of like a a family version of 462 00:21:26,760 --> 00:21:30,080 Speaker 1: what Essence is doing in New Orleans, right, they do 463 00:21:30,119 --> 00:21:32,879 Speaker 1: a knockoff version of this is one of the seminars. 464 00:21:33,040 --> 00:21:35,399 Speaker 1: But you have to the brand. So I was just 465 00:21:35,440 --> 00:21:37,560 Speaker 1: standing on you. Just say that when you when you're 466 00:21:37,560 --> 00:21:40,200 Speaker 1: talking to me, All I do is marketing brand. All 467 00:21:40,240 --> 00:21:42,320 Speaker 1: I do is just see the next step. The next 468 00:21:42,320 --> 00:21:45,000 Speaker 1: step is that you are a brand. And not only 469 00:21:45,480 --> 00:21:48,399 Speaker 1: that only reflects a creative mindset because you thought of it, 470 00:21:48,560 --> 00:21:50,320 Speaker 1: you and your wife thought of it and built it out. 471 00:21:50,680 --> 00:21:53,600 Speaker 1: But I also realized the magnitude of your impact, and 472 00:21:53,600 --> 00:21:56,440 Speaker 1: the impact is that it makes It makes me getting 473 00:21:56,440 --> 00:21:59,239 Speaker 1: out of the car safer. It makes your child and 474 00:21:59,280 --> 00:22:03,280 Speaker 1: your your future children to be perceived as buyers in 475 00:22:03,320 --> 00:22:06,439 Speaker 1: the Google space, in the Apple space, you know, in 476 00:22:06,520 --> 00:22:09,480 Speaker 1: the in the ta J space, these spaces where they 477 00:22:09,480 --> 00:22:12,280 Speaker 1: think we should be regulated to certain buying audience is. 478 00:22:12,520 --> 00:22:14,520 Speaker 1: You know, I get mad when I go to boat shows. 479 00:22:14,840 --> 00:22:17,320 Speaker 1: Why can't we do a boat show there's black people, 480 00:22:17,720 --> 00:22:19,800 Speaker 1: you know, Why can't we have a car show that 481 00:22:19,840 --> 00:22:22,040 Speaker 1: the cars ain't jacking up and bouncing down the street. 482 00:22:22,240 --> 00:22:23,760 Speaker 1: You know what I'm saying. I get tired looking at 483 00:22:23,800 --> 00:22:26,480 Speaker 1: the news and we're just spending cars and traffic lights, 484 00:22:26,800 --> 00:22:28,520 Speaker 1: you know, and they've running after us with police cars 485 00:22:28,600 --> 00:22:30,440 Speaker 1: or they were going a t v s. You are 486 00:22:30,520 --> 00:22:34,000 Speaker 1: a brand that can change the game, and I hope 487 00:22:34,040 --> 00:22:36,960 Speaker 1: you understand where I'm coming from. This is not a negative, 488 00:22:37,080 --> 00:22:38,560 Speaker 1: but sometimes you have to look at people like you 489 00:22:38,600 --> 00:22:41,359 Speaker 1: in the eye, Lamar and go, hey, man, you have 490 00:22:41,440 --> 00:22:44,199 Speaker 1: a narrative that I have to push and encourage to 491 00:22:44,280 --> 00:22:47,320 Speaker 1: become more physical because the placement of what you're doing 492 00:22:47,720 --> 00:22:50,320 Speaker 1: in the America structure is needed. Man, there's too many 493 00:22:50,640 --> 00:22:52,680 Speaker 1: left wing thinking people to me, the right wing thinking. 494 00:22:52,920 --> 00:22:56,440 Speaker 1: I'm just thinking about black people. Do your thoughts. I love. 495 00:22:56,520 --> 00:22:57,959 Speaker 1: I think it's only right one of one of the 496 00:22:57,960 --> 00:23:01,440 Speaker 1: things that we've realized ourselves. And to two things you 497 00:23:01,520 --> 00:23:06,160 Speaker 1: hit on, um, there were times online where we were 498 00:23:06,600 --> 00:23:08,320 Speaker 1: and not just what what we did, but other stuff 499 00:23:08,320 --> 00:23:11,600 Speaker 1: we didn't pass. We were ahead of the curve, and 500 00:23:11,680 --> 00:23:13,480 Speaker 1: you can easily, you can easily get tired of doing 501 00:23:13,480 --> 00:23:15,880 Speaker 1: the thing when you're ahead of the curve, and then 502 00:23:16,000 --> 00:23:17,359 Speaker 1: later on you stopped doing the thing and then you 503 00:23:17,359 --> 00:23:19,960 Speaker 1: see everybody else doing it. And basically, you know, benefiting 504 00:23:20,000 --> 00:23:21,640 Speaker 1: from a lot of groundwork that you may have even 505 00:23:21,680 --> 00:23:24,240 Speaker 1: laid a lot of times. So I totally get it. 506 00:23:24,240 --> 00:23:26,280 Speaker 1: I told I get it, I received it everything. I 507 00:23:26,320 --> 00:23:29,040 Speaker 1: totally get it. And then the other thing that that 508 00:23:29,160 --> 00:23:33,399 Speaker 1: we've learned right ourselves along this path has been UM. 509 00:23:33,440 --> 00:23:35,480 Speaker 1: When we originally launched their first brand, Black and Married 510 00:23:35,520 --> 00:23:39,280 Speaker 1: with Kids, we originally monetized through advertising right people wanted 511 00:23:39,320 --> 00:23:42,560 Speaker 1: to reach black families, black moms, they will come to us. 512 00:23:43,119 --> 00:23:44,760 Speaker 1: But when we learned how to do is we learn 513 00:23:44,800 --> 00:23:46,960 Speaker 1: how to sell to that audience ourselves and make a 514 00:23:47,000 --> 00:23:48,639 Speaker 1: lot of money for selling to the audience I sold. 515 00:23:48,840 --> 00:23:51,040 Speaker 1: But we went too far a lot of a lot 516 00:23:51,080 --> 00:23:53,000 Speaker 1: of times, you'd be too far one way, too far 517 00:23:53,040 --> 00:23:55,679 Speaker 1: another way. And while we had a lot of piers 518 00:23:55,760 --> 00:24:00,280 Speaker 1: that were totally tied into advertising UM whenever times and 519 00:24:00,359 --> 00:24:02,359 Speaker 1: drive up for a seasonal when they were switching and say, hey, 520 00:24:02,359 --> 00:24:04,760 Speaker 1: you know what, we're no longer interested in African American 521 00:24:04,800 --> 00:24:07,560 Speaker 1: dis quarter were interested in Latino. We still could thrive 522 00:24:07,600 --> 00:24:10,040 Speaker 1: because we met directly with the community. But I feel 523 00:24:10,040 --> 00:24:12,280 Speaker 1: like a lot of ways we went too far independent 524 00:24:12,560 --> 00:24:14,720 Speaker 1: to where there's a lot of corporate opportunity that we 525 00:24:14,720 --> 00:24:19,719 Speaker 1: didn't take advantage of too. So I totally you're absolutely right, 526 00:24:19,720 --> 00:24:22,160 Speaker 1: and just educate people. At one time, it used to be, 527 00:24:22,480 --> 00:24:26,240 Speaker 1: you know, all corporations had black dollars. Then they shifted 528 00:24:26,280 --> 00:24:29,080 Speaker 1: over the multicultural and they shifted that focus over the 529 00:24:29,160 --> 00:24:32,520 Speaker 1: Latino community and then and so the black was like whatever, 530 00:24:33,040 --> 00:24:35,040 Speaker 1: you know, And so he was like there struggling, and 531 00:24:35,119 --> 00:24:37,200 Speaker 1: I love PiZZ of the podcast. Smaller and smaller, that's 532 00:24:37,200 --> 00:24:39,600 Speaker 1: all he's talking about. And so I'm just saying that, 533 00:24:39,880 --> 00:24:41,639 Speaker 1: you know, he was ahead of the curve, but not 534 00:24:41,760 --> 00:24:44,800 Speaker 1: the curve has swung his way. And black brand awareness 535 00:24:44,920 --> 00:24:48,320 Speaker 1: is at the front of everybody's conversation. Diversit, equity inclusions 536 00:24:48,400 --> 00:24:51,680 Speaker 1: the front of everybody's conversation, and uh and and positive 537 00:24:51,720 --> 00:24:57,119 Speaker 1: black content, especially family driven content especialists live is not 538 00:24:57,240 --> 00:25:00,439 Speaker 1: being available out there now, and so HBC usual at 539 00:25:00,480 --> 00:25:02,800 Speaker 1: the front of everybody's conversation. That's why you see so 540 00:25:02,800 --> 00:25:05,280 Speaker 1: many tours, so many conferences and things like that. But 541 00:25:05,320 --> 00:25:07,359 Speaker 1: the thing I'm just saying this is not a meeting 542 00:25:07,400 --> 00:25:09,919 Speaker 1: to say you're doing anything wrong. I know that sometimes 543 00:25:09,920 --> 00:25:12,960 Speaker 1: you get worn out, you get tired, you know, hey man, dude, 544 00:25:13,520 --> 00:25:15,560 Speaker 1: and then you find a fire over there with TSP 545 00:25:16,000 --> 00:25:18,240 Speaker 1: and that fire burning so strong. You're riding that you 546 00:25:18,320 --> 00:25:20,840 Speaker 1: got thirty thousand people you're mentioning around the country, they 547 00:25:20,880 --> 00:25:23,560 Speaker 1: fly flying in you go. That can become a back burner. 548 00:25:23,600 --> 00:25:25,919 Speaker 1: But the bigger, the bigger sale to me is that 549 00:25:26,000 --> 00:25:28,879 Speaker 1: black family married and kids. That's to me is the 550 00:25:29,040 --> 00:25:31,600 Speaker 1: is the biggest sale. A big opportunity for you to 551 00:25:31,720 --> 00:25:34,080 Speaker 1: look at. Now you know you're smart man, You develop 552 00:25:34,119 --> 00:25:36,240 Speaker 1: and stuff, you know, put somebody on that brother and 553 00:25:36,280 --> 00:25:38,600 Speaker 1: started and you come back on my show and when 554 00:25:38,600 --> 00:25:40,440 Speaker 1: you're about to kick off that next conference, because I'll 555 00:25:40,440 --> 00:25:43,040 Speaker 1: be the first one to promote it. Okay, thank you. 556 00:25:43,040 --> 00:25:46,119 Speaker 1: I appreciate that. Cool. As we wrap up here, any 557 00:25:46,160 --> 00:25:49,480 Speaker 1: thing that we left out man, because uh, I'm impressed 558 00:25:49,480 --> 00:25:52,000 Speaker 1: with you as a brand. Like I said that, to 559 00:25:52,119 --> 00:25:53,720 Speaker 1: be able to get to know you on this call 560 00:25:54,080 --> 00:25:56,280 Speaker 1: has let me understand that there's a brighter future for 561 00:25:56,320 --> 00:25:59,600 Speaker 1: you and your family. So as you leave a closing 562 00:25:59,640 --> 00:26:02,080 Speaker 1: message for what you're trying to deliver with TSP to 563 00:26:02,200 --> 00:26:05,000 Speaker 1: the audience, well again, thank you for the opportunity to 564 00:26:05,000 --> 00:26:06,919 Speaker 1: come in and share with with your audience. Um and 565 00:26:06,920 --> 00:26:10,360 Speaker 1: for people watching again, it's just to know that there 566 00:26:10,440 --> 00:26:11,680 Speaker 1: is more. I think a lot of times we don't 567 00:26:11,680 --> 00:26:14,560 Speaker 1: stretch ourselves enough. A lot of times, you know, we 568 00:26:14,640 --> 00:26:17,280 Speaker 1: we we we like I said, we may not see 569 00:26:17,640 --> 00:26:19,840 Speaker 1: what we want to be directly around us, so we 570 00:26:20,080 --> 00:26:23,480 Speaker 1: pigeonholed ourselves and thinking we're not available to access these things. 571 00:26:23,480 --> 00:26:25,439 Speaker 1: But all of the great things, the greater things like 572 00:26:25,920 --> 00:26:29,359 Speaker 1: Balda has talked about in life, in business and family 573 00:26:29,400 --> 00:26:31,840 Speaker 1: are available to us if we just tie ourselves into 574 00:26:31,840 --> 00:26:35,359 Speaker 1: the education in the communities that have resources that we 575 00:26:35,359 --> 00:26:37,640 Speaker 1: can tap into. And then my last thing on that 576 00:26:37,800 --> 00:26:40,360 Speaker 1: is just a lot of times, um, when we think 577 00:26:40,359 --> 00:26:42,520 Speaker 1: about land ownership, when we think about real estate, we 578 00:26:42,520 --> 00:26:45,480 Speaker 1: think about business, we're thinking that we're the first ones 579 00:26:45,520 --> 00:26:47,760 Speaker 1: to do this. What we don't realize is that generations 580 00:26:48,119 --> 00:26:50,040 Speaker 1: of us before, like, we come from the people that 581 00:26:50,080 --> 00:26:52,080 Speaker 1: owned land. Now, the land may have been taken from 582 00:26:52,160 --> 00:26:55,520 Speaker 1: us over the last you know, a few uh decades generations, 583 00:26:55,520 --> 00:26:57,200 Speaker 1: but we come from a people that own land. We 584 00:26:57,280 --> 00:27:00,159 Speaker 1: come from a people that had successful businesses because there 585 00:27:00,200 --> 00:27:01,600 Speaker 1: were no other ways. So it's time for us just 586 00:27:01,640 --> 00:27:04,359 Speaker 1: to tap back into you know, our businesses, our families 587 00:27:04,359 --> 00:27:06,440 Speaker 1: and more so we can uplift the build our communities. 588 00:27:06,800 --> 00:27:09,800 Speaker 1: Where you're here and he's articularly you're smart and he's 589 00:27:09,800 --> 00:27:12,800 Speaker 1: a he's a generational leader, black and married with kids 590 00:27:12,880 --> 00:27:16,040 Speaker 1: dot com. That's the website for more importantly traffic, sales 591 00:27:16,160 --> 00:27:19,640 Speaker 1: and profit TSP American's premier learning community for purpose driven 592 00:27:19,680 --> 00:27:23,160 Speaker 1: African American businesses and entrepreneurs. Thank your game, my friend 593 00:27:23,200 --> 00:27:27,040 Speaker 1: for coming on Money Making Conversations Masterclass. Thank you. If 594 00:27:27,080 --> 00:27:28,800 Speaker 1: you want to hear or see this interview, please go 595 00:27:28,840 --> 00:27:31,520 Speaker 1: to Money Making Conversation dot com. I'm ru Sean McDonald. 596 00:27:31,600 --> 00:29:27,400 Speaker 1: I am your host,