1
00:00:00,120 --> 00:00:02,480
Speaker 1: If you love beauty as much as I do, you're

2
00:00:02,520 --> 00:00:06,720
Speaker 1: going to be obsessed with Carator's latest launch, the Gold Curation.

3
00:00:07,000 --> 00:00:10,160
Speaker 1: These limited edition boxes are perfect for those who want

4
00:00:10,200 --> 00:00:14,000
Speaker 1: to treat themselves to a little extra indulgence. I curated

5
00:00:14,000 --> 00:00:17,280
Speaker 1: the first edition with Ultralex beauty products that will.

6
00:00:17,160 --> 00:00:19,760
Speaker 2: Pamper you from head to toe. Literally.

7
00:00:20,000 --> 00:00:22,880
Speaker 1: The Gold Curation is valued at over eight hundred dollars,

8
00:00:22,920 --> 00:00:26,120
Speaker 1: but I'm offering it to you for only two hundred

9
00:00:26,239 --> 00:00:29,760
Speaker 1: and fifty dollars. They're so close to selling out, so

10
00:00:29,920 --> 00:00:33,920
Speaker 1: hurry and get yours by heading to curator dot com

11
00:00:33,960 --> 00:00:35,360
Speaker 1: slash gold Curation.

12
00:00:36,000 --> 00:00:38,800
Speaker 2: That cur at eu.

13
00:00:38,880 --> 00:00:52,879
Speaker 1: R dot com slash gold Curation. Hi everyone, I'm Rachel Zoe.

14
00:00:52,560 --> 00:00:55,360
Speaker 2: And you're listening to Climbing in Heels.

15
00:00:55,840 --> 00:00:59,680
Speaker 1: This show is all about celebrating the most extraordinary superwoman

16
00:00:59,720 --> 00:01:04,160
Speaker 1: who be sharing their most incredible journeys to the top, all.

17
00:01:04,000 --> 00:01:05,480
Speaker 2: While staying glamorous.

18
00:01:05,920 --> 00:01:10,720
Speaker 1: Today with me, we have the incredible, beyond impressive founder

19
00:01:10,800 --> 00:01:12,000
Speaker 1: of Love Shack Fancy.

20
00:01:12,400 --> 00:01:13,839
Speaker 2: I'm sure you've heard of it.

21
00:01:14,240 --> 00:01:18,560
Speaker 1: The powerhouse that is Rebecca hessel Cohen. Rebecca is a

22
00:01:18,600 --> 00:01:22,560
Speaker 1: born and raised, true and true New Yorker and was

23
00:01:22,680 --> 00:01:26,280
Speaker 1: really surrounded by fashion her entire life. She started her

24
00:01:26,280 --> 00:01:28,920
Speaker 1: career as a fashion editor in New York and was

25
00:01:28,959 --> 00:01:31,880
Speaker 1: inspired to start her brand, love Shack Fancy after she

26
00:01:32,000 --> 00:01:34,559
Speaker 1: designed bridesmaids dresses.

27
00:01:34,319 --> 00:01:37,839
Speaker 2: For her wedding. She is truly.

28
00:01:39,080 --> 00:01:42,319
Speaker 1: One of the most incredible fashion entrepreneurs and I'm so

29
00:01:42,440 --> 00:01:43,479
Speaker 1: excited for you.

30
00:01:43,480 --> 00:01:45,000
Speaker 2: To all listen to this episode.

31
00:01:45,640 --> 00:01:48,640
Speaker 1: I could talk to her for hours, and I think

32
00:01:48,680 --> 00:01:52,960
Speaker 1: what really comes through is her passion for her brand,

33
00:01:53,520 --> 00:01:58,440
Speaker 1: for her customer, and really her dedication to her work

34
00:01:58,640 --> 00:02:02,280
Speaker 1: and really seeing it be the success that it is.

35
00:02:09,360 --> 00:02:10,440
Speaker 2: Climbing and heels.

36
00:02:10,600 --> 00:02:13,120
Speaker 1: You know, it's funny because it does literally pertain to you,

37
00:02:13,680 --> 00:02:14,919
Speaker 1: But many of them.

38
00:02:14,600 --> 00:02:18,240
Speaker 3: It's my favorite favorite name ever, climbing and I'm always

39
00:02:18,360 --> 00:02:19,760
Speaker 3: always are You're always in?

40
00:02:19,840 --> 00:02:20,639
Speaker 4: Are you always in heels?

41
00:02:20,960 --> 00:02:22,280
Speaker 2: Always? Always?

42
00:02:22,560 --> 00:02:25,360
Speaker 1: But ninety percent of the women I've had on here

43
00:02:25,919 --> 00:02:28,000
Speaker 1: do not wear heels. And they're like, what, Rachel, does

44
00:02:28,040 --> 00:02:30,359
Speaker 1: it matter if I don't wear heels? And I'm like, no,

45
00:02:30,680 --> 00:02:34,200
Speaker 1: It's it's very tongue in cheek because it's really about

46
00:02:34,320 --> 00:02:37,760
Speaker 1: the journey to get to the top, all while embracing

47
00:02:38,520 --> 00:02:40,960
Speaker 1: the sort of best things about being a woman.

48
00:02:41,280 --> 00:02:45,279
Speaker 2: Right Yeah, And.

49
00:02:43,960 --> 00:02:49,240
Speaker 1: And for you you know, it's funny because we've become

50
00:02:49,280 --> 00:02:54,040
Speaker 1: friendly more recently through mutual friends, but I very clearly

51
00:02:54,160 --> 00:02:58,639
Speaker 1: remember meeting you, like when you first opened I think

52
00:02:58,680 --> 00:03:02,520
Speaker 1: the store in sag Harbor, And you know, I want

53
00:03:02,560 --> 00:03:05,959
Speaker 1: to first go back to the beginning for a minute,

54
00:03:06,000 --> 00:03:10,440
Speaker 1: because I think it's very important to talk about like

55
00:03:11,000 --> 00:03:14,160
Speaker 1: who you started as in life, like who you were,

56
00:03:14,200 --> 00:03:15,760
Speaker 1: what kind of kid you were. And I think as

57
00:03:15,800 --> 00:03:19,440
Speaker 1: a mother, as you raise your girls, I'm sure you

58
00:03:19,480 --> 00:03:21,720
Speaker 1: sort of look at them like who are you going

59
00:03:21,760 --> 00:03:21,960
Speaker 1: to be?

60
00:03:22,320 --> 00:03:24,160
Speaker 2: What are you doing? Like like where you.

61
00:03:24,120 --> 00:03:26,760
Speaker 1: Know, like and everything you say and do you probably

62
00:03:26,800 --> 00:03:28,600
Speaker 1: feel like, oh my god, what's this doing to her?

63
00:03:28,680 --> 00:03:29,360
Speaker 2: Is this going to help her?

64
00:03:29,880 --> 00:03:30,000
Speaker 4: Right?

65
00:03:30,160 --> 00:03:30,400
Speaker 2: Yeah?

66
00:03:30,480 --> 00:03:30,760
Speaker 3: Right?

67
00:03:31,240 --> 00:03:33,359
Speaker 2: But I mean, so you grew up in New York City.

68
00:03:33,360 --> 00:03:35,760
Speaker 3: Grew up in New York City. Yes, so you are

69
00:03:35,840 --> 00:03:39,680
Speaker 3: like a born and bred New York City girl.

70
00:03:40,120 --> 00:03:43,040
Speaker 2: Daughter of a fashion.

71
00:03:42,960 --> 00:03:45,920
Speaker 3: Y So my mom was the creative director at seventeen

72
00:03:45,960 --> 00:03:49,720
Speaker 3: magazine for like over twenty years. She started there actually

73
00:03:49,840 --> 00:03:54,360
Speaker 3: nineteen sixty eight, which is crazy. And then yeah, and

74
00:03:54,400 --> 00:03:58,840
Speaker 3: then so she was there and during its like heyday.

75
00:03:58,560 --> 00:03:59,640
Speaker 4: Of full on.

76
00:04:00,120 --> 00:04:02,760
Speaker 3: You know, she was finding all of the up and

77
00:04:02,760 --> 00:04:06,920
Speaker 3: coming actresses, the model, like really really just hands on

78
00:04:07,200 --> 00:04:07,840
Speaker 3: in all that.

79
00:04:07,920 --> 00:04:11,040
Speaker 4: So I grew up in the fashion closet, the beauty closet, and.

80
00:04:11,000 --> 00:04:13,840
Speaker 3: Then so many of her first assistants then grew on

81
00:04:13,920 --> 00:04:16,480
Speaker 3: to be fashion director and then fashion director at Vogue,

82
00:04:16,560 --> 00:04:18,960
Speaker 3: you know, beauty director at Bizarre.

83
00:04:18,640 --> 00:04:19,359
Speaker 4: Or wherever it was.

84
00:04:19,400 --> 00:04:22,560
Speaker 3: So those were my romos all growing up, like, and

85
00:04:22,600 --> 00:04:26,599
Speaker 3: I'm an only child, so they were basically like my sisters.

86
00:04:27,480 --> 00:04:29,120
Speaker 4: You know that's wild.

87
00:04:29,120 --> 00:04:31,120
Speaker 1: Wait a minute, so I don't know if you know this,

88
00:04:31,240 --> 00:04:33,920
Speaker 1: but my one and only job was at ym Max.

89
00:04:34,080 --> 00:04:36,800
Speaker 1: Oh no way, which at the time was the compete

90
00:04:37,080 --> 00:04:38,640
Speaker 1: seventeen right exactly.

91
00:04:38,760 --> 00:04:39,679
Speaker 2: Seventeen was better.

92
00:04:39,720 --> 00:04:41,520
Speaker 4: Way seventeen was great.

93
00:04:41,560 --> 00:04:43,680
Speaker 3: I mean it was like during the whole So yeah,

94
00:04:43,720 --> 00:04:48,080
Speaker 3: it was really like very revolutionary and very much putting

95
00:04:48,520 --> 00:04:53,160
Speaker 3: girls like you know, in their teens, in their teens

96
00:04:53,880 --> 00:04:56,680
Speaker 3: on the on the cover. So I remember Alicia Silverstone

97
00:04:56,680 --> 00:04:59,440
Speaker 3: when she was first on the cover. It's like Catherine Heigel.

98
00:04:59,520 --> 00:05:03,320
Speaker 3: And then it was also the couples. It was, you know,

99
00:05:03,400 --> 00:05:05,760
Speaker 3: so it was really the sisters Chrissy.

100
00:05:05,560 --> 00:05:06,560
Speaker 4: And Nikki tail like it was.

101
00:05:06,640 --> 00:05:09,880
Speaker 3: And then I had every magazine, I mean even the Vogue,

102
00:05:09,960 --> 00:05:12,000
Speaker 3: my favorite, like all over my wallpaper.

103
00:05:12,040 --> 00:05:14,280
Speaker 4: Growing up, I was just upset magazine obsessed.

104
00:05:15,279 --> 00:05:18,520
Speaker 1: But see, it's interesting because I did that also, and

105
00:05:18,560 --> 00:05:20,359
Speaker 1: I think and I didn't grow up in that in

106
00:05:20,360 --> 00:05:22,840
Speaker 1: the traditional sense, Like my mom was definitely a fashion person,

107
00:05:22,880 --> 00:05:25,000
Speaker 1: but never employed in that way. Like if she ever

108
00:05:25,400 --> 00:05:27,400
Speaker 1: knew what a stylist was, that would have been her

109
00:05:27,480 --> 00:05:30,640
Speaker 1: job for sure. But I think, but it's interesting because

110
00:05:31,279 --> 00:05:34,080
Speaker 1: what I do find having daughters and what I find

111
00:05:34,120 --> 00:05:37,200
Speaker 1: so fascinating about you and your daughters, and also as

112
00:05:37,240 --> 00:05:40,440
Speaker 1: we talk about it, you with your mom, as you know,

113
00:05:41,240 --> 00:05:44,320
Speaker 1: that can go one way or another, right, like as

114
00:05:44,360 --> 00:05:47,160
Speaker 1: the child of fashion, you can.

115
00:05:47,920 --> 00:05:48,600
Speaker 2: Very often it.

116
00:05:48,560 --> 00:05:51,320
Speaker 1: Happens where they hate it, they like, push it away,

117
00:05:51,480 --> 00:05:53,719
Speaker 1: they don't like it, they don't want any part of it,

118
00:05:53,800 --> 00:05:57,120
Speaker 1: they whatever. Or you live in life for it, which

119
00:05:57,160 --> 00:05:59,799
Speaker 1: clearly happened to you, is clearly happening to your girls.

120
00:06:00,040 --> 00:06:01,880
Speaker 4: Uh yeah, I just love.

121
00:06:01,960 --> 00:06:04,120
Speaker 3: I mean, I think it was like the photos, shoots,

122
00:06:04,160 --> 00:06:05,640
Speaker 3: the event.

123
00:06:05,440 --> 00:06:07,680
Speaker 4: You know, everything, Yeah, the glamour.

124
00:06:07,400 --> 00:06:10,280
Speaker 3: Of it, it was just it was all fun and

125
00:06:10,360 --> 00:06:12,280
Speaker 3: it was very much like the storytelling.

126
00:06:12,320 --> 00:06:14,320
Speaker 4: And it was I mean I remember every night my

127
00:06:14,360 --> 00:06:15,280
Speaker 4: mom worked so hard.

128
00:06:15,320 --> 00:06:17,800
Speaker 3: She would come home even at like eight o'clock. I

129
00:06:17,800 --> 00:06:19,920
Speaker 3: would sit there, I would edit through. You know, that

130
00:06:20,040 --> 00:06:22,039
Speaker 3: was when it was like the film printed out. Of course,

131
00:06:22,040 --> 00:06:24,040
Speaker 3: we would circle our favorite photos.

132
00:06:24,200 --> 00:06:25,240
Speaker 4: We would I would help.

133
00:06:25,440 --> 00:06:28,320
Speaker 3: She always asked my opinion, and I always ask my

134
00:06:28,400 --> 00:06:30,839
Speaker 3: daughter's opinion. So I think it's just something that's, you know,

135
00:06:31,800 --> 00:06:34,000
Speaker 3: very much a part of me since the beginning.

136
00:06:34,240 --> 00:06:36,920
Speaker 4: And you want to get there. You want to get their.

137
00:06:36,839 --> 00:06:40,200
Speaker 3: Point of view because they have a different perspective. And

138
00:06:40,279 --> 00:06:44,760
Speaker 3: I'm so you know, interested in what the younger girl's

139
00:06:44,839 --> 00:06:46,000
Speaker 3: perspective is as well.

140
00:06:46,160 --> 00:06:50,599
Speaker 1: So yes, and it's so fascinating. And I say this

141
00:06:50,720 --> 00:06:54,200
Speaker 1: to you all the time. I mean, love, shock, fancy.

142
00:06:54,320 --> 00:06:55,919
Speaker 1: I have so much to say about it. But I

143
00:06:56,080 --> 00:06:57,600
Speaker 1: but I want to understand. So you grew up in

144
00:06:57,600 --> 00:06:58,080
Speaker 1: New York City.

145
00:06:58,160 --> 00:07:00,640
Speaker 3: You went to Spence, So I went to Nightingale, and

146
00:07:00,640 --> 00:07:02,960
Speaker 3: then I went to Robertelle, so into all girls, and

147
00:07:02,960 --> 00:07:03,800
Speaker 3: then I went to co Ed.

148
00:07:03,920 --> 00:07:07,680
Speaker 1: Yeah okay, And then at what point did you go

149
00:07:07,720 --> 00:07:08,320
Speaker 1: to college?

150
00:07:08,400 --> 00:07:11,080
Speaker 4: So I went to college as a freshman.

151
00:07:11,320 --> 00:07:13,440
Speaker 3: I went to Skidmore College and then I went I

152
00:07:13,480 --> 00:07:16,480
Speaker 3: transferred to NYU after a year because I was like

153
00:07:16,600 --> 00:07:19,400
Speaker 3: ready to get back into the hustle and Bustle, and

154
00:07:19,440 --> 00:07:22,360
Speaker 3: I had always been you know, I actually thought I

155
00:07:22,360 --> 00:07:25,880
Speaker 3: wanted to study journalism. They didn't have a journalism department there,

156
00:07:26,160 --> 00:07:29,720
Speaker 3: and then I ended up just doing English literature, dramatic literature,

157
00:07:30,200 --> 00:07:33,560
Speaker 3: art history. But I was always working, Like I started

158
00:07:33,600 --> 00:07:38,360
Speaker 3: interning in when I was I think fourteen, I worked

159
00:07:38,360 --> 00:07:40,640
Speaker 3: in every magazine every summer.

160
00:07:40,360 --> 00:07:42,720
Speaker 4: During the years L I worked for Ann Slowly, I

161
00:07:42,760 --> 00:07:44,480
Speaker 4: worked for Gloria baumetteen Vague.

162
00:07:44,520 --> 00:07:49,520
Speaker 3: I worked for everyone, Wendy Klerman at Vogue who now

163
00:07:49,600 --> 00:07:52,560
Speaker 3: works with me, and so all of these girls were

164
00:07:52,600 --> 00:07:54,800
Speaker 3: so incredible who had worked with my mom as well,

165
00:07:55,120 --> 00:07:57,160
Speaker 3: some of them had worked with her. But and then

166
00:07:57,440 --> 00:08:00,560
Speaker 3: I just was I mean, it was literally every internship

167
00:08:00,560 --> 00:08:02,480
Speaker 3: I could possibly get my and I was ready to go.

168
00:08:02,960 --> 00:08:05,000
Speaker 3: So I think when I came back to New York,

169
00:08:05,360 --> 00:08:08,680
Speaker 3: I was like college even just a real more traditional

170
00:08:08,680 --> 00:08:10,800
Speaker 3: college experience for me. For one year going to the.

171
00:08:10,720 --> 00:08:12,560
Speaker 4: Bar, I was like I had enough, and so I

172
00:08:12,600 --> 00:08:13,520
Speaker 4: wanted to be in New.

173
00:08:13,480 --> 00:08:18,400
Speaker 3: York City where I could also work and learn and

174
00:08:19,440 --> 00:08:20,720
Speaker 3: you know, just get my hand started.

175
00:08:20,720 --> 00:08:21,720
Speaker 4: Like I really started.

176
00:08:22,280 --> 00:08:24,760
Speaker 3: I really started freelancing and interning as much as I

177
00:08:24,840 --> 00:08:27,560
Speaker 3: possibly could during college.

178
00:08:27,840 --> 00:08:30,120
Speaker 2: It's the best because you know, it's funny. I talk

179
00:08:30,160 --> 00:08:31,360
Speaker 2: about college a lot.

180
00:08:31,560 --> 00:08:35,040
Speaker 1: It's a common thread on this podcast because I would

181
00:08:35,040 --> 00:08:37,920
Speaker 1: say more than half of the women that I've had

182
00:08:37,960 --> 00:08:42,199
Speaker 1: on either didn't go to college, some barely graduated high school,

183
00:08:43,320 --> 00:08:44,680
Speaker 1: someone all the way.

184
00:08:45,080 --> 00:08:46,800
Speaker 2: And then you.

185
00:08:46,679 --> 00:08:49,160
Speaker 1: Know, but I do believe your education in no way

186
00:08:49,160 --> 00:08:52,240
Speaker 1: defines you, right, And I really stand by that, and

187
00:08:52,280 --> 00:08:54,360
Speaker 1: I do think you know, for me, I went to

188
00:08:54,440 --> 00:08:55,320
Speaker 1: college the whole thing.

189
00:08:55,360 --> 00:08:57,600
Speaker 2: If my parents had given me a choice.

190
00:08:57,240 --> 00:09:00,559
Speaker 1: To work or go to college, I probably would have

191
00:09:00,600 --> 00:09:02,040
Speaker 1: gone to work because I was the same.

192
00:09:02,200 --> 00:09:04,520
Speaker 2: I was like ready, I wanted to work.

193
00:09:04,760 --> 00:09:07,920
Speaker 1: Yeah, And you know, it's funny because I do think

194
00:09:07,920 --> 00:09:10,000
Speaker 1: you grow up in college at least I did, right,

195
00:09:10,120 --> 00:09:13,160
Speaker 1: And I think, but I will say that I learned

196
00:09:13,200 --> 00:09:15,640
Speaker 1: more in my first six months of working than I learned.

197
00:09:15,400 --> 00:09:16,600
Speaker 4: In four years at college.

198
00:09:16,640 --> 00:09:20,760
Speaker 1: So I think, I think that's a really important thing

199
00:09:20,880 --> 00:09:25,079
Speaker 1: to talk about because I think that fires in you

200
00:09:25,160 --> 00:09:29,760
Speaker 1: from day one, right, Yeah, And I think that at

201
00:09:29,880 --> 00:09:33,120
Speaker 1: what point, so like, after all that, you did a

202
00:09:33,160 --> 00:09:37,719
Speaker 1: million internships, right, so you're clearly this like born fashion girl. Yeah,

203
00:09:37,720 --> 00:09:40,880
Speaker 1: you have any incredible work ethic, and then what happened

204
00:09:40,880 --> 00:09:43,640
Speaker 1: were you like Okay, so then you became an editor, right.

205
00:09:43,600 --> 00:09:45,679
Speaker 3: Yeah, so then, I mean I did everything though I

206
00:09:45,720 --> 00:09:48,600
Speaker 3: also worked at like Sony Recording Studios. I did an

207
00:09:48,600 --> 00:09:52,360
Speaker 3: internship in the creative services department where it was like

208
00:09:53,080 --> 00:09:55,320
Speaker 3: Eve and the Rough Riders, and I worked from.

209
00:09:55,440 --> 00:09:58,719
Speaker 4: My shift was ten pm to two am, and.

210
00:09:58,679 --> 00:10:00,760
Speaker 3: I would bring them like any thing they wanted, like

211
00:10:00,800 --> 00:10:02,920
Speaker 3: whatever Chinese but whatever. You know, they were in the

212
00:10:03,000 --> 00:10:05,000
Speaker 3: it was whole, the whole record like I loved that

213
00:10:05,240 --> 00:10:09,319
Speaker 3: music music aspect too. I was freelancing, even for some

214
00:10:11,200 --> 00:10:15,880
Speaker 3: more celebrity music stylists at the time. And then I

215
00:10:16,000 --> 00:10:18,840
Speaker 3: was and I worked at BBDO Advertising like my mom

216
00:10:18,920 --> 00:10:21,319
Speaker 3: definitely want She wasn't the one pushing me to work.

217
00:10:21,480 --> 00:10:24,480
Speaker 2: Did we not know each other? Why?

218
00:10:24,600 --> 00:10:26,920
Speaker 4: You were like, I mean you were insane. I mean

219
00:10:26,920 --> 00:10:28,920
Speaker 4: I was like watching you go and go and go.

220
00:10:29,040 --> 00:10:32,360
Speaker 3: Literally I was the assistant running in the heels everywhere

221
00:10:32,400 --> 00:10:35,320
Speaker 3: around and then.

222
00:10:35,520 --> 00:10:36,800
Speaker 4: And so I worked everywhere.

223
00:10:36,960 --> 00:10:40,120
Speaker 3: I got my first job working for Suzi Olop Sports

224
00:10:40,160 --> 00:10:44,599
Speaker 3: at Glamour doing the we did like morning shows and

225
00:10:44,760 --> 00:10:47,240
Speaker 3: the Glamour makeovers and all that.

226
00:10:48,880 --> 00:10:52,640
Speaker 2: And then you know, she was my camp counselor. She was.

227
00:10:52,720 --> 00:10:55,440
Speaker 2: That's how I know oh, she was like my color worth.

228
00:10:55,840 --> 00:10:59,679
Speaker 3: Literally wait, I love that at her and then where

229
00:10:59,679 --> 00:11:02,959
Speaker 3: it's yeah, and she said, you aren't always to wear

230
00:11:03,040 --> 00:11:03,640
Speaker 3: high heels.

231
00:11:03,800 --> 00:11:07,040
Speaker 5: You were always to pick up every little like piece

232
00:11:07,160 --> 00:11:09,680
Speaker 5: of dirt or hair on the floor and never think

233
00:11:09,679 --> 00:11:12,400
Speaker 5: that anything is like below you, even in your heel,

234
00:11:12,520 --> 00:11:15,000
Speaker 5: you know, And that was I remember it so well.

235
00:11:15,040 --> 00:11:17,080
Speaker 4: I literally never took my heels up ever since that.

236
00:11:17,240 --> 00:11:19,400
Speaker 2: Do you see how that impacted you? Though it is

237
00:11:19,520 --> 00:11:20,040
Speaker 2: not wild?

238
00:11:20,120 --> 00:11:23,079
Speaker 4: Yeah, it's so funny, that's crazy.

239
00:11:23,120 --> 00:11:24,840
Speaker 3: So and then I worked for her, and then I

240
00:11:24,920 --> 00:11:27,720
Speaker 3: got a job as an associate fashion editor at Cosinpolitan,

241
00:11:27,800 --> 00:11:30,840
Speaker 3: where I was like the assistant to the fashion director

242
00:11:31,679 --> 00:11:34,280
Speaker 3: and then kept on one, you know. And so I

243
00:11:34,320 --> 00:11:37,000
Speaker 3: did all the shoots, I did the fashion stories, beauty

244
00:11:37,720 --> 00:11:41,120
Speaker 3: I did, I covered some markets and then I just

245
00:11:41,200 --> 00:11:43,960
Speaker 3: realized yeah, and then I just I loved it. I

246
00:11:44,000 --> 00:11:47,040
Speaker 3: always wanted to be in magazines. It just was the

247
00:11:47,280 --> 00:11:48,840
Speaker 3: At first, I didn't know did I want to write?

248
00:11:48,920 --> 00:11:53,240
Speaker 3: Did I want to which side? But and then that's

249
00:11:53,280 --> 00:11:55,400
Speaker 3: where I ended up. And Cosmo at the time was

250
00:11:55,480 --> 00:11:58,240
Speaker 3: just fun, you know. It wasn't too yeahs fashion. It

251
00:11:58,280 --> 00:11:59,199
Speaker 3: was just like fun.

252
00:12:00,120 --> 00:12:01,520
Speaker 2: Yeah, yeah, well.

253
00:12:01,400 --> 00:12:03,800
Speaker 1: It was fun and also, like I always talk about

254
00:12:03,800 --> 00:12:08,040
Speaker 1: those days in fashion, it was so different because it

255
00:12:08,080 --> 00:12:10,600
Speaker 1: was like boot camp. Any job you had at these

256
00:12:10,640 --> 00:12:14,520
Speaker 1: magazines was like make five dollars and you work twenty

257
00:12:14,559 --> 00:12:18,360
Speaker 1: four to seven and if you skirt it up, it.

258
00:12:18,320 --> 00:12:20,679
Speaker 2: Was basically there was a hundred girls waiting.

259
00:12:20,400 --> 00:12:22,600
Speaker 3: For you right exactly, and you felt so lucky to

260
00:12:22,679 --> 00:12:25,800
Speaker 3: be there, and it was like such a bond with everyone.

261
00:12:25,840 --> 00:12:29,560
Speaker 3: It was like this very fun like club that you

262
00:12:29,600 --> 00:12:30,679
Speaker 3: were a part of, you know.

263
00:12:33,040 --> 00:12:35,040
Speaker 4: So, yeah, it was amazing.

264
00:12:35,480 --> 00:12:38,640
Speaker 1: So then at what point is there this moment where

265
00:12:38,640 --> 00:12:41,720
Speaker 1: you're like, I'm now crazy enough to start my own.

266
00:12:42,200 --> 00:12:45,640
Speaker 3: So so it all started when, you know, So I

267
00:12:45,720 --> 00:12:49,080
Speaker 3: was working, traveling all the time doing photo shoots I

268
00:12:49,200 --> 00:12:52,800
Speaker 3: was doing. Then I became a senior fashion and beauty eater,

269
00:12:52,880 --> 00:12:54,720
Speaker 3: and then I did a lot of the cover shoots there.

270
00:12:55,240 --> 00:12:57,040
Speaker 3: So I was like back and forth from LA or

271
00:12:57,080 --> 00:12:58,600
Speaker 3: traveling to wherever it may be.

272
00:12:59,160 --> 00:13:00,320
Speaker 4: And then I just design.

273
00:13:00,400 --> 00:13:03,960
Speaker 3: I couldn't find bride's maid stresses for my wedding, so

274
00:13:04,920 --> 00:13:09,760
Speaker 3: I looked all over and I decided I was like, okay,

275
00:13:09,760 --> 00:13:12,400
Speaker 3: I'll just make my own. I've found a seamstress in

276
00:13:12,400 --> 00:13:15,240
Speaker 3: New York, a pattern maker. I've found this like the

277
00:13:15,320 --> 00:13:19,480
Speaker 3: idea that I wanted these beautiful, ethereal but sexy dresses.

278
00:13:19,920 --> 00:13:22,400
Speaker 3: You know, I felt very much because I was such

279
00:13:22,400 --> 00:13:24,679
Speaker 3: a storyteller and I still am such a storyteller.

280
00:13:24,760 --> 00:13:25,800
Speaker 4: The dress, as you know how.

281
00:13:25,720 --> 00:13:28,040
Speaker 3: It is like the whole vision of it, like it

282
00:13:28,120 --> 00:13:29,680
Speaker 3: has to do with my dress has to go with

283
00:13:29,720 --> 00:13:31,280
Speaker 3: the tents, the flowers, and.

284
00:13:31,280 --> 00:13:33,400
Speaker 4: The dresses needs to be perfect, and the girls.

285
00:13:33,080 --> 00:13:36,199
Speaker 3: Need to look stunning and they need to feel amazing,

286
00:13:36,280 --> 00:13:38,880
Speaker 3: and they need to be you know, have a volume

287
00:13:38,920 --> 00:13:42,920
Speaker 3: and like have this beautiful cascading like silk dress. So

288
00:13:44,080 --> 00:13:47,240
Speaker 3: I just designed this one halter dress that you could

289
00:13:47,280 --> 00:13:49,080
Speaker 3: twist and tie and the girls could wear it more

290
00:13:49,200 --> 00:13:52,240
Speaker 3: umpire and you know, or they could do it like

291
00:13:52,720 --> 00:13:55,760
Speaker 3: lower and more like halston esque and cool.

292
00:13:55,960 --> 00:13:58,520
Speaker 4: Yeah, and just depending on their body elastic.

293
00:13:58,720 --> 00:14:01,760
Speaker 3: And then we I had the wedding, everyone was like

294
00:14:02,000 --> 00:14:04,960
Speaker 3: dying over these dresses. Then I wore one of my

295
00:14:05,120 --> 00:14:07,160
Speaker 3: I borrowed one of my bridesmaid's dresses to wear to

296
00:14:07,200 --> 00:14:10,040
Speaker 3: a friend's wedding. Two weeks later, I was like, this

297
00:14:10,120 --> 00:14:12,880
Speaker 3: is the best dress I've ever worn. And then I

298
00:14:12,920 --> 00:14:15,120
Speaker 3: decided to make some I was like I need this dress,

299
00:14:15,160 --> 00:14:17,839
Speaker 3: like to wear to the beach over a bathing suit.

300
00:14:17,880 --> 00:14:19,040
Speaker 4: I need I want to wear this.

301
00:14:19,000 --> 00:14:23,080
Speaker 3: Stress just to like you know, Surflage and Montak and

302
00:14:23,400 --> 00:14:25,840
Speaker 3: so I just started making these dresses and then everyone

303
00:14:25,920 --> 00:14:28,080
Speaker 3: asked for them, so I decided to sell them. I

304
00:14:28,120 --> 00:14:32,400
Speaker 3: did little trunk shows pop ups with Joey Wolfer at

305
00:14:32,480 --> 00:14:35,080
Speaker 3: the Vineyard. I did little pop ups all around Blue

306
00:14:35,120 --> 00:14:38,360
Speaker 3: and Cream, and then they would just sell the dresses,

307
00:14:38,640 --> 00:14:40,840
Speaker 3: you know, I had a limited addition, and then they

308
00:14:40,840 --> 00:14:42,480
Speaker 3: would be gone and sell that. So I did that

309
00:14:42,560 --> 00:14:46,240
Speaker 3: for about and I was literally like had the dresses,

310
00:14:46,320 --> 00:14:49,320
Speaker 3: would make them in the garment district with the sample room,

311
00:14:49,520 --> 00:14:51,000
Speaker 3: put them in the back of my cart, roll them

312
00:14:51,080 --> 00:14:53,600
Speaker 3: up into a little knot, and then drop them off.

313
00:14:53,720 --> 00:14:56,680
Speaker 3: And I was just like, that was this little side

314
00:14:56,720 --> 00:14:59,160
Speaker 3: project that I was doing. And then sometimes if I

315
00:14:59,160 --> 00:15:01,320
Speaker 3: couldn't find a shoe, you know, dressed for a cover,

316
00:15:01,400 --> 00:15:03,200
Speaker 3: I'd make what I was like, Oh, lady Gaugash, I

317
00:15:03,200 --> 00:15:05,360
Speaker 3: mean we never really once you.

318
00:15:05,280 --> 00:15:09,200
Speaker 1: Were still working. You were still working and you got married.

319
00:15:09,880 --> 00:15:13,080
Speaker 1: I got married and I was just both wed. Where'd

320
00:15:13,080 --> 00:15:15,480
Speaker 1: you get married? At my parents house in Bridgehampton?

321
00:15:15,680 --> 00:15:18,920
Speaker 3: So at my family's you know, like surrounded by apple

322
00:15:19,040 --> 00:15:23,280
Speaker 3: orchards and this like old farmhouse we had we had

323
00:15:23,440 --> 00:15:25,760
Speaker 3: a tent in the back and then and still there,

324
00:15:25,800 --> 00:15:27,560
Speaker 3: like it's where we do all of our photo shoots.

325
00:15:27,640 --> 00:15:30,240
Speaker 3: The garden, the arbor is still there that we got

326
00:15:30,320 --> 00:15:32,920
Speaker 3: married under, and so this is very much like a

327
00:15:33,000 --> 00:15:36,760
Speaker 3: hub of everything that we do. And in this house

328
00:15:36,800 --> 00:15:41,800
Speaker 3: it was you know, my mom always bought so much vintage.

329
00:15:41,840 --> 00:15:44,400
Speaker 3: I grew up like as a full you know, just

330
00:15:44,480 --> 00:15:48,400
Speaker 3: piles of laces and vintage dresses and Guardian you know,

331
00:15:48,520 --> 00:15:51,520
Speaker 3: Victorian everything you could imagine all around. So that was

332
00:15:51,680 --> 00:15:56,360
Speaker 3: kind of this like central place that where I spent all.

333
00:15:56,240 --> 00:15:59,080
Speaker 4: These all my summers, and that was like my happy place.

334
00:15:59,240 --> 00:16:01,520
Speaker 2: And how'd you get the name? How'd you get the name?

335
00:16:01,840 --> 00:16:04,680
Speaker 4: So originally my mom was actually trying to think. She

336
00:16:04,760 --> 00:16:06,040
Speaker 4: was always hand dying dress.

337
00:16:06,160 --> 00:16:10,440
Speaker 3: So then we started hand dying dresses because we would say, oh,

338
00:16:10,520 --> 00:16:11,000
Speaker 3: this is like.

339
00:16:11,040 --> 00:16:12,040
Speaker 4: Feels too perfect.

340
00:16:12,120 --> 00:16:14,120
Speaker 3: It needs to feel more linden, it needs to feel

341
00:16:14,160 --> 00:16:17,160
Speaker 3: more washed out, like sunfaded bleach. We would so we

342
00:16:17,240 --> 00:16:21,320
Speaker 3: started dying these dresses, these halter dresses, and my mom

343
00:16:21,360 --> 00:16:24,360
Speaker 3: had this huge collection of vintage slip dresses which she

344
00:16:24,600 --> 00:16:28,560
Speaker 3: had like previously, wanted to make create a website before

345
00:16:28,600 --> 00:16:30,040
Speaker 3: websites were even really a thing.

346
00:16:30,560 --> 00:16:32,080
Speaker 4: She wanted to do a little.

347
00:16:32,200 --> 00:16:36,320
Speaker 3: Prop styling vintage, you know, sell her vintage dresses hand dyed.

348
00:16:36,400 --> 00:16:37,760
Speaker 4: And she was coming up with the name.

349
00:16:37,880 --> 00:16:40,600
Speaker 3: She had the sign that she used to put used

350
00:16:40,640 --> 00:16:42,720
Speaker 3: to help her friends when they moved into rentals and

351
00:16:42,760 --> 00:16:44,640
Speaker 3: that was like ugly for later and she would throw

352
00:16:44,680 --> 00:16:46,960
Speaker 3: her vintage fabrics over it and.

353
00:16:46,960 --> 00:16:48,920
Speaker 4: To like twice she put up a little sign that

354
00:16:48,960 --> 00:16:49,840
Speaker 4: was called love Shock.

355
00:16:49,960 --> 00:16:52,000
Speaker 3: She you know, she wasn't working at the time, but

356
00:16:52,080 --> 00:16:54,040
Speaker 3: always she's like us, like always working.

357
00:16:54,120 --> 00:16:55,560
Speaker 4: So she had this little name love Shock. She so

358
00:16:55,640 --> 00:16:57,240
Speaker 4: it's kind of cute for this website.

359
00:16:57,600 --> 00:17:01,239
Speaker 3: And then there was a photo shoot with Red magazine

360
00:17:01,280 --> 00:17:03,920
Speaker 3: and all British magazine. Everyone was like, oh, I fancy that,

361
00:17:04,000 --> 00:17:06,360
Speaker 3: I fancy this saying the word like and she said,

362
00:17:06,400 --> 00:17:08,160
Speaker 3: that's just so it it's love shock.

363
00:17:08,240 --> 00:17:10,640
Speaker 4: But it has that I love that word and name.

364
00:17:10,720 --> 00:17:14,359
Speaker 3: And it's also this juxtaposition of something that feels, you know,

365
00:17:14,520 --> 00:17:18,520
Speaker 3: perfectly imperfect. It's the you know chandelier, it's the gold

366
00:17:18,560 --> 00:17:21,080
Speaker 3: jet with the little chip paint. It's just like, yeah,

367
00:17:21,080 --> 00:17:25,120
Speaker 3: the raw edges, it's the sun bleached and so that name.

368
00:17:25,320 --> 00:17:27,560
Speaker 3: Then she never did anything with it. And then when

369
00:17:27,600 --> 00:17:29,720
Speaker 3: I was trying to think of a name, this like

370
00:17:29,800 --> 00:17:32,679
Speaker 3: love Shack Fancy sign had been around and she and

371
00:17:32,720 --> 00:17:34,320
Speaker 3: I just came back to and I.

372
00:17:34,359 --> 00:17:35,400
Speaker 2: Was like, that's just it.

373
00:17:35,480 --> 00:17:37,120
Speaker 4: This is so love shack fancy.

374
00:17:38,760 --> 00:17:40,480
Speaker 3: So that's how we came up with the name and

375
00:17:40,760 --> 00:17:43,239
Speaker 3: dying the dresses, you know, doing all this, and then

376
00:17:43,280 --> 00:17:47,040
Speaker 3: I decided. So I was still working at Cosmopolitan and

377
00:17:47,080 --> 00:17:50,959
Speaker 3: then that's when I decided to I was actually on

378
00:17:51,000 --> 00:17:51,680
Speaker 3: a trip to you.

379
00:17:51,840 --> 00:17:52,840
Speaker 4: I was in Santropez.

380
00:17:53,400 --> 00:17:56,399
Speaker 3: I was introduced to Lisa Marie Fernandez on the beach

381
00:17:56,480 --> 00:17:58,480
Speaker 3: and we were hanging out talking and she's like, you know,

382
00:17:58,560 --> 00:18:00,880
Speaker 3: and I was like, I feel a little like magazines

383
00:18:00,920 --> 00:18:01,560
Speaker 3: are just changing.

384
00:18:01,600 --> 00:18:03,880
Speaker 4: Fashion is changing. I'm not challenged anymore.

385
00:18:04,200 --> 00:18:06,560
Speaker 3: I have this little line that I'm doing on the side,

386
00:18:06,760 --> 00:18:09,200
Speaker 3: but I need to start to put more energy into

387
00:18:09,240 --> 00:18:10,920
Speaker 3: it if I want to make it anything instell to

388
00:18:11,160 --> 00:18:13,199
Speaker 3: She's like, just go for it. I'm like you, I

389
00:18:13,240 --> 00:18:16,320
Speaker 3: was in magazines, I'm a stylists. I started my line.

390
00:18:16,440 --> 00:18:19,760
Speaker 3: It's just you just have to go for it and

391
00:18:20,040 --> 00:18:21,200
Speaker 3: just try it.

392
00:18:21,680 --> 00:18:23,359
Speaker 4: So then after.

393
00:18:23,240 --> 00:18:25,240
Speaker 2: Which is scary, so which is very scary.

394
00:18:25,240 --> 00:18:26,760
Speaker 3: I mean it was the scariest thing. I was so

395
00:18:26,800 --> 00:18:29,439
Speaker 3: emotional that it. I remember going back to the office.

396
00:18:29,480 --> 00:18:31,239
Speaker 3: I went to Kate White, my editor in chief, and

397
00:18:31,320 --> 00:18:34,160
Speaker 3: I mean I was like crying. I was emotional, and

398
00:18:34,200 --> 00:18:35,320
Speaker 3: I was like, I don't know what to do. I

399
00:18:35,359 --> 00:18:38,000
Speaker 3: have no idea why I'm doing this, but I just

400
00:18:38,040 --> 00:18:39,639
Speaker 3: feel in my heart that I want to give it

401
00:18:39,680 --> 00:18:42,560
Speaker 3: a try. And at that time, I was already starting

402
00:18:42,600 --> 00:18:45,800
Speaker 3: to shoot. It was like bloggers were coming around and

403
00:18:45,840 --> 00:18:49,159
Speaker 3: I was doing you know, it was fashion was definitely shifting, so.

404
00:18:49,359 --> 00:18:51,560
Speaker 2: And you weren't pregnant yet, right, It wasn't pregnant.

405
00:18:51,640 --> 00:18:53,720
Speaker 3: So I then resigned from COSMPOL and she's like, you

406
00:18:53,720 --> 00:18:55,680
Speaker 3: always have a place here, you could always come back.

407
00:18:56,080 --> 00:18:56,840
Speaker 4: Just give it a try.

408
00:18:57,280 --> 00:18:59,560
Speaker 1: So I want to talk about that though, for one

409
00:18:59,600 --> 00:19:02,040
Speaker 1: second before we move on. I want to talk about

410
00:19:02,080 --> 00:19:04,679
Speaker 1: that because that's something I really like to not skim

411
00:19:04,720 --> 00:19:07,919
Speaker 1: over on the podcast, is how important it is to

412
00:19:09,119 --> 00:19:14,560
Speaker 1: not burn bridges in your career, but more importantly, if

413
00:19:14,600 --> 00:19:16,639
Speaker 1: you're working in the right place and you're in a

414
00:19:16,640 --> 00:19:17,520
Speaker 1: supportive place.

415
00:19:17,640 --> 00:19:19,479
Speaker 2: I think a lot of mistakes.

416
00:19:19,200 --> 00:19:22,119
Speaker 1: That women make, myself included is you don't leave, and

417
00:19:22,200 --> 00:19:25,520
Speaker 1: you don't leave because you're worried. You're like a you're scared,

418
00:19:25,560 --> 00:19:27,520
Speaker 1: of course, but you're also like, oh, they're going to

419
00:19:27,560 --> 00:19:28,159
Speaker 1: be so upset.

420
00:19:28,240 --> 00:19:30,199
Speaker 2: I'm going to be blacklisted. I'm going to be this,

421
00:19:30,320 --> 00:19:31,080
Speaker 2: I'm going to be that.

422
00:19:31,560 --> 00:19:34,520
Speaker 1: There is a difference in leaving and saying, hey, I'm

423
00:19:34,520 --> 00:19:36,760
Speaker 1: going to try this new venture. I want to launch

424
00:19:36,760 --> 00:19:40,200
Speaker 1: my own clothing line like whatever. Then in the magazine world,

425
00:19:40,280 --> 00:19:43,600
Speaker 1: as many people don't understand going directly to a competitor

426
00:19:43,720 --> 00:19:46,399
Speaker 1: to like right, because you've got a higher title and whatever.

427
00:19:46,920 --> 00:19:49,840
Speaker 1: It's never that you leave somewhere, it's how you leave

428
00:19:50,040 --> 00:19:53,040
Speaker 1: yet and you never know that you will be working

429
00:19:53,119 --> 00:19:56,920
Speaker 1: with people for a lifetime in different capacities. If you

430
00:19:57,000 --> 00:20:00,080
Speaker 1: leave in the right way, you will always have that

431
00:20:00,200 --> 00:20:00,640
Speaker 1: door open.

432
00:20:00,760 --> 00:20:04,600
Speaker 2: Yeah, and that's support. But if you don't, it's it's

433
00:20:04,840 --> 00:20:05,880
Speaker 2: it's just it.

434
00:20:05,880 --> 00:20:09,000
Speaker 1: It never it never stops hurting, right, I know, Yes,

435
00:20:09,240 --> 00:20:13,480
Speaker 1: so good, so good move Yeah, great support and love okay, great.

436
00:20:13,760 --> 00:20:15,160
Speaker 4: And then that's what I did.

437
00:20:15,200 --> 00:20:17,800
Speaker 3: And then I thought, oh, I can freelance style for

438
00:20:17,840 --> 00:20:20,240
Speaker 3: a little bit, I can consult and I'll start this line.

439
00:20:20,320 --> 00:20:24,679
Speaker 3: See what works, and you know, then learned how to

440
00:20:25,200 --> 00:20:26,560
Speaker 3: but I had no idea. I didn't even know what

441
00:20:26,600 --> 00:20:29,040
Speaker 3: a sales showroom was. I didn't know, what's the point.

442
00:20:29,119 --> 00:20:31,800
Speaker 3: How do you get your clothes, I mean into a store?

443
00:20:31,920 --> 00:20:34,560
Speaker 3: How do you really produce all of this? Like, so

444
00:20:34,680 --> 00:20:38,560
Speaker 3: I was starting through the beginning, and then I was Charlotte,

445
00:20:38,640 --> 00:20:40,920
Speaker 3: my daughter, my first daughter, who's now ten.

446
00:20:41,240 --> 00:20:43,359
Speaker 4: So I basically was putting the line together.

447
00:20:43,440 --> 00:20:45,480
Speaker 3: It was going to be like an eight, eight or

448
00:20:45,480 --> 00:20:50,000
Speaker 3: ten piece capsule collection of like effortless pieces that never

449
00:20:50,400 --> 00:20:52,119
Speaker 3: go out of style. I was like, I'm not getting

450
00:20:52,119 --> 00:20:54,680
Speaker 3: into that world of fashion where you have to keep

451
00:20:54,680 --> 00:20:57,080
Speaker 3: making patterns, And how do people do that and get

452
00:20:57,119 --> 00:21:00,199
Speaker 3: into that cycle? I mean now here we are like

453
00:21:00,320 --> 00:21:04,080
Speaker 3: you know, as always we spoke about that before. But

454
00:21:04,440 --> 00:21:06,119
Speaker 3: and so that was the idea. It was just so

455
00:21:06,119 --> 00:21:08,800
Speaker 3: I designed our ruffle mini skirt that year. I hired

456
00:21:08,840 --> 00:21:12,679
Speaker 3: this amazing freelance designer to work with me, taught me everything.

457
00:21:12,680 --> 00:21:15,240
Speaker 3: She introduced me to a freelance production girl in New

458
00:21:15,320 --> 00:21:18,399
Speaker 3: York City. We you know, produced there. And then so

459
00:21:18,440 --> 00:21:21,159
Speaker 3: I designed the ruffle mini skirt. And then wait are

460
00:21:21,160 --> 00:21:23,760
Speaker 3: we talking about the rough miniskirt?

461
00:21:24,000 --> 00:21:28,560
Speaker 1: The one that every girl in middle school and every.

462
00:21:28,400 --> 00:21:32,840
Speaker 4: Age the iconic. Yes, And it took me like months

463
00:21:32,840 --> 00:21:34,080
Speaker 4: and months I worked on the skirt.

464
00:21:34,119 --> 00:21:36,800
Speaker 3: Literally it was like had to be perfect, and I

465
00:21:36,840 --> 00:21:40,800
Speaker 3: had a collection of hundreds. My outfit was like high heels,

466
00:21:41,880 --> 00:21:45,240
Speaker 3: mini skirt and like a blazer. I was maybe more

467
00:21:45,280 --> 00:21:47,600
Speaker 3: like a vintage tea at the time, like that was

468
00:21:47,760 --> 00:21:51,959
Speaker 3: my my style, or a leather jacket. Like wasn't so

469
00:21:52,119 --> 00:21:56,080
Speaker 3: pink because pink really started mostly like in a huge

470
00:21:56,119 --> 00:22:00,760
Speaker 3: way when I had daughters, I was and so but

471
00:22:00,840 --> 00:22:03,159
Speaker 3: I was always in skirts and I always I just

472
00:22:03,200 --> 00:22:06,720
Speaker 3: had the hugest collection of mini skirts and so that's

473
00:22:06,760 --> 00:22:10,879
Speaker 3: really where that was when this this style was created,

474
00:22:10,880 --> 00:22:13,520
Speaker 3: which is still like our best selling and like cult.

475
00:22:14,359 --> 00:22:17,160
Speaker 2: So your miniskirt is like my calf hands, Yeah.

476
00:22:16,920 --> 00:22:21,280
Speaker 3: Exactly, exactly, always like the go to and what I'm Yes.

477
00:22:22,119 --> 00:22:24,200
Speaker 1: And someone asked me this morning, like what do you

478
00:22:24,240 --> 00:22:26,879
Speaker 1: wear every day? There, I'm like a calf h I

479
00:22:27,000 --> 00:22:29,880
Speaker 1: just wear a different cal That's just what I wear.

480
00:22:30,520 --> 00:22:32,480
Speaker 2: But I think like I.

481
00:22:32,400 --> 00:22:34,399
Speaker 4: Should ask you for someone we need some calf hands.

482
00:22:34,400 --> 00:22:36,480
Speaker 4: Actually we really do. Yeah, let's talk about it.

483
00:22:37,119 --> 00:22:37,800
Speaker 2: Let's talk about it.

484
00:22:37,840 --> 00:22:38,640
Speaker 4: We're going to collaborate.

485
00:22:38,680 --> 00:22:43,080
Speaker 1: Yeah, but I think you know, it's interesting and I think.

486
00:22:44,480 --> 00:22:45,840
Speaker 2: You know your brand.

487
00:22:45,880 --> 00:22:48,159
Speaker 1: And I said this to you, I think last summer

488
00:22:48,200 --> 00:22:49,200
Speaker 1: at your dinner.

489
00:22:50,480 --> 00:22:50,840
Speaker 2: Coming.

490
00:22:51,200 --> 00:22:53,919
Speaker 1: You know, for me, having been in the industry for

491
00:22:53,960 --> 00:22:56,520
Speaker 1: a really long time, I mean, you're not that far behind.

492
00:22:56,600 --> 00:22:59,280
Speaker 1: You have quite a history, and I think you know

493
00:23:00,600 --> 00:23:03,120
Speaker 1: I've learned all sides, right, I mean there's still more sides.

494
00:23:03,160 --> 00:23:04,199
Speaker 2: I'm sure that I don't know.

495
00:23:04,400 --> 00:23:08,040
Speaker 1: But I think that one thing that I think nobody

496
00:23:08,080 --> 00:23:11,719
Speaker 1: knows unless you've done it, is that having a clothing

497
00:23:11,760 --> 00:23:13,800
Speaker 1: line is by far and away one of the hardest

498
00:23:14,320 --> 00:23:18,360
Speaker 1: jobs in the industry. And it's for a myriad of reasons.

499
00:23:18,440 --> 00:23:21,840
Speaker 1: It's for a myriad of reasons. But that said, having

500
00:23:21,920 --> 00:23:27,480
Speaker 1: done it, having hundreds of friends successful and not so

501
00:23:27,560 --> 00:23:31,560
Speaker 1: successful in it luxury and all price points, I know

502
00:23:31,600 --> 00:23:34,919
Speaker 1: how hard it is. I've done it. And to watch

503
00:23:35,000 --> 00:23:40,520
Speaker 1: you just like at the top of your game after

504
00:23:40,680 --> 00:23:46,640
Speaker 1: ten years and sort of stay true to the brand

505
00:23:47,400 --> 00:23:50,520
Speaker 1: is to me the hardest part of all of it,

506
00:23:50,640 --> 00:23:55,760
Speaker 1: because in the world of clothing and manufacturing and doing

507
00:23:55,840 --> 00:24:00,160
Speaker 1: the thing, you know, especially when you're in retail, it's

508
00:24:00,160 --> 00:24:06,199
Speaker 1: incredibly difficult to please everyone, right, And I find that

509
00:24:06,320 --> 00:24:09,280
Speaker 1: the most commendable thing to me from the outside and

510
00:24:09,320 --> 00:24:13,000
Speaker 1: also a bit on the inside is that you've never

511
00:24:13,760 --> 00:24:17,000
Speaker 1: veered from what the brand is, right, like maybe a

512
00:24:17,040 --> 00:24:19,640
Speaker 1: little bit here and there, more pink, more this or whatever,

513
00:24:20,280 --> 00:24:23,919
Speaker 1: but ultimately you are this brand, right you are. And

514
00:24:23,960 --> 00:24:28,840
Speaker 1: I can say that from experience. Every dinner, every tablecloth,

515
00:24:29,200 --> 00:24:34,320
Speaker 1: every flower, every place card, every napkin at a seat

516
00:24:35,680 --> 00:24:36,760
Speaker 1: says the brandy.

517
00:24:37,840 --> 00:24:42,119
Speaker 2: And the reason that that is so impressive.

518
00:24:42,119 --> 00:24:44,880
Speaker 1: Is because I remember when I first became friends with

519
00:24:45,160 --> 00:24:47,919
Speaker 1: Mark Jacobs, and it was one hundred years ago, and

520
00:24:47,960 --> 00:24:51,720
Speaker 1: I remember that we talked about a brand and what

521
00:24:51,760 --> 00:24:54,920
Speaker 1: it means. And I did an interview at the time

522
00:24:55,000 --> 00:24:57,560
Speaker 1: with like a big publication and they said, what is

523
00:24:57,600 --> 00:25:01,520
Speaker 1: brand success? And I said, brand success is when it's

524
00:25:01,560 --> 00:25:05,840
Speaker 1: stranger who doesn't know. You can look at something, whether

525
00:25:05,960 --> 00:25:11,160
Speaker 1: it's a lamp, a bag, whatever, and say that's Mark Jacobs, right,

526
00:25:11,320 --> 00:25:14,560
Speaker 1: or that's whoever. And you were at a point right

527
00:25:14,600 --> 00:25:19,280
Speaker 1: now where and have been where I'll look at something

528
00:25:19,320 --> 00:25:22,280
Speaker 1: and go that's Love Shock, Like that's Love Shock, that's

529
00:25:22,320 --> 00:25:27,560
Speaker 1: her brand. And so it's interesting because to me that's

530
00:25:27,720 --> 00:25:31,760
Speaker 1: the gold medal of this business. And you know, there's

531
00:25:31,840 --> 00:25:36,520
Speaker 1: not that many that have wonted that, and so I

532
00:25:36,520 --> 00:25:41,200
Speaker 1: think it's hard work. I think it's authenticity first and foremost,

533
00:25:41,760 --> 00:25:44,280
Speaker 1: you know, and I think you just you are what

534
00:25:44,359 --> 00:25:47,080
Speaker 1: you talk about, you are what you design. And I'm

535
00:25:47,200 --> 00:25:52,280
Speaker 1: watching all these girls and all these women from ages

536
00:25:52,440 --> 00:25:57,680
Speaker 1: like six to like sixty wearing love shock and it's

537
00:25:57,760 --> 00:26:01,440
Speaker 1: like that's the dream, right yeah, right.

538
00:26:01,359 --> 00:26:04,280
Speaker 4: Generation, Yeah, the generational thing is really amazing.

539
00:26:04,359 --> 00:26:07,840
Speaker 3: And it definitely I mean, it didn't it started off

540
00:26:07,880 --> 00:26:10,480
Speaker 3: as like just these timeless pieces at you know, and

541
00:26:10,520 --> 00:26:14,080
Speaker 3: I started, I launched. I guess I was what thirty one,

542
00:26:14,680 --> 00:26:16,520
Speaker 3: so at that stage of my life and that's when

543
00:26:16,560 --> 00:26:18,320
Speaker 3: I started to make then the girl's clothes when I

544
00:26:18,359 --> 00:26:20,159
Speaker 3: had a daughter, so every that's when I started to

545
00:26:20,160 --> 00:26:22,399
Speaker 3: do the tablecloth because it's like, oh, I want this

546
00:26:22,520 --> 00:26:24,960
Speaker 3: dress as a print, and I would cut up the

547
00:26:25,000 --> 00:26:27,160
Speaker 3: fabric and then put on the table and then through

548
00:26:27,400 --> 00:26:30,680
Speaker 3: social media everyone would say, you know, that's really how

549
00:26:30,680 --> 00:26:34,240
Speaker 3: I also got so much of the feedback because it

550
00:26:34,280 --> 00:26:38,000
Speaker 3: was very much like, you know, showing my world and

551
00:26:38,040 --> 00:26:41,359
Speaker 3: what I was doing in the most organic, like authentic

552
00:26:41,440 --> 00:26:43,440
Speaker 3: way and then saying, oh, well I want to buy that.

553
00:26:43,480 --> 00:26:45,560
Speaker 3: I was like, oh, you want to buy this, Oh great,

554
00:26:45,840 --> 00:26:47,960
Speaker 3: then we should make it. You want to have the napkins.

555
00:26:48,000 --> 00:26:50,960
Speaker 3: You want to also buy this little little fluttersleep dress

556
00:26:51,080 --> 00:26:54,440
Speaker 3: you want to do And so that's really how everything

557
00:26:55,440 --> 00:26:56,440
Speaker 3: has evolved, I think.

558
00:26:56,480 --> 00:26:58,879
Speaker 4: And then generationally all these.

559
00:26:58,760 --> 00:27:02,840
Speaker 3: Moms were buying, moms were buying the dresses, and then

560
00:27:02,880 --> 00:27:04,919
Speaker 3: their daughters were taking or the skirts, and then their

561
00:27:05,000 --> 00:27:07,040
Speaker 3: daughters would take the skirts and then the jog and

562
00:27:07,080 --> 00:27:09,240
Speaker 3: then it became this cult thing, which I didn't even

563
00:27:09,280 --> 00:27:11,960
Speaker 3: realize until I opened that store. I think also the

564
00:27:12,000 --> 00:27:15,600
Speaker 3: difference between having this a wholesale business the first five

565
00:27:15,720 --> 00:27:18,520
Speaker 3: years was just wholesale, so selling in department stores and

566
00:27:18,560 --> 00:27:22,360
Speaker 3: other boutiques and not really having that connection, and then

567
00:27:22,400 --> 00:27:26,040
Speaker 3: also being so controlled by the retailers and doing what

568
00:27:26,080 --> 00:27:28,280
Speaker 3: they thought was and they you know, they were never

569
00:27:28,320 --> 00:27:30,760
Speaker 3: buying anything that I loved, and they were never telling

570
00:27:30,760 --> 00:27:34,160
Speaker 3: a story of the brand, and it would be so frustrating.

571
00:27:34,440 --> 00:27:37,800
Speaker 1: So that is the thing, and that is that's the

572
00:27:37,840 --> 00:27:39,359
Speaker 1: part that I got really star Yeah, I.

573
00:27:39,359 --> 00:27:42,840
Speaker 4: Mean it's like crazy, it's just like so it's we.

574
00:27:42,760 --> 00:27:46,040
Speaker 1: Only want purple, we only want stripes, we only want this, and.

575
00:27:46,040 --> 00:27:48,240
Speaker 3: I'm just like yeah, and then you're like at the

576
00:27:48,320 --> 00:27:51,040
Speaker 3: mercy for them. But then it's hard because you know

577
00:27:51,119 --> 00:27:54,440
Speaker 3: what works for your brand and your customers, and they're

578
00:27:54,440 --> 00:27:56,680
Speaker 3: trying to think what works for theirs, and so that's

579
00:27:56,680 --> 00:27:59,919
Speaker 3: why I really think, you know, the most important and

580
00:28:00,119 --> 00:28:03,960
Speaker 3: pivotal moment for sure was when we opened our first

581
00:28:04,000 --> 00:28:06,800
Speaker 3: door in seg Harbor, because it really was I had

582
00:28:06,840 --> 00:28:08,399
Speaker 3: no idea about anything in retail.

583
00:28:08,440 --> 00:28:09,920
Speaker 4: I had no idea what was going to work.

584
00:28:09,960 --> 00:28:12,320
Speaker 3: But it was just my dream to have one little

585
00:28:12,359 --> 00:28:14,359
Speaker 3: shop where I could just show everything.

586
00:28:14,840 --> 00:28:16,280
Speaker 4: And it was like, I'll.

587
00:28:16,119 --> 00:28:18,960
Speaker 3: Tell your story, yeah, and tell the story, and you know,

588
00:28:19,080 --> 00:28:22,199
Speaker 3: in that one little store, I said, oh, well, my

589
00:28:22,280 --> 00:28:24,679
Speaker 3: story is so vintage inspired, so I'm going to have

590
00:28:24,760 --> 00:28:27,280
Speaker 3: some of the original vintage and inspires the collection, and

591
00:28:27,320 --> 00:28:29,879
Speaker 3: then I'll source. I sourced all the furniture, and then

592
00:28:29,920 --> 00:28:33,840
Speaker 3: I bought different independent designers from all over, you know,

593
00:28:33,880 --> 00:28:35,720
Speaker 3: and had them use some of our.

594
00:28:35,600 --> 00:28:38,440
Speaker 4: Fabrics and make handmade.

595
00:28:37,920 --> 00:28:41,200
Speaker 3: Dolls with them or you know, embroidered pillows from Senegal

596
00:28:41,280 --> 00:28:43,720
Speaker 3: or wherever it may be. And so it was really

597
00:28:43,800 --> 00:28:49,440
Speaker 3: like this little curation of everything with Loveshack's fancy as

598
00:28:49,480 --> 00:28:53,080
Speaker 3: the collection. And that was really the pivotal moment when

599
00:28:53,160 --> 00:28:55,200
Speaker 3: and then when we opened those doors and I saw

600
00:28:55,280 --> 00:28:59,160
Speaker 3: all these like teenagers and ten year olds and grandmothers,

601
00:28:59,200 --> 00:29:00,760
Speaker 3: and I was like, how do you even know about

602
00:29:00,840 --> 00:29:04,360
Speaker 3: love Jack fancy? And so that was really when I

603
00:29:04,360 --> 00:29:09,040
Speaker 3: started to understand who the customer was. And I had

604
00:29:09,080 --> 00:29:11,480
Speaker 3: to you know, my girls were probably one and a

605
00:29:11,520 --> 00:29:14,680
Speaker 3: half and three or something at the time, or like

606
00:29:14,800 --> 00:29:18,920
Speaker 3: a little bit older. So that was really like connecting

607
00:29:18,960 --> 00:29:24,520
Speaker 3: to that customer and understanding what he wanted and then

608
00:29:25,360 --> 00:29:27,640
Speaker 3: reinforcing what I wanted and what was working.

609
00:29:28,480 --> 00:29:31,400
Speaker 4: Were you scared? Oh my god, it was the scariest thing.

610
00:29:31,440 --> 00:29:34,800
Speaker 4: I mean, I worked on that. I had just scared.

611
00:29:34,920 --> 00:29:36,720
Speaker 4: I was so scared. But I had no idea what.

612
00:29:36,720 --> 00:29:39,200
Speaker 3: I was getting myself into at all. And it was

613
00:29:39,400 --> 00:29:42,240
Speaker 3: very much like a family thing. My mom was helping,

614
00:29:42,280 --> 00:29:44,320
Speaker 3: my best friend Dean, who's also a photographer, was like

615
00:29:44,600 --> 00:29:46,760
Speaker 3: changing over the bricks in the second room. It's like

616
00:29:46,800 --> 00:29:50,760
Speaker 3: the little, you know, Captain's House in sag Harbor at

617
00:29:50,800 --> 00:29:53,520
Speaker 3: the old house John who was our landlord at he

618
00:29:53,600 --> 00:29:56,240
Speaker 3: was ninety years old. He sat on his porch, He's like, Recca,

619
00:29:56,320 --> 00:29:58,360
Speaker 3: you could do whatever you want, just make sag Harbor

620
00:29:58,440 --> 00:30:02,880
Speaker 3: beautiful again. And oh he was so sweet, and I

621
00:30:02,880 --> 00:30:03,520
Speaker 3: had no idea.

622
00:30:03,520 --> 00:30:05,480
Speaker 4: I was so scared that no one was going to come.

623
00:30:05,560 --> 00:30:06,840
Speaker 4: And then when we opened.

624
00:30:06,560 --> 00:30:09,600
Speaker 3: Course, because then that the thought of course everyone's going

625
00:30:09,680 --> 00:30:11,320
Speaker 3: to judge and no one's gonna like it, and no

626
00:30:11,320 --> 00:30:13,520
Speaker 3: one's you know, and then we opened the doors and

627
00:30:13,560 --> 00:30:15,680
Speaker 3: it was like as if it was like a like

628
00:30:16,000 --> 00:30:18,360
Speaker 3: they ransacked the I mean I was in the stock

629
00:30:18,440 --> 00:30:20,680
Speaker 3: room trying to rea, and I had no idea the

630
00:30:20,720 --> 00:30:23,680
Speaker 3: sizes were wrong that you know, I didn't understand how

631
00:30:23,760 --> 00:30:26,000
Speaker 3: any of it worked. And honestly I had like a

632
00:30:26,120 --> 00:30:31,640
Speaker 3: huge panic attack after, like because I realized that.

633
00:30:30,360 --> 00:30:33,360
Speaker 4: That like this was this there's something.

634
00:30:33,200 --> 00:30:35,479
Speaker 2: Like it was real and like my and and my

635
00:30:35,600 --> 00:30:36,320
Speaker 2: brand is and I.

636
00:30:38,640 --> 00:30:41,880
Speaker 4: Had no idea what I was doing. Like I hadn't built.

637
00:30:41,960 --> 00:30:45,200
Speaker 3: I hadn't I didn't have the proper team in order

638
00:30:45,320 --> 00:30:47,000
Speaker 3: to move forward at the time.

639
00:30:47,080 --> 00:30:49,440
Speaker 1: So you know, I was going to ask you that, Yeah,

640
00:30:49,440 --> 00:30:52,479
Speaker 1: how many people did you have at that point working

641
00:30:52,520 --> 00:30:52,760
Speaker 1: for that.

642
00:30:53,000 --> 00:30:57,040
Speaker 3: I mean I probably had, like probably had like ten

643
00:30:57,240 --> 00:31:02,680
Speaker 3: people maybe, right, but no one who really knew how

644
00:31:02,720 --> 00:31:05,200
Speaker 3: to run a store. I didn't even know what like

645
00:31:05,280 --> 00:31:07,920
Speaker 3: operations was. I knew I needed like a store manager,

646
00:31:08,040 --> 00:31:10,640
Speaker 3: like all these things. I really was very much learning

647
00:31:10,720 --> 00:31:13,520
Speaker 3: in the thick of it and then realized, Okay, this

648
00:31:13,600 --> 00:31:14,600
Speaker 3: is who I need to hire.

649
00:31:15,040 --> 00:31:15,280
Speaker 4: You know.

650
00:31:15,360 --> 00:31:19,280
Speaker 3: Then I realized, okay, now this slowly and I'm still learning.

651
00:31:19,320 --> 00:31:23,520
Speaker 3: I mean, we're still putting together the proper team of like,

652
00:31:23,920 --> 00:31:26,880
Speaker 3: you know, hopefully the best of the best, and understanding

653
00:31:27,080 --> 00:31:29,680
Speaker 3: that you really need to let go and have incredibly

654
00:31:29,720 --> 00:31:33,040
Speaker 3: talented people as part of your team to run those

655
00:31:33,360 --> 00:31:36,120
Speaker 3: you know, to be the experts.

656
00:31:35,640 --> 00:31:39,800
Speaker 4: And go with it. So that was a huge scary

657
00:31:39,880 --> 00:31:41,000
Speaker 4: It was like the scariest.

658
00:31:41,120 --> 00:31:44,920
Speaker 3: That summer was intense. Like I, you know, and you

659
00:31:45,000 --> 00:31:46,560
Speaker 3: had young kids. I had young kids.

660
00:31:46,760 --> 00:31:48,360
Speaker 2: I remember going into the store.

661
00:31:48,480 --> 00:31:50,640
Speaker 1: I remember the first time and they, by the way,

662
00:31:50,720 --> 00:31:53,520
Speaker 1: they were so sweet. Like I remember walking in and

663
00:31:53,560 --> 00:31:56,560
Speaker 1: being like I just like walked into a dream.

664
00:31:56,920 --> 00:31:58,640
Speaker 2: Like it was like, yeah, you.

665
00:31:58,600 --> 00:32:02,920
Speaker 1: Know, it's because I was talking to someone about this

666
00:32:03,000 --> 00:32:05,480
Speaker 1: the other day. I'm like, people think of me as

667
00:32:05,520 --> 00:32:09,480
Speaker 1: being very girly, but I'm not so girly different ways.

668
00:32:09,600 --> 00:32:12,840
Speaker 2: And what's funny about love Shack is that.

669
00:32:13,480 --> 00:32:17,200
Speaker 1: Like it's almost like I'm in love with it now,

670
00:32:17,280 --> 00:32:19,040
Speaker 1: Like right, it's almost like I now.

671
00:32:19,360 --> 00:32:21,880
Speaker 2: But like what I mean is that I get it.

672
00:32:22,040 --> 00:32:24,920
Speaker 1: I get it, and I love it and I appreciate it.

673
00:32:25,000 --> 00:32:26,880
Speaker 2: Whenever you send me.

674
00:32:26,880 --> 00:32:29,920
Speaker 1: Like pictures of like pick something, if you want to

675
00:32:29,920 --> 00:32:32,360
Speaker 1: wear something, blah blah blah, It's like immediately and like

676
00:32:32,480 --> 00:32:34,840
Speaker 1: zoom this one right, And then I put it on

677
00:32:35,160 --> 00:32:40,920
Speaker 1: and I feel just like myself in this very kind

678
00:32:40,920 --> 00:32:45,200
Speaker 1: of feminine but vintagey way, almost like I'm in a

679
00:32:45,240 --> 00:32:46,920
Speaker 1: movie a little bit like it gives me a little

680
00:32:46,960 --> 00:32:47,440
Speaker 1: bit of like.

681
00:32:47,360 --> 00:32:48,400
Speaker 2: A movie set vibe.

682
00:32:48,520 --> 00:32:52,360
Speaker 1: Yeah, like an old story, you know, but modern. Yeah,

683
00:32:52,400 --> 00:32:54,240
Speaker 1: but I think so I want to talk about that.

684
00:32:54,320 --> 00:32:55,880
Speaker 1: So how many stores do you have now?

685
00:32:56,280 --> 00:33:01,000
Speaker 3: So now we have seventeen stores? Yeah, so, which is

686
00:33:01,080 --> 00:33:01,880
Speaker 3: amazing crazy.

687
00:33:01,880 --> 00:33:04,920
Speaker 4: We ow. My heart just dropped like nuts. And I

688
00:33:04,960 --> 00:33:07,320
Speaker 4: mean but and that was never the plan. That's incredible.

689
00:33:07,320 --> 00:33:09,200
Speaker 3: We were never like, oh, we're going to open seventeen

690
00:33:09,240 --> 00:33:10,080
Speaker 3: stores we had.

691
00:33:10,120 --> 00:33:13,680
Speaker 4: I was justy with the one and then that cute

692
00:33:13,680 --> 00:33:14,240
Speaker 4: little one.

693
00:33:14,640 --> 00:33:15,000
Speaker 2: I was like.

694
00:33:15,240 --> 00:33:18,280
Speaker 3: Then we live in the West Village, so there was

695
00:33:18,320 --> 00:33:20,800
Speaker 3: a little sweet shop that used to be the old

696
00:33:20,800 --> 00:33:23,280
Speaker 3: Club Monaco that that was available.

697
00:33:23,320 --> 00:33:25,000
Speaker 4: So we took that Bleaker Street shop.

698
00:33:25,800 --> 00:33:25,960
Speaker 1: You know.

699
00:33:26,040 --> 00:33:28,000
Speaker 3: That was when I was like doing the windows and

700
00:33:28,040 --> 00:33:30,880
Speaker 3: I wanted each one to be able, each store at

701
00:33:30,920 --> 00:33:32,680
Speaker 3: the time, I needed to be able to like walk

702
00:33:32,760 --> 00:33:34,800
Speaker 3: or drive like super closed, so I could.

703
00:33:34,680 --> 00:33:37,040
Speaker 4: Be there, and I spent so much time in those

704
00:33:37,080 --> 00:33:37,640
Speaker 4: two stores.

705
00:33:37,880 --> 00:33:42,160
Speaker 3: And then we opened Palm Beach and then that's when,

706
00:33:42,400 --> 00:33:45,920
Speaker 3: and then COVID happened, and so since twenty twenty, we've

707
00:33:45,960 --> 00:33:52,720
Speaker 3: opened fourteen stores, which is crazy. Yeah, so that was

708
00:33:52,840 --> 00:33:54,760
Speaker 3: how did you survive COVID?

709
00:33:54,840 --> 00:33:58,000
Speaker 1: And I also want to talk about Todd when because

710
00:33:58,000 --> 00:34:00,239
Speaker 1: we've talked about this too, but I think it's very

711
00:34:00,320 --> 00:34:02,920
Speaker 1: important part of the conversation to talk about for better

712
00:34:02,960 --> 00:34:03,360
Speaker 1: for worse.

713
00:34:03,440 --> 00:34:05,080
Speaker 2: Yeah, no pun intended.

714
00:34:05,200 --> 00:34:11,600
Speaker 1: Yeah, but so like, okay, so I'm also obsessed with

715
00:34:11,600 --> 00:34:12,280
Speaker 1: the one in London.

716
00:34:12,320 --> 00:34:13,719
Speaker 2: I just want to say that. Okay, I feel like

717
00:34:13,760 --> 00:34:14,880
Speaker 2: that's sort of the dream.

718
00:34:15,040 --> 00:34:19,480
Speaker 1: Yeah, but okay, So you and Todd have been married

719
00:34:19,520 --> 00:34:20,640
Speaker 1: how many years.

720
00:34:20,360 --> 00:34:24,720
Speaker 4: We've been married thirteen years and we've been together twenty

721
00:34:25,280 --> 00:34:27,279
Speaker 4: twenty years since I was twenty one.

722
00:34:27,840 --> 00:34:32,960
Speaker 1: Now, gods like me and Rodger, right, okay, so he

723
00:34:33,120 --> 00:34:36,640
Speaker 1: was not working with you, right, and he was.

724
00:34:36,840 --> 00:34:39,000
Speaker 2: When real estate work.

725
00:34:39,120 --> 00:34:41,360
Speaker 4: He's a real estate guy. He's a real estate developer.

726
00:34:41,600 --> 00:34:45,400
Speaker 3: Hence all these stores, you know, so, right, which is beautiful.

727
00:34:45,440 --> 00:34:46,920
Speaker 4: I was like, okay, you know he.

728
00:34:46,719 --> 00:34:50,560
Speaker 3: Helped me open the first one by obviously like negotiating

729
00:34:50,560 --> 00:34:52,560
Speaker 3: the deal and making sure I was not going to

730
00:34:52,560 --> 00:34:54,000
Speaker 3: be in a position where we were going to spend

731
00:34:54,000 --> 00:34:55,759
Speaker 3: too much rent and do you know, get ourselves in

732
00:34:55,800 --> 00:34:58,680
Speaker 3: a bad situation. And so it's always been very strategic

733
00:34:58,760 --> 00:35:01,279
Speaker 3: in terms of finding the right size for what we

734
00:35:01,360 --> 00:35:04,080
Speaker 3: can do for our sales, and you know what all

735
00:35:04,120 --> 00:35:05,839
Speaker 3: the finances that go into it.

736
00:35:06,080 --> 00:35:08,279
Speaker 4: And then what happened was twenty twenty.

737
00:35:08,080 --> 00:35:10,880
Speaker 3: We had like one we had the lease sign actually

738
00:35:10,880 --> 00:35:13,440
Speaker 3: here in our Melrose store, which we had found I

739
00:35:13,600 --> 00:35:17,520
Speaker 3: always I love love Meloe Space, and those two leases

740
00:35:17,600 --> 00:35:20,560
Speaker 3: were already that those were happening no matter what. And

741
00:35:20,680 --> 00:35:24,040
Speaker 3: those we opened that summer of twenty nineteen was here

742
00:35:24,239 --> 00:35:24,920
Speaker 3: like it was like.

743
00:35:24,960 --> 00:35:27,080
Speaker 4: During the like the riots, like we still had.

744
00:35:27,200 --> 00:35:30,959
Speaker 3: I hadn't seen those stores until like six seven months

745
00:35:31,040 --> 00:35:34,400
Speaker 3: after they opened because I couldn't be here. Then the

746
00:35:34,440 --> 00:35:38,759
Speaker 3: other stores became available because there were they dropped the

747
00:35:38,800 --> 00:35:42,600
Speaker 3: rent so much, so you know, like amazing stores like

748
00:35:42,680 --> 00:35:45,640
Speaker 3: we opened in Austin, we opened in Dallas, and Highland

749
00:35:45,680 --> 00:35:50,160
Speaker 3: Park Village, Charleston, all these other incredible retail opportunities just

750
00:35:50,200 --> 00:35:53,160
Speaker 3: started to you know, Todd really took all like a

751
00:35:54,200 --> 00:35:55,960
Speaker 3: or really is he's a real sick guy. He's a

752
00:35:56,040 --> 00:35:59,000
Speaker 3: risk taker. So he saw, you know, he was helped

753
00:35:59,040 --> 00:36:03,120
Speaker 3: really handling all these negotiations landlords, finding the best deals

754
00:36:03,160 --> 00:36:06,000
Speaker 3: and really focusing in on what were the key.

755
00:36:07,640 --> 00:36:11,719
Speaker 4: The key opportunities to open love shack stores.

756
00:36:11,880 --> 00:36:15,000
Speaker 1: Which is also such a gift, by the way, because

757
00:36:15,280 --> 00:36:19,680
Speaker 1: it's like that's one of the huge hurdles of opening

758
00:36:19,719 --> 00:36:22,880
Speaker 1: stores is like not knowing how to navigate that process,

759
00:36:22,880 --> 00:36:26,640
Speaker 1: getting stuck in endless rents and overpinging and exactly getting

760
00:36:26,680 --> 00:36:29,440
Speaker 1: spaces that are too big for like a bigger footprint

761
00:36:29,520 --> 00:36:32,400
Speaker 1: than you actually want. It makes sense, so like that

762
00:36:32,400 --> 00:36:36,560
Speaker 1: that's actually a huge, huge, huge plus and huge so

763
00:36:37,000 --> 00:36:40,680
Speaker 1: and so you really really thrived in COVID, weirdly, like

764
00:36:40,760 --> 00:36:44,040
Speaker 1: because most businesses did not unless they were like pajamas

765
00:36:44,200 --> 00:36:44,920
Speaker 1: and sweats.

766
00:36:45,000 --> 00:36:47,120
Speaker 4: Well that was the bit. Well, so we pivoted to

767
00:36:47,239 --> 00:36:49,560
Speaker 4: like making many more pajamas.

768
00:36:48,960 --> 00:36:51,480
Speaker 3: Sweats, like, right, we had all these fancy dresses that

769
00:36:51,560 --> 00:36:55,040
Speaker 3: obviously weren't selling that we would start and then wholesalers

770
00:36:55,440 --> 00:36:58,240
Speaker 3: they canceled their orders, just like they did for everyone,

771
00:36:58,280 --> 00:37:00,400
Speaker 3: and they were like, you know, no one was making

772
00:37:00,440 --> 00:37:02,640
Speaker 3: new seasons and it was almost you know, we were

773
00:37:02,640 --> 00:37:05,799
Speaker 3: starting to work on our summer collection, and that's when

774
00:37:05,840 --> 00:37:08,880
Speaker 3: so many brands said, Okay, we're actually just going to sell.

775
00:37:08,800 --> 00:37:10,880
Speaker 4: The past season and not go forward.

776
00:37:11,360 --> 00:37:15,120
Speaker 3: And actually we continued to produce and to design, and

777
00:37:15,160 --> 00:37:19,120
Speaker 3: we did everything like out of my house in Sagaponic.

778
00:37:19,160 --> 00:37:21,279
Speaker 3: Then we got another house for the design team. We

779
00:37:21,440 --> 00:37:24,520
Speaker 3: just like we had to just keep going. We sold online,

780
00:37:24,520 --> 00:37:27,920
Speaker 3: we sold our stores virtually lived and then also our

781
00:37:27,960 --> 00:37:30,680
Speaker 3: Southern stores. We had started to open Southern stores, so

782
00:37:30,719 --> 00:37:36,759
Speaker 3: we opened all that, we opened downs, we opened Austin, Charleston, Nashville,

783
00:37:37,880 --> 00:37:38,400
Speaker 3: all these.

784
00:37:38,280 --> 00:37:40,760
Speaker 4: Doors, and then just really shifted what.

785
00:37:40,640 --> 00:37:43,920
Speaker 3: We were designing and creating based on what you know,

786
00:37:44,040 --> 00:37:46,520
Speaker 3: started doing many more like house stresses that you could

787
00:37:46,560 --> 00:37:51,680
Speaker 3: wear like these like easy cotton, and and so the

788
00:37:51,719 --> 00:37:55,520
Speaker 3: design elements shifted. We shifted much more to this like

789
00:37:55,640 --> 00:37:59,040
Speaker 3: direct to consumer because our website was doing really well.

790
00:37:59,320 --> 00:38:01,759
Speaker 4: We're opening the stores and wholesale.

791
00:38:02,600 --> 00:38:06,160
Speaker 3: You know, we were before before COVID, we were seventy

792
00:38:06,200 --> 00:38:10,600
Speaker 3: percent wholesale to thirty percent direct to consumer, and now

793
00:38:10,600 --> 00:38:14,200
Speaker 3: we're thirty percent wholesale seventy percent direct to consumer.

794
00:38:14,800 --> 00:38:16,920
Speaker 4: Stop. Yeah, so that like really and that was like

795
00:38:16,960 --> 00:38:19,839
Speaker 4: a sick so sick.

796
00:38:19,920 --> 00:38:24,040
Speaker 1: That is so amazing. That's that's like the dream. Yeah,

797
00:38:24,520 --> 00:38:27,160
Speaker 1: because that's also a lot of repeat. I right, that's

798
00:38:27,200 --> 00:38:29,759
Speaker 1: a lot of like people are like, I love the brand,

799
00:38:29,800 --> 00:38:32,600
Speaker 1: what's new blah blah blah, Like yeah, you know, and

800
00:38:32,680 --> 00:38:35,719
Speaker 1: I think, so, how okay, first of all, what is

801
00:38:35,719 --> 00:38:37,040
Speaker 1: your most successful area?

802
00:38:37,560 --> 00:38:39,040
Speaker 2: Like which, what's your best store?

803
00:38:39,640 --> 00:38:41,560
Speaker 4: Do you have? Palm Beach is our best store?

804
00:38:41,600 --> 00:38:41,839
Speaker 2: Beach?

805
00:38:41,920 --> 00:38:42,919
Speaker 4: Yeah, Palm Beach.

806
00:38:43,360 --> 00:38:47,399
Speaker 3: Everyone goes through Palm Beach, like everyone is goes through

807
00:38:47,400 --> 00:38:51,040
Speaker 3: Palm Beach, and which is amazing because girls really go

808
00:38:51,080 --> 00:38:53,719
Speaker 3: and travel to each different destination. And so whenever I'm

809
00:38:53,719 --> 00:38:55,319
Speaker 3: talking to any other I was like, oh, I just

810
00:38:55,360 --> 00:38:57,439
Speaker 3: want to go visit your Palm Beach store or I went.

811
00:38:58,160 --> 00:39:02,400
Speaker 3: Madison Avenue was actually amaze because we have such just

812
00:39:02,440 --> 00:39:04,759
Speaker 3: like a loyal customer base there and it's on the

813
00:39:04,840 --> 00:39:06,759
Speaker 3: upper eaze. I mean it's on eightieth of Madison, but

814
00:39:06,840 --> 00:39:12,240
Speaker 3: it's just incredible. And then we have Dallas Highlandburg Village

815
00:39:12,280 --> 00:39:15,000
Speaker 3: and so yeah, but Palm Beach.

816
00:39:14,800 --> 00:39:16,840
Speaker 2: Do you just die? Like so okay, so this is

817
00:39:16,840 --> 00:39:17,400
Speaker 2: what I want to know.

818
00:39:17,560 --> 00:39:21,279
Speaker 1: So as you're expanding and I'm watching you expand, and

819
00:39:21,320 --> 00:39:24,960
Speaker 1: I'm watching you grow and like your perfect formula, and

820
00:39:25,040 --> 00:39:26,120
Speaker 1: I know it's ever changing.

821
00:39:26,120 --> 00:39:27,880
Speaker 2: There's no perfect formula, and you follow.

822
00:39:27,960 --> 00:39:30,160
Speaker 1: But one thing I do know is your You follow

823
00:39:30,320 --> 00:39:34,359
Speaker 1: your gut and your instinct, and you know, I think

824
00:39:34,440 --> 00:39:38,200
Speaker 1: as creative people, that's just how we're wired, right. How

825
00:39:38,280 --> 00:39:40,400
Speaker 1: So a few things. One is how do you like

826
00:39:40,440 --> 00:39:43,799
Speaker 1: working with your husband and I And I asked that

827
00:39:43,880 --> 00:39:47,840
Speaker 1: because obviously I have forever, not forever, but for a decade.

828
00:39:48,719 --> 00:39:50,600
Speaker 1: And there's times I really do want to kill them,

829
00:39:50,719 --> 00:39:53,640
Speaker 1: and and there's times where I'm grateful for it. But

830
00:39:53,680 --> 00:39:56,440
Speaker 1: I have a lot of friends, like you know, Manieluliers

831
00:39:56,480 --> 00:39:58,560
Speaker 1: worked with her husband from day one.

832
00:39:58,760 --> 00:40:01,400
Speaker 2: Like there's just there's a lot of people where it

833
00:40:01,560 --> 00:40:02,640
Speaker 2: really does work.

834
00:40:02,719 --> 00:40:05,960
Speaker 1: So I want to know sort of you know, the

835
00:40:06,040 --> 00:40:08,680
Speaker 1: pros and concerts, it's just all one way or another.

836
00:40:08,760 --> 00:40:11,160
Speaker 3: Well, it just that it was a very recent thing

837
00:40:11,239 --> 00:40:14,120
Speaker 3: because it was during COVID when we were all just together,

838
00:40:14,640 --> 00:40:15,400
Speaker 3: just happened.

839
00:40:15,480 --> 00:40:19,360
Speaker 4: I never in my life would ever have imagined this ever.

840
00:40:20,960 --> 00:40:23,560
Speaker 3: So you know, in terms of opening the store like that,

841
00:40:23,680 --> 00:40:27,040
Speaker 3: we were very much like Tod was just handling the

842
00:40:27,239 --> 00:40:28,800
Speaker 3: real estate and the stores.

843
00:40:29,040 --> 00:40:31,480
Speaker 4: And but then obviously.

844
00:40:31,040 --> 00:40:34,640
Speaker 3: Then now having had opened seventeen stores and the business

845
00:40:34,680 --> 00:40:38,359
Speaker 3: has grown so much, and just trying to navigate all

846
00:40:38,360 --> 00:40:40,880
Speaker 3: of that. You also, I think realize, like when you

847
00:40:40,920 --> 00:40:43,439
Speaker 3: get to a certain point, like Todd knows me better

848
00:40:43,480 --> 00:40:46,280
Speaker 3: than anyone, and he knows what's going to be the best.

849
00:40:46,360 --> 00:40:48,600
Speaker 3: I mean, I always say he's like my best executive

850
00:40:48,600 --> 00:40:49,719
Speaker 3: assistant I could ever have.

851
00:40:49,800 --> 00:40:51,759
Speaker 4: Like he was literally setting me up and doing all

852
00:40:51,760 --> 00:40:55,640
Speaker 4: this stuff. So but so he knows me, you know,

853
00:40:55,719 --> 00:40:56,719
Speaker 4: he knows all of that.

854
00:40:56,880 --> 00:41:00,279
Speaker 3: So I think, well, when we first moved into when

855
00:41:00,320 --> 00:41:03,520
Speaker 3: we were during lockdown, it was like I never worked.

856
00:41:03,680 --> 00:41:06,239
Speaker 4: I've never I don't. I'm not on calls with him.

857
00:41:06,239 --> 00:41:08,040
Speaker 3: I won't do calls with him, I won't do zooms,

858
00:41:08,080 --> 00:41:10,080
Speaker 3: I won't do like it's very much. But when we

859
00:41:10,080 --> 00:41:12,480
Speaker 3: were designing the stores together, we'd make sure we had

860
00:41:12,520 --> 00:41:14,480
Speaker 3: everything set up. Then we would for that, we would

861
00:41:14,480 --> 00:41:17,120
Speaker 3: take our calls with our designers of the store, you know,

862
00:41:17,360 --> 00:41:20,279
Speaker 3: choose all the finishes, choose all of that stuff. And

863
00:41:20,320 --> 00:41:24,720
Speaker 3: then now I would say, there's a little bit more crossover.

864
00:41:24,800 --> 00:41:28,480
Speaker 3: But because I just I'm so the creative and oversee

865
00:41:28,520 --> 00:41:32,040
Speaker 3: all of that, and he really helps to oversee much

866
00:41:32,080 --> 00:41:33,920
Speaker 3: more like operation business.

867
00:41:34,120 --> 00:41:37,080
Speaker 4: Yeah, like new businesses, opportunity things like that.

868
00:41:37,200 --> 00:41:40,359
Speaker 3: And then we haven't opened a store in the last

869
00:41:40,400 --> 00:41:41,520
Speaker 3: like six months.

870
00:41:41,760 --> 00:41:44,439
Speaker 4: My gosh. But he's definitely the one.

871
00:41:44,480 --> 00:41:48,680
Speaker 3: He's like going pushing, like moving ahead. So we just

872
00:41:49,120 --> 00:41:50,680
Speaker 3: now I see him in the office all the time

873
00:41:50,719 --> 00:41:52,640
Speaker 3: because we moved into a beautiful new.

874
00:41:52,480 --> 00:41:55,719
Speaker 4: Showroom which you have to come see last September.

875
00:41:55,920 --> 00:41:58,239
Speaker 3: But he was literally working in my office and I

876
00:41:58,280 --> 00:42:00,319
Speaker 3: was like, okay, now this is like two much.

877
00:42:00,360 --> 00:42:02,880
Speaker 4: You need to get your own office down the hall

878
00:42:03,320 --> 00:42:04,239
Speaker 4: so that I'm not.

879
00:42:04,200 --> 00:42:05,640
Speaker 3: Like, I know you want to see He's like, don't

880
00:42:05,640 --> 00:42:09,160
Speaker 3: you want to see me every second? The answer is no, no,

881
00:42:09,280 --> 00:42:12,200
Speaker 3: but I love you. But yeah, so it's very much,

882
00:42:12,320 --> 00:42:14,360
Speaker 3: you know, we need to. It's figuring out the balance

883
00:42:14,400 --> 00:42:16,839
Speaker 3: with the girls when we're traveling. You know, they don't

884
00:42:16,880 --> 00:42:18,799
Speaker 3: really like us to They're very much in it and

885
00:42:18,840 --> 00:42:21,239
Speaker 3: they know everything going on, but they don't want if

886
00:42:21,280 --> 00:42:23,320
Speaker 3: we're having a business conversation they can see they're like,

887
00:42:23,360 --> 00:42:23,960
Speaker 3: stop fighting.

888
00:42:24,000 --> 00:42:26,400
Speaker 4: We're not fighting, We're just happy. It's hard. Yeah, So

889
00:42:26,920 --> 00:42:27,560
Speaker 4: I think we're.

890
00:42:27,440 --> 00:42:31,600
Speaker 2: Still been the biggest when to not talk about it right.

891
00:42:31,480 --> 00:42:33,080
Speaker 3: When to not to talk about it because you're kind

892
00:42:33,080 --> 00:42:36,160
Speaker 3: of allway like it's just like done, like you need to.

893
00:42:36,239 --> 00:42:39,720
Speaker 3: So we're figuring that part out and being much better,

894
00:42:39,800 --> 00:42:42,480
Speaker 3: I think, just in terms of like leaving those conversations

895
00:42:42,520 --> 00:42:44,160
Speaker 3: to when the girls go.

896
00:42:44,120 --> 00:42:45,359
Speaker 4: To bed or just when we're not.

897
00:42:45,400 --> 00:42:49,239
Speaker 3: With them, and because it's like you know, often like

898
00:42:49,440 --> 00:42:52,320
Speaker 3: not that we're arguing, it's just having a conversation.

899
00:42:52,320 --> 00:42:56,080
Speaker 1: It's a conversation and it's and it's and it's hard

900
00:42:56,160 --> 00:42:58,960
Speaker 1: because your brain's always going there's so much happening, your

901
00:42:59,040 --> 00:43:00,759
Speaker 1: brand is growing, and it's like you want to talk

902
00:43:00,800 --> 00:43:03,040
Speaker 1: about it, and it's kind of awesome, yeah that it's

903
00:43:03,040 --> 00:43:05,600
Speaker 1: your husband, right, because imagine if you were like calling

904
00:43:05,640 --> 00:43:06,480
Speaker 1: someone else.

905
00:43:06,360 --> 00:43:06,920
Speaker 2: To talk about it.

906
00:43:07,080 --> 00:43:09,160
Speaker 3: Yeah, So at the end that I'm starting to realize

907
00:43:09,200 --> 00:43:11,560
Speaker 3: that it's actually like he knows me better than anyone

908
00:43:11,600 --> 00:43:13,200
Speaker 3: and I know that. I like what you said, like

909
00:43:13,239 --> 00:43:16,160
Speaker 3: you can trust each other so much, and so I

910
00:43:16,200 --> 00:43:19,080
Speaker 3: think having that and when your business growth all these things,

911
00:43:19,280 --> 00:43:22,279
Speaker 3: it's really hard to find people that you trust, you know,

912
00:43:22,880 --> 00:43:25,240
Speaker 3: through and through and so, and that's the most important

913
00:43:25,239 --> 00:43:28,240
Speaker 3: thing to be able to really rely on an amazing

914
00:43:28,360 --> 00:43:31,400
Speaker 3: team and to help you know, make the right decisions

915
00:43:31,440 --> 00:43:34,080
Speaker 3: for you and you know, know what you're capable of

916
00:43:34,120 --> 00:43:35,879
Speaker 3: doing and not and pushing you in the right way.

917
00:43:35,960 --> 00:43:40,880
Speaker 1: So all of that, so what just sort of keeps

918
00:43:40,880 --> 00:43:43,160
Speaker 1: you up at night and like.

919
00:43:43,200 --> 00:43:45,480
Speaker 4: All of it everything I know.

920
00:43:45,960 --> 00:43:49,960
Speaker 3: So, I mean it's still like whenever I'm whenever I

921
00:43:50,040 --> 00:43:53,200
Speaker 3: have like a big shoot or I have something like that,

922
00:43:53,280 --> 00:43:56,600
Speaker 3: the next day, I feel like my brain is constantly

923
00:43:56,640 --> 00:43:58,560
Speaker 3: going because then I'm like looking at my looking for

924
00:43:58,600 --> 00:44:00,319
Speaker 3: inspiration here. Oh my god, I need to make sure

925
00:44:00,320 --> 00:44:03,000
Speaker 3: I get that shot, because that that's really where my

926
00:44:03,080 --> 00:44:06,080
Speaker 3: heart and soul is, like in the storytelling in these

927
00:44:06,719 --> 00:44:09,160
Speaker 3: you know, in all of the content that we're all

928
00:44:09,200 --> 00:44:12,000
Speaker 3: you know, but I'm constantly thinking about all of that,

929
00:44:12,560 --> 00:44:16,960
Speaker 3: So I think that for sure that's what the image.

930
00:44:17,000 --> 00:44:19,239
Speaker 4: Yeah, it's like the image that that keeps me up.

931
00:44:19,680 --> 00:44:23,000
Speaker 3: And then you know, now we've started to do more,

932
00:44:23,360 --> 00:44:25,600
Speaker 3: you know, we've started to get on the fashion calendar.

933
00:44:25,680 --> 00:44:28,120
Speaker 3: So this is going to be our third yes, our

934
00:44:28,200 --> 00:44:31,200
Speaker 3: third fashion So during that time, that's like the most

935
00:44:31,280 --> 00:44:33,680
Speaker 3: I mean that forget it like you're it's terrified like

936
00:44:33,719 --> 00:44:36,759
Speaker 3: that you're just going because there's always a million things

937
00:44:36,800 --> 00:44:39,239
Speaker 3: to think about and a million things that you're going

938
00:44:39,320 --> 00:44:42,239
Speaker 3: to forget and nobody knows everything that you need to

939
00:44:42,320 --> 00:44:44,799
Speaker 3: keep in mind except for you, really, so it's just

940
00:44:44,880 --> 00:44:49,120
Speaker 3: like crossing off all those different boxes and making sure

941
00:44:49,160 --> 00:44:52,600
Speaker 3: that like you're the one as like the creative head

942
00:44:52,640 --> 00:44:54,279
Speaker 3: to make sure that it all gets done.

943
00:44:55,600 --> 00:45:00,000
Speaker 1: Now, tell me about your most recent collab that launched today, Yes.

944
00:45:00,040 --> 00:45:00,600
Speaker 2: Today.

945
00:45:02,160 --> 00:45:08,440
Speaker 3: Officially launches tomorrow, which is amazing. August fourth, it's amazing.

946
00:45:08,440 --> 00:45:12,280
Speaker 3: I went tell me, it's so good. And we shot

947
00:45:12,320 --> 00:45:15,680
Speaker 3: Sierra for it and her her son and daughter. She's

948
00:45:15,800 --> 00:45:19,400
Speaker 3: literally the best person, Like, she's so beautiful, she's so

949
00:45:20,280 --> 00:45:24,120
Speaker 3: like talented, smart, sexy, like everything about her and just

950
00:45:24,160 --> 00:45:28,440
Speaker 3: like her kids. So she was just the perfect face

951
00:45:28,560 --> 00:45:29,360
Speaker 3: of the campaign.

952
00:45:29,400 --> 00:45:30,840
Speaker 4: And I'm so happy that it came to be.

953
00:45:31,080 --> 00:45:34,319
Speaker 3: And also she's like a tomboy cool, she's not so

954
00:45:34,440 --> 00:45:36,960
Speaker 3: girly girly, which I love. And so this collection is

955
00:45:37,080 --> 00:45:38,960
Speaker 3: very much like I mean, if it was up to me,

956
00:45:39,000 --> 00:45:41,600
Speaker 3: it would have had a hundred more ruffles and like

957
00:45:41,640 --> 00:45:41,920
Speaker 3: all that.

958
00:45:42,000 --> 00:45:46,120
Speaker 4: And I'm so it's cool, Like it's very cool. It's

959
00:45:46,200 --> 00:45:50,160
Speaker 4: and it's for everyone. It's for the whole family. It's

960
00:45:50,200 --> 00:45:50,960
Speaker 4: for you know.

961
00:45:51,000 --> 00:45:53,560
Speaker 3: We have pieces for men, we have pieces for baby,

962
00:45:53,600 --> 00:45:57,640
Speaker 3: we have accessories we have and also and also just

963
00:45:57,760 --> 00:45:59,920
Speaker 3: not like I was at the Gap at.

964
00:45:59,800 --> 00:46:02,239
Speaker 4: The Grove yesterday which is amazing yesterday showing the.

965
00:46:03,280 --> 00:46:06,080
Speaker 3: Team there, and it's just it really is just like easy,

966
00:46:06,200 --> 00:46:11,520
Speaker 3: so taking like their icons and our icons, bringing them together.

967
00:46:11,800 --> 00:46:14,040
Speaker 4: That ruffle mini skirt we made one like a.

968
00:46:14,000 --> 00:46:17,120
Speaker 3: Floral with a little islet for them, and really keep

969
00:46:17,280 --> 00:46:21,080
Speaker 3: denim like Boussier's and dresses the denim jackets I love.

970
00:46:21,400 --> 00:46:23,600
Speaker 4: And you know, it's just it's fun.

971
00:46:23,640 --> 00:46:26,080
Speaker 3: It has you can if you're girly and you're feminine

972
00:46:26,080 --> 00:46:28,160
Speaker 3: and you want to get that, there's plenty to get.

973
00:46:28,600 --> 00:46:30,640
Speaker 4: And then if you also like also.

974
00:46:30,560 --> 00:46:34,160
Speaker 3: Want to want something love shack fancy and you're not

975
00:46:34,280 --> 00:46:37,320
Speaker 3: so fun overly girly, you still have a million options.

976
00:46:37,360 --> 00:46:38,680
Speaker 4: So it's cool to be.

977
00:46:39,000 --> 00:46:41,600
Speaker 3: You know, I grew up with the Gap, so it's

978
00:46:41,640 --> 00:46:45,760
Speaker 3: like it's fun and I yeah, it's iconic.

979
00:46:45,880 --> 00:46:47,160
Speaker 4: It's totally iconic. Yeah.

980
00:46:47,160 --> 00:46:49,320
Speaker 3: Well my Scarlet, my ten year old before she was

981
00:46:49,360 --> 00:46:51,840
Speaker 3: like really mom, gat and now she's like Gap is

982
00:46:51,880 --> 00:46:52,760
Speaker 3: just so iconic.

983
00:46:52,840 --> 00:46:56,400
Speaker 4: I'm like it's so ict Like I the you know,

984
00:46:56,520 --> 00:46:58,040
Speaker 4: it's just all the same.

985
00:46:57,960 --> 00:47:03,200
Speaker 3: Like storytelling, getting like cool faith, cool ambassadors and thinking

986
00:47:03,200 --> 00:47:05,640
Speaker 3: outside the box. And I think it's a really fun

987
00:47:06,200 --> 00:47:08,359
Speaker 3: you know, we have like it's fun to just keep

988
00:47:08,360 --> 00:47:11,719
Speaker 3: on evolving when things get so you know that you

989
00:47:11,800 --> 00:47:15,840
Speaker 3: get into routine and so yeah, pink and exactly like thank.

990
00:47:15,640 --> 00:47:17,640
Speaker 2: Gosh, it's not and then came Barbie.

991
00:47:17,880 --> 00:47:20,239
Speaker 3: Yeah, and then came Barbie and then but you know,

992
00:47:20,360 --> 00:47:21,560
Speaker 3: even like and in terms of.

993
00:47:21,480 --> 00:47:23,640
Speaker 4: Our main line, like that's getting much more.

994
00:47:23,920 --> 00:47:26,560
Speaker 3: We have a huge range that I need to show

995
00:47:26,640 --> 00:47:30,359
Speaker 3: you everything because we've like an incredible new design team

996
00:47:30,400 --> 00:47:33,600
Speaker 3: and it's very evolved and it's like really now going

997
00:47:33,640 --> 00:47:36,720
Speaker 3: to be for all ages, and the fabrications and the

998
00:47:36,760 --> 00:47:37,520
Speaker 3: fits are like.

999
00:47:37,600 --> 00:47:41,439
Speaker 4: Beautiful tailored pieces all seasons. Like it's really great.

1000
00:47:41,480 --> 00:47:44,400
Speaker 3: So that launch is like mid August, which is going

1001
00:47:44,480 --> 00:47:47,240
Speaker 3: to be incredible. So it's really just keeping in mind

1002
00:47:47,400 --> 00:47:51,600
Speaker 3: like all the ages of girls and women and all

1003
00:47:51,640 --> 00:47:54,280
Speaker 3: these because you know, we realized having all these stores,

1004
00:47:54,280 --> 00:47:57,720
Speaker 3: there's so many women that come in that are older

1005
00:47:57,880 --> 00:48:00,600
Speaker 3: and that are all ages, and we we didn't really

1006
00:48:00,640 --> 00:48:02,520
Speaker 3: have enough to be able to offer everyone.

1007
00:48:02,640 --> 00:48:05,400
Speaker 4: So that's you know, same like we had to in

1008
00:48:05,480 --> 00:48:06,480
Speaker 4: terms of like.

1009
00:48:06,400 --> 00:48:08,959
Speaker 1: They may want to sleeve, they may want to see,

1010
00:48:09,400 --> 00:48:10,920
Speaker 1: they don't want something, so roughily.

1011
00:48:10,960 --> 00:48:15,600
Speaker 3: They want something easy, So that's really where we're you know, merchandising,

1012
00:48:15,800 --> 00:48:18,920
Speaker 3: like who it's so important, So like these are all

1013
00:48:18,960 --> 00:48:22,400
Speaker 3: things that we've just you know, we understand now as

1014
00:48:22,440 --> 00:48:25,040
Speaker 3: a business and we're being you know, we're really moving

1015
00:48:25,080 --> 00:48:25,600
Speaker 3: forward in.

1016
00:48:25,480 --> 00:48:27,400
Speaker 4: That direction to be able to have it for.

1017
00:48:27,400 --> 00:48:30,560
Speaker 3: Everyone, because it started off as you know, what I wanted,

1018
00:48:30,640 --> 00:48:33,560
Speaker 3: and now it's really what, like, you know what what

1019
00:48:33,680 --> 00:48:37,680
Speaker 3: all of our customers and all of our audience wants well,

1020
00:48:37,760 --> 00:48:40,279
Speaker 3: which is why we're you can't do every time, I'm like.

1021
00:48:40,560 --> 00:48:44,560
Speaker 1: Yes, one hundred, one hundred percent. I mean, it's clear

1022
00:48:44,560 --> 00:48:47,480
Speaker 1: to me that you're living your dream. You've worked incredibly

1023
00:48:47,520 --> 00:48:50,800
Speaker 1: hard for it. Do you ever dream beyond this moment

1024
00:48:50,960 --> 00:48:53,319
Speaker 1: or do you just live in every single moment and

1025
00:48:53,400 --> 00:48:55,080
Speaker 1: just go, Okay, this is what it is now, this

1026
00:48:55,160 --> 00:48:57,520
Speaker 1: is what I'm thinking for this year, like dadada, or

1027
00:48:57,560 --> 00:49:00,560
Speaker 1: do you go, okay, in like five years from now,

1028
00:49:00,680 --> 00:49:03,000
Speaker 1: I hope to be doing X. Do you have that

1029
00:49:03,120 --> 00:49:05,600
Speaker 1: dream or do you just kind of like take each day.

1030
00:49:07,320 --> 00:49:09,840
Speaker 3: I mean, I definitely take each day, but I'm always

1031
00:49:09,840 --> 00:49:12,759
Speaker 3: thinking of everything. Where we have like an amazing new

1032
00:49:13,200 --> 00:49:15,880
Speaker 3: category that's launching in September, which we've been working on.

1033
00:49:15,960 --> 00:49:17,400
Speaker 4: So that's so exciting.

1034
00:49:18,040 --> 00:49:21,120
Speaker 3: And I am always any but I love to travel,

1035
00:49:21,239 --> 00:49:24,840
Speaker 3: like I mean, I'm here at you really do. I'm like,

1036
00:49:24,920 --> 00:49:26,920
Speaker 3: oh my gosh, I knowed this is my dream, Like

1037
00:49:26,960 --> 00:49:30,080
Speaker 3: I want to have like a whole hotel, like you know,

1038
00:49:30,160 --> 00:49:33,359
Speaker 3: it's like all pink and York now around. So I

1039
00:49:33,600 --> 00:49:37,879
Speaker 3: very much think in terms of like lifestyle hospitality. I mean,

1040
00:49:37,920 --> 00:49:41,480
Speaker 3: I'm like hotels, restaurant, like that's the whole. I'm always

1041
00:49:41,480 --> 00:49:44,759
Speaker 3: thinking about that kind of thing, so much more in

1042
00:49:44,880 --> 00:49:49,120
Speaker 3: terms of of many different ideas as opposed to just

1043
00:49:49,680 --> 00:49:50,320
Speaker 3: the clothing.

1044
00:49:50,440 --> 00:49:53,160
Speaker 1: And you know, yeah, I mean I think of Love

1045
00:49:53,200 --> 00:49:56,759
Speaker 1: Shock as a lifestyle brand right one thousand percent. And

1046
00:49:56,800 --> 00:49:59,400
Speaker 1: I think and like I said, it's because the brand

1047
00:49:59,520 --> 00:50:01,719
Speaker 1: is wrecking nice well to a point where you walk

1048
00:50:01,760 --> 00:50:05,400
Speaker 1: into a hotel suite at whatever hotel and it's a

1049
00:50:05,440 --> 00:50:07,920
Speaker 1: Love Shock fancy sweet yeah, and you would know that,

1050
00:50:08,040 --> 00:50:10,560
Speaker 1: and that's the dream in my opinion. I mean, just

1051
00:50:10,640 --> 00:50:14,800
Speaker 1: outside looking in. And you know, I'm obviously a fan.

1052
00:50:15,120 --> 00:50:19,000
Speaker 1: I adore you. I'm so impressed with you. Your family's

1053
00:50:19,080 --> 00:50:20,680
Speaker 1: the sweetest.

1054
00:50:20,120 --> 00:50:21,399
Speaker 4: And thank you, you.

1055
00:50:21,360 --> 00:50:24,080
Speaker 2: Know, I mean, congrats a thousand times.

1056
00:50:24,120 --> 00:50:27,360
Speaker 1: But like just I feel like you haven't even weirdly

1057
00:50:27,400 --> 00:50:29,960
Speaker 1: scratched the surface of what you're going to do. But

1058
00:50:30,719 --> 00:50:32,440
Speaker 1: you know, I'm excited to see all of it, and

1059
00:50:32,440 --> 00:50:33,040
Speaker 1: I'm here for it.

1060
00:50:33,320 --> 00:50:33,840
Speaker 2: I'm cheering.

1061
00:50:34,280 --> 00:50:38,400
Speaker 4: I'm cheering in good I know. We need to just

1062
00:50:38,480 --> 00:50:39,440
Speaker 4: do this like weekly.

1063
00:50:39,680 --> 00:50:43,839
Speaker 1: Well, come home, come home, and okay, and we will

1064
00:50:44,640 --> 00:50:45,800
Speaker 1: come home and we.

1065
00:50:45,680 --> 00:50:47,840
Speaker 2: Will and we have lots to do together, and let's.

1066
00:50:47,640 --> 00:50:53,480
Speaker 4: Talk about amazing. I love you, Matt, seriously, Thank you Rachel.

1067
00:50:58,800 --> 00:51:00,960
Speaker 1: It's that time in the show when I answer to

1068
00:51:01,480 --> 00:51:05,040
Speaker 1: listener questions, So let's see what we have today. Do

1069
00:51:05,080 --> 00:51:08,919
Speaker 1: you consider yourself a content creator? And if so, what

1070
00:51:09,040 --> 00:51:11,320
Speaker 1: is your favorite part about making content?

1071
00:51:11,800 --> 00:51:13,080
Speaker 2: Interesting? Great question.

1072
00:51:13,200 --> 00:51:16,360
Speaker 1: Actually, I don't know that I consider myself a content

1073
00:51:16,440 --> 00:51:19,920
Speaker 1: creator the same way I really never considered myself a

1074
00:51:20,000 --> 00:51:21,600
Speaker 1: quote unquote influencer.

1075
00:51:21,800 --> 00:51:23,359
Speaker 2: And I think that's maybe just.

1076
00:51:23,400 --> 00:51:25,319
Speaker 1: Because I am who I am, and I think I've

1077
00:51:25,400 --> 00:51:31,880
Speaker 1: just always been doing different iterations of brand expression. And

1078
00:51:32,520 --> 00:51:35,120
Speaker 1: I think now there's maybe a title for it, which

1079
00:51:35,160 --> 00:51:38,520
Speaker 1: is making content. But I don't think I would really

1080
00:51:38,520 --> 00:51:41,840
Speaker 1: put a label on myself as a content creator.

1081
00:51:42,360 --> 00:51:43,680
Speaker 2: Not that that's a bad thing.

1082
00:51:43,719 --> 00:51:46,879
Speaker 1: I think it's genius, But I think at that point,

1083
00:51:46,960 --> 00:51:50,680
Speaker 1: it's probably considered like your full time job is creating content,

1084
00:51:51,520 --> 00:51:54,920
Speaker 1: and I would say that that is a part of

1085
00:51:55,000 --> 00:51:58,080
Speaker 1: my job and definitely not my full time job, if

1086
00:51:58,080 --> 00:52:02,040
Speaker 1: that makes sense. But certainly my favorite part about making

1087
00:52:02,120 --> 00:52:06,319
Speaker 1: content of any kind, I think is having that ability

1088
00:52:07,000 --> 00:52:12,040
Speaker 1: to communicate my brand to more people and to also

1089
00:52:12,280 --> 00:52:15,400
Speaker 1: really connect with more people every time, you know, I

1090
00:52:15,480 --> 00:52:19,680
Speaker 1: put something out into the universe publicly, and also I

1091
00:52:19,719 --> 00:52:23,480
Speaker 1: think just trying to constantly be new and have new

1092
00:52:23,520 --> 00:52:28,640
Speaker 1: ideas and you know, new messaging about important things. So yeah,

1093
00:52:28,680 --> 00:52:31,759
Speaker 1: that would be my favorite constant connection. Okay, the next

1094
00:52:31,840 --> 00:52:35,440
Speaker 1: question very unrelated. Do you dress your boys or do

1095
00:52:35,480 --> 00:52:40,280
Speaker 1: they dress themselves? I would say Caius one hundred percent

1096
00:52:40,320 --> 00:52:43,200
Speaker 1: of the time. I dress him, although lately he's become

1097
00:52:43,239 --> 00:52:46,040
Speaker 1: obsessed with wearing suits because he thinks it's very gentlemanly.

1098
00:52:46,640 --> 00:52:48,560
Speaker 2: He likes dressing up, which I love.

1099
00:52:49,040 --> 00:52:51,279
Speaker 1: He's always been my little prince Charming, and all of

1100
00:52:51,320 --> 00:52:53,960
Speaker 1: a sudden, he's really taken a liking to wearing suits,

1101
00:52:54,840 --> 00:52:56,640
Speaker 1: which is funny and amazing.

1102
00:52:56,920 --> 00:52:57,400
Speaker 2: Skyler.

1103
00:52:57,680 --> 00:53:02,320
Speaker 1: I dress him most of the time, but I think

1104
00:53:02,360 --> 00:53:05,720
Speaker 1: now that he's starting seventh grade, he will be dressing himself.

1105
00:53:05,760 --> 00:53:08,640
Speaker 2: For school, and I will probably have no saying it.

1106
00:53:08,680 --> 00:53:10,239
Speaker 1: But I kind of have a deal with Skuy that,

1107
00:53:10,400 --> 00:53:14,720
Speaker 1: like when it matters, like if we're doing something nice,

1108
00:53:15,520 --> 00:53:18,960
Speaker 1: he'll let me choose it, and then when he's just

1109
00:53:18,960 --> 00:53:22,040
Speaker 1: hanging out with his friends, he chooses it. So yeah,

1110
00:53:22,200 --> 00:53:24,719
Speaker 1: I don't want to hold him back from expressing himself

1111
00:53:25,280 --> 00:53:27,000
Speaker 1: the way he wants to. But I will say, out

1112
00:53:27,000 --> 00:53:31,239
Speaker 1: of pure laziness, very often Sky'll just be like, you

1113
00:53:31,280 --> 00:53:32,279
Speaker 1: pick it and tell me what to where.

1114
00:53:32,280 --> 00:53:33,799
Speaker 2: I don't care. So there you go.

1115
00:53:34,600 --> 00:53:38,360
Speaker 1: Don't forget to submit your questions for next week's episode.

1116
00:53:38,560 --> 00:53:40,640
Speaker 1: All you have to do is dm us your questions

1117
00:53:40,640 --> 00:53:43,360
Speaker 1: to at Climbing in Hills pod on Instagram and I

1118
00:53:43,520 --> 00:53:54,560
Speaker 1: might just answer them. I want to thank Rebecca so

1119
00:53:54,719 --> 00:53:57,319
Speaker 1: much for coming on the podcast.

1120
00:53:58,040 --> 00:54:00,920
Speaker 2: She has truly been welt a real.

1121
00:54:00,800 --> 00:54:05,480
Speaker 1: Fashion empire, and you know, I'm someone that has watched

1122
00:54:05,520 --> 00:54:09,759
Speaker 1: it from the outside. I've seen it from the inside,

1123
00:54:10,440 --> 00:54:13,319
Speaker 1: and I have to tell you that, you know I

1124
00:54:13,440 --> 00:54:14,040
Speaker 1: said it.

1125
00:54:14,080 --> 00:54:14,960
Speaker 2: In the episode.

1126
00:54:15,120 --> 00:54:19,480
Speaker 1: It's it is the hardest thing really in the fashion industry.

1127
00:54:19,520 --> 00:54:22,880
Speaker 1: It is the hardest thing to create a brand and

1128
00:54:23,000 --> 00:54:26,360
Speaker 1: have it last and have it be successful, all while

1129
00:54:26,480 --> 00:54:30,480
Speaker 1: keeping the DNA of the brand, the true essence of

1130
00:54:30,520 --> 00:54:33,480
Speaker 1: the brand and the vision of the brand, the aesthetic

1131
00:54:33,560 --> 00:54:37,839
Speaker 1: of the brand. To really keep that true to who

1132
00:54:37,920 --> 00:54:42,400
Speaker 1: you are as the founder and the creative director. It's

1133
00:54:42,520 --> 00:54:46,759
Speaker 1: it's really hard and to not get lost in the

1134
00:54:46,840 --> 00:54:52,080
Speaker 1: poll of what different retailers want and pholesale, and it's

1135
00:54:52,200 --> 00:54:54,920
Speaker 1: it's really a grind and it's really hard, and it

1136
00:54:54,960 --> 00:54:58,399
Speaker 1: takes thick skin and it takes perseverance. And I can

1137
00:54:58,440 --> 00:55:01,280
Speaker 1: tell you that while Rebecca has grown up in fashion,

1138
00:55:02,200 --> 00:55:06,080
Speaker 1: she wasn't handed things. She built this really ground up

1139
00:55:06,280 --> 00:55:08,880
Speaker 1: and is still doing it and is really hands on.

1140
00:55:09,120 --> 00:55:11,680
Speaker 1: And I have to say, she's just so impressive and

1141
00:55:11,719 --> 00:55:13,760
Speaker 1: she's a sweetheart, and she loves her brand.

1142
00:55:14,200 --> 00:55:15,160
Speaker 2: She is her brand.

1143
00:55:15,960 --> 00:55:19,759
Speaker 1: And you know, I really hope you enjoyed this episode

1144
00:55:19,840 --> 00:55:23,160
Speaker 1: as much as I did. If you want more Climbing

1145
00:55:23,200 --> 00:55:26,160
Speaker 1: and Heels content, follow me on at Rachel Zo and

1146
00:55:26,280 --> 00:55:29,640
Speaker 1: at Climbing in Heels pod on Instagram for more updates

1147
00:55:29,680 --> 00:55:33,880
Speaker 1: on upcoming guests, episodes, and all things cure Ature.

1148
00:55:34,520 --> 00:55:36,120
Speaker 2: I'll see you all next week.