1 00:00:02,040 --> 00:00:07,080 Speaker 1: Welcome to brain stuff from how stuff works, Hey, brain stuff, 2 00:00:07,120 --> 00:00:10,399 Speaker 1: luring vog obamb here on the menu of what's scary 3 00:00:10,480 --> 00:00:13,880 Speaker 1: these days, there are many threats to choose, from mass 4 00:00:13,880 --> 00:00:19,160 Speaker 1: shootings and uncertain political and economic future, nuclear war spiders. 5 00:00:19,840 --> 00:00:23,680 Speaker 1: So it begs the question why would anyone want more? 6 00:00:24,280 --> 00:00:26,840 Speaker 1: Why do people, in fact pay money to be scared 7 00:00:26,880 --> 00:00:30,520 Speaker 1: when there's already enough frightening stuff served up daily? But 8 00:00:30,600 --> 00:00:34,080 Speaker 1: that's exactly what tons of people do. We Horror fans 9 00:00:34,080 --> 00:00:37,559 Speaker 1: seek out horror movies, scary books, and haunted houses. We 10 00:00:37,680 --> 00:00:41,479 Speaker 1: pay to consume fear, and selling fear is an increasingly 11 00:00:41,560 --> 00:00:45,720 Speaker 1: profitable pursuit. For instance, the number of horror movies released 12 00:00:45,720 --> 00:00:52,840 Speaker 1: in only seven sixty two. The top twenty horror films 13 00:00:52,840 --> 00:00:56,840 Speaker 1: of seventeen, including Stephen King's It Sold, combined a hundred 14 00:00:56,880 --> 00:01:00,400 Speaker 1: and forty million tickets and grossed more than nine twenty 15 00:01:00,400 --> 00:01:04,800 Speaker 1: million dollars. But this is nothing new. Since nineteen sixty 16 00:01:04,880 --> 00:01:07,880 Speaker 1: horror movies have taken more than twenty four billion dollars 17 00:01:07,920 --> 00:01:10,679 Speaker 1: of our hard earned money at the box office, adjusting 18 00:01:10,680 --> 00:01:15,120 Speaker 1: for inflation. It's a big business and the haunted house industry, 19 00:01:15,280 --> 00:01:17,920 Speaker 1: and yes we can call it an industry now is 20 00:01:17,959 --> 00:01:21,400 Speaker 1: also capitalizing. It grossed more than three hundred million dollars. 21 00:01:22,800 --> 00:01:25,800 Speaker 1: Amusement parks another place to find heart racing attractions that 22 00:01:25,880 --> 00:01:29,160 Speaker 1: scare so many annually serve three hundred and seventy five 23 00:01:29,240 --> 00:01:33,759 Speaker 1: million people in North America alone. Of course, this brand 24 00:01:33,800 --> 00:01:36,399 Speaker 1: of fear served up by horror flicks, thrill rides, and 25 00:01:36,480 --> 00:01:39,880 Speaker 1: even haunted houses is a specific and in fact different 26 00:01:40,040 --> 00:01:42,760 Speaker 1: form of fear than what someone feels or deals with 27 00:01:42,800 --> 00:01:46,319 Speaker 1: if they're mugged or chased by wild boars. And that 28 00:01:46,480 --> 00:01:49,040 Speaker 1: is where we can find the answer to today's question, 29 00:01:49,560 --> 00:01:53,080 Speaker 1: why do we do this to ourselves? First, it's important 30 00:01:53,080 --> 00:01:56,000 Speaker 1: to know that there is a competing overload of various 31 00:01:56,000 --> 00:02:00,680 Speaker 1: definitions and associated nuances of fear. Lots of people study it, 32 00:02:01,080 --> 00:02:04,000 Speaker 1: lots of people have opinions. We'll break it down into 33 00:02:04,080 --> 00:02:09,160 Speaker 1: two simple types, capital A anxiety and capital F fear. 34 00:02:10,240 --> 00:02:12,960 Speaker 1: Anxiety is what keeps us up at night. It's often 35 00:02:13,000 --> 00:02:19,200 Speaker 1: experienced as dread, worry, uncertainty, nervousness, apprehension, and specifically, it 36 00:02:19,280 --> 00:02:22,840 Speaker 1: focuses the mind on possible future events that might happen 37 00:02:23,080 --> 00:02:26,960 Speaker 1: but have not happened yet, anything from nuclear war or 38 00:02:27,000 --> 00:02:29,640 Speaker 1: the end of democracy, to the injury or death of 39 00:02:29,680 --> 00:02:33,840 Speaker 1: loved ones, a terrible break up, the loss of finances, ETCETERA. 40 00:02:34,160 --> 00:02:38,200 Speaker 1: Fear that is fright, horror, terror, or panic is the 41 00:02:38,320 --> 00:02:42,480 Speaker 1: much more straightforward frenemy. It derives from what is right 42 00:02:42,520 --> 00:02:45,000 Speaker 1: in front of us, right now, an immediate threat to 43 00:02:45,000 --> 00:02:47,320 Speaker 1: our safety. This could be standing in front of a 44 00:02:47,320 --> 00:02:51,120 Speaker 1: crowd for a speech, an unfriendly dog running straight for us, 45 00:02:51,240 --> 00:02:54,200 Speaker 1: or that moment when we accidentally walk through a spider web. 46 00:02:54,800 --> 00:02:58,760 Speaker 1: Not anxiety about that possibly happening, but that actually happening. 47 00:02:59,160 --> 00:03:03,239 Speaker 1: It causes signal aficant near instantaneous fight or flight biological 48 00:03:03,320 --> 00:03:07,600 Speaker 1: changes in US. But further, in attempting to understand why 49 00:03:07,639 --> 00:03:10,600 Speaker 1: someone would want to experience something like fear, we also 50 00:03:10,639 --> 00:03:13,960 Speaker 1: need to acknowledge that it contains a subcategory which brings 51 00:03:14,000 --> 00:03:19,480 Speaker 1: about similar symptoms, but with mostly enjoyable outcomes. Margie Key 52 00:03:19,560 --> 00:03:22,200 Speaker 1: is a sociologist who studies fear and the author of 53 00:03:22,200 --> 00:03:26,000 Speaker 1: the Book's Scream. She and her colleague Greg Siegel, PhD, 54 00:03:26,200 --> 00:03:29,359 Speaker 1: the director for the Cognitive Neuroscience Program at the University 55 00:03:29,360 --> 00:03:32,440 Speaker 1: of Pittsburgh, have come up with an academic description for 56 00:03:32,480 --> 00:03:38,839 Speaker 1: this subcategory, voluntary engagement with negative high arousal stimuli, or 57 00:03:38,880 --> 00:03:41,720 Speaker 1: in other words, going to a scary movie or haunted 58 00:03:41,760 --> 00:03:45,640 Speaker 1: house and while allowing ourselves to feel the biological thrills 59 00:03:45,640 --> 00:03:48,760 Speaker 1: of being scared. As part of this, the overall experience 60 00:03:48,760 --> 00:03:51,880 Speaker 1: can lead to deeper meaning in our lives. In some cases, 61 00:03:51,920 --> 00:03:56,240 Speaker 1: it can even provide some therapeutic value for those experiencing anxiety. 62 00:03:56,520 --> 00:03:59,800 Speaker 1: Care says that experiencing fund scary can give us a 63 00:03:59,800 --> 00:04:02,960 Speaker 1: set of mastery over it that can feel very gratifying. 64 00:04:03,280 --> 00:04:05,119 Speaker 1: Here's a chance to feel like we've got it all 65 00:04:05,160 --> 00:04:09,680 Speaker 1: within our control. Here's how it works. Step one, we 66 00:04:09,800 --> 00:04:13,600 Speaker 1: choose to experience a scary activity. This step, perhaps the 67 00:04:13,640 --> 00:04:18,000 Speaker 1: most important, frames our entire experience. By exhibiting agency to 68 00:04:18,040 --> 00:04:21,039 Speaker 1: face something scary, we're acknowledging that we are in control 69 00:04:21,040 --> 00:04:24,039 Speaker 1: of it. We also realize the safety inherent in this 70 00:04:24,520 --> 00:04:27,039 Speaker 1: that if we walk into a haunted house, we're not 71 00:04:27,080 --> 00:04:32,040 Speaker 1: going to be murdered. Not really right. Step two, something 72 00:04:32,160 --> 00:04:36,279 Speaker 1: unexpected startles or unsettles us alike in the Blair Witch Project, 73 00:04:36,320 --> 00:04:39,240 Speaker 1: when someone is standing in a very dark corner, or 74 00:04:39,400 --> 00:04:42,240 Speaker 1: the Shining, when ghostly twins demand that we come play 75 00:04:42,279 --> 00:04:45,640 Speaker 1: with them forever, end ever, or in any number of 76 00:04:45,680 --> 00:04:48,800 Speaker 1: slasher flicks when the protagonist realizes that the killer's calls 77 00:04:48,839 --> 00:04:52,080 Speaker 1: are coming from inside the house. The original reference to 78 00:04:52,120 --> 00:04:55,279 Speaker 1: that maybe when a stranger calls. By the way, good trivia. 79 00:04:55,960 --> 00:04:58,440 Speaker 1: At any rate, we're on edge, which brings us two 80 00:04:58,480 --> 00:05:02,880 Speaker 1: step three. We exp variance fight or flight. Danger stimuli 81 00:05:03,000 --> 00:05:05,640 Speaker 1: is received by our brain and our sympathetic nervous system 82 00:05:05,760 --> 00:05:08,400 Speaker 1: kicks into gear. This is what kept the cave people 83 00:05:08,440 --> 00:05:13,320 Speaker 1: away from sabertoothed lions. Our bodies are flooded with adrenaline, dopamine, oxytocin, 84 00:05:13,400 --> 00:05:16,760 Speaker 1: and endorphins. Our heart rate, blood pressure in breathing increase, 85 00:05:16,960 --> 00:05:19,640 Speaker 1: We sweat, we get goose bumps. In some cases, we 86 00:05:19,680 --> 00:05:24,200 Speaker 1: may scream, involuntarily jump or run for the hills. Don't worry, 87 00:05:24,279 --> 00:05:28,040 Speaker 1: it's all completely natural. Care says. This is the pedal 88 00:05:28,080 --> 00:05:31,359 Speaker 1: to the metal and all systems go, but in a 89 00:05:31,400 --> 00:05:34,640 Speaker 1: safe environment, one in which we choose to experience. It's 90 00:05:34,640 --> 00:05:36,719 Speaker 1: important to note that this is much different than facing 91 00:05:36,760 --> 00:05:40,160 Speaker 1: real danger, and that's what makes it fun. Care said, 92 00:05:40,600 --> 00:05:43,960 Speaker 1: even deciding to do scary, this is the protective frame 93 00:05:44,000 --> 00:05:46,800 Speaker 1: we've created for ourselves in our mind. We are being 94 00:05:46,839 --> 00:05:50,160 Speaker 1: open to engage with this material and suspend our disbelief. 95 00:05:50,640 --> 00:05:52,920 Speaker 1: It creates a different experience than if we were, say, 96 00:05:53,000 --> 00:05:55,960 Speaker 1: mugged at random. Our framing of the situation is then 97 00:05:56,040 --> 00:05:58,880 Speaker 1: going to be with that. In the context, screams mean 98 00:05:58,960 --> 00:06:02,600 Speaker 1: fun and not fear, which leads us to Step four. 99 00:06:03,120 --> 00:06:07,520 Speaker 1: We experience satisfaction on a biological level. Our parasympathetic nervous 100 00:06:07,520 --> 00:06:10,280 Speaker 1: system kicks in and it brings everything back down to 101 00:06:10,360 --> 00:06:14,440 Speaker 1: normal heart rate, breathing, blood pressure, sweating, and that urge 102 00:06:14,480 --> 00:06:18,120 Speaker 1: to run far, far away. Care said, this can feel 103 00:06:18,200 --> 00:06:21,680 Speaker 1: very relaxing. It's the rest and digest period. We're safe. 104 00:06:21,920 --> 00:06:24,760 Speaker 1: We can sit with that and reap the benefits. So 105 00:06:24,960 --> 00:06:28,880 Speaker 1: step five. Those benefits we share in the experience and 106 00:06:28,920 --> 00:06:32,560 Speaker 1: build relationships. Care said of hunted house, horror movie, and 107 00:06:32,680 --> 00:06:36,320 Speaker 1: roller coaster excursions. These experiences are often linked with friends 108 00:06:36,320 --> 00:06:39,720 Speaker 1: and family. We attend with them. We're building strong bonds 109 00:06:39,720 --> 00:06:43,000 Speaker 1: and a shared camaraderie that in itself can be really gratifying. 110 00:06:43,279 --> 00:06:46,760 Speaker 1: It's the stuff that nostalgia is built from. So why 111 00:06:46,800 --> 00:06:50,279 Speaker 1: do we choose to experience certain scary things? The rush, sure, 112 00:06:50,680 --> 00:06:53,400 Speaker 1: but also to make our lives feel more meaningful, to 113 00:06:53,480 --> 00:06:57,159 Speaker 1: make memories. Care also notes that a common therapy for 114 00:06:57,200 --> 00:07:00,200 Speaker 1: those who experience anxiety, that other brand of fear that 115 00:07:00,240 --> 00:07:03,159 Speaker 1: consumes many of us these days, is to do something 116 00:07:03,240 --> 00:07:08,640 Speaker 1: scary enough but ultimately safe, to activate your sympathetic nervous system. 117 00:07:08,640 --> 00:07:12,120 Speaker 1: She said. It's a physical sensation that feels good. It 118 00:07:12,160 --> 00:07:14,920 Speaker 1: gives you a mental pause. You become grounded in your body, 119 00:07:14,960 --> 00:07:18,840 Speaker 1: fully distracted by something in your environment, and ultimately you 120 00:07:18,880 --> 00:07:21,560 Speaker 1: realize that you survived something. You set a challenge and 121 00:07:21,640 --> 00:07:25,880 Speaker 1: you survived, which brings gratification. These days will take all 122 00:07:25,920 --> 00:07:32,720 Speaker 1: the help we can get. So what's your favorite scary movie? 123 00:07:35,080 --> 00:07:37,600 Speaker 1: Today's episode was written by Jamie Allen and produced by 124 00:07:37,640 --> 00:07:39,920 Speaker 1: Tyler Clang. For more on this and lots of other 125 00:07:40,000 --> 00:07:43,400 Speaker 1: satisfying topics, visit our home planet, how Stuff Works dot 126 00:07:43,400 --> 00:07:55,040 Speaker 1: com