WEBVTT - EYL #54 The Blueprint

0:00:00.400 --> 0:00:04.280
<v Speaker 1>You just realized your business needed to hire someone yesterday.

0:00:04.800 --> 0:00:09.520
<v Speaker 1>How can you find amazing candidates fast? Easy? Just use Indeed.

0:00:09.960 --> 0:00:12.680
<v Speaker 1>Stop struggling to get your job posts seen on other

0:00:12.760 --> 0:00:16.439
<v Speaker 1>job sites. With Indeed sponsored jobs, your post jumps to

0:00:16.480 --> 0:00:19.040
<v Speaker 1>the top of the page for your relevant candidates, so

0:00:19.120 --> 0:00:22.119
<v Speaker 1>you can reach the people you want faster. According to

0:00:22.160 --> 0:00:26.120
<v Speaker 1>Indeed data, sponsored jobs posted directly on Indeed have forty

0:00:26.120 --> 0:00:30.040
<v Speaker 1>five percent more applications than non sponsored jobs. Don't wait

0:00:30.080 --> 0:00:33.519
<v Speaker 1>any longer. Speed up your hiring right now with Indeed,

0:00:33.960 --> 0:00:36.200
<v Speaker 1>and listeners of this show will get a seventy five

0:00:36.280 --> 0:00:39.440
<v Speaker 1>dollars sponsored job credit to get your jobs more visibility

0:00:39.600 --> 0:00:45.320
<v Speaker 1>at indeed dot com slash pod Katz thirteen. Just go

0:00:45.360 --> 0:00:50.160
<v Speaker 1>to Indeed dot com slash pod Katz thirteen right now

0:00:50.479 --> 0:00:53.040
<v Speaker 1>and support our show by saying you heard about Indeed

0:00:53.080 --> 0:00:57.400
<v Speaker 1>on this podcast. Terms and conditions apply. Hiring Indeed is

0:00:57.440 --> 0:00:58.040
<v Speaker 1>all you need.

0:00:58.760 --> 0:01:02.880
<v Speaker 2>All right, guys, Welcome back, e y L Hometown Heroes

0:01:03.000 --> 0:01:07.120
<v Speaker 2>editions right for sure, for sure for sure. So we

0:01:07.160 --> 0:01:11.640
<v Speaker 2>are in d C right now. Just finished up crazy

0:01:11.720 --> 0:01:13.640
<v Speaker 2>crazy event we had top go up, got like two

0:01:13.720 --> 0:01:15.280
<v Speaker 2>hundred people there. It was crazy.

0:01:15.600 --> 0:01:15.720
<v Speaker 3>You know.

0:01:15.840 --> 0:01:18.000
<v Speaker 4>Somebody said they were like yo, man, this is crazy.

0:01:18.400 --> 0:01:21.880
<v Speaker 4>Everybody I follow on social media in this room right now,

0:01:21.880 --> 0:01:22.560
<v Speaker 4>how y'all do this?

0:01:22.959 --> 0:01:23.399
<v Speaker 5>Shout out?

0:01:24.080 --> 0:01:26.520
<v Speaker 2>Shout out to Shout out to everybody that came to

0:01:27.040 --> 0:01:30.800
<v Speaker 2>the event. Shout out to our god Sharani for.

0:01:30.800 --> 0:01:33.840
<v Speaker 3>Sure, Capital Capital, Capital Event.

0:01:33.600 --> 0:01:34.959
<v Speaker 5>Group, Capital Events Group.

0:01:35.480 --> 0:01:38.280
<v Speaker 3>Shout out to the boy Trani he is. He's amazing man.

0:01:38.360 --> 0:01:40.640
<v Speaker 4>So if you're in d C and you need an

0:01:40.680 --> 0:01:44.679
<v Speaker 4>event plan or curated, get the contact. Follow him on Instagram.

0:01:44.840 --> 0:01:47.240
<v Speaker 4>I'm sure we'll put a post up about it. You

0:01:47.319 --> 0:01:49.320
<v Speaker 4>took care of us man. DC would not be the

0:01:49.320 --> 0:01:50.040
<v Speaker 4>same without him here.

0:01:50.080 --> 0:01:53.280
<v Speaker 2>Thank you for the hospitality, bro, appreciate it. And what's coy?

0:01:53.320 --> 0:02:01.920
<v Speaker 2>Tom's coy for Sure Networking Power Network and Atlanta You're

0:02:02.000 --> 0:02:04.720
<v Speaker 2>next January twenty fifth, January twenty sixth.

0:02:04.760 --> 0:02:07.280
<v Speaker 5>We're gonna take over the whole city. We're gonna do.

0:02:07.280 --> 0:02:10.000
<v Speaker 2>A big, big, big, big big. You can't play around

0:02:10.040 --> 0:02:13.560
<v Speaker 2>with Atlanta. Yeah, facts the fact.

0:02:14.000 --> 0:02:20.639
<v Speaker 4>Every time we say Atlanta, if you know, you know, man,

0:02:20.680 --> 0:02:22.680
<v Speaker 4>shout out to the great city of Atlanta.

0:02:22.760 --> 0:02:24.760
<v Speaker 2>Can't wait to touch the town. We're gonna be releasing

0:02:24.840 --> 0:02:28.560
<v Speaker 2>details soon. Details might have already been released by this

0:02:28.639 --> 0:02:30.639
<v Speaker 2>episode comes out, but we're gonna yeah, we're gonna do

0:02:30.680 --> 0:02:33.480
<v Speaker 2>it really really big. So we have a dope episode

0:02:33.560 --> 0:02:37.720
<v Speaker 2>played today and it is Yes, hometown Heroes, even though

0:02:37.720 --> 0:02:41.760
<v Speaker 2>we're in d C. It's not a DC hometown hero,

0:02:42.280 --> 0:02:46.520
<v Speaker 2>but it's a yeah, it's a Milwaukee, Wisconsin hometown hero

0:02:46.680 --> 0:02:49.040
<v Speaker 2>that lives in DC and Milwaukee.

0:02:50.240 --> 0:02:51.639
<v Speaker 5>So my man Brandon Rule.

0:02:51.840 --> 0:02:54.760
<v Speaker 2>It was interesting because like, I think you had the

0:02:54.880 --> 0:02:58.720
<v Speaker 2>article on we Buy Black and it went viral and

0:02:58.800 --> 0:03:02.040
<v Speaker 2>then like Troy Troy sent it to me, and then

0:03:02.080 --> 0:03:04.799
<v Speaker 2>somebody else sent it to me and then but I

0:03:04.840 --> 0:03:08.200
<v Speaker 2>didn't read it in full transparency because he sends me

0:03:08.280 --> 0:03:11.320
<v Speaker 2>like seven articles a day. But like by the time

0:03:11.360 --> 0:03:13.320
<v Speaker 2>the third person read it sent it to me, I

0:03:13.360 --> 0:03:15.520
<v Speaker 2>read it, I'm like, yo, we should probably interview. He's

0:03:15.520 --> 0:03:16.639
<v Speaker 2>like yeah, I sent it to you two weeks ago.

0:03:19.320 --> 0:03:21.840
<v Speaker 2>So I'm like so, and I hit you up like

0:03:21.880 --> 0:03:23.799
<v Speaker 2>are you interested in coming? Like yeah, somebody actually just

0:03:23.800 --> 0:03:25.480
<v Speaker 2>told me about your Yeah.

0:03:25.720 --> 0:03:27.359
<v Speaker 6>He was like, Yo, this is.

0:03:27.320 --> 0:03:29.680
<v Speaker 4>Like one of the quickest turnarounds. Yeah yeah, Like two

0:03:29.720 --> 0:03:31.919
<v Speaker 4>weeks ago. I was like, Yo, this guy's dope. A

0:03:32.000 --> 0:03:34.000
<v Speaker 4>man came from Detroit hit me like yo, just guys hope.

0:03:34.040 --> 0:03:35.800
<v Speaker 4>I'm like, yeah, I just read about him and then

0:03:35.840 --> 0:03:37.720
<v Speaker 4>like the next week he was like, Yo, he's gonna

0:03:37.720 --> 0:03:37.960
<v Speaker 4>come on.

0:03:38.040 --> 0:03:39.080
<v Speaker 3>I'm like, oh, this is great.

0:03:39.200 --> 0:03:43.360
<v Speaker 2>It was easy one, two three. So Brandon, Brandon's dope.

0:03:43.360 --> 0:03:45.760
<v Speaker 2>He's thirty one years old and he's a We talked

0:03:45.760 --> 0:03:47.720
<v Speaker 2>about real estate a lot. Most of the time from

0:03:47.840 --> 0:03:51.720
<v Speaker 2>our podcast is real Estate Investors, which is dope, wholesaling, buying,

0:03:51.760 --> 0:03:55.280
<v Speaker 2>flip stuff like that. But he's a developer, right, and

0:03:55.360 --> 0:03:58.960
<v Speaker 2>he's young. He's thirty one years old, and he most

0:03:58.960 --> 0:04:03.880
<v Speaker 2>of his developments are in uh Milwaukee, Wisconsin, and he

0:04:04.000 --> 0:04:08.320
<v Speaker 2>has forty million dollars of affordable housing currently under his

0:04:08.360 --> 0:04:11.360
<v Speaker 2>belt as far as development, and then one hundred and

0:04:11.360 --> 0:04:15.800
<v Speaker 2>eighty million dollars in the pipeline. And yeah, for sure,

0:04:15.800 --> 0:04:20.320
<v Speaker 2>it just got awarded a huge forty one million dollars.

0:04:20.080 --> 0:04:22.000
<v Speaker 7>Forty one million for the first phase for the first

0:04:22.040 --> 0:04:23.440
<v Speaker 7>fall in the second.

0:04:23.240 --> 0:04:24.920
<v Speaker 5>And that's gonna be for a grocery store.

0:04:25.000 --> 0:04:25.600
<v Speaker 6>The first thing.

0:04:25.600 --> 0:04:27.920
<v Speaker 7>You're gonna do thousand, score thirty thousand square for a

0:04:27.960 --> 0:04:29.400
<v Speaker 7>grocery store with one hundred.

0:04:29.200 --> 0:04:32.360
<v Speaker 6>And fifty apartments in the parking grash. Yeah parks.

0:04:32.600 --> 0:04:35.000
<v Speaker 2>Yeah, So this is gonna be a high level conversation.

0:04:36.040 --> 0:04:37.640
<v Speaker 6>It's gonna be get in the ways if y'all want to.

0:04:38.040 --> 0:04:43.840
<v Speaker 7>Yeah, So, first and foremost, thank you, Thank you for

0:04:43.920 --> 0:04:44.200
<v Speaker 7>having me.

0:04:44.240 --> 0:04:46.720
<v Speaker 5>I appreciate it, appreciate it, appreciate it, appreciate you.

0:04:46.800 --> 0:04:49.599
<v Speaker 2>So all right, so before we before we even get

0:04:49.600 --> 0:04:51.920
<v Speaker 2>into the nitty gritty of what you're doing, how did

0:04:51.920 --> 0:04:54.040
<v Speaker 2>you get started? It's an interesting story because if people

0:04:54.040 --> 0:04:58.920
<v Speaker 2>don't know who the legend peoples are, and that's unfortunate

0:04:59.000 --> 0:05:01.640
<v Speaker 2>that it's it's a really unfortunate situation if you think

0:05:01.640 --> 0:05:04.160
<v Speaker 2>about it, because it's like everybody knows whose Lebron is right,

0:05:04.400 --> 0:05:08.479
<v Speaker 2>everybody knows whose Lil Wayne is right. But this guy

0:05:08.680 --> 0:05:11.240
<v Speaker 2>has definitely more money a little way, not shut the toms, no,

0:05:11.240 --> 0:05:14.280
<v Speaker 2>no disrespect, but probably like almost the same amount of

0:05:14.279 --> 0:05:16.240
<v Speaker 2>money and Lebron maybe more money than Lebron, right, Like

0:05:16.920 --> 0:05:19.640
<v Speaker 2>he's on his way close to being a billionaire, right,

0:05:19.760 --> 0:05:23.880
<v Speaker 2>And he's black developer from DC, from DC, and not

0:05:24.000 --> 0:05:27.040
<v Speaker 2>a lot of people are really familiar with him. So

0:05:27.760 --> 0:05:30.000
<v Speaker 2>he kind of I bring him up because he kind

0:05:30.000 --> 0:05:32.800
<v Speaker 2>of he's the start of your real estate journey, right

0:05:32.839 --> 0:05:35.560
<v Speaker 2>and you see, at least in DC for sure. So yeah,

0:05:35.720 --> 0:05:38.279
<v Speaker 2>what's your what's your path in real estate, and what's

0:05:38.279 --> 0:05:41.800
<v Speaker 2>your path to coming to d C from Milwaukee?

0:05:41.839 --> 0:05:44.040
<v Speaker 7>For sure, I'll just start from the beginning for real

0:05:44.120 --> 0:05:48.240
<v Speaker 7>so from Milwaukee. But I was actually born in Los Angeles, California,

0:05:48.520 --> 0:05:51.040
<v Speaker 7>So I was born in LA And in nineteen ninety four,

0:05:51.080 --> 0:05:53.800
<v Speaker 7>I was in the earthquake, the North Is earthquake. At

0:05:53.839 --> 0:05:56.640
<v Speaker 7>the time, it was the worst natural disaster and financial

0:05:57.560 --> 0:06:00.880
<v Speaker 7>worst natural disaster financially in American history, so over a

0:06:00.920 --> 0:06:04.480
<v Speaker 7>billion dollars worth of damages, one of that being my home.

0:06:04.600 --> 0:06:07.599
<v Speaker 7>So we lost everything, slept outside for a few days,

0:06:07.920 --> 0:06:13.000
<v Speaker 7>remember vaguely like being outside of the Walmart and just

0:06:13.040 --> 0:06:15.680
<v Speaker 7>not having any resources. The highways were broken, everything. So

0:06:16.000 --> 0:06:18.719
<v Speaker 7>my parents are high school sweethearts from Chicago. My dad

0:06:18.800 --> 0:06:21.039
<v Speaker 7>was like, I ain't with this, We're going back. So

0:06:21.240 --> 0:06:23.560
<v Speaker 7>my grandfather was living in Milwaukee at the time. We

0:06:23.680 --> 0:06:26.200
<v Speaker 7>ended up moving to Milwaukee into his attic as we

0:06:26.240 --> 0:06:28.520
<v Speaker 7>got back on their feet. A couple months later, rented

0:06:28.560 --> 0:06:31.479
<v Speaker 7>the house and then moved forward. So from that point forward,

0:06:31.520 --> 0:06:34.120
<v Speaker 7>I grew up in Milwaukee. And if anyone knows anything

0:06:34.120 --> 0:06:36.800
<v Speaker 7>about Milwaukee's actually the worst place for black people in

0:06:37.320 --> 0:06:40.520
<v Speaker 7>America right now, Google it. It'll pop up in many articles,

0:06:40.520 --> 0:06:41.400
<v Speaker 7>many reports.

0:06:41.400 --> 0:06:42.240
<v Speaker 3>I saw a statistic.

0:06:42.240 --> 0:06:44.640
<v Speaker 4>It was like, specifically Madison with six percent of the

0:06:44.720 --> 0:06:47.080
<v Speaker 4>population is black, but fifty percent of the people incarcerated

0:06:47.160 --> 0:06:47.400
<v Speaker 4>or black.

0:06:47.440 --> 0:06:50.200
<v Speaker 7>Oh yeah, he's crazy easy. Yeah, Madison is ridiculous too.

0:06:50.360 --> 0:06:53.880
<v Speaker 7>Raight saying is ridiculous too. Milwaukee is actually closer to

0:06:53.920 --> 0:06:59.080
<v Speaker 7>forty percent black. But we have national problems, but just

0:06:59.120 --> 0:07:02.160
<v Speaker 7>not national resource. Very similar to a Detroit, very similar

0:07:02.200 --> 0:07:05.120
<v Speaker 7>to a Baltimore. But no one's really looking there. You

0:07:05.120 --> 0:07:06.960
<v Speaker 7>don't hear about black folks from Milwaukee.

0:07:07.080 --> 0:07:10.000
<v Speaker 6>Black people don't leave. It's just a thing. Average.

0:07:10.200 --> 0:07:12.680
<v Speaker 7>I think media income in Milwaukee for a black person

0:07:12.800 --> 0:07:14.760
<v Speaker 7>is twenty eight thousand dollars.

0:07:14.840 --> 0:07:17.800
<v Speaker 6>A black family twenty one thousand dollars family like a family.

0:07:17.520 --> 0:07:20.520
<v Speaker 7>Of four, just a family period, a black family, let's

0:07:20.520 --> 0:07:23.800
<v Speaker 7>say two parent family three to four is not always

0:07:23.840 --> 0:07:26.680
<v Speaker 7>two parents, but twenty eight thousand dollars is an average

0:07:26.720 --> 0:07:29.120
<v Speaker 7>for a family in Milwaukee. And that's very much so

0:07:29.240 --> 0:07:32.880
<v Speaker 7>with me, my friends, my family, everybody. That's my roots,

0:07:32.880 --> 0:07:35.040
<v Speaker 7>that's who I am, that's where I'm from.

0:07:35.440 --> 0:07:37.920
<v Speaker 6>But I needed to break that. So I went to school.

0:07:39.240 --> 0:07:43.240
<v Speaker 7>All of my all of my family were influenced by

0:07:43.240 --> 0:07:46.200
<v Speaker 7>my grandfather who was a very successful street pharmacist.

0:07:46.560 --> 0:07:52.240
<v Speaker 6>And yeah, I the language yet that which is important.

0:07:52.560 --> 0:07:55.000
<v Speaker 4>It's important that we're gonna file that where we had

0:07:55.240 --> 0:07:56.160
<v Speaker 4>returning citizens.

0:07:56.280 --> 0:07:59.920
<v Speaker 7>Yeah, for sure, that's going to that same the China citizens.

0:08:00.800 --> 0:08:03.640
<v Speaker 7>Any checked your needout. She actually was the first person

0:08:03.720 --> 0:08:06.720
<v Speaker 7>I heard returning citizens. But yeah, so he was a

0:08:06.720 --> 0:08:10.760
<v Speaker 7>street pharmacist and he influenced my entire family. He was

0:08:10.760 --> 0:08:12.680
<v Speaker 7>an entrepreneur. He was really you know, it was the

0:08:12.680 --> 0:08:15.080
<v Speaker 7>first millionaire in the family. By the time I came,

0:08:15.160 --> 0:08:17.000
<v Speaker 7>he got hit with the Rica Law and we didn't

0:08:17.040 --> 0:08:20.400
<v Speaker 7>have any money again, so I didn't really have that benefit.

0:08:20.480 --> 0:08:21.880
<v Speaker 6>But I say that to say.

0:08:23.680 --> 0:08:25.520
<v Speaker 7>I was the one that wanted to change the trajectory

0:08:25.520 --> 0:08:27.600
<v Speaker 7>of the entire family. So I went to school, did

0:08:27.640 --> 0:08:29.480
<v Speaker 7>it a different way. I was always like the chosen one.

0:08:29.480 --> 0:08:32.520
<v Speaker 7>It's like, okay, cool, you got it. Went out to school,

0:08:32.840 --> 0:08:34.920
<v Speaker 7>grew up in the Milwaukee public school system, was actually

0:08:34.960 --> 0:08:37.040
<v Speaker 7>one of the worst in the country as well. Wear

0:08:37.080 --> 0:08:39.439
<v Speaker 7>that on my sleeve because you know, you can come

0:08:39.480 --> 0:08:42.160
<v Speaker 7>from any environment and make it right the fact. So

0:08:42.440 --> 0:08:44.679
<v Speaker 7>when went on to school, went on the Marque University

0:08:45.320 --> 0:08:48.960
<v Speaker 7>study economics, mining in sociology, So I think that kind

0:08:48.960 --> 0:08:51.000
<v Speaker 7>of gave me the background that I needed in real

0:08:51.080 --> 0:08:54.800
<v Speaker 7>estate economics, understanding capitalism. A lot of people think money

0:08:54.880 --> 0:08:56.040
<v Speaker 7>is bad when it.

0:08:55.880 --> 0:08:56.840
<v Speaker 6>Really is just a tool.

0:08:57.160 --> 0:08:59.760
<v Speaker 7>It's a tool to leverage in a way that you

0:08:59.800 --> 0:09:02.760
<v Speaker 7>do any other tool. Right, So study economics, but also

0:09:02.760 --> 0:09:07.120
<v Speaker 7>study sociology. How do people fit within this? How does

0:09:07.280 --> 0:09:11.520
<v Speaker 7>the people from the hood fit within this capitalistic society

0:09:11.520 --> 0:09:12.160
<v Speaker 7>that we live within.

0:09:12.320 --> 0:09:13.559
<v Speaker 6>So that was my foundation.

0:09:14.160 --> 0:09:18.160
<v Speaker 7>Then my senior year, junior, senior year, fourth year, I

0:09:18.200 --> 0:09:21.520
<v Speaker 7>took a program called the ACRE program, which stands for

0:09:21.600 --> 0:09:25.160
<v Speaker 7>Associates and Commercial real Estate, and that pretty much exposed

0:09:25.200 --> 0:09:28.280
<v Speaker 7>me to what commercial real estate development was because like

0:09:28.360 --> 0:09:30.559
<v Speaker 7>many other folks, I hear real estate and like, do

0:09:30.559 --> 0:09:32.200
<v Speaker 7>you think of a broker, You think of a realtor,

0:09:32.400 --> 0:09:34.640
<v Speaker 7>But there's so many other things when it comes to

0:09:34.679 --> 0:09:38.000
<v Speaker 7>real estate. You like so many professions. So when you

0:09:38.120 --> 0:09:42.600
<v Speaker 7>think about a development process, a civil engineer, environmental engineer,

0:09:42.679 --> 0:09:47.480
<v Speaker 7>geotechnical engineer, an architect, a contractor, a developer, a lender,

0:09:48.200 --> 0:09:50.319
<v Speaker 7>there's so many different avenues that you can get into.

0:09:50.520 --> 0:09:53.760
<v Speaker 7>So that program exposed me to that, and then it's like, okay, well,

0:09:54.160 --> 0:09:57.520
<v Speaker 7>developers make a lot of money. I wanted financial freedom

0:09:57.920 --> 0:09:59.160
<v Speaker 7>and I wanted some flexibility.

0:09:59.160 --> 0:10:00.400
<v Speaker 6>So I was like, okay, well.

0:10:00.280 --> 0:10:02.120
<v Speaker 7>I think I want to do this, and then that's

0:10:02.120 --> 0:10:05.160
<v Speaker 7>when I started on my real estate path. While doing that,

0:10:05.440 --> 0:10:07.960
<v Speaker 7>I got my hands on a book called The People's Principles,

0:10:08.000 --> 0:10:11.360
<v Speaker 7>which was written by Don Peebles. Don Peebles, billionaire black

0:10:11.400 --> 0:10:14.440
<v Speaker 7>developer from DC. That's where it started, then moved on

0:10:14.520 --> 0:10:18.160
<v Speaker 7>to Miami and went to Vegas and now it's based

0:10:18.160 --> 0:10:18.680
<v Speaker 7>in New York.

0:10:19.679 --> 0:10:23.000
<v Speaker 6>And read this book. Really was inspired by.

0:10:23.040 --> 0:10:27.080
<v Speaker 7>The really technical things that he said within it. It's like,

0:10:27.160 --> 0:10:29.920
<v Speaker 7>this is how I became what I became. And I

0:10:29.920 --> 0:10:31.720
<v Speaker 7>was like, oh, this is great. Okay, well I'm a

0:10:31.760 --> 0:10:34.960
<v Speaker 7>follow a similar path which is doing my way. So

0:10:35.000 --> 0:10:38.000
<v Speaker 7>in twenty seventeen, I got my twenty sixteen, I got

0:10:38.000 --> 0:10:41.520
<v Speaker 7>my first low income housing tax credit. So affordable housing

0:10:41.520 --> 0:10:44.960
<v Speaker 7>developments in the past were financed through Section eight. So

0:10:45.000 --> 0:10:47.720
<v Speaker 7>if you think about a Section eight property, Kabrini Greens

0:10:47.720 --> 0:10:50.280
<v Speaker 7>in Chicago. You know some of these really large berry

0:10:50.280 --> 0:10:55.000
<v Speaker 7>farms in DC, really large complexes three four hundred units

0:10:55.000 --> 0:10:58.920
<v Speaker 7>and really just clusters of poverty. That's how they were

0:10:58.960 --> 0:11:01.240
<v Speaker 7>financing it. But now they use a tool called Section

0:11:01.320 --> 0:11:05.280
<v Speaker 7>forty two IRIS Code, which is a tax credit. So

0:11:05.320 --> 0:11:08.160
<v Speaker 7>we are given a tax credit that we sell to

0:11:08.200 --> 0:11:10.640
<v Speaker 7>an investor and use that to finance the project.

0:11:10.679 --> 0:11:12.400
<v Speaker 2>Can you can you explain that a little bit, because yeah,

0:11:12.440 --> 0:11:15.320
<v Speaker 2>we Section eight. I think most people know what sectionate is, right,

0:11:15.320 --> 0:11:18.760
<v Speaker 2>where it's like it's government and they subsidize housing, right,

0:11:18.880 --> 0:11:21.400
<v Speaker 2>and but section that you don't have to live in

0:11:21.440 --> 0:11:23.320
<v Speaker 2>the projects, like you can have a house.

0:11:23.440 --> 0:11:24.520
<v Speaker 6>So there's two different types.

0:11:25.000 --> 0:11:29.240
<v Speaker 7>There's Section eight project based vouchures, so projects got the

0:11:29.320 --> 0:11:33.040
<v Speaker 7>Section eight assistance, but then they were also like people

0:11:33.040 --> 0:11:34.440
<v Speaker 7>based boxing, right where you can.

0:11:34.360 --> 0:11:37.160
<v Speaker 2>Take that you go into like a house, and they

0:11:37.160 --> 0:11:39.920
<v Speaker 2>pay the landlord. So what's the new way?

0:11:40.080 --> 0:11:43.079
<v Speaker 7>Section forty two is the primary tool for affordable housing.

0:11:43.080 --> 0:11:46.040
<v Speaker 7>There's still some Section eight, there's still some vouchures, but

0:11:46.120 --> 0:11:50.079
<v Speaker 7>Section forty two just really high level. If you think

0:11:50.120 --> 0:11:53.959
<v Speaker 7>about a building, and you think about developing a building,

0:11:54.320 --> 0:11:58.360
<v Speaker 7>it may cost forty million dollars to develop a building, right.

0:11:59.679 --> 0:11:59.920
<v Speaker 6>Tip.

0:12:00.640 --> 0:12:03.520
<v Speaker 7>In order to fund that building, you need rents that'll

0:12:03.679 --> 0:12:07.280
<v Speaker 7>pay you enough to then get a bank to give

0:12:07.280 --> 0:12:09.720
<v Speaker 7>you a loan, So you need a construction loan, and

0:12:09.760 --> 0:12:12.439
<v Speaker 7>then you need permanent financing. So in order to get

0:12:12.440 --> 0:12:15.160
<v Speaker 7>the construction loan, one of the threshold items is, hey,

0:12:15.480 --> 0:12:18.520
<v Speaker 7>how much is the loan to value of this projected property.

0:12:18.960 --> 0:12:19.640
<v Speaker 6>So if your.

0:12:19.559 --> 0:12:22.640
<v Speaker 7>Value based on rents being at fifteen hundred dollars a month,

0:12:22.920 --> 0:12:24.679
<v Speaker 7>it equates to forty million dollars.

0:12:24.960 --> 0:12:25.840
<v Speaker 6>You can then build.

0:12:26.880 --> 0:12:28.880
<v Speaker 3>Who's doing the assessment of how much each.

0:12:28.679 --> 0:12:32.760
<v Speaker 6>One is worth? Each unit? The market kind of determines that.

0:12:33.240 --> 0:12:37.440
<v Speaker 7>So drilling deeper into that, let's say fifteen hundred per

0:12:38.520 --> 0:12:42.360
<v Speaker 7>equates to forty million dollars. Let's say now you're in

0:12:42.400 --> 0:12:44.719
<v Speaker 7>an area that rents can only be seven hundred and

0:12:44.800 --> 0:12:47.480
<v Speaker 7>fifty dollars per People still need to live, but we

0:12:47.480 --> 0:12:50.400
<v Speaker 7>still need additional housing. In order to build that, the

0:12:50.440 --> 0:12:55.600
<v Speaker 7>government created a tax credit that subsidized developers for the difference.

0:12:56.800 --> 0:13:00.360
<v Speaker 7>So if the seven fifty gives me twenty million, I

0:13:00.600 --> 0:13:02.880
<v Speaker 7>effectively are gonna get I'm gonna get twenty million in

0:13:02.920 --> 0:13:04.840
<v Speaker 7>a tax credit to then make it balance.

0:13:04.480 --> 0:13:05.040
<v Speaker 6>And make it work.

0:13:05.200 --> 0:13:08.160
<v Speaker 5>They so they'll pay you the developer.

0:13:08.640 --> 0:13:10.640
<v Speaker 2>They pay the project, they say, the project. They pay,

0:13:10.720 --> 0:13:13.400
<v Speaker 2>not you personally, but they fund the project.

0:13:13.360 --> 0:13:16.320
<v Speaker 7>And they allocate a tax credit to the developer to

0:13:16.440 --> 0:13:17.439
<v Speaker 7>sell on behalf of.

0:13:17.400 --> 0:13:19.640
<v Speaker 4>The project, so they pay that the person paid seven

0:13:19.720 --> 0:13:21.760
<v Speaker 4>hundred and one thousand dollars if it was seventeen hundred

0:13:21.760 --> 0:13:23.640
<v Speaker 4>and one thousand dollars is being paid.

0:13:23.800 --> 0:13:28.880
<v Speaker 7>Through through the tax credit upfront, and in exchange for

0:13:28.920 --> 0:13:31.240
<v Speaker 7>the tax credit, you have to restrict the rents for

0:13:31.280 --> 0:13:34.080
<v Speaker 7>a certain amount of time fifteen years, thirty years, et cetera.

0:13:34.080 --> 0:13:37.360
<v Speaker 7>And the rent is like market based. Yeah, so it's

0:13:37.400 --> 0:13:41.480
<v Speaker 7>based on the area median income. So that's really like

0:13:41.800 --> 0:13:44.320
<v Speaker 7>how they determine it. And they have different thresholds. So

0:13:44.320 --> 0:13:47.720
<v Speaker 7>a thirty percent unit is like very low income, a

0:13:47.800 --> 0:13:50.480
<v Speaker 7>fifty percent unit and a sixty percent unit is what we.

0:13:50.440 --> 0:13:52.800
<v Speaker 6>Will call workforce or affordable housing.

0:13:53.320 --> 0:13:55.720
<v Speaker 7>And then you have eighty percent units as well that

0:13:55.800 --> 0:13:59.160
<v Speaker 7>can be financed through this tax credit. And that's based

0:13:59.200 --> 0:14:02.240
<v Speaker 7>on So take the one hundred thousand dollars area media

0:14:02.280 --> 0:14:06.880
<v Speaker 7>income in DC, UH fifty percent unit is fifty thousand dollars.

0:14:07.040 --> 0:14:10.199
<v Speaker 7>If a person makes fifty thousand dollars in DC, they

0:14:10.240 --> 0:14:14.200
<v Speaker 7>can qualify for affordable housing under this threshold. You take

0:14:14.280 --> 0:14:17.280
<v Speaker 7>thirty percent of that income divided bout twelve months. That's

0:14:17.280 --> 0:14:19.160
<v Speaker 7>how you come out to the rent amount that you

0:14:19.200 --> 0:14:21.000
<v Speaker 7>can pay okay.

0:14:20.520 --> 0:14:23.560
<v Speaker 5>So okay, yeah, so it's a little deep. Sorry, No,

0:14:23.640 --> 0:14:26.000
<v Speaker 5>that's that's right, up eyol. That's what we do. That's

0:14:26.000 --> 0:14:28.120
<v Speaker 5>the whole. It's right, A lot of numbers right in

0:14:28.120 --> 0:14:31.160
<v Speaker 5>line with our content. So you meet you meet Don.

0:14:31.200 --> 0:14:35.040
<v Speaker 5>People's right, yeah, and how does that go?

0:14:35.360 --> 0:14:35.600
<v Speaker 6>Yeah?

0:14:35.640 --> 0:14:38.760
<v Speaker 7>So twenty seventeen, I jumped out. He was speaking at

0:14:38.760 --> 0:14:41.520
<v Speaker 7>a conference in DC, and I was like, I have

0:14:41.560 --> 0:14:43.480
<v Speaker 7>to meet this guy. So I still by the door,

0:14:44.040 --> 0:14:47.080
<v Speaker 7>very to nice said, I'm an ambitious guy by nature,

0:14:47.080 --> 0:14:49.120
<v Speaker 7>a type personality. If I want time, I'm gonna go

0:14:49.160 --> 0:14:50.920
<v Speaker 7>get it. And I wanted to meet him, so I

0:14:50.960 --> 0:14:54.560
<v Speaker 7>went introduced myself. I just received that tax credit. That's

0:14:54.600 --> 0:14:56.360
<v Speaker 7>why I wanted to get a story, just receive the

0:14:56.400 --> 0:14:58.680
<v Speaker 7>tax credit. I was about to develop my first project.

0:14:59.000 --> 0:15:02.560
<v Speaker 7>Hey Don, what's up branding? I got my first project in,

0:15:02.800 --> 0:15:05.200
<v Speaker 7>I got a couple more of my pipeline. Would love

0:15:05.240 --> 0:15:08.320
<v Speaker 7>to connect. And he was impressed by what I was

0:15:08.360 --> 0:15:10.760
<v Speaker 7>doing because my age. I think I was twenty six

0:15:10.800 --> 0:15:13.920
<v Speaker 7>twenty seven at the time, and his first project I

0:15:13.960 --> 0:15:16.800
<v Speaker 7>was twenty seven. He was awarded his first project at

0:15:16.800 --> 0:15:19.560
<v Speaker 7>twenty seven as well. So I was on that path.

0:15:19.600 --> 0:15:21.680
<v Speaker 7>It's like Okay, yeah, this is the only black billionaire

0:15:21.920 --> 0:15:22.640
<v Speaker 7>doing what I'm doing.

0:15:22.720 --> 0:15:23.440
<v Speaker 6>I need to meet him.

0:15:23.440 --> 0:15:26.520
<v Speaker 7>So we met, had a phone call about a month later,

0:15:26.760 --> 0:15:28.680
<v Speaker 7>and the biggest takeaway I took from that phone call

0:15:28.880 --> 0:15:31.640
<v Speaker 7>was he said, work on larger deals. So at that

0:15:31.640 --> 0:15:34.080
<v Speaker 7>time I did was twelve and a half million. I

0:15:34.120 --> 0:15:36.400
<v Speaker 7>had another deal that was about fourteen million, and I

0:15:36.480 --> 0:15:39.160
<v Speaker 7>had another deal that was like seven million. The fourteen

0:15:39.160 --> 0:15:41.720
<v Speaker 7>million dollar deal was a market rate. It wasn't an

0:15:41.760 --> 0:15:44.320
<v Speaker 7>affordable housit development actually never went through. I'll talk on

0:15:44.360 --> 0:15:48.720
<v Speaker 7>that too, But I needed to raise about one and

0:15:48.720 --> 0:15:53.600
<v Speaker 7>a half from equity investors in order to finance the project.

0:15:53.800 --> 0:15:55.720
<v Speaker 7>And you just, you know, go out to folks, get

0:15:55.760 --> 0:15:58.200
<v Speaker 7>one hundred thousand here, two fifty there, you know, et cetera,

0:15:58.240 --> 0:16:00.960
<v Speaker 7>et cetera, and he pray much just put it in

0:16:01.160 --> 0:16:04.000
<v Speaker 7>perspective for me, said, I just raised five hundred million

0:16:04.040 --> 0:16:06.480
<v Speaker 7>dollars in New York and this is the easiest money

0:16:06.480 --> 0:16:11.200
<v Speaker 7>ever raise. Because institutional capital, the demand on that is

0:16:11.400 --> 0:16:15.160
<v Speaker 7>so it's so much so, it's so much less than

0:16:15.200 --> 0:16:19.120
<v Speaker 7>the demand on every day individuals and investments. Because you

0:16:19.120 --> 0:16:20.720
<v Speaker 7>can invest in stocks, you can invest in bonds, you

0:16:20.760 --> 0:16:22.960
<v Speaker 7>can invest in a different real estate project, you can

0:16:23.000 --> 0:16:26.440
<v Speaker 7>invest in your kids college fund. Individuals have so many options,

0:16:26.480 --> 0:16:30.600
<v Speaker 7>but institutional capital needs places to put this money. So

0:16:30.800 --> 0:16:33.320
<v Speaker 7>he told me to work on larger deals, and I said,

0:16:33.320 --> 0:16:35.320
<v Speaker 7>about three months later I moved to DC.

0:16:35.480 --> 0:16:39.800
<v Speaker 2>That reminds me of three stories, So I'll take it

0:16:39.800 --> 0:16:43.160
<v Speaker 2>one by one. Well, first off, you know how one

0:16:43.240 --> 0:16:46.320
<v Speaker 2>of the people that really got don people's into the game,

0:16:47.040 --> 0:16:49.880
<v Speaker 2>Barry and Barry for sure. You know that legend, DC

0:16:50.040 --> 0:16:54.840
<v Speaker 2>legend rest in peace. So that's one story. The second

0:16:54.920 --> 0:16:57.840
<v Speaker 2>story is that that also that what you said reminds me.

0:16:57.960 --> 0:17:00.440
<v Speaker 2>I watched the interview with Magic Johnson and called a

0:17:00.440 --> 0:17:03.520
<v Speaker 2>shout out to both of them, and Magic told Maverick

0:17:03.960 --> 0:17:07.760
<v Speaker 2>he said, the same amount of time that it takes

0:17:07.840 --> 0:17:10.159
<v Speaker 2>to do a deal for one million, it takes to

0:17:10.160 --> 0:17:14.960
<v Speaker 2>do one hundred million, So do one hundred million because.

0:17:14.720 --> 0:17:18.159
<v Speaker 7>It's the same energy. It's same energy. It's not like

0:17:18.200 --> 0:17:20.760
<v Speaker 7>it's not you have to do additional energy. It's the

0:17:20.840 --> 0:17:23.679
<v Speaker 7>same energy output. It's just you're focusing your energy on

0:17:23.720 --> 0:17:26.960
<v Speaker 7>the small guy level. You can focus your energy on big,

0:17:27.119 --> 0:17:29.720
<v Speaker 7>or you can focus your ines on small. The third

0:17:29.760 --> 0:17:34.520
<v Speaker 7>one was Byron Allen. He was on a breakfast club,

0:17:35.320 --> 0:17:36.959
<v Speaker 7>and he just said what you said. As far as

0:17:36.960 --> 0:17:38.840
<v Speaker 7>like what, especially in institutions, a lot of times they

0:17:38.840 --> 0:17:40.960
<v Speaker 7>have a problem where they have to they have to

0:17:40.960 --> 0:17:41.480
<v Speaker 7>spend money.

0:17:41.520 --> 0:17:42.880
<v Speaker 6>They have to they have to spend money.

0:17:42.920 --> 0:17:46.680
<v Speaker 2>They raised it. They have exactly there looking for. They

0:17:46.680 --> 0:17:50.600
<v Speaker 2>have whole teams devoted to look for opportunities, which means

0:17:50.600 --> 0:17:52.560
<v Speaker 2>they have whole teams devoted to look to say where

0:17:52.560 --> 0:17:55.480
<v Speaker 2>can I give money away to different deals? And how

0:17:55.480 --> 0:17:59.440
<v Speaker 2>can I position this Because I have five hundred million

0:17:59.480 --> 0:18:01.040
<v Speaker 2>dollars at the sothing.

0:18:01.240 --> 0:18:04.479
<v Speaker 7>It was just five hundred so it's real raise your

0:18:04.480 --> 0:18:08.760
<v Speaker 7>hand please, So, but you have to understand the key

0:18:08.800 --> 0:18:10.680
<v Speaker 7>to that. You have to understand that language. It's a

0:18:10.760 --> 0:18:12.760
<v Speaker 7>language of finance. That's the way I look at it.

0:18:12.760 --> 0:18:16.080
<v Speaker 7>It's no different from English verse Spanish. We all know English,

0:18:16.359 --> 0:18:18.399
<v Speaker 7>some people know Spanish, some people know finance.

0:18:18.440 --> 0:18:19.280
<v Speaker 6>It's just a language.

0:18:19.320 --> 0:18:21.320
<v Speaker 7>And if you understand the language, and if you understand

0:18:21.320 --> 0:18:23.160
<v Speaker 7>what they are saying and what they are looking for,

0:18:23.840 --> 0:18:24.639
<v Speaker 7>you can make it work.

0:18:24.680 --> 0:18:26.760
<v Speaker 2>So how did you I'm interested to notice because you

0:18:26.800 --> 0:18:29.639
<v Speaker 2>started in the game very young twenty early twenties and

0:18:30.760 --> 0:18:33.359
<v Speaker 2>twenty three. You know humble beginnings, like your family was

0:18:34.480 --> 0:18:37.439
<v Speaker 2>in real estate. So how do you get your first deal?

0:18:37.480 --> 0:18:38.960
<v Speaker 2>How do you learn the language? How do you get

0:18:39.000 --> 0:18:42.800
<v Speaker 2>your first deal in real estate as a developer? Like

0:18:42.840 --> 0:18:44.639
<v Speaker 2>how does that? Can you walk me through that process,

0:18:44.640 --> 0:18:47.080
<v Speaker 2>like your very first deal, Like how does that happen?

0:18:47.200 --> 0:18:49.760
<v Speaker 7>So my first deal was actually a four unit investment.

0:18:49.840 --> 0:18:52.399
<v Speaker 7>It was a real estate investment type. Okay, it was

0:18:52.440 --> 0:18:54.920
<v Speaker 7>a hud home on the north west side of Milwaukee

0:18:54.920 --> 0:18:58.280
<v Speaker 7>by Hoole. Yeah, I just sold it about a year

0:18:58.320 --> 0:19:00.879
<v Speaker 7>and a half ago. I bought that when I was

0:19:00.880 --> 0:19:05.280
<v Speaker 7>twenty three. So let me rewind. Three and a half

0:19:05.320 --> 0:19:07.480
<v Speaker 7>percent down it was only eighty five thousand dollars and

0:19:07.520 --> 0:19:10.399
<v Speaker 7>I sawed for like one sixty So that was like,

0:19:10.480 --> 0:19:14.000
<v Speaker 7>well played different, you know, it makes sense. So that

0:19:14.119 --> 0:19:18.119
<v Speaker 7>was my entry entry point, but rewinding. So once I

0:19:18.119 --> 0:19:20.200
<v Speaker 7>finished the acre program, I'm like, Okay, this real estate

0:19:20.240 --> 0:19:21.639
<v Speaker 7>thing is cool. I think I want to figure out

0:19:21.640 --> 0:19:23.280
<v Speaker 7>how to be a developer. I spent a lot of

0:19:23.359 --> 0:19:24.640
<v Speaker 7>time trying.

0:19:24.359 --> 0:19:26.639
<v Speaker 6>To put the pieces of the puzzles together. So I

0:19:26.640 --> 0:19:27.800
<v Speaker 6>started going to events.

0:19:27.840 --> 0:19:32.280
<v Speaker 7>I went to a ton of conferences, a ton of seminars, gallas,

0:19:32.400 --> 0:19:35.439
<v Speaker 7>all types of things. I was just searching for people

0:19:35.480 --> 0:19:38.679
<v Speaker 7>and information and knowledge, and I equated it to like

0:19:38.720 --> 0:19:39.800
<v Speaker 7>putting together a puzzle.

0:19:40.280 --> 0:19:42.720
<v Speaker 6>Right, It's like, if this is the real estate.

0:19:42.640 --> 0:19:45.320
<v Speaker 7>Puzzle, how do I find the pieces and then how

0:19:45.359 --> 0:19:47.560
<v Speaker 7>do I put them together? So I met a guy

0:19:47.600 --> 0:19:50.360
<v Speaker 7>by the name of Keith Broaden. No. First, I went

0:19:50.400 --> 0:19:54.719
<v Speaker 7>to an awards bank Will called the Mandy Awards's Community

0:19:54.760 --> 0:19:57.239
<v Speaker 7>Development Awards in the city of Milwaukee. I'm actually up

0:19:57.240 --> 0:19:59.280
<v Speaker 7>for I'm a finalist of a real estate awards. O.

0:20:00.080 --> 0:20:02.640
<v Speaker 5>So congratulations, thank you. I'm sure you'll win.

0:20:02.880 --> 0:20:08.960
<v Speaker 6>Yeah, appreciated this episode put over the finish line. So yeah.

0:20:08.960 --> 0:20:11.000
<v Speaker 7>I went to this awards banquet and I met a

0:20:11.000 --> 0:20:13.639
<v Speaker 7>gentleman by the name of Wayman Winston Waymon Winston was

0:20:13.640 --> 0:20:16.480
<v Speaker 7>the executive director of Weeda. Weeda is the housing authority

0:20:16.520 --> 0:20:20.679
<v Speaker 7>that a ministers the longcome housing tax credits. So I

0:20:20.720 --> 0:20:22.280
<v Speaker 7>was like, yeah, I want to be a developer, et cetera,

0:20:22.280 --> 0:20:23.359
<v Speaker 7>et cetera. He was like, well, if you want to

0:20:23.359 --> 0:20:25.560
<v Speaker 7>be a developer, come to this conference. This is the

0:20:25.600 --> 0:20:28.440
<v Speaker 7>developers conference. It's going to be all developers. There's gonna

0:20:28.440 --> 0:20:31.520
<v Speaker 7>be lenders, there's gonna be architects, syndicators, anyone that plays

0:20:31.520 --> 0:20:34.159
<v Speaker 7>in this arena. In the State of Wisconsin will be

0:20:34.160 --> 0:20:36.600
<v Speaker 7>here at the conference. Conference is like a couple of

0:20:36.640 --> 0:20:40.520
<v Speaker 7>hundred dollars. I didn't have. It ended up getting sponsored somehow.

0:20:40.520 --> 0:20:42.639
<v Speaker 7>I think I like figured out a way to fin

0:20:42.880 --> 0:20:45.119
<v Speaker 7>my way up there. So you know, I threw on

0:20:45.200 --> 0:20:47.120
<v Speaker 7>a suit. I had a little nappy frow at the time,

0:20:47.160 --> 0:20:49.719
<v Speaker 7>and I just was meeting everyone I could meet, and

0:20:49.760 --> 0:20:51.960
<v Speaker 7>I ran into this gentleman who I just saw.

0:20:51.880 --> 0:20:53.560
<v Speaker 6>A few weeks ago. Keith brought next.

0:20:53.760 --> 0:20:56.800
<v Speaker 7>He was working at Great Lakes Capital which is now

0:20:56.800 --> 0:21:00.359
<v Speaker 7>call sing There their syndication firm. They raised fun and

0:21:00.400 --> 0:21:04.200
<v Speaker 7>then the minister they pretty much purchased the tax credits

0:21:04.240 --> 0:21:06.800
<v Speaker 7>on behalf of investors, and he gave me my first

0:21:06.800 --> 0:21:12.120
<v Speaker 7>pro former. So a performer is essentially an Excel document

0:21:12.400 --> 0:21:15.560
<v Speaker 7>that pretty much is the business plan for real estate development.

0:21:16.040 --> 0:21:16.800
<v Speaker 6>And what that does.

0:21:16.920 --> 0:21:21.160
<v Speaker 7>It allows you to understand how much this will cost

0:21:21.200 --> 0:21:23.879
<v Speaker 7>to build and how it will perform over the next

0:21:24.480 --> 0:21:27.480
<v Speaker 7>fifteen to thirty years. So he gave me this performer

0:21:27.800 --> 0:21:30.840
<v Speaker 7>and I had no clue what it was. I wasn't

0:21:30.840 --> 0:21:33.399
<v Speaker 7>really a finance I was an economics major, but I

0:21:33.440 --> 0:21:36.760
<v Speaker 7>wasn't a math or finance guy really, So I was

0:21:36.840 --> 0:21:38.280
<v Speaker 7>just diving in and I tried to figure it out.

0:21:38.280 --> 0:21:40.760
<v Speaker 6>So I would like google every term. You know.

0:21:40.840 --> 0:21:44.440
<v Speaker 7>Google university is a thing, YouTube university is a thing.

0:21:44.560 --> 0:21:44.760
<v Speaker 6>You know.

0:21:44.880 --> 0:21:47.560
<v Speaker 7>I was googling every single term trying to understand.

0:21:47.240 --> 0:21:54.600
<v Speaker 2>You know what else today eyl university.

0:21:52.240 --> 0:21:54.760
<v Speaker 6>That's the thing you need. It's a real thing, okay,

0:21:54.800 --> 0:21:57.480
<v Speaker 6>but even better you know, by us.

0:21:57.480 --> 0:22:01.160
<v Speaker 7>So yeah, I was just googling all of the terms

0:22:01.160 --> 0:22:04.040
<v Speaker 7>within this document and I just started to work in it.

0:22:04.359 --> 0:22:06.080
<v Speaker 6>So I was working at the bank at the time.

0:22:06.440 --> 0:22:07.760
<v Speaker 7>I was working at pen and C Bank as a

0:22:07.760 --> 0:22:09.880
<v Speaker 7>personal banker and making twenty three thousand dollars a year.

0:22:10.240 --> 0:22:13.080
<v Speaker 7>And I was like, man, I can't this is my life, Like,

0:22:13.320 --> 0:22:15.359
<v Speaker 7>I'm not about to just be wearing these nice suits,

0:22:15.359 --> 0:22:16.879
<v Speaker 7>getting up at six in the morning, get home at

0:22:16.920 --> 0:22:18.440
<v Speaker 7>six pm.

0:22:17.840 --> 0:22:19.240
<v Speaker 6>Doing this for the rest of my life. I can't

0:22:19.280 --> 0:22:19.560
<v Speaker 6>do it.

0:22:19.920 --> 0:22:22.480
<v Speaker 7>So I would then get off work and then go

0:22:22.560 --> 0:22:24.800
<v Speaker 7>back to work from seven to midnight, seven to one,

0:22:24.840 --> 0:22:25.359
<v Speaker 7>seven to two.

0:22:25.440 --> 0:22:26.240
<v Speaker 6>Every single day.

0:22:26.520 --> 0:22:29.919
<v Speaker 7>I was in that pro form of working for years, educating,

0:22:30.200 --> 0:22:34.840
<v Speaker 7>educating myself in that no articles, pub no press, no publication,

0:22:35.480 --> 0:22:39.199
<v Speaker 7>no payments, every single day I was working. So what

0:22:39.320 --> 0:22:42.560
<v Speaker 7>then happened was I realized that I was only making

0:22:42.600 --> 0:22:47.679
<v Speaker 7>about fifteen hundred after taxes per month. And then I

0:22:47.720 --> 0:22:50.320
<v Speaker 7>came across this four unit that was eighty five thousand

0:22:50.320 --> 0:22:53.119
<v Speaker 7>dollars in Milwaukee. In Milwaukee, so I put three and

0:22:53.160 --> 0:22:55.960
<v Speaker 7>a half percent down. I was running out there. I

0:22:55.960 --> 0:22:59.359
<v Speaker 7>think the rents were about six hundred apiece, maybe six

0:22:59.520 --> 0:23:03.439
<v Speaker 7>twenty five, you know, do the math on that twenty

0:23:03.480 --> 0:23:06.480
<v Speaker 7>four My mortgage was about one thousand, So I was

0:23:06.520 --> 0:23:10.120
<v Speaker 7>clearing fourteen just off of this when I was only

0:23:10.119 --> 0:23:13.679
<v Speaker 7>clearing fifteen at the bank. I quit my job the

0:23:13.760 --> 0:23:15.880
<v Speaker 7>moment I bought the four unit. I couldn't quit before

0:23:15.920 --> 0:23:17.320
<v Speaker 7>because I needed to show the income to.

0:23:17.280 --> 0:23:20.280
<v Speaker 6>About a four yunit. But once I once I closed,

0:23:20.320 --> 0:23:21.440
<v Speaker 6>I quit. I was out of there.

0:23:21.840 --> 0:23:24.160
<v Speaker 7>That then gave me the freedom to dig deeper into

0:23:24.200 --> 0:23:26.280
<v Speaker 7>this real estate thing. Now you spend in the entire time,

0:23:26.600 --> 0:23:28.920
<v Speaker 7>all my time, energy and effort was going towards real

0:23:29.040 --> 0:23:29.960
<v Speaker 7>estate development.

0:23:30.160 --> 0:23:33.040
<v Speaker 6>Specifically. I knew investing was cool, but I.

0:23:33.000 --> 0:23:35.760
<v Speaker 7>Wanted to figure out how to be a developer because

0:23:36.119 --> 0:23:38.879
<v Speaker 7>the fees associated with it are great. You know, just

0:23:38.880 --> 0:23:41.359
<v Speaker 7>to break it down, for real developer doesn't get a

0:23:41.400 --> 0:23:44.320
<v Speaker 7>forty million dollar payment or anything like that. But you

0:23:45.359 --> 0:23:47.520
<v Speaker 7>on the market right side, you may see three to

0:23:47.560 --> 0:23:50.480
<v Speaker 7>six percent of the total costs. So if you're working

0:23:50.480 --> 0:23:53.480
<v Speaker 7>on a one hundred million dollar deal, do the math.

0:23:54.280 --> 0:23:56.680
<v Speaker 7>On the affordable side, you get about ten to fifteen

0:23:56.720 --> 0:24:01.280
<v Speaker 7>percent tennis to see really on the total project costs.

0:24:01.800 --> 0:24:05.680
<v Speaker 7>So you so so so if you do a forty

0:24:05.680 --> 0:24:07.200
<v Speaker 7>million dollar deal, you get ten percent.

0:24:07.280 --> 0:24:10.840
<v Speaker 5>That's four million dollars correct.

0:24:10.720 --> 0:24:16.200
<v Speaker 7>Yeah, yes, to ten to fifteen percent depending on what.

0:24:19.119 --> 0:24:20.480
<v Speaker 3>He took a ladder.

0:24:22.040 --> 0:24:29.760
<v Speaker 7>Somewhere, don't load somewhere around, respected respect it. So so

0:24:29.760 --> 0:24:31.520
<v Speaker 7>so to that point it was like, okay, let me

0:24:31.560 --> 0:24:33.600
<v Speaker 7>figure out how to do this development thing. I worked

0:24:33.600 --> 0:24:35.680
<v Speaker 7>in his model. Boom boom, boom bom. I saw the numbers.

0:24:35.680 --> 0:24:37.600
<v Speaker 7>So I'm like, oh, that making some real life money

0:24:37.600 --> 0:24:41.240
<v Speaker 7>in this thing. So figured it out, so I start working.

0:24:41.880 --> 0:24:44.240
<v Speaker 7>I met with him again, showed him and it was terrible.

0:24:44.320 --> 0:24:48.520
<v Speaker 7>He helped me met a consultant that does development consultant

0:24:48.680 --> 0:24:53.240
<v Speaker 7>and she was actually CPA as well, Charlena Brown basedide

0:24:53.240 --> 0:24:56.280
<v Speaker 7>of Atlanta. She helped me hone my skills when it

0:24:56.320 --> 0:24:58.960
<v Speaker 7>came to my performer, my model. So what we did

0:24:59.119 --> 0:25:01.119
<v Speaker 7>was just I was I would try to work in it.

0:25:01.119 --> 0:25:02.520
<v Speaker 7>I would send it to her, she would edit it,

0:25:02.560 --> 0:25:06.360
<v Speaker 7>send it back, and eventually I got good. It's like okay, yeah,

0:25:06.359 --> 0:25:07.639
<v Speaker 7>I know how to do a project. So then I

0:25:07.640 --> 0:25:09.800
<v Speaker 7>started looking for a project. So are you doing this

0:25:09.880 --> 0:25:12.840
<v Speaker 7>on a platform? What's the Excel? Microsoft ex sale? That

0:25:12.920 --> 0:25:14.800
<v Speaker 7>was on my computer? You could one hundred out a

0:25:14.800 --> 0:25:18.159
<v Speaker 7>computer from best Buy, download ex sale and you working.

0:25:18.720 --> 0:25:21.639
<v Speaker 6>That's it. That's it. You don't need any anything else.

0:25:22.080 --> 0:25:25.040
<v Speaker 7>So I'm just teaching myself all the language, teaching myself

0:25:25.240 --> 0:25:26.240
<v Speaker 7>how to do things.

0:25:28.200 --> 0:25:30.399
<v Speaker 6>So I started swinging at projects and I was missing.

0:25:31.000 --> 0:25:31.840
<v Speaker 6>But it was one.

0:25:32.000 --> 0:25:34.520
<v Speaker 7>It was a city on RFP request for a proposal,

0:25:34.600 --> 0:25:36.280
<v Speaker 7>very similar to the one that I just wanted Madison.

0:25:38.760 --> 0:25:39.200
<v Speaker 6>That one.

0:25:39.440 --> 0:25:42.080
<v Speaker 7>I ended up pitching it to a developer and I'm like, yo,

0:25:42.160 --> 0:25:45.240
<v Speaker 7>let's co develop this project. Here's my model for it.

0:25:45.640 --> 0:25:47.880
<v Speaker 7>Would you guys be willing to split the developer fee

0:25:47.880 --> 0:25:48.560
<v Speaker 7>and the ownership?

0:25:48.600 --> 0:25:49.359
<v Speaker 5>The model is?

0:25:49.400 --> 0:25:52.160
<v Speaker 7>What's what's the model is another name for the pro former?

0:25:52.240 --> 0:25:53.680
<v Speaker 5>My bad, what's the performer?

0:25:53.960 --> 0:25:57.040
<v Speaker 7>The performer is the business plan for real estate development

0:25:57.520 --> 0:25:58.159
<v Speaker 7>in the Excel.

0:25:58.240 --> 0:26:00.359
<v Speaker 3>In my mind, I'm taking developer, performer.

0:26:00.160 --> 0:26:03.600
<v Speaker 7>And model are They're the same thing? So I'm using

0:26:03.640 --> 0:26:06.360
<v Speaker 7>them interchangeably. So it's like it's like the blueprint. It's

0:26:06.400 --> 0:26:10.480
<v Speaker 7>the blueprint, the financial blueprint, financial blueprint for real estate development.

0:26:11.119 --> 0:26:13.320
<v Speaker 4>How does developer do the physical blueprint as well? Or

0:26:13.359 --> 0:26:14.840
<v Speaker 4>that's going to be somebody down the line with.

0:26:15.480 --> 0:26:19.080
<v Speaker 7>We outsourced some Some development shops can have an architectural

0:26:19.119 --> 0:26:21.720
<v Speaker 7>person on hand, but I outsource it.

0:26:21.840 --> 0:26:24.679
<v Speaker 2>So all right, So you you study, you learn, you

0:26:24.760 --> 0:26:27.920
<v Speaker 2>learn how to make a financial blueprint for a project

0:26:28.160 --> 0:26:30.399
<v Speaker 2>like this is my vision, this is financially how it

0:26:30.440 --> 0:26:33.119
<v Speaker 2>makes sense. You don't have any experience. So you go

0:26:33.240 --> 0:26:37.320
<v Speaker 2>to another established developer. They've done it all, they've done

0:26:37.359 --> 0:26:39.800
<v Speaker 2>it already, and you say, I already have the blueprint,

0:26:40.480 --> 0:26:42.000
<v Speaker 2>let's work together, and this week is split.

0:26:42.480 --> 0:26:42.680
<v Speaker 6>Yeah.

0:26:42.800 --> 0:26:45.600
<v Speaker 7>So so now I'm creating value. That's the key to

0:26:45.640 --> 0:26:47.720
<v Speaker 7>get any partnership. You have to create value for the

0:26:47.760 --> 0:26:49.679
<v Speaker 7>other person. It's not about what you want, is what

0:26:49.720 --> 0:26:51.280
<v Speaker 7>they want and how can you give it for them?

0:26:51.880 --> 0:26:52.080
<v Speaker 6>Right?

0:26:52.160 --> 0:26:54.680
<v Speaker 7>So it's like, okay, I mean, I'm gonna give you

0:26:54.680 --> 0:26:56.320
<v Speaker 7>all a real number. So I think that project was

0:26:56.520 --> 0:26:58.080
<v Speaker 7>let's say ten million dollars. It was a ten million

0:26:58.119 --> 0:27:01.440
<v Speaker 7>dollars deal. You know, nine was twelve percent So we

0:27:01.440 --> 0:27:04.119
<v Speaker 7>was at one point two and I'm like, all right, well,

0:27:04.400 --> 0:27:05.159
<v Speaker 7>can we go.

0:27:05.040 --> 0:27:09.520
<v Speaker 6>Fifty to fifty on it? All right, let's have let's

0:27:09.600 --> 0:27:11.520
<v Speaker 6>take a risk, let's let's apply for it.

0:27:11.520 --> 0:27:13.640
<v Speaker 7>See if we get it. If so, let's trigger it out.

0:27:13.680 --> 0:27:16.719
<v Speaker 7>If not, cool, keep it pushing. So I pitched it,

0:27:18.119 --> 0:27:21.200
<v Speaker 7>and at that point I knew it's like, wait a minute,

0:27:21.240 --> 0:27:24.879
<v Speaker 7>I just created six hundred thousand dollars just from my mind.

0:27:24.800 --> 0:27:27.639
<v Speaker 6>With a developer that does this for real, so I

0:27:27.680 --> 0:27:28.400
<v Speaker 6>cannot do it.

0:27:28.520 --> 0:27:32.119
<v Speaker 7>I was probably like twenty four, twenty five maybe, so

0:27:32.200 --> 0:27:33.480
<v Speaker 7>that was the first time I actually knew.

0:27:33.680 --> 0:27:36.960
<v Speaker 6>Shortly thereafter I actually took a job. It was very intentional.

0:27:37.080 --> 0:27:39.760
<v Speaker 3>So a twenty four you got the six hundred Nah.

0:27:39.960 --> 0:27:41.919
<v Speaker 7>That never went through work, that never worked out, but

0:27:41.920 --> 0:27:43.480
<v Speaker 7>they agreed to it. But they agreed to it, and

0:27:43.480 --> 0:27:45.520
<v Speaker 7>that's all I needed to know that I can do possible.

0:27:45.600 --> 0:27:48.200
<v Speaker 7>It was possible at that point. I'm here, I'm a developer.

0:27:48.240 --> 0:27:48.919
<v Speaker 5>Now you can't.

0:27:49.160 --> 0:27:52.679
<v Speaker 7>Ain't nobody taking this from me. So I ended up

0:27:52.720 --> 0:27:54.800
<v Speaker 7>getting a job surely there after. I didn't get that

0:27:55.000 --> 0:27:57.159
<v Speaker 7>money was running low. Yeah, I had the you know,

0:27:57.240 --> 0:27:59.480
<v Speaker 7>four unit things like that. That was fine, but I

0:27:59.480 --> 0:28:02.680
<v Speaker 7>got a job working at a cd OFFI a real job,

0:28:03.000 --> 0:28:05.320
<v Speaker 7>A real job, Okay, yeah, real job. What's a cd

0:28:05.840 --> 0:28:08.560
<v Speaker 7>A CD of FI is a community development financial institution.

0:28:08.640 --> 0:28:10.360
<v Speaker 5>Oh yeah, we we just learned about that. Yeah.

0:28:10.400 --> 0:28:12.840
<v Speaker 6>Sorry about I'm I'm a slow learner.

0:28:13.240 --> 0:28:14.160
<v Speaker 3>Yeah, I think I heard.

0:28:14.680 --> 0:28:15.600
<v Speaker 6>There was a young lady.

0:28:17.320 --> 0:28:19.440
<v Speaker 4>There was a young lady here was talking just about

0:28:19.440 --> 0:28:23.919
<v Speaker 4>the CDFIs, right, so bright.

0:28:23.240 --> 0:28:27.480
<v Speaker 7>Yeah, shout out to the bright woman. Uh so, yeah,

0:28:27.480 --> 0:28:30.119
<v Speaker 7>I worked. I ended up getting a job. It was

0:28:30.160 --> 0:28:32.600
<v Speaker 7>actually half time for two CDFIs. I was the only

0:28:32.640 --> 0:28:35.120
<v Speaker 7>person in the country to do this. But I worked

0:28:35.119 --> 0:28:39.080
<v Speaker 7>for Forward Community Investments. They were a mission based community

0:28:39.200 --> 0:28:42.760
<v Speaker 7>lender that provided loans to small businesses and then in

0:28:42.840 --> 0:28:46.920
<v Speaker 7>Community Reinvestment Fund. They were a national nonprofit that did

0:28:46.920 --> 0:28:48.920
<v Speaker 7>the same thing in a different way. So one was

0:28:48.920 --> 0:28:51.960
<v Speaker 7>a state based focused on Wisconsin. The other one was national,

0:28:52.320 --> 0:28:55.680
<v Speaker 7>also targeting Milwaukee. So I worked at home. I worked remotely,

0:28:55.760 --> 0:28:57.520
<v Speaker 7>so I was really more of a contractor for real.

0:28:57.920 --> 0:29:00.440
<v Speaker 7>I worked remotely from home for both of these comes companies,

0:29:01.320 --> 0:29:05.160
<v Speaker 7>really going out doing technical assistance with businesses and understanding

0:29:05.680 --> 0:29:09.360
<v Speaker 7>what the gaps were that why aren't we giving this

0:29:09.440 --> 0:29:12.760
<v Speaker 7>money out? Like I had access to one of them

0:29:12.800 --> 0:29:16.800
<v Speaker 7>was from fifty thousand to five million dollars in lending.

0:29:16.960 --> 0:29:19.760
<v Speaker 7>That was my lending capacity personally, I can like give

0:29:19.760 --> 0:29:20.680
<v Speaker 7>that out to businesses.

0:29:20.680 --> 0:29:21.840
<v Speaker 6>So I was like, oh, this is great.

0:29:22.000 --> 0:29:23.600
<v Speaker 7>It was very much so aligned with my vision and

0:29:23.640 --> 0:29:25.520
<v Speaker 7>my mission, and I was able to sit in on

0:29:25.560 --> 0:29:28.560
<v Speaker 7>the credit committees of these different companies. So when it

0:29:28.600 --> 0:29:32.040
<v Speaker 7>came to like applying for loans and applying for some

0:29:32.080 --> 0:29:34.160
<v Speaker 7>of these things, I knew exactly what they were looking

0:29:34.200 --> 0:29:35.280
<v Speaker 7>for because I was sitting in there.

0:29:35.280 --> 0:29:36.480
<v Speaker 6>So I worked there for two years.

0:29:36.800 --> 0:29:40.080
<v Speaker 3>Who what type of clientele or clients to what you're seeing?

0:29:40.920 --> 0:29:45.000
<v Speaker 7>Primarily business? For Community Grein Investment CRF, it was business clients.

0:29:45.040 --> 0:29:48.240
<v Speaker 7>So I was looking at bars, I was looking at pubs,

0:29:48.240 --> 0:29:52.760
<v Speaker 7>I was looking at cleaning companies, I was looking at

0:29:53.360 --> 0:29:55.960
<v Speaker 7>It was a full gamut. And then for community investments

0:29:56.400 --> 0:29:58.480
<v Speaker 7>it was more so real estate base for real So.

0:29:58.960 --> 0:30:01.479
<v Speaker 2>You was on the inside the of the institution and

0:30:01.520 --> 0:30:04.240
<v Speaker 2>you you knew what they were looking for to lend money.

0:30:04.880 --> 0:30:08.680
<v Speaker 2>You used that when you left to get them to

0:30:08.720 --> 0:30:10.360
<v Speaker 2>lend you money because you alreadyknew what they were looking for.

0:30:11.640 --> 0:30:15.080
<v Speaker 6>It didn't really work out that way. That was the idea.

0:30:15.240 --> 0:30:17.240
<v Speaker 7>But now I know how all of the groups worked

0:30:17.240 --> 0:30:19.280
<v Speaker 7>the same, So yeah, I used that same tactic to

0:30:19.360 --> 0:30:20.360
<v Speaker 7>get all of the rest of it.

0:30:20.680 --> 0:30:24.040
<v Speaker 2>What were they looking for, like, what made you attractive?

0:30:24.120 --> 0:30:26.400
<v Speaker 2>Not you, I'm just saying, we'll make somebody attractive to somebody.

0:30:26.560 --> 0:30:29.920
<v Speaker 7>Honestly, it's a huge gap. So I thought that I

0:30:29.960 --> 0:30:31.600
<v Speaker 7>would be given out a ton of money. But and

0:30:31.680 --> 0:30:33.479
<v Speaker 7>I had access to the capitol, but I couldn't give

0:30:33.480 --> 0:30:35.920
<v Speaker 7>it out what they were looking for. It was a disconnect.

0:30:35.960 --> 0:30:39.000
<v Speaker 7>It's like our people are here and their money is here.

0:30:40.280 --> 0:30:41.720
<v Speaker 7>And I felt like it was my duty to kind

0:30:41.720 --> 0:30:43.840
<v Speaker 7>of like bridge that gap. But that gap so they

0:30:43.880 --> 0:30:47.600
<v Speaker 7>were looking for honestly, pretty traditional.

0:30:47.200 --> 0:30:47.760
<v Speaker 6>Things, you know.

0:30:47.880 --> 0:30:53.160
<v Speaker 7>It's like reserves, some serve some you know may or

0:30:53.200 --> 0:30:54.960
<v Speaker 7>may not do a startup, so you might have to

0:30:55.040 --> 0:30:59.000
<v Speaker 7>have some income. Collateral is the biggest thing in our community.

0:30:59.480 --> 0:31:01.960
<v Speaker 7>That was that's the biggest guy. We don't have collateral.

0:31:02.200 --> 0:31:05.640
<v Speaker 7>If you think about history, a lot of businesses were

0:31:05.680 --> 0:31:08.960
<v Speaker 7>funded because people owned real estate. Right you were able

0:31:09.000 --> 0:31:13.480
<v Speaker 7>to get business loans because you can put your house up. Millennials,

0:31:14.040 --> 0:31:19.400
<v Speaker 7>we I'm a millennium, you know, so that is a challenge.

0:31:19.840 --> 0:31:21.800
<v Speaker 7>That is a shift in the marketplace that I don't

0:31:21.800 --> 0:31:24.920
<v Speaker 7>think has been identified yet. So we all of our

0:31:24.960 --> 0:31:26.880
<v Speaker 7>people are like, yo, we don't.

0:31:26.680 --> 0:31:28.280
<v Speaker 6>Have any money. We don't have any money, We don't

0:31:28.280 --> 0:31:28.800
<v Speaker 6>have any money.

0:31:30.200 --> 0:31:32.400
<v Speaker 4>This episode is brought to you by P and C Bank.

0:31:32.840 --> 0:31:35.560
<v Speaker 4>A lot of people think podcasts about work are boring,

0:31:35.800 --> 0:31:39.600
<v Speaker 4>and sure they definitely can be, but understanding a professionals

0:31:39.720 --> 0:31:42.920
<v Speaker 4>routine shows us how they achieve their success little by little,

0:31:43.360 --> 0:31:47.000
<v Speaker 4>day after day. It's like banking with P and C Bank.

0:31:47.480 --> 0:31:50.280
<v Speaker 4>It might seem boring to safe plan and make calculated

0:31:50.280 --> 0:31:53.360
<v Speaker 4>decisions with your bank, but keeping your money boring is

0:31:53.440 --> 0:31:56.720
<v Speaker 4>what helps you live or more happily fulfilled life. P

0:31:56.880 --> 0:32:02.000
<v Speaker 4>and C Bank Brilliantly Boring since eighteen six. Brilliantly Boring

0:32:02.080 --> 0:32:04.480
<v Speaker 4>since eighteen sixty five is a service mark of the

0:32:04.560 --> 0:32:08.440
<v Speaker 4>PNC Financial Service Group, Inc. P and C Bank National

0:32:08.480 --> 0:32:10.760
<v Speaker 4>Association Member FDIC.

0:32:13.320 --> 0:32:13.640
<v Speaker 3>Earners.

0:32:13.680 --> 0:32:14.040
<v Speaker 6>What's Up?

0:32:14.160 --> 0:32:16.560
<v Speaker 4>You ever walk into a small business and everything just

0:32:16.800 --> 0:32:19.920
<v Speaker 4>works like? The checkout is fast, the receipts are digital,

0:32:20.480 --> 0:32:23.440
<v Speaker 4>tipping is a breeze, and you're out the door before

0:32:23.480 --> 0:32:24.400
<v Speaker 4>the line even builds.

0:32:24.760 --> 0:32:27.000
<v Speaker 3>Odds are they're using Square?

0:32:27.560 --> 0:32:28.880
<v Speaker 6>We love supporting.

0:32:28.480 --> 0:32:31.120
<v Speaker 4>Businesses that run on Square because it just feels seamless.

0:32:31.320 --> 0:32:33.840
<v Speaker 4>Whether it's a local coffee shop, a vendor at a

0:32:33.880 --> 0:32:36.720
<v Speaker 4>pop up market, or even one of our merch partners,

0:32:37.000 --> 0:32:40.760
<v Speaker 4>Square makes it easy for them to take payments, manage inventory,

0:32:40.880 --> 0:32:44.640
<v Speaker 4>and run their business with confidence, all from one simple system.

0:32:45.240 --> 0:32:47.840
<v Speaker 4>If you're a business owner or even just thinking about

0:32:47.920 --> 0:32:50.960
<v Speaker 4>launching something soon, Square is hands down one of the

0:32:51.040 --> 0:32:54.400
<v Speaker 4>best tools out there to help you start, run and grow.

0:32:54.760 --> 0:32:57.760
<v Speaker 4>It's not just about payments, it's about giving you time

0:32:57.880 --> 0:33:00.880
<v Speaker 4>back so you can focus on what matters. Ready to

0:33:00.920 --> 0:33:04.480
<v Speaker 4>see how Square can transform your business, visit Square dot

0:33:04.600 --> 0:33:09.400
<v Speaker 4>com backslash go backslash eyl to learn more that Square

0:33:09.560 --> 0:33:14.400
<v Speaker 4>dot com backslash, go backslash eyl. Don't wait, don't hesitate.

0:33:14.600 --> 0:33:16.920
<v Speaker 4>Let's Square handle the back end so you can keep

0:33:17.000 --> 0:33:18.160
<v Speaker 4>pushing your vision forward.

0:33:20.880 --> 0:33:24.680
<v Speaker 1>You just realized your business needed to hire someone yesterday.

0:33:25.240 --> 0:33:29.440
<v Speaker 1>How can you find amazing candidates fast? Easy? Just use

0:33:29.560 --> 0:33:32.760
<v Speaker 1>Indeed Stop struggling to get your job posts seen on

0:33:32.920 --> 0:33:36.800
<v Speaker 1>other job sites. With Indeed sponsored jobs, your post jumps

0:33:36.840 --> 0:33:39.040
<v Speaker 1>to the top of the page for your relevant candidates,

0:33:39.400 --> 0:33:42.440
<v Speaker 1>so you can reach the people you want faster. According

0:33:42.480 --> 0:33:46.000
<v Speaker 1>to Indeed data, sponsored jobs posted directly on Indeed have

0:33:46.240 --> 0:33:50.280
<v Speaker 1>forty five percent more applications than non sponsored jobs. Don't

0:33:50.320 --> 0:33:53.960
<v Speaker 1>wait any longer, speed up your hiring right now with Indeed,

0:33:54.400 --> 0:33:56.640
<v Speaker 1>and listeners of this show will get a seventy five

0:33:56.720 --> 0:33:59.840
<v Speaker 1>dollars sponsored job credit to get your jobs more visibility

0:34:00.080 --> 0:34:03.520
<v Speaker 1>at indeed dot com slash p o d k a

0:34:03.720 --> 0:34:07.320
<v Speaker 1>t z thirteen. Just go to indeed dot com slash

0:34:07.400 --> 0:34:11.440
<v Speaker 1>p O d kat z thirteen right now and support

0:34:11.520 --> 0:34:14.400
<v Speaker 1>our show by saying you heard about Indeed on this podcast.

0:34:14.840 --> 0:34:18.440
<v Speaker 1>Terms and conditions apply. Hiring Indeed is all you need.

0:34:19.040 --> 0:34:21.320
<v Speaker 7>It's such an access to capital gap, which there is,

0:34:21.840 --> 0:34:23.680
<v Speaker 7>but on the other side they're streaming, Oh, we have

0:34:23.760 --> 0:34:27.040
<v Speaker 7>so much money and we can't deploy it. That's what

0:34:27.160 --> 0:34:29.600
<v Speaker 7>happens every single time you talk to anyone in that industry,

0:34:29.640 --> 0:34:30.600
<v Speaker 7>and that's what they're going to tell you.

0:34:31.760 --> 0:34:34.360
<v Speaker 2>All right, all right that So now we're going to

0:34:34.440 --> 0:34:36.120
<v Speaker 2>go into the next seven. We're going to talk about

0:34:37.080 --> 0:34:40.120
<v Speaker 2>like your journey into developing, like how you find a

0:34:40.200 --> 0:34:41.680
<v Speaker 2>deal like all of.

0:34:41.719 --> 0:34:44.600
<v Speaker 5>The one O one on on the on the whole, Yeah,

0:34:44.680 --> 0:34:45.680
<v Speaker 5>on the whole, on the whole deal.

0:34:45.800 --> 0:34:47.719
<v Speaker 2>Okay, do that next, Yeah, let's break it down then

0:34:47.760 --> 0:34:49.440
<v Speaker 2>all right, all right, so now we now we're going

0:34:49.480 --> 0:34:52.799
<v Speaker 2>to ask a few questions that I think people will

0:34:52.840 --> 0:34:54.839
<v Speaker 2>be interested in as far as you know. One thing

0:34:54.880 --> 0:34:57.400
<v Speaker 2>with ey Ls, we like we talk about different topics

0:34:57.440 --> 0:34:59.560
<v Speaker 2>that nobody really knows. Is like, don't really have an

0:34:59.640 --> 0:35:02.719
<v Speaker 2>education all this stuff. So as a real estate developer, right,

0:35:04.840 --> 0:35:08.600
<v Speaker 2>so you you do the financial blueprint, but now you

0:35:08.680 --> 0:35:11.080
<v Speaker 2>actually have to develop it. But development costs a lot

0:35:11.120 --> 0:35:16.080
<v Speaker 2>of money to scale these projects, right, so how like,

0:35:16.719 --> 0:35:19.640
<v Speaker 2>how does that part of it work as far as

0:35:19.680 --> 0:35:24.120
<v Speaker 2>the construction aspect of it and actually developed it?

0:35:24.400 --> 0:35:26.440
<v Speaker 3>Because in my mind I'm thinking of development.

0:35:26.760 --> 0:35:29.160
<v Speaker 4>Yeah, you're making the financial blueprint, but I'm like, you're

0:35:29.239 --> 0:35:33.719
<v Speaker 4>not even seeing a physical output before you start or

0:35:33.760 --> 0:35:35.719
<v Speaker 4>do you know, like what you want this space to

0:35:35.800 --> 0:35:37.040
<v Speaker 4>look like going in?

0:35:37.560 --> 0:35:39.000
<v Speaker 6>Yeah? You create? You created it.

0:35:39.080 --> 0:35:41.000
<v Speaker 7>So the developer is the one that creates the vision

0:35:41.040 --> 0:35:44.000
<v Speaker 7>in his mind. Very similar to a director of a movie. Right, Okay,

0:35:44.280 --> 0:35:48.080
<v Speaker 7>Like they don't they don't. They're not the actor, they're

0:35:48.120 --> 0:35:53.160
<v Speaker 7>not the they're not the scriptwriter oftentimes, but they bring

0:35:53.239 --> 0:35:54.880
<v Speaker 7>it all to fruition and this is the way that

0:35:54.960 --> 0:35:57.400
<v Speaker 7>it needs to go. So a developer, let's rewind a

0:35:57.400 --> 0:36:02.120
<v Speaker 7>little bit real estate development is a business process that

0:36:02.320 --> 0:36:06.560
<v Speaker 7>takes land and you put real estate on it.

0:36:06.680 --> 0:36:08.520
<v Speaker 6>So very simple. There go a little deeper.

0:36:08.560 --> 0:36:11.040
<v Speaker 7>So I'm a commercial real estate developer, so I'm pretty

0:36:11.080 --> 0:36:14.319
<v Speaker 7>much doing that at just a larger scale. And there's

0:36:14.360 --> 0:36:18.040
<v Speaker 7>different sections of it, right, So I guess let's say

0:36:18.120 --> 0:36:20.280
<v Speaker 7>break it down into three phases. There's a pre development

0:36:20.320 --> 0:36:23.800
<v Speaker 7>phase where you do the design and you get the

0:36:23.880 --> 0:36:26.160
<v Speaker 7>financials in order and you talk through some of those things.

0:36:26.600 --> 0:36:28.760
<v Speaker 7>The second phase of the construction phase, to your point,

0:36:29.040 --> 0:36:31.760
<v Speaker 7>that's when you go and you're actually building the project

0:36:31.840 --> 0:36:34.320
<v Speaker 7>and you're managing the budget to make sure that this

0:36:34.440 --> 0:36:38.080
<v Speaker 7>is on time and on budget, because if the cost

0:36:38.120 --> 0:36:40.480
<v Speaker 7>of your development is more than what you anticipated, then

0:36:41.440 --> 0:36:43.680
<v Speaker 7>when the recession hit, that's kind of what happened, Like

0:36:43.840 --> 0:36:46.120
<v Speaker 7>you saw buildings that were halfway developed and people stepped

0:36:46.120 --> 0:36:49.800
<v Speaker 7>away because there was not enough money to continue to

0:36:50.000 --> 0:36:52.800
<v Speaker 7>the project, complete the project. And then the last phase

0:36:52.840 --> 0:36:56.120
<v Speaker 7>is operation. It's a pre development, construction, and operation. A

0:36:56.200 --> 0:37:01.400
<v Speaker 7>developer pretty much runs that entire phase from beginning to end.

0:37:02.120 --> 0:37:05.600
<v Speaker 7>So let's break them down. Predevelopment phase you have I

0:37:05.760 --> 0:37:10.600
<v Speaker 7>typically start off with zoning and entitlement. It's like Okay,

0:37:10.680 --> 0:37:13.000
<v Speaker 7>I have a piece of land here. How large is

0:37:13.880 --> 0:37:16.239
<v Speaker 7>Let's say it's an acre of land. Okay, based on

0:37:16.360 --> 0:37:18.080
<v Speaker 7>this acre, what is it zone?

0:37:18.160 --> 0:37:19.120
<v Speaker 6>For? What can I do here?

0:37:19.400 --> 0:37:22.200
<v Speaker 7>My base is typically multifamily, so it's like, okay, how

0:37:22.239 --> 0:37:25.480
<v Speaker 7>many units can I put on here? Let's say you

0:37:25.520 --> 0:37:30.240
<v Speaker 7>know an acre is forty three thousand square feet Depending

0:37:30.280 --> 0:37:32.920
<v Speaker 7>on where you are, they based zoning off of Florida

0:37:33.000 --> 0:37:37.120
<v Speaker 7>area ratio, So this thing called far. So let's say

0:37:37.120 --> 0:37:42.560
<v Speaker 7>it's two times far, so you can put if it's

0:37:42.560 --> 0:37:47.040
<v Speaker 7>an FAR two, you can put a eight six thousand

0:37:47.160 --> 0:37:51.160
<v Speaker 7>square foot building on this parcel. And then you reverse

0:37:51.200 --> 0:37:53.560
<v Speaker 7>engineer how many units you can fit there, so eighty

0:37:53.600 --> 0:37:55.799
<v Speaker 7>two thousand square feet depending on the unit side, if

0:37:55.800 --> 0:37:57.000
<v Speaker 7>they're one in two bedrooms, you.

0:37:57.000 --> 0:37:59.960
<v Speaker 6>May be able to get ninety units. If they're you know, three.

0:38:00.040 --> 0:38:03.440
<v Speaker 7>Four bedrooms, you may be able to get sixty units.

0:38:03.920 --> 0:38:06.560
<v Speaker 7>And then based on the program, you create a vision

0:38:06.680 --> 0:38:10.319
<v Speaker 7>around what is attainable for the site. So I start

0:38:10.360 --> 0:38:12.200
<v Speaker 7>with the zoning and it's like okay, yeah, what can

0:38:12.239 --> 0:38:16.200
<v Speaker 7>I do? And then based on the zoning, I create

0:38:16.239 --> 0:38:19.000
<v Speaker 7>a financial model and dig a little deeper. And then

0:38:19.000 --> 0:38:21.160
<v Speaker 7>that's when I reach out to consultants to do some

0:38:21.280 --> 0:38:24.000
<v Speaker 7>of the other work. It's like, hey, architects, I want

0:38:24.040 --> 0:38:25.719
<v Speaker 7>to put seventy units right here?

0:38:26.400 --> 0:38:28.560
<v Speaker 6>Can I do that? What does that look like? You know?

0:38:29.920 --> 0:38:31.560
<v Speaker 6>Can I do underground parking here? Can I?

0:38:31.680 --> 0:38:34.040
<v Speaker 7>Can I have surface parking? How many stars can I fit?

0:38:34.480 --> 0:38:38.320
<v Speaker 7>And that kind of changes the iteration of that financial

0:38:38.440 --> 0:38:40.520
<v Speaker 7>model that I was working on. Okay, let me change

0:38:40.560 --> 0:38:41.040
<v Speaker 7>itself a little.

0:38:41.080 --> 0:38:43.640
<v Speaker 3>How long does that first that preprocess.

0:38:43.040 --> 0:38:47.080
<v Speaker 6>Take for you? No time for real at this point.

0:38:47.200 --> 0:38:49.400
<v Speaker 6>A couple of hours hours, A couple of hours.

0:38:49.480 --> 0:38:49.680
<v Speaker 3>Wow.

0:38:49.960 --> 0:38:52.040
<v Speaker 2>So that's and then the third second, third one is

0:38:52.120 --> 0:38:53.720
<v Speaker 2>the actual development right construction.

0:38:54.320 --> 0:38:57.080
<v Speaker 6>Second one is construction. So we're not even in construction yet.

0:38:57.160 --> 0:39:00.799
<v Speaker 7>So that's that's early, early, initial, just pre and then

0:39:00.880 --> 0:39:02.759
<v Speaker 7>what you do is like okay, I think I'm onto something.

0:39:03.000 --> 0:39:05.239
<v Speaker 7>And then you go get the site under control, so

0:39:05.320 --> 0:39:07.440
<v Speaker 7>you reach out to the land own er. Is it available?

0:39:07.760 --> 0:39:09.960
<v Speaker 7>Is it private? Is it public? Is it If it's

0:39:10.000 --> 0:39:12.279
<v Speaker 7>public land? Sometime they have RFPs and that's what I

0:39:12.360 --> 0:39:14.920
<v Speaker 7>was awarded with the forty one million. I was awarded

0:39:15.000 --> 0:39:16.840
<v Speaker 7>that land to now develop.

0:39:16.480 --> 0:39:18.040
<v Speaker 6>It by the state or the city.

0:39:18.239 --> 0:39:20.560
<v Speaker 7>That was city owned, but sometimes it's state owned. Sometimes

0:39:20.560 --> 0:39:21.880
<v Speaker 7>it's city, sometime it's county.

0:39:22.200 --> 0:39:22.680
<v Speaker 6>It varies.

0:39:23.600 --> 0:39:25.759
<v Speaker 7>So that was public, that's a public private partnership in

0:39:25.800 --> 0:39:29.799
<v Speaker 7>that way. But sometimes it's private. So when it's private land,

0:39:30.320 --> 0:39:34.600
<v Speaker 7>that's when you it's a little more difficult. Ah. Yeah,

0:39:34.600 --> 0:39:38.560
<v Speaker 7>it's a little more difficult because people value their land

0:39:38.760 --> 0:39:40.720
<v Speaker 7>the way that they value their land. It's no different

0:39:40.719 --> 0:39:43.680
<v Speaker 7>from a property. If you own a home, you may

0:39:43.760 --> 0:39:46.240
<v Speaker 7>feel like your home is worth five hundred thousand dollars.

0:39:46.680 --> 0:39:49.440
<v Speaker 7>The appraisal may say your home is worth two hundred

0:39:49.760 --> 0:39:53.120
<v Speaker 7>or one hundred. So when you go to that individual

0:39:53.160 --> 0:39:55.160
<v Speaker 7>and say, hey, this is my plan for this site,

0:39:56.040 --> 0:39:58.520
<v Speaker 7>y'all have to have some level of common ground to

0:39:58.680 --> 0:40:01.480
<v Speaker 7>make sure that this works because if they want five

0:40:01.600 --> 0:40:04.680
<v Speaker 7>times your number, it's not feasible you move on that

0:40:04.880 --> 0:40:07.360
<v Speaker 7>vision can't come to fruition because this is not a roadblock.

0:40:08.480 --> 0:40:10.960
<v Speaker 7>And then once once you then okay, yeah, I think

0:40:11.000 --> 0:40:13.320
<v Speaker 7>this will work around this price, I'll give you X

0:40:13.400 --> 0:40:13.600
<v Speaker 7>for it.

0:40:14.280 --> 0:40:16.719
<v Speaker 6>You want X fo it? Okay. What's the timing in DC?

0:40:18.920 --> 0:40:21.120
<v Speaker 7>I mean typically you gotta have a thirty day close,

0:40:21.200 --> 0:40:24.200
<v Speaker 7>sixty day close, like a quick no contingencies, no nothing.

0:40:24.560 --> 0:40:27.239
<v Speaker 7>In Wisconsin, I could you know sometime do a year

0:40:27.280 --> 0:40:30.200
<v Speaker 7>and a half without having to close on the financing.

0:40:30.520 --> 0:40:32.759
<v Speaker 7>And by close, I mean actually pay for the land.

0:40:33.239 --> 0:40:38.360
<v Speaker 7>You pay for the land typically when your financial at

0:40:38.440 --> 0:40:42.720
<v Speaker 7>construction start. So when you close on all your finances,

0:40:42.760 --> 0:40:45.320
<v Speaker 7>I got every all my ducks in the row. It

0:40:45.440 --> 0:40:47.320
<v Speaker 7>all comes to the table at the same time, and

0:40:47.400 --> 0:40:49.399
<v Speaker 7>it goes out to the various parties, one of those

0:40:49.440 --> 0:40:52.080
<v Speaker 7>parties being the land owner. They could walk away. I

0:40:52.160 --> 0:40:54.640
<v Speaker 7>now purchase it. I now can start construction, which is

0:40:54.719 --> 0:40:55.399
<v Speaker 7>now phase two.

0:40:55.560 --> 0:40:57.960
<v Speaker 4>So when you're in that phase and you try to

0:40:58.000 --> 0:40:59.920
<v Speaker 4>get the land, what's the bidding process?

0:41:00.040 --> 0:41:03.759
<v Speaker 3>Right? So you wore rewarded, awarded, all warded to land,

0:41:04.719 --> 0:41:06.040
<v Speaker 3>what kind of explained.

0:41:05.760 --> 0:41:06.200
<v Speaker 6>What that means.

0:41:06.239 --> 0:41:08.000
<v Speaker 3>But what's the process of bidding for it?

0:41:08.160 --> 0:41:12.160
<v Speaker 6>Yep too. So on the private side, no process. It's

0:41:12.200 --> 0:41:13.960
<v Speaker 6>just one to one. Can I buy this from you?

0:41:14.080 --> 0:41:14.239
<v Speaker 6>Or no?

0:41:15.400 --> 0:41:17.880
<v Speaker 7>And I've been told no because of my age and

0:41:17.960 --> 0:41:21.840
<v Speaker 7>my color before, to be honest. But on the public side,

0:41:22.280 --> 0:41:27.560
<v Speaker 7>they typically put out a list of priorities that they want.

0:41:28.000 --> 0:41:31.120
<v Speaker 7>The most recent one, my eighty nine unit, was a

0:41:31.160 --> 0:41:35.400
<v Speaker 7>public public partnership and they just wanted to redevelopment of

0:41:35.440 --> 0:41:38.160
<v Speaker 7>a blighted site. It was half a mile away from

0:41:38.200 --> 0:41:39.640
<v Speaker 7>where I was raised, and I wanted to develop it,

0:41:39.640 --> 0:41:41.320
<v Speaker 7>so I put eighty nine units before the bahausand in

0:41:41.360 --> 0:41:44.400
<v Speaker 7>my hood, that's what I did, and they agree with

0:41:44.480 --> 0:41:47.320
<v Speaker 7>my plan. It wasn't very competitive and that was that.

0:41:47.600 --> 0:41:49.280
<v Speaker 7>But there are other ones like the one in Madison,

0:41:49.320 --> 0:41:52.759
<v Speaker 7>and I just won. It was very, very competitive. They

0:41:52.840 --> 0:41:56.600
<v Speaker 7>had multiple rounds of RFPs. What's the RFP again, request

0:41:56.680 --> 0:41:59.359
<v Speaker 7>for a proposal. So that's when the city says, hey,

0:41:59.840 --> 0:42:02.399
<v Speaker 7>these these are our priorities for this site.

0:42:02.520 --> 0:42:04.239
<v Speaker 6>We own in site. We don't want to own the site.

0:42:04.360 --> 0:42:06.839
<v Speaker 7>Cities often don't want to own sites because they want

0:42:06.880 --> 0:42:09.920
<v Speaker 7>to benefit from the tax revenue from it. It's not

0:42:10.040 --> 0:42:12.239
<v Speaker 7>in their best interest to pay the upkeep. It's a

0:42:12.280 --> 0:42:15.960
<v Speaker 7>lot of risk associated with owning land, so cities often

0:42:16.120 --> 0:42:19.680
<v Speaker 7>try to partner and sell and you do things like that.

0:42:19.840 --> 0:42:23.120
<v Speaker 7>So that this priority specifically, they wanted a grocery store.

0:42:23.400 --> 0:42:25.839
<v Speaker 7>The site right next door is a pick and Save

0:42:26.560 --> 0:42:30.200
<v Speaker 7>Roundings was just acquired by Kroger and they're shutting that

0:42:30.239 --> 0:42:32.080
<v Speaker 7>Picking Saved down. So now this area is about to

0:42:32.120 --> 0:42:35.880
<v Speaker 7>be a food desert. So the city was like, okay,

0:42:36.000 --> 0:42:39.800
<v Speaker 7>in order for us to preserve some level of grocery

0:42:39.840 --> 0:42:41.919
<v Speaker 7>in this area, we need to put out an RFP.

0:42:42.480 --> 0:42:44.560
<v Speaker 7>So that was their number one priority or a grocery store.

0:42:45.040 --> 0:42:49.360
<v Speaker 7>Second was affordable housing and some level of housing and density.

0:42:49.480 --> 0:42:52.200
<v Speaker 7>So I put together the best plan to bring that

0:42:52.280 --> 0:42:53.759
<v Speaker 7>grocery store in the quickest amount of time.

0:42:54.000 --> 0:42:57.560
<v Speaker 2>So, all right, they need a grocery store. They are identified.

0:42:57.560 --> 0:43:00.279
<v Speaker 2>They need a grocery store. While they just youach out

0:43:00.280 --> 0:43:02.360
<v Speaker 2>to the grocery stores directly, why then they developer?

0:43:02.560 --> 0:43:03.480
<v Speaker 6>They did.

0:43:03.920 --> 0:43:07.200
<v Speaker 7>Grocery stores often don't develop their own land either, they least,

0:43:07.960 --> 0:43:14.520
<v Speaker 7>you know, so a developer developer. A developer manages that process.

0:43:14.960 --> 0:43:17.719
<v Speaker 7>Businesses don't typically manage that process. You know, if you

0:43:17.760 --> 0:43:22.239
<v Speaker 7>think about Apple, Apple isn't going to like build their

0:43:22.320 --> 0:43:25.960
<v Speaker 7>own headquarters. They're going to hire some consultants or a

0:43:26.040 --> 0:43:28.680
<v Speaker 7>developer to build it for them. So that's an RFP

0:43:28.800 --> 0:43:30.920
<v Speaker 7>can be in that way too. So that said, it's

0:43:30.960 --> 0:43:33.280
<v Speaker 7>of interest for them to align themselves with a developer

0:43:33.320 --> 0:43:35.160
<v Speaker 7>who has the capacity to do this because it's not

0:43:35.680 --> 0:43:38.800
<v Speaker 7>something that just easily can be done, got it.

0:43:38.920 --> 0:43:39.640
<v Speaker 6>They can't just do it.

0:43:39.880 --> 0:43:44.360
<v Speaker 7>So phase two, the construction phase, can talk about that. Yeah, construction,

0:43:44.480 --> 0:43:47.480
<v Speaker 7>So each each phase is a little less risky. So

0:43:47.640 --> 0:43:51.000
<v Speaker 7>pre development phase is a ton of risk. I rewind

0:43:51.040 --> 0:43:52.719
<v Speaker 7>a little bit, then I'll go into it. It's a

0:43:52.800 --> 0:43:56.879
<v Speaker 7>ton of risk because you're paying a ton of consultants

0:43:56.920 --> 0:44:00.600
<v Speaker 7>to do work. You're doing environmental assessments phase one, in

0:44:00.640 --> 0:44:04.200
<v Speaker 7>the phase two ten that could be ten thousand dollars

0:44:04.200 --> 0:44:06.520
<v Speaker 7>between the two. Environmental ass that when they checking the

0:44:06.560 --> 0:44:10.120
<v Speaker 7>dirt to see and all that. Well, yeah, so environmental

0:44:10.200 --> 0:44:12.680
<v Speaker 7>that's one where they're seeing if it's contaminated. Has it

0:44:12.760 --> 0:44:16.400
<v Speaker 7>been uh, you know, was this a gas station historically?

0:44:17.880 --> 0:44:18.719
<v Speaker 6>Is this up to code?

0:44:18.800 --> 0:44:21.040
<v Speaker 7>Because you don't want those soils to rise and people

0:44:21.040 --> 0:44:23.200
<v Speaker 7>get sick and die and all that stuff. So you

0:44:23.280 --> 0:44:26.799
<v Speaker 7>pay for environmental consultants. You pay for civil consultants which

0:44:27.719 --> 0:44:29.799
<v Speaker 7>put together the design of the building and make sure

0:44:29.840 --> 0:44:32.560
<v Speaker 7>this is secure. Okay, architects design it, but the civil

0:44:32.640 --> 0:44:35.440
<v Speaker 7>engineers are saying this will be sturdy for X amount

0:44:35.480 --> 0:44:37.799
<v Speaker 7>of time, we won't have settlement, et cetera. And then

0:44:37.800 --> 0:44:40.920
<v Speaker 7>you hire geotechnical consultants to test the soil and to

0:44:41.040 --> 0:44:44.120
<v Speaker 7>see is the soil okay, you know, stuff like that.

0:44:44.320 --> 0:44:47.160
<v Speaker 7>So the soil is more so like for settlement, civil

0:44:47.239 --> 0:44:49.279
<v Speaker 7>is self for structure and longevity and things like that.

0:44:49.480 --> 0:44:51.600
<v Speaker 7>So all of those people you've got to hire prior

0:44:51.680 --> 0:44:56.920
<v Speaker 7>to getting to construction. Who's that the developer is so

0:44:57.120 --> 0:45:01.200
<v Speaker 7>yeah great, quest walk is uh yeah, but you can

0:45:01.320 --> 0:45:02.880
<v Speaker 7>you can get once you have a plan together, you

0:45:02.920 --> 0:45:03.600
<v Speaker 7>can get loans.

0:45:03.960 --> 0:45:04.759
<v Speaker 6>In theory.

0:45:07.360 --> 0:45:10.840
<v Speaker 7>They can get loans. We can't get loans. Really, they

0:45:10.920 --> 0:45:12.960
<v Speaker 7>can get loans. So I partner with the people that

0:45:13.000 --> 0:45:15.160
<v Speaker 7>can get the loans and try to I'll go into

0:45:15.200 --> 0:45:16.920
<v Speaker 7>that in a second. But you pay for all of

0:45:16.960 --> 0:45:20.719
<v Speaker 7>these consultants, even architects. All the architectural designs are pretty

0:45:20.760 --> 0:45:23.000
<v Speaker 7>renderings and all that slice. Yeah, you know, that's a

0:45:23.040 --> 0:45:24.680
<v Speaker 7>couple hundred thousand easy.

0:45:25.000 --> 0:45:28.359
<v Speaker 2>So before you get to construction, are any of these

0:45:29.239 --> 0:45:32.600
<v Speaker 2>RFPs or like, dude, does it ever come into play

0:45:32.680 --> 0:45:36.320
<v Speaker 2>with the was it MWB minority women business? Is it?

0:45:36.520 --> 0:45:38.560
<v Speaker 2>Because are they like do they have to have a

0:45:38.640 --> 0:45:41.840
<v Speaker 2>certain amount of developments that are developed by minority developers?

0:45:41.880 --> 0:45:42.839
<v Speaker 5>Is that case?

0:45:43.000 --> 0:45:44.799
<v Speaker 6>Minority developers is not a thing.

0:45:45.120 --> 0:45:45.640
<v Speaker 5>It's not a thing.

0:45:45.680 --> 0:45:49.240
<v Speaker 7>It's not a minority contractors is a thing. Minority developers

0:45:49.360 --> 0:45:52.520
<v Speaker 7>is not a thing. So I have to in my

0:45:52.880 --> 0:45:56.759
<v Speaker 7>development counterparts. Yeah, that as I'm an anomaly for real.

0:45:57.160 --> 0:46:00.440
<v Speaker 7>So I have to hire minority women veter and my

0:46:00.520 --> 0:46:02.960
<v Speaker 7>colleagues have to do the same. My counterparts do same.

0:46:03.239 --> 0:46:06.279
<v Speaker 7>We have to hire them the construction workers. Make sure

0:46:06.320 --> 0:46:07.680
<v Speaker 7>that all of the people that are part of this

0:46:07.719 --> 0:46:10.319
<v Speaker 7>team may be twenty.

0:46:11.440 --> 0:46:12.000
<v Speaker 6>Of the total.

0:46:12.400 --> 0:46:14.600
<v Speaker 7>The money that is allocated to the budget has to

0:46:14.640 --> 0:46:18.600
<v Speaker 7>go towards these groups. But there's no structure for me,

0:46:18.840 --> 0:46:22.120
<v Speaker 7>as a developer and being black, to benefit from that.

0:46:22.239 --> 0:46:25.080
<v Speaker 6>Why not that's where the most money is.

0:46:25.120 --> 0:46:29.839
<v Speaker 7>Has it ever been proposed or no, I've never heard

0:46:29.880 --> 0:46:34.560
<v Speaker 7>of it. I'm sure it has. Historic black developers aren't

0:46:34.600 --> 0:46:36.759
<v Speaker 7>a thing, not a lot of them. No, it's not

0:46:36.880 --> 0:46:41.880
<v Speaker 7>a thing because historically banks. We all know about red lining.

0:46:42.080 --> 0:46:43.920
<v Speaker 7>We all know about that. There's a book called The

0:46:43.960 --> 0:46:46.160
<v Speaker 7>Color of Law. Talk about this before, but for people

0:46:46.239 --> 0:46:50.200
<v Speaker 7>that don't know, color a law documented the government's effect

0:46:50.400 --> 0:46:54.839
<v Speaker 7>on communities and the intentionality of segregation. So what they

0:46:54.920 --> 0:46:59.120
<v Speaker 7>did was if a white developer even was developing something

0:46:59.719 --> 0:47:02.880
<v Speaker 7>that allowed a black person to live in it, HUD

0:47:02.920 --> 0:47:06.320
<v Speaker 7>would not ensure it, so the bank would not give along.

0:47:07.360 --> 0:47:09.600
<v Speaker 7>So that was for a white developer. So imagine a

0:47:09.680 --> 0:47:12.200
<v Speaker 7>black developer trying to develop something for black people. It

0:47:12.320 --> 0:47:15.840
<v Speaker 7>wasn't possible. So the Marrion Berrys of the world, and

0:47:16.040 --> 0:47:18.720
<v Speaker 7>just like H. J. Russell in Atlanta, the mayor of Atlanta,

0:47:18.880 --> 0:47:21.680
<v Speaker 7>the mayor of d C reached out and used their

0:47:21.719 --> 0:47:24.200
<v Speaker 7>political connections to bring these two people up H J.

0:47:24.320 --> 0:47:27.719
<v Speaker 7>Russell in Atlanta down peoples in d C in order

0:47:27.800 --> 0:47:31.760
<v Speaker 7>to create an economic engine in our community that allow

0:47:31.880 --> 0:47:34.719
<v Speaker 7>for growth in a way that does not exist. So

0:47:35.400 --> 0:47:39.800
<v Speaker 7>again that that's just not a thing at all, and

0:47:39.960 --> 0:47:42.040
<v Speaker 7>hopefully it can become a thing. But there's not enough

0:47:42.520 --> 0:47:45.040
<v Speaker 7>black developers. I mean, I'm at conferences all the time.

0:47:45.160 --> 0:47:46.800
<v Speaker 7>I go to real estate meet ups and everything like that.

0:47:47.000 --> 0:47:52.480
<v Speaker 7>But oftentimes it's like most folks are investors because it's

0:47:52.480 --> 0:47:56.000
<v Speaker 7>all we know. Most of the developers I know aren't.

0:47:56.280 --> 0:47:58.319
<v Speaker 7>They don't look like me. Sout out to keV Kevin

0:47:58.400 --> 0:48:02.279
<v Speaker 7>noule bro mind. He's killing it in Milwaukee right now,

0:48:02.760 --> 0:48:06.000
<v Speaker 7>absolutely killing it. He's a black developer that is doing

0:48:06.040 --> 0:48:09.319
<v Speaker 7>his thing. A couple of folks out here in DC

0:48:09.400 --> 0:48:13.040
<v Speaker 7>as well. Dr McKinney, I really respect Don Peeble's son

0:48:13.160 --> 0:48:15.000
<v Speaker 7>is actually doing development out of DC as well. So

0:48:15.200 --> 0:48:17.080
<v Speaker 7>there's some black developers like bubbling up.

0:48:18.520 --> 0:48:19.360
<v Speaker 6>But yeah, it's just not.

0:48:19.719 --> 0:48:23.160
<v Speaker 5>How important is political political collections connections.

0:48:23.280 --> 0:48:27.320
<v Speaker 7>Depends on where you are. I was saying Wisconsin not

0:48:27.480 --> 0:48:31.440
<v Speaker 7>as much. Wisconsin is a very objective state. If you

0:48:31.760 --> 0:48:35.600
<v Speaker 7>are doing if you are checking these boxes, you can

0:48:35.680 --> 0:48:40.920
<v Speaker 7>move forward in a place. Like other places, it's not

0:48:41.080 --> 0:48:48.279
<v Speaker 7>that objective. It's a little more subjective. Yeah, yeah, so yeah,

0:48:48.880 --> 0:48:51.200
<v Speaker 7>I think we were talking about the construction part real quick.

0:48:51.280 --> 0:48:54.320
<v Speaker 7>So you start off trying to pre development risk. You

0:48:54.400 --> 0:48:56.960
<v Speaker 7>pay for all of these consultants a couple hundred thousand,

0:48:58.400 --> 0:49:01.960
<v Speaker 7>and then at the closing table. Benefit of getting to

0:49:02.040 --> 0:49:04.120
<v Speaker 7>the closing table is that all that risk is wiped away,

0:49:05.000 --> 0:49:07.560
<v Speaker 7>so it's all a part of development budget. Although you're

0:49:07.600 --> 0:49:11.319
<v Speaker 7>paying for it before it happens. You get refunded once

0:49:11.440 --> 0:49:14.880
<v Speaker 7>all your money comes in, So the three hundred thousand

0:49:14.920 --> 0:49:17.040
<v Speaker 7>that you had out, the million dollars that you had out,

0:49:17.160 --> 0:49:19.759
<v Speaker 7>all comes back right there. So that's a great day.

0:49:21.200 --> 0:49:23.880
<v Speaker 7>And then what happens in a construction phase. You have

0:49:23.960 --> 0:49:28.560
<v Speaker 7>to mitigate that risk because you know people may not

0:49:28.640 --> 0:49:31.400
<v Speaker 7>come to work, or the cost of something may be

0:49:31.520 --> 0:49:35.439
<v Speaker 7>more expensive, or the design wasn't you have to change

0:49:35.480 --> 0:49:37.239
<v Speaker 7>the design up and things like that, So you have

0:49:37.360 --> 0:49:39.040
<v Speaker 7>to look out for all of those things before you

0:49:39.160 --> 0:49:43.080
<v Speaker 7>get under construction, because when that construction budget gets blown up,

0:49:43.440 --> 0:49:46.960
<v Speaker 7>it's a real thing and the first thing that goes

0:49:47.400 --> 0:49:49.359
<v Speaker 7>at that point is your developer fee.

0:49:50.760 --> 0:49:51.600
<v Speaker 6>We have to pay for that.

0:49:51.840 --> 0:49:54.359
<v Speaker 7>So we got to mitigate that risk because you can

0:49:54.600 --> 0:49:57.160
<v Speaker 7>get a project done and not make nothing to that point.

0:49:57.239 --> 0:49:58.680
<v Speaker 6>My first project, sixty.

0:49:58.480 --> 0:50:01.839
<v Speaker 7>Unit fortyblehusand development twelve points six million dollars. I made

0:50:01.920 --> 0:50:05.520
<v Speaker 7>thirty thousand dollars on Wow, three and a half years

0:50:05.560 --> 0:50:07.719
<v Speaker 7>worth of work. I made thirty thousand dollars.

0:50:08.360 --> 0:50:08.640
<v Speaker 6>That was it.

0:50:08.880 --> 0:50:11.200
<v Speaker 5>What kind of insurance do you have to have to

0:50:11.280 --> 0:50:12.840
<v Speaker 5>be protected.

0:50:14.120 --> 0:50:17.440
<v Speaker 7>During construction just as a development I'm like anything you said, like,

0:50:17.440 --> 0:50:19.879
<v Speaker 7>you're on the hook, right, So I guess you don't

0:50:19.920 --> 0:50:21.200
<v Speaker 7>want to have to always come out of your pocket

0:50:21.239 --> 0:50:22.879
<v Speaker 7>if something happens to risky tech.

0:50:23.239 --> 0:50:24.080
<v Speaker 5>So there's no insurance.

0:50:24.320 --> 0:50:27.719
<v Speaker 7>No, it's not a thing now, it's just a risky tech.

0:50:27.840 --> 0:50:30.840
<v Speaker 7>So that deal was twelve and a half million. My

0:50:31.160 --> 0:50:33.400
<v Speaker 7>original development partner. So this is my first project, this

0:50:33.480 --> 0:50:36.200
<v Speaker 7>one I got in twenty sixteen. My original development partners

0:50:36.239 --> 0:50:39.280
<v Speaker 7>were fully integrated firms, so they did they did development, construction,

0:50:39.400 --> 0:50:40.280
<v Speaker 7>and property management.

0:50:40.520 --> 0:50:41.080
<v Speaker 6>They did it all.

0:50:41.120 --> 0:50:43.080
<v Speaker 7>So I'm like, okay, bet let me partner with these guys,

0:50:43.719 --> 0:50:46.320
<v Speaker 7>let me learn from their different entities. It's all one stop,

0:50:46.560 --> 0:50:47.680
<v Speaker 7>and then we're gonna do it.

0:50:49.640 --> 0:50:50.400
<v Speaker 6>Moving forward.

0:50:50.520 --> 0:50:53.280
<v Speaker 7>Once we got the award, their board wasn't as comfortable

0:50:53.320 --> 0:50:57.000
<v Speaker 7>with the original terms we agree to. So now you

0:50:57.120 --> 0:50:59.440
<v Speaker 7>know based on so you have to make guarantees. You

0:50:59.520 --> 0:51:02.879
<v Speaker 7>make financial guarantees for construction. I guarantee that this will

0:51:02.920 --> 0:51:05.800
<v Speaker 7>be built, even though on my own die, and you

0:51:05.960 --> 0:51:10.360
<v Speaker 7>have to spread the risk across a development profile and

0:51:10.440 --> 0:51:13.120
<v Speaker 7>share that with partners. If they're making all the guarantees,

0:51:13.400 --> 0:51:15.200
<v Speaker 7>they're taking all the money. So that's why we get

0:51:15.200 --> 0:51:19.160
<v Speaker 7>boxed out too. Black folks typically don't have the capital

0:51:19.200 --> 0:51:22.080
<v Speaker 7>to say, yeah, we can't make guarantee.

0:51:22.160 --> 0:51:22.400
<v Speaker 5>Yeah I have.

0:51:22.440 --> 0:51:23.840
<v Speaker 2>But yeah, I'm like you said that because I have

0:51:23.880 --> 0:51:26.719
<v Speaker 2>a friend who a client, well, who's a developer in

0:51:26.800 --> 0:51:27.080
<v Speaker 2>New York.

0:51:27.120 --> 0:51:27.560
<v Speaker 5>He's black.

0:51:27.760 --> 0:51:29.800
<v Speaker 2>He always tells me about these personal guarantees that he

0:51:29.880 --> 0:51:32.880
<v Speaker 2>has to put up of like all this money and properties.

0:51:33.040 --> 0:51:35.040
<v Speaker 2>Like whenever time they're doing a deal, and it's like

0:51:35.120 --> 0:51:37.120
<v Speaker 2>him and his partner, they gotta do these personal lines

0:51:37.160 --> 0:51:38.279
<v Speaker 2>of guarantees and all that stuff.

0:51:38.320 --> 0:51:39.880
<v Speaker 6>Personal guarantee, personal guarantee.

0:51:40.000 --> 0:51:42.279
<v Speaker 7>And if you don't have the bare minimum for the

0:51:42.320 --> 0:51:44.000
<v Speaker 7>projects that I'm working on, you need a million dollars

0:51:44.000 --> 0:51:47.640
<v Speaker 7>of liquidity like cash and five million dollars in networks

0:51:47.680 --> 0:51:50.319
<v Speaker 7>to start the conversation. That's going to eliminate a lot

0:51:50.360 --> 0:51:53.239
<v Speaker 7>of us. That's why you don't see black developers. That's

0:51:53.280 --> 0:51:55.239
<v Speaker 7>the primary reason why you don't see black developers because

0:51:55.239 --> 0:51:56.640
<v Speaker 7>you can't get a game, and then when you start

0:51:56.680 --> 0:51:59.839
<v Speaker 7>to you get raped. It's like, okay, well you got

0:51:59.920 --> 0:52:03.799
<v Speaker 7>to idea, you got a concept I want, you can

0:52:03.880 --> 0:52:06.040
<v Speaker 7>get teen and then we just get used as brokers

0:52:06.680 --> 0:52:08.680
<v Speaker 7>to find sites and so they can make more money.

0:52:09.040 --> 0:52:09.759
<v Speaker 7>But I wasn't on that.

0:52:09.920 --> 0:52:10.520
<v Speaker 6>I'm not on that.

0:52:10.760 --> 0:52:13.479
<v Speaker 7>So I get the majority of my fees at this point,

0:52:14.239 --> 0:52:18.160
<v Speaker 7>at least fifty one percent. I'm gonna get standing on it.

0:52:19.719 --> 0:52:19.920
<v Speaker 6>On that.

0:52:21.120 --> 0:52:23.840
<v Speaker 2>That's not so you say, I'm partnerships. So so you

0:52:23.960 --> 0:52:25.480
<v Speaker 2>partner with a lot of people, Yeah, I have to

0:52:25.719 --> 0:52:27.600
<v Speaker 2>so for a young cat or you're not even young cat,

0:52:27.640 --> 0:52:29.680
<v Speaker 2>anybody just in general, because like you said, it's a

0:52:29.719 --> 0:52:32.879
<v Speaker 2>lot of barriers to get in. Is that the best

0:52:32.920 --> 0:52:35.479
<v Speaker 2>way to go about it is to kind of find

0:52:35.520 --> 0:52:39.960
<v Speaker 2>somebody already that's successful and kind of work with them.

0:52:41.120 --> 0:52:43.160
<v Speaker 7>Yeah, I mean I get reached out to you all

0:52:43.239 --> 0:52:46.440
<v Speaker 7>the time. I definitely I want to support everybody, but

0:52:46.520 --> 0:52:47.439
<v Speaker 7>realistically I just can't.

0:52:47.440 --> 0:52:48.640
<v Speaker 6>It's capacity think.

0:52:50.080 --> 0:52:51.960
<v Speaker 7>So that said, I think the best way is to

0:52:52.040 --> 0:52:54.640
<v Speaker 7>create value. You have to create value. If you're not

0:52:54.719 --> 0:52:59.840
<v Speaker 7>creating value, then you're just there if you want to

0:53:00.160 --> 0:53:02.359
<v Speaker 7>with me, just like if I want to work with them,

0:53:03.480 --> 0:53:04.960
<v Speaker 7>is it worth my time to work with you?

0:53:07.600 --> 0:53:07.640
<v Speaker 3>Not?

0:53:07.880 --> 0:53:10.000
<v Speaker 6>If you bring anything to bring it, I can do

0:53:10.000 --> 0:53:10.399
<v Speaker 6>it on my own.

0:53:10.560 --> 0:53:12.239
<v Speaker 2>I tell people that all the time, you gotta it

0:53:12.320 --> 0:53:15.080
<v Speaker 2>gotta be mutual, and it can't because that's more of

0:53:15.120 --> 0:53:17.759
<v Speaker 2>a charity thing, right, It's like you through so much

0:53:17.840 --> 0:53:18.320
<v Speaker 2>chat as.

0:53:18.200 --> 0:53:18.920
<v Speaker 6>The time and a place for that.

0:53:19.080 --> 0:53:21.840
<v Speaker 2>Yeah, you know, mentorship, charity. It's not a business partnership.

0:53:21.880 --> 0:53:24.360
<v Speaker 2>Business partnership has it doesn't have to be equal, but

0:53:24.520 --> 0:53:26.760
<v Speaker 2>you have to bring something, got to bring some value.

0:53:27.040 --> 0:53:27.239
<v Speaker 6>Yeah.

0:53:27.920 --> 0:53:30.360
<v Speaker 7>So if you can create value in real estate the

0:53:30.440 --> 0:53:33.160
<v Speaker 7>way that I did it, I created the financial model,

0:53:33.200 --> 0:53:35.200
<v Speaker 7>I created the vision, and I got the land in

0:53:35.280 --> 0:53:38.000
<v Speaker 7>the contract. That's what that was my control. So if

0:53:38.040 --> 0:53:40.359
<v Speaker 7>I pitched it to anybody, they can't just go get

0:53:40.400 --> 0:53:42.759
<v Speaker 7>this land. I already got it so now it's like

0:53:42.920 --> 0:53:45.960
<v Speaker 7>I have leverage. So if you, as a developer want

0:53:46.000 --> 0:53:49.040
<v Speaker 7>to or aspiring developer want to take that strategy, go

0:53:49.160 --> 0:53:51.120
<v Speaker 7>get some land on the contract, put a financial plan.

0:53:51.200 --> 0:53:53.480
<v Speaker 7>That makes sense. I talked about language earlier. Showed me

0:53:53.560 --> 0:53:55.440
<v Speaker 7>the language. This is the language that we speak right here.

0:53:55.800 --> 0:53:58.000
<v Speaker 7>When you start speaking that language, we can partner with

0:53:58.080 --> 0:53:58.520
<v Speaker 7>no problem.

0:53:59.280 --> 0:54:01.480
<v Speaker 3>The last part that that property management piece. Do you

0:54:01.600 --> 0:54:03.280
<v Speaker 3>have your own or you still partner with somebody.

0:54:03.719 --> 0:54:05.480
<v Speaker 6>Most of my development partners out of their own shops.

0:54:05.600 --> 0:54:06.239
<v Speaker 6>I don't have my own.

0:54:06.239 --> 0:54:08.840
<v Speaker 7>It only makes sense when you have some of the units.

0:54:09.480 --> 0:54:12.120
<v Speaker 7>You gotta scale. It's a scale thing. So when I

0:54:12.160 --> 0:54:13.759
<v Speaker 7>get to, you know, a couple of thousand units, I

0:54:13.840 --> 0:54:14.520
<v Speaker 7>probably start one.

0:54:14.560 --> 0:54:17.200
<v Speaker 5>But right now now, all right, So in the last second,

0:54:17.239 --> 0:54:18.800
<v Speaker 5>we're gonna talk about scaling.

0:54:18.840 --> 0:54:20.920
<v Speaker 2>We're always gonna talk about a few other businesses that

0:54:21.000 --> 0:54:22.520
<v Speaker 2>you got in the in the d m V, since

0:54:22.520 --> 0:54:24.759
<v Speaker 2>we're in the d m V, so multiple streams of

0:54:24.840 --> 0:54:27.600
<v Speaker 2>income for sure. All right, So in the last seme

0:54:27.600 --> 0:54:30.080
<v Speaker 2>we're gonna talk about a few things. But first, what's

0:54:30.080 --> 0:54:33.080
<v Speaker 2>talk about scaling Because obviously you've you've come a long way,

0:54:33.200 --> 0:54:37.319
<v Speaker 2>but you're still young. So what's your what's your what's

0:54:37.360 --> 0:54:39.520
<v Speaker 2>your vision, what's your plan, what's your what's your goals

0:54:39.560 --> 0:54:43.000
<v Speaker 2>as far as scaling and moving forward into this new decade.

0:54:43.360 --> 0:54:43.879
<v Speaker 6>Yeah, that's real.

0:54:43.960 --> 0:54:45.640
<v Speaker 7>I mean, at the end of the day, I'm an entrepreneur,

0:54:45.760 --> 0:54:48.840
<v Speaker 7>so I think my profession is a real estate developer,

0:54:48.880 --> 0:54:52.360
<v Speaker 7>but I'm really an entrepreneur. So scaling, I'm open to

0:54:53.080 --> 0:54:57.399
<v Speaker 7>different concepts. One being uh said, I wasn't gonna say,

0:54:57.440 --> 0:54:59.960
<v Speaker 7>but working on the real estate crowdfunding platform.

0:55:00.520 --> 0:55:03.600
<v Speaker 6>I think that'll be my next big endeavor. That's probably

0:55:03.680 --> 0:55:06.960
<v Speaker 6>lost early next year, So that's that's a goal, and

0:55:07.040 --> 0:55:08.040
<v Speaker 6>that's a tech platform.

0:55:08.200 --> 0:55:12.759
<v Speaker 7>So I plan to leverage tech to crowdfund money in

0:55:12.880 --> 0:55:14.840
<v Speaker 7>real estate and then pour it back in our community

0:55:15.160 --> 0:55:17.160
<v Speaker 7>in a way that doesn't currently exist. There's an access

0:55:17.239 --> 0:55:18.839
<v Speaker 7>to capital challenge, and this is the way that I'm

0:55:18.840 --> 0:55:19.320
<v Speaker 7>gonna fix it.

0:55:19.840 --> 0:55:19.960
<v Speaker 6>Right.

0:55:20.040 --> 0:55:22.000
<v Speaker 4>So it's like that gap that you were saying that

0:55:22.160 --> 0:55:25.319
<v Speaker 4>was there, Yeah, you would now season it dope.

0:55:25.560 --> 0:55:26.320
<v Speaker 6>Yeah, So that's to go.

0:55:26.840 --> 0:55:29.520
<v Speaker 7>That's part of it. Scaling specifically for real enterprises. My

0:55:29.560 --> 0:55:32.400
<v Speaker 7>development company, we keep doing affordable housing primarily.

0:55:32.800 --> 0:55:33.640
<v Speaker 6>That's my thing.

0:55:34.560 --> 0:55:37.760
<v Speaker 7>I think it's a we need we need it everywhere

0:55:38.080 --> 0:55:40.839
<v Speaker 7>and it'll always be a thing. So if I could

0:55:40.840 --> 0:55:43.399
<v Speaker 7>do one or two deals in Wisconsin here, I think

0:55:43.440 --> 0:55:46.720
<v Speaker 7>that's cool for now, and then working on some stuff

0:55:46.719 --> 0:55:47.040
<v Speaker 7>in DC.

0:55:47.760 --> 0:55:48.360
<v Speaker 6>Working on a.

0:55:50.000 --> 0:55:53.560
<v Speaker 7>Platform, I guess not a platform, but it's an affordable

0:55:53.600 --> 0:55:57.160
<v Speaker 7>housing initiative with a professor at the Georgetown Law called

0:55:57.200 --> 0:55:59.719
<v Speaker 7>gay Bridge. So what we're doing is trying to identify

0:56:00.080 --> 0:56:04.360
<v Speaker 7>five sites for us to develop in DC, Baltimore, and Philly.

0:56:04.880 --> 0:56:06.600
<v Speaker 7>So for me, I think next year I'm going to

0:56:06.640 --> 0:56:10.560
<v Speaker 7>be targeting, you know, four to five sites.

0:56:10.320 --> 0:56:11.000
<v Speaker 6>In those areas.

0:56:11.120 --> 0:56:12.879
<v Speaker 7>I have one in DC right now that I'm working

0:56:12.960 --> 0:56:16.759
<v Speaker 7>on in Southwest DC one hundred and forty units or so,

0:56:17.160 --> 0:56:19.920
<v Speaker 7>probably close to eighty million dollar development about twenty five

0:56:19.960 --> 0:56:20.839
<v Speaker 7>thousand square feet.

0:56:21.239 --> 0:56:23.360
<v Speaker 4>Are you bringing anybody with you as far as like

0:56:23.440 --> 0:56:26.359
<v Speaker 4>a mentor or apprentice along the journey so they can.

0:56:26.280 --> 0:56:26.960
<v Speaker 6>See what this is like?

0:56:28.440 --> 0:56:31.000
<v Speaker 7>Yes or no, I'm mentored a ton of Milwaukee has

0:56:31.040 --> 0:56:33.200
<v Speaker 7>probably the most black developers in the country.

0:56:33.320 --> 0:56:36.920
<v Speaker 6>Wow, it's crazy. So I got some I got a OG.

0:56:36.840 --> 0:56:38.680
<v Speaker 7>And then I got some young homies that are coming

0:56:38.760 --> 0:56:42.200
<v Speaker 7>up to But in DC, I'm actually launching a platform

0:56:42.520 --> 0:56:47.759
<v Speaker 7>or launching keeps saying platform launching an educational type of

0:56:48.400 --> 0:56:53.319
<v Speaker 7>deal for a development program, development training program, and I'm

0:56:53.320 --> 0:56:56.719
<v Speaker 7>actually gonna do it in partnership, probably with Georgetown, so

0:56:57.600 --> 0:57:00.279
<v Speaker 7>that all launch next year as well. So I'm called

0:57:00.280 --> 0:57:02.160
<v Speaker 7>that reinvest And you you have a you have a

0:57:02.239 --> 0:57:06.320
<v Speaker 7>bar lounge in DC? Yeah, I saw on a on

0:57:06.480 --> 0:57:07.439
<v Speaker 7>a bar lounge in DC?

0:57:07.640 --> 0:57:07.880
<v Speaker 6>What's that?

0:57:08.000 --> 0:57:08.840
<v Speaker 5>What's what's the deal with that?

0:57:08.920 --> 0:57:12.120
<v Speaker 7>It's called the K's Bird open that, Like I said,

0:57:12.160 --> 0:57:13.800
<v Speaker 7>I think I mentioned it earlier, like I used to

0:57:13.880 --> 0:57:16.080
<v Speaker 7>fund bars and pubs and things like that, so I

0:57:16.120 --> 0:57:18.440
<v Speaker 7>knew the finance of it. So I'm like, Oh, came

0:57:18.480 --> 0:57:21.960
<v Speaker 7>across an opportunity a friend of mine, best friend in Milwaukee.

0:57:22.600 --> 0:57:25.000
<v Speaker 7>He's a developer too, but he owns a spot in Milwaukee,

0:57:25.280 --> 0:57:27.720
<v Speaker 7>so he was looking at opening one in DC. Got

0:57:27.760 --> 0:57:30.800
<v Speaker 7>introduced to a broker. Broker reached out. I walked a

0:57:30.880 --> 0:57:32.680
<v Speaker 7>site for him. It was first and Adams marking im

0:57:32.680 --> 0:57:35.080
<v Speaker 7>like I ain't really feeling this, you shouldn't do it.

0:57:35.120 --> 0:57:37.160
<v Speaker 7>I told him he shouldn't do it because he wanted

0:57:37.200 --> 0:57:41.120
<v Speaker 7>to do it at first. Then identify the side in

0:57:41.240 --> 0:57:46.440
<v Speaker 7>DuPont Circle, predominantly white area in DC, and I was like, oh,

0:57:46.520 --> 0:57:48.520
<v Speaker 7>this would beat dope, Like it was a cool opportunity.

0:57:48.640 --> 0:57:51.160
<v Speaker 7>So told him about it. Yo, I think I want

0:57:51.200 --> 0:57:53.480
<v Speaker 7>to do this. You down, He had some things going

0:57:53.520 --> 0:57:55.080
<v Speaker 7>on in Milwaukee that it needs to straighten out. He

0:57:55.160 --> 0:57:56.840
<v Speaker 7>was like, YO, just take it around with it. So

0:57:56.920 --> 0:58:00.960
<v Speaker 7>I said, bet went out created an equity pool because

0:58:01.000 --> 0:58:04.240
<v Speaker 7>I practiced what I preached, Like, I literally am all

0:58:04.280 --> 0:58:07.200
<v Speaker 7>about black wealth. That's that's who I am. I know

0:58:07.240 --> 0:58:09.000
<v Speaker 7>I'm gonna be straight on the development side. I'm not

0:58:09.040 --> 0:58:12.040
<v Speaker 7>worried about my finances. But if I can create opportunities

0:58:12.080 --> 0:58:14.120
<v Speaker 7>for ownership for my people, I think I'm living in

0:58:14.200 --> 0:58:18.800
<v Speaker 7>my purpose. So created an equity pool, brought in a

0:58:18.840 --> 0:58:19.440
<v Speaker 7>bunch of owners.

0:58:19.560 --> 0:58:21.400
<v Speaker 5>Equity pool just a bunch of people that just pulled

0:58:21.440 --> 0:58:22.120
<v Speaker 5>their money together.

0:58:22.520 --> 0:58:22.720
<v Speaker 6>Yeah.

0:58:22.840 --> 0:58:26.280
<v Speaker 7>So I actually I did fifty percent finance and a

0:58:26.360 --> 0:58:29.000
<v Speaker 7>fifty percent like sweat equity. So if you wanted to

0:58:29.080 --> 0:58:31.640
<v Speaker 7>come in and like be the chef or you know,

0:58:31.760 --> 0:58:34.280
<v Speaker 7>come in and run the bar, come in and run events,

0:58:34.720 --> 0:58:35.240
<v Speaker 7>I allowed.

0:58:35.600 --> 0:58:38.040
<v Speaker 6>I kind of created on opportunity for that too.

0:58:38.080 --> 0:58:39.840
<v Speaker 5>So if you didn't have money, work work your way.

0:58:40.240 --> 0:58:42.960
<v Speaker 7>Yeah, pretty much. So that was you know, I have

0:58:43.080 --> 0:58:45.960
<v Speaker 7>capacity constraints. I'm a full time developer. I run a

0:58:46.000 --> 0:58:48.600
<v Speaker 7>whole enterprise. I just couldn't do it on my.

0:58:48.640 --> 0:58:50.760
<v Speaker 6>Own anyway, but I thought that this would be the

0:58:50.800 --> 0:58:51.200
<v Speaker 6>best way.

0:58:51.280 --> 0:58:53.640
<v Speaker 7>So one hundred percent of black owned, operated, staff, and

0:58:53.800 --> 0:58:58.480
<v Speaker 7>finance all by us. It's been it's been a very

0:58:58.840 --> 0:59:02.000
<v Speaker 7>good learning experience. You know, it comes, it's been a

0:59:02.080 --> 0:59:06.400
<v Speaker 7>roller coaster ride. But the name of the restaurant, where'd

0:59:06.440 --> 0:59:08.320
<v Speaker 7>you get from one A space? I'm a sure a

0:59:08.320 --> 0:59:13.160
<v Speaker 7>black woman. So honestly, bus Boys and Poets is a

0:59:13.400 --> 0:59:15.800
<v Speaker 7>prominent place in DC. So like, all that name is

0:59:15.840 --> 0:59:18.120
<v Speaker 7>dope and it's a nod to Langston Hughes. So I

0:59:18.240 --> 0:59:22.760
<v Speaker 7>was like, h right, I'm like who inspired me? My

0:59:22.880 --> 0:59:26.320
<v Speaker 7>Angelou was that person. So I was like, okay, you know,

0:59:26.440 --> 0:59:28.280
<v Speaker 7>how can I think through your name? So I ended

0:59:28.360 --> 0:59:31.360
<v Speaker 7>up landing on the cage Bird. Twenty sixteen, I saw

0:59:31.440 --> 0:59:34.160
<v Speaker 7>My Angelou's documentary and Still Our Rise. It was a

0:59:34.200 --> 0:59:37.440
<v Speaker 7>great documentary, and it was the first time I always

0:59:37.480 --> 0:59:39.240
<v Speaker 7>knew that I was living black history. It was the

0:59:39.320 --> 0:59:41.000
<v Speaker 7>first time I was able to like identify it in

0:59:41.080 --> 0:59:43.880
<v Speaker 7>somebody else, like yo, I saw this whole process. She

0:59:43.960 --> 0:59:46.560
<v Speaker 7>was a woman, she was molested, she was silent, she

0:59:46.680 --> 0:59:48.360
<v Speaker 7>didn't started speaking. She became a poet.

0:59:48.880 --> 0:59:49.200
<v Speaker 6>She was.

0:59:50.480 --> 0:59:52.440
<v Speaker 7>She was everything under the son you could think of,

0:59:52.560 --> 0:59:54.720
<v Speaker 7>you know, good things, bad things, et cetera. Do the research,

0:59:54.760 --> 0:59:57.120
<v Speaker 7>you can find it. But she was a true and

0:59:57.240 --> 0:59:59.560
<v Speaker 7>actual person. So I want to create a space that

0:59:59.560 --> 1:00:03.120
<v Speaker 7>people could live and be Black history within the.

1:00:04.120 --> 1:00:05.640
<v Speaker 5>So for sure, for sure.

1:00:05.680 --> 1:00:07.520
<v Speaker 2>And I think it's fitting because d C has so

1:00:07.680 --> 1:00:12.480
<v Speaker 2>much rich history, rich Black history, rich every history. I mean,

1:00:12.560 --> 1:00:16.200
<v Speaker 2>this is the capital of America. But we can't talk

1:00:16.200 --> 1:00:19.440
<v Speaker 2>about America without the contributions of African Americans.

1:00:19.480 --> 1:00:22.400
<v Speaker 4>We can't talk about Washington see without the contributions of

1:00:22.440 --> 1:00:23.080
<v Speaker 4>Black Americas.

1:00:23.880 --> 1:00:26.920
<v Speaker 2>And that's why they the museum. I haven't got a

1:00:27.040 --> 1:00:28.640
<v Speaker 2>chance to go to the museum. Have you going there yet?

1:00:28.720 --> 1:00:31.320
<v Speaker 6>Yeah, I've been a few times, being there one day

1:00:31.480 --> 1:00:31.800
<v Speaker 6>for sure.

1:00:32.160 --> 1:00:34.120
<v Speaker 5>A fact. That's a fact. That's a fact.

1:00:34.160 --> 1:00:34.840
<v Speaker 6>I'm standing on it.

1:00:35.280 --> 1:00:36.360
<v Speaker 5>That's a fact. That's a fact.

1:00:36.480 --> 1:00:39.400
<v Speaker 2>Man. So yeah, congratulations.

1:00:39.440 --> 1:00:39.560
<v Speaker 7>Man.

1:00:39.600 --> 1:00:41.400
<v Speaker 5>It is very inspiring, especially.

1:00:42.680 --> 1:00:44.920
<v Speaker 2>A lot of times, like we doing the conversation, we

1:00:45.000 --> 1:00:47.400
<v Speaker 2>might have forgot that you're only thirty one years old.

1:00:47.720 --> 1:00:55.640
<v Speaker 5>I'm saying not that I'm far from Troy's for I'm

1:00:55.720 --> 1:00:56.040
<v Speaker 5>not far.

1:00:56.160 --> 1:00:59.640
<v Speaker 6>I'm not that far able, that's not all that.

1:01:00.520 --> 1:01:02.000
<v Speaker 5>But but nah Man.

1:01:02.120 --> 1:01:06.400
<v Speaker 2>Congratulations, and it's great to see you know, to see

1:01:06.480 --> 1:01:08.560
<v Speaker 2>people because a lot of times we highlight things that

1:01:08.680 --> 1:01:11.000
<v Speaker 2>are negative, we got to highlight positive.

1:01:11.160 --> 1:01:11.360
<v Speaker 6>Yeah.

1:01:11.800 --> 1:01:14.080
<v Speaker 7>I'm not the type. I don't look for attention. That's

1:01:14.120 --> 1:01:16.680
<v Speaker 7>not really my thing, Like actually don't care for it.

1:01:16.720 --> 1:01:19.400
<v Speaker 7>People probably don't believe that, but uh, it was some

1:01:19.600 --> 1:01:21.360
<v Speaker 7>in me that said it would be a the service

1:01:21.400 --> 1:01:23.280
<v Speaker 7>to my community for not giving the knowledge that I have.

1:01:23.440 --> 1:01:24.600
<v Speaker 6>So I had to like accept it.

1:01:24.920 --> 1:01:28.280
<v Speaker 2>No, it's the greatest gift that you can give. It's inspiration.

1:01:28.360 --> 1:01:29.880
<v Speaker 2>And like I said, I was telling you off camera,

1:01:29.960 --> 1:01:33.040
<v Speaker 2>you never know who's listening. And like the kid that

1:01:33.200 --> 1:01:35.600
<v Speaker 2>was like, oh, I could be a real estate developer,

1:01:35.840 --> 1:01:37.200
<v Speaker 2>not just an investor and not just.

1:01:38.720 --> 1:01:41.080
<v Speaker 6>Like and now exactly you know it exists.

1:01:41.160 --> 1:01:42.600
<v Speaker 3>I could be a civil engineer.

1:01:42.720 --> 1:01:44.480
<v Speaker 6>Like oh, that's so much.

1:01:44.520 --> 1:01:46.520
<v Speaker 7>It's so much money in real estate in a sense. Yeah,

1:01:46.560 --> 1:01:48.439
<v Speaker 7>And it's like it's like how you how you looked

1:01:48.440 --> 1:01:51.720
<v Speaker 7>at Dawn. People's like there might be somebody looking at

1:01:51.800 --> 1:01:54.560
<v Speaker 7>you just like that. But what I'm saying so it's like,

1:01:54.640 --> 1:01:57.320
<v Speaker 7>but that's how that's how life is so crazy and

1:01:57.360 --> 1:01:59.880
<v Speaker 7>you don't even realize it. And it's like you inspiring somebody,

1:02:00.640 --> 1:02:03.200
<v Speaker 7>and it's like, now they might inspire somebody off of

1:02:03.320 --> 1:02:05.840
<v Speaker 7>what you exactly exactly.

1:02:05.760 --> 1:02:07.800
<v Speaker 6>But it shouts out to y'all for having a platform

1:02:07.840 --> 1:02:08.000
<v Speaker 6>to do.

1:02:08.120 --> 1:02:09.800
<v Speaker 7>So you know what I'm saying this is this is

1:02:09.880 --> 1:02:12.840
<v Speaker 7>much important for us, for our community and to be

1:02:12.920 --> 1:02:14.480
<v Speaker 7>able to dig into these numbers in a way that

1:02:14.600 --> 1:02:15.160
<v Speaker 7>doesn't exist.

1:02:15.440 --> 1:02:17.360
<v Speaker 6>You're not going to be able to google. The fact

1:02:18.760 --> 1:02:19.560
<v Speaker 6>some of these numbers that.

1:02:19.560 --> 1:02:21.880
<v Speaker 7>I said today, I break down the restaurant business too,

1:02:21.880 --> 1:02:24.520
<v Speaker 7>if y'all want me to, Part two, Part two, part.

1:02:26.120 --> 1:02:29.000
<v Speaker 6>So you can't go goot the stuff. So appreciate y'all, Na,

1:02:29.160 --> 1:02:29.640
<v Speaker 6>thank you man.

1:02:29.720 --> 1:02:32.920
<v Speaker 2>So how can people contact you any initiatives that you

1:02:33.000 --> 1:02:33.800
<v Speaker 2>want to make them aware of?

1:02:33.840 --> 1:02:35.080
<v Speaker 5>Social media and all that stuff?

1:02:35.800 --> 1:02:39.840
<v Speaker 7>B Underscore? Are you ellie? That's my Instagram handle b Rule.

1:02:40.080 --> 1:02:42.160
<v Speaker 7>Everybody called me that I was branded. There's a ton

1:02:42.200 --> 1:02:46.640
<v Speaker 7>of brand that's growing up. Sports name y'all. Yeah, I

1:02:46.760 --> 1:02:50.040
<v Speaker 7>got that, a lot real enterprises. The name of development

1:02:50.080 --> 1:02:54.840
<v Speaker 7>company Cage Bird is restaurant bar DuPont and I got it.

1:02:55.000 --> 1:02:57.800
<v Speaker 7>I got a new thing called reinvest coming out soon.

1:02:57.960 --> 1:03:01.720
<v Speaker 5>So just a dope, dope Troy house Keeping item.

1:03:01.760 --> 1:03:04.400
<v Speaker 4>Yeah, yeah, shout out everybody on patreon dot com every

1:03:04.440 --> 1:03:06.000
<v Speaker 4>time we come on and seeing that we get new members.

1:03:06.000 --> 1:03:07.880
<v Speaker 4>So I just want to give a quick shout out

1:03:07.960 --> 1:03:12.920
<v Speaker 4>and recognition to see Manual Ralphael, ariel Mark and Gregory

1:03:12.960 --> 1:03:15.840
<v Speaker 4>shout out to y'all for joining us on Patreon, UH

1:03:15.960 --> 1:03:18.200
<v Speaker 4>tier four and five members. You know that you have

1:03:18.320 --> 1:03:22.240
<v Speaker 4>access to e y L University out online school and

1:03:23.120 --> 1:03:23.640
<v Speaker 4>it's growing.

1:03:23.720 --> 1:03:23.840
<v Speaker 6>Man.

1:03:23.920 --> 1:03:25.920
<v Speaker 4>We have a lot of webinars up there, a lot

1:03:25.960 --> 1:03:30.560
<v Speaker 4>of uh great content we have from tax taxes to

1:03:30.800 --> 1:03:31.280
<v Speaker 4>what else.

1:03:31.160 --> 1:03:31.840
<v Speaker 6>Did we have on there?

1:03:32.280 --> 1:03:34.720
<v Speaker 5>Everything mobile, mobile notary.

1:03:35.000 --> 1:03:40.240
<v Speaker 2>We had Sabine talking about trademarking, multiple students and income,

1:03:40.280 --> 1:03:42.880
<v Speaker 2>how to start a podcast, two three k loan class

1:03:43.320 --> 1:03:45.560
<v Speaker 2>everything everything you can think of, and every week is

1:03:45.600 --> 1:03:47.640
<v Speaker 2>three three classes added to the curriculum.

1:03:47.760 --> 1:03:49.640
<v Speaker 5>So it's growing.

1:03:49.880 --> 1:03:51.840
<v Speaker 4>It's a growing university and the merchan is out too.

1:03:51.960 --> 1:03:54.200
<v Speaker 4>So as you can see, has that e y L

1:03:54.320 --> 1:03:55.680
<v Speaker 4>University hood gear.

1:03:55.760 --> 1:03:57.920
<v Speaker 5>Man, I got you, you got you, got you.

1:03:58.080 --> 1:04:01.160
<v Speaker 4>I'm still rocking assets of a liability because that's all

1:04:01.320 --> 1:04:03.360
<v Speaker 4>you know. I'll go to sloping right. Having more assets

1:04:03.720 --> 1:04:06.280
<v Speaker 4>to pay for liabilities is a way to financial freedom.

1:04:06.360 --> 1:04:09.840
<v Speaker 4>So keep supporting that and keep tuning in man, the

1:04:09.920 --> 1:04:13.800
<v Speaker 4>podcast is growing, our streams income have grown.

1:04:14.240 --> 1:04:16.080
<v Speaker 3>We come up with new ideas and new lessons.

1:04:16.120 --> 1:04:16.240
<v Speaker 7>Man.

1:04:16.440 --> 1:04:18.200
<v Speaker 3>This was like a history lesson and a business lesson

1:04:18.240 --> 1:04:18.560
<v Speaker 3>and one man.

1:04:18.720 --> 1:04:21.240
<v Speaker 5>Yeah for sure, b Rule, thank you.

1:04:21.640 --> 1:04:22.400
<v Speaker 6>I appreciate it.

1:04:22.600 --> 1:04:27.640
<v Speaker 2>On motivation purposes only the stream chaser this Bill Man

1:04:27.840 --> 1:04:29.880
<v Speaker 2>for sure, for sure Atlanta, don't forget Atlanta.

1:04:30.440 --> 1:04:31.240
<v Speaker 5>January twenty fifth.

1:04:31.320 --> 1:04:34.400
<v Speaker 2>January twenty sixth, we released information on that soon when

1:04:34.400 --> 1:04:37.600
<v Speaker 2>we come into town for sure, and who knows, Brandon might.

1:04:37.520 --> 1:04:39.680
<v Speaker 6>Pop up, might put upful love.

1:04:40.760 --> 1:04:42.200
<v Speaker 5>The book tip of this week.

1:04:42.200 --> 1:04:45.200
<v Speaker 6>Is thinking gro Rich a black choice but Dennis kim Bro.

1:04:45.480 --> 1:04:47.240
<v Speaker 5>Thank you guys for rocking with us. We'll see you

1:04:47.320 --> 1:04:47.720
<v Speaker 5>next week.

1:04:47.800 --> 1:04:48.880
<v Speaker 6>Peace, Peace, perfect