WEBVTT - Ben Silverman

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<v Speaker 1>I made that show for Amazon in its early days,

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<v Speaker 1>and it was so Janet was so cuckoo about the

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<v Speaker 1>sex and was so aggressive about the kind of craziness

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<v Speaker 1>of that world and the strange behavior that he saw

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<v Speaker 1>in the paris of that moment, and I got seduced

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<v Speaker 1>by it, and I was like, Okay, Yeah, maybe there's

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<v Speaker 1>a large audience for this. The initial reaction of the

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<v Speaker 1>Amazon Prime mom who watched that show was I'm not

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<v Speaker 1>only I mean that show could have taken Amazon down.

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<v Speaker 1>It was that bad choice and that wrong of an

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<v Speaker 1>environment to put that show him. My name is Ben Silverman,

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<v Speaker 1>and I am a media entrepreneur and the executive producer

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<v Speaker 1>of the Office.

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<v Speaker 2>Well well, well if it isn't another episode of Off

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<v Speaker 2>the Beat with yours truly, your host, Brian Baumgartner today, Yep,

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<v Speaker 2>there you go. I'm talking to the big man, the

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<v Speaker 2>giant donkey, the creator, the guy who started it all.

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<v Speaker 2>Well he started for me at least, Ben Silverman is

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<v Speaker 2>here on the program now. Ben. He may not be

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<v Speaker 2>on your television screen all that often, but he is

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<v Speaker 2>almost always behind it in some way, lurking in the corner.

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<v Speaker 2>The fact that he created the Office is just the tip.

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<v Speaker 2>That's what she said, just the tip of what he

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<v Speaker 2>has accomplished in the entertainment industry. He is the co

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<v Speaker 2>CEO of Propagate Content, the production company behind this very

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<v Speaker 2>podcast and many other shows. He was also the chairman

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<v Speaker 2>of NBC Entertainment. He founded production companies including revelly An Electus,

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<v Speaker 2>and he has created and executive produced many many shows

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<v Speaker 2>that you know and love, The Office, The Biggest Loser, Ugly,

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<v Speaker 2>Betty Jane, The Virgin, The Tutors, Charmed, Untold, many many more.

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<v Speaker 2>The last time I talked to him, at least on tape,

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<v Speaker 2>was a few years ago when I was putting together

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<v Speaker 2>my first podcast and oral history of the Office. If

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<v Speaker 2>you haven't listened to that, go listen to it. It's

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<v Speaker 2>almost an audio reunion of everyone who worked on the Office.

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<v Speaker 2>Or you can scroll all the way back on this

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<v Speaker 2>podcast to March of twenty twenty one, when I released

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<v Speaker 2>my extended conversation with Ben about the Office. Wow, I

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<v Speaker 2>cannot believe I've been doing this that long. I guess

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<v Speaker 2>it's true what they say, time flies when you're talking

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<v Speaker 2>to incredible people every week. Anyway, this time I wanted

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<v Speaker 2>to talk with Ben about the other parts of his life,

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<v Speaker 2>his career, his empire. He's a brilliant creative mind, a

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<v Speaker 2>super smart businessman, and well he's just a really interesting dude.

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<v Speaker 2>You're gonna see what I mean pretty quickly, Ladies and gentlemen,

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<v Speaker 2>always the smartest guy in the room, Ben Silverman.

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<v Speaker 1>Bubble and squeak. I love it, Bubble and Squeakna bubble

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<v Speaker 1>and squeak. I could get every mole lift over from

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<v Speaker 1>the night before.

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<v Speaker 2>Kaneti wah, Ella, Kaneti wah. You're in Japan. I understand.

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<v Speaker 1>I am in Japan as we speak. It's it's early

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<v Speaker 1>morning here. But I'm thrilled to be talking to you,

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<v Speaker 1>my California brother.

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<v Speaker 2>Uh, that's what you say, right, I've never been to Japan.

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<v Speaker 1>You. Luckily, we have insulted everyone in the world through

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<v Speaker 1>our collaboration and television show, and I am doing it

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<v Speaker 1>incredibly efficiently as I wander these streets getting grinned at

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<v Speaker 1>all day long. But I'm I am very I can

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<v Speaker 1>mons moss and there's many great Japanese expressions. Yes, kanichiwa

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<v Speaker 1>is hello, but they don't use that as much as

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<v Speaker 1>you'd expect.

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<v Speaker 2>Is that like Domo Arigato do.

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<v Speaker 1>That's a good well Aragatos, thank you, thank you more.

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<v Speaker 1>And I have absolutely been in a couple of bowing

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<v Speaker 1>battles like I always go for the last bow and

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<v Speaker 1>you know, you could get five six, seven bows going,

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<v Speaker 1>just like reled it in our show as as much

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<v Speaker 1>scot and it is incredibly amusing to me as it's

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<v Speaker 1>playing out, and I feel like I'm in some kind

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<v Speaker 1>of scripted you know, comedy but right, but my fellow

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<v Speaker 1>Bauer is not quite And now, because you know, I've

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<v Speaker 1>been doing this for a week, initially in business meetings

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<v Speaker 1>where you know, business cards are presented to me like

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<v Speaker 1>their their you know, gold, I mean, I'm just like, oh,

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<v Speaker 1>can you enter your number in my phone? And it's

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<v Speaker 1>like almost an insult. And then secondarily, I am loving

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<v Speaker 1>the language like I have been trying to learn it,

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<v Speaker 1>and it's not that hard to pronounce. It's it's impossible

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<v Speaker 1>to read because we just don't know the characters right.

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<v Speaker 2>Now, obviously, you are the international adapter slash creator of

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<v Speaker 2>foreign content for America. Are you watching television to find

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<v Speaker 2>the next great hit?

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<v Speaker 1>I have been watching a ton of television and trying

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<v Speaker 1>to actually land some ip, but I am failing mercilessly. Here,

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<v Speaker 1>there's a reason the Korean content has exported so well

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<v Speaker 1>because they're down to work with us, and they're excited

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<v Speaker 1>to export their content and they are thrilled to have partners.

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<v Speaker 1>Not so much here. There's not a lot of there's

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<v Speaker 1>not a lot of yes, I would love to watch

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<v Speaker 1>this do well. Outside of my borders, they're much there's

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<v Speaker 1>much more focus on like it's actually beautiful. I mean,

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<v Speaker 1>they're just there's focus on doing something the best, but

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<v Speaker 1>not necessarily the most efficiently or at scale or to

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<v Speaker 1>be monetized in the same way. So it's just a

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<v Speaker 1>different culture in terms of its desire to export.

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<v Speaker 2>Yeah, you know that actually occurs to me I and

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<v Speaker 2>then we're going to talk more about you. But you know,

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<v Speaker 2>you see like on YouTube or whatever, you do see

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<v Speaker 2>like some Korean television even not just remade, but like content.

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<v Speaker 2>You don't see a lot of Jeopardy. Is there a

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<v Speaker 2>lot of like scripted original content in Japan.

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<v Speaker 1>It's it's not nearly the level of the Korean content

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<v Speaker 1>in terms of the scripted content. On the nonscripted side,

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<v Speaker 1>it's there's so much of it, and there's a lot

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<v Speaker 1>of it in categories that would work, but they're not

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<v Speaker 1>as formated like food travel. You know, they do a

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<v Speaker 1>lot of the kind of genres that we do in

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<v Speaker 1>American television, but they're so specifically Japanese. There's not as

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<v Speaker 1>much of a format to it to adapt, and there's

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<v Speaker 1>so much crazy popping up all over the screens that

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<v Speaker 1>you know, the entire country, you know, gives you a

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<v Speaker 1>little PTSD as you navigate through it. If you remember

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<v Speaker 1>years ago, there was a television show and half the

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<v Speaker 1>audience fainted watching it in Japan because of the amount

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<v Speaker 1>of stuff going on screen. And you feel like that

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<v Speaker 1>walking through Tokyo. You feel like that in the subway,

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<v Speaker 1>and you feel like that watching the shows. There's like

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<v Speaker 1>thousands of words popping up all over the screen in

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<v Speaker 1>different colors, and then there's always like somebody like entering

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<v Speaker 1>the screen laughing, and then there's somebody in costume, and

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<v Speaker 1>you know, it's highly original and highly confusing and therefore

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<v Speaker 1>not quite as very specific, yeah, not quite as effective.

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<v Speaker 1>The Wall Came From Here, which was a adapt betame show,

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<v Speaker 1>and there's a couple other things like that. But it's

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<v Speaker 1>not England, it's not Korea, it's not you know a

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<v Speaker 1>lot of the other markets that are so strong exactly.

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<v Speaker 2>Yeah, Well, enough about Japan. I want to talk. I

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<v Speaker 2>want to go back with you. I know you were

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<v Speaker 2>born in Massachusetts, but really grew up in Manhattan an

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<v Speaker 2>artistic family. Your dad, Stanley, who I know and love

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<v Speaker 2>so well, a composer, your mom an actor and network executive.

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<v Speaker 2>So was the arts? Was television? Was entertainment? Was it

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<v Speaker 2>focused on in your household growing up? Or was that

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<v Speaker 2>their job? And you were just you know, running the

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<v Speaker 2>streets of Manhattan.

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<v Speaker 1>The arts were an integral part of my upbringing. You know,

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<v Speaker 1>it was no question that through us Moses, I was

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<v Speaker 1>exposed to some of the great minds of the latter

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<v Speaker 1>half of the twentieth century and the artistic community. My

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<v Speaker 1>father collaborated with everyone from Leonard Bernstein to Anthony Burgess

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<v Speaker 1>to Arthur Miller. And I ran around the halls of

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<v Speaker 1>Lincoln Center and various you know, chamber music calls and

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<v Speaker 1>exposure to music. And my mom was actually a theater

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<v Speaker 1>producer and collaborator of my dad's early on before they

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<v Speaker 1>divorced at age four. My being aged four because my

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<v Speaker 1>mom realized she was gay, and so that can end

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<v Speaker 1>a marriage quickly and they talked about it all the time.

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<v Speaker 1>And then my father's second marriage which also ended. No,

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<v Speaker 1>you know not because they don't still love each other.

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<v Speaker 1>As my dad always says, I'm the great ex husband

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<v Speaker 1>because he's still best friends with both of his ex wives.

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<v Speaker 1>But my Stepmam Martha was also a brilliant violinist, so

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<v Speaker 1>I would be exposed to it all and I would

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<v Speaker 1>hear it and Thuusmosis would be connected to everything from

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<v Speaker 1>Shakespeare to Brahms, and it absolutely gave me a great foundation.

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<v Speaker 1>But it also made me more ambitious in what was

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<v Speaker 1>possible within the arts and creativity because I saw how

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<v Speaker 1>much they struggled financially and how difficult it was to

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<v Speaker 1>get their work heard and seen. Only recently has my

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<v Speaker 1>dad had his biggest hits hit. In celebration, my father's

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<v Speaker 1>new album just came out as he's eighty four years old,

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<v Speaker 1>his first album probably twenty five thirty years and he

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<v Speaker 1>has a collaboration with Sting on it right now, which

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<v Speaker 1>is great, So all of you should download in celebration

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<v Speaker 1>my Stanley Silverman, and so he was like performing above

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<v Speaker 1>a you know, his stuff was happening above a church

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<v Speaker 1>in some weird downtown art space, and you know, I

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<v Speaker 1>was like, wait, wait, this isn't fun. I want this

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<v Speaker 1>to be I want the world to see my stuff, right.

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<v Speaker 2>I mean, you talked about so many of these collaborations.

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<v Speaker 2>Were you present with these great minds and artists and

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<v Speaker 2>with your mom in her business. Were you seeing these

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<v Speaker 2>people and knowing who they were? I mean you brought

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<v Speaker 2>up Arthur Miller for example.

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<v Speaker 1>Yes, absolutely. One of my dad's collaborations with Arthur was

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<v Speaker 1>up from Paradise, and I would you know, they were divorced.

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<v Speaker 1>So my dad was working. When I saw my dad,

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<v Speaker 1>I was where he was working, because you know, he

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<v Speaker 1>worked at night, you know, he was inside these theaters

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<v Speaker 1>and music halls. And so I walked into a screen

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<v Speaker 1>door at Arthur Miller's house in Connecticut. I hung out

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<v Speaker 1>with Joe Papp, the artistic director and founder of the

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<v Speaker 1>Public Theater. I you know, met and played with Michael

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<v Speaker 1>Tilson Thomas arguably the greatest conductor of the modern era.

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<v Speaker 1>So these people were all in around my world. My

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<v Speaker 1>mom collaborated with Tommy toone, you know. So it was

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<v Speaker 1>just how I grew up, you know, it was part

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<v Speaker 1>of my rhythm and I was the ultimate latch key

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<v Speaker 1>kid because of it. You know, I was kind of

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<v Speaker 1>I was raised by the arts, but I was also

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<v Speaker 1>raised by wolves a little bit. You know. I walked

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<v Speaker 1>to school alone at age four in New York City

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<v Speaker 1>and had to kind of manage for myself. But it

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<v Speaker 1>is also where I fell in love with television because

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<v Speaker 1>as the ultimate latch key kid, TV was my babysitter.

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<v Speaker 2>Well that makes sense. Do you think that that independence

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<v Speaker 2>that you had early on, do you think that gave

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<v Speaker 2>you a toughness?

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<v Speaker 1>Like?

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<v Speaker 2>Do you think that gave you an independence? I mean,

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<v Speaker 2>do you feel that? Do you acknowledge that?

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<v Speaker 1>I really do, And we obviously were both parents of

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<v Speaker 1>young kids, you and I and I do see the

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<v Speaker 1>absolute shift in how we raise our children. At the

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<v Speaker 1>end of the day, love conquers all. And my parents

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<v Speaker 1>loved me so much and we are so close and

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<v Speaker 1>they are the two smartest people I know. And I

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<v Speaker 1>absolutely feel their love, which gives you another form of confidence.

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<v Speaker 1>And felt their belief in me as a kid and

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<v Speaker 1>then as a young man. But no question, you're walking

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<v Speaker 1>the streets in New York City as a four year old,

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<v Speaker 1>You're pretty comfortable as an eighteen year old. I remember

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<v Speaker 1>arriving at arriving at university and these and the kids

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<v Speaker 1>from the suburbs were all getting hammered and you know,

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<v Speaker 1>doing kegstands, and I was like, you idiots where you know,

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<v Speaker 1>I'm going to the city, you know, like you know,

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<v Speaker 1>its just my kind of attitude and energy around. It

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<v Speaker 1>absolutely was grounded in my self reliance, you know. So

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<v Speaker 1>my mom would leave for the weekend so she could

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<v Speaker 1>live her life. She knew I didn't really want to

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<v Speaker 1>deal with that fact until later on when I could

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<v Speaker 1>understand it and synthesize it. And I would be handed

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<v Speaker 1>between ten and twenty dollars for the weekend and basically

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<v Speaker 1>was left alone in my apartment. And as I walked

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<v Speaker 1>to school, she was very good and knew the ways

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<v Speaker 1>to keep me safe. Though. When I walked to school

0:14:52.920 --> 0:14:57.520
<v Speaker 1>as a kid, you know, basically a post toddler, she

0:14:57.600 --> 0:15:00.200
<v Speaker 1>would just say, Okay, if you feel scared at all,

0:15:00.680 --> 0:15:04.440
<v Speaker 1>look for a doorman. And if you don't find a doorman,

0:15:05.200 --> 0:15:09.040
<v Speaker 1>look for a mother with a stroller or children. And

0:15:09.080 --> 0:15:11.440
<v Speaker 1>if you don't find a doorman or a mother with

0:15:11.560 --> 0:15:14.520
<v Speaker 1>a stroller or children, look for a man in a

0:15:14.560 --> 0:15:18.400
<v Speaker 1>suit and those were like my guardrails. But that's good.

0:15:18.600 --> 0:15:22.440
<v Speaker 1>That's good advice, I guess. So.

0:15:23.280 --> 0:15:26.080
<v Speaker 2>I mean, it's so impossible to believe. I don't know

0:15:26.080 --> 0:15:30.600
<v Speaker 2>if we've talked about this or not, but I look,

0:15:30.720 --> 0:15:34.320
<v Speaker 2>I love my life here in California, and I love

0:15:34.440 --> 0:15:37.280
<v Speaker 2>New York. I love I love it. I love to

0:15:37.440 --> 0:15:39.480
<v Speaker 2>visit and go there in short spurts. But I have

0:15:40.240 --> 0:15:44.040
<v Speaker 2>thought often and talked about I don't know if I

0:15:44.040 --> 0:15:47.080
<v Speaker 2>could get a show there for a year or something

0:15:47.520 --> 0:15:53.360
<v Speaker 2>like before the kid get too old, that going there

0:15:53.400 --> 0:15:56.720
<v Speaker 2>and having them have that experience of being on the

0:15:56.760 --> 0:15:59.840
<v Speaker 2>streets of New York exactly what you're talking about now.

0:15:59.880 --> 0:16:03.240
<v Speaker 2>I don't know about letting them walk to school alone

0:16:03.280 --> 0:16:07.000
<v Speaker 2>or whatever, but just that feeling of being around so

0:16:07.120 --> 0:16:09.240
<v Speaker 2>many people and having to kind of learn your way,

0:16:09.240 --> 0:16:12.320
<v Speaker 2>and there's a certain toughness that it has to bring

0:16:12.800 --> 0:16:15.560
<v Speaker 2>to you as a child to be navigating that city.

0:16:15.720 --> 0:16:17.760
<v Speaker 1>So I had two bikes stolen and I got my

0:16:17.920 --> 0:16:23.160
<v Speaker 1>jaw broken. Yeah, those are the downsides, but no question,

0:16:23.280 --> 0:16:25.800
<v Speaker 1>and one big thing I always felt about New York

0:16:25.960 --> 0:16:30.400
<v Speaker 1>is it's a city that is integrated in how everyone

0:16:30.440 --> 0:16:33.560
<v Speaker 1>has to utilize the city in the same way. It's

0:16:33.680 --> 0:16:36.520
<v Speaker 1>absolutely changed and the world has changed. You would never

0:16:36.600 --> 0:16:38.680
<v Speaker 1>let your kid walk to school alone at age four

0:16:38.800 --> 0:16:43.600
<v Speaker 1>because somehow the manifestation of bad people is just like accelerated.

0:16:44.160 --> 0:16:47.120
<v Speaker 1>But I always felt when about California and I love

0:16:47.160 --> 0:16:50.280
<v Speaker 1>it is if you have any means, or even just

0:16:50.360 --> 0:16:54.640
<v Speaker 1>a car, you kind of move in your car between

0:16:55.400 --> 0:16:59.320
<v Speaker 1>place to place, never touching the society at large. In

0:16:59.360 --> 0:17:02.000
<v Speaker 1>New York, we all were taking the same subway, we're

0:17:02.040 --> 0:17:04.520
<v Speaker 1>all taking the same bus, we're all walking the same streets.

0:17:05.000 --> 0:17:10.119
<v Speaker 1>We were all integrated, whether whatever class or you place

0:17:10.160 --> 0:17:14.960
<v Speaker 1>you came from, which is very different than California, where

0:17:15.000 --> 0:17:17.800
<v Speaker 1>you're kind of being shuttled around in your car cocoon

0:17:18.280 --> 0:17:22.680
<v Speaker 1>between one bastion of your own community to another place

0:17:22.720 --> 0:17:26.760
<v Speaker 1>in your own community and not touching the community at large,

0:17:27.080 --> 0:17:30.679
<v Speaker 1>whereas in New York, you're literally on the subway together,

0:17:30.800 --> 0:17:33.639
<v Speaker 1>you're in the park together, you're on the streets together,

0:17:33.720 --> 0:17:36.800
<v Speaker 1>you're on the bus together, and so you're exposed and

0:17:37.160 --> 0:17:40.800
<v Speaker 1>through that exposure, you learn and you also tolerate each

0:17:40.800 --> 0:17:43.800
<v Speaker 1>other in a different way because you're kind of living

0:17:43.840 --> 0:17:46.440
<v Speaker 1>the same life, even if at the end of the

0:17:46.520 --> 0:17:49.399
<v Speaker 1>day you go to the penthouse or the twelfth floor,

0:17:49.520 --> 0:17:54.320
<v Speaker 1>and somebody else is going to the basement. The experience

0:17:54.400 --> 0:17:55.959
<v Speaker 1>the rest of the day is shared.

0:17:56.800 --> 0:18:01.600
<v Speaker 2>Yeah, that's very that's very smart. I see you studied

0:18:01.720 --> 0:18:05.800
<v Speaker 2>history at TOUGHS. So what was it about history or

0:18:05.840 --> 0:18:08.800
<v Speaker 2>what did you think? What direction did you feel like

0:18:08.840 --> 0:18:09.800
<v Speaker 2>your life was going to go.

0:18:10.400 --> 0:18:13.920
<v Speaker 1>I always wanted to be in showbiz, but I also

0:18:14.359 --> 0:18:20.159
<v Speaker 1>had considered being in the Foreign service and working in

0:18:20.160 --> 0:18:24.440
<v Speaker 1>international relations, and so I was looking at a degree

0:18:24.720 --> 0:18:28.480
<v Speaker 1>that could give me a basis for anything. And I

0:18:28.640 --> 0:18:32.520
<v Speaker 1>truly believe in the liberal arts education in a profound way,

0:18:32.760 --> 0:18:36.240
<v Speaker 1>and felt that the liberal arts education is the best

0:18:36.280 --> 0:18:42.800
<v Speaker 1>foundation to understand the stories that took place in reality,

0:18:43.080 --> 0:18:46.520
<v Speaker 1>which is history, and to understand the stories that took

0:18:46.600 --> 0:18:51.680
<v Speaker 1>place in creativity through like English classes and art history

0:18:51.800 --> 0:18:56.359
<v Speaker 1>and other modes of expression. Were really important to me,

0:18:56.800 --> 0:19:00.800
<v Speaker 1>and with advice from my family to to study that

0:19:00.960 --> 0:19:05.320
<v Speaker 1>way and not pursue an economics degree or a business degree,

0:19:05.640 --> 0:19:08.440
<v Speaker 1>and it sets you up for anything you wanted to do.

0:19:08.600 --> 0:19:11.960
<v Speaker 1>I happened to be fascinated with history. I played with

0:19:12.000 --> 0:19:15.800
<v Speaker 1>toy soldiers growing up. I had two uncles who served

0:19:15.880 --> 0:19:18.919
<v Speaker 1>in World War Two, Lester and Davy. I had a

0:19:18.960 --> 0:19:23.080
<v Speaker 1>lot of connectivity in my world to what came before me,

0:19:23.680 --> 0:19:27.960
<v Speaker 1>and it absolutely was something that interested me. It's partially

0:19:28.200 --> 0:19:31.480
<v Speaker 1>you know, I created the Tutors about Henry the Eighth,

0:19:31.520 --> 0:19:34.159
<v Speaker 1>which was a big hit on Showtime and around the

0:19:34.200 --> 0:19:39.119
<v Speaker 1>world and still airs and other shows like that, including

0:19:39.320 --> 0:19:43.520
<v Speaker 1>Marco Polo because of my connectivity to history. So it

0:19:43.640 --> 0:19:48.400
<v Speaker 1>absolutely helped inform my creative process. But it truly gave

0:19:48.440 --> 0:19:52.280
<v Speaker 1>me a great foundation for anything and would work well

0:19:52.400 --> 0:19:56.240
<v Speaker 1>if I chose a different career also, but you know,

0:19:56.280 --> 0:19:58.119
<v Speaker 1>from a very young age, I knew I wanted to

0:19:58.119 --> 0:19:59.200
<v Speaker 1>go into show business.

0:19:59.600 --> 0:20:02.560
<v Speaker 2>Ye, So that brings me to my next question. But

0:20:02.800 --> 0:20:05.800
<v Speaker 2>I do have to say, you know, when I go

0:20:05.920 --> 0:20:09.720
<v Speaker 2>now and I'm talking to young actors or at universities

0:20:09.800 --> 0:20:12.440
<v Speaker 2>or whatever, that is one of the major pieces of

0:20:12.440 --> 0:20:16.000
<v Speaker 2>advices that I give to young actors, which is have

0:20:16.280 --> 0:20:20.040
<v Speaker 2>a broad base of education. If you just are studying

0:20:20.080 --> 0:20:23.560
<v Speaker 2>acting or theater, you don't have that sort of world

0:20:23.680 --> 0:20:27.080
<v Speaker 2>perspective that exactly what you said I feel like a

0:20:27.119 --> 0:20:30.480
<v Speaker 2>liberal arts college brings. And truly it's one of the

0:20:30.520 --> 0:20:34.520
<v Speaker 2>reasons that I made the decision, you know, to not

0:20:34.760 --> 0:20:38.240
<v Speaker 2>go to a school like Juilliard or Carnegie Mellon or

0:20:38.280 --> 0:20:40.920
<v Speaker 2>with that, with all respect to those schools, I wanted.

0:20:41.200 --> 0:20:43.960
<v Speaker 2>I wanted that liberal arts experience. So I think that's

0:20:44.000 --> 0:20:47.560
<v Speaker 2>really smart for you. Like when were you like this

0:20:47.720 --> 0:20:50.000
<v Speaker 2>is what I'm going to do. Because you are a

0:20:50.040 --> 0:20:53.920
<v Speaker 2>creative person, you came from a creative family. But when

0:20:54.040 --> 0:20:56.560
<v Speaker 2>was the decision for you made that you wanted to

0:20:56.560 --> 0:21:00.119
<v Speaker 2>work in entertainment. You wanted to produce, and you and

0:21:00.359 --> 0:21:03.520
<v Speaker 2>you wanted to lead and create, but from a non

0:21:03.640 --> 0:21:07.240
<v Speaker 2>creative side, not that you're not creative, but that you

0:21:07.280 --> 0:21:09.840
<v Speaker 2>wanted to manage and run television.

0:21:10.320 --> 0:21:13.040
<v Speaker 1>Well, I think there was a couple of touch points

0:21:13.560 --> 0:21:16.760
<v Speaker 1>that really impacted me. One is going to the movies

0:21:16.920 --> 0:21:19.960
<v Speaker 1>and just being in the movies, and specifically as a

0:21:20.000 --> 0:21:22.600
<v Speaker 1>young kid going to the Regency, which was an old

0:21:23.400 --> 0:21:27.520
<v Speaker 1>cinema in New York City on Broadway that played old movies,

0:21:27.880 --> 0:21:30.320
<v Speaker 1>and I fell in love with Fred Astaire as a

0:21:30.359 --> 0:21:34.440
<v Speaker 1>young kid and would dance in the aisles as Fred

0:21:34.440 --> 0:21:37.120
<v Speaker 1>would dance on screen. And so I had this kind

0:21:37.119 --> 0:21:40.200
<v Speaker 1>of connectivity as a very young boy, you know, in

0:21:40.280 --> 0:21:43.800
<v Speaker 1>my four or five six year old kind of brain space.

0:21:44.400 --> 0:21:50.600
<v Speaker 1>Then subsequently watching NBC in the eighties and what Brandon

0:21:50.640 --> 0:21:53.879
<v Speaker 1>Tartakoff unleashed with Saint Elsewhere and Hill Street Blues and

0:21:53.920 --> 0:21:57.600
<v Speaker 1>The Cosby Show and very specifically Cheers, my favorite show

0:21:57.600 --> 0:22:01.160
<v Speaker 1>of all time at that moment in time, and seeing

0:22:01.240 --> 0:22:03.800
<v Speaker 1>all of that and wanting to kind of understand it.

0:22:03.840 --> 0:22:05.760
<v Speaker 1>And then there was an article that came out in

0:22:05.760 --> 0:22:09.800
<v Speaker 1>New York Magazine about Brandon Tartakoff, and I read that

0:22:10.000 --> 0:22:13.960
<v Speaker 1>article and I really got excited about who he was

0:22:14.440 --> 0:22:16.520
<v Speaker 1>and what he did and how he got there. I

0:22:16.560 --> 0:22:18.800
<v Speaker 1>knew he went to Yale, I knew he played baseball,

0:22:18.840 --> 0:22:21.960
<v Speaker 1>I knew how he started and arrived there, and I

0:22:21.960 --> 0:22:27.960
<v Speaker 1>thought that was an unbelievably interesting guy and job and trajectory.

0:22:28.640 --> 0:22:32.760
<v Speaker 1>And then separately from that, I started to kind of

0:22:33.040 --> 0:22:35.439
<v Speaker 1>try and learn on my own. Like I was very

0:22:35.440 --> 0:22:38.920
<v Speaker 1>good at math, and so my sixth grade at Rhode

0:22:38.920 --> 0:22:41.480
<v Speaker 1>of Sholham Day School in New York City, I didn't

0:22:41.560 --> 0:22:43.760
<v Speaker 1>have to go to the regular math class. I was

0:22:43.880 --> 0:22:46.440
<v Speaker 1>kind of put in my own math class with one

0:22:46.440 --> 0:22:50.600
<v Speaker 1>other kid, David Kart, And I remember I chose to

0:22:51.480 --> 0:22:56.159
<v Speaker 1>write and work on statistics and understand ratings. So in

0:22:56.200 --> 0:23:00.760
<v Speaker 1>the sixth grade I was doing a project on rats

0:23:02.040 --> 0:23:06.560
<v Speaker 1>instead of going to regular math class. And so I

0:23:06.680 --> 0:23:08.800
<v Speaker 1>kind of knew, you know, and I was trying to

0:23:08.800 --> 0:23:12.960
<v Speaker 1>figure out ways to know. But reading about Brandon showed me, oh,

0:23:13.000 --> 0:23:16.960
<v Speaker 1>there's a job like that. Watching television showed me how

0:23:17.000 --> 0:23:18.840
<v Speaker 1>much I loved it, and going to the cinema and

0:23:19.600 --> 0:23:21.359
<v Speaker 1>you know, showed me how much I loved it. And

0:23:21.400 --> 0:23:24.679
<v Speaker 1>then seeing my family in the arts, but struggle in

0:23:24.760 --> 0:23:27.679
<v Speaker 1>the arts also made me want to be more of

0:23:27.720 --> 0:23:33.720
<v Speaker 1>a mogul than a kind of artiste. And okay, okay,

0:23:33.920 --> 0:23:36.560
<v Speaker 1>and I really wanted my stuff seen. I was like,

0:23:36.800 --> 0:23:40.840
<v Speaker 1>whatever I do, I wanted to be watched and consumed.

0:23:41.600 --> 0:23:44.800
<v Speaker 2>Yeah that makes sense. I mean the crazy thing. And

0:23:44.840 --> 0:23:47.920
<v Speaker 2>we've talked about this before, by the way, if you

0:23:48.080 --> 0:23:49.919
<v Speaker 2>if you haven't noticed so far, this is how you

0:23:49.960 --> 0:23:53.520
<v Speaker 2>can never win an argument with Ben Silverman. He remembers

0:23:53.600 --> 0:23:56.080
<v Speaker 2>every name. I mean, the names that you're pulling out

0:23:56.160 --> 0:24:01.000
<v Speaker 2>from sixth grade. I mean, it's unbelievable. But you as

0:24:01.040 --> 0:24:03.439
<v Speaker 2>a child, which is what I wanted to touch on it,

0:24:03.560 --> 0:24:07.080
<v Speaker 2>just at least briefly, how crazy it is you wanted

0:24:07.160 --> 0:24:11.480
<v Speaker 2>to be the chairman of NBC. Like it's such a

0:24:11.600 --> 0:24:16.840
<v Speaker 2>specific dream and such an ah Like I don't know.

0:24:16.920 --> 0:24:21.080
<v Speaker 2>I just find it so fascinating that every step in

0:24:21.119 --> 0:24:25.120
<v Speaker 2>your life, which of course eventually you got there spoiler

0:24:25.160 --> 0:24:29.359
<v Speaker 2>alert like that that happened at such a young age,

0:24:29.440 --> 0:24:31.879
<v Speaker 2>and you were able to see the impact that you

0:24:31.960 --> 0:24:36.560
<v Speaker 2>could have, not necessarily, as you said, being a creative

0:24:36.720 --> 0:24:38.440
<v Speaker 2>like your parents, who you saw struggle.

0:24:39.359 --> 0:24:43.320
<v Speaker 1>Yes, and you have to manifest. You have to manifest,

0:24:43.840 --> 0:24:46.520
<v Speaker 1>and you have to keep marching towards whatever it is

0:24:46.560 --> 0:24:49.960
<v Speaker 1>you want to accomplish, and you have to really dare

0:24:50.000 --> 0:24:53.360
<v Speaker 1>to dream. You know, my mom would always say, you're

0:24:53.400 --> 0:24:55.960
<v Speaker 1>the boy. If I locked you in a closet by accident,

0:24:56.320 --> 0:24:58.159
<v Speaker 1>you would have come out telling me how great the

0:24:58.240 --> 0:25:04.760
<v Speaker 1>dark was. So you need to find your path and

0:25:04.800 --> 0:25:09.640
<v Speaker 1>your enthusiasm and your happiness and whatever is presented to you,

0:25:09.680 --> 0:25:11.680
<v Speaker 1>because it's everything is.

0:25:11.600 --> 0:25:12.440
<v Speaker 2>So damn hard.

0:25:12.720 --> 0:25:15.600
<v Speaker 1>You better enjoy the ride or be able to kind

0:25:15.600 --> 0:25:18.560
<v Speaker 1>of find your way to it. One thing, even further,

0:25:18.600 --> 0:25:20.560
<v Speaker 1>that was crazy. When I got to college at Toughs,

0:25:21.000 --> 0:25:24.000
<v Speaker 1>which I loved and was a great, great environment for me,

0:25:24.720 --> 0:25:29.200
<v Speaker 1>I wrote a paper in a creative writing class there,

0:25:29.320 --> 0:25:32.919
<v Speaker 1>and my paper, the best thing I ever wrote, was

0:25:33.000 --> 0:25:36.280
<v Speaker 1>all about this young kid getting an internship in Hollywood,

0:25:36.880 --> 0:25:40.159
<v Speaker 1>and then he meets Brandon Tartakoff in the paper I

0:25:40.200 --> 0:25:43.639
<v Speaker 1>wrote about it, and that Brandon, well really likes the

0:25:43.720 --> 0:25:47.119
<v Speaker 1>kid and connects to the kid, and then and then

0:25:47.160 --> 0:25:51.119
<v Speaker 1>the kid gets gets hired and he makes it. And

0:25:51.160 --> 0:25:53.960
<v Speaker 1>then by the end, the kind of the end of

0:25:54.000 --> 0:25:57.960
<v Speaker 1>it is isy and he no longer returns Madonna's phone calls.

0:25:58.080 --> 0:26:03.160
<v Speaker 1>That was that was That was like the entire trajectory

0:26:03.440 --> 0:26:07.920
<v Speaker 1>of my, you know, twenty year old self's creative writing project.

0:26:09.720 --> 0:26:14.600
<v Speaker 2>So it came true, except now it's it's Correl's phone calls.

0:26:14.960 --> 0:26:37.600
<v Speaker 1>I'll always I'll always return Toil's focus.

0:26:37.640 --> 0:26:42.360
<v Speaker 2>Something I saw that I never put together before. First off,

0:26:42.400 --> 0:26:44.080
<v Speaker 2>you were an agent at William Morris and we've talked

0:26:44.119 --> 0:26:47.679
<v Speaker 2>about that before and the impact that that had. But Ben,

0:26:47.760 --> 0:26:53.920
<v Speaker 2>obviously or not obviously, Ben started Creative Revelly, which was

0:26:54.000 --> 0:26:57.560
<v Speaker 2>the production company behind the office. I didn't realize how

0:26:57.640 --> 0:27:01.200
<v Speaker 2>close it was to the office, Like were you starting

0:27:01.320 --> 0:27:07.680
<v Speaker 2>revillly as you began those early conversations with Gervais. I'd

0:27:07.680 --> 0:27:08.719
<v Speaker 2>never put this together.

0:27:09.359 --> 0:27:14.959
<v Speaker 1>Well, I had awareness of the office while working at

0:27:15.000 --> 0:27:20.679
<v Speaker 1>William Morris, okay, and then basically did it all so

0:27:21.000 --> 0:27:25.600
<v Speaker 1>quickly as I moved into the same office building on

0:27:25.640 --> 0:27:31.840
<v Speaker 1>a different floor with my crew of assistants who I

0:27:31.840 --> 0:27:36.080
<v Speaker 1>had been slowly promoting or quickly promoting inside William Morris,

0:27:36.680 --> 0:27:40.040
<v Speaker 1>and went to work on the things I had wanted

0:27:40.080 --> 0:27:45.080
<v Speaker 1>to do myself while at William Morris. And knew that

0:27:45.240 --> 0:27:50.040
<v Speaker 1>they would end up ruining in the way they would

0:27:50.080 --> 0:27:54.480
<v Speaker 1>have approached it. You know, even like Greg Daniels wasn't

0:27:54.520 --> 0:27:56.960
<v Speaker 1>represented by William Morris, and I knew if I brought

0:27:57.000 --> 0:28:00.600
<v Speaker 1>the office into William Morris, someone would force only a

0:28:00.640 --> 0:28:04.679
<v Speaker 1>William Morris client into it. I knew that there was

0:28:04.760 --> 0:28:07.240
<v Speaker 1>going to be a lot of things that would destroy

0:28:07.359 --> 0:28:10.879
<v Speaker 1>I didn't have the rights, I didn't have the conversation

0:28:10.960 --> 0:28:15.280
<v Speaker 1>with Ricky until I was independent. None of that had

0:28:15.320 --> 0:28:18.159
<v Speaker 1>played out. It just happened quickly the moment it was

0:28:18.240 --> 0:28:21.520
<v Speaker 1>quickly out. And same with the restaurant, the show I

0:28:21.600 --> 0:28:25.080
<v Speaker 1>created while in William Morris. My first phone calls on

0:28:25.119 --> 0:28:28.320
<v Speaker 1>the restaurant were made at William Morris, and then I

0:28:28.440 --> 0:28:31.800
<v Speaker 1>left to go do the work and begin the process

0:28:31.840 --> 0:28:36.320
<v Speaker 1>at large. And that was a rapid fire thing.

0:28:36.400 --> 0:28:39.800
<v Speaker 2>I mean, that all so crazy, that that happened so fast,

0:28:39.840 --> 0:28:45.080
<v Speaker 2>that's so crazy. Founded in two thousand and two, Ben

0:28:45.120 --> 0:28:49.000
<v Speaker 2>created the US adaptation of the Office. Obviously epeed many

0:28:49.040 --> 0:28:52.800
<v Speaker 2>other shows like The Restaurant he just mentioned, Biggest Loser, Ugly,

0:28:52.880 --> 0:28:57.400
<v Speaker 2>Betty Date, My Mom, and many many more. What was

0:28:57.440 --> 0:29:03.040
<v Speaker 2>it for you about acquiring rights to these shows that

0:29:03.120 --> 0:29:06.160
<v Speaker 2>existed elsewhere and bringing them to the United States. What

0:29:06.240 --> 0:29:10.120
<v Speaker 2>was the magic What would you describe, humbly, of course,

0:29:10.320 --> 0:29:15.840
<v Speaker 2>as the magic sauce, the magic potion that you had

0:29:15.960 --> 0:29:19.920
<v Speaker 2>or tried to put on to make these shows palatable

0:29:20.320 --> 0:29:21.480
<v Speaker 2>for a US audience.

0:29:21.960 --> 0:29:26.440
<v Speaker 1>Well, one of it was like seeing something and connecting

0:29:26.480 --> 0:29:30.200
<v Speaker 1>to how it would apply to the American vernacular, like

0:29:30.880 --> 0:29:36.440
<v Speaker 1>watching The Office. The Office actually felt informed by American

0:29:36.480 --> 0:29:40.600
<v Speaker 1>office life. It was just done in a very British way,

0:29:40.680 --> 0:29:46.040
<v Speaker 1>you know, somewhat sadder, somewhat more pessimistic, and somewhat somewhat

0:29:46.280 --> 0:29:49.320
<v Speaker 1>more uncomfortable than our show was done. I always talked

0:29:49.320 --> 0:29:52.760
<v Speaker 1>about it as kind of the CPA version, and we

0:29:53.960 --> 0:29:58.160
<v Speaker 1>though had office life at scale and had a sense

0:29:58.360 --> 0:30:03.040
<v Speaker 1>of drudgery in our American offices as well, that it

0:30:03.080 --> 0:30:08.120
<v Speaker 1>would relate to you know, instantaneously, the word is the same, right,

0:30:08.200 --> 0:30:12.440
<v Speaker 1>it HiT's the office in both cultures. In other shows

0:30:12.720 --> 0:30:16.800
<v Speaker 1>I had to kind of identify where and how they

0:30:16.840 --> 0:30:21.360
<v Speaker 1>would translate, like what made sense for those ideas to

0:30:21.560 --> 0:30:24.960
<v Speaker 1>work inside the United States. And then there were some

0:30:25.440 --> 0:30:28.800
<v Speaker 1>that should have been created in America but just happened

0:30:28.840 --> 0:30:32.400
<v Speaker 1>to have started overseas, which I saw as an agent,

0:30:32.480 --> 0:30:34.680
<v Speaker 1>like Who Wants to Be a Millionaire? Like that is

0:30:34.760 --> 0:30:39.200
<v Speaker 1>the quintessential American show. It just happened to be created

0:30:39.600 --> 0:30:43.960
<v Speaker 1>by a brit for the British market and obviously worked

0:30:44.000 --> 0:30:46.880
<v Speaker 1>everywhere in the world. But as I thought about the

0:30:46.920 --> 0:30:49.120
<v Speaker 1>specific shows, there were some things that I knew would

0:30:49.160 --> 0:30:52.479
<v Speaker 1>never work. You know, there were shows about a rural

0:30:52.600 --> 0:30:57.360
<v Speaker 1>pastor or something that raised sheeap in the English countryside

0:30:57.400 --> 0:30:59.920
<v Speaker 1>that was going to be like a harder adaptation to

0:31:00.200 --> 0:31:04.239
<v Speaker 1>find and kind of dial in. And then there were

0:31:04.280 --> 0:31:06.720
<v Speaker 1>ones that you just knew, right with the right take,

0:31:07.240 --> 0:31:12.640
<v Speaker 1>the right vision, the right location, the right team, this

0:31:12.680 --> 0:31:16.880
<v Speaker 1>could really pop and connect on a human level and

0:31:17.000 --> 0:31:20.920
<v Speaker 1>on a conceptual level to a larger American audience than

0:31:21.440 --> 0:31:24.760
<v Speaker 1>the smaller international audience that had seen it. A lot

0:31:24.760 --> 0:31:28.320
<v Speaker 1>of that changed as those shows started to be seen

0:31:28.560 --> 0:31:31.960
<v Speaker 1>on the streamers now, but at that time there was

0:31:32.000 --> 0:31:35.320
<v Speaker 1>no outlet for the original material, so no one even

0:31:35.520 --> 0:31:36.960
<v Speaker 1>was familiar with them.

0:31:37.440 --> 0:31:40.880
<v Speaker 2>Right now, I feel like you have an inate ability

0:31:40.920 --> 0:31:46.400
<v Speaker 2>to see the universality of certain either formats or subject

0:31:46.440 --> 0:31:48.959
<v Speaker 2>matters that can apply. And I feel like with the

0:31:49.000 --> 0:31:53.480
<v Speaker 2>Office specifically, it's just a conversation that I had with

0:31:53.840 --> 0:31:58.160
<v Speaker 2>both Ricky Gervais and Stephen Merchant, who said essentially the

0:31:58.240 --> 0:32:03.120
<v Speaker 2>same thing, which one us they felt like mistakes were

0:32:03.200 --> 0:32:07.920
<v Speaker 2>made in the past on English shows brought to the

0:32:08.000 --> 0:32:14.280
<v Speaker 2>US because the English creators kept holding on sort of

0:32:14.280 --> 0:32:17.520
<v Speaker 2>for dear life with their fingernails and trying to say no, no, no,

0:32:17.560 --> 0:32:19.479
<v Speaker 2>it's got to be like this, this is how we

0:32:19.520 --> 0:32:22.440
<v Speaker 2>did it, This is how we did it. Whereas Ricky

0:32:23.000 --> 0:32:28.000
<v Speaker 2>and Steven they feel like their greatest contribution was to say,

0:32:28.600 --> 0:32:32.719
<v Speaker 2>Greg Daniels and Ben Silverman understand America way better than

0:32:32.760 --> 0:32:35.920
<v Speaker 2>we do. They understand American television way better than we do.

0:32:36.320 --> 0:32:39.120
<v Speaker 2>Let's let them take the format and adapt it in

0:32:39.160 --> 0:32:42.800
<v Speaker 2>a way that makes sense there. But I feel like

0:32:42.880 --> 0:32:46.400
<v Speaker 2>you have sort of an innate ability to see all

0:32:46.440 --> 0:32:49.920
<v Speaker 2>of those steps when just taken with the original material.

0:32:50.360 --> 0:32:53.680
<v Speaker 1>Well and like and as a young as a young man,

0:32:54.000 --> 0:32:58.840
<v Speaker 1>a young precocious man, in that process, I remember having

0:32:58.920 --> 0:33:03.200
<v Speaker 1>to live with that and deal with many people whose

0:33:03.240 --> 0:33:07.720
<v Speaker 1>shows I felt were so adaptable and incredible and insisting

0:33:08.280 --> 0:33:11.560
<v Speaker 1>that it was the same cast and the same writer

0:33:12.120 --> 0:33:15.400
<v Speaker 1>adapting them. And then I'm like, well, why do it right?

0:33:15.480 --> 0:33:19.080
<v Speaker 1>You know, why adapt it? And in fact, you don't

0:33:19.120 --> 0:33:22.440
<v Speaker 1>know the intricacies of our language. You know the intricacies

0:33:22.440 --> 0:33:24.480
<v Speaker 1>of your language. You don't know the style of our humor.

0:33:24.680 --> 0:33:27.160
<v Speaker 1>You know the style of your humor, and you're going

0:33:27.200 --> 0:33:31.040
<v Speaker 1>to ruin it. And sometimes, like with great sex, you

0:33:31.120 --> 0:33:34.840
<v Speaker 1>need to lose control, you know, And that was you know,

0:33:34.960 --> 0:33:37.240
<v Speaker 1>like there's there are moments where you just have to

0:33:37.320 --> 0:33:41.800
<v Speaker 1>let it happen. And yeah, this was absolutely the case

0:33:41.840 --> 0:33:45.160
<v Speaker 1>with Ricky and Steven, where they were like, we love

0:33:45.240 --> 0:33:49.280
<v Speaker 1>what we did. We liked you and the vision you

0:33:49.360 --> 0:33:52.720
<v Speaker 1>have for this, so go for it. We'll give you

0:33:52.840 --> 0:33:57.760
<v Speaker 1>everything you need and we'll explain everything we did. But

0:33:57.880 --> 0:34:01.000
<v Speaker 1>then it's yours to run with. And they were not

0:34:01.160 --> 0:34:04.760
<v Speaker 1>around set. They were not you know, looking over our shoulder,

0:34:04.880 --> 0:34:08.160
<v Speaker 1>They were not second guessing us. They were embracing us.

0:34:08.719 --> 0:34:12.240
<v Speaker 1>And I think, as I also told them, they would

0:34:12.239 --> 0:34:15.960
<v Speaker 1>make a lot more money, do you know, from our

0:34:16.000 --> 0:34:19.719
<v Speaker 1>show than they ever would from theirs. And many more episodes.

0:34:19.760 --> 0:34:22.640
<v Speaker 1>And I always said for fans of the original Office,

0:34:23.040 --> 0:34:25.880
<v Speaker 1>you will only have twelve episodes no matter how you

0:34:26.480 --> 0:34:28.840
<v Speaker 1>cut it. You know, we have two hundred and twelve

0:34:29.600 --> 0:34:30.719
<v Speaker 1>right now.

0:34:30.760 --> 0:34:34.560
<v Speaker 2>That's right, and I think significantly for you, you know,

0:34:34.719 --> 0:34:37.680
<v Speaker 2>with of course, all due respect to all of the

0:34:37.719 --> 0:34:39.680
<v Speaker 2>other creative people that worked on the show. You know,

0:34:39.719 --> 0:34:45.600
<v Speaker 2>it's also that little sixth grader with karp got I

0:34:45.680 --> 0:34:49.360
<v Speaker 2>remember the name that you know, we're studying ratings and

0:34:49.400 --> 0:34:55.239
<v Speaker 2>statistics and ratings percentages. You know. Having an understanding of

0:34:55.320 --> 0:35:00.359
<v Speaker 2>the business of American television is also part of it.

0:35:00.840 --> 0:35:03.759
<v Speaker 2>I mean, the creatives have to make certain decisions that

0:35:03.960 --> 0:35:06.480
<v Speaker 2>enable the show to go two hundred and twelve episodes,

0:35:06.760 --> 0:35:10.800
<v Speaker 2>obviously with your input, but having a sense of how

0:35:10.840 --> 0:35:14.160
<v Speaker 2>do we serialize this, how do we make this go

0:35:14.320 --> 0:35:20.600
<v Speaker 2>for twenty four to thirty episodes a year for nine

0:35:20.680 --> 0:35:23.680
<v Speaker 2>ten years, that's a big part. All right. So here's

0:35:23.719 --> 0:35:28.280
<v Speaker 2>my question. Because you have had amazing success in terms

0:35:28.320 --> 0:35:32.279
<v Speaker 2>of looking into the future and people going what the fuck, Ben,

0:35:32.400 --> 0:35:35.360
<v Speaker 2>that's insane, what are you talking about? That's insane, and

0:35:35.400 --> 0:35:38.080
<v Speaker 2>you finding a way to make it work. Here's my question.

0:35:38.840 --> 0:35:41.279
<v Speaker 2>I want to hear at least one. But I want

0:35:41.320 --> 0:35:44.719
<v Speaker 2>to hear an example of something where in the end

0:35:45.160 --> 0:35:50.760
<v Speaker 2>you say to yourself, what was I thinking like that

0:35:50.760 --> 0:35:54.000
<v Speaker 2>that could never work? Like what what is an idea

0:35:54.760 --> 0:35:57.520
<v Speaker 2>or a show that you had that did not pan

0:35:57.600 --> 0:35:59.200
<v Speaker 2>out well?

0:36:00.160 --> 0:36:04.279
<v Speaker 1>Had obvious failure? One of them, One of them that

0:36:04.760 --> 0:36:09.239
<v Speaker 1>I made was Casanova with Jean Pierre Jeannet, which was

0:36:09.400 --> 0:36:11.279
<v Speaker 1>in my kind of what I thought would be my

0:36:11.400 --> 0:36:14.600
<v Speaker 1>trilogy of tutors and Marco Polo, and then I would

0:36:14.640 --> 0:36:19.320
<v Speaker 1>do Casanova in France. Jean Pierre Janet is incredible director,

0:36:19.960 --> 0:36:25.040
<v Speaker 1>and I made that show for Amazon in its early days,

0:36:25.360 --> 0:36:30.520
<v Speaker 1>and it was so Janet was so cuckoo about the

0:36:30.640 --> 0:36:37.520
<v Speaker 1>sex and was so aggressive about the kind of craziness

0:36:37.560 --> 0:36:43.960
<v Speaker 1>of that world and the strange behavior that he saw

0:36:44.400 --> 0:36:48.480
<v Speaker 1>in the Paris of that moment, and I got seduced

0:36:48.480 --> 0:36:50.560
<v Speaker 1>by it, and I was like, Okay, yeah, maybe maybe

0:36:50.640 --> 0:36:55.200
<v Speaker 1>there's a large audience for this. The initial reaction of

0:36:55.280 --> 0:37:00.600
<v Speaker 1>the Amazon Prime mom who watched that show was I'm

0:37:00.680 --> 0:37:04.000
<v Speaker 1>not only I mean, that show could have taken Amazon down.

0:37:04.200 --> 0:37:08.399
<v Speaker 1>It was that bad choice and that wrong of an

0:37:08.520 --> 0:37:12.240
<v Speaker 1>environment to put that show, you know, And I really

0:37:12.800 --> 0:37:17.319
<v Speaker 1>really didn't understand the environment Amazon, which is now like

0:37:17.480 --> 0:37:21.160
<v Speaker 1>so kind of almost puerile, and the kind of content

0:37:21.239 --> 0:37:24.680
<v Speaker 1>that makes to service its you know, giant toilet paper

0:37:24.880 --> 0:37:30.239
<v Speaker 1>buying audience. And then and then I didn't understand that

0:37:30.280 --> 0:37:34.800
<v Speaker 1>Depravity was not for everyone. So that that was a massive,

0:37:35.200 --> 0:37:39.000
<v Speaker 1>sad mistake that I made and wrong place wrong. I

0:37:39.280 --> 0:37:44.160
<v Speaker 1>kind of thought premium content could push the envelope further

0:37:44.520 --> 0:37:49.040
<v Speaker 1>than it had with sopranos and Peters and no, there's

0:37:49.080 --> 0:37:53.160
<v Speaker 1>an end. There's an end to that. There's a time out,

0:37:54.000 --> 0:37:57.040
<v Speaker 1>time out bill. That's one step too far. I don't mind.

0:37:57.280 --> 0:37:59.400
<v Speaker 1>I don't mind Henry the Eighth getting a blowjob, but

0:37:59.600 --> 0:38:02.720
<v Speaker 1>you know this is one step two podcasts.

0:38:04.360 --> 0:38:07.919
<v Speaker 2>What makes me laugh really is just like, oh, one

0:38:07.920 --> 0:38:11.560
<v Speaker 2>of your shows built Netflix and the other one almost

0:38:11.719 --> 0:38:12.279
<v Speaker 2>killed him.

0:38:12.840 --> 0:38:14.160
<v Speaker 1>Like that.

0:38:14.160 --> 0:38:17.120
<v Speaker 2>That is now. That's now how I'm gonna think of it.

0:38:17.920 --> 0:38:19.880
<v Speaker 2>So why did you sell Revee?

0:38:21.200 --> 0:38:26.239
<v Speaker 1>Because I got name chairman of NBC and when absolutely

0:38:26.280 --> 0:38:28.120
<v Speaker 1>the biggest mistake of my life.

0:38:28.000 --> 0:38:32.080
<v Speaker 2>Pure taking taking taking the job or selling Revee or I.

0:38:32.160 --> 0:38:37.600
<v Speaker 1>Had to sell Reveale because of the job. I shouldn't

0:38:37.800 --> 0:38:44.640
<v Speaker 1>have had the childhood desire to run NBC, because had

0:38:44.880 --> 0:38:49.480
<v Speaker 1>I continued with revee I would own an island somewhere

0:38:49.560 --> 0:38:53.759
<v Speaker 1>and be Richard Branson level wealthy or whatever it is.

0:38:53.840 --> 0:38:58.920
<v Speaker 1>I I that company and what I saw coming and

0:38:59.040 --> 0:39:03.480
<v Speaker 1>the content I had ready to go behind. It was

0:39:03.640 --> 0:39:08.160
<v Speaker 1>so good, and I was so on fire and so

0:39:08.239 --> 0:39:13.400
<v Speaker 1>beloved and so the bit boy wonder kind that it

0:39:14.200 --> 0:39:18.279
<v Speaker 1>had every bit of momentum. And two years later, the

0:39:18.320 --> 0:39:22.400
<v Speaker 1>woman who bought my company sold it for seven times

0:39:22.400 --> 0:39:25.040
<v Speaker 1>the amount I sold it to her for. So it

0:39:25.120 --> 0:39:28.759
<v Speaker 1>was it was clearly undersold. I sold it on a

0:39:28.800 --> 0:39:31.279
<v Speaker 1>phone call. I didn't even take it to market. I

0:39:31.320 --> 0:39:34.680
<v Speaker 1>literally was like so naive about it. I'm like, sure,

0:39:34.840 --> 0:39:37.000
<v Speaker 1>you know what, you can buy it? What do you

0:39:37.000 --> 0:39:39.200
<v Speaker 1>think it's worth? Okay, fine, you know, like that's a

0:39:39.200 --> 0:39:43.120
<v Speaker 1>lot of money. And had no idea how valuable it

0:39:43.360 --> 0:39:47.480
<v Speaker 1>was and how unique it was and how extraordinary it

0:39:47.680 --> 0:39:51.960
<v Speaker 1>was in that amount of time to create the Biggest Loser,

0:39:52.040 --> 0:39:56.239
<v Speaker 1>the Tutors, Ugly Betty and The Office, let alone the

0:39:56.360 --> 0:40:00.000
<v Speaker 1>twenty other shows. I pioneered with my team and partner

0:40:00.080 --> 0:40:04.880
<v Speaker 1>or Howard Owens, the transformation of advertising supplied content. I

0:40:05.000 --> 0:40:09.200
<v Speaker 1>was becoming the leader in digital content. I knew streaming

0:40:09.280 --> 0:40:12.000
<v Speaker 1>was coming. I was working with Microsoft. I was working

0:40:12.040 --> 0:40:14.919
<v Speaker 1>with the early technologists as they wanted to figure out

0:40:14.920 --> 0:40:20.000
<v Speaker 1>content to define themselves. I was inside every outlet at

0:40:20.040 --> 0:40:24.879
<v Speaker 1>a premium, a one level, and my creative juices were

0:40:25.239 --> 0:40:29.560
<v Speaker 1>so sharp, So that was a huge mistake. But I

0:40:29.640 --> 0:40:34.040
<v Speaker 1>did it because I had a childhood fantasy of running NBC.

0:40:34.640 --> 0:40:38.480
<v Speaker 1>I didn't expect an economic crisis. I didn't expect General

0:40:38.520 --> 0:40:41.400
<v Speaker 1>Electric to be in the process of selling it, and

0:40:41.440 --> 0:40:45.960
<v Speaker 1>I didn't expect a writer's strike that was also a

0:40:45.960 --> 0:40:49.840
<v Speaker 1>screen actors Guild strike. And I certainly didn't expect that

0:40:50.360 --> 0:40:52.840
<v Speaker 1>there would be one journalist who wanted to take me

0:40:52.960 --> 0:40:55.319
<v Speaker 1>down because I looked like I was having fun.

0:40:58.640 --> 0:41:02.680
<v Speaker 2>Well, yeah, I mean, look, it's impossible to feel bad

0:41:02.719 --> 0:41:06.040
<v Speaker 2>for you. Number one. I hope you understand that it's impossible,

0:41:06.200 --> 0:41:10.680
<v Speaker 2>because you have lived everyone's fantasy, and I think including

0:41:11.040 --> 0:41:15.320
<v Speaker 2>I don't know someone like Leonardo DiCaprio, but I understand

0:41:15.320 --> 0:41:18.719
<v Speaker 2>what you're saying. But it's so fascinating that pull, that

0:41:18.920 --> 0:41:22.759
<v Speaker 2>drive to what you saw what you saw as what

0:41:22.840 --> 0:41:27.160
<v Speaker 2>you wanted as a young child and as a medium child,

0:41:27.800 --> 0:41:32.080
<v Speaker 2>to have the opportunity to accomplish that. And maybe there

0:41:32.120 --> 0:41:34.760
<v Speaker 2>was another choice that would have been better. But that's

0:41:34.880 --> 0:41:37.920
<v Speaker 2>very interesting, Yeah, that you regret that you found it

0:41:38.040 --> 0:41:42.600
<v Speaker 2>Electus in two thousand and nine did a variety of

0:41:42.680 --> 0:41:48.160
<v Speaker 2>shows there, including Jane the Virgin. Eventually with the aforementioned

0:41:48.640 --> 0:41:57.319
<v Speaker 2>Howard t Owens, you found an chair Propagate Entertainment, which

0:41:57.320 --> 0:42:01.799
<v Speaker 2>now runs Electus as well as Artists First and Big

0:42:01.840 --> 0:42:04.839
<v Speaker 2>Breakfast and Authentic Management, et cetera, et cetera, et cetera.

0:42:05.480 --> 0:42:08.200
<v Speaker 2>What do you feel like you can do now with

0:42:08.360 --> 0:42:10.360
<v Speaker 2>Propagate that you couldn't before.

0:42:10.960 --> 0:42:14.040
<v Speaker 1>Well, part of it now that I'm really excited about

0:42:14.200 --> 0:42:17.239
<v Speaker 1>is what's going on in the brand creation led by

0:42:17.480 --> 0:42:22.319
<v Speaker 1>talent and IP relationship to audience. And just like we

0:42:22.960 --> 0:42:28.200
<v Speaker 1>collaborated and partnered up to open up new mediums like podcasting,

0:42:28.440 --> 0:42:31.640
<v Speaker 1>we have also been able to take the IP of

0:42:31.880 --> 0:42:35.000
<v Speaker 1>a podcast turn it into a book. And you know,

0:42:35.120 --> 0:42:38.840
<v Speaker 1>finding and seeding our own IP is something I'm really

0:42:38.920 --> 0:42:42.280
<v Speaker 1>excited about. Before it was all about traveling the world

0:42:42.320 --> 0:42:45.319
<v Speaker 1>to find the IP. Now there are opportunities to seed

0:42:45.400 --> 0:42:50.160
<v Speaker 1>our own IP through these new forms and modalities of expression.

0:42:50.719 --> 0:42:55.360
<v Speaker 1>And I also am loving and have been incredibly focused

0:42:55.400 --> 0:42:58.879
<v Speaker 1>on and saw the kind of transformation that we're going

0:42:58.920 --> 0:43:02.400
<v Speaker 1>through in brand create and you know, obviously George clooneyan

0:43:02.480 --> 0:43:05.560
<v Speaker 1>one of my best friends, Mike Meldman's you know Cassa

0:43:05.719 --> 0:43:09.320
<v Speaker 1>Amigos and what they did together, and what Ryan Reynolds

0:43:09.400 --> 0:43:13.200
<v Speaker 1>has done in basically every category in the world. I mean,

0:43:13.239 --> 0:43:17.080
<v Speaker 1>he's like the modern actor Warren Buffett in his life

0:43:17.719 --> 0:43:21.120
<v Speaker 1>in the stuff that he's pursuing and creating. And then

0:43:21.280 --> 0:43:24.920
<v Speaker 1>so many other examples Leonardo Dicaprian all birds, like all

0:43:25.000 --> 0:43:30.360
<v Speaker 1>these touch points of where celebrity and direct relationship to

0:43:30.400 --> 0:43:35.880
<v Speaker 1>audience are unlocking. Brand creation has been amazingly interesting to me,

0:43:36.040 --> 0:43:40.759
<v Speaker 1>both for the curiosity and where brands are also culture. Now,

0:43:40.920 --> 0:43:43.359
<v Speaker 1>you know, you are what you wear, you are what

0:43:43.400 --> 0:43:47.120
<v Speaker 1>you eat. And I'm working with Cedric the entertainer and

0:43:47.200 --> 0:43:51.719
<v Speaker 1>Anthony Anderson, who I absolutely adore and are brilliant, brilliant

0:43:52.200 --> 0:43:56.360
<v Speaker 1>collaborators and comedians and entertainers and men, and we have

0:43:56.520 --> 0:44:02.240
<v Speaker 1>launched a product called AC Barbecue and it's been a

0:44:02.239 --> 0:44:06.200
<v Speaker 1>absolute labor of love. And we have just recently launched

0:44:06.640 --> 0:44:10.280
<v Speaker 1>in twenty three hundred walmarts, and we'll be expanding across

0:44:10.320 --> 0:44:14.120
<v Speaker 1>the nation with our you know, our flavor profiles and

0:44:14.239 --> 0:44:18.800
<v Speaker 1>our and our various product lines and ac Barbecue comes

0:44:18.840 --> 0:44:22.880
<v Speaker 1>from Anthony and Cedric's authentic love of food, as they

0:44:22.960 --> 0:44:26.120
<v Speaker 1>call themselves handsome and husky, which is in a category

0:44:26.160 --> 0:44:29.760
<v Speaker 1>you could fit in there, Bry, and they have absolutely

0:44:30.280 --> 0:44:34.040
<v Speaker 1>invested in it because they see it as well as

0:44:34.080 --> 0:44:36.759
<v Speaker 1>a way to connect further with their audience, deliver on

0:44:36.840 --> 0:44:39.840
<v Speaker 1>something they love and care about, and grow a business

0:44:39.920 --> 0:44:46.080
<v Speaker 1>because it's a lot harder to monetize traditional content in

0:44:46.200 --> 0:44:51.840
<v Speaker 1>today's you know, media ecosystem, but it's much easier to

0:44:52.040 --> 0:44:56.439
<v Speaker 1>directly connect to your consumer and audience in today's ecosystem.

0:44:56.960 --> 0:45:01.360
<v Speaker 1>So focusing on that has been a real exciting chapter.

0:45:01.719 --> 0:45:05.280
<v Speaker 1>And the company we've built to propagate is the perfect

0:45:05.400 --> 0:45:09.960
<v Speaker 1>vehicle to do that. And it's something I'm very excited

0:45:10.000 --> 0:45:14.480
<v Speaker 1>about and loving and is highly rewarding in the same

0:45:14.520 --> 0:45:18.080
<v Speaker 1>way it's rewarding to turn on the television and see

0:45:18.719 --> 0:45:23.480
<v Speaker 1>your show, it's rewarding to see your product in a store.

0:45:24.600 --> 0:45:33.239
<v Speaker 2>Yeah. Yeah, that's fascinating. That idea of entertainment and content

0:45:33.880 --> 0:45:37.920
<v Speaker 2>being yeah, what you eat, what you wear, what you drank,

0:45:38.000 --> 0:45:40.080
<v Speaker 2>what people consume.

0:45:40.160 --> 0:45:42.600
<v Speaker 1>Yeah. I talk about like the three c's. I talk

0:45:42.640 --> 0:45:46.560
<v Speaker 1>about where culture and content create commerce, you know, And

0:45:46.600 --> 0:45:50.239
<v Speaker 1>that's like a big flywheel for me. It's like, you know,

0:45:50.840 --> 0:45:52.960
<v Speaker 1>how how do you create culture and how do you

0:45:53.520 --> 0:45:56.680
<v Speaker 1>turn it into commerce? And at the center of it

0:45:56.719 --> 0:45:57.680
<v Speaker 1>is content.

0:45:57.960 --> 0:46:03.600
<v Speaker 2>With celebrity, which brings consumption. Boom five the five I

0:46:04.760 --> 0:46:06.360
<v Speaker 2>trademark with the second two.

0:46:06.520 --> 0:46:08.520
<v Speaker 1>With the bb himself come to five.

0:46:28.280 --> 0:46:30.879
<v Speaker 2>You talked a little You just mentioned this a little bit.

0:46:31.239 --> 0:46:34.000
<v Speaker 2>You and I, well, I mean we're partners. There's no

0:46:34.080 --> 0:46:38.440
<v Speaker 2>other way around it. This podcast here, as you all know,

0:46:38.680 --> 0:46:43.239
<v Speaker 2>produced by Ben and Propagate. And first of all, Oral

0:46:43.280 --> 0:46:46.239
<v Speaker 2>History of the Office. Were you happy with the Oral

0:46:46.280 --> 0:46:48.320
<v Speaker 2>History of the Office and how that came out about?

0:46:48.800 --> 0:46:52.279
<v Speaker 1>I was so happy with it, Brian one. You are

0:46:52.320 --> 0:46:57.160
<v Speaker 1>so talented and thoughtful and so intellectual, not just so funny.

0:46:57.719 --> 0:47:01.279
<v Speaker 1>And I keep going and and all those years of

0:47:01.920 --> 0:47:05.520
<v Speaker 1>chugging cigarettes and Jim Beam have really made the greatest

0:47:05.560 --> 0:47:06.800
<v Speaker 1>voice in podcasting.

0:47:07.360 --> 0:47:09.440
<v Speaker 2>And I don't know what you mean by the way,

0:47:09.520 --> 0:47:11.120
<v Speaker 2>Jim Beamer, I don't know what he's.

0:47:13.080 --> 0:47:17.439
<v Speaker 1>He doesn't drink Brown Royal, but just either way, Jim

0:47:17.480 --> 0:47:21.720
<v Speaker 1>Beams sounds funnier. But it made me so happy also

0:47:21.800 --> 0:47:27.120
<v Speaker 1>because what surprised me about it really was the reaction

0:47:27.480 --> 0:47:31.239
<v Speaker 1>of all of the people involved with the office to

0:47:31.400 --> 0:47:34.800
<v Speaker 1>this moment ten years later to kind of talk about

0:47:34.800 --> 0:47:38.840
<v Speaker 1>the show and reconnect, and we had kind of splintered

0:47:38.880 --> 0:47:41.839
<v Speaker 1>off like the show ended, and we all went on

0:47:41.840 --> 0:47:45.520
<v Speaker 1>our own journeys and paths, and we're happy with the

0:47:45.600 --> 0:47:48.560
<v Speaker 1>equity and success that that show had given us for

0:47:48.640 --> 0:47:51.200
<v Speaker 1>the rest of our lives in terms of the ability

0:47:51.640 --> 0:47:54.360
<v Speaker 1>to have that as part of our resumes. Right, it

0:47:54.440 --> 0:47:58.680
<v Speaker 1>is the most popular show arguably now in the history

0:47:58.800 --> 0:48:03.360
<v Speaker 1>of television, and uniquely one that has remained its relevancy

0:48:03.480 --> 0:48:08.320
<v Speaker 1>generation to generation that I've never seen before. But bringing

0:48:08.400 --> 0:48:13.160
<v Speaker 1>us all back together provided a real emotional thing I

0:48:13.200 --> 0:48:20.719
<v Speaker 1>didn't expect, and seeing everyone's willingness to participate and talk

0:48:20.760 --> 0:48:25.720
<v Speaker 1>about it and share their stories about the origin story

0:48:26.520 --> 0:48:31.319
<v Speaker 1>was highly rewarding. And as people ask me about it,

0:48:31.360 --> 0:48:33.920
<v Speaker 1>I go, if you want to learn how culture is created,

0:48:34.280 --> 0:48:36.359
<v Speaker 1>if you want to learn what it takes to make

0:48:36.400 --> 0:48:40.200
<v Speaker 1>a hit show, this is the best textbook in history

0:48:40.480 --> 0:48:42.600
<v Speaker 1>around the architecture of television.

0:48:43.480 --> 0:48:46.799
<v Speaker 2>Yeah, I mean well said. I think the other thing

0:48:47.480 --> 0:48:51.560
<v Speaker 2>that the show was bigger than it was when it

0:48:51.600 --> 0:48:55.040
<v Speaker 2>was on the air and continued to get bigger and bigger,

0:48:55.400 --> 0:48:58.719
<v Speaker 2>which I think necessarily brought us all back together. I

0:48:58.719 --> 0:49:01.680
<v Speaker 2>mean that was I think the reason for the excitement

0:49:02.320 --> 0:49:05.840
<v Speaker 2>for some of the emotion, because that, to me, that's

0:49:05.880 --> 0:49:08.960
<v Speaker 2>the thing that had never happened before. The uniqueness of that,

0:49:09.120 --> 0:49:11.960
<v Speaker 2>I think was a huge part of it as well.

0:49:11.840 --> 0:49:15.120
<v Speaker 1>And so rewarding to us because while we were making it,

0:49:15.400 --> 0:49:18.000
<v Speaker 1>we knew we were making the best comedy on television.

0:49:18.080 --> 0:49:23.600
<v Speaker 1>We knew it in our guts. We understood how adventurous

0:49:23.640 --> 0:49:27.680
<v Speaker 1>it was and how outright funny. It was something that

0:49:27.760 --> 0:49:33.400
<v Speaker 1>is lost in modern comedy. And I felt so validated personally,

0:49:33.600 --> 0:49:38.799
<v Speaker 1>as did everybody involved, that it found its audience eventually,

0:49:39.320 --> 0:49:41.840
<v Speaker 1>and I think we all felt a little ripped off

0:49:42.360 --> 0:49:46.880
<v Speaker 1>while it was on air that it wasn't as validated,

0:49:47.239 --> 0:49:51.520
<v Speaker 1>and so to share in that moment, as you describe it,

0:49:51.520 --> 0:49:56.080
<v Speaker 1>Brian as brilliant, because it was that Wow they figured

0:49:56.080 --> 0:49:58.759
<v Speaker 1>it out. Wow they loved it right, you know, isn't

0:49:58.760 --> 0:50:01.799
<v Speaker 1>this cool? Like we did. We didn't go. We weren't

0:50:01.880 --> 0:50:05.200
<v Speaker 1>driving around in limos and spraying champagne on each other

0:50:05.320 --> 0:50:08.840
<v Speaker 1>every every Friday morning. After the show aired on Thursday.

0:50:09.280 --> 0:50:11.960
<v Speaker 1>It took us ten years later and we were all

0:50:12.000 --> 0:50:14.840
<v Speaker 1>splintered out into a million different plays I was basically

0:50:14.880 --> 0:50:18.719
<v Speaker 1>like bizarre, Like I didn't enjoy as much while it

0:50:18.800 --> 0:50:22.759
<v Speaker 1>was happening as I do after it has happened. And

0:50:23.040 --> 0:50:25.160
<v Speaker 1>if I'm on an airplane and someone sits next to

0:50:25.200 --> 0:50:28.919
<v Speaker 1>me and ask me what I do, I just say

0:50:28.960 --> 0:50:31.600
<v Speaker 1>I produced the Office. I don't even talk about anything else.

0:50:32.719 --> 0:50:36.840
<v Speaker 1>There's like there's nothing else inside the whole thing that

0:50:36.920 --> 0:50:38.759
<v Speaker 1>I talk about. You know, I can go into it

0:50:38.800 --> 0:50:41.200
<v Speaker 1>for a second or third question, and there are clear

0:50:41.360 --> 0:50:44.759
<v Speaker 1>ugly Betty fans and Jane the Virgin fanatic, sure, and

0:50:44.880 --> 0:50:47.680
<v Speaker 1>untold lovers. But I'm just like, I've produced the Office,

0:50:47.719 --> 0:50:51.799
<v Speaker 1>and that's like kind of like my baton drop. By

0:50:51.840 --> 0:50:54.120
<v Speaker 1>the way, baton drop is the worst thing I've ever said.

0:50:54.160 --> 0:50:57.800
<v Speaker 1>I meant the mic drop the baton drop. My tire

0:50:57.880 --> 0:51:01.799
<v Speaker 1>relay got lost. We finished in ninth place. We didn't

0:51:01.800 --> 0:51:04.880
<v Speaker 1>even finish the race. But you can no one dropped

0:51:04.880 --> 0:51:07.560
<v Speaker 1>the baton. I just want to know we're keeping this in.

0:51:08.000 --> 0:51:11.120
<v Speaker 2>I had literally transitioned to my next question and did

0:51:11.160 --> 0:51:13.520
<v Speaker 2>not hear the words baton. I don't know where that

0:51:13.640 --> 0:51:16.520
<v Speaker 2>most amazing thing I've ever heard.

0:51:16.640 --> 0:51:20.200
<v Speaker 1>That's Japanese get lag ladies and gentlemen. That is Japanese

0:51:20.280 --> 0:51:22.719
<v Speaker 1>get leg is by far the worst get lag I

0:51:22.760 --> 0:51:25.319
<v Speaker 1>have ever had. So you just watch it play out.

0:51:27.600 --> 0:51:30.520
<v Speaker 2>I do have to ask you, I want your candor here.

0:51:30.920 --> 0:51:34.160
<v Speaker 2>In two thousand and eight, while you're chairman of NBC,

0:51:34.960 --> 0:51:38.600
<v Speaker 2>guess what happened? There was a writer strike. You've talked

0:51:38.640 --> 0:51:42.440
<v Speaker 2>a lot about. Well, that major job, very difficult to

0:51:42.560 --> 0:51:45.680
<v Speaker 2>chairman of NBC, trying to get content on the air

0:51:45.760 --> 0:51:50.240
<v Speaker 2>during a strike. Now here we are in another writers strike,

0:51:50.440 --> 0:51:55.160
<v Speaker 2>I think very soon to be an actor and writer strike.

0:51:55.800 --> 0:51:57.880
<v Speaker 2>How is it different for you now than it was

0:51:57.920 --> 0:51:59.920
<v Speaker 2>when you were chairman of NBC And what are your

0:52:00.080 --> 0:52:01.040
<v Speaker 2>what are your feelings?

0:52:01.520 --> 0:52:06.919
<v Speaker 1>Well, it's it's painful now as a producer because while

0:52:06.920 --> 0:52:09.239
<v Speaker 1>I was at NBC and all these executives, they're still

0:52:09.239 --> 0:52:11.640
<v Speaker 1>getting paid, right, you still get your salary. You know,

0:52:12.160 --> 0:52:15.560
<v Speaker 1>we're not making stuff, we're not getting paid. So it's

0:52:15.800 --> 0:52:22.640
<v Speaker 1>unbelievably painful on a real primacy of financial renumeration. You

0:52:22.680 --> 0:52:27.399
<v Speaker 1>know that that is a major major challenge now versus then.

0:52:28.000 --> 0:52:32.480
<v Speaker 1>But separately, the world is soft up and there's just

0:52:32.640 --> 0:52:39.239
<v Speaker 1>so many lines of miscommunication and hatred and intractability across

0:52:39.440 --> 0:52:43.200
<v Speaker 1>the spectrum of our lives. Right now and it's playing

0:52:43.239 --> 0:52:47.960
<v Speaker 1>out inside our writer strike and you know when David's

0:52:48.000 --> 0:52:52.200
<v Speaker 1>Aslov's getting booed at the BU commencement streech because of

0:52:52.239 --> 0:52:56.200
<v Speaker 1>the writers, and like it wasn't like that public a

0:52:56.360 --> 0:52:59.960
<v Speaker 1>class warfare when it was going on. It was just

0:53:00.160 --> 0:53:02.839
<v Speaker 1>more about like are they going to get more residuals

0:53:02.920 --> 0:53:04.560
<v Speaker 1>or not? And it was, you know, like there was

0:53:04.600 --> 0:53:08.280
<v Speaker 1>all these things. But it's now like it's truly taking

0:53:08.320 --> 0:53:11.640
<v Speaker 1>on a labor movement, and before it was kind of

0:53:11.719 --> 0:53:16.080
<v Speaker 1>like a middle class movement against a upper class movement.

0:53:16.160 --> 0:53:19.399
<v Speaker 1>You know, now it's it's got a lot more to it,

0:53:19.760 --> 0:53:23.960
<v Speaker 1>and a lot more teeth and a lot more intractability,

0:53:24.040 --> 0:53:28.040
<v Speaker 1>and a whole new set of players who can actually

0:53:28.080 --> 0:53:32.520
<v Speaker 1>survive it more on the studio and streaming side, which

0:53:32.520 --> 0:53:36.680
<v Speaker 1>it makes a compromise a lot harder. And it also

0:53:36.840 --> 0:53:42.360
<v Speaker 1>has so many people with so little knowledge about actually

0:53:42.960 --> 0:53:47.000
<v Speaker 1>what is going on inside the fight. I always find

0:53:47.000 --> 0:53:49.720
<v Speaker 1>the AI thing, like, if you're even talking about AI

0:53:49.840 --> 0:53:54.040
<v Speaker 1>as it relates to this strike, you're fucked right.

0:53:54.160 --> 0:53:58.120
<v Speaker 2>You don't know what's going on. It's is this is

0:53:58.160 --> 0:53:59.200
<v Speaker 2>not what it's about, you.

0:53:59.160 --> 0:54:02.840
<v Speaker 1>Know exactly, But there's probably like you know, a thousand

0:54:02.920 --> 0:54:05.560
<v Speaker 1>members of the guild. I think their job is going

0:54:05.640 --> 0:54:07.520
<v Speaker 1>to be taken by a bot, you know. And it's

0:54:07.600 --> 0:54:11.799
<v Speaker 1>like and so there's so many issues. So that's really challenging,

0:54:12.080 --> 0:54:16.080
<v Speaker 1>and it's and it's also so vitriolic. Like when I

0:54:16.120 --> 0:54:18.000
<v Speaker 1>was doing it, I got made fun of. But Judd

0:54:18.000 --> 0:54:20.919
<v Speaker 1>Apatow called me and said, Ben, you're a guy who

0:54:20.960 --> 0:54:23.959
<v Speaker 1>loves creative people. You come from the creative side. Let's

0:54:24.000 --> 0:54:25.960
<v Speaker 1>work on solving this. And so I talked to Jet

0:54:25.960 --> 0:54:27.799
<v Speaker 1>about it, and I would connect to people about it,

0:54:27.840 --> 0:54:31.080
<v Speaker 1>and I would work on trying to solve it, and

0:54:31.680 --> 0:54:34.480
<v Speaker 1>you know, really leaned across. I don't think those conversations

0:54:34.520 --> 0:54:37.040
<v Speaker 1>are even happening. And then on the other side, there's

0:54:37.080 --> 0:54:41.799
<v Speaker 1>these like super rich uber writers now who are like

0:54:42.080 --> 0:54:45.000
<v Speaker 1>the winners of the modern streaming ere who all got

0:54:45.160 --> 0:54:49.080
<v Speaker 1>way overpaid for, you know, creating one show that didn't

0:54:49.120 --> 0:54:52.719
<v Speaker 1>quite work. And they're sitting there like these writers and

0:54:52.719 --> 0:54:54.520
<v Speaker 1>I'm like, you're a writer, what do you what are

0:54:54.560 --> 0:54:57.520
<v Speaker 1>you doing? You're a writer. Just because you made seventy

0:54:57.560 --> 0:55:01.400
<v Speaker 1>five million dollars doesn't mean guy shouldn't be allowed to

0:55:01.440 --> 0:55:03.799
<v Speaker 1>make seventy five thousand dollars, Like, you know, so there's

0:55:03.880 --> 0:55:08.600
<v Speaker 1>all these like challenges, you know, across the board and

0:55:08.960 --> 0:55:14.120
<v Speaker 1>stupid noise entering the system that is a relevant to

0:55:14.160 --> 0:55:19.000
<v Speaker 1>the real negotiation. So it feels very challenging, to say

0:55:19.000 --> 0:55:22.040
<v Speaker 1>the lead, and disheartening. And you'll see a lot more

0:55:22.120 --> 0:55:26.160
<v Speaker 1>Korean content, and you'll see a lot more other forms

0:55:26.160 --> 0:55:29.200
<v Speaker 1>of content if it keeps going on, and then if

0:55:29.239 --> 0:55:32.960
<v Speaker 1>that content works, there's going to be less written content

0:55:33.040 --> 0:55:36.040
<v Speaker 1>by the guilds. I mean, it's just like this horrible spiral,

0:55:36.160 --> 0:55:41.000
<v Speaker 1>and so hopefully there's some great person and leader who

0:55:41.080 --> 0:55:43.920
<v Speaker 1>can step in and synthesize it all and make it happen.

0:55:44.719 --> 0:55:46.560
<v Speaker 2>It's me, I'm just waiting for them to call me.

0:55:46.880 --> 0:55:51.319
<v Speaker 2>I've got it all figured out. Tell me it's well,

0:55:51.360 --> 0:55:54.640
<v Speaker 2>it's so interesting that you say it feels like an

0:55:54.719 --> 0:55:58.919
<v Speaker 2>old school labor movement, because what you're talking about about

0:55:58.960 --> 0:56:02.120
<v Speaker 2>the noise and AI and all that's You're exactly right,

0:56:02.200 --> 0:56:06.320
<v Speaker 2>it's but that feels like an old school political strategy

0:56:06.360 --> 0:56:08.400
<v Speaker 2>of trying to confuse what the real issue is. And

0:56:08.440 --> 0:56:11.719
<v Speaker 2>the real issue is is like those early labor movements,

0:56:12.480 --> 0:56:15.440
<v Speaker 2>the working class and the middle class of actors and

0:56:15.480 --> 0:56:19.640
<v Speaker 2>writers are being destroyed, and they just won't be there,

0:56:20.360 --> 0:56:26.759
<v Speaker 2>and it all stems from from an inability or it

0:56:26.840 --> 0:56:32.520
<v Speaker 2>all stems from never addressing what used to exist with

0:56:32.680 --> 0:56:37.240
<v Speaker 2>DVD residuals now on the streaming side, because an actor

0:56:37.280 --> 0:56:40.280
<v Speaker 2>who now does a job that in the old days,

0:56:40.719 --> 0:56:43.759
<v Speaker 2>when they weren't having jobs for six months at a time,

0:56:43.800 --> 0:56:49.120
<v Speaker 2>they were still making every quarter some amount of money

0:56:49.800 --> 0:56:54.480
<v Speaker 2>from residuals, and now they make none, and they lose

0:56:54.520 --> 0:56:56.680
<v Speaker 2>their health insurance, and then they get sick, and then

0:56:56.719 --> 0:56:59.759
<v Speaker 2>it it's I mean, it's this horrible, awful, but it's

0:56:59.760 --> 0:57:03.279
<v Speaker 2>your're literally seeing it happen. It's not like in the

0:57:03.280 --> 0:57:05.880
<v Speaker 2>future anymore. And I think I think in two thousand

0:57:05.880 --> 0:57:08.879
<v Speaker 2>and eight it was about there's things called streaming. Now

0:57:08.920 --> 0:57:10.960
<v Speaker 2>we need to figure out how we're doing that and

0:57:11.520 --> 0:57:16.040
<v Speaker 2>GOLLI b make new contracts that will help deal with that.

0:57:16.320 --> 0:57:21.080
<v Speaker 2>But now it's like, oh no, Literally, people are not surviving.

0:57:21.360 --> 0:57:25.520
<v Speaker 2>They're unable to survive on six episodes, but having exclusivity

0:57:25.560 --> 0:57:29.120
<v Speaker 2>for a year, they're unable to survive without any basis

0:57:29.160 --> 0:57:33.600
<v Speaker 2>for continuing to get paid during those times when their

0:57:33.680 --> 0:57:37.520
<v Speaker 2>work is still being seen by everybody on streaming services,

0:57:38.000 --> 0:57:43.560
<v Speaker 2>they're still out there offering their entertainment, but there's no money. No,

0:57:43.720 --> 0:57:48.320
<v Speaker 2>and very specifically, that means it's not a career. That

0:57:48.360 --> 0:57:51.880
<v Speaker 2>means it's a hobby. That's right, it's a hobby. It's

0:57:51.920 --> 0:57:55.280
<v Speaker 2>no longer a job, and that is that's right out.

0:57:55.520 --> 0:57:57.920
<v Speaker 2>And it used to be a career. You could do

0:57:58.000 --> 0:58:00.280
<v Speaker 2>it for your whole life, and you could say support

0:58:00.360 --> 0:58:03.760
<v Speaker 2>your family and you could send their kids to college,

0:58:03.880 --> 0:58:07.560
<v Speaker 2>and you could live a version of a real American life.

0:58:08.080 --> 0:58:11.760
<v Speaker 2>And unless you're the point zero one percent of it,

0:58:11.880 --> 0:58:14.760
<v Speaker 2>now you can't do that in the same way. I mean,

0:58:14.960 --> 0:58:17.640
<v Speaker 2>you don't want to woes me for people who are

0:58:17.800 --> 0:58:21.960
<v Speaker 2>making six figures, but you do need to woes me

0:58:22.160 --> 0:58:25.720
<v Speaker 2>for the people who made six figures one time over

0:58:25.800 --> 0:58:29.840
<v Speaker 2>a twelve year career and now are not able to

0:58:29.880 --> 0:58:34.760
<v Speaker 2>make anything. And so it's very confusing and disturbing. I

0:58:34.800 --> 0:58:38.360
<v Speaker 2>don't have the answer because the macroeconomic climate is so

0:58:38.560 --> 0:58:43.240
<v Speaker 2>bad and all of the traditional media players are being

0:58:43.360 --> 0:58:46.640
<v Speaker 2>killed regardless of a strike. So where does the money

0:58:46.680 --> 0:58:50.160
<v Speaker 2>come from, Like, who's actually going to give the money

0:58:50.720 --> 0:58:53.840
<v Speaker 2>to settle this thing and make this thing go away?

0:58:54.040 --> 0:58:57.000
<v Speaker 2>I don't know, and I don't have the answer because

0:58:57.680 --> 0:59:00.560
<v Speaker 2>one side is not doing well and the other side

0:59:00.640 --> 0:59:03.360
<v Speaker 2>is doing worse and that's not a great place for

0:59:03.440 --> 0:59:10.720
<v Speaker 2>a negotiation. Yeah, that's right. You have so many new projects,

0:59:10.880 --> 0:59:15.720
<v Speaker 2>thankfully for you, like your new barbecue brand, not on

0:59:15.800 --> 0:59:19.480
<v Speaker 2>the let's sit down and watch television space. I do

0:59:19.600 --> 0:59:23.920
<v Speaker 2>want to talk to you though, about your documentary series Untold.

0:59:24.800 --> 0:59:30.120
<v Speaker 2>The storytelling is innovative, it is in depth, and you

0:59:30.160 --> 0:59:32.520
<v Speaker 2>have a story in sports and as a sports fan

0:59:32.560 --> 0:59:36.360
<v Speaker 2>that you think you know, but watching this series has

0:59:36.440 --> 0:59:39.280
<v Speaker 2>taught me so much and has been so entertaining. So one,

0:59:39.440 --> 0:59:42.120
<v Speaker 2>I just want to congratulate you on that, and two,

0:59:42.560 --> 0:59:46.360
<v Speaker 2>is that something that you want to continue to explore

0:59:46.560 --> 0:59:52.400
<v Speaker 2>through and with propagate the intersection of sports and traditional

0:59:52.440 --> 0:59:54.360
<v Speaker 2>media and storytelling.

0:59:55.240 --> 0:59:58.400
<v Speaker 1>One hundred percent? You know, we are all sports fans,

0:59:58.440 --> 1:00:02.280
<v Speaker 1>Drew Buckley, Howard, Me and the company and love sport,

1:00:03.080 --> 1:00:06.760
<v Speaker 1>and I'm told has become an incredible franchise and super

1:00:06.800 --> 1:00:11.760
<v Speaker 1>important to Netflix because it helps with their discovery, you know,

1:00:11.840 --> 1:00:15.720
<v Speaker 1>like instead of having a thousand individual documentaries, you're able

1:00:15.720 --> 1:00:19.440
<v Speaker 1>to create a franchise and an umbrella for the documentaries.

1:00:20.000 --> 1:00:22.959
<v Speaker 1>And I think the title is so good because it's

1:00:23.080 --> 1:00:25.840
<v Speaker 1>like exactly as you say, stories you think you know

1:00:26.600 --> 1:00:31.200
<v Speaker 1>but actually have been untold and we're going to tell them.

1:00:31.320 --> 1:00:35.120
<v Speaker 1>And whether it's Marty Fish's documentary or The Malice and

1:00:35.160 --> 1:00:38.760
<v Speaker 1>the Palace or the upcoming slate which is so strong

1:00:39.120 --> 1:00:43.840
<v Speaker 1>and will be dropped starting in August. There is incredible

1:00:43.880 --> 1:00:50.080
<v Speaker 1>material in these films and an incredible storytelling style. And

1:00:50.160 --> 1:00:53.200
<v Speaker 1>the Way Brothers, who also did Wild Wild Country, who

1:00:53.240 --> 1:00:58.360
<v Speaker 1>are our creative partners, are brilliant storytellers themselves, And we

1:00:59.040 --> 1:01:02.520
<v Speaker 1>love this franchise and I love documentaries in general. You know,

1:01:02.680 --> 1:01:07.520
<v Speaker 1>we have always loved documentaries, but no one bought documentaries

1:01:07.640 --> 1:01:10.800
<v Speaker 1>or aired documentaries before, and so one of the great

1:01:10.920 --> 1:01:16.400
<v Speaker 1>things about modern media is these new genres binding an audience.

1:01:16.440 --> 1:01:19.720
<v Speaker 1>There was a stat that our executive at Netflix gave us,

1:01:20.000 --> 1:01:22.360
<v Speaker 1>which was in the early days of Netflix, roughly with

1:01:22.480 --> 1:01:27.520
<v Speaker 1>forty million subscribers, only ten percent of their audience would

1:01:27.560 --> 1:01:31.040
<v Speaker 1>watch or had watched a documentary. Now, with whatever it

1:01:31.080 --> 1:01:34.360
<v Speaker 1>is over, you know, one hundred million subscribers, eighty percent

1:01:34.400 --> 1:01:38.920
<v Speaker 1>of their audience is consuming documentaries. So I'm really proud

1:01:38.960 --> 1:01:41.840
<v Speaker 1>to be part of that. And I knew early on

1:01:42.040 --> 1:01:46.240
<v Speaker 1>that would happen because it's such a visceral and extraordinary

1:01:46.440 --> 1:01:51.840
<v Speaker 1>storytelling medium, and there's something about the honesty of the

1:01:51.960 --> 1:01:56.040
<v Speaker 1>camera with real people that you connect to in a

1:01:56.080 --> 1:01:59.760
<v Speaker 1>different way than just a scripted show. And as the

1:01:59.720 --> 1:02:04.880
<v Speaker 1>script the show's got saturated, the documentaries actually became fresher.

1:02:05.080 --> 1:02:09.080
<v Speaker 1>And so I love Untold. I think it's brilliant. We're

1:02:09.120 --> 1:02:14.040
<v Speaker 1>always looking for great new untolds to tell and I'm

1:02:14.080 --> 1:02:16.880
<v Speaker 1>excited to extend it to other genres. And we have

1:02:16.920 --> 1:02:21.120
<v Speaker 1>an antonycul Smith documentary on Netflix right now that's incredible

1:02:21.160 --> 1:02:23.840
<v Speaker 1>that could easily be part of our untold of pop culture,

1:02:24.240 --> 1:02:27.400
<v Speaker 1>you know. And so finding other frameworks to tell these

1:02:27.400 --> 1:02:31.200
<v Speaker 1>stories and deliver these stories to an audience at large

1:02:31.440 --> 1:02:34.240
<v Speaker 1>is super exciting to me and the company and an

1:02:34.280 --> 1:02:39.160
<v Speaker 1>area that we're we're doubling down on and very excited about.

1:02:39.600 --> 1:02:43.840
<v Speaker 2>Well, I do want to give a compliment to your directors.

1:02:44.240 --> 1:02:48.640
<v Speaker 2>I assume of untold because I think that I love documentaries.

1:02:48.680 --> 1:02:52.000
<v Speaker 2>I love watching documentaries. I think so often there is

1:02:52.080 --> 1:02:55.040
<v Speaker 2>a little bit of that feeling of you're aware that

1:02:55.080 --> 1:02:57.640
<v Speaker 2>someone is either talking in a certain way or behaving

1:02:57.640 --> 1:02:59.400
<v Speaker 2>in a certain way because they know they're going to

1:02:59.400 --> 1:03:02.440
<v Speaker 2>be on television. And here's the thing, I feel like,

1:03:03.040 --> 1:03:06.480
<v Speaker 2>in a real visceral way. As you're watching this series,

1:03:07.400 --> 1:03:10.800
<v Speaker 2>you feel like you are really getting to know these

1:03:11.000 --> 1:03:15.560
<v Speaker 2>people as characters, and even though they're not scripted, even

1:03:15.600 --> 1:03:19.320
<v Speaker 2>though they are real people, the camera man, it gets

1:03:19.360 --> 1:03:23.240
<v Speaker 2>really inside and I feel like you you really see

1:03:23.440 --> 1:03:26.800
<v Speaker 2>the subjects and their feelings behind these different stories. So

1:03:27.120 --> 1:03:30.000
<v Speaker 2>I want to give kudos to again, I assume the

1:03:30.040 --> 1:03:33.960
<v Speaker 2>director who is there doing the interviews on these stories,

1:03:34.000 --> 1:03:38.560
<v Speaker 2>because it's it's it's really well done. So congratulations on that, yes,

1:03:38.760 --> 1:03:42.640
<v Speaker 2>and thank you. And I think you just feel the

1:03:42.720 --> 1:03:46.080
<v Speaker 2>truth will set you free inside those films, you know,

1:03:46.120 --> 1:03:49.880
<v Speaker 2>And I feel like that absolutely the subjects don't feel

1:03:50.040 --> 1:03:56.040
<v Speaker 2>like they're manufacturing their responses. God, Ben, you know it.

1:03:56.320 --> 1:04:00.800
<v Speaker 2>I could talk to you forever, but kenetschi wa and

1:04:01.000 --> 1:04:06.000
<v Speaker 2>uh damn it. I should have known. I should have

1:04:06.080 --> 1:04:10.120
<v Speaker 2>known that one. Uh syonara, have a great time in Japan,

1:04:10.560 --> 1:04:13.160
<v Speaker 2>my partner, my friend. I love you.

1:04:13.520 --> 1:04:16.000
<v Speaker 1>I'll see you back in the States. Let's see it

1:04:16.080 --> 1:04:18.600
<v Speaker 1>on the golf course. Let's get on the golf course, Brian.

1:04:18.600 --> 1:04:21.720
<v Speaker 1>We got a battle, We got a battle. Thank you,

1:04:22.680 --> 1:04:25.760
<v Speaker 1>Thanks Ben, thanks for coming on. Thank you so much. Brian.

1:04:25.960 --> 1:04:28.720
<v Speaker 1>It's a pleasure and love love talking to you to

1:04:28.760 --> 1:04:32.000
<v Speaker 1>be continued as we say, and to be continued to

1:04:32.080 --> 1:04:32.800
<v Speaker 1>be continued.

1:04:44.920 --> 1:04:49.280
<v Speaker 2>Ben, my friend, thank you, Thank you for everything that

1:04:49.320 --> 1:04:53.040
<v Speaker 2>you do to move this industry forward. And as you

1:04:53.240 --> 1:04:57.120
<v Speaker 2>march into that brave new era, just promise me one

1:04:57.160 --> 1:05:01.200
<v Speaker 2>thing that you'll keep me in mind for cool new projects. Okay,

1:05:01.480 --> 1:05:05.160
<v Speaker 2>thank you. Hi, I could do a celebrity brand, just

1:05:05.280 --> 1:05:08.120
<v Speaker 2>tr try me out. As for the rest of you,

1:05:08.800 --> 1:05:12.240
<v Speaker 2>that's it for today. I'm off. You can always find

1:05:12.320 --> 1:05:16.280
<v Speaker 2>us on the gram as the kids call it. Anytime

1:05:16.320 --> 1:05:19.120
<v Speaker 2>you want a little dose of Off the Beat at

1:05:19.280 --> 1:05:22.320
<v Speaker 2>Off the Beat on the Instagram, And until next time,

1:05:22.800 --> 1:05:32.880
<v Speaker 2>have a fantastic week. Off the Beat is hosted and

1:05:32.960 --> 1:05:38.480
<v Speaker 2>executive produced by me Brian Baumgartner, alongside our executive producer Linglee.

1:05:38.600 --> 1:05:42.840
<v Speaker 2>Our senior producer is Diego Tapia. Our producers are Liz Hayes,

1:05:42.920 --> 1:05:46.840
<v Speaker 2>Hannah Harris and Emily Carr. Our talent producer is Ryan

1:05:47.200 --> 1:05:51.440
<v Speaker 2>Papa Zachary, and our intern is Thomas Olsen. Our theme

1:05:51.520 --> 1:05:55.240
<v Speaker 2>song Bubble and Squeak, performed by the one and only

1:05:55.600 --> 1:05:56.360
<v Speaker 2>Creed Bratton