WEBVTT - Latino Coalition's Barreto on Appealing to Latino Voters(Audio)

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<v Speaker 1>three percent. I'm Charlie Pollett. That's a Bloomberg Business flash.

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<v Speaker 1>You're listening to taking stock with him Box and Gablie

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<v Speaker 1>Nys on Bluemberg Radio. Senator Ted Cruz strongly defended his

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<v Speaker 1>refusal to endorse Donald Trump during his Republican National Convention

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<v Speaker 1>speech in Cleveland last night. Here tell us more as

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<v Speaker 1>Hector Barretto. He is the chairman of the Latino Coalition,

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<v Speaker 1>also the former US Small Business Administrator. Hector was the

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<v Speaker 1>twenty one administrator. Hector, thank you very much for being

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<v Speaker 1>with us. I don't you're joining us from Cleveland. I

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<v Speaker 1>wonder if you could give us your impressions of Ted

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<v Speaker 1>Cruiz's speech last night. Well, I think it started off

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<v Speaker 1>very good. Um, you know, people seem to be very receptive.

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<v Speaker 1>You heard that he got a night's reception. But as

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<v Speaker 1>he went on, it started becoming clear that he really

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<v Speaker 1>wasn't talking about Donald Trump. And and obviously there was

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<v Speaker 1>anticipation in the audience that he was going to endorse

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<v Speaker 1>Donald Trump, and he did not do that. And so

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<v Speaker 1>I think that's one of the things that kind of,

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<v Speaker 1>you know, sucked up all the oxygen in the room,

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<v Speaker 1>because when Pence came up later, even though he gave

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<v Speaker 1>a great presentation, and that's not the news stories today.

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<v Speaker 1>It's all about uh Ted Cruz and and how he's

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<v Speaker 1>not supporting Donald Trump. And do you think that that

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<v Speaker 1>will make any difference to any of the groups that

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<v Speaker 1>Donald Trump is looking to appeal to. Well, you know,

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<v Speaker 1>there are still a number of Republicans that are on

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<v Speaker 1>that fence. And if you listen to Ted Cruz's speech,

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<v Speaker 1>he gave them a rationale of you know, voting their

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<v Speaker 1>conscience and you know what, what he wanted to see

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<v Speaker 1>in a presidential candidate. And obviously the implication is is

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<v Speaker 1>that Donald Trump doesn't possess that. But it's not just

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<v Speaker 1>the people in that room. I mean, there are millions

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<v Speaker 1>and millions of folks that are still undecided. We just

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<v Speaker 1>did a poll on Hispanic voters, Hispanic Republican voters, and

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<v Speaker 1>only forty percent of them say that they're sure that

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<v Speaker 1>they're going to support Donald Trump. So more than half

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<v Speaker 1>of typical Republican voters in the Hispanic community are not

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<v Speaker 1>even sure that they can vote for Donald Trump. If

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<v Speaker 1>you have any thoughts about Ralph Alvarado, he is a

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<v Speaker 1>state senator from Kentucky. He addressed the convention last night

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<v Speaker 1>before Ted Cruz. Yes, I thought he did a very

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<v Speaker 1>nice job. I heard the entire speech. He finished up

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<v Speaker 1>the speech in Spanish, which was a little surprising because

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<v Speaker 1>you know, I attended to a lot of conventions where

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<v Speaker 1>there are a lot of Spanish speakers, but I didn't

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<v Speaker 1>think we're gonna hear Spanish at this convention and really

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<v Speaker 1>making an appeal to the Hispanic community to vote with

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<v Speaker 1>him and support Donald Trump. I did. I thought he

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<v Speaker 1>did a nice job. Did you hear what was necessary

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<v Speaker 1>in order to bolster your enthusiasm for small business? Well,

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<v Speaker 1>we haven't heard that a lot. You know, we know

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<v Speaker 1>that Donald Trump is a successful businessman, but you know

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<v Speaker 1>there are a lot of specificity and business environment issues

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<v Speaker 1>around regulation, taxation, healthcare fause, how are we going to

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<v Speaker 1>really start creating the jobs that our economy needs. Small businesses,

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<v Speaker 1>Luke talked many times before, is really the engine the

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<v Speaker 1>producers those jobs. We're not hearing a lot about small

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<v Speaker 1>business plans. There was some small business speakers there, but

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<v Speaker 1>again you're really dealing still at the ft view and

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<v Speaker 1>if they're going to close the deal, if they're going

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<v Speaker 1>to get people really excited about them, they really need

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<v Speaker 1>to start focusing in a little bit more on detailed

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<v Speaker 1>plans and really reaching out to a lot more people

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<v Speaker 1>than just the people that were in the room last night. Now,

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<v Speaker 1>President George W. Bush nominated you as the administrator of

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<v Speaker 1>the US Small Business Administration. I wonder if you could

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<v Speaker 1>comment on the fact that there are these not any

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<v Speaker 1>known bush Uh family members attending the convention. Well, those

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<v Speaker 1>campaigns and those conventions and that administration were very, very different.

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<v Speaker 1>I mean I worked very closely with George W. Bush.

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<v Speaker 1>The first speech of his campaign he gave it a

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<v Speaker 1>my organization and it was called a speech called Leading

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<v Speaker 1>No Child Behind. And that was a year before the election.

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<v Speaker 1>The biggest event at the two thousand convention was the

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<v Speaker 1>first event, which was an Hispanic of that. So we're

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<v Speaker 1>obviously in a very different terr tory. Uh. You know,

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<v Speaker 1>George W. Bush understood how to reach out to Hispanics

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<v Speaker 1>and communicate with them in a conservative way without compromising

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<v Speaker 1>his principle, and that's something that a lot of politicians

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<v Speaker 1>still don't understand how to do. Do you feel that

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<v Speaker 1>Jeff Bush would have been a more well friendly candidate

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<v Speaker 1>to the interests of small business, particularly those owned by minorities.

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<v Speaker 1>I'm not objective about this. I'm a big fan of

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<v Speaker 1>Jeff bush Uh. I was on his campaign earlier this year.

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<v Speaker 1>I worked with him when I was in the administration

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<v Speaker 1>and he was the governor of Florida. These are not

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<v Speaker 1>issues that you have to explain to Jeff Bush. He

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<v Speaker 1>understands them very loud and clear. Obviously, he has an

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<v Speaker 1>Hispanic family as well that he loves and he's very

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<v Speaker 1>proud of. And by the way, he speaks fluent perfect Spanish,

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<v Speaker 1>though there's not an issue with translation for him either.

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<v Speaker 1>So obviously, very different candidate, were a very different time.

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<v Speaker 1>But you know, the message that we're communicating to our

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<v Speaker 1>members is right now is the time that people are

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<v Speaker 1>really going to focus in on what decision is that

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<v Speaker 1>they're gonna make. I mean, already decided one way or

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<v Speaker 1>the other in the middle, and we want people to

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<v Speaker 1>be involved in this election. We don't want them to

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<v Speaker 1>stay home. We want them to make a decision, and

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<v Speaker 1>we want them to have as much information as they can.

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<v Speaker 1>And that's why we did this poll. And by the way,

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<v Speaker 1>if anybody is interested in getting it but Latino Coalist

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<v Speaker 1>and dot com, you can download the poll and find

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<v Speaker 1>out what the survey and what's on the mind of

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<v Speaker 1>the Hispanic Republican voters. Are you looking for any more

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<v Speaker 1>details about the economic plans from the Republicans during this

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<v Speaker 1>last day at the convention. Well, I mean again, it

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<v Speaker 1>would be nice. I mean, you know, they've they've they've

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<v Speaker 1>been talking about different things in different days, and jenis

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<v Speaker 1>be about unity. So I'm not sure that we're gonna

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<v Speaker 1>hear a lot of specificity. But look, they're going to

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<v Speaker 1>have to be specific in the debate. They're going to

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<v Speaker 1>have to be specific and reaching out to these different

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<v Speaker 1>communities over the next three months if they're really going

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<v Speaker 1>to want to attract those voters. And by the way,

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<v Speaker 1>the Spanic voters, just like any other voters, are not

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<v Speaker 1>monolithic voters. It's not one issue that's important to them.

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<v Speaker 1>Too many times both parties think, oh, it's the Spanic

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<v Speaker 1>commun we we're gonna talk about immigration. Immigration isn't even

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<v Speaker 1>the top five issue. It's the economy, it's education, it's healthcare.

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<v Speaker 1>Uh and and increasingly, by the way, national security is

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<v Speaker 1>at the top of the list on Hispanic voter's minds.

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<v Speaker 1>That should not be a surprise. We're all concerned about

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<v Speaker 1>things that are happening in our country and things are

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<v Speaker 1>happening around the world. So the politicians are going to

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<v Speaker 1>need to get a lot more effective and being able

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<v Speaker 1>to talk to a lot of different issues to these

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<v Speaker 1>very important growing communities. You know, there's a million Hispanics

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<v Speaker 1>the Urn eighteen every year and that will continue on

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<v Speaker 1>for the next decade or more. It's not a community

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<v Speaker 1>that you can ignore, at least not at your own

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<v Speaker 1>peril if you want to win elections in the future.

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<v Speaker 1>We're speaking with Hector Barretto. He is the chairman of

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<v Speaker 1>the Latino Coalition. He's joining us from Cleveland, Ohio, the

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<v Speaker 1>side of the Republican National Convention. I understand also that

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<v Speaker 1>you had a breakfast today at the convention, the event,

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<v Speaker 1>and I'm wondering if you tell me about some of

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<v Speaker 1>the people that attended. New Jersey Governor Chris Christie. He

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<v Speaker 1>was he was phenomenal. It was actually yesterday exam. It

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<v Speaker 1>was the day after his big speech, so everybody was

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<v Speaker 1>buzzing about this, uh, this this presentation that he made,

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<v Speaker 1>this argument that he made that we thought was very

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<v Speaker 1>powerful and effective. You know, Chris Christie is somebody that

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<v Speaker 1>we worked with for a number of years. He talked

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<v Speaker 1>about a trade mission that we took together to Mexico.

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<v Speaker 1>He talked about how he got fifty one per cent

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<v Speaker 1>of the Hispanic boat. I mean Chris Christie is somebody

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<v Speaker 1>that really gets it, He understands, and he's closed to

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<v Speaker 1>Donald Trump. So I'm hoping that Donald Trump will take

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<v Speaker 1>Chris Christie's advice and new Gingridge's advice. New Ingridge was

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<v Speaker 1>another person we've worked with. Mike Pence has been with

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<v Speaker 1>us before. So there are people around Donald Trump that

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<v Speaker 1>understand these issues and can be very very effective in

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<v Speaker 1>reaching out to these communities if they're allowed to. Another

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<v Speaker 1>attendee I believe was the Mexican ambassador Carlos Sata. We

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<v Speaker 1>had Carlos Sado with us actually in Washington, was going

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<v Speaker 1>to be here, but I think you know that the

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<v Speaker 1>President of Mexico is visiting with Obama. I believe it's

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<v Speaker 1>tomorrow at the White House. That's the sketch that got

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<v Speaker 1>called out at the at the last minute. That Carlos

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<v Speaker 1>saw is somebody that we know, we've worked with, uh

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<v Speaker 1>the gate Leader representative from Mexico. And at the end

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<v Speaker 1>of the day, look, we have issues with all kinds

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<v Speaker 1>of countries around the world, but we're not going to

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<v Speaker 1>change our neighbor to the south. So what we're going

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<v Speaker 1>to need to work very closely with this administration and

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<v Speaker 1>and the Mexican administration, and where we disagree, we need

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<v Speaker 1>to talk about that, but we also need to focus

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<v Speaker 1>on the things that we do agree on. And unfortunately,

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<v Speaker 1>especially in this election cycle, we're only talking about the

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<v Speaker 1>things that we disagree on. We're not talking about the

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<v Speaker 1>things that were we could work together and really create

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<v Speaker 1>opportunities for all Americans. Now, you helped stage that welcoming

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<v Speaker 1>event for George Bush in two thousand I think you

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<v Speaker 1>were the what the sergeant at arms, Well, I was

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<v Speaker 1>the sergeant at arms that was a delegate. Obviously, I

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<v Speaker 1>was a surrogate for a George W. Bush that was

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<v Speaker 1>before he got elected. It was a phenomenal event and

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<v Speaker 1>and it was an important event because it showed the

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<v Speaker 1>unity of the party. The first event was the Hispanic event.

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<v Speaker 1>It was on the steps of the Philadelphia Museum, you

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<v Speaker 1>know where the famous Rocky statues at And you know who.

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<v Speaker 1>One of the guests of honors was John McCain, who

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<v Speaker 1>had run a very competitive race against George W. Bush.

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<v Speaker 1>They came together at that first event to provide a

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<v Speaker 1>unified front. In two thousand four, we did the New

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<v Speaker 1>York Convention. Uh, there were more Hispanic delegates I think

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<v Speaker 1>in Philadelphia and New York than we've ever had before.

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<v Speaker 1>There were hundreds of Hispanics that served on the campaign

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<v Speaker 1>teams and obviously in the administration. That's not a secret

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<v Speaker 1>or a mistake that George W. Bush got forty four

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<v Speaker 1>percent of the Hispanic vote in two thousand four. But

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<v Speaker 1>you know what it had happened since then that boat

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<v Speaker 1>share is things going down, and we've been losing the election.

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<v Speaker 1>And until we fixed that problem, I don't know when

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<v Speaker 1>we're gonna win our next election. Hector Boretto is the

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<v Speaker 1>chairman of the Latino cole FSI and former administrator of

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<v Speaker 1>the US Small Business Administration. Thank you very much for

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<v Speaker 1>joining us from Cleveland. I'm Pim Fox. This is taking Stock,

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<v Speaker 1>and this is Bloomberg.