WEBVTT - Bloomberg Businessweek Weekend - February 16th, 2024

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg business Week Inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Messer and Tim Stenebek from Bloomberg Radio.

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<v Speaker 3>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast.

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<v Speaker 3>It may have been a chilly January outside in much

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<v Speaker 3>of the country, but you know what wasn't called US inflation.

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<v Speaker 3>The Consumer Price Index rose by more than forecast across

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<v Speaker 3>the board in January on a monthly and annual basis,

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<v Speaker 3>as did the core measures, which strip out food and

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<v Speaker 3>energy costs, and with employers also adding three hundred and

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<v Speaker 3>fifty thousand jobs last month, again exceeding all estimates. Well,

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<v Speaker 3>that has led to some rethinking when the FED is

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<v Speaker 3>going to cut rates this year. That said, we also

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<v Speaker 3>got data that supports those thinking about the FED cutting

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<v Speaker 3>rates sooner than later. US retail sales broadly declined in January,

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<v Speaker 3>the biggest drop in nearly a year. Treasury Secretary Jennet

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<v Speaker 3>Yellen this past week showed her comments on the CPI,

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<v Speaker 3>saying that she still sees continued progress in bringing inflation down,

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<v Speaker 3>though she did address one of the more worrying components

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<v Speaker 3>of the report, shelter costs. Today, on the program, we

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<v Speaker 3>take a step back to focus on everything real estate,

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<v Speaker 3>from apartments bought with cash in New York City to

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<v Speaker 3>commercial real estate, student housing, storage units, and more. So,

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<v Speaker 3>let us begin by taking a moment to think about

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<v Speaker 3>your life. Thinking about your daily routine and the built

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<v Speaker 3>environment that you interact with, your office or workspace, the roads,

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<v Speaker 3>the parks, public transit, all of the infrastructure that's around you,

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<v Speaker 3>and equally important, what you find on the other side

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<v Speaker 3>of the doorways that you walk through. Maybe it's just me,

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<v Speaker 3>but these things have a huge effect on my life

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<v Speaker 3>and my well being. For our next guests, this is

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<v Speaker 3>their world. Andy Cohen and Diane Hoskins are the co

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<v Speaker 3>CEOs of the privately held global architecture design and planning

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<v Speaker 3>firm Gensler. Gensler has more than fifty locations and six

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<v Speaker 3>thousand employees around the world in the America's euro Up,

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<v Speaker 3>Greater China, Asia, Pacific, and the Middle East. Gensler does

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<v Speaker 3>more than two billion dollars a year in revenue and

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<v Speaker 3>counts eighty percent of the top fifty Fortune five hundred

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<v Speaker 3>companies as clients. Terminal One at JFK, Invidios Corporate headquarters

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<v Speaker 3>in Silicon Valley, Shanghai Tower, the tallest building in China,

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<v Speaker 3>m and T Bank Stadium in Baltimore. These are among

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<v Speaker 3>the thousands of Gensler projects around the world. Andy Cohen

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<v Speaker 3>and Dian Hoskins are also the co authors of a

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<v Speaker 3>new book. It's called Design for a Radically Changing World.

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<v Speaker 3>They joined us in our New York City studio.

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<v Speaker 4>We're in a world where new cities are being created

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<v Speaker 4>I won't say overnight, but you know, again at such

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<v Speaker 4>a rapid pace. You know, we were just in India

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<v Speaker 4>and you know, to see the kind of energy and

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<v Speaker 4>excitement going on and the transformation that we're part of

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<v Speaker 4>as a design firm in Bangalore. We were just in

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<v Speaker 4>Mexico City hearing a lot about the near shoring and

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<v Speaker 4>the energy that that's bringing to the economy there and

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<v Speaker 4>obviously opportunities in the built environment as well. So you know,

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<v Speaker 4>again as a global firm, we're part of this transformation

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<v Speaker 4>that is literally happening, you know, around the world. We

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<v Speaker 4>were at COP twenty eight and in Dubai and you know,

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<v Speaker 4>again all of what's happening in the Middle East. So,

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<v Speaker 4>you know, the United States, there's amazing things happening that

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<v Speaker 4>hopefully we'll talk about as our cities are you know,

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<v Speaker 4>finding their path.

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<v Speaker 1>But we're very bullish, wells safe to say we have

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<v Speaker 1>a sensitivity about cities too, and we think it's really

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<v Speaker 1>important that if you have healthy cities, you have healthy

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<v Speaker 1>countries and healthy policies. Like it kind of starts at

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<v Speaker 1>that level, but I want to dig a little bit deeper, Andy,

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<v Speaker 1>because you guys do have this incredible global perspective. Any

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<v Speaker 1>signs that there are companies are you know, cities slowing

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<v Speaker 1>down on projects because of uncertainty about.

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<v Speaker 5>What's to come again, like Diane said, it's where we

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<v Speaker 5>have this global perspective. We worked in over one hundred

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<v Speaker 5>countries last year. You know, we're seeing the US right

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<v Speaker 5>now in definitely in the work sector, in the office

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<v Speaker 5>sector definitely slowing down. You know, we're in four sectors

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<v Speaker 5>in our firm. We have work, lifestyle, what we call cities,

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<v Speaker 5>and health and wellness. We're seeing our work sector definitely

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<v Speaker 5>being hit right now with the slowdown in office although

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<v Speaker 5>we're doing a ton of office to RESI residential conversions

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<v Speaker 5>right now. Are you really a ton of those right

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<v Speaker 5>like old office buildings, older office buildings. What we're seeing

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<v Speaker 5>is because office buildings right now they're only fifty percent occupied.

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<v Speaker 5>We're seeing this unbelievable flight to quality that's going on

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<v Speaker 5>right now where tenants really only want to be in

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<v Speaker 5>highly amenditized quality buildings that are brand new or newer.

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<v Speaker 5>And the older building stock millions upon millions of square

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<v Speaker 5>feet what we call B and C product are B

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<v Speaker 5>and C buildings are a really, really problematic. So we

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<v Speaker 5>have done we created an algorithm recently that we're able

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<v Speaker 5>to study entire cities or whole portfolios of buildings and

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<v Speaker 5>analyze them quickly to see which buildings can be converted

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<v Speaker 5>from office to REZI and about twenty five percent of

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<v Speaker 5>the building stock in the United States and around the

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<v Speaker 5>globe can be converted.

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<v Speaker 3>Diana, How I mean we've heard for years since the

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<v Speaker 3>pandemic that oh, it's just too expensive to convert on

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<v Speaker 3>a large scale old office buildings into housing. I mean,

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<v Speaker 3>think about it from the perspective of the plumbing, and

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<v Speaker 3>there's some lack of windows. I mean how do you

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<v Speaker 3>do this efficiently? Is it something that is realistic to

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<v Speaker 3>do to offices that aren't used?

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<v Speaker 4>Yeah, as Andy said, we've created a tool where we

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<v Speaker 4>can answer that question really quickly.

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<v Speaker 3>So some buildings, it works in some buildings.

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<v Speaker 1>Yeah, I mean that tool. Yeah, what is it? No,

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<v Speaker 1>it's you know, we've put together basically.

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<v Speaker 4>A way of bringing all the analytics that would probably

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<v Speaker 4>take you know, a pretty extended period of time to

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<v Speaker 4>study into a very concise set of metrics that predict

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<v Speaker 4>the viability of an office building becoming residential. So the

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<v Speaker 4>window to the core, you know that dimension. Obviously, super

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<v Speaker 4>deep apartments are not going to work. You know, the

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<v Speaker 4>Florida floor height again, you know there are ideal Florida

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<v Speaker 4>floor heights for residential that are different in many cases

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<v Speaker 4>than office. The loading dock, by the way, makes a

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<v Speaker 4>huge difference. What's going on with you know, the column base.

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<v Speaker 4>So all of this basically we do a scoring and literally,

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<v Speaker 4>if it's eighty or above, it's viable. If it's below,

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<v Speaker 4>maybe not so much.

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<v Speaker 1>And you said that algorithm says twenty five percent can

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<v Speaker 1>be reworked, which makes me think that other seventy five

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<v Speaker 1>percent do you think ultimately it's just going to have

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<v Speaker 1>to be either torn down or done away with.

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<v Speaker 5>Well, we're doing a lot of adaptive reuses right now

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<v Speaker 5>to other types of uses, but definitely be the reason

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<v Speaker 5>why we're studying residential is such as short as a

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<v Speaker 5>residential and so we need more residential and this is

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<v Speaker 5>a sustainable way of doing it. Instead of ripping a

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<v Speaker 5>building down, we can reuse the building, which is so

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<v Speaker 5>much better for the environment. I should also add, Diana

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<v Speaker 5>and I just went this morning. We saw a project

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<v Speaker 5>called a Pearl House and it's here in Lower Manhattan.

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<v Speaker 5>It's the first unbelievable successful conversion from office to REZI

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<v Speaker 5>and it was a building built in nineteen seventy and

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<v Speaker 5>we were able to literally turner it inside out and

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<v Speaker 5>turn it from a standard office building into residential and

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<v Speaker 5>we think it's going to be a home run here

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<v Speaker 5>in New York.

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<v Speaker 3>It's really cool to hear about this because again again

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<v Speaker 3>it's like we've heard about we've been talking about this

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<v Speaker 3>for years, and it's like it's good to finally see

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<v Speaker 3>this happening. So, Diane, how susceptible is Gensler II blips

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<v Speaker 3>in the economy, Because the reason I ask it's and

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<v Speaker 3>I don't think it's an obvious answer. Is because yes,

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<v Speaker 3>a big portion of your revenue does come from offices,

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<v Speaker 3>but also a lot comes from municipal municipalities. You do airports,

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<v Speaker 3>courthouse renovations, parliament. So how much of that is dependent

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<v Speaker 3>on you know, fluctuations within the global economy.

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<v Speaker 6>Yeah.

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<v Speaker 4>You know, over the last twenty years where we've been

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<v Speaker 4>co CEOs, we've really focused on diversification and really looking

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<v Speaker 4>at all of the kind of a three sixty from

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<v Speaker 4>as Andy said, sort of this work sector which we've

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<v Speaker 4>been talking about, that's the office buildings and then the

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<v Speaker 4>spaces inside those buildings. But even that is like, you know,

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<v Speaker 4>you've got tech, and you've got financial services and you know,

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<v Speaker 4>professional services. But you know, right now one of our

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<v Speaker 4>fastest growing practice areas is actually aviation. And you know,

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<v Speaker 4>you look at the stimulus, the you know, infrastructure bill

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<v Speaker 4>that got passed not that long ago. You're starting to

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<v Speaker 4>see amazing projects going on all over the US in

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<v Speaker 4>terms of these you know, much needed new terminals. We

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<v Speaker 4>all go you know, overseas and see great terminals, but

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<v Speaker 4>we're starting to see some amazing opportunities.

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<v Speaker 1>Here in the US.

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<v Speaker 4>So you know again that diversification, whether it's another massive

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<v Speaker 4>growth area for US is sports stadiums. And you know,

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<v Speaker 4>again we all saw the Super Bowl, but you know

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<v Speaker 4>it's so important in our communities to you know, entertainment

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<v Speaker 4>in sports as well. So you know, the and let's

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<v Speaker 4>say hospitality. I mean again since COVID, we all know,

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<v Speaker 4>the hospitality sector has been just on a rocket and

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<v Speaker 4>that reflects also back into the work that we're doing.

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<v Speaker 1>I want to go right to one called social and

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<v Speaker 1>racial justice because I think about how we have done

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<v Speaker 1>in general housing for decades and kind of separating lower

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<v Speaker 1>income and then developers maybe they throw a few units

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<v Speaker 1>like how do we do and Diane, let me start

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<v Speaker 1>with you, how do we do this better?

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<v Speaker 4>Yeah, you know, it's about equity, right for so many years,

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<v Speaker 4>you know, and in so many of our cities there

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<v Speaker 4>are communities that just haven't had the investment. And so

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<v Speaker 4>you know, at Gensler, we're really being mindful about seeking

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<v Speaker 4>out opportunities to work on projects that are helping to

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<v Speaker 4>create more livable streets, more green space, you know, helping

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<v Speaker 4>to create schools that are exciting children to want to

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<v Speaker 4>learn and grow, but.

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<v Speaker 1>For not just one member of the social strata.

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<v Speaker 4>Correct, yeahat for everyone, for everyone, and it's it is

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<v Speaker 4>about equity and how do we bring that through design?

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<v Speaker 3>Andy, You and Diane argue that design can be a

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<v Speaker 3>more powerful tool than policy when it comes to changing

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<v Speaker 3>cities for the better.

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<v Speaker 5>Explain, well, sure, I think first let's talk about the context.

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<v Speaker 5>For the first time in human history, more people live

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<v Speaker 5>in cities than not. Fifty five percent of the world's

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<v Speaker 5>population lives in cities, and by twenty fifty seventy percent

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<v Speaker 5>of the world's populations lives in cities. So the design

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<v Speaker 5>of cities are obviously going to be really important for

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<v Speaker 5>the global population. And we believe and this has to

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<v Speaker 5>do with policies moving forward. We believe in the philosophy

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<v Speaker 5>and through our research of a twenty minute city and

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<v Speaker 5>the twenty minute city, and we learned this through COVID,

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<v Speaker 5>is that everything is walkable. Everything you need in life,

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<v Speaker 5>every amenity that you need in life is walkable. Grocery stores, restaurants, retail, healthcare,

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<v Speaker 5>education is older than a walkable district. Now, in a

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<v Speaker 5>small city that would be twenty minutes. In a city

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<v Speaker 5>like New York, you might have multiple twenty minute cities.

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<v Speaker 5>But this philosophy of access and amenities, even having to

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<v Speaker 5>do with racial justice, is the idea that you have

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<v Speaker 5>these amenities that your fingertips, and about that design can

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<v Speaker 5>make a difference in our world.

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<v Speaker 1>How do you make sure it's affordable amenities that are

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<v Speaker 1>within everybody's reach, because that maybe is not always I

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<v Speaker 1>don't know if that's within design you know capabilities, or

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<v Speaker 1>is it like how do you work that in as well.

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<v Speaker 4>Again, at the end of the day, design isn't about

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<v Speaker 4>the price tag. It's about the decisions that we make

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<v Speaker 4>as designers. Where to put, you know, the green space,

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<v Speaker 4>where to put you know, instead of a wall, maybe

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<v Speaker 4>it's it's shrubbery, or maybe it's the way that you

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<v Speaker 4>move from one space to the other instead of something

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<v Speaker 4>that's very rigid and kind of onerous. You know, it's

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<v Speaker 4>about experience, and you know, at the end of the day,

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<v Speaker 4>you know, design is about a you know, a thousand

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<v Speaker 4>different choices we make with the design problem. And again

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<v Speaker 4>I go back to it's what we focus on, you know,

0:12:33.600 --> 0:12:36.800
<v Speaker 4>it's what we focus on. Design is for every neighborhood

0:12:36.840 --> 0:12:37.720
<v Speaker 4>in a city.

0:12:37.720 --> 0:12:40.000
<v Speaker 1>But our client's all sensitive to that. I mean, I

0:12:40.040 --> 0:12:43.199
<v Speaker 1>do always wonder, especially if it's a tougher economic environment, right, Tim,

0:12:43.200 --> 0:12:45.400
<v Speaker 1>and I constantly here we are going through earning still

0:12:45.960 --> 0:12:48.640
<v Speaker 1>and it's you know the bottom line, and you know

0:12:48.760 --> 0:12:51.080
<v Speaker 1>what gets a stock moving, it's a buyback. Sometimes there

0:12:51.200 --> 0:12:54.200
<v Speaker 1>a dividend or cost cuts in these you know, thank you,

0:12:54.240 --> 0:12:57.800
<v Speaker 1>Mark Zuckerberg. The year of efficiency continues for many. So Andy,

0:12:57.800 --> 0:12:59.360
<v Speaker 1>come on in on this, Like when you guys are

0:12:59.360 --> 0:13:02.440
<v Speaker 1>working on a pro how important is it that it's

0:13:02.880 --> 0:13:09.240
<v Speaker 1>access for most How do you incorporate climate change aspects?

0:13:09.280 --> 0:13:10.719
<v Speaker 1>How do you do it make it green or make

0:13:10.720 --> 0:13:11.439
<v Speaker 1>it better.

0:13:11.760 --> 0:13:12.480
<v Speaker 5>For our clients?

0:13:12.520 --> 0:13:13.400
<v Speaker 3>They're looking for it all.

0:13:13.440 --> 0:13:15.040
<v Speaker 5>They want to mark they really they want to make

0:13:15.080 --> 0:13:17.320
<v Speaker 5>sure that it's equitable, but they also want to make

0:13:17.320 --> 0:13:22.640
<v Speaker 5>sure that it's financial financial, and so we're constantly balancing

0:13:22.679 --> 0:13:25.400
<v Speaker 5>the two. And I'll talk about housing for a second.

0:13:25.400 --> 0:13:28.040
<v Speaker 5>We do a lot of housing, and much of the

0:13:28.080 --> 0:13:32.120
<v Speaker 5>housing today about every project ten to twenty percent is

0:13:32.160 --> 0:13:35.240
<v Speaker 5>affordable housing that's being factored into the performance.

0:13:35.320 --> 0:13:36.880
<v Speaker 1>Is that more than has been in the past.

0:13:36.880 --> 0:13:37.439
<v Speaker 2>Absolutely?

0:13:37.559 --> 0:13:42.400
<v Speaker 7>Okay, most projects residential products would have zero affordable and now,

0:13:43.760 --> 0:13:47.120
<v Speaker 7>based on the demographics of the community, developers are building

0:13:47.160 --> 0:13:49.839
<v Speaker 7>that into their performer and make it work, and that

0:13:49.880 --> 0:13:53.840
<v Speaker 7>gives us the ability to create equality and design, to

0:13:53.840 --> 0:13:55.280
<v Speaker 7>make sure that designs for everyone.

0:13:56.720 --> 0:13:59.880
<v Speaker 3>Diane Andy mentioned climate change, and I'm curious how you

0:13:59.920 --> 0:14:03.480
<v Speaker 3>do design in a world where extreme weather events are

0:14:03.480 --> 0:14:07.360
<v Speaker 3>happening more frequently beyond just putting everything on stilts, because

0:14:07.960 --> 0:14:09.520
<v Speaker 3>that's certainly one way to do it. But is that

0:14:09.559 --> 0:14:11.520
<v Speaker 3>I mean, is that the is that like the only

0:14:11.559 --> 0:14:14.800
<v Speaker 3>option for low lying environments or even lower Manhattan or

0:14:15.040 --> 0:14:16.000
<v Speaker 3>Red Hook and Brooklyn.

0:14:16.320 --> 0:14:18.360
<v Speaker 4>Do you need develop Well, look, you put your finger

0:14:18.440 --> 0:14:21.480
<v Speaker 4>on probably the most critical issue of our time, which

0:14:21.520 --> 0:14:25.000
<v Speaker 4>is climate change, and this is impacting all aspects of

0:14:25.040 --> 0:14:29.360
<v Speaker 4>the built environment. You know, forty percent of global emissions

0:14:29.360 --> 0:14:32.760
<v Speaker 4>and CO two are from buildings. Yeah, I mean, it's

0:14:32.800 --> 0:14:36.240
<v Speaker 4>a huge issue. It's both how we make the buildings,

0:14:36.320 --> 0:14:39.080
<v Speaker 4>the town and steel and all of that. So this

0:14:39.160 --> 0:14:44.080
<v Speaker 4>whole idea of you know, adaptive reuse, that's that's really

0:14:44.120 --> 0:14:46.920
<v Speaker 4>literally we can cut in half the amount of emissions

0:14:46.920 --> 0:14:50.160
<v Speaker 4>from our buildings if we can reuse buildings, so that's

0:14:50.200 --> 0:14:52.680
<v Speaker 4>a big piece. And then of course creating efficiency in

0:14:52.720 --> 0:14:55.640
<v Speaker 4>our buildings, So you know, that's one piece of it.

0:14:55.680 --> 0:14:59.080
<v Speaker 4>And you're bringing up resiliency and the point there is

0:14:59.120 --> 0:15:01.320
<v Speaker 4>that we have to think about the climate not just

0:15:01.400 --> 0:15:03.840
<v Speaker 4>this year and next year, but in the next fifty years.

0:15:04.200 --> 0:15:07.400
<v Speaker 4>And so we need to create the systems and the design,

0:15:07.680 --> 0:15:10.480
<v Speaker 4>the orientation of the building that is going to allow

0:15:10.560 --> 0:15:13.240
<v Speaker 4>that building to be able to be usable and valuable

0:15:13.280 --> 0:15:14.040
<v Speaker 4>into the future.

0:15:14.200 --> 0:15:15.920
<v Speaker 1>I love that this idea, Andy, come on, I got

0:15:15.920 --> 0:15:17.080
<v Speaker 1>me thirty seconds out here.

0:15:17.120 --> 0:15:20.680
<v Speaker 5>You know, climate change is the moral and business imperative

0:15:20.760 --> 0:15:24.120
<v Speaker 5>of our lifetimes. As Diane said, forty percent most people

0:15:24.160 --> 0:15:27.480
<v Speaker 5>think that autobiles are in industry are the largest. It's

0:15:27.560 --> 0:15:30.600
<v Speaker 5>buildings that produce the most amount of CO two. We

0:15:30.640 --> 0:15:33.200
<v Speaker 5>have put in place that by twenty thirty all of

0:15:33.200 --> 0:15:36.360
<v Speaker 5>our buildings will be net zero, and that's really really important.

0:15:36.800 --> 0:15:39.520
<v Speaker 5>That's the focus for us. And I'll give you an

0:15:39.520 --> 0:15:43.360
<v Speaker 5>example of one quick project, San Francisco Airport, the first

0:15:43.640 --> 0:15:47.880
<v Speaker 5>net zero, net zero waste airport in the United States.

0:15:48.440 --> 0:15:49.920
<v Speaker 3>So even publicly, like.

0:15:49.800 --> 0:15:53.440
<v Speaker 5>You were mentioned, Tim, it's coming that municipality is a

0:15:53.520 --> 0:15:54.640
<v Speaker 5>pushing for net zero.

0:15:55.080 --> 0:15:58.000
<v Speaker 1>It's a nice thing to hear, an upbe thing to hear,

0:15:58.040 --> 0:16:00.720
<v Speaker 1>because it does feel like sometimes it's a tough climb,

0:16:00.760 --> 0:16:03.480
<v Speaker 1>especially when it comes to climate change. Andy Cohen, Diane

0:16:03.520 --> 0:16:06.560
<v Speaker 1>Hoskins co CEOs at Gensler their new book, Check it Out.

0:16:06.560 --> 0:16:09.840
<v Speaker 1>Designed for a radically changing world, it'll definitely get you

0:16:09.880 --> 0:16:12.680
<v Speaker 1>thinking when it comes to your neighborhood and just developments

0:16:12.720 --> 0:16:13.200
<v Speaker 1>in general.

0:16:14.080 --> 0:16:17.600
<v Speaker 2>You're listening to the Bloomberg Business Week Podcast. Catch us

0:16:17.640 --> 0:16:20.880
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:16:20.920 --> 0:16:23.080
<v Speaker 2>on Apple car Play and then brought auto with a

0:16:23.120 --> 0:16:27.320
<v Speaker 2>Bloomberg Business app, or want us live on YouTube.

0:16:27.480 --> 0:16:29.680
<v Speaker 1>We're going to stick gears a little bit talk about

0:16:29.760 --> 0:16:32.160
<v Speaker 1>the real estate market, in particular here in New York.

0:16:32.200 --> 0:16:35.200
<v Speaker 1>The vacancy rate for New York City's most expensive rentals

0:16:35.560 --> 0:16:38.240
<v Speaker 1>plunging to three point four percent last year. Tim that's

0:16:38.280 --> 0:16:39.680
<v Speaker 1>the lowest in almost three decades.

0:16:39.680 --> 0:16:41.320
<v Speaker 3>All right, here's some more numbers for you. So we're

0:16:41.320 --> 0:16:43.560
<v Speaker 3>talking about rental units costing more than twenty four hundred

0:16:43.600 --> 0:16:47.040
<v Speaker 3>dollars a month. Availability fell from about thirteen percent back

0:16:47.080 --> 0:16:49.440
<v Speaker 3>in twenty twenty one. That's according to the latest New

0:16:49.520 --> 0:16:52.320
<v Speaker 3>York City Housing and Vacancy Survey. It reflects caroll a

0:16:52.400 --> 0:16:55.440
<v Speaker 3>broader housing shortage in the Big Apple not seen going

0:16:55.480 --> 0:16:57.080
<v Speaker 3>all the way back to the nineteen sixties.

0:16:57.160 --> 0:16:58.680
<v Speaker 1>Yeah, So let's get to it. Let's get to the

0:16:58.720 --> 0:17:00.640
<v Speaker 1>interview at this hour on the New York City real

0:17:00.720 --> 0:17:03.320
<v Speaker 1>estate market, an important one and a closely watched one

0:17:03.440 --> 0:17:06.840
<v Speaker 1>with us as Lisa Littman, Licensed associate real estate broker

0:17:06.880 --> 0:17:09.359
<v Speaker 1>at Brown Harris Stevens joining us on Zoom in New

0:17:09.440 --> 0:17:11.679
<v Speaker 1>York City. Lisa, good to have you here with Tim

0:17:11.760 --> 0:17:15.600
<v Speaker 1>and me. What are you seeing in terms of availability

0:17:15.920 --> 0:17:19.919
<v Speaker 1>when it comes to the housing supply here in New

0:17:20.000 --> 0:17:22.080
<v Speaker 1>York City? What are you seeing in terms of demand

0:17:22.200 --> 0:17:23.959
<v Speaker 1>for buyers who are looking for properties?

0:17:24.320 --> 0:17:29.320
<v Speaker 8>So we're seeing increased demand since about mid December. I'm

0:17:29.359 --> 0:17:32.159
<v Speaker 8>seeing a lot more people coming back to the market

0:17:32.200 --> 0:17:35.840
<v Speaker 8>to purchase. We definitely had a lull from last spring

0:17:36.160 --> 0:17:37.480
<v Speaker 8>summer through the fall.

0:17:37.560 --> 0:17:39.240
<v Speaker 9>It was quiet, and.

0:17:39.440 --> 0:17:42.960
<v Speaker 8>In the middle of December, sort of out of the blue,

0:17:43.080 --> 0:17:46.960
<v Speaker 8>things started picking up. Hart to know exactly why. Often

0:17:47.080 --> 0:17:50.239
<v Speaker 8>after a period of lull we get busy again for

0:17:50.280 --> 0:17:53.399
<v Speaker 8>obvious reasons. People need to move, people die, they get married,

0:17:54.440 --> 0:17:56.000
<v Speaker 8>they have children, they get divorced.

0:17:56.560 --> 0:17:58.639
<v Speaker 9>So things started picking up in mid December.

0:17:59.720 --> 0:18:03.360
<v Speaker 8>I feel like this January and early February have been

0:18:03.520 --> 0:18:07.960
<v Speaker 8>busier than the average early year. Usually our spring market

0:18:07.960 --> 0:18:10.600
<v Speaker 8>starts more in March April, but it started earlier this year.

0:18:10.760 --> 0:18:14.400
<v Speaker 3>Lisa, how closely is your business tied to the equity

0:18:14.440 --> 0:18:16.840
<v Speaker 3>market and what we see in the bond market when

0:18:16.840 --> 0:18:19.119
<v Speaker 3>it comes to rates in the ten year and mortgage

0:18:19.200 --> 0:18:21.040
<v Speaker 3>rates that is, you know, if we started to see

0:18:21.040 --> 0:18:24.280
<v Speaker 3>markets move higher in November and December, is it fair

0:18:24.320 --> 0:18:26.600
<v Speaker 3>to say that people would come off the sidelines and say, Okay,

0:18:26.600 --> 0:18:28.960
<v Speaker 3>wait a second, I feel wealthier now, I'm ready to

0:18:28.960 --> 0:18:31.200
<v Speaker 3>make a big purchase. And at the same time, I'm

0:18:31.200 --> 0:18:33.960
<v Speaker 3>also seeing mortgage rates come down slightly from what we

0:18:34.000 --> 0:18:35.399
<v Speaker 3>saw over the past few months.

0:18:35.560 --> 0:18:40.399
<v Speaker 8>Absolutely, my market is definitely tied to those factors. Having

0:18:40.440 --> 0:18:42.680
<v Speaker 8>said that, we have a lot of wealthy cash buyers

0:18:42.720 --> 0:18:45.640
<v Speaker 8>in New York, which has continued to fuel our market.

0:18:45.880 --> 0:18:47.480
<v Speaker 9>And the buyers.

0:18:47.080 --> 0:18:50.760
<v Speaker 8>That purchased in the fall were buy a large cash

0:18:50.800 --> 0:18:53.159
<v Speaker 8>buyers at every price point, from one million all the

0:18:53.200 --> 0:18:58.159
<v Speaker 8>way up to one hundred million, and even the uptake

0:18:58.240 --> 0:19:00.760
<v Speaker 8>that started in mid December, that's continuing now.

0:19:00.880 --> 0:19:01.880
<v Speaker 9>We still have a.

0:19:01.840 --> 0:19:04.520
<v Speaker 8>Lot of cash buyers, although I'm starting to see people

0:19:04.880 --> 0:19:07.679
<v Speaker 8>who will finance creeping back into the market.

0:19:07.880 --> 0:19:09.919
<v Speaker 1>Yeah, that's interesting, I guess, you know, when we hear

0:19:09.960 --> 0:19:13.119
<v Speaker 1>something like this, I'm always curious Lisa in terms of perspective, So,

0:19:13.280 --> 0:19:15.800
<v Speaker 1>like what you're seeing today in terms of the real

0:19:15.920 --> 0:19:19.000
<v Speaker 1>estate cycle, how it compares to probably a lot of

0:19:19.000 --> 0:19:19.879
<v Speaker 1>cycles you've seen.

0:19:20.080 --> 0:19:20.440
<v Speaker 10>Is it a.

0:19:20.359 --> 0:19:23.159
<v Speaker 1>Typical one, you know, in terms of the amount of

0:19:23.160 --> 0:19:26.159
<v Speaker 1>people buying by cash? Is it makes sense maybe the

0:19:26.160 --> 0:19:28.760
<v Speaker 1>amount of people you're seeing, you know, starting to maybe

0:19:28.800 --> 0:19:31.840
<v Speaker 1>tap into some loans. I mean, give us some perspective

0:19:31.880 --> 0:19:34.119
<v Speaker 1>because you you've been in the industry for a while,

0:19:34.200 --> 0:19:35.159
<v Speaker 1>so you've seen a lot.

0:19:35.520 --> 0:19:38.480
<v Speaker 8>Yes, Yes, I've been in the industry for twenty five years,

0:19:38.640 --> 0:19:41.439
<v Speaker 8>and I work through nine to eleven and post nine

0:19:41.480 --> 0:19:45.320
<v Speaker 8>to eleven and the financial crisis, and then obviously you know,

0:19:45.400 --> 0:19:52.080
<v Speaker 8>the latest big depression recession. The difference now is that

0:19:52.119 --> 0:19:53.960
<v Speaker 8>there is a lot there are a lot more cash

0:19:53.960 --> 0:19:56.879
<v Speaker 8>buyers than I've seen in the past. And you know,

0:19:56.960 --> 0:19:59.400
<v Speaker 8>since I've started doing this, interest rates have come up

0:19:59.440 --> 0:20:02.639
<v Speaker 8>and gone down. But this most recent rise in interest

0:20:02.720 --> 0:20:07.920
<v Speaker 8>rate was the largest percent to drop rise, and that

0:20:08.000 --> 0:20:11.200
<v Speaker 8>really pulled a lot of people back, freaked a lot

0:20:11.200 --> 0:20:13.280
<v Speaker 8>of people out. I've been doing this long enough to

0:20:13.320 --> 0:20:16.560
<v Speaker 8>know that even now the interest rates aren't really historically

0:20:16.600 --> 0:20:18.480
<v Speaker 8>that high, but in.

0:20:18.440 --> 0:20:21.320
<v Speaker 9>Relation to what they had been, it preached people out.

0:20:21.600 --> 0:20:24.040
<v Speaker 8>But what we learned about the real estate market now

0:20:24.240 --> 0:20:26.320
<v Speaker 8>is that there is so much wealth in New York

0:20:26.560 --> 0:20:29.679
<v Speaker 8>that has been created in the last few years with

0:20:29.800 --> 0:20:32.280
<v Speaker 8>the stock market, that there's a.

0:20:32.200 --> 0:20:34.160
<v Speaker 9>Lot of cash buyer. There's a lot of cash out there,

0:20:34.160 --> 0:20:36.120
<v Speaker 9>and there are a lot of cash buyers now.

0:20:36.200 --> 0:20:39.520
<v Speaker 8>The important thing about cash buyers is they don't overpay.

0:20:39.880 --> 0:20:43.400
<v Speaker 8>They expect to get a good deal because they're paying cash.

0:20:43.720 --> 0:20:45.840
<v Speaker 3>Okay, So if somebody's a seller out there and they

0:20:45.880 --> 0:20:49.400
<v Speaker 3>get an all cash offer that's not at their price point,

0:20:49.640 --> 0:20:52.919
<v Speaker 3>what's the next step here in terms of countering in

0:20:52.960 --> 0:20:55.520
<v Speaker 3>a realistic way, taking into account that this thing could

0:20:55.560 --> 0:20:58.600
<v Speaker 3>close quickly and not necessarily be dragged on by the

0:20:58.600 --> 0:20:59.560
<v Speaker 3>financing process.

0:21:00.040 --> 0:21:04.160
<v Speaker 8>Well, I always encourage sellers to look at reasonable offers carefully,

0:21:04.200 --> 0:21:08.800
<v Speaker 8>and especially cash offers. You know, it's something's financing contingent.

0:21:08.840 --> 0:21:12.280
<v Speaker 8>It's never as interesting. A cash offer is always interesting.

0:21:12.920 --> 0:21:14.800
<v Speaker 8>And you know something that we learned in the last

0:21:14.840 --> 0:21:18.640
<v Speaker 8>ten years when the market hasn't been as gangbusters as

0:21:18.680 --> 0:21:20.040
<v Speaker 8>it might have been at different times.

0:21:20.080 --> 0:21:21.240
<v Speaker 9>You know, we had this really.

0:21:21.040 --> 0:21:23.440
<v Speaker 8>Crazy market in two thousand and five, two thousand and six,

0:21:23.760 --> 0:21:28.040
<v Speaker 8>we had a mini crazy market from twenty fourteen to sixteen,

0:21:28.720 --> 0:21:31.440
<v Speaker 8>but at other times when things weren't like that. Any

0:21:31.480 --> 0:21:35.600
<v Speaker 8>offer you get, especially cash, should be looked at seriously

0:21:35.720 --> 0:21:37.439
<v Speaker 8>and you should play ball with that person.

0:21:37.640 --> 0:21:39.240
<v Speaker 1>Hey, are all the buyers American?

0:21:40.200 --> 0:21:41.000
<v Speaker 9>Most of them are.

0:21:41.080 --> 0:21:44.720
<v Speaker 8>I'm seeing about eighty percent domestic buyers, twenty percent or

0:21:44.840 --> 0:21:47.360
<v Speaker 8>foreign money, but it's not where it used to come from.

0:21:47.440 --> 0:21:50.000
<v Speaker 8>We see a lot more South American money. We see

0:21:50.040 --> 0:21:53.760
<v Speaker 8>some European money, and then we see some money coming

0:21:53.800 --> 0:21:58.200
<v Speaker 8>from Asia, but places like Singapore, Taiwan, Korea different than.

0:21:58.119 --> 0:21:58.760
<v Speaker 9>We used to see.

0:21:58.960 --> 0:22:00.359
<v Speaker 1>So, in other words, not seeing China.

0:22:00.840 --> 0:22:01.280
<v Speaker 9>Correct.

0:22:01.640 --> 0:22:03.520
<v Speaker 3>What about Russia? Are you seeing Russia?

0:22:04.119 --> 0:22:06.240
<v Speaker 9>We see no Russian money. I haven't seen any Russian

0:22:06.280 --> 0:22:07.240
<v Speaker 9>money in several years.

0:22:07.480 --> 0:22:07.679
<v Speaker 11>You know.

0:22:07.760 --> 0:22:09.479
<v Speaker 1>It's funny New York City. You know, we always talk

0:22:09.480 --> 0:22:11.800
<v Speaker 1>about location, location, right when you talk about anything. In

0:22:11.840 --> 0:22:13.880
<v Speaker 1>terms of the real estate market. New York City has

0:22:13.960 --> 0:22:19.399
<v Speaker 1>a lot of different markets in the residential space Uptown, downtown, East, West,

0:22:19.640 --> 0:22:22.440
<v Speaker 1>So walk us through, what are the properties that people

0:22:22.480 --> 0:22:24.679
<v Speaker 1>are most interested in right now or where in New

0:22:24.760 --> 0:22:25.240
<v Speaker 1>York City?

0:22:25.400 --> 0:22:29.560
<v Speaker 8>All right, Well, Downtown's always popular, West Village is always popular. Tribeca,

0:22:29.680 --> 0:22:34.480
<v Speaker 8>especially prime Tribeca, meaning west of Church Street is always

0:22:34.480 --> 0:22:39.399
<v Speaker 8>super popular, so home very popular. You know, the fifty

0:22:39.440 --> 0:22:43.959
<v Speaker 8>seventh Street corridor Midtown tends to be less popular, except

0:22:43.960 --> 0:22:45.800
<v Speaker 8>for the period of time where we saw lots of

0:22:46.240 --> 0:22:48.840
<v Speaker 8>Chinese and Russian buyers buying there. Not to say that

0:22:48.880 --> 0:22:52.119
<v Speaker 8>people don't buy there, but less popular. And then of

0:22:52.119 --> 0:22:53.760
<v Speaker 8>course we have the Upper east Side, in the upper

0:22:53.800 --> 0:22:56.800
<v Speaker 8>west Side on the Park is always the most popular.

0:22:58.080 --> 0:23:01.000
<v Speaker 8>And then beyond that, what's really been the most popular

0:23:01.040 --> 0:23:04.600
<v Speaker 8>for several years is anything that's in really beautiful condition,

0:23:04.760 --> 0:23:08.280
<v Speaker 8>move in condition. People are very wary of doing renovation.

0:23:08.920 --> 0:23:12.720
<v Speaker 8>It started before COVID, but certainly during COVID and since COVID.

0:23:13.560 --> 0:23:15.680
<v Speaker 9>The cost of doing renovations.

0:23:15.119 --> 0:23:18.320
<v Speaker 8>In New York City is very very high, and to

0:23:18.480 --> 0:23:20.760
<v Speaker 8>get somebody to buy something that needs a lot of work,

0:23:20.800 --> 0:23:25.800
<v Speaker 8>you really have to be priced very very attractively. Otherwise

0:23:25.840 --> 0:23:28.520
<v Speaker 8>people just don't buy properties that need work.

0:23:29.000 --> 0:23:30.240
<v Speaker 3>What do you have on your radar? Just in the

0:23:30.320 --> 0:23:33.359
<v Speaker 3>last thirty seconds that we have of perhaps the biggest

0:23:33.400 --> 0:23:35.720
<v Speaker 3>shift that you can expect in the next few months

0:23:35.760 --> 0:23:38.359
<v Speaker 3>as we get into that spring real estate season, I

0:23:38.400 --> 0:23:38.800
<v Speaker 3>think that.

0:23:38.920 --> 0:23:42.040
<v Speaker 9>It's going to get more competitive for buyers.

0:23:42.080 --> 0:23:44.600
<v Speaker 8>Buyers have gotten used to in the last six months

0:23:44.840 --> 0:23:47.560
<v Speaker 8>being able to sort of drag their feet making offers

0:23:47.600 --> 0:23:50.080
<v Speaker 8>take a long time making a deal expecting to be

0:23:50.119 --> 0:23:52.840
<v Speaker 8>the only buyers. I think they will see more competition,

0:23:53.600 --> 0:23:55.600
<v Speaker 8>So I think that will that'll be a change.

0:23:55.640 --> 0:23:57.320
<v Speaker 9>But what I also want to warn.

0:23:57.160 --> 0:24:00.840
<v Speaker 8>Sellers is sellers are always very slow to react to

0:24:00.920 --> 0:24:03.879
<v Speaker 8>a softme market, and they're often too quick to react

0:24:03.880 --> 0:24:06.920
<v Speaker 8>to a market that they see as getting better. So

0:24:06.960 --> 0:24:09.639
<v Speaker 8>what will slow down our market again is if sellers

0:24:09.680 --> 0:24:10.920
<v Speaker 8>start raising their prices.

0:24:11.000 --> 0:24:12.159
<v Speaker 9>That there is a danger of that.

0:24:12.520 --> 0:24:15.480
<v Speaker 1>All right, interesting take on that, Hey, Lisa, thank you

0:24:15.520 --> 0:24:18.520
<v Speaker 1>so much, Lisa Littman. She is licensed associate real estate

0:24:18.560 --> 0:24:20.760
<v Speaker 1>broker at Brown Harris Stevens. Joining us on zoom from

0:24:20.760 --> 0:24:21.720
<v Speaker 1>New York City.

0:24:28.280 --> 0:24:32.119
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:24:32.200 --> 0:24:35.400
<v Speaker 2>each weekday starting a two pm Eastern on applecar Play

0:24:35.440 --> 0:24:38.320
<v Speaker 2>and ANDROYD Auto with the Bloomberg Business Ada. You can

0:24:38.320 --> 0:24:41.600
<v Speaker 2>also listen live on Amazon Alexa from our flagship New

0:24:41.640 --> 0:24:45.280
<v Speaker 2>York station, Just say Alexa play Bloomberg eleven thirty.

0:24:46.880 --> 0:24:49.440
<v Speaker 3>Okay, here's a bit of good news. Commercial property deals

0:24:49.480 --> 0:24:51.760
<v Speaker 3>in the US are starting to pick up. Here's the

0:24:51.800 --> 0:24:55.320
<v Speaker 3>bad News. These deals are happening at deep discounts, and

0:24:55.359 --> 0:24:57.399
<v Speaker 3>that's been forcing landers around the world to brace for

0:24:57.560 --> 0:25:01.359
<v Speaker 3>souring loans and mounting distress. This distress can be traced

0:25:01.400 --> 0:25:04.200
<v Speaker 3>to issue stemming from COVID, like reduced office demand or

0:25:04.240 --> 0:25:07.440
<v Speaker 3>apartments that were overbought in the pandemic frenzy at peak values,

0:25:07.880 --> 0:25:12.200
<v Speaker 3>and is exacerbated by much higher borrowing costs. As of December,

0:25:12.400 --> 0:25:14.879
<v Speaker 3>offices accounted for forty one percent of the value of

0:25:14.920 --> 0:25:18.840
<v Speaker 3>distressed US properties, which stood at nearly eighty six billion dollars.

0:25:18.840 --> 0:25:21.919
<v Speaker 3>That's according to MSCI. For more, we turned to one

0:25:21.920 --> 0:25:23.960
<v Speaker 3>of the most read stories on the Bloomberg this past week,

0:25:24.000 --> 0:25:27.120
<v Speaker 3>which was also a Bloomberg Big take. The brutal reality

0:25:27.160 --> 0:25:30.280
<v Speaker 3>of plunging office values is here. The story by Bloomberg

0:25:30.280 --> 0:25:33.439
<v Speaker 3>News real estate reporters Natalie Wong and Patrick Clark. It

0:25:33.520 --> 0:25:36.239
<v Speaker 3>tells us how the plunging valuations of office buildings are

0:25:36.240 --> 0:25:39.400
<v Speaker 3>being felt around the world. Pat joined us in our studio.

0:25:39.600 --> 0:25:42.199
<v Speaker 12>For a long time, we've known that office values in

0:25:42.240 --> 0:25:45.480
<v Speaker 12>particular were way down right. You can tell by just

0:25:45.520 --> 0:25:47.240
<v Speaker 12>looking around how many people you see when you go

0:25:47.240 --> 0:25:49.879
<v Speaker 12>to work. We knew that was going to have a

0:25:49.960 --> 0:25:51.880
<v Speaker 12>hit that was going to play out across real estate

0:25:51.880 --> 0:25:54.600
<v Speaker 12>owners and banks. We didn't know exactly how much because

0:25:54.600 --> 0:25:56.720
<v Speaker 12>nobody was selling anything, and so it was very easy

0:25:56.760 --> 0:25:59.560
<v Speaker 12>for everyone to kind of collectively put their head in

0:25:59.600 --> 0:26:00.000
<v Speaker 12>the sales.

0:26:00.080 --> 0:26:01.560
<v Speaker 1>We didn't really kind of know how it was all

0:26:01.600 --> 0:26:03.400
<v Speaker 1>going to settle, right, Yeah, a little bit.

0:26:03.480 --> 0:26:04.119
<v Speaker 11>Well, that's true.

0:26:04.119 --> 0:26:06.800
<v Speaker 12>In twenty twenty one, you know, there were still debate,

0:26:06.920 --> 0:26:08.960
<v Speaker 12>you know, are people coming back to the office when

0:26:08.960 --> 0:26:11.399
<v Speaker 12>while it happened, you know there's going to be a recession.

0:26:11.440 --> 0:26:14.000
<v Speaker 12>You're going to want to come and look good for

0:26:14.040 --> 0:26:15.320
<v Speaker 12>your boss so you don't get laid off.

0:26:16.200 --> 0:26:17.680
<v Speaker 11>You hear much less of that these days.

0:26:17.720 --> 0:26:19.199
<v Speaker 12>And I don't know if it's because you know, we

0:26:19.240 --> 0:26:23.680
<v Speaker 12>haven't had the recession, or if you know, we've all

0:26:23.720 --> 0:26:26.040
<v Speaker 12>sort of the defenders of the office have sort of

0:26:26.080 --> 0:26:30.639
<v Speaker 12>capitulated and come to accept the fact that attendance is

0:26:30.680 --> 0:26:32.399
<v Speaker 12>not going to be what it once was. The buildings

0:26:32.440 --> 0:26:35.840
<v Speaker 12>are not going to, you know, command the same rents

0:26:35.880 --> 0:26:37.919
<v Speaker 12>when releases roll over, and those they're not going to

0:26:37.920 --> 0:26:40.120
<v Speaker 12>be worth there's much money when they have to either

0:26:40.200 --> 0:26:41.400
<v Speaker 12>be sold or refinanced.

0:26:41.480 --> 0:26:43.439
<v Speaker 3>Well, when it comes to people actually going back to

0:26:43.520 --> 0:26:46.000
<v Speaker 3>work and using these office buildings on a daily basis.

0:26:46.000 --> 0:26:49.040
<v Speaker 3>There are big regional and geographic differences here. The US

0:26:49.119 --> 0:26:51.600
<v Speaker 3>is a real laggard when it comes to where it

0:26:51.640 --> 0:26:54.280
<v Speaker 3>stands in the world. How does that affect the way

0:26:54.280 --> 0:26:56.399
<v Speaker 3>that buildings are valued in different parts of the world.

0:26:56.720 --> 0:26:59.480
<v Speaker 12>Yeah, well, it's you know, it's fascinating, right, I mean,

0:26:59.520 --> 0:27:01.600
<v Speaker 12>it's I think the data that we have in the

0:27:01.640 --> 0:27:04.800
<v Speaker 12>story is that Asia and Europe are kind of like

0:27:04.840 --> 0:27:08.119
<v Speaker 12>seventy five eighty percent of you know, pre pandemic levels,

0:27:08.119 --> 0:27:10.199
<v Speaker 12>and the US we're kind of stuck at fifty percent.

0:27:10.920 --> 0:27:11.080
<v Speaker 13>You know?

0:27:11.240 --> 0:27:13.440
<v Speaker 12>Is that because of the type of work we do here?

0:27:13.640 --> 0:27:16.400
<v Speaker 12>Is it you know, how people sort of organize their lives.

0:27:16.440 --> 0:27:17.639
<v Speaker 12>I mean, I think you could argue that it has

0:27:17.680 --> 0:27:21.520
<v Speaker 12>to do with housing markets, at least from a US perspective,

0:27:21.640 --> 0:27:24.600
<v Speaker 12>I would say that, you know, the lack of housing

0:27:24.680 --> 0:27:29.760
<v Speaker 12>near you know, downtowns is something that makes remote working

0:27:29.800 --> 0:27:33.320
<v Speaker 12>really appealing. You know, maybe someday we'll start converting all

0:27:33.320 --> 0:27:37.120
<v Speaker 12>these office buildings into apartments and that will improve inventory

0:27:37.160 --> 0:27:39.800
<v Speaker 12>and affordability, and all of a sudden it will be

0:27:39.800 --> 0:27:42.320
<v Speaker 12>easier to get people back to the offices that offices

0:27:42.400 --> 0:27:43.160
<v Speaker 12>just won't be there.

0:27:43.160 --> 0:27:44.600
<v Speaker 11>Anymore, or maybe we won't.

0:27:44.920 --> 0:27:47.840
<v Speaker 1>Yeah, right, And this is kind of what we're facing with.

0:27:48.119 --> 0:27:50.119
<v Speaker 1>I mean what's interesting is it's good to see the

0:27:50.119 --> 0:27:53.320
<v Speaker 1>market finally moving, but that valuation means I think about

0:27:53.600 --> 0:27:56.840
<v Speaker 1>global investors, right who've had exposure in terms of the

0:27:56.880 --> 0:27:58.679
<v Speaker 1>debt side of the equation and all the loans that

0:27:58.720 --> 0:28:01.280
<v Speaker 1>went out. I mean, they're kind of holding this bag

0:28:01.320 --> 0:28:03.560
<v Speaker 1>that now is not worth as much as it was

0:28:03.600 --> 0:28:06.400
<v Speaker 1>a few years ago. So what you know, we've talked

0:28:06.400 --> 0:28:08.639
<v Speaker 1>about regionals, right, certainly in the US. I mean, what

0:28:08.680 --> 0:28:10.720
<v Speaker 1>are some of the implications. We're already starting to see

0:28:10.720 --> 0:28:11.480
<v Speaker 1>some of this play out.

0:28:11.800 --> 0:28:16.000
<v Speaker 12>These were the safe assets right in the low interest

0:28:16.080 --> 0:28:20.040
<v Speaker 12>rate era. This was like an alternative to buying treasuries,

0:28:20.080 --> 0:28:22.560
<v Speaker 12>was buy an office building in New York or San Francisco.

0:28:23.920 --> 0:28:27.080
<v Speaker 12>You know, it's it's it's absolutely not great for the

0:28:27.080 --> 0:28:29.919
<v Speaker 12>owners and not great for their lenders. And you know,

0:28:29.960 --> 0:28:33.240
<v Speaker 12>I think the thing that has started to happen is

0:28:33.920 --> 0:28:38.760
<v Speaker 12>we're getting closer to certainty on where interest rates are

0:28:38.760 --> 0:28:41.320
<v Speaker 12>going to settle. Greater certainty, right, people people are now

0:28:41.400 --> 0:28:44.600
<v Speaker 12>starting to feel like they know what their borrowing costs

0:28:44.640 --> 0:28:46.280
<v Speaker 12>are going to be in the future, and so that's

0:28:46.280 --> 0:28:49.600
<v Speaker 12>getting to them to the point, and it's both owners

0:28:49.640 --> 0:28:52.960
<v Speaker 12>and lenders. More certainty on interest rates gets you to

0:28:52.960 --> 0:28:54.680
<v Speaker 12>the point where you can start to take some of

0:28:54.760 --> 0:28:59.160
<v Speaker 12>the punishment that you need to on valuation. Now, you know,

0:28:59.320 --> 0:29:03.840
<v Speaker 12>lenders are having to put aside greater reserves to deal

0:29:03.880 --> 0:29:06.239
<v Speaker 12>with the fact that they're going to take back some

0:29:06.680 --> 0:29:08.560
<v Speaker 12>you know, take back some keys on office buildings that

0:29:08.560 --> 0:29:10.880
<v Speaker 12>they're then going to have to Really, what are they

0:29:10.920 --> 0:29:11.440
<v Speaker 12>going to do it?

0:29:11.480 --> 0:29:13.880
<v Speaker 3>That was my question. So let's say you are one

0:29:13.880 --> 0:29:15.800
<v Speaker 3>of these lenders who gets one of these buildings at

0:29:15.840 --> 0:29:19.480
<v Speaker 3>a deep discount, or perhaps you're a buyer who's looking

0:29:19.520 --> 0:29:21.320
<v Speaker 3>to buy something at a deep discount. What are we

0:29:21.360 --> 0:29:23.560
<v Speaker 3>starting to see now when it comes to this commercial

0:29:23.560 --> 0:29:28.880
<v Speaker 3>office space that is actually what these buildings will be

0:29:29.000 --> 0:29:29.400
<v Speaker 3>used for.

0:29:29.920 --> 0:29:32.400
<v Speaker 12>The thing The place where I come out I guess

0:29:32.520 --> 0:29:36.640
<v Speaker 12>is I don't see a ton of reason to think

0:29:36.680 --> 0:29:39.000
<v Speaker 12>that things will go better for office than they did

0:29:39.000 --> 0:29:42.120
<v Speaker 12>for shopping malls. I mean, it feels like it took

0:29:42.240 --> 0:29:44.440
<v Speaker 12>us a really long time, and I don't think it's

0:29:44.440 --> 0:29:46.840
<v Speaker 12>a solved problem. What do you do with off it?

0:29:46.960 --> 0:29:49.040
<v Speaker 12>What do you do with shopping malls when people no

0:29:49.120 --> 0:29:50.840
<v Speaker 12>longer want to go to them right. And there's there's

0:29:50.840 --> 0:29:53.080
<v Speaker 12>obviously the malls that are great and people still love to.

0:29:53.000 --> 0:29:55.680
<v Speaker 3>Go right these experiential places, experiential or.

0:29:55.680 --> 0:29:59.280
<v Speaker 11>Just like high end or the right place and to properties.

0:29:59.320 --> 0:30:01.360
<v Speaker 12>We certainly have that. In the office market as well.

0:30:01.400 --> 0:30:03.960
<v Speaker 12>There are offices that will draw people in for a

0:30:04.000 --> 0:30:06.160
<v Speaker 12>variety of reasons. Either the jobs are really good and

0:30:06.200 --> 0:30:09.080
<v Speaker 12>sought after, or you know, the and usually it goes

0:30:09.080 --> 0:30:11.200
<v Speaker 12>along with that. They make the office a pleasant place

0:30:11.200 --> 0:30:13.040
<v Speaker 12>to be, like the office we're in right now. But

0:30:14.560 --> 0:30:17.840
<v Speaker 12>you know, many of these buildings are not going to

0:30:18.040 --> 0:30:21.440
<v Speaker 12>be very successful in pulling people in. For a decade,

0:30:21.440 --> 0:30:23.920
<v Speaker 12>we were writing probably more we were writing stories about

0:30:23.920 --> 0:30:25.720
<v Speaker 12>the future of them all and how do you repurpose

0:30:25.720 --> 0:30:28.360
<v Speaker 12>the mall that is no longer a magnet for shoppers?

0:30:28.480 --> 0:30:31.680
<v Speaker 12>And I don't know that that anyone did anyone ever

0:30:31.720 --> 0:30:34.719
<v Speaker 12>solve that problem. At some point you just kind of

0:30:35.360 --> 0:30:36.960
<v Speaker 12>either kind of just dies out.

0:30:36.800 --> 0:30:39.840
<v Speaker 3>It or they become like Amazon distribution center right right

0:30:39.880 --> 0:30:40.480
<v Speaker 3>at some point.

0:30:40.680 --> 0:30:42.520
<v Speaker 12>But it's a lot of the times. What did that

0:30:42.680 --> 0:30:44.720
<v Speaker 12>is that the value of the building, the value of

0:30:44.760 --> 0:30:48.160
<v Speaker 12>the mall, the retail center, you know, became depressed and

0:30:49.160 --> 0:30:51.440
<v Speaker 12>a new buyer could step into it at such a

0:30:51.440 --> 0:30:55.080
<v Speaker 12>low basis that it actually was functional as real estate.

0:30:55.120 --> 0:30:57.400
<v Speaker 12>You could collect enough rents to make it work. It

0:30:57.480 --> 0:30:59.360
<v Speaker 12>just didn't look at all like what it did before.

0:30:59.520 --> 0:31:02.000
<v Speaker 1>What you know, And this is where the academic outlook

0:31:02.040 --> 0:31:04.479
<v Speaker 1>is really so important you right, though in your story

0:31:04.520 --> 0:31:06.920
<v Speaker 1>it's still too early. It's common for commercial mortgages to

0:31:06.920 --> 0:31:09.680
<v Speaker 1>have five year or ten year terms at amortized out

0:31:09.680 --> 0:31:11.920
<v Speaker 1>a thirty year schedule, leaving balloon payments that need to

0:31:11.920 --> 0:31:14.280
<v Speaker 1>be paid off or refinance when a loan comes due.

0:31:15.120 --> 0:31:19.400
<v Speaker 1>That's a fairly long runway, right, And I'm sure that

0:31:19.480 --> 0:31:21.600
<v Speaker 1>if you're a lender, a commercial lender, you're going to

0:31:21.640 --> 0:31:22.960
<v Speaker 1>do it. If you're a back, you're going to do everything

0:31:22.960 --> 0:31:25.080
<v Speaker 1>you can, right, especially if it's a big loan, like

0:31:25.120 --> 0:31:26.880
<v Speaker 1>you don't want it to default and come undune, so

0:31:26.920 --> 0:31:28.960
<v Speaker 1>you kind of have some time to play with. So

0:31:29.080 --> 0:31:32.080
<v Speaker 1>is this kind of a long slow burn or how

0:31:32.080 --> 0:31:34.000
<v Speaker 1>do you see it in terms of the rest of

0:31:34.040 --> 0:31:34.840
<v Speaker 1>commercial office?

0:31:34.960 --> 0:31:36.800
<v Speaker 12>I mean, I hope so, right, isn't that that we

0:31:36.840 --> 0:31:38.160
<v Speaker 12>hope that it's a manageable problem?

0:31:38.120 --> 0:31:40.120
<v Speaker 1>Then, yeah, do not a crisis, not a.

0:31:40.040 --> 0:31:42.280
<v Speaker 12>Crisis, a manageable problem. You space them out right, you're

0:31:42.320 --> 0:31:45.960
<v Speaker 12>going to extend certain ones. You know, sometimes something will

0:31:45.960 --> 0:31:48.640
<v Speaker 12>be more critical and you'll have to take back you know,

0:31:48.680 --> 0:31:51.560
<v Speaker 12>you'll take back that property now. But if it doesn't

0:31:51.600 --> 0:31:53.720
<v Speaker 12>happen all at once, and we do get relief on

0:31:53.840 --> 0:31:56.560
<v Speaker 12>borrowing costs and it gets easier to refinance some of them,

0:31:56.880 --> 0:31:59.840
<v Speaker 12>then you know, things could play out in a gradual

0:32:00.160 --> 0:32:03.280
<v Speaker 12>and you know, you know, short of crisis way, and.

0:32:03.560 --> 0:32:04.240
<v Speaker 14>That's what we hope.

0:32:04.320 --> 0:32:05.880
<v Speaker 3>So the lenders are going to be okay.

0:32:06.360 --> 0:32:08.040
<v Speaker 11>Not all of them, right, I mean, nobody believes. I

0:32:08.040 --> 0:32:08.760
<v Speaker 11>don't think anybody.

0:32:08.800 --> 0:32:12.000
<v Speaker 12>I don't think there's any way that everyone makes it

0:32:12.040 --> 0:32:14.080
<v Speaker 12>through intact, but some I'm sure will.

0:32:14.200 --> 0:32:16.280
<v Speaker 1>It's interesting though, so much we're talking about is really

0:32:16.360 --> 0:32:18.480
<v Speaker 1>us focus, right, because that's where we're seeing the biggest

0:32:18.640 --> 0:32:20.960
<v Speaker 1>kind of valuation reset pat Yeah, and.

0:32:20.920 --> 0:32:24.120
<v Speaker 12>The and the global exposure is you know, through the debt.

0:32:24.320 --> 0:32:26.920
<v Speaker 12>I mean it's I don't think that's investor personally. So

0:32:27.120 --> 0:32:29.640
<v Speaker 12>there are you know, multi family owners in Europe who've

0:32:29.680 --> 0:32:34.840
<v Speaker 12>run into trouble, for sure, but we've got banks in

0:32:34.960 --> 0:32:37.640
<v Speaker 12>Germany and Japan and all over the place who you know,

0:32:37.680 --> 0:32:41.720
<v Speaker 12>again they thought that financing a building an office building

0:32:41.760 --> 0:32:44.200
<v Speaker 12>in Chicago was a safe way to deploy capital.

0:32:44.440 --> 0:32:46.800
<v Speaker 1>Right, we got this. It should be okay until it's

0:32:46.800 --> 0:32:49.840
<v Speaker 1>not pack clock. Thank you as always really appreciate it.

0:32:49.920 --> 0:32:53.120
<v Speaker 1>He's a real estate reporter at Bloomberg News, joining us

0:32:53.120 --> 0:32:54.920
<v Speaker 1>here in our studio. The stories we said it is

0:32:54.920 --> 0:32:56.920
<v Speaker 1>the Bloomberg Big Take. It is among the most read

0:32:56.960 --> 0:32:58.160
<v Speaker 1>on the Bloomberg.

0:32:58.200 --> 0:33:01.480
<v Speaker 2>You're listening to the Bloomberg Business This Week podcast. Catch

0:33:01.560 --> 0:33:04.600
<v Speaker 2>us Live weekday afternoons from two to five pm Eastern

0:33:04.720 --> 0:33:07.120
<v Speaker 2>Listen on Apple car Play and then brout Auto with

0:33:07.120 --> 0:33:11.440
<v Speaker 2>a Bloomberg Business app, or want us Live on YouTube.

0:33:11.760 --> 0:33:15.440
<v Speaker 1>While Treasury Secretary Janet Yellen said that while losses in

0:33:15.440 --> 0:33:18.360
<v Speaker 1>commercial real estate are worried, US regulators are working to

0:33:18.480 --> 0:33:21.960
<v Speaker 1>ensure that lone loss reserves and liquidity levels the financial

0:33:21.960 --> 0:33:25.120
<v Speaker 1>system are adequate to cope. Essentially worried about how much

0:33:25.160 --> 0:33:27.280
<v Speaker 1>is on bank's balance sheets, That's what she was addressing.

0:33:27.400 --> 0:33:27.560
<v Speaker 4>Well.

0:33:27.560 --> 0:33:29.600
<v Speaker 3>One big player in the commercial real estate industry is

0:33:29.600 --> 0:33:33.360
<v Speaker 3>the Canadian asset management giant Brookfield. The company owns more

0:33:33.360 --> 0:33:35.959
<v Speaker 3>than seven hundred properties around the globe, makes it one

0:33:35.960 --> 0:33:39.120
<v Speaker 3>of the world's biggest owners of commercial property. Eight hundred

0:33:39.120 --> 0:33:42.400
<v Speaker 3>and sixty five billion dollars under management. Brookfield is second

0:33:42.520 --> 0:33:45.280
<v Speaker 3>only to Blackstone among alternative asset managers.

0:33:45.360 --> 0:33:48.440
<v Speaker 1>Yeah and tim. As office values languished and higher rates persis,

0:33:48.520 --> 0:33:50.640
<v Speaker 1>Brookfield finds itself at the center of a global real

0:33:50.760 --> 0:33:53.680
<v Speaker 1>estate shakeout. In fact, it's still though raising a new

0:33:53.720 --> 0:33:57.280
<v Speaker 1>real estate fund even after defaulting on more than three

0:33:57.320 --> 0:34:00.320
<v Speaker 1>billion of US commercial mortgages. That is top of mine.

0:34:00.400 --> 0:34:02.200
<v Speaker 1>When we bring in John Gittleson.

0:34:01.800 --> 0:34:03.800
<v Speaker 3>Yeah, he's part of the team that writes about Brookfield today.

0:34:03.800 --> 0:34:07.040
<v Speaker 3>He's Bloomberg News real Estate and investing reporter as well

0:34:07.040 --> 0:34:09.200
<v Speaker 3>as Los Angeles bureau chief. He joins us from our

0:34:09.320 --> 0:34:11.640
<v Speaker 3>Los Angeles bureau right now. So, John, let me get

0:34:11.640 --> 0:34:15.040
<v Speaker 3>this straight. Brookfield defaulted on three billion, more than three

0:34:15.040 --> 0:34:19.839
<v Speaker 3>billion dollars of US commercial mortgages in recent years, and

0:34:19.880 --> 0:34:23.080
<v Speaker 3>now it's going back to investors saying we want to

0:34:23.160 --> 0:34:25.120
<v Speaker 3>raise billions of dollars more from you to go and

0:34:25.120 --> 0:34:25.879
<v Speaker 3>buy the same thing.

0:34:26.360 --> 0:34:29.400
<v Speaker 13>Well, they're saying it's not the same thing. They're saying

0:34:30.040 --> 0:34:33.200
<v Speaker 13>now is a great time to invest because they will

0:34:33.239 --> 0:34:36.759
<v Speaker 13>be able to buy office buildings, malls, and other kind

0:34:36.800 --> 0:34:40.239
<v Speaker 13>of properties that they like at a discount compared to

0:34:40.239 --> 0:34:43.359
<v Speaker 13>what they would have been a few years ago. And

0:34:43.400 --> 0:34:46.360
<v Speaker 13>they also say, hey, everybody buys a whole bunch, nobody

0:34:46.400 --> 0:34:50.080
<v Speaker 13>bats a thousand. So these defaults are deminimous as far

0:34:50.120 --> 0:34:55.160
<v Speaker 13>as our you know, total investments, and that put your

0:34:55.160 --> 0:34:56.920
<v Speaker 13>money with us because we know what we're doing.

0:34:57.239 --> 0:35:00.719
<v Speaker 1>Are they right to say that? What do folks investors

0:35:00.760 --> 0:35:01.880
<v Speaker 1>in their fund say?

0:35:03.200 --> 0:35:06.120
<v Speaker 13>Well, I mean that's what's interesting, that's why you play

0:35:06.160 --> 0:35:06.560
<v Speaker 13>the game.

0:35:07.719 --> 0:35:08.919
<v Speaker 1>You know, that's fair.

0:35:09.080 --> 0:35:16.160
<v Speaker 13>But their argument is they take a very value oriented

0:35:16.360 --> 0:35:20.680
<v Speaker 13>approach to investing, and they say the best time to

0:35:20.760 --> 0:35:25.719
<v Speaker 13>buy is when other people are overleveraged or mismanaged real

0:35:25.840 --> 0:35:29.200
<v Speaker 13>estate and we can get assets that have long term

0:35:29.320 --> 0:35:34.120
<v Speaker 13>value at a good price. Others in real estate take

0:35:34.200 --> 0:35:37.920
<v Speaker 13>more of a growth approach to what they're investing, and

0:35:37.960 --> 0:35:41.280
<v Speaker 13>they're saying there's too many office buildings, for example, out there,

0:35:41.440 --> 0:35:44.600
<v Speaker 13>there's a lot of malls that are you know, zombie

0:35:44.640 --> 0:35:48.600
<v Speaker 13>malls that aren't worth money. So they're putting money into

0:35:49.160 --> 0:35:54.359
<v Speaker 13>industrial real estate, into data centers, into types of real

0:35:54.480 --> 0:35:58.359
<v Speaker 13>estate that are undersupplied and have a growth story to them.

0:35:58.960 --> 0:36:01.640
<v Speaker 13>And so it's really interesting kind of comparing it to stocks.

0:36:01.920 --> 0:36:06.160
<v Speaker 13>Brookfield is like the value investor, whereas other companies are

0:36:06.200 --> 0:36:09.680
<v Speaker 13>more the growth investor, thematic investments.

0:36:10.000 --> 0:36:15.080
<v Speaker 3>Hey take us through the structure here of Brookfield, Brookfield Corp.

0:36:15.200 --> 0:36:19.480
<v Speaker 3>And Brookfield Asset Management. So you know what's going on

0:36:19.520 --> 0:36:21.680
<v Speaker 3>with these two separate but related companies.

0:36:22.920 --> 0:36:27.960
<v Speaker 1>Whiteboard, which we like crops go ahead.

0:36:29.840 --> 0:36:31.440
<v Speaker 13>Yeah, that would have been a good idea. I should

0:36:31.480 --> 0:36:34.440
<v Speaker 13>have prepared a sort of org chart. But there's a

0:36:34.440 --> 0:36:38.160
<v Speaker 13>parent company that is now called Brookfield Corporation. There was

0:36:38.200 --> 0:36:44.280
<v Speaker 13>a spin off that's called Brookfield Asset Management, and essentially

0:36:44.680 --> 0:36:47.759
<v Speaker 13>Brookfield Asset Management, which is seventy five percent owned by

0:36:47.760 --> 0:36:53.279
<v Speaker 13>Brookfield Corporation, manages outside investors' money and all of their

0:36:54.360 --> 0:37:00.480
<v Speaker 13>separate funds. Brookfield currently has a real estate fund that

0:37:00.480 --> 0:37:05.080
<v Speaker 13>they're raising, an opportunistic fund. Their target goal is fifteen

0:37:05.120 --> 0:37:09.080
<v Speaker 13>billion dollars. This is like a closed end private equity

0:37:09.280 --> 0:37:13.440
<v Speaker 13>type fund, and they've raised about seven billion dollars so far.

0:37:13.600 --> 0:37:19.000
<v Speaker 13>Brookfield also has an insurance or multiple insurance affiliates. They

0:37:19.040 --> 0:37:23.239
<v Speaker 13>do infrastructure investing, they do energy investing. It's a very

0:37:23.239 --> 0:37:27.120
<v Speaker 13>diversified company, but real estate is their biggest segment, and

0:37:27.200 --> 0:37:31.560
<v Speaker 13>there are all kinds of interwoven parts and affiliates of

0:37:31.640 --> 0:37:32.880
<v Speaker 13>this company.

0:37:33.000 --> 0:37:35.320
<v Speaker 1>You know, we're laughing about the structure, but I mean,

0:37:35.480 --> 0:37:37.720
<v Speaker 1>why is it important I'm thinking about our audiences listening

0:37:37.800 --> 0:37:40.719
<v Speaker 1>or watching right now. Why is it important to kind

0:37:40.719 --> 0:37:44.799
<v Speaker 1>of is it convoluted? Is it not transparent as a

0:37:44.840 --> 0:37:46.759
<v Speaker 1>result of it? Like, why is it important that we're

0:37:46.760 --> 0:37:47.799
<v Speaker 1>pointing this out? John?

0:37:48.320 --> 0:37:51.240
<v Speaker 13>It's important to point it out for a couple of reasons.

0:37:51.360 --> 0:37:55.640
<v Speaker 13>One is it is hard to say. It's an important

0:37:55.800 --> 0:37:58.120
<v Speaker 13>to say which part of Brookfield owns something. If it's

0:37:58.160 --> 0:38:01.120
<v Speaker 13>part of one of these funds, which have a term

0:38:01.160 --> 0:38:05.360
<v Speaker 13>typically of about ten years, their shorter term, they're more opportunistic.

0:38:05.719 --> 0:38:10.040
<v Speaker 13>If the assets are owned by their real estate I'm sorry,

0:38:10.040 --> 0:38:15.200
<v Speaker 13>by their insurance affiliate, or by the parent corporation, they

0:38:15.320 --> 0:38:18.799
<v Speaker 13>are more long term investors. And sometimes what they have

0:38:18.920 --> 0:38:24.320
<v Speaker 13>done is transferred properties from one of their shorter term

0:38:24.640 --> 0:38:29.920
<v Speaker 13>funds to their insurance affiliate or their parent corporation, and

0:38:29.960 --> 0:38:34.760
<v Speaker 13>that way they can return money to investors in these funds,

0:38:34.840 --> 0:38:37.800
<v Speaker 13>and they can hold onto a property over the longer

0:38:38.080 --> 0:38:42.920
<v Speaker 13>term without necessarily having to sell at a time when

0:38:42.960 --> 0:38:45.560
<v Speaker 13>the market is not paying the price that they think

0:38:45.640 --> 0:38:47.520
<v Speaker 13>they could get if they hold on too longer. And

0:38:47.560 --> 0:38:51.239
<v Speaker 13>a lot of these are income producing properties that they figure, hey,

0:38:51.280 --> 0:38:54.719
<v Speaker 13>we can keep collecting rent making money on these properties

0:38:55.120 --> 0:39:00.440
<v Speaker 13>rather than being forced to sell to repay investors. Works

0:39:00.520 --> 0:39:04.080
<v Speaker 13>for them, but it also is a concern of investors

0:39:04.120 --> 0:39:09.359
<v Speaker 13>who may think are our interests aligned with theyers? Are

0:39:09.400 --> 0:39:13.719
<v Speaker 13>they playing you know, accounting games by moving stuff from

0:39:13.760 --> 0:39:16.400
<v Speaker 13>one segment of the company to another.

0:39:17.200 --> 0:39:19.840
<v Speaker 3>Hey, let's just end talking a little bit about Bruce Flatt.

0:39:19.840 --> 0:39:22.040
<v Speaker 3>I was so surprised to reading your story that he

0:39:22.120 --> 0:39:26.000
<v Speaker 3>became CEO of Brooksfield Asset Management in two thousand and two.

0:39:26.040 --> 0:39:29.400
<v Speaker 3>And this is a guy who was in his thirties

0:39:29.440 --> 0:39:30.440
<v Speaker 3>when he became CEO.

0:39:30.840 --> 0:39:33.439
<v Speaker 13>Correct, that was twenty one years ago. He's fifty eight now,

0:39:34.200 --> 0:39:37.759
<v Speaker 13>so do the math. Anyway, Yeah, he was very young.

0:39:38.080 --> 0:39:41.760
<v Speaker 13>I mean he's been nicknamed the Warren Buffett of Canada

0:39:41.840 --> 0:39:45.640
<v Speaker 13>or Canada's Warren Buffett. He is a very you know,

0:39:45.840 --> 0:39:49.319
<v Speaker 13>not a real colorful guy. His name is flat. But

0:39:49.560 --> 0:39:53.759
<v Speaker 13>he also has a long track record and you know,

0:39:54.040 --> 0:39:58.200
<v Speaker 13>very shrewd building this company from what was once a

0:39:58.440 --> 0:40:02.280
<v Speaker 13>small I wouldn't say small, but you know, he's definitely

0:40:02.840 --> 0:40:08.160
<v Speaker 13>managed to grow it. And his value investing theme is

0:40:08.480 --> 0:40:11.920
<v Speaker 13>a really strong, you know it. It's done very well

0:40:12.160 --> 0:40:13.040
<v Speaker 13>by him.

0:40:13.840 --> 0:40:17.560
<v Speaker 1>Listen, and he's raising money for that new fund. And

0:40:17.680 --> 0:40:19.680
<v Speaker 1>either of the BET's going to be a smart one.

0:40:19.719 --> 0:40:21.919
<v Speaker 1>And I guess time will tell ultimately about this, John,

0:40:21.960 --> 0:40:25.040
<v Speaker 1>This is incredible story, John Gilson. Another one from John

0:40:25.320 --> 0:40:28.080
<v Speaker 1>la Bureau, Chief real Estate investing reporter at Bloomberg News,

0:40:28.280 --> 0:40:30.480
<v Speaker 1>joining us from our La Bureau. Find it at Bloomberg

0:40:30.480 --> 0:40:31.520
<v Speaker 1>dot com or on.

0:40:31.520 --> 0:40:32.440
<v Speaker 11>The Bloomberg terminal.

0:40:38.719 --> 0:40:42.560
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:40:42.680 --> 0:40:45.839
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0:40:45.880 --> 0:40:48.759
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0:40:48.800 --> 0:40:52.040
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0:40:52.120 --> 0:40:56.000
<v Speaker 2>York station Just Say Alexa play Bloomberg eleven thirty.

0:40:57.320 --> 0:40:59.560
<v Speaker 3>Plenty ahead in our second hour of the weekend edition

0:40:59.600 --> 0:41:02.440
<v Speaker 3>of bloom Burg BusinessWeek, including a check on your new

0:41:02.520 --> 0:41:06.120
<v Speaker 3>Year's resolutions. Have you been eating better, exercising more, getting

0:41:06.120 --> 0:41:08.600
<v Speaker 3>more sleep? Or maybe your resolution is trying to learn

0:41:08.640 --> 0:41:11.040
<v Speaker 3>a new language. We get an update from the CEO

0:41:11.120 --> 0:41:14.960
<v Speaker 3>of the language learning at Babbel Plus from Athens de Mikinos.

0:41:15.080 --> 0:41:17.080
<v Speaker 3>It feels like everyone has been taking a trip to

0:41:17.080 --> 0:41:21.040
<v Speaker 3>Greece recently, except for me, more Americans are going to Greece.

0:41:21.239 --> 0:41:23.520
<v Speaker 3>The Greece ad Minister of Tourism on why Greece can

0:41:23.560 --> 0:41:27.000
<v Speaker 3>be a year round destination. First up this hour, more

0:41:27.000 --> 0:41:29.320
<v Speaker 3>real estate and a conversation with the CEO of a

0:41:29.400 --> 0:41:33.040
<v Speaker 3>firm that works in multifamily, industrial and commercial. Carol and

0:41:33.080 --> 0:41:36.279
<v Speaker 3>I spoke with Michael Levy, CEO at Crow Holdings. It's

0:41:36.280 --> 0:41:39.719
<v Speaker 3>a Dallas based privately owned real estate investment and development affirm.

0:41:39.840 --> 0:41:42.520
<v Speaker 3>They've got thirty one billion dollars in assets under management.

0:41:42.800 --> 0:41:44.920
<v Speaker 15>I'd boil down to three things, you know. The first

0:41:45.040 --> 0:41:47.839
<v Speaker 15>is the market is highly bifurcated in terms of haves

0:41:47.880 --> 0:41:51.719
<v Speaker 15>and have nots, And today the have nots as office buildings,

0:41:52.120 --> 0:41:54.920
<v Speaker 15>and the have nots is a lot of the downtown

0:41:55.040 --> 0:41:58.640
<v Speaker 15>urban cores that are impacted by the flexible workforce and

0:41:58.719 --> 0:42:01.359
<v Speaker 15>not having as many people there and the issues. There's

0:42:01.400 --> 0:42:03.400
<v Speaker 15>a lot of halves in the business today, which is

0:42:03.440 --> 0:42:07.720
<v Speaker 15>the industrial sector and the residential rental sector, the data

0:42:07.760 --> 0:42:11.600
<v Speaker 15>center sector. So there it's a highly bifurcated, not painting

0:42:11.600 --> 0:42:14.040
<v Speaker 15>with a single brush across real estate in anyway.

0:42:14.040 --> 0:42:16.919
<v Speaker 3>But you guys have some commercial office we have very little.

0:42:16.920 --> 0:42:21.160
<v Speaker 15>We do have we we're building a fabulous mass timber building,

0:42:21.200 --> 0:42:23.000
<v Speaker 15>the largest mass timber office building.

0:42:23.560 --> 0:42:25.160
<v Speaker 11>We have a fabulous office.

0:42:24.840 --> 0:42:27.200
<v Speaker 15>Campus in Dallas at the very upper end of the

0:42:27.239 --> 0:42:30.640
<v Speaker 15>office sector. Buildings like this, they're very attractive to people,

0:42:30.960 --> 0:42:33.640
<v Speaker 15>they meet the modern needs. They're well leased. So the

0:42:33.640 --> 0:42:36.960
<v Speaker 15>top third of office is great. The bottom third is

0:42:37.000 --> 0:42:38.440
<v Speaker 15>going to be dirt. It just doesn't know it.

0:42:38.640 --> 0:42:39.879
<v Speaker 3>I just want to make sure I get this right.

0:42:39.920 --> 0:42:41.520
<v Speaker 3>You're actually actively building.

0:42:41.719 --> 0:42:43.920
<v Speaker 11>We're active. We have a development company.

0:42:43.600 --> 0:42:45.080
<v Speaker 3>An office, but an office building.

0:42:45.160 --> 0:42:47.600
<v Speaker 11>Correct. It's the largest Dallas.

0:42:47.400 --> 0:42:50.880
<v Speaker 15>It's in Frisco, which is effectively Dallas for metroplex.

0:42:50.880 --> 0:42:52.759
<v Speaker 3>Okay, so when did you start? When did you make

0:42:52.800 --> 0:42:53.480
<v Speaker 3>the plans for that?

0:42:53.960 --> 0:42:57.400
<v Speaker 15>Versus and right after COVID, right after right after Well.

0:42:57.280 --> 0:42:59.600
<v Speaker 3>How are you designing that in this flexible work environment

0:42:59.640 --> 0:42:59.879
<v Speaker 3>that you.

0:42:59.840 --> 0:43:02.160
<v Speaker 15>Just First of all, the building is not made of steel.

0:43:02.200 --> 0:43:05.239
<v Speaker 15>It's made of timber using a construction technology. So from

0:43:05.280 --> 0:43:09.320
<v Speaker 15>a sustainability perspective, you know, it's a much more sustainable building,

0:43:09.400 --> 0:43:13.200
<v Speaker 15>which appeals to lots of corporations and individuals today. It's

0:43:13.239 --> 0:43:17.320
<v Speaker 15>also physically beautiful because the interiors would so the structure

0:43:17.400 --> 0:43:21.080
<v Speaker 15>is shown and the layout is just big open collaborative

0:43:21.120 --> 0:43:23.799
<v Speaker 15>spaces and amenities, and it'll be in a neighborhood with

0:43:24.160 --> 0:43:27.360
<v Speaker 15>a hotel ultimately and other amenities, and people will be

0:43:27.440 --> 0:43:30.960
<v Speaker 15>able to live, work, play in this area. And that's

0:43:31.000 --> 0:43:31.840
<v Speaker 15>what people want.

0:43:31.680 --> 0:43:32.000
<v Speaker 11>All right.

0:43:32.040 --> 0:43:34.160
<v Speaker 1>So you are in New Yorker, you understand this market

0:43:34.239 --> 0:43:38.040
<v Speaker 1>really really well. I'm assuming you play in the commercial

0:43:38.080 --> 0:43:41.600
<v Speaker 1>real estate space. Would you not want to be someone

0:43:41.680 --> 0:43:43.759
<v Speaker 1>here in New York who owns maybe that's second or

0:43:43.760 --> 0:43:45.560
<v Speaker 1>third tier office property right now?

0:43:46.360 --> 0:43:49.120
<v Speaker 15>Like most things, it's all about what your basis, your costs.

0:43:49.160 --> 0:43:51.800
<v Speaker 15>But yes, as a general rule, let's just call it

0:43:51.840 --> 0:43:53.880
<v Speaker 15>the bottom third of office buildings. A lot of these

0:43:53.920 --> 0:43:57.480
<v Speaker 15>buildings you see, for example on Third Avenue, for example, these.

0:43:57.360 --> 0:44:00.040
<v Speaker 11>Are really tough properties that are likely.

0:43:59.840 --> 0:44:03.399
<v Speaker 15>To wind up in the hands of people who buy

0:44:03.440 --> 0:44:06.000
<v Speaker 15>them at huge discounts to their value of just a

0:44:06.000 --> 0:44:09.319
<v Speaker 15>few years ago and ultimately look to repurpose them. But

0:44:09.400 --> 0:44:12.920
<v Speaker 15>this is a multi decade problem. This is not going

0:44:12.960 --> 0:44:14.200
<v Speaker 15>to be resolved in the next two.

0:44:14.200 --> 0:44:14.680
<v Speaker 11>Or three years.

0:44:14.760 --> 0:44:19.080
<v Speaker 15>So no crisis there. There's not a broader real estate crisis.

0:44:19.120 --> 0:44:21.560
<v Speaker 15>There is distress in the office space. But if you

0:44:21.640 --> 0:44:24.239
<v Speaker 15>really look at the percentage of disposure that people have

0:44:24.360 --> 0:44:26.799
<v Speaker 15>to this asset class. In the totality of the real

0:44:26.880 --> 0:44:29.759
<v Speaker 15>estate sector, it's relatively small. If you talk to the

0:44:29.800 --> 0:44:32.360
<v Speaker 15>banks and their exposure. It's not going to take the

0:44:32.360 --> 0:44:34.719
<v Speaker 15>financial system down, it's not going to take the real

0:44:34.840 --> 0:44:38.360
<v Speaker 15>estate industry down. But those lower third of office buildings

0:44:38.360 --> 0:44:41.360
<v Speaker 15>across the country, they are very difficult assets and people

0:44:41.360 --> 0:44:42.239
<v Speaker 15>are going to lose them.

0:44:42.320 --> 0:44:43.600
<v Speaker 3>Why do you think it's going to be such a

0:44:43.719 --> 0:44:47.839
<v Speaker 3>multi decade long turnaround or at least experience.

0:44:47.760 --> 0:44:49.920
<v Speaker 15>Well, One, you can look at things that have already happened,

0:44:49.920 --> 0:44:52.360
<v Speaker 15>like the mall sector, which start to get disintermediated in

0:44:52.400 --> 0:44:54.360
<v Speaker 15>the early two thousands, and you can see lots of

0:44:54.360 --> 0:44:57.880
<v Speaker 15>dormant malls all over America. The issue is one it

0:44:57.960 --> 0:45:00.360
<v Speaker 15>needs to from a price perspective, get down down to

0:45:01.040 --> 0:45:03.560
<v Speaker 15>ultimately the value of the land so someone can redevelop

0:45:03.600 --> 0:45:06.640
<v Speaker 15>it and it makes sense. And secondly, the entitlement process,

0:45:06.640 --> 0:45:09.600
<v Speaker 15>you know, going from zoning and entitlements. You know, communities

0:45:09.600 --> 0:45:12.840
<v Speaker 15>and neighborhoods don't necessarily want to entitle you for apartments,

0:45:12.880 --> 0:45:15.480
<v Speaker 15>for example, if you were zoned for office and so

0:45:15.680 --> 0:45:18.160
<v Speaker 15>this takes decades, and it's going to take decades.

0:45:18.320 --> 0:45:21.360
<v Speaker 1>Michael, your company's seventy five years years old. Obviously you

0:45:21.360 --> 0:45:22.840
<v Speaker 1>haven't been there the whole time, but you guys have

0:45:22.920 --> 0:45:26.239
<v Speaker 1>seen a lot of different cycles. I mean, if you

0:45:26.320 --> 0:45:29.879
<v Speaker 1>had one word, two words to describe the real estate

0:45:29.960 --> 0:45:31.839
<v Speaker 1>cycle right now, how would you And I know that's

0:45:31.880 --> 0:45:36.080
<v Speaker 1>hard because different geographies, different types, but what would how

0:45:36.080 --> 0:45:36.920
<v Speaker 1>would you describe it?

0:45:36.960 --> 0:45:40.600
<v Speaker 15>Sure, I would describe it as we are just beginning

0:45:40.600 --> 0:45:43.800
<v Speaker 15>to merge because of the interest rate cycle and inflation.

0:45:43.880 --> 0:45:47.600
<v Speaker 15>We are just becoming beginning to emerge, literally just beginning

0:45:47.640 --> 0:45:50.799
<v Speaker 15>to e merge from a very contracted, frozen period of

0:45:50.800 --> 0:45:54.319
<v Speaker 15>time twenty twenty four. It looks like in terms of

0:45:54.360 --> 0:45:57.720
<v Speaker 15>the capital markets and lending, because of inflation and interest rates,

0:45:58.080 --> 0:46:01.719
<v Speaker 15>the friction that's been in the business is beginning to

0:46:01.719 --> 0:46:05.759
<v Speaker 15>be alleviated. So there's a capital market cycle that's been

0:46:06.440 --> 0:46:10.560
<v Speaker 15>destructive with respective valuation levels and transaction levels. But the

0:46:10.719 --> 0:46:16.040
<v Speaker 15>fundamentals rental growth, occupancy, with the exception of the office sector,

0:46:16.400 --> 0:46:21.120
<v Speaker 15>have been great generally across the country in most major markets.

0:46:21.200 --> 0:46:24.480
<v Speaker 1>You are obviously watching the rate cycle very carefully. Does

0:46:24.520 --> 0:46:27.680
<v Speaker 1>it matter if the Fed does two rate cuts, three

0:46:27.800 --> 0:46:30.600
<v Speaker 1>rate cuts, five rate cuts this year in terms of

0:46:30.600 --> 0:46:31.840
<v Speaker 1>what it means for your business.

0:46:32.120 --> 0:46:34.960
<v Speaker 15>I don't think there's a very direct course. I certainly

0:46:35.040 --> 0:46:38.359
<v Speaker 15>would not speculate the two is bad in five is good.

0:46:38.440 --> 0:46:41.680
<v Speaker 15>I can just say in general, for our levered asset class,

0:46:41.719 --> 0:46:44.520
<v Speaker 15>don't fight the FED. And the FED is relaxing rates

0:46:44.920 --> 0:46:46.680
<v Speaker 15>and they're coming down. That's going to be good for

0:46:46.800 --> 0:46:50.640
<v Speaker 15>our industry in terms of transaction activity, financing, valuation levels,

0:46:51.200 --> 0:46:54.360
<v Speaker 15>the grease that allows the industry to move forward.

0:46:54.520 --> 0:46:56.839
<v Speaker 3>We recently spoke about a Bloomberg big take by own

0:46:56.880 --> 0:46:59.520
<v Speaker 3>Sean donn and about how Americans are moving around, especially

0:46:59.560 --> 0:47:02.760
<v Speaker 3>in swing states, and that could impact the presidential election outcome.

0:47:03.040 --> 0:47:05.200
<v Speaker 3>You have people all over the country, You have businesses

0:47:05.400 --> 0:47:07.600
<v Speaker 3>and properties all over the country. Give us some color

0:47:07.640 --> 0:47:09.480
<v Speaker 3>about the demographic trends that you're seeing.

0:47:09.600 --> 0:47:12.360
<v Speaker 15>Yeah, look, there is no doubt America is moving to

0:47:12.400 --> 0:47:15.000
<v Speaker 15>the southeast and southwest. Now at one level, that's a set,

0:47:15.040 --> 0:47:18.200
<v Speaker 15>you know, seventy five year trend when air conditioning started,

0:47:18.600 --> 0:47:23.640
<v Speaker 15>but it is accelerated, it's sustaining itself, and it's a

0:47:23.719 --> 0:47:27.040
<v Speaker 15>virtual cycle. Cities that thirty years ago, as someone from

0:47:27.080 --> 0:47:28.920
<v Speaker 15>New York you may not wanted to have lived in

0:47:29.400 --> 0:47:32.600
<v Speaker 15>today are vibrant and with restaurants and culture and food,

0:47:33.000 --> 0:47:34.480
<v Speaker 15>and so this trend is continuing.

0:47:34.920 --> 0:47:36.359
<v Speaker 3>Does that make you barish on New York?

0:47:37.280 --> 0:47:38.440
<v Speaker 1>I think be careful.

0:47:38.480 --> 0:47:39.600
<v Speaker 11>There's a lot of New Yorkers right.

0:47:39.640 --> 0:47:43.400
<v Speaker 15>I understand New York has some very significant challenges, not

0:47:43.440 --> 0:47:45.680
<v Speaker 15>as difficult as some other cities such as San Francisco.

0:47:46.080 --> 0:47:49.879
<v Speaker 15>But the reality is our office buildings. This was a

0:47:50.200 --> 0:47:55.759
<v Speaker 15>city that forever has been first work, second play, third live. Well,

0:47:55.800 --> 0:47:58.120
<v Speaker 15>people are coming into the office a lot less. And

0:47:58.160 --> 0:47:59.840
<v Speaker 15>if they come into the office a lot less, that

0:48:00.080 --> 0:48:03.200
<v Speaker 15>means not only the offices occupied less, the retailers have less.

0:48:03.640 --> 0:48:07.440
<v Speaker 15>It's hurting on top of people are not only people,

0:48:07.520 --> 0:48:11.000
<v Speaker 15>but wealth is and business is leaving the city and

0:48:11.040 --> 0:48:15.400
<v Speaker 15>the state. You can look at the data for lower costs,

0:48:15.880 --> 0:48:17.560
<v Speaker 15>higher quality of life markets.

0:48:17.640 --> 0:48:20.360
<v Speaker 1>We got to run really a great perspective. Michael Levy,

0:48:20.440 --> 0:48:23.440
<v Speaker 1>chief executive Officer of cro Holdings, joining us here at

0:48:23.440 --> 0:48:25.960
<v Speaker 1>our New York studio. This is Bloomberg Business Week. Michael,

0:48:25.960 --> 0:48:27.120
<v Speaker 1>thank you.

0:48:27.120 --> 0:48:30.600
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:48:30.719 --> 0:48:33.919
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:48:34.000 --> 0:48:36.160
<v Speaker 2>on Apple car Play and and Brout Auto with a

0:48:36.160 --> 0:48:40.960
<v Speaker 2>Bloomberg Business app or want US Live on YouTube well again.

0:48:41.040 --> 0:48:44.160
<v Speaker 1>Depending US existing home sales rebounded sharply in December to

0:48:44.200 --> 0:48:47.200
<v Speaker 1>a five month high, suggesting the recent drop in mortgage

0:48:47.239 --> 0:48:50.120
<v Speaker 1>rates is helping to stabilize the resale market. That recent drop,

0:48:50.120 --> 0:48:52.719
<v Speaker 1>by the way, in mortgage rates also helping to bring

0:48:52.760 --> 0:48:55.840
<v Speaker 1>sales of new homes in the US past forecasts in December.

0:48:55.840 --> 0:48:58.799
<v Speaker 1>We got that data yesterday, and in general, we've been

0:48:58.840 --> 0:49:01.640
<v Speaker 1>thinking a lot about real estate and talking to different

0:49:01.680 --> 0:49:04.040
<v Speaker 1>voices in different sectors of the industry.

0:49:04.120 --> 0:49:06.040
<v Speaker 3>You have some sectors that we've covered in recent days

0:49:06.200 --> 0:49:10.799
<v Speaker 3>have been office, hospitality, hotel, industrial, but it got us

0:49:10.840 --> 0:49:13.759
<v Speaker 3>thinking more about so called alternative real estate assets. We're

0:49:13.760 --> 0:49:16.839
<v Speaker 3>talking about senior housing, self storage, student housing, and more.

0:49:17.200 --> 0:49:19.759
<v Speaker 3>It's top of mind at Harrison Street, a company that

0:49:19.800 --> 0:49:23.360
<v Speaker 3>focuses exclusively on so called alternative real assets. The company

0:49:23.360 --> 0:49:26.239
<v Speaker 3>has fifty five billion dollars in assets under management with

0:49:26.320 --> 0:49:28.960
<v Speaker 3>more than five hundred institutional investors around the world.

0:49:29.160 --> 0:49:31.759
<v Speaker 1>Christopher Merrill is CEO of the Chicago based Harrison Street.

0:49:31.800 --> 0:49:33.799
<v Speaker 1>He's in town and he joins us here in our

0:49:33.800 --> 0:49:37.040
<v Speaker 1>Bloomberg Interactive Broker studio. So great to have you here.

0:49:38.080 --> 0:49:40.680
<v Speaker 1>We like to start big broad it's a new year.

0:49:41.200 --> 0:49:43.480
<v Speaker 1>How are you looking at twenty twenty four and how

0:49:43.520 --> 0:49:46.319
<v Speaker 1>it compares to coming off of the pandemic and then

0:49:46.360 --> 0:49:47.400
<v Speaker 1>even pre pandemic.

0:49:47.560 --> 0:49:49.279
<v Speaker 6>Sure, well, thank you for having me. It's great to

0:49:49.280 --> 0:49:49.600
<v Speaker 6>be here.

0:49:50.320 --> 0:49:53.120
<v Speaker 16>You know, we look at this year and we're absolutely

0:49:53.120 --> 0:49:57.919
<v Speaker 16>excited about the alternative segments. To us, this is now

0:49:57.960 --> 0:50:00.560
<v Speaker 16>sort of the second black Swan event we've been through

0:50:00.560 --> 0:50:01.040
<v Speaker 16>as a firm.

0:50:01.080 --> 0:50:02.600
<v Speaker 6>We were the first move and alternative real.

0:50:02.600 --> 0:50:05.160
<v Speaker 16>Estate, starting the business in five so we saw how

0:50:05.200 --> 0:50:08.200
<v Speaker 16>these alternative assets did in the global financial crisis, and

0:50:08.239 --> 0:50:11.160
<v Speaker 16>then we saw how they performed the pandemic. So coming

0:50:11.160 --> 0:50:13.200
<v Speaker 16>out of this environment, going to twenty twenty four, what

0:50:13.360 --> 0:50:17.560
<v Speaker 16>you have as a situation where demographics are solid, they're strong,

0:50:17.960 --> 0:50:21.160
<v Speaker 16>but supply has been choked off. So many asset classes

0:50:21.160 --> 0:50:23.960
<v Speaker 16>that you mentioned have a ton of headwinds. When you

0:50:23.960 --> 0:50:26.960
<v Speaker 16>think about what's happening in student housing, senior housing, medical,

0:50:27.000 --> 0:50:31.400
<v Speaker 16>life science, tremendous tailwines right now is demands increasing, enrollments

0:50:31.440 --> 0:50:34.480
<v Speaker 16>are up at schools, aging population, and there's no supply.

0:50:34.800 --> 0:50:36.400
<v Speaker 16>So we look at this as some of the greatest

0:50:36.480 --> 0:50:38.160
<v Speaker 16>vintage years we're going to see for some time.

0:50:38.360 --> 0:50:42.560
<v Speaker 3>I understand that for life sciences, medical, senior housing, student housing.

0:50:43.080 --> 0:50:45.000
<v Speaker 3>But self storage isn't there a glut?

0:50:45.320 --> 0:50:45.480
<v Speaker 11>You know?

0:50:45.520 --> 0:50:46.080
<v Speaker 6>It's interesting.

0:50:46.080 --> 0:50:49.680
<v Speaker 16>Self storage is a fantastic asset class, and it's really

0:50:49.719 --> 0:50:52.080
<v Speaker 16>is one that you have to look market by market.

0:50:52.160 --> 0:50:54.520
<v Speaker 16>It's a sort of not in my backyard asset. But

0:50:54.640 --> 0:50:57.520
<v Speaker 16>the great thing about storage is people use it in

0:50:57.560 --> 0:51:00.799
<v Speaker 16>good and bad times. It's life events. You'll never get

0:51:00.880 --> 0:51:02.120
<v Speaker 16>rid of their They don't ever get.

0:51:02.080 --> 0:51:02.320
<v Speaker 2>Rid of it.

0:51:03.280 --> 0:51:04.440
<v Speaker 1>You've ever seen storage.

0:51:04.480 --> 0:51:07.680
<v Speaker 3>It's so unique, but it's amazing, Derek glut of it.

0:51:07.719 --> 0:51:10.520
<v Speaker 16>I mean the way we do how we invest in

0:51:10.560 --> 0:51:11.960
<v Speaker 16>all terms, because there's a lot of different ways to

0:51:11.960 --> 0:51:14.920
<v Speaker 16>invest in terms, we'd like to invest in asset by asset,

0:51:15.080 --> 0:51:17.960
<v Speaker 16>create portfolios and then sell to the larger players. So

0:51:18.040 --> 0:51:20.360
<v Speaker 16>for us, there's a huge demand in owning these assets.

0:51:20.400 --> 0:51:23.200
<v Speaker 16>It's consistent cash flow month to month leases, so in

0:51:23.239 --> 0:51:26.000
<v Speaker 16>a inflationary environment you can really reprice. And so what

0:51:26.080 --> 0:51:27.640
<v Speaker 16>we like to do is do the hard work, build

0:51:27.640 --> 0:51:30.000
<v Speaker 16>portfolios and then sell to those groups that are really

0:51:30.000 --> 0:51:31.640
<v Speaker 16>trying to get exposure to the asset class.

0:51:31.760 --> 0:51:34.200
<v Speaker 3>Is it nice that self storage also as zero employees,

0:51:34.440 --> 0:51:35.879
<v Speaker 3>so their overhead is so low.

0:51:36.000 --> 0:51:39.680
<v Speaker 16>It's amazing it's the lowest default asset class. You get

0:51:39.719 --> 0:51:42.360
<v Speaker 16>about the same rent per square foot as an apartment,

0:51:42.440 --> 0:51:44.760
<v Speaker 16>but you really don't have a tenant. When someone leaves,

0:51:44.760 --> 0:51:46.719
<v Speaker 16>you roll it up, you sweep it. So it's a

0:51:46.719 --> 0:51:49.000
<v Speaker 16>it's a great business, but the challenge with it is

0:51:49.000 --> 0:51:51.160
<v Speaker 16>it's an easy asset class to build, so you have

0:51:51.239 --> 0:51:53.160
<v Speaker 16>to go into markets where it's hard and titlements because

0:51:53.160 --> 0:51:54.839
<v Speaker 16>it's not in my backyard, so you've got to find

0:51:54.920 --> 0:51:57.600
<v Speaker 16>high barrier entry markets once you own those assets.

0:51:57.640 --> 0:52:00.640
<v Speaker 1>Fantastic what happened during the pandemic to all of the assets.

0:52:01.040 --> 0:52:03.040
<v Speaker 16>So what happened it was fantastic, you know during the

0:52:03.080 --> 0:52:05.919
<v Speaker 16>pandemic because at first people nervous, what's going to happen

0:52:05.920 --> 0:52:08.640
<v Speaker 16>to student housing? What is online learning? What's going to

0:52:08.640 --> 0:52:10.680
<v Speaker 16>happen to your off campus housing environment?

0:52:10.760 --> 0:52:12.160
<v Speaker 1>And self storage particularly?

0:52:12.239 --> 0:52:15.040
<v Speaker 16>Yeah, I mean what happened with all these asset classes

0:52:15.160 --> 0:52:19.560
<v Speaker 16>just consistent, consistent people that were doing businesses online were

0:52:19.640 --> 0:52:23.040
<v Speaker 16>using storage facilities. People were you know, when you thought

0:52:23.040 --> 0:52:25.319
<v Speaker 16>about people moving, there was more flexibility, so people were

0:52:25.320 --> 0:52:26.600
<v Speaker 16>starting to move into other markets.

0:52:26.680 --> 0:52:26.799
<v Speaker 2>Right.

0:52:26.840 --> 0:52:29.080
<v Speaker 16>You saw a lot of remote working, so people were traveling,

0:52:29.120 --> 0:52:31.640
<v Speaker 16>moving and so they were using storage.

0:52:31.239 --> 0:52:32.040
<v Speaker 11>And student housing.

0:52:32.120 --> 0:52:32.480
<v Speaker 1>Same thing.

0:52:32.600 --> 0:52:35.560
<v Speaker 16>Student housing was fantastic because really the students didn't want

0:52:35.600 --> 0:52:37.320
<v Speaker 16>to be in mom or dad's basement.

0:52:37.360 --> 0:52:39.800
<v Speaker 6>They wanted to stay in their off campus apartment with nieces.

0:52:39.840 --> 0:52:42.360
<v Speaker 1>My daughter wasn't in college, ye, but my nieces didn't

0:52:42.360 --> 0:52:44.040
<v Speaker 1>care if she was on college. I think it was

0:52:44.040 --> 0:52:46.279
<v Speaker 1>her first year. She was a freshman, and I think

0:52:46.320 --> 0:52:48.160
<v Speaker 1>after having to stay home for a little bit, was like,

0:52:48.200 --> 0:52:50.720
<v Speaker 1>I think, very happy to be at least on campus,

0:52:51.160 --> 0:52:52.800
<v Speaker 1>had a whole dorm room to herself.

0:52:52.840 --> 0:52:54.520
<v Speaker 16>And that's what's happening that you look at the Power

0:52:54.600 --> 0:52:58.040
<v Speaker 16>five universities, enrollments are up, You're seeing rent increases eight

0:52:58.120 --> 0:52:58.879
<v Speaker 16>to ten percent a year.

0:52:58.920 --> 0:52:59.760
<v Speaker 6>There's just no supply.

0:53:00.040 --> 0:53:01.759
<v Speaker 3>Talk to me about the type of student housing you do,

0:53:01.800 --> 0:53:03.880
<v Speaker 3>because not all student housing is created equal. I know

0:53:03.920 --> 0:53:07.680
<v Speaker 3>that the student housing that I experience and student housing

0:53:07.719 --> 0:53:10.480
<v Speaker 3>that I experience isn't necessarily the same student housing that

0:53:10.520 --> 0:53:12.279
<v Speaker 3>other folks have experienced.

0:53:12.400 --> 0:53:14.560
<v Speaker 16>You know, it really is a different level of quality

0:53:14.600 --> 0:53:17.120
<v Speaker 16>and a lot of us experience. But it's really is

0:53:17.160 --> 0:53:19.560
<v Speaker 16>that what you say, Well, I mean, it's what it is.

0:53:19.560 --> 0:53:25.000
<v Speaker 3>It's come with a beer soaked couch outside outside, you know.

0:53:25.200 --> 0:53:27.560
<v Speaker 16>I think that the key the key with the business

0:53:27.640 --> 0:53:29.480
<v Speaker 16>is it's it's all a bed bath parody, so it's

0:53:29.520 --> 0:53:31.600
<v Speaker 16>like multifamily, but really what it is is not bed

0:53:31.600 --> 0:53:34.279
<v Speaker 16>bath parody, three bedroom, three bath, but it's a real

0:53:34.320 --> 0:53:37.920
<v Speaker 16>focus on gated, well lit safe safety is a big issue,

0:53:38.520 --> 0:53:41.440
<v Speaker 16>so that's really a focus is creating an environment where

0:53:41.840 --> 0:53:46.799
<v Speaker 16>you are providing safe environment study rooms, amenities, health clubs,

0:53:46.840 --> 0:53:47.160
<v Speaker 16>et cetera.

0:53:47.280 --> 0:53:50.040
<v Speaker 3>So what are these are? These? Are these student housing?

0:53:50.080 --> 0:53:54.080
<v Speaker 3>Are these student houses that are multi multi unit that

0:53:54.200 --> 0:53:58.400
<v Speaker 3>are affiliated with a college or university? So or is

0:53:58.400 --> 0:54:02.239
<v Speaker 3>it are you essentially building like a huge building of apartments?

0:54:02.280 --> 0:54:04.200
<v Speaker 16>So a big part of our business, we're sort of

0:54:04.200 --> 0:54:06.120
<v Speaker 16>the largest owner of off campus housing, so that's not

0:54:06.160 --> 0:54:09.080
<v Speaker 16>really affiliated with university. It's off campus, but the school

0:54:09.120 --> 0:54:11.040
<v Speaker 16>loves it because it becomes an amenity to the school.

0:54:11.080 --> 0:54:14.000
<v Speaker 16>They can say to a student when you're a sophomore, junior, senior,

0:54:14.280 --> 0:54:16.080
<v Speaker 16>this is where you can live. So the schools like

0:54:16.160 --> 0:54:18.080
<v Speaker 16>working with good managers. We also have a part of

0:54:18.120 --> 0:54:20.160
<v Speaker 16>our business what we call our P three business where

0:54:20.160 --> 0:54:23.600
<v Speaker 16>we're doing public to private partnerships with universities where we're

0:54:23.600 --> 0:54:25.799
<v Speaker 16>working with and helping them build dormitory because a lot

0:54:25.800 --> 0:54:28.120
<v Speaker 16>of these big universities don't have the capital. So we're

0:54:28.160 --> 0:54:30.920
<v Speaker 16>going we've probably got thirty to thirty five universities that

0:54:31.000 --> 0:54:33.200
<v Speaker 16>we are actually helping them with their housing.

0:54:33.680 --> 0:54:37.200
<v Speaker 3>Hey, security deposits and student housing. Like, what's the average

0:54:37.280 --> 0:54:39.799
<v Speaker 3>rate that you actually keep from those? These people just

0:54:39.840 --> 0:54:40.720
<v Speaker 3>destroy their rooms?

0:54:40.840 --> 0:54:45.200
<v Speaker 16>You know what, It's fascinating that if you provide a nice,

0:54:45.239 --> 0:54:47.600
<v Speaker 16>high quality product and you walk the units on a

0:54:47.600 --> 0:54:50.960
<v Speaker 16>regular basis and you have the willingness to kick children

0:54:50.960 --> 0:54:52.839
<v Speaker 16>out if they're not taking care of it, and you're

0:54:52.840 --> 0:54:55.520
<v Speaker 16>building their parents. Actually they're taking very good care of

0:54:55.520 --> 0:54:57.960
<v Speaker 16>the units. And you know, we have a higher percentage

0:54:57.960 --> 0:54:58.880
<v Speaker 16>of women a lot of times.

0:54:58.760 --> 0:54:59.360
<v Speaker 6>In these units.

0:54:59.440 --> 0:55:02.160
<v Speaker 16>And so actually saying it's not the type of thing,

0:55:02.160 --> 0:55:04.680
<v Speaker 16>and that's when we started the business, it was student

0:55:04.680 --> 0:55:06.120
<v Speaker 16>housing is an in social asset class.

0:55:06.160 --> 0:55:07.840
<v Speaker 6>It's animal house. There's no way this is going to

0:55:07.880 --> 0:55:08.479
<v Speaker 6>be insit usual.

0:55:08.680 --> 0:55:10.359
<v Speaker 16>But I think people have seen how the industry has

0:55:10.400 --> 0:55:14.200
<v Speaker 16>really developed and it's really become an asset class where

0:55:14.200 --> 0:55:16.719
<v Speaker 16>insurance costs are lower than multi family. We have better

0:55:16.760 --> 0:55:20.440
<v Speaker 16>rent growth than multifamily, and you have really sticky strong demand.

0:55:20.280 --> 0:55:22.400
<v Speaker 1>Drivers well, and you have parents who are footing the bill.

0:55:22.320 --> 0:55:23.560
<v Speaker 6>And you have parents who are footing the bill.

0:55:23.600 --> 0:55:25.520
<v Speaker 16>So from a credit standpoint, you think of only a

0:55:25.600 --> 0:55:28.440
<v Speaker 16>multi family versus only student housing. We have great credit sticky,

0:55:28.480 --> 0:55:30.320
<v Speaker 16>not because you've spilled jello shots everywhere.

0:55:30.360 --> 0:55:32.080
<v Speaker 1>I have to tell you, like I go and I

0:55:32.239 --> 0:55:35.840
<v Speaker 1>know you do. There's a story there. I've helped my

0:55:35.920 --> 0:55:38.640
<v Speaker 1>daughter move out and I am amazed at like some

0:55:38.719 --> 0:55:41.920
<v Speaker 1>of the haroommates or like you will just leave that

0:55:41.920 --> 0:55:43.879
<v Speaker 1>in the fridge. I'm like, nope, You're cleaning it all out.

0:55:44.320 --> 0:55:46.120
<v Speaker 1>It's going to be clean because I want the security

0:55:46.120 --> 0:55:46.759
<v Speaker 1>to possibility.

0:55:46.840 --> 0:55:47.520
<v Speaker 11>Right, that's right.

0:55:47.760 --> 0:55:52.320
<v Speaker 3>I'm a tough bringing me back, Carol. What's senior housing?

0:55:52.760 --> 0:55:55.000
<v Speaker 1>So senior we're just getting older.

0:55:55.480 --> 0:55:57.879
<v Speaker 16>People are getting older. But the challenge is and there's

0:55:57.880 --> 0:55:59.920
<v Speaker 16>different ways to invest in senior housing, is people getting

0:56:00.760 --> 0:56:02.600
<v Speaker 16>but we're having memory.

0:56:02.280 --> 0:56:04.239
<v Speaker 6>Issues, assisted dementia.

0:56:04.360 --> 0:56:07.759
<v Speaker 16>So where we focus is on independent living, memory care,

0:56:08.080 --> 0:56:11.200
<v Speaker 16>dementia rental for and private pay.

0:56:11.719 --> 0:56:14.400
<v Speaker 6>We don't focus on skilled nursing. That's more public pay issues.

0:56:14.719 --> 0:56:17.200
<v Speaker 16>But when you look at what's happening, five million people

0:56:17.239 --> 0:56:20.879
<v Speaker 16>turning eighty by more turning eighty by you know twenty thirty,

0:56:21.040 --> 0:56:23.839
<v Speaker 16>there is not near enough supply right now. So We're

0:56:23.880 --> 0:56:25.440
<v Speaker 16>going to wake up in four and five years and

0:56:25.520 --> 0:56:28.160
<v Speaker 16>wonder where are we going to house all of the

0:56:28.200 --> 0:56:31.480
<v Speaker 16>folks that have memory and health issues. It's almost impossible

0:56:31.480 --> 0:56:34.080
<v Speaker 16>to take care of a loved one that has Alzheimer's dementia.

0:56:34.200 --> 0:56:38.240
<v Speaker 16>So it is a very important NASA class. It's hard,

0:56:38.280 --> 0:56:41.000
<v Speaker 16>it's not easy. You need great operating partners. But it's

0:56:41.040 --> 0:56:42.920
<v Speaker 16>a business that we're very bullsho on and we're seeing

0:56:42.920 --> 0:56:45.080
<v Speaker 16>occupancies back to pre pandemic levels right now.

0:56:45.080 --> 0:56:46.640
<v Speaker 3>How do you design for that just in the last

0:56:46.680 --> 0:56:47.600
<v Speaker 3>thirty seconds that we have.

0:56:47.800 --> 0:56:49.520
<v Speaker 16>You know, I think what you do is we have

0:56:49.600 --> 0:56:52.880
<v Speaker 16>folks that have been taking care of demension also repairers

0:56:52.680 --> 0:56:55.719
<v Speaker 16>for decades. So it's really about what paint colors you use,

0:56:56.080 --> 0:56:58.040
<v Speaker 16>you know, how do you do how do you do carpets,

0:56:59.280 --> 0:57:01.760
<v Speaker 16>how do you do the right caregivers? And so really

0:57:01.800 --> 0:57:04.560
<v Speaker 16>for us, it's about choosing great local partners to work with.

0:57:04.600 --> 0:57:06.600
<v Speaker 1>I've seen it firsthand. And there's safety issues, so you

0:57:06.600 --> 0:57:09.080
<v Speaker 1>can't somebody can't just walk out. There's a lot of

0:57:09.080 --> 0:57:14.319
<v Speaker 1>safety measures in place. Favorite favorite market right now, geography

0:57:14.320 --> 0:57:15.920
<v Speaker 1>real quick, you.

0:57:15.840 --> 0:57:18.080
<v Speaker 16>Know, I think the right now we're active in the US,

0:57:18.160 --> 0:57:19.960
<v Speaker 16>Canada and Europe, and so we love all those markets.

0:57:20.000 --> 0:57:21.840
<v Speaker 16>So for us, if I'm near a great university or

0:57:21.880 --> 0:57:24.560
<v Speaker 16>near a great hospital system, you know, that's where we

0:57:24.600 --> 0:57:26.320
<v Speaker 16>want to be. And so we can be really diversified

0:57:26.360 --> 0:57:28.720
<v Speaker 16>across the US and Europe. And so it's hard to

0:57:28.720 --> 0:57:31.280
<v Speaker 16>pick a favorite market. We just love some of the fundamentals.

0:57:31.360 --> 0:57:33.080
<v Speaker 1>Right now, all right, I can leave it there, real fun,

0:57:33.160 --> 0:57:35.960
<v Speaker 1>Thank you so much. Great trip back home to Chicago,

0:57:36.040 --> 0:57:39.160
<v Speaker 1>Chris Christopher Merrill. He's the chief executive officer at Harrison Street.

0:57:39.200 --> 0:57:41.400
<v Speaker 1>Joining us here in our Bloomberg Interactive Brokers studio.

0:57:48.280 --> 0:57:52.120
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:57:52.240 --> 0:57:55.440
<v Speaker 2>each weekdays starting a two pm Eastern don't applecar play

0:57:55.440 --> 0:57:58.280
<v Speaker 2>and Androyd Auto with the Bloomberg Business And you can

0:57:58.320 --> 0:58:01.440
<v Speaker 2>also listen live on Amazon and Alexa from our flagship

0:58:01.480 --> 0:58:05.280
<v Speaker 2>New York station, Just say Alexa play Bloomberg eleven thirty.

0:58:06.240 --> 0:58:08.840
<v Speaker 3>So we wondered too about the hospitality side of the business.

0:58:08.880 --> 0:58:12.439
<v Speaker 3>The Bloomberg Reat Hotels indexes rally twenty six percent since

0:58:12.560 --> 0:58:14.320
<v Speaker 3>late October, and we had the perfect guest with us.

0:58:14.400 --> 0:58:18.440
<v Speaker 3>Kevin Davis is CEO America's Hotel and Hospitality at JL

0:58:18.760 --> 0:58:21.600
<v Speaker 3>Jones Langmassol. It's the publicly held real estate and investment

0:58:21.680 --> 0:58:25.480
<v Speaker 3>management consultancy. It trades under the ticker JL. Kevin's here

0:58:25.520 --> 0:58:28.720
<v Speaker 3>in our studio at Bloomberg Headquarters in New York. Good

0:58:28.760 --> 0:58:31.680
<v Speaker 3>to have you with us this afternoon, welcome back, Great

0:58:31.720 --> 0:58:34.000
<v Speaker 3>to be here. You know, our Bloomberg Pursuits team called

0:58:34.040 --> 0:58:36.240
<v Speaker 3>it already, they said, twenty twenty four is going to

0:58:36.240 --> 0:58:38.160
<v Speaker 3>be a record setting year when it comes to travel

0:58:38.160 --> 0:58:41.720
<v Speaker 3>on the tourism side, on the business travel side. First up,

0:58:41.720 --> 0:58:45.560
<v Speaker 3>though at JL, you're involved in office, industrial, retail, give

0:58:45.640 --> 0:58:47.360
<v Speaker 3>us size and scope here when it comes to the

0:58:47.360 --> 0:58:49.640
<v Speaker 3>hotel and hospitality business that you're in charge of.

0:58:50.320 --> 0:58:52.840
<v Speaker 17>Yeah, So our business relative to some of the other

0:58:52.920 --> 0:58:57.040
<v Speaker 17>asset classes is relatively small, but certainly our impact on

0:58:57.160 --> 0:59:00.200
<v Speaker 17>GGDP is relatively large given the number of people that

0:59:00.280 --> 0:59:04.040
<v Speaker 17>work in hotels and hospitality and leisure around the country.

0:59:04.160 --> 0:59:07.400
<v Speaker 17>So it's a business that has a pretty significant impact

0:59:07.480 --> 0:59:08.240
<v Speaker 17>on the economy.

0:59:08.440 --> 0:59:08.760
<v Speaker 11>Yeah.

0:59:08.800 --> 0:59:11.200
<v Speaker 1>Absolutely, And you guys obviously want to get into because

0:59:11.240 --> 0:59:13.520
<v Speaker 1>why and want you assume you can grow to how

0:59:13.600 --> 0:59:14.400
<v Speaker 1>much of your business.

0:59:15.040 --> 0:59:18.640
<v Speaker 17>Look, we have aggressive and ambitious growth goals, and so

0:59:18.880 --> 0:59:21.440
<v Speaker 17>our hope is that we continue to move the business

0:59:21.440 --> 0:59:24.080
<v Speaker 17>forward and make significant strides in terms of growth.

0:59:24.120 --> 0:59:25.560
<v Speaker 3>I mean, is it going to grow faster? Is it

0:59:25.600 --> 0:59:27.800
<v Speaker 3>going to grow faster than office, industrial and retail?

0:59:28.080 --> 0:59:29.680
<v Speaker 11>You know, look, it's hard to say.

0:59:29.720 --> 0:59:32.280
<v Speaker 17>Certainly, some of those sectors have been challenged and are

0:59:32.320 --> 0:59:35.240
<v Speaker 17>in the midst of recovering. I will tell you one

0:59:35.240 --> 0:59:37.520
<v Speaker 17>of the things that we're super optimistic about as it

0:59:37.560 --> 0:59:40.080
<v Speaker 17>relates to hospitality, it has proven to be a strong

0:59:40.120 --> 0:59:42.680
<v Speaker 17>inflation hedge and while inflation looks like it's in the

0:59:42.720 --> 0:59:43.880
<v Speaker 17>rear view mirror.

0:59:43.800 --> 0:59:46.040
<v Speaker 11>As a result of that, it's attracted a lot.

0:59:45.880 --> 0:59:50.520
<v Speaker 17>Of institutional investors into the space. And also hospitality typically

0:59:50.560 --> 0:59:54.280
<v Speaker 17>offers incremental yield relative to other asset classes, and so

0:59:54.320 --> 0:59:56.840
<v Speaker 17>as a result of that, investors are coming into the space.

0:59:56.960 --> 0:59:59.560
<v Speaker 1>Kevin, you talk about investor interests, quantify that give us

0:59:59.560 --> 1:00:02.360
<v Speaker 1>an idea of how it was maybe pre pandemic. I mean,

1:00:02.480 --> 1:00:04.520
<v Speaker 1>tell us how long have you guys been building up

1:00:04.520 --> 1:00:05.080
<v Speaker 1>this business.

1:00:05.360 --> 1:00:07.880
<v Speaker 17>I mean, we've been in the hospitality business at JLL

1:00:07.920 --> 1:00:10.200
<v Speaker 17>for over twenty five years. So this is a core

1:00:10.280 --> 1:00:12.240
<v Speaker 17>business for us and we are leaders in the space.

1:00:13.120 --> 1:00:15.640
<v Speaker 17>So just by a order of magnitude, and I'll give

1:00:15.640 --> 1:00:22.240
<v Speaker 17>you global numbers. I mean generally globally hospitality. It's typically

1:00:22.240 --> 1:00:24.880
<v Speaker 17>between seventy five and one hundred billion dollars worth of

1:00:24.920 --> 1:00:28.360
<v Speaker 17>transactions that take place in a given year. Last year, globally,

1:00:28.400 --> 1:00:30.880
<v Speaker 17>we had about fifty billion dollars worth of transactions, so

1:00:30.920 --> 1:00:34.720
<v Speaker 17>we were down about thirty percent relative to twenty twenty two.

1:00:35.520 --> 1:00:38.800
<v Speaker 17>But we expect that it will likely increase sales volume.

1:00:38.800 --> 1:00:41.640
<v Speaker 17>Transaction volume will likely increase fifteen to twenty five percent

1:00:41.680 --> 1:00:42.280
<v Speaker 17>this year.

1:00:42.120 --> 1:00:43.600
<v Speaker 11>So we are on the way back.

1:00:43.760 --> 1:00:45.800
<v Speaker 17>We don't expect to get all the way back this year,

1:00:46.040 --> 1:00:50.080
<v Speaker 17>but we think we're on a great trajectory toward stronger transactions.

1:00:50.320 --> 1:00:52.920
<v Speaker 1>What's feeling that you talk about investor demand? Is it

1:00:52.960 --> 1:00:55.439
<v Speaker 1>because we're expecting a lower rate environment? Is it because

1:00:55.480 --> 1:00:58.280
<v Speaker 1>you expect the economy And I'm curious when you look

1:00:58.280 --> 1:01:00.480
<v Speaker 1>at the economies, I'm assuming it's the US and elsewhere

1:01:00.560 --> 1:01:01.919
<v Speaker 1>or is it the US specifically?

1:01:02.080 --> 1:01:07.280
<v Speaker 17>Yeah, it's strong growth in the US, strong growth in Europe. Globally,

1:01:07.320 --> 1:01:10.600
<v Speaker 17>though relatively speaking, we actually expect more growth in Asia,

1:01:10.840 --> 1:01:13.320
<v Speaker 17>which has been slow to emerge out of the pandemic.

1:01:13.400 --> 1:01:13.800
<v Speaker 1>Japan.

1:01:14.920 --> 1:01:18.600
<v Speaker 17>Japan has actually started, but more specifically China, which has

1:01:18.680 --> 1:01:21.960
<v Speaker 17>recently opened up much more so we expect that you'll

1:01:22.000 --> 1:01:26.480
<v Speaker 17>see strong growth in China. Also inbound travel from China

1:01:26.520 --> 1:01:28.720
<v Speaker 17>to the US, which is something that certainly has not

1:01:28.760 --> 1:01:30.960
<v Speaker 17>it's not close to recovering to what it was pre pandemic.

1:01:31.000 --> 1:01:32.600
<v Speaker 3>Hey, talk a little more about that, because we've talked

1:01:32.600 --> 1:01:34.680
<v Speaker 3>a lot on our program about the struggles that China

1:01:34.720 --> 1:01:37.480
<v Speaker 3>faces internally, the struggles that they face with their own

1:01:37.480 --> 1:01:41.480
<v Speaker 3>property market, with the economy, with youth unemployment, with demographic challenges.

1:01:41.600 --> 1:01:43.040
<v Speaker 3>Why are you bullish on China?

1:01:43.120 --> 1:01:46.600
<v Speaker 17>Well, I'm bullish relative to what we've seen over the

1:01:46.680 --> 1:01:49.080
<v Speaker 17>past couple of years. I'm bullish in terms of Chinese

1:01:49.120 --> 1:01:52.560
<v Speaker 17>travelers getting out and traveling. I mean, you ultimately have

1:01:52.720 --> 1:01:56.120
<v Speaker 17>an emerging and growing middle class in China, and as

1:01:56.440 --> 1:01:58.800
<v Speaker 17>the middle class grows, we expect that more people will

1:01:58.840 --> 1:02:02.160
<v Speaker 17>travel and will travel specific to the US into Europe

1:02:02.200 --> 1:02:02.560
<v Speaker 17>as well.

1:02:02.720 --> 1:02:05.680
<v Speaker 1>So what type of hospitality properties do you think investors

1:02:05.680 --> 1:02:08.320
<v Speaker 1>are investors kind of clamoring for or asking for?

1:02:08.800 --> 1:02:13.280
<v Speaker 17>Of you guys, Absolutely, it's really the two poles, if

1:02:13.320 --> 1:02:13.680
<v Speaker 17>you will.

1:02:13.880 --> 1:02:15.959
<v Speaker 11>It's luxury, which has.

1:02:15.880 --> 1:02:19.120
<v Speaker 17>Performed exceptionally well coming out of the pandemic, and it's

1:02:19.160 --> 1:02:22.760
<v Speaker 17>select service and extended stay assets which have also performed well.

1:02:22.840 --> 1:02:23.720
<v Speaker 1>What's select service?

1:02:23.760 --> 1:02:27.160
<v Speaker 17>Select service, So typically you don't have extensive food and beverage.

1:02:27.160 --> 1:02:30.000
<v Speaker 17>It's primarily rooms, and you typically don't have a lot

1:02:30.040 --> 1:02:32.200
<v Speaker 17>of meeting space, so you wouldn't if you're going to

1:02:32.200 --> 1:02:34.600
<v Speaker 17>a big conference, you're generally not the meetings are not

1:02:34.600 --> 1:02:36.440
<v Speaker 17>going to be at a select service hotel. You'll typically

1:02:36.520 --> 1:02:39.320
<v Speaker 17>go to a full service hotel that has meeting space

1:02:39.400 --> 1:02:42.360
<v Speaker 17>and banquets and catering, et cetera. Part of the reason

1:02:42.440 --> 1:02:45.960
<v Speaker 17>why the select service space has grown though, particularly extended stay,

1:02:46.440 --> 1:02:49.040
<v Speaker 17>is people have a lot more flexibility now post COVID

1:02:49.080 --> 1:02:51.320
<v Speaker 17>as it relates to work, and you've seen a bit

1:02:51.360 --> 1:02:53.840
<v Speaker 17>of the blended business and leisure travel, the so called

1:02:53.880 --> 1:02:56.680
<v Speaker 17>bleisure travel, And so because people have a lot more

1:02:56.800 --> 1:02:59.960
<v Speaker 17>flexibility to travel when they are frequently on the road,

1:03:00.280 --> 1:03:04.320
<v Speaker 17>they want a bit more homelike amenities. So extended stay,

1:03:04.360 --> 1:03:07.880
<v Speaker 17>which typically have kitchens, are attractive and that's a sector

1:03:07.880 --> 1:03:09.480
<v Speaker 17>where we expect to see a lot of growth.

1:03:09.680 --> 1:03:11.800
<v Speaker 3>What about regional differences here in the US. You talked

1:03:11.800 --> 1:03:15.000
<v Speaker 3>about where you're seeing action globally, but what about here

1:03:15.040 --> 1:03:15.560
<v Speaker 3>in the US.

1:03:15.680 --> 1:03:17.960
<v Speaker 17>Yeah, so in the US, it's interesting and it's changing.

1:03:18.640 --> 1:03:20.920
<v Speaker 17>In the first couple of years out of COVID, we

1:03:20.960 --> 1:03:24.080
<v Speaker 17>saw strong growth in the sun Belt and the resort markets,

1:03:24.440 --> 1:03:28.120
<v Speaker 17>which we expect to continue. We saw meaningful contraction in

1:03:28.160 --> 1:03:33.120
<v Speaker 17>the urban markets New York, Boston, Chicago, Los Angeles, San Francisco.

1:03:34.000 --> 1:03:36.680
<v Speaker 17>But the trend that we started to notice last year,

1:03:36.840 --> 1:03:39.080
<v Speaker 17>which picked up steam and we expect will continue over

1:03:39.080 --> 1:03:41.720
<v Speaker 17>the course of this year, is really improving performance in

1:03:41.880 --> 1:03:45.840
<v Speaker 17>urban markets, so again the New York's, the Boston's, Chicago, etc.

1:03:46.360 --> 1:03:51.080
<v Speaker 17>The reason really threefold. You've had return of leisure travelers.

1:03:51.240 --> 1:03:53.360
<v Speaker 17>For many years, people were concerned to go to an

1:03:53.440 --> 1:03:55.800
<v Speaker 17>urban city, to an urban market because of the pandemic,

1:03:56.040 --> 1:03:59.240
<v Speaker 17>so you've had leisure comeback. You've also had group travel comeback,

1:03:59.320 --> 1:04:01.800
<v Speaker 17>so people come to the cities for meetings. And then

1:04:01.840 --> 1:04:05.560
<v Speaker 17>you've also had a sector called business business transient, which

1:04:05.600 --> 1:04:08.680
<v Speaker 17>are business people coming to meet with clients and colleagues,

1:04:08.680 --> 1:04:11.400
<v Speaker 17>et cetera. So that segment is all coming back. The

1:04:11.560 --> 1:04:14.960
<v Speaker 17>other part, the last component, though, is the global which

1:04:15.120 --> 1:04:18.000
<v Speaker 17>is early days of coming back, but we expect that

1:04:18.000 --> 1:04:19.800
<v Speaker 17>that will pick up in earnest and that's going to

1:04:19.920 --> 1:04:25.440
<v Speaker 17>drive performance in markets like New York Boston, San Francisco.

1:04:25.280 --> 1:04:27.600
<v Speaker 1>Go move a little bit more on San Francisco because

1:04:27.600 --> 1:04:29.360
<v Speaker 1>I feel like Tim, we've had some different guests who

1:04:29.400 --> 1:04:31.320
<v Speaker 1>are it's fine, it's coming back.

1:04:31.440 --> 1:04:33.600
<v Speaker 3>Others others say no way, we're not touching it, and that.

1:04:33.560 --> 1:04:35.960
<v Speaker 1>They make it so hard to build or do anything

1:04:35.960 --> 1:04:39.880
<v Speaker 1>in that city. So you see opportunities there.

1:04:40.000 --> 1:04:43.040
<v Speaker 17>Look, San Francisco is a gateway market, it's a top

1:04:43.080 --> 1:04:45.800
<v Speaker 17>five market. It's not going anywhere. Certainly, it's having its

1:04:45.880 --> 1:04:49.600
<v Speaker 17>challenges now they're political issues, social issues.

1:04:49.240 --> 1:04:49.720
<v Speaker 11>Et cetera.

1:04:50.080 --> 1:04:52.840
<v Speaker 17>But we certainly believe that longer term, San Francisco is

1:04:52.880 --> 1:04:55.760
<v Speaker 17>going to be a great place to invest. And so, yes,

1:04:55.800 --> 1:04:58.520
<v Speaker 17>the market is challenged today, but we think this is

1:04:58.560 --> 1:05:01.800
<v Speaker 17>a short, medium term issue which over time San Francisco

1:05:01.840 --> 1:05:02.360
<v Speaker 17>will recover.

1:05:02.480 --> 1:05:05.200
<v Speaker 1>You sound really optimistic. I have bottom lined. So what's

1:05:05.240 --> 1:05:07.000
<v Speaker 1>the risk out there? I mean, we have spent so

1:05:07.080 --> 1:05:10.200
<v Speaker 1>much of January, you know, laying out quite a long

1:05:10.240 --> 1:05:13.080
<v Speaker 1>list of risks for folks out there, whether it's geopolitical

1:05:13.160 --> 1:05:15.960
<v Speaker 1>politics here in the US and elsewhere. What if the

1:05:16.000 --> 1:05:18.320
<v Speaker 1>FED gets it wrong? Just got about thirty seconds. What's

1:05:18.320 --> 1:05:21.360
<v Speaker 1>your number one risk that could kind of upend this optimism?

1:05:21.560 --> 1:05:24.600
<v Speaker 17>Number one risk is if the FED doesn't cut rates

1:05:25.040 --> 1:05:28.360
<v Speaker 17>as aggressively as the market expects, so six ' five

1:05:28.560 --> 1:05:31.760
<v Speaker 17>more or look, I think it's at least three okay,

1:05:31.920 --> 1:05:35.680
<v Speaker 17>Or or if the rate cuts get pushed to later

1:05:35.720 --> 1:05:37.720
<v Speaker 17>in the year. I think if one or both of

1:05:37.760 --> 1:05:40.720
<v Speaker 17>those things happen, that will take some, not all, some

1:05:40.800 --> 1:05:43.200
<v Speaker 17>of the optimism out of the market, and we may

1:05:43.200 --> 1:05:45.720
<v Speaker 17>be on a slightly different trajectory, but ultimately we feel

1:05:45.840 --> 1:05:47.240
<v Speaker 17>very good about twenty twenty four.

1:05:47.280 --> 1:05:48.600
<v Speaker 1>All right, well, this was a fun check up.

1:05:48.600 --> 1:05:49.160
<v Speaker 14>Thank you so much.

1:05:49.280 --> 1:05:50.440
<v Speaker 11>Thank you, I appreciate it.

1:05:50.520 --> 1:05:53.600
<v Speaker 1>Kevin Davis, he's chief executive officer of America's Hotels and

1:05:53.600 --> 1:05:57.800
<v Speaker 1>Hospitality over at Jones Lang LaSalle. Joining us here in

1:05:57.880 --> 1:05:59.840
<v Speaker 1>our studio at Bloomberg Headquarters.

1:06:00.600 --> 1:06:04.120
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:06:04.160 --> 1:06:07.400
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

1:06:07.440 --> 1:06:09.600
<v Speaker 2>on Apple card Play and then brought auto with a

1:06:09.600 --> 1:06:14.240
<v Speaker 2>Bloomberg Business act or watch us live on YouTube.

1:06:14.680 --> 1:06:16.760
<v Speaker 1>Never too late to be talking about a new year's resolution.

1:06:16.960 --> 1:06:19.800
<v Speaker 3>Yeah, maybe things like eating better, getting more sleep, working

1:06:19.840 --> 1:06:20.280
<v Speaker 3>out more.

1:06:20.360 --> 1:06:21.840
<v Speaker 1>Launched on our popcorn.

1:06:21.440 --> 1:06:24.840
<v Speaker 3>Yeah the hate Popcorn's okay? Maybe the new year's resolution

1:06:24.960 --> 1:06:27.040
<v Speaker 3>for you, Carol, is learning another language.

1:06:27.280 --> 1:06:29.760
<v Speaker 1>Yeah, I could kind of brush up on my Spanish.

1:06:29.840 --> 1:06:33.840
<v Speaker 1>You have so much spare time, yeah, exactly, we can multitask. Well.

1:06:33.880 --> 1:06:35.800
<v Speaker 1>There are plenty of online platforms out there to help

1:06:35.800 --> 1:06:38.240
<v Speaker 1>you do that. Among them, though, is Babel, the Berlin

1:06:38.280 --> 1:06:41.160
<v Speaker 1>based company that does exactly that helps you learn a

1:06:41.160 --> 1:06:41.680
<v Speaker 1>new language.

1:06:41.720 --> 1:06:43.680
<v Speaker 3>Well, we've got back with us Julie Hansen, the US

1:06:43.720 --> 1:06:45.520
<v Speaker 3>CEO of Babel. It's a role that she's had since

1:06:45.560 --> 1:06:48.400
<v Speaker 3>twenty seventeen. We should note Julie also the former COO

1:06:48.480 --> 1:06:50.600
<v Speaker 3>and president of Business Insider. It's a role that she

1:06:50.720 --> 1:06:54.840
<v Speaker 3>served in when Axel Springer bought bi back in what

1:06:54.960 --> 1:06:58.000
<v Speaker 3>twenty fifteen, value the company for four hundred and fifty million.

1:06:58.080 --> 1:07:00.880
<v Speaker 3>Julie joins us on Zoom from New York. Julie, good

1:07:00.880 --> 1:07:03.800
<v Speaker 3>to have you with us this afternoon. How are you good.

1:07:03.880 --> 1:07:05.120
<v Speaker 10>Thanks for having me, Sam and Carol.

1:07:05.240 --> 1:07:07.320
<v Speaker 3>Yeah, well, thanks so much for coming back here. So

1:07:07.720 --> 1:07:09.360
<v Speaker 3>I kind of made this joke about having so much

1:07:09.400 --> 1:07:12.680
<v Speaker 3>spare time there, But at the same time, the whole

1:07:12.720 --> 1:07:16.919
<v Speaker 3>point of the app based companies that help you learn

1:07:16.920 --> 1:07:19.720
<v Speaker 3>another language is that you kind of do them when

1:07:19.760 --> 1:07:21.720
<v Speaker 3>you do have a few minutes talk to us a

1:07:21.720 --> 1:07:25.600
<v Speaker 3>little bit about how you differentiate Babel in a marketplace

1:07:25.680 --> 1:07:29.920
<v Speaker 3>that has Rosetta Stone, it has duo Lingo. There's you know,

1:07:30.040 --> 1:07:32.480
<v Speaker 3>so many options out there for people to learn another language.

1:07:33.080 --> 1:07:35.880
<v Speaker 10>You're right there are, and it is a great New

1:07:35.960 --> 1:07:39.080
<v Speaker 10>Year's resolution. So I love that Carol is on it

1:07:40.320 --> 1:07:45.600
<v Speaker 10>and trying one thing. You know, we do say that

1:07:45.640 --> 1:07:47.840
<v Speaker 10>with Babel you only need like ten to fifteen minutes

1:07:47.880 --> 1:07:50.800
<v Speaker 10>a day, and that's actually really important because you'll do

1:07:50.960 --> 1:07:55.720
<v Speaker 10>better learning consistently versus binge learning. I think it's probably

1:07:55.760 --> 1:07:58.360
<v Speaker 10>like starting for a test in college, you want to

1:07:58.440 --> 1:08:02.800
<v Speaker 10>keep going with a daily habit versus one giant study session.

1:08:03.160 --> 1:08:08.120
<v Speaker 10>But Babel is very much about learning efficacy, you know.

1:08:08.440 --> 1:08:13.520
<v Speaker 10>We are about getting you conversational. It's not comparable to

1:08:13.560 --> 1:08:16.280
<v Speaker 10>college in that sense. We understand that our users want

1:08:16.280 --> 1:08:20.000
<v Speaker 10>to learn a language to speak it and use it

1:08:20.040 --> 1:08:24.200
<v Speaker 10>in their lives, not to not to pass a test necessarily,

1:08:24.400 --> 1:08:27.599
<v Speaker 10>So that's the focus. We use a lot of human

1:08:27.680 --> 1:08:31.720
<v Speaker 10>intelligence augmented by some artificial intelligence. But the role of

1:08:31.840 --> 1:08:35.000
<v Speaker 10>teachers in creating our product has been super important over

1:08:35.040 --> 1:08:38.559
<v Speaker 10>the years, and we now have teachers actually giving live

1:08:38.640 --> 1:08:41.639
<v Speaker 10>lessons in our Babbel Live product. So I think that's

1:08:41.720 --> 1:08:43.280
<v Speaker 10>a quick way to think about Babel.

1:08:43.640 --> 1:08:46.240
<v Speaker 3>What about from the perspective of a business that needs

1:08:46.280 --> 1:08:48.720
<v Speaker 3>its employees to brush up on a new language or

1:08:48.760 --> 1:08:51.720
<v Speaker 3>learn learn a new language, Because there's a business side

1:08:51.760 --> 1:08:55.160
<v Speaker 3>of this too, in terms of where the revenue comes from,

1:08:55.200 --> 1:08:58.160
<v Speaker 3>at least here in the US, your US CEO, of course,

1:08:58.479 --> 1:09:00.960
<v Speaker 3>what is what is personal use of versus business and

1:09:01.080 --> 1:09:01.760
<v Speaker 3>enterprise use?

1:09:02.400 --> 1:09:04.840
<v Speaker 10>Absolutely the fastest growing portion of our business is the

1:09:04.880 --> 1:09:08.920
<v Speaker 10>B to B business, the business use and that's very

1:09:08.920 --> 1:09:11.519
<v Speaker 10>interesting in the US. It's quite different from the use

1:09:11.560 --> 1:09:15.639
<v Speaker 10>case we see in Europe. So in the US we

1:09:15.720 --> 1:09:20.680
<v Speaker 10>really have one main use case or two languages that

1:09:20.720 --> 1:09:23.799
<v Speaker 10>together make up a main use case. So English speakers

1:09:23.840 --> 1:09:28.040
<v Speaker 10>learning Spanish, Spanish speakers learning English. You know, we have

1:09:28.240 --> 1:09:31.559
<v Speaker 10>many different industries that we serve, but we're clearly seeing

1:09:31.600 --> 1:09:35.360
<v Speaker 10>a trend toward those industries that have a large proportion

1:09:35.560 --> 1:09:38.640
<v Speaker 10>of Spanish speaking workers in them. So that can be

1:09:38.680 --> 1:09:44.160
<v Speaker 10>anything from healthcare even to like manufacturing and construction. And

1:09:44.520 --> 1:09:47.040
<v Speaker 10>it's interesting and baseball, by the way, we have something

1:09:47.160 --> 1:09:50.960
<v Speaker 10>like eight MLB teams working with US, and it's bilateral.

1:09:51.240 --> 1:09:55.240
<v Speaker 10>You know. We find workers learning English, managers learning Spanish.

1:09:55.680 --> 1:09:58.080
<v Speaker 10>To generalize, there can be a mix of those two,

1:09:58.120 --> 1:10:02.080
<v Speaker 10>of course, but that's the general trends and that definitely

1:10:02.160 --> 1:10:05.840
<v Speaker 10>ties in with the trendsency in the US in consumer

1:10:06.320 --> 1:10:08.960
<v Speaker 10>where Spanish is by far our biggest language.

1:10:09.000 --> 1:10:11.679
<v Speaker 3>Are you seeing this added at all as a workplace perk?

1:10:12.080 --> 1:10:14.680
<v Speaker 3>Like companies that are saying, you know, come work for

1:10:14.800 --> 1:10:20.439
<v Speaker 3>us because we believe in continuing education and we'll pay

1:10:20.479 --> 1:10:22.600
<v Speaker 3>for you. Like for example here at Bloomberg, you know,

1:10:22.640 --> 1:10:24.840
<v Speaker 3>now we have virtual physical therapy that's new this year.

1:10:24.840 --> 1:10:26.040
<v Speaker 3>I think we should talk about that. I hope I

1:10:26.040 --> 1:10:27.360
<v Speaker 3>don't get in trouble for dog, but I think it's

1:10:27.360 --> 1:10:30.280
<v Speaker 3>a pretty cool. I think it's a pretty cool new thing.

1:10:30.600 --> 1:10:32.720
<v Speaker 3>But would an HR department ever say, you know, we

1:10:32.720 --> 1:10:34.400
<v Speaker 3>want to attract and retain talent. One way we can

1:10:34.439 --> 1:10:37.519
<v Speaker 3>do that is by offering babble. Do any companies do that?

1:10:38.800 --> 1:10:42.719
<v Speaker 10>Yeah? Absolutely, maybe a little more so in Europe than here,

1:10:42.800 --> 1:10:45.599
<v Speaker 10>but it's a good use case of both cases. For example,

1:10:45.600 --> 1:10:48.439
<v Speaker 10>we work with a major ad agency that has a

1:10:48.520 --> 1:10:51.920
<v Speaker 10>large international program where they move their people around, and

1:10:51.960 --> 1:10:55.240
<v Speaker 10>they bought a large license to prep people for those trips.

1:10:55.400 --> 1:10:58.639
<v Speaker 10>So and that's but that's kind of a it's a

1:10:59.280 --> 1:11:01.559
<v Speaker 10>it's a perk for that, So yes, that is a

1:11:01.640 --> 1:11:04.280
<v Speaker 10>use case, But honestly, I'm a little more excited about

1:11:04.680 --> 1:11:06.840
<v Speaker 10>the use case where I feel we can really make

1:11:06.920 --> 1:11:10.800
<v Speaker 10>a difference, which is around safety. You know, in a

1:11:10.840 --> 1:11:13.599
<v Speaker 10>lot of our B to B situations, we have workers

1:11:13.640 --> 1:11:18.400
<v Speaker 10>in say meatpacking or manufacturing or warehouses, and there are

1:11:18.520 --> 1:11:22.439
<v Speaker 10>safety issues if they can't communicate with their teammates or

1:11:22.479 --> 1:11:27.320
<v Speaker 10>their managers. So, you know, making the chance for Bibble

1:11:27.400 --> 1:11:30.960
<v Speaker 10>to improve the safety of people's jobs but also their

1:11:31.040 --> 1:11:35.000
<v Speaker 10>career prospects, their earning potential, that's really exciting.

1:11:35.360 --> 1:11:37.160
<v Speaker 1>Hey, do you ever worry? It's so funny. We had

1:11:37.160 --> 1:11:39.400
<v Speaker 1>a conversation with our Rachel Metz, who covers all things

1:11:39.439 --> 1:11:42.040
<v Speaker 1>AI and all the stuff that's going on. You are

1:11:42.080 --> 1:11:47.000
<v Speaker 1>you worried though at all about chatbots kind of replacing

1:11:47.040 --> 1:11:48.679
<v Speaker 1>some of what you do? And I'm like even amazed.

1:11:48.720 --> 1:11:51.560
<v Speaker 1>On my phone, you know, I can type something in,

1:11:51.600 --> 1:11:53.680
<v Speaker 1>it translates it right away, and it just sends it

1:11:53.720 --> 1:11:55.880
<v Speaker 1>off to whomever. So I do think about that that

1:11:56.000 --> 1:11:57.960
<v Speaker 1>is potentially a threat.

1:11:57.680 --> 1:11:58.439
<v Speaker 10>To what you do.

1:11:58.520 --> 1:12:01.040
<v Speaker 1>So I'm curious to keep you up at night or

1:12:01.320 --> 1:12:03.200
<v Speaker 1>how are you thinking about that and how how it

1:12:03.240 --> 1:12:04.920
<v Speaker 1>applies to kind of what you do or maybe how

1:12:04.920 --> 1:12:06.360
<v Speaker 1>you guys adapt to that.

1:12:07.800 --> 1:12:11.320
<v Speaker 10>There's kind of fringy use cases where that can erode

1:12:11.400 --> 1:12:13.920
<v Speaker 10>the need to learn a language if you're just using

1:12:13.960 --> 1:12:20.040
<v Speaker 10>it for those sort of transactional interactions. Our learners, generally speaking,

1:12:20.160 --> 1:12:22.120
<v Speaker 10>want to communicate. They want to learn a language to

1:12:22.160 --> 1:12:24.880
<v Speaker 10>speak to someone, to take that trip because their mother

1:12:24.920 --> 1:12:27.439
<v Speaker 10>in law speaks a different language, whatever it is. And

1:12:27.520 --> 1:12:31.400
<v Speaker 10>you know, people already five years ago people went traveling

1:12:31.439 --> 1:12:35.000
<v Speaker 10>and held up the phone, you know, to use as

1:12:35.000 --> 1:12:37.200
<v Speaker 10>a live translator. So that use case, I think is

1:12:37.200 --> 1:12:40.360
<v Speaker 10>already well established and we don't worry that much about that.

1:12:41.240 --> 1:12:44.599
<v Speaker 10>It's the it's you know, our purpose as a corporation

1:12:44.960 --> 1:12:49.400
<v Speaker 10>is creating mutual understanding through language. So you know, mutual

1:12:49.479 --> 1:12:52.759
<v Speaker 10>understanding is really much deeper than quick translation.

1:12:52.920 --> 1:12:54.720
<v Speaker 3>Well, speaking of AI, Carol brought it up. Are you

1:12:54.840 --> 1:12:57.360
<v Speaker 3>using and integrating AI tools at all and the way

1:12:57.400 --> 1:13:00.439
<v Speaker 3>that you develop courses, the way that teachers developed courses

1:13:00.439 --> 1:13:02.080
<v Speaker 3>and then deploy that for people to learn.

1:13:02.479 --> 1:13:05.080
<v Speaker 10>We are, and which is very exciting. We've actually had

1:13:05.080 --> 1:13:07.400
<v Speaker 10>a machine learning and AI and the product for a

1:13:07.400 --> 1:13:10.720
<v Speaker 10>long time Now, one of the key concepts that you

1:13:10.800 --> 1:13:13.519
<v Speaker 10>find in our product and in language learning in general,

1:13:13.600 --> 1:13:16.639
<v Speaker 10>is this notion of space repetition, where we bring things

1:13:16.640 --> 1:13:19.000
<v Speaker 10>back to you and remind you of what you've already learned.

1:13:19.479 --> 1:13:21.360
<v Speaker 10>And so there's quite a bit of machine learning in

1:13:21.400 --> 1:13:23.959
<v Speaker 10>the product that does that. Just to use one example,

1:13:25.040 --> 1:13:28.679
<v Speaker 10>and we see possibly we have we're in the works

1:13:28.720 --> 1:13:34.200
<v Speaker 10>direct features where a consumer can interact directly with the

1:13:34.240 --> 1:13:37.559
<v Speaker 10>AI and have a conversation and get training that way.

1:13:38.080 --> 1:13:43.599
<v Speaker 10>So yeah, we think that AI is fantastic augmented by HI,

1:13:43.960 --> 1:13:46.960
<v Speaker 10>you know, the human intelligence. Those two go together really nicely.

1:13:47.600 --> 1:13:49.559
<v Speaker 3>So how do you think that will change the way

1:13:49.920 --> 1:13:52.360
<v Speaker 3>the business is run in terms of margins or in

1:13:52.479 --> 1:13:55.000
<v Speaker 3>terms of you know, how you guys are able to

1:13:55.040 --> 1:13:57.400
<v Speaker 3>run the business. Does it have like a does it?

1:13:57.600 --> 1:13:59.040
<v Speaker 3>Does it have an effect on the bottom line?

1:13:59.680 --> 1:14:03.080
<v Speaker 10>I hope so, because otherwise, I mean, it's expensive to

1:14:03.160 --> 1:14:05.639
<v Speaker 10>use AI. So if we only add costs and don't

1:14:05.640 --> 1:14:07.680
<v Speaker 10>figure out how to be more efficient with it, we

1:14:07.720 --> 1:14:10.400
<v Speaker 10>will have a problem. We actually have indiatives kind of

1:14:10.400 --> 1:14:15.559
<v Speaker 10>across the whole organization to use AI and to come

1:14:15.640 --> 1:14:18.960
<v Speaker 10>up with use cases and experiments, et cetera. So everything

1:14:18.960 --> 1:14:25.320
<v Speaker 10>from marketing, copywriting to you know, deep feature development in

1:14:25.360 --> 1:14:29.559
<v Speaker 10>the product. We're embracing AI, but we don't really have

1:14:29.600 --> 1:14:32.320
<v Speaker 10>any I think we will. We expect there to be

1:14:32.360 --> 1:14:35.080
<v Speaker 10>cost savings that come out of this, but we're starting

1:14:35.080 --> 1:14:39.439
<v Speaker 10>really more with the efficiency, productivity and like you know,

1:14:39.600 --> 1:14:42.200
<v Speaker 10>use user experience as the primary goals.

1:14:42.360 --> 1:14:44.479
<v Speaker 1>All right, Julie, where we started? So I am curious

1:14:44.520 --> 1:14:47.519
<v Speaker 1>New year resolutions. Do you find a jump in people

1:14:47.680 --> 1:14:50.080
<v Speaker 1>on your platform at the beginning of the year because

1:14:50.240 --> 1:14:52.160
<v Speaker 1>they're like, yeah, I think I want to I want

1:14:52.160 --> 1:14:53.640
<v Speaker 1>to lose some weight and I want to learn a

1:14:53.640 --> 1:14:56.000
<v Speaker 1>new language. Just give us an idea. We've about thirty

1:14:56.000 --> 1:14:57.280
<v Speaker 1>forty seconds left.

1:14:58.560 --> 1:15:00.760
<v Speaker 10>January is the biggest month of the year every year.

1:15:01.400 --> 1:15:05.040
<v Speaker 10>It's super important and people tend to subscribe in Jenuary

1:15:05.040 --> 1:15:07.800
<v Speaker 10>and then they really use it. So our job is

1:15:07.840 --> 1:15:10.760
<v Speaker 10>to keep them going throughout the year. But absolutely, and

1:15:10.800 --> 1:15:12.880
<v Speaker 10>you think about it, January sets you up for your

1:15:12.920 --> 1:15:15.559
<v Speaker 10>spring and summer travel, so it's very important.

1:15:15.560 --> 1:15:18.400
<v Speaker 1>All right, So what's the weakest I'm curious now that

1:15:18.560 --> 1:15:19.679
<v Speaker 1>we went down this path.

1:15:19.840 --> 1:15:22.800
<v Speaker 10>The dead of summer, you know, especially in Europe where

1:15:22.800 --> 1:15:25.640
<v Speaker 10>everyone's traveling, like they're getting the payoff for all that

1:15:25.720 --> 1:15:27.280
<v Speaker 10>work they've done to learn the language.

1:15:27.320 --> 1:15:29.400
<v Speaker 1>In the summertime, I want to drink the margarite rather

1:15:29.439 --> 1:15:30.479
<v Speaker 1>than learn the language.

1:15:31.680 --> 1:15:33.360
<v Speaker 3>Like I said, they go hand in hand. You've got

1:15:33.400 --> 1:15:35.200
<v Speaker 3>to be on the ground in that country to actually

1:15:35.280 --> 1:15:37.439
<v Speaker 3>learn the language as well. You know, that's a big

1:15:37.439 --> 1:15:38.200
<v Speaker 3>part of the education.

1:15:38.280 --> 1:15:40.840
<v Speaker 1>I totally agree you immerse yourself in it. But this

1:15:40.920 --> 1:15:42.840
<v Speaker 1>is a good starting place. Julie, thank you so much.

1:15:42.960 --> 1:15:46.360
<v Speaker 1>Julie Hanson, us CEO of Babbel jenningsan zoom in New York.

1:15:46.360 --> 1:15:47.320
<v Speaker 1>Great to check back with her.

1:15:48.000 --> 1:15:51.519
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:15:51.560 --> 1:15:54.800
<v Speaker 2>Live weekday afternoons from two to five pm Eastern Listen

1:15:54.840 --> 1:15:57.000
<v Speaker 2>on Apple car Play and then brought Auto with a

1:15:57.000 --> 1:16:07.160
<v Speaker 2>Bloomberg Business act or want us Live on YouTube.

1:16:08.560 --> 1:16:08.880
<v Speaker 6>All right.

1:16:08.920 --> 1:16:11.719
<v Speaker 1>So, I don't know about you, but at certain points

1:16:11.800 --> 1:16:15.519
<v Speaker 1>over the last couple of years, I know, Tim, I've

1:16:15.520 --> 1:16:17.360
<v Speaker 1>thought about going to Greece. I was just talking to

1:16:17.360 --> 1:16:20.960
<v Speaker 1>my daughter who's planning. She's overseas. That's on her list

1:16:21.000 --> 1:16:23.200
<v Speaker 1>before she heads back home here to New York. And

1:16:23.640 --> 1:16:25.959
<v Speaker 1>you open up your Instagram a lot and think about.

1:16:25.720 --> 1:16:27.599
<v Speaker 3>It, Yeah, trying it to open up my Instagram too

1:16:27.680 --> 1:16:30.519
<v Speaker 3>much because you know, hashtag fomo. But it does feel

1:16:30.520 --> 1:16:32.360
<v Speaker 3>like at certain points of the year, everyone in my

1:16:32.400 --> 1:16:35.080
<v Speaker 3>feet is either in Greece or Italy, like I don't

1:16:35.120 --> 1:16:37.800
<v Speaker 3>know what's going on. It's actually not our imagination here, Carol.

1:16:37.800 --> 1:16:40.280
<v Speaker 3>More Americans are going to Greece. In November of twenty

1:16:40.320 --> 1:16:44.080
<v Speaker 3>twenty three, tourists spending by US travelers increased by sixty

1:16:44.120 --> 1:16:47.719
<v Speaker 3>two point four percent to more than sixty five million euros.

1:16:47.760 --> 1:16:49.160
<v Speaker 1>All right, so there's a lot of folks, and Greece

1:16:49.200 --> 1:16:51.200
<v Speaker 1>wants even more Americans to come and spend time and

1:16:51.400 --> 1:16:55.200
<v Speaker 1>money in Greece. And that's why Olga Kevaloyani, the country's

1:16:55.200 --> 1:16:57.800
<v Speaker 1>Minister of Tourism, is here in the United States. She

1:16:57.920 --> 1:17:00.519
<v Speaker 1>joins us now here in our Bloombery Interactive Brooke Studio

1:17:00.600 --> 1:17:04.000
<v Speaker 1>og A pleasure to have you here. First up, why

1:17:04.040 --> 1:17:04.960
<v Speaker 1>are you in New York.

1:17:05.320 --> 1:17:07.960
<v Speaker 18>Well, thank you very much for hosting me, and thank

1:17:07.960 --> 1:17:10.599
<v Speaker 18>you very much for giving me the opportunity to talk

1:17:10.640 --> 1:17:13.680
<v Speaker 18>about what we're trying to do in terms of tourism

1:17:14.240 --> 1:17:18.519
<v Speaker 18>in Greece. Of course, American market is a very important

1:17:18.520 --> 1:17:22.360
<v Speaker 18>source market for Greek tourism, and twenty twenty three was

1:17:22.400 --> 1:17:27.200
<v Speaker 18>a record year for Greek tourism as a whole, both

1:17:27.240 --> 1:17:30.200
<v Speaker 18>in terms of arrivals also in terms of revenue, and

1:17:30.280 --> 1:17:32.800
<v Speaker 18>it was also a record year in terms of Americans

1:17:33.200 --> 1:17:35.000
<v Speaker 18>arriving in Greece and spending in Greece.

1:17:35.080 --> 1:17:37.480
<v Speaker 1>Show us the Pine like how much in terms of tourists,

1:17:37.760 --> 1:17:39.920
<v Speaker 1>how much are from America, how much are from elsewhere,

1:17:40.040 --> 1:17:41.719
<v Speaker 1>maybe from the European contentent or so.

1:17:41.840 --> 1:17:45.360
<v Speaker 18>Well, the majority of our of our visitors are from

1:17:45.600 --> 1:17:49.960
<v Speaker 18>European countries, so we believe that there's a lot of

1:17:51.000 --> 1:17:54.680
<v Speaker 18>room for the increase from the American market. But you know,

1:17:54.880 --> 1:17:58.599
<v Speaker 18>up to a couple of years ago, we didn't even

1:17:58.640 --> 1:18:04.080
<v Speaker 18>have a direct connection, so this was actually an impediment.

1:18:04.280 --> 1:18:09.760
<v Speaker 18>So nowadays we have direct connections through New York, Boston

1:18:09.800 --> 1:18:13.200
<v Speaker 18>and Chicago and this year twenty twenty four will be

1:18:13.240 --> 1:18:14.640
<v Speaker 18>having even more connections.

1:18:14.720 --> 1:18:16.719
<v Speaker 14>So I think direct flights are.

1:18:16.800 --> 1:18:18.360
<v Speaker 3>So there were no direct flights.

1:18:18.680 --> 1:18:21.080
<v Speaker 18>There were direct flights, but they were not year round,

1:18:21.280 --> 1:18:23.200
<v Speaker 18>so they were very seasonal.

1:18:23.600 --> 1:18:25.559
<v Speaker 3>So what do you think when a person, when an

1:18:25.560 --> 1:18:27.960
<v Speaker 3>American is making the choice about where to go on

1:18:28.080 --> 1:18:32.080
<v Speaker 3>vacation and they're choosing like they're in you know, in

1:18:32.120 --> 1:18:35.080
<v Speaker 3>that stage where they're planning that trip, what prevents them

1:18:35.120 --> 1:18:37.760
<v Speaker 3>from choosing Greece, Like, what's the barrier that they need

1:18:37.760 --> 1:18:38.240
<v Speaker 3>to get over?

1:18:38.960 --> 1:18:43.840
<v Speaker 18>Well, first of all, I think that connectivity is very important,

1:18:43.920 --> 1:18:47.200
<v Speaker 18>so we are very happy that nowadays there is more

1:18:47.880 --> 1:18:52.840
<v Speaker 18>of a direct connection through a lot of airlines. But

1:18:53.520 --> 1:18:58.880
<v Speaker 18>I think that an impediment, if this is a correct,

1:18:58.960 --> 1:19:02.840
<v Speaker 18>let's say word, would be that Greece is mostly associated

1:19:03.000 --> 1:19:08.800
<v Speaker 18>with summer vacations. So Greece is always associated with the

1:19:08.800 --> 1:19:13.680
<v Speaker 18>Greek Islands, a beach vacation, sea and sun. And there

1:19:13.760 --> 1:19:16.840
<v Speaker 18>is a lot more in Greece than just that. So

1:19:17.000 --> 1:19:19.920
<v Speaker 18>what we are trying to do is extend the season

1:19:20.040 --> 1:19:24.480
<v Speaker 18>and promote Greece as a year round destination for Americans

1:19:25.880 --> 1:19:28.360
<v Speaker 18>throughout the States, because it's not just the East Coast,

1:19:28.479 --> 1:19:30.040
<v Speaker 18>it's also the West Coast.

1:19:29.800 --> 1:19:31.479
<v Speaker 14>And all the other parts of America that well.

1:19:31.520 --> 1:19:33.479
<v Speaker 1>Remind us about the weather in Greece, because it is true,

1:19:33.520 --> 1:19:35.640
<v Speaker 1>like when I'm thinking about when traveling, or I know

1:19:35.720 --> 1:19:38.920
<v Speaker 1>my daughter she was looking when did some overseas traveling

1:19:38.960 --> 1:19:41.320
<v Speaker 1>in December and talked about Greece, and I'm like, I

1:19:41.360 --> 1:19:43.200
<v Speaker 1>think it's kind of cold there in December, But give

1:19:43.240 --> 1:19:45.880
<v Speaker 1>us an idea, so as you make it year round,

1:19:46.080 --> 1:19:51.320
<v Speaker 1>I mean the weather is supportive of doing what in December?

1:19:51.439 --> 1:19:53.200
<v Speaker 1>Or give us an idea of how you're thinking about

1:19:53.200 --> 1:19:54.200
<v Speaker 1>that year round approach.

1:19:54.560 --> 1:19:57.920
<v Speaker 18>Well, when we're talking about the year round approach, that

1:19:58.080 --> 1:20:00.599
<v Speaker 18>means that, of course you can have year round beach vacation,

1:20:01.520 --> 1:20:06.280
<v Speaker 18>but the weather is very moderate year round, so you

1:20:06.320 --> 1:20:10.640
<v Speaker 18>would have a very nice experience in the countryside the

1:20:10.680 --> 1:20:16.360
<v Speaker 18>mainland Greece, mountainous areas, and you can have some activities

1:20:16.400 --> 1:20:22.280
<v Speaker 18>outdoors in the nature like trekking, rafting for anyone who's

1:20:22.320 --> 1:20:25.639
<v Speaker 18>interested in astronomy. Of course, Greece is associated with really

1:20:25.680 --> 1:20:28.880
<v Speaker 18>good food, so I think that you would find like

1:20:29.439 --> 1:20:34.360
<v Speaker 18>a Michelin Star restaurants in Athens, but also super super

1:20:34.439 --> 1:20:38.759
<v Speaker 18>cute and super nice at awareness in all parts of Greece.

1:20:39.400 --> 1:20:41.760
<v Speaker 3>We had an executive from a real estate firm based

1:20:41.760 --> 1:20:43.960
<v Speaker 3>in Texas on a few weeks ago, and he's a

1:20:43.960 --> 1:20:46.280
<v Speaker 3>New Yorker but moved to Texas to become a CEO

1:20:46.320 --> 1:20:48.960
<v Speaker 3>of this job, the t CEO of this company. And

1:20:49.000 --> 1:20:50.479
<v Speaker 3>he told us, we're asking him what he missed about

1:20:50.479 --> 1:20:51.599
<v Speaker 3>New York, and he was like, I can't get any

1:20:51.640 --> 1:20:54.599
<v Speaker 3>good Greek food in Texas, like in the entire state.

1:20:54.680 --> 1:20:56.120
<v Speaker 3>He's like, when I come to New York, the first

1:20:56.120 --> 1:20:57.840
<v Speaker 3>thing I do is I go hit some Greek food,

1:20:58.080 --> 1:20:59.640
<v Speaker 3>not of course saying it's anything close to what you

1:20:59.720 --> 1:21:00.680
<v Speaker 3>find in Greece.

1:21:00.479 --> 1:21:03.400
<v Speaker 18>But yeah, but you know, like even you know, for us,

1:21:03.439 --> 1:21:05.640
<v Speaker 18>when we are in a Greek island and we have

1:21:05.720 --> 1:21:09.200
<v Speaker 18>the fish that is just like caught fresh.

1:21:08.920 --> 1:21:11.200
<v Speaker 14>Fish and it's just grilled fish.

1:21:11.240 --> 1:21:15.280
<v Speaker 18>You don't really need to have a lot of seasoning

1:21:15.520 --> 1:21:20.559
<v Speaker 18>or you know, like very cooking in a very particular way.

1:21:20.600 --> 1:21:24.720
<v Speaker 14>You just have like very very good raw materials, and

1:21:24.760 --> 1:21:25.479
<v Speaker 14>then you just have.

1:21:25.560 --> 1:21:29.080
<v Speaker 18>Like olive oil, Greek olive oil, and it's like the

1:21:29.080 --> 1:21:30.240
<v Speaker 18>best meal that you can have.

1:21:30.479 --> 1:21:33.839
<v Speaker 3>I'm sold. I want to talk a little bit about balance.

1:21:33.880 --> 1:21:39.720
<v Speaker 3>Though tourism is certainly important, but also maintaining historical significance,

1:21:39.920 --> 1:21:45.679
<v Speaker 3>maintaining artifacts and making sure that the place doesn't overrun

1:21:45.720 --> 1:21:47.920
<v Speaker 3>with tourists. How do you find that balance.

1:21:48.280 --> 1:21:51.280
<v Speaker 18>Well, it's actually the biggest challenge right now. And this

1:21:51.360 --> 1:21:54.920
<v Speaker 18>is why I'm as a minister. I'm always talking about,

1:21:55.000 --> 1:21:57.800
<v Speaker 18>you know, like the new era for Greek tourism, which

1:21:58.160 --> 1:22:04.240
<v Speaker 18>takes local communities needs into and to you know, significance

1:22:04.800 --> 1:22:07.880
<v Speaker 18>when it comes, you know, to planning, because we see that,

1:22:08.000 --> 1:22:10.559
<v Speaker 18>of course tourism is a very big source of revenue

1:22:11.600 --> 1:22:16.360
<v Speaker 18>for the local economy. It's also a very big generator

1:22:16.400 --> 1:22:23.200
<v Speaker 18>of jobs. For Greece, Tourism represents almost twenty percent of GDP,

1:22:23.400 --> 1:22:26.160
<v Speaker 18>both in terms of direct and indirect contribution. So you

1:22:26.200 --> 1:22:28.640
<v Speaker 18>see this is a very important economic activity. But at

1:22:28.680 --> 1:22:30.680
<v Speaker 18>the same time we see that there's a lot of

1:22:30.680 --> 1:22:33.920
<v Speaker 18>pressure to the local communities, and of course we really

1:22:33.960 --> 1:22:37.920
<v Speaker 18>need to to protect and preserve our natural environment, our

1:22:38.000 --> 1:22:39.120
<v Speaker 18>cultural environment.

1:22:39.240 --> 1:22:41.919
<v Speaker 1>When you're blue economy, I have to say I am obsessed.

1:22:41.920 --> 1:22:44.200
<v Speaker 1>I'm a sailor and my husband I are obsessed with

1:22:44.240 --> 1:22:46.519
<v Speaker 1>some of the YouTubers that sail the world and they

1:22:46.520 --> 1:22:49.959
<v Speaker 1>spend a lot of time in the Mediterranean and certainly

1:22:50.560 --> 1:22:54.360
<v Speaker 1>in your neighborhood and at your home. And that economy

1:22:54.680 --> 1:22:58.920
<v Speaker 1>in terms of supporting fishermen, the ocean economy, the blue

1:22:58.960 --> 1:23:01.640
<v Speaker 1>economy is soport. So just to you know, kind of

1:23:01.640 --> 1:23:03.160
<v Speaker 1>push a little bit more on and what Tim was

1:23:03.200 --> 1:23:05.400
<v Speaker 1>asking about, like that economy, you want to make sure

1:23:05.439 --> 1:23:09.360
<v Speaker 1>that doesn't come undone by a mass, you know, move

1:23:09.479 --> 1:23:12.920
<v Speaker 1>of tourists into the area that maybe it can occur

1:23:13.000 --> 1:23:14.920
<v Speaker 1>because I see it in areas around the world as

1:23:14.920 --> 1:23:18.759
<v Speaker 1>a diver like just whether it's cruising or cruise ships

1:23:18.840 --> 1:23:23.439
<v Speaker 1>or just over development that just really messes up the

1:23:23.439 --> 1:23:27.040
<v Speaker 1>ocean economy and then impacts a country or anything.

1:23:27.040 --> 1:23:28.240
<v Speaker 14>I couldn't agree with you more.

1:23:28.439 --> 1:23:33.200
<v Speaker 18>This is why our strategy is focused on sustainability, and

1:23:33.400 --> 1:23:38.519
<v Speaker 18>we take sustainability when it comes to the marine environment

1:23:38.760 --> 1:23:39.679
<v Speaker 18>very very seriously.

1:23:40.080 --> 1:23:41.040
<v Speaker 14>This is why we just.

1:23:43.560 --> 1:23:47.360
<v Speaker 18>Founded this observatory for maritime and coastal tourism in the

1:23:47.360 --> 1:23:51.640
<v Speaker 18>Mediterranean region. So we did this and collaboration with the

1:23:51.840 --> 1:23:55.320
<v Speaker 18>UN World Tourism Organization. So Greece, let's say, we'll be

1:23:55.360 --> 1:23:59.000
<v Speaker 18>in the forefront of preserving the coastal and the maritime

1:23:59.080 --> 1:24:02.000
<v Speaker 18>environment in the Midtranian because of course it's very important

1:24:02.320 --> 1:24:07.000
<v Speaker 18>for all insular nations and coastal nations to preserve the

1:24:07.000 --> 1:24:11.360
<v Speaker 18>marine environment. So in this respect, of course, we are

1:24:11.680 --> 1:24:16.360
<v Speaker 18>reviewing our strategy when it comes, let's say, to cruise ships.

1:24:16.880 --> 1:24:19.160
<v Speaker 1>I know that you guys push back a little bit.

1:24:19.360 --> 1:24:24.040
<v Speaker 18>I know that it's a big interest into the American market,

1:24:24.200 --> 1:24:26.120
<v Speaker 18>but you know, at the same time, we cannot be

1:24:26.240 --> 1:24:30.360
<v Speaker 18>having so many cruise ships, so many large cruise ships

1:24:30.400 --> 1:24:33.400
<v Speaker 18>in Greece, So we are thinking of, you know, applying

1:24:33.439 --> 1:24:38.040
<v Speaker 18>some quota and having a more strict birth allocation system.

1:24:39.000 --> 1:24:41.400
<v Speaker 18>So I think we should find, as you said before,

1:24:41.439 --> 1:24:44.080
<v Speaker 18>the correct balance. So we need the revenue, but at

1:24:44.120 --> 1:24:46.479
<v Speaker 18>the same time, we need to preserve what makes us

1:24:46.600 --> 1:24:50.720
<v Speaker 18>really unique and authentic and attractive, you know, as a destination.

1:24:51.040 --> 1:24:52.960
<v Speaker 3>Thirty seconds and then we're going to do some news

1:24:52.960 --> 1:24:55.240
<v Speaker 3>and we're going to come back. But what is specifically

1:24:55.280 --> 1:24:58.400
<v Speaker 3>about the cruise operators do you find that you need

1:24:58.439 --> 1:24:59.080
<v Speaker 3>to push back on?

1:25:00.200 --> 1:25:02.800
<v Speaker 18>You see that especially in some of the very very

1:25:02.800 --> 1:25:07.719
<v Speaker 18>popular islands such as Mikonos and Santa Reni, it becomes

1:25:07.880 --> 1:25:10.839
<v Speaker 18>very frustrating even for visitors who are on the island

1:25:11.240 --> 1:25:14.280
<v Speaker 18>and also for the islanders. So we really need to

1:25:14.320 --> 1:25:18.040
<v Speaker 18>find the right balance. And of course I understand, you

1:25:18.080 --> 1:25:20.639
<v Speaker 18>know that there are people who really enjoy cruising, but

1:25:20.680 --> 1:25:25.960
<v Speaker 18>then again you need to have everything in proportion. Let's say,

1:25:26.040 --> 1:25:28.360
<v Speaker 18>you know, like Greece is a smaller country, so we

1:25:28.439 --> 1:25:32.719
<v Speaker 18>need to have, you know, proportionate and balanced approach to things.

1:25:32.920 --> 1:25:36.080
<v Speaker 3>So Olga, we're looking at all different places we could

1:25:36.120 --> 1:25:38.599
<v Speaker 3>go in Greece. We're already excited to plan our trip.

1:25:39.040 --> 1:25:43.400
<v Speaker 3>I want to talk about costs. You're here in New York.

1:25:43.560 --> 1:25:45.760
<v Speaker 3>You were telling us what we were doing news that

1:25:46.000 --> 1:25:47.639
<v Speaker 3>it's shockingly expensive to be here.

1:25:47.479 --> 1:25:49.080
<v Speaker 14>And yeah, I'm sorry, I can say that.

1:25:49.160 --> 1:25:53.120
<v Speaker 3>Yeah, say whatever you want. Like, really, I won't be

1:25:53.200 --> 1:25:53.759
<v Speaker 3>used to anyone?

1:25:53.920 --> 1:25:54.519
<v Speaker 1>Is it everything?

1:25:54.560 --> 1:25:57.479
<v Speaker 18>I used to live here twenty years ago? So it's

1:25:57.520 --> 1:26:00.599
<v Speaker 18>not like I haven't been used to like New York

1:26:00.720 --> 1:26:03.559
<v Speaker 18>being quite expensive compared to other places.

1:26:03.760 --> 1:26:04.400
<v Speaker 14>But I think that.

1:26:04.400 --> 1:26:07.280
<v Speaker 18>Nowadays it's like super super expensive everything.

1:26:07.320 --> 1:26:08.360
<v Speaker 1>Are you about hotels?

1:26:08.400 --> 1:26:08.679
<v Speaker 2>Food?

1:26:08.800 --> 1:26:09.240
<v Speaker 1>Everything?

1:26:09.640 --> 1:26:12.439
<v Speaker 18>Especially food? I mean compared to the prices that you

1:26:12.479 --> 1:26:16.800
<v Speaker 18>would have in Athens. So for the prices that you

1:26:16.840 --> 1:26:22.360
<v Speaker 18>would pay here for you know, relatively mediocre restaurant, plenty

1:26:22.400 --> 1:26:26.320
<v Speaker 18>of you would have the same let's say, price in

1:26:26.360 --> 1:26:30.040
<v Speaker 18>a Michelin Star restaurant in Athens. So you understand that

1:26:30.120 --> 1:26:34.080
<v Speaker 18>the quality that you pay is, you know, not comparable.

1:26:34.600 --> 1:26:38.040
<v Speaker 3>What about lodging? When it comes to paying for a hotel?

1:26:38.760 --> 1:26:40.719
<v Speaker 3>What should what's the range?

1:26:40.920 --> 1:26:43.960
<v Speaker 18>Well, you know, the good thing is that there's a

1:26:44.080 --> 1:26:48.599
<v Speaker 18>very big offering. So I think that depending on your budget,

1:26:48.760 --> 1:26:52.519
<v Speaker 18>you can find you know, something that's equivalent, you know,

1:26:52.560 --> 1:26:53.679
<v Speaker 18>to what you want to spend.

1:26:54.000 --> 1:26:56.360
<v Speaker 3>How do you, as Minister of Tourism think about a

1:26:56.400 --> 1:27:01.080
<v Speaker 3>company like Airbnb because they're pretty it's pretty controversial. There

1:27:01.080 --> 1:27:03.519
<v Speaker 3>are some folks who in governments who don't like it

1:27:03.520 --> 1:27:09.160
<v Speaker 3>because they think that it displaces housing for people who

1:27:09.200 --> 1:27:11.559
<v Speaker 3>live in areas and drives up the price of housing.

1:27:11.560 --> 1:27:12.679
<v Speaker 3>How are you thinking about it.

1:27:12.680 --> 1:27:13.840
<v Speaker 14>Well, it's true that.

1:27:15.320 --> 1:27:19.000
<v Speaker 18>It's you know, it's a challenge nowadays, you know, finding

1:27:19.080 --> 1:27:23.040
<v Speaker 18>again the word is the right balance because of course

1:27:23.080 --> 1:27:26.080
<v Speaker 18>we understand that there are a lot of people who

1:27:26.320 --> 1:27:29.960
<v Speaker 18>would only look into this kind of accommodation that you know,

1:27:30.000 --> 1:27:32.320
<v Speaker 18>they wouldn't go to a hotel, so they would look

1:27:32.360 --> 1:27:37.920
<v Speaker 18>for short term rentals for their vacation. So as a

1:27:37.960 --> 1:27:41.479
<v Speaker 18>country that appeals to a lot of people, you of

1:27:41.560 --> 1:27:46.720
<v Speaker 18>course need to have all sorts of so the whole

1:27:46.800 --> 1:27:49.160
<v Speaker 18>range of the offering when it comes to accommodation, so

1:27:49.240 --> 1:27:52.479
<v Speaker 18>both hotels and also the short term rentals. Well at

1:27:52.520 --> 1:27:56.240
<v Speaker 18>the same time, if you do not have a framework,

1:27:57.360 --> 1:28:01.080
<v Speaker 18>then of course this creates a lot of i would

1:28:01.080 --> 1:28:06.080
<v Speaker 18>say social issues, especially when it comes to prices for locals.

1:28:06.240 --> 1:28:10.120
<v Speaker 18>So for accommodation for locals. I'm also a member of Parliament,

1:28:10.160 --> 1:28:13.640
<v Speaker 18>so I present Athens and we see that, you know,

1:28:13.800 --> 1:28:18.599
<v Speaker 18>in the recent years, some very nice neighborhoods that used

1:28:18.640 --> 1:28:24.519
<v Speaker 18>to be like full of younger people are now younger

1:28:24.560 --> 1:28:30.160
<v Speaker 18>Greek people are now no longer residential areas because they're

1:28:30.240 --> 1:28:32.600
<v Speaker 18>very near the acropolis. So it was, you know, it

1:28:32.680 --> 1:28:35.679
<v Speaker 18>made much more sense for people to just rent their

1:28:36.280 --> 1:28:42.920
<v Speaker 18>apartments for visitors through these platforms Airbnb and other platforms

1:28:42.920 --> 1:28:44.520
<v Speaker 18>for short term rentals.

1:28:44.800 --> 1:28:48.120
<v Speaker 14>So nowadays we have a stricter framework.

1:28:49.240 --> 1:28:52.439
<v Speaker 18>And really we try to have a very balanced approach

1:28:52.640 --> 1:28:56.040
<v Speaker 18>because again we understand that this is something that appeals

1:28:56.040 --> 1:28:58.479
<v Speaker 18>to a lot of visitors, but at the same time

1:28:58.880 --> 1:29:02.719
<v Speaker 18>we also need have both the revenue, the correct revenue,

1:29:03.360 --> 1:29:06.559
<v Speaker 18>and also you know, we don't need to have like

1:29:06.640 --> 1:29:10.200
<v Speaker 18>the unfair competition to hotels, which you know, I have

1:29:10.280 --> 1:29:13.400
<v Speaker 18>to go under a lot of scrutiny when it comes,

1:29:13.439 --> 1:29:16.599
<v Speaker 18>you know, to the Ministry of Tourism controls and little

1:29:16.640 --> 1:29:19.080
<v Speaker 18>frameworks for the way that they operate.

1:29:19.280 --> 1:29:19.400
<v Speaker 2>OK.

1:29:19.479 --> 1:29:21.000
<v Speaker 1>I want to go back to what your mission is

1:29:21.040 --> 1:29:24.439
<v Speaker 1>to really expand tourism. Summer check, you got it down.

1:29:24.479 --> 1:29:25.960
<v Speaker 1>There's lots of people who come in, but you'd like

1:29:26.000 --> 1:29:29.599
<v Speaker 1>to expand it throughout the year. And what's interesting is

1:29:29.680 --> 1:29:32.519
<v Speaker 1>your Prime Minister was on with our TV colleagues in

1:29:32.560 --> 1:29:35.600
<v Speaker 1>the fall, and specifically he made the point that you know,

1:29:35.720 --> 1:29:40.040
<v Speaker 1>part of the reason that you guys can expand potentially

1:29:40.360 --> 1:29:43.960
<v Speaker 1>your tourist season is because the climate change, right that

1:29:43.960 --> 1:29:47.600
<v Speaker 1>it's impacting a little bit the environment, you know, so

1:29:47.680 --> 1:29:50.679
<v Speaker 1>that's kind of an unforeseen I don't want to say benefit,

1:29:50.720 --> 1:29:52.920
<v Speaker 1>but right because of what's happening, or you're just seeing

1:29:52.920 --> 1:29:55.080
<v Speaker 1>warming right throughout the year.

1:29:56.120 --> 1:30:01.120
<v Speaker 18>Well, you know, the climate crisis, I think is an

1:30:01.160 --> 1:30:03.800
<v Speaker 18>issue for everyone to address, you know.

1:30:03.760 --> 1:30:07.519
<v Speaker 14>In a very strict manner.

1:30:07.640 --> 1:30:10.799
<v Speaker 18>So I understand that there's a silver lining for everything,

1:30:10.880 --> 1:30:13.320
<v Speaker 18>but I think that the most important thing is, you know,

1:30:13.400 --> 1:30:17.400
<v Speaker 18>to really address the impact of the climate crisis and

1:30:17.800 --> 1:30:21.080
<v Speaker 18>really for every country to do whatever they.

1:30:22.520 --> 1:30:26.719
<v Speaker 14>To reverse the effect that we see in the environment.

1:30:27.520 --> 1:30:29.439
<v Speaker 18>And I think that this is important for us, it's

1:30:29.479 --> 1:30:32.200
<v Speaker 18>important for our children and the future generations. So I

1:30:32.240 --> 1:30:35.640
<v Speaker 18>think that all of us have a very big responsibility

1:30:35.640 --> 1:30:38.000
<v Speaker 18>when it comes to to the environment and the climate.

1:30:39.520 --> 1:30:46.280
<v Speaker 18>So Greece has a very strict, let's say, legislative process

1:30:46.360 --> 1:30:49.519
<v Speaker 18>right now when it comes to the environment and environmental protection,

1:30:50.200 --> 1:30:54.599
<v Speaker 18>and we have a plan for having all our hotels

1:30:54.640 --> 1:30:59.479
<v Speaker 18>sustainable by twenty thirty. So this is the most important

1:30:59.479 --> 1:31:03.200
<v Speaker 18>thing for us that we see the climate crisis as

1:31:03.240 --> 1:31:05.840
<v Speaker 18>an obligation for all of us to do something differently.

1:31:06.240 --> 1:31:09.040
<v Speaker 18>And I think that this is also something that our

1:31:09.160 --> 1:31:14.760
<v Speaker 18>visitors are considering when they make their bookings, because you know,

1:31:14.800 --> 1:31:20.160
<v Speaker 18>the carbon footprint and you know what you're traveling would

1:31:21.280 --> 1:31:24.320
<v Speaker 18>do through the environment is also something that is of

1:31:24.400 --> 1:31:27.280
<v Speaker 18>consideration to a lot of people nowadays. Right, So I

1:31:27.280 --> 1:31:33.280
<v Speaker 18>think that we have to do our part of the responsibility.

1:31:33.320 --> 1:31:33.679
<v Speaker 2>Reality.

1:31:33.800 --> 1:31:35.160
<v Speaker 1>No, but I guess what I'm just saying, like the

1:31:35.200 --> 1:31:38.000
<v Speaker 1>reality of not pointing fingers, I mean the reality of

1:31:38.040 --> 1:31:40.240
<v Speaker 1>we talk to vineyards all the time, right, and maybe

1:31:40.280 --> 1:31:42.680
<v Speaker 1>they're shifting where they're growing because climate change is just

1:31:43.000 --> 1:31:45.240
<v Speaker 1>made a reality. If you can't cry here anymore, and

1:31:45.240 --> 1:31:48.040
<v Speaker 1>the same thing, you know, for you guys, or for

1:31:48.120 --> 1:31:51.000
<v Speaker 1>any country, right they're looking at Okay, it's warmer. What

1:31:51.040 --> 1:31:54.040
<v Speaker 1>does that mean potentially that we maybe have a longer

1:31:54.160 --> 1:31:57.479
<v Speaker 1>growing season or a longer tourist season, right, I mean,

1:31:57.520 --> 1:31:59.560
<v Speaker 1>it's just kind of the reality of it.

1:31:59.680 --> 1:32:02.960
<v Speaker 18>Unfor yes, I understand, but yeah, but on the other hand,

1:32:03.000 --> 1:32:05.720
<v Speaker 18>you know, we really, especially politicians, we really have to

1:32:05.720 --> 1:32:07.599
<v Speaker 18>be very firm when it comes, you know, to what

1:32:07.680 --> 1:32:10.360
<v Speaker 18>we really have to do in order to reverse these

1:32:11.640 --> 1:32:15.240
<v Speaker 18>very negative results to the environment. So this is why

1:32:15.560 --> 1:32:17.719
<v Speaker 18>I really feel that I have to make this point,

1:32:17.840 --> 1:32:19.920
<v Speaker 18>and also as a minister, I have to make sure

1:32:20.000 --> 1:32:26.280
<v Speaker 18>that especially tourism is really sustainable. But when we're talking

1:32:26.280 --> 1:32:29.479
<v Speaker 18>about extending the season, we're not talking only about you know,

1:32:29.560 --> 1:32:32.000
<v Speaker 18>the weather and the fact that it's you know, moderate

1:32:32.080 --> 1:32:35.360
<v Speaker 18>year round. It's also that you can have these amazing

1:32:35.360 --> 1:32:38.519
<v Speaker 18>experiences and agreece year round.

1:32:38.640 --> 1:32:40.639
<v Speaker 14>And you know, actually for me.

1:32:41.840 --> 1:32:44.360
<v Speaker 18>I would say that, especially for people who are interested

1:32:44.400 --> 1:32:48.400
<v Speaker 18>in culture, it's much much better to enjoy all these

1:32:48.479 --> 1:32:52.599
<v Speaker 18>amazing sites, you know, like two thousand and five year

1:32:52.640 --> 1:32:58.400
<v Speaker 18>old sides outside the summer season, because I love why

1:32:58.400 --> 1:33:00.800
<v Speaker 18>would you go there, you know, like when it's forty

1:33:00.800 --> 1:33:05.040
<v Speaker 18>five degrees celsius and not go when it's much much nicer.

1:33:05.120 --> 1:33:07.640
<v Speaker 18>And then you can also enjoy the wineries. You can

1:33:07.680 --> 1:33:10.679
<v Speaker 18>also enjoy all all sorts of other activities in Greece.

1:33:10.800 --> 1:33:13.920
<v Speaker 18>Especially also for some people who are interested in skiing.

1:33:14.320 --> 1:33:18.160
<v Speaker 18>You have to know that there are ski resorts in Greece.

1:33:18.240 --> 1:33:21.000
<v Speaker 18>We are upgrading the ski facilities right now, so good

1:33:21.000 --> 1:33:21.240
<v Speaker 18>to know.

1:33:21.439 --> 1:33:24.800
<v Speaker 14>And I'm from Creed, and you know Creed. You could

1:33:24.800 --> 1:33:27.720
<v Speaker 14>have X. You could ski but off base, okay, and

1:33:27.720 --> 1:33:28.840
<v Speaker 14>then you can go to the ocean.

1:33:29.479 --> 1:33:29.599
<v Speaker 6>Right.

1:33:29.840 --> 1:33:33.000
<v Speaker 1>We have to run. Olga Keva Aliani as she is

1:33:33.040 --> 1:33:35.439
<v Speaker 1>the Minister of Tourism in Greece, joining us here in studio.

1:33:36.280 --> 1:33:39.479
<v Speaker 2>This is the Bloomberg Business Week podcast of a Little

1:33:39.760 --> 1:33:43.120
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1:33:43.600 --> 1:33:46.880
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1:33:47.080 --> 1:33:50.479
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1:33:50.560 --> 1:33:53.280
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1:33:53.400 --> 1:33:57.000
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