WEBVTT - Documenting the Journey with Will Lucas 0:00:00.280 --> 0:00:03.840 Do you believe that you are really going to make it? 0:00:05.160 --> 0:00:09.520 You've got dreams, You've got goals. You see these images 0:00:09.560 --> 0:00:14.360 in your mind of you with the trophy, with you 0:00:14.480 --> 0:00:19.600 with the humongous company, with you, with the investors, you know, 0:00:19.640 --> 0:00:22.960 hanging out, you know, chasing you down, trying to invest 0:00:23.040 --> 0:00:26.680 in your thing. Do you believe that you are really 0:00:26.720 --> 0:00:30.639 going to sell a million of your widgets? Do you 0:00:30.760 --> 0:00:36.159 believe that you can be a billionaire? I get you, know, 0:00:36.280 --> 0:00:39.640 if you talk about making it, because that's what we 0:00:39.720 --> 0:00:43.360 do as a culture. But deep down inside, so many 0:00:43.360 --> 0:00:46.800 of us don't actually believe that we're going to make it. 0:00:47.200 --> 0:00:49.640 I get it because I speak to people all the 0:00:49.680 --> 0:00:54.400 time who talk about how big their business is going 0:00:54.480 --> 0:00:58.160 to be, what they're going to buy when they quote 0:00:58.240 --> 0:01:01.680 unquote make it, or how people who doubted them will 0:01:01.720 --> 0:01:05.679 eat crow, but their actions don't actually line up to 0:01:05.760 --> 0:01:09.759 what they say they believe. In truth, many of us 0:01:09.760 --> 0:01:12.759 are just only fooling ourselves. We're not fooling anybody else 0:01:12.959 --> 0:01:17.560 but ourselves. And see, it's one thing to talk about 0:01:18.080 --> 0:01:20.480 how you're gonna make your dreams of reality, but it's 0:01:20.520 --> 0:01:24.120 another thing to get to the gym. It's cool to 0:01:24.160 --> 0:01:27.119 talk about how dope it's going to be when you're 0:01:27.160 --> 0:01:29.840 a millionaire, But it's another thing to learn how to 0:01:29.920 --> 0:01:33.920 save and invest with the little income you have today. 0:01:34.760 --> 0:01:37.399 If you say you believe, but your actions are not 0:01:37.640 --> 0:01:41.520 in sync with what you're talking about, then you've got 0:01:41.560 --> 0:01:46.640 to check yourself. Now. Look, we can talk another time 0:01:47.120 --> 0:01:51.080 about how to actually be about it, but today's conversation 0:01:51.920 --> 0:01:55.040 is not about that. Today's conversation, here's what I'd like 0:01:55.120 --> 0:01:59.680 to talk about. When you are actually determined that you're 0:01:59.680 --> 0:02:03.320 gonna make it, and you know the success you're after 0:02:03.520 --> 0:02:08.240 is only a matter of time, you need to document 0:02:08.280 --> 0:02:14.480 that journey. What too many of us think erroneously is 0:02:14.520 --> 0:02:19.200 that success is a destination, like one day you're gonna 0:02:19.240 --> 0:02:24.080 wake up and suddenly be successful. Nah, So if you 0:02:24.120 --> 0:02:28.919 wake up, you're getting after it. Every day. You are successful. 0:02:29.960 --> 0:02:33.400 Every week you squirrel away one hundred dollars to buy 0:02:33.480 --> 0:02:37.000 your first piece of real estate, you're successful every one 0:02:37.040 --> 0:02:42.760 of those weeks. Everyone that you've dedicated yourself to achieving 0:02:42.800 --> 0:02:45.560 the thing, and you've done the work, you've put in hours, 0:02:46.680 --> 0:02:52.480 you're successful getting to the closing table when you're buying 0:02:52.520 --> 0:02:54.800 your first piece of real estate that's a chapter in 0:02:54.840 --> 0:02:59.240 the story of success. But you were successful. In fact, 0:02:59.280 --> 0:03:02.040 you had to be successful to even get to the 0:03:02.080 --> 0:03:06.320 closing table. We got to give ourself some credit along 0:03:06.320 --> 0:03:09.640 the way. So what we're gonna talk about today is 0:03:09.840 --> 0:03:15.520 first prescribing the journey, like writing it in advance. These 0:03:15.520 --> 0:03:19.680 are like goal setting sorts of things. Then capturing the 0:03:19.840 --> 0:03:26.720 process of achievement, failure, even redemption, all of those things. 0:03:26.720 --> 0:03:30.880 We want to capture these things. Here's why we're talking 0:03:30.919 --> 0:03:33.960 about it. There's a quote that I love, and it's 0:03:34.000 --> 0:03:37.160 attributed to several people, but I'm gonna give the credit 0:03:37.240 --> 0:03:42.480 to the legendary entrepreneur, author and speaker Jim Rohn, who said, 0:03:43.000 --> 0:03:49.200 a life worth living is a life worth recording. Let's 0:03:49.240 --> 0:03:52.720 say that again, a life worth living is a life 0:03:53.040 --> 0:03:57.080 worth recording. You could have just rewound to hear that twice, 0:03:57.120 --> 0:03:59.520 but I wanted to say twice because it was hard 0:03:59.600 --> 0:04:02.800 to me. So me myself. I have young kids, right, 0:04:02.840 --> 0:04:06.000 and so for the most part, unless I'm traveling, I 0:04:06.040 --> 0:04:08.920 see my kids every day. And since we live in 0:04:09.000 --> 0:04:11.920 the day of ever present cell phones, I have a 0:04:11.960 --> 0:04:15.480 lot of video and photos of them since the day 0:04:15.520 --> 0:04:18.560 they were born. And the reason why I bring up 0:04:18.600 --> 0:04:20.840 how often I see them, which again is like every 0:04:20.880 --> 0:04:23.640 day unless I'm on the road, is because being so 0:04:23.880 --> 0:04:27.960 close to the situation, being so close to them could 0:04:28.040 --> 0:04:32.200 have me confused about how much and how fast they're growing. 0:04:33.760 --> 0:04:35.880 So it's really only when I'm out of town for 0:04:35.920 --> 0:04:38.560 a few days or i look back at footage of 0:04:38.640 --> 0:04:41.919 them where I can actually see how much they've grown 0:04:42.000 --> 0:04:45.200 in so little time. And the same goes for you 0:04:45.960 --> 0:04:50.000 and your journey towards your business success. You can be 0:04:50.200 --> 0:04:54.520 so close to the daily operations, the struggles, the heartache 0:04:54.520 --> 0:04:58.240 that goes along with entrepreneurship and running a business, that 0:04:58.320 --> 0:05:01.320 you don't even see how far you've come. And this 0:05:01.400 --> 0:05:04.600 is natural, you know, when you're doing the thing, you 0:05:04.640 --> 0:05:10.000 don't realize. Hey, you don't realize often that the problems 0:05:10.040 --> 0:05:14.279 you're dealing with today you prayed for, you worked for 0:05:14.480 --> 0:05:18.240 a year ago, five years ago. You don't even realize 0:05:18.279 --> 0:05:21.919 it because you're so consumed about the issues and the 0:05:21.960 --> 0:05:27.200 successes even and the blessings, the whatever you're dealing with today. 0:05:27.279 --> 0:05:32.120 You don't even think about what you dealt with yesterday 0:05:32.200 --> 0:05:35.600 because you're here now, and it's so easy to forget 0:05:35.720 --> 0:05:39.120 that it wasn't always like this. And so when I 0:05:39.160 --> 0:05:41.680 talk about documenting the journey, and we're going to talk 0:05:41.720 --> 0:05:44.960 today about how to document the journey, the several ways 0:05:45.120 --> 0:05:49.960 you can document the journey based on your personal you know, proclivity, 0:05:50.040 --> 0:05:53.200 like the things that you are naturally drawn to. So 0:05:53.279 --> 0:05:57.440 we're going to talk about those things. But documenting the 0:05:57.520 --> 0:06:03.320 journey is not just for you. Documenting the journey is 0:06:03.360 --> 0:06:10.400 about two people, future you and the people coming behind you. 0:06:10.440 --> 0:06:14.200 The people who will look at your story and say, 0:06:14.320 --> 0:06:17.560 I think it's possible. Look at it. Somebody did it. 0:06:18.400 --> 0:06:21.040 Here's what they learned. Here's the things that they went through. 0:06:21.080 --> 0:06:24.640 I don't have to go through. And it's for future you. 0:06:25.080 --> 0:06:27.200 It's for you five years from now, it's for you 0:06:27.680 --> 0:06:31.080 ten years from now. It's for future you and your family. 0:06:31.160 --> 0:06:34.760 Who's your grandkids. One day, your great grandkids will read 0:06:34.839 --> 0:06:37.840 those stories, will listen to those stories, will watch those 0:06:37.839 --> 0:06:42.960 stories of you present day and your YouTube videos, you know, 0:06:43.120 --> 0:06:47.000 your blog posts. They will watch those things. They will 0:06:47.040 --> 0:06:49.200 read those things and they will say, look at what 0:06:49.360 --> 0:06:54.040 granddaddy did, look at what Grandmama did. In future you 0:06:55.040 --> 0:06:59.560 get your future you gets reminded that it wasn't always 0:06:59.640 --> 0:07:03.800 like this when you're driving around in that thing that 0:07:04.200 --> 0:07:07.159 you dream today about driving around, because that thing is 0:07:07.200 --> 0:07:10.559 coming one day, you're gonna you're gonna have a day 0:07:10.880 --> 0:07:13.520 where you're like, goodness, gracious, like I'm getting here from 0:07:13.520 --> 0:07:18.080 all sides, like could anything else go wrong? And then 0:07:18.120 --> 0:07:23.200 you get a chance to go look back at you today, 0:07:23.880 --> 0:07:27.320 which then would be history, and say, you know what 0:07:27.440 --> 0:07:30.240 I remember when I begged for the problems that I 0:07:30.280 --> 0:07:37.680 have today, when everything seems good, you get a chance 0:07:37.720 --> 0:07:42.720 to remember and be grateful. So I wanted to spend 0:07:43.000 --> 0:07:46.560 just a few minutes here just an effort to convince 0:07:46.600 --> 0:07:50.240 you that documenting the journey again in any way that 0:07:50.320 --> 0:07:54.160 seems best fitting for you and your style, is worth it. 0:07:55.600 --> 0:07:59.160 So several years ago it had to be you know, 0:07:59.480 --> 0:08:04.000 five or six years ago. I started journaling. And I 0:08:04.040 --> 0:08:06.960 don't do it religiously. I don't do it nearly enough, 0:08:07.040 --> 0:08:10.480 but I did start journaling. You know, there's probably you know, 0:08:10.680 --> 0:08:15.000 blank pages between entries that you know, days that I missed, 0:08:15.040 --> 0:08:17.640 probably weeks that I missed. To be honest, there are 0:08:17.640 --> 0:08:22.480 weeks that I missed, but they are journals that I've kept. 0:08:22.680 --> 0:08:24.480 You know, I have friends who journal and then they 0:08:24.560 --> 0:08:26.120 throw out the journals, and I'm like, why do you 0:08:26.160 --> 0:08:28.680 throw them out? Like I want to keep the record, 0:08:29.600 --> 0:08:33.160 so I don't throw away like journals that have been completed, 0:08:33.240 --> 0:08:36.720 like done with. I want to keep them because one day, 0:08:37.160 --> 0:08:40.520 and this is happening, I look back at those journals 0:08:40.520 --> 0:08:43.360 that I wrote, those journal entries that I wrote from 0:08:43.400 --> 0:08:46.920 five six years ago, and I'm like, who is that guy? 0:08:47.760 --> 0:08:52.880 I don't even recognize myself because that guy from five 0:08:53.000 --> 0:08:57.760 six years ago was complaining about things that I like 0:08:58.800 --> 0:09:05.120 meaningless to me today. The guy who was journaling about 0:09:05.400 --> 0:09:09.560 things that he wanted five six years ago, those things 0:09:09.960 --> 0:09:15.840 I have now, and I'm like, they mean nothing. The 0:09:15.920 --> 0:09:19.840 guy five six years ago who was journaling about the 0:09:19.880 --> 0:09:23.560 businesses he wanted to start, I don't even have an 0:09:23.640 --> 0:09:28.920 interest in so many of those things anymore. And also, 0:09:28.760 --> 0:09:32.720 to be fair to myself, the guy who was wishing 0:09:32.880 --> 0:09:36.079 for the things that I have today, Reading those things 0:09:36.160 --> 0:09:39.280 back caused me to say, you know what, it's really good. 0:09:40.760 --> 0:09:46.280 I'm living out what I prescribed. I get a chance 0:09:46.320 --> 0:09:50.040 to reflect and have a moment of gratitude, like, look, 0:09:50.240 --> 0:09:54.320 you know, while I'm talking about how many issues I've 0:09:54.360 --> 0:09:57.120 dealt with today, how many people's attitudes I had to 0:09:57.160 --> 0:10:00.360 deal with today, how many financial decisions I had to make, 0:10:00.360 --> 0:10:02.600 the ones that aren't easy, and many of them are 0:10:02.640 --> 0:10:04.840 not easy, the ones that I have to deal with 0:10:05.240 --> 0:10:07.960 every single day. I look back at the guy six 0:10:08.040 --> 0:10:13.320 years ago who goodness like, had no idea he would 0:10:13.480 --> 0:10:16.280 ever how he would get to them. Knew I would 0:10:16.280 --> 0:10:20.160 get there, but didn't know how. And I'm dealing with 0:10:20.200 --> 0:10:25.080 those things today, wishing five years ago, six years ago, 0:10:25.120 --> 0:10:26.880 that I had this sword of problems, and now that 0:10:26.920 --> 0:10:31.640 I'm in the problems, they are problems for real, but 0:10:32.440 --> 0:10:36.120 you get the chance to look back and just like wow, 0:10:36.320 --> 0:10:40.720 like I'm actually living them out. This is what it 0:10:40.760 --> 0:10:43.719 feels like to have those dreams. I asked for it 0:10:43.800 --> 0:10:47.360 and should have been more careful, but I'm living it. 0:10:49.360 --> 0:10:52.280 The same is true for you if you actually did 0:10:52.320 --> 0:10:59.080 the work to document the journey. So today, and we're 0:10:59.080 --> 0:11:01.480 deep into this conversation already, but I want to talk 0:11:01.520 --> 0:11:05.280 to you about three separate ways that you can document 0:11:05.400 --> 0:11:09.959 your journey. Now. For me, I have I use all three, 0:11:10.280 --> 0:11:15.400 so but not everybody has that particular band like this is. 0:11:15.600 --> 0:11:18.960 These are things that work for me, but you don't 0:11:18.960 --> 0:11:21.560 have to do all three. Pick one if you're okay, 0:11:21.679 --> 0:11:24.680 Pick two if you're good, pick three if you legit. 0:11:26.960 --> 0:11:31.880 So first one up writing and this is privately via 0:11:32.000 --> 0:11:36.120 a personal journal or publicly via a blog. There are 0:11:36.240 --> 0:11:43.920 benefits and you know, downsides to either. The personal journal 0:11:44.160 --> 0:11:47.760 is like my my journal. I use the full Full 0:11:47.800 --> 0:11:53.520 Focused Journal by Michael Hyatt, and I also have the 0:11:53.559 --> 0:11:58.360 Growth Notebook by Debonne and Co. And so either of them, 0:11:58.520 --> 0:12:01.600 like they have, They're completely different in so many ways, 0:12:02.760 --> 0:12:05.920 but they both have triggers, things that help you to 0:12:06.480 --> 0:12:09.679 you know, inspire you to figure out what to write. 0:12:09.720 --> 0:12:11.720 And so often we sit down to write and we 0:12:11.760 --> 0:12:13.880 don't know like how to get started. It's like writing 0:12:13.960 --> 0:12:17.000 like songs, like writing a rap, Like if you've ever, 0:12:17.080 --> 0:12:18.800 like have been a songwriter, if you ever tried to 0:12:18.800 --> 0:12:21.920 write a song or a poem or whatever, it's like 0:12:21.960 --> 0:12:25.000 the first line is like sometimes the hardest part because 0:12:25.040 --> 0:12:26.640 if you can get the first line down, if the 0:12:26.640 --> 0:12:28.560 first line is fired, then you can keep going. But 0:12:28.640 --> 0:12:32.120 that first one has gotta be the banger. So anyway, 0:12:32.520 --> 0:12:37.000 the I use the Full Focused Journal most frequently, but 0:12:37.080 --> 0:12:39.880 I also have the Growth Notebook. But the personal journal 0:12:41.080 --> 0:12:44.360 is for you and this this is the one where 0:12:44.440 --> 0:12:47.040 it's you know, almost and just be honest, like's it's 0:12:47.040 --> 0:12:49.880 like a diary. It's like, you know, the diary used 0:12:49.920 --> 0:12:53.360 to be, like, you know, have a negative connotation for 0:12:53.520 --> 0:12:58.120 males and for men. But the journal, the diary is 0:12:58.160 --> 0:13:01.200 a way for you to document what you're feeling, when 0:13:01.240 --> 0:13:04.880 you're going through what's happening in your life. And it's 0:13:04.920 --> 0:13:07.280 a way for you to kind of just exhaust all 0:13:07.320 --> 0:13:12.640 of that stuff onto paper. And I save allnine so 0:13:12.720 --> 0:13:16.840 I have, you know, in my library, I have several 0:13:16.920 --> 0:13:21.120 there's probably eight or nine of them by now, journals 0:13:21.120 --> 0:13:26.360 that I've completed because particularly the full focused ones, they 0:13:26.400 --> 0:13:31.800 are dated and so like money through Sunday, every date 0:13:32.040 --> 0:13:36.160 has a page and so when I complete it, I 0:13:36.200 --> 0:13:38.839 put it away and there are some that I haven't 0:13:38.840 --> 0:13:41.400 looked at in years. There are some that you know, 0:13:41.480 --> 0:13:43.559 I'm sure have things in there that I would look 0:13:43.600 --> 0:13:46.120 at myself and like, what in the world were you 0:13:46.200 --> 0:13:49.800 talking about? But that's the whole point. I'm getting a 0:13:49.920 --> 0:13:54.400 chance and opportunity to recognize my growth. So the personal 0:13:54.480 --> 0:13:57.840 journal is something that really only you get the benefit 0:13:57.960 --> 0:14:03.000 of those learning experiences, but it's still valuable because you're 0:14:03.040 --> 0:14:07.720 still on your journey. Blogging, on the other hand, is 0:14:07.720 --> 0:14:11.280 something that you get all those same benefits, all those 0:14:11.280 --> 0:14:15.880 same things, but also other people get an opportunity to 0:14:16.080 --> 0:14:19.560 learn and to to oh, this is so cool. They 0:14:19.600 --> 0:14:24.800 get to learn from your journey, but they also get 0:14:24.840 --> 0:14:29.080 to just watch it. And so there's somebody out there 0:14:29.440 --> 0:14:33.080 who I'm not necessarily on a similar path that they're on. 0:14:33.880 --> 0:14:38.720 I'm not necessarily, you know, like taking specific nuggets that 0:14:38.760 --> 0:14:41.960 are applicable to my life. I'm just enjoying the show, 0:14:43.040 --> 0:14:46.920 and that has value. Also, I don't want to discount 0:14:46.960 --> 0:14:50.240 that part, because not everything has to be so deep. 0:14:51.080 --> 0:14:54.720 I just get to watch the homie win. I get 0:14:54.720 --> 0:14:58.480 to watch the homie grow, I get to watch him 0:14:58.520 --> 0:15:02.080 like level up, get upgraded. I get to watch that, 0:15:02.320 --> 0:15:06.440 and that's inspiring. And so while I don't particularly have 0:15:06.600 --> 0:15:10.240 anything directly relevant to my journey, I get to cheer 0:15:10.320 --> 0:15:12.640 for you. I'll get to clap for you from a distance. 0:15:14.360 --> 0:15:17.760 And so the personal journal is for you and you alone. 0:15:18.240 --> 0:15:21.200 The blog is for you, but it's also for us. 0:15:21.320 --> 0:15:23.720 It's also for your community, for the people who are 0:15:23.800 --> 0:15:26.960 learning behind you, and for the people rooting for you. 0:15:27.400 --> 0:15:31.400 So if you don't have necessarily a proclivity for video. 0:15:32.360 --> 0:15:35.120 You don't like the way you talk or look on camera, 0:15:35.200 --> 0:15:37.600 that's completely fine. You don't like your voice, and you 0:15:37.640 --> 0:15:40.360 don't want to podcast, you don't want to do audio recordings. 0:15:40.440 --> 0:15:43.120 You just like to write, and writing comes naturally to you. 0:15:43.760 --> 0:15:48.120 I would recommend finding a personal journal. I've already mentioned 0:15:48.120 --> 0:15:50.520 the two. I use the Full Focused Journal by Michael 0:15:50.600 --> 0:15:53.120 Hyatt and the Growth Notebook by the Bond and Code. 0:15:54.280 --> 0:15:56.560 And you get to writing, and you make it a 0:15:56.640 --> 0:16:00.000 point and again I can't I'm a preacher to choir here. 0:16:00.080 --> 0:16:03.960 You make it a point to do it regularly. You 0:16:04.080 --> 0:16:06.600 make it a part of your daily routine, or at 0:16:06.760 --> 0:16:10.120 least weekly routine, because I mean, I'm talking to myself 0:16:10.160 --> 0:16:14.080 and I suck at some of this, but you need 0:16:14.120 --> 0:16:17.320 to document it because you will look back at yourself 0:16:17.360 --> 0:16:20.080 a month from now and see stuff and you'd be like, yo, 0:16:20.160 --> 0:16:26.200 I was tripping thirty days ago. Next up, audio recordings. 0:16:26.840 --> 0:16:31.080 Audio recordings. Are you taking your iPhone I'm an iPhone 0:16:31.160 --> 0:16:37.600 user and you opening your voice memo app. And let's 0:16:37.640 --> 0:16:41.720 say you have a ten minute commute to work, right, 0:16:42.920 --> 0:16:45.160 or a ten minute commute to the office. To your 0:16:45.200 --> 0:16:48.960 office and you just on your way. You just kind 0:16:48.960 --> 0:16:51.640 of unload all the things that you're thinking about. They 0:16:51.640 --> 0:16:53.680 don't even have to make sense. Here's the part that 0:16:54.160 --> 0:16:59.760 I had to learn about documenting journeys. I wanted them 0:16:59.800 --> 0:17:03.800 to be organized. I'm a producer, so I do I edit, video, 0:17:04.119 --> 0:17:06.920 edit audio, I can write. I can do all of 0:17:06.960 --> 0:17:10.840 these things. And so to me, my natural bend was 0:17:10.880 --> 0:17:13.479 to have things that looked good the minute they were 0:17:13.560 --> 0:17:17.000 laid down, that read well the minute they were written, 0:17:17.400 --> 0:17:23.159 that were beautiful and listened like, they sounded great the 0:17:23.240 --> 0:17:27.479 minute they were recorded, the minute the vokes dropped. So 0:17:27.520 --> 0:17:30.520 to me, it was difficult to get past it was. 0:17:30.800 --> 0:17:33.440 It was more challenging than it might be for others 0:17:33.760 --> 0:17:37.639 to get past the idea that it didn't have to 0:17:37.760 --> 0:17:40.199 sound good, it just has It didn't even have to 0:17:40.200 --> 0:17:43.000 be clear. It could be a word I was thinking 0:17:43.000 --> 0:17:45.520 about even, like like when you're writing in a personal 0:17:45.600 --> 0:17:48.160 journal and you just thought of a word that has 0:17:48.200 --> 0:17:50.840 been bothering you, like just I'm gonna I'm gonna make 0:17:50.840 --> 0:17:55.080 this up. So let's say you're writing about, you know, 0:17:55.240 --> 0:17:59.359 a relationship you have, and in a moment, the word 0:17:59.480 --> 0:18:04.000 cash for comes up, and your cash flow has been 0:18:04.040 --> 0:18:06.600 bothering you. You can write the word cash flow in 0:18:06.680 --> 0:18:10.159 the sidebar of your journal and then go back to 0:18:10.280 --> 0:18:16.560 the whole idea about the relationship. That's completely fine. It 0:18:16.560 --> 0:18:19.800 didn't make sense to anybody else reading it from the outside, 0:18:19.960 --> 0:18:23.680 but for some reason to you, it needed to get out. 0:18:25.680 --> 0:18:28.040 And then a month from now, a year from now, 0:18:28.040 --> 0:18:30.840 two years from now, you'll remember when you're reading the 0:18:30.920 --> 0:18:33.399 thing about the relationship, and you'll see the word cash 0:18:33.400 --> 0:18:37.159 flow over there on the sidebar, the edges of the paper, 0:18:37.200 --> 0:18:39.280 and you'll be like, well, I remember what I was 0:18:39.320 --> 0:18:42.919 going through. Oh, it's all starting to make sense. The 0:18:42.960 --> 0:18:48.320 same thing with audio recordings, you don't edit yourself. You 0:18:48.359 --> 0:18:53.440 just talk into this recorder and you just say what's 0:18:53.520 --> 0:18:55.960 on your mind. You say what's going on, you'll say 0:18:56.040 --> 0:18:58.520 what you've learned, you'll say the mistakes you made. Because 0:18:58.520 --> 0:19:01.960 this is for you. That's your recording. It's the personal 0:19:02.040 --> 0:19:08.080 journal version of an audio recording. You just talk, and 0:19:08.119 --> 0:19:11.160 then one day, a year from now, two years from now, 0:19:11.200 --> 0:19:13.399 five years from now, you have all these recordings. I 0:19:13.440 --> 0:19:17.280 have recordings from six years ago in my voice memos 0:19:17.520 --> 0:19:22.120 from iPhones I've had in days before, because they all 0:19:22.200 --> 0:19:26.840 just poured over when I buy a new phone, and 0:19:26.880 --> 0:19:28.560 then I go back and I listen to those. I 0:19:28.640 --> 0:19:31.920 also like produce music, so I have like voice memos 0:19:31.920 --> 0:19:35.000 that are like just like melodies and like drum rhythms. 0:19:35.760 --> 0:19:38.119 I'll go back and listen, like, Yo, that's fire, Like 0:19:38.200 --> 0:19:40.920 I need to put that down for real. But your 0:19:41.000 --> 0:19:46.240 voice recording is a way of documenting your journey. If 0:19:46.280 --> 0:19:48.639 you want to go public with it, let's take it 0:19:48.680 --> 0:19:51.800 a step further. You do the same thing and you 0:19:51.840 --> 0:19:57.000 make a podcast. Today's your day to think about consider 0:19:57.320 --> 0:20:01.760 considering making your own podcast. Guess what. Your podcast does 0:20:01.800 --> 0:20:05.800 not have to be the biggest podcast on the planet. 0:20:06.440 --> 0:20:11.880 You aren't striving for that. You're striving for documenting the journey. 0:20:12.000 --> 0:20:18.200 Have you guys watched Kanye West documentary Genius on Netflix. 0:20:19.800 --> 0:20:24.280 It's an appropriate time to talk about this if you 0:20:24.440 --> 0:20:28.040 watch that documentary, because I may bring this whole documentary 0:20:28.119 --> 0:20:32.840 up a couple of different times. The documentary, any documentary 0:20:33.119 --> 0:20:36.520 I've ever seen, was not necessarily designed to be like 0:20:36.560 --> 0:20:40.520 the most beautifully shot. It's not supposed to be like Avatar. 0:20:40.600 --> 0:20:44.119 It's not supposed to be like some eight K because 0:20:44.119 --> 0:20:46.760 four K is so like twenty twenty. It's not supposed 0:20:46.800 --> 0:20:49.760 to be eight K like, it's supposed to be raw 0:20:50.240 --> 0:20:53.240 and real and all of those things. It's not supposed 0:20:53.280 --> 0:20:58.480 to be just some beautiful cinema production. We want to 0:20:58.480 --> 0:21:00.560 get in the trenches, we want to see, we want 0:21:00.560 --> 0:21:04.919 to feel something when we're watching this thing. And so 0:21:05.000 --> 0:21:10.960 when you are podcasting for the sake of documenting your journey, 0:21:11.440 --> 0:21:15.119 the only goal you should have is not numbers. The 0:21:15.200 --> 0:21:18.399 goal you should have is what is recorded? Is it real? 0:21:19.359 --> 0:21:23.040 And does it feel authentic? Is it authentic? Forget feeling? 0:21:23.240 --> 0:21:26.119 Is it authentic to where I'm at? Because if the 0:21:26.200 --> 0:21:29.679 content is there, the whole purpose is to make a 0:21:29.840 --> 0:21:34.360 historical record. That's the whole purpose. Because it may have 0:21:34.520 --> 0:21:38.440 three listeners today, but when you finally hit your thing, 0:21:39.960 --> 0:21:44.800 god knows how many people will clamor for that content. 0:21:46.400 --> 0:21:49.280 I read the guys who produced that content got twenty 0:21:49.320 --> 0:21:53.600 million dollars from Netflix, and it was like raw footage, 0:21:53.920 --> 0:21:56.879 stuff that was sometimes out of focus, stuff that was 0:21:56.920 --> 0:21:59.960 like grainy, stuff that was like the audio wasn't always good, 0:22:00.160 --> 0:22:04.440 but it was this moment in time that was non fungible, 0:22:04.920 --> 0:22:08.280 non fungible. Oh, so we'll talk about NFTs with regards 0:22:08.320 --> 0:22:11.840 to your documentation, but it was these moments that you 0:22:11.880 --> 0:22:14.080 can't get back. They were one of ones. They were 0:22:14.320 --> 0:22:16.680 you can't trade them for anything else that those were 0:22:17.080 --> 0:22:22.280 times that came in times that have gone. So think 0:22:22.280 --> 0:22:25.320 about that as you're documenting, like they don't these things 0:22:25.560 --> 0:22:27.879 the video recordings you might make. Because we talked about 0:22:28.560 --> 0:22:33.920 personal journals versus blogs. We've talked about audio recordings versus 0:22:33.960 --> 0:22:38.400 audio recordings for your personal use and podcasting video recording. 0:22:38.480 --> 0:22:41.440 You could just prop up your camera and just talk 0:22:41.600 --> 0:22:45.119 to your phone and record it and save it in 0:22:45.160 --> 0:22:48.080 your photo album, or you could put it on YouTube, 0:22:48.560 --> 0:22:52.080 and it doesn't matter what looks like. The purpose here 0:22:52.359 --> 0:22:57.000 with regards to this conversation is documenting it, putting it 0:22:57.080 --> 0:23:02.440 down in the historical record. And so when you're documenting 0:23:02.480 --> 0:23:07.480 your journey, the content is supposed to be you, not 0:23:07.920 --> 0:23:12.280 the filtered version. I believe this. I believe we are 0:23:12.560 --> 0:23:15.960 because the way we're doing this is playing out. This 0:23:16.000 --> 0:23:18.639 is why I believe it. We're increasingly moving towards a 0:23:18.840 --> 0:23:26.160 version of the Internet where flaws are valuable. We had 0:23:26.200 --> 0:23:31.639 this several year moment in history where when Instagram launched 0:23:31.720 --> 0:23:34.880 and you could put filters on when photoshop people really 0:23:34.920 --> 0:23:36.639 got good at that and you can take away all 0:23:36.680 --> 0:23:41.480 the blemishes like those days are those days are numbered. 0:23:41.880 --> 0:23:46.240 In so many ways, we are moving towards a day 0:23:46.760 --> 0:23:49.399 where people just want to see what's real. We've been 0:23:49.800 --> 0:23:53.760 spoon fed stuff that's not real for so long, and 0:23:54.320 --> 0:23:59.360 at some point we want some nonfiction. That's what we're 0:23:59.400 --> 0:24:02.600 moving to. And the things that actually look manufactured, the 0:24:02.680 --> 0:24:07.080 things that look like they've been cleaned up and plastic arised, 0:24:07.480 --> 0:24:10.760 they don't even get the engagement that something that is 0:24:10.880 --> 0:24:13.920 completely organic would get. Something that was shot on the fly. 0:24:14.400 --> 0:24:16.680 The thing that's shot on the fly actually gets more 0:24:16.720 --> 0:24:20.240 engagement because the thing that's cleaned up and made perfect 0:24:20.560 --> 0:24:24.720 looks like an ad to the average consumer. The average 0:24:24.760 --> 0:24:30.879 person who's just flipping through the timeline gets less engagement. 0:24:32.280 --> 0:24:37.800 So the content should be authentic. You should strive for authenticity. 0:24:37.880 --> 0:24:40.879 You should work because really the only reason you're not 0:24:40.920 --> 0:24:45.280 authentic on social is because you believe you have to proceed. 0:24:45.359 --> 0:24:47.720 You have to show something to the world that is 0:24:48.240 --> 0:24:51.840 not you. But it's you on steroids. So it's really 0:24:51.920 --> 0:24:55.160 you that has to work through those issues, not us. 0:24:56.680 --> 0:24:58.160 I said I would come back to this and I've 0:24:58.200 --> 0:25:00.960 already touched on it. Actually pretty good about I wanted 0:25:00.960 --> 0:25:03.639 to put a staple here because I talked about NFTs 0:25:04.359 --> 0:25:09.440 very briefly. And when you're documenting your journey, imagine if 0:25:09.960 --> 0:25:15.479 the producers of Genius, the Netflix documentary for Kanye West, 0:25:16.080 --> 0:25:18.760 instead of putting it on Netflix, they took each of 0:25:18.800 --> 0:25:21.159 those clips and they put it on Open Sea and 0:25:21.200 --> 0:25:24.200 they made NFTs out of it. And they took those 0:25:24.320 --> 0:25:29.159 early Kanye beats and instead of you know, just showing 0:25:29.200 --> 0:25:32.440 them or distributing them in a different way, they made 0:25:32.520 --> 0:25:35.400 each of those beats available for somebody to own. Some 0:25:35.520 --> 0:25:38.520 rapper out there, some upcoming artists say, you know what, 0:25:38.560 --> 0:25:40.680 I'm about to buy this MP three and I own 0:25:40.720 --> 0:25:45.360 it on the blockchain. I'm talking about you. I'm using 0:25:45.440 --> 0:25:49.280 Kanye as an example. But again, we believe you believe 0:25:49.520 --> 0:25:53.439 you're gonna make it. And since you believe that one day, 0:25:53.960 --> 0:25:58.240 your early iterations of your product one day, the early 0:25:58.400 --> 0:26:02.600 drawings of your idea one day, the business plan you 0:26:02.720 --> 0:26:06.679 roll on a napkin one day, the early versions of 0:26:06.720 --> 0:26:13.400 your prototype will be valuable to somebody, why not make it. 0:26:13.640 --> 0:26:16.359 That's all that exists is the ideas that came out 0:26:16.400 --> 0:26:19.040