Speaker 1: Do you believe that you are really going to make it?
Speaker 1: You've got dreams, You've got goals. You see these images
Speaker 1: in your mind of you with the trophy, with you
Speaker 1: with the humongous company, with you, with the investors, you know,
Speaker 1: hanging out, you know, chasing you down, trying to invest
Speaker 1: in your thing. Do you believe that you are really
Speaker 1: going to sell a million of your widgets? Do you
Speaker 1: believe that you can be a billionaire? I get you, know,
Speaker 1: if you talk about making it, because that's what we
Speaker 1: do as a culture. But deep down inside, so many
Speaker 1: of us don't actually believe that we're going to make it.
Speaker 1: I get it because I speak to people all the
Speaker 1: time who talk about how big their business is going
Speaker 1: to be, what they're going to buy when they quote
Speaker 1: unquote make it, or how people who doubted them will
Speaker 1: eat crow, but their actions don't actually line up to
Speaker 1: what they say they believe. In truth, many of us
Speaker 1: are just only fooling ourselves. We're not fooling anybody else
Speaker 1: but ourselves. And see, it's one thing to talk about
Speaker 1: how you're gonna make your dreams of reality, but it's
Speaker 1: another thing to get to the gym. It's cool to
Speaker 1: talk about how dope it's going to be when you're
Speaker 1: a millionaire, But it's another thing to learn how to
Speaker 1: save and invest with the little income you have today.
Speaker 1: If you say you believe, but your actions are not
Speaker 1: in sync with what you're talking about, then you've got
Speaker 1: to check yourself. Now. Look, we can talk another time
Speaker 1: about how to actually be about it, but today's conversation
Speaker 1: is not about that. Today's conversation, here's what I'd like
Speaker 1: to talk about. When you are actually determined that you're
Speaker 1: gonna make it, and you know the success you're after
Speaker 1: is only a matter of time, you need to document
Speaker 1: that journey. What too many of us think erroneously is
Speaker 1: that success is a destination, like one day you're gonna
Speaker 1: wake up and suddenly be successful. Nah, So if you
Speaker 1: wake up, you're getting after it. Every day. You are successful.
Speaker 1: Every week you squirrel away one hundred dollars to buy
Speaker 1: your first piece of real estate, you're successful every one
Speaker 1: of those weeks. Everyone that you've dedicated yourself to achieving
Speaker 1: the thing, and you've done the work, you've put in hours,
Speaker 1: you're successful getting to the closing table when you're buying
Speaker 1: your first piece of real estate that's a chapter in
Speaker 1: the story of success. But you were successful. In fact,
Speaker 1: you had to be successful to even get to the
Speaker 1: closing table. We got to give ourself some credit along
Speaker 1: the way. So what we're gonna talk about today is
Speaker 1: first prescribing the journey, like writing it in advance. These
Speaker 1: are like goal setting sorts of things. Then capturing the
Speaker 1: process of achievement, failure, even redemption, all of those things.
Speaker 1: We want to capture these things. Here's why we're talking
Speaker 1: about it. There's a quote that I love, and it's
Speaker 1: attributed to several people, but I'm gonna give the credit
Speaker 1: to the legendary entrepreneur, author and speaker Jim Rohn, who said,
Speaker 1: a life worth living is a life worth recording. Let's
Speaker 1: say that again, a life worth living is a life
Speaker 1: worth recording. You could have just rewound to hear that twice,
Speaker 1: but I wanted to say twice because it was hard
Speaker 1: to me. So me myself. I have young kids, right,
Speaker 1: and so for the most part, unless I'm traveling, I
Speaker 1: see my kids every day. And since we live in
Speaker 1: the day of ever present cell phones, I have a
Speaker 1: lot of video and photos of them since the day
Speaker 1: they were born. And the reason why I bring up
Speaker 1: how often I see them, which again is like every
Speaker 1: day unless I'm on the road, is because being so
Speaker 1: close to the situation, being so close to them could
Speaker 1: have me confused about how much and how fast they're growing.
Speaker 1: So it's really only when I'm out of town for
Speaker 1: a few days or i look back at footage of
Speaker 1: them where I can actually see how much they've grown
Speaker 1: in so little time. And the same goes for you
Speaker 1: and your journey towards your business success. You can be
Speaker 1: so close to the daily operations, the struggles, the heartache
Speaker 1: that goes along with entrepreneurship and running a business, that
Speaker 1: you don't even see how far you've come. And this
Speaker 1: is natural, you know, when you're doing the thing, you
Speaker 1: don't realize. Hey, you don't realize often that the problems
Speaker 1: you're dealing with today you prayed for, you worked for
Speaker 1: a year ago, five years ago. You don't even realize
Speaker 1: it because you're so consumed about the issues and the
Speaker 1: successes even and the blessings, the whatever you're dealing with today.
Speaker 1: You don't even think about what you dealt with yesterday
Speaker 1: because you're here now, and it's so easy to forget
Speaker 1: that it wasn't always like this. And so when I
Speaker 1: talk about documenting the journey, and we're going to talk
Speaker 1: today about how to document the journey, the several ways
Speaker 1: you can document the journey based on your personal you know, proclivity,
Speaker 1: like the things that you are naturally drawn to. So
Speaker 1: we're going to talk about those things. But documenting the
Speaker 1: journey is not just for you. Documenting the journey is
Speaker 1: about two people, future you and the people coming behind you.
Speaker 1: The people who will look at your story and say,
Speaker 1: I think it's possible. Look at it. Somebody did it.
Speaker 1: Here's what they learned. Here's the things that they went through.
Speaker 1: I don't have to go through. And it's for future you.
Speaker 1: It's for you five years from now, it's for you
Speaker 1: ten years from now. It's for future you and your family.
Speaker 1: Who's your grandkids. One day, your great grandkids will read
Speaker 1: those stories, will listen to those stories, will watch those
Speaker 1: stories of you present day and your YouTube videos, you know,
Speaker 1: your blog posts. They will watch those things. They will
Speaker 1: read those things and they will say, look at what
Speaker 1: granddaddy did, look at what Grandmama did. In future you
Speaker 1: get your future you gets reminded that it wasn't always
Speaker 1: like this when you're driving around in that thing that
Speaker 1: you dream today about driving around, because that thing is
Speaker 1: coming one day, you're gonna you're gonna have a day
Speaker 1: where you're like, goodness, gracious, like I'm getting here from
Speaker 1: all sides, like could anything else go wrong? And then
Speaker 1: you get a chance to go look back at you today,
Speaker 1: which then would be history, and say, you know what
Speaker 1: I remember when I begged for the problems that I
Speaker 1: have today, when everything seems good, you get a chance
Speaker 1: to remember and be grateful. So I wanted to spend
Speaker 1: just a few minutes here just an effort to convince
Speaker 1: you that documenting the journey again in any way that
Speaker 1: seems best fitting for you and your style, is worth it.
Speaker 1: So several years ago it had to be you know,
Speaker 1: five or six years ago. I started journaling. And I
Speaker 1: don't do it religiously. I don't do it nearly enough,
Speaker 1: but I did start journaling. You know, there's probably you know,
Speaker 1: blank pages between entries that you know, days that I missed,
Speaker 1: probably weeks that I missed. To be honest, there are
Speaker 1: weeks that I missed, but they are journals that I've kept.
Speaker 1: You know, I have friends who journal and then they
Speaker 1: throw out the journals, and I'm like, why do you
Speaker 1: throw them out? Like I want to keep the record,
Speaker 1: so I don't throw away like journals that have been completed,
Speaker 1: like done with. I want to keep them because one day,
Speaker 1: and this is happening, I look back at those journals
Speaker 1: that I wrote, those journal entries that I wrote from
Speaker 1: five six years ago, and I'm like, who is that guy?
Speaker 1: I don't even recognize myself because that guy from five
Speaker 1: six years ago was complaining about things that I like
Speaker 1: meaningless to me today. The guy who was journaling about
Speaker 1: things that he wanted five six years ago, those things
Speaker 1: I have now, and I'm like, they mean nothing. The
Speaker 1: guy five six years ago who was journaling about the
Speaker 1: businesses he wanted to start, I don't even have an
Speaker 1: interest in so many of those things anymore. And also,
Speaker 1: to be fair to myself, the guy who was wishing
Speaker 1: for the things that I have today, Reading those things
Speaker 1: back caused me to say, you know what, it's really good.
Speaker 1: I'm living out what I prescribed. I get a chance
Speaker 1: to reflect and have a moment of gratitude, like, look,
Speaker 1: you know, while I'm talking about how many issues I've
Speaker 1: dealt with today, how many people's attitudes I had to
Speaker 1: deal with today, how many financial decisions I had to make,
Speaker 1: the ones that aren't easy, and many of them are
Speaker 1: not easy, the ones that I have to deal with
Speaker 1: every single day. I look back at the guy six
Speaker 1: years ago who goodness like, had no idea he would
Speaker 1: ever how he would get to them. Knew I would
Speaker 1: get there, but didn't know how. And I'm dealing with
Speaker 1: those things today, wishing five years ago, six years ago,
Speaker 1: that I had this sword of problems, and now that
Speaker 1: I'm in the problems, they are problems for real, but
Speaker 1: you get the chance to look back and just like wow,
Speaker 1: like I'm actually living them out. This is what it
Speaker 1: feels like to have those dreams. I asked for it
Speaker 1: and should have been more careful, but I'm living it.
Speaker 1: The same is true for you if you actually did
Speaker 1: the work to document the journey. So today, and we're
Speaker 1: deep into this conversation already, but I want to talk
Speaker 1: to you about three separate ways that you can document
Speaker 1: your journey. Now. For me, I have I use all three,
Speaker 1: so but not everybody has that particular band like this is.
Speaker 1: These are things that work for me, but you don't
Speaker 1: have to do all three. Pick one if you're okay,
Speaker 1: Pick two if you're good, pick three if you legit.
Speaker 1: So first one up writing and this is privately via
Speaker 1: a personal journal or publicly via a blog. There are
Speaker 1: benefits and you know, downsides to either. The personal journal
Speaker 1: is like my my journal. I use the full Full
Speaker 1: Focused Journal by Michael Hyatt, and I also have the
Speaker 1: Growth Notebook by Debonne and Co. And so either of them,
Speaker 1: like they have, They're completely different in so many ways,
Speaker 1: but they both have triggers, things that help you to
Speaker 1: you know, inspire you to figure out what to write.
Speaker 1: And so often we sit down to write and we
Speaker 1: don't know like how to get started. It's like writing
Speaker 1: like songs, like writing a rap, Like if you've ever,
Speaker 1: like have been a songwriter, if you ever tried to
Speaker 1: write a song or a poem or whatever, it's like
Speaker 1: the first line is like sometimes the hardest part because
Speaker 1: if you can get the first line down, if the
Speaker 1: first line is fired, then you can keep going. But
Speaker 1: that first one has gotta be the banger. So anyway,
Speaker 1: the I use the Full Focused Journal most frequently, but
Speaker 1: I also have the Growth Notebook. But the personal journal
Speaker 1: is for you and this this is the one where
Speaker 1: it's you know, almost and just be honest, like's it's
Speaker 1: like a diary. It's like, you know, the diary used
Speaker 1: to be, like, you know, have a negative connotation for
Speaker 1: males and for men. But the journal, the diary is
Speaker 1: a way for you to document what you're feeling, when
Speaker 1: you're going through what's happening in your life. And it's
Speaker 1: a way for you to kind of just exhaust all
Speaker 1: of that stuff onto paper. And I save allnine so
Speaker 1: I have, you know, in my library, I have several
Speaker 1: there's probably eight or nine of them by now, journals
Speaker 1: that I've completed because particularly the full focused ones, they
Speaker 1: are dated and so like money through Sunday, every date
Speaker 1: has a page and so when I complete it, I
Speaker 1: put it away and there are some that I haven't
Speaker 1: looked at in years. There are some that you know,
Speaker 1: I'm sure have things in there that I would look
Speaker 1: at myself and like, what in the world were you
Speaker 1: talking about? But that's the whole point. I'm getting a
Speaker 1: chance and opportunity to recognize my growth. So the personal
Speaker 1: journal is something that really only you get the benefit
Speaker 1: of those learning experiences, but it's still valuable because you're
Speaker 1: still on your journey. Blogging, on the other hand, is
Speaker 1: something that you get all those same benefits, all those
Speaker 1: same things, but also other people get an opportunity to
Speaker 1: learn and to to oh, this is so cool. They
Speaker 1: get to learn from your journey, but they also get
Speaker 1: to just watch it. And so there's somebody out there
Speaker 1: who I'm not necessarily on a similar path that they're on.
Speaker 1: I'm not necessarily, you know, like taking specific nuggets that
Speaker 1: are applicable to my life. I'm just enjoying the show,
Speaker 1: and that has value. Also, I don't want to discount
Speaker 1: that part, because not everything has to be so deep.
Speaker 1: I just get to watch the homie win. I get
Speaker 1: to watch the homie grow, I get to watch him
Speaker 1: like level up, get upgraded. I get to watch that,
Speaker 1: and that's inspiring. And so while I don't particularly have
Speaker 1: anything directly relevant to my journey, I get to cheer
Speaker 1: for you. I'll get to clap for you from a distance.
Speaker 1: And so the personal journal is for you and you alone.
Speaker 1: The blog is for you, but it's also for us.
Speaker 1: It's also for your community, for the people who are
Speaker 1: learning behind you, and for the people rooting for you.
Speaker 1: So if you don't have necessarily a proclivity for video.
Speaker 1: You don't like the way you talk or look on camera,
Speaker 1: that's completely fine. You don't like your voice, and you
Speaker 1: don't want to podcast, you don't want to do audio recordings.
Speaker 1: You just like to write, and writing comes naturally to you.
Speaker 1: I would recommend finding a personal journal. I've already mentioned
Speaker 1: the two. I use the Full Focused Journal by Michael
Speaker 1: Hyatt and the Growth Notebook by the Bond and Code.
Speaker 1: And you get to writing, and you make it a
Speaker 1: point and again I can't I'm a preacher to choir here.
Speaker 1: You make it a point to do it regularly. You
Speaker 1: make it a part of your daily routine, or at
Speaker 1: least weekly routine, because I mean, I'm talking to myself
Speaker 1: and I suck at some of this, but you need
Speaker 1: to document it because you will look back at yourself
Speaker 1: a month from now and see stuff and you'd be like, yo,
Speaker 1: I was tripping thirty days ago. Next up, audio recordings.
Speaker 1: Audio recordings. Are you taking your iPhone I'm an iPhone
Speaker 1: user and you opening your voice memo app. And let's
Speaker 1: say you have a ten minute commute to work, right,
Speaker 1: or a ten minute commute to the office. To your
Speaker 1: office and you just on your way. You just kind
Speaker 1: of unload all the things that you're thinking about. They
Speaker 1: don't even have to make sense. Here's the part that
Speaker 1: I had to learn about documenting journeys. I wanted them
Speaker 1: to be organized. I'm a producer, so I do I edit, video,
Speaker 1: edit audio, I can write. I can do all of
Speaker 1: these things. And so to me, my natural bend was
Speaker 1: to have things that looked good the minute they were
Speaker 1: laid down, that read well the minute they were written,
Speaker 1: that were beautiful and listened like, they sounded great the
Speaker 1: minute they were recorded, the minute the vokes dropped. So
Speaker 1: to me, it was difficult to get past it was.
Speaker 1: It was more challenging than it might be for others
Speaker 1: to get past the idea that it didn't have to
Speaker 1: sound good, it just has It didn't even have to
Speaker 1: be clear. It could be a word I was thinking
Speaker 1: about even, like like when you're writing in a personal
Speaker 1: journal and you just thought of a word that has
Speaker 1: been bothering you, like just I'm gonna I'm gonna make
Speaker 1: this up. So let's say you're writing about, you know,
Speaker 1: a relationship you have, and in a moment, the word
Speaker 1: cash for comes up, and your cash flow has been
Speaker 1: bothering you. You can write the word cash flow in
Speaker 1: the sidebar of your journal and then go back to
Speaker 1: the whole idea about the relationship. That's completely fine. It
Speaker 1: didn't make sense to anybody else reading it from the outside,
Speaker 1: but for some reason to you, it needed to get out.
Speaker 1: And then a month from now, a year from now,
Speaker 1: two years from now, you'll remember when you're reading the
Speaker 1: thing about the relationship, and you'll see the word cash
Speaker 1: flow over there on the sidebar, the edges of the paper,
Speaker 1: and you'll be like, well, I remember what I was
Speaker 1: going through. Oh, it's all starting to make sense. The
Speaker 1: same thing with audio recordings, you don't edit yourself. You
Speaker 1: just talk into this recorder and you just say what's
Speaker 1: on your mind. You say what's going on, you'll say
Speaker 1: what you've learned, you'll say the mistakes you made. Because
Speaker 1: this is for you. That's your recording. It's the personal
Speaker 1: journal version of an audio recording. You just talk, and
Speaker 1: then one day, a year from now, two years from now,
Speaker 1: five years from now, you have all these recordings. I
Speaker 1: have recordings from six years ago in my voice memos
Speaker 1: from iPhones I've had in days before, because they all
Speaker 1: just poured over when I buy a new phone, and
Speaker 1: then I go back and I listen to those. I
Speaker 1: also like produce music, so I have like voice memos
Speaker 1: that are like just like melodies and like drum rhythms.
Speaker 1: I'll go back and listen, like, Yo, that's fire, Like
Speaker 1: I need to put that down for real. But your
Speaker 1: voice recording is a way of documenting your journey. If
Speaker 1: you want to go public with it, let's take it
Speaker 1: a step further. You do the same thing and you
Speaker 1: make a podcast. Today's your day to think about consider
Speaker 1: considering making your own podcast. Guess what. Your podcast does
Speaker 1: not have to be the biggest podcast on the planet.
Speaker 1: You aren't striving for that. You're striving for documenting the journey.
Speaker 1: Have you guys watched Kanye West documentary Genius on Netflix.
Speaker 1: It's an appropriate time to talk about this if you
Speaker 1: watch that documentary, because I may bring this whole documentary
Speaker 1: up a couple of different times. The documentary, any documentary
Speaker 1: I've ever seen, was not necessarily designed to be like
Speaker 1: the most beautifully shot. It's not supposed to be like Avatar.
Speaker 1: It's not supposed to be like some eight K because
Speaker 1: four K is so like twenty twenty. It's not supposed
Speaker 1: to be eight K like, it's supposed to be raw
Speaker 1: and real and all of those things. It's not supposed
Speaker 1: to be just some beautiful cinema production. We want to
Speaker 1: get in the trenches, we want to see, we want
Speaker 1: to feel something when we're watching this thing. And so
Speaker 1: when you are podcasting for the sake of documenting your journey,
Speaker 1: the only goal you should have is not numbers. The
Speaker 1: goal you should have is what is recorded? Is it real?
Speaker 1: And does it feel authentic? Is it authentic? Forget feeling?
Speaker 1: Is it authentic to where I'm at? Because if the
Speaker 1: content is there, the whole purpose is to make a
Speaker 1: historical record. That's the whole purpose. Because it may have
Speaker 1: three listeners today, but when you finally hit your thing,
Speaker 1: god knows how many people will clamor for that content.
Speaker 1: I read the guys who produced that content got twenty
Speaker 1: million dollars from Netflix, and it was like raw footage,
Speaker 1: stuff that was sometimes out of focus, stuff that was
Speaker 1: like grainy, stuff that was like the audio wasn't always good,
Speaker 1: but it was this moment in time that was non fungible,
Speaker 1: non fungible. Oh, so we'll talk about NFTs with regards
Speaker 1: to your documentation, but it was these moments that you
Speaker 1: can't get back. They were one of ones. They were
Speaker 1: you can't trade them for anything else that those were
Speaker 1: times that came in times that have gone. So think
Speaker 1: about that as you're documenting, like they don't these things
Speaker 1: the video recordings you might make. Because we talked about
Speaker 1: personal journals versus blogs. We've talked about audio recordings versus
Speaker 1: audio recordings for your personal use and podcasting video recording.
Speaker 1: You could just prop up your camera and just talk
Speaker 1: to your phone and record it and save it in
Speaker 1: your photo album, or you could put it on YouTube,
Speaker 1: and it doesn't matter what looks like. The purpose here
Speaker 1: with regards to this conversation is documenting it, putting it
Speaker 1: down in the historical record. And so when you're documenting
Speaker 1: your journey, the content is supposed to be you, not
Speaker 1: the filtered version. I believe this. I believe we are
Speaker 1: because the way we're doing this is playing out. This
Speaker 1: is why I believe it. We're increasingly moving towards a
Speaker 1: version of the Internet where flaws are valuable. We had
Speaker 1: this several year moment in history where when Instagram launched
Speaker 1: and you could put filters on when photoshop people really
Speaker 1: got good at that and you can take away all
Speaker 1: the blemishes like those days are those days are numbered.
Speaker 1: In so many ways, we are moving towards a day
Speaker 1: where people just want to see what's real. We've been
Speaker 1: spoon fed stuff that's not real for so long, and
Speaker 1: at some point we want some nonfiction. That's what we're
Speaker 1: moving to. And the things that actually look manufactured, the
Speaker 1: things that look like they've been cleaned up and plastic arised,
Speaker 1: they don't even get the engagement that something that is
Speaker 1: completely organic would get. Something that was shot on the fly.
Speaker 1: The thing that's shot on the fly actually gets more
Speaker 1: engagement because the thing that's cleaned up and made perfect
Speaker 1: looks like an ad to the average consumer. The average
Speaker 1: person who's just flipping through the timeline gets less engagement.
Speaker 1: So the content should be authentic. You should strive for authenticity.
Speaker 1: You should work because really the only reason you're not
Speaker 1: authentic on social is because you believe you have to proceed.
Speaker 1: You have to show something to the world that is
Speaker 1: not you. But it's you on steroids. So it's really
Speaker 1: you that has to work through those issues, not us.
Speaker 1: I said I would come back to this and I've
Speaker 1: already touched on it. Actually pretty good about I wanted
Speaker 1: to put a staple here because I talked about NFTs
Speaker 1: very briefly. And when you're documenting your journey, imagine if
Speaker 1: the producers of Genius, the Netflix documentary for Kanye West,
Speaker 1: instead of putting it on Netflix, they took each of
Speaker 1: those clips and they put it on Open Sea and
Speaker 1: they made NFTs out of it. And they took those
Speaker 1: early Kanye beats and instead of you know, just showing
Speaker 1: them or distributing them in a different way, they made
Speaker 1: each of those beats available for somebody to own. Some
Speaker 1: rapper out there, some upcoming artists say, you know what,
Speaker 1: I'm about to buy this MP three and I own
Speaker 1: it on the blockchain. I'm talking about you. I'm using
Speaker 1: Kanye as an example. But again, we believe you believe
Speaker 1: you're gonna make it. And since you believe that one day,
Speaker 1: your early iterations of your product one day, the early
Speaker 1: drawings of your idea one day, the business plan you
Speaker 1: roll on a napkin one day, the early versions of
Speaker 1: your prototype will be valuable to somebody, why not make it.
Speaker 1: That's all that exists is the ideas that came out
Speaker 1: of your head. The ideas evolve over time. But what
Speaker 1: if those early ideas were documented and made into non
Speaker 1: fungible assets on the blockchain, made into NFTs. So not
Speaker 1: only do you get an opportunity to realize the rewards
Speaker 1: of the ultimate thing, but you also get to realize
Speaker 1: the rewards and engage your community with a one of
Speaker 1: one asset that is out there for the world to
Speaker 1: enjoy in the form of a non fungible token. The
Speaker 1: early pictures of you and your garage office, of you
Speaker 1: and your apartment office. You know, when you and five
Speaker 1: of your friends, or you and two of your friends
Speaker 1: were in the early days of building your startup. Like,
Speaker 1: imagine what it looks like ten years from now when
Speaker 1: you guys hit the billy and you've got these images
Speaker 1: that the world has never seen. But now you're the
Speaker 1: rock star tech founder. You're the rock star, you know
Speaker 1: crypto whale, You're the rock star, you know speaker, You're
Speaker 1: the rock star entrepreneur, You're the next Jeff Bezos, and
Speaker 1: you are displaying these images, displaying these early days, these
Speaker 1: video clips, these audio recordings of the early days of
Speaker 1: you building your thing. It has value to the people
Speaker 1: coming behind you has value to the people who are
Speaker 1: cheering you on. So what should you document? As much
Speaker 1: as you can? I guess a better question is like,
Speaker 1: what do people want to see? Don't think about what
Speaker 1: people want to see. Document You don't know what people
Speaker 1: want to see. You don't have a crystal ball. People
Speaker 1: want to see more than you think they want to see.
Speaker 1: Too often we talk ourselves out of documenting content because
Speaker 1: we believe nobody cares about a particular moment. We believe,
Speaker 1: for whatever reason, that some things are just insignificant to
Speaker 1: other people today. The truth is they may be, but
Speaker 1: tomorrow they may be everything. Imagine this. Imagine having an
Speaker 1: early version of a Pierre Moss sneaker. Imagine what that
Speaker 1: would go for if it was the production sample and
Speaker 1: the sample had a mistake in it, he had to
Speaker 1: send it back. Imagine what that goes for versus the
Speaker 1: one that he finally perfected and is a thousand of
Speaker 1: them on the market. Which one do you think would
Speaker 1: be more valuable? The one that is a one of one?
Speaker 1: The mistake Because you can't get this, this is the
Speaker 1: this is the this is the prototype. I got the
Speaker 1: early I got the stuff you can't get it's rare.
Speaker 1: You got to know somebody to get this. You got
Speaker 1: to know somebody who knows somebody to get this. It's exclusive.
Speaker 1: Only so many people have this. A thousand people have
Speaker 1: the production model, one person has the sample. The production
Speaker 1: sample value scarcity. What I want you to come away
Speaker 1: with this after listening to this episode. What I want
Speaker 1: you to leave with is a renewed desire. First, because
Speaker 1: you won't do it if you don't have the desire,
Speaker 1: but a renewed desire to be inspired by your own story.
Speaker 1: If you believe that your story ends with you victorious,
Speaker 1: why would you not record the journey, the ups, the downs,
Speaker 1: the tragedies that try. Why would you not record it?
Speaker 1: Why would you not have documented history of it as
Speaker 1: it develops, as it evolves, the good and the bad.
Speaker 1: Because there's things for you to learn there. There's things
Speaker 1: for the other people to learn there. There's things for
Speaker 1: future you to be gracious for. I admonish you. I
Speaker 1: desire to see your content. I want to see what
Speaker 1: you come up with. I want to see your story
Speaker 1: as you're building your thing, and as you're building, share
Speaker 1: with me, send it to me. I'm at will lucasow Ig,
Speaker 1: drop me a DM and say, you know what, will
Speaker 1: I listened to this podcast episode. You've convinced me to
Speaker 1: document my journey. Whether you're going to do it via YouTube,
Speaker 1: whether you're going to open up a new blog, whether
Speaker 1: you are going to start podcasting, whether you're going to
Speaker 1: record personally and not share with the world, old start
Speaker 1: recording it regardless, because you never know what that content
Speaker 1: could end up being as part of your larger narrative.