WEBVTT - Inside Amazon's Physical Bookstore

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<v Speaker 1>What's Up rich on Techi's Rich Demiro here richon tech

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<v Speaker 1>Dot TV. And last week I was so sad when

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<v Speaker 1>I went to the Third Street Promenade in Santa Monica.

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<v Speaker 2>I saw that the Barnes and.

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<v Speaker 1>Noble bookstore has closed. That was sort of an institution there.

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<v Speaker 1>It was at the end of this large pedestrian mall.

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<v Speaker 1>It was a giant bookstore. Every time I went in there,

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<v Speaker 1>I always wondered how it was still there. And here's

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<v Speaker 1>the problem. I never really bought anything there because I

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<v Speaker 1>knew the prices were cheaper on Amazon, and so you'd

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<v Speaker 1>pay sort of full price for these books when I

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<v Speaker 1>know I could just order them online. So I was

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<v Speaker 1>sad to see it go, even though I definitely contributed

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<v Speaker 1>to its demise. But this week I am in love

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<v Speaker 1>with the new Amazon Books in Century City. Century City

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<v Speaker 1>Mall is on Los Angeles's West side.

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<v Speaker 2>It's brand new.

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<v Speaker 1>They just redid the whole thing, like spent I don't know,

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<v Speaker 1>over a billion dollars to redo this place.

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<v Speaker 2>And Amazon Books was there.

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<v Speaker 1>So I was at the mall for some other reason

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<v Speaker 1>yesterday I'll explain later in the week, but I wandered

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<v Speaker 1>into the Amazon Books and I fell in love with

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<v Speaker 1>the bookstore all over again. So if you've never been

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<v Speaker 1>in an Amazon Books, let me explain. It's basically like

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<v Speaker 1>the Amazon website but in a store. So it's very

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<v Speaker 1>fresh looking, very open. They've got a bunch of books there.

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<v Speaker 1>Obviously the selection is not as vast, but they've got

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<v Speaker 1>kind of popular best selling books there, good selection of those.

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<v Speaker 1>They've got some magazines. They've got all the Amazon electronics,

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<v Speaker 1>so the Echo and all the tablets they sell, and

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<v Speaker 1>of course the kindles are there, and then some other

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<v Speaker 1>assorted smart home electronics that work with the Amazon Echo

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<v Speaker 1>as well for your smart home connected stuff.

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<v Speaker 2>So here's the deal.

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<v Speaker 1>When you buy a book, so there's no price tags,

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<v Speaker 1>or there's very few price tags. Some of the electronics

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<v Speaker 1>have price tags, but the books really don't. So if

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<v Speaker 1>you want to find the price for an item, you

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<v Speaker 1>just scan a barcode underneath the book, or you can

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<v Speaker 1>kind of scan the cover using the Amazon app and it.

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<v Speaker 2>Will tell you how much the book is. But here's

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<v Speaker 2>the deal.

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<v Speaker 1>If you're a Prime member, yeah, the prices are just

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<v Speaker 1>what they are online and they change all the time.

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<v Speaker 2>But if you're not a Prime member, you pay full

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<v Speaker 2>price basically most of the time.

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<v Speaker 1>So on the book that I bought, which was Gary

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<v Speaker 1>Vaynerchuk's new book, Crushing It, thirty dollars if you just

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<v Speaker 1>walked in there off the street. But I paid eighteen

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<v Speaker 1>dollars because I'm a Prime member. And then when it

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<v Speaker 1>came to time to check out, by the way, I

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<v Speaker 1>bought three things. I bought two books and a planner,

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<v Speaker 1>and I was so impressed.

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<v Speaker 2>It was about fifty dollars total.

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<v Speaker 1>So when you check out, there is a human there

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<v Speaker 1>to help you check out. They scan the books and

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<v Speaker 1>then they say, hey, are you an Amazon Prime Member?

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<v Speaker 2>Do you have the app on your phone?

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<v Speaker 1>And if you have the app on your phone, all

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<v Speaker 1>you do is you scan a QR code that's sitting

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<v Speaker 1>by the cash register and then it's somehow that links

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<v Speaker 1>you to them and it says, okay, do you want

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<v Speaker 1>to charge this purchase to the credit card on file

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<v Speaker 1>at Amazon? You can pick the credit card you want,

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<v Speaker 1>or I had a credit with Amazon. They asked if

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<v Speaker 1>I wanted to use that. I said no, and that's it.

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<v Speaker 1>You're out of the store in like three seconds. The

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<v Speaker 1>checkout process was so fast they can print you out

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<v Speaker 1>a receipt, or they can email your receipt. Of course

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<v Speaker 1>I did the email one, but that's it really fast.

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<v Speaker 1>And the cashier was asking me if I heard about

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<v Speaker 1>the Amazon Ghost store in Seattle.

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<v Speaker 2>I said, yes, So it seems like they're going to bring.

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<v Speaker 1>Some of that self checkout technology to these Amazon bookstores

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<v Speaker 1>as well. Maybe not right away, but sounds like maybe

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<v Speaker 1>that will happen eventually. But overall, you gotta check out

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<v Speaker 1>the Amazon Books. I love bookstores. I've always loved the bookstore.

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<v Speaker 2>Since I was a kid.

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<v Speaker 1>This is a fresh take on it because the prices

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<v Speaker 1>are actually good. And if you're looking for something like

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<v Speaker 1>a little gift for someone, or even an Amazon Basics

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<v Speaker 1>item like a cable for your phone, kind of a

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<v Speaker 1>charger or a little case or something, or a Bluetooth speaker,

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<v Speaker 1>Amazon Basics are great and they have a large selection

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<v Speaker 1>of those at the bookstore as well. So again, Amazon Books,

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<v Speaker 1>Century City Mall. I really want to go back. I

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<v Speaker 1>could spend a long time in that store. Look at

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<v Speaker 1>I bought three things in the span of like five minutes.

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<v Speaker 1>So and by the way, the book I bought, Crushing

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<v Speaker 1>It was awesome. Started reading it last night and I

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<v Speaker 1>couldn't sleep. I was so excited from the stuff I

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<v Speaker 1>was reading in a really great book. Thanks so much

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<v Speaker 1>for listening. I'm rich Demiro Rich on tech dot TV.

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<v Speaker 1>I'll see you next time.